Position: Product Marketing Manager
Company: Projector
Category: Marketing
Experience required: 1y
Published: 2023-01-01T00:00:00+02:00

Projector Institute is looking for a Product Marketing Manager with deep expertise in User Acquisition to work as a part of the Management Faculty product team.

We change the approach to education in Ukraine by making it human-centered, practical and useful, by destroying quasi-educational approaches, collaborating with the best, and teaching those who need it most. 

**Why us?**

- We create next gen education. There’s a lot to be proud of
- We’re big enough to tackle complex product problems, but still small enough to know each others’ pets by their names
- There's a time when everything is being created. And then there’s one when everything works and just needs to be supported. It’s always more interesting in the beginning. Now we’re doing the creation part

**You’ll be taking care of:**

- User acquisition campaigns: develop marketing strategies for multiple products and execute acquisition campaigns;
- Searching and collecting the target audience, segmenting it, and setting up targeted advertising;
- Planning and execution Google Ads, FB ads, LinkedIn ads, and email marketing campaigns.

**Your responsibilities will include:**

- Tracking and analysis of CAC on campaigns and working with the product team to improve the results;
- Collaboration with product and creative teams to generate new ad creatives;
- Combining tentpole plans with new campaigns to evolve ad campaigns strategy and tactics.

**Requirements:**

1. Experience with marketing budgets from $2k per month
2. Proven experience with advertising on Meta (Facebook), Google and LinkedIn.
3. Knowledge of website and marketing analytics tools (e.g., Google Analytics, Ahrefs, Hotjar, SearchConsole, SEMRush, etc).
4. Strong analytical skills and data-driven thinking.
5. Up-to-date with the latest trends and best practices in online marketing and measurement.
6. Excellent communication skills


We know for sure: it’s impossible to be bad at something you believe in. That’s why ‘bonuses for a good job’ doesn’t sound right for us here. Bragging about ‘a comfy office’ in 2022 is ‘meh’ at most. Ofc we got it. 

**So, what does it mean to work at Projector?**

- to create high-quality educational products
- to understand the value of feedback, be ready give and receive it
- to be a part of the team, strong as iridium
- to enjoy complete trust within the team, absence of micromanagement, time trackers and other bs
- to see the direct influence of your work on company’s goals and results
- to approach challenges interactively
- to make global decisions together, and local ones – by yourself
- less routine, more space to create
- performance review every 6 months, salary review every year