Position: Content & SMM Marketing Manager
Company: 20 Thousand Leagues
Category: Marketing
Experience required: 2y
English level: upper
Published: 2020-08-01T00:00:00+03:00

Content & SMM Marketing Manager (remote part-time freelancer)
 
TL;DR You’re a marketeer looking to create valuable content on organic channels! You will work with social media responsibilities for an IT courses business and later continue with in-house projects around AI, EduTech and gaming.
We’re looking for a smart, opinionated, and self-motivated person with passion for content and desire to mix with an experienced international team.

General
20 Thousand Leagues is a boutique IT professional services business with each individual shaping their own area of work. The right candidate will be given the room and authority to define everything about content marketing, brand positioning, communication, and more. You will be drafting and executing content strategies, bringing us into uncharted waters of the latest marketing trends, and securing valuable marketing partnerships.

20kL is both an in-house development company and an outsourcing agency. The jr. marketing manager position will start with their effort focused on our latest project as potential in-house work commences in the fall. 
Project

The Content & SMM Marketing Manager for 20 Thousand Leagues will be helping us spread the word about awesome IT courses. We’re taking care of advertising so you’re left with the fun stuff—content marketing. This dynamic can be different depending on the project as well as your skills and preference. 

As a Content & SMM Marketing Manager, your key tasks will revolve around creating and delivering valuable content across multiple social media platforms. We are not in the business of posting for the sake of appearing active: good content just works better and feels more natural to plan and create. 

20kL’s latest project requires a good grasp of the IT industry to provide value. If you’ve been around IT, you will love it. If you have the desire and dedication to start anew, you will love it. All smiles across the Google Meet board.

Prospects
Later this year, we’re planning to expand our in-house capacity and output. As an elearning software development company, we create video game companions for casual gamers and provide advanced solutions to seasoned players. They bring value thanks to Machine Learning and Artificial Intelligence algorithms that respond to both user preference and events in the game. An advanced Natural Language Processing solution is also in the works. 20 Thousand Leagues SaaS platform spans three channels (desktop, mobile, web) and targets a market of 240 million players. 

20kL flagship product is nemo.gg a companion app for the world’s largest online game—League of Legends. It provides recommendations and context for everything that users utilize to win during the vital pre-game part of a match. The beta version has received overwhelming praise on Reddit, reaching the front page of the main League of Legends subreddit and ranking first in the educational subreddit for the game.

A proven Content & SMM Marketing Manager will be offered to work on in-house projects as part of collaboration with 20 Thousand Leagues. This arrangement may involve more commitment from both 20kL and the capable marketeer. 

Current Arrangement
The position for 20 Thousand Leagues’ current IT project is estimated at 10-15 hours a week. We will be happy to trust our future assistant with further marketing expansion in a couple of months. We are active in CET business hours and would expect a reasonable overlap for collaboration.
Responsibilities
Develop, implement, and adjust comprehensive social media content plans
Work with designers to ensure digital marketing asset creation and delivery
Maintain and monitor own and customer social media accounts
Develop marketing partnerships with media actors in the education industry
Explore new marketing avenues and scaling existing ones
Reporting progress on a weekly basis

Requirements:
- Speak fluent English
- Write and compose text in English at an advanced level (C2 or higher, preferably)
- Able to work in virtual office with colleagues, online using a webcam
- Professional experience with Instagram, Facebook, LinkedIn, and others
- Basic design skills for repurposing social media assets
- Familiar with posting guidelines for key channels/platforms

Key tools:
- Photoshop/ Canva
- Buffer/ Later and similar marketing scheduling tools
- Admin panels for Facebook, Instagram, Google Suite

Nice to haves:
- Design skills to release and apply the creativity yourself
- MailChimp/other email automation tools
- Google Analytics
- Google Tag manager
- Understanding of SEO principles

Personality:
- Question: As a person are you more creative, or structured?

Benefits:
- You get to work directly with the owners of the business to build the company.
- Management style / value-set is Scandinavian, which means flat hierarchy, and a focus on the results of your work, not hours worked.
- You work remotely around regular business hours with a great respect for your personal time on our side
- 20kL staff is a mix of Scandinavian and other expats as well as remote employees from across Europe. This shapes a truly international environment with English as the primary language communication
- Our customers and projects are European companies that prioritize English as their key language of brand communication.

If you want to make a creative application, you are welcome. A portfolio and/or showcase of your marketing work will go a long way. We, however, like to think out of the box ourselves (except when we use clichés in job postings), so if you think you can bid on something very 
special now is the time.

About
20 Thousand Leagues (20kL) is an eLearning company building companion solutions for casual gamers; as well as providing advanced technology services and marketing expertise for the IT industry. The company was incorporated in Estonia, August 2018. The HQ is located in Kyiv, Ukraine, with a representative presence in Copenhagen, Denmark.

The company is founded by native Dane Simon Kaastrup-Olsen, CEO, and co-founder Yuri Ilyin, CFO. Both are serial entrepreneurs who have started - and currently, run - several companies in Europe.

20kL is one of only a handful of new technology services companies wanting to create a host of new exciting solutions for the casual games market worldwide. We are targeting our products towards a market with 240 million players. We will conquer the world with our SaaS platform for gamers worldwide and we have plans for natural language processing(NLP), augmented reality products, and eLearning solutions. 

Building upon our IT expertise, 20kL helps fellow IT companies business-to-business and offers them our technology services. We are also helping them reach new audiences and secure customers by building and executing large-scale marketing strategies.