Position: Digital Marketing Manager /Lead
Company: ExpoPlatform
Category: Marketing
Experience required: 5y
English level: upper
Published: 2021-09-01T00:00:00+03:00

LOCATION:
Kyiv, Remotely.
EXPERIENCE:
5+ years
JOB TYPE:
Full-time.

ExpoPlatform is the AI-powered events and 365 community platform used by the world’s leading conference and exhibition organisers. Make a real impact by joining a fast-paced and fast-growing company!

The Digital Marketing Manager /Lead will be responsible for running our digital marketing campaigns designed to increase brand awareness and demand generation amongst our target audience of event professionals.

You are a data-driven digital marketing all-rounder, who can plan and deliver digital marketing campaigns, testing new approaches, new channels and partnerships to deliver measurable results. Strong written and spoken English is essential, other languages desirable.

Responsibilities include:

- Lead generation. Running a programme of webinars, reports, and inbound marketing to generate marketing-qualified leads. Ensuring clear processes are in place with sales and marketing to manage leads in the CRM;
- Creating and executing digital marketing campaigns using social media, email marketing, and PPC advertising;
- Email marketing. Creating engaging newsletters to nurture and activate database, testing content to different target audiences, and optimising delivery;
- SEO and PPC campaigns to deliver paid and organic traffic from search engines and social media;
- Copywriting. Strong copywriting skills with responsibility for writing sales materials, awards entries, and other marketing copy;
- Measurement and optimisation of campaigns to generate better results.

Skills and Experience:

- Detailed knowledge and understanding of the main digital channels and their metrics;
- Experienced in Demand Generation, including the use of marketing automation and email (Mail Chimp) and CRM tools (Pipedrive) to deliver marketing qualified leads;
- Search engine marketing (SEM) experience, with track record of delivering results across paid and organic;
- Strong copywriting and communication skills in English, other languages would be desirable;
- Strong project management. Responsible for running end-to-end campaigns and events as required;
- Excellent critical thinking and analytical skills. Able to analyse, interpret, draw conclusions, and implement solutions on a variety of complex issues.

About our project

ExpoPlatform is a UK-based company founded in 2013 currently providing service in more than 30 countries. ExpoPlatform`s technology is a complete Networking and Matchmaking and a turnkey Event Management System for online, hybrid, and in-person events. The platform provides a suite of solutions for event organisers (including registration, attendee management, event website builder, conference/session/speaker management, floor plan, and venue management) as well as a user-friendly social media type of networking for attendees (delegates, exhibitors/sponsors/speakers) along with video calls in online rooms and mobile apps.