Position: Senior PPC Specialist
Company: IO Technologies
Category: Marketing
Experience required: 3y
English level: upper
Published: 2020-09-01T00:00:00+03:00

Requirements:

— You have a proven track record of working on large Google Ads accounts (more than $100k+ monthly budget) in Tier 1 Markets (USA, Europe, etc).
— 3+ years experience with Google Ads and Google Analytics.
— You’re highly organized and result-oriented — you do your research, plan, prioritize, set goals, and stick to them.
— You’re thorough and have an analytical mind — you think in terms of numbers, not gut feeling.
— You’re a proactive and self-driven person who gets things done on time without being micromanaged.
Advanced or fluent English.
— CV with primary goals and achievements for each position.
— Experience with Microsoft Advertising (Bing), LinkedIn Ads, Facebook / Instagram Ads, Yahoo Ads, Twitter Ads, Google Analytics, Google Tag Manager, Google Optimize.

Responsibilities
— Implement pay-per-click campaigns, including ad copy creation, keywords selection, and expansion to drive traffic from Google and other paid channels.
— Manage multi-language pay-per-click campaigns including search, retargeting, and display while constantly assessing, challenging, and optimizing the performance of these initiatives.
— Show a high sense of judgment, urgency, and ownership over projects.
— Research and define the keyword strategy for paid search initiatives.
— Write an optimized ad copy.
— Monitor and optimize campaigns to maximize results, ensuring budgets are on pace and KPIs are being met.
— Optimize landing pages by working closely with the product team.

Testing task is required