more than a bait-and-switch 
(ROOT (ADJP (ADJP (JJR more)) (PP (IN than) (NP (DT a) (NN bait) (HYPH -) (CC and) (HYPH -) (NN switch)))))
(ROOT (ADJP (ADJP (JJR )) (PP (IN ) (NP (DT ) (NN ) (HYPH ) (CC ) (HYPH ) (NN )))))