Position: Marketing Manager
Company: Fixdeal
Category: Marketing
Experience required: 2y
English level: fluent
Published: 2023-09-01T00:00:00+03:00

An international company (mostly Ukrainian team), who is building a new and exciting IT product, is looking for a Marketing Manager to join their friendly team. Possibility to join a rapidly growing company with many opportunities for career growth.

Location: Barcelona or Remote

Reports To: Chief Marketing Officer (CMO)

Key Responsibilities:

• Digital Strategy Development: Develop and implement a comprehensive digital marketing strategy aligned with the overall marketing goals and business objectives. Stay up-to-date with industry trends and emerging digital marketing technologies.

• Content Strategy: Plan and manage engaging and relevant digital content for various online platforms, including website, email marketing, and blogs. Work closely with social media managing team to insure the quality of content.

• SEO and SEM: Work closely with SEO and SEM service providers. Manage and optimize paid search advertising (SEM) campaigns to drive targeted traffic and conversions.

• Email Marketing: Develop and execute email marketing campaigns, including segmenting email lists, creating compelling content, and tracking campaign performance. Ensure compliance with email marketing regulations (e.g., CAN-SPAM).

• Analytics and Reporting: Utilize digital marketing analytics tools to measure the performance of marketing campaigns, identify areas for improvement, and provide regular reports to the CMO and senior management.

• Website Management: Oversee website development, maintenance, and optimization efforts, ensuring a user-friendly experience and alignment with branding and marketing goals.

• Conversion Rate Optimization (CRO): Identify opportunities to enhance website conversion rates through A/B testing, user experience improvements, and other CRO techniques.

• Online Advertising: Plan and execute online advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads), including budget allocation, ad creation, and performance monitoring.

• Digital Partnerships: Explore and develop partnerships with relevant KOLs, affiliates, and online communities to expand the company's digital reach and customer base.

Requirements:

• Proven experience (2 years) in digital marketing, with a track record of successful cases
• In-depth knowledge of digital marketing channels, strategies, and best practices.
• Proficiency in digital marketing tools and platforms 
• Knowledge of **Google Analytics & Search Console,  SEO tools (Ahrefs), •Hubspot, Funnel or similar, understanding of PPC mechanics and experience of implementing PPC & programatic campaigns**
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Strong project management and organizational skills.
• Up-to-date with the latest trends and technologies in digital marketing.