Position: Product marketing manager
Company: sonidoricoapps
Category: Marketing
Experience required: 1y
English level: upper
Published: 2020-02-01T00:00:00+02:00

## Who we are looking for:

- Passion for digital advertising;
- Entrepreneurial Mindset;
- 1-3 years of marketing experience in the tech world;
- Sufficient understanding of lead generation process;
- Sufficient understanding of main marketing metrics;
- Sufficient knowledge of product marketing management;
- Understanding of startup world and rules there;
- Solid knowledge of Google Analytics / Google Adwords / GTM/ Facebook ads/ Snapchat Ads/ Tiktok ads;
- Sufficient understanding of SEO concepts;
- Basic understanding of UI/UX concepts;
- Strong analytical skills and ability to make data-driven decisions;
- Strong eye for all things creative (creative management, A/B testing etc);
- Self-motivating and self-starting: proven track record in personal initiatives;
- Creative thinking and experience in close cooperation with product and design teams;
- Strong written English B2+;

## Good to have:

- Experience in working with tech startups from the USA
- We’ll teach you how to use all of the necessary tools. The most important thing is your mindset (!), desire to generate ideas, and come up with solutions to given tasks.

## Key responsibilities:

- Work on lead generation strategies
- Work on the marketing consistency (website, app, landing pages)
- Dig deep into campaign and app store performance data to identify opportunities for improvement and spend optimization. Be prepared to test quickly and often!;
- Monitor ad spend across top ad channels (led by Facebook or Snapchat);
- Use data to develop strong hypotheses, independently solve problems and provide actionable insights;
- Deliver product marketing analysis and make asset recommendations to optimize performance through rapid, data-driven iteration and A/B testing;
- Closely cooperate with product, design dev teams to directly influence the product, its performance and strategy.
- Optimization of Facebook, AdWords, and CPA networks advertising campaigns;
- Searching for new opportunities of driving traffic;
- Work on trackable KPIs and analytics reporting and optimization of conversion costs;
- With your thoughts, our business will reach new heights and will make our users even healthier, sportier, happier and better.

? We’ll be glad to hear from you and meet in person to answer all your questions and give more details about the position.