Position: Head of Performance marketing (PPC)
Company: IT рекрутинговое агентство Indigo
Category: Marketing
Experience required: 5y
English level: upper
Published: 2021-07-01T00:00:00+03:00

Our client is a fast-growing California startup with an R&D center in Kiev. The company has existed since 2015, works in the travel industry

**Responsibilities:**

Define the overall digital marketing strategy; 
Drive digital marketing campaigns across paid search, social and display advertising for customer acquisition;
Own, manage and scale marketing accounts, budgets and campaigns in various channels while meeting CAC goals;
Lead media planning, campaign optimisation, ad operations, structural campaign audits and reporting;
Establish volume and budget forecasting;
Ensure the best possible spent optimisation by continuously optimising campaigns based on learnings from multiple A/B tests across creatives, targets and other tactics;
Work cross-functionally with Sales, Brand and Product to assess lead quality deeper in the funnel; 

**Ideal candidate:**

Over 5 years of experience in digital or performance marketing;
Experience of building and growing large online ads accounts;
Deep understanding of paid search, social and digital advertising, marketing funnels and key marketing metrics;
In depth knowledge of performance campaign execution;
Analytical, data-driven mindset;
Strong focus on results;
Strong collaborative and communication skills;
Upper-intermediate English.