Position: Head of Marketing
Company: Intellectsoft
Category: Marketing
Experience required: 5y
English level: upper
Published: 2020-11-01T00:00:00+02:00

Intellectsoft is looking for a Head of Marketing to define and drive growth strategy for 2021. You will report directly to the CEO and Founder and closely collaborate with Sales/Pre-sales, Delivery and HR departments on a daily basis; build from scratch and lead the marketing team to create and launch multichannel marketing campaigns according to the agreed goals and target performance indicators. Head of Marketing will play a major role in increasing company revenue and Intellectsoft brand recognition in different markets and regions.


Requirements
- Proven work experience as a CMO, VP of Marketing or Marketing Director in IT domain (preferably, b2b software engineering outsourcing);
- Experience in designing and driving successful marketing strategies across different markets, primarily North America, Western Europe and Nordic Region;
- Strong track record in developing marketing campaigns that support growth, pipeline generation and brand awareness globally.
- Solid knowledge of digital marketing functions such as SEO, SEM, SMM and web analytics;
- Ability to create and refine both short and long-term content strategy;
- Experience of working with marketing and sales automation tools;
- Advanced English (both written and verbal).
- Sense of ownership and responsibility for the team performance and its impact on company success / growth;
- Good communication, presentation and leadership skills;
- Strong analytical and project management skills;
- Strategic mindset, with the ability to make decisions fast.


Nice to have:
- Experience of promoting development and staff augmentation services to certain verticals, such as Healthcare, Fintech, Insurance, Hospitality, Construction, etc.;
- Good understanding of technology sectors and trends, passion for innovation;
- Understanding of web design, development and delivery processes; ability to work with technical teams on website architecture, updates, integrations setup, etc.


Responsibilities:
- Work against 2020’s current marketing strategy and develop/implement a cohesive marketing plan for 2021;
- Build from scratch and manage a cross-functional team of marketing professionals, prioritize projects and allocate resources wisely;
- Work closely with the Sales and Delivery leadership to align sales and marketing strategies;
- According to selected strategy, identify target audiences and drive performance marketing campaigns for lead generation across different channels;
- Set current and long-term goals for internal teams, forecast anticipated results on monthly basis;
- Together with financial department create and manage marketing budget (yearly / monthly);
- Provide guidance on topics to build and implement comprehensive content strategies;
- Prepare regular reports and presentations on marketing metrics for leadership across departments (CEO, Sales, Boards of Directors);
- Prepare annual, quarterly and monthly plans for marketing activities, according to goals, timelines and budgets.


Benefits
- Good opportunities to work with remarkable teams from all over the world;
- Lighthearted, inspiring and open company culture;
- Opportunities to travel;
- Health Insurance coverage;
- English language courses;
- Fresh fruit and other snacks onsite;
- Fun corporate events :)