Position: Digital Marketing Specialist (PPC Manager)
Company: Innovecs
Category: Marketing
Experience required: 2y
English level: upper
Published: 2022-10-01T00:00:00+03:00

This position demands an eagerness to collaborate effectively, grow and develop, an insatiable curiosity, and the willingness to push boundaries in a constantly evolving field. We're looking for an analytical, numbers-driven, expert communicator with experience and strong skills

The Digital Marketing Specialist (PPC Manager) will be responsible for implementing and managing PPC and Paid Social Advertising Campaigns focused on Innovecs employer brand in Ukraine, Poland, Hungary, Romania, Georgia, and Colombia. You will work hand-in-hand with the Brand & Communications department's teammates and other cross-department colleagues to create and coordinate outstanding campaigns in the most effective way.
This is full-time job with remote or hybrid type of work.  

REQUIREMENTS:

    -Thorough working knowledge and proven experience in Facebook, Instagram, LinkedIn Ads, Google Ads, Google Analytics, Google Tag
   - Manager and other advertising interfaces.
    -Ability to think strategically and develop innovative digital marketing strategies.
    -Excellence in communication skills, both written and verbal, and social skills.
    -Willingness to be a team player: drive to do a great job, will treat teammates with respect while collaborating & working to improve the department's results; humble enough to admit mistakes.
    -Strong analytical skills, love for details and digging through data to analyze and identify trends.
    -Experience contributing to a company’s goals by participating as a member of a team and fostering high levels of cross-functional collaboration.
    -Ability to bring ideas and strategies to the table.
    -Perfect time management skills.
    -Creative thinking, analytical thinking, and problem-solving capabilities.
    -At least Upper Intermediate level of English.


RESPONSIBILITIES: 

   - Initiate, implement, and manage paid campaign strategies across multiple platforms in collaboration with the direct manager.
    -Launch, optimize, measure, and report on ad campaign performance across LinkedIn, Facebook, Instagram, Google Ads, and other platforms against the department's goals.
    -Plan and execute targeting tactics to reach the audience and deliver tailored messaging using existing and emerging channels (e.g., search, display, social, remarketing).
    -Align paid campaigns for employer brand recognition growth and online visibility increase in Ukraine, Poland, Hungary, Romania, Georgia, and Colombia.
    -Analyze campaign data and derive insights to improve the performance of ad accounts.
    -Conduct market research to determine what competitors are doing in order to constantly adjust PPC strategy and tactics and stay on top.
    -Experiment with A/B testing to determine the performance levels of ads;
    -Oversee budgets of PPC campaigns to ensure they are within budget limits.
    -Create compelling, actionable reports and review them with the team and internal stakeholders.
   - Create and update various PowerPoint and Excel documents needed for internal reports.
    -Collaborate on developing campaign creative assets, brief design team, and take full ownership of ad quality by managing different creatives.
    -Be a vital part of the team that’s working on communicating with targeted audiences in the above-mentioned regions.
    -Ensure monthly and quarterly reporting and performance analysis.
    -Be a part of brainstorming sessions and take initiative to build better digital marketing strategies.
   - Assist with other tasks in the digital marketing area if needed.
WHAT YOU WILL GET: 

   - Attractive compensation pegged to the U.S. dollar with full benefits package;
   - Modern hardware setup;
   - Individual development plan, career coaching, and Mentorship Program;
   - Investment in your professional growth: workshops, webinars, training platform, and edutainment events;
    -Global certification preparation program (AWS, ISTQB, Unity, Scrum, etc.), and comprehensive online courses on Udemy, Educative, Pluralsight, edX;
    -Flexible working mode in hybrid teams with high-skilled peers;
    -Opportunity to work from home or from anywhere with our Relocation Support Program;
    -Open-door culture, simplified processes, transparent communication, and top management at a handshake distance;
    -Private health insurance, paid maternity/paternity leave, sick leaves, vacation, and holidays;
    -Online workouts with fitness coaches & community enrollment in activities such as esports, yoga, chess, mindfulness, etc.;
    -English classes and public speaking club to boost your language and presenting skills;
    -Virtual team buildings, social activities and occasional gifts to celebrate Innovecs lifestyle.

Here at Innovecs, we promote equal opportunities and embrace diversity in our teams in terms of work experience, area of expertise, culture, religion, gender, and ethnicity. We are committed to building a tight-knit, team tradition-loving community that represents a variety of backgrounds, perspectives, and skills.