Position: Digital Marketing Specialist
Company: Geniusee
Category: Marketing
Experience required: 2y
English level: upper
Published: 2022-10-01T00:00:00+03:00

Join the internal Geniusee team to create and test fascinating strategies to conquer the top platforms and build the brand of Geniusee.

Our mission at Geniusee is to help businesses thrive through tech partnerships and strengthen the engineering community by sharing knowledge and creating opportunities🌿
We care about Trust, Partnership, Transparency, and Responsibility. We offer a safe, inclusive and productive environment for all team members, and we’re always open to feedback💜

**About the project:**
Join the internal Geniusee team to create and test fascinating strategies to conquer the top platforms and build the brand of Geniusee. We are looking for an ambitious Digital Marketing specialist to run effective advertising campaigns on top platforms, implement new ad technologies, experiment with funnels, and improve business performance. Geniusee is an excellent place to implement your skills and grow as a strategic leader.

**What you will need:**
● You have 2+ years experience in digital marketing and a proven track record (or reference) implementing marketing strategies by using content, email marketing, SMM, SEO, PPC, cold outreach, and others;
● You’re ready and have the willingness to take full responsibility, generate ideas for solving marketing problems
● You speak and write English on an advanced level;
● You have expertise using web analytics (e.g.: Google Analytics, Hotjar, etc.) to measure and analyze data and key metrics with the ability to interpret the data into reports and recommendations;
● You have experience designing buyer journey maps, as well as analyzing user flows and user behavior patterns;
● Working with US and EU target audiences is a part of your daily routine.

**What will be a plus:**
● Experience in HR marketing and PR;
● Understanding of project management.

**What will you do:**
Actively сontribute to marketing strategy to improve overall CRs:
● Email marketing automation and nurturing leads
● Lead generation support
● Conceptualize, implement and optimize all upper-funnel user journeys (from ad to landing page)
● Lead the execution of A/B tests wireframing, assets development, tests results analysis
● Set up needed tracking parameters and tools. Make regular check-ups of how it works
● Conduct competitive analysis to use for benchmarking purposes

Working with the sales team:
● Develop targeted sales marketing strategies, presentations, and events.
● Collaborate with cross-functional teams to lead creative brainstorming sessions.
● Contribute insights about our customer needs and experiences to help create content that reflects the brand and improves our marketing efficiency.

PR activities
● Events research and presence
● Building partnerships with the technological and the target markets communities.

**We offer:**
● Competitive compensation depending on experience and skills;
● English classes;
● Exciting and challenging projects all over the world on a long-term basis;
● Flexible working hours;
● Career development opportunity;
● Health/Sports Benefits;
● Informal and friendly atmosphere, a lack of bureaucracy and micromanagement;
● Paid vacation (18 working days) and 10 sick leaves;
● Unlimited work from home (remote) or in the office.

**Reasons you will love working at Geniusee:**
● Employee-friendly working conditions
One of Geniusee’s core values is treating each team member like a trusted partner. You get to choose your work environment because you know yourself best.
● Teamwork beats distance
We put effort into maintaining a happy, friendly atmosphere within the team. We see each other at team meetups, workshops, G-talks, marathons, and other events.
● Excellent tools and equipment
You don’t have to worry about your work gear, Geniusee will provide high-quality hardware appropriate for your job description.