Query: Why choose a custom built WordPress site, over a pre-built theme?
Context: Prebuilt themes and templates are great for a personal blog or a small business.   However, for any business looking to achieve more, they can be very limiting.   Brands frequently find they outgrow them, as the lack of flexibility and scalability become more apparent.   They’re often slow and bloated, and the better quality ones are used by so many websites, that yours looks like so many others.