Position: Digital Marketing Manager
Company: Apriorit
Category: Marketing
Experience required: 2y
English level: upper
Published: 2022-12-01T00:00:00+02:00

We are looking for a Digital Marketing Manager to promote a well-known and fast-growing cybersecurity product - ttps://www.ekransystem.com.

Ekran System, Inc. is a leader in the field of Insider Threat Management solutions, and was established in 2013. Since then, we have grown into an international company with our headquarters in Newport Beach (California), offices in Europe, and partners all over the world. Our product (Ekran System®) now has over 1,000 customers in 43 countries.

Job description 

Ekran System® is a universal insider threat protection platform which combines three essential insider security controls: user activity monitoring, access management, and identity management. The product includes a wide-variety of technologies, is used by customers worldwide, and is currently at an active stage of development.

You will:

Carrying out marketing analysis
Crafting a powerful story that will resonate well with our ideal customer profile and buyer personas across a variety of marketing channels
Identifying key areas for improvement in digital assets (website, landing pages, automation flows, etc.) and coordinating key indicators to carry out interventions
Proactively identifying growth hacks and areas of opportunity to supercharge the channel growth
Driving product messaging and positioning
Creating, owning and driving lead generation strategies
Creating and executing a digital marketing strategy to generate sales leads
Leading and implementing digital marketing campaigns
Increasing website engagement using different tools such as videos, case studies, white papers, blog posts, etc.
Devising tactics to drive traffic to the company website, tracking conversion rates, and making continuous improvements
Collaborating on effective content marketing strategies, maintaining a content distribution calendar around the product, and continuously optimizing it for better results
Optimizing and continuously improving the website based on the latest SEO standards
Carrying out email marketing campaigns from content creation to campaign automation and analysis

Qualifications
Skills and experience: 
2+ years on position of digital marketing manager (including 1+ year in B2B/Saas)
Excellent written and spoken English - Upper Intermediate or higher
A strategic thinker, with strong analytical skills and the ability to draw key insights from data to make key marketing decisions
Tactical, hands-on experience with all parts of the inbound marketing process
Experience in creating a flow of customers through inbound channels for B2B/SaaS companies
Practical knowledge of working with various digital marketing channels: SEO/SEM, PPC, email, social and online media, video, and content
Solid knowledge of website analytics tools (e.g. Google Analytics, etc.)
Experience managing complex projects, meeting deadlines, and handling several projects at a time, while paying high attention to detail
Result-oriented, with a positive “can-do” and “will-do” attitude

Nice to have:
German language level – Intermediate +

Perks & benefits:
Online interview process  
Flexible hours and work remotely  
Well-known cybersecurity product
High-level clients (Tier 1/2 countries)
Attractive salary reflecting your experience  
Paid vacations and sick leaves  
Medical insurance or compensation for sports  
Career development and professional growth  
Personalized learning approach (mentoring, training courses, sharing knowledge, etc.)
Cooperation with leading analytics agencies such as Gartner, Forrester, etc. 
Work in a professional international team with great experience.

If you are interested in this position, please send us your detailed CV.