Coming on the heels of its first-ever digital acquisition with ParentsClick , Lifetime has established itself as the first major women 's brand to recognize the gaming muscle of women in the burgeoning " Dress Up " category and further underscores its position as the number one brand for women 's entertainment . With myLifetime.com already a top-25 gaming destination and major player in the female casual-gaming arena , Roiworld.com will bring more than 1,000 additional fashion and style games to the Lifetime Games portfolio .