This would be depressing enough if it came from a saloon-bar bore , but in fact it is the view of Brian Jones , director of one of English football 's most successful academies , at Aston Villa , quoted in Every Boy 's Dream by Chris Green ( A & C Black , £ 9.99 ) , a copy of which should be on the desk of the manager , coach or proprietor of every football club in the land as soon as possible .