Position: PPC Specialist
Company: SmartyAds
Category: Marketing
Experience required: 3y
English level: upper
Published: 2023-08-01T00:00:00+03:00

**SmartyAds** is a passionate and ambitious team of professionals who redefine the standards of advertising and monetization worldwide by building robust and efficiency-driven programmatic platforms. We started back in 2011 and since then we grew until we found ourselves as an award-winning international company with our own tech infrastructure, 150+ team members onboard, and products highly praised by international experts (awards: The Drum DADI, Stewie, MartechBreakthrough, SIA, and more).

How does it all become possible? We focus on our people — we welcome big ideas, provide you with the freedom to grow, and offer support on every stage of your professional development with us. Join an environment where everyone feels connected, supported, and heard so you can do your best work and progress fast professionally like dozens of our account managers, sales, ad ops, and developers already did.

**Responsibilities:**

- Develop, implement, and manage effective PPC campaigns across multiple platforms, including keyword research, ad copy creation, and bid management.
- Monitor and analyze campaign performance metrics, making data-driven adjustments to optimize ROI and achieve KPIs.
- Conduct competitive research to identify opportunities for improvement and stay ahead of industry trends.
- Collaborate with the marketing and creative teams to align PPC strategies with overall marketing objectives.
- Perform A/B testing and landing page optimization to maximize conversion rates.
- Provide regular reports and updates on campaign performance to internal teams and clients.
- Stay up-to-date with digital marketing trends, tools, and best practices.

**Qualifications:**

- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
Proven experience (3 years) in managing PPC campaigns, preferably in Ad-Tech/Mar-Tech/Ecommerce.
- Proficient in Google Ads, Bing Ads, and other PPC platforms (e.g. Yahoo).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent understanding of keyword research, audience targeting, and campaign optimization.
- Familiarity with A/B testing and conversion rate optimization.
- Effective communication skills, both written and verbal.
- Certifications in Google Ads or other relevant digital marketing certifications are a plus.
- Experience with Google Analytics 4 and other web analytics tools (e.g. SimilarWeb).

**Benefits:**

- Flexible work setup: Choose between fully remote, hybrid, or office-based in Kyiv, Odesa, or Mykolaiv with refreshments/snacks and dedicated spaces for relaxation and leisure activities.
- Professional growth: Join a strong team, access courses and conferences, and utilize our electronic library for continuous learning.
- Performance-based annual salary reviews: Fair and competitive compensation tied to your work performance.
- Work-life balance: Enjoy 22 paid vacation days per year.
- Well-being support: Comprehensive medical insurance, paid sick leaves, and access to a corporate psychologist.
- Vibrant corporate culture: Offsite parties, celebrations, team-building activities, sporting events, and corporate gifts/bonuses.