it comes off as annoying rather than charming 
(ROOT (S (NP (PRP it)) (VP (VBZ comes) (PRT (RP off)) (PP (IN as) (ADJP (ADJP (JJ annoying)) (CONJP (RB rather) (IN than)) (ADJP (NN charming)))))))
(ROOT (S (NP (PRP )) (VP (VBZ ) (PRT (RP )) (PP (IN ) (ADJP (ADJP (JJ )) (CONJP (RB ) (IN )) (ADJP (NN )))))))