15 / PRNewswire / -- Grey New York , Procter & Gamble 's global advertising agency for its Pantene brand , announced today it is inviting delegates attending MIDEM 's Annual Conference in Cannes to submit original songs for possible use in the 2010 Pantene advertising campaign and potentially in Pantene 's corporate communications , including press events and sponsorship , and even a hit single in its own right . � � MIDEM is the world 's largest music market and its 2010 Annual Conference is expected to gather nearly 10,000 attendees and 1,300 participants in events from all over the world . � � The conference will be taking place in Cannes , January 24-27 , and all attendees have been invited to create and submit their songs by January 19 , 2010 .