Position: Email Marketing Lead
Company: AutoBidMaster
Category: Marketing
Experience required: 3y
English level: upper
Published: 2023-01-01T00:00:00+02:00

AutoBidMaster is a fast-growing online marketplace in the unique segment of the automotive industry – used & salvaged vehicle auctions. For over 10 years, we have been successfully providing our US and global customers with access to online auto auctions, and efficiently delivering their vehicles to every major part of the world. 

We are a passionate and dedicated team composed of 200+ employees and offices in over 15 markets worldwide.  
We are committed to making AutoBidMaster the greatest place to buy and ship used vehicles while making the industry transparent, innovative & fun. 
 
The ideal candidate will be a positive, efficient, motivated, analytical, and data-driven professional who has executed various email marketing programs in-house or in an agency setting, delivering email volumes and contributing to revenue goals.

Essential Duties and Responsibilities: 

- Lead, execute, and report global email marketing campaigns across all AutoBidMasters companies.
- Work closely with creative and technology teams to build and modify existing email templates to enhance user experience and engagement.
- Monitor various customer segments based on language and geographic data to develop segmented email marketing campaigns delivering results.
- Implement email marketing best practices, including ensuring compliance with data protection requirements such as CAN-SPAM, GDPR, and CCPA.
- Leverage marketing automation technologies to streamline the management of buyer communication and other email marketing campaigns.
- Work autonomously and communicate well in a team setting.
- Excellent problem-solving and analytical skills. Must be a good multi-tasker.
- Strong communication and interpersonal skills. Excellent written communication skills are essential.
- Ability to work remotely or in an office-type environment.

Education and Skill Qualifications: 

- Experience with ESPs such as SendGrid, ExactTarget, or Constant Contact and HTML proficiency.
- Bachelor’s Degree and five years of experience leading email marketing.
- Excellent project management skills, team-oriented, and great communication skills.
- Experience in developing SMS programs is a plus.
- Proficiency with Google Analytics, Tableau, Microsoft Power BI, or other analysis tools.
- Experience with email design, Adobe Creative Suite, Photoshop, Illustrator, and InDesign is a huge plus.
- Ability to work USA time zone