Position: Content Manager
Company: Akvelon
Category: Marketing
Experience required: 3y
English level: upper
Published: 2023-04-01T00:00:00+03:00

We invite you to join our team as a content manager that is experienced and talented in building engaging content marketing funnels, targeted at B2B professional services buyers, especially in the custom software engineering/development sector.

The content manager will work closely with the Head of Marketing, Chief Revenue Officer, and Leadership team, to build advanced content funnels aimed to attract new customers. The content manager will manage our Company’s team of content creators, designers, and website developers, to build and constantly improve the content marketing lead generation machine.

Our ideal candidate:
• Has proven experience in building content plans that are targeted to reach, engage and convert target customers: from topic research to prioritization, content funnels and content plans building, to executing the plan and funnels setup
• Has proven experience in building and successfully launching/optimizing omnichannel content marketing funnels: from blog posts that attract organic and referral traffic and social posts that drive traffic and engagement to multi-level retargeting ads that drive target audience through the funnel and ultimately convert them into buyers
• Has experience working with PR teams to make the most of the company’s content reach capabilities from the lead generation perspective
• Has strong experience in organizing webinars, podcasts, and round tables, and is a content repurposing magician
• Has strong expertise in SEO, SMM, website management, digital ads, web analytics, and conversion rate optimization, which enables managing cross-functional teams to drive ROI-generating omnichannel content marketing campaigns

Duties and responsibilities of the candidate:
• Matching our Company’s ICP with content plans and measurement plans to deliver return on marketing investment
• Orchestrating all the content marketing-related activities in the company, defining priorities and organizing flawless execution of them, from owning the whole website content to making sure that each pitch deck is a top-notch content experience
• Organizing the content effectiveness reporting infrastructure and working closely with the Head of Marketing to constantly optimize resource allocation and execution
• Managing the content marketing budget, including expenses on website development and PR activities, and optimizing it to deliver the highest ROI on an ongoing basis

Requirements:
• 5+ years experience in digital marketing and content marketing for custom software development or B2B professional services companies
• 3+ year experience in omnichannel marketing: mixing SEO, SMM, digital ads, PR, to maximize the content impact
• Good Knowledge of the US market
• Strong English skills, upper intermediate is a must, advanced+ is desired

Overlap:
• Till 11 am PST

Working conditions and benefits:
• Paid vacation, sick leave (without sickness list)
• Flexible working schedule: 8 hours per day, 40 hours per week
• Official state holidays 11 days
• Employee support program (Discount, Care, Health, Legal compensation)
• Professional growth while attending challenging projects and the possibility to switch your role, master new technologies and skills with company support
• Paid external training, conferences, and professional certification that meets the company’s business goals