Position: SMM Manager
Company: HEARTY
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2022-05-01T00:00:00+03:00

**About us:**

Here at Hearty App, we create a product that helps parents around the world spend more quality time with their kids and build healthy and trusting relationships with each other.

Emotional connection with children is fundamental to the physical, emotional, and intellectual development of children and positively contributes to their success in society in the long run. Psychologists say that only 20 minutes a day of quality time with children is enough to meet the child’s need for emotional connection and lay the foundation for harmonious family relationships

Hearty App helps parents with interesting, fun, and easy-to-follow ideas that will allow parents to have fun with children, whether or not they have only 5 minutes or 2 hours.

We have a working MVP, that we’ve tested on a couple of thousand Ukrainian users and received a lot of positive feedback. Currently, we’re working on further validating our product on a larger audience, by filming more content & running various experiments within the Hearty App that will help increase retention.

You can get acquainted with the application by downloading it here — Hearty App https://hearty.pathfinder.vision/landing-en

**About the role:**

SMM Manager will help increase the number of parents spending more quality time with kids on daily basis by utilizing tools and the power of social media. This person will help our start-up to deliver the value of the product to the target audiences through social media. He/she will motivate people to use the product and the content of Hearty App and share it with others.

**Responsibilities:**
- Design and implement social media strategy from scratch to reach our business goals
- Directly manage social media accounts (Instagram, Facebook, Pinterest, etc.).
- Generate, edit, publish and share engaging content daily.
- Perform research on current trends and audience preferences.
- Actively communicate with our target audiences by replying to comments and questions on forums and social media
- Promote Hearty App’s content on social media by paid advertising campaigns and viral activities. Increase the number of views and followers.
- Constantly test hypothesis about conversion of the followers into Hearty App users

**Requirements:**
- At least 2 years of SMM experience with a focus on Western markets (crucial requirement)
- Experience in building SMM campaigns from scratch
- Proven experience of increasing followers and growing consumer base in the past
- Has a deep understanding of our audiences and great attention to nuance
- Experience in successful Instagram, Facebook, Pinterest advertising and viral campaigns
- Experience in building and implementing a content plan
- Creativity: able to think differently and reframe the problem or situation
- Analytical and data-driven: the ability to get insights from data and implement them in practice
- Empathy and eagle eye on the important details
- Proactiveness and a strong sense of ownership
- Good communication and listening skills
- Open-minded and embraces change: the ability to work in a fast-changing environment

**What we offer:**
- Opportunity to launch SMM practically from scratch and build it into a systematic data-driven function of a valuу driven start-up
- Ability to work on the product with meaning and significance, which brings a smile and positive emotions to our users (parents, children, and us).
- Opportunity to work in a startup and see how the idea is born from the beginning
- Have direct impact and ownership of everything you do and the way our product is evolving
- Work in a professional and results-oriented cross-functional team, following agile and lean start-up practices
- Substantial reward, health insurance, and more.