Position: Product Marketing Manager (B2B SaaS)
Company: MaxBill
Category: Marketing
Experience required: 5y
English level: fluent
Published: 2023-07-01T00:00:00+03:00

**Are you passionate about driving pipeline growth and spearheading go-to-market strategies?

MaxBill is currently seeking a highly skilled and creative Product Marketing Manager (B2B SaaS) to join our team.

In this role, you will collaborate with the Product, Sales, Marketing, and Customer Support departments to drive lifecycle marketing, execute product launches, conduct market and customer research, map buyer journeys, and create compelling messaging and collateral materials to optimize customer acquisition and adoption.
We are looking for a proactive and results-oriented professional who excels in developing and implementing innovative sales strategies for emerging markets, complex technology products, and diverse customer segments.

The ideal candidate possesses a unique blend of strategic thinking, cross-functional collaboration expertise, and an inherent talent for crafting clear and impactful messages.

A deep understanding of B2B marketing and sales processes, combined with a solid grasp of best practices, is essential for success in this role.

A proven track record of successful go-to-market campaigns and the ability to produce outstanding brand content for B2B SaaS solutions within the Energy, Utility, or Telecom sectors will set you apart.**

**Required Background and Skills:**

A minimum of 5 years of relevant experience in B2B SaaS product marketing, strategy, or growth marketing, preferably with a focus on Energy, Utility, or Telecom solutions and technical personas.
Advanced or native English language proficiency.
Proficiency in storytelling, with the ability to create concise and compelling messaging, coupled with a keen eye for design. Capable of transforming complex technical information into clear and effective business-specific messages.
A data-driven marketing mindset, capable of blending data, professional intuition, and customer research insights to develop strategies, define measurable outcomes, and communicate decision-making processes.
A proactive self-starter with excellent planning and conceptualization skills, a “can-do” attitude, and a willingness to learn, adapt, and continuously improve to achieve better results.
Strong research and analytics skills with meticulous attention to detail and a strategic perspective, capable of synthesizing disparate data to build a big picture and discover valuable insights.
Exceptional organizational and project management skills, with the ability to handle multiple projects simultaneously, coordinate cross-functional teamwork, and thrive in a hands-on, fast-paced environment.
Willingness and ability to business travel.

**Responsibilities:**

Take ownership of the complete cycle of go-to-market (GTM) plans and execution for the MaxBill platform and SaaS solutions, including defining targets across verticals and segments, aligning positioning and messaging architecture, managing content, overseeing events and thought leadership initiatives, fostering partnerships and establishing analytics relationships.
Continuously conduct market and customer research, encompassing competitive intelligence, customer profiling, win/loss analysis, and other relevant activities.
Monitor and analyze the competitive landscape and market trends, providing meaningful insights and recommendations to executives and stakeholders.
Develop and enhance product marketing collateral and sales enablement materials, such as value propositions, solution presentations, case studies, battle cards, and more.
Ensure that product messaging and positioning remain up-to-date and effective, with product features and capabilities accurately reflected across the website and sales enablement materials.
Actively contribute to content marketing and demand generation activities by crafting compelling messages and implementing cross-channel campaigns that build awareness and drive pipeline growth.
Foster cross-functional collaboration with other stakeholders to ensure alignment and maximize the effectiveness of marketing campaigns.
Serve as the in-house expert and advocate for MaxBill products, customers, competition, industry knowledge, and more.