Investigating the Effectiveness of a Seasonal Influenza Vaccination Promotion Campaign for Members of a Non-Profit, Community-Based Health Insurance Plan: 2018-2019

Study Overview
=================
Brief Summary
-----------------
• This study will assess the effect of promotional messaging and incentives encouraging influenza vaccination in the Sendero IdealCare policy holders during the 2018-2019 Flu Season. The intervention will consist of influenza vaccination promotion/reminders from Sendero Health Plans to subscribers, including text messages, emails, and tailored direct mail outs, i.e. postcard or a personalized letter, and incentive. The study population consists of approximately 22,500 subscribers enrolled in Sendero IdealCare Plan. The intervention will last approximately four months. The primary endpoints, assessed through administrative claims data, will be getting a flu shot during the 2018-2019 season. Data collected through this study will be used to determine effective components of influenza vaccination promotion campaigns used by a health insurance plan.

Official Title
-----------------
Investigating the Effectiveness of a Seasonal Influenza Vaccination Promotion Campaign for Members of a Non-Profit, Community-Based Health Insurance Plan: 2018-2019

Conditions
-----------------
Influenza, Vaccination

Intervention / Treatment
-----------------
* Behavioral: Messaging
* Behavioral: Incentive


Participation Criteria
=================
Eligibility Criteria
-----------------
Inclusion Criteria: Enrollment in Sendero IdealCare health plan as of August 1, 2018 Age 18 years or older Exclusion Criteria: A coverage termination date listed prior to December 31, 2018. Sendero member records lack both a phone number and email address.

Ages Eligible for Study
-----------------
Minimum Age: 18 Years

Sexes Eligible for Study
-----------------
All

Accepts Healthy Volunteers
-----------------
Accepts Healthy Volunteers

Study Plan
=================
How is the study designed?
-----------------

Design Details

Primary Purpose: Health Services Research
Allocation: Randomized
Intervention Model: Parallel Assignment
Masking: None (Open Label)


Arms and Interventions

| Participant Group/Arm | Intervention/Treatment |
| --- | --- |
| No Intervention: Control<br>No intervention | |
| Experimental: Messaging<br>Group will be sent flu vaccine promotion messages via text, email and U.S. Mail | Behavioral: Messaging<br>* The participants will receive influenza promotion emails, text messages, and U.S. mail from Sendero Health Plans.<br>|
| Experimental: Messaging plus incentive<br>Group will be sent flu vaccine promotion messages via text, email and U.S. Mail, and will be eligible to receive a gift card as incentive for receiving flu vaccine | Behavioral: Messaging<br>* The participants will receive influenza promotion emails, text messages, and U.S. mail from Sendero Health Plans.<br>Behavioral: Incentive<br>* Participants will be eligible for a gift card to a local grocery store chain as an incentive for obtaining an influenza vaccine<br>|

What is the study measuring?
-----------------
Primary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Influenza vaccination | Receipt of an influenza vaccination documented by medical or pharmacy claim. | three months |