Position: Head of Marketing
Company: TurnKey Labs
Category: Marketing
Experience required: 5y
English level: upper
Published: 2021-10-01T00:00:00+03:00

TurnKey Labs is the most trusted offshore software development firm for innovative software startups and the venture capitalists that back them – is looking for a dynamic marketing wizard to expand our marketing efforts and further fuel our customer acquisition.
TurnKey has grown organically due to a great reputation and strong referral stream among customers.  But now we are looking to accelerate our growth by hiring a creative and thoughtful marketing leader who can formalize our marketing processes and drive activities that generate additional customer leads.
Reporting to TurnKey’s CEO, you will be leading all marketing activities of the company as we build a compelling brand for both of our core targets: prospective customers and investors in the U.S. market, and amazing software development talent locally in Ukraine.

Why you should care:
~ Work with a fast growing Silicon Valley-based company.
~ Build the foundation for TurnKey’s marketing efforts and be a key decision-maker.
~ Collaborate directly with TurnKey’s founders, two serial Silicon Valley entrepreneurs.
~ Enjoy the freedom to be imaginative, experiment widely, and stop following the status quo.
~ Propel your career in a work hard, play hard culture where everyone’s opinion counts.

Key Responsibilities: 
~ Create the marketing strategy:
* Conduct target market analysis, industry trends research, and maintain ongoing competitive audit. 
* In collaboration with senior management, define marketing strategy: target market segments, key offerings, value proposition and more.
* Refine corporate brand identity and positioning.
* Revise and improve current messaging.
~ Implement and optimize the strategy:
* Develop actionable plan for brand promotion and lead generation (channels, campaigns, budgets and ROI targets). 
* Coordinate with senior management on objectives, leads, and ROI on marketing activities. 
* Collaborate with the recruitment team regarding marketing support for recruitment objectives. 
* Develop and maintain marketing collateral: website, sales presentations, case studies and more.
* Track marketing KPIs and optimizing activities to improve outcomes, executive reporting.
* Create and execute an integrated digital strategy:
-- Maintain company presence on social media platforms (LinkedIn, Facebook, Instagram, DOU), and create exciting and insightful content that breaks through the noise.
-- Develop and execute digital ad strategies (PPC, SEO) to attract website traffic, and convert traffic to leads.
-- Create content and content-driven lead generation campaigns.

Experience: 
~ 5+ years in marketing, including 3+ years working directly at a software development outsourcing or offshoring firm.
~ Strong understanding of key marketing concepts, such as market segmentation, value proposition, differentiation, buyer journey, branding, messaging, etc. 
~ Experience in building marketing strategy and action plans for a software development outsourcer or offshore firm.
~ Strong experience in digital marketing and content-driven lead generation. 
~ Proven experience in lead generation, with measurable KPIs and ROI. 
~ Advanced level in written English. Advanced spoken English. 

Personality Type That Will Do Well In This Job:
~ You prize imagination and creativity.
~ You like to think differently about problems and how to solve them.
~ You are results-oriented and focused on winning.
~ You love to be part of a close, collaborative team.
~ You enjoy having autonomy and independence.
~ You are comfortable with uncertainty and rapidly changing priorities.

Additional Benefits of the Job:
~ Strong professional and personal growth that will help accelerate your career progression.
~ Tap into broader Silicon Valley ecosystem.
~ Work closely with the founding team and learn from top American executives.
~ Access to English courses or other training (as needed/desired).
~ Unlimited PTO for any reason, including sick days (no specified limits), flexible work schedule;
~ Personal laptop (MacBook);
~ Trainings, certifications, conferences;
~ Private health & dental insurance;
~ Business trips to headquarters in Menlo Park;
~ Accounting and legal support required to file taxes.
~ Remote/coworking work.