Position: CMO в DeFi проект
Company: Hackless
Category: Marketing
Experience required: 3y
English level: upper
Published: 2022-10-01T00:00:00+03:00

As the CMO, you will be responsible for defining and overseeing marketing strategies. You will lead a marketing team for shaping our brand’s positioning, planning and executing all required campaigns, finding the right resources, planning the time and budget and managing social media channels.


Scope of work:

● Design a clear strategy to market our project before and after IDO, grow and maintain an audience by raising awareness about products and their value. 

● Design, coordinate and execute promotional, influencer marketing, and PR campaigns across chosen channels.

● Implement and track organic and paid promotions and ads campaigns.

● Design and execute community events and giveaway campaigns in collaboration with our community managers.

● Design social media marketing strategy, including a content calendar for all social media channels such as Twitter, Telegram, Medium, Discord, YouTube, LinkedIn etc.

● Design and execute plans to attract, maintain and engage new audiences across all social media channels, cross-marketing and email campaigns.

● Analyze, track and improve marketing metrics and KPIs to achieve business goals.


Requirements:

● 3+ years of proven experience in marketing and community management in the crypto space.

● Experience in marketing a project in pre and post-IDO phases or launching blockchain projects as a member of an executive team.

● Leadership experience managing a team in a fast-paced environment. 

● Deep understanding of blockchain aspects such as DeFi, governance and utility tokens, DAO, dApps, etc.

● Deep understanding of Discord and social media platforms, including but not limited to Twitter, Telegram and Medium.

● Outstanding communication (written and verbal English skills) and interpersonal abilities.

● A true crypto believer with a vision of building the future of DeFi security with us.