Position: VP of Marketing
Company: upSWOT
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2022-01-01T00:00:00+02:00

Job brief
We are looking for an experienced VP of Marketing to direct and oversee our company. You will design, implement and monitor effective marketing strategies that align with our business goals. Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. Our VP of Marketing will report directly to the CEO and will oversee internal Marketing teams. To be successful in this role, you should be highly professional. You should also play a significant role shaping the company’s strategic planning. Ultimately, you should be able to ensure that the Marketing department’s activities contribute to our company’s long-term success

Responsibilities
- Set current and long-term goals for the company promotion
- Develop and implement a cohesive marketing plan to increase brand awareness
- Design and review the Marketing budget
- Build relationships with media and stakeholders through creative PR strategies
- Monitor all marketing campaigns and improve them when necessary
- Prioritize marketing projects and allocate resources accordingly
- Prepare regular reports and presentations on marketing metrics for the CEO
- Conduct market analysis to identify challenges and opportunities for growth
- Provide guidance and ideas to organize effective marketing events
- Forecast hiring needs for the Marketing department
- Track competitors’ activities

Requirements
- Proven work experience as a VP of Marketing, Marketing Director or other senior role
- Demonstrable experience designing and implementing successful marketing campaigns
- Solid knowledge of SEO, web analytics and Google Adwords
- Experience with digital marketing tools and techniques
- Experience in IT company/startup will be a plus
- Strong leadership skills
- Excellent communications skills
- Strong analytical and project management skills
- Strategic mindset, with ability to make difficult decisions
- BSc degree in Marketing, Communications or relevant field
- At least advanced English level
- Experience/knowledge of USA market will be an advantage

Benefits:
- Remote work
- 4 working days week
- Medical insurance
- English classes