Position: Email Marketing Manager
Company: Tonti Laguna Mobile
Category: Marketing
Experience required: 1y
English level: upper
Published: 2021-06-01T00:00:00+03:00

We are looking for a talented **Email Marketing Manager**  for our team at Saldo Apps to take the lead with our email marketing strategies, track effectiveness and improve working models. Your main duties include running email marketing campaigns end-to-end, managing email databases, creating analytics based on DB, and creating personalized campaigns.

If you’re interested in personal finance management or bookkeeping and can generate innovative ideas to increase sales, we would like to meet you. As an Email Marketing Manager, your role is to reach customers through email campaigns, inform them about new products or events, and convert them to our customers.

**Requirements:**
1. Experience in email marketing for at least 1 year.
2. Experience with Sendgrid, Mailchimp, Activecampaign, or similar software.
3. Understanding of the email tech basics (DKIM, SPF, DMARC, postmasters, etc.).
4. Good experience with Google Analytics, HTML/CSS.
5. Experience in conducting A/B tests (emails/website).
6. English upper-intermediate or higher.
7. Ability to effectively communicate with both product and technical teams.

**As a plus:**
1. Engineering, marketing, or mathematics education.
2. You will be extremely analytical and be able to translate complex data into actionable and profitable marketing plans.
3. Experience in product marketing/social media.
4. Experience with in-app communication in the SaaS business.

**Responsibilities:**
1. Manage email marketing strategy/trial users retention strategy.
2. Prepare hypotheses aimed to improve conversion rates on different steps of the funnel (part of work as a growth marketer).
3. Guide the trial and paid users through onboarding via email and notifications.
4. Drive growth of email subscriber list and active user base.
5. A/B testing on various email campaigns to establish the most effective.
6. Reporting to the product lead on sales revenues generated through email marketing campaigns.
7. Ensuring all email campaigns with current email best practices in the industry.
8. Post content on Facebook, Twitter, Instagram about new app arrivals.

**We are offer:**
1. Competitive salary that will help you focus on your projects and personal development.
2. Flexible working hours & unlimited work from home, 24 vacation days, and paid sick leaves.
3. Possibility to attend internal, external courses, seminars, and access to a corporate library. You will be working with a team of professionals to get insights and discuss ideas.
4. Work on a well-funded mobile-first SaaS disrupting personal finance management and bookkeeping for micro-business and self-employed professionals.