Position: Head of Marketing
Company: andcards
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2021-04-01T00:00:00+03:00

**Required skills**
• 3+ years of proven working experience in digital marketing.
• You are proactive and have a plan of what needs to be done for best possible results.
• Practical experience with common digital marketing tools such as Ahrefs, Google Analytics, AdWords, Facebook Ads, etc.
• Fluent English writing and speaking skills.
• Strong leadership skills and charisma.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

**As a plus**
• Experience working remotely.
• Familiar with a coworking space concept.

**We offer**
• Coworking space membership for comfortable work.
• Dedicated accountant to take care of all tax reporting.
• 100% remote work — you plan your schedule but stay in sync with the team.
• Unlimited vacation days with no questions asked policy.
• Opportunity of stock options.
• Super transparent and tolerant working environment. Check our vision and values at andcards.com/handbook

**Responsibilities**

MARKETING LEADERSHIP
• Manage a team of content marketer, researcher, and work with a product team to deliver marketing plans, analyze product marketing performance, and discover new opportunities.
• Shape the marketing strategy for andcards product and persistently lead the execution to overall success.
• Manage the balance between product marketing, content marketing & SEO, and brand marketing to deliver the best results.

CONTENT MARKETING & SEO
• Create strategy for content & SEO, and form it into a set of goals. You will work closely with content marketer and SEO specialists to implement your plan.
• Coordinate SEO strategy and keyword research on a weekly basis.
• Achieve business goals by organizing co-marketing, link building, retargeting on Facebook and Google Ads, andcards marketing website optimization.
• Track, analyze and act on marketing performance metrics.

PRODUCT MARKETING
• Create product positioning and messaging that resonates with coworking spaces.
• Overview and run major product releases with coordinated marketing activities across all relevant communication channels.
• Collaborate with the product team when they request help with improving in-app user journey, including on-boarding, feedback collection, and user engagement.
• Assist with feature prioritization, business model, and pricing adjustments.

BRAND MARKETING AND COMMUNICATIONS
• Develop the brand marketing strategy and drive its execution.
• Marketing research: learn more about andcards target customers and constantly discover their needs.
• Communicate a consistent brand message to the audience across different media platforms.
• Overview and execute PR strategy.
• Continue leveraging on existing relationships with clients, partners, experts and influencers to build and strengthen brand awareness.

APPLY NOW IF YOU:
• Love marketing and ready for new challenges.
• Consider yourself ready to lead marketing at a SaaS startup.
• Have the same values as us: perfectionist, empathetic, responsible, transparent, and honest.