Position: Head of Marketing
Company: BETER
Category: Marketing
Experience required: 3y
English level: upper
Published: 2023-02-01T00:00:00+02:00

We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to creative projects.

Head of Marketing responsibilities includes developing plans to help establish our brand, allocating resources to different projects, and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.

Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.


**Responsibilities:**


Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative.
Prepare and manage monthly, quarterly, and annual budgets for the Marketing department. 
 Set, monitor, and report on team goals.
 Design branding, positioning, and pricing strategies.
 Ensure the brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material).
 Analyze consumer behavior and determine customer personas.
 Identify opportunities to reach new market segments and expand market share.
 Craft quarterly and annual hiring plans.
 Monitor competition (acquisitions, pricing changes, and new products and features).
 Coordinate sales and marketing efforts to boost brand awareness.
 Participate in the quarterly and annual planning of company objectives.
 Management of the full cycle of the project.
World industry event organization


**Requirements:**

Work experience as Head of Marketing or VP Marketing, preferably within the industry.
Experience running successful marketing campaigns.
Solid knowledge of web analytics and Google Adwords.
Solid knowledge of SEO optimization.
Leadership skills with the ability to set and prioritize goals.
Analytical mind.
BSc or MSc in Marketing or relevant field.