The memorandum states , " The Administration believes that prizes and challenges have a number of potential benefits � � � they may allow the government to � � � highlight excellence in a particular domain of human endeavor to motivate , inspire and guide others � � � [ to ] further a federal agency 's mission by attracting more interest and attention to a defined program , activity or issue of concern � � � " Votridea fully complies within these guidelines and the newly released DOD Social Media Policy , allowing agencies to engage and expand their communities .