Position: Email marketing manager
Company: Letyshops
Category: Marketing
Experience required: 1y
English level: upper
Published: 2021-05-01T00:00:00+03:00

Letyshops is growing and seeking an experienced Email Marketing Manager to own the development of our email marketing program. Our ideal candidate is a self-starter with an entrepreneurial spirit that can creatively problem solve and is at home pulling insights out of data. This role is responsible for all acquisition, win-back, and current customer email marketing initiatives.

The ideal candidate is both technical and strategic: confident building complex campaigns in a marketing automation system as well as developing strategy, writing creative briefs, and seeing campaigns through to execution, analysis, and optimization.

The Email Marketing Manager will be responsible for the development and execution of strategies to increase customer retention, loyalty, and lifetime value. You will collaborate closely with cross-functional teams to define key customer segments and develop personalized experiences, while driving meaningful impact to the business.

What it takes to succeed:

- 1+ years of experience in email marketing.
- Solid knowledge of the email tech basics.
- You are comfortable modifying and updating HTML and CSS email 
   templates to create new or update existing campaigns
- You are strongly analytical, including using data to derive insights, produce regular reporting, and perform A/B testing and analysis
- Experience with ESP.
- Understanding of web/mobile analytics, retention management, A/B testing.
- Excellent written communication and copywriting skills (English, Russian).
- English — upper-intermediate or higher.

Will be a plus:
- Advanced MS Excel user.
- Experience working with EU & LATAM markets.
- Experience in ecommerce.
- Experience in developing CRM strategies.
- Design skills (Figma / Sketch / Photoshop).
- Skills in creating responsive email design.
- Experience with push notifications.

Your responsibilities:
- Develop and manage email campaigns on all stages.
- Work on retention & reactivation of customers via email campaigns.
- Manage the email marketing database and develop segmentation and personalization strategies
- Execute A/B tests to improve key metrics (OR, CR, etc).
- Work with BDMs on developing an email content calendar
- Analyze customer engagement to inform email marketing creative
- Provide analytics that helps assess engagement and make actionable recommendations for improvement
- Own a set of campaigns end-to-end: from strategy and build to reporting, analysis, and optimization

What you will get in return:
- Official employment
- Opportunity to work remotely
- Professional development and training
- English classes
- Corporate events and trips

If you are looking for unlimited opportunities for personal and professional growth - send your CV!