Position: Regional country manager (India)
Company: Crestaff
Category: Other
Experience required: 2y
English level: fluent
Published: 2021-10-01T00:00:00+03:00

Indian Country Manager will be responsible for developing the Indian market including market strategy, product, customer acquisition, retention and payments. You will have overall responsibility for the Indian territory – P&L, building relationships, agreeing deals, seeking marketing and partner opportunities, specialist market knowledge with a view of giving feedback to marketing teams, business development is also included in this role.

Responsibilities:
 
✔️ Develop country strategy, positioning & growth
✔️ Develop, manage and implement a direct response marketing plan
✔️ Develop acquisition marketing activities across the market in cooperation with the acquisition team and marketing teams, as well as Asian country manager
✔️ Develop, manage and execute CRM strategies, together with Sports & Casino CRM teams, including customer behaviour analysis, segmentation, creation of promotions and messaging
✔️ Oversee development, planning and execution of marketing and promotion activities
✔️ Responsible for localisation of the product, together with the content team
✔️ Optimise presentation and promotion of games as per the market to ensure maximum player volume
✔️ Responsible for the local website, including content, look & feel; ensuring it has local focus (user experience)
✔️ Deliver relevant local payment solutions to the market
✔️ Monitor and report to the management team of business KPIs
✔️ Responsible for brand communication, including PR, word-of-mouth, social media strategies & tactics to achieve positive media coverage

Requirements:

✔️ At least 3 years work experience in a B2C online gambling business
experience in the development of a direct marketing strategy, creative and implementation processes
✔️ Native Hindi speaker, fluent in English would be ideal
✔️ Willing to consider a non-native, if you understand either the Indian market, or have extensive experience in other Asian markets
✔️ Good understanding of online and direct response marketing
✔️ Highly organised
✔️ Ability to do strategic and hands-on work
✔️ Analytical ability and the understanding of profit/loss profiles, creating and reading reports, understanding data and the ability to distinguish between the important and unimportant strategic development