Position: Head of Retail Marketing
Company: Intellias
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2022-09-01T00:00:00+03:00

At this position you will be responsible for researching the market, creation of Go-to-Market plan, executing integrated, cross-channel marketing industry campaigns based on the Intellias services portfolio, domain expertise and market trends in tight collaboration with Sales, Business Development, Technology Office and Delivery teams.

Responsibilities:

Shaping a marketing strategy for a Retail segment and building Intellias brand authority and reputation within it;
Developing value propositions through deep understanding of business needs, pain points, and goals of potential customers;
Conducting industry research, trends analysis, and market segmentation;
Creating marketing plans including budget planning and execution management, as well as leads/revenue forecasting;
Setting up the priorities for functional teams (research, digital, content, promo) and collaborating with them to ensure predictable flow of leads within a particular industry segment;
Collaborating with Intellias partner network, providing all the necessary operational support and guidance;
Cooperating with Delivery teams and Technology Office to build an ecosystem of business cases and presales materials.
Requirements:
Requirements:

Previous experience in Business Development and Marketing in IT Services business;
Previous experience of work in or with Retail and/or eCommerce industry;
Good understanding of modern technology landscape, its trends and key players;
Superior leadership and collaboration skills. Business savvy mindset;
Ability to clearly present data to decision makers;
Strong analytical skills and a problem-solving mindset to succeed in a lean, results-driven, and fast-paced environment;
Advanced level of written and spoken English. Experience of work in with international, multicultural teams distributed across countries and time zones;
Ability to act independently, set priorities and adapt to fluid environment;
Higher Education: Bachelor’s Degree/Master’s Degree in Marketing, Business Administration or Software Engineering.