Position: Digital Marketing Specialist
Company: SolidBrain
Category: Marketing
Experience required: 2y
English level: upper
Published: 2023-01-01T00:00:00+02:00

We are looking for a Marketing Specialist to join our team. If you are an ambitious person who wants to develop professionally, we have a great opportunity for you to realize your potential.

We will expect you:

Market analysis (competitors, opportunities, potential customers & their demands etc);
Product presentations & other marketing materials preparation ;
Go-to-market plan conduction;
Hypotheses testing to improve current metrics;
To define the set of needed metrics with management and implement the dashboards for its tracking ;
Inbound marketing (content strategy);
Current user experience improvement in collaboration with the product manager and support team;
Managing PPC (paid campaigns), content marketing, SEO/SEM, re-targeting, email marketing, and social media ads etc;
Coordinate and manage content across all platforms and be hands-on in the writing/editing process;
Create training videos, explainers, sales webinars (scripts, content);
To define the most suitable PR activities (articles, interviews, awards, etc.);
Offline events (researching the ad tech industry and creating a calendar of events for the team);
To extend marketing team if more hands needed;
Develop a marketing strategy and budgets in order to deliver on commercial objectives, reaching new and existing partners;
Generate awareness across a wide range of B2B channels, including social, events, CRM, PR Lead business-to-business marketing (B2B) communications with partners;
Drive all B2B marketing activities in collaboration with the business development team;
Work with content manager to develop engaging content for website;
Develop social media content for B2B audience;
Identify and cultivate relationships with journalists;
Create materials and content to support sales efforts;
Identify new audiences and event opportunities (conferences, presentations, etc.).
Our ideal candidate:

Has 1+ years of experience in the position of a marketer or PR specialist in Software companiest;
Has excellent English ( both written and verbal);
Be ideological/active/result-oriented, has knows how to work independently (plan and implement strategies from A to Z);
Has experience in PR (outreach), content marketing and smm;
Be active/communicative/positive.

We offer:
Competitive salary
Flexible working hours
Cozy office and nice young team;
Vacation — 18 days;
Challenging tasks with great opportunity to level up your skills;
Good sense of humor;
Pizza party.