Position: Email Marketing Manager
Company: andagon Holding GmbH
Category: Marketing
Experience required: 2y
English level: upper
Published: 2022-03-01T00:00:00+02:00

**Job responsibilities:**
- Be the owner of email content strategy, leading the way in email content marketing; 
- Work with the internal Marketing team to identify and achieve strategic business goals and KPIs; 
- Develop an outreach email strategy aiming at bringing new sales (leads, opps) emails from specified B2B audiences; 
- Develop a strategy for an email channel aimed at growing an active customer base; and improving maintenance in this channel; 
- Manage content plan and ensure the deadlines are met; 
- Create email templates, content, sequences, and triggers in a variety of formats including news, product updates, transactional emails, outreach emails, churn surveys and feedback requests, etc. that drive engagement and results; 
- Track main channel metrics like OR, CTR, CTOR, UR, SCR, ROMI and work on improving those; 
- Conduct A/B tests with regular reporting of results and insights; 
- Maintain email systems, regularly monitor and test delivery, IP reputation, etc; 
- Keep an eye on content marketing and email-marketing trends to ensure we stay trendy and all. 
 
**Key hard skills:**
- 1,5+ years in an Email Marketing role; 
- A portfolio to demonstrate your expertise in Email Marketing; 
- Experience building successful B2B outreach campaigns; 
- Advanced verbal and written communication in German and/or English; 
- Experience and understanding in working with email lists: collecting, validating, reactivating, etc; 
- Strong understanding of email fundamentals: CAN-SPAM requirements, segmentation, CR/OR/CTR, CTOR, UR, A/B testing mechanics; 
- Understanding of HTML/CSS related to email templates 
- Experience in working with main email campaign formats and tools: new sales and promo campaigns, transactional and trigger emails, news, and product updates; 
- Understand digital marketing, sales funnels, and main marketing KPIs. 
 
**Key soft skills:**
- Self-driven and responsible problem solver; 
- Team player that is easy to communicate with; 
- Continuous improvement and growth mindset; 
- An innate sense of creativity; 
- Good time management skills, ability to meet deadlines; 
- Outstanding attention to detail; 
- Flexible, able to deal with many topics and activities and change focus quickly - when needed. 
 
**For the best candidate we can offer:** 
- Fully remote work, flexible schedule; 
- Challenges and creative tasks in a stable and constantly developing German IT company; 
- An open, collaborative, dynamic, and international culture; 
- An environment free of bureaucracy and corporate constraints – a culture where your opinion is highly valued and appreciated; 
- All required tools to achieve your goals; 
- Opportunity to attend professional events financed by the company 
- Training programs, conferences, and seminars (including international); 
- Corporate celebrations and fun activities, some of them unforgettable; 
- Salary in Euros.