Question: Who was the Buddha before becoming Siddhartha?

In his life as Vessantara, the Buddha earned his karmic wings and was reborn just one last time as another prince, Siddhartha. For some years, Siddhartha lived a bubble-baby existence. But news of reality, cold and harsh, seeped in. He knew he had to face it, and one night he left home for good, his horse carried aloft by gods so its hoof beats wouldn’t be heard. Then finally, after years of self-searching, he arrived at a letting-go enlightenment, though not before certain celestial no-goodniks tried to block his way. We see two of them, potbellied, green of skin, weapons drawn, clomping across a glazed 15th-century temple tile.

Answer: Vessantara

<hl> In his life as Vessantara , the Buddha earned his karmic wings and was reborn just one last time as another prince, Siddhartha. <hl> For some years, Siddhartha lived a bubble-baby existence. But news of reality, cold and harsh, seeped in. He knew he had to face it, and one night he left home for good, his horse carried aloft by gods so its hoof beats wouldn’t be heard. Then finally, after years of self-searching, he arrived at a letting-go enlightenment, though not before certain celestial no-goodniks tried to block his way. We see two of them, potbellied, green of skin, weapons drawn, clomping across a glazed 15th-century temple tile.

In his life as <hl> Vessantara <hl>, the Buddha earned his karmic wings and was reborn just one last time as another prince, Siddhartha. For some years, Siddhartha lived a bubble-baby existence. But news of reality, cold and harsh, seeped in. He knew he had to face it, and one night he left home for good, his horse carried aloft by gods so its hoof beats wouldn’t be heard. Then finally, after years of self-searching, he arrived at a letting-go enlightenment, though not before certain celestial no-goodniks tried to block his way. We see two of them, potbellied, green of skin, weapons drawn, clomping across a glazed 15th-century temple tile.

In his life as <hl> Vessantara <hl> , the Buddha earned his karmic wings and was reborn just one last time as another prince, Siddhartha.


Question: How long did it take for him to reach enlightenment?

Answer: years of self-searching

In his life as Vessantara, the Buddha earned his karmic wings and was reborn just one last time as another prince, Siddhartha. For some years, Siddhartha lived a bubble-baby existence. But news of reality, cold and harsh, seeped in. He knew he had to face it, and one night he left home for good, his horse carried aloft by gods so its hoof beats wouldn’t be heard. <hl> Then finally, after years of self-searching , he arrived at a letting-go enlightenment, though not before certain celestial no-goodniks tried to block his way. <hl> We see two of them, potbellied, green of skin, weapons drawn, clomping across a glazed 15th-century temple tile.

In his life as Vessantara, the Buddha earned his karmic wings and was reborn just one last time as another prince, Siddhartha. For some years, Siddhartha lived a bubble-baby existence. But news of reality, cold and harsh, seeped in. He knew he had to face it, and one night he left home for good, his horse carried aloft by gods so its hoof beats wouldn’t be heard. Then finally, after <hl> years of self-searching <hl>, he arrived at a letting-go enlightenment, though not before certain celestial no-goodniks tried to block his way. We see two of them, potbellied, green of skin, weapons drawn, clomping across a glazed 15th-century temple tile.

Then finally, after <hl> years of self-searching <hl> , he arrived at a letting-go enlightenment, though not before certain celestial no-goodniks tried to block his way.


Question: Why did Siddhartha leave his home?

Answer: news of reality, cold and harsh, seeped in. He knew he had to face it

In his life as Vessantara, the Buddha earned his karmic wings and was reborn just one last time as another prince, Siddhartha. For some years, Siddhartha lived a bubble-baby existence. <hl> But news of reality, cold and harsh, seeped in. He knew he had to face it , and one night he left home for good, his horse carried aloft by gods so its hoof beats wouldn’t be heard. <hl> Then finally, after years of self-searching, he arrived at a letting-go enlightenment, though not before certain celestial no-goodniks tried to block his way. We see two of them, potbellied, green of skin, weapons drawn, clomping across a glazed 15th-century temple tile.

In his life as Vessantara, the Buddha earned his karmic wings and was reborn just one last time as another prince, Siddhartha. For some years, Siddhartha lived a bubble-baby existence. But <hl> news of reality, cold and harsh, seeped in. He knew he had to face it <hl>, and one night he left home for good, his horse carried aloft by gods so its hoof beats wouldn’t be heard. Then finally, after years of self-searching, he arrived at a letting-go enlightenment, though not before certain celestial no-goodniks tried to block his way. We see two of them, potbellied, green of skin, weapons drawn, clomping across a glazed 15th-century temple tile.

But <hl> news of reality, cold and harsh, seeped in. He knew he had to face it <hl> , and one night he left home for good, his horse carried aloft by gods so its hoof beats wouldn’t be heard.


Question: Who interrupted Siddhartha?

Answer: We see two of them, potbellied, green of skin, weapons drawn

In his life as Vessantara, the Buddha earned his karmic wings and was reborn just one last time as another prince, Siddhartha. For some years, Siddhartha lived a bubble-baby existence. But news of reality, cold and harsh, seeped in. He knew he had to face it, and one night he left home for good, his horse carried aloft by gods so its hoof beats wouldn’t be heard. Then finally, after years of self-searching, he arrived at a letting-go enlightenment, though not before certain celestial no-goodniks tried to block his way. <hl> We see two of them, potbellied, green of skin, weapons drawn , clomping across a glazed 15th-century temple tile. <hl>

In his life as Vessantara, the Buddha earned his karmic wings and was reborn just one last time as another prince, Siddhartha. For some years, Siddhartha lived a bubble-baby existence. But news of reality, cold and harsh, seeped in. He knew he had to face it, and one night he left home for good, his horse carried aloft by gods so its hoof beats wouldn’t be heard. Then finally, after years of self-searching, he arrived at a letting-go enlightenment, though not before certain celestial no-goodniks tried to block his way. <hl> We see two of them, potbellied, green of skin, weapons drawn <hl>, clomping across a glazed 15th-century temple tile.

<hl> We see two of them, potbellied, green of skin, weapons drawn <hl> , clomping across a glazed 15th-century temple tile.


Question: How long was Siddhartha sheltered from the harshness of the world?

Answer: For some years

In his life as Vessantara, the Buddha earned his karmic wings and was reborn just one last time as another prince, Siddhartha. <hl> For some years , Siddhartha lived a bubble-baby existence. <hl> But news of reality, cold and harsh, seeped in. He knew he had to face it, and one night he left home for good, his horse carried aloft by gods so its hoof beats wouldn’t be heard. Then finally, after years of self-searching, he arrived at a letting-go enlightenment, though not before certain celestial no-goodniks tried to block his way. We see two of them, potbellied, green of skin, weapons drawn, clomping across a glazed 15th-century temple tile.

In his life as Vessantara, the Buddha earned his karmic wings and was reborn just one last time as another prince, Siddhartha. <hl> For some years <hl>, Siddhartha lived a bubble-baby existence. But news of reality, cold and harsh, seeped in. He knew he had to face it, and one night he left home for good, his horse carried aloft by gods so its hoof beats wouldn’t be heard. Then finally, after years of self-searching, he arrived at a letting-go enlightenment, though not before certain celestial no-goodniks tried to block his way. We see two of them, potbellied, green of skin, weapons drawn, clomping across a glazed 15th-century temple tile.

<hl> For some years <hl> , Siddhartha lived a bubble-baby existence.


Question: What sort of demons exist in Buddhism?

Technically, they’re demons, but they’re also fantastical fun, as are many of Buddhism’s supporting players, with their folk-art additives. These include guardian ogres with faces like pugs with tusks and nymphs with half-bird, half human bodies who, with a pretty dance and a flutter of stained-glass wings, bid you goodbye at the end of the show. But before you leave, there are a couple of things worth an extra look. One, in a case between the two nymphs, is a 17th-century gilded bronze image of the seated Buddha. With his short neck, cool shape-up haircut, plain off-the-shoulder robe, and round face bent forward and down, he’s as close as any Myanmar work here comes to embodying a Buddhist physical ideal.

Answer: guardian ogres with faces like pugs with tusks and nymphs with half-bird, half human bodies

Technically, they’re demons, but they’re also fantastical fun, as are many of Buddhism’s supporting players, with their folk-art additives. <hl> These include guardian ogres with faces like pugs with tusks and nymphs with half-bird, half human bodies who, with a pretty dance and a flutter of stained-glass wings, bid you goodbye at the end of the show. <hl> But before you leave, there are a couple of things worth an extra look. One, in a case between the two nymphs, is a 17th-century gilded bronze image of the seated Buddha. With his short neck, cool shape-up haircut, plain off-the-shoulder robe, and round face bent forward and down, he’s as close as any Myanmar work here comes to embodying a Buddhist physical ideal.

Technically, they’re demons, but they’re also fantastical fun, as are many of Buddhism’s supporting players, with their folk-art additives. These include <hl> guardian ogres with faces like pugs with tusks and nymphs with half-bird, half human bodies <hl> who, with a pretty dance and a flutter of stained-glass wings, bid you goodbye at the end of the show. But before you leave, there are a couple of things worth an extra look. One, in a case between the two nymphs, is a 17th-century gilded bronze image of the seated Buddha. With his short neck, cool shape-up haircut, plain off-the-shoulder robe, and round face bent forward and down, he’s as close as any Myanmar work here comes to embodying a Buddhist physical ideal.


Question: How is Buddha's appearance described?

