Position: Digital User Acquisition Manager
Company: Add Talent Solutions
Category: Marketing
Experience required: 3y
English level: intermediate
Published: 2022-05-01T00:00:00+03:00

As a Digital User Acquisition Manager, you will be responsible for supporting the acquisition growth of the European Online Casino brand. You will activate digital media campaigns across both upper and lower funnel channels, demonstrate a sound knowledge of ROI measurement & payback reporting, and will use key insights to shape, optimize and develop campaign tactics. 

What you will do
Media buying, optimization, and value-based ROI reporting across acquisition channels, using all available reports and tools to inform and drive the strategy.
Activation of digital brand campaigns and alignment of KPIs with above the line media (reach/frequency).
PPC/SEO/Strategic Affiliates/Programmatic Display/Social/App Search & Ad Network (App) growth.
Cross channel media buying support – onboarding of new partners to deliver against targets.
Together with the design team create advertising materials- banners and videos 
Together with the design team create landing pages
Support on strategic quarterly planning.
Launch media campaigns using the following Ad platforms: Facebook/Instagram Ads, Snapchat Ads, Google Ads, Apple Search Ads, Twitter Ads, Twitch, Youtube, TikTok, Adroll, Criteo, Teaser networks
Conversion optimization – working with the team to drive full-funnel efficiencies in digital media.
Bonus optimization – configuration and delivery of bonuses to drive conversion efficiencies while maintaining an effective rate of payback.
Competitor audits and analysis.
Keep abreast of the latest digital trends in the marketplace.
Review management (Trustpilot/iOS/Google Play Store).

How is success measured in this role?
Delivering against set monthly targets across both new player volume and value
Demonstrating key analytical and reporting skills
Willingness to succeed

Your Experience
A genuine interest in the gambling industry is a real advantage
Circa 3 to 5 years' experience in a digital media role
Strong drive, resilience, and assertiveness in a performance marketing context
Have a strong passion for digital and an eagerness to keep abreast of the latest trends
Have demonstrable success within a digital marketing role, and a core understanding of PPC/SEO/Affiliates/Mobile/Social & Programmatic Display within the acquisition channel mix
Strong analytical/reporting skills and a data-driven mindset
Proven skills in using the following tools: Microsoft Office suite, MMPs (ex: Appsflyer/Adjust) Google Analytics/Adobe Analytics, Google Data Studio, GTM, FB analytics 
Proven skills in using the following Ad platforms: Facebook/Instagram Ads, Snapchat Ads, Google Ads, Apple Search Ads, Twitter Ads, Twitch, Youtube, TikTok, Adroll, Criteo, Teaser networks
Understanding of buying models; CPA/CPI/CPC etc
Experience in day to day planning and delivery of marketing campaigns
Strong negotiation skills
An ability to think creatively and be pro-active about coming up with ideas and new ways of working. Not afraid to challenge the status quo
Autonomous and organized to prioritize and deliver quality work on time

We offer:
•	Joining a top level expert team where ideas and expertise are valued.
•       Zero bureaucracy company`s concept.
•	Varied project load in a very dynamic and creative environment. 
•	High exposure to your work and efforts that will be valued and appreciated.
•	Competitive salary and a bonus scheme.
•	Access to professional development programs and trainings.
•       20 days/year of annual vacations