Clinical trial NCT03988738: Promoting Repeat Blood Donation Through Social Media Among First-time Donors in a Peruvian Blood Bank
Official title: Social Media-based Intervention to Promote Repeat Blood Donation Among First-time Blood Donors in a Peruvian Blood Bank: Randomized Controlled Trial
Study type: INTERVENTIONAL
Overall status: COMPLETED
Phase: NA
Conditions: Blood Donors
Keywords: Blood Donors
Social Media
Blood Donation
Facebook
WhatsApp
Lead sponsor: Universidad Peruana Cayetano Heredia
Sponsor class: OTHER
First posted: 2019-06-17
Enrollment: 160
Sex: ALL
Minimum age (years): 18
Maximum age (years): 65
Standard ages: ADULT
OLDER_ADULT
Accepts healthy volunteers: yes
Allocation: RANDOMIZED
Intervention model: PARALLEL
Intervention model description: Donors will be randomly assigned to one of two groups using complete block randomization until a total of 212 participants are recruited: 106 in the intervention group and 106 in the control group.
Primary purpose: OTHER

Brief summary: Blood donations are an important need worldwide. In Peru, only 10% of donations are voluntary, of which only a quarter are repeat donors. Repeat donations are crucial to maintaining a safe and adequate blood supply.

Social media presents a unique opportunity to promote blood donation, because of its increasing use and its prior successes in promoting positive health-related behaviors .

The present study aims to develop and evaluate a social media intervention - Facebook and WhatsApp - to improve communication and promote repeat blood donations in voluntary first-time donors attending donation campaigns organized by the Hospital Nacional Cayetano Heredia (HCH).

Detailed description: Main Objective:

To evaluate the effect of social media in the promotion of repeat blood donation among first-time blood donors in a Peruvian blood bank.

Study design:

A randomized control trial will be conducted over a 6-month period, and will compare the rate of repeat blood donation who amongst first-time donors who received promotional messages through social media and those who did not.

Population:

Voluntary first-time blood donors who attend blood donation campaigns organized by the blood bank of the Hospital Nacional Cayetano Heredia (HCH), Lima - Peru.

Sample:

A sample of 105 participants per group was calculated, with a significance of 95% and a power of 80%, to show a difference of 20% in recurrence rate of blood donation between the two groups.

Group assignment:

Participant selection will occur at blood donation campaigns organized by the HCH blood bank. If inclusion and exclusion criteria are met, donors will be invited to participate in the study. After accepting and signing the informed consent form, donors will be randomly assigned to one of two groups using complete block randomization until a total of 212 participants are recruited: 106 in the intervention group and 106 in the control group. All participants will receive an introductory message through social media confirming their participation in the study.

Ethical considerations:

Written informed consent will be requested from participants. Data confidentiality will be maintained. Personal identifiers will be stored in a separate database, which will be password protected and accessible only to the research team.

Eligibility criteria: Inclusion Criteria:

* Voluntary first-time Blood Donor
* Eligible to donate blood again
* Facebook or WhatsApp user

Exclusion Criteria:

* Denial to participate in the study
* Refusal to be contacted by social media

Primary outcomes:
measure: Repeat Blood donation rate
timeFrame: 6 months
Secondary outcomes:
measure: Time interval between blood donations
timeFrame: 6 months
measure: Readiness to Change
timeFrame: 6 months
Other outcomes:
Locations:
city: San Martín De Porres
country: Peru
facility: Hospital Nacional Cayetano Heredia Blood Bank
state: Lima
Study officials:
affiliation: Universidad Peruana Cayetano Heredia
name: Joel G Rondon Rodriguez, MD
role: PRINCIPAL_INVESTIGATOR
References:
citation: George PE, Vidal J, Garcia PJ. An Analysis of and Recommendations for the Peruvian Blood Collection and Transfusion System. J Epidemiol Public Health Rev. 2016 May;1(3):10.16966/2471-8211.119. doi: 10.16966/2471-8211.119. Epub 2016 Apr 22.
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citation: Hagg E, Dahinten VS, Currie LM. The emerging use of social media for health-related purposes in low and middle-income countries: A scoping review. Int J Med Inform. 2018 Jul;115:92-105. doi: 10.1016/j.ijmedinf.2018.04.010. Epub 2018 Apr 26.
citation: Burditt C, Robbins ML, Paiva A, Velicer WF, Koblin B, Kessler D. Motivation for blood donation among African Americans: developing measures for stage of change, decisional balance, and self-efficacy constructs. J Behav Med. 2009 Oct;32(5):429-42. doi: 10.1007/s10865-009-9214-7. Epub 2009 Apr 14.
citation: Amoyal NR, Robbins ML, Paiva AL, Burditt C, Kessler D, Shaz BH. Measuring the processes of change for increasing blood donation in black adults. Transfusion. 2013 Jun;53(6):1280-90. doi: 10.1111/j.1537-2995.2012.03864.x. Epub 2012 Aug 28.
citation: World Health Organization, International Federation of Red Cross and Red Crescent Societies. Towards 100% voluntary blood donation: A global framework for action [Internet]. Geneva: WHO; 2010 [cited 2019 Jan 29]. Available from: https://www.who.int/bloodsafety/publications/9789241599696_eng.pdf
citation: Frye V, Duffy L, France JL, Kessler DA, Rebosa M, Shaz BH, Carlson BW, France CR. The Development of a Social Networking-Based Relatedness Intervention Among Young, First-Time Blood Donors: Pilot Study. JMIR Public Health Surveill. 2018 Apr 26;4(2):e44. doi: 10.2196/publichealth.8972.
citation: Dirección General de Donaciones Trasplantes y Banco de Sangre. Peruvian National Plan for Voluntary Blood Donor Promotion 2018 - 2021 [Internet]. Lima: Peru Ministry of Health; 2018 p. 16. Available from: ftp://ftp2.minsa.gob.pe/normaslegales/2018/Resolucion_Ministerial_672-2018-MINSA.pdf