Position: Digital Strategist
Company: Develux
Category: Marketing
Experience required: 2y
English level: fluent
Published: 2022-01-01T00:00:00+02:00

**Responsibilities:**

- Develop a digital strategy for new product 

- Define the target audience and the traffic channels to reach it

- Constantly perform competitor analysis to define and update the strategy

- Plan, launch and control all digital marketing campaigns including PPC, display, Facebook ads, SMM, SEM/ORM, email, and crowd marketing

- Review and suggest on SEO strategy to meet the goals

- Align goals and plans, coordinate execution across marketing, SEO and website teams

- Research and plan new growth activities

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI/ROAS and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Review and suggest strategies to optimize user funnels

- Collaborate with analytical and product teams to meet the project goals


**Requirements:**

- 2+ years of experience in digital marketing with a focus on user acquisition

- Experience leading and managing digital marketing campaigns across various channels

- Skills in identifying target audiences and designing digital campaigns that engage and convert

- Hands on experience with Google Ads, Facebook/Instagram, display networks for user acquisition

- Knowledge and skills in building and optimizing user funnels

- Solid knowledge and some experience with SEO and digital marketing channels (SMM, SEM/ORM, email, and crowd marketing platforms)

- Solid knowledge of website analytics tools (e.g., Google Analytics, Hotjar)

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing 

- Project management and team management skills 

- Good spoken and written English
- Basic knowledge of HTML, CSS, and JavaScript development and constraints


**Would be a plus: **

- Previous experience of leading a digital team 
- Proven experience of successfully launching new products to the market


**What we offer:**

-Work life balance and flexible working hours (start of the day from 9:00 to 11:00 and 8 working hours + 1-hour lunch)
- We work with Apple products
- Office is located near the Pecherska metro station
- Payment of income in USD every 1 of the month + bonus part after probation
- Compensation of trainings / courses up to 100%
- English Classes
- Health Insurance, sports activities compensation
- Pizza Fridays/teambuilding/corporate lunche
- Development in a team of experienced and open-minded professionals who are open to suggestions for process improvement