Position: Head of Marketing IT AgriTech ( content and comms )
Company: Fieldbee
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2022-10-01T00:00:00+03:00

Head of Marketing IT AgriTech: content & comms 

Do you consider yourself to be a highly creative marketing professional and leader, with a real knack for directing the creation of awesome content, for telling brand stories in convincing ways and for initiating and executing impactful campaigns? 
Do you empathise deeply with the visitor/ prospect/ customer you serve while respecting their journey? 
Do you have a keen eye for logical flow, design and wording across any type of media - text, image, video, print and others? Are you a bit of a perfectionist in that as well?
Are you an inspiring and motivational manager who can roll up their sleeves as well as lead others to great achievements and personal growth? …and last but not least - do you want to help create a more sustainable way to grow food by empowering small farmers to become more sustainable while they save money? 

Well, if you can answer yes to these questions, we’d be thrilled to hear from you!

About us
FieldBee is a Dutch company that develops innovative automation products for farmers worldwide. Our mission is to help farmers increase their productivity and have an easier life while assisting in their transition to a more sustainable agriculture. We achieve that by making tractor automation accessible to all farmers. 

We design and manufacture tractor guidance systems: precise navigation and automated steering. Our products are developed using the latest drone and autonomous driving technologies, making them more affordable for small and midsized farmers, while maintaining the highest quality and reliability. FieldBee is gradually increasing its product offering towards the full automation of various agricultural machines.

Our products are sold in more than 60 countries, led by Germany and the DACH region, while sales are growing very rapidly. Our team is now about to grow very rapidly as well. Join our ambitious team, in this pivotal moment in the world’s agriculture, as we grow to be one of the key players in this fascinating industry. 


The role

FieldBee’s marketing is standing on 2 main pillars: digital marketing and content/ comms. You’ll be responsible for everything content/ comms, leading a team of professionals, most of whom you will recruit into your team over the coming year. 
Digital marketing is a seperate team you’ll be working closely with towards shared OKRs. 
Your overarching goal will be to make the FieldBee brand known to the world’s farmers and to potential business partners, making the brand be recognized with quality products and great service at affordable prices. 
The way there goes through upgrading existing content or creating effective new content for various audiences and for different purposes: prospects, leads, customers, trade show participants, dealers, tractor manufacturers and more. They all need to be attracted, informed, educated, inspired, reassured and driven to action through website content, blog posts, presentations, videos, sales collateral, webinars, field demos, PR events and more... you get the drift. 
After the content is created comes the second part of the challenge: communicating with every one of these audiences effectively through various channels relevant to them: owned, paid and earned. This, in a nutshell, will be your role. 

In this senior and impactful role you’ll be reporting directly to the Chief Commercial Officer and will be, at least in part, in our office in Amsterdam. You will work closely with digital marketing, sales and international offices. 
 
Who would be a good fit:
7+ years working experience
3+ years of managing marketing teams
Demonstrated ability in campaign management and in various types of marcoms.
Experience in PR management - a plus. 
Offline advertising and/ or event marketing experience - a plus.
Experience in video marketing - a strong plus.
Proactive and self-starting. There’s a lot that needs to be done and more that can be done, and you need to be able to set and manage priorities independently. 
Great communicator, you’re able to explain yourself very well and to  ‘sell’ your ideas to teammates as well as to target audiences. 
Native English or native proficiency in English.
Professional proficiency in other European languages or in Russian - a plus.
Available to work in the Amsterdam office at least 2 days per week.

What we offer
An amazing opportunity for impact and personal growth. Our company is growing fast.
Join a company with a strong social and ecological mission: we help farmers, we help the environment.
Independence and ample room for your own style and initiatives. 
A competitive salary .
Flexible working hours and the ability to bring in talent from anywhere.