user: ### NOW ANSWER:
Question: for the 10:00 of The Simple Life what is the 9:00?
Columns: ['7:00', '7:30', '8:00', '8:30', '9:00', '10:00', '10:30']
Types: ['text', 'text', 'text', 'text', 'text', 'text', 'text']
Sample row: ['Coronation Street', 'Marketplace', 'Little Mosque on the Prairie', 'No Opportunity Wasted', 'The Fifth Estate', 'The National', 'The National']
SQL:

assistant: SELECT "9:00" FROM "Table" WHERE "10:00" = 'The Simple Life';