Position: Content Marketing Manager
Company: RubyGarage
Category: Marketing
Experience required: 2y
English level: fluent
Published: 2023-08-01T00:00:00+03:00

As a Content Marketing Manager, you will play a crucial role in developing and implementing the content strategy while ensuring high-quality standards for the Marketing Content Team. Working closely with the CEO, you will be responsible for various aspects, including strategy building, planning, content creation and management, performance analysis, team establishment, and mentoring. Your main objective will be to align the goals of the company with the work of the Content Marketing team to drive effective content marketing campaigns.

**Responsibilities:**

**1. Strategy development**
- Define objectives and expected results.
- Identify the target audience.
- Evaluate existing content for quality, relevance, and performance.
- Analyze competitor content.
- Determine effective distribution channels.
- Decide on the types of content to be created (blog posts, videos, infographics, podcasts, webinars, ebooks, etc.).
- Develop an SEO strategy for improved visibility and discoverability.
- Create a content calendar with topics and a publishing schedule.
- Determine the resources required for content creation, distribution, and promotion.
- Define KPIs and adjust the strategy based on content performance.

**2. Content creation**
- Conduct keyword research.
- Create content plans.
- Organize expert content creation.
- Organize content formatting for different platforms.
- Review content against quality standards, ensuring accuracy, clarity, and alignment with brand guidelines. 
- Revise and enhance content as necessary to improve its quality and effectiveness.

**3. Content distribution**
- Determine appropriate distribution channels based on the target audience and marketing goals.
- Schedule content releases.
- Manage paid content promotion strategies.
- Build and maintain relationships with external partners.
- Implement SEO techniques to enhance content visibility in search engine results.
- Regularly promote content via company social media profiles.
- Manage email distribution lists and craft engaging email content.
- Monitor and analyze content performance across various channels.
- Adjust the content distribution strategy based on performance data.

**3. Team management**
- Determine the most effective team structure, with clearly defined roles and responsibilities for each member.
- Participate in the hiring process to ensure the team has the required content marketing skills.
- Conduct effective onboarding and provide training to enhance the skills and knowledge of new team members.
- Set clear goals and performance expectations, regularly provide feedback, and conduct performance reviews.
- Implement an iterative team workflow using Scrum to promote collaboration and efficiency.

**Requirements:**

- Experience in creating content strategies for IT sphere **at least 2 years.**
- Experience as content team coordinator or content team lead **at least 1 year.**
- Proficiency in SEO-research.
- Experience in content strategy creation and implementation.
- Experience in content distribution and promotion.
- Experience in technical tasks creation.
- Experience in content analysis.
- Knowledge of Google Analytics and other analytic tools.
- Knowledge of Agile.
- Experience of working with JIRA.
- Knowledge of velocity and team performance metrics, understanding what metrics to collect, how to collect them, and how to use them for planning.
- Experience in project planning and scheduling.
- Advanced communication and negotiation.
- Leadership and general management skills.
- Ability to resolve human conflicts.
- Ability to take responsibility and quickly make decisions.
- Advanced + English level.

**We offer:**

- Opportunity to have a direct influence on the company's processes.
- Opportunity for professional and personal growth based on Personal Development Plan.
- Compensation review every 6 months upon achievement of business goals.
- Access to the company's internal libraries for software cycle development and professional knowledge.
- Well-established, documented work processes.
- Opportunity to participate in the development of companies’ own products and test new approaches, management practices.
- Opportunity to work remotely around the world.
- Extensive opportunities for education and professional development (participation in external training programs, trainings, conferences, etc.).
- Compensation for the cost of visiting health and sports centers.
- Mentorship from more experienced colleagues.
- English lessons with a native speaker.
- Paid vacation and sick leave.

**Why you?**

You are experienced in creating content for the IT sphere and content team management. You feel delight organizing high-quality processes and improving them to facilitate your team work effectively. Join us team and grow professionally!