Position: Digital Marketing Manager
Company: Route4Me
Category: Marketing
Experience required: 3y
English level: upper
Published: 2022-09-01T00:00:00+03:00

**Requirements:**
• Minimum 3 years experience performing the essential functions as listed above
• Experience in creating and managing successful marketing strategies and campaigns
• Evaluates the financial aspects such as marketing budget, expenditures and return-on-investment
• Experience guiding the development of promotional creative assets and a/b testing
• Experience with Marketing Automation (Hubspot, Mailchimp, etc.) and other reporting solutions
• Must be fluent in English and possess excellent communication and writing abilities.
• Familiarity with B2B marketing and sales funnel measurement
• Knowledge of the last mile delivery area is a plus

**Responsibilities:**
• Regularly review, measure and analyze key metrics across all company functions related to lead lifecycle, tracking, and performance
• Building promotional pages, emails, and action incentives using our proprietary tools
• Testing and optimizing to improve content discovery
• Using data and analytics to inform campaigns, report on results, and drive innovations
• Conceiving and executing customer-facing programs and promotions
• Work collaboratively with cross-functional teams to incorporate business requirements across the company
• Coordinate web presence via SEM/PPC