Partnerships to Address COVID-19 Inequities

Study Overview
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Brief Summary
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This study evaluates the impact of an intervention to increase COVID-19 prevention behaviors, including COVID-19 testing. The intervention will be developed through a crowdsourcing contest.

Detailed Description
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a. The surge of COVID-19 cases has been accompanied by glaring racial disparities in COVID-19-related morbidity and mortality; disparities in outcomes have been most pronounced for African Americans who, despite comprising only 13% of the US population account for about 30% of all COVID-19 cases in states for which race-related data are reported. Infectious disease modelers, epidemiologists, and other public health experts believe that COVID-19 is here to stay and suggest that annual surges may persist through 2025 and beyond. With vaccine hesitancy and delay compromising our ability to attain herd immunity, the best means for controlling the spread of COVID-19 according to public health experts is mass adoption of the 3 Ws (Wear a mask, Wait 6 feet apart, and Wash your hands) and increasing awareness of one's status through testing. As such, non-pharmaceutical interventions (NPIs) are currently our best options for viral control and containment. NPIs that are community-driven and developed in collaboration with diverse partners, including community members, public health agencies, and researchers may offer an acceptable and effective approach to reducing COVID-19 transmission and addressing individual and socio-structural barriers that lead to worse COVID-19-related outcomes among African Americans. Our study goals are to use a crowdsourcing open call to identify exceptional ideas (e.g., messages, videos, communication and dissemination strategies) that promote COVID-19 testing and encourage the public to practice the 3 Ws, referred to as health-promotive behaviors.

Official Title
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Community-Academic Partnerships to Address COVID-19 Inequities Within African American Communities

Conditions
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COVID-19

Intervention / Treatment
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* Behavioral: Crowdsourced campaign package
* Behavioral: Standard information


Participation Criteria
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Eligibility Criteria
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Inclusion Criteria: specific zip codes in North Carolina (specific zip codes to be determined) no self-reported history of COVID-19 infection have not tested within the past 14 days Exclusion Criteria: live outside of study area under 18

Ages Eligible for Study
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Minimum Age: 18 Years

Sexes Eligible for Study
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All

Accepts Healthy Volunteers
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Accepts Healthy Volunteers

Study Plan
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How is the study designed?
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Design Details

Primary Purpose: Prevention
Allocation: Randomized
Intervention Model: Parallel Assignment
Masking: None (Open Label)


Arms and Interventions

| Participant Group/Arm | Intervention/Treatment |
| --- | --- |
| Experimental: Crowdsourced campaign package<br>The intervention will be developed through a crowdsourcing process, including an open call for submissions. | Behavioral: Crowdsourced campaign package<br>* COVID-19 prevention intervention developed using a crowdsourcing process.<br>|
| Active Comparator: Standard information<br>The control will be the provision of standard information (e.g., view standard informational videos promoting the adoption of health-protective behaviors and COVID-19 testing). | Behavioral: Standard information<br>* Standard informational videos promoting the adoption of health-protective behaviors and COVID-19 testing<br>|

What is the study measuring?
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Primary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Number of participants enrolled as measured by enrollment log | Number of participants enrolled as measured by enrollment log | Up to 3 years | 
| Number of participants rating intervention as acceptable as measured by a post-intervention questionnaire | Number of participants rating intervention as acceptable as measured by a post-intervention questionnaire | Up to 4 years | 
| Change in the number of participants engaging in 1 or more of the 3 Ws as measured by participant report | The 3Ws are defined as (1) Wearing a mask, (2) Waiting 6 feet apart, and (3) Washing your hands. | up to 3 years; up to 38 months; up to 40 months | 
| Change in number of participants who stated that they would self-test for COVID-19 as measured by interview | Change in number of participants who stated that they would self-test for COVID-19 as measured by interview | up to 3 years; up to 38 months; up to 40 months |