Position: Senior Digital Marketing Manager
Company: Newxel
Category: Marketing
Experience required: 5y
English level: upper
Published: 2023-01-01T00:00:00+02:00

We are looking for a functional Senior Digital Marketing Manager, who will apply trending digital marketing approaches to creating short-term campaigns (ads, inbound, omnichannel/Google, LinkedIn) to support the sales team’s lead-gen activities; developing and launching a long-term digital strategy.

In this role, you will help us grow the Newxel brand’s presence and empower sales by working on various marketing campaigns to attract qualified leads and convert them into customers.

**A day in life / Daily routine**
 - Develop and implement a digital marketing strategy
 - Deep client analytics and applying an ABM approach to lead generation.
 - Full-cycle management of omnichannel digital marketing campaigns for Newxel services promotion (B2B and B2T audiences; paid social, SEO/SEM, PPC).
 - Collaborate with Sales Team for lead-generation campaign creation.
 - Develop and execute inbound marketing activities.
 - Increase the number of qualified leads and conversion rates.
 - Increase referral traffic and conversions.
 - Create and implement a client engagement strategy.
 - Create and promote case studies.
 - Manage CRM implementation (HubSpot).
 - Manage content quality and brand TOV sharing.
 - Develop and run GTM strategies for new services

**Key OKRs**
 - Qualified leads
 - Conversions & Conversion Rate
 - Referral traffic
 - Cost per Lead
 - Goal Completions
 - Share of voice

**Is it a match?**
 - You are result-driven and passionate about digital marketing performance
 - You are ready to roll up your sleeves, build up efficient processes, apply multiple approaches, and monitor their performance to define the best
 - In B2B marketing campaigns, you orient to and communicate with a Person and his needs
 - You think and decide quickly. Your motivation is “to achieve”, not “to avoid”
 - You are ready to take on challenges and achieve realistic short- and long-term goals
 - You are ready to be a Leader for the B2B marketing team, demonstrate a strong role model, and be a company ambassador, functional expert, and mentor
 - You are enthusiastic about creating, testing, and promoting new services
 - You have hands-on experience in the Product-Led-Growth, ABM, and inbound lead generation strategies

**Requirements**
 - 5+ years of proven experience setting up digital marketing campaigns and growing B2B audience website traffic in the IT industry in the EU/USA and other global regions
 - Experience growing leads, developing, testing, and distributing digital marketing and advertising campaigns
 - Hands-on experience and advanced knowledge of Google Analytics, Google Data Studio, LinkedIn campaign manager, Facebook business manager, Ahrefs, SEMRush, and other analytical and ad tools
 - Data-driven and analytical thinking with a proactive attitude to work
 - Strong project management skills with the ability to understand business needs and effectively work with a multidisciplinary team
 - Well-developed communication, writing, organization, and collaboration skills
 - Successful experience building strong collaboration with the sales team in the lead-generation process
 - Advanced English

**Will be a plus**
 - CRM system management experience
 - Experience building JTBD and launching ABM campaigns
 - Experience in content distribution via different channels such as Quora, Reddit, etc

**What we offer**
 - Competitive salary
 - Medical insurance
 - Tax compensation
 - Full remote
 - A fun and dynamic community where you can make a difference