Position: Product Marketing Manager
Company: PeopleForce
Category: Marketing
Experience required: 5y
English level: upper
Published: 2023-02-01T00:00:00+02:00

**PeopleForce is the single HR platform that helps SME companies manage the entire employee experience. Loved by Tech companies.**

We are passionate about revolutionising the way companies manage their employee experience. Our platform is designed to be a centralised hub for all your HR needs, streamlining and optimising every aspect of the employee lifecycle.

We build a high-performance culture in teams around the world, starting from our own.  So if you're passionate about working in a dynamic, fast-growing SaaS company with ambitious goals and opportunities, join us, and let’s drive HR Tech together!

**Now we’re looking for a self-motivated and experienced Senior Product Marketing Manager to support the PeopleForce suite of products.** You’ll develop deep expertise in our ICPs and target personas – understanding their key use cases and pain points – to equip the GTM team with messaging and materials that will enable us to successfully sell our solution.

**Key responsibilities:**
- Conduct market/competitive research, gather sales feedback, and interview customers to develop a deep understanding of our buyers. Use new learnings to help refine our ICPs and develop buyer personas for our product;
- Creating and managing product positioning, messaging, and value proposition;
- Developing and executing the GTM product marketing strategy, including target market identification, positioning and messaging, and go-to-market plans;
- End-to-end planning and launch of products and releases; cross-functional implementation of the product marketing plan;
- Create effective marketing collateral (e.g. webinars, infographics, whitepapers) and sales enablement assets (e.g presentations, comparison tables, case studies, and product demos) to support go-to-market efforts;
- Provide insight to the Marketing team for program and campaign development;
- Support our sales/customer support channels; train them on the problems we solve for our buyers and users;

**Must haves:**
- 5+ years of experience in product marketing, with a focus on B2B SaaS products targeting SMB;
- Experience developing and executing go-to-market plans;
- Excellent written and verbal communication skills, with the ability to distil complex ideas into simple, compelling messages;
- Experience conducting competitive and customer research and analysis;
- Demonstrated experience creating and implementing persona-based positioning and messaging across multiple mediums;
- Strong ability to work collaboratively with cross-functional teams, including product, sales, and marketing;
- You’re a team player who thinks big, is hands-on, organized, and delivers results;

**Nice to have:**
- HR industry experience;

**What do we offer?**
- Work with a young, modern team of professionals in a fast-growing product company;
- Ample opportunities for growth, executing your ideas, and developing a dream company together;
- Learning and development: as we like our business growing fast, there’s absolute support to invest in our team members' self-development;
- Paid Annual leave and Sick leave;
- 100% remote job;
- Modern equipment, M1 MacBook, set up your home office and be productive;
- Flexible work schedule (Mon-Fr), as long as objectives and key results are met ;)

So if you want to really help people, excel at identifying challenges and solutions, and are amazing at closing deals with an incredible product - **we’d love to hear from you!**

Qualified candidates are requested to send their resumes, cover letter, and salary range requirements.

**Join our team and be part of the ambitious journey!**