Position: Email Marketing Specialist
Company: Squro
Category: Marketing
Experience required: 1y
English level: intermediate
Published: 2022-10-01T00:00:00+03:00

— Tracking the performance of retention campaigns by establishing
and optimizing metrics to measure effectiveness;
— Preparation of monthly reports and analytics;
— Overseeing and optimization of email campaign strategies to
drive customer retention and sales, including lifecycle emails,
personalized triggers, and daily campaigns;
— Gathering information regarding competitors and analyzing their
Requirements:
— Practical experience with HTML/CSS (table syntax);
— Practical experience with ESP platforms: Mailchimp, SendGrid,
OneSignal, etc.
— Understanding email fundamentals: CAN-SPAM requirements,
segmentation, CR/OR/CTR, A/B testing
— Understanding of data analytics. Ability to independently draw
conclusions from data;
— Intermediate or higher English.
Will be a plus: 
— Experience working with Asian regions;
— Experience with fintech platforms/products.
— Analytical mindset and a proven track record of turning insights
into actionable plans.
marketing and mail campaigns.