build in the mind of the viewer and take on extreme urgency . 
(ROOT (S (VP (VP (VB build) (PP (IN in) (NP (NP (DT the) (NN mind)) (PP (IN of) (NP (DT the) (NN viewer)))))) (CC and) (VP (VB take) (PRT (RP on)) (NP (JJ extreme) (NN urgency)))) (. .)))
(ROOT (S (VP (VP (VB ) (PP (IN ) (NP (NP (DT ) (NN )) (PP (IN ) (NP (DT ) (NN )))))) (CC ) (VP (VB ) (PRT (RP )) (NP (JJ ) (NN )))) (. )))