Position: Growth Product Marketing Manager // B2B SaaS
Company: Oboard
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2022-12-01T00:00:00+02:00

We are looking for a talented and passionate Growth Product Marketing Manager to join our team. You’ll work closely with CMO on building an effective system of launching, promoting, and positioning Oboard’s products to target markets.

Hi there!
We're Oboard.io. We make OKR software that people love. 
Our OKR Board for Jira is the most popular and loved OKR plugin on Atlassian Marketplace. OKR Board for Salesforce is incoming along with our standalone web app, so 2023 will be big for us. That's why we're building a team to meet this challenge.

We are looking for a talented and passionate Growth Product Marketing Manager to join our team. You’ll work closely with CMO on building an effective system of launching, promoting and positioning Oboard’s products to target markets.

We need a person combining Growth and Product Marketing mindsets: you know the importance of messaging & value proposition and you know how to creatively find and test different acquisition approaches.
To be successful in this role, you should balance creativity, analytics and a deep understanding of users to rapidly execute your ideas. You are data-driven but are also comfortable with informed-risk taking when data is limited.
You will work closely with the product and sales teams to develop a deep understanding of our target customers and the challenges they face and use that knowledge to craft compelling messaging and positioning that resonates with the market.


As our Growth Product Marketing Manager, **you will:**
- Develop and execute marketing strategies that drive product adoption and usage
- Create product positioning and messaging that differentiates our products in the market
- Identify and pursue new growth opportunities
- Analyze market trends and customer feedback, conduct market research to identify customer needs and preferences to inform product development and marketing efforts
- Create and manage marketing efforts to reach and engage with potential customers
- Create and manage marketing plans, including budgets, timelines, and deliverables
- Analyze campaign performance and continuously optimize and improve marketing efforts to drive growth
- Measure and report on the effectiveness of marketing efforts

**Requirements:**
- 4+ years of experience in B2B product marketing, with experience in the SaaS industry
- proven record in launching and promoting products on wide geo markets (US, UK, LATAM)
- Strong track record of driving growth through successful marketing campaigns
- Experience working with data and analytics to inform marketing strategies
- Experience planning and executing product launches
- Ability to work collaboratively with cross-functional teams
- You have expertise in developing and executing go-to-market plans for new products, offers and features.