The site serves as a resource for fashion influencers as well as for consumers who want to find the fashions and styles worn by their favorite celebrities . At its core , StyleSpot is a database of celebrity photo galleries mapped to a shopping engine where all products can be purchased online . StyleSpot also syndicates all of its photos , editorial and ecommerce links to other web publishers . StyleSpot was developed by Alex Amin and Rafi Gordon who built their first online venture FilmTracker , into the leading entertainment industry database and portal . Under their leadership , FilmTracker successfully grew , ultimately acquiring The Studio System and merging with Baseline , the world 's preeminent provider of film and TV data . Baseline was later sold to The New York Times in 2006 for $ 35 million .