Position: Product Marketing Manager
Company: Beetroot Academy
Category: Marketing
Experience required: 2y
English level: intermediate
Published: 2020-12-01T00:00:00+02:00

**Responsibilities:**
Develop product marketing strategies (pricing, advertising, product launching)
Together with product and marketing manager work on product’s categorization and product groups
Develop and refine naming, messaging, and positioning for the core courses
Constant market analysis of current trends and competitors positioning. 
Test marketing product features, releases and ad copy
Define go-to market strategy for new courses or review unsuccessful old one 
Create and deliver training and guides for sales (customer support managers) and support (regional coordinators and educational managers) 
Be an expert on competitive products, trends and share insights across the company 
Be a part of developing growth loops and upsell strategies 

**Requirements:**
Experience in IT or educational sector
3+ years of proven experience as a Product Marketing Manager, Brand Manager or similar role
Familiar with product marketing tactics
Strong ROI-tracking skills, able to prove what is –or isn’t—working
Analytical mind and strong quantitative skills
Copywriting skills in Russian and Ukranian 
Intermediate level English language
Excellent teamwork skills

**And here's what we offer you:**
Flexible schedule and ability to work remotely
Respectable compensation on the mid-market level 
A friendly family of Beetroot Academy: you will have many new acquaintances all over Ukraine
Team workshops all around the country
Engagement into the development of the IT community 

If you think we are a match, send us your **CV** with a short Cover Letter. We will contact you soon. Have any questions? Just drop us a message. We're always up for a chat.

*Timeframe: december 2020 - june 2021, with possibility to extend the project duration