Position: Performance Marketing Manager for Anyword
Company: Ciklum
Category: Marketing
Experience required: 3y
English level: upper
Published: 2021-09-01T00:00:00+03:00

**Description **

As a  **Performance Marketing Manager at Anyword **, you’ll be responsible for maintaining paid campaigns on Facebook, Google, and display channels. You’ll also be responsible for exploring new acquisition channels on a regular basis.  Apart from running the campaigns, you’ll be in charge of creating high-converting landing pages, and continuously running messaging tests on all of the channels.

 **About Client **:

     **Anyword (formerly Keywee) ** is a Natural Language Generation Platform that helps marketers create and tailor their messages to their ideal audience. Our platform uses a model trained on millions of marketing messages, coupled with historical data to help create expert-level messages across channels and formats for maximum results. Anyword powers the world’s top publishers and brands, including  **The New York Times, NBA PetCareRx, Red Bull, Ted Baker **, and many more.

    As  **Anyword ** expands its SaaS offering, acquiring new users through paid channels at scale is quickly becoming a big priority.


**Responsibilities**:
- **Manage paid campaigns, aiming for maximum ROI at scale**;
- **Create and maintain reporting on those campaigns**;
- **Generate and consistently A/B test campaign creatives including still images and video**;
- Create and optimize landing pages to improve conversion rates;
- Understand and refine the user personas you’ll be targeting.


**Requirements**:
- **Good command of English – you don’t need an American accent, but you shouldn’t need any proofreading for grammar and spelling either**;
- **Outstanding oral and written communication skills**;
- Advanced proficiency with Google ads. Other channels are a bonus but not a must;
- Proficiency with at least one design tool – Photoshop, Canva, Figma, etc.;
- **1 year of experience in PPC at a B2B SaaS company with a self-service SMB product offering – big advantage**;
- The ability to manage big projects end-to-end, and work with other teams in the company;
- Self-starter, able to find opportunities and take initiative;
- Experience in ad technology or marketing technology – a major plus.

**Personal skills**
- Good command of English, both written and verbal;
- A real passion for solving problems and delivering value;
- Analytical mind, with proactive approach;
- Working well autonomously and as part of a team.


**What's in it for you**:
- Unique working environment where you communicate and work directly with client;
- Variety of knowledge sharing, training and self-development opportunities;
- **Workstation configuration upon employee request**;
- Competitive salary;
- State of the art, cool, centrally located offices with warm atmosphere which creates really good working conditions;
- Friendly and trusted environment where all ideas are heard.