Pacific Northwest Female Urinary Incontinence Treatment Digital Awareness Project

Study Overview
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Brief Summary
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The investigators will compare whether advertisements on Google or Facebook are more effective to reach women in the Pacific Northwest about treatment options for urinary incontinence through the American Urogynecologic Society's patient education website, VoicesForPFD.org. The investigators hypothesize there is no difference in the overall population engagement between these two platforms due to anticipated higher reach through Facebook based on user characteristics but higher engagement through Google due to higher user interest on this platform.

Detailed Description
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The investigators will conduct a comparative ecological study to compare effectiveness of two different targeted digital outreach platforms to engage women at risk for urinary incontinence in the Pacific Northwest. Counties in Oregon, Washington, Idaho will be randomized to receive advertisements for the American Urogynecologic Society's patient education website (domain VoicesForPFD.org) via either Google or Facebook. The investigators will use advertising campaigns developed specifically for this purpose. Through website analytics measuring advertisement clicks and census population data, the investigators will estimate utilization rates of the website for each county among the target population of middle-aged women to determine if one platform is more effective than the other for this topic and population.

Official Title
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Using Digital Media to Increase Population Knowledge of Urinary Incontinence Treatment Project

Conditions
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Urinary Incontinence

Intervention / Treatment
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* Other: Facebook Advertisements
* Other: Google Advertisements


Participation Criteria
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Eligibility Criteria
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Inclusion Criteria: - Internet user in Idaho, Oregon, or Washington states Exclusion Criteria: Identified geographic location outside Idaho, Oregon, or Washington states Users identified by the advertising platforms as male.
Sexes Eligible for Study
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All

Accepts Healthy Volunteers
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Accepts Healthy Volunteers

Study Plan
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How is the study designed?
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Arms and Interventions

| Participant Group/Arm | Intervention/Treatment |
| --- | --- |
| User interests<br>Facebook advertisements arm | Other: Facebook Advertisements<br>* Counties will receive advertisements to VoicesForPFD.org's webpage on urinary incontinence on Facebook Ads when triggered by user characteristics indicating elevated risk of female urinary incontinence.<br>|
| User characteristics<br>Google advertisements arm | Other: Google Advertisements<br>* Counties will receive advertisements to VoicesForPFD.org's webpage on urinary incontinence on Google Ads when triggered by keywords relevant to female urinary incontinence.<br>|

What is the study measuring?
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Primary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Population website engagement | Number of website visits per capita through study advertisements. | Through study completion, up to 4 months in duration from the start of advertising | 

Secondary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Impressions due to advertisements | Number of advertisement views per capita of the study advertisements. | Through study completion, up to 4 months in duration from the start of advertising | 
| Website users due to advertisements | Number of new users per capita coming to the VoicesForPFD.org website through study advertisements. | Through study completion, up to 4 months in duration from the start of advertising | 

 Terms related to the study
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Keywords Provided by Centre Hospitalier Valida
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female, advertising, urinary incontinence, social media, search engine, internet, quality of life, feasibility studies