Position: E-mail marketing Manager
Company: NetGame NV
Category: Marketing
Experience required: 2y
English level: upper
Published: 2023-08-01T00:00:00+03:00

For successful work you need:

- 3+ years of experience with email, sms, web-push mailings and other messengers;
- Understanding the principles of email inbox deliverability, experience with Google Postmaster, RBL;
- Understanding of Real-time retention methods;
- Experience with primary and secondary retention metrics;
- Experience in the application and development of retention models: the development of "triggers" for the return of users, the construction of behavioral models and their use in CRM channels for both new and existing users;
- Advanced level of English.

What do we have to do:

- Analysis of the existing retention strategy;
- Adaptation of the existing strategy to the new project of the company for English-speaking users;
- Organization of one-time mailings for sites with a gaming theme;
- Experience in building and analytics "User funnel";
- Setting tasks for developers, designers, copywriters and QA;
- Close interaction with other product managers, analytics department;
- Development of new concepts for promotion through CRM channels, use and improvement of existing concepts.

What we offer:

- Work on a major successful product in a stable company with a 10-year history with a team of pros;
- Work in a highly competitive industry, which means that your decisions must be efficient, creative and fast;
- Lack of bureaucracy, efficient organization of the work process and easy decision making;
- Convenient office location in the city center (metro station Lybidskaya);
Internal and external training;
- Paid vacation and sick leave;
- Medical insurance;
- Payment for visits to the gym or sports section.