Position: Business Intelligence Analyst
Company: Українська Кадрова Група
Category: Business Analyst
Experience required: 3y
English level: upper
Published: 2022-06-01T00:00:00+03:00

The Business Intelligence Analyst is responsible for helping the company leverage
data and identify opportunities for improvement, spot trends, as well as recognize
potential issues and offer solutions.
The mission of the Business Intelligence function is to
- Identify and translate market opportunities into actionable
recommendations to achieve company revenue profit target.
- To support Sales and Marketing in finding the right new customers, maximize
value of existing customers, and retain the most promising ones.
- Supporting the marketing campaign target setting process and measuring
the impact of campaigns and reporting to management
THE BI work is aimed to towards improving customer Acquisition, Retention and
Conversion while optimizing COA, LTV.
The ideal candidate is someone passionate about leveraging data to solve business
problems and is looking to be involved in all facets of a fast-growing company with
the opportunity to provide value in every conversation.
This person will report to the Managing Director and will work closely with
marketing to help define data needs and execute solutions to enable teams to
make better business decisions.
Key Responsibilities
- Researching, developing and implementing data-gathering methods

- Design, develop and implement data visualization dashboards to keep track
of important performance metrics for marketing and business-related for
customer and revenue growth.
o Using marketing, advertising, web &amp; app, and customer data from
various sources
o Connecting all sources of trackable data (Social platforms, Google
Firebase, Appsflyer, Hootsuite, Surveys, etc.)
o Using and developing data collection processes
o Reviewing and validating data
- Learning and fully understanding the customer journey and associated data
landscape.
- Analyzing and synthesizing all connected data.
- Identify areas of development for both marketing activity optimization and
business growth
- Contribute to data-driven decision-making processes for stakeholders by
taking part of creating &amp; maintaining weekly and monthly marketing and
business performance metrics
Job Requirements
- BA/BS in Engineering, Data Science, Computer Science, Mathematics,
Statistics, or related field
o If majored in an unrelated field; proven track record/professional
experience in the field is required

- 3+ years of experience in a similar role as a business or marketing data
intelligence expert role
- Advanced Excel Skills (including Pivot Tables, array functions, Power Pivots,
etc.)
- Experience with BI and data visualization tools (e.g., Tableau, Datorama, Data
Studio, Power BI, QuickSight or equivalent BI platform)
- Knowledge of digital marketing and experience with digital marketing data
points and sources such as; digital (PPC) advertising, web &amp; app and
customer data points and analytics tools/solutions/SaaS such as Google
Analytics (Universal analytics, GA4), Kissmetrics, Mixpanel, Hotjar, SEMRush,
Socialbakers (Emplifi), Firebase, Appsflyer etc.
- Experience with SQL, SQL servers and database queries and large data
sets(i.e: Big Query, MySQL Database, Microsoft SQL Server, Azure SQL Server)

- A self-starter, have demonstrated ability to influence stakeholders with data,
be comfortable with change and have a desire to learn new tools and
analytical techniques
- Excellent written and verbal communication skills are REQUIRED

Preferred Qualifications
- Experience in establishing and managing CRM systems
- Experience in delivering projects within an agile environment
- Ability to work independently with minimal supervision
- Knowledge of fintech trading platforms is a plus
- Knowledge of financial payment systems, KYC, and broker integration is a plus