Position: Head of Marketing UK
Company: LIGA ZAKON
Category: Marketing
Experience required: 2y
English level: upper
Published: 2022-10-01T00:00:00+03:00

This is one of the key positions in our company, the purpose of which is to develop and implement the marketing strategy in the UK within the framework of the approved development strategy of the company.

Responsibilities:
Systematic management of the marketing function in the UK;
Researching technologies, similar products, customer and user functions in the UK, providing business insights;
Assess market size, growth potential, product competition analysis, market trends, product profitability potential, technology implementation capabilities;
Defining the strategy and plan for the product’s entry into the UK market;
Managing the development of revenue planning models in line with marketing strategy;
Arranging interviews and participating in product presentations;
Planning and participation in international exhibitions, conferences, etc.;
Development and management of product promotion and positioning: creating a message-box for the product in the UK and drafting a marketing description for the product: client profile, value for the chosen target audience, sales channels, sales tools, promotion channels, trade activities;
Development and management of product-pricing policy in the respective country;
Gathering data on product ideas, generating suggestions for improvement / change in the product;
Creating proposals for changes in product portfolio and product pricing policy depending on the sales market.

We expect:
Proven experience in the relevant position of 2 years or more and presence of successful cases;
Experience of working for international IT product companies (highly sought);
Preferably UK residency, understanding of the market, mindset of the country;
Experience in digital, Product Management, R&D;
English — Upper Intermediate level or higher;
Strategic marketing and business planning skills; budgeting;
High communication and presentation skills;
High analytical skills;
Ability to think in terms of business efficiency, work with large amounts of information;
Proactive and initiative;
Ability to multitask effectively and manage time;
Business intuition and business inteligence.

Why it is cool to work for LIGA ZAKON:
The opportunity to gain international experience in a team of professionals;
Competitive salary;
Official registration;
Internal training system;
Remote work.