Position: E-commerce brand manager (luxury/jewellery/clothes/nutrition)
Company: IT Web Studio
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2023-05-01T00:00:00+03:00

Responsibilities:

1. E-commerce Strategy: Develop and implement comprehensive e-commerce strategies to drive brand awareness, customer acquisition, and revenue growth. Identify and capitalize on emerging e-commerce trends and opportunities.
2. Brand Management: Maintain and strengthen the brand image and identity across all e-commerce channels. Ensure consistent messaging, visual aesthetics, and brand positioning. Collaborate with marketing and creative teams to develop compelling content and campaigns.
3. Website Management: Oversee the performance, user experience, and functionality of our e-commerce website. Monitor website analytics, optimise conversion rates, and improve SEO to increase organic traffic. Collaborate with web development and design teams to enhance the user interface and overall website performance.
4. Online Sales Optimisation: Analyse sales data and customer insights to identify opportunities for improving online sales performance. Develop pricing strategies, promotional campaigns, and product merchandising techniques to drive conversion rates and average order value.
5. E-commerce Partnerships: Establish and manage relationships with external e-commerce platforms, marketplaces, and affiliates. Collaborate with these partners to expand our reach, drive traffic, and increase sales.
6. Customer Experience: Ensure a seamless and enjoyable online shopping experience for customers. Monitor and respond to customer feedback and inquiries promptly. Implement strategies to enhance customer satisfaction, loyalty, and retention.
7. Competitive Analysis: Conduct regular research and analysis of the competitive landscape, staying updated on industry trends, consumer behavior, and best practices. Identify areas for improvement and recommend strategies to maintain a competitive edge.
8. Team Collaboration: Collaborate cross-functionally with marketing, sales, product management, and customer service teams to align e-commerce initiatives with overall business objectives. Provide guidance and support to team members working on e-commerce-related projects.

Qualifications:
- Bachelor's degree in marketing, business administration, or a related field (Master's degree preferred)
- Proven experience 2+ in e-commerce brand management, digital marketing, or related roles
- Strong understanding of e-commerce platforms, technologies, and best practices
- Demonstrated success in driving online sales and revenue growth
- Proficient in web analytics tools, SEO, and digital marketing channels
- Excellent communication and interpersonal skills
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Strong project management and organzational skills
- Creative thinker with a passion for innovation and staying ahead of industry trends