The ya es hora campaign is the largest and most comprehensive non-partisan effort to incorporate Latinos as full participants in the American political process . The campaign has dramatically impacted naturalization rates and spurred record Latino turnout in the 2008 Presidential Election . The national coordinators of the ya es hora HAGASE CONTAR ! campaign include Entravision Communications , impreMedia , Mi Familia Vota Education Fund , NALEO Educational Fund , Service Employees International Union , and Univision Communications Inc .