Position: Executive Marketing Manager
Company: Openware
Category: Marketing
Experience required: 5y
English level: upper
Published: 2020-10-01T00:00:00+03:00

**Responsibilities:**
- Provide meaningful results; become a part of an open-source driven and minded community.
- Provide input to and set new and existing product development directions and priorities with CTO and CEO.
- Describe marketing goals and strategies. Set KPIs: mid-, and long-term.
- Provide continuous customer and competitor research and analysis in order to adjust/ influence product strategy and drive effective communication with the crypto community.
- Develop and own product message, positioning, and value proposition. 
- Work in close cooperation with the Sales and lead Marketing team. 
- Ensure a constant flow of inbound/outbound lead generation. 
- Collect and analyze the Sales feedback and help with the closing of opportunities. 
- Share the market feedback timely with the development team and executives. 
- Grow the company’s and product’s online/community presence. 
- Compose/update/review/edit content for the product’s websites, existing and new social media accounts, marketing materials. 
 
**Requirements:**
- Strong understanding of crypto/blockchain-related terms. 
- Understanding of the current trends. Heavy interest in crypto culture. 
- Fluency in English language is a must. 
- 7+ years of total combined experience in marketing. Served for at least 2 years at a blockchain-related software company in the last 5 years.
- 4+ years of experience in product marketing in the software industry, at least 2 of which in a high ranking position.  
- Knowledge of and successful launch of SMM, SEO, and PPC campaigns.
- Proven experience with running content and/or ad campaigns on platforms such as Reddit/Quora/Medium; Twitter/Facebook/Linkedin; Youtube, Google Ads.
- Understanding of Trello, Jira. Familiarity with Git.   
- SWOT analysis. 
- Past experience in providing community initiatives (webinar set up and promo, email newsletter writing, etc.).
- Strong stress-resistance and ability to mitigate distraction. 
- Commitment and preferring team-work over lone-wolf.
- Desire to take responsibility and gain autonomy. 


**We offer:**
- Working in the ever-changing, fast-moving, and unique business environment
- Challenging but interesting business problems daily
- International work environment with no/low-bureaucracy, lean organization
- Friendly atmosphere. 
- Mentoring and support from all colleagues
- Long-term employment with bi-annual salary reviews based on the performance results
- Full medical insurance
- Sport membership
- Flexible working hours (8:00 — 10:00 till 17:00 — 19:00)
- Ability to mix office and remote work or stick with remote only. 
- Office location: Business center Vector, Starokyivska St. 10G