Position: App Marketing Manager
Company: Preply
Category: Marketing
Experience required: 2y
English level: upper
Published: 2022-11-01T00:00:00+02:00

**As an App Marketing Manager, you'll:**
Develop short and long-term channel growth expansion strategies and execute day-to-day tactics that increase installs and new paying customers to our  subscription product. 
Experience with launching and scaling app and display marketing (prospecting and re-marketing) across networks such as Google, Meta, Snap and others (Tik Tok, Liftoff, etc)
Measure, optimise and report on campaign performance from a customer lifetime value as well as CAC perspective.
Continually improve campaign performance by building and running tests, measuring results, learning and iterating based on test outcomes.
Brief new ads (static / video / playable) for campaign execution, provide performance data back to design team to constantly optimize creatives .
Use creative, out-of-the-box thinking to come up with innovative and effective approaches to App and Display marketing.
Ensure Preply is among the first advertisers to test out new vendors, ad formats, or audience targeting opportunities.
Develop a deep understanding of our target audience, using user insights and data to build campaigns with on-brand messaging that resonates with the targeted audience.
Collaborate with cross-functional teams (e.g. product, data, brand, design) to enable effective campaign execution, ads, reporting and A/B testing.
**What we're looking for:**
A self starter with demonstrated ability to launch a new channel from scratch and able to scale to critical mass in an efficient way.
Technical understanding of app marketing and display tracking solutions, analytics and advertising platforms is a must.
A strong understanding and passion of app conversion via attribution rules or incrementality tests. 
Data-focused mindset. You'll need to enjoy numbers, analytics, and unit economics  conversations.
Customer insight: understanding of target customers and ability to develop effective campaigns based on that insight.
Test and learn approach to marketing: demonstrable ability to create test hypotheses, execute tests, and measure test outcomes. 
Creative approach to marketing and out-of-the-box thinking: you can demonstrate an ability to come up with innovative approaches to getting the best performance from App marketing platforms. 
Ability to leverage data from different sources, and translate it into actionable insights to help you optimize campaigns to more effectively target and convert high value users. 
Keen eye on design, able to submit design / video briefs.
Ability to manage marketing budgets and forecast and report on results.
High motivation and drive, able to work independently with minimal supervision or as part of a team.
Excellent written and verbal communication abilities for coordinating across teams.
Experience requirements: 3+ years experience as an App marketing / display.
**What we offer:**
An opportunity at a high-growth trajectory company with solid investor backing.
An open, collaborative, and international culture where your opinion is highly valued and appreciated.
Easy-to-reach location, brand new office in Kooperative.
Stock options.
A monthly allowance for self-development on Preply.com.
A competitive financial package, with generous leave allowance and health insurance.