Position: Marketing Data Analyst (Georgia)
Company: SD Solutions
Category: Marketing
Experience required: 2y
English level: intermediate
Published: 2022-07-01T00:00:00+03:00

Responsibilities:

Work directly with the CMO and Marketing Operations team to offer insights into the performance of the marketing and sales funnel across various channels, stages, and campaigns.
Perform deep data research and analytical work in order to provide data-driven insights and reports to our Marketing and Sales teams on campaign performance and ROI, lead attribution, and opportunity creation.
Bring critical data to life through visualizations and produce actionable results that our business can leverage to set strategic direction and make decisions.
Help build scalable solutions for individual campaign reporting needs.
Create descriptive, diagnostic and predictive analytics & reporting solutions based on data trends found in lead generation and opportunity/revenue creation results.
Run deep dive analysis on web site performance, trends, load time, and engagement activity.
Annual projects: Analyze multitouch lifecycle of target accounts and measure effectiveness/predictability of the company's lead and account score
algorithms.
Ongoing: Assist Marketing Ops with Campaign Report and Dashboard creation and strengthen marketing and sales analytics using the Power Bi business intelligence tool.

Requirements:

2+ years professional experience as a performance marketing / marketing analyst, translating marketing or sales acquisition data into insights and solutions.
Strong SQL understanding with experience in querying large, complex data sets.
Experience with business intelligence tools such as Power BI or Tableau, and experience building reporting dashboards using these tools (Power BI preferred).
Comfort with utilizing data from Salesforce.com, Marketo, Google Analytics, as well as tracking with analytics tools such as Google Tag Manager and Google Analytics.
Excellent problem-solving, organizational, and analytical skills.
Effective communication skills to present critical data to multiple stakeholders.
Ability to meet deadlines while delivering high-quality work.
Ability to influence and work with others in cross-functional teams.
Results and measurement oriented.
Comfortable working independently and ability to work efficiently with minimal supervision.
Bachelor degree in Mathematics, Statistics, Computer Science, or related field.

An advantage:
Prior execution of digital and offline channel attribution analysis.

About the company:

It is a global payables automation platform that provides a cloud solution to scale and automate global payables operations. The startup has already raised $565M funding.