Answer: With his short neck, cool shape-up haircut, plain off-the-shoulder robe, and round face bent forward and down,

Technically, they’re demons, but they’re also fantastical fun, as are many of Buddhism’s supporting players, with their folk-art additives. These include guardian ogres with faces like pugs with tusks and nymphs with half-bird, half human bodies who, with a pretty dance and a flutter of stained-glass wings, bid you goodbye at the end of the show. But before you leave, there are a couple of things worth an extra look. One, in a case between the two nymphs, is a 17th-century gilded bronze image of the seated Buddha. <hl> With his short neck, cool shape-up haircut, plain off-the-shoulder robe, and round face bent forward and down, he’s as close as any Myanmar work here comes to embodying a Buddhist physical ideal. <hl>

Technically, they’re demons, but they’re also fantastical fun, as are many of Buddhism’s supporting players, with their folk-art additives. These include guardian ogres with faces like pugs with tusks and nymphs with half-bird, half human bodies who, with a pretty dance and a flutter of stained-glass wings, bid you goodbye at the end of the show. But before you leave, there are a couple of things worth an extra look. One, in a case between the two nymphs, is a 17th-century gilded bronze image of the seated Buddha. <hl> With his short neck, cool shape-up haircut, plain off-the-shoulder robe, and round face bent forward and down, <hl> he’s as close as any Myanmar work here comes to embodying a Buddhist physical ideal.


Question: What period is the image of Buddha from?

Answer: 17th-century

Technically, they’re demons, but they’re also fantastical fun, as are many of Buddhism’s supporting players, with their folk-art additives. These include guardian ogres with faces like pugs with tusks and nymphs with half-bird, half human bodies who, with a pretty dance and a flutter of stained-glass wings, bid you goodbye at the end of the show. But before you leave, there are a couple of things worth an extra look. <hl> One, in a case between the two nymphs, is a 17th-century gilded bronze image of the seated Buddha. <hl> With his short neck, cool shape-up haircut, plain off-the-shoulder robe, and round face bent forward and down, he’s as close as any Myanmar work here comes to embodying a Buddhist physical ideal.

Technically, they’re demons, but they’re also fantastical fun, as are many of Buddhism’s supporting players, with their folk-art additives. These include guardian ogres with faces like pugs with tusks and nymphs with half-bird, half human bodies who, with a pretty dance and a flutter of stained-glass wings, bid you goodbye at the end of the show. But before you leave, there are a couple of things worth an extra look. One, in a case between the two nymphs, is a <hl> 17th-century <hl> gilded bronze image of the seated Buddha. With his short neck, cool shape-up haircut, plain off-the-shoulder robe, and round face bent forward and down, he’s as close as any Myanmar work here comes to embodying a Buddhist physical ideal.


Question: What are nymphs known for?

Answer: a pretty dance and a flutter of stained-glass wings, bid you goodbye at the end of the show

Technically, they’re demons, but they’re also fantastical fun, as are many of Buddhism’s supporting players, with their folk-art additives. <hl> These include guardian ogres with faces like pugs with tusks and nymphs with half-bird, half human bodies who, with a pretty dance and a flutter of stained-glass wings, bid you goodbye at the end of the show . <hl> But before you leave, there are a couple of things worth an extra look. One, in a case between the two nymphs, is a 17th-century gilded bronze image of the seated Buddha. With his short neck, cool shape-up haircut, plain off-the-shoulder robe, and round face bent forward and down, he’s as close as any Myanmar work here comes to embodying a Buddhist physical ideal.

Technically, they’re demons, but they’re also fantastical fun, as are many of Buddhism’s supporting players, with their folk-art additives. These include guardian ogres with faces like pugs with tusks and nymphs with half-bird, half human bodies who, with <hl> a pretty dance and a flutter of stained-glass wings, bid you goodbye at the end of the show <hl>. But before you leave, there are a couple of things worth an extra look. One, in a case between the two nymphs, is a 17th-century gilded bronze image of the seated Buddha. With his short neck, cool shape-up haircut, plain off-the-shoulder robe, and round face bent forward and down, he’s as close as any Myanmar work here comes to embodying a Buddhist physical ideal.

These include guardian ogres with faces like pugs with tusks and nymphs with half-bird, half human bodies who, with <hl> a pretty dance and a flutter of stained-glass wings, bid you goodbye at the end of the show <hl> .


Question: What is the depiction of Buddha considered to be?

Answer: as close as any Myanmar work here comes to embodying a Buddhist physical ideal

Technically, they’re demons, but they’re also fantastical fun, as are many of Buddhism’s supporting players, with their folk-art additives. These include guardian ogres with faces like pugs with tusks and nymphs with half-bird, half human bodies who, with a pretty dance and a flutter of stained-glass wings, bid you goodbye at the end of the show. But before you leave, there are a couple of things worth an extra look. One, in a case between the two nymphs, is a 17th-century gilded bronze image of the seated Buddha. <hl> With his short neck, cool shape-up haircut, plain off-the-shoulder robe, and round face bent forward and down, he’s as close as any Myanmar work here comes to embodying a Buddhist physical ideal . <hl>

Technically, they’re demons, but they’re also fantastical fun, as are many of Buddhism’s supporting players, with their folk-art additives. These include guardian ogres with faces like pugs with tusks and nymphs with half-bird, half human bodies who, with a pretty dance and a flutter of stained-glass wings, bid you goodbye at the end of the show. But before you leave, there are a couple of things worth an extra look. One, in a case between the two nymphs, is a 17th-century gilded bronze image of the seated Buddha. With his short neck, cool shape-up haircut, plain off-the-shoulder robe, and round face bent forward and down, he’s <hl> as close as any Myanmar work here comes to embodying a Buddhist physical ideal <hl>.

With his short neck, cool shape-up haircut, plain off-the-shoulder robe, and round face bent forward and down, he’s <hl> as close as any Myanmar work here comes to embodying a Buddhist physical ideal <hl> .


Question: What period is the second figure of Buddha from?

If his significance is primarily art historical, that of the second figure is, potentially at least, more personal. This one, from the collection of the Bagan Archaeological Museum, is larger, older — from the 11th century — and carved from sandstone. Also a seated Buddha, it has in recent years gained a popular religious following as the perceived prototype of an ardently worshiped image at a local shrine. At Asia Society, to my eye, the piece looks only mildly charismatic. Years ago, someone scoured away all traces of the paint that once brightened the figure. And the sandstone surface, which can be so sensuous, looks over-cleaned, sandblasted, dead. But pilgrim-visitors to the Bagan Museum don’t care about any of this. Belief supplies color, texture, life. In the museum, they bow and pray. Religious art, no matter where you find it in a lot of the world, works that way.

Answer: 11th century

If his significance is primarily art historical, that of the second figure is, potentially at least, more personal. <hl> This one, from the collection of the Bagan Archaeological Museum, is larger, older — from the 11th century — and carved from sandstone. <hl> Also a seated Buddha, it has in recent years gained a popular religious following as the perceived prototype of an ardently worshiped image at a local shrine. At Asia Society, to my eye, the piece looks only mildly charismatic. Years ago, someone scoured away all traces of the paint that once brightened the figure. And the sandstone surface, which can be so sensuous, looks over-cleaned, sandblasted, dead. But pilgrim-visitors to the Bagan Museum don’t care about any of this. Belief supplies color, texture, life. In the museum, they bow and pray. Religious art, no matter where you find it in a lot of the world, works that way.

If his significance is primarily art historical, that of the second figure is, potentially at least, more personal. This one, from the collection of the Bagan Archaeological Museum, is larger, older — from the <hl> 11th century <hl> — and carved from sandstone. Also a seated Buddha, it has in recent years gained a popular religious following as the perceived prototype of an ardently worshiped image at a local shrine. At Asia Society, to my eye, the piece looks only mildly charismatic. Years ago, someone scoured away all traces of the paint that once brightened the figure. And the sandstone surface, which can be so sensuous, looks over-cleaned, sandblasted, dead. But pilgrim-visitors to the Bagan Museum don’t care about any of this. Belief supplies color, texture, life. In the museum, they bow and pray. Religious art, no matter where you find it in a lot of the world, works that way.


Question: What is this figure made out of?

Answer: sandstone

If his significance is primarily art historical, that of the second figure is, potentially at least, more personal. <hl> This one, from the collection of the Bagan Archaeological Museum, is larger, older — from the 11th century — and carved from sandstone . <hl> Also a seated Buddha, it has in recent years gained a popular religious following as the perceived prototype of an ardently worshiped image at a local shrine. At Asia Society, to my eye, the piece looks only mildly charismatic. Years ago, someone scoured away all traces of the paint that once brightened the figure. And the sandstone surface, which can be so sensuous, looks over-cleaned, sandblasted, dead. But pilgrim-visitors to the Bagan Museum don’t care about any of this. Belief supplies color, texture, life. In the museum, they bow and pray. Religious art, no matter where you find it in a lot of the world, works that way.

If his significance is primarily art historical, that of the second figure is, potentially at least, more personal. This one, from the collection of the Bagan Archaeological Museum, is larger, older — from the 11th century — and carved from <hl> sandstone <hl>. Also a seated Buddha, it has in recent years gained a popular religious following as the perceived prototype of an ardently worshiped image at a local shrine. At Asia Society, to my eye, the piece looks only mildly charismatic. Years ago, someone scoured away all traces of the paint that once brightened the figure. And the sandstone surface, which can be so sensuous, looks over-cleaned, sandblasted, dead. But pilgrim-visitors to the Bagan Museum don’t care about any of this. Belief supplies color, texture, life. In the museum, they bow and pray. Religious art, no matter where you find it in a lot of the world, works that way.

This one, from the collection of the Bagan Archaeological Museum, is larger, older — from the 11th century — and carved from <hl> sandstone <hl> .


Question: Does the condition of the image matter to its worshippers?

Answer: pilgrim-visitors to the Bagan Museum don’t care about any of this.

If his significance is primarily art historical, that of the second figure is, potentially at least, more personal. This one, from the collection of the Bagan Archaeological Museum, is larger, older — from the 11th century — and carved from sandstone. Also a seated Buddha, it has in recent years gained a popular religious following as the perceived prototype of an ardently worshiped image at a local shrine. At Asia Society, to my eye, the piece looks only mildly charismatic. Years ago, someone scoured away all traces of the paint that once brightened the figure. And the sandstone surface, which can be so sensuous, looks over-cleaned, sandblasted, dead. <hl> But pilgrim-visitors to the Bagan Museum don’t care about any of this. Belief supplies color, texture, life. <hl> In the museum, they bow and pray. Religious art, no matter where you find it in a lot of the world, works that way.

