Position: Email marketing manager
Company: Continuum
Category: Marketing
Experience required: 2y
English level: upper
Published: 2020-10-01T00:00:00+03:00

Required skills

•  Experience in marketing 2+ years (email marketing at least 1 year)
• Understanding of email marketing best practices
• Strong organisational and analytical skills
• Strong experience with Google Analytics, HTML, Mautic, SendGrid, Litmus
• Experience in conducting A/B tests (emails/website)
• English proficiency level not lower than Upper Intermediate;
• Ability to demonstrate self-discipline to work independently without direct supervision.
• Ability to effectively communicate with both business and technical teams

As a plus

•  Experience in SaaS business
• Experience in product marketing/social media
• Result-driven — getting things done motivates you

We offer

•  Competitive salary;
• Opportunity to improve the process and implement your ideas
• Interesting projects and challenging tasks;
• Opportunities for self-realization, professional and career growth;
• Medical insurance, gym, paid sick leaves, etc.
• Regular evaluation and salary increase;
• Friendly and supportive company environment;
• English language courses;
• Various corporate events and activities;
• Comfortable working conditions;
• Yoga class, foosball & ping pong
• Free coffee/tea;
• Snack bar.

Responsibilities

•  Manage email marketing strategy for the EU and US markets:
Analyze what we send vs. what we should be sending
Analyze how we send mail and optimize
Set up a performance monitoring and tracking systems (both technical and
operational)
• Develop documentation and road maps for email campaigns and A/B tests
• Develop and present email marketing reports
• Develop the onboarding system for users via email/notifications in close collaboration with Product Managers
• Optimize newsletters mailing process: Track, Analyze, Optimize
• Track e-mails performance and optimize frequency, times, creatives to maximize open and click-through rates

Project description

A high load project which is closely related to media and social networks (B2B).