Position: Product Marketing Manager for Gemini 2
Company: Macpaw
Category: Marketing
Experience required: 2y
English level: upper
Published: 2020-10-01T00:00:00+03:00

We are looking for an experienced, result-oriented Product Marketing Manager to join our Gemini 2 Team. If you want to work in a brand new team and drive our product’s progress directly — this position is a great fit for you.

Gemini 2 is an intelligent duplicate file finder for macOS. Smart algorithms, slick design, and award-winning interface brought us to the comfy state that is called “success”, and we enjoyed it a lot! 6 years of history taught us to celebrate our wins and not chillax for long, that is why we are ready to dare and develop the new version. Now we are gathering the team of professionals who will work together on this challenge.

**Responsibilities**
- Develop and execute Gemini 2 (and the next version of the product) marketing strategy
- Perform market research to understand trends, gaps and growth opportunities
- Own and manage marketing planning and budgeting to provide accurate and predictable growth
- Collaborate with marketing peers to execute product-specific marketing campaigns and product features launches (SEO, PPC, Email Marketing, Content Marketing, PR, SMM)
- Oversee the creation of all marketing materials to articulate the benefits of our products to the world
- Measure and optimize the buyer journey as it relates to product feature adoption and usage (CRO)
- Own and manage marketing effectiveness to provide maximum ROI

**Requirements**
- 3+ years of experience in product marketing 
- Experience in effective planning, delivering and measuring marketing campaigns
- Practical experience in SEO, PPC, Email Marketing, Affiliates, Content Marketing
- Experience in validating product hypothesis, A/B testing
- Experience in product marketing for B2C SaaS products
- Upper-intermediate (or higher) level of English

**As a Plus**
- Experience in developing and executing successful marketing strategies
- Experience in B2C SaaS products with usage interval higher than a month