Position: Marketing Analyst
Company: Colobridge
Category: Data Analyst
Experience required: 2y
English level: upper
Published: 2023-01-01T00:00:00+02:00

We are building an e-commerce platform to help companies better understand their customers and to better communicate with them. Currently, we are developing a prototype for a set of clients so you will be working on improving totally new but working existing solution.

**What We Do**
We create AI-based application solutions for Digital Marketing & Sales to help companies better understand their customers and to efficiently organize client relations. As a Marketing Analyst, you will be a part of the Advanced Analytics Team — a unit responsible for predictive analytics and customer behavior pattern recognition services. Our platform is being developed as a standalone project by the German corporate cloud operator Colobridge GmbH.
**Your Tasks**
We are looking to hire a talented and experienced analyst with a strong background in business&data analysis, marketing and customer relationship management. 
**You will:**
be focused on creating a holistic understanding of user’s client journeys, life cycle management and user acquisition;
create ideas and long-term marketing solutions based on ML instruments to increase the user's client value and broaden the customer base;
identify and form opportunities of our solutions, evaluate perspectives and business value of usage;
work closely with dev teams, customers, and their products to ensure these products have all the business goals set up and successfully moving towards them.
**What We Expect**
Must have skills and experience
Excellent knowledges of customer assessment indicators, analysing customer lifecircle, behavioral patterns identification;
A good understanding of the main business and marketing metrics;
1+ years work experience as a marketing data analyst, business analyst or customer relationship manager;
An understanding of the segment, cluster, cohort and RFM analyses, including their goals, scope, and applicability. Practical experience in conducting these analyses;
Knowledges in customer communication strategies creation, A/B testing, promo activities preparations and implementations;
Basic knowledge of SQL/R/SAS and/or Python;
Upper-intermediate English or German
Nice to have competencies and skills
Have experience with Clouds (preferably GCP);
Digital marketing experience;
Knowledge of common web, mobile and media analytics best practices pertaining to digital marketing;
Data modeling experience;
Basic understanding of the main concepts in such areas as: statistics, probability theory, theory of optimisation, regression analysis, time series analysis.