Wholesale revenue rose sharply for the first quarter of fiscal year 2009 , increasing $ 3,848,000 or 59.5 % over the first quarter of fiscal year 2008 . For the first quarter of fiscal year 2009 , wholesale sales to office coffee distributors ( " OCS " ) , specialty retail and foodservice customers increased $ 4,004,000 , or 72.6 % , from the prior year quarter , with Keurig " K-cup " sales increasing 83.4 % from the prior year quarter .