Position: Conversion Optimization Analyst
Company: Alcor
Category: Marketing
Experience required: 2y
English level: upper
Published: 2020-09-01T00:00:00+03:00

**PX** is the world’s first transparent customer acquisition platform, providing a single marketplace for companies to acquire customers from hundreds of vetted and sought-after sources. The company provides solutions for marketers to grow and efficiently scale their customer base, and is active in the Home Services, Financial Services, and Insurance industries. PX was originally established as part of ReviMedia in 2010 and launched in 2016. Its headquarters are in New York City, with offices in Amsterdam, Panama City, and Odesa, Ukraine. The PX platform is all about optimization. Buyers and publishers benefit through two vehicles: The PX Open Exchange is a marketplace with 500+ integrated and pre-vetted lead sources and direct publishers with over 3 million consumer inquiries per month. It’s a huge pool of available leads — and a single means to measure multiple sources simultaneously.

If you have direct publisher relationships, PX Private Marketplaces let you keep it 1-to-1, and further optimize with all the tools and insights of the Open Exchange, including real-time pricing, preintegrated lead verification services, and sales-data performance measures.

Now that our branded pages are taking off, we need a team player who is focused on optimizing and split testing these pages for the max conversion from click to lead. This is not your typical “technical” role, but more focused on operational support and focus.

**Who you are: **
PX is seeking an organized and methodical Campaign Optimization Specialist looking for an opportunity to make an impact and join a growing organization. You have great communication skills and can work in an organized and structured way.

**Campaign Optimization Specialist**
• Responsible for increasing progression rates on our lead generation forms to create split tests through creating different links.
• Deploys multi-variate testings through Visual Website Optimizer and/or similar tools
• Make creative and textual changes, work with design and web developers to change order of forms
• Use tools such as Woopra and/or Google Analytics to measure progression on a daily basis and segment traffic based on publisher, device, etc.
• Generate tracking links using PX and HasOffers.

**What you need to have: **
• 2+ years of professional and similar experience
• Knowledge of WordPress, HTML, and related technical knowledge
• Strong English required as most of our partners are US-based
• Preferred – Experience with Visual Web Optimizer or similar
• Proficiency with Google Suite, Google Ads, Google Analytics
• Experience in online marketing
• Ability to adapt quickly to changing priorities and interact with all levels of management, employees and clients
• Excellent interpersonal, communication, time management and organizational skills
• Ability to think on your feet, and use any means necessary to achieve tasks at hand
• Strong team player – we are a small team with an all hands on deck mentality and your energy will be a part of that will make you a HUGE asset
• Flexible working hours preferred given time difference Ukraine to the US

**Perks: **
• Dedicated, motivated, high energy team with a will to win in their industry
• Cross-functional teams in New York, The Netherlands, Panama, and Ukraine
• Career Development, Learning, and Training Opportunities