Position: Director of Global Marketing
Company: Svitla Systems
Category: Marketing
Experience required: 5y
English level: upper
Published: 2023-02-01T00:00:00+02:00

Svitla Systems is looking for a Director of Global Marketing to scale our marketing activities.
The Director of Global Marketing is responsible for developing and leading all strategies of Svitla’s marketing programs to meet program goals and expand revenue while overseeing the day-to-day operations of the email, web, SEO, and other programs. Responsible for leading the development and growth of new email campaigns, lead generation, and email stewardship to meet revenue goals. This position will manage channel stakeholders for an omnichannel approach and messaging while aligning with overall marketing strategies. This position will utilize analytics to monitor and optimize sales and brand recognition efforts, uncover new opportunities, and guide budgeting. The role will leverage best practices and bring new and innovative ideas based on data-driven insights and customer research with a “fail fast, learn faster” approach to enact change. The position will manage and cultivate the career development of the organization’s in-house email team, web support teams, and inside sales teams, manage external partner agencies, and lead collaboration with internal and external stakeholders.

Requirements:
- Bachelor’s Degree plus 8 years OR 12 years of related experience in direct response marketing through email and online channels.
- Experience with technical services and email marketing, including hands-on experience implementing and optimizing email campaigns in design, marketing, and/or product/teams and all aspects of email analytics.
- 3-5 years of experience managing staff and leading cross-department teams in a collaborative environment focused on staff development.
- 3-5 years of experience leading and managing external vendors, partners, and vendors in a collaborative environment and with integrations into internal teams.
- Proficiency in eCRMs and integrations with other platforms.
- Expertise in direct response email analytics used to make decisions to impact revenue growth.
- A high level of English is a must, as there will be lots of communication.
- Ability to enact change quickly based on analytics, research, results, and donor segment performance.
- Experience in managing complex fundraising programs from creation to execution.
- Demonstrated success in budget planning and management.
- Understanding of mass mailing best practices for customer acquisition.
- Ability to take company technical knowledge and create unique campaigns around capabilities.
- Strategic thinker.
- Skills in creative design.
- Ability to foster collaboration, open dialogue, and transparency while encouraging new ideas and creating an integrated and open team environment.
- Excellent organizational skills with the ability to focus, prioritize, and deflect distractions in a fast-paced, agile environment.
- Ability to lead large groups of stakeholders for strategic program alignment.
- Strong writing and presentation skills for a variety of audiences.
- Constant face-to-face, video, and electronic communication with colleagues and the general public.
- It may require constant sitting and moving, working at a computer for extended periods.
- Ability to assign and review the work of direct reports and motivate and engage team members.
- Ability to work with sensitive information and maintain confidentiality.
- Ability to work in a culturally diverse and global setting.
- Ability to support and work with multiple global sales teams.

Responsibilities:
- Develop and lead all strategies and plans for the direct response email program that maximizes revenue and return on investment.
- Build and lead the inside sales organization in the execution of strategy and campaigns that support the overall objectives to convert, retain and grow the email file.
- Create and direct strategies for recruiting new employees and employee branding programs.
- Develop strategies to define and implement creative and communication(s) to new and existing customer email files for conversion to sustainer program.
- Create strategies to define and implement creative communication to existing email customers to generate meetings and presentations.
Identify areas to develop and test new creative for new and existing audiences.
- Quickly adapt and change strategies of sustainer program based on analytics and performance, ensuring the program is adapting to the current fundraising environment.

We Offer:
- US and EU projects based on advanced technologies.
- Competitive compensation based on skills and experience.
- Annual performance appraisals.
- Flexibility in workspace, either remote or in one of our development offices.
- Comprehensive medical insurance including dental and massages.
- Sport reimbursement program for onsite and online activities.
- Support of a healthy lifestyle, compensation for running events.
- Bonuses for recommendations of new employees.
- Bonuses for article writing, public talks, other activities.
- Personal loan budget available for long-term personnel.
- 20 vacation days, 10 national holidays and sick leaves.
- Maternity leave policy and family days off.
- Full compensation for conferences, courses, English classes.
- Free webinars, meetups and conferences organized by Svitla.
- Gifts for birthdays, New Year, anniversaries, children and more.
- Fun corporate celebrations and activities, regular lectures on various topics.
- Awesome team, friendly and supportive community!