Position: Marketing Manager
Company: RubyGarage
Category: Marketing
Experience required: 5y
English level: upper
Published: 2023-09-01T00:00:00+03:00

ExpertBox is cloud-based workflow automation software that empowers experts to streamline the service delivery process in the Healthcare, Mental Therapy, Coaching, and other industries. ExpertBox helps users manage their business via advanced scheduling, simple booking, client management, secure HD video, automated payments, team management and more. Now we’re looking for a Marketing Manager who would be responsible for the leads generation process.

**Responsibilities:**

-Creating and testing lead generation marketing hypotheses in order to attract potential customers
-Creating and executing a marketing strategy based on validated marketing hypotheses
-Managing budgets and campaigns across all digital channels to drive strong ROI and efficient CAC
-Ensuring successful planning, execution, and optimization of key traffic KPIs via paid, organic, and other media channels
-Optimizing programs, campaigns, and landing pages conversions
-Analyzing the results and performance of all channels in total and individually to provide data insights on the impact of media on overall KPIs
-Planing scope of work according to the OKR format for both the internal team and contractors


**Requirements:**

-5+ years of prior experience in a similar role
-Experience in promotion SaaS products on US or Western Europe market
-Experience in building effective marketing strategies
-Proficiency in optimizing and executing SEM, SEO, Facebook Ads, Twitter Ads, Google Ads, LinkedIn Ads, Quora Ads.
-Experience in the creation of communication strategies through social networks like Facebook, Instagram, Twitter, YouTube, TikTok, and LinkedIn to increase the number of relevant subscribers in social networks in order to attract organic traffic to the final product
-The ability to build the process of creating content and creatives for the communication channels listed above
-Excellent analytical skills and using data, metrics, analytics, and consumer behavior trends to drive actionable insights and recommendations
-Goal setting experience in OKR format or similar
-Experience in organizing iterative work of a marketing team
-High goal orientation and excellent communication skills
-Open-mindedness, curiosity, and strong problem-solving skills
-Upper-intermediate level of English


**We Offer:**

-Opportunity to be at the origin of creating a great product and lead the marketing team
-Ability to sell a product that actually delivers value to end users
-Opportunity to work with a team of professionals
-Ability to work with the markets of the USA and Western Europe
-Opportunity for professional and personal growth
-Well-established work processes
-Flexible work schedule


**Why you?**

You know how to market IT products and are ready to apply your knowledge to achieve results. You want to be at the origin of creating a great product and lead the marketing team. If it’s all about you, join us! We are waiting for your resume!