Position: Product Marketing Manager
Company: YouScan
Category: Product Manager
Experience required: 1y
English level: upper
Published: 2022-02-01T00:00:00+02:00

Your role

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. 

You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.


To be more precise, in this position you will:

• conduct market research to be aware of industry trends and updates;
• continuously do competitor analysis to know YouScan competitive advantages and areas for improvement;
• interview our customers and prospects to develop personas;
• craft brand positioning and messaging;
• build a GTM strategy for new features;
• craft content describing product capabilities (articles, presentations, brochures);
• build long-term relationships with analysts from  Gartner and Forrester, etc.;
• give product presentations to both external and internal audiences.


Requirements

• 1-3+ years of experience in product marketing (in SaaS business preferred); 
• Comfortable using CRM tools such as HubSpot;
• Skills in web research and analytics tools (Amplitude, Google Analytics, Google Sheets, etc);
• Strong analytical and research skills;
• Great communication skills;
• Experience presenting in front of large audiences (would be a plus);
• Fluent business English;


Working conditions:

• The dream team of passionate people and strong internal culture.
• We will pay for your professional development ─ conferences, courses, books, etc.
• Hybrid work model: few days a week at the office, all other time – work from where you like it.
• Medical insurance.
• Unlimited vacation policy.