If his significance is primarily art historical, that of the second figure is, potentially at least, more personal. This one, from the collection of the Bagan Archaeological Museum, is larger, older — from the 11th century — and carved from sandstone. Also a seated Buddha, it has in recent years gained a popular religious following as the perceived prototype of an ardently worshiped image at a local shrine. At Asia Society, to my eye, the piece looks only mildly charismatic. Years ago, someone scoured away all traces of the paint that once brightened the figure. And the sandstone surface, which can be so sensuous, looks over-cleaned, sandblasted, dead. But <hl> pilgrim-visitors to the Bagan Museum don’t care about any of this. <hl> Belief supplies color, texture, life. In the museum, they bow and pray. Religious art, no matter where you find it in a lot of the world, works that way.


Question: Where did this image come from?

Answer: from the collection of the Bagan Archaeological Museum,

If his significance is primarily art historical, that of the second figure is, potentially at least, more personal. <hl> This one, from the collection of the Bagan Archaeological Museum, is larger, older — from the 11th century — and carved from sandstone. <hl> Also a seated Buddha, it has in recent years gained a popular religious following as the perceived prototype of an ardently worshiped image at a local shrine. At Asia Society, to my eye, the piece looks only mildly charismatic. Years ago, someone scoured away all traces of the paint that once brightened the figure. And the sandstone surface, which can be so sensuous, looks over-cleaned, sandblasted, dead. But pilgrim-visitors to the Bagan Museum don’t care about any of this. Belief supplies color, texture, life. In the museum, they bow and pray. Religious art, no matter where you find it in a lot of the world, works that way.

If his significance is primarily art historical, that of the second figure is, potentially at least, more personal. This one, <hl> from the collection of the Bagan Archaeological Museum, <hl> is larger, older — from the 11th century — and carved from sandstone. Also a seated Buddha, it has in recent years gained a popular religious following as the perceived prototype of an ardently worshiped image at a local shrine. At Asia Society, to my eye, the piece looks only mildly charismatic. Years ago, someone scoured away all traces of the paint that once brightened the figure. And the sandstone surface, which can be so sensuous, looks over-cleaned, sandblasted, dead. But pilgrim-visitors to the Bagan Museum don’t care about any of this. Belief supplies color, texture, life. In the museum, they bow and pray. Religious art, no matter where you find it in a lot of the world, works that way.


Question: What do people think of the image?

Answer: it has in recent years gained a popular religious following

If his significance is primarily art historical, that of the second figure is, potentially at least, more personal. This one, from the collection of the Bagan Archaeological Museum, is larger, older — from the 11th century — and carved from sandstone. <hl> Also a seated Buddha, it has in recent years gained a popular religious following as the perceived prototype of an ardently worshiped image at a local shrine. <hl> At Asia Society, to my eye, the piece looks only mildly charismatic. Years ago, someone scoured away all traces of the paint that once brightened the figure. And the sandstone surface, which can be so sensuous, looks over-cleaned, sandblasted, dead. But pilgrim-visitors to the Bagan Museum don’t care about any of this. Belief supplies color, texture, life. In the museum, they bow and pray. Religious art, no matter where you find it in a lot of the world, works that way.

If his significance is primarily art historical, that of the second figure is, potentially at least, more personal. This one, from the collection of the Bagan Archaeological Museum, is larger, older — from the 11th century — and carved from sandstone. Also a seated Buddha, <hl> it has in recent years gained a popular religious following <hl> as the perceived prototype of an ardently worshiped image at a local shrine. At Asia Society, to my eye, the piece looks only mildly charismatic. Years ago, someone scoured away all traces of the paint that once brightened the figure. And the sandstone surface, which can be so sensuous, looks over-cleaned, sandblasted, dead. But pilgrim-visitors to the Bagan Museum don’t care about any of this. Belief supplies color, texture, life. In the museum, they bow and pray. Religious art, no matter where you find it in a lot of the world, works that way.


Question: Which company commissioned the promotion video posted on YouTube?

“I love you,” the man responds, and then, before signing off, “I’m making a video right now.” That video — the one posted on YouTube — was a promotion commissioned by Navdy, one of a handful of start-up companies bringing a futuristic spin to the debate over distracted driving, and how to curb it. The devices project driving information and data streamed from a smartphone into a driver’s field of view. There are several versions of this nascent technology, but they generally work by using a projection device that wirelessly picks up information from the phone and uses sophisticated optics to allow the information — maps, speed, incoming texts, caller identification and even social media notifications — to hover above the dashboard. Hand gestures or voice commands allow drivers to answer a call or hang up.

Answer: Navdy

“I love you,” the man responds, and then, before signing off, “I’m making a video right now.” <hl> That video — the one posted on YouTube — was a promotion commissioned by Navdy , one of a handful of start-up companies bringing a futuristic spin to the debate over distracted driving, and how to curb it. <hl> The devices project driving information and data streamed from a smartphone into a driver’s field of view. There are several versions of this nascent technology, but they generally work by using a projection device that wirelessly picks up information from the phone and uses sophisticated optics to allow the information — maps, speed, incoming texts, caller identification and even social media notifications — to hover above the dashboard. Hand gestures or voice commands allow drivers to answer a call or hang up.

“I love you,” the man responds, and then, before signing off, “I’m making a video right now.” That video — the one posted on YouTube — was a promotion commissioned by <hl> Navdy <hl>, one of a handful of start-up companies bringing a futuristic spin to the debate over distracted driving, and how to curb it. The devices project driving information and data streamed from a smartphone into a driver’s field of view. There are several versions of this nascent technology, but they generally work by using a projection device that wirelessly picks up information from the phone and uses sophisticated optics to allow the information — maps, speed, incoming texts, caller identification and even social media notifications — to hover above the dashboard. Hand gestures or voice commands allow drivers to answer a call or hang up.

That video — the one posted on YouTube — was a promotion commissioned by <hl> Navdy <hl> , one of a handful of start-up companies bringing a futuristic spin to the debate over distracted driving, and how to curb it.


Question: What is one of the goals of Navdy are working towards?

Answer: bringing a futuristic spin to the debate over distracted driving, and how to curb it

“I love you,” the man responds, and then, before signing off, “I’m making a video right now.” <hl> That video — the one posted on YouTube — was a promotion commissioned by Navdy, one of a handful of start-up companies bringing a futuristic spin to the debate over distracted driving, and how to curb it . <hl> The devices project driving information and data streamed from a smartphone into a driver’s field of view. There are several versions of this nascent technology, but they generally work by using a projection device that wirelessly picks up information from the phone and uses sophisticated optics to allow the information — maps, speed, incoming texts, caller identification and even social media notifications — to hover above the dashboard. Hand gestures or voice commands allow drivers to answer a call or hang up.

“I love you,” the man responds, and then, before signing off, “I’m making a video right now.” That video — the one posted on YouTube — was a promotion commissioned by Navdy, one of a handful of start-up companies <hl> bringing a futuristic spin to the debate over distracted driving, and how to curb it <hl>. The devices project driving information and data streamed from a smartphone into a driver’s field of view. There are several versions of this nascent technology, but they generally work by using a projection device that wirelessly picks up information from the phone and uses sophisticated optics to allow the information — maps, speed, incoming texts, caller identification and even social media notifications — to hover above the dashboard. Hand gestures or voice commands allow drivers to answer a call or hang up.

That video — the one posted on YouTube — was a promotion commissioned by Navdy, one of a handful of start-up companies <hl> bringing a futuristic spin to the debate over distracted driving, and how to curb it <hl> .


Question: What kinds of information gets projected by Navdy's device?

Answer: maps, speed, incoming texts, caller identification and even social media notifications

“I love you,” the man responds, and then, before signing off, “I’m making a video right now.” That video — the one posted on YouTube — was a promotion commissioned by Navdy, one of a handful of start-up companies bringing a futuristic spin to the debate over distracted driving, and how to curb it. The devices project driving information and data streamed from a smartphone into a driver’s field of view. <hl> There are several versions of this nascent technology, but they generally work by using a projection device that wirelessly picks up information from the phone and uses sophisticated optics to allow the information — maps, speed, incoming texts, caller identification and even social media notifications — to hover above the dashboard. <hl> Hand gestures or voice commands allow drivers to answer a call or hang up.

“I love you,” the man responds, and then, before signing off, “I’m making a video right now.” That video — the one posted on YouTube — was a promotion commissioned by Navdy, one of a handful of start-up companies bringing a futuristic spin to the debate over distracted driving, and how to curb it. The devices project driving information and data streamed from a smartphone into a driver’s field of view. There are several versions of this nascent technology, but they generally work by using a projection device that wirelessly picks up information from the phone and uses sophisticated optics to allow the information — <hl> maps, speed, incoming texts, caller identification and even social media notifications <hl> — to hover above the dashboard. Hand gestures or voice commands allow drivers to answer a call or hang up.


Question: Does Navy's device have Bluetooth or wireless capabilities?

Answer: wirelessly picks up information from the phone

“I love you,” the man responds, and then, before signing off, “I’m making a video right now.” That video — the one posted on YouTube — was a promotion commissioned by Navdy, one of a handful of start-up companies bringing a futuristic spin to the debate over distracted driving, and how to curb it. The devices project driving information and data streamed from a smartphone into a driver’s field of view. <hl> There are several versions of this nascent technology, but they generally work by using a projection device that wirelessly picks up information from the phone and uses sophisticated optics to allow the information — maps, speed, incoming texts, caller identification and even social media notifications — to hover above the dashboard. <hl> Hand gestures or voice commands allow drivers to answer a call or hang up.

“I love you,” the man responds, and then, before signing off, “I’m making a video right now.” That video — the one posted on YouTube — was a promotion commissioned by Navdy, one of a handful of start-up companies bringing a futuristic spin to the debate over distracted driving, and how to curb it. The devices project driving information and data streamed from a smartphone into a driver’s field of view. There are several versions of this nascent technology, but they generally work by using a projection device that <hl> wirelessly picks up information from the phone <hl> and uses sophisticated optics to allow the information — maps, speed, incoming texts, caller identification and even social media notifications — to hover above the dashboard. Hand gestures or voice commands allow drivers to answer a call or hang up.


