Position: Product Marketing Manager
Company: SKELAR
Category: Marketing
Experience required: 1y
English level: intermediate
Published: 2023-02-01T00:00:00+02:00

SocialTech is a product IT company where we recreated the venture capital world. As venture builder, we kick off and run startups with a focus on analytics, data, and machine learning.

We are loud about our business: eight projects, millions of users around the world, and a strong team of more than 400 professionals with deep expertise and ambitious goals. Our people are the most valuable asset, so we strive to build businesses together with top talents on the market.

But behind the scenes is the company’s enormous support of our state, especially as the war began. As IT leader, we use our expertise to fight the enemy. SocialTech also created the team responsible for providing The Armed Forces of Ukraine and volunteers with necessary ammunition and humanitarian aid.

If you have the desire to create breakthrough projects and share our values, we will be happy to see you in the SocialTech team!

Product: 
Imagine that you can get a quality professional consultation on any issue in one click. We are working on the platform that makes it possible.

Our star candidate: 
We are looking for a dynamic marketer who will bring not only discipline but also an innovative perspective to the role of Product Marketing Manager and who will be focused on the Activation & Retention flows of Howly products and other marketing features in backlog.

A deep understanding of Email Marketing (messengers, push notifications, SMS, and other channels of direct marketing) is essential, as the core purpose of this role is to work with the senior-lvl cross-functional team and plan main activities on the product with CMO and other marketing stakeholders.

What you'll do:
* 40% Strategy & Planning:
— Build Activation and Retention user flows via direct marketing and product communications (emails, push notifications, messengers, SMS, calls, etc.);
— Translate business goals and end-user needs into product features; communicate direction and product priorities to the Development team, other matrixed teams, and third-party partners;
— Identify goals, metrics, and analytics to determine product value, continually making recommendations and refinements to the product backlog based on learnings;
— Monitor research as well as the competitive landscape to recommend the best solutions and ensure that products remain or become best in class.

* 30% Delivery & Execution:
— Formulate tests and refine assumptions and hypotheses through user research and testing;
— Create, prioritize, and accept user stories; incorporate them into release planning;
— Identify pros, cons, issues, obstacles, dependencies, and value associated with features and enhancements;
— Participate in standups, iteration planning sessions, product demos, and retrospectives.

* 30% People:
— Foster collaboration with team members (Engineering, User Experience Designers, etc.) to drive value and collectively identify and resolve impediments;
— Advocate for the end user and stakeholder by empathizing with and understanding user needs and becoming the domain expert;
— Regularly work with the product team to continuously assess progress, disseminate lessons learned, and understand the next steps.

We're excited about you because:
— You’re experienced. You have 1+ years of experience working as a Product Manager and a proven track record in Email Marketing (1+ years) and other activation/retention channels;
Experience conducting competitive research and analysis;
Experience identifying goals, metrics, and analytics to measure product value;
Strong experience in A/B testing.
— You’re a great communicator. You have excellent communication skills and an uncanny ability to work cross-functionally with engineering, product, design, marketing, comms, support, and operations teams;
— You bias towards action. You like to build and ship - favoring practical choices, speed, and respect for sequencing. You focus on the things that matter and push back on things that don’t. You make deadlines for yourself, and you move fast;
— You’re scrappy and entrepreneurial. You thrive in fast-paced environments and are comfortable with not knowing the answer to something. You are willing to roll up your sleeves no matter what the challenge is;
— You enjoy your work. You love what you do, not because you feel you have to, but because you’re so excited to create something big for the world. Your favorite thing to do is to take on a huge challenge and pull it off;
— You care about doing the right thing. You value diversity and go out of your way to ensure others feel welcome. You enjoy hanging out with your teammates, have a low ego, and make the workplace more fun for everyone;
— You are a successful project manager with the ability to work quickly and with agility and flexibility and a problem-solving mindset needed.

Will be +:
— Experience with apps;
— Experience with Google Analytics, Tag Manager, and Optimize;
— Experience with Tableau;
— Experience with organic or paid traffic sources;
— Proven track record for user flow optimization.

The perks:
— A world-class team of T-shaped skilled professionals that share knowledge and support each other. We make global decisions together; local — everyone himself/herself;
— Market compensation that allows you to focus on work;
— Premium medical insurance;
— Free lunches and unlimited snacks;
— A training budget with opportunities to visit paid conferences, training sessions, workshops, etc.;
— A comfortable office at Podil — you won’t want to leave.