Position: Digital Marketing Specialist
Company: SupportYourApp
Category: Marketing
Experience required: 5y
English level: upper
Published: 2023-06-01T00:00:00+03:00

Do you love launching new products and impacting their scaling? What about AI? Our spin-off product team is looking for an experienced and technical **Marketing Specialist** who would apply best practices in B2B and B2C and wants to evolve using a cross-disciplinary approach.

**Product**: 
A solution created to automate support (text communication) for popular CRM systems using ML. The product is now in production.

**Team**: 
We already have an experienced CTO with a background in Data Science and Machine Learning, a Back-end developer, and a Machine Learning Engineer.

**Together we will**:
- Conduct market and niche analysis, and test hypothesis;
- Analyze the offer, competitors, product advantages;
- Develop, execute and optimize Ad campaigns on Social Media: lead generation, brand awareness and lead nurturing;
- Form effective strategies and analyze, optimize and scale PPC and advertising campaigns, conducting experiments and A/B tests;
- Control the budget and adjust expenses to get the best ROI;
- Track KPIs to assess performance and identify weaknesses;
- Grow together with the product.

**What you will need**:
- 4-5+ years of experience in digital marketing in the US/European markets;
- Experience in marketing of a technical product;
- Experience in both B2B and B2C segments;
- Passion for IT;
- Knowledge and experience with web analytics tools (Google Analytics, WebTrends, Google Tag Manager);
- Experience with PPC;
- Strong analytical skills;
- Upper-Intermediate / Advanced level of English and fluent Ukrainian;
- Creativity and attention to detail;
- Enthusiasm and leadership.

**Would be a plus**:
- Work experience in a digital agency;
- Experience with data analysis and reporting;
- Knowledge of SEO and digital marketing concepts;
- Experience with various platforms (Google AdWords, Bing, Facebook, LinkedIn, Twitter, etc.);
- Understanding of HTML and XML;
- In-depth knowledge of MS Office (specifically Excel);
- Excellent organizational skills;
- Analytical thinking and good knowledge of Mathematics.

**We offer**:
- Remote work in Ukraine or in a similar time zone;
- Cozy startup atmosphere with stability from a holding company;
- Compensation in USD;
- Adequate, friendly management and no bureaucracy;
- Plenty of interesting talks and communication with the team.