Position: Email Retention Marketing Manager
Company: Add Talent Solutions
Category: Marketing
Experience required: 2y
English level: upper
Published: 2022-04-01T00:00:00+03:00

**Responsibilities**
●     Maintain marketing strategies to support the Retention marketing program.
●     Plan and execute loyalty strategies to support our customers’ brands retention efforts.
●     Create projects designed to improve the profitability of the active customer base.
●     Manage multiple brands’ rewards programs.
●     Work hand-in-hand with Head of Casinos and various internal stakeholders to produce both short and long-term Retention marketing strategies.
●     Work with the Head of Casinos on developing strategies to improve KPIs of specific segments.
●     Communicate campaign metrics, results and recommendations to stakeholders.
●     Define and collaborate on the personalization of the customer experience on the website.
●     Understand the workflow of CRM SAAS preferably CUSTOMER IO
●     Produce high-quality proposals, reports and process documents.
●     Conduct Business Intelligence analysis through technology audit, content audit, process audits and stakeholder feedback.
●     Ability to identify new areas for improvement and development of Lifecycle campaigns and to articulate to business leaders.
●     Coordinate project responsibilities, allocate and prioritize tasks among team members.
●     Ensure that campaigns, creative briefs and other strategic marketing documents, and the overall campaign calendar accurately reflect marketing objectives, target groups and ROI in line with the business strategy.

**Requirements**
●     Minimum 2 years of digital marketing experience
●     In-depth knowledge of Customer Journey Optimization best practices, with experience in developing and implementing testing strategies across channels, including designing and analyzing contact strategies, automation techniques/tools and customer experience optimization.
●     Previous experience managing a rewards program and/or Customer loyalty program.
●     Demonstrated experience with data-driven marketing, a/b and multivariate testing experience, Analytics, with a successful track record of implementing and managing different Digital Marketing Tools.
●     Ability to interpret and present data/results (both written and verbal) to stakeholders in engaging and meaningful ways.
●     Advanced knowledge of MS Office software applications, Excel is a must.
●     Ability to manage and prioritize multiple projects simultaneously within a complex organization.
●     Strong communicator and hands-on worker that can work remote