Question: What episode aired on 11July1964?
SQL: SELECT "Episode" FROM "1-1723080-1" WHERE "Broadcast date" = '11July1964';

Question: How many viewers were there on 1August1964?
SQL: SELECT "Viewers (in millions)" FROM "1-1723080-1" WHERE "Broadcast date" = '1August1964';

Question: What is run time when there were 7.4 million viewers?
SQL: SELECT "Run time" FROM "1-1723080-1" WHERE "Viewers (in millions)" = '7.4';