Position: Product Marketing Manager
Company: Epom
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2023-06-01T00:00:00+03:00

Epom product-oriented marketing team seeks a product marketing manager to rock the ad tech world and improve business performance and the market perception of Epom products.

💡**About Epom:**

We’re a family of ad tech products designed for meaningful advertising. Our primary goals are to provide client-centric software to our clients and shift business-to-business marketing to human-to-human one.

🌏 **Our audience includes:**

B2B clients, medium-to-large brands, ad networks, online marketplaces, and prominent app developers.

⭐️ **About YOU:**

You enjoy developing and implementing compelling go-to-market strategies and successful marketing campaigns from ideation to launch and adoption. You dive deep into details (much deeper than usually expected), and have strong critical thinking.

🪄 **Requirements:**

— Strong marketing skills: you should be able to get in the shoes of the audience;
— Strategic thinker, able to balance long-term vision with short- and medium-term goals
— Analytical mindset, comfortable leveraging data to drive decisions
— Knowledge of content SEO, experience working with Ahrefs, Semrush, Moz, Google Keyword Planner, Google Search Console, etc.
— Knowledge of product marketing and growth hacking.
— Basic to intermediate knowledge of an ad tech industry (or a desire to learn and deal with complex tech processes);
— Extra attention to detail and a nerdy mind with a zest of creativity.
— An ability to learn from past mistakes and aspiration to improve constantly.
— A LOT of curiosity and willingness to dive deeper. That’s crucial.



📈 **Responsibilities:**

— Initiate and oversee the creation of all marketing copy, media, and materials (product videos, website copy, blog posts, campaigns, and contributions to other forums) to articulate the benefits of our product to the world.
— Becoming an expert on our customers, on how/why they buy our products; be an expert on the competition and how to outmaneuver them
— Collaborate with marketing peers to execute product-specific marketing campaigns (email marketing, content marketing, PR, SEM, SEO, SMM, etc) and measure their effectiveness
— Measure and optimize the buyer journey as it relates to product feature adoption and usage
— Manage all aspects of product marketing lifecycle from product lead generation campaigns and product brand awareness
— Monthly tasks ideation together with head of marketing, aligning them to the quarterly and yearly goals set in the global marketing strategy. Creation of weekly tasks lists in ClickUp, estimating team workloads
— Offering creative ideas for global marketing strategy improvement;
— Researching audience and product, honing the brand’s tone of voice to resonate with the client;
— Briefing designers and developers on content-related tasks
— Active participation in team-wide brainstorming sessions

💎**We offer:**

🔹 Great team ready to assist and give feedback on any stage to celebrate great results together;
🔹 Ongoing opportunities and personal growth in a leading ad tech company;
🔹 Flexible working hours (start your day between 9:00 and 11:00);
🔹 Wellbeing program;
🔹 PE accounting support;
🔹 Paid vacation and sick leaves;
🔹 Social events;
🔹 Good salary in USD that matches your skills and experience.