Position: Social Media Manager
Company: 617 Web Marketing
Category: Marketing
Experience required: no_exp
English level: fluent
Published: 2023-06-01T00:00:00+03:00

**Role Summary:**

The Social Media Manager position provides an exciting opportunity for a skilled and independent digital marketing specialist to lead social media strategy and content creation for dental offices. The role involves collaborating with account managers, marketing strategists, developers, and content creators to develop and launch campaigns, manage existing accounts, engage with clients, and oversee reporting activities. The ideal candidate should possess excellent communication skills, empathetic listening abilities, and the capability to translate technical requirements into client-friendly language. The candidate should have prior experience managing campaign budgets, allocating ad spend, and achieving ROI goals. The ability to work independently and take ownership of projects is crucial.

**Responsibilities:**

Collaborate with the team to develop and maintain marketing strategies and project documentation for client accounts, both for internal project management purposes and for client presentations.

Establish key performance indicators (KPIs) to measure success internally and demonstrate progress to clients.

Utilize industry-standard tools, including Sprout Social, to create automated, high-quality reports with qualitative feedback and well-presented statistical data.

Support the team by actively participating in regular meetings and strategy sessions to shape company direction and long-term policies.

Create and manage social media advertising campaigns on platforms such as Google Ads, Facebook Business, and LinkedIn Ads, following best practices for targeting, campaign types, frequency, and ad configuration. Maintain all relevant documentation and track actions taken.

Review and edit content, including graphical assets and copy, and create content where necessary and relevant. Collaborate with influencers to amplify brand messaging through influencer marketing campaigns.

Implement and maintain social media advertising and scheduling tools, including Sprout Social, to streamline social media management and optimize performance.

Identify growth opportunities within the existing client portfolio, collaborate with the team to develop leads, and provide value-added services to clients while increasing revenue.

**Key Skills:**

Ability to conduct and interpret consumer/market research effectively.

Strong working knowledge of A/B testing and other testing methods.

In-depth understanding of research methods and best practices for creating a comprehensive client knowledge base.

Familiarity with common web technologies, including CMS systems like WordPress, and working knowledge of HTML, CSS, and Javascript.

Extensive experience in designing highly converting content, graphics, and landing pages.

Ability to work independently, take ownership of projects, and effectively prioritize tasks.

Proficiency in using advertising portals such as Google Ads Console, Facebook Business, and LinkedIn Ads.

Experience with social media management tools like Sprout Social, Hootsuite, Social Report, Fanbooster, Canva, and HubSpot.

Knowledge of influencer marketing strategies and experience in executing influencer campaigns.

**Key Qualifications:**

Marketing, Sales, or Business/Economics qualifications are advantageous but not necessary.

Preferred certifications include Google AdWords, Google Analytics, Facebook Blueprint, HubSpot Marketing, and more.

2+ years of experience with digital marketing and social media management.

Strong working knowledge of CMS Website Administration (WordPress primarily).

Strong working knowledge of HTML, CSS, and Javascript.

Extensive experience in implementing and using analytics tools, including Google Analytics, Google Search Console, Google Tag Manager, and web beacons such as the Facebook Pixel.

High-level proficiency using the Microsoft Office 365 suite, including Word, Excel, and PowerPoint.