Position: Ads Specialist
Company: Human Agency
Category: Marketing
Experience required: 2y
English level: upper
Published: 2021-03-01T00:00:00+02:00

Responsibilities:
Campaign Management: Manage and optimize paid marketing operations, from initial strategy and roadmapping/budgeting, to creative development, testing, delivery, and evaluation.
Daily campaign maintenance and optimization for client accounts.
Ensure client goals are met and work to constantly improve on key objectives.
Develop and manage budget and content roadmaps on a daily, weekly, and monthly basis across ad & email campaigns.


Data & Reporting Management: Provide accurate and insightful reporting for clients and internally for the Human Agency team.
Utilize real-time performance data to inform strategy, budget allocation, and creative asset development.
Analyze key performance metrics to adjust and optimize campaigns providing regular and easily understood reports to clients.
Stay informed and actively research new platform updates, channels, and performance methods to provide insight for clients and the Human Agency team.
Support Sales Pipeline: Support sales team to develop ad delivery goals and strategies for potential clients.
Provide regular updates to our sales team on effective ad campaigns and promotion-worthy statistics and case-studies.
Assist in the development and proposition of holistic digital strategies and recommend proper platform/channel use when appropriate.


This could be the job for you if you:
Have 2-4 years of paid acquisition, media planning, or growth marketing experience at agency or on within an organization or political campaign.
Have prior experience with eCommerce & direct-to-consumer marketing
Know how to use a test driven approach to problem solving  (scientific method, A/B testing, tests for statistical significance, randomized controlled trials).
Have experience with pay-per-click (PPC) advertising and search engine marketing (SEM)
Demonstrate proficient understanding of marketing attribution, tracking, and Pixel implementation.
Are a team-player with high-energy and a desire to help improve internal processes and contribute to startup growth beyond your day-to-day tasks.
Desire to learn, grow, and get in on the ground floor of a high-growth startup while launching your career.
Are able to work independently in an entrepreneurial, start-up environment - we give you something, you’re able to get creative, think scientifically, and run with it.

This job is definitely for you if you:
Have deep experience with ad technology platforms, analytics and business intelligence tools, and A/B testing tools.
Have a working knowledge of HTML, CSS, responsive design, and email testing tools for QA’ing email templates & website landing pages.
Are extremely well-versed with Google Sheets and Google Analytics.
Are familiar with data visualization software such as Tableau, Google Data Studio, etc.
Have exceptional attention to detail and enjoy experiment design.
Are very comfortable working with numbers and have the ability to present and analyze data in various ways.
Have an unwavering willingness to learn and go above and beyond what is asked of you.