Dentists' Perception Regarding the Use of Social Media for Professional Purpose

Study Overview
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Brief Summary
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Social Media has significant influence in everyone's life. Social media is considered as one of the biggest revolution in the information technology. It empowers the users to express and share their thoughts, opinions, views, and content to the rest of the world. Entire world id just a click away from the Social Media users. Social media gives an immense opportunity to grow through right connectivity and collaboration. Healthcare professionals are no exception for this. Healthcare professionals can make appropriate use of Social media for public outreach with their content and educate them. Social Media with its tools enables the professionals to create multimedia content to engage the audiences. It also improves professional connectivity and better public display of professional skills. These can enhance the professional growth through public availability and accessibility. Social Media giants in the recent times were also blamed for data privacy and protection. There are issues of excessive indulgence into privacy through access of users' locations and contacts. Overt advertisements and unnecessary tagging to the content by unknown users cannot be ignored. Our cross sectional study is aimed to understand Dentist' perspective at professional level, regarding their use, advantages and disadvantages of Social Media.

Detailed Description
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Objectives of the Study: To understand which Social Media platform is used the most by the Dentists for their Professional purpose. To understand the different uses of Social Media by the Dentists for their Professional purpose. To understand the Dentists' perspective of the ADVANTAGES of their SOCIAL MEDIA accounts for their Professional purpose. To understand the Dentists' perspective of the DISADVANTAGES of their SOCIAL MEDIA accounts for their Professional purpose. Sample Size Sample size calculated using OpenEpi, Version 3, open source calculator. n-384, Confidence Interval 95%, Design Effect -1, anticipated % frequency - 50%. Methodology This Cross sectional study uses Questionnaire with Closed ended questions. The survey form is designed using Google forms program. Survey initial question seeks CONSENT from the respondent. Survey collects data under 4 sections. Section I: Demographic details Section II: 6 Questions regarding use of your Social Media for Professional activities. Section III: 7 Questions regarding the advantages of your Social Media use. Section IV: 5 Questions regarding the disadvantages of your Social Media use. Section III & IV involves exclusive use of Likert Scale questions.

Official Title
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Dentists' Perception Regarding the Use of Social Media for Professional Purpose: A Cross-sectional Study

Conditions
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Social Media, Perception, Self

Intervention / Treatment
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* Other: Survey Questionnaire


Participation Criteria
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Eligibility Criteria
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Inclusion Criteria: Dentists who currently hold Social Media account/accounts & use for Professional activity. Dentists who held Social Media account/accounts & used for Professional activity. Dentists who create their OWN MULTIMEDIA NEW CONTENT in Social Media. Dentists who share &/Post Profession related text posts in Social Media. Dentists who share &/Post Profession related pictures in Social Media. Dentists who share &/Post Profession related videos in Social Media. Exclusion Criteria: Dentists who never held social media account. Dentists who use social media exclusive for Personal purpose. Dentists who never used social media for Professional purpose.

Ages Eligible for Study
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Minimum Age: 20 Years

Sexes Eligible for Study
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All

Study Plan
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How is the study designed?
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Arms and Interventions

| Participant Group/Arm | Intervention/Treatment |
| --- | --- |
| Dentists<br>Practicing Dental Health Professionals who are either General Dentists &/or Specialists Dentists are part of the Cohort. They should have held or currently hold Social Media account for their Professional purpose. They should have used or currently using their Social Media account for Professional purpose. The Google form questionnaire survey link will be shared with the Dentists in internet via Social Media &/Or email to seek responses. The link will be available for single response for a single respondent. | Other: Survey Questionnaire<br>* This Cross sectional study uses Questionnaire with Closed ended questions. The survey form is designed using Google forms program. Survey initial question seeks CONSENT from the respondent. Survey collects data under 4 sections. Section I: Demographic details Section II: 6 Questions regarding use of your Social Media for Professional activities. Section III: 7 Questions regarding the advantages of your Social Media use. Section IV: 5 Questions regarding the disadvantages of your Social Media use. The Google form questionnaire survey link will be shared with the Dentists in internet via Social Media &/Or email to seek responses. The link will be available for single response for a single respondent.<br>|

What is the study measuring?
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Primary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Perception of Social Media advantages | The primary outcome of the Dentists perception regarding the advantages of their Social Media account use for Professional purpose would be analysed by data interpretation obtained from Section III of the survey responses. | 15th of August 2020 | 
| Perception of Social Media disadvantages | The primary outcome of the Dentists perception regarding the disadvantages of their Social Media account use for Professional purpose would be analysed by data interpretation obtained from Section IV of the survey responses. | 15th of August 2020 | 
| Perception of Social Media use | The primary outcome of the Dentists perception regarding the advantages of their Social Media account use for Professional purpose would be analysed by data interpretation obtained from Section II of the survey responses. | 15th of August 2020 | 

Secondary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Correlation of type of practice & Social media use | Correlation of the Dentists' type of practice data (Rural/Urban) will be correlated with the data of the use of Social Media use. Necessary statistical tests will be used to find out the significance level at p-value 0.05. | 15th of August 2020 | 
| Correlation of Age & Social media use | Correlation of the Dentists' Age data will be correlated with the data of the use of Social Media use. Necessary statistical tests will be used to find out the significance level at p-value 0.05. | 15th of August 2020 | 
| Correlation of Professional qualification & Social media use | Correlation of the Dentists' Professional qualification data (General dentist/Specialist dentist) will be correlated with the data of the use of Social Media use. Necessary statistical tests will be used to find out the significance level at p-value 0.05. | 15th of August 2020 | 

 Terms related to the study
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Keywords Provided by Centre Hospitalier Valida
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Social Media, Dentists, Perception, Professional purpose