Position: Growth Marketer / Growth Generalist
Company: Curvy
Category: Marketing
Experience required: 2y
English level: upper
Published: 2022-11-01T00:00:00+02:00

Your responsibilities are to drive profitable growth in revenue:

- Propose growth experiments, implement them, collect data, share the results with the team, and iterate continuously.
- Oversee funnel optimisation to identify and remove conversion bottlenecks.
- Collaborate with existing ac...

**About Curvy**

At Curvy, we’re passionate about empowering *all* women to feel and look great by offering a size inclusive range of bras from A to N cup. Every woman is curvy. 

We’re an ecommerce business, selling direct through our 3 websites. We ❤️ that we get to impact our customer’s lives positively on a daily basis.

- We’re a remote first business, team members in Australia, UK, Philippines and Nepal.
- We’re bootstrapped (self funded), with an 8 figure revenue (and profitable)
- We grew 80% last year
- We’re 8 years old, but we’re only just getting started.

**What we’re looking for** 🔭

**Your responsibilities are to drive profitable growth in revenue:**

- Propose growth experiments, implement them, collect data, share the results with the team, and iterate continuously.
- Oversee funnel optimisation to identify and remove conversion bottlenecks.
- Collaborate with existing acquisition channel team members and implement experiments for driving traffic from new channels

On a day to day basis this will include:

- Analysis of existing conversion bottlenecks and micro conversion rates to determine priorities/opportunities
- Hunt down ideas for growth bets - source them from the customer service team, customer reviews, competitors, other non-competing companies, experts, twitter, and also from your own creativity and curiosity.
- Prioritise these growth bets/experiments based on effort and potential impact
- Implementation: Build and run tests, get stuff done end-to-end, being the guiding force for projects, collaborating intensely with others, stewarding work across product marketing, design, buying, web dev, analytics and more.

To be clear, this role is about getting your hands dirty to get stuff done. This may include but is not limited to writing copy, creating email campaigns and flows, setting up A/B tests, working in Canva/Photoshop/Figma/Shopify. You won’t have any direct reports, at least initially. 

Responsibilities don’t include: owning a recurring track of work like a PMM or a Community Marketer, or running paid ads. 

**About you** 🧪

- Creative and excited to not only think of cool ideas, but put them in practice.
- Naturally curious about everything including business, marketing, tech, customers and the world.
- Structured and analytical in your thinking: outcome-oriented, technical enough to have good insights about how to get something built, excited to play different roles as needed to get things moving.
- Self-driven and organized. There’s no office physical office, no nagging, just the trust of equally motivated colleagues.
- Excited to work in a mostly-async way with a remote team
- You love technology and how it can be leveraged
- You are looking for an ongoing role, working a set number of hours each week (3-5 days by agreement).
- BONUS:
    - If you have an eye for design, this is fantastic, but not essential.
    - Have 3 hours working time overlap with Sydney business hours. (eg suit West Coast USA well, and every where in Asia, Australia, New Zealand).

**Skills and experience**

*If this role seems interesting, irrespective of your location or experience, please reach out.
Even if you don't think you meet all of the criteria but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join our team. We'd love to hear from you.*

- Experience with growth marketing and/or with data specifically is highly valued, but not strictly necessary. So if you’re, say, a software engineer who wants to get into Growth, please apply.
- Experience communicating to (or being a part of) a technical audience (software, data, devops, etc) is important.
- Comfortable and experienced working in a remote work environment
- A track record (ideally a portfolio) of projects you’ve had a clear hand in conceiving and shipping, with results /learnings.
- Great written skills as we communicate asynchronously and via docs on a daily basis including the ability to pitch ideas succinctly
- Experience using tools like Google Optimise and Google Analytics for measurement and experiments (Optional)
- Experience using design tools like Figma for asset creation (Optional)

To Apply ✨

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**Working at Curvy**

🚛 We ship our own products and strive for a happy place to work.

🌏 We’ve been remote from 2016.

🌍 We’re planet and ethically focused (and always looking to do more)

👂🏼You’ll have the ear of the founder/CEO, and see your ideas quickly put into action (by you) and enjoy having a visible impact on the success of the company

🏃🏾‍♀️We have the infrastructure in place to hit the ground running (web-dev, paid-media buyer, incredible supplier images, video and UGC assets, designers, email marketing etc).

⏱️ We run 90 Day business sprints for larger projects (Rocks), with weekly Level 10 Meetings to keep on track. 

🧘🏻‍♂️ Flexible work arrangements on offer (including 3-5 days, 4 weeks paid time off, study leave, parental leave)

🧠 We love working with smart & committed team mates, learning from and supporting each other

💻 We’re bra fitting experts

Tags: Ecommerce DTC D2C Shopify Online Retail, Growth Marketer, Growth Hacker