Position: Digital Marketing Specialist
Company: Synergetica
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2023-07-01T00:00:00+03:00

We are looking for a Digital Marketing Specialist focusing on SEO campaigns and tools to join our Marketing department and help our business grow. You will be responsible for B2B marketing aimed at companies worldwide to attract more clients for software development services.

Requirements:

- 4+ years of Digital Marketing experience (preferably in the B2B segment);
- Hands-on experience with search optimization and examples of successful SEO campaigns that you implemented before;
- Knowledge of a wide range of digital marketing tools and approaches for the B2B segment;
- Good writing skills combined with integrating keywords into the text;
- Understanding of content specifics for different marketing channels (company website, LinkedIn, Facebook, Twitter);
- Experience with analytics tools including Google Ads, Google Analytics, or similar;
- Good level of written and spoken English, ideally Upper-Intermediate or higher.

Nice to have:

- Experience in an IT company;
- Understanding of IT outsourcing/outstaffing specifics;
- Knowledge and hands-on experience with link-building;
- Experience with email marketing.

Responsibilities:

- Promoting software development services for potential clients from all over the world using various channels;
- Analyzing the market and competitors and suggesting ideas and approaches for future marketing campaigns;
- Analyzing the efficiency of the existing marketing channels and planning future campaigns according to the outcomes of this analysis;
- Conducting keywords research and using the outcome for writing SEO-optimized texts for the company website, social media, or other marketing materials;
- Planning and implementing SEO campaigns for high visibility and search ranking;
- Taking care of the content plan for the company website and social media and implementing it.

We offer:

- Competitive salary depending on your experience;
- Professional development opportunities;
- Study and practice of English: courses and communication with colleagues and clients from different countries;
- Compensation package (paid vacation, sick leaves);
- Comfortable office or possibility to work remotely.