user: Question: Can you tell me the Competing entities that has the First held smaller than 1970?
Columns: ['Competing entities', 'First held', 'Current holder', 'Next', 'Held every']
Types: ['text', 'real', 'text', 'text', 'text']
Sample row: ['Individuals', 1931.0, 'Chris Holder ( 2012 )', '2013', 'One year']
SQL:

assistant: SELECT "Competing entities" FROM "Table" WHERE "First held" < 1970.0;