Position: Growth Marketing Manager
Company: BSG
Category: Marketing
Experience required: 3y
English level: upper
Published: 2023-01-01T00:00:00+02:00

We are looking for a Growth Marketing Manager who will become part of our team.

Must have

Higher education (preferably marketing or economics)
3-5+ years of experience in digital marketing, technology business, B2B business
Strong marketing analytics skills
Proven experience in implementing a full-funnel demand generation strategy
Experience running integrated marketing campaigns at scale
Demonstrable experience in the full range of digital channels including, LinkedIn, PPC, and email
Creativity to develop innovative campaign ideas
In-depth knowledge of Google Analytics (goals, reports, building segments)
Experience working with English-speaking markets 
A data-driven mindset, excited about consistently A/B testing, measuring, and iterating.

Time management skills
English level (B2-C1-C2)

Responsibilities
Owning end-to-end campaign strategy and execution of the go-to-market for current and new products;
Find and test new acquisition channels for effective lead generation in certain niches;
Set up and manage cold outreach campaigns;
Partner with relevant platforms and resources to get the leads
Generation of growth hypotheses to increase the conversion rate
Launch and analysis of advertising on Facebook, Google, and LinkedIn.
Ensuring the correct distribution of the budget
Collaborate with PPC specialist, designer, and copywriter to create engaging landing pages and ads copies

Beneficial skills
Understanding SEO
Understanding WordPress
Google Ads certificates;

Plan and manage brand awareness and lead generation advertising campaigns across a variety of channels;
The key metric of your effectiveness is the number of content MQLs.