Position: Head of Retention
Company: Magnetics
Category: Marketing
Experience required: 3y
English level: upper
Published: 2023-01-01T00:00:00+02:00

Hi there! Our Magnetics team is currently looking for a Head of the retention
We are a Ukrainian product company that has been developing in the global iGaming industry markets for 8 years.

💥Requirements💥
- At least 3 years of experience in iGaming Retention;
- Experience in developing, optimizing and tracking the results of user retention and retention campaigns;
- Experience with email marketing at an advanced level;
- Experience in segmenting players and working with them;
- Good understanding of CRM campaign planning;
- Able to work with the life cycle of all types of user;
- Work with upsale and cross-sale for different cohorts and user segments;
- Experience in conducting promotions for different segments of the target audience;
- Experience with multi-channel communications;
- Experience with VIP users;
- Understanding of reporting and analytics systems.

💥Will be a plus💥
- Experience with Soft Swiss, Customer.io 

💥Responsibilities💥
- Building the work process of the department;
- Managing a team of several people;
- Development of a strategy to retain all segments of users on the project;
- Monitor the work of the CRM direction;
- Monitor the work of the VIP direction;
- Monitor the work of the Promo direction;
- Analyze the effectiveness of the company's CRM/VIP/Promo;
- Track and improve conversions;
- Develop communication plans for different user segments, through different channels;
- User base analysis;
- Control of all bonus activities and their effectiveness;
- Manage campaigns from start to finish, including targeting, segmentation, customization, testing, reporting, and optimization;
- Reporting on the work done. 

💥What we offer💥
- The company supports any training and development, so we pay 50% of the cost of the courses if you want to learn something new or improve your knowledge and skills;
- If you study English, the company covers 50% of the cost;
- It is possible to work in the office in Kyiv and remotely;
- We also help our employees with relocation to the west of Ukraine;
-We buy generators so that our employees feel more reliable in these difficult conditions.