Position: Product Marketing Manager (web)
Company: JatApp
Category: Marketing
Experience required: 1y
English level: fluent
Published: 2021-09-01T00:00:00+03:00

**Responsibilities:**
- Develop and implement a marketing strategy for the website;
- Search for new ideas to reduce the bounce rate, increase the avg. time on site and conversion rate;
- Perform A/B tests to improve site metrics;
- Develop landing pages and other promo materials for user involvement;
- Work with the site content: create content strategy and coordinate content writers;
- Gather and analyze website statistics using various analytical tools;
- Plan, control and take part in different promotional activities (user acquisition, media buying);
- Analyze marketing activities and evaluate their efficiency;
- Develop ideas and proposals for further website improvement;
- Monitor and analyze competitors’ activities;
- Identify the product’s target audience, positioning, values, and selling points;
- Drive digital marketing campaigns across paid search, social and display advertising, SEO and other marketing channels.

**Requirements:**
- 1+ year of experience in web marketing/product marketing;
- Experience in market research and competitive analysis;
- Deep expertise across multiple performance marketing channels;
- Excellent knowledge of Google Analytics, Hotjar;
- Understanding of SEO;
- Expertise in developing and implementing a successful content marketing strategy;
- Experience in websites promotion;
- Usage of various tools to analyze, test and execute online marketing activities (Google and Facebook Analytics, Google Optimize, Hotjar etc.);
- Excellent communication and negotiation skills;
- Advanced English;
- Strong analytical skills;
- Time-management and organization skills;
- Ability to prioritize tasks and objectives.

**Our team values:**
- Talents: we unite professionals who choose their work with their hearts. They are talents indeed as they put their time and soul into the job they love;
- Own your work: a full sense of responsibility for your work comes when you put yourself in the position of a business owner, making decisions independently and doing your job conscientiously;
- Result, not the process: we put the result in the 1st place. Process and effort matter, but we don’t look for excuses. We do not pay much attention to ‘how’, - the result of our effort is what really matters;
- Teamwork: we act as a real team to achieve the most ambitious goals where mutual accomplishment depends on the common effort. That is why we always support each other on our way to success;
- Perseverance: we are persistent and steadfast in attaining the desired result as we are confident that we will cope with any challenge we meet on our way;
- Flexibility: in the fast-paced technology world we are ready to adapt: learn new things and be aware of new trends on the market.

**We offer:**
- Comfortable office within walking distance of the metro station;
- Flexible schedule (starting from 8 to 11 am, 8-hour workday);
- Opportunity to work remotely several days a week/month;
- 20 working days (4 calendar weeks) of paid vacation;
- Non-bureaucracy culture: questions are resolved quickly, opportunities to influence the processes, new ideas and proposals are always welcomed;
- We take care of our employees’ health: fully covered health insurance, paid sick leaves, and gym Free lunches, fruits, sweets;
- Weekly checkpoints with a supervisor to monitor and assist in completing assigned tasks;
- Environment for development and growth: English courses, specialized courses, regular performance reviews;
- Experience and knowledge sharing between teams;
- Corporate events and team buildings where we celebrate our team and company’s victories and achievements;
- Relocation package (support with moving, one-time bonus).

**Hiring process:**
- We carefully consider each candidate’s application: in case we have chosen other candidates, you will receive the feedback;
- If the resume passes to the next stage, we will clarify a few basic questions and schedule an interview with you;
- HR interview: up to 1 hour;
- Interview with the Hiring team: introduction to the team and your potential manager;
- We will get to know your experience, skills while you will have a chance to learn more about our product and the team;
- Reference check;
- Job offer.