Position: Digital marketing manager
Company: Yalantis
Category: Marketing
Experience required: 3y
English level: upper
Published: 2022-12-01T00:00:00+02:00

Our Yalantis Marketing Department is on the hunt for an experienced and result-oriented digital marketing manager who could boast excellent leadership and communication skills to take our global customer acquisition strategy to a new level.

This role requires being a creative visionary and a pragmatic executor at the same time.

**You’re our perfect match if you’re:**

- used to ever-changing stakeholder’s requirements and are capable of organizing processes and optimizing programs where there is chaos;
- your work approach implies relying on data heavily, and you’re motivated to work towards measurable results;
- you approach a complex task with curiosity, which motivates you to seek non-trivial solutions;
- you could describe yourself as a T-shaped marketer who’s experienced in both inbound and outbound techniques and who virtuously combines free and paid lead acquisition channels;
- is good enough at people management (as you’d need to put people together and form project teams for every promotional campaign).


**In more plain terms, we’re looking for a person who has the following qualifications:**

- 3+ years full-time experience in a digital marketer role and a proven track record implementing marketing strategies by using content, email marketing, SEO, PPC, cold outreach, and other;
- Experience doing competitor and market research, creating ICPs and buyer personas,
- Experience designing buyer journey maps, as well as analyzing user flows and user behavior patterns;
- Ability to supervise the process of creating SEO-optimized content (blog content, conversion copy for landing pages)
- Experience working with US and EU target audiences;
- Familiarity with CRM systems (Hubspot, Pipedrive, Salesforce, etc.), research tools (Zoominfo, Sales Navigator, CrunchBase, etc.), and cold outreach tools (Reply.io, Expandi, Snov.io), and web analytics tools (GA, CrazyEgg, Hotjar, etc.)
- Clear understanding ROI best practices with marketing operations;

**Would be a significant plus:
**
- B2B marketing knowledge;
- Experience in fintech, healthcare, IoT domains;
- Experience promoting custom solution development, IT consulting, or team augmentation services;
- CRO knowledge — i.e. you have experience designing and optimizing landing pages;
- Background in copywriting and/or proofreading (to be able to validate sales and marketing copy from time to time) ;
- Fluent English (C1-C2);
- Expertise working with sales teams;
- Have experience configuring/migrating to GA4.

You’ll work in close cooperation with our delivery, sales and account, marketing experts within the so-called extended solution group and, thus, drive our sales and marketing initiatives. You’ll report directly to the company’s marketing director and CEO.

Likewise, you’ll be responsible for growing MQL leads through inbound and outbound channels (SEO optimized articles and landing pages, paid campaigns, cold outreach through email and LinkedIn, and so on). More specifically, you’ll be directly involved in:

- Conducting effective market researches and competitor analysis to define business opportunities and form a unique value proposition in response to these opportunities;
- Strategizing and executing domain- and/or industry-specific marketing campaigns that are aligned with the company’s long- and short-term plans and are aimed at increasing the awareness about the Yalantis main service line and boosting our sales;
- Curating the content creation process within our inbound marketing initiatives — proofreading and editing copy, conducting SEO research to form a content strategy, prepare appealing and comprehensive media, etc.;
- Working to create value-backed marketing and sales collateral that’s to boost conversations and increase sales;
- Analyzing your campaign performance and identifying future marketing opportunities and focus for campaigns;
- Establishing efficient collaboration strategies with our delivery, marketing, and sales team members;
- Scaling marketing campaigns while still assuring their cost-effectiveness;
- Owning and handling marketing backlog in Jira.
- Your primary and only KPI is MQLs.


**What you’ll get from working with us:**

- great compensation and social packages
- medical insurance
- opportunities for professional growth and support for skills development
- full reimbursement of certifications
- the best networking opportunities with international clients
- knowledge sharing atmosphere
- team buildings and corporate activities
- special corporate currency and merch store
- full financial and legal support for private entrepreneurs
- relocation program for contractors