Position: Product marketing manager
Company: Gameloft
Category: Marketing
Experience required: 2y
English level: upper
Published: 2020-07-01T00:00:00+03:00

This position is located in our production studio in Lviv, but you will also work and coordinate with our international teams, including but not limited to User Acquisition, local marketing & PR managers, web development studios, video production studios, artists, community managers and customer care managers.

**From the beginning of your adventure with us, you will be tasked with:**
**Product marketing**
Identifying the game’s target audience, positioning, values, and selling points
Creating brand identity: title, packaging, and storytelling around a game’s plot and characters
Conducting market research, benchmarks, polls and consumer studies
Following the game development stages and making recommendations to improve user experience, involvement, socialization and retention
Coordinating game approval with copyright owners (Universal, Sony Pictures, Ubisoft, Marvel, etc.)

**Planning global launches**
Defining the marketing strategy to create brand awareness and generate traffic and installations, including but not limited to user acquisition, press relations, promotion and partnership programs, social marketing actions, sales support docs for app store visibility, etc.
Coordinating implementation with local marketing & PR teams, key account managers, the game monetization & user acquisition manager, and other partners
Creating promotional tools for games, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other assets required for special marketing initiatives
Analyzing marketing campaign results and reporting them to the teams, top managers, and licensors for each game
Creation of user acquisition assets in collaboration with local business teams
**Monitoring game evolution**
Gauging and analyzing feedback, behavior and market acceptance from game users, then sharing the results & recommendations with the production teams and top managers of each game
Optimization of the app stores pages performance and visibility
Collaboration with the user acquisition teams to optimize the advertising campaigns and create new assets
Coordinating community management and customer care activities/messaging, as well as defining specific game customer care policies when needed
Prioritizing bugs fixes and user experience improvements, following up on the game update schedule with the production team and monetization manager
Managing a marketing calendar based on game updates and promotions, and overseeing related announcements, merchandising, and community management

**Experience and qualifications:**
At least 1 to 2 years' experience in marketing in the Video Game or entertainment industry ideally in a similar function
Knowledge and passion for video games, from hardcore gamer titles to casual social games, and entertainment in general
Strong analytical skills and thoroughness
Good communication skills
Able to work with a wide range of profiles (business, game design, analysts, etc.)

**We offer:**
Possibility to work in a global product company with talented people
Competitive salary according to the qualifications
21-day paid vacation, 5 days paid sick leave
Relocation package
Free English courses
Regular corporate events and team buildings
Lunch compensation
Gym compensation.
PLEASE SEND YOUR CV IN ENGLISH!