Position: Google Analyst
Company: AboutHR recruiting agency
Category: SEO
Experience required: 5y
English level: fluent
Published: 2023-02-01T00:00:00+02:00

We’re looking for an Analytics Consultant with deep expertise in GA4, Google Tag Manager, and Looker Studio to join our digital marketing team on a contract basis. This role will focus on the implementation, evolution, and performance data analysis of our clients digital experiences. 

**The successful candidate will:**
● Have proven analytical and technical skills, strong people skills, great attention to detail, solid organizational skills, and the drive to learn and grow.
● Be comfortable managing multiple projects simultaneously.
● Be collaborative when working with strategy, marketing, engineering, and project management teams.

**Responsibilities of this role include:**
Manage our Google Analytics and Google Tag Manager (GTM) environments, processes, and architecture including:
● Ensure the integrity and accuracy of our tagging environment.
● Lead our GA4 migration – audit analytics usage and metrics, including objects, tags, and reporting elements, as well as recommend fixes or enhancements.
● Develop custom analytics JavaScript to create events and triggers in Google Tag Manager.
● Perform audits and analysis of client data properties including Google Analytics, Google Tag Manager, Search Console, and Looker Studio. Identifying issues, enhancements and optimization opportunities.
● Working closely with the engineering team to define, evolve, manage and map custom data layers.
● Build standardized, productized, and custom Looker Studio reports, harmonizing dispersed data sets for “big picture” analytics and insights reporting.
● Maintain up-to-date technical specifications, and any additional documentation to ensure accurate and comprehensive analytics tagging and reporting.
● Lead tagging projects from inception through completion including partnering with technical and non-technical stakeholders to build requirements, set up and implement, and quality control.
● Analyze key website performance metrics and competitive trends, directing queries and analyzing data base logs for reports, and make recommendations to align marketing with business objectives.
● Analyze and report on a holistic set of KPIs and benchmarks for owned digital channels and digital marketing channels including but not limited to events, social, email, ads and campaigns.
● Provide Google Analytics and Looker Studio support for members of the team and client, including creating dashboards and providing training.
● Regular communication with developers, product owners and business stakeholders to enable iterative improvements to tracking and reporting.
● Work with marketing, development, and client teams to create Looker Studio dashboards and reports.

**Qualifications:**
● BA or BS, preferably in Business, statistics, or data science/analytics discipline required.
● 5+ years of experience in data analytics, data science, and/or similar positions.
● Professional Certification in Web Analytics is highly desirable.
● 5+ years of experience working with Google Analytics, Google Tag Manager.
● Deep experience in GA4, including GA3 (Universal) to GA4 migrations.
● Proficient understanding of cross-browser compatibility issues and workarounds.
● Enhanced E-commerce a plus.
● Google Looker Studio (formerly Data Studio), PowerBI, Tableau or similar tool set a plus.
● Microsoft Office Suite required, strong skills in Excel a must.
● Strong written and verbal communication skills; ability to lead client conversations.
● Ability to work quickly, efficiently multi-task, and deliver commitments in a timely fashion.

**Skills:**
○ Innovative and creative thinker: Embraces out-of-the-box thinking.
○ Team player: high EQ, low ego, resourceful, frugal; treats resources as their own.
○ “Let’s go” attitude: optimist, contagious enthusiast, sees the upside.
○ Accountability matters: drives for results as a coach and team player; bias to outcomes.
○ Exhibits aptitude: always learning and growing; constantly attempts new experiences.
○ Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient.
○ Grit: passionate, self-directed, and motivated; demonstrates endurance.