Clinical trial NCT03774368: Targeted Video Messaging About Emergency Contraception
Official title: Targeted Video Messaging About Emergency Contraception Via a Social Media Platform
Study type: INTERVENTIONAL
Overall status: COMPLETED
Phase: NA
Conditions: Contraception
Lead sponsor: Planned Parenthood League of Massachusetts
Sponsor class: OTHER
First posted: 2018-12-13
Enrollment: 150
Sex: FEMALE
Minimum age (years): 18
Maximum age (years): 29
Standard ages: ADULT
Accepts healthy volunteers: yes
Allocation: RANDOMIZED
Intervention model: PARALLEL
Primary purpose: OTHER

Brief summary: This research study will assess the real-world effectiveness of Facebook advertising as a strategy to reach women of reproductive age who are at risk of unintended pregnancy with a brief educational intervention about emergency contraception (EC).

Detailed description: This research study will assess the real-world effectiveness of Facebook advertising as a strategy to reach women of reproductive age who are at risk of unintended pregnancy with a brief educational intervention about emergency contraception (EC). The investigators will assess whether a video or website link has superior reach, engagement, and return on investment (measured as cost per click) through a Facebook ad campaign. The investigators will also ensure that both modalities of consumer engagement (website and video) are efficacious at ensuring adequate and improved knowledge of emergency contraception through a laboratory-environment trial.

Eligibility criteria: Inclusion Criteria:

* Women
* 18 to 29 years old
* Living or seeking care in or around Boston, MA
* Able to participate in an in-person visit at Planned Parenthood League of Massachusetts (PPLM) Boston Health Center
* English fluency
* Have at least one social media account (i.e. Facebook, Instagram, Twitter, Pinterest, YouTube, Snapchat)
* Endorse using social media at least once a week

Exclusion Criteria:

* PPLM staff
* Currently or ever employed in the reproductive health field
* Currently using long-acting reversible contraception (LARC)
* History of permanent sterilization (by participant or sexual partner)
* Previous participation in the study

Primary outcomes:
measure: Emergency contraception knowledge (binary)
timeFrame: Immediately after intervention
Secondary outcomes:
measure: Copper IUD as emergency contraception knowledge
timeFrame: Immediately after intervention
measure: Levonorgestrel pill as emergency contraception knowledge
timeFrame: Immediately after intervention
measure: Ulipristal pill as emergency contraception knowledge
timeFrame: Immediately after intervention
measure: Emergency contraception knowledge (continuous)
timeFrame: Immediately after intervention
measure: Change in emergency contraception knowledge pre- and post-intervention
timeFrame: Immediately before and immediately after intervention
measure: Likelihood of using emergency contraception pre- and post-intervention
timeFrame: Immediately before and immediately after intervention
Other outcomes:
Locations:
city: Boston
country: United States
facility: PPLM
state: Massachusetts
Study officials:
affiliation: Planned Parenthood League of Massachusetts
name: Principal Investigator, MD
role: PRINCIPAL_INVESTIGATOR
References: