Position: Marketing Manager for B2B SaaS
Company: Arbostar
Category: Marketing
Experience required: 3y
English level: intermediate
Published: 2022-06-01T00:00:00+03:00

Job Description

Manage day-to-day marketing support and initiatives for our product working closely with the Sales and Product development teams.
Be ready to execute campaigns from start to finish.
Execute the product strategy, basing decisions and actions upon significant sales, customer and market feedback.
Work with the team to identify and help prioritize marketing activities, identify performance wins and losses and refocus marketing activities to achieve revenue goals and improve customer acquisition and retention.
Propose new or modifications to existing marketing activities to drive sales demos.
Define quarterly targets, metrics, go-to-market strategies and plans across Marketing and Sales.
Act as the expert on buyer personas at the solution level to enable effective marketing demand generation and sales conversion by performing market and customer research.
Execute product positioning and complete competitive analysis.
Formation of reports with important indicators.
Write and follow the budget.
Scaling advertising approaches (sales funnel branches).
Reputation management. A complete set of work on reputation management.
Qualifications

2+ years of prior B2B product marketing experience in the technology/software space (or equivalent skills and knowledge). Preferably experience in marketing Business Management software products delivered as SaaS.
Knowledge of Google ads (Middle+; examination test required); Facebook (Middle; experience in traffic arbitrage / traffic buying in an adjacent niche is welcome); Quora (Junior); LinkedIn (Middle).
A proven track record of building marketing and sales programs within the technology sector.
The candidate must be able to create SEO strategies, form a technical task for specialists (copywriter, SEO specialist).
Proficiency with Google Solutions (including Analytics and Adwords) and various social media channels. Google Analytics (Senior/Middle+; examination test required).
Ability to work with the purchase of traffic by review aggregators (Capterra, sourceforge, g2, etc.). Data studio (junior/middle).
Email marketing. Dispute list management, mailing lists.
Basic knowledge of HTML.
Experience creating successful product campaigns that feature clear, succinct, and differentiated messaging and storytelling.
Strong writing, analytical, and presentation skills.
We Offer:

Startup atmosphere
Flexible working hours
Remote work
Salary in $