Position: Head of Marketing
Company: UPPeople
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2021-10-01T00:00:00+03:00

We are an innovative fintech and a one-stop-shop, providing everything needed for launching and managing your own neobank (such as Revolut, Monzo, N26, and others).
No more need to worry about the banking solutions providers, software development and maintenance, customer and compliance support. We do it all for our clients, under one roof.
We are a selected tier partner of the Amazon Partner Network and the first neobank in the world, built by a cybersecurity tech company. Our clients are large and medium-sized organizations: banks, fintechs, telecoms, and retailers.

About the position:
As our ambitions grow, we aim to improve our marketing and communications strategies, as well as the overall branding and image of the company globally. That's why we’re looking for a rockstar Head of Marketing to take the reins for the overall strategy and success of our marketing and communications program including, but not limited to, the oversight of all aspects of internal and external digital marketing; brand messaging; content marketing; media relations;
event management; and overall brand management. You’ll work directly with our co-founders to establish our company as a leading market force, and develop and maintain effective working
relationships with all teams in the company, including Sales, Engineering, Business Development, and Product. This is an amazing opportunity for an experienced marketer who’s looking to develop and deliver a fully integrated marketing strategy.

Responsibilities:
- Oversee the implementation of the marketing strategy
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and
Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Create and manage a calendar of events such as webinars, conferences, and thought
leadership contributions
- Guide the day-to-day activities of the marketing team
- Conduct market research studies, consumer trends, and the activities of competitors adjusting
the marketing plan if necessary
- Provide tools and materials to enable the sales team to function effectively
- Manage and refine the organization’s social media presence
- Set, monitor, and report on team goals
- Report on the effectiveness of marketing campaigns using predetermined KPIs
- Negotiate with media agencies and secure agreements on the production of promotional
materials
- Recruit a team of qualified marketing professionals, including but not limited to SEO, SEM,
SMM, PPC, copywriters, analysts, etc.
- Identify and set up the best software for marketing teams
- Utilize growth hacking strategies and tactics
- Ensure our brand message is strong and consistent across all channels and marketing efforts
(like events, email campaigns, web pages, and promotional material)
- Identify opportunities to reach new market segments and expand market share
- Monitor competition (acquisitions, pricing changes, and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
Requirements:
- Native or Fluent English
5+ years work experience as Head of Marketing or VP Marketing, preferably within fintech,
banking, payments, or similar industry in the B2B sector
- Experience running successful marketing campaigns
- Solid knowledge of web analytics (Google, Firebase, App Store, Google Play, etc.)
- Practical experience with SEO/SEM, Google Analytics, Pixels, etc.
- Experience with CRM software (Jira, Pipedrive, Linkedin/Facebook/Twitter/Crunchbase/Angel
list CRMs, etc.)
- Strong understanding of web lead generation, including content marketing, SEO / SEM, SMM,
growth hacking
- Strong understanding of traditional promotion, including conferences and PR
- Excellent leadership and project management skills
- Good oral and written communication skills
- Strong analytical skills
- Attention to detail
- Outstanding productivity and stress management skills
- You have led, directly managed, built, and trained at least a mid-sized organization (20+
FTEs).
- Proven track record of building marketing campaigns that deliver growth
- You are curious by nature and interested in making an impact
- You can demonstrate this through various projects you have been involved in. You can make a
good business case and convince people to help you execute

What we offer:
- Competitive salary
- Annual options bonuses
- All the latest tech you need
- Remote work
- 28 calendar days of vocation
- Paid sick leaves
- Relocate to Estonia (optional). We have a nice office in the historic center of Tallinn (the city is
beautiful, a quiet capital village in a totally digital country with stunning medieval buildings)
- Assistance with relocation, visa, other benefits in case of relocation