Position: Email marketing specialist
Company: Recruit-Alliance
Category: Marketing
Experience required: 2y
English level: upper
Published: 2020-12-01T00:00:00+02:00

The role involves direct communication with the company's CEO and strong ownership of the process with a high focus on quality, thinking out of the box and independent work.

Main responsibilities: 
- Build creative, messaging, and content for campaigns using email and automated marketing
- Ensure high inbox deliverability rate for all email campaigns
- Monitor campaigns to ensure consistency across all major email providers (AOL, Gmail, Outlook, etc.)
- Create email databases for lead generation
- Report on sales revenue generated from email marketing efforts
- Ensure emails follow industry policies and best practices
- Develop and present reports on a weekly basis
- Install best practices for list management and deliverability
- Measure results and optimize lead nurturing workflows
- Assist and give recommendations on deliverability issues
- Be the expert on email best practices, technologies, trends, and CAN-SPAM laws.
- Analyze campaign performance and suggest improvements