Position: Head  of Marketing
Company: Program-Ace
Category: Marketing
Experience required: 5y
English level: upper
Published: 2023-01-01T00:00:00+02:00

Program-Ace is looking for an Head of Marketing (Metaverse and Training/Simulations) 5+ years of experience.

Skills and Qualifications:			
• 5+ years of prior experience in a similar role or Team Lead\Senior Marketing Manager in a software outsourcing company;			
• Experience in the promotion of IT Outsourcing companies in the Europe and US;			
• Experience with AB Marketing;			
• Experience in the promotion of IT Consultancy services and IT Solutions is a big plus			
• Experience in building effective marketing strategies;			
• Proficiency in optimizing and executing SEM, SEO, Facebook Ads, Twitter Ads, Google Ads, LinkedIn Ads, Quora Ads.;			
• Solid knowledge of digital analytics tools (Google Analytics etc)			
• Hands-on experience in building a global content-driven inbound marketing machine, generating leads into the funnel across practices and regions;			
• Leadership skills with the ability to set and prioritize goals;			
• High goal orientation and excellent communication skills;			
• Open-mindedness, curiosity, and strong problem-solving skills;			
• Upper-intermediate level of English.			

Responsibility:						
• Deeply engage with the sales channels and know their capabilities, limitations and current competitive issues;						
• Analyze customer, prospect and campaign data to identify future marketing opportunities and focus for campaigns;						
• Oversee the creation and management of content for publication;						
• Analysis of the market, audience, and competitors						
• Work to increase the number of quality leads while adhering to the marketing budget						
• Develop and implement marketing plans to support sales and overall business objectives						
• Digital Marketing Management						
• Define and report on key department KPIs/metrics 						
• Recommend ways of improving efficiencies across the marketing department.