Position: Analytical Lead
Company: Roket.us
Category: Data Analyst
Experience required: 3y
English level: intermediate
Published: 2022-03-01T00:00:00+02:00

As Analytical Lead, you will drive in-quarter and long-term business growth by improving customer measurement and attribution, and uncovering opportunities to grow customer business outcomes. You will lead all customer analytics, serve as the team’s measurement and attribution expert, and measure and quantify the business impact of media recommendations.
Our customer sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.


Preferred qualifications:

- Experience using search engine marketing (Google Ads), website analytics platforms (Google Analytics and other measurement suite products), and brand analysis techniques (upper funnel analysis).

- Experience using SQL to extract and manipulate data or with other programming or scripting languages such as R or Python.

- Demonstrated analytical experience with marketing analytics, return on investment/financial modeling, and statistical analysis.

- Ability to analyze large data sets and translate them to actionable insights.

Responsibilities:

- Build/own customer relationships with media and analytics stakeholders, influence investment and measurement decisions based on risks and impact to their business, and lead customer-specific measurement plans that define a roadmap to improve customer's measurement and attribution maturity based on customer's biggest measurement and attribution gaps.

- Advise customers on experiments to demonstrate the impact of Google media (value of search) and design analyses that uncovers growth opportunities using products, market data, and platforms to improve media performance.

- Drive adoption of measurement and attribution solutions to better value Google and non-Google media, increase measurement maturity, and quantify business impact of media recommendation based on customer business objectives and craft recommendations to lead to customer action.

We offer:

- Remote opportunity.
- Compensate for 10 sick leave and 18 work vacation days.
- Flexible schedule.
- Compensation for the purchase of equipment.
- Compensation for training and certificates.

The probationary period is 3 months.

I will be glad to tell you in more detail if the vacancy interested you :)