Baby Friendly Initiative Implementation: Maternity Staff Experiences

Study Overview
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Brief Summary
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This qualitative, case study will explore the experiences of maternity staff in England when implementing the World Health Organisation and Unicef Baby Friendly Initiative (BFI) standards within a maternity organisation.

Detailed Description
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A range of maternity staff over 4 UK NHS hospitals will be recruited and interviewed by one chief investigator regarding their experiences of working with the BFI standards in their daily professional practice.

Official Title
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Barriers, Challenges and Facilitators for the Unicef Baby Friendly Initiative (BFI): A Qualitative Study of Maternity Staff Experiences

Conditions
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Experience, Life

Intervention / Treatment
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* Other: Interviews and focus groups


Participation Criteria
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Eligibility Criteria
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Inclusion criteria Maternity staff who have had training in and with experience of working with the BFI. Senior neonatal staff working in the maternity unit. Maternity unit management. Staff in specialised infant feeding roles at local hospitals. Student midwives on placement at main study hospital site. English speaking. Exclusion criteria Maternity staff with no BFI experience. Medical staff. Community maternity staff. Community nurses and health visitors. Student nurses.

Ages Eligible for Study
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Minimum Age: 18 Years
Maximum Age: 99 Years

Sexes Eligible for Study
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All

Accepts Healthy Volunteers
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Accepts Healthy Volunteers

Study Plan
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How is the study designed?
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Arms and Interventions

| Participant Group/Arm | Intervention/Treatment |
| --- | --- |
| Maternity staff<br>Interviews with maternity staff working within a maternity unit including midwifery managers and infant feeding lead staff members. | Other: Interviews and focus groups<br>* Unstructured and semi-structured interviews with open ended questions.<br>|
| Neonatal unit staff<br>Staff working within a local maternity unit. | Other: Interviews and focus groups<br>* Unstructured and semi-structured interviews with open ended questions.<br>|

What is the study measuring?
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Primary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| To identify barriers to the successful implementation of Unicef Baby Friendly Initiative within a maternity organisation. | The aim is to identify themes regarding barriers that are in place when implementing policies into maternity organisations. These will be developed into recommendations which managers and policy makers can utilise to enable change management. | 2 years | 
| To identify challenges to the successful implementation of Unicef Baby Friendly Initiative within a maternity organisation. | The aim is to identify themes regarding the challenges that are in place when implementing policies into maternity organisations. These will be developed into recommendations which managers and policy makers can utilise to enable change management. | 2 years | 
| To identify what facilitates the successful implementation of Unicef Baby Friendly Initiative within a maternity organisation. | The aim is to identify themes regarding the facilitators when implementing the Unicef Baby Friendly Initiative into maternity organisations. These will be developed into recommendations which managers and policy makers can utilise to enable change management. | 2 years | 

 Terms related to the study
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Keywords Provided by Centre Hospitalier Valida
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Staff experience,barriers,challenges,facilitators