Position: Senior Email Marketing Manager
Company: RemotelyTalents
Category: Marketing
Experience required: 3y
English level: upper
Published: 2023-07-01T00:00:00+03:00

**EST time zone**

Our client is the **industry-leading start-up in the Direct-to-Consumer mattresses** and other home furnishings space. Every part of the company is built around growth, experimentation and velocity. If you believe in the importance of data-driven decision making and possess a truly customer-centric orientation, it might just be the right company for you!

The **Sr. Email Marketing Manager** - CRM will partner with the Director of CRM to develop strategies to grow consumer revenue and manage all aspects of acquisition, retention, and engagement which includes: email marketing, sms, referral, and lead capture. They seek someone with a curious personality who is analytical and passionate about marketing to join the team. An ideal candidate will be hardworking, creative, team-oriented, and able to thrive in a fast paced environment.

A successful candidate will have a strong analytical mind-set and be an organized team player who can communicate and collaborate across departments and levels of the organization and be a thought leader for developing new, innovative, results-driven engagement and retention programs.

**Responsibilities:**
- Evaluate end-to-end customer journey across multiple channels (email marketing, sms, referral, and lead capture) and turn learnings into actionable next steps to build out a robust CRM integrated marketing program
- Own the brand content calendar and creative production process: creative briefs, planning, scheduling, and deployment
- Track and analyze campaign performance and provide actionable items to test and improve main KPIs on a period basis (weekly, monthly, and quarterly)
- Work cross-functionally with brand, creative & communications, product, growth and customer success to ensure that final outputs are strategically aligned
- Leverage testing, segmentation, classification, and behavioral targeting to maximize engagement and nurture leads
- Maintain a deep understanding of CRM best practices, technology, and trends to react to new insights and behavior shifts

**Requirements:**
- Minimum of 4 years of CRM & Email marketing experience in eCommerce/DTC goods
- Data-driven individual with the ability to dig into large sets of data to interpret findings, analyze trends, recognize anomalies and make recommendations for testing
- Have the ability to develop a strong working knowledge of analytic tools such as Google Analytics and Looker
- A keen creative sensibility with exceptional written and verbal communication skills and meticulous attention to detail
- Must have experience with digital campaign creation and have some understanding of HTML code
- Must understand CAN-Spam laws and have knowledge of email industry best practices
- Ability to prioritize and operate with a sense of urgency
- Experience with ESP Klaviyo is a plus
- Experience in a fast paced, start-up environment with the ability to quickly get up to speed, iterate and take on other projects
- Ability to self-motivate and work independently
- Ability to work within a decentralized and very cool team
- Working on standard USA key holidays may be necessary

**We offer:**
- competitive salary paid in USD (3000-3500 USD)
- B2B contract
- fully remote work

**Our online recruitment process:**
- introduction interview with the recruiter
- interview with TL CRM, HR and CEO

If you meet our requirements, we'll extend a job offer to you.