Cannabis Edibles Packaging Descriptors Experiment

Study Overview
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Brief Summary
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The purpose of this study is to assess differences in perceptions of product appeal, harm, and subsequent willingness to try cannabis edibles products with/without product descriptors of interest.

Detailed Description
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Cannabis edibles are rapidly leading the legal recreational cannabis market. They present health harms that are not typical of smoked marijuana, including accidental overconsumption of high levels of Delta-9-tetrahydrocannabinol (THC). Product packaging plays an important role in influencing perceptions of a product's appeal and potential harm. This experiment will assign participants to view real cannabis edibles packaging edited with one of nine commonly used product descriptors found on real cannabis edibles products, and ask a series of questions to assess perceptions of product appeal and harm. One group of participants will serve as the control and will see the same cannabis edibles packaging without any product descriptors.

Official Title
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The Impact of Cannabis Edibles Packaging Descriptors on Consumer Appeal, Harm Perceptions and Willingness to Try

Conditions
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Cannabis Use

Intervention / Treatment
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* Behavioral: All Natural descriptor
* Behavioral: Gluten-free descriptor
* Behavioral: Vegan descriptor
* Behavioral: 100% Organic descriptor
* Behavioral: Handcrafted descriptor
* Behavioral: Made with live resin descriptor
* Behavioral: Fast-acting descriptor
* Behavioral: Relax descriptor
* Behavioral: Energy Boost descriptor
* Behavioral: No descriptor (control)


Participation Criteria
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Eligibility Criteria
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Inclusion Criteria: US resident Aged 18-65, inclusive Up to 13% of participants will be those who identify as Black/African American Up to 16% of participants will be those who identify as Hispanic Approximately 50% of participants will be past year cannabis users Exclusion Criteria: Does not currently reside in the United States Younger than 18 or older than 65 Does not provide information regarding history of cannabis use Otherwise eligible but demographic and/or user group quotas have been met

Ages Eligible for Study
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Minimum Age: 18 Years
Maximum Age: 65 Years

Sexes Eligible for Study
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All

Accepts Healthy Volunteers
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Accepts Healthy Volunteers

Study Plan
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How is the study designed?
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Design Details

Primary Purpose: Other
Allocation: Randomized
Intervention Model: Parallel Assignment
Masking: Single


Arms and Interventions

| Participant Group/Arm | Intervention/Treatment |
| --- | --- |
| Experimental: All Natural descriptor<br>Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor All Natural. | Behavioral: All Natural descriptor<br>* Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.<br>|
| Experimental: Gluten-free descriptor<br>Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor Gluten-free | Behavioral: Gluten-free descriptor<br>* Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.<br>|
| Experimental: Vegan descriptor<br>Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor Vegan | Behavioral: Vegan descriptor<br>* Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.<br>|
| Experimental: 100% Organic descriptor<br>Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor 100% Organic | Behavioral: 100% Organic descriptor<br>* Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.<br>|
| Experimental: Handcrafted descriptor<br>Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor Handcrafted | Behavioral: Handcrafted descriptor<br>* Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.<br>|
| Experimental: Made with live resin descriptor<br>Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor Made with live resin | Behavioral: Made with live resin descriptor<br>* Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.<br>|
| Experimental: Fast-acting descriptor<br>Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor Fast-acting | Behavioral: Fast-acting descriptor<br>* Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.<br>|
| Experimental: Relax descriptor<br>Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor Relax | Behavioral: Relax descriptor<br>* Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.<br>|
| Experimental: Energy Boost descriptor<br>Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor Energy Boost | Behavioral: Energy Boost descriptor<br>* Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.<br>|
| Experimental: No descriptor (control)<br>Four edible product packages (gummies, chocolate, mints, cookies) without any product descriptors | Behavioral: No descriptor (control)<br>* Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.<br>|

What is the study measuring?
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Primary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Product Appeal Responses | Two items to assess different facets of the construct, analyzed separately. How appealing is this product to you? How appealing is this packaging to you? Response options: (0) Not at all appealing to (10) Very appealing | After exposure to product packaging up to 1 minute | 
| Harm Perceptions (Absolute) | One question assessing participants' opinions of safety of the product and one question assessing participants' opinions of product safety based on the packaging; analyzed separately. How safe do you think it would be to eat the edible in this package? Response options: (1) Completely unsafe, (2) Somewhat unsafe, (3) Somewhat safe, (4) Completely safe How much does this packaging make you think this edible is safe to consume? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot | After exposure to product packaging up to 1 minute | 
| Willingness to Try Product | One question will assess the participant's willingness to try the product shown and one question assessing the participants' desire to try the product based on the product packaging; analyzed separately. How interested would you be in a free sample of this product? Response options: (1) Not at all; (2) Slightly; (3) Somewhat; (4) Moderately; (5) Very How much does seeing this packaging make you want to try this edible? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot | After exposure to product packaging up to 1 minute | 

Secondary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Appeal to Children Responses | One item to assess the participants' assessment of the product packaging's potential appeal to children. 1. How appealing do you think this packaging would be to children? Response options: (0) Not at all appealing to (10) Very appealing | After exposure to product packaging up to 1 minute | 
| Harm Perceptions (Relative) | One question assessing participants' opinions of safety of the product compared to other, similar, products. 1. Compared to other edible products on the market, how safe do you think the edible in this package is? Response options: (1) Much less safe; (2) Somewhat less safe; (3) As safe; (4) Somewhat safer; (5) Much safer | After exposure to product packaging up to 1 minute | 

 Terms related to the study
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Keywords Provided by Centre Hospitalier Valida
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Cannabis use