Position: Senior PPC Specialist
Company: DMarket
Category: Marketing
Experience required: 2y
English level: upper
Published: 2021-08-01T00:00:00+03:00

Roles & Responsibilities
- Fully assessing and understanding business objectives and translating those goals into a PPC strategy and action plan
- Plan, create, and manage PPC & Display campaigns across a variety of channels
- Delivering PPC campaigns to the most relevant and effective networks, based on analysis, monitoring, review and active decision-making
- Keyword research and management to optimize bids (add PPC keywords and negative keywords)
- Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
- Undertaking smart buying decisions to ensure maximum effect for a given online budget spend
- Perform daily account management of PPC campaigns (review expensive under-performing keywords and campaigns to ensure PPC domain does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics). Produce detailed analysis and reports of campaigns.
- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to the marketing and product team, analyzing trends, goals, opportunities, and other key performance indicators
- Stay on top of search engine and PPC industry trends
- Find ways to reduce risk of click fraud
- Collaborating with other marketing colleagues to ensure joint strategic marketing objectives align with paid ad activity
- Working with IT and web development teams to ensure there is a technical capability to deliver, capture and ensure the success of key aspects — such as landing pages, tracking codes and integration of analytics

Preferred Skills
- English upper-intermediate (B1+, B2)
- Advanced knowledge of Google Ads & Google Analytics
- Advanced knowledge of Microsoft Excel & Google Sheets
- Knowledge of Google Data Studio
- Strong attention to details
- Strong interpersonal & listening skills
- Excellent writing proficiency and content creation skills
- Creative Thinking
- Analytical skills
- Research and problem solving skills
- GTM & Facebook Business knowledge will be a huge plus
- Tableau, Power BI, R, or other data visualization software knowledge will be a huge plus

About project: DMarket is a new ecosystem where gamers, developers, and entrepreneurs can efficiently and securely evaluate and trade virtual items. We combine blockchain technologies and seven years of industry experience to open this multi-billion dollar market to the existing world economy