Position: Product marketing manager
Company: Govital
Category: Product Manager
Experience required: 2y
English level: upper
Published: 2021-09-01T00:00:00+03:00

As a Product Marketing manager you will report directly to the CEO.
We are planning to launch our B2B content platform at the USA market. 

**The main hard skills for our PMM: **
- Experience in market research and competitive analysis;
 - Deep expertise across multiple performance marketing channels;
 - Experience in creation strong brand positioning;
 - Using a range of tools to analyze, test, and execute online marketing activities (Google and Facebook Analytics, Google Optimize, Hotjar, PowerBI etc.);
 - Upper-Intermediate English or higher (B2+);
 - Experience launching new products will be a plus

**What you will do: **
- Produce Market and Competitors Analysis
 - Identify the product target audience, positioning, values, and selling points;
 - Develop and implement complex B2B marketing strategy
 - Develop and implement go-to-market strategy
 - Develop, manage and improve all steps of B2B marketing funnel
 - Formulate relevant KPIs and reporting with focus on client acquisition and ROI
 - Development of the web-site with help of internal or freelance team
 - Drive digital marketing campaigns across paid search, social and display advertising, SEO and other marketing channels
 - Build your own team for product scaling