Position: Digital Marketing Lead
Company: SpellRise Recruitment
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2021-10-01T00:00:00+03:00

**Digital Marketing Lead will be responsible and accountable for:**
●     Inbound lead generation;
●     Build company brand awareness as a strategic technological partner;
●     Market research and provision of information to all the stakeholders;
●     Marketing materials production to promote and sell company  expertise;
●     Plan, organize, and execute marketing process to achieve company goals;
●     Content marketing planning and execution, including content production and distribution;
●     Software & technology solutions case studies production together with Technology, Sales and Service Delivery teams;
●     Keep leads pipeline updated in CRM;
●     Manage subscription lists and keep them updated and consistent;
●     Market researches conducting, be aware of Fintech industry news, trends and situation;
●     Constantly search and introduce new ways of achieving marketing goals;
●     Manage and mentor our in-house marketing team;
●     Act as a problem solver and driver to resolve critical issues and bottlenecks related to the marketing process;
●     Collaborate and efficiently communicate with Sales, Service Delivery, Technology, HR, Recruiting, Finance teams to fulfill the overall company goals;
●     Provide detailed statistics to the Leadership team on marketing performance;
●     Collaborate within the Leadership team in the form of consensus decision making (CEO and heads of all departments);
●     Report directly to the CEO (plan, results, lessons learned).

**Requirements:**
●     Experience in marketing and/or sales at least 3 or more years;
●     Strong experience in Inbound campaigns, content marketing, storytelling, SMM (primary - LinkedIn), email marketing, website building;
●     Experience that will be a plus: account-based marketing, brand building, influencer marketing, PR & media relations, SEO optimization, blogging, data visualization;
●     Tools: LinkedIn, WordPress, MailChimp, Google Analytics, Google Workspace, Hubspot, Hubspot, Twitter;
●     Fintech and financial services knowledge and experience will be a plus;
●     Experience and deep expertise working with technology and software markets (any domain);
●     Experience in data-driven optimization of marketing processes;
●     Experience with up-to-date software tools for marketing process management (including data-driven analytics and decision making);
●     Understanding of the B2B client journey and different approaches of optimizing it;
 
**Skills:**
●     Efficient time management skills;
●     The creative mindset in solving non-typical tasks;
●     Team player and leadership skills;
●     Result-oriented and can be accountable for the results;
●     Expertise, professionalism, self-learner, and self-development;
●     Honesty and open-minded;
●     Flexibility and be able to adopt new approaches;
●     English - advanced;
●     Ukrainian, Russian - fluent.


**Benefits:**
●     $2300-$3000 per month gross plus bonuses based on marketing team performance
●     Opportunity to advance to Head of Marketing, and then Chief Marketing Officer;
●     Team of a senior content writer, graphic designer, content distribution expert, and market researcher in place to perform marketing activities;
●     Joint collaboration with Sales and Technology team for client acquisition activities;
●     Be a part of the Leadership team and participate in strategic decision making;
●     WealthTech Club, Fintech CTO Club, Fintech Integration Marketplace as marketing tools;
●     Paid sick-list;
●     4 weeks of paid time off (vacation);
●     Health / medical insurance;
●     Paid training and educational program.

Stages of interview:
1. HR interview
2. Interview with СЕО