Position: Director of Demand Generation
Company: SOC Prime
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2020-11-01T00:00:00+02:00

As a Product Lead Growth (PLG) company, the priority of the marketing team is to hit our goals of new Freemium users. 

Reporting directly to the Chief Marketing Officer, this team member is responsible for the development, and execution of digital programs that grow our freemium user base and nurture them to a point they have a propensity to buy. In addition, this role will need to deliver Marketing Qualified leads, raise awareness of our brand, and fuel the sales pipeline. As the Director of Digital Demand Generation, you will lead a small team of marketers and work closely with the Product Marketing, Sales, Pre-Sales, and Product Managers to deliver best-in-class digital experiences (website, paid media, social media, email, targeted digital campaigns, etc.) Part of the responsibility of this role will be to manage Marketing Operations including our Marketing Stack. Attribution/ROI reporting and models and Database Data Analytics

**What you'll be doing:**

Develop and execute demand generation programs based on PLG strategy and initiatives that drive site traffic, conversions, pipeline, and revenue against company OKRs
Take a data-driven approach to customize marketing assets and develop initiatives that align with the customer journey, sales-buying stages, and support account go-to-market plans
Ideate and execute campaigns to drive new leads and move leads through the sales funnel for Enterprise
Inform content marketing, working with stakeholders to creating materials to support account engagement, demand gen, and pipeline programs
Provide executive-level transparency of demand generation and marketing results on a weekly, monthly, and quarterly basis
Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
Develop and optimize marketing strategies across key inbound channels such as SEO/SEM, digital/display advertising, email, events, webinars, content syndication, and direct mail
Lead a team of marketers to execute multi-channel campaigns that drive pipeline and revenue
Sync lead generation efforts with the company’s Product Led Growth strategy
Measure, analyze, and report campaign performance and PLG metrics


**What you should bring:**

5+ years experience working in lead/demand generation within  B2B SaaS, or B2B technology, preferable cybersecurity software with a focus on PLG strategy for enterprise and federal sales
3+ years of experience with CRM and Marketing Automation systems
Experience with Bizible or multi-touch attribution software a plus
Strong PLG analytical skills and enthusiasm for data-driven marketing
Previous experience building and leading a team
Strong interpersonal skills
Excellent written communication and presentation skills
Self-motivated, organized, and a strategic thinker
Bachelor degree or equivalent work experience


**What we can offer:**
— Competitive salary;
— Paid annual leave;
— The ability to attend conferences, webinars, and other events that will enhance your professional skills;
— Regular corporate events and team building;
— English courses;
— Medical insurance;
— Short Fridays;
— A friendly and young team of professionals.

**Working conditions:**
— 5-day work week (now we have remote work);
— 8-hour working day (flexible schedule);
— Spacious comfortable office near the metro and the center of Kyiv;
— Practices of remote work.