Position: Chief Marketing Officer
Company: BSG
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2023-03-01T00:00:00+02:00

You will be overseeing all marketing activities with a strong focus on Digital Marketing. As a part of your responsibilities, you will create and implement a digital marketing strategy for BSG products across paid and organic channels. With a self-starter mindset, you will lead a team of 10+ people, including 3rd-party agencies, and manage demand-generation and lead-generation campaigns to drive pipeline and revenue growth.

- Oversee marketing department (10+ specialists);
- Establish individual team member's goals and objectives. Hold the team accountable and track results against agreed-upon goals;
- Develop and execute a comprehensive marketing strategy that aligns with the company's overall goals and objectives;
- Oversee all marketing campaigns and initiatives, including SEO, social media, email marketing, events, and PR;
- Manage the marketing budget and allocate resources to maximize results;
- Stay up-to-date with the latest marketing trends and technologies;
- Build and maintain strong relationships with key stakeholders, including customers, partners;
- Identify new market opportunities and develop go-to-market strategies for new products or services;
- Oversee content creation and distribution by providing strategic direction;
- Constantly improve website conversions by managing content, SEO, and technical processes;
- Establish and expand partnerships with online media;
- Increase conversion rate from website users to paid customers;
- Cooperate with the Product Team to ensure product-market fit;
- Cooperate with the Technical department to integrate necessary marketing tools;
- Cooperate with the Sales department to improve the conversion rate at each stage of the sales pipeline;
- Generate and deliver meaningful analytics and reports on campaign performance to BSG Board management;
- Meet planned KPIs and improve key metrics: CAC, ROMI, LTV;
- Develop cross-sell and up-sell strategies to drive activation;
- Partner with the Sales team to deliver qualified leads to the pipeline;
- Manage company reputation in the market among clients and partners;
- Organizing company conferences and major events.


Qualifications:
- 5+ years of experience as a Head of Digital Marketing, or CMO in a B2B (preferably SaaS, or Telecom) company;
- Demonstrated practical experience in omnichannel marketing;
- Solid hands-on experience with Google/Meta/Linkedin/Twitter ads campaigns;
- Proficiency in Google Analytics (GA4);
- Proven experience in optimizing SEO performance;
- Experience in creating pipelines and working with CRM;
- Experience in leading a team of at least 10 people;
- English — at least upper-intermediate;
- Ability to effectively communicate with leadership and influence up.

What do we offer:
- Remote work;
- Competitive salary;
- 24 days of paid vacation;
- 3 days off if you need an emotional reboot;
- Holidays, vacations, sick leaves — according to the local legislation;
- Friendly young team.
- Regular business training.