Position: Chief Marketing Officer
Company: Zutobi
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2023-05-01T00:00:00+03:00

Zutobi is a global edtech product company that provides engaging and innovative digital solutions for driver education. 

**Our core values** that guide everything we do are:
**Safety** – we put safety first and never compromise on it. Our top priority is ensuring the well-being of our team and our customers.
**Simplicity** – we believe in keeping things straightforward, clear, and easy to understand.
**Modernity** – we stay up-to-date with the latest trends and changes, and actively work to embrace them.
**Encouragement** – we are dedicated to supporting the progress of our colleagues, users, and society. By encouraging others to grow, we grow ourselves.
**Helpfulness** – we are committed to providing people with what they need, and focus on creating lasting value in everything we do.

Currently, we are seeking a data-focused and result-oriented **Chief Marketing Officer** to join our amazing global team! In this role, you will work closely with the CEO and our creative team to contribute to Zutobi's growth and increased profitability.

**About you:**
– At least 3 years of digital marketing (B2C)
– Strong experience with various advertising platforms (Google Ads, Google UAC, Apple Search Ads)
– Hands-on experience with advertising in different social media channels (Facebook, YouTube, Instagram, TikTok, Snapchat)
– Deep understanding of marketing analytics and proficiency in using marketing analytics tools (Google Analytics, Ahrefs etc)
– Understanding LTV/ROAS and similar metrics as well as experience of optimizing advertising spend and channels/ads based on them
– Knowledge of Customer Acquisition, Retention Marketing and sales funnels (Web, Mobile) 
– Experience in US and European markets
– Data-driven mindset and the ability to continuously improve marketing strategy based on data
– Advanced level of English

**Will be a plus:**
– Experience in product marketing 
– Understanding of product metrics and analytics
– Experience with retargeting advertising campaigns

**About your responsibilities:**
– Collaborating with CEO and our creative team to develop marketing strategy for product growth and increasing profitability
– Conducting market research, to be on top of market trends and the target audience’s needs
– Development, planning, and executing of effective marketing campaigns
– Planning and budget control of marketing campaigns
– Analyzing and reporting on campaign effectiveness

**What we offer:**
– Working in the industry leader and growing together with the product (we finally reached over 250,000 monthly users)
– The freedom to push boundaries and use all your expertise
– Salary review based on work performance
– Remote work
– Paid vacation & sick leaves
– Full taxation coverage from the company’s side
– Development courses/training reimbursement

**Our achievements:**
We launched our Zutobi Driver’s Ed Course in 2018, and by 2019 we were one of the biggest driver’s ed programs on the App Store. By the end of 2019, we finally reached over 250,000 monthly users. On top of that, Apple has featured us since 2019! This year we were recognized by The EdTech Awards as a winner in the “Test Prep Solution” category and were named finalists in the “E-learning, blended, flipped solution or remote solution” category.