Launched in 2001 , BIONICLE continues to be one of the most popular properties among boys ages 6 to 12 and ranks among the best-selling product lines in the LEGO Group portfolio worldwide . A variety of toys , comics , video games , online activities and lifestyle products help to continue its popularity . Three BIONICLE direct-to-video movies were released from 2003-2005 , selling over 5 million copies globally .