Position: Lead Generation Specialist
Company: INSART
Category: Sales
Experience required: 2y
English level: upper
Published: 2021-11-01T00:00:00+02:00

Required skills:
English (writing skills B2-C1, speaking B1-B2);
Strong attention to details and passion to deep dive into the Fintech Market is mandatory;
Proven work experience as a Sales Development Representative, Lead Generation Specialist or similar role in B2B (2+ years);
Empathy for customer challenges;
Patience, as well as proactive and result-oriented spirit.

Will be a plus:
Experience working as a BDM/Account Executive in the US market;
Experience in successful reaching out the prospects via Linkedin;
Hands-on experience with the Account-Based Marketing approach.

Responsibilities:
You would be responsible for outbound sales prospecting: develop and run cold custom multi-channel outreach campaigns (emails, Linkedin) for each buyer persona from the target accounts under Marketing Team Leader supervision;
Establish active written communication and engagement with prospects to create new leads and sales openings;
Conduct the campaign reporting and analysis: use a data-driven approach to identify success/pitfalls and focus on optimizing conversion rates;
Define and test new hypotheses, research and implement the best practices in outbound marketing; 
Maintain the CRM updated: log conversations, communication insights and notes about our prospects; 
Collaborate with our Sales team: email campaign reviews, weekly alignment, and move the leads from MQLs to SQLs;
Collaborate with the R&D department: value proposition evaluation and support marketing campaigns;
You will join a 5-people marketing team (market and industry analyst, marketing assistant, designer, content writer) that would support outbound campaigns with all necessary materials (white papers, presentations etc.)

Key Result:
The number of scheduled calls between (prospective) customers and sales executives.