When we see someone who possessed a great measure of it and is apparently doing nothing to keep hold of it ( Brigitte Bardot comes to mind ) , we react with at first incredulity , then something like rage , before settling a sort of non-person status on the upstart , showing the minimum of images of her , lest women worldwide decide to throw caution , hair dye and diets to the wind and let themselves go en masse in a self-indulgent splurge / spree of Biblical proportions .