Position: PPC manager
Company: SevenPro
Category: Marketing
Experience required: 2y
English level: upper
Published: 2022-02-01T00:00:00+02:00

**About project**
Our client is an AI company, which is led by veterans with multiple Exits behind them in the field, working with a team of amazing people that aims to unlock Natural Language Processing (NLP) for everyone. In today's world, everyone should have access to the insights hidden in the sea of textual information generated every day. To make this possible, we are developing the next generation of NLP APIs, a technology that equipped state-of-the-art AI models with common sense and a human-like understanding of natural language. With us, everyone can harness the benefits of our data-driven world regardless of the technical expertise one might have.

**Your area of responsibility**
Developing, implementing, and managing media buying efforts in order to drive developers from Google AdWords, Stackoverflow, Reddit, Twitter, Facebook, LinkedIn, etc.
Tracking:
Implementing tracking solutions
Tracking visitors, signups, sales, conversion rates, CPC, CPMs, etc.
Planning and strategy:
Targeting the relevant audience
Performing competitive analysis
Performing keyword, searching query, and quality score analyzing
Media buying:
Developing campaigns and managing media buying
Implementing ad copy tests to produce optimal click-through and conversion rates
Managing budgets to ensure proper allocation in accordance with goals
Optimization:
Monitoring, measuring and optimizing media buying and landing pages
Adjusting bids for keywords, campaigns, etc.
Suggesting changes to ad copy, & creative, and implementing changes once approved
Improving quality score of the campaigns by increasing relevancy of the keywords within an ad group & with the corresponding ads & web pages
Controlling CPC by improving campaign quality score
Meeting CPA, signups & sales goals
CRO:
Testing and playing – A/B test and optimize the activity, over and over again
Analyzing product onboarding and conversion funnels
Reporting:
Provide managerial reports, presenting ROI and constant optimization

**Skills and requirements**
Smart, quick learner, with strong drive and sense of ownership
At least 2 years of hands-on campaign management experience (PPC)
Strong analytical skills
A genuine love for technology and staying on top of a rapidly changing industry
Excellent English
Attention to details
Know your way around Google Analytics & Excel