Position: User Acquisition Manager
Company: YRC
Category: Marketing
Experience required: 2y
English level: upper
Published: 2023-09-01T00:00:00+03:00

We are looking for a **Media Buyer** / **User Acquisition Manager** to join a product company, focusing efforts on generating leads in the blockchain and cryptocurrency sphere. This role involves working in the B2C segment with a focus on the Crypto vertical. The target markets for advertising campaigns will be the USA, Europe, United Arab Emirates, and Kazakhstan, and the preferred model for campaigns is Cost Per Action (CPA).

**What you’ll do:**
- Launch, analyse, and optimise advertising campaigns on various platforms, including Facebook, Instagram, Google, and Telegram.
- Build and maintain strong relationships with key partners and vendors to enhance campaign performance.
- Work with creative teams to develop and implement new approaches to creatives, providing technical tasks to designers.
- Stay up-to-date with industry trends and developments to ensure best practices are being implemented in campaigns.
- Provide detailed reports on advertising campaign performance.

**The main task of the position:**
- Organise and manage CPA marketing campaigns.
- Generate a minimum of 100,000 new app users per year.

**What you bring:**
- At least 2 years of experience as a Media Buyer in the crypto vertical.
- Proven track record in implementing B2C marketing strategies.
- Experience with Mobile app download campaigns and referral programs.
- Proficiency in managing campaigns on Facebook Ads, Google Ads, Instagram, Telegram, Mobile advertising, Push notifications, and Retargeting. Experience with Twitter will be a plus.
- Familiarity with CPA Affiliate Marketing.
- Good knowledge of creating landing pages and chatbots (e.g., ManyChat).
- Upper-intermediate or above the level of written and spoken English.
- Ability to provide reports on advertising campaigns, focusing on ROI.
- Experience in a Startup environment or with topics such as Blockchain, DLT, Tokenization, Cryptocurrency, or infrastructure connections, showing an understanding of crypto-business.
- Experience in managing a budget of up to $10,000 — $50,000 per month.
- Ability to implement successful conversion marketing programs and a deep understanding of identifying customer needs and industry trends to assist in planning and executing strategic marketing plans.

**About the project:** The project is a fintech application that combines blockchain, traditional banking, and DeFi functionalities, including payments, decentralised exchanges (DEX), borrowing, and investments.

**Company offer:**
- The position will be based on a B2B contract with a Non-Disclosure Agreement (NDA).
- Payment will be in cryptocurrency (USDT).
- The role allows for remote work with a high degree of autonomy.

**Interview stages:**
- Intro call (20 min).
- Final interview with CEO (30 min).

No test task.

**If you meet the requirements and are interested in the position, please send your CV for consideration.**