Position: Marketing Manager
Company: Sparklead
Category: Marketing
Experience required: 2y
English level: upper
Published: 2023-03-01T00:00:00+02:00

As a Marketing Manager of B2B, your primary responsibility is to develop and execute effective marketing strategies that drive growth for the company. You will be responsible for planning, implementing, and managing marketing campaigns that promote Sparklead services.

**Main Responsibilities:**
1. Grow Sparklead presence in the leading customer acquisition platforms (including social media, review platforms, and search engines);
2. Create and execute lead generation campaigns to drive the volume of qualified leads cost-effectively, including SEO, email marketing, paid ads, and social media;
3. Create nurturing programs for web traffic and previously built pipelines;
Conduct market research to identify new channels for lead generation and develop strategies to leverage them;
4. Measure the lead and customer acquisition cost for each marketing channel and adjust spending to maximize ROI;
5. Maximize website conversion rate through A/B testing of changes to website structure, design, and content;
6. Collaborate with other teams, including sales, to ensure campaign goals align with overall business objectives;
7. Report on the success of lead generation campaigns to senior management, highlighting areas for improvement and opportunities for growth;
8. Stay up-to-date with industry trends and best practices, implementing new tactics to stay ahead of the competition.

**Experience and Skills**:
1. 1+ years experience with B2B online marketing, with a focus on lead generation, SAAS experience would be a plus.
2. Demonstrated success in online lead generation.
3. Expertise in various lead generation tactics, including SEO, email marketing, content marketing, PPC, and social media.
4. Strong analytical skills with a data-driven, results-oriented approach.
5. Excellent verbal communication, business writing, and copywriting skills.
6. Tech-savvy, with a knowledge of marketing technologies (CRM, marketing automation tools, web analytics).
7. Creative, open-minded self-starter.

**Full English proficiency** 

If you are interested in this position — send your linkedin profile or CV. Join us and discover what it means to work with some of the smartest people in the industry, who also know how to have fun and are always willing to lend a helping hand.

Thank you for your interest.