Then , in the last half-hour , it comes up with something substantial : first , by selling a lot of made-up stories , Chris Atkins show how uninterested some journalists are in truthfulness , and how blithely the press ignores its own rules ( while piously insisting on the efficacy of self-regulation ) ; second , he examines the Live 8 concert of 2005 , showing how the presence of celebrity suffocated attempts Make Poverty History campaign to make real political gains .