Position: Chief Marketing Officer (CMO)
Company: Israel IT
Category: Marketing
Experience required: 5y
English level: upper
Published: 2021-09-01T00:00:00+03:00

**Requirements**
- 5+ years in marketing (3+ years in IT outsourcing)
- Strong understanding of key marketing concepts, such as market segmentation, value proposition, differentiation, buyer journey, branding, messaging, etc.
- Experience in building a marketing strategy and action plans, for promotion of B2B technical services (IT outsourcing or similar)
- Strong experience in digital marketing, content-driven lead generation, omnichannel campaigns, with a focus on proactive outbound ABM
- Proven experience in lead generation, with measurable KPIs and ROI
- Experience in using MarTech tools (CRM, Digital Marketing, analytics)
- Experience in managing teams of 5+ people
- Expert level in written English. Advanced spoken English 
- Comfortable with public speaking on video and in-person
Personality 
- Creative thinking applied to processes and strategies
- Great problem-solving skills, analytical and methodical approach
- Result-oriented, data-driven approach
- Good self-organization skills, high level of autonomy, and independence
​- Being comfortable with uncertainty and rapidly changing priorities

**Responsibilities**
Active Personal Responsibilities:
- Refine corporate brand and identity
- In collaboration with business leaders, define marketing strategy target market segments, key offerings, value proposition, messaging
- Conduct target market analysis, industry trends research, competitor audit. 
- Develop an actionable plan for brand promotion
- Hire and manage members of the marketing team
- Coordinate with the Recruitment team regarding marketing support for recruitment objectives

Team Objectives: 
- Develop and maintain marketing collateral website, sales presentations, expertise briefs, case studies
- Maintain company presence on social media platforms (LinkedIn, Facebook, Instagram, DOU)
- Develop and execute digital advertising strategies (PPC, SEO) to attract Website traffic, convert traffic to leads
- Create content and content-driven candidates generation campaigns
- Maintain company’s provide on digital media platforms, drive advertising, cross-linking
- Track marketing KPIs and optimizing activities to improve outcomes, executive reporting