Position: Marketing Manager
Company: Paymentop
Category: Marketing
Experience required: 2y
English level: upper
Published: 2023-08-01T00:00:00+03:00

We are looking for a self-motivated, results-oriented Product Marketing Manager that will help us drive go-to-market activities that will most effectively generate new customers and drive subscription retention.

The Product Marketing Manager will work closely with Marketing and cross-functionally to provide content and direction in support of campaigns and customer experience initiatives, as well as create and deliver collateral, assets, and sales tools.

Responsibilities:
- Identify and prioritize customer needs;
- Conduct market research to understand competitive landscape and target personas;
- Drive product messaging and positioning;
- Develop pricing and packaging;
- Help define the content strategy and create compelling content (presentations, data sheets, white papers, blogs, case studies, ebooks, website copy, etc.) that highlight our product value;
- Develop and maintain sales enablement materials, including battle cards, cheat sheets, competitive tools, customer references, etc.;
- Define product line strategies and roadmaps;
- Establish product positioning to drive competitive advantage, revenue and market share;
- Identify relevant market-facing positioning of key benefits of our product with the purpose of educating sales, marketing and other customer and prospect facing Company assets;

Requirements:
- Bachelor's Degree in marketing, advertising, communications, or related field;
- At least 3 years of marketing experience;
- Work with B2B/B2C environment;
- Experience in content development;
- Solid understanding and experience of Agile/Scrum methodologies;
- Great writer, presenter, and storyteller, with an ability to deliver technical content in clear, concise, and compelling language;
- Strong project management skills, with the ability to work in a fast-paced, multi-task, deadline-driven work environment;
- Ability to interact easily with all levels of management, cross-functional teams and clients;
- Strong planning and organizational skills, including attention to detail;
- At least an Upper-intermediate level of English;
- Knowledge of industry trends and emerging technologies.