Position: Head of Marketing and Brand
Company: Matter Labs
Category: Marketing
Experience required: 3y
Published: 2021-07-01T00:00:00+03:00

## The Role

Success of the zkSync mission depends equally on two factors:

1) The right technology;

2) A broad social movement around going back to the roots of crypto — i.e. getting rid of dependence on (even weakly) trusted actors, and replacing them with cryptography to the greatest extent possible.

You will be in charge of reinforcing this movement, by elaborating and delivering the zkSync message to the world. Your responsibilities will include:

- Conceptualizing and articulating the zkSync message and philosophy.
- Managing (re-creating?) zkSync's brand and visual identity.
- Creating or curating the creation of blog posts, twitts, podcasts, videos and other media.
- Amplifying the zkSync meme potential.
- Making presentations at online and offline events.
- Taking part in online panels.
- Organizing meetups.
- Speaking at the major developer conferences.

## Your Profile

- You are driven by passion, curiosity, and desire to make a meaningful contribution to the world.
- You share the values of freedom, decentralization, and trust-minimization.
- You have a successful track record in a similar position.
- You have excellent written and oral communication skills in English, and you love writing.
- You have enough technical understanding of blockchains, Ethereum and rollups.
- You are crypto-native and up-to-date with latest developments in the space.
- You have a great sense of humor and style.