Position: E-mail Marketing Specialist
Company: Tracki
Category: Marketing
Experience required: 1y
English level: upper
Published: 2022-02-01T00:00:00+02:00

Responsibilities:
• Creating an email marketing strategy for our products;
• Setting up and warming up domains for the send outs;
• Track delivery rate, spam, opening, CTR, conversion rate and working on improving metrics;
• Audience group identification and segmentation;
• Conduct A/B tests with regular reporting of results and insights;
• Multichannel customer interaction (Email, SMS, Web Push);
• Monitoring and regular analysis of competitors

Requirements:
• 1+ year of experience in email/retention marketing (preferably in igaming, crypto or related sphere)
• Understand digital marketing and email fundamentals: CAN-SPAM requirements, segmentation, CR/OR/CTR, A/B testing
• Understand of the main mailing formats: promo campaigns, trigger campaigns, chains
• Hands-on experience in HTML and email service providers (SendGrid, Sendinblue, etc.);
• Knowledge of analytical and database tools
• Upper-Intermediate or higher English level
• Strong project management skills and ability to work under tight deadlines;

What we offer:
• You will be an essential part of building a brand that will be a unicorn in the fast growing online business world;
• Full-time job in the office or remote;
• Competitive salary + bonuses for the year;
• Full social package (20 business days of vacation, paid sick leave);
• The company pays for conferences, seminars and training that will help you grow as a professional as company' key member;
• We hold corporate events and team-buildings.
• Working Schedule: Mo-Fr 10 am - 7 pm.