Question: What was the largest demographic for readers of The Sun?

Answer: C2DE demographic

The Sun had the largest circulation of any daily newspaper in the United Kingdom, but in late 2013 slipped to second largest Saturday newspaper behind the Daily Mail. It had an average daily circulation of 2.2 million copies in March 2014. <hl> Between July and December 2013 the paper had an average daily readership of approximately 5.5 million, with approximately 31% of those falling into the ABC1 demographic and 68% in the C2DE demographic . <hl> Approximately 41% of readers are women. The Sun has been involved in many controversies in its history, including its coverage of the 1989 Hillsborough football stadium disaster. Regional editions of the newspaper for Scotland, Northern Ireland and the Republic of Ireland are published in Glasgow (The Scottish Sun), Belfast (The Sun) and Dublin (The Irish Sun) respectively.

The Sun had the largest circulation of any daily newspaper in the United Kingdom, but in late 2013 slipped to second largest Saturday newspaper behind the Daily Mail. It had an average daily circulation of 2.2 million copies in March 2014. Between July and December 2013 the paper had an average daily readership of approximately 5.5 million, with approximately 31% of those falling into the ABC1 demographic and 68% in the <hl> C2DE demographic <hl>. Approximately 41% of readers are women. The Sun has been involved in many controversies in its history, including its coverage of the 1989 Hillsborough football stadium disaster. Regional editions of the newspaper for Scotland, Northern Ireland and the Republic of Ireland are published in Glasgow (The Scottish Sun), Belfast (The Sun) and Dublin (The Irish Sun) respectively.

Between July and December 2013 the paper had an average daily readership of approximately 5.5 million, with approximately 31% of those falling into the ABC1 demographic and 68% in the <hl> C2DE demographic <hl> .

question: What was the largest demographic for readers of The Sun?, context: The Sun had the largest circulation of any daily newspaper in the United Kingdom, but in late 2013 slipped to second largest Saturday newspaper behind the Daily Mail. It had an average daily circulation of 2.2 million copies in March 2014. Between July and December 2013 the paper had an average daily readership of approximately 5.5 million, with approximately 31% of those falling into the ABC1 demographic and 68% in the C2DE demographic. Approximately 41% of readers are women. The Sun has been involved in many controversies in its history, including its coverage of the 1989 Hillsborough football stadium disaster. Regional editions of the newspaper for Scotland, Northern Ireland and the Republic of Ireland are published in Glasgow (The Scottish Sun), Belfast (The Sun) and Dublin (The Irish Sun) respectively.


Question: What is the percentage of The Sun readers who are women?

Answer: Approximately 41%

Approximately 41% of readers are women.

The Sun had the largest circulation of any daily newspaper in the United Kingdom, but in late 2013 slipped to second largest Saturday newspaper behind the Daily Mail. It had an average daily circulation of 2.2 million copies in March 2014. Between July and December 2013 the paper had an average daily readership of approximately 5.5 million, with approximately 31% of those falling into the ABC1 demographic and 68% in the C2DE demographic. <hl> Approximately 41% of readers are women. <hl> The Sun has been involved in many controversies in its history, including its coverage of the 1989 Hillsborough football stadium disaster. Regional editions of the newspaper for Scotland, Northern Ireland and the Republic of Ireland are published in Glasgow (The Scottish Sun), Belfast (The Sun) and Dublin (The Irish Sun) respectively.

The Sun had the largest circulation of any daily newspaper in the United Kingdom, but in late 2013 slipped to second largest Saturday newspaper behind the Daily Mail. It had an average daily circulation of 2.2 million copies in March 2014. Between July and December 2013 the paper had an average daily readership of approximately 5.5 million, with approximately 31% of those falling into the ABC1 demographic and 68% in the C2DE demographic. <hl> Approximately 41% <hl> of readers are women. The Sun has been involved in many controversies in its history, including its coverage of the 1989 Hillsborough football stadium disaster. Regional editions of the newspaper for Scotland, Northern Ireland and the Republic of Ireland are published in Glasgow (The Scottish Sun), Belfast (The Sun) and Dublin (The Irish Sun) respectively.

question: What is the percentage of The Sun readers who are women?, context: The Sun had the largest circulation of any daily newspaper in the United Kingdom, but in late 2013 slipped to second largest Saturday newspaper behind the Daily Mail. It had an average daily circulation of 2.2 million copies in March 2014. Between July and December 2013 the paper had an average daily readership of approximately 5.5 million, with approximately 31% of those falling into the ABC1 demographic and 68% in the C2DE demographic. Approximately 41% of readers are women. The Sun has been involved in many controversies in its history, including its coverage of the 1989 Hillsborough football stadium disaster. Regional editions of the newspaper for Scotland, Northern Ireland and the Republic of Ireland are published in Glasgow (The Scottish Sun), Belfast (The Sun) and Dublin (The Irish Sun) respectively.


Question: What is one controversial event covered by The Sun?

Answer: 1989 Hillsborough football stadium disaster

The Sun had the largest circulation of any daily newspaper in the United Kingdom, but in late 2013 slipped to second largest Saturday newspaper behind the Daily Mail. It had an average daily circulation of 2.2 million copies in March 2014. Between July and December 2013 the paper had an average daily readership of approximately 5.5 million, with approximately 31% of those falling into the ABC1 demographic and 68% in the C2DE demographic. Approximately 41% of readers are women. <hl> The Sun has been involved in many controversies in its history, including its coverage of the 1989 Hillsborough football stadium disaster . <hl> Regional editions of the newspaper for Scotland, Northern Ireland and the Republic of Ireland are published in Glasgow (The Scottish Sun), Belfast (The Sun) and Dublin (The Irish Sun) respectively.

The Sun had the largest circulation of any daily newspaper in the United Kingdom, but in late 2013 slipped to second largest Saturday newspaper behind the Daily Mail. It had an average daily circulation of 2.2 million copies in March 2014. Between July and December 2013 the paper had an average daily readership of approximately 5.5 million, with approximately 31% of those falling into the ABC1 demographic and 68% in the C2DE demographic. Approximately 41% of readers are women. The Sun has been involved in many controversies in its history, including its coverage of the <hl> 1989 Hillsborough football stadium disaster <hl>. Regional editions of the newspaper for Scotland, Northern Ireland and the Republic of Ireland are published in Glasgow (The Scottish Sun), Belfast (The Sun) and Dublin (The Irish Sun) respectively.

The Sun has been involved in many controversies in its history, including its coverage of the <hl> 1989 Hillsborough football stadium disaster <hl> .

question: What is one controversial event covered by The Sun?, context: The Sun had the largest circulation of any daily newspaper in the United Kingdom, but in late 2013 slipped to second largest Saturday newspaper behind the Daily Mail. It had an average daily circulation of 2.2 million copies in March 2014. Between July and December 2013 the paper had an average daily readership of approximately 5.5 million, with approximately 31% of those falling into the ABC1 demographic and 68% in the C2DE demographic. Approximately 41% of readers are women. The Sun has been involved in many controversies in its history, including its coverage of the 1989 Hillsborough football stadium disaster. Regional editions of the newspaper for Scotland, Northern Ireland and the Republic of Ireland are published in Glasgow (The Scottish Sun), Belfast (The Sun) and Dublin (The Irish Sun) respectively.


Question: Which newspaper did the The Sun on Sunday take the place of?

Answer: News of the World

<hl> On 26 February 2012, The Sun on Sunday was launched to replace the closed News of the World , employing some of its former journalists. <hl> In late 2013, it was given a new look, with a new typeface. The average circulation for The Sun on Sunday in March 2014 was 1,686,840; but in May 2015 The Mail on Sunday sold more copies for the first time, an average of 28,650 over those of its rival: 1,497,855 to 1,469,195. Roy Greenslade issued some caveats over the May 2015 figures, but believes the weekday Daily Mail will overtake The Sun in circulation during 2016.

On 26 February 2012, The Sun on Sunday was launched to replace the closed <hl> News of the World <hl>, employing some of its former journalists. In late 2013, it was given a new look, with a new typeface. The average circulation for The Sun on Sunday in March 2014 was 1,686,840; but in May 2015 The Mail on Sunday sold more copies for the first time, an average of 28,650 over those of its rival: 1,497,855 to 1,469,195. Roy Greenslade issued some caveats over the May 2015 figures, but believes the weekday Daily Mail will overtake The Sun in circulation during 2016.

On 26 February 2012, The Sun on Sunday was launched to replace the closed <hl> News of the World <hl> , employing some of its former journalists.

question: Which newspaper did the The Sun on Sunday take the place of?, context: On 26 February 2012, The Sun on Sunday was launched to replace the closed News of the World, employing some of its former journalists. In late 2013, it was given a new look, with a new typeface. The average circulation for The Sun on Sunday in March 2014 was 1,686,840; but in May 2015 The Mail on Sunday sold more copies for the first time, an average of 28,650 over those of its rival: 1,497,855 to 1,469,195. Roy Greenslade issued some caveats over the May 2015 figures, but believes the weekday Daily Mail will overtake The Sun in circulation during 2016.


Question: In what year was The Sun's look changed?

Answer: 2013

On 26 February 2012, The Sun on Sunday was launched to replace the closed News of the World, employing some of its former journalists. <hl> In late 2013 , it was given a new look, with a new typeface. <hl> The average circulation for The Sun on Sunday in March 2014 was 1,686,840; but in May 2015 The Mail on Sunday sold more copies for the first time, an average of 28,650 over those of its rival: 1,497,855 to 1,469,195. Roy Greenslade issued some caveats over the May 2015 figures, but believes the weekday Daily Mail will overtake The Sun in circulation during 2016.

On 26 February 2012, The Sun on Sunday was launched to replace the closed News of the World, employing some of its former journalists. In late <hl> 2013 <hl>, it was given a new look, with a new typeface. The average circulation for The Sun on Sunday in March 2014 was 1,686,840; but in May 2015 The Mail on Sunday sold more copies for the first time, an average of 28,650 over those of its rival: 1,497,855 to 1,469,195. Roy Greenslade issued some caveats over the May 2015 figures, but believes the weekday Daily Mail will overtake The Sun in circulation during 2016.

In late <hl> 2013 <hl> , it was given a new look, with a new typeface.

question: In what year was The Sun's look changed?, context: On 26 February 2012, The Sun on Sunday was launched to replace the closed News of the World, employing some of its former journalists. In late 2013, it was given a new look, with a new typeface. The average circulation for The Sun on Sunday in March 2014 was 1,686,840; but in May 2015 The Mail on Sunday sold more copies for the first time, an average of 28,650 over those of its rival: 1,497,855 to 1,469,195. Roy Greenslade issued some caveats over the May 2015 figures, but believes the weekday Daily Mail will overtake The Sun in circulation during 2016.


