Position: Head of Digital Marketing
Company: Intellias
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2022-04-01T00:00:00+03:00

Reporting to Global Director of Marketing, you will be in charge of planning, developing, implementing and managing the overall digital marketing strategy in line with Intellias brand strategy and designing all the components necessary to scale our growth in key industry directions.

Responsibilities:

Orchestrate Intellias digital marketing, advertising, and online experiences across multiple touchpoints, optimizing the customer journey
Lead the relaunch of intellias.com as our main digital asset, ensuring it’s on-brand, serving global tech audiences, yet providing sufficient localization and personalization
Oversee Intellias efforts to ensure continued advancements in SEO through content creation and placement.
Oversee paid social and paid programmatic, determining an optimal budget and placement per channel.
Work with our third-party referral resources, maximizing our traffic and conversions
Closely track key metrics and identify gaps/opportunities. Share key insights with senior leaders across the organization
Lead our internal team and a pool of subcontractors and external consultants
Closely collaborate with Branding Team, Industry, and Regional Leaders to understand key strategies and required outcomes

Requirements:

5+ years in digital marketing role in IT service industry
 “Roll up your sleeves” mindset who has hands-on experience in several key elements of the digital marketing mix
Technical skills in SEO, paid acquisition, funnel optimization
Excellent communication skills; written, verbal, and presentation
Understanding of how to obtain and use data to drive decisions
Good understanding of WordPress, HTML5, and tracking technologies
Strong project management skills
Experience in a complex organization that supports a variety of stakeholders.