Cconsumer Perspective and Understanding of the Term Milk

Study Overview
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Brief Summary
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The objectives of this study are: To determine the consumption behaviors of dairy and non-dairy milks across a diverse demographic. To determine the purchasing behaviors of dairy and non-dairy milks across a diverse demographic. To determine the variation in medical history and health conditions amongst consumers of dairy milk and non-dairy milk alternatives. To assess the general knowledge and awareness of health associated with dairy milk and non-dairy milk alternatives.

Detailed Description
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This study is an observational, cross-sectional trial design focused on obtaining information about consumer understanding and perception of the term milk and how they affect consumer choice. A planned sample size of 50 will be enrolled into the study. This study will require one initial screening visit and 1 Study Day. This study will take approximately 2 to 2 ½ hours per subject to complete. The initial screening visit will provide subject with the informed consent document and determine subject eligibility through anthropometric measurements, vital signs, and completion of an eating habits questionnaire. If willing and eligible to participate, subjects will be invited to participate in the study for 1 Study Day that participants can choose to continue on to after the Screening visit. Subject will arrive at the center in fasted for at least 2 hours or longer. During the Study Day, each participant will be asked to participate in two activities. In the first activity, participants will be presented with eight differently-labeled milk cartons, each accompanied by a fixed price label, and asked to answer questions regarding consumption. In the second activity, participants will be presented with the same setup from the first activity, however, the price labels for each product is varied according to real market prices for each product. In this activity, participants will be asked to answer questions regarding purchasing. Following these two activities, participants will then be asked to answer a questionnaire on consumer choice for dairy and non-dairy milk.

Official Title
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A Pilot Study Investigating Consumer Perspective and Understanding of the Term Milk

Conditions
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Health Behavior

Participation Criteria
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Eligibility Criteria
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Inclusion Criteria: Able to provide informed consent and comply with procedures Exclusion Criteria: Under 18 years old

Ages Eligible for Study
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Minimum Age: 18 Years

Sexes Eligible for Study
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All

Accepts Healthy Volunteers
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Accepts Healthy Volunteers

Study Plan
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How is the study designed?
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Arms and Interventions

| Participant Group/Arm | Intervention/Treatment |
| --- | --- |
| Other<br>Daily or non-daily Consumers | |

What is the study measuring?
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Primary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Data collection of consumption behaviors of dairy and non-dairy milks across a diverse demographic via questionnaire | Consumption behaviors of dairy and non-dairy milks | 30 minutes | 

Secondary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Data collection of purchasing behaviors of dairy and non-dairy milks across a diverse demographic via questionnaire | Purchasing behaviors of dairy and non-dairy milks | 30 minutes | 
| Data collection of variations in medical history and health conditions amongst consumers of dairy milk and non-dairy milk alternatives via questionnaire | variation in medical history and health conditions | 30 minutes | 
| Data collection of the general knowledge and awareness of health associated with dairy milk and non-dairy milk alternatives via questionnaire | the general knowledge and awareness of health | 30 minutes | 

 Terms related to the study
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Keywords Provided by Centre Hospitalier Valida
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Milk, Consumer choice