Position: Content Marketing Manager (demand generation) // B2B SaaS
Company: Oboard
Category: Marketing
Experience required: 3y
English level: fluent
Published: 2022-12-01T00:00:00+02:00

Oboard (OKR Software) is looking for an experienced and talented Content Marketing Manager with a writing background. Our aim is to build a powerful Content Machine to create real value for our TA with content.
This position offers the opportunity to grow into the Head of Content.

Hi there!
We're Oboard.io. We make OKR software that people love. 
Our OKR Board for Jira is the most popular and loved OKR plugin on Atlassian Marketplace. OKR Board for Salesforce is incoming along with our standalone web app, so 2023 will be big for us. That's why we're building a team to meet this challenge.

We are looking for an experienced and talented Content Marketing Manager to join our team. 
This position offers the opportunity to grow into the Head of Content and lead the way in creating engaging, effective content for our company.

You'll work closely with CMO and be responsible for our content marketing strategies, including blog, articles, social media, video content, etc.

Our ideal candidate is a creative marketing professional with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s essential to be up-to-date with new technologies and marketing trends. Ultimately, you should be able to expand our company’s digital footprint and brand awareness. 

We work in a productivity domain, so the ability to create value for the target audience is crucial. You really should know what brand building and demand generation is. You are proficient in content distribution as well as in content creation.


**Responsibilities**
- Develop and implement a comprehensive content marketing strategy that aligns with our company's business goals
- Manage, develop, and review content and copy for marketing assets, including blogs, web pages, emails, case studies, press releases, and articles.
- Serve as a lead copywriter and copyeditor on key projects.
- Manage and grow our social media presence, including developing a social media calendar and posting regular updates
- Build and manage a team of content creators
- Monitor industry trends and identify opportunities to create relevant and timely content
- Analyze the success of our content marketing efforts and make data-driven decisions to improve performance
- Collaborate with other teams, such as product, sales, and SEO, to ensure that our content marketing efforts support our overall business goals
- Optimize content considering SEO and Google Analytics


**Requirements**
- 3+ years of experience in content marketing, preferably in the B2B SAAS space
- Excellent writing and editing skills
- Excellent English is a must
- Good communication and project management skills
- Experience building and managing a team of content creators: internal, freelancers, contractors, agencies, etc
- Experience with data analysis and the ability to use data to improve our content marketing efforts 
- Hands-on experience with SEO and web traffic metrics