Position: Digital Marketing Manager
Company: Binary Studio
Category: Marketing
Experience required: 1y
English level: upper
Published: 2023-03-01T00:00:00+02:00

As the User Acquisition Manager, you will be responsible for driving user acquisition for Binary Studio Academy and products from our internal venture. Additionally, you'll have the chance to shape our marketing strategy, and work on various marketing areas such as landing pages, email marketing and social media.

If you're passionate about marketing, interested in diversifying your role, and eager to try your hand at different products and marketing areas, then this role is perfect for you!

**🎓 About Binary Studio Academy**

The Binary Studio Academy is a highly selective training program designed for university students studying Computer Science and Engineering. Participants receive hands-on experience in software development through practical training in JavaScript, .NET, mobile development, and quality assurance. Academy is free for applicants.

Working under the guidance of experienced engineers and product owners, students complete real MVP projects in a simulated commercial environment. The program culminates in a demo day similar to those held in a startup incubator, allowing students to present their projects and receive feedback from industry professionals.

Upon graduation, we handpick the cream of the crop - top-performing engineers whose knowledge and experience match that of mid-level professionals in other companies. These new hires bring fresh perspectives and innovative ideas to our clients' projects, adding significant value to their businesses.

**👉 Responsibilities:**

**Binary Studio Academy**

- Do user acquisition (paid traffic) in all channels
- Social media posting
- Email marketing
- New markets strategy marketing (paid traffic)
- New tracks strategy marketing (paid traffic)
- Help with landing pages optimization

**Products**

- Involved in landing page creation
- Do user acquisition (paid traffic) in all channels
- New markets strategy marketing (paid traffic)
- Email marketing
- SEO (optional)

**👉 We will definitely have a great match if you have:**

- 1.5 years of experience in performance marketing / marketing;
- Experience working with advertising platforms such as Facebook Ads, Google Ads, TikTok Ads, etc.;
- Understanding of the basics and metrics of digital marketing;
- Creativity - the ability to quickly and effectively generate new marketing ideas and hypotheses;
- Willingness to master new tools and experiment with new approaches;
- Experience running A/B tests and optimizing campaigns through experimentation;
- Upper-Intermediate level of English.

**The most important thing is your mindset and desire to generate ideas and come up with solutions.**

**👉 It would be a huge plus if you also have:**

- Experience with multiple traffic sources (Facebook Ads, TikTok, Snap, and other purchasing channels);
- Experience with managing budgets, reporting on results, and predicting the future impact on business processes;
- Understanding of scaling principles and working with a product that has just entered the market.

**👉 As a part of the interview, we'll check on your culture fit:**

- Student Always - We share our knowledge & educate the team (e.g. our Binary Studio Academy) and are constant learners ourselves.
- Striving for Excellence - We strive for top-notch results in everything we do.
- Ownership & Initiative - We evaluate Binarians’ performance by the number of things they take ownership over and deliver.
- No Assholes - We don’t work with arrogant people.

**👉What we offer:**

- Unique opportunity to create a venture with our team;
- Freedom to experiment and test new product ideas with a diverse and talented group of individuals;
- Collaborative culture focused on results;
- Constant learning and development.