Position: Chief Marketing Officer
Company: Repetry
Category: Marketing
Experience required: 5y
English level: upper
Published: 2023-08-01T00:00:00+03:00

As a groundbreaking IT project in the EdTech sector, our P2P platform is charting its next big leap – breaking into the international market. We are looking for a dynamic Chief Marketing Officer (CMO) to drive this ambitious journey. If you thrive in fast-paced environments and have a proven track record in strategizing growth, we offer a platform where your skills will be both challenged and rewarded.

Requirements:
- Minimum of 5 years in a CMO or equivalent role;
- Proficient in both internal and external SEO optimization;
- Demonstrable success in utilizing conversion marketing tools such as Google Ads, Facebook Ads Manager, and more;
- Expertise in crafting effective retention strategies and automating trigger communications;
- Proven track record of assembling and leading high-performing marketing teams;
- Familiarity with conversion funnels, from content engagement to registration and purchase;
- A data-driven approach to forming marketing strategies;
- Proficiency in English with at least a B2 level;
- Prior experience in online marketing is preferred;
- Familiarity with international or foreign markets is an added advantage;
- Experience in the EdTech sector will be a distinct advantage.

Responsibilities:
- Market analysis to identify and tap into new geographic potentials;
- Staying updated and adapting market best practices for our platform;
- Innovating, refining, and enhancing platform product offerings;
- Setting the business and marketing criteria for the project's p2p platform;
- Designing and executing a holistic digital promotion and communication strategy;
- Forming a marketing team and ensuring its optimal performance;
- Planning, implementing, and monitoring key KPIs and marketing budgets;
- Oversight of pivotal metrics and driving their continual improvement, including Retention rate, ROMI, LTV, CAC, Conversion rate, traffic, and more;
- Spearheading the dual-direction product promotion—targeting the mass market and engaging educators;
- Launching and establishing our brand in new markets;
- Conducting demand analysis and shaping the internal market atmosphere;
- Integrating and managing state-of-the-art analytics tools;
- Evaluating marketing channels for customer acquisition and generating detailed reports.

We offer:
- Work in a friendly team of professionals with extensive experience;
- Opportunity to work on exciting projects in the energy sector;
- Flexible work schedule and the possibility of remote work;
- Competitive salary.

Join us and be a pivotal part of our global expansion. Together, let's redefine the EdTech landscape!