Position: Web analyst
Company: Hurma System
Category: Marketing
Experience required: 3y
English level: upper
Published: 2023-07-01T00:00:00+03:00

IT Svit cooperates with tech companies to help with product development and DevOps engineering. 

We’re seeking a Marketing Analytics Manager to work in a superstar team on a ground-breaking marketing tech project. 

This is an innovative marketing tech solution based on data processing and analytics. It's a US-based project. The platform analyses data to provide users with the best marketing strategies.

You will be working with an experienced team on building Big Data processing workflows, writing advanced high-performance SQL queries, developing automated dashboards, and having every opportunity to grow as an expert.

**Experience & required skills :**

- Google Tag Manager;
- Setting up Google Analytics;
- Measurement Protocol;
- SQL in Big Data using DBT;
- Google Cloud Platform (Big Query);
- Metabase OR alternatives(Looker, Google Data Studio, Tableau, or Power BI);
- Snowplow analytics.

- Experience building Big Data processing workflows, preferably in DBT;
- Experience setting up revenue tracking in Google Analytics, preferably using Measurement Protocol;
- Ability to write advanced high-performance SQL queries in a Big Data environment;
- Experience setting up reliable data ingestion pipelines from various Marketing and Analytics platforms to Google Cloud Platform (Big Query);
- Experience building Data Quality tracking and alerting mechanisms in a Big Data environment;
- Experience developing automated dashboards in Metabase, Looker, Google Data Studio, Tableau, or Power BI;
- Experience in working with Snowplow analytics.

**Key accountabilities: **

- The day-to-day Setup and administer various Analytics Platforms like Snowplow, Google Analytics, Server-side Google Tag Manager & Google Optimize.
- Integrate Google Tag Manager with backend transaction systems, using Measurement Protocol, to ensure accurate revenue tracking and attribution.
- Ensure accurate revenue conversions and event tracking in Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, and other Marketing Platforms.
- Set up consistent Event Models, accurate Channel Grouping, Goals, and Audiences, across all sites in Google Analytics.
- Build processes in DBT that consolidate key daily metrics, for downstream reporting and analytics.
- Deliver well-defined, easy-to-use, transformed, tested, documented, and code-reviewed data sets to stakeholders across the organization so that they can answer business questions accurately.
- Set up data quality tracking and alerting processes, to monitor data consistency between systems.
- Setup AB tests accurately in Google Optimize, for univariate and multivariate tests.

**We offer:**
- Сompetitive salary;
- Team of motivated professionals;
- Remote and flexible work;
- Paid vacation and sick leaves;
- 20 business days of vacation;
- Professional growth and development;
- Opportunity to contribute your ideas and hone your skills by taking part in exciting projects;
- Regular online company events with a chill atmosphere and board games.