Position: Marketing Manager
Company: Master of Code Global
Category: Marketing
Experience required: 3y
English level: upper
Published: 2021-09-01T00:00:00+03:00

**You’ll be responsible for:**
- Contribute to company-wide marketing strategy development for North America;
- Perform activities to fulfill top of lead generation funnel;
- Increase traffic to the website and improve its search engine ranking;
- Create and launch industrial promo campaigns on Facebook, LinkedIn, and Twitter;
- Growth of the company's brand as a thought leader through social and digital media presence;
- Research, analyze competitors to find new ideas, ways of measuring digital activities;
- Perform and provide effective reporting;
- Set up and analyze Google Analytics, Hotjar, SemRush reports and make suggestions;
- Optimize existing web resources to higher visitors conversion: creatives, texts, logic, and mechanics.
  
**The Ideal Candidate:**
- 3+ years of relevant experience of marketing in an IT B2B environment;
- Experience in creating, managing, and launching customer-facing digital artifacts in IT, tech;
- Familiarity with SEO best practices;
- Excellent research skills;
- Ability to work cross-functionally across departments;
- Excellent written and oral communication skills in English (at least Upper-Intermediate).

Added Bonus Education or Experience:
- Experience in creating technology-focused content; 
- Familiarity with conversational AI, machine learning, and customer experience domains.