Position: Digital Marketing
Company: Otaje
Category: Marketing
Experience required: 3y
English level: upper
Published: 2023-04-01T00:00:00+03:00

We are a Ukrainian women's clothing brand with our own production at https://otaje.com/. We have been on the market since 2015 and are currently expanding our marketing department. We are looking for a professional Digital Marketing specialist who can bring our website to the top of the Ukrainian market and help us enter the US market.


Role and responsibilities of the Digital Marketing specialist:


Develop and implement effective digital marketing strategies for promoting the company's products using channels such as targeting, contextual advertising, social networks, email marketing, outreach, and others.


Analyze the market and competitors to determine the best methods of promotion, as well as develop marketing plans and strategies that can increase the company's recognition and its products on the market.


Identify the target audience: have a good understanding of the company's target audience and determine their needs and interests to create an effective marketing strategy.


Manage advertising campaigns: manage advertising campaigns on various platforms such as Google Ads, Facebook Ads. Optimize campaigns and control their budgets to ensure maximum efficiency.


Determine key metrics and create reports that allow for evaluating the effectiveness of marketing campaigns and calculating ROI in different marketing channels.


Create content: create and optimize content for the website, blog, social networks, and other marketing channels. Identify keywords and topics that are most relevant to the company's business and audience, and use them to create effective content.


Сonduct testing and analyze marketing campaigns to identify the most effective methods and tools for promoting the company's products and services.


Website analysis involves analyzing the company's website and optimizing it to increase traffic and conversions. Analyzing user behavior on the site helps to determine how to improve the user experience.


Social media analysis involves analyzing the company's social media accounts and optimizing them to increase the company's presence on social media and attract new customers.


Email marketing involves creating and optimizing email campaigns to increase customer engagement and retention.


Working with the technical team to optimize the website and improve the user experience on the company's site.


Collaborating with other departments of the company, such as sales and product development, for maximum coordination of marketing campaigns and achieving shared business goals.


Assessing the effectiveness of marketing technologies, analyzing industry trends, and updating and optimizing strategies.


Tracking trends. Stay abreast of the latest trends in marketing and adapt to the changing needs of the target audience in order to create content that will be as effective as possible in promoting the brand and the store's products.


Managing the marketing team, including SEO, PPC, SMM, content manager, designer, targeting specialist, and copywriter.

Monthly responsibilities include:

Conducting a competitive analysis of the Ukrainian market.
Developing a customer profile considering available data and creating corresponding marketing campaigns for each segment.
Creating marketing materials such as presentations, videos, creatives, etc. ensuring all materials are consistent with the company's brand and marketing strategy goals.
Developing and executing marketing strategies and plans to promote the company's products in the Ukrainian market.
Managing the marketing budget, including expenses on advertising, PR, events, website content, and other marketing research.
Creating a content plan for various marketing channels, including social media, blogs, email marketing, advertising, and other channels.
Developing, launching, and optimizing advertising campaigns across different marketing channels, using advertising tools such as Google Ads, Facebook Ads.
Managing the company's social media accounts on Facebook, Instagram, YouTube, tracking metrics' effectiveness.
Conducting A/B testing of the website to determine the most effective marketing strategies and promotion channels.
Analyzing results: analyzing the effectiveness of advertising campaigns and other marketing initiatives using metrics such as ROI, CAC, LTV, conversion funnels, etc. This will help determine which campaigns and channels are the most effective and how they can be optimized to increase ROI.
Working with the team and other departments of the company to ensure the coherence and consistency of marketing campaigns with the company's business strategy.
Reporting: monthly reporting of the work performed and results, as well as presenting these results to company members for decision-making based on this data.
Evaluating the effectiveness of marketing tools and technologies, identifying new opportunities and technologies to improve the company's marketing campaigns.
Keeping up to date with marketing knowledge, studying new technologies and tools that can help the company promote its products and services.
Market research: constantly studying changes in the market, tracking trends and new opportunities in marketing, as well as studying competitors' actions and using this knowledge to improve marketing strategies.

We offer:

Competitive salary (base pay + KPI)
We believe in a fair, results-oriented KPI system (transparent system for calculating bonus payments with clear metrics and potential amounts)
Flexible working schedule, results-oriented with working hours from Mon-Fri, 9:00-18:00
Flexible mentoring system (comfortable onboarding for new employees to create an easy adaptation period in their new position, LMS, mentoring)
Opportunity to be part of the project and influence development
Absence of bureaucracy and people-oriented management
Ecological corporate culture
Our brand has its own production facility located and operating in Ukraine, supporting the economy.
Young, progressive and very friendly team!

Would you like to join our team? We look forward to receiving your CV and will definitely get in touch with you.