user: ### NOW ANSWER:
Question: Who is the Winning Applicant of Block 10B in Derbyshire Area?
Columns: ['Area', 'Advertisement date', 'Block', 'Winning applicant', 'Ensemble name']
Types: ['text', 'text', 'text', 'text', 'text']
Sample row: ['Hertfordshire , Bedfordshire and Buckinghamshire', 'December 2006', '10D', 'NOW Digital', 'NOW Home Counties']
SQL:

assistant: SELECT "Winning applicant" FROM "Table" WHERE "Block" = '10B' AND "Area" = 'Derbyshire';