Position: Digital Advertising Manager/Media Buyer for Mobile Apps
Company: Animo
Category: Marketing
Experience required: 2y
English level: upper
Published: 2022-02-01T00:00:00+02:00

We are currently looking for a Digital Advertising Manager/Media Buyer who will develop new creative concepts and use them to attract users to mobile applications. You will have the chance to implement best practices in mobile apps marketing and offer innovative approaches for user acquisition.

**Responsibilities**

- Promote our apps on Google Ads, Facebook, Instagram, Twitter, Snapchat, TikTok.
- You will own the budget & strategic execution of digital advertising.
- Create and maintain clear, differentiated messaging that resonates with our target audience.
- Develop new creative concepts and technical specifications for designers to support marketing campaigns.
- Track, report, and analyze campaigns in depth by understanding the core problems/drivers of change;
- Communicate regularly with management teams regarding the plans, status, challenges meeting objectives.

**Required skills**
- 1+ years of experience in running media buying campaigns on different networks (Google Ads, Facebook, Instagram, Twitter, Snapchat, TikTok) and formats (Interstitial, Push, Native, Banner).
- Strong analytical skills. Understanding performance metrics like CTR, CR, CPA, ROI, etc., and how to use them.
- Setting up campaigns: launching and maintaining, composing 'selling' ads, creative concepts development, selecting keywords.
- Competitors’ activity tracking.
- Management and control of advertising budgets.
- Advanced English level.
- Highly organized and able to multitask.
- Self-driven and proactive nature.
- Ability to work with the team and independently.

**Conditions**
- Part- or full-time employment.
- Remote work is possible.
- Paid vacation and sick leave + medical insurance (in the case of full-time employment).