Position: Copywriter
Company: Paymentop
Category: Marketing
Experience required: 2y
English level: fluent
Published: 2023-04-01T00:00:00+03:00

**Key tasks and role: **
- To create B2B Fintech content for marketing funnels: landings, advertising creatives, email newsletters, search and organize information, copywrite and rewrite. 
- The primary responsibilities:
- Develop copywriting campaigns, determine the best way to present information about product;
- Vary language and tone of messages based on product and medium;
- Present drafts and ideas of content for landing pages, websites, product news and press releases;
- Offer and discuss copywriting themes and methods, and any changes that should be made;
- Review product trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products;
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material;
- Conduct research and interviews to determine which of a product's selling features should be promoted;
- Develop and implement company’s tone of voice;
- Invent names for products and write the slogans;
- Conduct research to obtain factual information and authentic detail, using different sources;
- Consult with the sales, marketing and product teams to obtain information on product and discuss style and topics of written material; 
- Edit or rewrite existing written material as necessary, and submit written material;
- Follow appropriate procedures to get copyrights for completed work;
- Plan project arrangements or outlines, and organize material accordingly;
- Prepare works in appropriate format for publication;
- Revise written material to meet personal standards, company’s tone of voice;
- Work with various teams to develop script, story, and/or advertising concepts;
- Write texts for use by publication, broadcast, or internet media to promote the sale;
- Write to B2B customers in their terms and on their level so that the script, story, and/ or message is more readily received; 
- Participate in creating and implementation of marketing campaigns and strategies.

** Requirements & Skills **
- Fluent English;
- 2+ years of working experience in B2B copywriting for IT, preferably FinTech;
- Extensive experience in writing both long and short marketing copy;
- Experience in creating and launching marketing campaigns;
- Knowledge of online content strategy and creation;
- Excellent writing, editing, and proofreading skills;
- Experience with different B2B text formats: advertising slogans, headlines, texts for landing pages, text for SMM;
- Ability to write engaging and converting copy;
- Understanding of storytelling fundamentals;
- Portfolio showcasing your copywriting skills.