Position: Product manager/Product analyst (E-Commerce)
Company: DMarket
Category: Product Manager
Experience required: 3y
English level: intermediate
Published: 2021-08-01T00:00:00+03:00

Required skills

•  3+ years of commercial experience
• 2+ years of product management/product marketing
• BS or MS in economics/marketing/mathematics/computer science
• Full proficiency in SQL/Excel/Google sheets and hands-on experience
• Hands-on experience with data visualization tools (Tableau, Power BI, Google Data Studio etc.)
• Strong understanding of Steam games (CS:GO, Dota 2, Rust, TF2), skins trading, E-commerce,
marketplaces
• Proficient understanding of agile methodologies (Scrum/Kanban) and tools (Jira/Confluence)
• Good understanding of the technical architecture of web and mobile applications
• Experience in launching commercial projects (subscriptions, loyalty programs, tariff plans, promotions,
etc.)
• Strong understanding of monetization, CRO and UX best practices
• Solid analytical skills and data-driven decision making
• Good understanding of marketing basics
• Strong project and time-management skills

As a plus

•  Stock exchange, cryptocurrencies, blockchain understanding
• Experience with Python/R, large data sets analysis
• Experience in digital performance marketing, business analysis, web/app analytics
• Knowledge of Google Analytics, Google Tag Manager, Hotjar, etc.
• Experience with qualitative and quantitative UX-research
• Understanding A/B testing principals and cohort analysis

Responsibilities

•  P&L planning (sales, turnover, margin, revenue, ROMI), calculation of unit economics (LTV, CAC)
• Assortment and stock management (ABC/XYZ analysis, ordering, tracking and controlling, optimizing
algorithms, automation)
• Planning, forecasting, launching, and analyzing of efficiency of promotions (different promo mechanics)
• Analysis of elasticity (price elasticity of demand, price elasticity of supply, income elasticity of demand)
and creation of algorithms to achieve KPIs
• Price optimization and automation (pricing strategies, margin/markup management, dynamic pricing)
• Price intelligence, market analysis, USP creation
• Customer segmentation (RFM, HVC, LTV, CAC, etc.), search for insights
• Creating value proposition for different customer segments
• Conduct and manage qualitative and quantitative research to improve UX and increase revenue
• Developing, executing and improving initiatives related to monetization of the product (increase of user
retention rates, LTV, AOV, CR; CAC optimization)
• Analysis of the efficiency of value propositions, promo activities, launched features
• Development of features to increase revenue, AOV, purchase frequency, subscriptions, UX
improvements
• Creating technical specification, describing DoD, business value of features for development team
• Creating and maintaining reports, dashboards and metrics of commercial initiatives
• Growth hacking, CRO, A/B tests
• Arbitrage trading