Emphasizing the Personal Versus the Social in Educational Interventions For Decreasing Vaccine Hesitancy

Study Overview
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Brief Summary
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This experimental study aims to investigate the effect of different types of educational interventions on overcoming Coronavirus disease 2019 (COVID-19) vaccine hesitancy among the Higher School of Economics (HSE) bachelor students in Russia.

Detailed Description
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The researchers aim to investigate the effectiveness of three types of educational interventions on overcoming COVID-19 vaccine hesitancy among the HSE bachelor students. The study design implies the comparison of three types of educational interventions which differ in the message that they deliver to the participants: the personal, the social, and a combination of the two. The effects of these interventions will be compared to the control group with no intervention. Participants in these three experimental groups will receive a link to an educational video about the benefits and costs of vaccination against COVID-19. The videos for the three groups will contain information about vaccination, but each of them will have a different focus. The participants will be hired on a voluntary basis. All the participants will sign the informed consent form, and the measures will be taken to ensure that their personal data will be protected.

Official Title
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Me or We? Emphasizing the Personal Versus the Social in Educational Interventions For Decreasing Vaccine Hesitancy

Conditions
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Vaccine Hesitancy, Communication

Intervention / Treatment
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* Behavioral: Personal intervention
* Behavioral: Social intervention
* Behavioral: Personal + Social intervention


Participation Criteria
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Eligibility Criteria
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Inclusion Criteria: HSE bachelor students from 18 to 25 years old, who agreed to participate in the study. Exclusion Criteria: Students who have got vaccinated already.

Ages Eligible for Study
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Minimum Age: 18 Years
Maximum Age: 25 Years

Sexes Eligible for Study
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All

Accepts Healthy Volunteers
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Accepts Healthy Volunteers

Study Plan
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How is the study designed?
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Design Details

Primary Purpose: Treatment
Allocation: Randomized
Intervention Model: Parallel Assignment
Masking: Single


Arms and Interventions

| Participant Group/Arm | Intervention/Treatment |
| --- | --- |
| No Intervention: Control Group<br>Participants do not undergo any intervention. Pre-and post data collection only. | |
| Experimental: Personal<br>Participants are exposed to the message about the personal benefits (and costs) of vaccination which refers to their own safety, their freedoms, their worries about the well-being of their significant others. | Behavioral: Personal intervention<br>* Participants will receive a link with an invitation to watch a 10-minute educational video about the personal benefits and costs of vaccination against COVID-19. They will also go through pre-and post-test data collection.<br>|
| Experimental: Social<br>Participants are exposed to the message about the social benefits (and costs) of vaccination which refers to public safety, the well-being of others in their community, the vulnerable groups, etc. | Behavioral: Social intervention<br>* Participants will receive a link with an invitation to watch a 10-minute educational video about the social benefits and costs of vaccination against COVID-19. They will also go through pre-and post-test data collection.<br>|
| Experimental: Personal + Social<br>Participants are exposed to the message about both personal and social benefits (and costs) of vaccination. The message alludes to personal safety as well as public safety and the strain on the healthcare system associated with the uncontrollable spread of the virus. | Behavioral: Personal + Social intervention<br>* Participants will receive a link with an invitation to watch a 10-minute educational video about both personal and social benefits and costs of vaccination against COVID-19. They will also go through pre-and post-test data collection.<br>|

What is the study measuring?
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Primary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Real vaccination status | Participants report whether they have got vaccinated against COVID-19. | 1-3 months | 

Secondary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Knowledge, attitudes, and self-reported behaviors | Participants will be given a questionnaire to test their knowledge, attitudes towards vaccination, and self-reported behaviors surrounding vaccination and safety protocols. The questionnaire will be designed by the researchers. | 1-3 months | 

 Terms related to the study
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Keywords Provided by Centre Hospitalier Valida
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vaccine hesitancy, education, COVID-19 vaccine