CoolBrands (branding initiative)
Columns: Rank | 2008 | 2009 | 2010 | 2011 | 2012 | 2013
1 | Aston Martin | iPhone | Aston Martin | Aston Martin | Apple | Apple | 2 | iPhone | Aston Martin | iPhone | Apple | YouTube | Aston Martin | 3 | Apple | Apple | iPad | Harley-Davidson | Aston Martin | Rolex | 4 | Bang & Olufsen | iPod | BlackBerry | Rolex | Twitter | Nike | 5 | YouTube | Nintendo | Bang & Olufsen | Bang & Olufsen | Google | Glastonbury | 6 | Google | YouTube | Harley-Davidson | BlackBerry | BBC iPlayer | YouTube | 7 | Nintendo | BlackBerry | Nintendo | Google | Glastonbury | Google | 8 | Agent Provocateur | Google | Google | Ferrari | Virgin Atlantic | Twitter | 9 | Rolex | Bang & Olufsen | Ferrari | Nike | Bang & Olufsen | Virgin | 10 | Tate Modern | PlayStation | Dom Perignon | YouTube | Liberty | Ray-Ban | 11 | Dom Perignon | Xbox | BBC iPlayer | Alexander McQueen | Sony | Mercedes-Benz | 12 | Virgin | Tate Modern | Vivienne Westwood | Dom Perignon | Bose | Bang & Olufsen | 13 | Ferrari | Dom Perignon | Apple | PlayStation | Haagen-Dazs | Chanel | 14 | Ducati | Virgin | Tate Modern | Ray-Ban | Selfridges | Prada | 15 | PlayStation | Ferrari | YouTube | Chanel | Ben & Jerry's | Adidas | 16 | Sony | Sony | MINI | Nintendo | Mercedes-Benz | BBC | 17 | Nike | MINI | Chanel | Vivienne Westwood | Vogue | Sony | 18 | Bose | Vivienne Westwood | Ray-Ban | Agent Provocateur | Skype | Song Music Entertainment | 19 | Facebook | Rolex | Alexander McQueen | Tate Modern | Nike | Alexander McQueen | 20 | Lamborghini | BBC | Jimmy Choo | Maserati | Nikon | Spotify