Position: Middle Funnel Marketing
Company: Wicked Reports
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2020-06-01T00:00:00+03:00

**Role - Middle Funnel Marketing Manager**

Wicked Reports is looking for a middle funnel marketer to join our team.  The ideal candidate is a pragmatic scientist-type that enjoys the puzzle of turning new leads into happy customers using data, marketing assets & automation, and our skilled contract partners available to this role.  This person enjoys collaboration, is open to feedback, and believes in results using data as evidence.

**Product Manager Ideal Week**
Create marketing hypothesis to test
Review results of marketing efforts in Wicked Reports, HubSpot, and Ad platform analytics
Optimize HubSpot campaigns
Meet and collaborate with Wicked leadership team on project status, results, and strategy
Partner with our content marketing contract team for content that support strategy and meets goals
Partner with our PPC agency for ad campaigns that support strategy and meets goals
Partner with Wicked sales team to align and grow the company

**Why Wicked is hiring for this role**
We need someone to own marketing strategy and implementation that converts leads into customers.

**Middle Funnel Marketer Projects to Deliver**
Define overall strategy to convert leads to customers
Dig into the various behaviors of converted leads vs. unconverted leads to create hypothesis for higher future conversion rate
Thoroughly understand and utilize our positioning document, resources, and existing content
Determine assets needed from CEO, content team, and PPC agency and manage the creation of this content.  This could be emails, webinars, videos, PDFs, blog posts, upgraded demos, whatever is needed. 
Use Wicked Reports for Wicked Reports
Tight alignment with sales
Turn all of the above into HubSpot automations, workflows, personas, goals, emails, lead scoring, lifecycle stage rule optimization
Create marketing hypotheses, test, iterate, repeat - consistently.
Market our new podcast successfully
Visualize  middle funnel with conversions on each step from leads to sales and constantly improve conversions

**Evidence of Job Success:**
Higher MRR
More Sales
Higher leads to sales
Higher leads to booked calls
Higher booked calls to sales