Position: Head of Marketing
Company: SocialTech
Category: Marketing
Experience required: 3y
English level: upper
Published: 2022-06-01T00:00:00+03:00

**Our business:** We have eight products in different niches and millions of users around the world (the USA, South America, Europe and Asia). Every year we demonstrate key indicators growth by 50-60% and continue to expand. During the last year, SocialTech successfully launched four new startups, proving that enthusiasm, drive and business acumen are embedded in our DNA.

**Our team: **We are proud to have a strong team of 500+ professionals with deep expertise and ambitious goals. Our people are the company’s most valuable asset, so we strive to build businesses together with top talents on the market.

**Our support of Ukraine:** We arrange humanitarian aid; provide the Armed Forces of Ukraine and the Territorial Defence Forces with the special equipment and ammunition; annually pay taxes to the state treasury to support the economy; invest in domestic educational programs so that talented youth could strengthen the country`s capacity.

If you share our values, strive to create breakthrough projects and seek professional growth, you are definitely the one to join the SocialTech team!

AlphaNovel is a new product within the SocialTech ecosystem. Our goal is to build a global multilingual platform for readers and writers of next-generation novels that can share and promote their content on our platform. We already launched our product, signed 300+ authors and are currently very close to unit economics.
AlphaNovel is designed to be both readers- and author-friendly digital platform focusing on Tier-1 markets. We want to present readers with the newest and brightest variety of works while offering authors data-driven ways to increase the number of readers and monetize their work.
**
The ambitious goal is to build a new Netflix in the world of books.**

Our superpower is a well-rounded team of business and tech professionals who are not afraid of the new challenges and are passionate about their work.
The team consists of 15 people and is growing every day. Some of the team members are prominent ex-employees of such international companies as Uber and Didi and they are actively help us to develop our products. Therefore we do not have any bureaucracy, official hierarchy or any type of decision-making and actions bottlenecks. Each team member has the opportunity to propose an idea that can turn into a new function or product.

Now we are looking for an ambitious **Head of Marketing** who will scale up our business from both readers' and authors' sides!

**Why we:**
— Product startup with proven unit economy and ability to scale up internationally;
— Team of well-rounded data-driven individuals from product, tech and marketing backgrounds who are eager to share the best approaches in their fields of expertise;
— We are growing fast, and we are also adapting quickly to changes in the market. We are flexible in all matters;
— We don’t have bureaucracy, hierarchies etc. Only common sense;
— A strong team that is passionate about its work and has something to learn;
— Your level of freedom increases as your results grow. There is always an opportunity to influence decision-making and try new things.

**Your Responsibilities:**
— Research and launch new user acquisition channels;
— Drive the performance and scale existing user acquisition channel – Facebook;
— Continuously monitor and tune advertising campaigns;
— Own the pre-product part of the user acquisition funnel;
— Participate in planning and decision-making, determine AlphaNovel’s strategic roadmap;
— Set up and develop content operations;
— Work closely with a dedicated analyst to find insights in huge amounts of data and act on them;
— Expand and develop a user acquisition team.
In 3 years you will be a shareholder in an aspiring unicorn, disrupting the global book publishing market!

**What You Bring to AlphaNovel:**
— 3+ years of experience in high-performance environments – consulting, investment banking, venture capital, product IT, ride-hailing, food delivery, etc;
— Exceptional prioritization and project management skills;
— An experience in working with large amounts of data;
— Strong analytical skills with demonstrated capabilities in campaign measurement, analyzing and interpreting data and A/B testing;
— You have a builder's mentality – you're comfortable developing and scaling where nothing existed before;
— You have outstanding ability to think creatively, identify and resolve problems;
— Your English is Upper-Intermediate;
— Strong communication skills;
— Would be a strong plus – you have 3+ years of paid traffic experience at an advertising agency or product company in a role of PPC manager, working with Tier1 market’s.

**Nice to Have:**
— General interest in product growth, media, publishing, and technology;
— Experience working in data analysis / deep research / SEO / SERM;
— Strong “hustle” mentality with desire to work in a dynamic company environment where your input can help shape our offerings.

**Exciting opportunities you will find at SocialTech:**
— Work in a passionate team of marketers, analytics, and developers, who will facilitate your professional and personal growth;
— Opportunity to learn from years of experience and expertise in creating innovative solutions for IT businesses;
— Truly interesting tasks and the ability to fulfill your ambitions;
— Interesting challenges in the dynamic product-IT niche that is oriented for Tier-1 markets.

As the war began, we continue supporting our employees and their relatives with all our might and may. We evacuated our team and their beloved ones from different parts of the country; helped them with the relocation to our corp. sites in Western Ukraine; supported employees in financial difficulties; provided those who joined the ranks of the Armed Forces of Ukraine and the Territorial Defence Forces with the special equipment. Our people are the most valuable asset, so we are ready to support our newcomers as well.