Question: What is one feature of Navdy's feature?

Answer: maps, speed, incoming texts, caller identification and even social media notifications

“I love you,” the man responds, and then, before signing off, “I’m making a video right now.” That video — the one posted on YouTube — was a promotion commissioned by Navdy, one of a handful of start-up companies bringing a futuristic spin to the debate over distracted driving, and how to curb it. The devices project driving information and data streamed from a smartphone into a driver’s field of view. <hl> There are several versions of this nascent technology, but they generally work by using a projection device that wirelessly picks up information from the phone and uses sophisticated optics to allow the information — maps, speed, incoming texts, caller identification and even social media notifications — to hover above the dashboard. <hl> Hand gestures or voice commands allow drivers to answer a call or hang up.

“I love you,” the man responds, and then, before signing off, “I’m making a video right now.” That video — the one posted on YouTube — was a promotion commissioned by Navdy, one of a handful of start-up companies bringing a futuristic spin to the debate over distracted driving, and how to curb it. The devices project driving information and data streamed from a smartphone into a driver’s field of view. There are several versions of this nascent technology, but they generally work by using a projection device that wirelessly picks up information from the phone and uses sophisticated optics to allow the information — <hl> maps, speed, incoming texts, caller identification and even social media notifications <hl> — to hover above the dashboard. Hand gestures or voice commands allow drivers to answer a call or hang up.


Question: When is the device of Navdy delivering  its first line of products?

This technology is in its infancy. Navdy’s device isn’t shipping until later this year, and it’s not clear if it will work as seamlessly as presented in the video when used in less perfect real-life conditions. But, broadly speaking, the Navdy device falls into a booming category of in-car gadgetry that might be fairly categorized as “you can have your cake and eat it too.” Drive, get texts, talk on the phone, even interact on social media, and do it all without compromising safety, according to various makers of the so-called head-up displays, repeating a position taken by a growing number of automakers who sell monitors set into the dashboard or mounted on it. Some carmakers also display basic driving information, like speed and turn-by-turn directions, within a specialized windshield so a driver can remain looking ahead and not down at the instrument panel.

Answer: Navdy’s

This technology is in its infancy. <hl> Navdy’s device isn’t shipping until later this year, and it’s not clear if it will work as seamlessly as presented in the video when used in less perfect real-life conditions. <hl> But, broadly speaking, the Navdy device falls into a booming category of in-car gadgetry that might be fairly categorized as “you can have your cake and eat it too.” Drive, get texts, talk on the phone, even interact on social media, and do it all without compromising safety, according to various makers of the so-called head-up displays, repeating a position taken by a growing number of automakers who sell monitors set into the dashboard or mounted on it. Some carmakers also display basic driving information, like speed and turn-by-turn directions, within a specialized windshield so a driver can remain looking ahead and not down at the instrument panel.

This technology is in its infancy. <hl> Navdy’s <hl> device isn’t shipping until later this year, and it’s not clear if it will work as seamlessly as presented in the video when used in less perfect real-life conditions. But, broadly speaking, the Navdy device falls into a booming category of in-car gadgetry that might be fairly categorized as “you can have your cake and eat it too.” Drive, get texts, talk on the phone, even interact on social media, and do it all without compromising safety, according to various makers of the so-called head-up displays, repeating a position taken by a growing number of automakers who sell monitors set into the dashboard or mounted on it. Some carmakers also display basic driving information, like speed and turn-by-turn directions, within a specialized windshield so a driver can remain looking ahead and not down at the instrument panel.


Question: What other options include as Navdy's device substiture

Answer: monitors set into the dashboard or mounted on it

This technology is in its infancy. Navdy’s device isn’t shipping until later this year, and it’s not clear if it will work as seamlessly as presented in the video when used in less perfect real-life conditions. But, broadly speaking, the Navdy device falls into a booming category of in-car gadgetry that might be fairly categorized as “you can have your cake and eat it too.” <hl> Drive, get texts, talk on the phone, even interact on social media, and do it all without compromising safety, according to various makers of the so-called head-up displays, repeating a position taken by a growing number of automakers who sell monitors set into the dashboard or mounted on it . <hl> Some carmakers also display basic driving information, like speed and turn-by-turn directions, within a specialized windshield so a driver can remain looking ahead and not down at the instrument panel.

This technology is in its infancy. Navdy’s device isn’t shipping until later this year, and it’s not clear if it will work as seamlessly as presented in the video when used in less perfect real-life conditions. But, broadly speaking, the Navdy device falls into a booming category of in-car gadgetry that might be fairly categorized as “you can have your cake and eat it too.” Drive, get texts, talk on the phone, even interact on social media, and do it all without compromising safety, according to various makers of the so-called head-up displays, repeating a position taken by a growing number of automakers who sell <hl> monitors set into the dashboard or mounted on it <hl>. Some carmakers also display basic driving information, like speed and turn-by-turn directions, within a specialized windshield so a driver can remain looking ahead and not down at the instrument panel.

Drive, get texts, talk on the phone, even interact on social media, and do it all without compromising safety, according to various makers of the so-called head-up displays, repeating a position taken by a growing number of automakers who sell <hl> monitors set into the dashboard or mounted on it <hl> .


Question: Is there a guarantee of definite safety from the use of Navdy's device?

Answer: it’s not clear if it will work as seamlessly as presented in the video

This technology is in its infancy. <hl> Navdy’s device isn’t shipping until later this year, and it’s not clear if it will work as seamlessly as presented in the video when used in less perfect real-life conditions. <hl> But, broadly speaking, the Navdy device falls into a booming category of in-car gadgetry that might be fairly categorized as “you can have your cake and eat it too.” Drive, get texts, talk on the phone, even interact on social media, and do it all without compromising safety, according to various makers of the so-called head-up displays, repeating a position taken by a growing number of automakers who sell monitors set into the dashboard or mounted on it. Some carmakers also display basic driving information, like speed and turn-by-turn directions, within a specialized windshield so a driver can remain looking ahead and not down at the instrument panel.

This technology is in its infancy. Navdy’s device isn’t shipping until later this year, and <hl> it’s not clear if it will work as seamlessly as presented in the video <hl> when used in less perfect real-life conditions. But, broadly speaking, the Navdy device falls into a booming category of in-car gadgetry that might be fairly categorized as “you can have your cake and eat it too.” Drive, get texts, talk on the phone, even interact on social media, and do it all without compromising safety, according to various makers of the so-called head-up displays, repeating a position taken by a growing number of automakers who sell monitors set into the dashboard or mounted on it. Some carmakers also display basic driving information, like speed and turn-by-turn directions, within a specialized windshield so a driver can remain looking ahead and not down at the instrument panel.


Question: What kind of competitions exists for the Navdy in the market?

Answer: growing number of automakers

This technology is in its infancy. Navdy’s device isn’t shipping until later this year, and it’s not clear if it will work as seamlessly as presented in the video when used in less perfect real-life conditions. But, broadly speaking, the Navdy device falls into a booming category of in-car gadgetry that might be fairly categorized as “you can have your cake and eat it too.” Drive, get texts, talk on the phone, even interact on social media, and do it all without compromising safety, according to various makers of the so-called head-up displays, repeating a position taken by <hl> a growing number of automakers who sell monitors set into the dashboard or mounted on it. <hl> Some carmakers also display basic driving information, like speed and turn-by-turn directions, within a specialized windshield so a driver can remain looking ahead and not down at the instrument panel.

This technology is in its infancy. Navdy’s device isn’t shipping until later this year, and it’s not clear if it will work as seamlessly as presented in the video when used in less perfect real-life conditions. But, broadly speaking, the Navdy device falls into a booming category of in-car gadgetry that might be fairly categorized as “you can have your cake and eat it too.” Drive, get texts, talk on the phone, even interact on social media, and do it all without compromising safety, according to various makers of the so-called head-up displays, repeating a position taken by a <hl> growing number of automakers <hl> who sell monitors set into the dashboard or mounted on it. Some carmakers also display basic driving information, like speed and turn-by-turn directions, within a specialized windshield so a driver can remain looking ahead and not down at the instrument panel.


Question: What causes accidents?

The argument on the other side boils down to a simple notion: Drivers are going to do it anyway, so why not minimize the riskiest kinds of multitasking, like looking down at the phone or handling it? People use their phones too compulsively to expect them to stop, said Nagraj Kashyap, senior vice president for ventures and innovation at Qualcomm Ventures, an investing arm of the telecom giant, which recently injected $3 million into Navdy. “To completely eliminate it is a pipe dream,” Mr. Kashyap said of motorist multitasking. “The best way to handle it is to make it as safe as you can.”

Answer: looking down at the phone or handling it

<hl> The argument on the other side boils down to a simple notion: Drivers are going to do it anyway, so why not minimize the riskiest kinds of multitasking, like looking down at the phone or handling it ? <hl> People use their phones too compulsively to expect them to stop, said Nagraj Kashyap, senior vice president for ventures and innovation at Qualcomm Ventures, an investing arm of the telecom giant, which recently injected $3 million into Navdy. “To completely eliminate it is a pipe dream,” Mr. Kashyap said of motorist multitasking. “The best way to handle it is to make it as safe as you can.”

The argument on the other side boils down to a simple notion: Drivers are going to do it anyway, so why not minimize the riskiest kinds of multitasking, like <hl> looking down at the phone or handling it <hl>? People use their phones too compulsively to expect them to stop, said Nagraj Kashyap, senior vice president for ventures and innovation at Qualcomm Ventures, an investing arm of the telecom giant, which recently injected $3 million into Navdy. “To completely eliminate it is a pipe dream,” Mr. Kashyap said of motorist multitasking. “The best way to handle it is to make it as safe as you can.”

The argument on the other side boils down to a simple notion: Drivers are going to do it anyway, so why not minimize the riskiest kinds of multitasking, like <hl> looking down at the phone or handling it <hl> ?


