Position: Product Marketing Manager
Company: Titu Blockchain
Category: Marketing
Experience required: 3y
English level: upper
Published: 2023-01-01T00:00:00+02:00

We are looking for Product Marketing Manager 
Remote
Dubai
Full-time
$4000-6500

What will be your responsibilities:

📌 Study company products

📌 Translate technical details into benefits for the user

📌 Follow and analyse market trends to position products

📌 Develop product marketing strategies (pricing, advertising, product launching)

📌 Craft compelling messages across marketing channels (landing pages, ad campaigns)

📌 Work with various teams (design, content, acquisition, product, sales) to implement strategies

📌 Test marketing product features, releases, and ad copy

📌 Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Some of the things you’ll do:

🖊 Seamlessly transition from developing a high-level strategy one day to rolling up your sleeves to get things done the next - this can be anything from writing copy to conducting your own analysis.

🖊 Deeply understand our target customers and the competitive landscape: use quantitative and qualitative data to understand what they need and where the incumbent products available today aren’t cutting it.

🖊 Partner with engineering, design, marketing, and business teams to develop and execute GTM plans to launch new products and support continual adoption and awareness of existing ones. You’ll be responsible for positioning, audience segmentation, key value propositions, and channel strategy.

🖊 Build a strong relationship with the Marketing team to develop advertising, landing pages, public relations outreach, emails campaigns, case studies, and social posts relating to your products.

🖊 Test, learn, and iterate - it is early days for us and we are open-minded to what the “best” strategy or process will be.

You should:

📝 Have 4+ years experience in a marketing, growth, or product role, ideally within tech and financial services (fintech experience is a plus)

📝 Consider yourself a marketing generalist. You are as comfortable discussing a social media or email campaign as you are conducting customer research and defining a product’s go-to-market strategy

📝 Pride yourself in being able to influence others and work cross-functionally effectively

📝 Know how to prioritize and create long-form documentation to explain your decisions.

Enjoy storytelling through numbers and testing your assumptions (experience with data analysis and SQL is a big plus).

📝 Be passionate about solving problems for startup founders. You are excited to talk to users about their financial needs.


Join us!