Position: Social Media Buyer
Company: RemotelyTalents
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2023-03-01T00:00:00+02:00

Our client is a growth marketing agency for newsletters businesses. The company is new, less than a year old. But it has grown over 650% this year and it is viewed as the industry expert in the newsletter world


Social Media Marketing Manager 


The role is to improve ad performance. Drive more subscribers that open the client's newsletters, at lower CPAs. The core services are Facebook, Twitter, and TikTok ad management for newsletters. 

Your responsibilities:

Creating and testing ad creative
You’ll write a copy (short and long form).
Create images, gifs, memes, and simple videos (mostly with tools like Canva and Kapwing).
Test your ad creatives on Facebook and TikTok with the goal of lower client CPAs.
Work with influencers and actors to make video ads
There is a small network of creators who make video ads for the clients. Often, the videos are made for TikTok or UGC style.
You’ll be creating scripts and instructions for these creators to make video ads. 
You’ll also help find more influencers and actors for us to work with.
Ad campaign construction and maintenance
You’ll learn the Growletter Standard Operating Procedure (SOP) for building campaigns to specifications and managing them.
Take direction and translate it into properly set up campaigns.
Maintain knowledge of (ever-changing) paid media tools for building campaigns, audiences, conversion tracking, and other tools used in delivering results for clients.
You’ll make sure spending is on pace with the client's budget.
You’ll make daily adjustments to ad campaigns to improve performance. 
Paid media analysis and reports
Complete understanding of the Facebook Ads Manager dashboard. 
Competency in Google ads, TikTok ads, and paid channels is a bonus.
Mastery of interpreting the data and relating it to the customer journey.
Ability to spot problem areas in a campaign and bring them to the team's attention.
Contribute to broader marketing strategy and make client recommendations.
HIGH reliability and attention to the campaigns under your management.
You can distill complex ideas and data into easy-to-understand language and reports for your team and the client.
Attention to detail. The smallest changes to ad campaigns and ad creative make a HUGE difference in the results. 


We expect from you:

3+ years working as SMM 
Experience and understanding of Facebook ad manager - campaign creation, management, conversion tracking, and creative
Google, Twitter, TikTok ad and other ad platform experience is a bonus - not a requirement 
Copywriting. This is key. You’ve read books, blogs, and/or taken courses on copywriting 
Design. Basic design and video editing skills. You can make simple graphics and memes with Canva. Make basic video edits in Kapwing 
Google sheets. You can make simple client-facing reports with google sheets.
Experience working at a marketing agency is preferred but not required.

Additional Details:
You’ll need to do some meetings in Eastern time - we’ll work with you to find times that best-fit everyone’s schedules.   

We offer:

Competitive salary paid in USD
B2B contract with paid vacation
Fully remote work with positive atmosphere, 


The recruitment process is online and quite simple:
Introduction interview with the recruiter
Technical interview 1
Technical interview 2
Job Offer