Position: Digital Marketing Lead/Growth Hacker for Startup
Company: Investables Inc.
Category: Marketing
Experience required: 3y
English level: upper
Published: 2022-12-01T00:00:00+02:00

**Responsibilities**

Investables is a young, growing company. We are adding resources quickly, but this role is for someone who is comfortable not only with developing a customer acquisition strategy but also with rolling up their sleeves and executing on a day-to-day level in the trenches!

This will include, but is not limited to:

Creation of go-to-market strategies for brand new customer acquisition campaigns for our primary three product lines
Rapid campaign implementation
Monitoring performance metrics (CAC, LTV, Margin)
Directing the hiring of additional marketing employees and supervising their work
While offline and brand work will be required, the primary focus of this role will be on performance marketing (SEM, display, social, programmatic.)
Working with technology teams to rapidly spec and implement attribution requirements for deployment with campaigns for measurability
Management of our SEO optimization initiatives
Continuously analyze our unit economics and marketing performance (what worked, what didn't) and suggest a course of action

**Candidate attributes**

Is fluent in the principles of online user acquisition and unit economics: CAC, LTV, margin and attribution.
Pairs strategic planning ability with functional knowledge of launching and running campaigns in Google Ads, Facebook, and other programmatic platforms.
Enjoys a fast-moving environment where you can have an impact immediately.
Relishes the cut-and-thrust of problem-solving on a daily basis with a laser focus on acquiring users
Understands how to solve problems in a business infrastructure that is continuously evolving

Candidate experience

4+ years of experience in online performance marketing across multiple channels
Experience in leading a performance marketing team
Luxury industry experience is a bonus, but not essential