Question: What positions does Nagraj Kashyap hold?

Answer: senior vice president

The argument on the other side boils down to a simple notion: Drivers are going to do it anyway, so why not minimize the riskiest kinds of multitasking, like looking down at the phone or handling it? <hl> People use their phones too compulsively to expect them to stop, said Nagraj Kashyap, senior vice president for ventures and innovation at Qualcomm Ventures, an investing arm of the telecom giant, which recently injected $3 million into Navdy. <hl> “To completely eliminate it is a pipe dream,” Mr. Kashyap said of motorist multitasking. “The best way to handle it is to make it as safe as you can.”

The argument on the other side boils down to a simple notion: Drivers are going to do it anyway, so why not minimize the riskiest kinds of multitasking, like looking down at the phone or handling it? People use their phones too compulsively to expect them to stop, said Nagraj Kashyap, <hl> senior vice president <hl> for ventures and innovation at Qualcomm Ventures, an investing arm of the telecom giant, which recently injected $3 million into Navdy. “To completely eliminate it is a pipe dream,” Mr. Kashyap said of motorist multitasking. “The best way to handle it is to make it as safe as you can.”


Question: What does Nagraj Kashyap say about the topic?

Answer: The best way to handle it is to make it as safe as you can.”

The argument on the other side boils down to a simple notion: Drivers are going to do it anyway, so why not minimize the riskiest kinds of multitasking, like looking down at the phone or handling it? People use their phones too compulsively to expect them to stop, said Nagraj Kashyap, senior vice president for ventures and innovation at Qualcomm Ventures, an investing arm of the telecom giant, which recently injected $3 million into Navdy. <hl> “To completely eliminate it is a pipe dream,” Mr. Kashyap said of motorist multitasking. “ The best way to handle it is to make it as safe as you can.” <hl>

The argument on the other side boils down to a simple notion: Drivers are going to do it anyway, so why not minimize the riskiest kinds of multitasking, like looking down at the phone or handling it? People use their phones too compulsively to expect them to stop, said Nagraj Kashyap, senior vice president for ventures and innovation at Qualcomm Ventures, an investing arm of the telecom giant, which recently injected $3 million into Navdy. “To completely eliminate it is a pipe dream,” Mr. Kashyap said of motorist multitasking. “<hl> The best way to handle it is to make it as safe as you can.” <hl>

“To completely eliminate it is a pipe dream,” Mr. Kashyap said of motorist multitasking. “ <hl> The best way to handle it is to make it as safe as you can.” <hl>


Question: What do people do repeatedly?

Answer: People use their phones too compulsively

<hl> The argument on the other side boils down to a simple notion: Drivers are going to do it anyway, so why not minimize the riskiest kinds of multitasking, like looking down at the phone or handling it? People use their phones too compulsively to expect them to stop, said Nagraj Kashyap, senior vice president for ventures and innovation at Qualcomm Ventures, an investing arm of the telecom giant, which recently injected $3 million into Navdy. <hl> “To completely eliminate it is a pipe dream,” Mr. Kashyap said of motorist multitasking. “The best way to handle it is to make it as safe as you can.”

The argument on the other side boils down to a simple notion: Drivers are going to do it anyway, so why not minimize the riskiest kinds of multitasking, like looking down at the phone or handling it? <hl> People use their phones too compulsively <hl> to expect them to stop, said Nagraj Kashyap, senior vice president for ventures and innovation at Qualcomm Ventures, an investing arm of the telecom giant, which recently injected $3 million into Navdy. “To completely eliminate it is a pipe dream,” Mr. Kashyap said of motorist multitasking. “The best way to handle it is to make it as safe as you can.”


Question: What kind of social media information intrigues drivers?

He said the emphasis was on driving information, while social media applications are available at slow speeds. “When the vehicle speed is less than 10 miles an hour, we open an additional channel, our ‘infotainment’ channel,” Mr. Ponomarev said. “We can push information from any applications — Instagram, Facebook, Twitter.” He said the information appears slightly to the side so as not to interfere with driving and will be streamlined: “Plain information, plain text, nothing flashing that distracts.” But neuroscientists and safety advocates said any visual clutter disturbs focus by presenting a cognitive distraction, meaning that the images take the mind off the road. Such distraction makes it extremely difficult for a driver to respond to a sudden threat. There is another concern: Head-up technology focused on social media and communication creates the risk of normalizing the behavior of multitasking, “as if we’re telling people it’s O.K. to do it,” said Deborah Hersman, the chief executive of the National Safety Council, a nonprofit.

Answer: push information from any applications — Instagram, Facebook, Twitter

He said the emphasis was on driving information, while social media applications are available at slow speeds. “When the vehicle speed is less than 10 miles an hour, we open an additional channel, our ‘infotainment’ channel,” Mr. Ponomarev said. <hl> “We can push information from any applications — Instagram, Facebook, Twitter .” <hl> He said the information appears slightly to the side so as not to interfere with driving and will be streamlined: “Plain information, plain text, nothing flashing that distracts.” But neuroscientists and safety advocates said any visual clutter disturbs focus by presenting a cognitive distraction, meaning that the images take the mind off the road. Such distraction makes it extremely difficult for a driver to respond to a sudden threat. There is another concern: Head-up technology focused on social media and communication creates the risk of normalizing the behavior of multitasking, “as if we’re telling people it’s O.K. to do it,” said Deborah Hersman, the chief executive of the National Safety Council, a nonprofit.

He said the emphasis was on driving information, while social media applications are available at slow speeds. “When the vehicle speed is less than 10 miles an hour, we open an additional channel, our ‘infotainment’ channel,” Mr. Ponomarev said. “We can <hl> push information from any applications — Instagram, Facebook, Twitter <hl>.” He said the information appears slightly to the side so as not to interfere with driving and will be streamlined: “Plain information, plain text, nothing flashing that distracts.” But neuroscientists and safety advocates said any visual clutter disturbs focus by presenting a cognitive distraction, meaning that the images take the mind off the road. Such distraction makes it extremely difficult for a driver to respond to a sudden threat. There is another concern: Head-up technology focused on social media and communication creates the risk of normalizing the behavior of multitasking, “as if we’re telling people it’s O.K. to do it,” said Deborah Hersman, the chief executive of the National Safety Council, a nonprofit.

“We can <hl> push information from any applications — Instagram, Facebook, Twitter <hl> .”


Question: What kind of distractions are a threat to drivers?

Answer: any visual clutter disturbs focus by presenting a cognitive distraction

He said the emphasis was on driving information, while social media applications are available at slow speeds. “When the vehicle speed is less than 10 miles an hour, we open an additional channel, our ‘infotainment’ channel,” Mr. Ponomarev said. “We can push information from any applications — Instagram, Facebook, Twitter.” He said the information appears slightly to the side so as not to interfere with driving and will be streamlined: “Plain information, plain text, nothing flashing that distracts.” <hl> But neuroscientists and safety advocates said any visual clutter disturbs focus by presenting a cognitive distraction , meaning that the images take the mind off the road. <hl> Such distraction makes it extremely difficult for a driver to respond to a sudden threat. There is another concern: Head-up technology focused on social media and communication creates the risk of normalizing the behavior of multitasking, “as if we’re telling people it’s O.K. to do it,” said Deborah Hersman, the chief executive of the National Safety Council, a nonprofit.

He said the emphasis was on driving information, while social media applications are available at slow speeds. “When the vehicle speed is less than 10 miles an hour, we open an additional channel, our ‘infotainment’ channel,” Mr. Ponomarev said. “We can push information from any applications — Instagram, Facebook, Twitter.” He said the information appears slightly to the side so as not to interfere with driving and will be streamlined: “Plain information, plain text, nothing flashing that distracts.” But neuroscientists and safety advocates said <hl> any visual clutter disturbs focus by presenting a cognitive distraction <hl>, meaning that the images take the mind off the road. Such distraction makes it extremely difficult for a driver to respond to a sudden threat. There is another concern: Head-up technology focused on social media and communication creates the risk of normalizing the behavior of multitasking, “as if we’re telling people it’s O.K. to do it,” said Deborah Hersman, the chief executive of the National Safety Council, a nonprofit.

But neuroscientists and safety advocates said <hl> any visual clutter disturbs focus by presenting a cognitive distraction <hl> , meaning that the images take the mind off the road.


Question: What kind of safety is compromised by the use of the heads up technology?

Answer: risk of normalizing the behavior of multitasking

He said the emphasis was on driving information, while social media applications are available at slow speeds. “When the vehicle speed is less than 10 miles an hour, we open an additional channel, our ‘infotainment’ channel,” Mr. Ponomarev said. “We can push information from any applications — Instagram, Facebook, Twitter.” He said the information appears slightly to the side so as not to interfere with driving and will be streamlined: “Plain information, plain text, nothing flashing that distracts.” But neuroscientists and safety advocates said any visual clutter disturbs focus by presenting a cognitive distraction, meaning that the images take the mind off the road. Such distraction makes it extremely difficult for a driver to respond to a sudden threat. There is another concern: Head-up technology focused on social media and communication creates <hl> the risk of normalizing the behavior of multitasking , “as if we’re telling people it’s O.K. to do it,” said Deborah Hersman, the chief executive of the National Safety Council, a nonprofit. <hl>

He said the emphasis was on driving information, while social media applications are available at slow speeds. “When the vehicle speed is less than 10 miles an hour, we open an additional channel, our ‘infotainment’ channel,” Mr. Ponomarev said. “We can push information from any applications — Instagram, Facebook, Twitter.” He said the information appears slightly to the side so as not to interfere with driving and will be streamlined: “Plain information, plain text, nothing flashing that distracts.” But neuroscientists and safety advocates said any visual clutter disturbs focus by presenting a cognitive distraction, meaning that the images take the mind off the road. Such distraction makes it extremely difficult for a driver to respond to a sudden threat. There is another concern: Head-up technology focused on social media and communication creates the <hl> risk of normalizing the behavior of multitasking <hl>, “as if we’re telling people it’s O.K. to do it,” said Deborah Hersman, the chief executive of the National Safety Council, a nonprofit.

the <hl> risk of normalizing the behavior of multitasking <hl> , “as if we’re telling people it’s O.K. to do it,” said Deborah Hersman, the chief executive of the National Safety Council, a nonprofit.


