Position: Head of Marketing for Skyvia
Company: Devart
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2023-03-01T00:00:00+02:00

Skyvia Team is looking for a Head of Marketing to boost their business performance by creating a marketing strategy and improving the marketing processes. We expect the Head of Marketing to be an innovative and decisive leader who sets ambitious goals and effectively drives the team to achieve them.

About the company

Skyvia is a universal no-coding cloud platform for data integration, backup, management, and connectivity. Skyvia supports 80 connectors, including major cloud apps (CRMs, Marketing tools, Support systems, Management, etc.), databases, and data warehouses.

Skyvia offers 4 products: Integration, Backup, Connect, and Query. Each product serves to solve a specific business task for customers. The Integration flagship product includes 4 integration scenarios, which can both solve individual technical issues and work together as a unit.

Responsibilities

Develop and execute a comprehensive marketing strategy that aligns with the projects' overall goals and objectives
Lead and manage a team of marketing professionals
Continuously monitor and analyze the market and competition to identify opportunities for growth
Work together with other departments (such as sales, development, and customer success) to ensure a cohesive, integrated approach to marketing
Develop and manage the marketing budget
Create and execute campaigns to drive website traffic, leads, and customer engagement
Use data and analytics to measure and report on the performance of marketing campaigns and make data-driven decisions to optimize results
Requirements

5+ years of experience in Marketing as a lead
English - B2-C1
Proven experience in marketing and working with a growing IT product company, preferably SaaS
Strong understanding of digital marketing, including SEO, PPC, social media, and content marketing
Strong experience in ABM and email marketing
Understanding the principles of the Unit economy and cohort profitability
Understanding the performance tracking metrics (such as lead and lag indicators) to measure the progress toward the set goals and evaluate the level of the marketing strategy success
Experience in lead generation and conversion rate optimization
Experience in creating and implementing marketing strategies
Strong analytical skills and experience with marketing metrics and data analysis
Strong leadership skills and experience managing a team of 10+ people
Strong business acumen combined with a creative mind
Excellent written and verbal communication skills
A bachelor's degree in marketing, business, or a related field
Team

Product Marketing Managers, Internet Marketing Managers, Channel Marketing Manager, Content Team Lead, copywriters, PR Manager

Work conditions

No overtime
Flexible working hours
18 working days of vacation
15 working days of sick leave
Medical insurance
Online English courses
Opportunities for professional development and personal growth (50% of tuition fees)
Different activities: corporate parties, team building events (yachting, kayaks, ATVs, etc.)
*Under martial law, some of the above-mentioned points may be temporarily limited.