Position: Digital Marketing Manager
Company: Mates Marketing
Category: Marketing
Experience required: 1y
English level: upper
Published: 2023-08-01T00:00:00+03:00

Mates Marketing LLC, a performance marketing company operating in the USA and Canada market, is seeking a highly skilled and motivated Digital Marketing Manager to join our dynamic team. As a Digital Marketing Manager, you will play a crucial role in developing and implementing innovative digital marketing strategies to drive growth and maximize ROI for our clients.

**Responsibilities:**
1 Strategy Development:
* Develop and execute comprehensive digital marketing strategies aligned with clients' business objectives.
* Conduct thorough market research to identify target audiences, industry trends, and competitive landscape.
* Collaborate with cross-functional teams to create integrated marketing campaigns that leverage various digital channels.

2 Campaign Management:
* Plan, implement, and optimize digital marketing campaigns across multiple channels such as search engines (SEM/PPC), social media, email marketing, display advertising, and affiliate marketing.
* Monitor campaign performance, analyze data, and generate actionable insights to enhance campaign effectiveness and drive continuous improvement.
* Utilize analytics tools to track key performance indicators (KPIs) and deliver regular performance reports to clients.

3 SEO and Content Strategy:
* Develop and oversee SEO strategies to improve organic search rankings and increase website visibility.
* Conduct keyword research, optimize website content, and monitor SEO performance.
* Collaborate with content creators to develop engaging and relevant content that aligns with SEO goals and drives organic traffic.

4 Paid Advertising:
* Manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
* Conduct keyword research, create compelling ad copy, and optimize campaigns for maximum ROI.
* Stay up-to-date with the latest trends and best practices in paid advertising to drive optimal campaign performance.

5 Conversion Rate Optimization (CRO):
* Conduct website audits and identify areas for improvement to enhance user experience and increase conversion rates.
* Implement A/B testing, analyze user behavior, and make data-driven recommendations to optimize landing pages and conversion funnels.

**Requirements:**
* Proven experience (2 years) as a Digital Marketing Manager or in a similar role.
* Strong knowledge and hands-on experience in performance marketing, including SEM/PPC, SEO, social media advertising, email marketing, and display advertising.
* Proficient in using digital marketing tools and platforms such as Google Ads, Google Analytics, Facebook Business Manager, etc.
Demonstrated expertise in campaign management, data analysis, and reporting.
* Excellent understanding of current digital marketing trends, best practices, and industry standards.
* Strong analytical skills with the ability to interpret complex data and generate actionable insights.
* Effective communication and interpersonal skills to collaborate with cross-functional teams and build client relationships.
* Self-motivated, detail-oriented, and able to prioritize and manage multiple projects simultaneously.
* Up-to-date with the latest digital marketing developments and a passion for continuous learning.

Join our team at Mates Marketing LLC and become an integral part of our success in delivering exceptional digital marketing solutions to our clients. We offer a competitive salary, a flexible work environment, and opportunities for career growth and development. Apply today and let your digital marketing expertise shine!