Position: Marketing Director
Company: 2K-Group
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2022-11-01T00:00:00+02:00

**What You’ll Do
** 
Our client is moving fast, and you will be the marketing leader to scale the impact. As the Director of Marketing, you will lead B2B and B2С worldwide marketing efforts through content-led marketing programs that will help accelerate growth and position to be the category leader as a wholesaler of medical products, including distributing aesthetic, dermatologic, and orthopedic premium products.
 
You will set the strategy for, implement, and optimize marketing campaigns that achieve ambitious growth targets for partners in different regions Worldwide. In addition, you will manage the SEO and PPC specialists team. Your goal is to generate new qualified leads for the partners internationally. The ideal candidate is a forward-thinking, detail-oriented, self-motivated team leader eager to take the initiative and work collaboratively across the company. This role will report to the Global Business Unit Head. This is 100% remote full time position. English fluent required.
 
**How You’ll Do It**
 
- Design, lead and execute marketing campaigns, strategies, activities, and events that generate qualified leads and significantly impact achieving our sales goals through creating a pipeline of new customers.
- Leverage our bespoke content through effective SEO techniques to drive perception as a thought leader and authority in our category
- Build quarterly, yearly, and campaign-specific analytics reports that feature key learnings and recommendations to improve future content and strategy.
- Be a team leader, help attract, hire and nurture extraordinary talent, and build a team that drives impact.
 
**What you bring:**
 
- 5+ years of B2B and B2C marketing experience working in or managing several marketing functions, preferably at a high-growth technology company or marketing agency
- Proven track record in designing, implementing, and executing a category-defining marketing communications strategy
- Ability to toggle between high-level strategy and deep tactical work that delivers results
- Hungry to be part of the success of a fast-growing company working within a culture of freedom and responsibility
- As a true colleague, you enjoy planning, executing, winning, and celebrating as a team.
- Champion best practices regarding measuring ad effectiveness, especially regarding multi-channel attribution across the various touch points and devices in the marketing mix.
- Demonstrable experience and results in leading and managing SEM, Digital Marketing, Email, Affiliates, and Social Media strategies.
- Proven analytical, problem-solving and creative thinking skills with the ability to interpret and translate data into actionable proposals.
- Excellent attention to detail.
- Experience in Healthcare industry welcomed