Position: Product Marketing Director
Company: Mindojo
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2021-05-01T00:00:00+03:00

Job Description
This is a remote position.


Mindojo is developing a self-evolving, adaptive AI platform for personalized education. Our products are already being successfully used to deliver market-leading courses by some of the world’s top media brands such as Bloomberg LP. We’re building a team of experts passionate about making a world-changing impact through our upcoming line of products.


In the Director of Product Marketing role you will create and execute the marketing strategies for our various upcoming products, optimize the different channels, lead new initiatives to drive the company’s goals, all while upholding the reputation of the company and its partner brands .


We have a brilliant team of content experts who create unique non-linear learning content, and we’re on the way to disrupting the global education market. On our platform, students are constantly engaged in personalized dialogue with our AI private tutor, far surpassing the efficacy of existing resources (textbooks, video or classroom lectures, and various e-learning products).


We offer a full-time contract for a remote Director of Product Marketing. You can work from wherever you wish and the work schedule is very flexible.

Our culture

We believe in minimum bureaucracy and maximum creative freedom. Our team members enjoy plenty of autonomy and are measured mostly by their actual deliverables. We work hard (who’s not familiar with healthy deadlines?) but are happy knowing that our efforts will help improve the lives of many and help the global economy at large. We love people who can approach problems from different angles and who are comfortable asking tough questions and proposing innovative solutions. We aren’t afraid to switch to new technologies as soon as it makes sense, and as a consequence, much of our stack is always at the cutting edge. We’re continuously looking for ways to improve our processes, and everyone’s suggestions are heard and considered on their merit, not based on seniority.


Requirements

At least 5 years of successful experience in the digital marketing sphere that can be confirmed by certain results: audience growth, conversions increase, or similar

Proven experience in formulating marketing strategies for technology-based product companies or start-ups.

Experience creating and executing high-impact multi-channel marketing campaigns across digital and offline channels (advertising, web, social, email, in-product, etc.)

Deep understanding of marketing fundamentals: lead generation, A/B testing, retention, conversion funnels, segmentation, positioning.

Practical experience in calculating of ROMI, CAC, LTV, CPL, CRO for each campaign

A test-and-learn mindset, with the DNA of rapid experimentation

Hands-on experience working with analytics to ensure results-driven marketing

Ability to prioritize and work independently on several tasks simultaneously

Hunger for growth and obsessed for improvement

Strong work ethic and ability to adapt quickly

Excellent communication and people skills

Fluent English, oral and written, is a must


Bonus points for:

Education/EdTech Experience

Master’s degree in Marketing, or similar



What you will be doing:
Lead the marketing strategy, planning, execution, and optimization across existing and new products

Determine packaging and pricing of our products that aligns with go to market and competitive strategy

Determine KPIs for the marketing department, track them and make evidence-based decisions

Manage budget, allocation to different marketing channels, and ROI

Closely work with product managers and designers to optimize conversion and ongoing use of our product

Launch and test new initiatives

Analyze results and convey them to management

Monitor volumes and market shares, industry best practices, and competitors developing action plans as required

Work with partners, blogs, and influencers to drive acquisition

Set the direction for the company’s branding, messaging, and voice



Benefits

Competitive compensation including a meaningful stock option plan

Talented and friendly colleagues

Ability to work from home/anywhere in the world

Company-sponsored international retreats and educational programs (once the pandemic situation eases) 

A chance to play a key part in revolutionizing education worldwide


We’re looking forward to receiving your application and going over this position with you.


The Mindojo Team