Question: What is speeding for the regulators in the auto industry are not capable of keeping up with?

“Tech and innovation in the auto industry are moving so much faster than the regulators can keep up with it,” she said. The Department of Transportation has sponsored research at the Virginia Tech Transportation Institute into whether the safety benefit of having head-up displays in cars outweighs the risk of distraction; that study is expected to conclude in 2016. Another take on the fledgling technology comes from a Vancouver, British Columbia, start-up called DD Technologies — started by two entrepreneurs who said they were inspired to build a head-up display after watching an “Iron Man” movie. The company’s display, Iris, which should soon be available in limited quantities, allows drivers to read the contents of a text. But the entrepreneurs say they’re not encouraging the behavior — well, not exactly.

Answer: Tech and innovation

<hl> “ Tech and innovation in the auto industry are moving so much faster than the regulators can keep up with it,” she said. <hl> The Department of Transportation has sponsored research at the Virginia Tech Transportation Institute into whether the safety benefit of having head-up displays in cars outweighs the risk of distraction; that study is expected to conclude in 2016. Another take on the fledgling technology comes from a Vancouver, British Columbia, start-up called DD Technologies — started by two entrepreneurs who said they were inspired to build a head-up display after watching an “Iron Man” movie. The company’s display, Iris, which should soon be available in limited quantities, allows drivers to read the contents of a text. But the entrepreneurs say they’re not encouraging the behavior — well, not exactly.

“<hl> Tech and innovation <hl> in the auto industry are moving so much faster than the regulators can keep up with it,” she said. The Department of Transportation has sponsored research at the Virginia Tech Transportation Institute into whether the safety benefit of having head-up displays in cars outweighs the risk of distraction; that study is expected to conclude in 2016. Another take on the fledgling technology comes from a Vancouver, British Columbia, start-up called DD Technologies — started by two entrepreneurs who said they were inspired to build a head-up display after watching an “Iron Man” movie. The company’s display, Iris, which should soon be available in limited quantities, allows drivers to read the contents of a text. But the entrepreneurs say they’re not encouraging the behavior — well, not exactly.

“ <hl> Tech and innovation <hl> in the auto industry are moving so much faster than the regulators can keep up with it,” she said.


Question: Who did the study supported by Department of Transportation?

Answer: Virginia Tech Transportation Institute

“Tech and innovation in the auto industry are moving so much faster than the regulators can keep up with it,” she said. <hl> The Department of Transportation has sponsored research at the Virginia Tech Transportation Institute into whether the safety benefit of having head-up displays in cars outweighs the risk of distraction; that study is expected to conclude in 2016. <hl> Another take on the fledgling technology comes from a Vancouver, British Columbia, start-up called DD Technologies — started by two entrepreneurs who said they were inspired to build a head-up display after watching an “Iron Man” movie. The company’s display, Iris, which should soon be available in limited quantities, allows drivers to read the contents of a text. But the entrepreneurs say they’re not encouraging the behavior — well, not exactly.

“Tech and innovation in the auto industry are moving so much faster than the regulators can keep up with it,” she said. The Department of Transportation has sponsored research at the <hl> Virginia Tech Transportation Institute <hl> into whether the safety benefit of having head-up displays in cars outweighs the risk of distraction; that study is expected to conclude in 2016. Another take on the fledgling technology comes from a Vancouver, British Columbia, start-up called DD Technologies — started by two entrepreneurs who said they were inspired to build a head-up display after watching an “Iron Man” movie. The company’s display, Iris, which should soon be available in limited quantities, allows drivers to read the contents of a text. But the entrepreneurs say they’re not encouraging the behavior — well, not exactly.


Question: What research did the Department of Transportation support?

Answer: safety benefit of having head-up displays in cars outweighs the risk of distraction

“Tech and innovation in the auto industry are moving so much faster than the regulators can keep up with it,” she said. <hl> The Department of Transportation has sponsored research at the Virginia Tech Transportation Institute into whether the safety benefit of having head-up displays in cars outweighs the risk of distraction ; that study is expected to conclude in 2016. <hl> Another take on the fledgling technology comes from a Vancouver, British Columbia, start-up called DD Technologies — started by two entrepreneurs who said they were inspired to build a head-up display after watching an “Iron Man” movie. The company’s display, Iris, which should soon be available in limited quantities, allows drivers to read the contents of a text. But the entrepreneurs say they’re not encouraging the behavior — well, not exactly.

“Tech and innovation in the auto industry are moving so much faster than the regulators can keep up with it,” she said. The Department of Transportation has sponsored research at the Virginia Tech Transportation Institute into whether the <hl> safety benefit of having head-up displays in cars outweighs the risk of distraction <hl>; that study is expected to conclude in 2016. Another take on the fledgling technology comes from a Vancouver, British Columbia, start-up called DD Technologies — started by two entrepreneurs who said they were inspired to build a head-up display after watching an “Iron Man” movie. The company’s display, Iris, which should soon be available in limited quantities, allows drivers to read the contents of a text. But the entrepreneurs say they’re not encouraging the behavior — well, not exactly.

The Department of Transportation has sponsored research at the Virginia Tech Transportation Institute into whether the <hl> safety benefit of having head-up displays in cars outweighs the risk of distraction <hl> ; that study is expected to conclude in 2016.


Question: What inspired the start-up company of DD technology?

Answer: an “Iron Man” movie

“Tech and innovation in the auto industry are moving so much faster than the regulators can keep up with it,” she said. The Department of Transportation has sponsored research at the Virginia Tech Transportation Institute into whether the safety benefit of having head-up displays in cars outweighs the risk of distraction; that study is expected to conclude in 2016. <hl> Another take on the fledgling technology comes from a Vancouver, British Columbia, start-up called DD Technologies — started by two entrepreneurs who said they were inspired to build a head-up display after watching an “Iron Man” movie . <hl> The company’s display, Iris, which should soon be available in limited quantities, allows drivers to read the contents of a text. But the entrepreneurs say they’re not encouraging the behavior — well, not exactly.

“Tech and innovation in the auto industry are moving so much faster than the regulators can keep up with it,” she said. The Department of Transportation has sponsored research at the Virginia Tech Transportation Institute into whether the safety benefit of having head-up displays in cars outweighs the risk of distraction; that study is expected to conclude in 2016. Another take on the fledgling technology comes from a Vancouver, British Columbia, start-up called DD Technologies — started by two entrepreneurs who said they were inspired to build a head-up display after watching <hl> an “Iron Man” movie <hl>. The company’s display, Iris, which should soon be available in limited quantities, allows drivers to read the contents of a text. But the entrepreneurs say they’re not encouraging the behavior — well, not exactly.

Another take on the fledgling technology comes from a Vancouver, British Columbia, start-up called DD Technologies — started by two entrepreneurs who said they were inspired to build a head-up display after watching <hl> an “Iron Man” movie <hl> .


Question: What is the name of the head-up display created by DD technology?

Answer: Iris

“Tech and innovation in the auto industry are moving so much faster than the regulators can keep up with it,” she said. The Department of Transportation has sponsored research at the Virginia Tech Transportation Institute into whether the safety benefit of having head-up displays in cars outweighs the risk of distraction; that study is expected to conclude in 2016. Another take on the fledgling technology comes from a Vancouver, British Columbia, start-up called DD Technologies — started by two entrepreneurs who said they were inspired to build a head-up display after watching an “Iron Man” movie. <hl> The company’s display, Iris , which should soon be available in limited quantities, allows drivers to read the contents of a text. <hl> But the entrepreneurs say they’re not encouraging the behavior — well, not exactly.

“Tech and innovation in the auto industry are moving so much faster than the regulators can keep up with it,” she said. The Department of Transportation has sponsored research at the Virginia Tech Transportation Institute into whether the safety benefit of having head-up displays in cars outweighs the risk of distraction; that study is expected to conclude in 2016. Another take on the fledgling technology comes from a Vancouver, British Columbia, start-up called DD Technologies — started by two entrepreneurs who said they were inspired to build a head-up display after watching an “Iron Man” movie. The company’s display, <hl> Iris <hl>, which should soon be available in limited quantities, allows drivers to read the contents of a text. But the entrepreneurs say they’re not encouraging the behavior — well, not exactly.

The company’s display, <hl> Iris <hl> , which should soon be available in limited quantities, allows drivers to read the contents of a text.


Question: J.C. Penney is using what unlikely advertising strategy?

“J. C. Penney is making a big statement,” said Bruce Cohen, a retail private equity strategist at Kurt Salmon, a consulting firm. “It’s a pronouncement in favor of what all retailers are recognizing — that there are moments when people want to slow down, and there’s still an important place for the catalog.” After years of decline, the number of catalogs mailed in the United States increased in 2013, to 11.9 billion, according to the Direct Marketing Association, a trade group. While that figure is about 60 percent of what it was at its peak in 2007, some analysts say the recent 1 percent rise in mailed catalogs, coupled with the care retailers are putting into them, may signal something of a renaissance. Not all catalogs will rebound in this environment. The parent company of SkyMall, the in-flight shopping magazine, filed for bankruptcy last week. But Paul Swinand, an analyst for Morningstar, called that catalog different from most with its quirky assortment of goods. “It’s not about brand with SkyMall,” he said. “There’s nothing emotional about it.”

