Position: PPC/Targeting/Performance Marketing Manager
Company: Lingopie
Category: Marketing
Experience required: 2y
English level: upper
Published: 2023-04-01T00:00:00+03:00

We are seeking an experienced Performance Marketing / PPC / Targeting Manager to join our team. The ideal candidate will have a proven track record of managing successful campaigns across multiple ad platforms, as well as a passion for data analysis and optimization. 

Previous experience promoting consumer products is a must, with experience in the US market, B2C SaaS, EdTech, Language Learning, Dating, or Gambling industries considered a strong plus. 

The successful candidate will be responsible for developing, executing, and optimizing performance marketing campaigns to drive growth and achieve business goals.

ABOUT LINGOPIE:
At Lingopie, we're on a mission to transform usual language learning by making it finally fun, engaging, and accessible to everyone. Our platform offers a curated catalog of real foreign TV shows, movies, audiobooks, documentaries, podcasts, and more, from various providers, including Netflix.

But here's the kicker: we don't just offer foreign language content, we transform it into an immersive language learning experience. Users can binge-watch, sing along to favorite music hits, dive into a culture and context, and learn to speak like a local at the same time

And that's not all - we also offer sub-products such as Lingopie Music, Lingopie Kids, Lingopie Group Lessons, and Lingopie for Schools.

Join our team and help us spread the word about the coolest language learning product around!

Website: https://lingopie.com/ 
Trustpilot reviews: https://www.trustpilot.com/review/lingopie.com 


RESPONSIBILITIES: 
- Develop and execute PPC campaigns on various ad platforms, including Google, Youtube, as well as Facebook, Instagram Ads, and others as necessary.
- Manage the strategy and setup of all paid campaigns, ensuring alignment with overall marketing goals.
- Conduct keyword research and bid management to drive targeted traffic and optimize campaigns.
- Analyze campaign performance, make data-driven decisions, and provide detailed analyses and reports.
- Collaborate with cross-functional teams to maintain a consistent brand voice and message across all paid programs.
- Craft engaging ad copy, and creative suggestions for ad templates, and collaborate with design and web development teams to optimize landing pages and lead generation forms.
- Create and manage remarketing audiences across various channels, optimizing for cost, CTR, and conversion rate.
- Stay up-to-date with industry trends, best practices for PPC advertising, and potential new channels and strategies, including updates to social media marketing, attribution, and programmatic media buying.
- Setup and adjust GTM/Google Analytics 4/etc tracking, including events, goals, segments, and filters.
- Produce weekly and monthly reports with data-driven recommendations for campaign optimization and improvement.


REQUIREMENTS:
- 3 years of experience in Performance Marketing, PPC, Targeting, and web analytics.
- Comprehensive knowledge of various paid marketing channels and technologies.
- Proven success managing performance-based campaigns, mainly on Google and Meta platforms.
- Experience with consumer products in English-speaking markets is a must.
- Strong analytical skills, including campaign measurement, A/B testing, and data-driven decision-making.
- Proficiency in managing medium to large budgets, forecasting/reporting results, and achieving positive ROI.
- Knowledge of web funnels, A/B testing, and campaign optimization through experimentation.
- Ad copywriting and editing skills, attention to detail, and ability to multitask across multiple products.
- Excellent English communication skills (upper-intermediate level or higher) in both written and spoken forms.
- A proactive, positive, can-do attitude, initiative, and a creative, innovative mindset.
- Capability to work independently and collaboratively within a team.
- Awareness of the latest digital marketing trends and ability to implement relevant actions.
- Patience for routines, eagerness to learn quickly, and a strong desire to develop practical skills.

Advantages:

- US market experience.
- Experience with Consumer Marketing, B2C SaaS products.
- Experience with EdTech or Language Learning.
- Additional Experience with other platforms like Bing, TikTok, GDN, CDN, and other emerging platforms.
- Additional Experience in Mobile Performance Marketing
- Connections with Meta, Google, or other industry partners.


WHAT WE OFFER:

Professional Growth:

- Ability to practice different strategies, experiment, develop and optimize exciting performance marketing campaigns, and add successful cases to your professional portfolio.
- You will have the opportunity to work with cutting-edge products that really help people, in tier-1 markets. 

Work Environment:

- Multicultural working environment with in-house English, Spanish, French, German, Italian, Hebrew, Portuguese, Korean, Japanese, Ukrainian (and more) native speakers from around the world.
- Friendly atmosphere, democratic management, and no bureaucracy.
- Fully remote work with flexible working hours. 

Compensation and Benefits:

- Competitive salary depending on experience and skills.
- Official employment.  
- Paid vacation and paid sick leave.
- Free language learning with Lingopie and the ability to join group classes in Spanish, French, or German.

Product and Team:

- A top-notch product that is (a pleasure and) easy to market.
- Opportunity to take part in the product decision-making process.
- Work with a well-motivated fast-and-furious team.
- Creative, professional, proactive, and lively team of IT and language specialists from around the globe.
- A supportive environment of marketing and other departments professionals that value quality above quantity.


CANDIDATE JOURNEY
🟠 Team Interview (Marketing Lead and CEO) → 🟠 Test Task → 🟠 Final Interview