Position: Head of marketing & sales, igaming
Company: Collins Cross
Category: Marketing
Experience required: 5y
English level: upper
Published: 2021-01-01T00:00:00+02:00

RESPONSIBILITIES
•	Responsible for leading and managing affiliate marketing, SEO, Copywriting, SMM (email, messaging, social networks (FB/TW/IG/TT/YB, etc.), Design, Graphics, UX, Acquisition, Retention, Re-marketing, Brand/PR/Reputation protection, and Casino Management.
•	Report directly to the CEO.
•	Manage mostly remotely based specialists/teams/functions (processes) of 7 people with a plan to scale up the teams up to 20 people.
•	Manage business for several (up to 20 geo’s) and languages (up to 4-5).
•	Lead and develop all Digital/ Performance/ Social Marketing Channels.
•	Responsible for all Digital Customer Acquisition and Retention areas. 
•	Plan out long-term testing and creative acquisition roadmaps. 
•	In charge of development and optimization of Bonus Matrix, Tournaments, Raffles, other gamification and engaging techniques.
•	Build, plan and implement traffic acquisition strategy. 
•	Manage analysis of marketing initiatives, identify short-term and long-term goals, and measure (ROI) for all marketing programs.
•	Ensure optimization and oversee SEO & PPC initiatives by maintaining a high-ranking presence online.
•	See the big picture and be able to allocate budgets and make decisions based on short- and long-term business goals. 
•	React to user behavior or performance changes quickly and adjust strategy if needed to stay efficient.
•	Ensure consistency in visual design, brand messaging across all digital touchpoints.
•	Identify new opportunities or potential weaknesses/limitations of strategies and communicate this effectively to the team and other strategic partners.
•	Execute innovative strategies for marketing/sales plans and drive awareness, engagement, and customer satisfaction within the company.
•	Responsible for managing Email, SMS, Push, etc. campaigns. 
•	Establish and drive a communication calendar with regular analysis of performance.
•	Together with SEO and Copywriters devise a solid content roadmap and delivery.
•	Manage website UI/UX design together with a team of designers and front-end developers to ensure a good conversion rate and a fresh outlook.
•	Work closely with Operations and Customer Support to ensure new acquisitions are being maximized for ROI.
•	Cooperate Payment Methods, Risk and Fraud, Compliance, IT, Finance and other teams.


ESSENTIAL EXPERIENCE
•	6+ years' experience in a digital media role with gaming/gambling/betting know-how knowledge.
•	Experience in team leadership with strong business acumen.
•	Proven experience in working with complex brand engagements including technical campaign, implementation, management, optimization, and reporting.
•	Good working knowledge of SSP and Rich Media.
•	Deep Technical understanding of HTML/5, JavaScript, and current tracking technologies and challenges.
•	Understanding of dashboards (Tableau, Google Datastudio, etc.)
•	High developed skill to work with big data analytical tools (Excel (pivot, etc.), SQL, etc.)
•	Understanding of tools, principles of processing and compilation of different sources/formats/etc. of data. At least medium proven hands on experience.
•	A comprehensive understanding of online advertising campaigns, ad-serving technologies, tools, and tracking infrastructure in terms of all social networks, search engines, and mobile (WebView/iOS/Android applications).
•	Proven experience in Traffic Acquisition.
•	Understanding of infrastructure opportunities/challenges.
•	Strong continuous and growing resourcefulness.
•	Ability to scale Gross Gaming Revenues (Net Gaming Revenues) of the project.
•	Strong analytical skills.
•	Excellent English communication skills - both verbal and written.
•	Ability to work on a flexible (overtime) schedule.
•	Strong “hands-on” mentality and ability to research, try and use new approaches, tools, etc.
•	Strives for continuous growth, excellence, and development. 

WHAT WE OFFER
•	Ability to work remotely.
•	Growth potential to become the Head of Marketing for more brands. 
•	Competitive salary and a bonus scheme.
•	Access to professional development programs and trainings.
•	Joining an amazing team where ideas and expertise are valued.