Answer: mailed catalogs

“J. C. Penney is making a big statement,” said Bruce Cohen, a retail private equity strategist at Kurt Salmon, a consulting firm. “It’s a pronouncement in favor of what all retailers are recognizing — that there are moments when people want to slow down, and there’s still an important place for the catalog.” After years of decline, the number of catalogs mailed in the United States increased in 2013, to 11.9 billion, according to the Direct Marketing Association, a trade group. <hl> While that figure is about 60 percent of what it was at its peak in 2007, some analysts say the recent 1 percent rise in mailed catalogs , coupled with the care retailers are putting into them, may signal something of a renaissance. <hl> Not all catalogs will rebound in this environment. The parent company of SkyMall, the in-flight shopping magazine, filed for bankruptcy last week. But Paul Swinand, an analyst for Morningstar, called that catalog different from most with its quirky assortment of goods. “It’s not about brand with SkyMall,” he said. “There’s nothing emotional about it.”

“J. C. Penney is making a big statement,” said Bruce Cohen, a retail private equity strategist at Kurt Salmon, a consulting firm. “It’s a pronouncement in favor of what all retailers are recognizing — that there are moments when people want to slow down, and there’s still an important place for the catalog.” After years of decline, the number of catalogs mailed in the United States increased in 2013, to 11.9 billion, according to the Direct Marketing Association, a trade group. While that figure is about 60 percent of what it was at its peak in 2007, some analysts say the recent 1 percent rise in <hl> mailed catalogs <hl>, coupled with the care retailers are putting into them, may signal something of a renaissance. Not all catalogs will rebound in this environment. The parent company of SkyMall, the in-flight shopping magazine, filed for bankruptcy last week. But Paul Swinand, an analyst for Morningstar, called that catalog different from most with its quirky assortment of goods. “It’s not about brand with SkyMall,” he said. “There’s nothing emotional about it.”

While that figure is about 60 percent of what it was at its peak in 2007, some analysts say the recent 1 percent rise in <hl> mailed catalogs <hl> , coupled with the care retailers are putting into them, may signal something of a renaissance.


Question: In what year did catalogs begin to increase after a steady decline?

Answer: 2013

“J. C. Penney is making a big statement,” said Bruce Cohen, a retail private equity strategist at Kurt Salmon, a consulting firm. “It’s a pronouncement in favor of what all retailers are recognizing — that there are moments when people want to slow down, and there’s still an important place for the catalog.” <hl> After years of decline, the number of catalogs mailed in the United States increased in 2013 , to 11.9 billion, according to the Direct Marketing Association, a trade group. <hl> While that figure is about 60 percent of what it was at its peak in 2007, some analysts say the recent 1 percent rise in mailed catalogs, coupled with the care retailers are putting into them, may signal something of a renaissance. Not all catalogs will rebound in this environment. The parent company of SkyMall, the in-flight shopping magazine, filed for bankruptcy last week. But Paul Swinand, an analyst for Morningstar, called that catalog different from most with its quirky assortment of goods. “It’s not about brand with SkyMall,” he said. “There’s nothing emotional about it.”

“J. C. Penney is making a big statement,” said Bruce Cohen, a retail private equity strategist at Kurt Salmon, a consulting firm. “It’s a pronouncement in favor of what all retailers are recognizing — that there are moments when people want to slow down, and there’s still an important place for the catalog.” After years of decline, the number of catalogs mailed in the United States increased in <hl> 2013 <hl>, to 11.9 billion, according to the Direct Marketing Association, a trade group. While that figure is about 60 percent of what it was at its peak in 2007, some analysts say the recent 1 percent rise in mailed catalogs, coupled with the care retailers are putting into them, may signal something of a renaissance. Not all catalogs will rebound in this environment. The parent company of SkyMall, the in-flight shopping magazine, filed for bankruptcy last week. But Paul Swinand, an analyst for Morningstar, called that catalog different from most with its quirky assortment of goods. “It’s not about brand with SkyMall,” he said. “There’s nothing emotional about it.”

After years of decline, the number of catalogs mailed in the United States increased in <hl> 2013 <hl> , to 11.9 billion, according to the Direct Marketing Association, a trade group.


Question: How large is the recent increase in catalogs?

Answer: 1 percent

“J. C. Penney is making a big statement,” said Bruce Cohen, a retail private equity strategist at Kurt Salmon, a consulting firm. “It’s a pronouncement in favor of what all retailers are recognizing — that there are moments when people want to slow down, and there’s still an important place for the catalog.” After years of decline, the number of catalogs mailed in the United States increased in 2013, to 11.9 billion, according to the Direct Marketing Association, a trade group. <hl> While that figure is about 60 percent of what it was at its peak in 2007, some analysts say the recent 1 percent rise in mailed catalogs, coupled with the care retailers are putting into them, may signal something of a renaissance. <hl> Not all catalogs will rebound in this environment. The parent company of SkyMall, the in-flight shopping magazine, filed for bankruptcy last week. But Paul Swinand, an analyst for Morningstar, called that catalog different from most with its quirky assortment of goods. “It’s not about brand with SkyMall,” he said. “There’s nothing emotional about it.”

“J. C. Penney is making a big statement,” said Bruce Cohen, a retail private equity strategist at Kurt Salmon, a consulting firm. “It’s a pronouncement in favor of what all retailers are recognizing — that there are moments when people want to slow down, and there’s still an important place for the catalog.” After years of decline, the number of catalogs mailed in the United States increased in 2013, to 11.9 billion, according to the Direct Marketing Association, a trade group. While that figure is about 60 percent of what it was at its peak in 2007, some analysts say the recent <hl> 1 percent <hl> rise in mailed catalogs, coupled with the care retailers are putting into them, may signal something of a renaissance. Not all catalogs will rebound in this environment. The parent company of SkyMall, the in-flight shopping magazine, filed for bankruptcy last week. But Paul Swinand, an analyst for Morningstar, called that catalog different from most with its quirky assortment of goods. “It’s not about brand with SkyMall,” he said. “There’s nothing emotional about it.”


Question: Which catalog company recently filed for bankruptcy?

Answer: The parent company of SkyMall

“J. C. Penney is making a big statement,” said Bruce Cohen, a retail private equity strategist at Kurt Salmon, a consulting firm. “It’s a pronouncement in favor of what all retailers are recognizing — that there are moments when people want to slow down, and there’s still an important place for the catalog.” After years of decline, the number of catalogs mailed in the United States increased in 2013, to 11.9 billion, according to the Direct Marketing Association, a trade group. While that figure is about 60 percent of what it was at its peak in 2007, some analysts say the recent 1 percent rise in mailed catalogs, coupled with the care retailers are putting into them, may signal something of a renaissance. Not all catalogs will rebound in this environment. <hl> The parent company of SkyMall , the in-flight shopping magazine, filed for bankruptcy last week. <hl> But Paul Swinand, an analyst for Morningstar, called that catalog different from most with its quirky assortment of goods. “It’s not about brand with SkyMall,” he said. “There’s nothing emotional about it.”

“J. C. Penney is making a big statement,” said Bruce Cohen, a retail private equity strategist at Kurt Salmon, a consulting firm. “It’s a pronouncement in favor of what all retailers are recognizing — that there are moments when people want to slow down, and there’s still an important place for the catalog.” After years of decline, the number of catalogs mailed in the United States increased in 2013, to 11.9 billion, according to the Direct Marketing Association, a trade group. While that figure is about 60 percent of what it was at its peak in 2007, some analysts say the recent 1 percent rise in mailed catalogs, coupled with the care retailers are putting into them, may signal something of a renaissance. Not all catalogs will rebound in this environment. <hl> The parent company of SkyMall <hl>, the in-flight shopping magazine, filed for bankruptcy last week. But Paul Swinand, an analyst for Morningstar, called that catalog different from most with its quirky assortment of goods. “It’s not about brand with SkyMall,” he said. “There’s nothing emotional about it.”

<hl> The parent company of SkyMall <hl> , the in-flight shopping magazine, filed for bankruptcy last week.


Question: What does Land's End use to obtain sales?

However small, the recent resurgence in direct mail may be explained by a better understanding of the catalog’s power to drive sales, Mr. Cohen said. He pointed to Lands’ End as an early example. In 2000, that retailer reduced the number of catalogs it sent consumers. It experienced a $100 million drop in sales as a result, according to research by Kurt Salmon. Lands’ End later added a pop-up survey to its website and found that 75 percent of customers who were making purchases had first reviewed the catalog.

Answer: catalog’s power

<hl> However small, the recent resurgence in direct mail may be explained by a better understanding of the catalog’s power to drive sales, Mr. Cohen said. <hl> He pointed to Lands’ End as an early example. In 2000, that retailer reduced the number of catalogs it sent consumers. It experienced a $100 million drop in sales as a result, according to research by Kurt Salmon. Lands’ End later added a pop-up survey to its website and found that 75 percent of customers who were making purchases had first reviewed the catalog.

However small, the recent resurgence in direct mail may be explained by a better understanding of the <hl> catalog’s power <hl> to drive sales, Mr. Cohen said. He pointed to Lands’ End as an early example. In 2000, that retailer reduced the number of catalogs it sent consumers. It experienced a $100 million drop in sales as a result, according to research by Kurt Salmon. Lands’ End later added a pop-up survey to its website and found that 75 percent of customers who were making purchases had first reviewed the catalog.


Question: How large Land's End decrease in Sales as a result of reducing catalogs in 2000?

Answer: $100 million

However small, the recent resurgence in direct mail may be explained by a better understanding of the catalog’s power to drive sales, Mr. Cohen said. He pointed to Lands’ End as an early example. In 2000, that retailer reduced the number of catalogs it sent consumers. <hl> It experienced a $100 million drop in sales as a result, according to research by Kurt Salmon. <hl> Lands’ End later added a pop-up survey to its website and found that 75 percent of customers who were making purchases had first reviewed the catalog.

However small, the recent resurgence in direct mail may be explained by a better understanding of the catalog’s power to drive sales, Mr. Cohen said. He pointed to Lands’ End as an early example. In 2000, that retailer reduced the number of catalogs it sent consumers. It experienced a <hl> $100 million <hl> drop in sales as a result, according to research by Kurt Salmon. Lands’ End later added a pop-up survey to its website and found that 75 percent of customers who were making purchases had first reviewed the catalog.


Question: In what year did Land's End reduce catalogs mailed out?

