Position: Head of MarTech and Analytics
Company: Uproad
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2022-12-01T00:00:00+02:00

Uproad is a start-up company having the mission to deliver next-generation Mobile applications in the tolling domain for the US consumer market (B2C). Based on GPS location tracking, the app provides cutting edge user experience to pay for tolls, receive toll alerts, calculate toll pricing.

As an experienced Head of Marketing Operations and Analytics that will report to the VP, Global Product and Marketing, to lead our marketing technology and automation team. You will be relied upon as the subject matter expert on digital data analytics including techniques for linking digital identities with offline 1st party data and management of marketing automation platforms. Additionally, the Marketing Operations and Analytics Director will explain complex digital concepts to a range of stakeholders from senior management to operational experts to data ops team members and developers. The ideal candidate has the experience and in-depth knowledge of marketing automation platforms( Hubspot, Salesforce, etc..) DMPs and digital analytics tools (e.g. Adobe Martech tools, Google Analytics), and knowledge of cookies/identity solutions. The ideal candidate also has experience working with a wide range of data assets from 1st party customer data to tagged site behavior to 3rd party audience data.

**Duties and Responsibilities:**

●  Define and execute on an aligned vision of future state Marketing technical architecture and integrations - Identify key themes, opportunities, and challenges faced by our teams utilizing the MarTech landscape and develop solutions to drive better customer engagement -
●  Own the Mar-tech stack and process for investigation and analysis of Mar-tech tools (web analytics, tagging, data management, site personalization/optimization, etc.) to identify untapped media optimization opportunities.
●  Track/understand/take action on new features as they roll out; liaison with internal partners and vendors as needed for strong partnership vision and goals - Understand and drive media measurement solutions, particularly Multi-Touch Attribution (MTA)
●  Deliver insights and provide actionable recommendations related to customer and prospect behavior and media/offer response characteristics
●  Collaborate with digital media and advertising partners to ensure common understanding and consistent utilization of targeting, analytics, and reporting
●  Identify gaps in the existing data infrastructure required for measurement and audience analytics.
●  Recommend enhancements and drive implementation of those enhancements
●  Drive effective utilization of Mar-tech stack to deliver optimal digital audiences for
personalization and paid digital media. Mar-tech stack includes Google Analytics, Hubspot, Amplitude, Hotjar, Firebase, Google Optimize, GTM
Other Responsibilities: (additional, supplemental, routine daily duties that are assigned to this role but are not necessarily an essential function of the job)

**How you’ll be measured:**

We are proud to foster a workplace free from discrimination. We strongly believe diversity of experience, perspectives, and background lead to a better environment for our employees and a better experience for our users and our customers. 
As part of the Uproad team, we empower our team to make courageous decisions to serve our customers. You’ll be a builder who maintains high standards and embraces big ideas. If this sounds like you—we can’t wait to learn more about you!


**Required Qualifications:**

●  7+ years of applied analytics experience
●  5+ years of proven managerial or supervisory experience in an agile environment
●  Bachelor’s Degree required; Masters in IT Management or Business Analytics preferred
●  Strong experience with a web analytics platform, such as Adobe Analytics and Google
Analytics, including implementation and tag management services
●  Experience in some or all of the following areas of marketing analysis: segmentation, predictive
analytics, digital analytics, measurement, business intelligence, and/or market research
●  Ability to balance the “art and science” by solving analytical problems using quantitative and
qualitative approaches.
●  Knowledge of the full data mining steps from data preparation, modeling, visualization and interpretation.
●  Ability to be innovative and think creatively about the application of techniques and toolsets.
●  Strong and versatile expertise in data engineering and analytic process automation.
●  Firm understanding of core data architecture and management concepts, principles and
practices.
●  Ability to program/code across common modern languages such as SQL, SAS, Python, R,
BigQuery, etc.
●  Experience documenting project requirements, specifications and coding.
●  Proven effectiveness in training and mentoring others in the application of tools, techniques and
methods
●  Ability to effectively communicate formally and informally complex and/or technical concepts and
information

**Desirable Qualifications:**
●  Experience with Python 3.6 or later
●  Advanced proficiency with Microsoft Excel and/or Google Sheets
●  Experience utilizing statistical software suites (JMP, Minitab, R or similar)
●  Understanding of data warehousing, data modeling, and data management principles

**We can offer:**

- Competitive salary
- The ability to focus on your work: a lack of bureaucracy and micromanagement;
- Ability to work remotely;
- Paid vacation (24 business days) and sick leaves;
- VIP Medical insurance (in Ukraine);
- English speaking club with native speaker;
- Corporate mental health support (individual therapeutic sessions with a specialist).