Position: Marketing Manager
Company: YouScan
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2023-05-01T00:00:00+03:00

We seek a passionate Marketing Manager who will develop and execute effective marketing strategies for YouScan across Europe, North America, and Latin America. 

**WHAT IS YOUSCAN?**
YouScan is an AI-powered social media listening platform built in Ukraine with industry-leading image recognition capabilities. It helps businesses analyze consumer opinions, discover actionable insights, and manage brand reputation. 
Trusted by globally-renowned brands and agencies such as Coca-Cola, L'Oreal, Samsung, Unilever, Publicis, and M&C Saatchi, YouScan has been recognized as a Leader in the Social Media Analytics and Social Media Monitoring categories by G2 and a "Cool AI Vendor for Marketing" by Gartner.

**YOUR ROLE **
We are actively expanding our business to new markets, which requires much effort, creativity, and hands-on experience. To accelerate our business growth and increase the number of leads, we need to strengthen the team with a marketing expert eager to take on a challenge and bring in results quickly.
In this role, you will develop and execute a marketing strategy to promote our product globally. We expect you to be an initiative. You will have the possibility to launch any campaign if the ROI is positive. You should be data-driven with good analytical skills. 
There will be a lot of creative work and a hands-on routine you should be comfortable with. We want you to have a positive mindset and be a real team player who is comfortable working with.  

**RESPONSIBILITIES**
– Develop and execute marketing strategies;
– Budgeting;
– Launch various marketing campaigns to maximize the number and quality of MQLs;
– Launch brand awareness campaigns;
– Keep track of industry awards and competitions to participate in;
– Organize and host webinars;
– Build long-term relationships with analysts from Gartner and Forrester, etc.;
– Prepare presentations, craft press releases, and articles;
– Create and execute email marketing strategy; 
– Measure and optimize marketing campaigns;  
– Prepare the reporting.

**REQUIREMENTS**
– 3+ years of experience in a marketing manager role (in SaaS business preferred);
– Comfortable using CRM tools such as HubSpot;
– Experience with web analytics and various inbound marketing tactics;
– Strong analytical and research skills;
– Experience with email marketing, lead nurturing, and marketing automation in a complex B2B sales environment;
– Excellent communication and collaboration skills;
– Proficiency in copywriting;
– Experience in Google Ads; 
– Fluency in business English; 
– Experience presenting at the events would be a plus.