Question: What was the circulation of The Sun on Sunday in March 2014?

Answer: 1,686,840

On 26 February 2012, The Sun on Sunday was launched to replace the closed News of the World, employing some of its former journalists. In late 2013, it was given a new look, with a new typeface. <hl> The average circulation for The Sun on Sunday in March 2014 was 1,686,840 ; but in May 2015 The Mail on Sunday sold more copies for the first time, an average of 28,650 over those of its rival: 1,497,855 to 1,469,195. <hl> Roy Greenslade issued some caveats over the May 2015 figures, but believes the weekday Daily Mail will overtake The Sun in circulation during 2016.

On 26 February 2012, The Sun on Sunday was launched to replace the closed News of the World, employing some of its former journalists. In late 2013, it was given a new look, with a new typeface. The average circulation for The Sun on Sunday in March 2014 was <hl> 1,686,840 <hl>; but in May 2015 The Mail on Sunday sold more copies for the first time, an average of 28,650 over those of its rival: 1,497,855 to 1,469,195. Roy Greenslade issued some caveats over the May 2015 figures, but believes the weekday Daily Mail will overtake The Sun in circulation during 2016.

The average circulation for The Sun on Sunday in March 2014 was <hl> 1,686,840 <hl> ; but in May 2015 The Mail on Sunday sold more copies for the first time, an average of 28,650 over those of its rival: 1,497,855 to 1,469,195.

question: What was the circulation of The Sun on Sunday in March 2014?, context: On 26 February 2012, The Sun on Sunday was launched to replace the closed News of the World, employing some of its former journalists. In late 2013, it was given a new look, with a new typeface. The average circulation for The Sun on Sunday in March 2014 was 1,686,840; but in May 2015 The Mail on Sunday sold more copies for the first time, an average of 28,650 over those of its rival: 1,497,855 to 1,469,195. Roy Greenslade issued some caveats over the May 2015 figures, but believes the weekday Daily Mail will overtake The Sun in circulation during 2016.


Question: When did the Sunday Mail overtake The Sun in sales numbers?

Answer: May 2015

On 26 February 2012, The Sun on Sunday was launched to replace the closed News of the World, employing some of its former journalists. In late 2013, it was given a new look, with a new typeface. <hl> The average circulation for The Sun on Sunday in March 2014 was 1,686,840; but in May 2015 The Mail on Sunday sold more copies for the first time, an average of 28,650 over those of its rival: 1,497,855 to 1,469,195. <hl> Roy Greenslade issued some caveats over the May 2015 figures, but believes the weekday Daily Mail will overtake The Sun in circulation during 2016.

On 26 February 2012, The Sun on Sunday was launched to replace the closed News of the World, employing some of its former journalists. In late 2013, it was given a new look, with a new typeface. The average circulation for The Sun on Sunday in March 2014 was 1,686,840; but in <hl> May 2015 <hl> The Mail on Sunday sold more copies for the first time, an average of 28,650 over those of its rival: 1,497,855 to 1,469,195. Roy Greenslade issued some caveats over the May 2015 figures, but believes the weekday Daily Mail will overtake The Sun in circulation during 2016.

question: When did the Sunday Mail overtake The Sun in sales numbers?, context: On 26 February 2012, The Sun on Sunday was launched to replace the closed News of the World, employing some of its former journalists. In late 2013, it was given a new look, with a new typeface. The average circulation for The Sun on Sunday in March 2014 was 1,686,840; but in May 2015 The Mail on Sunday sold more copies for the first time, an average of 28,650 over those of its rival: 1,497,855 to 1,469,195. Roy Greenslade issued some caveats over the May 2015 figures, but believes the weekday Daily Mail will overtake The Sun in circulation during 2016.


Question: When is the weekly Mail forecast to pass The Sun in terms of circulation?

Answer: during 2016

On 26 February 2012, The Sun on Sunday was launched to replace the closed News of the World, employing some of its former journalists. In late 2013, it was given a new look, with a new typeface. The average circulation for The Sun on Sunday in March 2014 was 1,686,840; but in May 2015 The Mail on Sunday sold more copies for the first time, an average of 28,650 over those of its rival: 1,497,855 to 1,469,195. <hl> Roy Greenslade issued some caveats over the May 2015 figures, but believes the weekday Daily Mail will overtake The Sun in circulation during 2016 . <hl>

On 26 February 2012, The Sun on Sunday was launched to replace the closed News of the World, employing some of its former journalists. In late 2013, it was given a new look, with a new typeface. The average circulation for The Sun on Sunday in March 2014 was 1,686,840; but in May 2015 The Mail on Sunday sold more copies for the first time, an average of 28,650 over those of its rival: 1,497,855 to 1,469,195. Roy Greenslade issued some caveats over the May 2015 figures, but believes the weekday Daily Mail will overtake The Sun in circulation <hl> during 2016 <hl>.

Roy Greenslade issued some caveats over the May 2015 figures, but believes the weekday Daily Mail will overtake The Sun in circulation <hl> during 2016 <hl> .

question: When is the weekly Mail forecast to pass The Sun in terms of circulation?, context: On 26 February 2012, The Sun on Sunday was launched to replace the closed News of the World, employing some of its former journalists. In late 2013, it was given a new look, with a new typeface. The average circulation for The Sun on Sunday in March 2014 was 1,686,840; but in May 2015 The Mail on Sunday sold more copies for the first time, an average of 28,650 over those of its rival: 1,497,855 to 1,469,195. Roy Greenslade issued some caveats over the May 2015 figures, but believes the weekday Daily Mail will overtake The Sun in circulation during 2016.


Question: Who ordered research on the Herald?

Answer: Cecil King from Mark Abrams of Sussex University

<hl> Research commissioned by Cecil King from Mark Abrams of Sussex University , The Newspaper Reading Public of Tomorrow, identified demographic changes which suggested reasons why the Herald might be in decline. <hl> The new paper was intended to add a readership of 'social radicals' to the Herald's 'political radicals'. Launched with an advertising budget of £400,000 the brash new paper "burst forth with tremendous energy", according to The Times. Its initial print run of 3.5 million was attributed to 'curiosity' and the 'advantage of novelty', and had declined to the previous circulation of the Daily Herald (1.2 million) within a few weeks.

Research commissioned by <hl> Cecil King from Mark Abrams of Sussex University <hl>, The Newspaper Reading Public of Tomorrow, identified demographic changes which suggested reasons why the Herald might be in decline. The new paper was intended to add a readership of 'social radicals' to the Herald's 'political radicals'. Launched with an advertising budget of £400,000 the brash new paper "burst forth with tremendous energy", according to The Times. Its initial print run of 3.5 million was attributed to 'curiosity' and the 'advantage of novelty', and had declined to the previous circulation of the Daily Herald (1.2 million) within a few weeks.

Research commissioned by <hl> Cecil King from Mark Abrams of Sussex University <hl> , The Newspaper Reading Public of Tomorrow, identified demographic changes which suggested reasons why the Herald might be in decline.

question: Who ordered research on the Herald?, context: Research commissioned by Cecil King from Mark Abrams of Sussex University, The Newspaper Reading Public of Tomorrow, identified demographic changes which suggested reasons why the Herald might be in decline. The new paper was intended to add a readership of 'social radicals' to the Herald's 'political radicals'. Launched with an advertising budget of £400,000 the brash new paper "burst forth with tremendous energy", according to The Times. Its initial print run of 3.5 million was attributed to 'curiosity' and the 'advantage of novelty', and had declined to the previous circulation of the Daily Herald (1.2 million) within a few weeks.


Question: What was named as a potential reason for the Herald's decline?

Answer: demographic changes

<hl> Research commissioned by Cecil King from Mark Abrams of Sussex University, The Newspaper Reading Public of Tomorrow, identified demographic changes which suggested reasons why the Herald might be in decline. <hl> The new paper was intended to add a readership of 'social radicals' to the Herald's 'political radicals'. Launched with an advertising budget of £400,000 the brash new paper "burst forth with tremendous energy", according to The Times. Its initial print run of 3.5 million was attributed to 'curiosity' and the 'advantage of novelty', and had declined to the previous circulation of the Daily Herald (1.2 million) within a few weeks.

Research commissioned by Cecil King from Mark Abrams of Sussex University, The Newspaper Reading Public of Tomorrow, identified <hl> demographic changes <hl> which suggested reasons why the Herald might be in decline. The new paper was intended to add a readership of 'social radicals' to the Herald's 'political radicals'. Launched with an advertising budget of £400,000 the brash new paper "burst forth with tremendous energy", according to The Times. Its initial print run of 3.5 million was attributed to 'curiosity' and the 'advantage of novelty', and had declined to the previous circulation of the Daily Herald (1.2 million) within a few weeks.

question: What was named as a potential reason for the Herald's decline?, context: Research commissioned by Cecil King from Mark Abrams of Sussex University, The Newspaper Reading Public of Tomorrow, identified demographic changes which suggested reasons why the Herald might be in decline. The new paper was intended to add a readership of 'social radicals' to the Herald's 'political radicals'. Launched with an advertising budget of £400,000 the brash new paper "burst forth with tremendous energy", according to The Times. Its initial print run of 3.5 million was attributed to 'curiosity' and the 'advantage of novelty', and had declined to the previous circulation of the Daily Herald (1.2 million) within a few weeks.


Question: What type of people was the new paper supposed to attract?

Answer: 'social radicals'

Research commissioned by Cecil King from Mark Abrams of Sussex University, The Newspaper Reading Public of Tomorrow, identified demographic changes which suggested reasons why the Herald might be in decline. <hl> The new paper was intended to add a readership of 'social radicals' to the Herald's 'political radicals'. <hl> Launched with an advertising budget of £400,000 the brash new paper "burst forth with tremendous energy", according to The Times. Its initial print run of 3.5 million was attributed to 'curiosity' and the 'advantage of novelty', and had declined to the previous circulation of the Daily Herald (1.2 million) within a few weeks.

