Position: Head of Outbound
Company: Neurons Lab
Category: Lead Generation
Experience required: 3y
English level: upper
Published: 2022-07-01T00:00:00+03:00

**Key results**

- Deliver 2022 revenue OKR’s
- Develops a good knowledge of the Neurons Lab Services and Solutions, with an ability to jointly develop and iterate on strong positioning and messaging, aligning to the customer journey and business needs.
- Works closely with the Sales leadership on strategy and align the outbound generation campaigns.
- Strategize, develop, execute and optimize the marketing campaigns for lead generation across digital channels, carefully selected events (physical and digital), closely coordinated with the sales teams, to acquire new MQL’s.
- Drive a lead generation and defined qualification process that effectively manages SDR’s follow up, regularly evaluating those processes based on customer response and sales feedback
- Ability to communicate, influence, and engage at all levels. Works closely with Board members to provide joint reporting, active monitoring, and analytics-based insights to understand the contribution to sales pipeline, conversions, customer acquisition.
- Owns the marketing prospect database. Improves the size and quality of contacts to support future nurturing campaigns. Assists in maintaining sales and marketing data integrity with sales ops.

**Challenges & responsibilities
**
- Increase the number of MQL's from the outbound channel
- Lead and manage tasks for Data Researchers and SDR’s
- Defines goals and plans for outbound for each target period
- Involve in the contribution of ICP creation, validation
- Participates in the development of communication strategy
- Ensure the development and optimization of content supporting campaigns
- Frame our value proposition for customer relevancy
- The lead ongoing process for continuously updating ICP generation process and work on increasing conversion in each campaign setup
- Use performance data to optimize what drives the most effective lead engines
- Lead and supports the principal's team, ensuring that we build the smooth process: Campaign management, Digital Marketing, Marketing Operations, and Content Marketing

**Skills
**- Ability to communicate, influence, and engage at all levels.
- Strong collaboration and management skills. Experience in successfully leading a marketing, demand generation focused function and a track record of delivering results
- The ability to strategically contribute and manage in a cross-functional team environment with excellent organizational, interpersonal and written, and verbal communication skills
- Strong people development skills
- Business and marketing qualifications are preferable

**Knowledge**
- Bachelor’s degree with 3+ years of related work experience in IT Service or Product Company

**Experience**
- Experience in growing and evolving a lead generation function for a company that is going through a period of rapid scale.
- Experience working with sales, operations, and finance on best practices for measuring modern revenue marketing including OKRs, targets, and attribution.
- A track record that demonstrates strong data skills, with a knack for analyzing results, providing insights, and making decisions based on supporting data.
- Experience developing creative campaigns and executing across email marketing, LinkedIn campaigns

**We Offer**

- Scientific or engineering challenges
- Work with disruptive deep-tech startups
- Work with the rock-stars (senior-level engineers, PhD)
- Meaningful social and environmental projects
- Two options for our cooperation, and people have the opportunity to make their own choice of how they engage in work-related projects and tasks.
- Transparent, professional growth plan depending on your impact
- Remote work from any location
- Flexible working hours
- Paid unlimited PTO
- Regular Team Buildings & company-wide team events

**Terms & conditions**
Rate: 10-20