Position: Chief Marketing Officer-CMO
Company: Scale Up
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2021-12-01T00:00:00+02:00

Development of marketing strategy and its implementation market - the USA
Implementation, planning and management of all marketing activities
Forming and managing a team from scratch
Improvement and formalization of business processes
Attracting new customers and new markets currently the company's products
Development, monitoring and implementation of KRI indicators of the marketing department
Обязанности
Reporting to the Founder and CEO, you will be 100% focused on the customer, responsible for defining and delivering global growth and marketing strategy across online sales channels
- You are a strategic and analytical leader, who has proven experience of driving customer acquisition and retention through marketing activities
- Define a company-wide growth plan so we can deliver on our revenue targets prioritizingg customer engagement, enhancing the customer experience, and driving customer loyalty and advocacy
- Work cross-functionally to deliver on the growth plan, ensuring collaboration across different marketing channels and functions
- Continually optimise the plan to reduce CAC while working with functionsto maximizee revenue
- Iterate and run growth tests in new channels
- Develop and monitor all stages in the customer acquisition pipeline, including all online marketing, customer insights, customer segmentation and retention strategies
- Act as a role model for our values and ambassador for our business

Current technology stack:
ClickUp
Google Work Space
Google Analytics
Zoom
Discord
Helium10
Amazon Seller Central (Reports)
Shopify
Grammarly

Will be a plus:
Creative thinking
Ability to multi-task
Business goals
Team management
Project Management
Product Management,
Negotiation
Copywriting
Marketing communications,
A/B testing, Business Analytics
E-mail marketing,
Google Ads
PPC, SMM, SEO
Facebook & Instagram Ads
Content Marketing
Affiliate marketing