Position: Inbound Marketing Manager
Company: Trinetix
Category: Marketing
Experience required: 5y
English level: upper
Published: 2023-03-01T00:00:00+02:00

**Challenge:**
Develop and implement strategies with the marketing team to improve Social Selling Index brand recognition, overall reach, and demand generation.

**Responsibilities:**

**- Social media (LinkedIn, Twitter, Reddit, Quora, HackerNews, META, etc)**
• as paid ads channel
• as a content distribution channel
**- Content strategy & distribution**
• guest posts
• media
• social media
• paid marketing
• email campaigns
• market & competitors analysis
• SEO analysis
• Funnel optimized for customer awareness & SEO
• Organic traffic acquisition & conversion
• Content distribution through:
**- Conversion & funnel optimization for sales pages & blog/content**
• Analytics — Google Analytics and Hubspot — are a must-have, HotJar, PowerBI, or DataStudio are good to have
• Familiarity with A/B testing
• Able to generate hypotheses on how to improve conversions
**- Operation &Finance**
• Planning marketing budgets for campaigns, measuring the effectiveness of campaigns, lead cost estimation etc
**- Hubspot funnel/campaign management**
• content funnel
• remarketing audiences
• email campaigns
- Paid marketing
• Google Ads
• Meta
• Twitter
• Reddit/Quora
**- Organic traffic**
• Understands SEO
• Able to define content strategy and work with SEO specialist+Content production team
• Can own the process end-to-end (from defining the best strategy to get the most organic traffic with the hottest target audiences to shipping, analyzing and improving the content)

**Basic Qualifications:**
- Multi-channel marketing experience with a thorough understanding of engagement, retention, and analytics, comfortable with organic and paid disciplines
- A clear understanding of full-funnel marketing, digital media KPIs and attribution.
- Strong analytical skills including the ability to analyze data, prepare and interpret reports and communicate actionable results, findings and recommendations.
- 5+ years of related marketing experience.
- Experience in medium-sized business (IT)
- A results-focused marketer who works effectively in a team setting to move projects forward.
- Upper-Intermediate English.

**What we offer:**
- Team of talented and appreciative open-minded professionals
- Regular feedback and health checks
- Medical insurance and sports program compensation
- Paid English language courses
- Private Entrepreneur and legal support