Position: CRM Manager
Company: NovaMia
Category: Lead Generation
Experience required: 3y
English level: upper
Published: 2022-10-01T00:00:00+03:00

Responsibilities:
• Responsibility for implementation, development and maintenance of marketing in the gambling segment;
• Visualization, measurement, analysis, improvement, control and reorganization of the client's roadmap;
• Development of promotions for regional events and product updates;
• Development, approval and optimization of new mechanics and loyalty programs;
• Organization of automated communication, development and control of triggers and segmentation;
• Control over development processes, copywriting, design, segmentation and launch of advertising activities;
• Team development and mentoring;
• Drawing up and maintaining a plan for the development and integration of marketing tools;
• Analysis of the market and competitors.

Necessary skills:
• Work experience in CRM or retention marketing from 3 years;
• Deep understanding of key metrics: CR, LTV, ARPU, ROI;
• Understanding of A/B testing, TG/CG, Pareto/NBD, customer roadmap, customer life cycle management;
• Excellent communication skills;
• Experience in managing a team;
• Experience in CRM using e-mail, push notifications (web, app), SMS, messengers (WhatsApp), outgoing calls;
• Ability to present ideas clearly and effectively;
• Attention to detail, strong analytical skills and the ability to structure information;
• Experience in gambling, sports, betting;
• Understand the general relationships of the product with other components of the system;
• Creative mindset, willingness to learn;
• Fluent English level and above.

Optimove system experience is a big plus !!!
		
We offer: 
1. English speaking environment; 
2. Partly remote work; 
3. Different office locations in the capitals of Ukraine, Turkey and Spain;
4. Flexible schedule; 
5. 20 working days of paid vacation per year; 
6. 12 paid sick leaves per year.