Query: What is the role of blogging in SEO?
Context: Blogging helps in improving the SEO strategy only if optimization is the objective. A website with quality content and answers to search questions has more chances for a higher ranking in search engines. So, having blogs with answers in rich quality content for popularly search topics are considered as an authentic source for those search topics. Moreover, if backed up with on-page SEO strategies, then search engines get hold of those blogs more seamlessly.