Position: Head of Marketing
Company: JetSoftPro
Category: Marketing
Experience required: 5y
English level: upper
Published: 2021-11-01T00:00:00+02:00

Position Requirements:
•5+ years of experience in IT company with similar responsibilities

•At least upper-intermediate English level

•Proficient with marketing automation tools, with an advanced knowledge and experience working out of HubSpot

•Deeply analytical, able to report on performance metrics while also able to dig in and identify opportunities for improvement

•Ability to present analysis and provide recommendations

•Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment

•Understanding of marketing principles resulting in branding building, driving traffic and revenue

•Expertise in leveraging marketing tools to generate, capture, nurture, track, and report on leads, and conversions

•Passionate about lead generation, marketing automation and working with sales

•Attentive to detail and great organization skills

•Deadline oriented and focused on maintaining project timelines effectively and communicatively

•Results oriented and enjoy a fast-paced environment

•Excellent written communication and copywriting skills

•Communicates and presents ideas effectively

•Self-starter who can work independently and proactively to resolve issues, take ownership of projects and processes

•Quickly learns new technologies, software, processes and concepts



Responsibilities:
•Development and execution of inbound and outbound lead generation campaigns

•Generate inquiries and grow the sales pipeline by developing generation programs across a variety of product offerings and marketing programs

•Research, design and help manage lead generation tactics, with the emphasis on optimizing campaigns to increase engagement and response rates that drive leads, pipeline and revenue

•Measure, analyze and report on the impact of programs

•Define and segment clients and prospects to determine appropriate outreach strategies

•In addition, flawlessly execute pre, during and post campaign launch experience that drives lead generation, opportunity volume, and pipeline creation. 

•Curate digital marketing assets (videos, images, logos & marketing documents)

•Assist in the implementation and management of our CRM