Position: Product Marketing Manager (Blend Social)
Company: JMIND
Category: Marketing
Experience required: 3y
English level: upper
Published: 2022-02-01T00:00:00+02:00

This is a business role for an entrepreneurial type of person, who will be able to achieve desired results in the most efficient way. From our side you are provided with lots of impact, as well as freedom in creativity and decision making.

Product Marketing Manager is responsible for marketing and growth from the business standpoint. He or she is a part of a product and marketing organization, and reports directly to the Head of Product.

As a marketing leader of a product, he or she will have to shape product positioning, value proposition, and create effective channels of distribution and user acquisition. He or she is responsible for driving product metrics (LTV, ARPU, retention, conversion, churn, etc).

**The Blend Social Story:**

Blend Social is a first video-based social network to help people finding likeminded friends. We have successfully pivoted in Ukraine, Portugal and Brazil and are going to expand and grow globally in the next few years rapidly. The product is well funded and already has a team of 25 cool and fun people working together for a year.

We are building a social network to disrupt the virtual communication market. The application is targeted toward millennials and Gen-Z globally. There are plenty of tasks in our roadmap, such as business logic implementation, integration with multiple third-party services, machine learning algorithms implementation, work closely with maps and geolocation, and developing of rest APIs.

**Is this you?:**

- Strong business acumen;
- 3+ years of marketing experience in a senior role on a global market (LATAM, Europe, US);
- Early adopter and fast learner;
- Analytical mindset and critical thinking;
- Very strong writing and speaking communication skills;
- Advanced level of English.

**Expected results:**

- Creating a competitive landscape research and keeping it up to date;
- Creating and delivering product positioning, value proposition, and key messaging document;
- Participating in creating and executing a strategy for the product development along with Head of Product;
- Growing product metrics (sign ups, users, conversions, retention, engagement, NPS);
- Creating and executing customer communications system to drive brand awareness and loyalty;
- Participating in creating optimal business model and pricing along with Head of Product.

**Responsibilities include:**

- Creating positioning based on approved strategy of the company;
- Participating in marketing strategy creation;
- Driving User Acquisition (Top of the funnel, assessing and finding channels for new users, YouTube, FB, affiliates, influencers) - hiring UA managers and managing them if needed;
- Developing new directions and options for growth (both on a product strategy level, and on a feature level);
- Participating in hypothesis creation and execution;
- Competitive landscape Research;
- Taking active part of Pricing and experiments creation process.

**About our cultural values:**

**People first.** It is essential for us to build open and trusting relationship with our employees.
**Synergy.** All members of our team complement each other perfectly. Together we achieve synergies with business in search of a win-win solution.
**Aim to greatness.** We a just strive to be the best. We hire only first-class experts to jointly develop cutting-edge solutions.
**Elegance.**The beauty and technological elegance of our solutions are as important to us as their functionality.
**Passion & courage.** We work passionately and are not afraid to take a leap of faith and make bold decisions.
**Precision.** We always take responsibility for our words and actions and encourage this quality in our employees.