15 / PRNewswire / -- Impelsys , a global leader in electronic content delivery solutions , today announced that the American Academy of Pediatrics ( AAP ) , a leading society publisher and professional organization to 60,0000 pediatricians , has solidified its e-book strategy with iPublishCentral , an industry-leading electronic content delivery solution used by more than 350 publishers worldwide . Launching in early 2010 , AAP will initially offer 35 books from its adolescent health , neonatal , infectious disease and primary care collections online for purchase in digital format with a multi-level offering to both individuals and institutions such as libraries , hospitals and medical schools. iPublishCentral is an easy-to-implement , cost-effective , self-service solution that allows publishers to market , distribute and monetize traditional print content through electronic channels .