Query: Where was the Telugu film industry ranked in 2012 in India in comparison to Bollywood?
Context: Although not a purely music oriented event, Numaish, a popular annual exhibition of local and national consumer products, does feature some musical performances. The city is home to the Telugu film industry, popularly known as Tollywood and as of 2012[update], produces the second largest number of films in India behind Bollywood. Films in the local Hyderabadi dialect are also produced and have been gaining popularity since 2005.