Position: Senior Search Ads Specialist
Company: Firehunt
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2023-08-01T00:00:00+03:00

Join a dynamic and innovative company at the forefront of personalized 3D engraving and glass printing. We specialize in creating unique and customized gifts using cutting-edge laser technology. Be part of a team that transforms images into stunning 3D engravings on glass, offering customers a truly memorable and personalized experience. Explore your creativity and contribute to the creation of exceptional products.

Our client is seeking a Senior Paid Search Specialist who knows everything about PPC advertising, including how to set it up so that it brings more customers. Are your best days cracking a challenging campaign and having it break through to consistent success? Do you enjoy looking at other Google Ad campaigns you don’t manage to discover new insights? Do you like creating new “tests” and seeing how they perform, with a high level of passion to consistently be upping your campaign’s performance? Are you highly motivated to keep learning, growing, and building mastery within Google Ads? If this sounds like you, write to us to discuss the position!

**Responsibilities:**
- Must be able to create, maintain and optimize campaigns in Google Ads that meet performance metrics. This includes creating content using and improving daily & weekly management processes.
- Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs.
- Able to perform in-depth audits of underperforming campaigns to identify opportunities for improvement so they are reaching our performance targets.
- Implement, monitor, and optimize PPC campaigns based on performance data and keyword strategy development.
- Successfully plan, create, and manage PPC campaigns across a variety of channels, clients, and industries (YouTube).
- Work on Google Sheets (data formatting, pivot tables, etc.).
- Grow advertising-driven sales on key website platforms.
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients, analyzing trends, goals, opportunities, and other key performance indicators.
- Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign is within weekly and monthly ad spend budget, maintain Quality Score, impression share, and other important metrics).
- Work within a given budget and timeframe to assist in generating sales momentum at key times.
- Track budget spending, pivot appropriately, and proactively make budget adjustment recommendations.
- Communicate end-of-campaign reflections and apply learnings to improve future efforts.
- Stay on top of search engine and PPC industry trends.


**Skills & Experience:**
- Experience working in the USA market is a must.
- 5+ years of experience in search PPC adverstising (5+ years with Google Ads (search & display), 2+ years of experience with Bing & Yahoo ads).
- 5+ years in e-commerce.
- Ability to build and execute search ads strategy based on the company’s goals.
- Knowledge of how to set up and manage campaigns on all levels (campaign planning to ad creative).
- Expertise in managing Google Performance Max campaigns.
- Knowledge of managing product feeds in Google Merchant Center using supplemental feeds for product offering optimization.
- Understanding of how paid search algorithms work.
- Knowledge of how to run a/b tests.
- Experience launching ads on YouTube.
- Ability to master Google Ads Reporting & Google Analytics to analyze advertising efficiency (knows how to use standard reports, custom reports, segments, etc.).
- Advanced user of Google Sheets (data formatting, pivot tables, etc.)
Knowledge of how various attribution models work, as well as their pros & cons.
- Experience with Google Search Console is a plus.
- Experience with Klaviyo is a plus.
- Analytical mindset (able to make decisions based on data and calculate and interpret main ads KPIs (CPC, CPM, CTR, conversion rate, CPO, CAC, AOV, ROAS, etc.).
- Demonstrates understanding of the company’s business and products to advertise shopping opportunities in the best way.
- Ability to define the scope of work based on the company’s vision, goals & priorities.
- Ability to iterate fast to reach an optimal level of ad optimization in a reasonable time frame.
- Excellent written & verbal communication skills.
- Self-motivated with an enthusiasm for the DTC & Advertising industries.
- Critical thinking and problem-solving.
- Goal-oriented with a positive attitude and high energy.
- Ability to follow directions and deliver high-quality work with attention to detail.
- Confidence and leadership skills.