Position: Digital Marketing specialist
Company: Epam
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2020-11-01T00:00:00+02:00

Responsibilities
Oversee and drive digital marketing projects from planning to delivery, fulfilling consumer engagement & conversion goals while ensuring that projects meet business objectives and time and budget constraints
Conduct analytics assessments to assess current performance, uncover and quantify opportunities for digital experience improvement, and raise audience intelligence
Engage audiences with the company’s digital platforms through the creation and execution of digital content, social engagement, and technological innovation
Manage email communications to clients and prospects with input from our sales teams from creation to execution, including regular newsletters, feature announcements, lead nurturing, and research reports
Identify and analyze metrics to assess project performance and create a feedback loop to optimize the effectiveness of the digital communications program
Review new technologies and implement new developments in the field of digital marketing
Ensure that all digital content is on-brand, matching in style, quality, and tone of voice
Collaborate with agencies and other vendor partners
Requirements
3+ years of experience in digital marketing in a business-to-business segment
Experience in optimizing landing pages and user funnels
Experience with A/B testing and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, Hotjar)
Expertise in ad platforms including Google Ads (Search, Display, YouTube), LinkedIn, and Facebook for Business. Certification is encouraged
Experience analyzing data and providing recommendations for SEO optimization and the broader business
Familiarity with email service providers
Problem-solver who uses critical thinking skills to prioritize and effectively project manage multiple projects
Strong written and verbal communication skills
Strong knowledge and understanding of current digital trends
A capacity for efficient cooperation and collaboration
Strong English writing and speaking skills
Nice to have
Understanding and experience in the software development service market
A background in delivery and/or project management
Experience in working with fully distributed teams
Knowledge in the fields of software development/product lifecycle, methodologies (Agile, Kanban, Waterfall), and IT roles