Position: Digital Marketing Expert
Company: INSART
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2021-08-01T00:00:00+03:00

We have spent a few hours with the leadership team to work out this list based on who we want to join our team, so this is not just a copy-paste list from another similar vacancy:

**Requirements:**
- Experience in marketing and/or sales in IT at least 3 or more years;
- Strong experience in Inbound campaigns, content marketing, storytelling, SMM (primary - LinkedIn), email marketing, website building;
- Experience and deep expertise working with technology and software markets (any domain);
- Experience in data-driven optimization of marketing processes;
- Experience with up-to-date software tools for marketing process management (including data-driven analytics and decision making);
- Understanding of the B2B client journey and different approaches of optimizing it;
- Tools: LinkedIn, WordPress, MailChimp, Google Analytics, Google Workspace, Hubspot, Hubspot, Twitter;
- English - advanced level (both written and spoken), Russian, Ukrainian - native.

**Be a plus:**
- Experience in account-based marketing, brand building, influencer marketing, PR & media relations, SEO optimization, blogging, data visualization;
- Fintech and financial services knowledge and experience will be a plus;

**Responsibilities:**

Digital Marketing Lead/Expert will be responsible and accountable for:
- Inbound lead generation;
- Build INSART brand awareness as a strategic technological partner;
- Market research and provision of information to all the stakeholders;
- Marketing materials production to promote and sell INSART expertise;

We expect that the following activities will be performed, but not limited to:
- Plan, organize and execute marketing process to achieve company goals;
- Content marketing planning and execution, including content production and distribution;
- Software & technology solutions case studies production together with Technology, Sales and Service Delivery teams;
- Keep leads pipeline updated in CRM;
- Manage subscription lists and keep them updated and consistent;
- Market researches conducting, be aware of Fintech industry news, trends and situation;
- Constantly search and introduce new ways of achieving marketing goals;
- Manage and mentor our in-house marketing team;
- Act as a problem solver and driver to resolve critical issues and bottlenecks related to the marketing process;
- Collaborate and efficiently communicate with Sales, Service Delivery, Technology, HR, Recruiting, Finance teams to fulfil the overall company goals;
- Act as an INSART Brand Ambassador;
- Provide detailed statistics to the Leadership team on marketing performance;
- Collaborate within the Leadership team in the form of consensus decision making (CEO and heads of all departments);
- Report directly to the CEO (plan, results, lessons learned).

**We offer:**

We believe these are the few most important things we would like to offer for our future Digital Marketing Leader/Expert, let alone our friendly team and various cookies:
- Competitive fix salary plus bonuses based on marketing team performance;
- Opportunity to advance to Head of Marketing, and then CMO;
- Team of a senior content writer, graphic designer, content distribution expert, and market researcher in place to perform marketing activities;
- Joint collaboration with Sales and Technology team for client acquisition activities;
- Be a part of the Leadership team and participate in strategic decision making;
- WealthTech Club, Fintech CTO Club, Fintech Integration Marketplace as marketing tools;
- Full-time position (remote or hybrid mode);
- 4 weeks of paid time off (vacation) and paid sick leave;
- Health / medical insurance, including covid-19 covering;
- Paid training and educational programs.