Effects of Social Media Use on Young Adults' E-Cigarette Use

Study Overview
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Brief Summary
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The goal of this clinical trial is to test the effects of social media use on e-cigarette use in young adults who use e-cigarettes. The main questions it aims to answer are: Does reducing social media use change young adults' e-cigarette use? Does reducing social media use change things such as young adults' mental health and what they see on social media? Participants will complete surveys and submit screenshots showing how much time they spend on social media. Researchers will compare young adults who reduce their social media use to young adults who use social media as usual, to see if their e-cigarette use differs.

Detailed Description
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The overall goals of this project are to understand how young adults' social media use affects their nicotine vaping and to identify intervention targets that mitigate social media's impact on vaping. Prevalence of vaping and social media use among young adults have increased in tandem. Exposure to vaping-related social media content is common and is associated with vaping. Intense social media use appears to contribute to young adults' increased mental health symptoms, which are linked to tobacco product use. This project aims to contribute to scientific understanding of the causal links between social media use and vaping in young adulthood. Young adults with past-month vaping will report time spent on social media, vaping-related social media content exposure, social comparison on social media, mental health, and vaping behavior. After a 1-month baseline measurement period, they will be randomized to reduce their social media use (incentivized) or use social media as usual for a 3-month experimental period. Longitudinal within- and between-subjects analyses will test relationships between time spent on social media, risk factors for vaping, and vaping behavior. Specific research aims are to: (1) investigate the relationships between a reduction in social media use and: a) vaping content exposure, b) social comparison, and c) mental health, and (2) examine whether reducing social media use reduces past-month vaping days, vaping episodes per vaping day, and puffs per vaping episode.

Official Title
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Identifying and Addressing the Effects of Social Media Use on Young Adults' E-Cigarette Use: A Solutions-Oriented Approach

Conditions
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Electronic Cigarette Use

Intervention / Treatment
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* Behavioral: Social Media Use Reduction


Participation Criteria
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Eligibility Criteria
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Inclusion Criteria: Age 18-25 Daily social media use Ownership of a smartphone Vaping (i.e., use of a nicotine e-cigarette) on 1-19 days of the past 30 days Residing in the United States Exclusion Criteria: -Lack of capacity to provide informed consent

Ages Eligible for Study
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Minimum Age: 18 Years
Maximum Age: 25 Years

Sexes Eligible for Study
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All

Accepts Healthy Volunteers
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Accepts Healthy Volunteers

Study Plan
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How is the study designed?
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Design Details

Primary Purpose: Treatment
Allocation: Randomized
Intervention Model: Parallel Assignment
Interventional Model Description: Participants will be randomized to one of two groups: 1) social media use reduction (intervention), or 2) social media use as usual (control).
Masking: None (Open Label)


Arms and Interventions

| Participant Group/Arm | Intervention/Treatment |
| --- | --- |
| Experimental: Social Media Use Reduction<br> | Behavioral: Social Media Use Reduction<br>* Participants will be incentivized to reduce their social media use by a pre-specified percentage from baseline.<br>|
| No Intervention: Social Media Use as Usual<br> | |

What is the study measuring?
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Primary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Past-month vaping days | Number of days the participant vaped nicotine in the past 30 days | Collected at baseline, 1mo, 3mo, 6mo | 

Secondary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Episodes per vaping day | Average number of times the participant used a nicotine vaping device on each day (of the past 30) they vaped nicotine | Collected at baseline, 1mo, 3mo, 6mo | 
| Puffs per vaping episode | Past-month number of puffs per nicotine vaping episode (1-20) | Collected at baseline, 1mo, 3mo, 6mo | 

 Terms related to the study
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Keywords Provided by Centre Hospitalier Valida
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social media, young adult, e-cigarette, nicotine vaping