Position: PR manager
Company: TeQatlas
Category: Marketing
Experience required: 1y
English level: upper
Published: 2022-01-01T00:00:00+02:00

📄 Responsibilities:

- Working on links outreach (barter/article for article / expert article proposal) and creating link building plans;
- Working closely with the SEO team to ensure PR & Communications campaign success;
- Keyword analysis and domain evaluation;
- Leading the execution of media pitching strategy on campaigns across national, global, investment, and business media;
- Supporting the communications team in the ideation of PR content for external exposure;
- Managing a large network of media contacts;
- Establishing and maintaining relationships with key media channels, journalists, and bloggers;
- Identifying potential websites, publishers, and journalists to media pitch opportunities
- Developing and executing Media Relations and Outreach Plan;
- Running A/B tests on subject lines and email copy;
- Preparing photography and other media for publication and maintain digital media library;
- Overseeing daily, weekly, monthly tracking of the various elements of the Media Relations & Outreach plan to ensure all projects are on track, that all deadlines are met, and that all plans are implemented in a timely and quality way;
- Tracking all earned media coverage activity - media equivalencies, media mentions, articles, key coverage, and maintain archive;
- Monitoring and measuring media coverage within monitoring tools;
- Creating press clippings;
- Reporting the success of your outreach efforts.

🔍 Requirements:

- Passion for publisher outreach and relationship building;
- Pitchbox experience a major plus;
- A good understanding of SEO and its ties to PR/Comms would be a plus;
- Excellent eye for detail with exceptional written, verbal and visual communication skills;
- Proven ability in securing positive PR exposure;
- Networking with key publications, journalists, bloggers;
- Excellent time-management and organizational skills;
- Familiarity and proficiency with SEO, SEM, and Google ➡️Analytics would be a plus. If there is no such experience our SEO team would be a guide;
- Ukrainian/Russian — fluent (native);
- English — Advanced+.