24 , 2009 / PRNewswire / -- Procter & Gamble 's TAG ( TM ) brand is proud to announce the " Signature Series , " a collaboration with hip-hop legend Chris " Ludacris " Bridges , basketball superstar Carmelo Anthony and professional skateboarder and MTV personality Rob Dyrdek . The Signature Series includes three cologne quality scents featuring images of each celebrity on the packaging . The scents are Get Yours from Chris " Ludacris " Bridges , Stay Up from Carmelo Anthony , and Make Moves from Rob Dyrdek . To kick off this new partnership , each celebrity will participate in the " TAG Signature Series Charity Challenge , " a national election-style battle between Ludacris , Carmelo and Rob to raise money for their individual charitable foundations by encouraging consumers to purchase their TAG Signature Series scents . Each celebrity 's charitable foundation will receive ten percent of the net realized sales of their product during the Charity Challenge promotion period .