Position: Senior Digital Marketing Manager
Company: Genome
Category: Marketing
Experience required: 1y
English level: fluent
Published: 2021-01-01T00:00:00+02:00

Maxpay is an international, integrated payment processor providing payment solutions and services for any type of online business.

You will work in direct subordination to Chief Marketing Officer and your team will include such employees as digital marketing manager, email specialist and content manager.

We are looking for a person who speaks fluent marketing data language and can translate our goals into measurable conversions. We would like our Senior Digital Marketing Manager/Digital Team Lead to be a creative person with analytical mindset who aims at building a strong brand using digital channels.

Responsibilities:
Increase conversions through landing pages, calls to actions and forms
Optimize and continuously improve the website for Search Engines
Analyze web interactions using various web analytics tools — and contribute towards better user experience, growing lead generation, and a higher conversion rate across the website
Create requirements and specifications for web developers with a detailed explanation of required changes, new features, and improvements needed for marketing efforts
Develop strategy for boosting effectiveness of PPC metrics
Continuously improve digital marketing campaigns and website performance
Build and automize strong analytics and develop comprehensive report for all digital channels
Develop digital marketing expertise in the team, mentor and train colleagues
Lead the execution of all your experiments (A/B tests wireframing, assets development, tests results analysis)
Supports the localization process for the campaign
Coordinate with Digital Marketing Team, Content Team, Product Team and PR team to ensure assets content is accurate, consistent and optimized for marketing channels
Support other marketing activities on demand.

Skills:
4+ years in digital marketing
2+ years of experience with Lead-generation in a B2B environment
2+ years of experience in promotion on European and US markets
At least Intermediate English
Excellent knowledge of website analytics tools
Hands-on experience with Facebook Ads, LinkedIn Ads and Twitter Ads
Hands-on experience with marketing channels such as SEO, PPC, email marketing
Strong organizational and analytical skills to translate analysis into recommendations, insights, and functional production plans
Experience managing the following performance marketing channels: SERM (Google, Bing), Display (Google), ASO, social networks (Facebook, Linkedin, Quora, Reddit)
Familiarity with GA, Amplitude, SemRush, Mailchimp, and other marketing and product marketing tools
Good understanding of HTML and Google Tag Manager

Offered benefits:
friendly working environment in international professional team
personal development and professional growth
20-working day paid vacation, paid sick leave, medical insurance
compensation of foreign language courses and sport sections
corporate events and team-building
for the period of quarantine – remote work from home.