Position: Facebook User Acquisition Manager
Company: United Tech
Category: Marketing
Experience required: 1y
English level: intermediate
Published: 2021-12-01T00:00:00+02:00

About you:
- 1+ year experience in social ads (and/ or Facebook, Snapchat, TikTok ads) (app acquisition, gaming, dating will be plus);
- Experience operating $50K+ monthly budgets with positive ROI for social media channels;
- Great understanding of the general principles of media buying and attracting users;
- Experience of working with MMPs and web-analytical platforms
- Upper-Intermediate or higher English;
- Strong analytical skills and ability to work with numbers;
- Familiar with User Acquisition KPIs (LTV, CTR, IPM, CVR, CPI, ROAS, retention, etc.)
- Strong attention to detail;
- Ability to learn quickly and adapt in changing market trends;
- Passion for solving problems through creativity and resoursefulness.

Will be a plus if it is also about you:
- Experience with Facebook iOS 14.5+ and Web2App campaigns.

You will be responsible for:
- Lead user acquisition process within Facebook Ads for different products in the social networking niche;
- Launching, optimizing, and scaling worldwide marketing campaigns (Facebook);
- Analyze and monitor the performance of ad campaigns;
- Split testing of advertising creatives, optimizations, and audiences;
- Interact with the creative department: the generation of ideas and feedback on the effectiveness of the marketing materials provided;
- Search for new schemes to attract users: test non-traditional approaches for user acquisition — e.g. redirect from the chatbot, web2app, web2card, brand awareness with performance component;
- Build a strong and productive relationship with a Facebook Ads account manager ;
- Strategy development and execution with respect to new traffic sources.

Our team values:
- Result orientation: we set ambitious goals, take on complex tasks and successfully cope with them;
- Flexibility: the ability to think out of the box and change our strategies depending on market conditions;
- Teamwork: we have the common goal, we do not shift responsibility to others and overcome challenges together;
- Striving for development: we are constantly learning new things and evolving together.

Employee benefits:
- Comfortable office within walking distance of the metro station;
- Flexible schedule: 8-hour working day, opportunity to work remotely several days per week;
- 20 working days of paid vacation, 15 days of paid sick leave;
- Medical insurance — 100% coverage;
- Free lunches, fruits, sweets;
- Educational opportunities: English courses, specialized courses;
- Competitive salary and regular performance reviews;
- Corporate events, team buildings and gifting for major life events;
- Relocation package (support with moving, one-time bonus).

Hiring stages:
- CV check;
- Short phone screen (up to 10 min);
- HR interview: up to 1 hour;
- Interview with the Hiring team;
- Test task (if applicable);
- Reference check;
- Job offer.