Position: Senior SEO-specialist
Company: Kraken Leads
Category: SEO
Experience required: 2y
English level: intermediate
Published: 2022-10-01T00:00:00+03:00

Kraken Leads is looking for an SEO specialist to join the team, who is inspired by the numbers that are growing month by month, quarter by quarter - positions, traffic, conversions, and profits.
Necessary skills:
✓ Ability to carry out a full cycle of project planning - market research/budgets and resources/project structure/strategy description
✓ The ability to think over, describe and control the correct execution of tasks for in-house/outsourcing of performers in the relevant areas
✓ Practical experience and application of the technical aspects of SEO to launch/promote successful projects
✓ Hands-on experience in using Google Search Console/Bing webmaster tools/HotJar to plan and promote projects
✓ Practical experience in competitor analysis (on-page/off-page) to launch and promote projects
✓ Hands-on experience with Ahrefs/Semrush/Majestic/Surferseo/Netpeak software/screaming frog/etc
✓ At least theoretical experience in the relationship between conversion/funnel and project promotion strategy
✓ Knowledge of English at least intermediate level (knowledge of other languages ​​will be a big plus)
Work experience:
✓ From 1.5 years in the position of an SEO specialist in regions outside the CIS region
✓ Personal experience in running at least 2-3 successful projects from scratch (successful traffic indicators depending on the niche)
✓ Practical experience of interaction with in-house and/or outsourcing resources in design/front/content/links directions and delegation of relevant powers.
Responsibilities
✓ Promotion of projects in Google/Bing in non-CIS regions.
✓ Carrying out market analysis and competitor assessment.
✓ Planning a strategy for promoting resources in Google / Bing.
✓ Conducting SEO audits of projects.
✓ Monitoring and analytics on projects and the effectiveness of the measures taken.
✓ Reporting on project results.
✓ Planning the cost and income structure of the project.
✓ Interaction with related teams: design, tech, content, Linkbuilding, etc.;
✓ Participation in the formation of effective working promotion strategies.
✓ Tracking achieved KPIs for projects.
✓ Recording and description of successes for use in future practices.
Goals for probation:
✓ Knowledge of the structure, resources, and processes of the company, necessary to complete the full cycle of work with projects
✓ Conducted and fixed with the head of the research market + strategy + structure of the project or projects + necessary budgets and resources
✓ Conducted cycle of preparation and launch of the project/projects with subsequent indexing
✓ At least 80% of planned queries in the top 100 in the selected GEO
✓ Conducted audit of at least 1 project from the company’s pool.