Position: Product Marketing Manager
Company: Govitall
Category: Marketing
Experience required: 3y
English level: upper
Published: 2022-06-01T00:00:00+03:00

**What do we expect:**

- 2+ years of experience B2B marketing in IT ;

- You are eager to develop and execute marketing strategies for US/EU markets (including segmentation, targeting and competitor analysis);

- You are a T-shaped marketing specialist with good analytical skills;

- You have knowledge and experience (you can lead or develop) with Google Ads, Facebook Ads, email marketing, content marketing, and affiliate marketing;

- You are great at getting things done - so you have a proven track record of successful marketing strategy creation and implementation;

- You have a data mindset - experience in A/B testing and conversion rates optimization;
 - English - Advanced level.

**Responsibilities:**

- Establish marketing lead generation;

- Provide short and long term market forecasts, reports, and trends to assist business development in B2B clients acquisition;

- Brand management;

- Perform industry and competitive analysis, work closely with the sales representatives to form an effective product positioning and messaging stylistics;

- Perform ongoing tracking and reporting on B2B marketing initiatives;

- Develop and execute B2B marketing plans that may include PPC, email campaigns, webinars, and website updates (a/b test, new funnels);

- Close collaboration with the Founder and Product manager during the execution of the company’s B2B marketing strategy and programs (internal/external branding, lead generation, advertising/sponsorships, digital marketing) in order to achieve the company’s business objectives;

- Focused on acquiring and retaining new customers through the management of all online and offline marketing branches including, PPC, SEO/SEM, digital advertising, webinars, brand management, email, social, lead nurturing, channel marketing and analytics.

**What can we offer you?**

1. Full onboarding, learning the specifics of our company;
2. Partial coverage of health insurance and professional development;
3. 18 days of paid leave, 20 days of paid sick leave;
4. Corporate English classes;
5. Consultations with a psychologist if necessary;

We are looking for you to join our team!