Position: Lead Generation Specialist
Company: Konica Minolta Ukraine
Category: Marketing
Experience required: 3y
English level: upper
Published: 2021-07-01T00:00:00+03:00

Join the inspired team for telling the Konica Minolta story and promoting our brand locally in the strategic areas of Intelligent Connected Workplace and Professional Printing

**What will you be doing?**

Work with the sales team to develop and execute overall cold and warm outreach strategies by audience and segment
Collaboratively create campaigns and sequences that effectively utilise the cold and marketing databases
Own the email campaign plan and schedule
Lead the adoption of lead nurturing programs
Implement Marketing Automation-CRM system integration with the support of the IT teams
Maintain the quality, performance, integrity and security of the CRM marketing database
Ensure Marketing-CRM records are maintained, up-to-date and processed in line with current data (GDPR) standards
Manage all aspects of Marketing-CRM data acquisition, upload, cleansing, validation and reporting
Ensure marketing team adheres to database policies, practices and protection regulations
Maintain systems documentation, including data standards, procedures and definitions
Establish KPI's and track campaign performance
Generate regular reports of lead status at each stage of the funnel
Be the internal evangelist and expert for cold outreach and social selling and encourage "best practice"
 
**Who are we looking for?**

Minimum 3 years' experience in email marketing or lead generation, ideally in a B2B environment
Strong experience using any email marketing platform
Excellent project management skills
Data-minded and results-focused with experience in measuring impact
Hands-on experience in maintaining an accurate customer and prospect database, merging and deduping acquired data and strategically analysing data
Has a problem-solving attitude and is used to working to tight deadlines
A pro-active individual who is highly collaborative and able to work with stakeholders of all levels
Strong English language skills, both written and verbal
Experience in using LinkedIn Sales Navigator and LinkedIn automation tools will be an advantage
 
**What can Konica Minolta offer you?**

Benefits package, including medical and accident insurance
Employment and all social security according to Ukrainian labour law
Corporate mobile connection
Incentives according to the corporate bonus scheme
Ongoing professional development
Visible, exciting work supporting sales of cutting edge technology and workflow solutions