Position: Adobe Analytics Lead
Company: SoftServe
Category: Marketing
Experience required: 3y
English level: intermediate
Published: 2022-10-01T00:00:00+03:00

**WE ARE**
An American company that develops software for businesses to help manage their networks, systems, and information technology infrastructure. It is headquartered in Austin, Texas, with sales and product development offices in a number of locations in the United States and several other countries. The team is working on the company`s websites which are the primary marketing channel for convincing IT professionals to purchase the products. The goal is to support the sites, timely and effectively update the content and enable the sales department. The key responsibility is making sure the websites (scroll down for the list) are operational and the key functionality works and implementation of reusable components and templates on the websites. 

**YOU ARE**
Web Analytics Analyst with excellent knowledge of Adobe Analytics
Role Overview
Supporting and leading Web Analytics to drive Adobe Analytics adoption within the Marketing organization.
Responsibilities
Reporting
- Defining and creating standard sets of reporting within Adobe platform with the Web Analytics team
- Reviewing existing reporting
- Building methodologies and framework for Web Reporting in Adobe Analytics
- Work with Marketing Analytics to standardize Web KPIs
- Partner with content creation to create standards for tracking on the website (Useful naming conventions, naming on click tracking objects etc..)
- Aligning with business logic for segmentation of the data
- Utilizing best practices in visual reporting:
BANs
Speaking to specific audiences
Providing Context
Consistency across different reports
Skills
- An expert in developing and maintaining reporting in Adobe Analytics
- Prior experience of reviewing and implementing Web Analytics Reporting solutions
- Awareness of tag management
Preferred but not required
- Knowledge of Data Warehousing / Data Visualisation Tooling (Tableau / PowerBI) is a plus.

**YOU WANT TO WORK WITH**
Administration
- User Access Auditing
- Assist with SSO implementation
Data Governance
- Enhance Data Collection Strategy
- Data Democratization to enable users to utilize reporting
- Documenting KPIs
- Data Health
Validate against other systems of record
Validate automated processes for imports/exports