Perception of the Risks of Alcohol and Individual Vulnerabilities in Young Adults

Study Overview
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Brief Summary
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Alcohol use is the second leading cause of preventable death after smoking. The Evin law was built in 1991 with the goal of reducing exposure to alcohol marketing among the youngest. But this law is currently extremely weakened, and in a press release of February 26, 2018, the French Society of Alcoology is alarmed by these developments. Studies focusing on the impact of alcohol marketing focus largely on young adolescents, and the links between exposure to marketing and the initiation of alcohol. But beyond these links, there has been little work on the impact of alcohol marketing in vulnerable subjects with regular alcohol consumption. Consumption of alcohol is one of the first causes of hospitalization in France (Paille and Reynaud, 2015), the damage is often restricted to notions of dependency risks, but they can appear as soon as consumptions of 1 US / d (Guerin and Laplanche, 2013) and they mainly concern 45-64 year olds. To our knowledge, there are no studies on the impact of alcohol marketing conducted on regular alcohol users, depending on how they use alcohol (use, or use disorders). mild, moderate or severe) in patients enrolled in primary care and specialized addiction care.

Official Title
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Multifactorial Analysis of the Influence of Alcohol Marketing Stimuli Among Young Adults on the Perception of the Risks of Alcohol and According to the Types of Uses and Individual Vulnerabilities

Conditions
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Alcohol Abuse

Participation Criteria
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Eligibility Criteria
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Inclusion Criteria: Patients aged 18 to 45 years with moderate or severe alcohol use disorders Followed in addiction at Brest CHRU Exclusion Criteria: Major from 18 to 45 years Current consumption of alcohol (multi-monthly) Follow-up in primary care or addictology in Brest

Ages Eligible for Study
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Minimum Age: 18 Years
Maximum Age: 45 Years

Sexes Eligible for Study
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All

Accepts Healthy Volunteers
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No

Study Plan
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How is the study designed?
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What is the study measuring?
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Primary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Alcohol craving | Evaluation of alcohol craving, evaluated by a visual analogue scale from 0 to 100. It is in the form of a straight line of 100 mm. In one ends is indicated: absence of pain, to the other: unbearable pain. The patient places a marks between these two ends depending on the intensity of his pain at a given time. In practice, it is a small plastic strip provided, on a face of a cursor mobilized by the patient, on the other with millimeter graduations read by the caregiver. | 1 day | 

Secondary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Level of anxiety | Assessment of the level of anxiety felt before and after the interview evaluated by a visual analogue scale from 0 to 100 | 1 day | 
| Perceived risks | Evaluation of perceived risks related to stimuli by individual interviews following the presentation of advertising images. It is not a scale but in interview where feelings are raised. No score. | 1 day | 
| Sensitivity to stimuli | Assessment of sensitivity to stimuli presented | 1 day | 
| Attractiveness of stimuli | Evaluation of the attractiveness of stimuli by individual interviews following the presentation of advertising images. It is not a scale but in interview where feelings are raised. No score. | 1 day | 
| Alcohol consumed | Evaluation of the categories of alcohol consumed | 1 day | 

 Terms related to the study
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Keywords Provided by Centre Hospitalier Valida
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regular consumption of alcohol, young adults, Moderate or severe alcohol use disorders