Testing the Decoy Effect to Increase Tobacco Treatment Uptake

Study Overview
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Brief Summary
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Prior research has shown that the context in which program options are presented to consumer impacts consumer choice (known as the 'decoy effect'). The aims of this study are to: (1) test whether the decoy effect can impact smokers' selection of hypothetical tobacco treatment options; (2) examine sociodemographic moderators of the decoy effect; and and (3) examine whether presenting the time and clinical effectiveness of of the different treatment options modifies the decoy effect.

Detailed Description
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The investigators will recruit and conduct a cross-sectional online survey through ResearchMatch (www.researchmatch.org) with 600 tobacco users across the country. The survey will ask participants for their preferences regarding hypothetical tobacco treatment programs. Participants will be randomized to 12 conditions (n=50 per condition). Each condition has a different combination of treatment options. The survey will also assess sociodemographics and tobacco use behaviors. All participants will be asked if they would like to receive information about the state's smoking cessation quitline. Participants who would like to receive information will be given the 1800-QUIT-NOW number and smokefree.gov website address.

Official Title
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Testing the Decoy Effect to Increase Tobacco Treatment Uptake

Conditions
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Tobacco Smoking

Intervention / Treatment
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* Other: Online survey


Participation Criteria
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Eligibility Criteria
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Inclusion Criteria: Self-reported current tobacco use Exclusion Criteria: -

Ages Eligible for Study
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Minimum Age: 18 Years

Sexes Eligible for Study
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All

Accepts Healthy Volunteers
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No

Study Plan
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How is the study designed?
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Arms and Interventions

| Participant Group/Arm | Intervention/Treatment |
| --- | --- |
| 1<br>Group assigned to the following answer combination: 2 sessions 4 sessions | Other: Online survey<br>* Subjects will complete a single survey that takes 5-10 minutes to complete<br>|
| 2<br>Group assigned to the following answer combination: 2 sessions 4 sessions 7 sessions | Other: Online survey<br>* Subjects will complete a single survey that takes 5-10 minutes to complete<br>|
| 3<br>Group assigned to the following answer combination: 2 sessions 7 sessions | Other: Online survey<br>* Subjects will complete a single survey that takes 5-10 minutes to complete<br>|
| 4<br>Group assigned to the following answer combination: 2 sessions 7 sessions 10 sessions | Other: Online survey<br>* Subjects will complete a single survey that takes 5-10 minutes to complete<br>|
| 5<br>Group assigned to the following answer combination: 2 sessions (30 minutes) 4 sessions (60 minutes) | Other: Online survey<br>* Subjects will complete a single survey that takes 5-10 minutes to complete<br>|
| 6<br>Group assigned to the following answer combination: 2 sessions (30 minutes) 4 sessions (60 minutes) 7 sessions (105 minutes) | Other: Online survey<br>* Subjects will complete a single survey that takes 5-10 minutes to complete<br>|
| 7<br>Group assigned to the following answer combination: 2 sessions (30 minutes) 7 sessions (105 minutes) | Other: Online survey<br>* Subjects will complete a single survey that takes 5-10 minutes to complete<br>|
| 8<br>Group assigned to the following answer combination: 2 sessions (30 minutes) 7 sessions (105 minutes) 10 sessions (150 minutes) | Other: Online survey<br>* Subjects will complete a single survey that takes 5-10 minutes to complete<br>|
| 9<br>Group assigned to the following answer combination: 2 sessions (30 minutes) - 10% chance of quitting 4 sessions (60 minutes) - 30% chance of quitting | Other: Online survey<br>* Subjects will complete a single survey that takes 5-10 minutes to complete<br>|
| 10<br>Group assigned to the following answer combination: 2 sessions (30 minutes) - 10% chance of quitting 4 sessions (60 minutes) - 30% chance of quitting 7 sessions (105 minutes) - 30% chance of quitting | Other: Online survey<br>* Subjects will complete a single survey that takes 5-10 minutes to complete<br>|
| 11<br>Group assigned to the following answer combination: 2 sessions (30 minutes) - 10% chance of quitting 7 sessions (105 minutes) - 30% chance of quitting | Other: Online survey<br>* Subjects will complete a single survey that takes 5-10 minutes to complete<br>|
| 12<br>Group assigned to the following answer combination: 2 sessions (30 minutes) - 10% chance of quitting 7 sessions (105 minutes) - 30% chance of quitting 10 sessions (150 minutes) - 30% chance of quitting | Other: Online survey<br>* Subjects will complete a single survey that takes 5-10 minutes to complete<br>|

What is the study measuring?
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Primary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Number of counseling calls chosen |  | 6 months | 
| Number of weeks until quit date chosen |  | 6 months |