Position: Marketing Manager Sport
Company: PIN-UP Global
Category: Marketing
Experience required: 3y
English level: intermediate
Published: 2023-03-01T00:00:00+02:00

Responsibilities:
• Monthly planning and planning of marketing promotions;
• Organization of promotions, giveaways, and other activities;
• Analysis of promotions held, ROMI calculation;
• Creating and writing the mechanics of new promotions, drafting terms of reference for developers (product and marketing admin);
• Setting up trigger circuits;
• Implementing an overall brand strategy in different GEOs;
• Market and competitor analysis;
• Communication with the marketing and sales team to develop an overall • Product user return and retention;
• Setting tasks for the staff in your area.

Requirements:
• Understanding of the betting basics: types of bets, markets, understanding of betting mathematics, how bonuses work, and how they are wagered
• Knowledge of marketing metrics: LTV, ARPU, ChurnRate, ROMI, and ROI systems;
• Understanding of the basic principles of A/B testing approaches and hypothesis testing to optimize marketing activities;
• Experience with customer segmentation;
• Knowledge of sports that appear on the lines regularly (names of teams, clubs, top athletes);
• Knowledge of basic promotional mechanics for player attraction, retention, and return;
• Understanding of marketing and niche metrics;
• Knowledge of methods for analyzing the market, target audience, competitors, and own product.

We offer:
• Work in an international IT product company;
• Opportunity for career and professional growth;
• Ability to involve your ideas and developments;
• Training at the expense of the company;
• Paid vacation (24 days);
• Paid sick leave;
• 4 days off;
• Days of personal events;
• Medical insurance;
• Free English courses.