Position: Regional Marketing Manager
Company: PIN-UP
Category: Marketing
Experience required: 3y
English level: intermediate
Published: 2023-08-01T00:00:00+03:00

**PIN-UP Global** is an ecosystem of independent companies involved in the life cycle of various entertainment products. Ecosystem companies introduce innovative technologies, non-standard solutions for the development and scaling of products and services.

**Requirements:**
- Speaking English
- Experience in betting or gambling industry
- Significant experience in brand management (influencers, sponsorship, social media, media planning, media relations)
- Considerable experience in performance marketing (affiliate, media buying, programmatic)
- Experience in conducting qualitative, quantitative, and complex research
- Impressive analytical skills and ability to express good judgment based on a sound understanding of metrics & data
- Experience in managing a marketing budget with a critical focus on ROI
- Experience in managing a team and being able to delegate and mentor effectively
- **Experience working in UZ TR/ IN regions**

**Soft Skills:**
- Accountability and Integrity
- Adaptability and Independence
- Initiative and Result-Orientedness

**Responsibilities:**
- Develop and deliver a region-specific marketing plan
- Define and implement a communication strategy in the region
- Identify, evaluate, and realize opportunities for partnership, sponsorship, brand activation, and local advertising
- Lead the media planning across all core brand channels
- Assume responsibility for the marketing budget, including reporting, reconciliation, and day-to-day finance tasks
- Research the market, industry trends, competition, and brand customers
- Ensure compliance with the need of the target audience, market trends, and global guidelines
- Regular reporting (performance KPIs, media delivery/optimization, brand tracking)