Winning Colours Stain Remover has the unusual performance quality of being as strong as a solvent , yet gentler than soap , with the result that Winning Colours is remarkably kind to skin and the surfaces to which it is applied . Duration of the Initial Operations Phase for Winning Brands was determined by the need to ensure that performance characteristics of its lead brand could compete and surpass the best in class to become America 's favourite stain removing product and multi-cleaner -- and to warrant an international consumer following .