user: ### NOW ANSWER:
Question: What is the name of the owner of Rock 97.7?
Columns: ['Frequency', 'Call sign', 'Branding', 'Format', 'Owner']
Types: ['text', 'text', 'text', 'text', 'text']
Sample row: ['FM 88.9', 'CKYL-FM-5', 'YL Country', 'country', 'Peace River Broadcasting']
SQL:

assistant: SELECT "Owner" FROM "Table" WHERE "Branding" = 'Rock 97.7';