Position: Product Marketing Lead
Company: VP Team
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2022-10-01T00:00:00+03:00

**Who are we?**
Change is an investment-focused challenger bank providing everyone in Europe access to exciting investments and financial services. Our investment app with a debit card provides a simple way to invest and use cryptocurrencies, stocks, gold, and more. Our mission is to enable everyone to take part in the world’s success.
Change has raised $22.3M in funding over 3 rounds. The latest funding was raised in 2021 from an Equity Crowdfunding round.

**What makes us special, and why should you work with us?**
With Change transforming from a startup to a scaleup, now is the most exciting time to join
the team. You’ll have a broad remit, fully owning strategy, budget, and KPIs across all
marketing verticals.
- Build a holistic cross-channel marketing strategy as you envision it;
- Grow and shape the winning team to support your marketing vision;
- Review, choose and implement all the tools you want to work with;
- Set up your budget and forecast (with positive ROI in mind);
- Enjoy autonomy and freedom to make any marketing decisions;
- Create immediate user and business impact.

**What will be your area of responsibility?**
- Own messaging and positioning, you will be a herald of Change Mission and will be
responsible for how the customer perceives and connects the dots between their pains
our solution
- Build, lead and mentor your team to promote and increase the adoption of Change’s
product all along the funnel, from launch to activation and engagement.
- Build, own and implement the marketing strategy across brand & campaigns, content,
social media, digital marketing, CRM, strategic partnerships, and expansion.
- Oversee the planning, development, and execution of a multi-million euro marketing
budget with a results-oriented approach.
- Build a data machine which will boost ROI of marketing campaigns and automate
things
- Analyze the success of marketing initiatives and drive marketing decisions based on
the function’s short- and long-term goals and KPIs you define.
- Report performance to C-level weekly, monthly and quarterly, highlighting
opportunities and trends for continuously turbocharging our growth.
- Contribute to commercial growth initiatives – build growth loops in partnership and
close collaboration with the VP of Growth and other executive team members.

**What professional skills are important to us?**
- Proven track record of building a marketing organization (people, processes and
systems) through a period of hyper-growth in a B2C tech company;
- Able to go outside and make 100 people excited and explain why and how the next 1000
people are going to get excited as well
- You are excited about the investment and see working for Change as an opportunity to
boost your own knowledge and wealth
- Demonstrable experience in developing efficient strategies and business plans across
all aspects of marketing;
- Exceptionally good in storytelling
- Extensive experience overseeing a large marketing budget and holistically managing
the spend allocation across owned, earned and paid marketing channels;
- Excellent analytical skills, with a proven track record in interpreting data and extracting
actionable insights to shape the marketing strategy;
- Fast-paced, resilient, and open to change in a rapidly growing global business that
requires creativity, fast learning, and out-of-the-box thinking.

**How can you grow in this position?**
You can progress to the VP of Marketing role after a successful probation period.

**Is English required, and at what level?**
Excellent English is a must (more languages are a plus).

**Why was the position opened?**
We are growing as a business and expanding our team to support this growth.

**The conditions:**
Is there a trial period, and how long does it last? – 4 months.
What is the work schedule? – Flexible schedule (usually we start from 9 to 11), but the result is more important for us.
Is it possible to work remotely? – We work from the office in Tallinn mainly, but there is a possibility to work remotely from the EU with frequent travel to the office to meet the team. 
Offices: Tallinn, Amsterdam, Spain in the near term.
The number of vacation days, and sick days? – 28 days, sick days if necessary.
Is there a prospect of business trips, and where? – Yes, to one of our locations.
Benefits: stock options, working equipment is provided.

**The process:**
1) HR interview - 45 min.
2) Interview with VP of Growth - 1 hour
3) Interview with marketing team - 1 hour
4) Interview with Founder & CEO - 30 min.