Position: Head of media buying
Company: TruePlay
Category: Marketing
Experience required: 5y
English level: upper
Published: 2023-04-01T00:00:00+03:00

**The position Head of media buyers for one of the Trueplay`s projects, that was recognized as the best ICO project of 2018 according to the Malta Gaming Awards.
Let's bring fun with the gaming provider.**

**Position Goal:**
- Management and recruitment of specialists in the media buying department;
- Attraction of new counterparties and negotiations with them (price, volumes, priority places on the platforms);
- Search and agreements with ambassadors;
- Traffic Buying (FTD).

**Responsibilities:**
- Optimizing and scaling existing advertising campaign;
- Building a team from scratch;
- Creation of advertising platforms and conclusion of direct deals;
- Planning, setting up, optimizing and scaling new advertising campaigns;
-  Starting A/B tests and increase your conversion rate;
- Create monthly/quarterly media purchasing plans and provide reports.

**Hard skills:**
- English level B2+ or C1 (any other foreign language is also welcome);
- Knows the basics of statistics and analytics: knows how to quickly and correctly collect and analyze numbers;
- Have knowledge of google analytics;
- Understands/knows what A/B tests are and how to conduct them;
- Experienced in working with influencers and webmasters;
- Experience with shim sites to bypass restrictions and improve conversions;
- The presence of an established base of sources / partners / bloggers in the gambling and crypto poverty.
 
**Will be a “+”:**
- Proficiency in Spanish, Portuguese
- Experience in arbitration