Position: Head of Marketing
Company: Binary Studio
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2022-04-01T00:00:00+03:00

Requirements:

• Lead generation via PPC campaigns and other channels;
• Google Analytics and other data visualization tools to make data-driven decisions;
• Inbound marketing function set up and management;
• Content creation and distribution to generate leads and support positioning;
• Project management;
• Building and scaling up the team;
• Knowledge of the software development outsourcing market;
• Annual and quarterly marketing planning;
• English (C1-C2).

Will be a plus:

• Understanding the process and principles of UVP development, market positioning, customer segmentation, branding, etc.;
• Understanding the principles or experience with premium products and services promotion;
• Launching new products to the market.

Expectations:

• Develop and run campaigns to grow the number of qualified leads;
• Develop a UVP and build customers the perception that Binary Studio provides top-notch quality services;
• Build a marketing strategy and develop the marketing team to support business growth;
• Collaborate with other company’s leaders to drive growth and excellence;
• Work closely with the sales team to improve the quality of leads and streamline the sales process;
• Be a servant leader for your team;
• Apply problem-solving skills to drive changes;
• Pitch ideas to internal stakeholders and execute on what is being promised;
• Verbal and written communication skills.

We are offering:

• Build and lead marketing function to support company’s hypergrowth;
• A unique culture focused on people development and results;
• Support in building world-class team and processes;
• Constant learning and development;
• Opportunity to lead the sales function.