Position: Retention Marketing Specialist
Company: WhiteBit
Category: Marketing
Experience required: 2y
English level: intermediate
Published: 2022-12-01T00:00:00+02:00

WhiteBIT is an international fintech company with more than 600 professionals. As a cryptocurrency exchange, WhiteBIT aims to offer an intuitive user interface with a set of analytical tools for more than 3 million users. 
We are looking for — Retention Marketing Specialist!

We expect that our candidate will have:
Ukrainian — Native
Russian — Advanced
English — Intermediate
2 years experience in a similar position
Experience with CDP/CDPX platforms
Experience with ESP systems
Ability to work in whiteboarding platform (miro, x-mind, etc.)
Ability to work with analytics systems (Google Analytics, Tableau)

Responsibilities:
Preparing and launching experiments (AB tests) that increase customer retention and activation rate
Analysis of results and the impact of campaigns and recommendations for the following tests
Using different communication channels (email, web-push, mobile-push, web-site)
Teamwork to automate effective AB tests: preparing technical specifications for the developer, setting up scenarios
Audience segmentation and automation of communication with segments
Develop a strategy for interacting with the user at different stages of the funnel
Working on current indicators and introducing new ones
Interact with designers and copywriters, analysts and email marketers
Analysis of the effectiveness of customer behavioral patterns, on the basis of which the development of new interaction scenarios

We offer:
Our own product
Real career growth at WhiteBIT
Loyal and progressive management
Payment revision policy every six months
Legal and accounting support
Paid vacation and sick days
Exciting corporate life (trips abroad, travel in Ukraine, birthdays, professional and public holidays, Mafia and other tabletop games championships, lectures and much more)
Remote position
Schedule: 10:00 — 18:00 Mon-Fri

Our СRYPTOteam is waiting for YOU!