Position: Director of Demand Generation
Company: AIW.systems
Category: Marketing
Experience required: 2y
English level: fluent
Published: 2020-06-01T00:00:00+03:00

As the Director of Demand Generation, you’ll be responsible for developing and executing demand-generation strategy, targeting Amazon sellers from entrepreneurs to enterprises. Partnering with other marketing team members and Sales, you’ll develop multi-channel strategies that drive results.

ou will always be evaluating the latest marketing strategies, experimenting and optimizing different tactics, and consistently meeting or exceeding pipeline and bookings goals. 
 
This position can be based out of either of our Kyiv office or remotely.

Core Responsibilities

-Develop multi-channel demand-gen programs, including setting and executing strategy, developing forecasts, evaluating appropriate budget levels, and measuring results
-Create campaign messaging, content, and channel strategy to deliver required business growth results across paid, owned and earned channels
-Employ best practices to achieve growth goals while also experimenting with creative strategies and less-proven tactics
-Working closely with the sales team, create an ABM strategy that targets top accounts including integrated outbound campaigns
-Create and manage alignment with sales teams and establish feedback loops between teams
-Create programs for all stages of the funnel that include generating new leads and nurturing them to generate SQLs 
-Develop programs to scale customer acquisition through software free trials including affiliate marketing 
-Continually optimize programs to ensure customer acquisition costs are in line with the return on investment goals
-Create a weekly set of dashboards and reports showcasing KPIs for the executive team.

Qualified Candidate Requirements

-2+ years of experience in demand generation and for B2B tech or SaaS companies
-Track record of success working with a B2B sales team, delivering qualified leads, buyer engagement and pipeline
-A data-driven leader that has experience developing a KPI framework, optimizing metrics and tracking performance against growth goals
-A strong understanding of ABM, segmentation, revenue attribution, influence and ROI
-Experience with Pipedrive, Hubspot or other marketing automation platforms
-Experience with scaled acquisition including affiliate marketing 
-Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done.
-Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams. Can clearly articulate ideas, frame problems, and offer solutions.
-Experience in eCommerce, MarTech or AdTech space is a plus