Position: Head of User Acquisition
Company: Art2Hire
Category: Marketing
Experience required: 5y
English level: upper
Published: 2023-03-01T00:00:00+02:00

Our client, is an international multi-product IT company that develops and promotes SEO tools and educational products to western markets, is now looking for a Head of User Acquisition.​​​​​​​

Location: Ukraine/Europe
Type: Remote, full-time
Start date: ASAP
About the Company and Project:

It's an international multi-product IT company that develops and promotes SEO tools and educational products to western markets.
They were founded in 2014. For now, the company has released over 10 products used by tens of thousands of people in Europe, Asia, Australia, and North and South America.
The company has gathered a team of 400+ like-minded specialists to make life easier for people worldwide. And they continue to grow.
Moreover, the company actively supports startups and helps promise projects to develop. For this purpose, the company opened an R&D department to implement external ideas, launch new products and invest in young teams.
So, we have a startup at the very beginning of its journey. Its mission is to make the Internet a little more beautiful with a graphic materials' marketplace to create incredible designs. 

Responsibilities include but are not limited to:

Managing User Acquisition specialists
Implement user acquisition campaigns to drive traffic from different paid traffic
channels, including ad copy creation (Facebook, TikTok, Networks, ect.)
Build product-channel fit and optimize our customer journey. Understand the entire
customer experience per persona and product-line to determine the most effective way
to acquire the lead, and increase their order revenue.
Develop and set KPIs
Monitor and optimize campaigns to maximize results, ensuring budgets are on pace
and KPIs are being met
Work closely with the product team
The company expect from you:

Strong experience with Google Ads, Bing Ads, Facebook Ads, TikTok Ads, Networks, ect
Experience with US and UK markets
Strong experience with analytics and tracking tools
3+ years experience in team management
You have a proven track record of working with huge marketing budgets (more than $500k+ monthly) in Tier 1 Markets
You are a born leader who is ready to take ownership
You have a solid digital marketing background
You're highly organized and detail-oriented - you do your research, plan, prioritize, set goals and stick to them.
You have a great mix of creative and analytical thinking
You're a proactive and self-driven person who gets things done on time.
You're a curious person who's always trying to improve your knowledge by reading industry blogs, listening to podcasts and attending conferences.
Strategic thinking, complex problem-solving skills
Creative skills are a plus.
English - Upper Intermediate +