Position: Chief Marketing Officer (CMO), Digital Marketing Director
Company: AutoBidMaster
Category: Marketing
Experience required: 5y
English level: upper
Published: 2023-02-01T00:00:00+02:00

AutoBidMaster is a fast-growing online marketplace in the unique segment of the automotive industry – used & salvaged vehicle auctions.

For over 10 years, we have been successfully providing our US and global customers with access to online auto auctions, and efficiently delivering their vehicles to every major part of the world. We are a passionate and dedicated team composed of 200+ employees and offices in over 15 markets worldwide.  
We are committed to making AutoBidMaster the greatest place to buy and ship used vehicles, while making the industry transparent, innovative & fun. 
 
Job Overview: 
 
A CMO is responsible for developing and overseeing the marketing strategies across all business units of AutoBidMaster.  
The CMO will serve as the head of global marketing activities. Candidate will work closely with the senior leadership to develop and grow marketing strategies with a primary focus on execution and team management. The ideal candidate in this role is a thought leader, visionary, brand advocate that looks to reach short and long-term business objectives.  
 
As a CMO you will: 
 
Manage all Marketing activities including vision and execution of marketing strategies worldwide. 
Create marketing brand strategy and translate it into actionable plans for the organization. 
Preparing and managing monthly, quarterly and annual budgets. 
Co-build and establish an efficient and systematic framework to run growth strategies. 
Build and manage digital marketing roadmap including but limited to; Blog, SEO, PPC, social media and marketing analytics.  
Propose and run growth projects to acquire new customers and reduce churn rate.  
Define, track, analyze and improve marketing key performance indicators (KPI).   
Stay up to date and maintain knowledge of the upcoming digital marketing technologies.  
Build and play a strategic role in the growth team, and provide leadership and guidance. 
Monitor competition (acquisitions, pricing changes, and new products and features) 
Identify opportunities to reach new market segments and expand market share. 
Global content management across all brands (Home page, banner, special gallery, landing page, newsletter graphics). 

Requirements 
 
Proven experience as a chief marketing officer or in a similar role. 
Bachelor’s degree in marketing required, MBA preferred. 
Have a proven track record of generating, leading and executing fully integrated marketing strategies to increase brand reach, user acquisition, engagement, retention and meeting/exceeding revenue and profitability 
Hand-on experience with SEO/SEM, Google Analytics, CRM & Monitoring of visitors and sales results 
Excellent analytical and project management skills / Solid understanding of market research and data analysis methods 
Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.) 
You must be a self-starter with initiative and drive, capable of executing rapidly with limited strategic direction 
 
Location: Europe (Remote)