Position: Digital Marketing Specialist
Company: Zelh
Category: Marketing
Experience required: 2y
English level: upper
Published: 2021-10-01T00:00:00+03:00

As Zelh’s Digital Marketing Specialist, you will be responsible for the success of all Zelh’s digital marketing efforts. The individual in this role will report to the Director of Marketing and work closely with our Web Developer, Content Marketer, Graphic Designer, and Inside Sales team in developing and executing campaigns. In this role, you will create, manage, and optimize strategies to drive online traffic to Zelh’s website and other digital channels for the purpose of increasing and optimizing our lead generation methods.

**Responsibilities:**

Own and manage Omni’s Google Ads account
Explore new avenues of lead generation via digital marketing
Responsible for coordinating our SEO efforts
Reporting and interpreting our analytics and KPIs from our various digital properties and results of campaigns/strategies
Conduct market research on competitors as well as target consumers and translate that research into effective digital strategies that achieve best in class results
Develop and create strategies to enhance the customer journey and life cycle of a lead all the way through the sales and marketing funnel.

**Requirements:**

2+ years in digital marketing as a full-time role
Proven experience managing and succeeding in multiple PPC campaigns
Google Analytics Certification (Google Analytics IQ)
Google Ads Search Certification

**Nice to Have:**

Google Ads Display Certification
Google Ads Video Certification
Google Ads Measurement Certification
Familiarity with BrightEdge
Run successful digital marketing campaigns through avenues other than PPC, e.g. email marketing
Familiarity with Salesforce Some projects in your portfolio

**Working conditions:**

Schedule: 12.00−20.00 Ukrainian Time
Working in an international company with the possibility of professional growth
Challenging tasks