Position: Email marketing specialist
Company: Eastern Peak
Category: Marketing
Experience required: 1y
English level: upper
Published: 2021-10-01T00:00:00+03:00

Our customer is a collection of members’ clubs, restaurants, hotels and cinemas, catering to those in the film, media, fashion and creative industries. The company has unique ventures throughout the UK, USA, Canada, Europe and Asia, with new openings planned globally.

Qualifications for this position include:
● English fluency in high-level is essential, both verbal and written.
● 2+ years experience working with email and marketing automation platforms.
● Strong knowledge of HTML/CSS.
● Email marketing experience.
● Ability to be creative operationally and strategically.
● Excellent client management skills.

Will be a plus:
● Working knowledge of Salesforce.com or other CRM.
● Knowledge of Salesforce Marketing Cloud

We offer:
● А place with friendly environment where you can reach your full potential and grow your career.
● Comfortable, modern and green office.
● Flexible work schedules.
● Work from home, when projects/clients allow.
● Social package: paid sick leave and vacation.
● Real Football, English courses, unlimited milk, fresh fruit and other goodies + medical insurance.
● Green room with ping-pong and kicker.

Main duties involve:
● Work with key stakeholders and the wider CRM team on email best practice and template/component design.
● Responsible for build and execution of campaigns to drive engagement, loyalty and retention.
● Responsible for all membership email communications.
● Working closely with membership marketing, retail and technical teams to drive day-to-day email campaigns.
● Able to work on a fast paced environments where requirements are constantly evolving.
● Understand the membership audiences and segmentation.
● Use Salesforce Marketing Cloud to build and track the effectiveness of campaigns. Where required work with the CRM Analytics team to analyse all email marketing campaigns and look for trends and insights to feed into future email campaigns.
● Work with the Design team to contribute on the design best-in-class email templates.
● Feed into the central email calendar which communicates all planned Salesforce Marketing Cloud communications activity.
● Regularly communicate your campaign schedule to the business areas affected to ensure they can plan for any demand.
● Investigate any fluctuations in target lists with the CRM team to ensure we understand whether we have a data problem or a communication problem which needs to be addressed.
● Attend internal or external conferences, seminars or courses as appropriate to keep up-to-speed with the latest evolutions with Salesforce Marketing Cloud, data protection and best practices.