Position: User Activation Growth Manager
Company: Uproad
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2022-03-01T00:00:00+02:00

**Job Purpose**

As a User Activation Growth Manager, you will be responsible for optimizing conversion rates throughout the funnel, with the main focus on the upper funnel (acquisition, activation). You will work closely with the Product and Marketing teams to reduce acquisition costs, drive revenue, and increase customer LTV. You achieve this by repeatedly analyzing, strategizing, scoping, designing, and conducting experiments to validate hypotheses considering underlying data from our growth stack and user interviews, as well as user psychology and usage habits.


**Responsibilities**
Own the hands-on execution of all activation steps and in-app marketing campaigns (building & sending emails, pulling audience segments, A/B testing & reporting)
Develop customer targeting, segmentation, and personalization strategies to maximize lead-to-customer and signup conversion rates (top of the funnel) and activation (mid of the funnel)
Increase funnel marketing efficiencies
Execute consumer focused CRM campaigns across email, SMS, push, and in-app using transactional, promotional, and educational content strategies to increase conversion rates of leads and customers
Continuously conduct A/B tests and analyze results to develop insights to improve conversion rate, retention, and engagement
Driving efficiencies and streamlining operations while delivering personalization at scale
Through data analysis, spot opportunities and proactively suggest new initiatives that drive growth.
Use data and analytics to help drive decisions and measure marketing effectiveness.
Work with data team to ensure relevant and accurate data collection across all customer touchpoints

**Requirements**
- Degree in Marketing, Marketing Analytics, Business Administration or related field;
- Prior experience in a similar conversion rate optimization role with a solid track record of success;
- Experience designing and executing successful personalized campaigns in a customer engagement & messaging platform like Braze;
- Working knowledge of MarTech and app growth tools (analytics, messaging, A/B testing such as Amplitude, Braze and Apptimize), data systems and first party data capture across all marketing touchpoints;
- Exceptional attention to detail with excellent communication skills that you tailor for the relevant channel and audience;
- Good understanding of funnel analytics, customer segmentation, user activity modeling, churn analytics and A/B testing;
- Familiar with various B2C acquisition strategies and channels including performance marketing, SEO, ASO, affiliate, and social media marketing;
- Experience leveraging first party data to improve conversion from prospects into customers and reduce churn;
- You are highly goal driven and work well in fast paced environments;
- Very strong English verbal and written communication skills.

**What we propose:**
- US funded product start-up
- Reliable and experienced product development team
- Regular releases
- Competitive salary
- Informal and friendly atmosphere
- The ability to focus on your work: a lack of bureaucracy and micromanagement
- Paid vacation (24 working days) and sick leaves
- Medical insurance
- English speaking club with native speaker

**About Uproad**

Uproad is a start-up company having the mission to deliver next-generation Mobile applications in the tolling domain for the US consumer market (B2C). Based on GPS location tracking, the app provides cutting edge user experience to pay for tolls, receive toll alerts, calculate toll pricing for the given route, pay your bills, and much more. Since launching in the app stores back in March 2020, more than 50k users have installed the mobile app. The company aims to be a Nationwide provider in the US for tolling service for millions of users.

The mobile app is powered by AWS cloud-native backend built from scratch following modern microservice architecture, CRM and DevOps best practices.

Uproad is backed by the Kapsch Group, one of the tolling industry leaders in the US and European markets for decades.

As in every successful start-up, Uproad is growing fast. It’s an excellent time to contribute ideas you can bring and build the best possible engineering processes and tools. You will join a team of about 50 professionals distributed across three countries. Most of the engineering staff is located in Ukraine (Kyiv), making it easy to collaborate, learn from experienced teammates, and have a cool team atmosphere and colleagues’ support.