Position: Digital Marketing Lead with IT outsourcing experience
Company: Diceus
Category: Marketing
Experience required: 3y
English level: upper
Published: 2022-08-01T00:00:00+03:00

This is a perfect opportunity for someone who can demonstrate the ability to drive significant and measurable growth and manage and execute projects to deadlines.  

**About you   **

The ideal candidate for this position should have an analytical mindset. You love data, and you’re driven by performance. You are proactive and have the required hard skills, experience, and track record of making an immediate impact. We are fast-paced, innovative, and collaborative. We pursue excellence in everything and have a lot of support from the CEO, marketing, sales, and delivery teams along the way.   

You will initially report to the Head of the Sales and Marketing Department. 
 
**Must-have skills and experience:  **

- 3+ years of full-time digital marketing experience in B2B.  

- Background as a SEO specialist is a significant advantage.

- Proven track record of meeting quarterly and annual targets such as organic traffic growth, conversions, cost per lead, and ROMI.   

- Proficient experience level with the following digital systems/platforms: 
      Google Analytics  
      Google AdWords  
      LinkedIn Campaign Manager  
      Ahrefs or similar  
      SE Ranking
      Google tools (incl. Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio)  
      Hotjar  
      HubSpot Marketing Hub  

- Exceptional planning and organizational skills to ensure goals can be met and resources managed alongside a pragmatic mindset.  
- Excellent communication and stakeholder management skills. 
- Minimum Upper intermediate level of written and spoken English. 
- Fluent Ukrainian.

**Responsibilities**  
-- You will be responsible for the following targets and tasks:  
-- Planning and executing a digital marketing strategy to grow relevant traffic  
-- Preparing and managing budgets for the digital marketing activities  
-- Planning, implementing, and analyzing campaigns/activities through the following digital channels:  
   - SEO: 
      Develop optimization strategies that grow organic traffic 
      Track and analyze keywords positions  
      Manage an in-house SEO and outreach specialists 
   - Website: 
      Analyze the customer experience and proactively provide recommendations  
      Improve website usability  
      Monitor website performance metrics to optimize SEO strategy if required   
      You will be working with a Chief Editor, Designers, Senior Developer, and QA specialist 
    - Listings, e.g., Clutch, Good Firms:  
      Create or maintain profiles on the target catalogs  
      Analyze traffic and conversions  
    - Paid ads campaigns (Google AdWords, LinkedIn, Facebook):  
      Quarterly, create a roadmap of planned campaigns 
      Launch campaigns 
      Daily, monitor and analyze campaigns performance 
      You will be working with copywriters and designers 
   - Email marketing, including newsletters and nurturing campaigns  
      Create, launch, monitor, and analyze campaigns 
-- Proactively research other lead generation digital marketing channels 
-- Develop and implement lead generation strategies on new traffic channels  
-- Daily reporting on the key metrics. Weekly reporting on all metrics.  
-- Participating in daily stand-ups with the marketing team  
-- Brainstorm with the team and create strong hypotheses about the user behavior and test them  

You’ll need high energy and commitment to achieve goals in a fast-paced environment. You’ll need to hit the ground running, be proactive, and have a passion for data analysis. The position requires no people management skills.