Position: Head of Marketing B2B
Company: HRForecast
Category: Marketing
Experience required: 5y
English level: upper
Published: 2022-08-01T00:00:00+03:00

**Your duties:**
   **Strategy creation & implementation ** 

- Establishment of marketing strategies based on data analysis and forecasts (e.g. ownership of inbound lead generation processes, development of communication strategy, creation & implementation of campaigns, etc.)  
- Branding & positioning     
- Competitor monitoring & analysis  
- Analysis of the marketing channel performance and its optimization  
- Marketing budgeting & reporting 

    **Team management and coordination:   **

- Daily coordination of the marketing team incl. planning of the tasks for the week, control of the progress, reviews, approvals and similar  
- Regular feedback talks with the team members  
- Coordination of external agencies and suppliers

    ** Cooperation with other stakeholders:  **

- Regular exchange with other teams regarding the strategy, processes, and needed improvements   
- Manage and optimize processes and assets to enable the sales team (e.g. control the set up of sales materials, support by formulating of marketing key messages)  
- Co-working with lead generation team: coordinating the email chain creation, optimization of the inbound lead generation processes  
- Regular exchange with the CSM team to understand the current important topics and pain points of the existing clients and translating them into new content  
- Regular exchange with Product Development team to be updated about our new features and communicate them accordingly e.g. on the website  
- Exchange with Management to track the progress (e.g. our targets, number & quality of leads, number of clients, revenue, etc.)    
 
  **  Events & webinar planning  **

**Your profile:**
- Minimum of one year experience in a similar job role or at least 5 years experience in B2B Marketing (ideally,  in HR Tech or SaaS company) 
- Proven track record of success in building and managing remote teams 
- Very good knowledge of inbound marketing  
- Very good knowledge of marketing automation tools (especially HubSpot) 
- Knowledge of online marketing tools (Google Ads, Google Analytics, Hotjar, WordPress, Hubspot) 
- Experience in digital marketing (Website optimization, Google Analytics, SEO, Paid, Social Media Marketing, Email-Marketing)  
- Experience in media relations and PR 
- Knowledge of agile project management methodologies  
Hands-on mentality  
- Structured and organized style of working  
- Leadership skills 
- Stakeholder management  
- Strategic thinking  
- Analytical thinking  

Support the CSM and Sales team by planning of the events and webinars (communication with the hosts, assets preparation, communication about the events)