Position: Paid Traffic Manager (PPC)
Company: RGray
Category: Marketing
Experience required: 2y
English level: intermediate
Published: 2023-01-01T00:00:00+02:00

Primary Responsibilities included but not limited to:
 Traffic acquisition & management from several ad networks;
 Customization of analytics and tracking infrastructure;
 Own the day-to-day management of the projects'(3−5) process;
 Identifying the project goals and Key Performance Metrics;
 Elaboration and controlling paid traffic project tasks in Intervals;
 Create actionable researches, media plans, creative items requirements, budgets, schedules for each project, track progress against schedule and goals, as well as communicate follow-ups and adjustments as needed.
 Regularly evaluate and communicate the status of ongoing projects, their achievements, identify any bottlenecks or budget risks, and manage
expectations as needed: Report project progress status to Project
Managers & CEO on a weekly basis.
 Come up with innovative and creative ideas to ensure projects' success:
the constant search for unusual but effective traffic sources, messaging,
and item combinations.
 Constant Education in the marketing and paid traffic field.

Education and Experience:
- 2-year’ experience in PPC;
- Facebook, Google, Twitter, Pinterest, and other Ad networks;
2-5 Success cases on similar positions;
- Strong proficiency in Google Analytics (UA + GA4), GTM, Firebase, Facebook Analytics. Having an experience in the AppsFlyer analytics will be an advantage; 
- Excessive attention to metrics and variables, as well as to budget spending;  
- Strong interpersonal skills; you should be a team player and positive go-getter;
- Understanding of marketing, creative and production processes and terminology;
- Intermediate level of English;
- Strong attention to detail and focus on task completion is critical.
- Experience in Crypto and Fintech will be an advantage