Position: Digital Marketing Manager
Company: Riseapps
Category: Marketing
Experience required: 3y
English level: upper
Published: 2020-10-01T00:00:00+03:00

**Requirements:**
— At least 3 years of successful experience in the digital marketing sphere that can be confirmed by certain results: audience growth, conversions increase, or similar.
— At least 1 years in successful B2B marketing with proven experience in creating and managing successful marketing strategy in B2B;
— Degree or professional certification in Marketing or Digital marketing;
— Practical experience in creation and optimization of a marketing funnel;
— Practical experience in calculating of ROMI, CAC, LTV, CPL, CRO for each campaign
— Strong analytical skills with using tools such as Google Analytics, Google Adwords, Albacross, Hotjar and/or others;
— Strong management, planning, organizational and analytical skills;
— Demonstrated ability to lead and inspire a team;
— Get things done attitude;
— Entrepreneurial spirit and flexibility;
— Fluent written and spoken English;

**Can be a plus:**
— Previous experience as Product Manager, Digital Marketing Manager;
— It would be great to have experience as Sales/Business Development manager;

**We offer:**
— Great team and excellent environment, that will help you to improve your soft and hard skills;
— Competitive salary based on the qualification;
— Dedicated budget on a personal education (reimbursements for books, online courses; conferences) for improving your professional skills;
— Opportunity to grow to Marketing Director and manage the full company Marketing department;
— Access to professional Marketing software;
— Fully-equipped office space located in the center of city, close to Botanichnyi sad metro station;
— 5-day working week, 8-hour working day;
— Flexible schedule with Work From Home(WFH) option;
— Paid Sick-leaves — 5 b/days;
— Annual Paid vacation — 15 b/days + unpaid vacation;
— Paid public holidays according to the Ukrainian legislation;
— Bookkeeping and accounting will be maintained by the professional accountant;
— Internal TechTalks, English lessons, and Speaking club with a native speaker, compensation for running/sports events, and others;
— Fun summer and winter corporate parties, team buildings, and other online and offline events (after pandemic Covid-19, of course);
— Fruits, cookies, marshmallows, and other sweets).

**Responsibilities:**
— Creating and executing a marketing strategy to identify markets and opportunities for Riseapps to garner company leads, sales and business development. Implement GTM (Go-to-market) strategy of company services;
— Identify the target clients by making SWOT analysis, creating a unique value proposition, ICP-s, buying personas, customer journey map;
— Basing on the created ICPs generate leads with the needed number of MQL-s across all sales channels in order to achieve monthly and quarterly goals;
— Deploy successful marketing campaigns and own their implementation from creation to execution through inbound and outbound;
— Analyze and improve the performance of all digital campaigns (calculate and improve ROI, CAC, LTV, CPL, CRO) through all traffic channels used to attract customers. Analyze the effectiveness of all marketing efforts & report on return on investment;
— Analyze the key figures of the sales funnel and optimize them;
— Create new marketing hypotheses and experiment with finding new cost-effective marketing campaigns;
— Effectively manage a budget, external agencies, and service providers, hire new team members, evaluate performance and KPI of the team members;