Position: Head of CRM/Retention
Company: VBET Ukraine
Category: Marketing
Experience required: 5y
English level: upper
Published: 2023-08-01T00:00:00+03:00

**Hello, our future colleague!**

We are **Vbet Ukraine** – a bookmaker and organizer of gambling activities, the official representative of the VBET brand, which has been operating in the Ukrainian market since 2020. VBET Ukraine was the first in the country to obtain all three licenses for conducting online gambling from the Commission for the Regulation of Gambling and Lotteries of Ukraine.

We are seeking an experienced leader, **Head of CRM/Retention**, with a strong background in customer retention and management. If you aspire to join our dynamic and innovative team, work in the exciting gaming industry, and develop strategies to enhance customer satisfaction, this vacancy is perfect for you!

**Our future colleague:**

– Has 5+ years of experience in CRM (Optimove, Fasttrack, Custom CRM, etc.),
– Can build processes from scratch,
– Has experience in Tier 1 countries,
– Has experience in i-gaming,
– Possesses effective team management skills and the ability to motivate employees for excellent performance,
– Demonstrates leadership skills, high emotional intelligence, and a willingness to share experiences,
– Has a confident level of English (B2+).

**Your responsibilities will include:**

– Building a team and all processes from scratch,
– Planning, creating, analyzing, and launching retention campaigns,
– Developing strategies, utilizing best practices, loyalty tools, and processes for customer retention,
– Monitoring competitors' campaigns/channels to understand trends and improve our strategy,
– Creating multi-channel campaigns through email, SMS, push notifications, website banners, and social media to increase customer engagement,
– Ensuring consistency, attractiveness, profitability, relevance, and alignment of promotions and campaigns with other marketing and product initiatives,
– Developing and implementing campaigns to reduce churn and increase retention,
– Analyzing and optimizing campaign effectiveness, reporting on CRM performance to the marketing director, marketing team, and other stakeholders,
– Improving retention, reactivation, and customer activity,
– Creating consistent, engaging, cost-effective, relevant, and aligned CRM campaigns with other business areas,
– Ensuring a well-managed budgeting process for achieving desired balance between expenses and results,
– Continuously improving efficiency and monitoring key metrics: LTV, open rate, click rate, retention rate, churn rate, etc.,
– Staff recruitment and fostering effective team collaboration.

**What we offer:**

**Employment and schedule:** Official employment, transparent salary, the company handles taxes for you. Working hours from 9:00-10:00 to 18:00-19:00 with a hybrid work format for convenience.

**Leave and sick days:** The company provides 24 calendar days of paid leave and covers sick days. Medical insurance after 3 months of work to ensure your well-being.

**Colleagues:** Surrounding people define your quality of life. Through quality interview stages, we select the best of the best. You'll work with true professionals in your field.

**Company growth: **We value employee growth within the company and offer opportunities for skill enhancement and development. We're ready to share our experience and knowledge with you.

**About the office and atmosphere:** A comfortable office near "Kontraktova Ploshcha" metro station with fresh fruits, PlayStation, and table football – there's never a dull moment.

**And more: **We're helping our country and believe in a victorious future!

If you're still interested and would like to join our team and become part of our fantastic community, don't hesitate. Send us your resume and a brief motivational letter – let's get to know each other in person.

We'll be delighted to have you on our team!