Research commissioned by Cecil King from Mark Abrams of Sussex University, The Newspaper Reading Public of Tomorrow, identified demographic changes which suggested reasons why the Herald might be in decline. The new paper was intended to add a readership of <hl> 'social radicals' <hl> to the Herald's 'political radicals'. Launched with an advertising budget of £400,000 the brash new paper "burst forth with tremendous energy", according to The Times. Its initial print run of 3.5 million was attributed to 'curiosity' and the 'advantage of novelty', and had declined to the previous circulation of the Daily Herald (1.2 million) within a few weeks.

question: What type of people was the new paper supposed to attract?, context: Research commissioned by Cecil King from Mark Abrams of Sussex University, The Newspaper Reading Public of Tomorrow, identified demographic changes which suggested reasons why the Herald might be in decline. The new paper was intended to add a readership of 'social radicals' to the Herald's 'political radicals'. Launched with an advertising budget of £400,000 the brash new paper "burst forth with tremendous energy", according to The Times. Its initial print run of 3.5 million was attributed to 'curiosity' and the 'advantage of novelty', and had declined to the previous circulation of the Daily Herald (1.2 million) within a few weeks.


Question: What was the advertising budget of the new paper?

Answer: £400,000

Research commissioned by Cecil King from Mark Abrams of Sussex University, The Newspaper Reading Public of Tomorrow, identified demographic changes which suggested reasons why the Herald might be in decline. The new paper was intended to add a readership of 'social radicals' to the Herald's 'political radicals'. <hl> Launched with an advertising budget of £400,000 the brash new paper "burst forth with tremendous energy", according to The Times. <hl> Its initial print run of 3.5 million was attributed to 'curiosity' and the 'advantage of novelty', and had declined to the previous circulation of the Daily Herald (1.2 million) within a few weeks.

Research commissioned by Cecil King from Mark Abrams of Sussex University, The Newspaper Reading Public of Tomorrow, identified demographic changes which suggested reasons why the Herald might be in decline. The new paper was intended to add a readership of 'social radicals' to the Herald's 'political radicals'. Launched with an advertising budget of <hl> £400,000 <hl> the brash new paper "burst forth with tremendous energy", according to The Times. Its initial print run of 3.5 million was attributed to 'curiosity' and the 'advantage of novelty', and had declined to the previous circulation of the Daily Herald (1.2 million) within a few weeks.

question: What was the advertising budget of the new paper?, context: Research commissioned by Cecil King from Mark Abrams of Sussex University, The Newspaper Reading Public of Tomorrow, identified demographic changes which suggested reasons why the Herald might be in decline. The new paper was intended to add a readership of 'social radicals' to the Herald's 'political radicals'. Launched with an advertising budget of £400,000 the brash new paper "burst forth with tremendous energy", according to The Times. Its initial print run of 3.5 million was attributed to 'curiosity' and the 'advantage of novelty', and had declined to the previous circulation of the Daily Herald (1.2 million) within a few weeks.


Question: What was the number of papers in the first print run of the Times?

Answer: 3.5 million

Research commissioned by Cecil King from Mark Abrams of Sussex University, The Newspaper Reading Public of Tomorrow, identified demographic changes which suggested reasons why the Herald might be in decline. The new paper was intended to add a readership of 'social radicals' to the Herald's 'political radicals'. Launched with an advertising budget of £400,000 the brash new paper "burst forth with tremendous energy", according to The Times. <hl> Its initial print run of 3.5 million was attributed to 'curiosity' and the 'advantage of novelty', and had declined to the previous circulation of the Daily Herald (1.2 million) within a few weeks. <hl>

Research commissioned by Cecil King from Mark Abrams of Sussex University, The Newspaper Reading Public of Tomorrow, identified demographic changes which suggested reasons why the Herald might be in decline. The new paper was intended to add a readership of 'social radicals' to the Herald's 'political radicals'. Launched with an advertising budget of £400,000 the brash new paper "burst forth with tremendous energy", according to The Times. Its initial print run of <hl> 3.5 million <hl> was attributed to 'curiosity' and the 'advantage of novelty', and had declined to the previous circulation of the Daily Herald (1.2 million) within a few weeks.

question: What was the number of papers in the first print run of the Times?, context: Research commissioned by Cecil King from Mark Abrams of Sussex University, The Newspaper Reading Public of Tomorrow, identified demographic changes which suggested reasons why the Herald might be in decline. The new paper was intended to add a readership of 'social radicals' to the Herald's 'political radicals'. Launched with an advertising budget of £400,000 the brash new paper "burst forth with tremendous energy", according to The Times. Its initial print run of 3.5 million was attributed to 'curiosity' and the 'advantage of novelty', and had declined to the previous circulation of the Daily Herald (1.2 million) within a few weeks.


Question: What did the prospective owner of the paper promise?

Answer: fewer redundancies

<hl> Seizing the opportunity to increase his presence on Fleet Street, he made an agreement with the print unions, promising fewer redundancies if he acquired the newspaper. <hl> He assured IPC that he would publish a "straightforward, honest newspaper" which would continue to support Labour. IPC, under pressure from the unions, rejected Maxwell's offer, and Murdoch bought the paper for £800,000, to be paid in instalments. He would later remark: "I am constantly amazed at the ease with which I entered British newspapers."

Seizing the opportunity to increase his presence on Fleet Street, he made an agreement with the print unions, promising <hl> fewer redundancies <hl> if he acquired the newspaper. He assured IPC that he would publish a "straightforward, honest newspaper" which would continue to support Labour. IPC, under pressure from the unions, rejected Maxwell's offer, and Murdoch bought the paper for £800,000, to be paid in instalments. He would later remark: "I am constantly amazed at the ease with which I entered British newspapers."

question: What did the prospective owner of the paper promise?, context: Seizing the opportunity to increase his presence on Fleet Street, he made an agreement with the print unions, promising fewer redundancies if he acquired the newspaper. He assured IPC that he would publish a "straightforward, honest newspaper" which would continue to support Labour. IPC, under pressure from the unions, rejected Maxwell's offer, and Murdoch bought the paper for £800,000, to be paid in instalments. He would later remark: "I am constantly amazed at the ease with which I entered British newspapers."


Question: How did the prospective publisher describe the newspaper he would produce?

Answer: a "straightforward, honest newspaper"

Seizing the opportunity to increase his presence on Fleet Street, he made an agreement with the print unions, promising fewer redundancies if he acquired the newspaper. <hl> He assured IPC that he would publish a "straightforward, honest newspaper" which would continue to support Labour. <hl> IPC, under pressure from the unions, rejected Maxwell's offer, and Murdoch bought the paper for £800,000, to be paid in instalments. He would later remark: "I am constantly amazed at the ease with which I entered British newspapers."

Seizing the opportunity to increase his presence on Fleet Street, he made an agreement with the print unions, promising fewer redundancies if he acquired the newspaper. He assured IPC that he would publish <hl> a "straightforward, honest newspaper" <hl> which would continue to support Labour. IPC, under pressure from the unions, rejected Maxwell's offer, and Murdoch bought the paper for £800,000, to be paid in instalments. He would later remark: "I am constantly amazed at the ease with which I entered British newspapers."

question: How did the prospective publisher describe the newspaper he would produce?, context: Seizing the opportunity to increase his presence on Fleet Street, he made an agreement with the print unions, promising fewer redundancies if he acquired the newspaper. He assured IPC that he would publish a "straightforward, honest newspaper" which would continue to support Labour. IPC, under pressure from the unions, rejected Maxwell's offer, and Murdoch bought the paper for £800,000, to be paid in instalments. He would later remark: "I am constantly amazed at the ease with which I entered British newspapers."


Question: Which party would the newspaper endorse?

Answer: Labour

Seizing the opportunity to increase his presence on Fleet Street, he made an agreement with the print unions, promising fewer redundancies if he acquired the newspaper. <hl> He assured IPC that he would publish a "straightforward, honest newspaper" which would continue to support Labour . <hl> IPC, under pressure from the unions, rejected Maxwell's offer, and Murdoch bought the paper for £800,000, to be paid in instalments. He would later remark: "I am constantly amazed at the ease with which I entered British newspapers."

Seizing the opportunity to increase his presence on Fleet Street, he made an agreement with the print unions, promising fewer redundancies if he acquired the newspaper. He assured IPC that he would publish a "straightforward, honest newspaper" which would continue to support <hl> Labour <hl>. IPC, under pressure from the unions, rejected Maxwell's offer, and Murdoch bought the paper for £800,000, to be paid in instalments. He would later remark: "I am constantly amazed at the ease with which I entered British newspapers."

He assured IPC that he would publish a "straightforward, honest newspaper" which would continue to support <hl> Labour <hl> .

question: Which party would the newspaper endorse?, context: Seizing the opportunity to increase his presence on Fleet Street, he made an agreement with the print unions, promising fewer redundancies if he acquired the newspaper. He assured IPC that he would publish a "straightforward, honest newspaper" which would continue to support Labour. IPC, under pressure from the unions, rejected Maxwell's offer, and Murdoch bought the paper for £800,000, to be paid in instalments. He would later remark: "I am constantly amazed at the ease with which I entered British newspapers."


Question: What was the price paid for the newspaper?

Answer: £800,000

Seizing the opportunity to increase his presence on Fleet Street, he made an agreement with the print unions, promising fewer redundancies if he acquired the newspaper. He assured IPC that he would publish a "straightforward, honest newspaper" which would continue to support Labour. <hl> IPC, under pressure from the unions, rejected Maxwell's offer, and Murdoch bought the paper for £800,000 , to be paid in instalments. <hl> He would later remark: "I am constantly amazed at the ease with which I entered British newspapers."

Seizing the opportunity to increase his presence on Fleet Street, he made an agreement with the print unions, promising fewer redundancies if he acquired the newspaper. He assured IPC that he would publish a "straightforward, honest newspaper" which would continue to support Labour. IPC, under pressure from the unions, rejected Maxwell's offer, and Murdoch bought the paper for <hl> £800,000 <hl>, to be paid in instalments. He would later remark: "I am constantly amazed at the ease with which I entered British newspapers."

IPC, under pressure from the unions, rejected Maxwell's offer, and Murdoch bought the paper for <hl> £800,000 <hl> , to be paid in instalments.

question: What was the price paid for the newspaper?, context: Seizing the opportunity to increase his presence on Fleet Street, he made an agreement with the print unions, promising fewer redundancies if he acquired the newspaper. He assured IPC that he would publish a "straightforward, honest newspaper" which would continue to support Labour. IPC, under pressure from the unions, rejected Maxwell's offer, and Murdoch bought the paper for £800,000, to be paid in instalments. He would later remark: "I am constantly amazed at the ease with which I entered British newspapers."


Question: Whose offer to buy the paper was turned down?

Answer: Maxwell's offer

Seizing the opportunity to increase his presence on Fleet Street, he made an agreement with the print unions, promising fewer redundancies if he acquired the newspaper. He assured IPC that he would publish a "straightforward, honest newspaper" which would continue to support Labour. <hl> IPC, under pressure from the unions, rejected Maxwell's offer , and Murdoch bought the paper for £800,000, to be paid in instalments. <hl> He would later remark: "I am constantly amazed at the ease with which I entered British newspapers."

