Position: CRM-CDP специалист
Company: Gamicorp
Category: Other
Experience required: 3y
English level: intermediate
Published: 2023-08-01T00:00:00+03:00

We are a team of retention professionals who are building a strategy for developing customer loyalty to the brand for years to come. Our backlog of tasks and ideas contains both basic needs and the most ambitious goals. We are looking for an idea retention technical professional who is able to join the team and put into practice all his modern marketing skills. We keep our finger on the pulse of the market, apply CRM framework standards and are looking for a person who can help us realize our dreams (backlog).

**Tasks:**
- Implementation, integration and support of ESP/CRM/CDP systems, data saturation, empowerment.
- Setting up support and control of communication channels: sms, email, web-push, outgoing call center line, Voice broadcasting (robotic calls), in-app.
- Planning, launching and monitoring the performance of automated (trigger) chains of direct communications.
- Separate work with the email channel - setup, layout, warming up domains and ip, reputation monitoring (postmasters).
- Implementation of in-app channels, automation of communications, refinement and improvement of the channel.
- Development and maintenance of a common communications map.
- Implementation of improvements to existing systems, optimization of current processes.
- Search for growth points and process automation for the team launching marketing activities.
- Development of marketing mechanics and products for an active client base and outflow.
- Conducting AB tests and optimizing the financial costs of communication channels.

**Requirements:**
- From 3 years experience. If you are not yet 3 years old, but you have experience in everything described, respond.
- You know the basics of API integrations and data exchange (connection of additional gateways of communication tools).
- You can write basic SQL queries, understand what data architecture is, and have experience interacting with BI analysts and products.
- The ability to dive into the segmentation of the base and look for growth points.
- You know the Retention direction metrics.
- You know the standards and benchmarks of direct communication channels.
- Knowledge of tools: Mindbox, Optimove, Sendpulse, Firebase, Stripo, PowerBI, Excel (VPR, pivot tables), Jira, Miro, Postmaster, Mxtoolbox, Litmus.

**Will be a plus**
- Live the Agile philosophy.
- You know how to build beautiful and necessary reports in Excel for any occasion.
- Basic understanding of statistics and probability theory.
- A sense of style in design, the ability to distinguish bad content from good content and return it for revision.