Position: Chief Marketing Officer (CMO)
Company: arrible.com
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2021-10-01T00:00:00+03:00

This person is a key hire who will be part of the Executive team and collaborate with the company's Sales and Processing teams to set and attain the company's strategic goals.

In this highly visible role, we are looking for an experienced strategic thinker who has strong communication, interpersonal, and managerial skills. This role requires deep knowledge of B2B marketing strategy with expertise in customer acquisition, customer relations, messaging & positioning, and managing the demand gen process while showcasing marketing ROI.

As part of the Executive Team, the CMO will support the organization's growth and exposure by owning all aspects of the Marketing Function (from PR to lead generation, digital, social, events, communications, and branding…) across California, Florida and Washington.

**Qualifications:**
+ 5 yrs in Marketing and Digital
- BA in Communications, Journalism, Public Relations, Marketing or related field
- Demonstrable success in developing efficient strategies and business plans for all aspects of marketing
- Strong understanding of budgets, business planning, and metrics tracking
- Experience with B2B tech startups (particularly marketing/advertising tech) is a plus
- Google Ads, LinkedIn Ads, and B2B tech experience are a plus

**Responsibilities:**
- Lead marketing team. 
- Create an efficient organizational structure providing leadership, inspiration and coaching to all team members
- Facilitate c-level discussions to establish long-term and short-term marketing roadmap and business strategic plan
- Develop and manage Marketing department budget for all states, and create and implement a comprehensive marketing strategy to grow the company brand through social media campaigns, lead generation, digital, branding, and communications in collaborations with Sales Leaders.
- Develop critical metrics and marketing reports for the executive team based on quarterly marketing OKRs that demonstrate the contribution to new customer growth and customer expansion revenue goals
- Responsible for all marketing assets, internal and external communications, and execution that elevates and improve outcomes, including: social media, company website, events, and press
- Manage PR campaigns to drive company objectives into the press
- Produce high-quality content for our customers such as market surveys, Webinars, Whitepaper, Case Studies, Blog, Videos, etc
- Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance Indicators) and adjust strategy & activities to achieve them