Seizing the opportunity to increase his presence on Fleet Street, he made an agreement with the print unions, promising fewer redundancies if he acquired the newspaper. He assured IPC that he would publish a "straightforward, honest newspaper" which would continue to support Labour. IPC, under pressure from the unions, rejected <hl> Maxwell's offer <hl>, and Murdoch bought the paper for £800,000, to be paid in instalments. He would later remark: "I am constantly amazed at the ease with which I entered British newspapers."

IPC, under pressure from the unions, rejected <hl> Maxwell's offer <hl> , and Murdoch bought the paper for £800,000, to be paid in instalments.

question: Whose offer to buy the paper was turned down?, context: Seizing the opportunity to increase his presence on Fleet Street, he made an agreement with the print unions, promising fewer redundancies if he acquired the newspaper. He assured IPC that he would publish a "straightforward, honest newspaper" which would continue to support Labour. IPC, under pressure from the unions, rejected Maxwell's offer, and Murdoch bought the paper for £800,000, to be paid in instalments. He would later remark: "I am constantly amazed at the ease with which I entered British newspapers."


Question: What position did Larry Lamb take with the Sun?

Answer: editor

<hl> Murdoch found he had such a rapport with Larry Lamb over lunch that other potential recruits as editor were not interviewed and Lamb was appointed as the first editor of the new Sun. <hl> He was scathing in his opinion of the Mirror, where he had recently been employed as a senior sub-editor, and shared Murdoch's view that a paper's quality was best measured by its sales, and he regarded the Mirror as overstaffed, and primarily aimed at an ageing readership. Lamb hastily recruited a staff of about 125 reporters, who were mostly selected for their availability rather than their ability.

Murdoch found he had such a rapport with Larry Lamb over lunch that other potential recruits as <hl> editor <hl> were not interviewed and Lamb was appointed as the first editor of the new Sun. He was scathing in his opinion of the Mirror, where he had recently been employed as a senior sub-editor, and shared Murdoch's view that a paper's quality was best measured by its sales, and he regarded the Mirror as overstaffed, and primarily aimed at an ageing readership. Lamb hastily recruited a staff of about 125 reporters, who were mostly selected for their availability rather than their ability.

question: What position did Larry Lamb take with the Sun?, context: Murdoch found he had such a rapport with Larry Lamb over lunch that other potential recruits as editor were not interviewed and Lamb was appointed as the first editor of the new Sun. He was scathing in his opinion of the Mirror, where he had recently been employed as a senior sub-editor, and shared Murdoch's view that a paper's quality was best measured by its sales, and he regarded the Mirror as overstaffed, and primarily aimed at an ageing readership. Lamb hastily recruited a staff of about 125 reporters, who were mostly selected for their availability rather than their ability.


Question: What type of view did Lamb have of the Mirror?

Answer: scathing

Murdoch found he had such a rapport with Larry Lamb over lunch that other potential recruits as editor were not interviewed and Lamb was appointed as the first editor of the new Sun. <hl> He was scathing in his opinion of the Mirror, where he had recently been employed as a senior sub-editor, and shared Murdoch's view that a paper's quality was best measured by its sales, and he regarded the Mirror as overstaffed, and primarily aimed at an ageing readership. <hl> Lamb hastily recruited a staff of about 125 reporters, who were mostly selected for their availability rather than their ability.

Murdoch found he had such a rapport with Larry Lamb over lunch that other potential recruits as editor were not interviewed and Lamb was appointed as the first editor of the new Sun. He was <hl> scathing <hl> in his opinion of the Mirror, where he had recently been employed as a senior sub-editor, and shared Murdoch's view that a paper's quality was best measured by its sales, and he regarded the Mirror as overstaffed, and primarily aimed at an ageing readership. Lamb hastily recruited a staff of about 125 reporters, who were mostly selected for their availability rather than their ability.

question: What type of view did Lamb have of the Mirror?, context: Murdoch found he had such a rapport with Larry Lamb over lunch that other potential recruits as editor were not interviewed and Lamb was appointed as the first editor of the new Sun. He was scathing in his opinion of the Mirror, where he had recently been employed as a senior sub-editor, and shared Murdoch's view that a paper's quality was best measured by its sales, and he regarded the Mirror as overstaffed, and primarily aimed at an ageing readership. Lamb hastily recruited a staff of about 125 reporters, who were mostly selected for their availability rather than their ability.


Question: What did Lamb and Murdoch believe to be the best indicator of newspaper quality?

Answer: its sales

Murdoch found he had such a rapport with Larry Lamb over lunch that other potential recruits as editor were not interviewed and Lamb was appointed as the first editor of the new Sun. <hl> He was scathing in his opinion of the Mirror, where he had recently been employed as a senior sub-editor, and shared Murdoch's view that a paper's quality was best measured by its sales , and he regarded the Mirror as overstaffed, and primarily aimed at an ageing readership. <hl> Lamb hastily recruited a staff of about 125 reporters, who were mostly selected for their availability rather than their ability.

Murdoch found he had such a rapport with Larry Lamb over lunch that other potential recruits as editor were not interviewed and Lamb was appointed as the first editor of the new Sun. He was scathing in his opinion of the Mirror, where he had recently been employed as a senior sub-editor, and shared Murdoch's view that a paper's quality was best measured by <hl> its sales <hl>, and he regarded the Mirror as overstaffed, and primarily aimed at an ageing readership. Lamb hastily recruited a staff of about 125 reporters, who were mostly selected for their availability rather than their ability.

He was scathing in his opinion of the Mirror, where he had recently been employed as a senior sub-editor, and shared Murdoch's view that a paper's quality was best measured by <hl> its sales <hl> , and he regarded the Mirror as overstaffed, and primarily aimed at an ageing readership.

question: What did Lamb and Murdoch believe to be the best indicator of newspaper quality?, context: Murdoch found he had such a rapport with Larry Lamb over lunch that other potential recruits as editor were not interviewed and Lamb was appointed as the first editor of the new Sun. He was scathing in his opinion of the Mirror, where he had recently been employed as a senior sub-editor, and shared Murdoch's view that a paper's quality was best measured by its sales, and he regarded the Mirror as overstaffed, and primarily aimed at an ageing readership. Lamb hastily recruited a staff of about 125 reporters, who were mostly selected for their availability rather than their ability.


Question: What position did Lamb formerly hold at the Mirror?

Answer: senior sub-editor

Murdoch found he had such a rapport with Larry Lamb over lunch that other potential recruits as editor were not interviewed and Lamb was appointed as the first editor of the new Sun. <hl> He was scathing in his opinion of the Mirror, where he had recently been employed as a senior sub-editor , and shared Murdoch's view that a paper's quality was best measured by its sales, and he regarded the Mirror as overstaffed, and primarily aimed at an ageing readership. <hl> Lamb hastily recruited a staff of about 125 reporters, who were mostly selected for their availability rather than their ability.

Murdoch found he had such a rapport with Larry Lamb over lunch that other potential recruits as editor were not interviewed and Lamb was appointed as the first editor of the new Sun. He was scathing in his opinion of the Mirror, where he had recently been employed as a <hl> senior sub-editor <hl>, and shared Murdoch's view that a paper's quality was best measured by its sales, and he regarded the Mirror as overstaffed, and primarily aimed at an ageing readership. Lamb hastily recruited a staff of about 125 reporters, who were mostly selected for their availability rather than their ability.

He was scathing in his opinion of the Mirror, where he had recently been employed as a <hl> senior sub-editor <hl> , and shared Murdoch's view that a paper's quality was best measured by its sales, and he regarded the Mirror as overstaffed, and primarily aimed at an ageing readership.

question: What position did Lamb formerly hold at the Mirror?, context: Murdoch found he had such a rapport with Larry Lamb over lunch that other potential recruits as editor were not interviewed and Lamb was appointed as the first editor of the new Sun. He was scathing in his opinion of the Mirror, where he had recently been employed as a senior sub-editor, and shared Murdoch's view that a paper's quality was best measured by its sales, and he regarded the Mirror as overstaffed, and primarily aimed at an ageing readership. Lamb hastily recruited a staff of about 125 reporters, who were mostly selected for their availability rather than their ability.


Question: How many reporters did Lamb hire for the Mirror's initial staff?

Answer: about 125

Murdoch found he had such a rapport with Larry Lamb over lunch that other potential recruits as editor were not interviewed and Lamb was appointed as the first editor of the new Sun. He was scathing in his opinion of the Mirror, where he had recently been employed as a senior sub-editor, and shared Murdoch's view that a paper's quality was best measured by its sales, and he regarded the Mirror as overstaffed, and primarily aimed at an ageing readership. <hl> Lamb hastily recruited a staff of about 125 reporters, who were mostly selected for their availability rather than their ability. <hl>

Murdoch found he had such a rapport with Larry Lamb over lunch that other potential recruits as editor were not interviewed and Lamb was appointed as the first editor of the new Sun. He was scathing in his opinion of the Mirror, where he had recently been employed as a senior sub-editor, and shared Murdoch's view that a paper's quality was best measured by its sales, and he regarded the Mirror as overstaffed, and primarily aimed at an ageing readership. Lamb hastily recruited a staff of <hl> about 125 <hl> reporters, who were mostly selected for their availability rather than their ability.

question: How many reporters did Lamb hire for the Mirror's initial staff?, context: Murdoch found he had such a rapport with Larry Lamb over lunch that other potential recruits as editor were not interviewed and Lamb was appointed as the first editor of the new Sun. He was scathing in his opinion of the Mirror, where he had recently been employed as a senior sub-editor, and shared Murdoch's view that a paper's quality was best measured by its sales, and he regarded the Mirror as overstaffed, and primarily aimed at an ageing readership. Lamb hastily recruited a staff of about 125 reporters, who were mostly selected for their availability rather than their ability.


Question: What did Lamb employ as an important theme from the beginning of the paper?

Answer: Sex

<hl> Sex was used as an important element in the content and marketing the paper from the start, which Lamb believed was the most important part of his readers' lives. <hl> The first topless Page 3 model appeared on 17 November 1970, German-born Stephanie Rahn; she was tagged as a "Birthday Suit Girl" to mark the first anniversary of the relaunched Sun. A topless Page 3 model gradually became a regular fixture, and with increasingly risqué poses. Both feminists and many cultural conservatives saw the pictures as pornographic and misogynistic. Lamb expressed some regret at introducing the feature, although denied it was sexist. A Conservative council in Sowerby Bridge, Yorkshire, was the first to ban the paper from its public library, shortly after Page 3 began, because of its excessive sexual content. This decision was reversed after a sustained campaign by the newspaper itself lasting 16 months, and the election of a Labour-led council in 1971.

