Position: Retention specialist
Company: urlmarketer.com
Category: Marketing
Experience required: 1y
English level: upper
Published: 2021-03-01T00:00:00+02:00

Retention manager’s responsibilities:
- Creating and managing life cycle journeys across conversion, new customer, churn prevention and reactivation stages
- Request and manage content requests for banners and email communication
- Manage improvements of the segmentation across behavior, preferences, and risk
- Audit and approve email marketing campaigns before launch
- Propose planning and briefing to evaluation, reporting & optimization
- Manage and execute onsite, email and other channels used to push casino campaigns
- Segmentation of the database to optimize player retention strategies
- Ensuring that new promotions and features are communicated to the player base at all levels.
Requirements:
- Min 1 year of experience in a similar position
- Knowledge and experience in a mass mailing
- Experience in creating and executing promotional plans, and monitoring their success
- Strong analytical skills
- Creative thinking