but first , you have to give the audience a reason to want to put for that effort 
(ROOT (S (CC but) (ADVP (RB first)) (, ,) (NP (PRP you)) (VP (VBP have) (S (VP (TO to) (VP (VB give) (NP (DT the) (NN audience)) (NP (NP (DT a) (NN reason)) (SBAR (S (VP (TO to) (VP (VB want) (S (VP (TO to) (VP (VB put) (PP (IN for) (NP (DT that) (NN effort)))))))))))))))))
(ROOT (S (CC ) (ADVP (RB )) (, ) (NP (PRP )) (VP (VBP ) (S (VP (TO ) (VP (VB ) (NP (DT ) (NN )) (NP (NP (DT ) (NN )) (SBAR (S (VP (TO ) (VP (VB ) (S (VP (TO ) (VP (VB ) (PP (IN ) (NP (DT ) (NN )))))))))))))))))