Position: Senior Marketing Manager
Company: UaMaster
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2022-01-01T00:00:00+02:00

Job Duties:
Works in close collaboration with CMO in order to develop and implement Annual Marketing Plan according to long-term Marketing Strategy of the company
Oversees Brand Strategy, develops and executes annual brand development plan 
Develops and implements full cycle of email marketing campaigns based on company goals and market analysis to potential and existing customers
Manages company database of potential, existing and former customers, as well as doctors and clinics (partners with work with)
Initiates the development and responsible for launch of content campaigns together with content writers/managers
Responsible for all company’s social media pages and their proper performance (directly or through SMM Manager)
Provides regular  reporting on all marketing KPIs and campaign activities
Manages lead generation campaigns with multiple target audiences and coordinates collaboration with Sales/Business Development teams on proper “leads” conversion
Oversees company website, SEO strategy,  continuous growth and development of it according to Annual Marketing Plans
Works in marketing automation platforms (e.g. Hubspot, Marketo or others) in order to ensure proper “Customer Journey” and lead generation through inbound marketing instruments
Oversees regular content production (video/photo) and its proper usage at our social media platforms (YouTube, Facebook, Linkedin)
Leads market research for the company (market environment, competitors, trends, etc.) as well as research (surveys, polls, etc.) of existing company clients/partners
Organizes “turn key” company participation and representation at industry conferences. Collaborates with Sales/Business Development teams to generate leads through those events.
Requirements:
Master or Bachelor degree in Marketing, Economics or Management
Worked as Brand or Senior Marketing manager for at least 3 years
At least 5 years of digital marketing experience in a similar roles
Proficiency (confident user) with at least one email marketing platform (Mail Chimp, Hubspot, SendPulse, Unisender etc.)
Good people skills and ability to lead teams of 3+ people
Experience with marketing automation and overall understanding how it works
Experience in creating “Customer Journey” maps and campaigns implementation according to it
Deep knowledge of social media and how to grow audience there
Solid experience of doing digital marketing at global markets (preferably N.America and Europe)
Knowledge of English at advanced level
The company offers:
Full-time position in a fast growing business of biotechnology
Excellent professional and career opportunities
Open-minded executive management
Friendly and supportive team
Intellectually stimulating training from the best providers in the biobanking field 
Fully paid vacation and sick leave
Competitive compensation and health insurance