Position: Chief Marketing Officer (CMO)
Company: Velas
Category: Other
Experience required: 5y
Published: 2022-04-01T00:00:00+03:00

**High-level Responsibilities**
Vision and Strategy: You will develop a compelling, integrated marketing strategy to drive client acquisition, engagement, loyalty, and retention.

Team and People Management: You will build and lead a global, remote-only marketing team and guide its day-to-day operations.

Data and Decisions: You will experiment and adapt based on data. You will continually understand the changing market and competitive landscape and uncover new opportunities.

**Responsibilities:**
- Plan and execute a go-to-market strategy with a focus on appearing crypto startups & SMEs
- Structuring of the positioning, messaging, and value proposition
- Lead research and implementation of ads and sponsorships across social networks, search, podcasts, newsletters, and other channels
- Keep up on the latest trends, and changes and draw insights and actionable steps for consistent improvement from the social media activities.
- Staying aware of new trends and hot topics, conducting research, and knowing how to leverage these for marketing priorities
- Community Engagement and moderation across different channels in Twitter, LinkedIn, Facebook, and Telegram
- Working cross-functionally with content production and other Velas teams

**Required Skills & Experience:**
- Fluent English
- 4+ years of marketing department management on traditional financial markets or the cryptocurrency industry
- The aesthetic experience with visuals and design.
- Exposure to senior leadership and experience in stakeholder management
- Strong understanding of cryptocurrency/blockchain-related terminologies and trends and a strong interest in crypto
- Deep knowledge and understanding of the blockchain market and its audience
- Strong interpersonal and networking skills
- Must possess excellent time management and prioritization skills