Position: Digital Marketing Analyst (SEO and Analytics)
Company: Forte Group
Category: Marketing
Experience required: 3y
English level: upper
Published: 2021-01-01T00:00:00+02:00

Digital Marketing Analyst: SEO and Analytics

Great software doesn’t happen on its own. It takes great people. That just happens to be our forte. With nearly 20 years of matching top engineering talent with preeminent and innovative brands, we look for people who are inquisitive, resourceful, and dedicated to their craft, and driven to help companies build great software. If this sounds like you, read on.

We are seeking a digital marketing analyst to join our marketing team to drive the strategic creation and distribution of compelling content for Forte Group and grow our online presence via inbound marketing activities. This is a role for a person with 3−5 years of relevant experience, strong data and analytic skills, and a strong knowledge of SEO analysis and research software tools. Strong copywriting skills and a genuine interest in the tech industry are a plus.

Responsibilities:

Work with Forte Group knowledge owners and marketing team to generate analyze and inform content strategy, covering multiple topics that are engaging, informative, and convincing
Manage the quality and distribution of the content and ensure it is tailored to the audience needs
Maximize the impact of content with headlines and messages appropriate for each platform/channel
Ensure SEO compatibility of content using best practices, collaborate with our external SEO agency
Conduct market research, industry and competitor analysis
Experiment on channels, landing pages, and creativity to improve the digital experience of our prospects
Take ownership of ensuring the content is hitting the set targets and improving organic website traffic

Requirements:

B2B software or technology services experience is a plus
Strong knowledge of G Suite, Google Analytics, Content Management Systems (WordPress), SEO tools such as SEMRush (Ahrefs, Alexa or similar) or MOZ
Ability to prioritize and juggle multiple projects simultaneously
Knowledge of SEO best practices and excellent knowledge of best practices in marketing and copywriting
Comfortable with remote working (mix of office-based work and work from home)
Ability to manage time successfully, taking ownership and responsibility for the quality

We offer:

The opportunity to create new content and campaigns with the autonomy to execute your own ideas
A diligent, friendly, and supportive international team
Flexible, agile work environment
Experience working with colleagues locally and abroad
Opportunities for self-realization working on challenging projects using new technologies and tools
Social and corporate events
Possibility for career development
Participation in professional trainings, meetups
Medical & family care programs
Various sports activities coverage
Fully paid by Forte 5 sick days during the working year
Internal English courses provided by Forte Teacher
Comfortable and fully equipped workplace