Position: Chief Marketing (B2B)
Company: Cotano
Category: Marketing
Experience required: 1y
English level: intermediate
Published: 2020-10-01T00:00:00+03:00

You’ll work cross-functionally to elucidate and communicate the value of Cotano to larger organizations across a variety of touchpoints. The work you do will directly impact important business metrics, including Enterprise buyer awareness and consideration, upsell effectiveness, and programmatic expansion.

**What You’ll Do**
- **Strategy.** Build a 360° customer acquisition strategy by combining digital brand awareness and performance marketing campaigns (mostly focus on ABM).
- **Opportunity.** Identify an opportunity to solve the most important and valuable problems by Cotano products, and have direct input into the product roadmap.
- **Content.** Contribute in creation of content for websites, presentations, blog posts, landing pages and any other marketing materials (case studies, valuable posts and other forms of social proof).
- **Close.** Support the outbound and sales enablement initiatives to accelerate our close rates with new customers. Basically, earn the revenue with all the team.
- **Analytics.** Build the end-to-end analytics platform to implement data driven culture following an A/B approach.
- **Product.** Lead competitive and market intelligence in partnership with Product Management.

**What You'll Need**
- **Proven execution.** Experience developing ABM, content marketing and other B2B-relevant campaigns to win new customers.
- **Product Partnership.** Knows how to identify and bring to market products for which customers will pay big money.
- **Sales Partnership.** Knowledge of successful techniques that can help the sales team win enterprise customers.
- **Tools.** Hands-on experience with: Remarketing/Retargeting, SMM, PPC, copyrighting (you need to have posts that you can show). Experience with CRM software, like Hubspot, Salesforce would be a plus.
Analytics. Strong analytical skills and passion for good creativity. Strong in Google Analytics. Mixpanel and similar tools would be a bold plus.
- **Management.** Excellent organisational & communication skills, and strong ability to multitask with a clear delivery.
English. Strong written English.
- **Growth.** Willingness to continuously learn & grow.