Position: Marketing Lead
Company: BAKOTECH
Category: Marketing
Experience required: 2y
English level: intermediate
Published: 2021-10-01T00:00:00+03:00

Marketing team: 10 cool heroes)

**Requirements:**
- At least 2 years of work experience as a Head of Marketing with proven results of audience growth, conversions increase, etc.;
- Intermediate English;
- Excellent knowledge of working with various digital marketing channels and tools;
- Deep understanding of reporting and analysis tools, skill to consolidate data from various sources;
- Solid understanding of market research and data analysis methods;
- Outstanding communication (written and verbal) and interpersonal abilities;
- Proactive, responsible, open-minded, and goal-oriented manager.

**Responsibilities:**
- Create and optimize marketing strategy based on the business goals of the company to promote its IT product;
- Develop a feasible marketing plan for the department and oversee its day-to-day implementation;
- Calculating the required marketing budget based on strategy;
- Team-management: goal setting and monitoring, result analysis, business processes development and motivation;
- Search for new channels and sources to attract a targeted audience and grow it;
- Create a solid network of strategic partnerships;
- Analyze existing audience behavior to find new ideas and vectors for future product development;
- Setup and execute on user acquisition and retention marketing strategies, in close cooperation with the internal team as well as with external partners to deliver on strategic initiatives;
- Liaise with other departments and team-member to guide a unified approach to customer service, distribution.

**We offer:**
- Flexible system of business construction, the ability to influence the methods of doing business, openness to new ideas;
- The real opportunity for professional growth and self-improvement;
- Competitive salary and performance-based bonuses;
- Direct reporting line to the CEO;
- Challenging but exciting tasks and all the needed tools to achieve them;
- Opportunity to attend professional events financed by the company;
- Training programs, conferences, and seminars (including international);
- Ability to focus on your work — lack of bureaucracy.