Position: Digital marketing manager (SEO)
Company: Work Around
Category: Marketing
Experience required: 5y
English level: upper
Published: 2020-02-01T00:00:00+02:00

Requirements
MUST HAVE excellent written and communication skills
Start-up mentality a must, prior start-up experience a plus
Experience in technical marketing platforms (i.e. marketing automation, SEO tool/platforms, social media marketing, Google web analytics, tag management platforms such as Google Tag Manager, Tealium, Omniture, etc.)
MUST HAVE excellent written and communication skills
Expertise in SEO, Web Analytics, Hubspot, Social, Email and Content marketing channels
Proficient in writing meta description. Experience in content marketing is a plus
Good analytical and quantitative skills
Experience using data and metrics to test theories, confirm assumptions, generate insights/recommendations, and measure success


Responsibilities
Integrate with Web Product and UX teams to ensure enhancements/new features are designed with KPIs and performance targets in mind
Responsible for oversight of AB testing recommendations & insights, collaborating with Web Product team as needed
Assess our current SEO program and work quickly to define our short-term and long-term SEO strategy
Be an expert in technical SEO in terms of site architecture, crawlability and indexability
Advising on an SEO content strategy, optimizing key landing pages and content for conversions.
Leverage advanced analytics and statistical tools to explore and analyze data from multiple sources, and elevate the conversation with clients
Provide support to Web Product team on project-specific analysis
Own, monitor & analyze traffic reports on metrics from various sources, including but not limited to Google Analytics, Moz and others
Position yourself as the internal expert on SEO and clearly communicate opportunities, results, and key insights to the broader team
Partner with the marketing operations team to build SEO related activities into their backlog


Platform is a hybrid apps management system. We provide an ability to harness the power of distributed clouds required for digital & autonomous transformation for our clients.


We offer: business trips to USA, stock options, office in BC Gulliver, un-accrued flexible time off, high salary level.