Position: Lead generation manager
Company: NetGame
Category: Sales
Experience required: 2y
English level: upper
Published: 2021-06-01T00:00:00+03:00

What We Seek:

- Bachelors Degree in Marketing or Communications-related field of study;
- Possesses knowledge and experience in the tenets of traditional and demand generation B2B marketing;
- 2+ years of in-depth knowledge and experience leading B2B demand/lead generation and direct response campaign strategy and execution; including email and direct mail marketing, lead nurturing, and marketing automation;
- Excellent written and verbal communication in English, interpersonal, and organizational skills;
- Highly self-motivated and able to prioritize and manage multiple tasks with varying deadlines;
- Able to work in a fast-paced environment while balancing strategic, tactical and analytical responsibilities;
- Is a team player with the confidence to present a professional and positive demeanor with internal and external customers;
- Able to take the lead and guide agency relationship and other employees when necessary;
- Experience with US market is a plus. 

Responsibilities:

Drive Marketing Qualified Leads: 
- Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices

 Integrated Campaign Development: 
- Execute an integrated mix of email, SMS, direct mail, digital, lead-nurturing and content marketing campaigns for lead generation, including emails, landing pages, calls-to-action and content.

 Lead Nurture: 
- Manage lead nurturing programs to accelerate prospect movement through the demand generation sales funnel.

Marketing Automation: 
- Ensure optimization of marketing automation best practices to attract and guide qualified leads through the sales process. 

Lead Generation Workflows: 
- Define lead flow processes and work with Sales team.

Reporting and Metrics: 
- Track and report on demand generation performance metrics, using this data to continually optimize campaign performance. Analytical and able to derive meaning from data through A/B testing and email/landing page optimization.
Other duties as assigned. 

What we offer

- Work on successful gaming products;
- Highly competitive industry which leads to rapid professional growth;
- Lack of bureaucracy, efficient workflow organization, and quick decision making;
- Internal and external education;
- Participation in thematic seminars and conferences;
- Convenient office location in the city center;
- Medical insurance.