Rather , it is about allowing -- indeed encouraging -- each of us to engage in the wider political process , whether it be delivering leaflets , joining a march on Westminster or using a press conference at the Olympic Games to berate the Chinese Government for selling arms to the Sudanese regime that have been used in the massacre of hundreds of thousands of tribesmen in that devastated country -- as Joey Cheek , the American speed skater who started the petition on Darfur , did after winning gold at the Winter Olympics in Turin in 2006 .