Query: What is the Japan Broadcasting Corporation called?
Context: The Nippon Hōsō Kyōkai (NHK, the Japan Broadcasting Corporation) began conducting research to "unlock the fundamental mechanism of video and sound interactions with the five human senses" in 1964, after the Tokyo Olympics. NHK set out to create an HDTV system that ended up scoring much higher in subjective tests than NTSC's previously dubbed "HDTV".