Position: Lead/Senior Marketing Manager
Company: Binariks
Category: Marketing
Experience required: 3y
English level: upper
Published: 2021-06-01T00:00:00+03:00

As part of the Marketing team, you will be a key participant in transforming digital marketing on our key channels of inbound traffic. This will require you to understand how our user journey operates today, the vision for the future, and our path to get there. Your expertise and insights will drive forward marketing plans and digital marketing efficiency for Binariks. You will partner with multi-functional teams at multiple levels across the organization to support marketing campaigns, technology and apply a deep understanding of digital analytics and optimization performance.

Success in this role requires a strong foundation in all digital channels (web, SEO, SEM, social, email marketing, nurture programs), data and analysis skills coupled with a proven ability to translate insights into actionable recommendations. Building relationships within the marketing & sales teams will be key. This position will require you to engage with a wide variety of partners to socialize and advance our owned digital strategy. You will need to think beyond the raw data, understand the business context, and surface opportunities.

**Responsibilities:**
Contribute to the development of Marketing Strategy and execute it with the rest of marketing team along with Top Management in accordance with company’s business goals;
Build data-driven marketing campaigns that generate leads and strengthen the localized brand across different channels;
Research new channels and ideas for promoting our services;
Measuring and reporting on the performance of marketing campaigns, gaining insight and assess against goals;
Constant work on increasing traffic volumes and website conversion;
Perform researches and manage monitoring process for competitive analysis, competitors monitoring and analysis from marketing perspective;
Support the marketing department’s initiatives with the planning, executing, and tracking of marketing programs such as email, event, digital, social media, or content marketing
Close work with Marketing Manager, Content writer, Designer, and external vendors to ensure correct alignment across all channels
Experimenting on channels, landing pages, and creatives, and to enforce the digital experience of our prospects.
Implement best practices, making recommendations on how to improve results; collect data and results to report to key stakeholders.
Development and creation of marketing materials
Expand sales and marketing teams’ understanding of digital marketing.


**Requirements:**
3+ years of experience in IT digital marketing
Upper-Intermediate English and higher
Knowledge of web analytics Google Analytics, Google AdWords and similar platforms
In-depth understanding of digital marketing channels
Experience or understanding of SEO
Experience with US and EU markets
Familiar with the buyer’s journey and the unique opportunities for marketing to influence it
Proven track record of creating and executing integrated marketing campaigns using tactics that include digital advertising, social media, email marketing, nurture programs, web/landing pages, A/B testing and optimization, and outreach
Experience with B2B marketing, specifically high-tech products/services
Solid quantitative, analytical, and problem-solving skills - comfortable with data analysis and able to use data to make recommendations and drive decisions
Highly collaborative and has experience working cross-functionally and gathering requirements across business teams
Expertise in managing and prioritizing multiple projects and has great attention to detail
Proactive and able to prioritize the work that will have the biggest impact
Results and metrics-driven
Highly motivated change agent that can push against the status quo and seed new ideas, new ways of thinking, and new ways of working

**Will be a plus:**
A firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing

**We provide the following for our employees:**
18 working days of paid vacation
10 working days of sick leave annually (5 days paid at 100% and 5 days at 75% rate of your average monthly salary)
50% cost compensation for English courses at the office
Flexible work schedule
Additional days off for special occasions, national holidays off
A competitive and rewarding salary based on performance appraisals/knowledge evaluation
Possibility to share and gain knowledge on regular tech talks
Friendly and professional team
Innovative projects with advanced technologies
Corporate events
Remote work
Accounting service