Position: Digital Growth Manager/Marketing Specialist
Company: Beetroot Academy
Category: Marketing
Experience required: 2y
English level: intermediate
Published: 2020-12-01T00:00:00+02:00

**Responsibilities:**
Develops and delivers marketing demand generation plan through digital awareness and conversion campaigns
Channels and levers include paid social, PPC, email marketing, CRO and SEO.
Optimises and reports on campaign and website performance including traffic to lead, cost per lead and ROI
Leads eCRM strategy, including lead nurture, lifecycle communication and segmentation campaigns
Works closely with the Content Marketing Manager to distribute content across paid channels
Increase direct response through continuous ideation, testing and learning of ad copy and creative
Enable efficient scaling through audience and targeting optimisation
Collaborate with creative team to share learnings, best practices and execute new ad ideas
Analyze and optimize on lower-funnel metrics to ensure campaign ROI improves as it scales.

**Requirements:**
Experienced Paid Social marketer with a track record of scaling ad spend whilst maintaining CPAs
Obsessed with testing and learning both creative and targeting to improve performance
Empathetic with an intuitive understanding of how customers make purchase decisions
Able to manage agencies and freelancers.
A data driven approach to scaling systems
A hacker’s type mentality full of curiosity and creativity.
Inbox 0 type personality.
Copywriting skills in Russian and Ukranian 
Intermediate level English language
Excellent teamwork skills

**And here’s what we offer you:**
Flexible schedule and ability to work remotely
Respectable compensation on the mid-market level
Medical insurance
A friendly family of Beetroot Academy: you will have many new mission-driven colleagues all over Ukraine
Team workshops all around the country
Engagement into the development of the IT community

To apply to this vacancy, please send us your CV and fill in the **following form**: https://forms.gle/ys5rUKmFR96U9nFJ8