' Harnessing the Power of Twitter ' will open with a compelling keynote from well renowned social media expert Vikki Chowney , Consultant at Six Degrees and Technology Blogger . Chowney will give delegates a quick guide to the rapid evolution of micro-blogging and share her vision for where the phenomenon of Twitter is headed . ' @ USA ' is the focus of the second presentation , providing unique insights from one of the Twitter pioneers in the US - PR Newswire . Vicky Harres Akers , Director of Audience Development , will provide hands-on advice on Twitter etiquette and best practice , sharing essential do 's and don 'ts .