user: ### NOW ANSWER:
Question: Who were the finalists in the 1972–73 season?
Columns: ['Season', 'Date', 'Winners', 'Finalists', 'Score']
Types: ['text', 'text', 'text', 'text', 'text']
Sample row: ['1950–51', '28 October 1950', 'Motherwell', 'Hibernian', '3–0']
SQL:

assistant: SELECT "Finalists" FROM "Table" WHERE "Season" = '1972–73';