Project Quit: Positive vs. Negative Offers of an Online Stop Smoking Program

Study Overview
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Brief Summary
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This project is designed to test the effects of affirmation and positive/negative imagery on individuals' thoughts about quitting smoking and willingness to join a stop smoking program. Previous studies have noted that viewing negative images elicits a stronger emotional response, and many stop-smoking campaigns have used such images to push people to quit smoking. However, research also shows that people are generally resistant to health messages. Using affirmation can help to lessen that resistance. In this study, we use a 2x3 design to study the individual effects of negative imagery and affirmation on smokers' intentions to quit smoking, acceptance of an offer to join a quit smoking program, and program participation and outcomes. We hope to find out whether there is an additive effect of the negative imagery and affirmation on the outcomes listed above. Our specific aims are: Aim 1: Determine if affirmation increases the uptake of an offer of joining a stop smoking program. Aim 2: Determine if image type (positive vs. neutral vs. negative) increases the uptake of the stop smoking program offer. Aim 3: Determine whether there is an interaction between image type and affirmation in people's willingness to join a stop smoking program.

Official Title
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Project Quit: Positive vs. Negative Offers of an Online Stop Smoking Program

Conditions
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Smoking Cessation

Intervention / Treatment
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* Behavioral: Project Quit stop smoking program
* Drug: Nicotine patches 21 mg


Participation Criteria
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Eligibility Criteria
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Inclusion Criteria: Current smoker Exclusion Criteria: Current participation in another stop-smoking program Current use of stop smoking medications Pregnant or breastfeeding Limited internet or email access

Ages Eligible for Study
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Minimum Age: 18 Years

Sexes Eligible for Study
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All

Accepts Healthy Volunteers
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Accepts Healthy Volunteers

Study Plan
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How is the study designed?
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Design Details

Primary Purpose: Treatment
Intervention Model: Single Group Assignment
Masking: None (Open Label)


Arms and Interventions

| Participant Group/Arm | Intervention/Treatment |
| --- | --- |
| Experimental: Project Quit plus NRT patches<br>All participants in the program will be offered the opportunity to complete the Project Quit stop smoking program. Project Quit is an individually-tailored, web-based program which has been scientifically proven to help people succeed at their quit attempts. All eligible participants will also receive a 2-week supply of Nicotine patches 21 mg. | Behavioral: Project Quit stop smoking program<br>* This online stop-smoking program is individually tailored to the participant's readiness to quit, smoking triggers, and many other characteristics. It has been scientifically proven to improve quit success.<br>Drug: Nicotine patches 21 mg<br>* Eligible participants will receive a 2-week supply of Nicoderm CQ Step 1 patches to help them be successful in their quit attempt.<br>* Other names: Nicoderm CQ Step 1 (21 mg);|

What is the study measuring?
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Primary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Acceptance of Offer to Join Stop Smoking Program | After participation in online image viewing and writing reflection tasks, participants will be asked if they would like to take part in an online stop-smoking program. | 1 Day of Enrollment | 

 Terms related to the study
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Keywords Provided by Centre Hospitalier Valida
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smoking, nicotine replacement, internet