Position: Email Marketing Specialist
Company: Matoffo
Category: Marketing
Experience required: 1y
English level: upper
Published: 2023-09-01T00:00:00+03:00

**Position Overview:**
We are searching for a dedicated Email Marketing Specialist to join our team. In this role, you will be responsible for executing email prospecting strategies based on our Ideal Customer Profile (ICP), initiating cold email outreach, and developing impactful email campaigns using advanced tools and technologies. The ideal candidate will harness the power of AI, including ChatGPT, and utilize spelling & grammar tools like Grammarly to craft persuasive and error-free email content. A strong grasp of marketing funnel principles, proficiency in CRM systems, and impeccable data management skills are critical for success in this role.

**Key Responsibilities:**
- Email Prospecting: Utilize Apollo.io and other relevant tools to identify and target potential customers within our Ideal Customer Profile (ICP).
- Cold Email Outreach: Initiate personalized cold email outreach campaigns to engage with prospects and generate interest in our products or services.
- Email Campaign Creation: Design and execute effective email marketing campaigns using email marketing platforms, ensuring optimal delivery, open rates, and engagement.
- Copywriting: Leverage AI resources, including ChatGPT, and spelling & grammar tools like Grammarly to craft compelling email copy that resonates with our target audience.
- Marketing Funnel Expertise: Understand and apply marketing funnel principles to nurture leads through various stages, from awareness to conversion.
- CRM Management: Utilize our Customer Relationship Management (CRM) system to track and manage prospect and customer interactions, ensuring accurate and up-to-date data.
- Data Management: Maintain clean and organized email prospecting data, and regularly update contact information to ensure data accuracy.

**Qualifications:**
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).
- Proven experience in email marketing, email prospecting, and campaign management.
- Strong proficiency in email marketing platforms (e.g., Mailchimp, Brevo, HubSpot) and CRM systems (e.g., Salesforce).
- Exceptional copywriting and editing skills with the ability to adapt content for various audiences.
- Familiarity with AI tools and their application in email marketing.
- Knowledge of marketing funnel concepts and best practices.
- Detail-oriented with excellent spelling and grammar skills.
- Strong analytical and problem-solving abilities.
- Excellent communication and collaboration skills.

**What you get:**
- Flexible working hours;
- Competitive compensation commensurate with your experience and skills;
- Modern technologies, popular on the market;
- Not boring English classes;
- Interesting customers and projects;
- Learning and development opportunities along with AWS certification program;
- An excellent team with a friendly atmosphere.