Tenda is successfully integrating the operations of Fit and is seeing the benefits of its unique sales platform to showcase products geared to the affordable entry-level market . During the second quarter sales were R $ 367 million on 4,366 units at an average price of approximately R $ 84,000 . With the lowest price points in the industry , Tenda 's customers are benefiting from the strong subsidies provided by the government 's recently announced housing program .