Position: Demand Generation Specialist with experience
Company: HYS Enterprise
Category: Marketing
Experience required: 2y
English level: upper
Published: 2022-04-01T00:00:00+03:00

Founded by the TOP expert in the space who worked for the Dutch government and NATO, mob.id is a unique digital identity proofing solution for EU markets. With mob.id the user has the sovereign capabilities to self-manage and use its own digital identity.

Reporting directly to CMO, you will be responsible for leading demand generation strategies and initiatives through multiple channels to attract new business opportunities for mob.id.

As this job requires a lot of collaboration with other team members in order to be successful, you’re ensured to get support from the CMO and leadership as well as from the sales, design and content teams. You will also have access to a variety of marketing materials so you can keep honing your demand generation and marketing skills.

**Key responsibilities for this role include:**
— Developing and managing high-quality content that attracts qualified leads;
— Convert targeted prospects through calls-to-action, landing pages, and content offers;
— Conduct a range of market research activities to better identify target audiences and attract them through compelling content across the appropriate channels;
— Defining and segmenting customers to determine appropriate outreach strategies;
— Creating and updating marketing campaigns;
— Working across teams to ensure lead generation goals are met.

**Requirements:**
— English level at least upper-intermediate;
— 2 years + of experience executing B2B lead generation campaigns for a tech product or service;
— Strong content marketing skills;
— At least basic knowledge of email marketing, paid advertising, social media and SEO;
— Understanding of sales processes and ability to work effectively with the sales team to achieve business objectives;
— From Odesa (If abroad during the war - ready to move back to Odesa after the war).

**Bonus Points:**
— Experience in Account Based Marketing;
— Experience within the enterprise SaaS space;
— Strong project management skills — able to lead and organize campaigns or projects.

**We offer:**
— Monday-Friday, 9-18/10-19 working schedule;
— Work from office/remote/mix;
— Medical insurance;
— Corporate English courses;
— Paid days off and sick days;
— Free lunch and various snacks;
— Gifts for birthdays and professional holidays;
— Regular reviews of compensation;
— The ability to test your ideas, lead new initiatives, try something new and interesting;
— Communication with experienced specialists willing to share their knowledge;
— Participation in internal and external events, the opportunity to build or promote your own brand;
— We know how to work hard, but we also know how to enjoy life, that’s why we have a lot of fun corporate parties and team buildings.