Position: Media Buyer
Company: TBI Pro
Category: Marketing
Experience required: 2y
English level: upper
Published: 2021-09-01T00:00:00+03:00

TBI Pro is looking for Social Medial Buyer to generate sales on the E-commerce platforms (the company's websites, Amazon, Walmart, Wayfair, other) through the key social media networks. Media Buyer will manage high-budget Facebook and other social media networks ad campaigns for the US market.
This role is heavily reliant on creativity and the ability to use data to make decisions. Specialist will monitor budget and adjust bids to gain better ROI, Track KPIs to assess performance and pinpoint issues.

Report:
To Channel Manager

Duties/Responsibilities:

Manage full cycle of advertising campaigns: plan, run, optimise in accordance with KPI
Monitor, analyse and report campaign performance
Come up with hypothesis, prioritise ruthlessly and run lots of experiments
Work closely with designers to create new ad creatives: brainstorm, generate ideas, test ad creatives, analyse metrics, bring insights & ideas to the table
Know Facebook and other social networks ads in details, keep track of new features
Know the product –B2C sales
Identify new opportunities on the market: partners, platforms, optimisation techniques

Required Skills/Abilities:

Thorough understanding of the Internet world and its business measurements (CPM/CPA/CPI and other KPI's)
Hands on experience with Facebook and other social networks
Experience working with Twitter, Tiktok or LinkedIn- advantage
Excellent analytical, organizational, and interpersonal skills
Highly motivated, energetic, result oriented person
At least 2 years experience developing concepts
Experience working with dev, content, and design to create and adapt marketing materials
Proficient in MS Office (particularly Excel)- must
Excellent communication skills

Key KPIs:

Social networks sales Performance (USD) and Increase rate (%)
Return on Sales (ROM, ROAS)
Budget compliance (% over/undercut)

Education and Experience:
BSc/BA degree
Proven experience as a targeting specialist/ media buyer- at least 2 year
Fluent in English and second language (Russian, French, Spanish preferred)

Recruitment Process:
-Send your resume
-Interview with HR and Channel Manager
-Interview with CMO
-Offer from TBI Pro