Position: Head of Marketing
Company: XFamily
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2022-02-01T00:00:00+02:00

**Requirements (must have)**:
- Proven 3+ years of Head of Marketing experience in foreign markets;
- Experience in creating and managing successful marketing strategy;
- Experience working with big budgets;
- Deep experience in digital marketing channels (Content Marketing, SEO, SMM, CRO, Digital Ads, eMail Marketing, etc.);
- Experience in online marketing, tracking and analyzing all types of traffic sources: PPC, Display, Native ads, Pop-ups, and others;
- Experience in all digital tools for analyzing such as but not limited: Google Analytics, Voluum, affiliate program platforms, Power BI, AppsFlyer, email/SMS marketing;
- Excellent communication (including English) skills with fluent written, presentation, oral, and interpersonal skills;
- Strong B2C background; B2B experience would be a plus;
- Advanced English skills.

**Responsibilities**:
- Planning and implementing multi-channel marketing activities according to strategy.
- Manage scaled programs in paid digital media to deliver on Demand Generation and Awareness campaigns goals, working hand-in-hand with Integrated Marketing Managers and executing on integrated marketing plan goals.
- Partner and develop relationships, acquire insights and best practices from Media and Creative agencies as well as working with listings, coins, aggregators.
- Develop the framework and build data insights pack to optimize the campaigns and enable decision-making for optimization and prioritization.
- Define and develop proof of concepts and pilots to test innovative digital programs that can scale.
- Managing affiliate/referral programs.
- Create marketing materials (website, presentations, videos, articles, podcasts).
- Analyze the target audience’s needs.^

**We offer:**
- Fast growing friendly team of skilled and talented people.
- Competitive salary.
- Flexible schedule.
- Social package.
- Remote work.
- Open company culture where your ideas and initiatives are valued .
- Learning compensation (50%)