Position: Head of marketing at B2B SaaS product
Company: FiberOptik
Category: Marketing
Experience required: 3y
English level: intermediate
Published: 2023-05-01T00:00:00+03:00

We are looking for a dynamic, goal-driven Head of Marketing who will spearhead our marketing strategies, attract new customers, and enhance subscription retention.

We are a telecom infrastructure company that is currently developing software for telecom businesses. It will help upgrade the hardware by location and provide management services.

The Head of Marketing will build our Marketing team to develop content and provide guidance for campaigns and customer experience initiatives. This role involves creating and distributing marketing materials, assets, and sales tools.

Responsibilities:
- Recognize and prioritize customer requirements;
- Undertake market research to comprehend the competitive scenario and target personas;
- Lead the messaging and positioning of our product;
- Formulate pricing and packaging strategies;
- Assist in defining the content strategy and create engaging content (presentations, data sheets, white papers, blogs, case studies, ebooks, website copy, etc.) that emphasizes our product's value;
- Develop and manage sales enablement resources, including battle cards, cheat sheets, competitive tools, customer references, etc.;
- Determine product line strategies and roadmaps;
- Establish product positioning to boost competitive advantage, revenue, and market share;
- Identify market-facing positioning of our product's key benefits to educate sales, marketing, and other customer-facing Company assets;

Requirements:
- Bachelor's Degree in marketing, advertising, communications, or related field;
- Minimum 3 years of marketing experience;
- Experience in a B2B/B2C environment;
- Proficiency in content development;
- Sound understanding and experience with Agile/Scrum methodologies;
- Exceptional writing, presentation, and storytelling skills, with the ability to deliver technical content in a clear, concise, and compelling manner;
- Strong project management skills, able to work effectively in a fast-paced, multi-tasking, deadline-driven environment;
- Ability to easily interact with all levels of management, cross-functional teams, and clients;
- Strong planning and organizational skills, including meticulous attention to detail;
- Proficient in English;
- Knowledge of industry trends and emerging technologies.

What we offer:
• Paid vacations
• Sick leave
• Flexible working hours;
• Regular salary review;
• Bonus scheme;
• Tax assistance;
• Language and professional development courses.