Social Marketing in Prevention Actions

Study Overview
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Brief Summary
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Physical Activity (PA) is recognized as the most effective method to prevent falls in the elderly. Yet despite there being a consensus now that Physical Activity (PA) is effective in practice, there remain many obstacles to participation and attendance resulting in Physical Activity (PA) approaches designed to prevent falls actually only benefiting a limited number of elderly subjects. Social marketing has already shown its utility in the construction of prevention programs.

Detailed Description
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This study uses the social marketing approach to improve a fall prevention program. The intervention territory will receive social marketing campaign while the territory controls will not have a campaign. The main goal is to improve attendance at our fall prevention program.

Official Title
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Impact of Social Marketing in Collective Prevention Actions : Case of Fall Prevention Workshop Among Elderly Living in Three French Departments.

Conditions
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Sedentary Behavior, Aging

Intervention / Treatment
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* Other: Social marketing campaign


Participation Criteria
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Eligibility Criteria
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Inclusion Criteria: People living in the one of the territories of the study People without medical contraindications to participate in moderate physical activity People who has received information about the study and its rights to its data Exclusion Criteria: People unable to attend workshops People already registered for adapted physical activity People who refused to participate to the study.

Ages Eligible for Study
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Minimum Age: 60 Years

Sexes Eligible for Study
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All

Accepts Healthy Volunteers
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Accepts Healthy Volunteers

Study Plan
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How is the study designed?
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Arms and Interventions

| Participant Group/Arm | Intervention/Treatment |
| --- | --- |
| Intervention group (social marketing campaign)<br>People aged 60 and over will be included. They will receive a social marketing campaign. | Other: Social marketing campaign<br>* A social marketing campaign of prevention workshop sessions will be performed.<br>|
| Control group<br>People aged 60 and over will be included. | |

What is the study measuring?
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Primary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Rate of attendance rate of participants at social marketing campaign (%) | Comparison rate of attendance rate of participants at prevention workshop sessions (%) between interventional and control group. | Years: 1 | 

Secondary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Rate of attendance rate of participants at fall prevention workshop sessions (%) | Comparison rate of attendance rate of participants at prevention workshop sessions (%) between interventional and control group. | Years: 1 | 
| Life quality of participants measured by SF-36 questionnaire score | The SF-36 is a self-questionnaire to assess the quality of life and contains 36 items with minimum score 0 (bad quality life) and maximum score at 100 (good quality life). | Years: 0, 1 | 
| Physical activity level of participants measured by IPAQ questionnaire | The International Physical Activity Questionnaire (IPAQ): short version for elderly people is a self-questionnaire to assess the Physical Activity and contains 7 items. Computation of the total score for the short form requires summation of the duration (in minutes) and frequency (days) of walking, moderate-intensity and vigorous-intensity activities. | Years: 0, 1 | 

 Terms related to the study
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Keywords Provided by Centre Hospitalier Valida
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Fall, Seniors, Physical activity, Prevention