Position: Programmatic User Acquisition manager
Company: Murka
Category: Marketing
Experience required: 2y
English level: upper
Published: 2022-08-01T00:00:00+03:00

We’re looking for a highly skilled and experienced Programmatic User Acquisition manager that will be responsible for bringing in high-quality users to our free to play games through various DSP acquisition channels.

RESPONSIBILITIES

Lead paid acquisition efforts across all platforms to achieve volume, quality, and ROI goals
Analyze the performance of marketing campaigns working with large data-sets to optimize according to the company, team, and personal KPIs
Run in-depth market research, develop innovative ideas and perform for A/B tests
Manage marketing assets requests by working closely with a creative team
Collaborate with product, monetization, CRM, and retargeting teams to drive events focused on acquisition and engagement
Monitor user behavior and LTV and provide thorough reporting on results
Identify new partners, platforms, and optimization opportunities to drive campaign performance
Do daily, weekly, and quarterly budget forecasting and reporting of results
Build and maintain strategic relationships with key acquisition partners

REQUIREMENTS 

2+ years of hands-on experience in user acquisition on Programmatic platforms – is a must
Gaming industry experience – will be an advantage
Mobile marketing experience – is a must
Experience managing high budget campaigns
Excellent analytical skills: analyzing complex data sets and extracting actionable insights
Experience working with cross-functional teams such as Analytics, Art, Monetization other relevant teams
Deep understanding of online and advertising space, including tracking tools, technical integrations, and best practices
Pro-activity and “get it done” mentality
Fluent English – both verbal and written

NICE TO HAVE:
B.Sc/BA in marketing, business administration, or any other relevant disciplines.
 
YOU’LL GET: 

Competitive salary and performance-based reviews
Guaranteed paid vacations, main national holidays, and sick leaves
Employment benefits, such as partial compensation for English lessons; medical insurance; bonuses on the occasion of marriage; "baby bonuses", and protection of workers with family responsibilities
Opportunity for professional growth: attending training programs, certifications, and conferences
Corporate celebrations and team buildings
Murka is a socially responsible company, so we actively take part in charity events and promote an ecological style of living (sorting of plastic, "sharing goods", etc.).