Position: Middle PPC Specialist
Company: Paymentop
Category: Marketing
Experience required: 2y
English level: upper
Published: 2023-08-01T00:00:00+03:00

**Key tasks and role:**  
To run and fine-tune advertising campaigns across platforms like LinkedIn and Google Ads, harnessing the power of analytics tools for precise targeting and leveraging data insights to make informed decisions.

**The primary responsibilities:**
- Launching and managing advertising campaigns, particularly on LinkedIn and Google Ads, encompassing Contextual, GDN, - Youtube, and Remarketing campaigns;
- Optimizing performance-driven campaigns to achieve optimal results;
- Monitor and manage budgets and campaign outcomes within specified parameters;
- Tracking KPIs to assess campaign effectiveness and assuming accountability for outcomes;
- Creating and maintaining reports and dashboards for comprehensive result tracking;
- Conducting A/B tests across multiple channels to enhance campaign performance;
- Conduct media planning and preliminary evaluation of the effectiveness of advertising placement.

**Requirements & Skills:** 
- Profound expertise in utilizing Google Ads, Google Analytics, and Google Tag Manager to establish goals, generate reports, and construct audience segments;
- Demonstrated campaign experience, including a track record of launching and managing advertising campaigns for 3-4 years with expertise in Contextual, Youtube, GDN, and Remarketing campaigns;
- Proficiency in optimizing performance-driven campaigns for maximum effectiveness;
- Demonstrated ability to track KPIs, evaluate campaign success, and take responsibility for results;
- Competence in creating and maintaining comprehensive reports and dashboards;
- Experience in conducting impactful A/B tests across multiple channels;
- English level - Upper-Intermediate;
- Experience within the fintech sector is a plus;
- Google Ads Certificate would be a plus.