motivated by something more than franchise possibilities 
(ROOT (S (VP (VBN motivated) (PP (IN by) (NP (NP (NN something)) (ADJP (ADJP (JJR more)) (PP (IN than) (NP (NN franchise) (NNS possibilities)))))))))
(ROOT (S (VP (VBN ) (PP (IN ) (NP (NP (NN )) (ADJP (ADJP (JJR )) (PP (IN ) (NP (NN ) (NNS )))))))))