Position: Product Marketing Analyst
Company: AIS Novations
Category: Marketing
Experience required: 3y
English level: upper
Published: 2022-02-01T00:00:00+02:00

As an IT Company we сombine Product Development & Software Engineering Services. Product Development organization is at its early stage, we are developing the team, streamlining decision making and product launches. The goal of this role is to help determine what products are in demand, what are current trends, and decide whether to invest in them or not. Our ideal team member will be able to analyze qualitative data, trends, competitors, bring insights and data analytics in, will be involved in product strategy & design, will сonsult us on new features development and products’ growth areas, and of course, will be sharing marketing expertise with us leading our development team towards success. 

Apply today! Or keep reading to learn more. 

**Key Responsibilities:**
-As a decision-making partner
-Gather & analyze business data
-Interpret data, shape reports on recently introduced or enhanced products/services/competitors
-Make recommendations on trends & growth potential
-As a consultant of the product team
-Design studies & experiments to validate hypotheses and transform data into insights 
-Develop a thorough understanding of the customer journey and be able to highlight customer segment success
-As a key player of a newly formed product marketing team
-Define marketing strategy (positioning, key messages, media, etc)
-Draft advertising, marketing, and communication materials

**Qualifications:**
-3+ years experience in marketing or related field
-In-depth understanding of search engines, web analytics, and business research tools 
-Strong understanding of product and business metrics
-Knowledge of different tools and methods (data collection methods, A/B testing, SWOT analysis, etc)
-Proficiency in market trends, third party research, and best practices
-Strong organizational & problem-solving skills
-Passion for critical thinking and data
-Strong communicator, attentive listener, and compelling explainer
-B2 English level is a must