Position: Digital Marketing Specialist
Company: MakeDeal
Category: Marketing
Experience required: 5y
English level: upper
Published: 2023-06-01T00:00:00+03:00

**About role**

This position will help build a digital marketing program by working with the CEO to define, implement, measure, and optimize programs and campaigns.

This role will own tactics including, but not limited to email, social media, search engine optimization (SEO), search engine marketing (SEM), paid ads (Google, Facebook, LinkedIn, Twitter), landing pages, web capture forms, lead acquisition, data cleansing, and lead scoring.

The ideal candidate will be qualified and comfortable leading an effective marketing strategy to propel company growth.

**What are the expectations on a high level:**

Service business:

Align marketing and sales activities (refine website, content plan, directories, and postings);
Support sales team and lead-gen team with marketing campaigns (start an ad campaign to warm up leads, etc);
Plan content marketing activities (webinars, interviews, newsletters, etc).
Excellent communication skills and a user-centric attitude.
Experience with agile processes and process improvement in software engineering teams.
Strong organizational skills
 
Product business:

Participate in the shaping of product positioning;
Plan, execute, and manage (we plan to engage third parties for execution) marketing activities to achieve target KPIs;
Plan content marketing activities (webinars, interviews, newsletters, etc).

**What you will do in detail:**

Marketing research, including one-on-one interviews with thought leaders and SMEs;
Plan and implement ad campaigns;
Creating content for different IT-related topics (including topics you might not be familiar with);
In a team plan marketing campaigns (including PR and non-standard approaches)
Create sales presentations and other essential sales and marketing materials;
Learn quickly and independently;
Handle multiple projects at once;
Oversee email marketing;
Oversee digital ad campaigns (Google, Facebook, Twitter, LinkedIn);
Handle SEO Optimisation of the company’s website;
Managing the company's social media platforms.

**Requirements:**

Hands-on experience creating/executing successful multi-platform digital marketing/media campaigns;
Strong working knowledge of social media, digital ad inventory, and mobile behaviors/opportunities;
High level of interpersonal, communication, and organizational skills;
Strong analytical and problem-solving skills;
Understanding of an ever-changing marketing landscape and new technologies;
Creative copywriting experience and visual design skills a plus;
Close cooperation with a Content Writer, Sales Managers, and other departments;
Ability to be proactive and resourceful;
Proficiency with SMM, content marketing, SEO, and paid ads.

**What we offer:**
First 3 months we offer project-based engagement. Afterward, we offer monthly competitive compensation and bonuses based on the results of sales. You can become a core team member with a real influence on a company's growth thus you can get your share of the pie. Default package options can be included: holidays, benefit cafe, etc.