Position: Retention Marketing Manager
Company: Squro
Category: Marketing
Experience required: 1y
English level: upper
Published: 2022-10-01T00:00:00+03:00

● Creation of daily/weekly/monthly email and push news
notifications;
● Development of marketing promo campaigns;
● Development and optimization of triggered campaigns;
● Creation and implementation of long-term retention
marketing strategy;
● Taking part in building marketing and product strategy;
● Tracking the performance of retention campaigns by
establishing and optimizing metrics to measure
effectiveness;
● Preparation of monthly reports and analytics;
● Gathering information regarding competitors and analyzing
their marketing and mail campaigns;
● Collecting data on consumers, competitors, and markets
and consolidating information into actionable items and
reports.
Requirements:
● 2+ years of strong experience in retention marketing for
B2C;
● Practical experience with top-notch ESP platforms:
Mailchimp, SendGrid, OneSignal, etc.
● Experience across multiple channels, including Web push
and In-App notifications, emails, in, messengers, etc.
(proven by real cases);
● Understanding digital marketing and email fundamentals:
CAN-SPAM requirements, segmentation, CR/OR/CTR, A/B
testing. Strong understanding of data analytics. Ability to
independently draw conclusions from data;
● Strong analytical skills and a proven track record of turning
insights into actionable plans;
● Experience in RFM and other forms of transactional
modeling, clustering and behavior modeling, churn risk, and
high-value customer modeling;
● Proven track record of developing and driving successful
customer retention funnels;
● Experience working with LATAM &amp; Asian regions;
● Practical experience and knowledge of Gmail, Yahoo,
Hotmail emailing algorithms;
● Good knowledge of HTML/CSS (table syntax);
● At least Upper-Intermediate English.
Will be a plus:
- Experience with Fintech niche;
- Experience in promoting mobile applications through the
Play Market, App Store, CPA networks, and more.