Position: PPC Specialist
Company: WiserBrand
Category: Other
Experience required: 2y
English level: intermediate
Published: 2023-06-01T00:00:00+03:00

We’re looking for an experienced PPC Specialist to join our team.

**Project description:**

US based business. Jewelry business. The specialty is in the manufacturing and wholesaling of high-end, fine diamond jewelry and diamond watches. We offer a full selection of diamond jewelry for men and women.

**Requirements:**

• 2+ years of successful experience managing performance-based campaigns in Google Ads (with a proven track record);
• Experience working with the US and other English-speaking markets;
• Strong analytical skills: in-depth understanding of campaign measurement, proven ability to analyze and interpret data and arrive at a “so what” conclusion;
• Knowledge of A/B split testing and statistics;
• High proficiency in Excel and/or Google Sheets;
• Deep understanding of how to optimize CPA for profit maximization;
• Ad copywriting and editing skills;
• Experience in LP optimization, and a basic understanding of UX will be a plus;
• Monitoring the latest trends in digital marketing and implementing actions according to them;
• Experience with other platforms like Bing;
• English — Intermediate and higher.

**Responsibilities:**

• Creating and planning a variety of PPC campaigns across a range of digital channels;
• Overseeing existing campaigns and making recommendations on how to optimize them;
• Analyzing trends and making data-driven decisions;
• Writing engaging copy for adverts;
• Making creative suggestions for advert templates;
• Relationship building and business development;
• Producing detailed analysis and reports of campaigns;
• Presenting data and reports to a range of audiences.