Position: Senior Marketing Manager
Company: Wonderment Apps
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2021-01-01T00:00:00+02:00

We are looking for a vibrant and fearless Senior Marketing Manager to help us grow our national marketing efforts.  The candidate must be a self-motivated storyteller with a proven track record in agency marketing and knowledge of technology. The candidate will be responsible for creating, implementing and managing a wide variety of marketing programs for Wonderment Apps. This is a very hands on marketing position that requires exceptional multi-tasking skills as well as innovative strategic planning, implementation and execution skills to develop state-of-the-art marketing programs to achieve company lead generation goals. 

**Job Responsibilities**
Develop and be accountable for the overall marketing strategy and brand vision.
Oversee the success of SEM campaigns and the overall funnel conversion. 
Oversee the success of Paid Social campaigns and the overall funnel conversion. 
Develop and oversee a content strategy through blogs and other content distribution channels.
Oversee the success of on-site and off-site SEO efforts. 
Develop, create and implement strategic marketing plans and forecasts to achieve corporate objectives. 
Plan and oversee advertising and promotion activities including print, online, digital media, and direct mail with the goal of positioning Wonderment Apps as industry leaders.
Responsible for end to end deployment of marketing strategy, planning, execution and performance management of initiatives in the builder channel. 
Must be proficient in social marketing to include but not limited LinkedIn, Facebook, Twitter, Instagram, website content development and optimization
Establishes and maintains relationships with industry influencers and key strategic partners. 
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events
Work internally with Sales and strategic accounts to develop high impact, compelling marketing campaigns across multiple channels to successfully engage target audiences and generate leads/pipeline for the sales teams. 
Track and drive marketing leads through the sales process and report status/results regularly 
Monitor and analyze marketing program effectiveness and performance regularly
Manage events and trade shows
Research/make recommendations on media partners and industry associations for digital marketing, sponsorships, co-branded email, and other creative means to reach online audiences 
Develop case studies and thought leadership stories as well as articles for internal newsletters that drive demand for our solutions and perceived leadership in the country.

**Skills and Qualifications**
5+ years of experience with extensive B2B marketing. 
BA in Marketing or a related field. 
Excellent communication skills (written, verbal and presentation)
Experience in developing and executing demand generation and pipeline building marketing programs and campaigns including digital and direct nationally or regionally.
Experience in leveraging customer analytics, insights, and prior campaign performance to guide marketing plans and help inform future targeting strategy.
Experience developing net new programs, test n learns, unique and differentiated campaign concepts/communications framework is essential. Digital experience creating and optimizing consumer journeys is a big plus.
Creative B2B brand message development and campaign management; collateral materials, product catalogs, print media, trade show events, social media, digital trade, SEM, retargeting, demand-side platform (DSP) and direct mail
Team oriented, motivated self-starter with relationship building skills with strong ability to work well with stakeholders across multiple teams in a matrix environment
Must have proven ability to successfully manage multiple projects, priorities and engagements simultaneously.
You’re a natural-born storyteller. You believe in the value of a strong brand and enjoy the art and science of telling its story.
You’re a leader and doer. You do strategy well, but you also roll up your sleeves and help execute.
You value a consistent and harmonious brand message across all channels.
You question assumptions.
You have an exceptional work ethic and are highly self-motivated. You refuse to work anywhere that accepts average.
You’re a fair, constructive leader who enjoys helping your team grow.