Position: Content Marketer (SMM)
Company: Insoftex
Category: Marketing
Experience required: 2y
English level: upper
Published: 2023-04-01T00:00:00+03:00

WHO WE NEED
Our company expands marketing activities and we invite a motivated and experienced **Content Marketer (SMM)** to join our team.
In this role you will be responsible for overseeing and boosting all aspects of digital marketing operations.
You will be launching new demain generation campaigns, driving and improving their performance, and nurturing cold prospects to warm leads through various channels.

**Primary responsibilities**
- Oversee marketing team activities. Drive performance metrics
- Improve end-to-end omni-channel Demand Generation processes
- Review details of ICPs. Polish client journey and sales proposals
- Compose, test, and measure clear messages to different target audiences
- Email marketing. Segment and nurture database. Create automated email workflows
- Website management. SEO. Research and optimize keywords. Work with designers and content team to improve conversion of landing pages
- Maintain data consistency and relevance, incl. CRM, for data-driven decision making
- Analyze and optimize conversion rates of different tools and channels. Track KPIs, including MQLs, SQLs, conversion rate.
- Analyze trends and optimize performance accordingly

**Skills and experience, we are looking for:**
- 2+ years of experience in digital marketing for IT service company
- Profound knowledge of various digital marketing tools and techniques incl. content marketing, SEO, LinkedIn, email marketing, demand generation, CRM, marketing automation
- Enthusiastic to learn and pilot new marketing approaches
- Good understanding of CRMs, sales funnels, and metrics
- Excellent interpersonal and organizational skills
- Ability to prioritize tasks and strong multitasking skills
- Highly-developed attention to detail and strong analytical skills
- Ability to work independently in a fast-paced environment
- Excellent verbal and written communication skills, incl. English (B2+)

**Additional skills that will be an advantage:**
- Bachelor’s Degree in Marketing, Communications or related field
- Good understanding of Software Engineering
- Experience with Hubspot CRM
- Experience with WordPress CMS

**We offer:**
- Remote work
- Decent salary
- Timely payment of wages
- Opportunity for self-realization and professional growth
- Paid vacation and sick days