Position: Product Marketing Specialist - B2B, LinkedIn, Enterprise Software/ Ecommerce
Company: UNIRGY
Category: Marketing
Experience required: 2y
English level: upper
Published: 2023-05-01T00:00:00+03:00

UNIRGY is a leading enterprise marketplace platform that empowers major organizations to build and scale their online B2B and B2C marketplaces. We are committed to providing innovative solutions and exceptional customer experiences, helping our clients achieve their goals. 
We are seeking an experienced Product Marketing Specialist with a proven track record in B2B marketing, LinkedIn campaigns, and a preference for candidates with experience marketing enterprise software or e-commerce products. This role will be responsible for developing and executing marketing strategies, creating product positioning and messaging, and collaborating with cross-functional teams to drive product adoption and growth.

Responsibilities:
-	Develop and execute B2B product marketing strategies to target key industries, markets, and customer segments.
-	Create compelling product positioning, messaging, and value propositions that resonate with our target audience.
-	Plan, execute, and optimize LinkedIn campaigns to generate leads, increase brand awareness, and drive product adoption.
-	Collaborate with product management, sales, and customer success teams to develop sales enablement materials and resources, such as case studies, product demos, and sales presentations.
-	Monitor and analyze market trends, competitor activities, and customer feedback to inform product marketing initiatives and strategies.
-	Partner with content marketing and PR teams to create and distribute relevant and engaging product-focused content.
-	Plan and execute product launches, working closely with internal teams to ensure a successful go-to-market strategy.
-	Track and report on the performance of product marketing initiatives, adjusting strategies as necessary to achieve desired outcomes.
	
Qualifications:
-	Bachelor's degree in Marketing, Business, Communications, or a related field.
-	3-5 years of experience in B2B marketing, with a focus on enterprise software or e-commerce products.
-	Proven experience with LinkedIn advertising and campaign management.
-	Strong understanding of product marketing concepts and the ability to develop and execute innovative strategies.
-	Exceptional communication and presentation skills, both written and verbal.
-	Ability to work effectively in a fast-paced, collaborative environment.
-	Solid analytical skills with a data-driven mindset.
-	Experience with marketing automation platforms and analytics tools is a plus.

What We Offer:
-	Competitive salary and performance-based incentives.
-	Comprehensive benefits package, including health, dental, and vision insurance, retirement plan, and paid time off.
-	A dynamic, inclusive, and supportive work culture that encourages personal and professional growth.
-	Opportunities for career advancement and ongoing professional development.

How to Apply:

If you are excited about this opportunity and meet the requirements, please submit your resume and a cover letter highlighting your relevant experience and explaining why you would be a great fit for this role. We look forward to hearing from you!