Position: Marketing Brand Manager (SaaS)
Company: Viseven
Category: Marketing
Experience required: 5y
English level: upper
Published: 2022-04-01T00:00:00+03:00

**Requirements**
• Impressive experience with B2B SaaS products
• Deep knowledge of instruments, approaches hand-on experience in lead generation and nurturing
• Knowledge and skills in analytics and CRM/HubSpot management
• Understanding of SEO and paid channels
• Knowledge and understanding of Google Analytics and Google Tag manager will be a plus
• Experience with Content Marketing strategy and its implementation (in English)
• Fluent oral and written communication in English
• Ability to learn and retain new information quickly
• Ability to handle multitasking productively
• Advanced communication and presentation skills
• Great team player: optimistic, organized, flexible, helpful 

**Responsibilities**
•Develop, coordinate and execute the overall marketing strategy.
•Develop, implement and analyze product marketing
•Create and execute effective marketing campaigns that drive demand for our product.
•Editorial planning according to consumer's buying stage and definition of target marketing personas.
•Assist in maintaining all digital channels and managing content production for both inbound and outbound purposes.
•Develop and implement promotion strategy with PPC and retargeting
•Leverage company social media presence to provide relevant marketing updates, content distribution, and further brand awareness.
•Take part in the creation of sales and marketing collaterals, as well as collaborate in business development processes by implementing lead nurturing strategies.
•Expand promotional channels for our content through paid acquisition/advertising, publisher networks, industry events, partner marketing, etc.
•Providе ongoing content updates to the corporate websites.
•Help measure and analyze campaign performance to inform ongoing marketing strategy.
•Collaborate with colleagues across multiple departments (such as sales team, account managers, business analytics, support, etc.)
•Anticipate consumer trends, keep the brand up to data
•Implementing best practices for workflows, triggers, personalization, segmentation, targeting and drip campaigns.