Position: Digital manager
Company: Propaganda Solutions
Category: Marketing
Experience required: 1y
English level: upper
Published: 2021-03-01T00:00:00+02:00

Requirements:

Proven working experience in digital marketing;
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns;
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;
Experience in optimizing landing pages and user funnels;
Experience with A/B and multivariate experiments;
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends);
Working knowledge of ad serving tools (e.g., DART, Atlas);
Experience in setting up and optimizing Google Adwords campaigns;
Working knowledge of HTML, CSS, and JavaScript development and constraints;
Strong analytical skills and data-driven thinking;
Up-to-date with the latest trends and best practices in online marketing and measurement;
High proficiency in Google Analytics, Google Ads, Facbook Ads etc.

Work conditions:

Working from home to begin with and depending on Corona moving part time to an office in Kiev

Responsibilities:

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns;
Design, build and maintain our social media presence;
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
Identify trends and insights, and optimize spend and performance based on the insights;
Brainstorm new and creative growth strategies;
Plan, execute, and measure experiments and conversion tests;
Collaborate with internal teams to create landing pages and optimize user experience;
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
Instrument conversion points and optimize user funnels;
Collaborate with agencies and other vendor partners;
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate