Position: Digital Marketing Manager (LPO/CRO)
Company: Clario
Category: Marketing
Experience required: 3y
English level: upper
Published: 2022-09-01T00:00:00+03:00

**What you will be doing**

• Actively сontribute to LPO strategy to improve overall CRs and customer experience for multiple Paid Acquisition channels and traffic types
• Conceptualize, implement and optimize all upper-funnel user journey (from ad to landing page)
• Lead the execution of all your experiments (A/B tests wireframing, assets development, tests results analysis)
• Set-up needed tracking parameters and tools. Make regular check-ups of how it works by your own or with help of Q&A team
• Coordinate marketing projects; Since development involves a lot of people, you’ll be managing most of the content contributors like copywriters, UX experts, designers, compliance officers, web-developers.
• A day-to-day ownership landing pages assets
• Coordinate with Digital Paid Acquisition, Product Marketing and Communication teams to ensure assets content is accurate, consistent and optimized for channells and product launches
• Conduct competitive analysis to use for benchmarking purposes
• Collaborate with cross functional teams to lead creative brainstorm sessions
• Contribute insights about our customer needs and experiences to help create content that reflects the brand and improves our marketing efficiency

**What you need for this position**

• You enjoy creating tests, optimizing conversion funnels, truly love data, and are creative while being analytical
• You have 2+ years of experience managing creatives & landing pages or, Online marketing for consumer companies
• Understanding of paid advertising principles, ad formats and platforms
• You speak and write English on an advanced level
• You have strong experience driving A/B testing and LP optimisation
• You have expertise using web analytics (e.g.: Google Analytics, Hotjar etc.) to measure and analyze conversion funnels, drop — offs, and other key metrics (with ability to interpret the data into reports and recommendations)
• You have experience and understand the best practices of web UX
• You have a strong customer-centric focus as a default lens
• You’re always up-to-date with the latest trends and best practices in digital marketing
• You’re ready and have a willingness to take full responsibility, generate ideas for solving marketing problems

**Would be a plus**

• Having work experience for US and EU markets
• Strong copywriting skills with a focus on value proposition and selling
• Experience in Google Tag Manager, knowledge of Webflow/Unbounce, JavaScript, HTML / CSS experience

**What we offer for your success:**
**• Comfortable working conditions**
Very warm and friendly working environment with a flexible working schedule. 20 days off paid by the company, per year. Medical insurance, and health protection programs
**• Growth and development**
Continuous professional development and growth opportunities. Challenging work in an international environment. External and internal professional training and certifications. 

We are not just a company, **we are Clario!** We put the customer at the heart of all that we do, we achieve our best together, take responsibility, and challenge our limits to create a difference!

**LET’S GO TOGETHER!**