Position: Social Media and PR Specialist
Company: Affiliate Heaven
Category: Marketing
Experience required: 2y
English level: intermediate
Published: 2021-07-01T00:00:00+03:00

You have to be an experienced mid-level SMM and PR professional with growth potential demonstrated by:

2+ years in SMM role
An understanding of SMM and community best practices on LinkedIn, Facebook, Xing
Successful projects portfolio in Instagram, Facebook, LinkedIn
Passion for creating great content and research new opportunities
Good time-management skills for managing multiple SMM platforms at once
Experience in PR outreach and building targeted media and influencer lists from zero
Experience with event and webinar organization and promotion
Excellent written and spoken English (CEFT C1+)
Ability to track and measure campaign success metrics
Excellent presentation skills

Будет плюсом
The following qualifications will help your application to stand out:

B2B IT industry experience preferable
Experience with paid advertisements on social media (LinkedIn, Facebook, Instagram)
Experience with software tools to edit and organize compelling social media content
Passion, creativity, and being sociable

Предлагаем
A highly competent team of colleagues, and the perks you would expect:

Competitive compensation
International team experience
Opportunities for career growth
Friendly—yet professional—environment
Opportunity to make a positive impact on the team and the product
Some flexibility with working hours and home-working

Обязанности
Your responsibilities will center on improving the visibility, reputation and online presence of Topaz via the following activities, projects and deliverables:

— Design and implement an effective B2B social media strategy to grow overall audience and engagement across relevant B2B social media and community platforms (LinkedIn, Twitter, etc.)
— Perform research on current benchmark trends and audience preferences in USA, UK, Switzerland of the chosen platforms
— Social media marketing campaign performance forecasting, optimization, and reporting
Inform the content plan for the digital marketing team to create unique and engaging content regarding product and product-related topics
— Drive and lead conversations from social and community engagement on platforms
— Build a PR media list and influencer list with contacts and relevant cooperation opportunities
— Research, identify, and select appropriate industry conferences, webinars, and other events to demonstrate Topaz thought leadership in the wealthtech arena
— Drive event preparation and execution with the support of the marketing team
— Collaborate with the in-house digital marketing team and inform content type, format, voice, and calendar