Position: Head of Content Marketing
Company: PIN-UP Tech
Category: Marketing
Experience required: 5y
English level: upper
Published: 2022-09-01T00:00:00+03:00

Requirements:
• Ability to speak and write in English, Russian, and Ukraine fluently and idiomatically
• 3+ years of experience as a leader in multichannel content creation (publishing, journalism, etc.)
• Experience with creating compelling messages for different target demographics.
• Proven editorial skills.
• The ability to lead and inspire large teams of creative personnel and content creators to achieve the company's stated goals.
• Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
• Clear articulation of the business goal behind the creation of a piece (or series) of content.
• Leadership skills required to define and manage a set of goals involving diverse contributors and content types
• Familiarity with principles of marketing. Fluency in web analytics tools.
• Basic technical understanding of HTML
• Excellent negotiator and mediator. Incredible people skills.

Responsibilities:
Ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all marketing and product channels.
• Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why.
• The development of a functional content calendar.
• Supervising writers, editors, content managers, designers; be an arbiter of best practices in grammar, messaging, writing, and style.
• Conducting ongoing usability tests to gauge content effectiveness.
• Gathering data and handling analytics (or supervising those who do) and making recommendations based on those results.
• Developing standards, systems, and best practices guidelines.
• Establishing workflow for requesting, creating, editing, publishing, and retiring content.
• Supervising content management system.
• Conducting periodic competitive audits.
• Ensuring consistent global experience and implementing appropriate localization/translation strategies.
• Work closely with the company's Art Director on all creative and branding initiatives to ensure a consistent message across channels.

Will be plus:
• Bachelor's degree in Journalism, Public Relations, or related communications field.
• Crisis communications experience.
• Multilingual abilities (specifically Spanish) are a major plus.
• Own blogs and social media outreach.

We offer:
• Work in an international IT product company;
• Stay in a team of like-minded people who want to create a cool employer brand;
• Opportunity for career and professional growth;
• Ability to involve your ideas and developments;
• Decent wages;
• Training at the expense of the company;
• Paid vacation (24 days);
• Paid sick leave;
• 4 days off;
• Days of personal events;
• Medical insurance;
• Free English courses;
• Yoga and football at the expense of the company.