Position: Digital Marketing Manager
Company: Yalantis
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2022-10-01T00:00:00+03:00

This role requires being a creative visionary and a pragmatic executor at the same time.

**You’re our perfect match if you’re:**
– used to ever changing stakeholder’s requirements and are capable of organizing processes and optimizing  programs where there is chaos;
– your work approach implies relying on data heavily and you’re motivated to work towards measurable results;
– you approach complex task with curiosity, which motivates you to seek non-trivial solutions;
– you could describe yourself as a T-shaped marketer who’s experienced in both inbound and outbound techniques and who virtuously combines free and paid lead acquisition channels; 
– is good enough at people management (as you’d need to put together project teams for every promotional campaign).

In more plain terms, we’re looking for a person who has the following:

– 3+ years full-time experience in a digital marketer role and a proven track record implementing marketing strategies by using content, email marketing, SEO, PPC, cold outreach, and other;
– Experience doing competitor and market research, creating ICPs and buyer personas,
– Experience designing buyer journey maps, as well as analyzing user flows and user behavior patterns;
– Ability to supervise the process of creating SEO-optimized content (blog content, conversion copy for landing pages)
– Experience working with US and EU target audiences;
– Familiarity with CRM systems (Hubspot, Pipedrive, Salesforce, etc.), research tools (Zoominfo, Sales Navigator, CrunchBase, etc.), and cold outreach tools (Reply.io, Expandi, Snov.io), and web analytics tools (GA, CrazyEgg, Hotjar, etc.)
– Clear understanding ROI best practices with marketing operations;
Would be a plus:
– B2B marketing knowledge;
– CRO knowledge - i.e. you have experience designing and optimizing landing pages;
– Background in copywriting and/or proofreading (to be able to validate sales and marketing copy from time to time) ;
– Advanced English skills (C1-C2);
– Expertise working with sales teams;
– Have experience configuring GA4.

You’ll act as a kind of product owner who’d put together dedicated marketing project teams for each and every campaign and, thus, fully own and optimize your campaign performance. You’ll  work in close cooperation with our delivery, content marketing, and cold outreach teams and report directly to the company’s CMO and CEO.
**
More precisely, your responsibilities will include:**

– Execution of multichannel marketing campaigns that are aligned with the company’s long- and short-term plans and are aimed at increasing the awareness about the Yalatis main services and boosting our sales.
– Growing MQL leads through inbound and outbound channels (SEO optimized articles and landing pages, paid campaigns, cold outreach through email and LinkedIn, and so on) ;
– Analyzing your campaign performance and identifying future marketing opportunities and focus for campaigns;
– Establishing  efficient collaboration strategies with our delivery, marketing, and sales team members;
– Maintaining scalable marketing campaigns while still assuring their cost effectiveness