Position: Marketing Specialist
Company: Uproad
Category: Marketing
Experience required: 2y
English level: fluent
Published: 2021-11-01T00:00:00+02:00

**Job Purpose**

As Marketing Specialist, you’ll help marketing managers develop and activate products, pricing, advertising and distribution strategies. You’ll assist with marketing and growth research, activation and administrative tasks. You’ll use your strong organizational and communication skills and attention to detail to ensure marketing and growth programs are efficiently and effectively executed. You’ll also own organic brand social media channels, and work with designers and copywriters on creative social promotion ideas that drive brand awareness and engagement.

**Responsibilities:**

Manage Social Channels (Instagram & Facebook)
Brainstorm ideas and create a plan for social media
Work with copywriter and designer on content creation
Get approval and schedule posts on Instagram, Facebook and Linkedin
Measure and analyze performance, provide reports, suggest improvements
Follow and implement appropriate social media trends. Grow follower base

Email Marketing (marketing and operational emails/pushes) - assist with creation process of direct messaging campaigns which includes
Describe idea and activation tasks in Confluence
Create tasks for copywriter and designer
Edit and iterate until the content is approved
Set up campaigns in Stripo and Braze, test them and schedule deployment
Analyze campaign performance and suggest improvements

Marketing & Growth Team Support
Manage marketing asset library and share drives
Promotion coordination
Manage contracting/new vendor processes
Manage invoicing needs
Work with Retention & Acquisition Manager - Web channel to support web page development and testing of approved design
Manage coupon site strategy and execution

**What we propose:**

US funded product start-up
Reliable and experienced marketing and product development teams
Regular releases
Competitive salary
Informal and friendly atmosphere
The ability to focus on your work: a lack of bureaucracy and micromanagement
Paid vacation (24 working days) and sick leaves
Medical insurance
English speaking club with native speaker

**Requirements**
1-2 years experience in Marketing
Degree in Communications, Marketing or related field.
Organized and efficient
Works well with others
Familiarity with paid, owned, and earned marketing B2C channels
You are highly goal driven and work well in fast paced environments.
Excellent communication & interpersonal skills.
Very strong English verbal and written communication skills
Experience in SMM and Email Marketing is a plus

**About Uproad**
Uproad is a start-up company having the mission to deliver next-generation Mobile applications in the tolling domain for the US consumer market (B2C). Based on GPS location tracking, the app provides cutting edge user experience to pay for tolls, receive toll alerts, calculate toll pricing for the given route, pay your bills, and much more. Since launching in the app stores back in March 2020, more than 50k users have installed the mobile app. The company aims to be a Nationwide provider in the US for tolling service for millions of users.

The mobile app is powered by AWS cloud-native backend built from scratch following modern microservice architecture, CRM and DevOps best practices.
Uproad is backed by the Kapsch Group, one of the tolling industry leaders in the US and European markets for decades.
As in every successful start-up, Uproad is growing fast. It’s an excellent time to contribute ideas you can bring and build the best possible engineering processes and tools. You will join a team of about 50 professionals distributed across three countries. Most of the engineering staff is located in Ukraine (Kyiv), making it easy to collaborate, learn from experienced teammates, and have a cool team atmosphere and colleagues’ support.