Position: Email Marketing Specialist
Company: BetterMe
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2022-10-01T00:00:00+03:00

**What you need to do**

Advertising that we have build on social media and mail marketing.
Here you will be worked on second one.

**Examples of daily tasks**

- Ownership of functioning email flows to maintain and improve deliverability;
- Segmentation of the database to optimize customer retention strategies;
- Maintenance of ESPs to monitor and respond to bounces, unsubscribes, and complaints;
- Optimizing existing flows to improve deliverability, open and click rates, and conversion;
- Achievement of planned conversion rates for all launched campaigns;
- Setting up accounts in the mailing list services, digital signatures for the domain, tracking postmaster services;
- Configure DKIM subscription and sender SPF records;
- Communication with ESPs to resolve all issues that impact deliverability and conversion.

**What we are waiting from you**

- Advanced knowledge of ESP (eSputnik, Mailchimp, SendGrid, Sendinblue) and Google Analytics;
- Successful experience working with automated email campaigns aimed at an English-speaking audience and EU markets;
- Experience with customer segmentation and targeted sending;
- Experience developing, implementing, automating, and optimizing targeted email flows;
- Knowledge of building email marketing strategies and sales funnels;
- Ability to track and maintain IP/Domain reputation using Google Postmaster Tools, MXTools, Header checkers, spam checkers, and others;
- Understanding the logic of spam filters and their workarounds;
- Manage and execute onsite, email and other channels used to push campaigns;
- Fluently spoken and written English.

**Will be a plus** 

- Email templates creating experience (design and copy-writing);
- Sufficient knowledge of HTML, and some CSS;
- Experience working with cold (content-focused) email marketing strategies;
- Experience working with web/mobile PUSH.

**Growth areas**

As we build our culture on initiative and openness and efficiency, you can create something cool and lead this)

**Team**

For now we have 2 people here and looking for third.
Planning is based on quarterly OKR, they also have a weekly briefing and team can make brainstorm if it's necessary 

**Hiring Process**

**Here we have 4 steps**

**1) Pre-screening interview (30 minutes)**

Here the recruiter will tell you about the company, team and project + give you an answer to all your questions + ask several questions to create summary about the candidate.

**2) Interview with the team (1.5 hours)**

The interview will be divided into a technical part (a classic technical interview) and soft skills part to understand what about match between the team and candidate.

**3) Test task**

Nothing complicated or scary. The task is as similar as possible to the real tasks of a person in this position.

**4) Barraising (1 hour)**

Interview with Product Manager. We do this to check the cultural match between the candidate and the company.

**Why us?)**

**1) Because we are a product company** that is already big enough to not die in a few months, but not so big that people here are suffered by bureaucracy and legacy code.

**2) Because we create cool products** that help many people **(4 million users per month on IOS/Android/Web)** to maintain their physical and mental health in countries all over the world.

**3) Because we build a culture** that based on initiative, mutual assistance, openness and efficiency (processes for processes are not about us).

**4) Well, because of our conditions)**

**Professional growth**

We offer the opportunity to attend internal and external courses, seminars + access to the corporate library.

**Working with us is comfortable**

The BetterMe team is located in a spacious office in the Astarta business center in 10-minute walk from the Kontraktova metro station. We have free breakfasts, lunches, snacks, fruits and all necessary equipment for your comfortable work.

**Health & fitness**

We provide employees with 20 days of paid vacation, health insurance and a variety of sports activities available to employees in and out of the office.

**Events**

We organize team building events, parties and various team activities to improve our collaboration.