Position: Product Marketing Manager (IT start-up)
Company: Star
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2023-02-01T00:00:00+02:00

We're looking for a hands-on Product Marketing Manager who loves pursuing ambitious goals as much as getting stuff done. As our first PMM , you’ll be in charge of it all: from user and competitive intelligence to product messaging and sales enablement.

Product: 
B2B SaaS start-up aiming to challenge the status quo of how people experience corporate offices. Friday PM software enables companies to explore how their people work and implement hybrid environments that will fit their people’s working styles and needs. 

We're a very dynamic team of 20 people competing in the growing "Future of Work" software market, which is projected to reach $81 Billion by 2025. 

Using computer vision and AI-enabled algorithms, we analyze office space and employees' working modes, then recommend a workplace model custom-tailored to how people work. 

In order to be successful in this position, both customer and product-centric thinking is required, as well as the ability to work independently,  lay out a plan, and execute it. Effective collaboration with the marketing, engineering, and sales teams will be essential to success.

Skills and experience you can bring to this role!

- 3+ years as a PMM for a global B2B SaaS company;
- Experience with startups;
- Advanced English;
- Analytical skills to pair quantitative data with qualitative customer feedback; 
- Skills in storytelling and writing;
- Creative thinker that can generate product marketing ideas and manage a cross-functional project team to drive execution;
- Proven track record of successfully launching new products and features.

What impact you’ll make

- Develop product positioning, messaging, and marketing materials based on persona and market research;
- Build compelling product strategy across user personas and company segments;
- Drive product launches by creating powerful “launch moments” that drive prospect engagement, elevate market awareness, and inspire customer adoption;
- Develop customer research to get data about products and personas;
- Carry out competitor research in order to help marketing better understand the target market;
- Work closely with product engineering to align the product marketing strategy.