Position: Growth Marketing manager
Company: DNA325
Category: Marketing
Experience required: 2y
English level: intermediate
Published: 2022-06-01T00:00:00+03:00

MOB325 is a Mobile Product company. MOB325 products refer to cognitive, behavioral, and emotional well-being. The portfolio includes 2 products in Fitness and Wellbeing niches. 

Success in this role will require experience in acquisition, activation and retention of users within a mobile app with the goal of driving lower funnel events. Subscription lifecycle management is a big plus.

This role will work across paid, earned and owned channels, including but not limited to social, search, display, video, partnerships, influencers, email and website conversion optimization.

This is a supporting role that will collaborate and execute on a strategic vision together with the Head of Marketing & Growth. We’re not a big team and we’ll work creatively & collaboratively together. We all bring ideas to the table and we build on them to bring them to life.

**Requirements:**
▪️ You’ve got 2-5 years of experience under your belt in growth marketing for an app;
▪️ You’re an organized, diligent, and earnest marketer with an orientation towards detail and the capability to analyze and articulate campaign performance against specific business goals;
▪️ Experience in conducting A/B tests of ad sets, landings and texts;
You crave data — always curious about how and why things work and why sometimes they don’t;
▪️ Experience with Tableau, Power BI, Google Data Studio, etc. will be a plus;
You are understanding of the specifics of working with traffic; working experience with MMPs (Adjust, Appsflyer, Singular, etc.);
▪️ You are passionate about putting value and purpose first at every touch point;
▪️ You’re so good in English, from B1.

**Responsibilities:**
▪️ launch and optimize advertising campaigns worldwide on different advertising platforms: Facebook Ads, Google, Snap, Apple Search Ads (ASA), etc.;
▪️ work on monetizing and increasing LTV / CAC of our iOS and Android apps;
hypothesize and conduct many experiments with onboarding, subscriptions, and other parts of the conversion funnel;
▪️ supervise UA creatives production (texts, graphics, video);
▪️ creating visually appealing dashboards with BI/ Analytics tools;
▪️ market researching and benchmarking;
▪️ working with 3rd party services and tools;
▪️ audience engagement and value through the life of a subscription;
▪️ build, measure and optimize member communications for subscription renewal.

**Let’s create together the products that millions of people use all over the world!**