Position: Head of Marketing (B2B, SaaS)
Company: Innoware
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2023-02-01T00:00:00+02:00

**Innoware** is a leading IT consulting company, a recognized expert in the field of implementation of enterprise management systems (ERP&CRM) and cloud business solutions. Our company holds the Microsoft Cloud Solution Provider status and is acknowledged as one of the best Microsoft partners in Eastern Europe.

Innoware services always remain relevant, because Ukraine is a country of wonderful and modern specialists, who are supported by the whole world. And now we are inviting an experienced specialist for the position of a **Head of Marketing with a focus on digital marketing and promoting Innoware services in the USA, European and Ukrainian markets**. 

Both as service provider and employer, Innoware stands for open and honest relationships and mutual trust. We are passionate about professionalism, development and high standards of consulting services that we deliver. And we’re looking for a person that shares our values.

**Key goals of the position:**
•	Increase in lead generation in target markets: USA, EU, Ukraine.
•	Support and development of internal marketing communications.
•	Effective marketing management.

**Key tasks:**
•	Developing and managing the company’s marketing strategy with a focus on digital marketing.
•	Creating marketing & content writing strategies.
•	Planning marketing budgets.
•	Developing current and launching new marketing channels of IT services selling.
•	Lead generation sequences management, developing conversion strategies.
•	Creating and managing campaigns in LinkedIn, Google, social networks etc.; setting and measuring of ROI, KPIs and other metrics across all campaigns.
•	PR: organization of webinars, running a corporate blog, managing external publications, infographics.
•	Working with sales team to create content for all digital channels.
•	Monitoring and analyzing market trends.
•	Coordinating work of marketing specialists; involving additional specialists.
•	Building a system of work with other Innoware specialists who are involved in marketing activity.
•	Coordination of partner marketing with Microsoft.

**Qualification:**
•	3+ years of successful experience as a Head of Marketing or similar positions (Marketing Generalist etc.).
•	Experience in promoting IT or technological solutions / services in Europe and / or the USA (B2B).
•	Experience with lead generation tools and channels.
•	Demonstrated success in developing and managing effective social media targeted advertising campaigns, understanding of SEO.
•	Experience in coordinating of work of marketing specialists, including outsourcing and freelance ones.
•	Nice to have: experience in marketing team management.
•	Excellent negotiation and decision-making skills.
•	Optimism in the face of challenges.
•	Ability to think “out of the box”.
•	Proactive and communicative.
•	English – strong Upper-Intermediate or higher; fluent Ukrainian.

**We offer you:**
•	Intensive work in a dynamically developing IT consulting company.
•	Participation in development of Innoware business in the USA and Europe.
•	Conditions for continuing professional development, opportunities to express yourself.
•	Work in an open and team-oriented atmosphere.
•	Practice of English.
•	A hybrid working mode allowing to work either from our Kyiv office, or from home.
•	Competitive remuneration.

**If you’re interested in the vacancy**, please send us your detailed CV in English or Ukrainian language in reply to this announcement. We will carefully review your application within 5 business days and will invite you to the first interview if the information in your CV meets the qualification requirements. A cover letter is also welcome if you want to tell us more about yourself!