Position: Digital Marketing Manager
Company: PLVision
Category: Marketing
Experience required: 5y
English level: upper
Published: 2023-04-01T00:00:00+03:00

Our strong marketing team is looking for a **Digital Marketing Manager** with experience working in international B2B market and an avid interest in cutting-edge technologies. The role is focused on digital strategy implementation in order to drive demand for the company’s products and services and to strengthen its brand awareness in the target markets.

At PLVision you will get valuable experience while working in a productive environment with open and transparent communication and well-established processes. 

**Responsibilities:**
- Develop, implement, and continuously improve the digital strategy to promote the company’s brand and drive demand for the company’s services and products
- Work in close collaboration with the product marketing manager to design campaigns promoting the launch of new company offerings
- Collaborate with HR marketing to promote the company’s employer brand, events, and open vacancies in the labor market
- Develop, launch, analyze, and improve online advertising campaigns (PPC, remarketing, social media ads) to reach the goals of brand awareness and lead generation
- Manage the company’s website, lead the collaboration with web developers
- Track, analyze, and optimize the company website performance (Google Analytics), define initiatives to increase traffic and conversions
- Gather and analyze data about buyers, competitors, and market conditions to draw both qualitative and quantitative conclusions

**Requirements:**
- Experience working with B2B clients in North American, E.U. and/or Israeli markets
- 5+ years of experience in online advertising
- Strong knowledge of Google Ads, Google Analytics, LinkedIn and Facebook Ads
- Good knowledge of SEO
- Excellent analytical skills
- Strong organizational skills and the ability to effectively prioritize tasks
- Good knowledge of written and spoken English (at least Upper-Intermediate level)
- Ability to quickly understand technical concepts and trends, avid interest in technologies

**Would be a plus:**
- Experience working in the technology industry
- Google Analytics Certification, Google AdWords Certification
- Knowledge of Twitter advertising