Position: Director of Media Buying, Google Display
Company: sirenltd.com
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2021-06-01T00:00:00+03:00

Siren Group is a highly successful online advertising company that offers a unique combination of technology and human capital, with highly skilled creative design and media buying teams working together to deliver exceptional advertising results for hundreds of clients. We are looking for a talented and enthusiastic Director of Media Buying for Google Display, to join our world-class Media Buying team.

In this role, you will be leading a team of media buyers focused on Google Display and managing high-budget Google Display ads campaigns yourself. The ideal candidate is an experienced Google Display Media Buyer with some team management experience. Also, candidates must have experience in performance marketing and be proficient in creative testing and optimization.

About You:

- At least five years of experience in Google Display media buying (preferably working in the US, CA, AU, UK markets);
- Deep understanding of the Google Ads ecosystem: Display Network and YouTube;
- Experience operating with at least $50K+ monthly budgets;
- Strong quantitative and analytical skills;
- Understanding of media concepts and terms + following new advertising techniques;
- Additional PC knowledge’s: MS Office (word, excel);
- Fluent English in grammar/writing.

It will be a plus:

- Previous experience with a Home Improvement vertical, lead generation, or performance marketing;
- Previous experience with tracking systems/analytical software;
- Previous experience managing a team.

What You Will Be Doing:

- Creating, managing, and organizing all aspects of the Google Ads performance-driven campaigns;
- Constantly optimizing Google Ads campaigns (GDN, YouTube) to meet ROI goals;
- Assist in producing performance-based campaigns (high ROI metrics), demonstrating the effectiveness of planning, testing, and media optimization and management;
- Split testing creative assets and copy provided by the copywriting team;
- Communicating with project leads regarding ROI and lead-volume goals;
- Help VP of Marketing with recruiting, onboarding, and training of new media buyers;
- Provide one-on-one help and coaching on Google Display strategies to other media buyers;
- Help with managing daily/weekly/monthly budgets;
- Pixel, GTM, and tracking systems management;
- Communicate with Google reps to troubleshoot and resolve issues in a timely manner;
- Take over other media buyer’s campaigns while they’re on vacation;
- Help conduct quarterly performance reviews for media buyers on your team.

Why Us:

- 100% remote, continue to work from where you are based;
- Competitive compensation & bonus structure;
- Flexible Hours;
- Paid training (school, events, conferences);
- An Allowance Program for eligible fitness and computer equipment;
- International network;
- Opportunity to learn and develop;
- Work in one of the most exciting and fastest-growing industries.

If this sounds like you, we should talk!