Position: Marketing Lead
Company: Paser
Category: Marketing
Experience required: 3y
English level: intermediate
Published: 2020-10-01T00:00:00+03:00

Responsibilities:

• Craft a powerful story that would resonate well with our Ideal Customer Profile and buyer personas across a variety of marketing channels
• Drive product messaging and positioning 
• Create, own and drive lead generation strategies
• Increase websites engagement using different tools such as videos, case studies, white papers, blog posts, etc.
• Devise tactics to drive traffic to the company website, track conversion rates and make improvements
• Design an effective content marketing strategy, manage day-to-day content creation, editing and promotion
• Optimize and continuously improve the website according to the latest SEO standards
• Execute Email Marketing campaigns from content creation to campaign automation

Requirements:

• Experience in creating a flow of customers through inbound channels for B2B | SaaS companies
• Practical knowledge of working with various digital marketing channels: SEO | SEM, PPC, Email, Social and Online Media, Content
• Experience in creating and launching video campaigns
• Hands-on experience in content management and content creation
• Solid knowledge of website analytics tools
• Excellent written and verbal English level 
• Result-oriented, positive “can-do” and “will-do” attitude

Together with Product Owner and CEO, Marketing Lead also works to create product positioning, product distribution, messaging, communications for new updates.