Position: Retention Marketing Manager
Company: smartyads.com
Category: Marketing
Experience required: 3y
English level: intermediate
Published: 2021-06-01T00:00:00+03:00

**Responsibilities:**

• Develop and implement retention and engagement strategies for SmartyAds DSP;
• Build automated & trigger-based customer journeys that re-engage customers and increase conversion;
• Develop new segmentation and targeting strategies based on customer data;
• Implement A/B testing & experimentation to optimize key performance metrics;
• Measure and report key growth and retention metrics across multiple channels/

**Our ideal candidate (Skills):**

• 3+ years of digital marketing experience, preferably in the Marketing/ Ad tech Industry;
• 2+ years of customer retention, email, performance marketing, having a deep knowledge base of CRM/customer marketing programs, email marketing;
• Excellent direct response copywriting skills;
• Strong understanding of email KPIs, segments, list building, and cohort analytics;
• Experience using marketing automation tools (Hubspot, Klaviyo, Reply.io, etc);
• Experience using product analytics tools (Amplitude, Tableau, Hotjar, etc) ;
• Experience using surveys;
• Strong reporting and dashboard capabilities;
• Strong time management skills;
• Team player who can also thrive independently while remote.

**WE OFFER:**

**Comfortable conditions of work:**

✓ Modern stylish office near Maidan Nezalezhnosti (Kiev) or on French Boulevard (Odessa);
✓ Free coffee, tea, juices, fruits, biscuits, snacks;
✓ Places for recreation, board games;
✓ Table tennis, billiards, darts.

**Possibilities for growth:**

✓ Work in a strong team with the possibility of professional development;
✓ Compensation for professional learning (courses, conferences, master classes), attending various seminars / trainings, learning within the company;
✓ Library for employees — electronic library;

**Social package:**

✓ Regular salary review based on work performance (every 6 months);
✓ Paid vacation;
✓ Paid all sick leaves;
✓ Medical insurance;
✓ Up to 7 extra days (not documented) paid per year;

**Corporate events:**

✓ Offsite corporate parties twice a year, celebration of all common holidays (New Year, Halloween, etc.);
✓ Once a month we arrange colorful ’team building in teams’.
✓ Participation in sporting events: tennis and soccer tournaments.
✓ Corporate gifts and bonuses, congratulations from the company with personal and family events.