<hl> Sex <hl> was used as an important element in the content and marketing the paper from the start, which Lamb believed was the most important part of his readers' lives. The first topless Page 3 model appeared on 17 November 1970, German-born Stephanie Rahn; she was tagged as a "Birthday Suit Girl" to mark the first anniversary of the relaunched Sun. A topless Page 3 model gradually became a regular fixture, and with increasingly risqué poses. Both feminists and many cultural conservatives saw the pictures as pornographic and misogynistic. Lamb expressed some regret at introducing the feature, although denied it was sexist. A Conservative council in Sowerby Bridge, Yorkshire, was the first to ban the paper from its public library, shortly after Page 3 began, because of its excessive sexual content. This decision was reversed after a sustained campaign by the newspaper itself lasting 16 months, and the election of a Labour-led council in 1971.

question: What did Lamb employ as an important theme from the beginning of the paper?, context: Sex was used as an important element in the content and marketing the paper from the start, which Lamb believed was the most important part of his readers' lives. The first topless Page 3 model appeared on 17 November 1970, German-born Stephanie Rahn; she was tagged as a "Birthday Suit Girl" to mark the first anniversary of the relaunched Sun. A topless Page 3 model gradually became a regular fixture, and with increasingly risqué poses. Both feminists and many cultural conservatives saw the pictures as pornographic and misogynistic. Lamb expressed some regret at introducing the feature, although denied it was sexist. A Conservative council in Sowerby Bridge, Yorkshire, was the first to ban the paper from its public library, shortly after Page 3 began, because of its excessive sexual content. This decision was reversed after a sustained campaign by the newspaper itself lasting 16 months, and the election of a Labour-led council in 1971.


Question: When did the first Page 3 model appear topless?

Answer: 17 November 1970

Sex was used as an important element in the content and marketing the paper from the start, which Lamb believed was the most important part of his readers' lives. <hl> The first topless Page 3 model appeared on 17 November 1970 , German-born Stephanie Rahn; she was tagged as a "Birthday Suit Girl" to mark the first anniversary of the relaunched Sun. <hl> A topless Page 3 model gradually became a regular fixture, and with increasingly risqué poses. Both feminists and many cultural conservatives saw the pictures as pornographic and misogynistic. Lamb expressed some regret at introducing the feature, although denied it was sexist. A Conservative council in Sowerby Bridge, Yorkshire, was the first to ban the paper from its public library, shortly after Page 3 began, because of its excessive sexual content. This decision was reversed after a sustained campaign by the newspaper itself lasting 16 months, and the election of a Labour-led council in 1971.

Sex was used as an important element in the content and marketing the paper from the start, which Lamb believed was the most important part of his readers' lives. The first topless Page 3 model appeared on <hl> 17 November 1970 <hl>, German-born Stephanie Rahn; she was tagged as a "Birthday Suit Girl" to mark the first anniversary of the relaunched Sun. A topless Page 3 model gradually became a regular fixture, and with increasingly risqué poses. Both feminists and many cultural conservatives saw the pictures as pornographic and misogynistic. Lamb expressed some regret at introducing the feature, although denied it was sexist. A Conservative council in Sowerby Bridge, Yorkshire, was the first to ban the paper from its public library, shortly after Page 3 began, because of its excessive sexual content. This decision was reversed after a sustained campaign by the newspaper itself lasting 16 months, and the election of a Labour-led council in 1971.

The first topless Page 3 model appeared on <hl> 17 November 1970 <hl> , German-born Stephanie Rahn; she was tagged as a "Birthday Suit Girl" to mark the first anniversary of the relaunched Sun.

question: When did the first Page 3 model appear topless?, context: Sex was used as an important element in the content and marketing the paper from the start, which Lamb believed was the most important part of his readers' lives. The first topless Page 3 model appeared on 17 November 1970, German-born Stephanie Rahn; she was tagged as a "Birthday Suit Girl" to mark the first anniversary of the relaunched Sun. A topless Page 3 model gradually became a regular fixture, and with increasingly risqué poses. Both feminists and many cultural conservatives saw the pictures as pornographic and misogynistic. Lamb expressed some regret at introducing the feature, although denied it was sexist. A Conservative council in Sowerby Bridge, Yorkshire, was the first to ban the paper from its public library, shortly after Page 3 began, because of its excessive sexual content. This decision was reversed after a sustained campaign by the newspaper itself lasting 16 months, and the election of a Labour-led council in 1971.


Question: Who was the first Page 3 topless model?

Answer: Stephanie Rahn

Sex was used as an important element in the content and marketing the paper from the start, which Lamb believed was the most important part of his readers' lives. <hl> The first topless Page 3 model appeared on 17 November 1970, German-born Stephanie Rahn ; she was tagged as a "Birthday Suit Girl" to mark the first anniversary of the relaunched Sun. <hl> A topless Page 3 model gradually became a regular fixture, and with increasingly risqué poses. Both feminists and many cultural conservatives saw the pictures as pornographic and misogynistic. Lamb expressed some regret at introducing the feature, although denied it was sexist. A Conservative council in Sowerby Bridge, Yorkshire, was the first to ban the paper from its public library, shortly after Page 3 began, because of its excessive sexual content. This decision was reversed after a sustained campaign by the newspaper itself lasting 16 months, and the election of a Labour-led council in 1971.

Sex was used as an important element in the content and marketing the paper from the start, which Lamb believed was the most important part of his readers' lives. The first topless Page 3 model appeared on 17 November 1970, German-born <hl> Stephanie Rahn <hl>; she was tagged as a "Birthday Suit Girl" to mark the first anniversary of the relaunched Sun. A topless Page 3 model gradually became a regular fixture, and with increasingly risqué poses. Both feminists and many cultural conservatives saw the pictures as pornographic and misogynistic. Lamb expressed some regret at introducing the feature, although denied it was sexist. A Conservative council in Sowerby Bridge, Yorkshire, was the first to ban the paper from its public library, shortly after Page 3 began, because of its excessive sexual content. This decision was reversed after a sustained campaign by the newspaper itself lasting 16 months, and the election of a Labour-led council in 1971.

The first topless Page 3 model appeared on 17 November 1970, German-born <hl> Stephanie Rahn <hl> ; she was tagged as a "Birthday Suit Girl" to mark the first anniversary of the relaunched Sun.

question: Who was the first Page 3 topless model?, context: Sex was used as an important element in the content and marketing the paper from the start, which Lamb believed was the most important part of his readers' lives. The first topless Page 3 model appeared on 17 November 1970, German-born Stephanie Rahn; she was tagged as a "Birthday Suit Girl" to mark the first anniversary of the relaunched Sun. A topless Page 3 model gradually became a regular fixture, and with increasingly risqué poses. Both feminists and many cultural conservatives saw the pictures as pornographic and misogynistic. Lamb expressed some regret at introducing the feature, although denied it was sexist. A Conservative council in Sowerby Bridge, Yorkshire, was the first to ban the paper from its public library, shortly after Page 3 began, because of its excessive sexual content. This decision was reversed after a sustained campaign by the newspaper itself lasting 16 months, and the election of a Labour-led council in 1971.


Question: Who was the first to prohibit the paper from being in its library?

Answer: A Conservative council in Sowerby Bridge, Yorkshire

Sex was used as an important element in the content and marketing the paper from the start, which Lamb believed was the most important part of his readers' lives. The first topless Page 3 model appeared on 17 November 1970, German-born Stephanie Rahn; she was tagged as a "Birthday Suit Girl" to mark the first anniversary of the relaunched Sun. A topless Page 3 model gradually became a regular fixture, and with increasingly risqué poses. Both feminists and many cultural conservatives saw the pictures as pornographic and misogynistic. Lamb expressed some regret at introducing the feature, although denied it was sexist. <hl> A Conservative council in Sowerby Bridge, Yorkshire , was the first to ban the paper from its public library, shortly after Page 3 began, because of its excessive sexual content. <hl> This decision was reversed after a sustained campaign by the newspaper itself lasting 16 months, and the election of a Labour-led council in 1971.

Sex was used as an important element in the content and marketing the paper from the start, which Lamb believed was the most important part of his readers' lives. The first topless Page 3 model appeared on 17 November 1970, German-born Stephanie Rahn; she was tagged as a "Birthday Suit Girl" to mark the first anniversary of the relaunched Sun. A topless Page 3 model gradually became a regular fixture, and with increasingly risqué poses. Both feminists and many cultural conservatives saw the pictures as pornographic and misogynistic. Lamb expressed some regret at introducing the feature, although denied it was sexist. <hl> A Conservative council in Sowerby Bridge, Yorkshire <hl>, was the first to ban the paper from its public library, shortly after Page 3 began, because of its excessive sexual content. This decision was reversed after a sustained campaign by the newspaper itself lasting 16 months, and the election of a Labour-led council in 1971.

<hl> A Conservative council in Sowerby Bridge, Yorkshire <hl> , was the first to ban the paper from its public library, shortly after Page 3 began, because of its excessive sexual content.

question: Who was the first to prohibit the paper from being in its library?, context: Sex was used as an important element in the content and marketing the paper from the start, which Lamb believed was the most important part of his readers' lives. The first topless Page 3 model appeared on 17 November 1970, German-born Stephanie Rahn; she was tagged as a "Birthday Suit Girl" to mark the first anniversary of the relaunched Sun. A topless Page 3 model gradually became a regular fixture, and with increasingly risqué poses. Both feminists and many cultural conservatives saw the pictures as pornographic and misogynistic. Lamb expressed some regret at introducing the feature, although denied it was sexist. A Conservative council in Sowerby Bridge, Yorkshire, was the first to ban the paper from its public library, shortly after Page 3 began, because of its excessive sexual content. This decision was reversed after a sustained campaign by the newspaper itself lasting 16 months, and the election of a Labour-led council in 1971.


Question: When was the library ban reversed?

