Position: Media Buying
Company: Genesis
Category: Marketing
Experience required: 2y
English level: upper
Published: 2021-09-01T00:00:00+03:00

What We’ll Expect From You:

● 2+ years of experience of user acquisition campaigns in UAC (Google Ads) for Android and iOS application;
● experience of user acquisition campaigns in Facebook;
● understanding marketing fundamentals: segmentation, CAC/ARPU/ARPPU/EPC/ROAS/ROI/LTV;
● experience to work with analytical tools AppsfFyer, Adjust, etc.;
● experience running A/B tests and optimizing campaigns through experimentation;
● experience in ASO;
● strong analytical skills and ability to make data-driven decisions;
● be organized and self-motivated;
● level of knowledge of English — Upper-Intermediate or higher.


What You’ll Do:

● set up, optimize and scale new ad campaigns for Android and iOS app from Google Ads (UAC);
● maintain and optimize ongoing ads campaigns in order to improve ROI;
● monitor and measure campaigns and channel performance;
● work with big marketing budgets;
● test new traffic channels;
● work with lots of digital marketing tools;
● work in different competitive overseas markets;
● work closely with design, development and product teams on growing marketing.


Will be a Plus:

● experience with TikTok ads, Snapchat ads, Unity ads, AppLovin;


Conditions for your success:

● opportunities for professional growth — participation in relevant conferences, courses and other events around the world, a large corporate library, English courses;
● a talented team of strong specialists, focused on results, who is ready to share their experience and expertise;
● decent pay and official employment, a bonus system is provided for the best employees;
● comfortable working conditions — flexible schedule, modern office 5 minutes walk from the metro station. T. Shevchenko, breakfast, lunch, fruit, juice, snacks, own cafe;
● health care — medical insurance, corporate doctor, a modern ventilation and air conditioning system, many plants in the office;
● active corporate life — running, football, yoga, participating in sports events, relaxing and traveling with colleagues.