Position: Product Marketing Manager (+ Retention Manager)
Company: Ox Tech
Category: Product Manager
Experience required: 3y
English level: upper
Published: 2023-04-01T00:00:00+03:00

Requirements:
• Strong experience in gambling;
• Knowledge of marketing and niche metrics: LTV, ARPU, RetentionRate, calculation systems
for ROI, GGR, NGR;
• Understanding the basic principles and approaches to A/B testing, checking hypotheses to
optimize marketing activities;
• Experience with customer segmentation;
• Knowledge of the main mechanics for promotions and tournaments aimed at attracting,
retaining, and returning players;
• Knowledge of methods to analyze the market and competitors;
• Analytic mindset;
• English: Upper-Intermediate.
Additional Requirements
Email/SMS deliverability manager skills:
• Getting emails out of spam.
• Managing email delivery reports and alerts, including bounce logs.
• Troubleshooting and collaborating to find solutions to deliverability issues as they arise.
• Maintaining relationships with ISP and other email providers.
• Ensure marketing messages are conveyed clearly and delivered properly to prospects.
• Ensure messages are sent in proper form and template.
Responsibilities:
• Monthly planning and drafting of marketing campaigns;
• Organization of promotions, draws, and other activities to retain and return players;
• Creation and outlining of mechanics for new promotions, preparation of technical
specifications for developers (product and marketing admin panel);
• Ensuring regular communication with the player via SMS, email, messengers, push
notifications;
• Setting up trigger chains;
• Communication with the team to develop a general strategy;
• Implementation of the overall brand strategy in various GEOs;
• Expenditure planning and reporting;
• Assigning tasks to employees in your direction.