lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: Marketing Director | CMO | Head of Digital
Category: Marketing
Experience: 8 years | English: fluent

∙ Founded and managed national distribution business, growing gross monthly revenue from $3K to $25K in first 2 years.
∙ Developed and launched new BTL renting service and achieved planned profit margin and sales objectives totaling $260K annually.
∙ Implemented CRM system into the sales department which led to 35% increase in sales team efficiency and brought conversion rate to 3.7%.
∙ Ideated and executed e-commerce promotion strategies that boosted account’s web traffic by 250% and an additional 25% revenue. Implemented innovative PPC campaigns that drove ROAS of 5.
∙ Managed creative production team and implemented latest creative strategies that led to increase in paid social media click-through rate (avg. 1.5 %) in conversion campaigns. 
∙ Planned, implemented and tracked sales and marketing strategies to promote products to b2b customers. Developed new CRM system framework that increased returning customer rate by 35%.
Dynamic marketing director with 7+ years of experience in developing and executing marketing campaigns and strategies. I have extensive experience in project management, digital marketing, sales and brand management. Founded highly efficient and innovative marketing service business working with clients like BMW, Hewlett Packard, DELL, Piraeus Bank, Nike. 

8 years as a Founder & Marketing Director at Flux Ukraine. 
==========
Official and exclusive distributor of Flux Furniture B.V. in Ukraine. Flux creates flexible, innovative and sustainable concepts for offline marketing designed and produced in the Netherlands. It provides modern furniture solutions for BTL, trade shows and presentations, brand activation events and pop-up.

3 years as a Head of Digital at Scroll.
==========
Scroll is a local socially-led digital agency based in Kyiv with production and social media expertise. We focus on helping our clients reach the right people in a strategic and effective way. 

2 years as a Brand Manager at IBIS Arms&Fishing
==========
IBIS Arms&Fishing is the largest supplier of hunting, fishing and outdoor clothing & equipment products in Ukraine. It has contracts with more than 700 producers from around the world including the USA, Europe, China, and Japan. Started in 1994 from a small offline shop, now it has its own national retail shop network and e-commerce as well as wholesale distribution partners in every corner of Ukraine.
Position: Marketing Director, Digital marketer, Digital Marketing Executive, Internet Marketer,
Category: Marketing
Experience: 7 years | English: fluent


(07.07.2022- untill now) ACTED
Data Collector
Work in a French humanitarian organization

(01.08.2022 – 21.02.2020) Waste Management Centre 
Marketing Director
(01.08.2021 – 24.02.2022):
•	determination of general directions for department activity;
•	promotion of brand and company's services;
•	organizing marketing strategy implementation;
•	high-quality and timely preparation and holding of advertising events;
•	identification of strengths and weaknesses of marketing activities, analysis of the effectiveness of marketing decisions;
•	preparation media plans for marketing activities, advertising;
•	budgeting, control of its implementation;
•	Work with Facebook Ads Manager, Google Analytics, Google Ads and the basics of digital tools, performance marketing (SEO, PPC, SMM, web analytics). Run campains, their control and analysis of the effectiveness (includingfor promotions of company's services, in particular, promotional activities);
•	traffic channels analysis (website, social networks, calltracking, advertising accounts Google Ads, Fb, Inst), development of a strategy, preparation of recommendations;
•	Organization, control and analysis promotional activities results in the media (Public Relations);
•	Interviews on TV channels, print media, online platforms. 


