This agreement reduces the companies debt by 15 % . The conversion price is a 250 percent premium to the current market price of Drinks Americas shares . Fifty percent of the warrants can be exercised at anytime during the ten year term and the other 50 percent will only be exercisable at such time as the Company has achieved positive EBITDA for two successive quarters . If this profitably standard is not realized by management during the term of the warrants , 50 percent of the warrants will be forfeited .