Social Media and Breastfeeding Self Efficacy

Study Overview
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Brief Summary
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This study aimed to determine the effect of breastfeeding support on women's breastfeeding self-efficacy via social media. This study was conducted maternity unit at a state hospital in Turkey. Education and consulting about breastfeeding were given via WhatsApp application to women in the intervention group. Women in the control group receive only routine breastfeeding training.

Detailed Description
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The research was conducted as a randomized controlled trial. The stratified and permutation block randomization methods were used in the study. The personal information form and BSES-SF were administered to women in the hospital before the intervention. Breastfeeding education and counseling were provided via social media (WhatsApp) to support women for breastfeeding and to ensure the continuity of breastfeeding in the postpartum period. Breastfeeding education was given to women in the first four weeks after discharge from the hospital. The control group received the routine breastfeeding postpartum educational training given to all women by healthcare personnel as part of the hospital procedures. Except for routine breastfeeding training, no intervention was applied to the control group.

Official Title
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The Effect of Social Media Based Support on Breastfeeding Self-efficacy of Women: A Randomized Controlled Trial

Conditions
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Breastfeeding

Intervention / Treatment
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* Other: Breastfeeding education and counseling
* Other: Routine postpartum breastfeeding training included in the hospital procedure


Participation Criteria
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Eligibility Criteria
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Inclusion Criteria: being primipara being 18 years of age or older using the WhatsApp social media application having a newborn with a weight of 2500 grams and above agreeing to participate in the study Exclusion Criteria: being multiparity having a physical or mental health problem that would prevent breastfeeding preterm labor (before 37 weeks) difficult labor either mother or baby having a health problem after birth mother's substance use (drug, smoking or alcohol)

Ages Eligible for Study
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Minimum Age: 18 Years
Maximum Age: 49 Years

Sexes Eligible for Study
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Female

Accepts Healthy Volunteers
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Accepts Healthy Volunteers

Study Plan
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How is the study designed?
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Design Details

Primary Purpose: Supportive Care
Allocation: Randomized
Intervention Model: Parallel Assignment
Masking: Single


Arms and Interventions

| Participant Group/Arm | Intervention/Treatment |
| --- | --- |
| Experimental: Intervention<br>The personal information form and BSES-SF were administered to women in the hospital before the intervention. Breastfeeding education and counseling were provided via social media (WhatsApp) to support women for breastfeeding and to ensure the continuity of breastfeeding in the postpartum period. Breastfeeding education was given to women in the first four weeks after discharge from the hospital. After the breastfeeding education was completed via social media, the counseling process started. Counseling was conducted via social media with a question-answer method between the first and 6th months of postpartum. | Other: Breastfeeding education and counseling<br>* Breastfeeding education was applied for four weeks.<br>Other: Routine postpartum breastfeeding training included in the hospital procedure<br>* The routine breastfeeding postpartum educational training given to all women by healthcare personnel as part of the hospital procedures.<br>|
| Other: Control<br>The women in the control group were pre-tested at the hospital before discharge. The BSES-SF was re-administered by phone at the 3rd and 6th postpartum months. The control group received the routine breastfeeding postpartum educational training given to all women by healthcare personnel as part of the hospital procedures. Except for routine breastfeeding training, no intervention was applied to the control group. | Other: Routine postpartum breastfeeding training included in the hospital procedure<br>* The routine breastfeeding postpartum educational training given to all women by healthcare personnel as part of the hospital procedures.<br>|

What is the study measuring?
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Primary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| The Breastfeeding Self-Efficacy Scale-Short Form (BSES-SF) | The scale consists of 14 questions and is a five-point Likert type. The lowest score of 14 points and the highest of 70 points are obtained from the scale. The higher the score indicates a higher self-efficacy perception. | Baseline | 
| The Breastfeeding Self-Efficacy Scale-Short Form (BSES-SF) | The scale consists of 14 questions and is a five-point Likert type. The lowest score of 14 points and the highest of 70 points are obtained from the scale. The higher the score indicates a higher self-efficacy perception. | 3rd month | 
| The Breastfeeding Self-Efficacy Scale-Short Form (BSES-SF) | The scale consists of 14 questions and is a five-point Likert type. The lowest score of 14 points and the highest of 70 points are obtained from the scale. The higher the score indicates a higher self-efficacy perception. | 6th month | 

 Terms related to the study
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Keywords Provided by Centre Hospitalier Valida
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breastfeeding self-efficacy, breastfeeding support, WhatsApp, social media