Position: Monetization manager
Company: Murka
Category: Marketing
Experience required: 2y
English level: upper
Published: 2022-08-01T00:00:00+03:00

As an experienced Monetization Manager, you will strategically design, build, and maintain a thriving free-to-play game economy. The role requires using the methodologies of economics, sociology, and business intelligence.

RESPONSIBILITIES:

-Drawing up and monitoring the implementation of the monthly and quarterly plan of monetization impacts for the project based on business plans and data analysis.
-Interaction with product teams on planning, development and testing of the functionality necessary for the direction.
-Constant monitoring and analysis of key metrics in the direction (LTV, ARpU, Revenue, eCPM, Retention).
-Monitoring of the mobile games and advertising market in search of new ideas and technologies.
-Together with a creative team, creating new concepts for monetization offers and features for user retention. Consider different behaviors of different user segments.
-Generating hypotheses for experiments to maximize the performance of different user segments.

REQUIREMENTS:

-Analytical mind, the ability to work with large amounts of information, the ability to draw conclusions and identify patterns.
-The ability to suggest new things and look for opportunities, and not wait for formalized tasks.
-1+ year of work in the Internet /mobile marketing sphere or CRM experience with different user segments within one application.
-Management of teams up to 7 people.
-Facilitation and conflict resolution skills.
-High skill in Excel/Google Sheets.
-Confident knowledge of the English language (not lower than Intermediate Strong).

Will be a plus:

-acquaintance with the basics of behaviorism;
-knowledge of BI systems: Tableau, BigQuery, SQL;
-knowledge of Jira, Wiki.