Position: Head of Marketing
Company: SplitMetrics
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2021-07-01T00:00:00+03:00

**In this role you will:**

- The development of the long-term company marketing strategy, with an emphasis on achieving B2B sales growth and cost-effective customer acquisition.
- The development and implementation of a winning Lead Generation strategy.
- Take ownership of the business’ reputation and recognition; including brand, PR and communications.
- Leading performance marketing and lead generation campaigns.
- Automating marketing funnel and building growth loops.
- Working closely with the Sales Team; enabling them to meet their objectives.
- Working closely with the Product Team; to define marketing for our products.
- Researching markets, clients and competitors to hit just the right marketing angle to support inbound marketing.
- Leading internal marketing teams and external service providers to execute your strategy.
- Developing sales support materials, presentations, demonstration videos, case studies, and other business materials.
- Organizing and participating in events and meetups representing our brand.
Building new and fortifying existing marketing partnerships (Apple, AppsFlyer, Phiture, Adjust etc.)
- Leveraging public speaking opportunities to evangelize our products.

**What we’re looking for:**

- 5+ years of experience directing or leading marketing operations for B2B SaaS.
- Hands-on experience with the US and EMEA markets.
- Understanding of mobile app marketing is an advantage.
- Vast experience in positioning, branding and messaging.
- Proven ability to lead and manage complex projects.
- Experience participating in c-level strategy sessions and management duties.
- Experience in sales support and collateral production.
- Experience in event marketing and public speaking.
- Proven ability to analyze and optimize large scale marketing operations.
- A track record of successfully scaling marketing teams demonstrating progressive responsibility for marketing. 
- Experience of working with a high growth or scaling business having implemented a successful lead generation marketing plan
- Fluent english.

We do awesome marketing and keep it fun. Also, it's a unique combination of knowledge you get with us, since we're a SaaS company with products for app marketers. Thus, you'll be upgrading your SaaS marketing skills while diving deeper into the mobile app marketing industry.