Position: Chief Growth Officer
Company: Sunsoft
Category: Marketing
Experience required: 5y
English level: upper
Published: 2023-01-01T00:00:00+02:00

Experience with Forex 
Google Analytics, PowerBI, Marketing Automation tools (Emarsys and so on)

We are an international company with 16 years of FX market and online trading experience. It was established in 2006 by a group of professionals with a common interest in international finance and IT. Their mission is to provide transparent and secure Forex trading available to anyone.

We are looking for a Chief Growth Officer  for a long term fintech, hightload  project, full remote job. 

A chief growth officer (CGO) is the main stakeholder responsible for making changes to all aspects of the company’s product which can impact client conversion, retention, and LTV.  As the main stakeholder of product marketing, the CGO will communicate detailed requirements about product improvement to the Head of Product, and is responsible for evaluating and measuring the net impact of all changes.  Examples of products for which the CGA is responsible include but are not limited to:  a) public website b) client cabinet c) user onboarding flow for web and mobile users d) automation of one-to-many client communications via sms, push, inbox, modal offers e) etc.

Requirements:
Strategic thinking: A chief growth officer needs to be able to think strategically about how to grow a company’s revenue and customer base. This involves developing a long-term plan for the company and identifying the steps needed to achieve its goals. Strategic thinking also involves considering the resources the company has and how to use them to their full potential.
Marketing: A chief growth officer is responsible for the company’s marketing strategy and the development of its brand. He is responsible for creating and implementing a marketing strategy in alignment with the company’s mission and vision. This requires knowledge of marketing tactics and strategies, including how to create effective advertisements, how to find new scalable acquisition channels, and evaluating spend performance.
Financial planning: A chief growth officer is responsible for the company’s financial goals and objectives, so it’s important for him to have strong financial planning skills. He needs to understand how to create a budget, forecast revenue and manage expenses.
Business development: Business development is the process of identifying and pursuing new business opportunities. As a chief growth officer, business development is an important skill to have because it can help you grow the company’s revenue and profits. This skill can also help you find new ways to grow the company’s customer base.
Leadership: Leadership skills are an important part of a chief growth officer’s skill set, as he oversees a team and is responsible for the growth of a company. Effective leaders motivate their teams to work hard and achieve goals, and they can also delegate tasks and provide guidance to their team members in an effective manner.

Responsibility:
Oversee all marketing initiatives, ensuring they are aligned with the overall growth strategy and effectively reaching target audiences;
Define, and manage to the Marketing organisation's OKRs (Objectives and Key Results), contributing to the overall company success. 
Create and distribute localised content via social media platforms;
Implement and analyse performance metrics to evaluate all marketing activities  (Growth in organic and direct traffic, CPL, CPA, ROAS);
Identify and assess new business opportunities, developing plans to enter new markets for new products/services with attention to competitor analysis;
Conduct regular analysis of data and market trends to inform decision making and strategic planning;
Redesign service levels and account types;
Develop proposals for customer loyalty programs; 
Full ownership of client bonuses and promotions;
Full responsibility for mobile and desktop websites;
Grow Brand recognition in key regions: Thailand, Malaysia, Indonesia, Vietnam, India, Laos, Kazakhstan, Latin America (focus on M.A.C.P.C. Mexico, Argentina, Columbia, Peru, Chile) and secondary Markets:  China, Pakistan, Bangladesh;
Grow the business at least 10x in active users by scaling Mobile user acquisition and new user onboarding;
Manage centralised Academy;   
Directly manage all Marketing Regional Community managers in each market to ensure our marketing efforts are localised and deployed correctly in all regions. 
 
We offer:
Flexible working hours (working hours via European time zone);
Sick leave and vacation; 
Full-time remote job;
Regular performance reviews;