Position: Marketing Manager
Company: DOIT Software
Category: Marketing
Experience required: 2y
English level: upper
Published: 2020-08-01T00:00:00+03:00

**Qualification:**
3+ years of experience in inbound internet marketing (focus on Europe and the USA)
Proven by numbers experience in inbound marketing (content, KPI's, ROI, etc.)
Experience with digital market research, online campaign management, digital promotions, lead generation
Good understanding of Marketing and Sales funnels
Good understanding of marketing in the IT industry (outsourcing/staffing)
Experience in outbound marketing - is a plus
Experience in IT outsourcing/outstaffing companies - is a strong plus

**Skills & Abilities:**
Upper-Intermediate/Fluent English
Drive, motivation, and initiative
Results, Revenue, and ROI oriented
Strong leadership, organizational and planning skills

**Main Responsibilities:**
Proactively drive the marketing team to generate new leads
Develop content strategy and manage content creation (articles, videos, presentations, website pages, e-mail/messages templates, etc.)
Grow, monitor, and analyze the organic traffic of the website
Analyze, A/B test, order paid sponsorship, and increase relevant traffic from platforms like Clutch, Good firms, Upcity, etc.
Help Sales Managers to Close and Win deals. Create and update the info and promo materials for pre-sale and sale support.
Generate, implement and A/B test different ideas for getting more relevant traffic (lead-magnets)
Outbound activities. Set up automated messaging in Linkedin combining outbound approach with useful inbound content for potential leads
Plan and execute the SEO activities 
Perform general PR and PPC/context ads related activities
Develop all necessary marketing documents, systems, KPIs, etc.
Provide industry research, competitors tracking and benchmarking
Customer/partner loyalty management and communication
Collaborate with other departments for business process development/updates, including production, sales, finance, HR, and others
Ongoing development and improvement of the marketing function
Always check, find, and implement the best international practices 

**We offer**
Professional growth and development
Competitive salary
Flat org structure
Absence of bureaucracy 
Market social package 

Location: in Kyiv office - Starokyivska 10Г (metro Politekhnichnyi Instytut)