Position: Demand Generation Marketing Manager
Company: Dev.Pro
Category: Marketing
Experience required: 3y
English level: upper
Published: 2021-12-01T00:00:00+02:00

We invite a **Demand Generation Marketing Manager** to join our company and take its processes to the next level! Dev.Pro has grown to 650+ people organically with the expansion of our existing accounts and referrals from happy clients. It is high time for us to build a strong Marketing department and we are looking for a strong leader in this direction. 

Reporting to the Chief Revenue Officer, you will be leading all marketing activities of the company, directed at attracting new clients and promoting the company brand. You will develop marketing strategy to align with the company’s overall business objectives, translate it into actionable quarterly plans, and drive execution of brand promotion and lead generation campaigns. **What’s in it for you:**
- Join an organization that’s ready for dramatic growth: we’ve grown to 650+ people organically and plan to double in 2022
- Lay the groundwork for the marketing strategy based on data-driven decisions, build and influence processes
- Build and lead a team, grow and develop our acquisition strategy and team, and have the chance to join senior leadership

**Qualifications and experience:**
- 3+ years in marketing
- Strong understanding of key marketing concepts, such as market segmentation, value proposition, differentiation, buyer journey, branding, messaging, etc.
- Experience in building marketing strategy and action plans, for promotion of B2B technical services (IT outsourcing or similar)
- Strong experience in digital marketing, content-driven lead generation, omni-channel campaigns, with focus on proactive outbound ABM
- Proven experience in lead generation, with measurable KPIs and ROI
- Experience in using MarTech tools (CRM, Digital Marketing, analytics)
- Experience in managing teams of 5+ people
- Expert level in written English. Advanced spoken English

**Personality:**
- Creative thinking applied to processes and strategies
- Great problem solving skills, analytical and methodical approach
- Result-oriented, data driven approach
- Good self-organization skills, high level of autonomy and independence
- Being comfortable with uncertainty and rapidly changing priorities

**Key responsibilities:**
- Refine corporate brand and identity
- In collaboration with sales and business leaders, define marketing strategy: target market segments, key offerings, value proposition, messaging
- Conduct target market analysis, industry trends research, competitor audit
- Develop actionable plan for brand promotion and lead generation (channels, campaigns, budgets and ROI targets), with focus on targeted ABM activities
- Coordinate with the Sales team on objectives, leads, ROI on marketing activities
- Coordinate with the Recruitment team regarding marketing support for recruitment objectives

**Team Objectives:**
- Develop and maintain marketing collateral: website, sales presentations, expertise briefs, case studies
- Maintain company presence on social media platforms (LinkedIn, Facebook, Instagram, DOU)
- Develop and execute on digital advertising strategies (PPC, SEO) to attract Website traffic, convert traffic to leads
- Create content and content-driven lead generation campaigns
- Maintain company’s provide on digital media platforms, drive advertising, cross-linking
- Lead generation campaigns (using omni-channel approach)
- Track marketing KPIs and optimizing activities to improve outcomes, executive reporting

**Our benefits:**

✅ Professional and personal growth: ability to shift your career path, access to English courses, online training programs, webinars, and workshops
✅ Healthcare: healthcare medical insurance and healthcare kit (gym, sports nutrition etc.)
✅ Fun online activities and team-building events
✅ 18-20 paid time-off days per year, 5 absence-due-to-illness days and 21 days of extraordinary medical leave per year

**About Company:**

Dev.Pro is a US-based outsource company of people who value high ethical standards and have delivered superior software products since 2011. The rapid growth of the company brings more development opportunities for our specialists, which is key to delivering an exceptional experience to our clients.