Position: Digital Marketing Manager
Company: InCountry.com
Category: Marketing
Experience required: 3y
English level: upper
Published: 2022-01-01T00:00:00+02:00

InCountry is an early-stage cybersecurity start-up aiming to help businesses store their data compliantly in 90+ countries around the world. Our team is fully remote and spread across the globe.

We are looking for a Digital Marketing Manager with experience in B2B SaaS to join our team.

You are a data-driven digital all-rounder, who can also organize the digital marketing processes, test new approaches to deliver measurable results. Furthermore, you can collaborate with other teams to achieve the goals.

Responsibilities

Develop and execute demand generation activities across various channels to drive new leads (SEO/SEM, content marketing, social media, webinars, joint-marketing activities, etc.);
Drive nurturing campaigns for an existing database of leads to increase overall pipeline;
Own content and editorial calendar to support demand generation efforts;
Manage the InCountry website, work with a designer, copywriter, and web development team to iterate on our web presence in multiple languages;
Collaborate with internal teams to create landing pages and optimize user experience;
Plan, execute, and measure experiments and conversion tests;
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints;
Partner with Product, Sales, Customer Success and other teams to improve acquisition and conversion;
Manage CRM to ensure lead capture, lead actioning and lead flow to sales and attribute campaign success;
Work closely with Sales to ensure leads are followed up with promptly, to identify, launch and refine demand generation strategies;
Measure and report performance of all digital marketing channels, and assess against goals (ROI and KPIs);
Identify trends and insights, and optimize spend and performance based on the insights;
Brainstorm new and creative growth strategies;
Provide weekly and monthly reporting across channels.
Experience

2+ years in B2B Saas for global businesses;
Strong English;
Experience managing paid acquisition across all channels (Google, Facebook, LinkedIn);
Strong knowledge of Google Analytics;
Hand on experience with tools such as MailChimp, Pardot, Marketo, Salesforce, Hot Jar, Jira, etc;
Solid understanding of the sales pipeline processes;
Solid knowledge of SEO and tools such as Ahrefs, Google Search Console, etc;
Strong experience using WordPress;
Detail-oriented, able to manage complex projects across multiple stakeholders;
Self-starter with the ability to work independently.
We offer:

Remote-first team with flexible work-hours;
No-bureaucracy environment, where everyone is result-oriented and has decision-making power;
Opportunity for career and professional growth;
26 days paid vacation;