Position: Marketing/Сontent Manager
Company: Varyence
Category: Marketing
Experience required: 2y
English level: fluent
Published: 2023-02-01T00:00:00+02:00

Requirements:
— 2+ years in B2C app marketing (USA) 
— At least 2 years of professional experience as a content marketing manager or related positions 
— Experience with managing and hands-on contributing to marketing of applications to consumers 
— Focus on led generation and conversions 
— Experience building impactful and engaging copy content that makes the customer the hero in the communication 
— Documented experience in marketing; positive energy and leadership to inspire internal and external partners 
— A sense of aesthetics and witty communication 
— Experience in competitive analysis and positioning, skilled in Google Analytics, Google Business Pages, Google Adwords, Facebook, Instagram, Apple App Store Ads, and Linkedin ads 
— Marketing process understanding and content’s role in it 
— Experience in creating various types of content such as infographics, guides, blogs, landing pages, etc. 
— Strong writing, editing, and proofreading skills 
— The passion for creating great content and researching new opportunities 
— Basic WordPress knowledge 
— Advanced level of English
— BS/MS degree in Marketing or related field 

Will be a plus:
— Experience in restaurant industry 
— Experience marketing restaurant apps 
— Experience with marketing B2C apps in United States or Germany 
— Experience with deeply understanding and profiling the ideal target customer 
— Experience with SEMRush and Screaming Frog 
— PR experience 

Responsibilities:
— Develop marketing roadmap 
— Help generate a niche community and following for app launch 
— Create pre-launch strategy and execute on it 
— Create post-launch strategy and execute on it 
— Lead and execute on content marketing, social marketing, paid campaigns, SEM, backlink development 
— Coordinate with internal creative design resources 
— Coordinate with external PR and Influencers  
— Coordinate with internal SEO resource 

Benefits we offer:
— Stable working environment where you can develop and grow your skills
— Promotional opportunities
— Highly competitive salaries
— High-growth career path with a rising company
— A supportive team that values your input and suggestions and is fun to work with
— Premium health insurance coverage
— Modern office building with heating, air-conditioning, break rooms, free snacks, meals and espressos
— Short walk from City Center
— Secure car parking spots
— English language classes with native US English speaker
— Fun company-sponsored events and activities
— Paid training days
— Paid vacation days
— Paid sick days
— Relocation packages available in some situations
— Game room with PlayStation 4 and free premium games