Vaccine Social Media Randomized Intervention Trial

Study Overview
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Brief Summary
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This study will assess the effectiveness of social media website devoted to vaccines to change immunization knowledge, perceptions and behavior. If effective, this intervention will represent an innovative, low cost and broadly applicable resource to reduce parental vaccination concerns. The study has two hypothesis: Parents receiving usual care plus social media website will demonstrate higher early childhood immunization rates to parents receiving either usual plus non interactive website or usual care only. Parents receiving usual care plus social media website will demonstrate positive changes in knowledge, attitudes and beliefs supporting vaccination compared to parents receiving either usual care plus non-interactive website or usual care only.

Detailed Description
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Participants will be enrolled in the study, stratified based on hesitancy and randomly assigned to 1 of 3 study arms and followed for 1-2 years.

Official Title
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Randomized Intervention Trial to Evaluate a Vaccine Social Media Website

Conditions
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Communicable Diseases

Intervention / Treatment
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* Behavioral: Social Media plus information pages
* Behavioral: Vaccine Information Pages


Participation Criteria
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Eligibility Criteria
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Inclusion Criteria: Women >20 weeks Pregnant (including parents of children up to 1 year of age). >18 years of age Exclusion Criteria: Non english speak Do not intend to use Kaiser insurance for the child

Ages Eligible for Study
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Minimum Age: 18 Years
Maximum Age: 60 Years

Sexes Eligible for Study
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Female

Accepts Healthy Volunteers
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Accepts Healthy Volunteers

Study Plan
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How is the study designed?
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Design Details

Primary Purpose: Prevention
Allocation: Randomized
Intervention Model: Parallel Assignment
Masking: Single


Arms and Interventions

| Participant Group/Arm | Intervention/Treatment |
| --- | --- |
| Experimental: Social media plus information pages<br>Participants will have access to the vaccine social media website with information pages and social media features including discussion forums, blogs, chat with an expert, and ask an expert. | Behavioral: Social Media plus information pages<br>* Participants will receive access to the study vaccine website information pages and social media feature including blogs, discussion forums, expert chats, and ask an expert.<br>|
| Experimental: Information Pages<br>Participants will have website access to vaccine information pages. | Behavioral: Vaccine Information Pages<br>* Participants will receive access to the study vaccine website information pages.<br>|
| No Intervention: Usual Care<br>Participants will not have access to the vaccine website. They will receive pediatric care as usual. | |

What is the study measuring?
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Primary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Days under-immunized | Days under-immunized is a metric to identify immunization delay. For each vaccine dose calculate the difference between when the vaccine dose was actually administered and when the vaccine dose should have been administered according to the Advisory Committee on Immunization Practices (ACIP) schedule. That difference is summed across all doses and vaccines for a total number of days under-immunized for each child. Total days under immunized was calculated 200 days after life or after enrollment. If someone had 0 days at that time they were considered up to date. | 2 years | 

Secondary Outcome Measures

| Outcome Measure | Measure Description | Time Frame |
| --- | --- | --- |
| Knowledge, Attitudes and Beliefs about immunizations | Knowledge, attitudes, and beliefs will be measured with a survey at up to 3 time points during the study: 1) Initial enrollment in the study, 2) child's ag=4-6 months and 3) child's age=11-13 months. | Baseline, Child age 3-5 months, Child age 12-15 months | 

 Terms related to the study
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Keywords Provided by Centre Hospitalier Valida
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Social Media, Vaccine, Immunization