Position: CMO
Company: Visible Magic
Category: Marketing
Experience required: 5y
English level: upper
Published: 2023-05-01T00:00:00+03:00

Visible Magic is a Web 3 product development company that designs, builds, manages, and maintains blockchain and crypto oriented products for startups, brands, and digital agencies.

We are expanding our team and opening the position of Chief Marketing Officer. We need a specialist who will organize the work of the department from scratch.

Responsibilities:
Lead B2B marketing initiatives at the company level
Lead brand marketing activities
Lead brand development and positioning activities
To set up and run the marketing team - build a marketing department from scratch
Perform market research and competitive analysis 
Work together with Head of Sales to optimize sales process, and increase efficiency
Building marketing and sales CRM, setup trigger chains
Develop marketing strategy for B2B segment
Present our successful projects to B2B segment
Attracting a B2B audience – finding channels and improving their effectiveness 
Calculate and control the budget, rational budget distribution and be able to work without a budget
Analysis of marketing campaigns efficiency
Marketing campaigns optimization
Plan, setup and execute content marketing campaigns
Plan, setup and execute PR/Conference strategies
Plan, setup and execute inbound marketing strategy 
Reporting, metrics definition and collection
KPI management for the marketing team


Requirements:
Experience leading B2B marketing initiatives will be key.
A bachelor's degree in Marketing, Communications, Advertising, or a Business Management related subject. 
5 years of experience in marketing, 3 years of experience in a position CMO
Have knowledge about blockchain, Web3 (or must be willing to learn about Web3 as fast as possible)
Know how to build market positioning – product proposals and values for B2B clients.
Know how to develop and Implement Marketing Strategies, both realistic and “stretch” (future)
Brand Development expertise
Brand Positioning expertise: attract a B2B audience and search for new and existing channels, increase channels efficiency
Experience with inbound marketing
Experience in CRM implementation
Team leading expertise
Fluent English 

Terms of work:
Independent Contractor Agreement (ICA) employment with a U.S. company. The contract is signed through DocuSign.
Working hours - full-time, 40 hours per week with a flexible working schedule