Position: Head of Crypto Marketing
Company: Scale Up
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2021-12-01T00:00:00+02:00

Since 2017 we have established ourselves as the biggest cryptocurrency exchange auditor and a trusted brand in traditional enterprise cybersecurity.

We aim to build a solid foundation of fully-fledged products, scale new and existing solutions, and ensure the mass adoption of our native utility token, HAI.

Our token will also serve as the exclusive payment option for our developing Hacken Foundation — an online marketplace where pre-approved cybersecurity companies and freelance specialists can list and sell their services. The vision for our native HAI token is for it to become the market-leading standard for cybersecurity tokens.

Why join us: we are a rapidly developing company in an innovative sphere. As the crypto market is growing rapidly, we have a strong intention to take its significant share during the next 3 years. The Head of Crypto Marketing will play a crucial role in achieving this goal.

About the role: We are looking for an effective Head of Crypto Marketing who will develop the community, be responsible for B2C marketing and contribute to business development and partnerships estashments.

Our ideal candidate has strong analytical skills, uses hard data and metrics to back up assumptions, recommendations and drive actions. They are very ambitious and excited by an opportunity to realize their professional potential and are driven by speed and influence on business decisions.

Areas of responsibility:

Crypto currency marketing
Influence marketing
Content strategy
Community development strategy
Learn and Earn applications marketing
SMM department management

What You’ll Do:

Develop B2C marketing strategy in crypto currency sphere
Form and lead the crypto marketing department
Create and test out various hypotheses aimed at increasing the conversion rate
Set up precise analytics from lead source to sale
Measure marketing effectiveness and identify improvement opportunities using data;
Market and competitive research, follow and analyze market trends
Conduct customer interviews when appropriate;
Work collaboratively with Sales, R’n’D, Social, and other teams to drive growth and customer success;
Leading and setting the tasks for content creation
Cross-marketing with customers and partners

What We Expect From You:

At least 7 years of hands-on experience in marketing;
3+ years of experience as Head of Marketing / CMO
Experience in building, managing and training marketing teams;
Deep understanding of influence marketing, content marketing instruments
Understanding of community marketing (Twitter, Discord, Youtube)
Successful cases of users engagement growth
Experience in gamification implementation
Strong organizational and planning skills in a fast-paced environment;
Advanced English;
Excellent communication skills

Will be a plus:

Background in gambling/betting industry
Experience in cybersecurity and/or crypto market

What’s in it for you:

Opportunity to influence and feel your impact inside the company;
Great opportunities for personal and career growth;
Technical growth in fintech sphere;
Knowledge boost in blockchain and crypto;
Challenging goals;
Minimum bureaucracy, maximum independence;
Budget for conferences, seminars and training that will help you grow as a professional;
Flexible working hours;
Office/remote work;
Medical insurance, paid vacation and sick leaves.