Activating Media for Salt Reduction

Study Overview
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Brief Summary
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Mass media plays more and more important role in health education, especially in some chronic diseases which related closely with the behavior and habits. Past experience tells us that with the help of related health education in mass media such as newspaper articles, advertisements and videos on television, peoples can change their behaviors and habits in a short period of time. But when these educational information were stopped, peoples usually return to their original habits. Besides the national policy of the country how to improve the long-term health education in the mass media should be considered.This study hopes to seek an effective method to keep the mass media long-term focus on health education.

Detailed Description
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In this study, reporters just like researchers were in charge of the low-sodium salt intervention. Reporters are responsible for recommended objects and measure their blood pressure personally. By observing personally the change of blood pressure pre and post low-sodium salt intervention, reporters will increase their confidence and come to the conclusion that the low salt diet is an economical way to reduce blood pressure. Those reporters would share their experiment with other people including their colleagues, Hopefully, those reporters that took part in the trial would consciously keep a sustained focus to this topic, thereby retaining a long-time education in mass media.There were two interventions. One is low-sodium salt intervention and the other is informational intervention. Low-sodium salt intervention was carried out on those family members recommended by reporters, and informational intervention. Low-sodium salt intervention was only on the reporters. The evaluation criteria of low-sodium salt intervention is the blood pressure value, and the evaluation criteria of informational intervention are the numbers of related articles in certain newspaper and the awareness of related knowledges in local population.

Official Title
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Activating Mass Media for Salt Reduction Program by Using Media Reporters as Research Investigators in a Randomized Controlled Trial

Conditions
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Hypertensive Disease

Intervention / Treatment
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* Dietary Supplement: low sodium salt
* Other: informational intervention


Participation Criteria
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Eligibility Criteria
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Inclusion Criteria: Come from local only Daily company; With a national press card; Health Column reporters preferred; Without leaving plan in the next 12 months; With easy access to at least 4 families, including relatives, friends or neighbour; Volunteered to participate. Exclusion Criteria: n/a

Ages Eligible for Study
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Minimum Age: 20 Years

Sexes Eligible for Study
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All

Accepts Healthy Volunteers
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Accepts Healthy Volunteers

Study Plan
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How is the study designed?
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Design Details

Primary Purpose: Prevention
Allocation: Randomized
Intervention Model: Parallel Assignment
Masking: None (Open Label)


Arms and Interventions

| Participant Group/Arm | Intervention/Treatment |
| --- | --- |
| Experimental: Salt Substitute<br>To seek the relationship between blood pressure and low sodium salt. | Dietary Supplement: low sodium salt<br>* To give free low sodium salt intervention for 2 months<br>|
| Other: informational intervention<br>to give 1 month informational intervention | Other: informational intervention<br>* to give reporter informational intervention.<br>|

What is the study measuring?
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Primary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Number of local media reports on salt and health |  | 5 years | 
| Mean blood pressure | This outcome is only for the build-in randomised trial on salt substitute and blood pressure among reporters' families | 2 months | 

Secondary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Awareness of knowledge on salt and health | A questionnaire will be applied to count the number of participants known the pre-specified answers to the questions raised on salt and health | 5 years | 

 Terms related to the study
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Keywords Provided by Centre Hospitalier Valida
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low sodium salt, blood pressure, reporter