Query: What was the name of the firm commissioned to build The Traymore Hotel?
Context: Begun in 1879 as a small boarding house, the hotel grew through a series of uncoordinated expansions. By 1914, the hotel's owner, Daniel White, taking a hint from the Marlborough-Blenheim, commissioned the firm of Price and McLanahan to build an even bigger hotel. Rising 16 stories, the tan brick and gold-capped hotel would become one of the city's best-known landmarks.