Position: Marketing Manager
Company: RecruitGarden
Category: Marketing
Experience required: 2y
English level: intermediate
Published: 2022-01-01T00:00:00+02:00

We’re looking for a sharp and creative Marketing Manager to join its Marketing team in Kharkiv. We are expanding and need one more talented team member. This role offers dynamic work in the multinational environment, as it deals with the US and Western European B2B markets.
 
**Responsibilities:**

- Participate in developing and implementing a compelling go-to-market strategy for the product
- Identify the buyer personas and develop a product positioning strategy
- Create value propositions, stories, and messages that resonate with the buying personas
- Closely collaborate with the Product Team to optimize the customer lifecycle from acquisition to engagement and retention
- Understand how our product grows among key segments across the customer journey and set measurable business goals
- Create marketing materials, portfolios, presentations, etc.
- Launch various marketing campaigns to maximize lead from MQL to SQL conversion rate
- Build and execute an entire email marketing strategy
- Participation in developing employer brand strategy

**Main requirements:**

- 2+ years of experience in marketing
- Experience working on product marketing throughout a product’s lifecycle is highly desirable
- Practical experience in e-mail marketing, marketing automation
- Strong communication skills
- Energy and enthusiasm for marketing and product
- Understanding of content marketing basics
- Overall understanding of advertising platforms (Google, Facebook ads)
- Solid analytical skills and data-driven decision making
- Strong project and time-management skills
- Growth mindset with the desire for continuous improvement

**You’ll collaborate closely with:**

- CEO
- Head of Marketing
- Product Team
- Designers
- Copywriters

**What we offer:**

- Support on all stages
- Possibility to learn the new marketing side
- Opportunities for professional development
- Friendly and motivated team
- Gorgeous corporate events
- Paid vacation, holidays, and sick leaves
- Free English classes with a native speaker
- Car and bicycle parking
- Cozy office (5 min from Zakhysnykiv Ukrainy or 10 min from Sportyvna metro station)
- All IT-native perks (flexible hours, tea, coffee, discounts in Metallist gym)