Position: Director of Marketing
Company: Digifico
Category: Marketing
Experience required: 2y
English level: upper
Published: 2020-01-01T00:00:00+02:00

Requirements:

3+ years of experience in a similar role with proven results, preferably B2B SaaS product 
Experience with building marketing funnels, data analysis, email marketing, SEM, PPC
In-depth understanding of inbound and outbound digital marketing channels
Exceptional writing, communication and analytical skills
Customer-focused, highly motivated self-starter with an entrepreneurial mindset 
Outgoing personality with effective communication and collaboration skills
English knowledge - upper intermediate and above 

Responsibilities﻿:

Oversee overall product success, manage and improve every step of the product marketing funnel from ensuring lead acquisition to managing customer churn
Continually test the product messaging, positioning and marketing strategy 
Initiate marketing campaign launches and manage the execution actively collaborating with marketing, design and development teams
Create and execute product feature launch plans aligning with cross-functional teams 
Leading the acquisition marketing team to meet the OKR goals
Stay on top of all things product marketing, communication, collaboration, business and SaaS trends
Conduct on-going competitive analysis, marketing experiments and A/B tests for CRO purposes
Improve customer journey from the first interaction with the website to product onboarding to user activation  

We offer:

long-term work in stable and predictable environment 
flexible working hours
benefits package – vacation days, sick leave, sports, English courses
brand new and comfortable office in the center of the city (Universitet metro)
Friday lunch