Position: Product Marketing Specialist for a global talent acquisition platform
Company: lundi
Category: Marketing
Experience required: 1y
English level: upper
Published: 2023-02-01T00:00:00+02:00

The Product Marketing Specialist will be responsible for developing and executing omnichannel lead generation strategies, managing ad campaigns, building analytics systems, and monitoring digital marketing campaigns' impact and return on investment.

**Must have**

- 3+ year of work experience with B2B product marketing, LinkedIn, and Google tools (Ads, Analytics, Tag Manager, etc)
- Communications or equivalent training/experience
- Ability to interpret data, metrics, trends and draw conclusions
- Strong communication skills in English B2+ (spoken and written)

**Nice to have**

- Awareness of Software as a Service marketing, knowledge of account-based marketing as a plus
- Self-motivated, proactive, and an overall hands-on mentality
- Highly Analytical and Intellectually curious
- Familiar with tools like Webflow, Figma, and Keynote.

**What you will do**

- Execute of omni-channel lead generation strategies.
- Create and manage marketing sequences using tools like hubspot
- Update and improve landing pages, and update website content using tools like Webflow and Figma
- Manage social media ad campaigns to ensure that it is properly optimized for conversion
- Monitor campaign performance and analysis of KPIs such as new lead generation, conversion rates, and cost observation.
- Perform A/B testing experiments
- Analyze data and create regular reports to keep track of experiments

**About Lundi**

Lundi provides a modern and efficient way for companies to recruit and manage global talent and distributed workforce.

We are focused on hiring talented and entrepreneurial-minded individuals who share our passion for creating a more equal workplace and world.

We are growing fast, offer competitive benefits, and are dedicated to being an inclusive company.