Position: PPC/Arbitrage Traffic/Google UAC
Company: AsiaFinance Group
Category: Marketing
Experience required: 3y
English level: upper
Published: 2022-01-01T00:00:00+02:00

Key responsibilities:
•	Creating and executing a strong mobile app promotion (android) performance marketing strategy and execution plan
•	Developing and managing digital prospecting and remarketing campaigns
•	Managing budgets and campaigns across all paid digital channels to drive strong return on investment
•	Ensuring successful planning, execution, optimization for key traffic KPIs
•	Identifying and testing new channels to continue to meet or exceed established critical metrics
•	Working closely with the management to share funnel conversion improvement ideas, feedback and present results

Requirements:
•	Prior experience (3+ years) in a similar role as well as experience in building effective strategies, **including Google UAC**, Facebook App Install
•	Proven experience in the financial sphere (personal / payday loan)
•	Solid expertise in campaign and channel analysis and reporting, including Google Analytics and Apps Flyer experience
•	Excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights and recommendations
•	Goal-orientation, excellent communication skills, open mindedness, curiosity and strong problem-solving skills
•	Experience in the Asia market will be an advantage

Work Conditions:
•	Western work environment
•	Competitive USD fixed remuneration package
•	Strong and friendly team, feedbacks, one-on-ones
•	Exciting supportive environment in extreme growth phase