Position: Digital Marketing Manager
Company: Squro
Category: Marketing
Experience required: 2y
English level: fluent
Published: 2021-06-01T00:00:00+03:00

Our team has unique expertise in research, analysis, and product development. By relying on technical insights and a data-driven approach, we create disruptive future-defining innovations of the FinTech industry that remain our basis for success.

Since 2006, our product has earned the trust of customers from around 185 countries.

We are looking for a Digital Marketing Specialist, due to the team expansion.
Experience required:

— 2+ years of client acquisition digital marketing experience;

— Experience in a fast-paced digital agency / online business (such as e-commerce, online finance, or other online B2C company);

— Understanding of paid advertising, paid search, mobile media, affiliate marketing, display media, and sponsored content campaigns;
— Experience in working with budgets from 20k USD.

— Experience in user acquisition in Asia, LATAM, South Africa, Europe;

— Good understanding of conversion funnel performance and its analysis;

— Skilled in building the most effective bundles of creatives/pre-landing & landing pages;

— Proven analytical and quantitative skills including a strong understanding of online marketing metrics.

— Experience with Google Analytics or other web analytics tools;

— Strong proficiency in MS Excel (and proficiency in SQL highly desired);

— Advanced negotiation skills, the use of various 'negotiating levers'. Skills in bargaining in the direction of decreasing rates without losing the quality of traffic;

— Advanced English level both verbal and written.



Will be a plus:

— Experience with RTB / DSP;

— Experience in working with different tracking systems (Voluum, AppsFlyer, etc.)

— Experience of working with FinTech sphere;

— Experience in cooperation with remote/foreign employees.



Responsibilities:

— Develop the strategy of online acquisition across all digital channels, including social media;

— Continuously analyze and plan result outcome relevant campaigns to meet all preset KPIs;

— Plan annual, quarterly, and monthly budgets and manage forecasts;

— Provide dashboards and analytics for each online channel;

— Identify and deliver new opportunities and innovative campaigns/approaches;

— Lead the negotiations with a digital agency and continuously monitor their performance;

— Continuously monitor the quality of traffic;

— Coordinate with the affiliate management team