Position: Head of Retention
Company: BG Solutions
Category: Marketing
Experience required: 2y
English level: upper
Published: 2021-06-01T00:00:00+03:00

Responsibilities:

- Defining Retention strategy and its implementation;
- Review CRM performance on a regular basis;
- Analyze campaign performance to provide actionable recommendations and deliver
continuous improvements to programs;
- Monitor and improve conversions throughout the customer journey;
- Developing o communication plan across customers’ lifecycle stages;
Survey and analysis of the customer base; 
- Delivery personalized and targeted campaigns to right customers and groups of
customers via suitable channels (email, push broadcasts, SMS est.);
- Manage campaigns end-to-end, including targeting, segmentation, set-up, testing,
execution, reporting and optimization;
- Create and manage personalized modules and campaign automations.
- Managing a team of several people;

Requirements:

- At least 2 years of experience in Retention role in iGaming;
- Deep Understanding the planning of the CRM campaigns
- Proven track record in running multi-channel campaigns based on an understanding
of the customers’ habits, needs and preferences;
- Data segmentation and A/B Testing; analytically focused
- Putting the customers at the center of every decision you take;
- Sense of responsibility and self-discipline;
- Attention to details;
- Proactivity and ability to collaborate;
- Flexibility and ability to face challenges creatively.

We promise:

•    A friendly and fast-growing team
•    Work in a highly-dynamic and modern environment, self-determined and responsible
work
•    Space for creativity, multiple opportunities to contribute to the success of our company
•    Open business culture wherein communication and transparency are greatly appreciated.