Position: Industry Leader/ Marketing Generalist
Company: Intellias
Category: Marketing
Experience required: 3y
English level: upper
Published: 2021-09-01T00:00:00+03:00

Following rapid growth over the last decade, Intellias invests into building even smarter and more scalable Marketing organization. Our ambitious growth goals for 2021 will define our focus on high-potential segments/geos/domains and the launch of the new high value service offerings. To facilitate these plans, we are looking for an Industry Marketing Leader. At this position you will be responsible for planning and executing integrated, cross-channel marketing campaigns based on the Intellias services portfolio, domain expertise and market trends in tight collaboration with Sales, Business Development and Delivery teams.

Responsibilities:

Shaping a marketing strategy for a specific segment and building Intellias brand authority and reputation within it;
Developing value propositions through deep understanding of business needs, pain points, and goals of potential customers;
Conducting industry research, trends analysis, and market segmentation;
Creating marketing plans including budget planning and execution management, as well as leads/revenue forecasting;
Setting up the priorities for functional teams (research, digital, content, promo) and collaborating with them to ensure predictable flow of leads within a particular industry segment;

Developing and implementing target account strategy to support account-based selling jointly with ABR-team

Developing, implementing and scaling pipeline generation and acceleration activities for specific, targeted segments jointly with sales;
Leading the strategic planning of the annual events calendar and working with the marketing demand generation team to execute the pre, during, and post event nurture and engagement activities

Cooperating with Delivery teams and Technology Office to build an ecosystem of business cases and presales materials.

Requirements:
Superior thought leadership and collaboration skills;
Ability to clearly present data to decision makers;
Strong analytical skills and a problem-solving mindset to succeed in a lean, results-driven, and fast-paced environment;
At least, Upper Intermediate level of English. German would be a plus.
Higher Education: Bachelor’s Degree/Master’s Degree