Answer: 2000

However small, the recent resurgence in direct mail may be explained by a better understanding of the catalog’s power to drive sales, Mr. Cohen said. He pointed to Lands’ End as an early example. <hl> In 2000 , that retailer reduced the number of catalogs it sent consumers. <hl> It experienced a $100 million drop in sales as a result, according to research by Kurt Salmon. Lands’ End later added a pop-up survey to its website and found that 75 percent of customers who were making purchases had first reviewed the catalog.

However small, the recent resurgence in direct mail may be explained by a better understanding of the catalog’s power to drive sales, Mr. Cohen said. He pointed to Lands’ End as an early example. In <hl> 2000 <hl>, that retailer reduced the number of catalogs it sent consumers. It experienced a $100 million drop in sales as a result, according to research by Kurt Salmon. Lands’ End later added a pop-up survey to its website and found that 75 percent of customers who were making purchases had first reviewed the catalog.

In <hl> 2000 <hl> , that retailer reduced the number of catalogs it sent consumers.


Question: What percentage of Land's End customers viewed the catalog before making a purchase?

Answer: 75

However small, the recent resurgence in direct mail may be explained by a better understanding of the catalog’s power to drive sales, Mr. Cohen said. He pointed to Lands’ End as an early example. In 2000, that retailer reduced the number of catalogs it sent consumers. It experienced a $100 million drop in sales as a result, according to research by Kurt Salmon. <hl> Lands’ End later added a pop-up survey to its website and found that 75 percent of customers who were making purchases had first reviewed the catalog. <hl>

However small, the recent resurgence in direct mail may be explained by a better understanding of the catalog’s power to drive sales, Mr. Cohen said. He pointed to Lands’ End as an early example. In 2000, that retailer reduced the number of catalogs it sent consumers. It experienced a $100 million drop in sales as a result, according to research by Kurt Salmon. Lands’ End later added a pop-up survey to its website and found that <hl> 75 <hl> percent of customers who were making purchases had first reviewed the catalog.


Question: How many Americans purchase things from catalogs?

About 90 million Americans make purchases from catalogs, according to the Direct Marketing Association; nearly 60 percent of them are women. Consumers who receive catalogs spend an average of $850 annually on catalog purchases, according to the American Catalog Mailers Association. For many brands, catalogs are the single most effective driver of online and in-store sales, according to analysts and retailers. Recognizing that, American Girl, a subsidiary of Mattel, recently increased the number it sent out, spending more on catalogs last year than in any year over the last decade, according to Kathy Monetti, senior vice president for marketing. Some stores, like Anthropologie, rely so heavily on catalogs that they make them their principal form of advertising. “We don’t call it a catalog; we call it a journal,” said Susy Korb, chief marketing officer of Anthropologie, whose materials show women wearing dresses in fields, on beaches and “where the rolling heather meets the broad, brisk sky,” as one recent spread detailed.

Answer: 90 million

<hl> About 90 million Americans make purchases from catalogs, according to the Direct Marketing Association; nearly 60 percent of them are women. <hl> Consumers who receive catalogs spend an average of $850 annually on catalog purchases, according to the American Catalog Mailers Association. For many brands, catalogs are the single most effective driver of online and in-store sales, according to analysts and retailers. Recognizing that, American Girl, a subsidiary of Mattel, recently increased the number it sent out, spending more on catalogs last year than in any year over the last decade, according to Kathy Monetti, senior vice president for marketing. Some stores, like Anthropologie, rely so heavily on catalogs that they make them their principal form of advertising. “We don’t call it a catalog; we call it a journal,” said Susy Korb, chief marketing officer of Anthropologie, whose materials show women wearing dresses in fields, on beaches and “where the rolling heather meets the broad, brisk sky,” as one recent spread detailed.

About <hl> 90 million <hl> Americans make purchases from catalogs, according to the Direct Marketing Association; nearly 60 percent of them are women. Consumers who receive catalogs spend an average of $850 annually on catalog purchases, according to the American Catalog Mailers Association. For many brands, catalogs are the single most effective driver of online and in-store sales, according to analysts and retailers. Recognizing that, American Girl, a subsidiary of Mattel, recently increased the number it sent out, spending more on catalogs last year than in any year over the last decade, according to Kathy Monetti, senior vice president for marketing. Some stores, like Anthropologie, rely so heavily on catalogs that they make them their principal form of advertising. “We don’t call it a catalog; we call it a journal,” said Susy Korb, chief marketing officer of Anthropologie, whose materials show women wearing dresses in fields, on beaches and “where the rolling heather meets the broad, brisk sky,” as one recent spread detailed.


Question: What percentage of catalog shoppers are women?

Answer: 60

<hl> About 90 million Americans make purchases from catalogs, according to the Direct Marketing Association; nearly 60 percent of them are women. <hl> Consumers who receive catalogs spend an average of $850 annually on catalog purchases, according to the American Catalog Mailers Association. For many brands, catalogs are the single most effective driver of online and in-store sales, according to analysts and retailers. Recognizing that, American Girl, a subsidiary of Mattel, recently increased the number it sent out, spending more on catalogs last year than in any year over the last decade, according to Kathy Monetti, senior vice president for marketing. Some stores, like Anthropologie, rely so heavily on catalogs that they make them their principal form of advertising. “We don’t call it a catalog; we call it a journal,” said Susy Korb, chief marketing officer of Anthropologie, whose materials show women wearing dresses in fields, on beaches and “where the rolling heather meets the broad, brisk sky,” as one recent spread detailed.

About 90 million Americans make purchases from catalogs, according to the Direct Marketing Association; nearly <hl> 60 <hl> percent of them are women. Consumers who receive catalogs spend an average of $850 annually on catalog purchases, according to the American Catalog Mailers Association. For many brands, catalogs are the single most effective driver of online and in-store sales, according to analysts and retailers. Recognizing that, American Girl, a subsidiary of Mattel, recently increased the number it sent out, spending more on catalogs last year than in any year over the last decade, according to Kathy Monetti, senior vice president for marketing. Some stores, like Anthropologie, rely so heavily on catalogs that they make them their principal form of advertising. “We don’t call it a catalog; we call it a journal,” said Susy Korb, chief marketing officer of Anthropologie, whose materials show women wearing dresses in fields, on beaches and “where the rolling heather meets the broad, brisk sky,” as one recent spread detailed.


Question: Which subsidy of Mattel recently increased the number of catalogs sent out?

Answer: American Girl,

About 90 million Americans make purchases from catalogs, according to the Direct Marketing Association; nearly 60 percent of them are women. Consumers who receive catalogs spend an average of $850 annually on catalog purchases, according to the American Catalog Mailers Association. For many brands, catalogs are the single most effective driver of online and in-store sales, according to analysts and retailers. <hl> Recognizing that, American Girl, a subsidiary of Mattel, recently increased the number it sent out, spending more on catalogs last year than in any year over the last decade, according to Kathy Monetti, senior vice president for marketing. <hl> Some stores, like Anthropologie, rely so heavily on catalogs that they make them their principal form of advertising. “We don’t call it a catalog; we call it a journal,” said Susy Korb, chief marketing officer of Anthropologie, whose materials show women wearing dresses in fields, on beaches and “where the rolling heather meets the broad, brisk sky,” as one recent spread detailed.

About 90 million Americans make purchases from catalogs, according to the Direct Marketing Association; nearly 60 percent of them are women. Consumers who receive catalogs spend an average of $850 annually on catalog purchases, according to the American Catalog Mailers Association. For many brands, catalogs are the single most effective driver of online and in-store sales, according to analysts and retailers. Recognizing that, <hl> American Girl, <hl> a subsidiary of Mattel, recently increased the number it sent out, spending more on catalogs last year than in any year over the last decade, according to Kathy Monetti, senior vice president for marketing. Some stores, like Anthropologie, rely so heavily on catalogs that they make them their principal form of advertising. “We don’t call it a catalog; we call it a journal,” said Susy Korb, chief marketing officer of Anthropologie, whose materials show women wearing dresses in fields, on beaches and “where the rolling heather meets the broad, brisk sky,” as one recent spread detailed.


Question: Who is the Chief Marketing Officer of Anthropologie?

Answer: Susy Korb

About 90 million Americans make purchases from catalogs, according to the Direct Marketing Association; nearly 60 percent of them are women. Consumers who receive catalogs spend an average of $850 annually on catalog purchases, according to the American Catalog Mailers Association. For many brands, catalogs are the single most effective driver of online and in-store sales, according to analysts and retailers. Recognizing that, American Girl, a subsidiary of Mattel, recently increased the number it sent out, spending more on catalogs last year than in any year over the last decade, according to Kathy Monetti, senior vice president for marketing. Some stores, like Anthropologie, rely so heavily on catalogs that they make them their principal form of advertising. <hl> “We don’t call it a catalog; we call it a journal,” said Susy Korb , chief marketing officer of Anthropologie, whose materials show women wearing dresses in fields, on beaches and “where the rolling heather meets the broad, brisk sky,” as one recent spread detailed. <hl>

About 90 million Americans make purchases from catalogs, according to the Direct Marketing Association; nearly 60 percent of them are women. Consumers who receive catalogs spend an average of $850 annually on catalog purchases, according to the American Catalog Mailers Association. For many brands, catalogs are the single most effective driver of online and in-store sales, according to analysts and retailers. Recognizing that, American Girl, a subsidiary of Mattel, recently increased the number it sent out, spending more on catalogs last year than in any year over the last decade, according to Kathy Monetti, senior vice president for marketing. Some stores, like Anthropologie, rely so heavily on catalogs that they make them their principal form of advertising. “We don’t call it a catalog; we call it a journal,” said <hl> Susy Korb <hl>, chief marketing officer of Anthropologie, whose materials show women wearing dresses in fields, on beaches and “where the rolling heather meets the broad, brisk sky,” as one recent spread detailed.

“We don’t call it a catalog; we call it a journal,” said <hl> Susy Korb <hl> , chief marketing officer of Anthropologie, whose materials show women wearing dresses in fields, on beaches and “where the rolling heather meets the broad, brisk sky,” as one recent spread detailed.