Position: Senior Marketing Manager
Company: Viseven
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2022-08-01T00:00:00+03:00

**Responsibilities:**
* Conduct market research to understand the voice of the customer (VOC), customer needs, and engagement channels, do market research, plan and deliver marketing campaigns, analyze promo campaigns’ results, and present actionable recommendations to the business. Works cross-functionally with internal stakeholders and consultants.
* Develop and implement research-based brand strategy (customers’ portrait, target audience identification, and its segmentation, key messages, value proposition, USPs, price model, and roadmap development together with the product manager).
* Develop and execute marketing campaigns aimed at communicating our brand message for lead generation B2B account-based marketing campaigns, cross-sell, and renewal campaigns. 
* Anticipate consumer trends, and keep the brand up to date.
*Collaborate with colleagues across multiple departments (such as sales team, account managers, business analytics, support, etc.)

**Requirements:**
* 5+ years of proven experience as a Senior Marketing Manager (or similar) in an IT/BPO outsourcing/outstaffing company is required. 
* Demonstrated success in defining and launching IT solutions/services is a must. 
* Proven understanding of digital marketing instruments and lead generation channels is a must. Hands-on experience in launching a digital marketing and inbound lead-generation campaigns is preferable (SEO, paid promo, webinars, etc). 
* Successfully delivered projects to the Pharmaceutical or Life Science, Healthcare, HealthTech, FMCG, etc. in the portfolio are prefered. 
* Experience in brand development, creating and launching new IT products/services is advantageous.
* Proven ability to influence cross-functional teams (briefing, managing, analyzing results, etc).
* Excellent teamwork skills.
* Excellent written and verbal communication skills.
* Bachelor’s degree in Marketing, Communications, Business, or related field is preferred.
* English - Advanced