Position: Email (Retention) Marketing Manager
Company: SimplBit
Category: Marketing
Experience required: 1y
English level: upper
Published: 2022-03-01T00:00:00+02:00

About us: We specialize in developing and supporting financial instruments, trading platforms and payment services of any level of complexity

In this role you will:

Participate in the monitoring and optimization of email campaigns to increase client retention and sales, which may include lifecycle emails, customized triggers, and daily campaign strategies;
Creating and launching daily/weekly/monthly emails;
Performing A/B tests and selecting the most appropriate templates for the target audience;
Participating in the development of marketing promotional campaigns;
Assisting in the establishment of promotional campaigns; tracking the efficacy of client retention initiatives and other related tasks;
Preparing monthly reports and analytics;
Gathering information on competitors and analyzing their marketing and email campaigns.


What we’ll expect from you:

2+ years experience in email marketing for B2C;
Hands-on expertise with applications such as Mailchimp, Onesignal, Unisender, and others;
Knowledge of and hands-on expertise with segmentation, CR/OR/CTR, A/B testing, and email deliverability are essential;
Knowledge and experience in creating and implementing effective client retention funnels;
Knowledge of Gmail and practical experience with it; understanding of HTML and CSS;
Understanding of HTML/CSS;
English at least Upper-Intermediate level;
Experience with FinTech platforms/products.