Query: Outside of sun exposure in what circumstance did pigment made from rubia tinctorum fade?
Context: Red dye for the clothing of ordinary people was made from the roots of the rubia tinctorum, the madder plant. This color leaned toward brick-red, and faded easily in the sun or during washing. The wealthy and aristocrats wore scarlet clothing dyed with kermes, or carmine, made from the carminic acid in tiny female scale insects, which lived on the leaves of oak trees in Eastern Europe and around the Mediterranean.