Position: Head of Crypto Marketing
Company: Make it in Ukraine
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2022-01-01T00:00:00+02:00

Looking for an effective Head of Crypto Marketing who will develop the community, be responsible for B2C marketing and contribute to business development and partnerships estashments. 


Our ideal candidate has strong analytical skills, uses hard data and metrics to back up assumptions, recommendations and drive actions. They are very ambitious and excited by an opportunity to realize their professional potential and are driven by speed and influence on business decisions. 


Areas of responsibility:

●	Crypto currency marketing
●	Influence marketing
●	Content strategy
●	Community development strategy
●	Learn & Earn applications marketing
●	SMM department management


What You’ll Do:

●	Develop B2C marketing strategy in crypto currency sphere
●	Form and lead the crypto marketing department
●	Create and test out various hypotheses aimed at increasing the conversion rate
●	Set up precise analytics from lead source to sale 
●	Measure marketing effectiveness and identify improvement opportunities using data;
●	Market and competitive research, follow and analyze market trends 
●	Conduct customer interviews when appropriate;
●	Work collaboratively with Sales, R'n'D, Social, and other teams to drive growth and customer success;
●	Leading and setting the tasks for content creation
●	Cross-marketing with customers and partners

What We Expect From You:

●	At least 7 years of hands-on experience in marketing;
●	3+ years of experience as Head of Marketing / CMO
●	Experience in building, managing and training marketing teams;
●	Deep understanding of influence marketing, content marketing instruments
●	Understanding of community marketing (Twitter, Discord, Youtube)
●	Successful cases of users engagement growth
●	Experience in gamification implementation
●	Strong organizational and planning skills in a fast-paced environment;
●	Advanced English;
●	Excellent communication skills

Will be a plus:
●	Background in gambling/betting industry
●	Experience in cybersecurity and/or crypto market

What’s in it for you:
●	Opportunity to influence and feel your impact inside the company;
●	Great opportunities for personal and career growth;
●	Technical growth in fintech sphere;
●	Knowledge boost in blockchain and crypto;
●	Challenging goals;
●	Minimum bureaucracy, maximum independence;
●	Budget for conferences, seminars and training that will help you grow as a professional;
●	Flexible working hours;
●	Medical insurance, paid vacation and sick leaves.