The total invested since 1995 is close to $ 1 billion ( US ) . -- Agreeing to join sponsors such as the World Bank , USAID and the U.S. Forest Service to support an international Forest Trends forum in early 2008 where international experts explored ways to respond to the complex issues around illegal logging and associated trade . -- Establishing an SFI marketing strategy to promote the benefits of forest certification and the value of the SFI brand .