Position: Marketing Lead/Manager
Company: VistaCreate&Depositphotos
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2022-11-01T00:00:00+02:00

Required experience and skills:
- 3+ years of experience in the position of **Marketing Lead**  **Marketing Manager** in  IT product companies 
- Managing a team of over 20 people.
- Experience overseeing marketing budgets.
- Understanding the difference between **B2C** and **B2B marketing**, are able to deliver the required message to a target audience effectively.
- **International experience** - working with the **US and European markets** to build distribution for B2C products.
- Proven ability to initiate and drive cross-functional initiatives.
- **Strong analytical skills and experience working with data** to identify patterns and find acquisition, retention, and LTV growth opportunities.
- Understanding tenets and approaches to creating business-to-customer communications and high-impact marketing activation campaigns.
- You are result-oriented, comfortable with autonomy, and able to make things happen.
- Leader and team player, with a high level of emotional intelligence.
- Advanced level of English

Responsibilities:
- Develop and execute an integrated marketing strategy, overseeing organic and paid acquisition, CRM, product, and brand marketing.
- Plan, develop and launch brand marketing projects to grow Depositphoto's brand presence in target markets.
- Initiate and execute activation campaigns and suggest improvements to grow organic traffic, affiliate, and PPC channels, as well as improve efficiency.
- Lead Go-To-Market activities by structuring promotion, pricing, and campaign activations to introduce new products and services.
- Suggest A/B tests to improve onboarding, activation, monetization, and pricing that impact bottom-line KPIs.
- Be a thought leader for the existing marketing team and bring on-board new marketing talents to deliver world-class performance.
- Suggest new creative growth strategies based on data, customer, and market insights.
- Planning and implementing direct marketing approaches, including personalization of messages, customer profiling, and segmentation.

We are proposing:
Remote-friendly culture
Flexible Work Hours 
Professional Growth
Competitive Compensation & Regular Salary Reviews
Paid Vacations (24 days), Statutory Holidays
100% paid sick leave
Corporate English classes