Position: Demand Generation/ABM Lead
Company: 42DM
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2023-08-01T00:00:00+03:00

**42DM** is a fast-growing digital marketing agency for tech companies and established startups with hands-on experience in promoting SaaS, fintech, software development, mobile apps, and online education companies all over the globe.
We are a data-driven team of T-shaped specialists proficient in several marketing fields. Our primary focus is Inbound and Performance marketing, along with Demand Generation & ABM for B2B businesses.
We are looking for a **Demand Generation & ABM Lead** to join our team. This person will be responsible for developing and implementing Demand Generation and ABM strategies for B2B tech companies.
**Role:**
🔹As Demand Generation and ABM Lead, you will orchestrate demand generation and ABM programs that effectively engage target upmarket accounts and move them through the buyer's journey, utilizing personalized email and social media outreach, targeted advertising, and custom content. 

🔹You will continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly, utilizing A/B testing and other optimization techniques. In addition, you will work closely with Sales leadership to ensure quality demand delivery and follow this up in accordance with established SLAs with our clients, as well as design and execute targeted 1:few and 1:many ABM marketing initiatives to meet pipeline requirements.
**Responsibilities:**
🔹Develop and execute comprehensive, data-driven demand generation & ABM strategies and channels to drive new business and expand the existing customer base for our B2B tech clients;
Leverage data and insights to build and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals;
🔹Design, implement, and measure demand generation initiatives, tactics, and campaigns to support strong quarterly sales pipeline and revenue goals;
🔹Lead a dedicated team of experts focused on ABM, Performance, Programmatic Outbound, SEO & SEM, and Content Syndication programs;
🔹Lead execution of associated plans, including scope, target outcomes, key metrics and measures, and required inputs and resources to deliver;
🔹Work daily with customers’ CRM & ABM platforms to identify promising segments for activation, nurturing & conversion. Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes. 🔹Use dashboards for daily monitoring;
🔹Lead strategic & planning communication with clients, efficiently outlining the campaign's ideas and goals, and reporting on campaign results.
**Requirements:**
🔹5+ years of work experience as a B2B marketer for tech companies;
🔹2+ years of experience managing Demand Generation campaigns and ABM programs;
🔹Experience in designing ICP, buyer personas, and identifying product & communication insights to design Value Proposition Canvas;
🔹Proficiency in marketing automation and CRM software;
🔹Strong analytical skills, with experience analyzing data and making data-driven decisions;
🔹Knowledge of sales techniques and strategies;
🔹Excellent communication and collaboration skills;
🔹Ability to prioritize and manage multiple tasks and projects;
🔹Strong problem-solving and decision-making skills;
🔹A desire to learn and grow in the demand generation & ABM field;
🔹Bachelor’s degree in marketing or related field;
🔹Experience in working with ABM platforms such as Demandbase, Triblio, or 6sense;
🔹Solid knowledge of web analytics tools like Google Analytics, Ahrefs, SimilarWeb, Semrush, Google Keyword Planner, and others;
🔹Firm grasp of emerging online marketing tools and practices;
Deep knowledge of Google Sheets & Google Slides (or similar tools);
🔹Fluent English.
**You will perfectly fit our team if you are:**
🔹Innovative, web, and multimedia savvy;
🔹Insightful and perceptive;
🔹Able to deconstruct any complex business task into a deliverable and clear workflow;
🔹Constantly improving yourself via self-education and self-development;
🔹Able to productively cooperate with other team members.
🔹Enjoy presenting solutions to other team members or customers.
**What we offer:**
🔹A fast-paced environment with the opportunity to acquire the most up-to-date multidisciplinary online marketing experience and top-notch demand generation and ABM tech-stack knowledge, immersing yourself in diverse tech projects in tier-1 markets;
🔹The ability to practice different strategies, develop and optimize exciting digital marketing campaigns, and add successful cases to your professional portfolio;
🔹The opportunity to develop your expertise with a Hubspot Gold Level Agency Partner;
🔹A variety of knowledge-sharing, training, and self-development opportunities, including access to the HubSpot Academy for partners;
🔹A multicultural working environment with inhouse English native speakers from around the world;
🔹Friendly atmosphere, democratic management, and no bureaucracy;
🔹Competitive salary depending on experience and skills;
🔹Paid vacation and paid sick leave.
**What you need to do to join the team:**
1. Send us your CV,
2. Pass the interview,
3. Join our creative team, and we’ll conquer the universe together!
**To get more information about 42DM please visit our website — 42dm.net**