Position: Global Digital Marketing Specialist
Company: Intellias
Category: Marketing
Experience required: 5y
English level: intermediate
Published: 2023-05-01T00:00:00+03:00

The Digital Marketing Specialist’s role is to design, create, and deliver digital marketing campaigns and improve activation processes to support the expansion and growth of client's services and products. The person helps global and local teams with their Digital Marketing campaigns and activation plans, including campaign design, build, preparation, execution, and evaluation. 

Responsibilities:

- Define, create, implement, and optimize the omni-channel digital marketing campaigns (focus on acquisition of grower data, grower engagement, conversion of sales and grower loyalty), B2B and B2C, for CP, Seeds & Digital Ag and over all relevant digital touch points
- Define the campaign journeys for acquisition, engagement and conversion campaigns
- Alignment of digital campaigns with local marketing teams and their initiatives
- Define, implement, and optimize digital touchpoints per campaign using best practices
- Define implement and optimize the paid media budget allocation
- Roll out local digital content strategy in close collaboration with global digital content team
- Realization of tagging and SEO/SEM implementation of all digital campaign assets
- Management of all digital campaign content consistency & quality according to the brand guidelines
- Creation of digital campaign creation briefs for the agencies involved and the end-to end campaign delivery process
- Setting, measuring, optimization and reporting of all campaign KPI’s and as such optimize local digital A&P spend of paid media
- Drive digital marketing capability building in local marketing teams
- Manage the digital marketing budget
- Interfacing with external agencies

Experience & Requirements:

- 5+ years of hands-on digital marketing campaign experience; preferably in a large international company
- Strong understanding of the digital marketing domain, incl. campaigns, owned, earned, paid and social media
- Outstanding ability to understand markets, customer behavior (B2B and B2B2C) and structure analysis
- Advanced knowledge of Paid Media (Google Ads, Meta, Twitter, Programmatic etc.) and the ability to create and effectively manage paid media campaigns
- Expert in growing high-quality followers and building engagement across the main social channels
- Experience with digital personalization, A/B testing, lead management and leveraging technology in general, e.g., SFDC & Marketing Cloud
- Experience with KPI setting and measuring and driving campaign optimization over the various digital touchpointsExcellent project management skills; ability to manage multiple projects/initiatives at the same time
- Strong team player, able to work in cross functional environment, strong in building and maintaining relationships
- Influencing skills, drive for result/outcome oriented
- Problem-solving skills with strong attention to detailStructured and analytical
- A demonstrable passion for digital
- Proficiency in English