Position: Email Marketing Manager
Company: Ultimatech
Category: Marketing
Experience required: 2y
English level: fluent
Published: 2020-11-01T00:00:00+02:00

Key tasks:

Planning, managing, analysis and optimization of automated and ad hoc email marketing campaigns end-to-end
Manage automated and ad hoc email campaigns, including setup, testing, deployment, and reporting
Oversee email automation and triggered programs
Manage the email process workflow including development of the email calendar, collaborating across the marketing team, and working to QA and test email assets.
Research and identify target audiences through scientific means to create optimization strategies and targeted campaigns
Use Marketing Automation tools as well as the briefing of agencies to deliver programs in the most effective ways
Use reporting and analysis to optimize messaging, creative and promotions as well as developing new initiatives
Create & launch Email & SMS Campaigns (discount offers, free trials, upsells and cross-sell)
Create a seasonal campaign calendar
Creation and management of new lead generation web properties for our clients
Define an A/B testing roadmap that thoughtfully coordinates transactional communications (e.g., Order Confirmation and Ship Confirmations) with existing email marketing campaigns
Own and drive the the long term roadmap to integrate additional one-way communication channels (e.g., text/SMS) into the experience.
Knowledge and skills:

3+ year experience in Email/Retention/SMS Marketing
Experience with email analytics, testing, and optimization
Understanding of email fundamentals: CAN-SPAM requirements, segmentation, performance metrics, etc.
Basic knowledge of HTML
Ability to synthesize results into email marketing enhancement recommendations.
Advanced database segmentation and customized flows. Proficiency in analytical tools such as SQL a plus.
Capitalizing large databases. Gamification and Online CRM experience is a huge plus!
Developing, creating and analyzing user-oriented marketing campaigns
End-to-end customer experience to facilitate subscription acquisition and enhance retention
Using web analytics tools (Google Analytics, Marketo, Salesforce etc.).
We offer you:

Competitive salary
Opportunities for professional development and personal growth
Long-term stable cooperation
Cozy modern office in the city center (5 minutes' walk from Olimpiyska metro station);
Flexible working hours
Inspiration atmosphere and teamwork
Exciting corporate events& teambuildings
Medical Insurance