Position: Graphic Designer for Marketing
Company: Insticator
Category: Design
Experience required: 3y
English level: upper
Published: 2021-01-01T00:00:00+02:00

**Job Overview**

We are in search of a Graphic Designer for Marketing who is skilled in generating marketing and sales collateral for a multitude of B2B and B2C online and offline touchpoints, ideally in a Tech or Media high-growth environment. Their role will impact our sales and brand awareness KPIs, as well as positively impact the journey of our existing users.
We need someone with a very polished visual style who’s capable of extending and improving our existing visual brand identity; and who also possesses a strong business and marketing sensitivity to inform their design decisions with data and market research.
This position will work closely with our Director of Marketing, our content creators and other designers to fully own the production and optimization of our sales and marketing collateral.

**Why this is the position for you:**

- You will generate impactful sales and marketing materials that will represent Insticator’s brand in the market with key audiences.
- You will face a fast-paced, rapidly changing environment with many opportunities to creatively test your skills.
- You will enjoy a safe space to experiment and grow, and benefit from the internal design best practices and processes that shape our strong Design culture.
- You will have the independence of full ownership and accountability for each of your projects.

**Responsibilities and Duties.**
**Graphic Design and Production**

- You will design and maintain sales and marketing materials across a variety of platforms; presentation decks, 1 pager, brochures, etc. For this, you will be required to properly apply our brand guidelines, and be comfortable with quick turnaround times and tight deadlines.
- You will design and optimize web layouts and landing pages for Insticator’s marketing website (coding skills are not required, but are a nice-to-have.)
- You will design and produce other brand assets; e.g., advertisements, social media imagery, posters, event collateral, brand swag, etc.

**Research and Optimization**

- You will leverage our analytics tools and user research insights to measure the impact of our communication with different audiences, and help recalibrate our image and messaging accordingly on a constant basis.
- You will participate in qualitative research to learn more about our target audience.
- You will own touchpoint optimization experiments (A/B tests, etc.) to impact metrics like conversion, time on page, bounce rate, etc. in our different digital channels.

**Living our Design Culture**

- You will help us to continuously update our best practices, tools and processes based on personal exploration and testing.
- You will be a champion for our users by sharing and promoting user-centric knowledge and curiosity amongst every stakeholder.
- You will mentor and share knowledge with other designers (regardless of their level of experience) as much as possible.

**Qualifications.**
**Professional competencies**

- 5+ years of experience creating high-quality graphic design for marketing purposes
 Advanced experience with the following skills:
- Graphic design & visual design
- Web Design for CMS platforms like Wordpress
- Keynote and PowerPoint presentation design
- Project management
Advanced experience with the following tools/software:
- Adobe Creative Suite
- Keynote
- Powerpoint
Solid knowledge in these skills:
- Copywriting
- Market research
- B2B and B2B marketing strategies and tactics
Optional (but nice-to-have) knowledge in these skills/tools:
- Video editing
Basic (front-end) coding experience
- Wordpress
- Hubspot
- Excellent written and spoken English

**Cultural competencies**

- Experience collaborating remotely (preferably with teams in North America).
- Creative confidence and strong communication skills to present your own design work.
- Collaborative mindset and great teamwork skills.
- Open to give and receive constructive feedback frequently; flexible when incorporating stakeholders feedback into your work.
- Entrepreneurial & adaptable; great learning skills.
- Curious, research-minded, data-informed.

**Benefits**
**Design Culture at Insticator**

Design is a core element of our company product, communication and operations, and we are proud of how it manifests in different forms:

- We run our own custom formats for Design Sprints based on different types of design challenges.
- We rely on design studios, design critiques, design reviews, retrospectives, and other formats for designers to come together and learn from each other.
- We run weekly design reviews with our CEO.
Custom career goals are encouraged for every designer, paired by coaching from the Design Director and other colleagues.
- We have a dedicated budget for learning and access to resources.
- Designers have regular contact with stakeholders in all departments, and the value of design is highly valued by non-design teams.

** Full-time employment benefits**
We offer a diverse package and the chance to grow financially with the company, including:

- Competitive Salary
- Health, Dental and Vision Insurance
- Annual Performance Bonus
- Stock options (so you have ownership in the company and benefit as it grows)
- Flexible work schedule