Position: Senior Email Marketing Manager
Company: Primeclass.io
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2022-06-01T00:00:00+03:00

**What you will do?
**
To be a good fit, D2C startup experience at a similar position is a must.
You will be a decision-maker, who heavily realizes on data to focus your work. For example, you know how to prioritize your experiments with individual emails, workflows and sequences based not on your personal priorities, but on marketing funnel and attribution data, from open rates and CTR to CR and RPL. 

To make great decisions you will also need to have profound risk assessment and change management skills.

You will be responsible for the execution of your plan. 

**Some of the requirements, we are looking for:
**
- you know main list growth tactics and did use them before;
- you know and did use to build campaigns main marketing concepts: Audience Persona, Customer Journey, AIDA;
- lead scoring and content scoring strategy and experience;
- familiarity with HTML, CSS to use in email messages;

- you are able to generate ideas, create and own the email strategy, including the messaging, email calendar, and purpose. Help determine what's "email-worthy" and what communication may be better suited for alternative channels;

- being an experienced project and process manager. This means most of the time you deliver within time and budget. For example: 1)you will need to setup and optimize proper workflow for each audience 2) prioritize experiments on every step 3) you continuously automate processes where possible.

- being an effective communicator. You will need to coordinate your actions with other members of our marketing team: copywriters, designers, etc. Skills like the range of vocabulary and vision, public speaking, presentation, EQ and self-awareness are essential.

- being a culture fit. Your actions and words are examples of our corporate culture: https://www.canva.com/design/DAE7zD68j7U/H_RaZtjTD6ucwWaONBktwg/view