Position: Senior PPC and Web Analytics Specialist
Company: Symphony Solutions
Category: Marketing
Experience required: 3y
English level: upper
Published: 2022-12-01T00:00:00+02:00

What is the project and why should you care?
Symphony Solutions is an international Dutch IT company with offices in Ukraine, Macedonia, Poland, Belgium, the USA, and the Netherlands. We have been on the market for more than 10 years already and preserve unique cultures within all our locations.
At Symphony Solutions we have removed all possible barriers created by the traditional organization and embraced organic principles and a high degree of self-management. We believe this kind of organization is the optimal environment to attract and retain the best talents, fully develop them, and leverage their potential.

If you can develop and execute fact-based analytics from the web and digital channels, as well as fuel our SEO/SEM strategy. If you are agile in spirit and facile with content management systems, you might just love the Symphony Solutions Marketing Team.

**You would be a great fit for this position if you:**
- At least 3+ years in a role
- English level B2+
- Skills of half-marketer, half-data-analyst-geek who can translate numbers into meaningful insights
- Solid understanding of search engine algorithms and ranking methods
- Experience in SEO & Web analytics tools (Ahrefs, SemRush, Google Analytics, Google Search Console, Google Data Studio, etc.) and knowledge of how to set up the needed dashboards to track traffic acquisition, lead velocity, and keyword rankings
- Ability to complete competitive analysis of other companies within the industry
- Experience in working with Web analytics to provide digestible marketing insights for different teams depending on what input is valuable for them
- Skills in extracting data, compiling reports, creating/optimizing processes for web data management and data analysis
- Deep knowledge about HTML/CSS and technical aspects of SEO, and able to speak the same language with the dev team to ensure all the technical requirements are implemented
- Good reporting skills to present the metrics with insights and action items
- A self-driven approach with a sense of a deadline and ownership
- Excellent written and verbal communication skills (email, phone, etc.)

**Is a plus:**
- Analytical and problem-solving mindset
- Ability to adapt and shift focus quickly
- Enough drive to take the initiative for tasks and motivated to see projects through
- Experience with other aspects of marketing, such as customer growth and promotion
- Experience in iGaming and Software industries
- Here are all the things you’ll get to do on the project:
- Develop optimization strategies that increase the company’s search engine results rankings
- Regular audits, technical SEO reviews, related issues, recommended fixes, and best practices for improvement
- On-site & Off-site SEO strategies & tactics implementation to support various context mixes and assets that require optimization
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics to understand SEO strategy performance
- Perform competitive research
- Collaborate with the in-house dev team on technical and on-page improvements to make sure our website development takes SEO into account in the planning stage, not as an aftermath
- Work with optimizing website content, landing pages, and paid search copy to support integrated digital campaigns
- Identify needed data points, align with company-wide metrics, and build a comprehensive outcomes-based analytics framework to track, justify, and amplify marketing ROI and influence on client’s business
- Analyze data and define success, failure, or possible improvements in the performance of different marketing integrated campaigns and tactics, as well as (helping) translate numbers into insights and action items
- Support other marketing specialists with ad hoc tasks according to the needs of the team and SEO strategy