Position: Email marketing manager
Company: Squro
Category: Marketing
Experience required: 2y
English level: intermediate
Published: 2022-04-01T00:00:00+03:00

Our team has unique expertise in research, analysis, and product development. By relying on technical insights and a data-driven approach, we create disruptive future-defining innovations of the FinTech industry that remain our basis for success.

Since 2006, our product has earned the trust of customers from around 185 countries.

We are looking for a Email marketing manager, due to the team expansion.

Requirements
2+ years of strong experience in email marketing for B2C;
Practical experience with: Mailchimp, Onesignal, etc.;
Understanding legal requirements: CAN-SPAM, GDPR;
Knowledge and practical skills with segmentation, CR/OR/CTR, A/B testing, email deliverability;
Knowledge of email authentication: SPF, DKIM, DMARC.
Analytical mindset and a proven track record of turning insights into actionable plans;
Understanding of data analytics. Ability to independently draw conclusions from data;
Experience in developing and driving successful customer retention funnels;
Practical experience and knowledge of Gmail;
Understanding of HTML/CSS (table syntax);
At least Upper-Intermediate English;
​​Excellent time-management, multitasking, and organizational skills.

Will be a plus:
Experience in RFM and other forms of transactional modeling, clustering and behavior modeling, churn risk, and high-value customer modeling;
Experience working with TIER 1 or Asian regions;
Experience with fintech platforms/products.


Responsibilities
Taking part in overseeing and optimization of email campaign strategies to drive customer retention and sales, including lifecycle emails, personalized triggers, and daily campaigns;
Creation email templates in Stripo;
Creation and launching daily/weekly/monthly emails;
Launching A/B tests and identify best patterns for our Audience; 
Collaboration with designers, copywriters, SMM;
Working on achieving email KPIs;
Taking part in development of marketing promo campaigns;
Tracking the performance of retention campaigns by establishing and optimizing metrics to measure effectiveness;
Preparation of monthly reports and analytics;
Gathering information regarding competitors and analyzing their marketing and mail campaigns.

We offer
Professional and personal growth;
Сhallenging, dynamic and unique tasks in the FinTech field with our own product;
Opportunity to dive into business and take part in the decision-making processes;
Sponsored participation in professional conferences;
Partial compensation of language courses expenses;
Corporate library;
Regular team retrospectives.
Work conditions:
Full accounting support and taxes compensation;
Flexible schedule (start from 8:00-10:00, till 17:00-19:00);
Competitive salary;

20 paid vacation days, sick leaves, public holidays, possibility to take days off;
Corporate equipment;
Partial compensation of gym expenses;