Position: Marketing Digital Analyst
Company: BrainRocket
Category: Marketing
Experience required: 3y
English level: upper
Published: 2022-07-01T00:00:00+03:00

Responsibilities:

1. Own, help, manage the development of Google Analytics throughout the organisation

2.Generate web analytics related reports and dashboards
3.Lead drive stakeholder training on Google Analytics across various levels
4.Integrate GA with other systems
5.To be an owner and perform tagging using Google Tag Manager (GTM) & be the point of contact for any issues
6.Analyse marketing campaign behaviour, conversion data & customer journeys through funnel analysis
7.Use web analytics to help identify current issues & strengths in order to optimise performance
8. Proper reports are documented, presented & communicated clearly to key stakeholders

Requirements

3 years’ experience of product/web or data analysis

Excellent understanding & application of Google Analytics (ideally GA4360), Google Tag Manager & Testing/Optimization tools (ideally Google Optimize), behavioural analytics tools (Hotjar, Mouseflow etc.) and Google Data Studio.

Basic understanding of HTML, CSS

Great at communicating data insights in a way stakeholders can clearly understand

Good communication skills, strength at presenting data in a compelling way

Able to work as part of a team or on own initiative

Ability to work in a fast-paced environment, adapt easily to changing situations and demonstrates flexibility in juggling priorities

Able to pick up new data tools/concepts quickly

A logical and inquisitive mind

Enthusiastic, positive and self-disciplined

experience within the iGaming industry is a strong plus