Position: Marketing specialist (AI)
Company: Apextech
Category: Marketing
Experience required: 3y
English level: upper
Published: 2023-07-01T00:00:00+03:00

**We're looking for well-rounded, entrepreneurial marketers who can train our AI to make better and better recommendations to our customers.**

**What does it mean to “make our AI better”?**

 It comes down to three things, really:
- Validating/invalidating the output from AI algorithm in terms of goals set and recommendations made to brands.
- Making the AI algorithm smarter by uncovering new inputs, new exclusion criteria, and new "one size fits most" rules.
- Expanding our master tactic database.


**You’ll be a great fit if:**
- You are a proactive self-starter and actively pursue outcomes without relying on explicit instructions.
- You are solution oriented, resourceful and relentless in solving problems and unblocking yourself.
- You thrive in the dynamic and ever-changing startup environment, embracing the challenges that come with uncertainty, lack of structure, and volatility.
- You’re organized and have the discipline to set time to take notes, and document things for yourself and others. 

**What skills are we looking for?**

**Hard Skills:**
- Experience in marketing strategies and channels most commonly used for D2C brands such as online paid acquisition (e.g., SEM, paid social ads), lifecycle marketing (e.g., email) and brand building (e.g., content marketing)
- Conversion Rate Optimisation (CRO) skills in on-page optimisation for e-commerce brands to drive first time conversions and repeat purchases
- Running, reading and interpreting data: ability to run analyses, read and draw insights from various data sources. You’ll be familiar with modelling cohorts, and other e-commerce analyses such as customer clustering, product combinations etc.

**Soft Skills:**
- E-commerce business strategy and acumen (we’re in the business of advising businesses how to grow, after all!).
- Good communication skills in English, both written and spoken.
- Structured and organised enough to handle multiple customers at a time in order to train the AI.