Position: Email Marketing Manager
Company: Aqua cloud GmbH
Category: Marketing
Experience required: 2y
English level: fluent
Published: 2022-02-01T00:00:00+02:00

aqua cloud GmbH is a German QA-focused software product company with saas-products running on worldwide markets. We have two successfully running products for QA teams and companies of any size: one is aqua - enterprise-level solution for customizing any QA needs and covering full project management cycle with it; and the other one is DrivT - clean, easy, and 100% free of charge QA tool for smaller teams and individuals to set up test management in any project. We're looking for a real email marketing expert, content, and numbers guru who is ready to build engaging communication with our clients and users, share amusing stories and create content that could help gather the target audience around our brand.

**Job responsibilities:**
- Be the owner of email content strategy, leading the way in email content marketing;
- Develop an outreach email strategy aiming at bringing new sales (leads, opps) emails from specified B2B audiences;
- Develop a strategy for an email channel aimed at growing an active customer base; and improving maintenance in this channel;
- Manage content plan and ensure the deadlines are met;
- Create email templates, content, sequences, and triggers in a variety of formats including news, product updates, transactional emails, outreach emails, churn surveys and feedback requests, etc. that drive engagement and results;
- Track main channel metrics like OR, CTR, CTOR, UR, SCR, ROMI and work on improving those;
- Conduct A/B tests with regular reporting of results and insights;
- Amend, revise or redevelop existing email templates based on the feedback from our clients, Sales Representatives, and Customer Success team;
- Work with the internal Marketing team to identify and achieve strategic business goals and KPIs;
- Maintain email systems, regularly monitor and test delivery, IP reputation, etc;
- Keep an eye on content marketing and email-marketing trends to ensure we stay trendy and all.

**Key hard skills:**
- 1,5+ years in an Email Marketing role;
- Excellent verbal and written English level (advanced);
- Understand digital marketing, sales funnels, and main marketing KPIs;
- Proven work experience as an email marketing manager and a portfolio to demonstrate your expertise;
- Experience building successful B2B outreach campaigns;
- Experience and understanding in working with email lists: collecting, validating, reactivating, etc;
- Strong understanding of email fundamentals: CAN-SPAM requirements, segmentation, CR/OR/CTR, CTOR, UR, A/B testing mechanics;
- Understanding of HTML/CSS related to email templates;
- Good content creation skills: writing emails content, promos, outlines, product updates;
- Experience in working with main email campaign formats and tools: new sales and promo campaigns, transactional and trigger emails, news, and product updates;
- Knowing how to have fun with numbers: skills in writing data-driven posts to inspire trust, ability to conduct personal experiments and roll them into an interesting, as well as insightful, piece of content;
- Project management skills to be ready to manage a consistent publishing schedule.

**It will be a plus, but not mandatory:**
- Experience with Zoho Ecosystem and Zoho apps (Zoho Campaigns, Zoho CRM);
- German language knowledge;
- Experience in SaaS product marketing.

**Key soft skills**
- Self-driven and responsible problem solver;
- Team player that is easy to communicate with;
- Share a continuous improvement and growth mindset;
- An innate sense of creativity;
- Good organizational and project management skills;
- Outstanding attention to detail;
- Flexible, as in able to deal with many topics and activities and change focus quickly - when needed.

**For the best candidate we can offer:**
- Fully remote work, flexible schedule;
- Challenges and creative tasks in a stable and constantly growing German IT company;
- Lots of support and encouragement both from your team leads and peers;
- Working alongside people who love what they do and enjoy sharing their enthusiasm with everyone around them;
- Help with choosing all required tools and environments to achieve your goals;
- Participation in related events, meetups, conferences;
- Salary in Euros;
- Paid vacation and sick leaves.