Jeffrey H. Liss has been appointed Vice President - Strategy , with responsibility for development and management of strategic activities of the Company , including existing key strategic initiatives such as expense reductions . Additionally , he will oversee the collection and analysis of competitive market and consumer insights . He will continue to report to Tony Romano . Liss joined Charming Shoppes in 2004 . Previous to Charming Shoppes , he held senior management positions with Deloitte Consulting and Coopers & Lybrand Consulting .