Position: Head of Content
Company: Luxoft
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2021-12-01T00:00:00+02:00

DXC Luxoft is a digital strategy and software engineering firm which provides bespoke technology solutions to transform businesses the world over. The company combines a unique blend of engineering excellence and deep industry expertise, specializing in automotive, financial services, travel and hospitality, healthcare, life sciences and media and telecommunications markets.
We're looking for an experienced Head of Content to join DXC Luxoft's global marketing team. Our ideal candidate is a detail-orientated self-starter who never misses a deadline without a bullet-proof reason and takes being accountable for the content creation process in their stride.
Responsibilities:
• Lead and inspire the development of first-class content: videos, infographics, blogs, and data visualization in order to ensure optimal delivery of content to target audiences across multiple channels.
• Working closely with portfolio marketing team and business to develop a content strategy based on business objectives, key messaging and GTM plans.
• Develop and oversee an integrated content strategy that encompasses channel selection and focus, editorial governance, and metrics to be applied and aligned with the business's overall objectives.
• Working closely with head of digital and social media to identify best performing content that helps achieve key marketing goals.
• Design and implement measurement systems that actively measure, manage, optimize and communicate the performance of the content.
• Oversee all the content and make sure it meets the key messages and positioning of Luxoft: social media communication, direct mail, email, interviews, collateral, speeches, recorded messages, newsletters and so forth.
• Making sure the website fully represent current offerings and latest messages.
• People management for copywriters in the team, 6 direct reports.
• Conducting content audits (qualitative and quotative analyses of all the content on a network of sites and social media accounts).
• Identifying key themes for though leadership content, aligning it with portfolio marketers.
• Hiring external industry writers and leading the work with them. Making sure the copy addresses the content goals and strategy and is aligned with DXC Luxoft tone of voice.
Mandatory Skills Description:
- Only English Native Speaker
• Experience of over 5 years working in a high ranking position in the field of content, preferably as a Senior Content Editor or Senior Content Marketer.
• Experience of successful leading the team of B2B content writers.
• Solid writing and editing skills in English
• Strong leadership and communication skills
• Time-management skills, ability to guide and motivate team members
• Standout idea generators and problem solvers with excellent communication and organizational skills.
• The analytical abilities necessary to gather key business and user insights, and apply their strategic planning skills to create a long-term vision for the content that's generated.
• The ability to compellingly communicate a brand's story, and a design sensibility to envision how content will be presented or distributed in formats other than text-based articles, such as infographics or multimedia presentations.
• The understanding of search engine optimization (SEO).
Languages:
English: C2 Proficient