Position: Digital Marketing Specialist (Office)
Company: SoloWay Technologies
Category: Marketing
Experience required: 2y
English level: upper
Published: 2023-03-01T00:00:00+02:00

Responsibilities:
As a digital marketer, you'll need to:
plan and execute digital marketing strategies across companies brands
support the organization's website
conduct and optimize PPC campaigns 
write and dispatch email marketing campaigns
measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
assist with web visuals 
communicate with stakeholders, affiliate networks, and affiliate partners
conduct keyword research and web statistics reporting
contribute to social media engagement and brand awareness campaigns
use web analytics software to monitor the performance of client websites and make recommendations for improvement
contribute to company and industry blogs and manage e-communications
keep up to date with current digital trends
collaborate with content managers and content writers
assist with lead generation activities
design, build and maintain our social media presence
identify trends and insights, and optimize spend and performance based on the insights
brainstorm new and creative growth strategies
plan, execute and measure experiments and conversion tests
collaborate with internal teams to create landing pages and optimize user experience
utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
collaborate with agencies and other vendor partners
evaluate emerging technologies.

Skills
You'll need to have:
strong verbal communication skills for articulating ideas to colleagues and clients
written communication skills for producing content
attention to detail and accuracy
the ability to work independently and flexibly
the capacity to prioritize and work across multiple projects
the ability to work as part of a team
organizational skills with the ability to deliver a high volume of quality work
creative skills for contributing new and innovative ideas
the ability to work well under pressure and meet deadlines
networking and analytical skills
knowledge of existing and emerging social media platforms
understanding IT sector
Will be plus
User Experience Design
Search Engine Optimization
Social Media Content Creation
Technical Writing
Email Marketing Software
LinkedIn Marketing
Youtube Marketing

Qualification
Minimum 1-2 years of experience in the digital marketing industry
English level: intermediate, upper intermediate
Knowledge of the most digital marketing tools
Should have knowledge of setting up ad campaigns
Experience in optimizing user funnels
Knowledge of various metrics