Position: SMM Lead & Head of Content
Category: Marketing
Experience: 7 years | English: upper

Created more than 20 successful strategies for various fields of activity.

Successful SMM & PR promotion of the American electronics brand TREBLAB (increased awareness and sales through influencers, social networks, and media, created a series of authentic commercials)

From scratch, promoted a travel blogger from Sweden to the status of the best in her segment among Scandinavian blogs.

With the help of my strategies and the work of the team, several franchises of a large Ukrainian project were sold.

The resumption of the popularity of two Ukrainian artists.

Conducted personal brand trainings (large-scale - about 400 people, team - for corporations and start-ups and individual - for entrepreneurs and experts).
Senior SMM & Head of Content with 7 years of experience.
Performed the goals of promotion strategies for IT startups, B2B and B2C companies, crypto projects, artists, and personal brands.
I work with the soul of a brand, revealing its unique qualities so that it becomes memorable and differs from the competition.

Have extensive experience in searching, training, and leading a team for a specific project (ran my own international agency)

Searching for the interesting project, in which I will put all my experience, knowledge, and ideology.

SMM skills:
• development of a content strategy, a strategy for promoting social networks, sites
• creation of authentic positioning, Tone of Voice
• branding, rebranding
• maintenance & promotion of Instagram, YouTube, Facebook, Telegram, Pinterest, TikTok
• creation of aesthetic photo & video, video editing, design
• copywriting, rerating (English, Russian, Ukrainian)
• creation and analytics of targeted advertising
• cooperation with opinion leaders (have a large base)
• knowledge of modern promotion techniques from Sweden and Los Angeles

PR Skills:
• creation of promotion strategies
• work on brand image
• writing articles and press releases
• budgeting
• cooperation with opinion leaders (there are bases from Ukraine, America and partly Europe)
• narrowly focused, native communication with electronic media, telegram channels, radio stations, magazines (there are many contacts)

Production Skills:
- determining the goals of the video and a unified corporate identity
- selection of the shooting team
- preparation of estimates
- selection of locations
- the creation of the script and shooting plan
- directing
- shooting a promotional video
- shooting vertical videos for Instagram/TikTok
- directing a photoshoot
- joint sound engineering with sound designer
- color grading directing

Last Сases:
— London based IT startup DreamApp
— Crypto project (more than 1M followers)
— International photoshoot project SantoriniDress (220K followers)
— American electronics brand TREBLAB
— Ukrainian insurance company Alfa Insurance
— Kharkiv mental health center Restart
— Personal brand of Ukrainian musicians
It can be both a large, already successful company, and a small project that we will make successful together.
The main thing is that modern ideas should be welcomed in it.