Position: Head of Growth Marketing
Company: WhiteBIT
Category: Marketing
Experience required: 3y
English level: upper
Published: 2022-11-01T00:00:00+02:00

**WhiteBIT** is an international fintech company with more than 600 professionals. As a cryptocurrency exchange, WhiteBIT aims to offer an intuitive user interface with a set of analytical tools for more than 3 million users. We work with cryptocurrency projects from around the world with one main goal – the mass introduction of blockchain technology.

The **Head of Growth Marketing** role has a profound impact on the overall growth of WhiteBIT.
Through the successful operationalization of best-in-class demand marketing at scale, this role is accountable for optimizing the buyer and account journeys for both prospects and existing customers.

**Requirements**
- Opportunity to be part of a rapidly scaling and market-leading Fintech business

**Responsibilities**
- At least 3+ years' experience and expertise delivering growth through a team
- Demonstrable track record of delivering growth and working towards targets in another B2B company with a focus on SME / mid-market leads and a complex product or decision cycle
- Focuses on Conversion rate optimization, getting the very most out of the budget
- Customer journey mapping and customer experience-driven
- Excellent track record in B2B & or B2C marketing automation and confident crafting workflows and processes together with technical specialists and other teams
- You know what to focus on and what is a distraction, in a constantly evolving environment
- Able to keep everyone aligned on key priorities
- A natural curiosity and creative state around the B2B market, marketing technology, and the social and cultural dynamic that influence B2B marketing's future
- Deep understanding of demand, lead generation strategies
- Highly commercial, with a strong focus on hitting and exceeding growth targets
- Deep experience in and knowledge of demand and account-based marketing strategies, developing buyer journey frameworks
- Strong experience in marketing channels and tactics that drive customer acquisition, activation, retention, and upsells
- A passion and understanding of the importance of delivering an outstanding customer experience
- Conversant with data analysis and the best tools for retrieving, manipulating, and visualizing data, including tools like MySQL, Excel, R, PowerBI and Tableau
- An intimate and specific knowledge of the channels that are most effective in reaching a product's target audience is critical

**We offer:**
– Our own product
– Annual paid vacations (21 calendar days)
– Sick leave compensation
– Professional development and career growth
– Warm and friendly working environment

We offer interesting tasks with numerous professional challenges, professional development, and mentor support. We have always said "yes" to development and training, so the company pays for courses, training, and conferences.

Our СRYPTOteam is waiting for YOU!