Query: How Does Cision Compare to Traditional PR Tactics?
Context: Traditional PR tactics are like fishing with a net; you cast it wide and hope to catch something. Cision, on the other hand, is like fishing with a spear — targeted, precise, and effective. The old-school approach of sending out press releases to a general list and hoping for the best is outdated. Cision flips the script by using data to identify the right journalists and influencers who are most likely to be interested in your story.