Position: Digital Marketing manager
Company: InCountry.com
Category: Marketing
Experience required: 5y
English level: upper
Published: 2022-05-01T00:00:00+03:00

**Responsibilities:**

- Develop and execute demand generation activities across various channels to drive new leads (SEO/SEM, content marketing, social media, webinars, joint-marketing activities, etc.);
- Drive nurturing campaigns for an existing database of leads to increase overall pipeline;
- Own content and editorial calendar to support demand generation efforts;
- Manage the InCountry website, work with a designer, copywriter, and web development team to iterate on our web presence in multiple languages;
- Collaborate with internal teams to create landing pages and optimize user experience;
- Plan, execute, and measure experiments and conversion tests;
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints;
- Partner with Product, Sales, Customer Success and other teams to improve acquisition and conversion;
- Manage CRM to ensure lead capture, lead actioning and lead flow to sales and attribute campaign success;
- Work closely with Sales to ensure leads are followed up with promptly, to identify, launch and refine demand generation strategies;
- Measure and report performance of all digital marketing channels, and assess against goals (ROI and KPIs);
- Identify trends and insights, and optimize spend and performance based on the insights;
- Brainstorm new and creative growth strategies;
- Provide weekly and monthly reporting across channels.

**Experience:**
-2+ years in B2B Saas for global businesses;
-Strong English;
-Experience managing paid acquisition across all channels (Google, Facebook, LinkedIn);
-Strong knowledge of Google Analytics;
-Hand on experience with tools such as MailChimp, Pardot, Marketo, Salesforce, Hot Jar, Jira, etc;
-Solid understanding of the sales pipeline processes;
-Solid knowledge of SEO and tools such as Ahrefs, Google Search Console, etc;
-Strong experience using WordPress;
-Detail-oriented, able to manage complex projects across multiple stakeholders;
-Self-starter with the ability to work independently.

**We offer:**
-Remote-first team with flexible work-hours;
-No-bureaucracy environment, where everyone is result-oriented and has decision-making power;
-Opportunity for career and professional growth;
-26 days paid vacation;