Position: Demand Generation Manager, Growth Marketing (PPC, ABM)
Company: Digital Samba
Category: Marketing
Experience required: 2y
English level: intermediate
Published: 2023-08-01T00:00:00+03:00

Digital Samba, a Spanish company, is a pioneer with 20 years of experience and specialises in providing truly GDPR-compliant video conferencing solutions specifically designed for SMBs operating in the European market. 

We are seeking a highly experienced and talented Demand Generation Manager, Growth Marketing to join our team. In this fully remote, part-time role, you will be responsible for developing, executing, and managing digital advertising campaigns across various platforms to drive growth and meet company goals.

Key Responsibilities:

- Lead and develop scalable Account Based Marketing campaigns targeting high-value accounts that are showing engagement and intent.
- Develop and execute comprehensive media plans to achieve desired objectives
- Manage campaigns across different platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and other platforms as needed
- Set up and manage various types of campaigns such as Search, Display, Remarketing, and Video campaigns
- Possess deep understanding of analytics systems, such as GA4 and GTM, to analyse campaign performance and optimise accordingly
- Understand how to create and maintain an effective ad account structure
- Implement remarketing strategies to engage and convert potential customers
- Collaborate with the marketing team to develop and refine audience targeting and messaging

Requirements:
- Experience with ABM
- Proven experience in creating media plans and their implementation
- Solid background in managing paid campaigns across multiple platforms (Google Ads, FB Ads, LinkedIn Ads, etc.)
- Experience in setting up and managing different types of campaigns (Search, Display, Remarketing, Video campaigns)
- Deep understanding of analytics systems (GA4, GTM) and their application to optimise campaigns
- Strong knowledge of ad account structure and best practices
- Familiarity with remarketing strategies and tactics
- Excellent English language skills, both written and spoken

We provide a welcoming workplace and flexible schedule, with a direct contract from a Spanish company without any intermediaries in Ukraine. If the vacancy resonates with your experience, please submit your application.