Position: PPC specialist
Company: Zarely
Category: Marketing
Experience required: 2y
English level: upper
Published: 2020-05-01T00:00:00+03:00

Zarely - is an international team of designers, dancers, marketing specialists, organizers, and directors. We create clothing for dance and sports and cooperate with global ballet stars. 

Responsibilities:
-Run advertising campaigns on Google (Search, Display, and Shopping), Bing, and Facebook
-Monitor budget and develop bid strategies for continuous improvement of ROI
-Create effective paid search, display, retargeting, shopping and other PPC strategies
-Track KPIs to assess performance and pinpoint issues
-Launch and optimize multiple well structured PPC campaigns
-Keywords selection and audience targeting
-Negative keywords management
-Collaborate with other media team members (media editors, content writers, frontend designers, etc.) to generate data-driven optimized landing pages
-Produce reports for management (e.g., dashboards)
-Suggest and develop new campaigns across multiple channels
-Maintain partnerships with PPC ad platforms and vendors
-Find ways to reduce the risk of click fraud

Requirements:
-2+ year experience in advertising campaigns on Google (Search, Display, and Shopping), Bing and Facebook
-At least Upper-Intermediate level of English
-Experience in both: B2B and B2C projects
-Working knowledge of Google Analytics and Facebook Analytics
-Experience in launching campaigns in challenging and highly competitive niches
-Experience in data analysis and reporting

Will be a plus:
-Linkedin, Xing
-Experience with foreign markets (Europe/USA)

We offer:
-Office in the downtown Kyiv
-Work in an international team
-Interaction with the EU and the USA markets
-Flexible work schedule
-An opportunity to combine remote and office work
-Opportunity to work on a freelance base