Position: Head of Growth and Marketing
Company: Don't Panic Recruitment
Category: Marketing
Experience required: 5y
English level: upper
Published: 2022-03-01T00:00:00+02:00

Hello! We, Don't Panic Recruiting Agency, are looking for a **Head of Growth & Marketing**.

**Product**: Mobile applications in the tolling domain for the US consumer market (B2C).

**Job Purpose**

As a Head of Growth & Marketing, you will be responsible for ensuring business and customer revenue growth across all funnel stages. You will take a leading role, providing strategic direction and ideas for growth. You will work closely with the Product and Marketing teams to reduce acquisition costs, drive revenue, and customer LTV. You achieve this by repeatedly analyzing, strategizing, scoping, designing, and conducting experiments to validate hypotheses considering underlying data from our growth stack and user interviews, as well as user psychology and usage habits.

**Responsibilities**

- Work with the Director of Marketing to define the long-term digital marketing and growth strategy – and then work with cross-functional teams to execute against it.
- Leading a high-performing team to create and implement strategic growth and marketing initiatives across various marketing functions including performance marketing, SEO, ASO, affiliate, and social media marketing.
- Use data and analytics to help drive decisions and measure marketing effectiveness.
- Foster a culture of structured experimentation and iteration to drive growth.
- Help activate and test new, innovative channels that target new audiences.
- Work closely with the Product team to ensure a consistent and coherent customer journey.
- Help define and own acquisition, activation, retention, and revenue OKRs. 
- Work with data team to ensure relevant and accurate data collection across all customer touchpoints 

**Requirements **

- Degree in Marketing, Marketing Analytics, Business Administration or related field.
- Prior experience in a similar role with a solid track record of success.
- Strong experience in Growth Hacking, Social Media Channels, Mobile & Desktop Web, managing demand generation & the customer acquisition funnel, and performance marketing.
- Proficiency in executing across all paid, owned, and earned marketing B2C channels including, but not limited to SEM paid search, display networks, content syndication and media collaborations, email campaigns, marketing automation, landing page creation, etc.
- Good understanding of funnel analytics, customer segmentation, user activity modeling, churn analytics, and A/B testing.
- Very good knowledge of mobile growth stack and campaign management tools
- Solid understanding of data governance and infrastructure which empowers analytics, messaging, and experiments
- Very strong English verbal and written communication skills

**What we offer:**

- Competitive salary
- Informal and friendly atmosphere
- The ability to focus on your work: a lack of bureaucracy and micromanagement
- Paid vacation (24 working days) and sick leaves
- Medical insurance
- English speaking club with a native speaker