Position: Head of Marketing
Company: Penman
Category: Marketing
Experience required: 5y
English level: upper
Published: 2023-08-01T00:00:00+03:00

A leading HVAC and Appliance Repair industry player in Canada wants to expand its presence in the market. For this, he wants to strengthen the team with a talented and results-driven Head of Marketing.

**Responsibilities**
- Strategic planning and development of comprehensive marketing plans and campaigns that meet the company's goals and objectives.
- Market research and competitor analysis to identify trends, opportunities, and potential growth areas.
- Brand management that communicates the company's value proposition to the target audience.
- Digital marketing (including a website, social media channels, and online advertising campaigns).
- Implementing lead generation strategies to attract leads and convert them into loyal customers.
- Monitoring lead generation campaigns, analyzing performance metrics, and adjusting strategies as needed to improve results.
- Organization and participation in creating high-quality and relevant content for various platforms.
- Tracking and analyzing KPIs related to marketing campaigns and initiatives.
- Providing regular reports and analyses to the management team to evaluate the effectiveness of marketing strategies.

**Requirements:**
- Experience in different roles in marketing for at least 7 years.
- Experience as Marketing Head.
- 2+ years experience in the promotion of service sphere or repairs with the long LTV.
- Good understanding of the service industry and its target audience.
- Available success cases in the USA and Canadian markets.
- Experience in strategic marketing.
- Familiarity with HVAC industry terminology and trends.
- Strong analytical skills and the ability to translate data into actionable insights.
- Ability to work independently and as part of a cross-functional team.
- At least upper-intermediate English and Ukrainian level.

**What we offer:**
- Competitive salary and performance-based bonuses fixed in USD.
- Opportunities for full ownership of your work.
- Collaborative and supportive work environment.
- Access to the latest tools and technologies to enhance your marketing efforts.

**If you are a motivated and innovative marketer with an understanding of the service industry, we invite you to submit your resume.**