Position: Inbound Marketing Manager
Company: Influ2
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2020-11-01T00:00:00+02:00

Responsibilities:


-Develop and execute the content and social media editorial calendar in

cooperation with PR/AR managers.

-Produce original content that promotes person-based advertising as the next

big thing in B2B marketing across our blog, social media channels, ebooks,

emails, webinars, videos, and more.

-Take control of gathering customer reviews and testimonials for our brand on

platforms like Capterra, G2 Crowd, Google, and others.

-Develop and maximize the impact of marketing partnership programs with

Hubspot, Salesforce, Bombora, Outreach, Salesloft, etc.

-Take command of our social media channels for marketing and branding.

Deliver a consistent stream of engaging content on Facebook, LinkedIn,

Twitter, and Quora.

-Contribute to industry events taskforce.

-Track analytics and generate reports summarizing the impact of your

marketing activities.


Requirements:


-5+ years in B2B marketing, with a strong understanding of inbound vs.

outbound marketing and ABM.

-Skilled in written English communication. You must be able to write succinct,

clear content that builds trust and educates the reader.

-Strong portfolio of marketing content with proven results.

-Acumen with social media and building online communities.

-Good understanding of SEO.

-Strong analytical skills.

-Self-starter, excellent time management, and ability to work on their own.

-Experience with graphic design tools, photography, video production.

-Experience with HTML/CSS is a plus.

-Sense of humor is a big plus.