Position: crm and email marketing professional
Company: EPAM Anywhere
Category: Marketing
Experience required: 3y
English level: upper
Published: 2022-07-01T00:00:00+03:00

Responsibilities

- Establish and maintain scalable processes that ensure best practices in campaign and lead management
- Evaluate the performance of e-mail sends, including the impact of subject lines, segmentation performance, and click-thru rates, and provide executable recommendations to the global online communications manager to improve future e-mail performance
- Develop an automation strategy in coordination with Product & Marketing - -Managers to increase pipeline generation and qualification
- Conduct extensive A/B testing of e-mail strategy, including delivery timing, creative layout, tailored offers, and subject line testing to develop best practices for ongoing email campaigns
- CRM & Contact Management
- Set up, manage, and improve key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads
- Build marketing automation processes, qualification criteria, and lead scoring processes.
- Develop robust KPIs and scorecards for marketing performance monitoring
- Work closely with the content strategy and SEO team and present analysis and findings to a variety of audience
- Evaluate new technologies and add-on applications to improve and optimize marketing team performance
- Collaborate and develop weekly/monthly/quarterly business reviews pertinent to lead management and present findings and recommendations
- Reports on automation and program performance, including email, nurture, drop-off, segmentation, and other key performance metrics
- Act as a strategic advisor to the marketing managers and help them define the customer engagement model via digital and human touch

Requirements

- Superb analytical skills using data to generate insights and problem solving
3+ years of email marketing experience, with a focus on workflows
- Experience in Lead Nurturing, building lifecycle marketing programs through CRM and/or marketing email systems
- Knowledge in marketing tools; preferably with MailChimp, HubSpot, Marketo, Salesforce, Navigator, Drift, or Qualified
- Proven track record of driving revenue with email marketing campaigns
- Experience in setting up or managing CRM systems
- Understanding of and/or experience working with lead management processes related to marketing programs, activities, campaigns, etc.
- Excellent English written and verbal communication skills

Nice to have

- Hands-on experience with marketing automation systems (Experience with Hubspot is a plus)
- Experience in working with no-code tools & their integrations