Position: Email Marketing Manager
Company: Local Express
Category: Marketing
Experience required: 2y
English level: upper
Published: 2022-02-01T00:00:00+02:00

Job responsibilities
Development, enhancement, testing, and reviewing marketing email campaigns for Local Express and the company’s partners.
Test and analyze different creatives, wording, and strategies and make decisions related to effectiveness to optimize email growth strategies. Choosing/creating content as well as designs to increase conversion rates and growth of email lists.
Participate in planning sessions with both marketing team members and partner’s team to create new email lifecycle campaigns, both automated and manual.
Collaborate with the web team, designers, and copywriters to optimize the design, content, targeting & messaging of email communications.
Monitor performance and any issues or concerns related to email/IP sending reputations and troubleshooting.
Using best practices as well as strategic new ideas to test and make changes based on performance to increase revenue.
Participates in the review of marketing activities using measurement data.
Execution of marketing tasks on demand.
Required qualifications
Bachelor’s Degree in marketing, communication, eCommerce or related field required, master’s degree in related field a plus but not required.
2+ years marketing experience, with at least 1-year prior experience in email marketing.
Working knowledge of email marketing engagement strategies and email service providers.
Ability to write basic HTML coding.
Experience in graphic design concept creation and implementation as an advantage.