Position: GSN Games is looking for a Live Ops & Monetization Manager to join our fabulous SuperCasual Team!
Company: GSN games
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2021-02-01T00:00:00+02:00

You’ll feedback to the design team as you continuously surface areas to improve the player experience and grow the revenue of the game. 

You will:

• Build a comprehensive and detailed plan for in-game events, including sales, promos and limited-time events
• Directly manage the implementation of events (concept, asset management, asset development, configuration, experimentation, implementation)
• Work closely with QA to test all in-game events, sales and promotions
• Collaborate with your CRM Manager to synchronize and customize out-of-game messaging with in-game messaging (email, push notifications, in-app messages, surveys, etc) to support the daily, weekly and monthly calendar of player interactions/events
• Ensure that all events are supported with appropriate messaging to consumers and the effectiveness of the messaging is measured, reported on, experimented with and improved upon
• Work directly with the Product Owner to prioritize resources for tools needed to refine, automate and optimize the execution of in-game events, sales, promos, analytics/reporting, etc.
• Collaborate with game designers on new features and experiences which will enhance the player experience and player LTV
• Support the product feature and tools roadmap by surfacing unmet player and admin needs
• Work with the Product Owner and Product Manager to manage and refine the in-game economy
• Detect and surface game economy imbalances and concept/implement rebalancing plans
• Work closely with game teams and data analysts to identify, test and measure high-impact product changes that drive growth in revenue, engagement and retention
Be data driven:
— Set target KPIs for all initiatives and measure impact
— Learn and adjust future in-game initiatives to improve the player experience and increase Player LTV
— Work with your CRM Manager to apply the same approach with coordinated CRM initiatives
— Coordinate and configure the in-game communication, in addition to the CRM, to ensure all events are supported with the appropriate messaging to consumers
— Measure the success of all live ops initiatives and new product features and optimize their performance through split-testing and rapid, data-driven iteration
You’ll be collaborative, positive and enthusiastic in your approach to making the best quality casual social games around. You’ll have excellent attention to detail and a thorough knowledge of live ops and monetization.
You’ll also have:

• Excellent written and spoken English
• 4+ years working in a similar role at a mobile games company
• Relevant experience may include In-Game Monetization Manager, Product Manager, Product Marketing Manager or Marketing Manager (for in-game and out-of-game)
• Experience A|B / Split-Testing experimentation with resulting positive impact to the business (growth in revenue, engagement, retention)
• Experience with using player behavior segmentation to drive customized experiences for player enjoyment and engagement
• Experience analyzing data and forming a hypothesis about what is working/not working for our players
• Experience making data-driven decisions to improve the player experience and player LTV
• A successful track record of
- Hitting revenue/metric targets on a live game
- Identifying obstacles and working through solutions
- Identifying risks and making changes to the plan in real-time
• Experience with live operations and CRM platforms like Braze, Leanplum, Swrve, DeltaDNA, etc a plus