Position: PPC Lead Generation
Company: Otaje
Category: Lead Generation
Experience required: 5y
English level: intermediate
Published: 2023-04-01T00:00:00+03:00

We are a Ukrainian women's clothing brand https://otaje.com/  with our own production, operating in the market since 2015 and currently expanding our marketing department by hiring a professional PPC specialist to join our team.

Role and responsibilities of the Google Ads and Facebook Ads PPC specialist:

Creating and managing advertising campaigns in search engines and social media, including developing keywords, writing ad copies in Google Ads, setting goals and budgets, and defining targeting settings.

Optimizing advertising campaigns, including monitoring and analyzing campaign results, managing bids on keywords, optimizing ad copies, improving conversion rates, improving ad quality scores, and reducing click costs.

Analysis and reporting, including collecting and analyzing data on advertising campaigns, evaluating campaign effectiveness, determining ROI, and creating progress and campaign effectiveness reports.

Media planning, including developing a media plan based on selected advertising channels and tools, allocating budgets for each of them, and scheduling their use.

Results analysis and media plan adjustment, including analyzing campaign results, evaluating their effectiveness, determining the most effective channels and tools that require increased budgets, and excluding those that have not met expectations from the media plan.

Coordination and Collaboration: Close collaboration with other members of the marketing team, including the SEO specialist, Content Manager, SMM, and other team members.

Keep up with the latest trends and innovations in advertising and constantly improve your skills and knowledge. Be prepared to work in highly competitive and constantly changing market environments.

We are looking for a PPC specialist who has knowledge in target audience, targeting, keywords, rates, creative solutions, analytics, and reporting. The ability to analyze data and results, make quick decisions, and adapt to changes in advertising platforms and audience needs, as well as manage budgets and optimize campaigns for maximum effect.

Requirements:

More than 5 years of experience in Google Ads and Facebook Ads e-commerce, as well as a proven track record of successful campaign optimization and achieving client goals.
Good knowledge of Google Ads and Facebook Ads platforms, including tools for managing advertising campaigns, analytics, and reporting.
Analytical skills
In-depth understanding of Google Ads and Facebook Ads algorithms
Experience working with budgets of $30k-$50k.

We offer:

Competitive salary (base rate + KPI)
A fair, results-oriented KPI system (transparent bonus calculation system with clear indicators and possible amounts)
Flexible work schedule, result-oriented with work hours from Mon-Fri 9:00 to 18:00
Flexible mentoring system (comfortable onboarding of new employees for an easy adaptation period in a new position, LMS, mentoring)
Opportunity to become part of a project and influence its development
Lack of bureaucracy and people-oriented management
Ecological corporate culture
The brand has its own production located and operating in Ukraine, supporting the economy.
Young, progressive, and very friendly team!

Do you want to join our team? Then we look forward to receiving your resume and will definitely get in touch with you.