Answer: 1971

Sex was used as an important element in the content and marketing the paper from the start, which Lamb believed was the most important part of his readers' lives. The first topless Page 3 model appeared on 17 November 1970, German-born Stephanie Rahn; she was tagged as a "Birthday Suit Girl" to mark the first anniversary of the relaunched Sun. A topless Page 3 model gradually became a regular fixture, and with increasingly risqué poses. Both feminists and many cultural conservatives saw the pictures as pornographic and misogynistic. Lamb expressed some regret at introducing the feature, although denied it was sexist. A Conservative council in Sowerby Bridge, Yorkshire, was the first to ban the paper from its public library, shortly after Page 3 began, because of its excessive sexual content. <hl> This decision was reversed after a sustained campaign by the newspaper itself lasting 16 months, and the election of a Labour-led council in 1971 . <hl>

Sex was used as an important element in the content and marketing the paper from the start, which Lamb believed was the most important part of his readers' lives. The first topless Page 3 model appeared on 17 November 1970, German-born Stephanie Rahn; she was tagged as a "Birthday Suit Girl" to mark the first anniversary of the relaunched Sun. A topless Page 3 model gradually became a regular fixture, and with increasingly risqué poses. Both feminists and many cultural conservatives saw the pictures as pornographic and misogynistic. Lamb expressed some regret at introducing the feature, although denied it was sexist. A Conservative council in Sowerby Bridge, Yorkshire, was the first to ban the paper from its public library, shortly after Page 3 began, because of its excessive sexual content. This decision was reversed after a sustained campaign by the newspaper itself lasting 16 months, and the election of a Labour-led council in <hl> 1971 <hl>.

This decision was reversed after a sustained campaign by the newspaper itself lasting 16 months, and the election of a Labour-led council in <hl> 1971 <hl> .

question: When was the library ban reversed?, context: Sex was used as an important element in the content and marketing the paper from the start, which Lamb believed was the most important part of his readers' lives. The first topless Page 3 model appeared on 17 November 1970, German-born Stephanie Rahn; she was tagged as a "Birthday Suit Girl" to mark the first anniversary of the relaunched Sun. A topless Page 3 model gradually became a regular fixture, and with increasingly risqué poses. Both feminists and many cultural conservatives saw the pictures as pornographic and misogynistic. Lamb expressed some regret at introducing the feature, although denied it was sexist. A Conservative council in Sowerby Bridge, Yorkshire, was the first to ban the paper from its public library, shortly after Page 3 began, because of its excessive sexual content. This decision was reversed after a sustained campaign by the newspaper itself lasting 16 months, and the election of a Labour-led council in 1971.


Question: What were the Sun's political leanings early on under Murdoch?

Answer: nominally Labour

<hl> Politically, The Sun in the early Murdoch years, remained nominally Labour . <hl> It supported the Labour Party led by Harold Wilson in the 1970 General Election, with the headline "Why It Must Be Labour" but by February 1974 it was calling for a vote for the Conservative Party led by Edward Heath while suggesting that it might support a Labour Party led by James Callaghan or Roy Jenkins. In the October election an editorial asserted: "ALL our instincts are left rather than right and we would vote for any able politician who would describe himself as a Social Democrat."

Politically, The Sun in the early Murdoch years, remained <hl> nominally Labour <hl>. It supported the Labour Party led by Harold Wilson in the 1970 General Election, with the headline "Why It Must Be Labour" but by February 1974 it was calling for a vote for the Conservative Party led by Edward Heath while suggesting that it might support a Labour Party led by James Callaghan or Roy Jenkins. In the October election an editorial asserted: "ALL our instincts are left rather than right and we would vote for any able politician who would describe himself as a Social Democrat."

Politically, The Sun in the early Murdoch years, remained <hl> nominally Labour <hl> .

question: What were the Sun's political leanings early on under Murdoch?, context: Politically, The Sun in the early Murdoch years, remained nominally Labour. It supported the Labour Party led by Harold Wilson in the 1970 General Election, with the headline "Why It Must Be Labour" but by February 1974 it was calling for a vote for the Conservative Party led by Edward Heath while suggesting that it might support a Labour Party led by James Callaghan or Roy Jenkins. In the October election an editorial asserted: "ALL our instincts are left rather than right and we would vote for any able politician who would describe himself as a Social Democrat."


Question: Who led the Labour Party in the 1970 General Election?

Answer: Harold Wilson

Politically, The Sun in the early Murdoch years, remained nominally Labour. <hl> It supported the Labour Party led by Harold Wilson in the 1970 General Election, with the headline "Why It Must Be Labour" but by February 1974 it was calling for a vote for the Conservative Party led by Edward Heath while suggesting that it might support a Labour Party led by James Callaghan or Roy Jenkins. <hl> In the October election an editorial asserted: "ALL our instincts are left rather than right and we would vote for any able politician who would describe himself as a Social Democrat."

Politically, The Sun in the early Murdoch years, remained nominally Labour. It supported the Labour Party led by <hl> Harold Wilson <hl> in the 1970 General Election, with the headline "Why It Must Be Labour" but by February 1974 it was calling for a vote for the Conservative Party led by Edward Heath while suggesting that it might support a Labour Party led by James Callaghan or Roy Jenkins. In the October election an editorial asserted: "ALL our instincts are left rather than right and we would vote for any able politician who would describe himself as a Social Democrat."

question: Who led the Labour Party in the 1970 General Election?, context: Politically, The Sun in the early Murdoch years, remained nominally Labour. It supported the Labour Party led by Harold Wilson in the 1970 General Election, with the headline "Why It Must Be Labour" but by February 1974 it was calling for a vote for the Conservative Party led by Edward Heath while suggesting that it might support a Labour Party led by James Callaghan or Roy Jenkins. In the October election an editorial asserted: "ALL our instincts are left rather than right and we would vote for any able politician who would describe himself as a Social Democrat."


Question: Who did the Sun support in 1974?

Answer: Edward Heath

Politically, The Sun in the early Murdoch years, remained nominally Labour. <hl> It supported the Labour Party led by Harold Wilson in the 1970 General Election, with the headline "Why It Must Be Labour" but by February 1974 it was calling for a vote for the Conservative Party led by Edward Heath while suggesting that it might support a Labour Party led by James Callaghan or Roy Jenkins. <hl> In the October election an editorial asserted: "ALL our instincts are left rather than right and we would vote for any able politician who would describe himself as a Social Democrat."

Politically, The Sun in the early Murdoch years, remained nominally Labour. It supported the Labour Party led by Harold Wilson in the 1970 General Election, with the headline "Why It Must Be Labour" but by February 1974 it was calling for a vote for the Conservative Party led by <hl> Edward Heath <hl> while suggesting that it might support a Labour Party led by James Callaghan or Roy Jenkins. In the October election an editorial asserted: "ALL our instincts are left rather than right and we would vote for any able politician who would describe himself as a Social Democrat."

question: Who did the Sun support in 1974?, context: Politically, The Sun in the early Murdoch years, remained nominally Labour. It supported the Labour Party led by Harold Wilson in the 1970 General Election, with the headline "Why It Must Be Labour" but by February 1974 it was calling for a vote for the Conservative Party led by Edward Heath while suggesting that it might support a Labour Party led by James Callaghan or Roy Jenkins. In the October election an editorial asserted: "ALL our instincts are left rather than right and we would vote for any able politician who would describe himself as a Social Democrat."


Question: Who would the Sun consider supporting from the Labour Party in 1974?

Answer: James Callaghan or Roy Jenkins

Politically, The Sun in the early Murdoch years, remained nominally Labour. <hl> It supported the Labour Party led by Harold Wilson in the 1970 General Election, with the headline "Why It Must Be Labour" but by February 1974 it was calling for a vote for the Conservative Party led by Edward Heath while suggesting that it might support a Labour Party led by James Callaghan or Roy Jenkins . <hl> In the October election an editorial asserted: "ALL our instincts are left rather than right and we would vote for any able politician who would describe himself as a Social Democrat."

Politically, The Sun in the early Murdoch years, remained nominally Labour. It supported the Labour Party led by Harold Wilson in the 1970 General Election, with the headline "Why It Must Be Labour" but by February 1974 it was calling for a vote for the Conservative Party led by Edward Heath while suggesting that it might support a Labour Party led by <hl> James Callaghan or Roy Jenkins <hl>. In the October election an editorial asserted: "ALL our instincts are left rather than right and we would vote for any able politician who would describe himself as a Social Democrat."

It supported the Labour Party led by Harold Wilson in the 1970 General Election, with the headline "Why It Must Be Labour" but by February 1974 it was calling for a vote for the Conservative Party led by Edward Heath while suggesting that it might support a Labour Party led by <hl> James Callaghan or Roy Jenkins <hl> .

question: Who would the Sun consider supporting from the Labour Party in 1974?, context: Politically, The Sun in the early Murdoch years, remained nominally Labour. It supported the Labour Party led by Harold Wilson in the 1970 General Election, with the headline "Why It Must Be Labour" but by February 1974 it was calling for a vote for the Conservative Party led by Edward Heath while suggesting that it might support a Labour Party led by James Callaghan or Roy Jenkins. In the October election an editorial asserted: "ALL our instincts are left rather than right and we would vote for any able politician who would describe himself as a Social Democrat."


Question: What type of politician did a Sun editorial state that it would support in October 1974?

Answer: any able politician who would describe himself as a Social Democrat

Politically, The Sun in the early Murdoch years, remained nominally Labour. It supported the Labour Party led by Harold Wilson in the 1970 General Election, with the headline "Why It Must Be Labour" but by February 1974 it was calling for a vote for the Conservative Party led by Edward Heath while suggesting that it might support a Labour Party led by James Callaghan or Roy Jenkins. <hl> In the October election an editorial asserted: "ALL our instincts are left rather than right and we would vote for any able politician who would describe himself as a Social Democrat ." <hl>

Politically, The Sun in the early Murdoch years, remained nominally Labour. It supported the Labour Party led by Harold Wilson in the 1970 General Election, with the headline "Why It Must Be Labour" but by February 1974 it was calling for a vote for the Conservative Party led by Edward Heath while suggesting that it might support a Labour Party led by James Callaghan or Roy Jenkins. In the October election an editorial asserted: "ALL our instincts are left rather than right and we would vote for <hl> any able politician who would describe himself as a Social Democrat <hl>."

In the October election an editorial asserted: "ALL our instincts are left rather than right and we would vote for <hl> any able politician who would describe himself as a Social Democrat <hl> ."

question: What type of politician did a Sun editorial state that it would support in October 1974?, context: Politically, The Sun in the early Murdoch years, remained nominally Labour. It supported the Labour Party led by Harold Wilson in the 1970 General Election, with the headline "Why It Must Be Labour" but by February 1974 it was calling for a vote for the Conservative Party led by Edward Heath while suggesting that it might support a Labour Party led by James Callaghan or Roy Jenkins. In the October election an editorial asserted: "ALL our instincts are left rather than right and we would vote for any able politician who would describe himself as a Social Democrat."


Question: Who temporarily replaced Larry Lamb?

