Position: Head of Online Marketing for the Brain Training App
Company: MoveUp
Category: Marketing
Experience required: 5y
English level: upper
Published: 2023-08-01T00:00:00+03:00

The company is a personalized training app that empowers more than 20 million people all over the world in staying brain healthy and happy in their lives.

We collaborate closely with scientists and universities to achieve the best results possible. Our engaging apps have received awards from major health insurance companies, such as the AOK, funded by the German Federal Ministry of Health. Also, we've been awarded by Apple and Google as one of the best apps available.

To improve the training experience our app provides and make the product more effective and engaging to users and patients.

*Role and Responsibilities*

Lead the Paid Growth campaigns for mobile and web user acquisition
Be responsible for reaching ROAS goals
Oversee and run performance marketing campaigns on the following channels (GAC, ASA, Native, Social…)
Manage and ideate creatives together with designers and copywriters for ad copy, content, landing pages
Continuously incorporate the latest learnings into new growth experiments following a rapid experimentation approach (we use Hacking Growth by Sean Ellis)
Run A/B tests to experiment with new ideas
Be your own user, assure the quality of the product, and become one of the experts in cognitive training
Live with a Growth mindset – constantly look for learning opportunities for yourself and the team
Work closely with colleagues from Product, Business Intelligence, Customer Care, and CRM
Join the Growth and Product teams to collaboratively help millions of users and patients to stay fit


*Who you are and what you have done*

You have a deep personal interest in BRAIN TRAINING and SELF IMPROVEMENT
You speak English with excellent written and oral communication skills.
You have at least 2 years of working experience in Performance Marketing
You are a passionate learner
You have personal experience as a user of digital health, education, or productivity apps
You have personal experience as a user of digital games
You are located in the timezone CET +/ 2h
You have strong problem-solving skills
You have a deep interest in analyzing engagement, retention, and other behavioral data
You are well organized and have good project management skills. You can multitask and manage multiple tasks concurrently.
You are a team player and love to help out your colleagues.
Bonus: You have experience with Games or Gamification
Bonus: You have experience or talent with UX or Visual Design
Bonus: You have knowledge of SQL, R, or Python


*Our offer*

Get the opportunity to have an impact on people’s lives on a subject that really matters to society
Join a team of experienced and open colleagues
Work partially or fully remote
Have flexible working hours
If you prefer regularly working in the office, a desk can also be provided in our Berlin office


Ready to have an impact? Contact me :)