Position: Lead Generation Specialist (B2B Demand)
Company: MaxBill
Category: Marketing
Experience required: 2y
English level: upper
Published: 2022-08-01T00:00:00+03:00

The position entails acquiring and cultivating B2B prospects across the energy, utility, telecommunication, and business service sectors in order to deliver opportunities and contribute to company growth goals.

As a part of the marketing and sales division, you will be in charge of supporting the team's efforts in building the MaxBill brand engagement and sales pipeline, including lead generation, lead enrichment and qualification, engagement and nurturing campaigns, CRM management, and performance analytics.

We respect enthusiasm, devotion, and cooperation and seek to develop meaningful and beneficial partnerships at all levels. If you have a result-driven mentality, engaging energy, a natural ability to connect with others and build relationships, this could be a great advantage for you to succeed in this role.

**Responsibilities:**

- Execute data research and contact qualification for outbound/ inbound campaigns;
- Drive lead generation programs, measure, analyze, and optimize lead generation channels;
- Create, manage, and develop email campaigns, landing pages, capture forms, and automation workflows to stimulate interest to MaxBill products and solutions;
- Take an active part in developing ICP and building compelling messages to nurture leads, communicate and engage with existing customers and partners;
- Understand the target audiences and customer needs by researching industry reports, newsletters, webinars, and whitepapers;
- Engage with industry communities, influencers, and MaxBill partners in order to develop new lead generation marketing opportunities;
- Actively participate in developing marketing materials, videos, blogs, newsletters, social media, webinars, trade shows, and ABM initiatives, to execute effective marketing strategies;
- Assist in the coordination of event activities, webinars, and other in-person or virtual events and incorporate event attendance into nurture strategies;
- Own adoption and management of HubSpot, as well as supporting Martech stack of tools to ensure all data is captured properly, leads are qualified and enriched, and routed to appropriate workflow or team member;
- Work with a team to develop and prepare regular performance reports, dashboards, and presentations on marketing performance KPIs and metrics;

**Required skills and qualifications:**
- Bachelor’s Degree in marketing, communications, or a related field
- 3 years of experience in B2B marketing, lead generation, or sales;
- Experience with CRM, marketing automation, and analytics; HubSpot certification;
- Understanding of email marketing, incl. awareness, nurture, and trigger-based campaigns;
- Proven track record of lead generation and multi-channel campaign execution in a B2B environment;
- Highly accountable with the ability to handle multiple projects, manage priorities and workflows;
- Result-oriented with strong analytical skills and meticulous attention to detail.
- Strong written and oral communication skills;
- B2 English proficiency or above;