Position: Recruitment SMM Professional
Company: Sigma Software
Category: Marketing
Experience required: 2y
English level: upper
Published: 2021-11-01T00:00:00+02:00

**If you:**
Love and know the ropes in Social Media Marketing
Believe it’s not about the number of posts and subscribers, but about conversions
Feel the thrill of creating and implementing effective SMM strategies and have done it before
Can create engaging SMM-optimized content (video, graphics, and text) and run top-performing targeted ads
Value autonomy of decision and are ready to take over the responsibility for it
THIS POSITION IS A PERFECT FIT FOR YOU


Your major goals as a Social Media Marketing expert will be enhancing our recruitment marketing strategy with SMM-related activities to target in-demand talent and convince them that they should apply to work in our company.

You will work closely with our Recruiting, PR, Marketing, and Design teams, design SMM strategy that will authentically express company culture, attract relevant candidates and address Sigma Software hiring goals, run and optimize targeted ads, monitor results and optimize Sigma Software SMM activities, ToV, channels, key messages, etc.

**REQUIREMENTS:**
2-3 years in Social Media Marketing
Good knowledge of IT market or willingness to learn about it
Strategical thinking, great analytical skills, and the ability to elaborate an idea into a fully-fledged campaign
Experience in day-to-day content (video, graphics, and text) creation, its optimization for Facebook, Instagram, LinkedIn, and YouTube, and publishing across those channels
Experience in creating and managing multi-channel campaigns
Experience in creating and managing targeted ads
Understanding of social media KPIs and hands-on experience with analytics tools
Proactive approach, good multitasking, and self-management ability
Experience in a collaborative team environment
Excellent time management and problem-solving abilities
At least Upper-Intermediate level of English

**RESPONSIBILITIES:**
Communicate regularly with Recruitment team to get a clear view of company’s hiring needs and organizational goals
Develop and manage social media marketing strategy focused on attracting high-quality candidates according to our hiring needs and goals
Research opportunities for new social marketing platforms and features (e.g. promotions and competitions) to enhance engagement and performance
Understand target audience and leverage social media channels to increase reach and size of key audience segments
Plan and manage recruitment media campaigns and newsletters
In cooperation with the design team develop high-performing copy (video, graphics, and texts) that is inline with our brand strategy and optimized for each social channel
Run day-to-day organic social media activities, including posting, monitoring, and optimization (both for external and internal social media)
Plan, budget, launch, monitor, and optimize targeted ads
Work closely with brand ambassadors and communities to increase engagement and conversion
Regularly measure and report on all social media activities against established benchmarks and KPIs; identify improvement points, suggest and implement optimizations