Position: Product Marketing Manager
Company: Paymentop
Category: Marketing
Experience required: 3y
English level: upper
Published: 2023-08-01T00:00:00+03:00

Job Summary 
Key tasks and role: 
Developing and executing operational marketing activities to drive product awareness, sales, and customer engagement, conducting market research and analysis, collaborating with cross-functional teams, and managing product launches and campaigns.

The primary responsibilities for the Integrators:
-Identify and prioritize customer needs;
-Conduct market research to understand competitive landscape and target personas;
-Drive product messaging and positioning;
-Develop pricing and packaging;
-Help define the content strategy and create compelling content (presentations, data sheets, white papers, blogs, case-studies, ebooks, website copy, etc.) that highlight our product value;
-Develop and maintain sales enablement materials, including battlecards, cheat sheets, competitive tools, customer references, etc.;
-Define product line strategies and roadmaps;
-Establish product positioning to drive competitive advantage, revenue and market share;
-Identify relevant market facing positioning of key benefits of our product with the purpose of educating sales, marketing and other customer and prospect facing Company assets;

Requirements and Skills:

-Bachelor Degree in marketing, advertising, communications, or related field;
-At least 3 years of marketing experience including SEO, SMM, Ads, content marketing;
-Work with B2B environment;
-Experience in content development;
-Solid understanding and experience of Agile/Scrum methodologies with ability to show measurable marketing results each 2 weeks (new leads, posts, ads, landings, outbound/email activities, traffic…);
-Great writer, presenter, and storyteller, with an ability to deliver technical content in clear, concise, and compelling language;
-Strong project management skills, with ability to work in a fast-paced, multi-task, deadline-driven work environment;
-Ability to interact easily with all levels of management, cross-functional teams and clients;
-Strong planning and organizational skills, including attention to detail;
- Upper-intermediate level of English.
-Knowledge of industry trends and emerging technologies.