Position: Website Manager / Web Product Manager
Company: Hacken
Category: Product Manager
Experience required: 2y
English level: upper
Published: 2022-09-01T00:00:00+03:00

**Key responsibilities:**

- Manage, maintain, prioritize, and sequence the Hacken website backlog based on business value or ROI
- Drive the roadmap for website and SEO-related projects, defining and executing the strategy for maintaining a premium digital experience
- Manage website page development projects from brief through launch, including requirement and content gathering, steering design, and development
- Website conversion rate optimization: creating & managing website conversion optimization backlog, improving target metrics, analyzing leads, and working on their quality
- Ensure the website is strongly aligned with brand guidelines and product messaging
- Complete tests to ensure website efficiency and quality
Identify ways to improve website user experience
- Create strategies to improve website traffic
- Perform user session analysis and conduct A/B testing
- Be lead support to the Marketing & Bizdev teams overall to identify and deliver on the digital destination for integrated campaigns, events, and announcements
- Own the site map and maintenance of all key landing pages and core website pages across Hacken.io
- Compiling and analyzing monthly, quarterly, and annual reports that track key website metrics, as well as supporting the definition of web-related goals

**About you:**

- Strong understanding of website design, user interface design principles, usability testing, and website technologies.
- Have a strong understanding of SEO and can collaborate closely with SEO managers to increase organic traffic
- Deep knowledge of analytical products Google Analytics, Google Tag Manager, Google Optimize
- Ability to interpret digital analytics and make data-backed decisions
- Experience managing or contributing to a website for a brand, organization, or program
- Excellent written, verbal, and communication skills; strong editor
- Content management systems (CMS)
- Excellent organizational and time management skills
- Ability to multitask, reprioritize and respond quickly
- Capable of reading urgent situations and problem-solving quickly
- Positive, professional, and optimistic attitude
- Ability to work highly cross-functionally with people at all organizational levels
- **Knowledge of the Web3 industry is a big plus**

**We offer:**

- Personal and professional development as a specialist
- Development of innovative, future-oriented blockchain products
- Flexible working hours
- Office/remote work
- Paid vacation and sick leaves
- Budget for conferences, seminars and training that will help you grow as a professional