Position: Marketing Manager
Company: FrontRunners
Category: Marketing
Experience required: 2y
English level: upper
Published: 2022-09-01T00:00:00+03:00

Our mission is for all women to glow more with less

We are constantly growing and exploring new markets, especially in the South East Asia markets and we look forward to working with more exciting and motivated talents to help grow our business!
The Opportunity

-You are a creative person and have a strong passion for skincare and makeup
-You have good knowledge about the beauty industry and are always looking for the latest trend and the most effective skincare products that can help improve your skincare routine
-We are looking for someone who is able to bring in her knowledge and experience in the performance marketing industry (E-commerce) and also help to effectively market our brand to our target audience through the various social media and advertising channels

What you will be focusing on:📌

-Acquisition: Drive targeted audiences to relevant channels to acquire new members in a cost-efficient way (Sales)
-Performance team Management: Manage performance marketing team to develop, implement, and monitor strategies to drive new acquisitions on all channels (SEM, SEO, Programmatic, Retargeting, Affiliates)
-Performance-led Planning: Work with the Brand team to ensure an integrated approach to overall media investment, maximizing brand awareness and campaign visibility in the online domain with the right channels and media mix
-Audience Management: Lead audience targeting and segmentation strategy across key channels (Social, Programmatic, Search) and across the funnel from Awareness to Purchase.
-Measurement: Track and maintain performance framework and benchmarks to measure the effectiveness of digital media and gather insights continuously to build best-in-class practices. Work with Analyst to build reports and provide analysis to give stakeholders a clear view on the media channel performance and ROI's
-Technology, Infrastructure: Lead overall martech/adtech matters. Identifying new opportunities/partners to drive business objectives with a test-and-learn approach. Build relationships with key business partners (Facebook/Google/Tiktok)
          -Trend Analysis and Product Research - Constantly update and understand the latest trend in the Skincare and Beauty industry and work closely with our Head of Product to create winning products

Your profile:🔎

-Bachelor’s Degree in a relevant field
-2 - 4 years experience in performance media or direct response marketing
-Strong focus on customer acquisition and managing performance marketing channels
-Hands-on experience with media trackings & web analytics tools such as Google Analytics, Google Tag Manager, and the general technical landscape.
-Demonstrated ability to deliver results on a timely-basis
-In-depth knowledge of performance campaign execution in Programmatic Display, Paid Social, Paid & Organic Search with special focus on Google, Facebook, Tiktok, and Affiliate networks with a proven track record of successfully executed campaigns