Position: Senior Product Marketing Manager
Company: Adraba
Category: Marketing
Experience required: 5y
English level: upper
Published: 2020-10-01T00:00:00+03:00

As our Sr. User Acquisition Manager, you’ll drive that mission forward by leading the company’s customer acquisition efforts, with the mindset of bringing our product to every person who needs it. The senior user acquisition manager will strategize, implement and analyze marketing campaigns with the expectation of driving considerable scale at a profitable return on investment. The successful candidate will be fully accountable for planning, launching, and maintaining owned marketing channels and leading the team to unlock new opportunities and strategies for growth.

Effectively bringing our consumers into contact with the company’s potential to positively impact their lives, this role enables the product and design teams to then capture users’ attention and deliver on that promise with an impactful product.
The ideal candidate must be experienced with rapid growth (doubling revenues or doubling staff year over year). This person must be known as a high performer driven by numbers. We are looking for someone that is relentless in their application of systems to create solutions and someone that implements critical procedures to realize the vision, with an ability to start small and simple when needed.  The company needs someone who is highly strategic and accurate. Specifically, a person who can translate a big vision into small chunks of executable and measurable action steps.  The candidate must work cross-functionally to understand all of our data sources and create scalable marketing strategies to drive demand generation. Lead the development and execution of Marketing programs to ensure a high return on our Marketing investments. Build and manage models to assess Marketing performance.

EDUCATION/EXPERIENCE: M.S. degree in Business Administration, Economics, Finance, Math, Engineering, Computer Science, or an equivalent in working experience. Minimum of 5+ years of experience in direct-to-consumer digital subscription businesses or marketplaces. Deep experience working on consumer mobile and web products and have grown users on iOS, Android and web platforms.

Requirements:
•	5+ years of experience doing quantitative analysis with paid channels;
•	Experience with advanced statistics (hypothesis testing, regressions);
•	Expert user of Excel, and expertise with Business Intelligence tools, such as PowerBI, Tableau, etc;
•	Experience with Product Analysis tools, such as Mixpanel, Amplitude, etc;
•	Expert in performance marketing and channel measurement: ROI, ROAS, CPA, CPI, CPM, CAC, LTV, etc;
•	Experience with user segmentation and modeling to forecast the performance of each segment and channel: power users v. disengaged users;
•	Understanding and familiarity with Facebook Ads Manager, Google Ads Manager, Television Universe data, and Apple Search Ads Manager. As well as, experience working with Lifecycle Marketing teams and driving initiatives therein to Retain Customers;
•	In-depth understanding of Marketing contracts and audience reports to evaluate and negotiate profitable contracts;
•	Experience with Media Mix Modeling, Lift Analysis, Incrementality testing, and other Marketing Analysis;
•	Experience with SQL is a plus.

Your daily tasks will be: 
1.	Create a Winning Strategy. - Create Strategic Roadmaps for Paid Acquisition testing for current Channels and new Channel possibilities to hit company KPIs. 
2.	High Standards of Performance. - Oversee daily and weekly performance Facebook, Google, and other Paid Acquisition Channels and work the agencies on a daily and weekly basis to manage those channels. 
3.	Empathetic Communication. - Create a maintain a daily, weekly, and monthly communication cadence with appropriate stakeholders and partners to achieve high-level accountability and performance.
4.	Obsess Over the Data. - Setup Data Dashboards to track Daily, Weekly, and Monthly performance.
5.	Setup Weekly and Monthly reports to communicate the performance of each Paid Channel and efforts. 
6.	Make the DREAMwork with Teamwork. - Work with the Product, Lifecycle, and Growth team to achieve better performance Month over Month on marketing channels.