Position: PPC Specialist
Company: AIR Media-Tech
Category: Marketing
Experience required: 2y
English level: intermediate
Published: 2023-03-01T00:00:00+02:00

We are looking for an experienced PPC specialist for interesting international media projects.

**Who is AIR?**
AIR is a global Media-Tech company, the third-largest YouTube partner in the world in terms of traffic, and responsible for the development of more than 3,000 creators with an astronomical 20+ billion views each month. We’ve developed the largest ecosystem for creators on YouTube, Instagram, TikTok, and Facebook, with over 50 products and services.

**We:**
- Develop YouTube video creator channels
- Promote artists on YouTube
- Help digital-first creators earn more 
- Work with YouTube, Instagram, and TikTok
- Create advertising projects with brands and creators
- Set trends in the world of YouTube

We're looking for someone who shares our values, has some level of expertise, and desires to be the best in their business. This person loves to delve deeply into the business at the client level; is flexible and focuses on measurable results. Rather than just doing the work, the person should base their decisions on data and numbers and be able to give feedback.

Based on these values, we strive to fulfill our mission — to create the most advanced products that develop creators and brands and influence the creation of content that changes the world.

**Responsibilities:**
- Set up, launch, and optimize paid advertising campaigns (YouTube, Facebook, Instagram, Google Ads, Tik-Tok, Twitter, etc.)
- Participate in the development and implementation of performance strategies for digital campaigns, form sales funnels.
- Plan and post in media channels for PPC promotion of AIR brands/services (including international markets).
- Conduct hypothesis testing (A/B testing) in order to improve the performance of advertising campaigns.
- Give recommendations on creatives based on the study of the target audience and its interaction with the advertising platform.
- Analyze, look for new channels to attract targeted traffic (Preparation of technical specifications for setting up web analytics).

**Why should we choose you?**
- Do you have at least 2 years of experience as a PPC Manager.
- Google AdWords, Yandex Direct, Facebook, TikTok, Twitter, Reddit, Snapchat are not scary words for you, but tools that you are not familiar with.
- Have experience with Facebook Ads; DV360, GTM.
- Experience with large projects and budgets.
- Expert in Excel and Data Studio.

**Advantageous experience:**
- High expertise in YouTube.
- Experience in foreign markets.

**Company values:**
- Exceptional expertise - striving to be the best in your field
- Delve deep - delve into the client's business at the client level
- Flexibility - accept change as an integral part of the business
ROI-oriented - focus first on income growth and reducing costs, then everything else
- Data-driven - data-driven assumptions and decisions
- Appreciation - feedback and recognition - the ability to notice, evaluate, encourage, note, and make adjustments.

**The Benefits: **
- Competitive Salary
- Quality health insurance
- Remote work and flexible schedules
- Employee Assistance Program (EAP)
- Professional Development
- Casual work environment
- Social projects for the soul
- Unlimited growth potential and all of YouTube at your feet!
- Great work environment with a team of exceptional people who know everything about the world of online video
- An endless number of exciting success stories and a team of professionals who burn with ideas and achieve impressive results

Do you want to be involved in outstanding projects? Send us your resume.

If we feel you could be a good fit, we will contact you soon!