Answer: Bernard Shrimsley

<hl> The editor, Larry Lamb, was originally from a Labour background, with a socialist upbringing while his temporary replacement Bernard Shrimsley (1972–75) was a middle-class uncommitted Conservative. <hl> An extensive advertising campaign on the ITV network in this period, voiced by actor Christopher Timothy, may have helped The Sun to overtake the Daily Mirror's circulation in 1978. Despite the industrial relations of the 1970s – the so-called "Spanish practices" of the print unions – The Sun was very profitable, enabling Murdoch to expand his operations to the United States from 1973.

The editor, Larry Lamb, was originally from a Labour background, with a socialist upbringing while his temporary replacement <hl> Bernard Shrimsley <hl> (1972–75) was a middle-class uncommitted Conservative. An extensive advertising campaign on the ITV network in this period, voiced by actor Christopher Timothy, may have helped The Sun to overtake the Daily Mirror's circulation in 1978. Despite the industrial relations of the 1970s – the so-called "Spanish practices" of the print unions – The Sun was very profitable, enabling Murdoch to expand his operations to the United States from 1973.

question: Who temporarily replaced Larry Lamb?, context: The editor, Larry Lamb, was originally from a Labour background, with a socialist upbringing while his temporary replacement Bernard Shrimsley (1972–75) was a middle-class uncommitted Conservative. An extensive advertising campaign on the ITV network in this period, voiced by actor Christopher Timothy, may have helped The Sun to overtake the Daily Mirror's circulation in 1978. Despite the industrial relations of the 1970s – the so-called "Spanish practices" of the print unions – The Sun was very profitable, enabling Murdoch to expand his operations to the United States from 1973.


Question: What was Shrimsley's political background?

Answer: middle-class uncommitted Conservative.

The editor, Larry Lamb, was originally from a Labour background, with a socialist upbringing while his temporary replacement Bernard Shrimsley (1972–75) was <hl> a middle-class uncommitted Conservative. An extensive advertising campaign on the ITV network in this period, voiced by actor Christopher Timothy, may have helped The Sun to overtake the Daily Mirror's circulation in 1978. <hl> Despite the industrial relations of the 1970s – the so-called "Spanish practices" of the print unions – The Sun was very profitable, enabling Murdoch to expand his operations to the United States from 1973.

The editor, Larry Lamb, was originally from a Labour background, with a socialist upbringing while his temporary replacement Bernard Shrimsley (1972–75) was a <hl> middle-class uncommitted Conservative. <hl> An extensive advertising campaign on the ITV network in this period, voiced by actor Christopher Timothy, may have helped The Sun to overtake the Daily Mirror's circulation in 1978. Despite the industrial relations of the 1970s – the so-called "Spanish practices" of the print unions – The Sun was very profitable, enabling Murdoch to expand his operations to the United States from 1973.

question: What was Shrimsley's political background?, context: The editor, Larry Lamb, was originally from a Labour background, with a socialist upbringing while his temporary replacement Bernard Shrimsley (1972–75) was a middle-class uncommitted Conservative. An extensive advertising campaign on the ITV network in this period, voiced by actor Christopher Timothy, may have helped The Sun to overtake the Daily Mirror's circulation in 1978. Despite the industrial relations of the 1970s – the so-called "Spanish practices" of the print unions – The Sun was very profitable, enabling Murdoch to expand his operations to the United States from 1973.


Question: Who lent his voice to a campaign that aided The Sun in passing the Daily Mirror in 1978?

Answer: Christopher Timothy

The editor, Larry Lamb, was originally from a Labour background, with a socialist upbringing while his temporary replacement Bernard Shrimsley (1972–75) was a middle-class uncommitted Conservative. <hl> An extensive advertising campaign on the ITV network in this period, voiced by actor Christopher Timothy , may have helped The Sun to overtake the Daily Mirror's circulation in 1978. <hl> Despite the industrial relations of the 1970s – the so-called "Spanish practices" of the print unions – The Sun was very profitable, enabling Murdoch to expand his operations to the United States from 1973.

The editor, Larry Lamb, was originally from a Labour background, with a socialist upbringing while his temporary replacement Bernard Shrimsley (1972–75) was a middle-class uncommitted Conservative. An extensive advertising campaign on the ITV network in this period, voiced by actor <hl> Christopher Timothy <hl>, may have helped The Sun to overtake the Daily Mirror's circulation in 1978. Despite the industrial relations of the 1970s – the so-called "Spanish practices" of the print unions – The Sun was very profitable, enabling Murdoch to expand his operations to the United States from 1973.

An extensive advertising campaign on the ITV network in this period, voiced by actor <hl> Christopher Timothy <hl> , may have helped The Sun to overtake the Daily Mirror's circulation in 1978.

question: Who lent his voice to a campaign that aided The Sun in passing the Daily Mirror in 1978?, context: The editor, Larry Lamb, was originally from a Labour background, with a socialist upbringing while his temporary replacement Bernard Shrimsley (1972–75) was a middle-class uncommitted Conservative. An extensive advertising campaign on the ITV network in this period, voiced by actor Christopher Timothy, may have helped The Sun to overtake the Daily Mirror's circulation in 1978. Despite the industrial relations of the 1970s – the so-called "Spanish practices" of the print unions – The Sun was very profitable, enabling Murdoch to expand his operations to the United States from 1973.


Question: Where did Murdoch begin expanding?

Answer: United States

The editor, Larry Lamb, was originally from a Labour background, with a socialist upbringing while his temporary replacement Bernard Shrimsley (1972–75) was a middle-class uncommitted Conservative. An extensive advertising campaign on the ITV network in this period, voiced by actor Christopher Timothy, may have helped The Sun to overtake the Daily Mirror's circulation in 1978. <hl> Despite the industrial relations of the 1970s – the so-called "Spanish practices" of the print unions – The Sun was very profitable, enabling Murdoch to expand his operations to the United States from 1973. <hl>

The editor, Larry Lamb, was originally from a Labour background, with a socialist upbringing while his temporary replacement Bernard Shrimsley (1972–75) was a middle-class uncommitted Conservative. An extensive advertising campaign on the ITV network in this period, voiced by actor Christopher Timothy, may have helped The Sun to overtake the Daily Mirror's circulation in 1978. Despite the industrial relations of the 1970s – the so-called "Spanish practices" of the print unions – The Sun was very profitable, enabling Murdoch to expand his operations to the <hl> United States <hl> from 1973.

question: Where did Murdoch begin expanding?, context: The editor, Larry Lamb, was originally from a Labour background, with a socialist upbringing while his temporary replacement Bernard Shrimsley (1972–75) was a middle-class uncommitted Conservative. An extensive advertising campaign on the ITV network in this period, voiced by actor Christopher Timothy, may have helped The Sun to overtake the Daily Mirror's circulation in 1978. Despite the industrial relations of the 1970s – the so-called "Spanish practices" of the print unions – The Sun was very profitable, enabling Murdoch to expand his operations to the United States from 1973.


Question: When did Murdoch begin expanding into the U.S?

Answer: 1973

The editor, Larry Lamb, was originally from a Labour background, with a socialist upbringing while his temporary replacement Bernard Shrimsley (1972–75) was a middle-class uncommitted Conservative. An extensive advertising campaign on the ITV network in this period, voiced by actor Christopher Timothy, may have helped The Sun to overtake the Daily Mirror's circulation in 1978. <hl> Despite the industrial relations of the 1970s – the so-called "Spanish practices" of the print unions – The Sun was very profitable, enabling Murdoch to expand his operations to the United States from 1973 . <hl>

The editor, Larry Lamb, was originally from a Labour background, with a socialist upbringing while his temporary replacement Bernard Shrimsley (1972–75) was a middle-class uncommitted Conservative. An extensive advertising campaign on the ITV network in this period, voiced by actor Christopher Timothy, may have helped The Sun to overtake the Daily Mirror's circulation in 1978. Despite the industrial relations of the 1970s – the so-called "Spanish practices" of the print unions – The Sun was very profitable, enabling Murdoch to expand his operations to the United States from <hl> 1973 <hl>.

Despite the industrial relations of the 1970s – the so-called "Spanish practices" of the print unions – The Sun was very profitable, enabling Murdoch to expand his operations to the United States from <hl> 1973 <hl> .

question: When did Murdoch begin expanding into the U.S?, context: The editor, Larry Lamb, was originally from a Labour background, with a socialist upbringing while his temporary replacement Bernard Shrimsley (1972–75) was a middle-class uncommitted Conservative. An extensive advertising campaign on the ITV network in this period, voiced by actor Christopher Timothy, may have helped The Sun to overtake the Daily Mirror's circulation in 1978. Despite the industrial relations of the 1970s – the so-called "Spanish practices" of the print unions – The Sun was very profitable, enabling Murdoch to expand his operations to the United States from 1973.


Question: What newspaper was founded by Express Newspaper?

Answer: The Daily Star

<hl> The Daily Star had been launched in 1978 by Express Newspaper, and by 1981 had begun to affect sales of The Sun. <hl> Bingo was introduced as a marketing tool and a 2p drop in cover price removed the Daily Star's competitive advantage opening a new circulation battle which resulted in The Sun neutralising the threat of the new paper. The new editor of The Sun, Kelvin MacKenzie, took up his post in 1981 just after these developments, and "changed the British tabloid concept more profoundly than [Larry] Lamb did", according to Bruce Page, MacKenzie The paper became "more outrageous, opinionated and irreverent than anything ever produced in Britain".

<hl> The Daily Star <hl> had been launched in 1978 by Express Newspaper, and by 1981 had begun to affect sales of The Sun. Bingo was introduced as a marketing tool and a 2p drop in cover price removed the Daily Star's competitive advantage opening a new circulation battle which resulted in The Sun neutralising the threat of the new paper. The new editor of The Sun, Kelvin MacKenzie, took up his post in 1981 just after these developments, and "changed the British tabloid concept more profoundly than [Larry] Lamb did", according to Bruce Page, MacKenzie The paper became "more outrageous, opinionated and irreverent than anything ever produced in Britain".

question: What newspaper was founded by Express Newspaper?, context: The Daily Star had been launched in 1978 by Express Newspaper, and by 1981 had begun to affect sales of The Sun. Bingo was introduced as a marketing tool and a 2p drop in cover price removed the Daily Star's competitive advantage opening a new circulation battle which resulted in The Sun neutralising the threat of the new paper. The new editor of The Sun, Kelvin MacKenzie, took up his post in 1981 just after these developments, and "changed the British tabloid concept more profoundly than [Larry] Lamb did", according to Bruce Page, MacKenzie The paper became "more outrageous, opinionated and irreverent than anything ever produced in Britain".


