Position: PPC Marketing Manager
Company: Talkremit
Category: Marketing
Experience required: 2y
English level: upper
Published: 2021-01-01T00:00:00+02:00

On an average week, you will:

-Create, track, analyze, and optimize pay-per-click campaigns (Google Ads and Facebook Ads as a basic toolset; CPI networks, Bing, and other as expansion opportunities).
-Proactively explore and test new campaign types, tactics, and strategies to create a system of continual optimization and growth.
-Implement automation and/or scripts for account maintenance.
-Organize the process of ad copies creation with in-house and freelance specialists.
-Conduct A/B testing of various tactics, objectives, audiences; drive data-driven decisions around marketing decisions.
-Establish and upgrade reports and dashboards with ads benchmarking metrics.
-Tell the story behind ROI, CPA, CPC, CTR, and ROAS, interpreting trends and making recommendations based on them.
-Identify new industry trends and technologies that impact digital marketing and translate these opportunities into actionable marketing plans.

We need someone with:
-2-3 years of experience creating and managing paid-per-click marketing.
-Experience of promoting in-house digital products and services (B2B/B2C software, fintech, edtech, foodtech) on international markets.
-High fluency in Google Ads, Facebook Ads and promoting mobile applications.
-Data-driven mindset.
-Understanding the value of customers list for acquisition and retention (client segmentation principles, remarketing in Google Ads, custom and lookalike audiences in Facebook).
-Advanced English for business communication (all our business units located abroad), creating ad copies, logging daily activities in task trackers.
-Experience with mobile app tracking & attribution analytics (Firebase/ Adjust/ Kochava/AppsFlyer/Facebook Analytics).
-Additional bonus points: experience with CPI networks (other than Google Ads/Facebook); Google Ads and Analytics certified; experience with Google Ads automation and scripting; BI tools proficiency, experience working in Financial sectors (payments or banking) domain, and startup environment.

We are looking for someone who:

Is creative, resourceful, and dedicated to getting the job done right.
Able to meet deadlines and have your own list of things which successful marketers do in the morning (you are a successful marketer, aren’t you?).
Clearly express thoughts with peers alike and superiors. If need be - communicate current performance & reasons behind performance to the senior management and business units.
Does not fear issue tracking software for logging actions and day-to-day communication.
Ready to work in an Agile environment.
Be willing to become a T-shaped specialist and include marketing automation, marketing analytics, data analysis/business intelligence, affiliate marketing in the skillset.


About Us:
We are building a new digital banking and financial services platform. We are developing a one-stop-shop financial services provider for eWallet, bank account, Forex, Transfers, Payments, and plastic/virtual multicurrency prepaid cards. Our vision is to bring people closer with seamless financial solutions that meet the needs of our increasingly interconnected world.