Improving Health Awareness Using Social Network Interventions

Study Overview
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Brief Summary
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The overarching hypothesis of our study is that social network interventions using artificial intelligence and social media can be used to increase population awareness about health issues. The overarching objective is to improve population awareness on multiple relevant health issues using social network interventions (SNI) and estimate the effect by conducting randomized control trials. Increase population awareness about organ donation in California, especially among minorities

Detailed Description
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The population of California will be stratified into demographic environments which are groups of ZIP Codes of similar cultural, socioeconomic, and ethnic/racial factors. Digital markers of population awareness about organ donation will be estimated from publicly available online conversations of users in social media. A clustered randomized control trial will be conducted and ZIP Codes from each demographic environment will be randomly assigned to control and intervention arms. Digital educational materials about organ donation will be exposed to online users in social media belonging to ZIP Codes assigned to the intervention arm.

Official Title
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Improving Health Awareness Using Social Network Interventions

Conditions
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Health Knowledge, Attitudes, Practice

Intervention / Treatment
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* Behavioral: Digital Sensors for Population Awareness about Health Issues using Social Media


Participation Criteria
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Eligibility Criteria
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Inclusion Criteria: Have a California zip code. Be a Facebook user
Sexes Eligible for Study
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All

Accepts Healthy Volunteers
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No

Study Plan
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How is the study designed?
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Design Details

Primary Purpose: Other
Allocation: Randomized
Intervention Model: Parallel Assignment
Masking: Double


Arms and Interventions

| Participant Group/Arm | Intervention/Treatment |
| --- | --- |
| Placebo Comparator: Control<br> | Behavioral: Digital Sensors for Population Awareness about Health Issues using Social Media<br>* A clustered randomized control trial will be conducted and ZIP Codes from each demographic environment will be randomly assigned to control and intervention arms. Digital educational materials about organ donation will be exposed to online users in social media belonging to ZIP Codes assigned to the intervention arm<br>|
| Experimental: Intervention<br> | Behavioral: Digital Sensors for Population Awareness about Health Issues using Social Media<br>* A clustered randomized control trial will be conducted and ZIP Codes from each demographic environment will be randomly assigned to control and intervention arms. Digital educational materials about organ donation will be exposed to online users in social media belonging to ZIP Codes assigned to the intervention arm<br>|
| Experimental: Optimal<br> | Behavioral: Digital Sensors for Population Awareness about Health Issues using Social Media<br>* A clustered randomized control trial will be conducted and ZIP Codes from each demographic environment will be randomly assigned to control and intervention arms. Digital educational materials about organ donation will be exposed to online users in social media belonging to ZIP Codes assigned to the intervention arm<br>|

What is the study measuring?
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Primary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Change the number of organ donor registration | Measures: number of registrations at Donate Life web page. | 3 years | 

Secondary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Change population awareness about health issues | Measures: number of clicks and impressions on the ad. | 3 years |