Position: Digital Marketing and Salesforce Lead Manager
Company: MGNY Consulting Corp.
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2021-10-01T00:00:00+03:00

PLEASE READ THE ENTIRE POST BEFORE RESPONDING! 
 
MGNY Consulting is a leader and innovator in the New York City real estate industry. We provide critical services to the owners, operators, managers and developers of real estate. Our Housing Unit is looking for a dual-role manager, taking charge of the digital marketing strategy as well as leading a group of business development reps in nurturing thousands of leads.
 
The two roles are very integrated, focusing on the specific market of individuals and families who are looking for discounted apartment rentals in NYC. 
 
**Digital Marketing Manager Role **
 
This role will coordinate digital advertising and marketing on various projects. The specific functions and responsibilities are listed below:
 
- Develop copy and assist in designing paid advertisement campaigns in Google and Facebook
- Review the results of digital ad campaigns with our paid advertisement team
- Present reports about the results of the digital ad campaigns
- Analyse the relevant lead information for every campaign and ad group
- Review and adjust budget allocation based on the success of the digital ad campaigns
- Lead weekly meetings to optimize the advertisement and marketing campaigns in order to drive higher conversions
 
**Salesforce Lead Manager Role**
 
This role will oversee our phone outreach to inbound housing leads including qualification, nurturing, and development as we move leads from one stage of the sales cycle to the next. This position will have 2-3 direct reports.
 
The specific functions and responsibilities are listed below:
 
- Study our current sales funnel and sales stages
- Recommend improvements to our current system
- Qualify inbound leads from marketing and advertising campaigns
- Motivate leads to take the next step within the workforce housing sales funnel
- Meet and exceed a total call volume quota for the team of BDRs
- Assign call lists to other team members
- Collect and document critical information for our sales and marketing team
 
**Required Skills/Abilities:**
- Excellent verbal and written English communication skills
- Strong presentation skills
- Proficiency with Microsoft Office Suite
- Proficiency with Salesforce Lead management
- Ability to manage a complex workflow
- Ability to coach and mentor other team members
- Excellent time management skills with a proven ability to meet deadlines
- Strong analytical and problem-solving skills
- Ability to prioritize tasks and to delegate them when appropriate
- Learning agility, resourcefulness.
- Drive for results

**Education and Experience:**
- Bachelor's degree in relevant field
- 5+ years of professional-level experience in sales/marketing roles.
- Some experience with Salesforce
- Salesforce Administrator certification is a plus