Position: Content Marketing Executive
Company: ARENA CS
Category: Marketing
Experience required: 3y
English level: upper
Published: 2022-08-01T00:00:00+03:00

Responsibilities
Work closely with the content strategy and SEO team to learn and react to content intelligence to inform our content production priorities and focus
Lead gen content development and promotion: events, white papers, guides
Lead generation pipeline development and testing
Updating company`s profile & sales deck
Define and implement content excellence
Following the style & tone guidelines designed for each brand, channel, platform and story
Manage content development flows efficiently
Oversee agency creative teams to ensure content is delivered on time, and in a proper format and file structure
Develop content marketing plans and actions to reach the right audiences, at the right time
Manage content creation processes in alignment with specific audience needs and product’s areas of focus
Recognize content gaps in the marketing funnel and proactively identify opportunities for content optimization (e.g., awareness, consideration, decision etc.)
Make strategic recommendations for the best content formats
Developing and maintaining contact with third-party agencies and partners
Monitoring Google Analytics and ad management platforms to gain insight into traffic performance and creating reports based on insights
Requirements
Bachelor’s Degree or equivalent work experience
3+ years of prior experience in content management or a similar role
Understanding of IT specifics and terminology (principles of IT outsourcing / IT outstaffing)
Ability to work with cross-functional teams and collaborate with content strategists, designers, copywriters, researchers, product marketers, SEO managers and others to deliver quality content
Excellent English written and verbal communication skills
Experience in developing content that’s conversational and channel-specific
Experience with analytics and website tracking tools
Self-starter with proven track record of working in a dynamic, global marketing environment
Strong communications skills and experience in storytelling
Nice to have
ABM knowledge & experience
Email marketing experience
Experience in organizing online and live events