Position: Head of Marketing
Company: Northell
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2023-05-01T00:00:00+03:00

As the Head of Marketing at Northell, you will play a pivotal role in driving our company’s growth through the development and execution of strategic marketing initiatives. We are looking for a candidate with a growth mindset who is willing to take on the role of a long-term partner in our company’s future. You will lead a team of marketing professionals to deliver outstanding results in brand awareness, lead generation, and customer acquisition. In return, we offer a competitive salary package, complemented with bonuses tied to KPI achievement.

**Responsibilities:**
Develop and execute a comprehensive marketing strategy that aligns with Northell’s business objectives and targets.
Lead and manage the marketing team, fostering a creative and results-driven work environment.
Oversee all marketing initiatives, including digital marketing, content marketing, social media, SEO, PR, and events.
Collaborate with cross-functional teams, including sales, product development, and customer success to ensure a consistent brand message and seamless customer experience.
Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
Manage the marketing budget, ensuring the efficient allocation of resources and the maximization of ROI.
Analyze market trends, competitor activities, and customer insights to inform strategic decisions and identify new opportunities for growth.
Develop and maintain strong relationships with external partners, such as media outlets, industry influencers, and vendors.
Continuously improve marketing processes and best practices to stay ahead of industry trends and maintain a competitive edge.

**Requirements:**
— 5+ years of experience in marketing, with a proven track record of success in B2B marketing, preferably in outsourcing software development industry.
— Strong leadership skills and experience managing a high-performing marketing team.
— Demonstrated expertise in digital marketing, content marketing, and marketing analytics.
— Excellent communication, presentation, and interpersonal skills.
— Results-oriented mindset, with the ability to think strategically and make data-driven decisions.
— Familiarity with marketing tools and platforms, such as CRM, marketing automation, and analytics tools.
— A strong understanding of the software development industry and its unique marketing challenges.
— English language proficiency at a B2-C1 level.
— Ability to work well under pressure and manage multiple priorities in a fast-paced environment.

We're waiting for your CVs!