Position: Director of Growth
Company: Claryfi
Category: Marketing
Experience required: 3y
English level: upper
Published: 2023-04-01T00:00:00+03:00

Hello! **We are Trueplay**, a technology company transforming digital industries by tokenizing and moving business to the Web3.

We are currently looking for a **Director of Growth** for one of our project (Gambling).

**The vacancy provides for a relocation to Bulgaria, Varna**

**Responsibilities:**
- Develop & implement the right marketing strategy according to each stage of the company's growth with a strong aim on the customer acquisiton;
- Lead customer acquisition and analytics functions to deliver insights and actions that help drive efficient subscriptions;
- Optimise media mix to aggressively drive acquisitions through a number of key channels including social, search, influencers, affiliate advertising networks;
- Manage analytics team to deliver subscriber forecasts, track viewing trends, create segmentation models, and measure CRM campaigns;
- Prepare and manage a digital marketing budget;
- Organise and / or build and lead a digital marketing team;
- Motivate digital marketing team to achieve goals;
- Research of competitors, investigation of a benchmarks and provsion of suggestions;
- Measure ROI and KPIs.

**Required skills:**
- at least 3 years of experience on the relevant position (better to be 5 or more);
- Demonstrable experience in designing and implementing successful digital marketing campaigns;
- Extensive knowledge and experience with online marketing tools and best practices;
- Excellent data and analytical skills, with experience working with analytics teams to derive insights from data that can be leveraged by wider marketing teams;
- Minimum of three years experience in buying and optimizing acquisition campaigns with strong background in media buying;
- Proven track record of effective budget planning and management;
- Basic knowledge of web design procedures;
- **English skills - at least b2;**
- **Industry experience necessary - iGaming.**

**Soft skills:**
- smart goal-oriented champion with previous experience in marketing at the position of the head of growth / director of growth;
- great interpersonal skills.

We are waiting for your CV!