Position: Marketing Manager
Company: Alphaguilty
Category: Marketing
Experience required: 5y
English level: upper
Published: 2023-03-01T00:00:00+02:00

Required skills:

- 3+ years of experience in digital marketing (managing team experience will be a plus).
- Solid expertise in at least one of the digital marketing areas ( PPC, SEO, Content, SMM, etс).
- Proven strategic experience designing and delivering impactful marketing solutions.
- Experience with analytics tools: GA, Google Data Studio. Would be a plus: Tableu, Power BI, R, Redash.
- Previous experience of promoting new products (go to marketing) and remarketing.
- Advanced English skills, both spoken and written;
- Team Player: You are highly collaborative and can lead across functions and in matrixed organizations.
- Creativity: You thrive in an environment without a set playbook and are excited to build a scalable, high-impact marketing program.
- Strong organizational and analytical skills, excellent written and oral communication skills.
- Highly organized.
Would be a plus:
Interest in Blockchain, Metaverse, NFTs would be a plus.
Experience in launching monetization and gamification strategies will be a plus

Key Responsibilities:
- Developing digital marketing strategy by studying industry trends indicators, identifying customer profiles and their current and future needs, and monitoring the competition with a constant benchmarking analysis.
- Collecting and analyzing ads and overall marketing performance (ROI, CPC, CTR, AoV, GMV, MAU, DAU, WAU, LTV etc..).
- Evaluating market trends and offering new creative marketing solutions.
- Analyzing the results of work, making suggestions for improvement.
- Overseeing market research incl. competition analysis, market segmentation, segment sizing, players positioning, etc.
- Develop a yearly budget for the marketing team.
- Ownership and development of brand, tone of voice and messaging across all channels.
- Communicate the brand identity with the team.
- Sift through marketing data to find the important trends.
- Create marketing reports to show to executives.