Position: Senior Marketing Manager
Company: Intellectsoft
Category: Marketing
Experience required: 2y
English level: upper
Published: 2021-02-01T00:00:00+02:00

Requirements
2+ years of experience in marketing and online marketing (preferably USA and Europe markets)
Fluent English (both written and verbal)
University degree in marketing, business, communications, or related field
Proven experience in running target audiences, competitor researches
Good understanding of b2b marketing and lead generation channels
Strong knowledge of paid advertising
Optimize content for the website, social media, and other platforms
Deep understanding of SEO, SMM, and SEM principles
Experience managing relationships with vendors and contractors to develop high-impact visual, written, and top-notch content
Understanding of event marketing basics
Strong experience in developing and launching email campaigns
Up-to-date with the latest trends and best practices in digital marketing and metrics
Partner with cross-functional teams and leadership to craft experiments, incentives, and strategies


Nice to have
Experience developing impactful digital, video, and interactive content
Experience managing events (webinars, offline conferences)
Strong aesthetic judgment and taste
Strong attention to detail
Experience in working with IT sector (US & Europe)
Experience with marketing automation tools (email marketing, analytics, etc.)


Responsibilities
Plan and execute marketing activities that align with both short-term objectives and long-term strategy
Crafts and delivers marketing tactics on time and budget
Effectively communicate Intellectsoft products and services across a broad range of channels to streamline lead generation
Build strategic relationships and partner with key industry players and third-party resources
Experiment with a variety of organic and paid acquisition channels
Identify target audience and grow an email list, design and implement direct email marketing campaigns
Proactively participate in the development of marketing materials (including website, various templates, advertising, etc.)
Measure and report performance of marketing campaigns, gain insight, and assess against goals


Benefits
Good opportunities to work with remarkable teams from all over the world
Lighthearted, inspiring and open company culture
Opportunities to travel
Health Insurance coverage
English language courses
Fresh fruit and other snacks onsite
Fun corporate events :)