Position: Product Marketing SaaS
Company: ITLab Studio
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2023-02-01T00:00:00+02:00

🔥Acumen International is looking for an experienced and passionate Product Marketing
Manager to join our team. In this role, you will be responsible for developing and executing
go-to-market plans that drive the launch of our innovative Express Global Employment
Platform and promoting existing PEO and EOR services in creative and innovative ways. You
should be equally comfortable with SaaS product strategy and planning as with the hands-
on creation of marketing assets.

🧐Have you done this kind of stuff?
● 5+ years of B2B product marketing experience with a commercial focus.
● Experience with similar products in the global employment or SaaS sector.
● Strong experience in messaging/positioning, product value and
differentiation, target customer definition, competitive analysis, and value-
based positioning.
● Experience in content writing, simplifying complex matters into easily
understood value-driven messaging.
● Project management skills; can manage multiple priorities in a dynamic,
global environment.
● Strong interpersonal skills and ability to earn trust and respect from
colleagues.
● High enthusiasm and motivation to work within a fast-paced, international
environment.
● Positive disposition with high energy, self-directed team player.
● Experience working across multiple time zones and with distributed teams
within fast-paced environments.

Job Summary
● Partner closely with our product, service, and technology leadership teams —
including our CEO, Managing Director, Sales Director, and Operations Director—to
ensure their expertise and insight are captured in our external earned, owned, and
event-based communications efforts across marketing channels.
● Lead cross-functional, global go-to-market efforts that drive Express Global
Employment Platform adoption and growth.
● Develop and evolve Express Global Employment Platform value propositions for new
and existing products/services to be used across multiple marketing and sales tools
and across the product lifecycle.
● Build compelling campaigns that articulate Express Global Employment Platform
solutions and value propositions for end clients across various industries worldwide.
● Create value-driven enablement tools for sales, marketing, and customer success
through presentations, blogs, datasheets, brochures, case studies, demos, video
introductions, and support/training materials.

● Promote the value of our EGE platform for different customer verticals by leveraging
product marketing insight, initiatives, and resources to create differentiated content
and messaging across various customer personas.
● Collaborate with global and regional Marketing, Sales, and Operations team
colleagues to execute campaigns across multiple channels, including acquisition,
social, partners, SEO, Zoho CRM, and more.
● Analyze target segments to understand customer/market challenges and build
customer personas.
● Use storytelling through a product marketing lens to support cross and upsell
product/service bundles throughout the customer journey.
● Perform desk surveys and interviews to obtain insights about the customer’s product
needs, usage, and buyer personas to define positioning and tap new opportunities.
● Partner with Express Global Employment Platform development, Marketing, Sales,
and Operations teams to ensure the right product feature delivery and positioning.
● Take complex technical product information and translate it into key features and
benefits for various Express Global Employment Platform customers.
● Work cross-functionally to drive and execute an integrated GTM plan that includes
positioning, messaging, channel plan, and creative assets with end-to-end thinking
across all customer touchpoints.
● Help manage the Express Global Employment Platform and innovation storytelling on
the https://expressglobalemployment.com website, creating compelling content for
landing pages, feature pages, pricing pages, and more.
● Facilitate discussions and solution direction; contribute to roadblocks resolution and
decision-making.