Position: Content Lead
Company: Svitla Systems
Category: Other
Experience required: 5y
English level: fluent
Published: 2023-06-01T00:00:00+03:00

**The Opportunity**
Svitla Systems is looking for an experienced, passionate Content Lead focusing on the B2B IT sector responsible for planning, developing, and managing digital content as part of our growing and ambitious Marketing Team. The Content Lead is expected to establish expert-level content that drives the highest customer engagement and satisfaction to accelerate Svitla’s growth on the global scene. You will constantly collaborate with internal and external stakeholders to create and manage professional, usable, demanded, sharable, and discoverable content online.

**Requirements:**
 
Previous experience as a Content Manager with solid copywriting background.
Advanced writing and editing skills.
An advanced level of English and flawless literacy (mainly written) is mandatory.
Experience in team management or working with a group of copywriters who you managed to get tasks done.
Proficiency in creating engaging content that is well-researched, structured, and supported by necessary data.
Knowledge and understanding of keyword use and SEO.
Advanced written and verbal communication skills (your performance will depend significantly on communication with other Svitla teammates).
Highly creative and imaginative.
Strong analytical skills and attention to detail.
Familiarity with content management systems.
Persistent in reaching established goals within deadlines.
Ability to multitask and prioritize multiple assignments based on business objectives.
Ability to share a portfolio of relevant work and projects.

**Nice to have:**

An avid interest and/or background in the IT/technology industry.
Experience working with the US/EU markets.

**Responsibilities:**

Ideation: create a content plan based on our offering specifics, audience interests, and competitor analysis; develop ideas for blog content, guest articles, ebooks, case studies, service offerings, and other content assets.
Manage the content creation process: work closely with the SEO manager, copywriters, tech leads, proofreader, designer, and web developers to produce and publish high-quality content in accordance with the plan.
Manage the company blog: upload content via the content management panel, ensure it is well structured and formatted, and create blog categories.
Supervise in-house and freelance writers: create content briefs, ensure the content is created within deadlines, match requirements, and our standards, and assist copywriters in professional development.
Content performance analytics: analyze data from previous campaigns, blog posts performance, and audience behavior, documenting what works and what doesn’t.
Run content audits: update underperforming and outdated content based on new industry data, best content writing practices, SEO data, and comparison against competitive content.