BiE is the premier Brand Integration firm with more than 35 years of advertising experience . � � Based in Los Angeles , California , they work directly with national and international brands to organically marry them with entertainment properties . � � BiE is the matchmaker of Hollywood and Madison Avenue , unifying entertainment properties and brands . � � Respectively , BiE is sensitive to the creative integrity of the filmmaker / content producer and seeks to create brand integrations best suited for the storyline .