Position: Head of Marketing
Company: WRK Consult Ltd.
Category: Marketing
Experience required: 3y
English level: upper
Published: 2021-01-01T00:00:00+02:00

RESPONIBILITIES
- Development and implementation of complex omni-channel marketing strategy aimed at generation of inbound ‘warm’ leads.
- Develop, manage and improve all steps of B2B marketing funnel
- Formulation of relevant KPIs and reporting with focus on contract acquisition and ROI.
- Practical implementation of B2B marketing instruments aimed at acquisition of international clients with focus on ABM strategies, including:
- Content Marketing
- SEO optimization
- Direct promo / context adds  
- Planning, launching maintaining and analyzing long-term targeted advertisement campaigns in Google Ads, Facebook, LinkedIn in international markets including North America, Europe, and Middle East.
- Optimize for a range of targeting settings, allowing reaching target audience. 
- Full range of marketing support of off-line and on-line events (from banners to streaming).
- Budgeting, reporting, analytics, and follow-through on conversion rations (traffic-to-leads, traffic-to-contracts).

REQUIREMENTS
- Higher education and/or relevant courses and certificates.
- Minimum 5 years of proven successful experience in an IT Company providing software development services to medium-to-large scale western B2B clients.
- Deep understating of B2B targeted performance marketing.
- Experience with building B2B marketing funnels and leads pipelining, content marketing, SEM, PPC, targeted SMM adds.
- Experience in contemporary digital communications aimed at medium-to-high profile international businesses.
- Good command of spoken and especially written English (at least Advanced level).
- Strong communication, multi-tasking, follow-through and project-management skills
- Self-driven and self-managed, agile-minded, responsible and result oriented.

Offering:
- Interesting and challenging large-scale projects
- Dynamic and professional team
- Competitive compensation
- Personal and professional growth
- Comfortable office at the center of Kyiv (fully remote working environment during quarantine)
- Paid sick days-off