Position: Email Marketing Manager
Company: Affiliate Heaven
Category: Marketing
Experience required: 2y
English level: upper
Published: 2021-03-01T00:00:00+02:00

Responsibilities
Strategy and planning
Conduct basic Competitors Email Activities Research, track competitors activities further, and collect insights
Develop Email Marketing Strategy:
Elicit requirements with Head of Marketing
Set Goals/KPIs 
Develop basic email sequences (visualization and forecast)
Define key messages and content distribution for each type of email sequence
Define optimization strategy
Define and Write Tools setup specification
Write Strategy summary with a quarterly implementation roadmap
Plan and Endorse with Head of Marketing Email Automation Campaigns for the next types of goals:
Cold Acquisition Campaigns
Website buyers retention campaigns
Affiliate buyers to website transition campaigns
Upsell Campaigns
Engagements Campaigns
New product offer campaigns
Align Email Campaigns with Content Strategy and coordinate email campaigns production with Content Manager
Campaigns production
Setup companies accounts in email automation tool
Build Request for email text content production 
Build request for email visual creatives production
Setup campaigns in email automation tool
Run and track campaigns
Campaigns optimization
Develop email campaigns reporting (in cooperation with analyst)
Analyze campaigns results and develop optimization hypothesis
Manage hypothesis production and run test
Evaluate test results
Management
Plan achievable and business request oriented KRs
Plan initiatives according to predefined OKRs
Plan and maintain backlog according to OKRs and initiatives
Develop Overall Reporting 
Develop Reports segmented by AAARRR funnel and campaigns
Qualifications
General
Comprehensive knowledge of email marketing and its role among overall Ecommerce marketing activities
Strong knowledge of CBD products specifics
Understanding and ability to use OKRs management approach
Understanding and ability to use Agile management approach
Comprehensive understanding of Growth Marketing principles (in context if ecommerce)
Hard-Skills
Ability to build comprehensive Email Marketing Strategy aligned with overall Marketing Strategy
Ability to transform audience research into engaging email campaigns
Ability to visualize in details (steps, actions, delays, lists) and forecast campaigns (Miro, Google Sheets, Funnelytics)
Ability to build clear tech task for email text content and visual creatives production
Ability to setup and run automation campaigns in Klaviyo according to predefined campaign plans 
Ability to build proper lists and segments structure
Ability to build customer acquisition through cold emailing
Ability to build retention through email automation
Ability to build upsell through email automation
Ability to build and implement optimization / testing strategy
Ability to develop clear and business oriented Email Campaigns reports
Ability to analyse results and develop optimizational hypothesis, deep understanding of scientific approach to conversion optimization
Soft Skills
Strong Communication Skills
Ability to give understandable and constructive feedback to content writers and designers
Critical thinking with the problem-solving approach
Responsible
Self-motivated
Other 
Upper-Intermediate / Advanced English, fluency