Position: Head of regional marketing
Company: Leafio
Category: Marketing
Experience required: 2y
English level: fluent
Published: 2023-05-01T00:00:00+03:00

Leafio.ai is a leading provider of innovative retail optimization and automation solutions, leveraging advanced technology and analytics to drive operational efficiency and profitability for retailers. Our cutting-edge solutions are designed to optimize inventory management, demand forecasting, assortment planning, and promotional strategies. As the Head of Regional Marketing at Leafio.ai, you will play a crucial role in overseeing and managing the local regional marketing managers across the Latam and CIS regions, as well as leading partner marketing programs.

Job Summary:

We are seeking an experienced and dynamic Head of Regional Marketing to join our marketing team. In this role, you will be responsible for leading and coordinating marketing efforts across the Latam and CIS regions, as well as overseeing partner marketing programs. Your strategic guidance and leadership will contribute to driving brand awareness, customer engagement, and revenue growth in these markets.

Responsibilities:

Develop and implement comprehensive regional marketing strategies and programs in the Latam and CIS regions, aligned with overall company objectives and brand guidelines.
		
Lead and manage a team of local regional marketing managers, providing guidance, mentorship, and support to ensure consistent execution of marketing initiatives across the regions.
		
Oversee the planning, implementation, and evaluation of marketing campaigns, including digital marketing, advertising, events, PR, and social media, tailored to the specific needs of each region.
	
Collaborate closely with cross-functional teams, including sales, product management, and global marketing, to align marketing activities with business goals and ensure effective communication and collaboration.
	
Drive the development of marketing collateral, sales presentations, product materials, and localized content for the Latam and CIS regions, ensuring brand consistency and relevance.
	
Manage and optimize digital marketing channels, including SEO, SEM, email marketing, and social media, to maximize lead generation, customer engagement, and brand visibility.
	
	
	
Monitor and analyze marketing campaign performance, regional market trends, and customer insights to identify opportunities for growth and optimize marketing strategies.
	
Oversee the development and execution of partner marketing programs, including joint campaigns, co-marketing activities, and channel enablement initiatives.
		
Foster strong relationships with strategic partners, distributors, and resellers, working closely with them to drive joint marketing efforts and support business objectives.
		
Stay abreast of industry trends, competitor activities, and emerging technologies in the retail optimization space to provide insights and recommendations for continuous improvement.
	
Qualifications:

Master's degree in marketing, or a related field. 
	
Proven experience (8+ years) in marketing, including regional marketing management roles, preferably in the B2B Saas products.
			
Strong understanding of the Latam and CIS markets, including cultural nuances and business practices, with experience managing marketing activities in these regions as a plus.
	
Demonstrated success in developing and executing integrated marketing campaigns across multiple regions, including digital marketing, lead generation, content marketing, and events.
			
Experience managing and leading a team of marketing professionals, with a focus on fostering collaboration, mentorship, and continuous growth.
	
Proficiency in utilizing marketing automation tools, CRM systems, and web analytics platforms.
		
Excellent written and verbal communication skills in English and Ukrainian. Proficiency in Spanish and/or Portuguese is highly desirable.
	
Strong analytical skills and the ability to leverage data to drive marketing decisions, measure performance, and optimize campaign effectiveness.
	
Proactive and results-oriented mindset, with the ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
	
Exceptional interpersonal skills and the ability to build relationships with internal teams, external partners, and stakeholders across different regions.
	
Join us at Leafio.ai and lead our regional marketing efforts across the Latam and CIS regions as well as drive impactful partner marketing programs. Apply now and contribute to transforming the retail industry with our innovative solutions.