Position: Email Marketing Specialist
Company: Reply
Category: Marketing
Experience required: 2y
English level: intermediate
Published: 2023-01-01T00:00:00+02:00

We are a product company working in the global market. Right now we are a team of 100+ amazing Ukrainians working 100% remotely from day 1. We have 4000+ customers all over the world using our platform every day. And now we are looking for a great Email Marketing Specialist to join our great team :)

Our product (reply.io) is a leading sales engagement platform that automates personal and business communications, including emails, calls, SMS, LinkedIn, and messengers. Right now, we are adding more AI on top of our communication engine with the final goal of eliminating humans almost completely from routine business communications. We are in the TOP-10 best software in our niche in the world according to G2.

As an Email Marketing Specialist, you should be passionate about creating engaging and effective email campaigns. You should have a strong understanding of email marketing best practices and be proficient in email marketing software. In your spare time, you may enjoy staying up to date on email marketing trends and exploring new ways to increase email open and click-through rates.

Since the beginning of the russian invasion, all our profits have been directed towards the Armed Forces of Ukraine. So far, we have donated more than 7 million UAH and are committed to growing our company to help more. As well, we are part of the KOLOcи program from KOLO, where we donate $10K monthly just to them.

Join us to help the Armed Forces of Ukraine to kick russia’s ass!

Also you can learn more about the company by watching the interview with Reply’s CEO and Founder (see it below).

**Requirements**
• Experience in email marketing for 2+ years
• Experience in B2B SaaS products is a must
• Experience with mailing systems (HubSpot, ActiveCampaign, Intercom)
• Experience with email automatization campaigns: user onboarding, activation, engagement, and churn-reduction campaigns
• Basic knowledge of HTML & CSS
• Analytical and data driven approach
• Experience with Google Analytics
• Experience in conducting A/B tests
• Previous experience in effective work with marketing, development, and design teams
• Experience with Intercom is a plus
• English strong Upper-Intermediate or higher
• Attention to details
• Product mindset
• Understanding of digital marketing and email fundamentals: CAN-SPAM, GPPR and CCPA requirements, segmentation, CR/OR/CTR, A/B testing.

**Responsibilities**
• Establish and manage marketing automation through HubSpot, Active Campaign and Reply
• Map & own the customer journeys and buying cycles within HubSpot and Intercom, creating campaigns and workflows that support them from acquisition to retention
• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads
• Develop and execute the email marketing plan according to the product marketing strategy
• Support the marketing team with data uploads, analysis, and reporting
• Implement and manage a wide variety of email marketing campaigns according to previous email campaign results and insights
• Monitor and maintain data quality within the marketing database
• Manage integrations between marketing automation and other systems 
• Create and upgrade email templates
• Work closely with copywriters and designers to provide well-written, user- and device-friendly communication
• Work on the already configured process
• Work with the team to order and create all needed channel/campaign performance reports
• Perform one-time and ongoing email campaigns
• Run A/B tests for different segments of users 
• Analyze campaign performance, suggest hypotheses within the email channel, and implement improvements
• Create, maintain, purge, and expand the email list
• Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc
• Track campaign performance and tweak workflows accordingly
• Conduct regular competitor analysis and market research.

**What we offer**
• Working with the leading product on the US and Global market
• Real opportunity for professional growth and self-improvement
• Small and focused agile teams
• Ability to focus on your tasks
• Work from home or co-working space (we cover the co-working costs)
• We provide the latest equipment and any necessary things for your comfortable work
• Access to internal business literature, training, seminars
• We compensate the cost of courses / conferences / meetings in Ukraine and abroad
• Unlimited number of sick leaves
• Free professional help from a corporate psychologist in an online format
• Amazing and accessible CEO who is ready to help
• Awesome colleagues and a pleasant working atmosphere
• Corporate celebrations and fun activities, some of them unforgettable.

* * *

Since the war began, we have supported our employees and their families in every possible way. We have organized evacuation from different parts of Ukraine, helped with housing and food, supported employees in financial distresses, and lent a hand to those who have joined the ranks of the Territorial Defense and the Armed Forces of Ukraine.

Our people are the heart of our company.
Join our passionate team of strong Ukrainians!