Citation: 4A_94/2009 09.06.2009 E. B

B.a Am 19. Oktober 2007 leitete die Klägerin das Schiedsverfahren gegen die Beklagte ein. Sie stellten dabei unter anderem die folgenden Rechtsbegehren: "1. declare that the Contract between Respondent and Claimant (and originally signed by its predecessor Z.________ AG) dated 6 November 2001 regarding the broadcasting, advertising and other rights in the home matches (qualification home games including play-offs and friendly matches) of Respondent's National Teams (Senior A-, U-21, Olympic- and Women-team) has been prolonged between Respondent and Claimant for the period of 1 January 2008 until 31 December 2011; and declare in particular, that Claimant has validly acquired from Respondent a) exclusive worldwide television and related media rights in any language and for all forms of audiovisual exhibition; and b) advertising rights for all home games within the stadium for minimum uninterrupted 220 meters at the track side of the playing ground (110m touchline, 55m each goal line) for all home matches (qualification home games including play-offs and friendly matches) of the national teams of E.________ (Senior A-, U-21, Olympic- and Women-team) for the period of 1 January 2008 until 31 December 2011 and for the territory of the world (except the territory of E.________ with regard to live rights); and