Question: By what year had The Daily Star started impacting The Sun's sales?

Answer: 1981

<hl> The Daily Star had been launched in 1978 by Express Newspaper, and by 1981 had begun to affect sales of The Sun. <hl> Bingo was introduced as a marketing tool and a 2p drop in cover price removed the Daily Star's competitive advantage opening a new circulation battle which resulted in The Sun neutralising the threat of the new paper. The new editor of The Sun, Kelvin MacKenzie, took up his post in 1981 just after these developments, and "changed the British tabloid concept more profoundly than [Larry] Lamb did", according to Bruce Page, MacKenzie The paper became "more outrageous, opinionated and irreverent than anything ever produced in Britain".

The Daily Star had been launched in 1978 by Express Newspaper, and by <hl> 1981 <hl> had begun to affect sales of The Sun. Bingo was introduced as a marketing tool and a 2p drop in cover price removed the Daily Star's competitive advantage opening a new circulation battle which resulted in The Sun neutralising the threat of the new paper. The new editor of The Sun, Kelvin MacKenzie, took up his post in 1981 just after these developments, and "changed the British tabloid concept more profoundly than [Larry] Lamb did", according to Bruce Page, MacKenzie The paper became "more outrageous, opinionated and irreverent than anything ever produced in Britain".

question: By what year had The Daily Star started impacting The Sun's sales?, context: The Daily Star had been launched in 1978 by Express Newspaper, and by 1981 had begun to affect sales of The Sun. Bingo was introduced as a marketing tool and a 2p drop in cover price removed the Daily Star's competitive advantage opening a new circulation battle which resulted in The Sun neutralising the threat of the new paper. The new editor of The Sun, Kelvin MacKenzie, took up his post in 1981 just after these developments, and "changed the British tabloid concept more profoundly than [Larry] Lamb did", according to Bruce Page, MacKenzie The paper became "more outrageous, opinionated and irreverent than anything ever produced in Britain".


Question: What helped the Sun overcome the Daily Star's challenge?

Answer: Bingo was introduced as a marketing tool and a 2p drop in cover price

The Daily Star had been launched in 1978 by Express Newspaper, and by 1981 had begun to affect sales of The Sun. <hl> Bingo was introduced as a marketing tool and a 2p drop in cover price removed the Daily Star's competitive advantage opening a new circulation battle which resulted in The Sun neutralising the threat of the new paper. <hl> The new editor of The Sun, Kelvin MacKenzie, took up his post in 1981 just after these developments, and "changed the British tabloid concept more profoundly than [Larry] Lamb did", according to Bruce Page, MacKenzie The paper became "more outrageous, opinionated and irreverent than anything ever produced in Britain".

The Daily Star had been launched in 1978 by Express Newspaper, and by 1981 had begun to affect sales of The Sun. <hl> Bingo was introduced as a marketing tool and a 2p drop in cover price <hl> removed the Daily Star's competitive advantage opening a new circulation battle which resulted in The Sun neutralising the threat of the new paper. The new editor of The Sun, Kelvin MacKenzie, took up his post in 1981 just after these developments, and "changed the British tabloid concept more profoundly than [Larry] Lamb did", according to Bruce Page, MacKenzie The paper became "more outrageous, opinionated and irreverent than anything ever produced in Britain".

question: What helped the Sun overcome the Daily Star's challenge?, context: The Daily Star had been launched in 1978 by Express Newspaper, and by 1981 had begun to affect sales of The Sun. Bingo was introduced as a marketing tool and a 2p drop in cover price removed the Daily Star's competitive advantage opening a new circulation battle which resulted in The Sun neutralising the threat of the new paper. The new editor of The Sun, Kelvin MacKenzie, took up his post in 1981 just after these developments, and "changed the British tabloid concept more profoundly than [Larry] Lamb did", according to Bruce Page, MacKenzie The paper became "more outrageous, opinionated and irreverent than anything ever produced in Britain".


Question: Who became editor of the Sun in 1981?

Answer: Kelvin MacKenzie

The Daily Star had been launched in 1978 by Express Newspaper, and by 1981 had begun to affect sales of The Sun. Bingo was introduced as a marketing tool and a 2p drop in cover price removed the Daily Star's competitive advantage opening a new circulation battle which resulted in The Sun neutralising the threat of the new paper. <hl> The new editor of The Sun, Kelvin MacKenzie , took up his post in 1981 just after these developments, and "changed the British tabloid concept more profoundly than [Larry] Lamb did", according to Bruce Page, MacKenzie <hl> The paper became "more outrageous, opinionated and irreverent than anything ever produced in Britain".

The Daily Star had been launched in 1978 by Express Newspaper, and by 1981 had begun to affect sales of The Sun. Bingo was introduced as a marketing tool and a 2p drop in cover price removed the Daily Star's competitive advantage opening a new circulation battle which resulted in The Sun neutralising the threat of the new paper. The new editor of The Sun, <hl> Kelvin MacKenzie <hl>, took up his post in 1981 just after these developments, and "changed the British tabloid concept more profoundly than [Larry] Lamb did", according to Bruce Page, MacKenzie The paper became "more outrageous, opinionated and irreverent than anything ever produced in Britain".

The new editor of The Sun, <hl> Kelvin MacKenzie <hl> , took up his post in 1981 just after these developments, and "changed the British tabloid concept more profoundly than [Larry] Lamb did", according to Bruce Page, MacKenzie

question: Who became editor of the Sun in 1981?, context: The Daily Star had been launched in 1978 by Express Newspaper, and by 1981 had begun to affect sales of The Sun. Bingo was introduced as a marketing tool and a 2p drop in cover price removed the Daily Star's competitive advantage opening a new circulation battle which resulted in The Sun neutralising the threat of the new paper. The new editor of The Sun, Kelvin MacKenzie, took up his post in 1981 just after these developments, and "changed the British tabloid concept more profoundly than [Larry] Lamb did", according to Bruce Page, MacKenzie The paper became "more outrageous, opinionated and irreverent than anything ever produced in Britain".


Question: What impact was Mackenzie said to have?

Answer: changed the British tabloid concept more profoundly than [Larry] Lamb did"

The Daily Star had been launched in 1978 by Express Newspaper, and by 1981 had begun to affect sales of The Sun. Bingo was introduced as a marketing tool and a 2p drop in cover price removed the Daily Star's competitive advantage opening a new circulation battle which resulted in The Sun neutralising the threat of the new paper. <hl> The new editor of The Sun, Kelvin MacKenzie, took up his post in 1981 just after these developments, and " changed the British tabloid concept more profoundly than [Larry] Lamb did" , according to Bruce Page, MacKenzie <hl> The paper became "more outrageous, opinionated and irreverent than anything ever produced in Britain".

The Daily Star had been launched in 1978 by Express Newspaper, and by 1981 had begun to affect sales of The Sun. Bingo was introduced as a marketing tool and a 2p drop in cover price removed the Daily Star's competitive advantage opening a new circulation battle which resulted in The Sun neutralising the threat of the new paper. The new editor of The Sun, Kelvin MacKenzie, took up his post in 1981 just after these developments, and "<hl> changed the British tabloid concept more profoundly than [Larry] Lamb did" <hl>, according to Bruce Page, MacKenzie The paper became "more outrageous, opinionated and irreverent than anything ever produced in Britain".

The new editor of The Sun, Kelvin MacKenzie, took up his post in 1981 just after these developments, and " <hl> changed the British tabloid concept more profoundly than [Larry] Lamb did" <hl> , according to Bruce Page, MacKenzie

question: What impact was Mackenzie said to have?, context: The Daily Star had been launched in 1978 by Express Newspaper, and by 1981 had begun to affect sales of The Sun. Bingo was introduced as a marketing tool and a 2p drop in cover price removed the Daily Star's competitive advantage opening a new circulation battle which resulted in The Sun neutralising the threat of the new paper. The new editor of The Sun, Kelvin MacKenzie, took up his post in 1981 just after these developments, and "changed the British tabloid concept more profoundly than [Larry] Lamb did", according to Bruce Page, MacKenzie The paper became "more outrageous, opinionated and irreverent than anything ever produced in Britain".


Question: What did The Sun state that had it taken sponsorship of?

Answer: a British missile

<hl> On 1 May, The Sun claimed to have 'sponsored' a British missile . <hl> Under the headline "Stick This Up Your Junta: A Sun missile for Galtieri’s gauchos", the newspaper published a photograph of a missile, (actually a Polaris missile stock shot from the Ministry of Defence) which had a large Sun logo printed on its side with the caption "Here It Comes, Senors..." underneath. The paper explained that it was 'sponsoring' the missile by contributing to the eventual victory party on HMS Invincible when the war ended. In copy written by Wendy Henry, the paper said that the missile would shortly be used against Argentinian forces. Despite this, it was not well received by the troops and copies of The Sun were soon burnt. Tony Snow, The Sun journalist on HMS Invincible who had 'signed' the missile, reported a few days later that it had hit an Argentinian target.

On 1 May, The Sun claimed to have 'sponsored' <hl> a British missile <hl>. Under the headline "Stick This Up Your Junta: A Sun missile for Galtieri’s gauchos", the newspaper published a photograph of a missile, (actually a Polaris missile stock shot from the Ministry of Defence) which had a large Sun logo printed on its side with the caption "Here It Comes, Senors..." underneath. The paper explained that it was 'sponsoring' the missile by contributing to the eventual victory party on HMS Invincible when the war ended. In copy written by Wendy Henry, the paper said that the missile would shortly be used against Argentinian forces. Despite this, it was not well received by the troops and copies of The Sun were soon burnt. Tony Snow, The Sun journalist on HMS Invincible who had 'signed' the missile, reported a few days later that it had hit an Argentinian target.

On 1 May, The Sun claimed to have 'sponsored' <hl> a British missile <hl> .

question: What did The Sun state that had it taken sponsorship of?, context: On 1 May, The Sun claimed to have 'sponsored' a British missile. Under the headline "Stick This Up Your Junta: A Sun missile for Galtieri’s gauchos", the newspaper published a photograph of a missile, (actually a Polaris missile stock shot from the Ministry of Defence) which had a large Sun logo printed on its side with the caption "Here It Comes, Senors..." underneath. The paper explained that it was 'sponsoring' the missile by contributing to the eventual victory party on HMS Invincible when the war ended. In copy written by Wendy Henry, the paper said that the missile would shortly be used against Argentinian forces. Despite this, it was not well received by the troops and copies of The Sun were soon burnt. Tony Snow, The Sun journalist on HMS Invincible who had 'signed' the missile, reported a few days later that it had hit an Argentinian target.