Position: CMO / Head of Growth
Company: SmugDuck
Category: Marketing
Experience required: 2y
English level: intermediate
Published: 2022-06-01T00:00:00+03:00

As Head of Growth, you are the leading owner of the growth efforts and all touchpoints during our demand & lead generation. You will start as an individual contributor who develops a go-to-market strategy, designs a marketing team, and lead us to ambitious achievements.

**How you can contribute as our team player:**
- You will own all outbound B2B lead generation and lead research efforts, and provide an automated continuous stream of high-quality customers.
- You will analyze and segment our market and deliver personalized messages across all relevant channels (e.g., emailing, social, messengers, etc.)
- You will create our Growth Marketing roadmap and help define our go-to-market strategy
- You will continuously monitor metrics to analyze funnel conversion, ROI, and retention of your outbound activities
- You will run regular experiments to expand and identify new growth channels and always keep an eye on the impact and dependencies for other marketing channels
- You will share learnings, best practices, and campaign results to raise the bar across the organization constantly

**What puts you on the top of the list**
- You have years of experience in **B2B marketing roles** or even leading B2B Marketing teams in a hyper-growth company
- You preferably have experience in all aspects of the early stages of a customer life cycle, with a profound understanding of B2B or B2C customer psyche
- You have already demonstrated leadership skills by managing a team of several employees
- You are an expert or would love to go deeper in challenger marketing, Messenger Ads, email campaigning, lead scrapers, and are utilizing the power of interconnected CRM tools
- You have a clear goal orientation, a growth mindset, and a nag for automation & data (experiment, measure, iterate)
- You display solid entrepreneurial thinking as well as a good understanding of business contexts and are hands-on
- You are someone who moves at a fast pace and can still do your best work at these speeds.