Position: CMO/Head of Growth
Company: GreenM
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2023-01-01T00:00:00+02:00

GreenM is an engineering and professional services provider for Data-centric solutions, founded in 2014. We start by understanding the business goals of our partners and then leverage a wide variety of top-notch technologies to co-build Analytics products. Our team of senior engineers offers a wide variety of expertise and experience across many technology areas. This allows us to create easy-to-use Analytics platforms that are scalable, insightful, and responsive.
At GreenM we have a deep focus on unleashing the full potential of each engineer and invest in strengthening team skills and building a company culture around continuous improvements.

We are looking for an experienced (IT Outsourcer/Outstaff, European and US markets) CMO to increase the current client portfolio and achieve growth targets of 40% per year.

*The main goal:
identification of additional expertise of our company and opportunities for growth in new niches and domains;
a portfolio of qualified solid leads (SQL) that match our company in terms of value and expertise;
successful promotion of the company's internal and external Brand;
help in achieving balanced annual growth by 40%.

*Required skills and experience:
3+ years of successful work experience in IT marketing (outsourcing/outstaffing), B2B, which is confirmed by specific results: audience growth, increase in conversions, etc. (experience in the promotion of IT Outsourcing companies in Europe and the US);
advanced level of written and spoken English;
experience in creating and managing a successful marketing strategy;
possession of practical and theoretical knowledge of working with various marketing channels;
experience with Hub Spot or similar marketing and automation platforms;
experience in promoting the company brand through Clutch, Glassdoor, etc.;
 successful cooperation with the sales department (Lead Gen, Sales Development Representative, Business Development Manager, etc.) according to the principles of outbound marketing;
management experience: personnel selection, goal setting, and monitoring, analysis of results, development of business processes;
*Soft - strong self-management, self-motivation, and a great desire to achieve set goals, understanding the value of what will be realized.

*Tasks:
audit, analysis of the company's current expertise, and identification of new knowledge according to market needs, which will be packaged in a sales presentation and aimed at a new TA;
analysis of existing clients and formation of marketing activities for them;
forming a strategy for identifying new industries and developing new markets where the company can be successful;
creating a portfolio with feedback from former and current partners;
ROI analysis. Monitoring and timely response to data in all campaigns and research of information on sales rates to determine the success of the campaign;
development of both external and internal Brands of the company;
 marketing budget management, cost optimization, CEO reporting;
 cooperation with partner programs (Amazon Web Service, Vertica, Tableau);
meetings, presentations, and support of new clients at all stages of agreeing;
planning visits to web summits, professional events and conferences.

*Advantages:
The ability to work remotely or from abroad (a prerequisite is the 3rd form of "individual entrepreneur");
All necessary equipment and assistance in setting up a home office (if you prefer to work from home);
20 vacation days +10 UA holidays;
Medical insurance + unlimited sick leave (no need to provide a certificate, we work on trust);
Maternity/paternity leave programs;
Paid sabbatical after five years of work in the company;
Remuneration for advanced training courses (including English courses of your choice), books, participation in seminars, and conferences in the country and abroad;
Lawyer, accountant, and negotiator for both work and personal occasions.

*Interview process:
1. Interview with Recruiter (1 hour);
2. A meeting with the CEO and the Operations Director to get acquainted and discuss possible strategies for achieving goals (1.5 hours);
3. Getting to know the Biz Dev, Sales, and Marketing teams for complete orientation and matching) (1 hour).

*Additional Information:
Possible cooperation options - part-time, full-time (at your choice);
Team: marketer, Lead Gen, Head of Biz Dev (part-timer), designer, copywriter. Currently, the selection is underway for the recruitment of sales and SDRs.
Processes: Scrum, Agile, OKR, and KPI for sales specialists and lead generation specialists, as well as for marketers, are prescribed for the quarter;
Tools: Jira, Confluence, Slack, Zoom; HubSpot, Apollo.io, Link Helper, or similar, Sales Navigator.
Reporting to the CEO of the company.