Position: Digital and Demand Generation Lead
Company: Competera
Category: Marketing
Experience required: 3y
English level: upper
Published: 2020-01-01T00:00:00+02:00

Competera uses Big Data and Deep Learning to change the way retailers do pricing. We are known for both cutting-edge math ‘under the hood’ and for deep expertise in the pricing domain. We are now looking for a Digital and Demand Generation Lead who is going to own digital marketing delivery and help us grow worldwide, starting from the UK.

What you will do:
Lead the digital marketing unit and build a predictable demand generation funnel we can rely on
Optimize global investments across a full portfolio of digital channels and nurturing campaigns to grow the velocity of qualified requests monthly with a focus on LTV growth and ROAS
Manage SEO and SEM teams to deliver as much MQL and SQL as possible
Grow our CR% ratios: focus on Competera web experience and the way we create an online journey for the future customers
Develop the multi-channel customer acquisition strategy, and deliver it with Campaigns, Content, SEO, SEM, Product Marketing and Website teams
Dive deeper into the understanding of our audience, and their buyer’s journey
Own the inbound metrics and pipeline goals to align them across Competera

Starter-kit needed to join the board:
3+ years of performance/demand generation marketing: SEO-driven content marketing, paid acquisition channels, and multi-channel campaigns, preferably in B2B SaaS environment
Business savvy, able to demonstrate leadership, and a track record of “get it done”
Flexible attitude towards the ever-changing startup environment
Quantitative analytical skills
Proficiency in Google Sheets, Excel, HTML/CSS
English - Upper-intermediate+

Pleasant extra:
Experience with Salesforce

You’re gonna love it, and here’s why:
Meaningful work in an agile team of marketing dragons
Want to learn? Competera loves that and is eager to cover 60% of your training/courses fee
Working hours that adapt to your biorhythm + remote workdays
Fair payout with regular performance-based reviews
Pet-friendly office in a 10-minute walk from Lukyanivska subway station
Paid vacation & sick leaves (20 business days each) + 15 days off
Paid balanced lunches and a kitchen fully-stocked with fruits & snacks
Corporate and sports events: we climb mountains, run marathons and simply have fun :)

Let’s price the world together!