Position: Senior B2B Marketing Growth Manager
Company: KaaIoT
Category: Marketing
Experience required: 2y
English level: intermediate
Published: 2022-05-01T00:00:00+03:00

**Responsibilities:**
Attracting more business opportunities and new client leads
Creating and implementing new approaches to growing brand awareness and organic traffic
Ensuring our Blog/content performance and continuously optimize it; requires working closely with conversion rate optimization and user experience tracking
Experience with launching and optimizing brand marketing campaigns, aimed at increasing consumers’ awareness and understanding our brand
Working with our Web analytics to drive strategy and control implementation for disruptive growth in Google organic search (multi channel). Includes technical SEO and creating content roadmaps, as well as validating content and aligning it towards the SEO goals aimed at our brand building
Using created content to accelerate our marketing efforts by seeding it across channels and optimizing it for growth
Working on retention by leveraging content and product updates to prevent user churn

**Requirements:**
Prior 2+ years experience of marketing promotion of a SaaS/PaaS Product or an IT Services company to the US / EU market (Leading roles only)
Proven success record with statistics
Advanced or fluent English, writing and speaking
Experience with Organic-focused promotion rather than Ads-based
Comfort with changing directions and ambiguity – you have a strong initiative and have superb problem-solving abilities
Self-driven and willing to work across different tools and technologies
Willing to take on responsibility; attention to details and strong focus on result

**Would be a plus:**
Coordination or creating/sketching of Customer-facing content and Lead Magnets (presentations, datasheets, brochures, whitepapers, etc)
SEO optimization / Backlinks growth experience
Social media growth expertise for corporate SaaS/PaaS accounts

Technical skills (required):
Google analytics
G suite
Ahrefs/Semrush or other SEO tools

Technical skills (would be nice to have):
Google Data Studio
Pardot (Salesforce)