Position: Head of Marketing
Company: Truexecutives
Category: Marketing
Experience required: 5y
English level: upper
Published: 2023-07-01T00:00:00+03:00

Truexecutives is an Executive Search company that helps finding top managers for the IT industry worldwide. Our client **Master of Code Global** - is specializing in AI-powered conversational experiences.

Founded in 2004, they are a US company with development centers in Ukraine (Cherkasy and Kyiv), Canada (Winnipeg, Toronto, Montreal). For over 7 years, they have been working with Conversational AI and also developing an E-commerce product that is successful and growing. Master of Code implemented cutting-edge solutions that have been referenced by Facebook and Apple (integration of Apple Pay into Apple Business Chat, Agent to Chatbot bridge for Messenger, etc.).

Here at Master of Code their vision is to make an impact on 1 billion people of the World through amazing digital communication experiences. Along this journey, they aim to create the place and team that people aspire to be a part of.

Their clients mainly come from North America, Western Europe, and the Middle East.
Moreover, they have own conversational and e-commerce products co-developed with their partners.

**Main domains:**

Conversational Applications
Web and Mobile
E-commerce

**Required background and skills:**

5+ years of experience in digital marketing, at least 3+ years of -experience in marketing IT outsourcing services
Proven experience in designing and implementing successful digital marketing campaigns
In-depth knowledge of different digital marketing channels and how get a maximum ROI from them
Solid knowledge of online marketing tools and best practices
Hands-on experience with SEO/SEM, Google Analytics, and usage of CRMs for marketing campaigns
Understanding the web design process and how to effectively solve digital marketing needs through that
Sense of ownership and pride in your performance and its impact on the company’s success
Critical thinking and problem-solving skills
Be a hands on writer and have a passion for building “stories” that the audience needs and buys
Strong team management skills, including servant leadership
Excellent communication (written and verbal) skills
Advanced English
Good time-management skills
Great interpersonal skills
Ability to make and own decisions
BSc degree in Marketing, Digital Technologies, or a similar relevant field would be a plus

**Responsibilities:**

Create, plan, and implement the overall digital marketing strategy for Master of Code Global, the results of which is marketing qualified leads that are coming to the company. In other words, plan and implement a successful outbound marketing campaign, that will result in outbound and inbound marketing leads generation
Build, lead, manage, grow (professionally), and strengthen the marketing team needed for the strategy implementation and achievement of the results planned
Manage and oversee the work and effectiveness of all digital marketing channels used by MOC (that are focused on Clients acquisition)
Create, plan, and implement the lead generation campaign that is connected to the overall marketing strategy
Work with annual and quarterly OKRs, which will be measured by results achieved, including ROI
Prepare and manage the digital marketing budget
Oversee the strategy and implementation around online content development
Create and drive the data driven decision making approach to MOC’s digital marketing. This includes working with visitors required analytics (eg. Google Analytics, etc.) and general search trends
Drive creation of the sales related artifacts necessary for the sales and pre-sales process
Stay up to date with the latest technology developments and best practices
Anticipate sales performance trends and needs
Research competition, investigate benchmarks, provide suggestions for improvements, drive the necessary change for the success of the results coming from the digital marketing