Position: SEO/PPC Marketing Manager
Company: Who's Mailing What!
Category: Marketing
Experience required: 1y
English level: upper
Published: 2020-05-01T00:00:00+03:00

The position assumes a key role in driving the majority of the paid marketing sources and SEO strategy planning and execution. Directly responsible for implementing our digital marketing strategy. Create, implement and manage online campaigns from keyword research through to conversion optimization. Through industry best practices, optimize existing PPC campaigns, drive our Search Engine Optimization (SEO) strategy to stimulate traffic, and evaluate the results in various analytics programs to understand our online market position. Also, the person will be cooperating with US-based Sales Representatives on an ongoing basis keeping track of activities in the CRM 

Requirements: 
+1 year relevant working experience in B2B industry
English proficiency; effective written and verbal communication skills.
Fluency in search marketing tools and platforms such as: SEM Rush, KeyCollector, Google Analytics, Google Search Console, Google Tag Manager, Screaming Frog.
Strong understanding of SEM, SEO, Analytics and overall Digital Marketing best practices including methods and metrics for analysis. Understanding of search engine properties, behaviors, and opportunities as it relates to organic and paid search results on the major search engines.
Knowledge of various advertising platforms: Google Ads, LinkedIn, Facebook, Twitter, Bing.
Basic knowledge of HTML, CSS, JavaScript. Proficiency in Google Sheets and Excel. 
Expertise in the development of creative ad content, A/B testing and peak conversion techniques.
End to end analytics experience; ability to analyze and present performance metrics and analyses. Ability to create reports.
Ability to manage and prioritize multiple projects and tasks simultaneously.

We offer:
A cool office in the historical city center
Young team 
Experience at US-based company
The opportunity to shine! Our early-stage start-up is eager to share what you know, provide you with opportunities to learn and grow your skills, and interested in moving team members up to positions of higher responsibility as our company grows.

Who we are: 
Founded in 1978 as a direct mail archive, today Who's Mailing What! (WMW!) is the world's most complete online library of multichannel direct mail and email campaigns. WMW! provides information on hundreds of thousands of direct mail packages and promotional emails from across the U.S. markets. WMW! houses campaigns for more than 200 industry categories including: credit cards, fundraising, insurance, telecom, catalogs, travel, automotive and more. 

Measurement of success:
Planning and execution of SEO strategies
Management of the Marketing Funnel
Lead Generation, Outreach and Nurturing
Enabling paid traffic sources in the most effective way
Brand awareness increase
Website performance improvement
The number of indexed web-site pages increase
Sufficient among of qualified leads for the Sales team
Individual contribution; facilitation of assigned tasks

Benchmarking:
Organic traffic ↑
Number of brand queries↑
Cost per click for targeted KW↓
Number of daily sessions↑
Conversion rate↑
Average number of pages per visit↑
Average visit duration↑
Web-site load speed ↓
Number of registrations and demo requests ↑