Position: VP of Marketing
Company: Continuum
Category: Marketing
Experience required: 3y
English level: upper
Published: 2021-02-01T00:00:00+02:00

The vice president of marketing is responsible for all activities related to conceptualizing and implementing marketing strategy and achieving marketing targets. 

Essential Functions

Serve as chief marketing officer of the company, providing support in the area of marketing strategy and management.
Develop the annual strategic marketing plan, tactics and resources necessary to achieve system and goals.
Provide leadership and/or support the design, development, and implementation of products and service lines.
Oversee and provide direction to market and competitor analysis.
Plan and oversee advertising and promotion activities including trade shows, print, online, electronic media, and direct mail.
Provide leadership, direction and management of the market research function.
Create an institutional and system-wide marketing reporting function that can track, measure and analyze performance.
Ensure all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
Coordinate marketing efforts of affiliates, including international resellers, with strategic plans and objectives.
Provide marketing skills and expertise to the company by building, developing and managing a marketing team capable of carrying out the necessary marketing strategies and tactics.
Participate fully in professional societies and activities related to the adult and saas industries in general and the marketing profession in particular.
Analyze and control expenditures of division to conform to budgetary requirements.
Position Requirements
The candidate must meet the following requirements:

Personal characteristics:
Well organised, responsible and ambitious forward thinker;
Devoted team player able to take responsibility for his/her own and his/her team’s performance;
Outgoing creative thinker with excellent communication and presentation skills;
Well organised with systematic approach to personal time management;

Knowledge and experience:
3+ years of online marketing experience in B2B and B2C space on a senior/middle level position in Online Marketing;
Master’s Degree is preferred;
Good track record of leadership and team management;
Adequate Technical Capacity for a marketer in an IT world;
Good understanding of Social Media and Email Marketing;
Basic understanding of SEO is preferred;
Strong knowledge of Google Analytics and understanding of statistics;
Good understanding of projects management and different techniques used to manage projects;
Media Buying Experience is a plus (PPC);
Experience in adult industry is a plus.

Position Benefits
Competitive salary;
Paid annual vacation;
Paid sick leaves and days off;
Interesting projects and challenging tasks;
Opportunities for self-realization, professional and career growth;
Medical insurance, gym, paid sick leaves, etc.
Friendly and supportive company environment;
Various corporate events and activities;
Comfortable working conditions;

Position Type/Expected Hours of Work
Normal work schedule for the position is Monday through Friday, 10:00 a.m. to 7 p.m (work schedule can vary depending on candidates physical location). Occasional evening and weekend work may be required as job duties demand. Full-time is preferred, remote is a possibility if current candidates geographical location is different than the Company's offices locations.

Travel
This position requires up to 25% travel. Some of the travel is international.

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.