Position: Marketing Strategist
Company: Bintime
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2023-05-01T00:00:00+03:00

We’re looking for a skilled and strategically thinking person to market our portfolio of services and ideas to ICP customers in Europe and the US. The challenge is to reach the audience and create a stable lead funnel properly. 

The best fit for us will be a T-shaped specialist who has solid expertise in B2B marketing and hands-on experience working with B2B.

You will lead a team and own a variety of marketing efforts, including inbound marketing, account-based and referral marketing, blogging, and working with influencers.

**Responsibilities:**
- Defining the marketing & communication strategy to win new clients.
- Influence on product and services offering.
- Understanding our customers and researching ways to increase our footprint in the market.
- Promote our services through marketing, including but not limited to account-based marketing, referral marketing, and content marketing and marketing campaigns.
- Assisting in building a personal brand for C-level executives.
- Review the content written by copywriters (Blog articles, eBooks, Case Studies) and collaborate with freelance copywriters, designers, and proofreaders.
- Hands-on marketing materials with press releases, expert articles, etc. which cannot be easily outsourced to freelancers.
- Develop marketing ideas, editorial calendar, and newsworthy items.
- Identify opportunities to pitch Bintime content to media and industry influencers.
- Conduct market research, analyze our competitors, and suggest ideas to improve website performance.
- Analyze sales funnel and website traffic (monthly reports).
- Work on website structure improvement and content update.
 
**Requirements**
- 4+ years of B2B marketing experience, and strategist experience.
- Understanding of strategy and experience with appropriate tooling (JTBD, in-depth interviews, Mental models).
- **Advanced English** (written and spoken).
- Strong analytical, data reporting, and organizational abilities.
- Exceptional writing and editing skills.
- Experience in CMS and Email Automation (Marketo, HubSpot, Constant Contact, Mailchimp, etc.) platforms.
- Comfortable working in a fast-paced environment and ability to effectively manage multiple priorities.
- Relentless commitment to success and quantifiable results.
- Self-motivation and ability to build processes from the ground and up.
- Experience with conducting webinars and online events is a plus.

Hiring process:
1) HR interview;
2) Test task;
3) Interview with the CEO and CCO. 

**We offer:**
- Remote job opportunity or cozy office near a Livoberezhna metro station (we have Starlink, generator, etc)
- Medical insurance
- Individual English classes
- Pleso (psychotherapy)
- Budget for education
- Paid 18 vacations per year and 10 sick-leaves
- Corporate events & little parties (e.g. What Where When)