Position: Data Analyst/Scientist in PPC
Company: airSlate (pdfFiller)
Category: Data Science
Experience required: 2y
English level: intermediate
Published: 2023-07-01T00:00:00+03:00

**airSlate welcomes a talented Data Analyst, a professional who will join our Data Science team.**

**This hybrid role brings together digital marketing and data analytics, allowing professionals to leverage their expertise in both domains.**As a PPC analyst, your goal is to drive targeted traffic and maximize return on ad spend for the organization. 
**As a Data Scientist, you are expected to work with large datasets to uncover patterns, develop predictive models, and provide actionable recommendations based on data-driven insights.** The combination of PPC Analyst and Data Scientist brings a strong analytical mindset to the role. We are looking for a person who can analyze PPC campaign data, identify trends, and use statistical techniques to optimize ad performance, and leverage advanced data analysis methods and machine learning algorithms to improve targeting, ad copy, bid management, and overall campaign strategies.

**You will get experience working with** various PPC advertising platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and more, gain skills to process large amounts of data, apply statistical techniques such as hypothesis testing, A/B testing, regression analysis, clustering, and segmentation. These skills will enable you to conduct experiments, evaluate campaign performance, and make data-driven decisions to optimize PPC strategies.

**Must haves:**
Deep knowledge of Google Ads/Bing Ads, Google Analytics, and Apple Search Ads. Experience working with them through API ( Reporting API, RealTime API) is necessary.
Solid knowledge of statistics, hypothesis testing methods, and probability theory. Ability to extrapolate and apply theoretical knowledge to practical problems
Hands-on experience with Python for data analysis and knowledge of statistical and data analysis packages. Packages to connect to Google Analytics, Google Ads
Ability to work with MySQL, and PostgreSQL databases, including subqueries, temporary tables, windows functions, queries optimization
Familiarity with bash/shell/command line; Ability to use version control system in work, checkout/status / commit/merge, pull requests.

**Nice to haves:**
Experience with Firebase/Google BigQuery/Facebook API (leads + marketing)
Hands-on experience in Machine Learning, knowledge of classical ML algorithms (regression, classification, clustering)
Knowledge of NLP methods (bag-of-words, tf-idf, LDA, word2vec) and experience with related python packages
Experience with AWS services (Glue, S3, AWS permission & credential management, AirFlow)
Familiarity with BI tools like AWS Quicksight, Google Looker Studio, Tableau, Power BI

**What we offer:**
Flexible work environment
We have embraced flexibility in the workspace. You can choose to work from the office, remotely, or hybrid.

Professional growth opportunities
We love learning! For every team member, we cover professional development courses, conferences, literature, and English classes with native speakers so you can improve your skills or learn something new.

Health and wellness
Health is not only about going to the doctor. We offer every employee sports options, access to the office’s massage room, free lunch, and healthy in-office snacks to keep you energized.

Compensation and benefits
Our team members receive performance bonuses for their achievements, time, and effort. They also receive stock options, meaning they benefit when our company grows.

Open communication with top management
At airSlate, we encourage every employee to share their thoughts, ideas, or concerns with our management team. If you wish, you can talk to our CEO, senior management, or team leads at any time.

airSlate Junior Club
We love our extended families! All team members with children get access to kid’s club events that include cooking classes, creative activities, and educational online games.

airSlate Care
Our charitable program includes technology donations to schools, delivering food packages and meals to the elderly, and volunteering at animal shelters. We also match donations made by our team members.