user: Question: Which branding has the format of Southern Country?
Columns: ['DMA', 'Market', 'Station', 'Frequency', 'Branding', 'Format']
Types: ['real', 'text', 'text', 'text', 'text', 'text']
Sample row: [53.0, 'Louisville, KY', 'WGZB-FM', '96.5', 'B96.5', 'Urban']
SQL:

assistant: SELECT "Branding" FROM "Table" WHERE "Format" = 'Southern Country';