Position: Email Marketing Manager
Company: Paymentop
Category: Marketing
Experience required: 2y
English level: intermediate
Published: 2023-03-01T00:00:00+02:00

**Key tasks and role: **
	•	To be responsible for all demand generation efforts by executing engaging campaigns, effective email marketing strategies to attend new clients and improve brand awareness. 

**The primary responsibilities:**
	•	Development email strategy while working with various areas of marketing and merchandising to increase sales, revenue and improve brand awareness;
	•	Implement an email roadmap based on overall life-cycle marketing with an emphasis on email campaigns to drive customer retention;
	•	Creating email testing strategies to increase ROI for the email program;
	•	Overseeing proper set-up, testing and deployment of email campaigns;
	•	Run complex A/B and multivariate testing across emails and journeys to determine incrementality and optimal sequencing;
	•	Overseeing management of email marketing calendars, lead email white listing & ISP relations, CAN-SPAM compliance, list scrubbing, etc, refine and continually improve email marketing processes both on the marketing and technical side;
	•	Oversee all trigger email campaigns and develop new personalized trigger campaigns;
	•	Deep dive different data streams to ensure correctness of targeting;
	•	Build sensitivity models to size opportunity and risk associated with proposed initiatives;
	•	Work with a team to craft a strategic vision and roadmap for automation;
	•	Leverage CRM data to drive a personalized and contextual experiences to increase customer retention;
	•	Drive continuous improvement across email KPIs including deliverability, engagement rates, conversion rates, opt-out rates, and revenue;
	•	Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learnings;
	•	Drive a customer first approach to all email experiences;
	•	Identify target audiences and align them to business objectives.

**Requirements & Skills **
	•	2+ years of email and/or direct marketing experience, preferred in Fintech;
	•	Proven experience in an email management function;
	•	Experience designing and implementing campaigns through an enterprise ESP;
	•	Experience with an email optimization and personalization platforms;
	•	Working knowledge of HTML for email;
	•	Data-driven and analytical thinking with strong ability to interpret and identify insights through data;
	•	Strong communication skills (verbal and written) with ability to clearly information;
	•	Knowledge on email best practices, technologies, and trends.


**🧠 We know that work requires a lot of effort. Every employee has to put himself or herself through a lot of mental stress 💪. That's why we try to provide the most comfortable conditions for quality work and proper rest.**