The year-over-year increase for the three months ended September 30 , 2010 , in the equipment sales component of revenue , including activation fees and net of equipment subsidies , versus the corresponding period of 2009 , reflects the increase in the number of iPhone sales due to the availability of the new iPhone 4 during the third quarter of 2010 , as well as increases in the number of BlackBerry and Android devices activated during the same period .