Position: Head of Marketing (Amazon)
Company: TBI Pro
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2021-08-01T00:00:00+03:00

What to do:

Launch new listings (products) on Amazon (influencers, chat bots, reviews).
Ensure weekly, monthly, quarterly, and yearly data-driven reporting of marketing activity and results, guides preparation of marketing activity reports and presents to executive management.
Build product communities from scratch
Ensure seamless cross-departmental communication
Streamline product process: launch, growth, and phase-out cycles
Create and develop the review system
Apply broad knowledge of the company's product capabilities and competitive environment to identify new growth areas, new technology, and emerging product/service opportunities.
In collaboration with Product Management and Development, develop and recommend product positioning, and pricing strategy to produce the highest possible long-term market share.
Oversee market research, the analysis and evaluation of key market statistics, customer requirements and competitive trends to help define product marketing and go-to-market strategies.
Monitor competitor products, sales, and marketing activities
Find, select, and organise effective cooperation with subcontractors.

Whom we are looking for:

University diploma in marketing, business, PR, or other closely related areas.
2+ years of marketing management experience on AMAZON marketplace is required
Successful experience and understanding of the startup environment
Ability to measure, analyze and report on all campaigns for effectiveness.
Demonstrated experience managing performance through KPIs such as cost per lead and cost per acquisition, adjusting the channel mix and messaging when needed.
Experience with managing a budget that meets company goals for pipeline growth. Ability to oversee campaign budgets, timelines, resources, processes and technologies.
Exceptional data analysis and writing skills to share learnings throughout the organization.
Broad track record in building marketing brand & differentiated marketing messages
Retail product and solution marketing experience
Proven track record in building strong demand generation and customer acquisition marketing operations.
Digitally savvy. Understands the rapidly changing landscape of marketing and business.
Proven ability to operate & lead successfully multi-functional teams in global organizations.
Excellent oral, presentation, written communication, and organizational skills.
Experience in managing remote teams