Position: Marketing Team Lead
Company: Abto Software
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2022-03-01T00:00:00+02:00

Be creative in marketing strategy development, hire and manage marketing team. You will have flexible management and the ability to make your own important strategic decisions.

**Team:**
Chief Sales and Marketing Officer, Sales/Engagement Manager, Junior Marketing Manager, Website Developer, Freelance Content Writers. The team will grow.

**Responsibilities:**
-Cooperation with Sales Managers and company’s chief suit to develop effective marketing strategies;
-Execute marketing strategies to support and grow each of the business focuses;
-Form and manage a marketing team;
-Launch and analyze marketing campaigns, suggest improvements;
-Manage inbound leads;
-Work together with developers, designers, content creators to improve the company’s website;
-Take a part in digital marketing analyses for commercial clients;
-Launching, control, analyses, adjustments of PPC campaigns;
-Control of market placements and listings;
-Control over content marketing strategy;
-Marketing effectivity reports.

**Requirements:**
-Experience in IT industry from 4 years;
-Experience in team management from 2 years;
-Experience in working with the US market;
-Experience in creating marketing strategies from scratch as well as in improving existing ones;
-Good knowledge of SEO approaches;
-Excellent knowledge of Google SEO and marketing tools;
-Experience in Google PPC campaigns;
-Experience with A/B testing and campaign optimization;
-Experience in marketing analyses, including marketing strategies, results, and market competition;
-Creativity and independence;
-Good analytical skills, strategic thinking;
-Strong communication skills;
-Excellent English writing and communication skills.

**Nice to have:**
-Knowledge in .NET Framework;
-Knowledge of the Healthcare industry;
-Experience in content writing;
-Experience with HubSpot.

**We use:**
SEO tools and approaches, Google Ads, Google Analytics and other Google analytical tools, Google Search Console, Google Optimize.

**Our benefits:**
-Professional and career growth promotion;
-Competitive salary;
-Paid vacations and sick leaves;
-Medical Insurance (partial compensation);
-Flexible working hours;
-Regular corporate social activities;
-Regular technical training in our office;
-English courses;
-Gym, etc.