Query: What was the advertising budget of the new paper?
Context: The new paper was intended to add a readership of 'social radicals' to the Herald's 'political radicals'. Launched with an advertising budget of £400,000 the brash new paper "burst forth with tremendous energy", according to The Times. Its initial print run of 3.5 million was attributed to 'curiosity' and the 'advantage of novelty', and had declined to the previous circulation of the Daily Herald (1.2 million) within a few weeks.