Position: Email Copywriter
Company: BetterMe
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2023-08-01T00:00:00+03:00

**ABOUT US**:

**BetterMe** is a leading Ukrainian wellness company that develops accessible digital health products & athleisure for people of all ages, backgrounds and physical abilities. Our apps were installed more than 150M times and over 5M people work out with us each month. Our app is ranked among the world’s TOP 3 by the number of active monthly users in the Health & Fitness category.

**We are seeking a skilled and creative Email Copywriter to join our email marketing team**. The ideal candidate will be responsible for crafting compelling email campaigns that engage our audience, drive conversions, and analyze metrics to improve campaign effectiveness. If you have a passion for storytelling, a knack for persuasive writing, and a deep understanding of effective email marketing strategies, we want to hear from you.

**ABOUT YOU**:
- Strong writing skills;
- Native-like English fluency;
- Understanding of email marketing principles;
- Understanding of behavioral psychology and consumer behavior;
- Expertise in subject lines and CTAs (Call-to-Actions);
- Proficiency in A/B testing;
- Data analysis and creative problem-solving skills.

**WILL BE A PLUS**:
- Proficiency in using email marketing platforms and tools (e.g., Mailchimp, HubSpot, etc.) to create, schedule, and track email campaigns;
- A/B testing different copy variations to optimize email performance and continuously improve conversion rates.

**YOUR IMPACT**:
- Proven experience as an Email Copywriter or in a similar role, with a strong portfolio showcasing a variety of email campaigns;
- Exceptional writing and editing skills, with a keen eye for detail and the ability to craft engaging, concise, and error-free copy;
- Demonstrated understanding of email marketing techniques, including segmentation, personalization, and user journey mapping;
- Strong grasp of best practices for subject lines, preview text, and call-to-action copy to increase open rates and click-through rates;
- Ability to adapt the writing style to suit different target audiences and campaign goals;
- Familiarity with behavioral economics principles and the ability to incorporate persuasive techniques into email copy to drive conversions;
- Conduct thorough research to understand target audiences, industry trends, and competition, and integrate this knowledge into email copy to maximize impact;
- Solid understanding of digital marketing concepts and trends, including SEO, content marketing, and social media integration.

Our mission is creating happiness within since we believe that having your mind and body in complete harmony is key for overall health and quality of life. We plan to capture the growth of the Global Health Market, and our ideal candidate will focus on building the largest health tech company in the world. 💪