Query: What value did Forbes place on Arsenal in 2015?
Context: On 10 March 2016, a single share in Arsenal had a mid price of £15,670, which sets the club's market capitalisation value at approximately £975m. Most football clubs aren't listed on an exchange, which makes direct comparisons of their values difficult. Business magazine Forbes valued Arsenal as a whole at $1.3 billion in 2015. Consultants Brand Finance valued the club's brand and intangible assets at $703m in 2015, and consider Arsenal an AAA global brand.