Position: Product Marketing Manager
Company: Govital
Category: Marketing
Experience required: 3y
English level: upper
Published: 2020-12-01T00:00:00+02:00

Hard Skills:
- 3+ years of experience within marketing (preferably for Tier 1 markets);
- Experience in market research and competitive analysis;
- Experience in creation strong brand positioning;
- Experience in validating product hypothesis and A/B testing;
- Experience in conversion rate optimization;
- Using a range of tools to analyze, test, and execute online marketing activities (Google and Facebook Analytics, Google Optimize, Hotjar, PowerBI etc.);
- Understanding the principles of UX/UI;
- Intermediate or upper-intermediate English level;
- Practical experience in PPC and other performance marketing channels will be a plus;
- Previous experience of promoting new products (go-to-market strategy execution) will be a plus;
- Experience in customer development will be a plus.


Responsibilities:
- Identify the product target audience, positioning, values, and selling points;
- Create a brand with a tailored message and position towards each strategic industry;
- Working closely with product teams to brief them with the user insights, value props and messaging in order to successfully execute go-to-market campaigns;
- Сonversion rate optimization on our existing products;
- Analyzing the results of work, making suggestions for improvement;
- Searching for marketing growth hacks.