Clinical trial NCT04710108: Testing Message Modality of Culturally Appropriate Nutrition Communication for Mexican American Women
Official title: Testing Message Modality of Culturally Appropriate Nutrition Communication for Mexican American Women
Study type: INTERVENTIONAL
Overall status: COMPLETED
Phase: NA
Conditions: Sugar Sweetened Beverage Consumption
Nutrition
Lifestyle-related Condition
Lifestyle Risk Reduction
Keywords: Values-based messages
Message modality
Health communication
Lead sponsor: University of California, Merced
Sponsor class: OTHER
Collaborators: name: National Cancer Institute (NCI)
First posted: 2021-01-14
Enrollment: 129
Sex: ALL
Minimum age (years): 18
Maximum age (years): 29
Standard ages: ADULT
Accepts healthy volunteers: yes
Allocation: RANDOMIZED
Intervention model: PARALLEL
Intervention model description: Parallel randomized controlled trial
Primary purpose: PREVENTION

Brief summary: A randomized controlled trial to test the effects of culturally appropriate nutrition communication delivered via different modalities for Mexican American women.

Detailed description: A randomized controlled trial with pre-test and immediate post-test was employed to test the effects of different types of message modalities (video vs. comic book). The study was conducted online with Mexican American women aged 18-29 years old. Messages focused on sugary beverage consumption and the main outcomes are individual intention to adopt health behaviors which will be measured by the increased degree of individual knowledge, attitudes, subjective norms, self-efficacy, and intention to reduce SSB consumption, as well as social level behavior changes that will be measured by the improved magnitude of public health literacy, SSB media literacy, and empowerment. Secondary outcomes of interest include the evaluations on the dimension of message themselves include participants' direct reaction to messages and their perceived effectiveness of messages, which will be measured by transportation of messages, identification of characters, emotional response of scenes, perceived effectiveness of messages, engagement with messages, and willingness to disseminate messages.

Eligibility criteria: Inclusion Criteria:

* Self-identify as Latina or Hispanic
* Self-identify as a woman
* Self-reported as being of age between 18-29 years

Exclusion Criteria:

* Not Mexican American (defined as having at least 1 grandparent born in Mexico or self-identifying as Mexican or Mexican American)

Primary outcomes:
measure: Knowledge
timeFrame: Immediately post-intervention exposure
measure: Attitude toward sugary beverage consumption
timeFrame: Immediately post-intervention exposure
measure: Subjective norms toward sugary beverage consumption
timeFrame: Immediately post-intervention exposure
measure: Self-efficacy toward SSB consumption
timeFrame: Immediately post-intervention exposure
measure: Intention to reduce SSB consumption
timeFrame: Immediately post-intervention exposure
measure: Media literacy
timeFrame: Immediately post-intervention exposure
measure: Public health literacy
timeFrame: Immediately post-intervention exposure
measure: Empowerment
timeFrame: Immediately post-intervention exposure
Secondary outcomes:
measure: Transportation
timeFrame: Immediately post-intervention exposure
measure: Identification
timeFrame: Immediately post-intervention exposure
measure: Emotional response to video
timeFrame: Immediately post-intervention exposure
measure: Perceived effectiveness
timeFrame: Immediately post-intervention exposure
measure: Willingness to disseminate the message
timeFrame: Immediately post-intervention exposure
measure: Engagement with the message
timeFrame: Immediately post-intervention exposure
Other outcomes:
Locations:
city: Merced
country: United States
facility: University of California Merced SONA System (Online Platform)
state: California
Study officials:
affiliation: University of California, Merced
name: Susana Ramirez
role: PRINCIPAL_INVESTIGATOR
References: