Position: Chief Marketing Officer
Company: Mind Studios
Category: Marketing
Experience required: 3y
English level: upper
Published: 2022-05-01T00:00:00+03:00

In this role you will:
— Develop and execute digital advertising strategies (PPC, SEO) to attract website traffic, convert traffic to leads.
— Analyze organic performance and improve on-site visitor experience.
— Generate new content ideas, tasks for copywriters.
— Create content plans.
— Conduct target market analysis, industry trends research, competitor audit.
— Set goals and define KPIs with C-level.
— Create and follow long term strategy and short term plans.
— Track KPIs and implementation results.
— Launch advertising campaigns.
— Create landing pages.
— Perform A/B testing (ads, landings).
— Create and optimize campaigns in Google Adwords, Bing, Ads etc.
— Coordinate with the Sales team on objectives, leads, ROI on marketing activities.

We offer:
— Building expert teams hungry for knowledge and aiming to create products that stand out — we support and encourage our teams to take up courses, visit conferences, learn and develop as professionals and as people.
— Boing a job that’s high-quality and successful — we prefer projects that are interesting, ambitious, and allow us the time and opportunity to grow.
— Chance to work with our best developers — you’ll have a personal mentor to guide you.
— Coaching and reviews to support your career development, personal development plan with maximized opportunities for skills upgrade.
— Offering our employees the freedom and flexibility to work comfortably on projects that matter to them, so that they could do their best. We stick to trust and loyalty when everything is based on your own task estimates.
— We allocate a highly generous budget for education depending on the employee’s level.
— Office/Office with option for occasional remote work.
— Paid vacations (20 business days) and sick leave.
— Transparency — monthly reports on company’s state of affairs.

What is important to join us:
— 3+ years SEO and PPC experience (IT industry will be an advantage).
— Experience in launching and optimizing SEM, PPC as well as Facebook Ads, Bing Ads, Google Ads, LinkedIn Ads and Quora Ads.
— Deep knowledge of Google algorithm, methods of on-page and off-page optimization.
— Upper-Intermediate/Advanced English.
— Solid understanding of white-hat SEO and link building best practices.
— Basic knowledge of HTML, CSS, JS.
— Experience in lead generation, with measurable KPIs and ROI.
— Strong knowledge of GA, GTM, Search Console, Ahrefs, Semrush, Serpstat, — Screaming frog, schema.org and other tools.
— Experience in marketing research.
— Experience in inbound marketing.
— Ability to work with and organize the data.

It’s great if you additionally have:
— Google Analytics, Google Ads certificate.
— Experience in IT outsourcing, web development & design niches.
— Knowledge of the latest software development processes and practices.
— Knowledge of Hotjar and Google Optimize.