Sugar Sweetened Beverage Labeling Support

Study Overview
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Brief Summary
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This is an online survey assessing consumer support for different labeling policies related to sugar sweetened beverages. The investigators will present consumers with three labels that are being considered for sugar sweetened beverages: a calorie label, a text warning label that says Warning drinking beverages with added sugar(s) can lead to health problems like obesity, diabetes and tooth decay and a graphic warning label that includes graphic images to correspond with each of the health problems listed with the text warning. The investigators will ask participants their support for each label. The investigators will also see if support for the labels change after learning of the effectiveness of these labels. The investigators will share the results of a recent field study that suggested calorie and textual warning labels had no influence on the purchasing of sugar sweetened beverages while the graphic label decreased purchasing by 11 percent.

Official Title
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Sugar Sweetened Beverage Labeling Support

Conditions
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Consumer Behavior

Intervention / Treatment
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* Other: Effectiveness of Labels in Reducing Purchasing of Sugar Sweetened Beverages
* Other: Control condition


Participation Criteria
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Eligibility Criteria
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Inclusion Criteria: The investigators will recruit a nationally representative sample using ClearVoice, a company that recruits online survey takers. Exclusion Criteria: -

Ages Eligible for Study
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Minimum Age: 18 Years

Sexes Eligible for Study
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All

Accepts Healthy Volunteers
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Accepts Healthy Volunteers

Study Plan
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How is the study designed?
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Design Details

Primary Purpose: Basic Science
Allocation: Randomized
Intervention Model: Parallel Assignment
Masking: Single


Arms and Interventions

| Participant Group/Arm | Intervention/Treatment |
| --- | --- |
| Experimental: Consumer Support<br>Participants will be presented with three labels: a calorie label, a textual warning label and a textual warning label with corresponding graphic images and will be asked to rate their support for each label on a 1 (not at all) to 7 (a great deal) scale. | Other: Control condition<br>* In one of our parallel assigned conditions participants will receive no additional information and be asked to rate their support for the label.<br>|
| Experimental: Consumer Support with Effectiveness Info<br>Participants will be presented with three labels: a calorie label, a textual warning label and a textual warning label with corresponding graphic images and will be asked to rate their support for each label on a 1 (not at all) to 7 (a great deal) scale. Participants will also receive effectiveness information- how each label influenced the purchasing of sugar sweetened beverages- from a recent field experiment. | Other: Effectiveness of Labels in Reducing Purchasing of Sugar Sweetened Beverages<br>* In one of our parallel assigned conditions participants will receive additional information (e.g., an intervention) of effectiveness information. These consumers will learn how effective these labels were in reducing the purchasing of sugar sweetened beverages in a recent study.<br>|

What is the study measuring?
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Primary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Rate Support of a Label on a 1 (not at all) to 7 (a great deal) Scale. | Participants will rate their support of the label on a 1 (not at all) to 7 (a great deal) | Immediately following the presentation of the labels. |