Position: Lead SEO Director/Specialist
Company: Spiral Scout
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2021-12-01T00:00:00+02:00

Spiral Scout is an IT consulting and full-service software development company based in San Francisco. Our custom software solutions are used by 168 of the top 200 Forbes Global companies solving their most complex day-to-day technology challenges. We currently have a small marketing team that is growing and we are looking to add an enthusiastic and passionate senior SEO strategist who we can build a world-class team around. 

 
We are most interested in hiring a motivated person who embodies our values, vs. someone who has a specific technical background. Our company values are:

Transparency and honesty.
Education, curiosity, and the pursuit of knowledge.
Caring spirit.
Responsibility.
Freedom.


You will be in charge of the SEO strategy for a few of our larger clients at Spiral Scout and our 100 person agency in general. This includes working with a team of talented specialists to implement your recommendations and proposals.

You will have experience leading all things SEO and be able to create strategies for different types of verticals. In addition, with our full budgetary support, we hope that you build an excellent team of talented professionals to fill the internal needs and business goals of our customers. It will take a team. 

This is a remote position that can be done from anywhere. We are extremely flexible for the right candidate but almost all our clients are located in the United States so we need some overlap during that time zone and the majority of our dev team works in eastern Europe. Resumes and communication must be submitted in English (C1 Advanced).

**Responsibilities:**

Strong grasp of all the fundamentals of SEO and can easily explain concepts to internal teams, partners, and clients.
Expected to drive SEO strategy while being the primary contact/lead, and working with an internal team, partners, and client team directly. 
Build a fast-moving, cross-functional team.
Conduct ongoing SERP analysis on critical keyword terms and be able to assess the success (or lack of success) of those campaigns. We all don’t get it right the first time but we want the person to be able to “fail” and correct the course quickly. 
Passion for SEO and stays up to date on current search engine updates and guidelines and communicates changes internally and externally.
Develop content strategies aligned to highly valued industry keywords. 
Create and manage an SEO editorial calendar. 
Be able to manage and launch an end-to-end SEO content production process for different clients. 
Lead online discoverability strategies (including GMB/local listings/review sites).
Create SEO KPIs, including Ranking, Traffic, CTR, Conversion, and CPA.
Complement social and content teams by providing target terms, anchor text, and content ideas to drive Page Authority to key pages.
Identify and manage errors or miscalculations in our work and correct them.
Help on sales calls with strategies and proposal creation with the pre-sales team.
 
**Requirements:**

Requires in-depth knowledge and/or breadth of experience in leading digital content. strategies and SEO at an agency.
Experience implementing content-focused and technical SEO tactics independently or by working with developers.
We will always give you the time you need to do your best work but you need experience with managing multiple projects in a fast-paced environment.
Deep understanding of keyword difficulty and relevance, as well as link popularity and its SEO relevance.
Knowledge of various technologies and web design principles and their effect on SEO.
Comfort collaborating with both developers and marketers to accomplish SEO objectives, including the ability to create world-class product specifications.
Firm understanding of Google Analytics and Google Search Console and Matoma or other analytics tools.
Knowledge of SEO tools, such as Ahrefs, Screaming Frog, Google Tag Manager, SEMRush, Moz, Majestic, Google Analytics, Matoma, and more.
Experience with enterprise traffic reporting software like Omniture and link outreach and monitoring tools like InkyBee or similar.
Be extremely knowledgeable about conversion rate optimization and best practices.
Have an extremely sharp eye for detail and a strong sense of what types of creative products will be both effective for organic growth and conversion and representative of the Spiral Scout brand.
Team building/management but also be able to work across multiple teams effectively.
Be able to clearly and effectively communicate in English on calls and emails.
You must be a world-class individual contributor to thrive at Spiral Scout. You will need to roll your sleeves up and contribute.

**Nice-to-Haves:**

Experience running a small digital marketing agency.
Local SEO experience a plus.
Basic Knowledge of HTML. 
Knowledge and Experience with WordPress and other CMS’s or shopping platforms.
Prior experience in UX/UI.
Experience working with remote teams.

**Our offer and social benefits package:**

Competitive salary based on experience.
Every other Friday is a paid day off from work.
Additional 3 sick days off.
24 calendar days of vacation.
English classes.
We pay for job-related courses, conferences, and seminars you'd like to attend.
Regular performance reviews and salary increases based on performance.

**We also provide the following:**

Flexible work hours.
Remote work.
Family atmosphere.
Holiday and birthday gifts.
Employee’s professional and personal development.