Position: Senior Marketing Specialist
Company: Matic
Category: Marketing
Experience required: 2y
English level: upper
Published: 2022-02-01T00:00:00+02:00

**The importance of this role**

The Senior Marketing Specialist is an integral role responsible for supporting digital campaign production and execution at Matic. As a member of the Growth Marketing team, you will use your technical experience to support the operations of our marketing tech stack, lead the development of enhancements, and utilize your insights to help drive actionable business decisions.
Your work will directly touch all phases of the customer marketing journey.

**Tools we use**

- Iterable Email Marketing Platform
- G Suite Applications
- Tableau and Metabase (SQL)
- Atlassian Jira and Confluence


**Your Responsibilities**

Campaign Processing
- Manage intake and processing of acquisition campaign files; troubleshoot and resolve discrepancies as needed
- Create weekly and monthly cohorts for campaigns and generate reports
- Assist with file requirements for new campaign launches
- Understand the full picture of digital marketing at Matic, including the customer experience as well as the technical setup in order to support operations as needed

Mar-Tech Support
- Be Marketing’s subject matter expert on Matic’s mar-tech platforms
- Work with Product, Engineering, and DevOps on enhancements, third-party integrations, and updates to data structure needed to optimize digital strategies
- Oversee implementation and utilization of all tech updates with the campaign production team

Campaign Production
- Configure and warmup new email IPs or domains
- Manage QA process for complex workflows
- Build and manage automated workflows

Analysis/Reporting
- Monitor campaign reports ensuring automated workflows execute as intended
- Manage email deliverability and sender reputation, bounce/blocks reports, and resolve any issues
- Conduct high-level analysis on campaigns to highlight optimization opportunities

**Must-have skills**

- BA/BS Degree or Technical Equivalent
- 2+ years experience in Marketing Ops or Digital Marketing role
- Experience with marketing automation and customer relationship management platforms
- Ability to analyze the performance of digital marketing and translate the data into actionable steps
- Knowledge of database structure, data relationships, file management, import and export processes
- Demonstrated ability of learning and acquiring new skills quickly, as well as the ability to understand and use new technologies
- Strong attention to detail, well organized, and able to prioritize numerous projects from ideation through execution
- Self-starter. Able to put ideas and discussion points into action
- Highly motivated. Must be able to drive change and progress
- Very strong English oral and written skills including an understanding of the grammatical structure

**Benefits**

- Unlimited Paid Time Off (personal, sick, maternity/paternity leave)
- Hybrid office: you can work from home/office for a few days per week
- Medical insurance for you (100% of coverage) and for your spouse/kids (50% of coverage)
- 1300$/year for self-development: education, online courses, conferences, English lessons, books, etc (50/50 coverage) or health maintenance
- Lunches coverage (130 UAH per working day)
- Accounting support (100% coverage)
- Continuous feedback culture: systematic 1-1 with your manager, performance review meetings every 6 months, and yearly compensation review
- Alternative coffee and specialty beans in the office :)