(01.11.2019 – 21.02.2020) British American Tobacco 
Digital Marketing Executive
(01.11. 2019 – 21.02.2020):

•	Work with Facebook Ads Manager and Google Analytics, Google Ads and the basics of digital tools, performance marketing (SEO, PPC, SMM, web analytics);
•	Development of marketing strategies and communication strategies;
•	Control of plan implementation for leads;
•	Analysis of trends and market;
•	Development of brand online communication with customers;
•	Target analysis of audience, its needs;
•	Operational plans development , plans for advertising campaigns;
•	Plan / fact analysis;
•	Budget formation for the year and quarterly;
•	Effective budget allocation, control over the efficiency of budget spending;
•	Selection of partners for joint work in promotion;
•	Terms of reference and suppliers briefing;
•	Control of suppliers and result of their work;
•	Document flow;
•	Holding tenders;
•	Participation in the global strategy of brand development;


 (21.02.2019 – 25.10.2019) As part of the Publicis Groupe, Performance Marketing Agency Performics (Google Premium Partner)
Project Manager
(21.02.2019 – 25.10.2019):
work experience similar to previous places of work
Position: Marketing Director / Head
Category: Marketing
Experience: 7 years | English: fluent

• Built the MQL pipeline through content and ABM strategies
   • Optimized inbound traffic through SEO and user journeys
   • New client bringing in $200k revenue in nine months
IT marketer and business development professional generating new clients and proving digital marketing strategies for over seven years.

Experienced in the following IT service niches: tech staffing, AI development, software outsourcing, web design, IT consulting. Also, succeeded in growing IT products (AI, digital advertising) and mobile apps (utility apps).

Over the past few years, I have been focusing on promoting IT services in North American markets through continuous marketing research and competitive analysis, generating leads through social, email, web, and content channels, and adopting proven inbound and outbound marketing strategies.

Currently, I'm responsible for the following:
   • Implementing and improving various marketing tactics, such as SEO, ABM, demand generation, lead nurturing, social/LinkedIn, B2B ratings, and content marketing.
   • Building the MQL pipeline through web and social channels.
   • Managing a team of full-time and freelance marketing specialists, optimizing their performance, and ensuring the highest quality of their work.
   • Working closely with sales and management teams to develop and execute marketing/business development plans.
   • Creating budgets and controlling spending.
   • Maintaining reporting and analytics and constantly optimizing marketing best practices.

Ready to take on new challenges and make a difference. This means using my experience and knowledge to develop and implement effective marketing strategies, work on different projects, and learn and grow together with the company. I'm a hardworking and enthusiastic individual passionate about technology and how it changes our lives.

I'd love to chat and learn more about your relevant marketing role. Thanks.
Ready to take on new challenges and make a difference. This means using my experience and knowledge to develop and implement effective marketing strategies, work on different projects, and learn and grow together with the company. I'm a hardworking and enthusiastic individual passionate about technology and how it changes our lives.
Position: Marketing Director, Head of Marketing, CMO
Category: Marketing
Experience: 11 years | English: fluent

- successful work as a team member of several blockchain companies/startaps (2018-present) - own company lauch and direction (2008-2018) - lauch of MTV channel in Ukraine (2007-2008) - lauch of several cigarette and alcohol brands (early 2000s)
My vast professional experience covers (but not limited to) the following major areas: Marketing, Advertizing, Brand Management, Film & Media Production, Content Marketing, PR & Communication etc. Currently I'm applying my knowledge to the IT / Blockchain / DeFi (Decentralized Finance) sphere. See some career highlights below: Director of Marketing (Europe) – Velas Network AG (blockchain protocol) Chief Marketing Officer – GEO Protocol (blockchain protocol) Marketing Director – Blaze.tech (blockchain development) Head of Marketing & PR – MTV Ukraine Account Group Director – Havas / Euro RSCG Kyiv (intl. advertizing agency) Account Director – Scholz & Friends Kyiv (intl. advertizing agency) etc.
Position: Marketing Director / Head of Marketing / CMO / Digital Marketing Director
Category: Marketing
Experience: 8 years | English: fluent


Current company: B2B, Enterprise, 25000 employees.
Role: Digital Marketing Director (global)

Led a rebranding process that transformed the company's image from a legacy enterprise to a modern provider of digital transformation services for Fortune 500 clients. I also implemented a marketing department transformation and established inbound marketing processes from scratch, resulting in a successful lead generation campaigns.
For B2B: Increased number of leads by 77%, improved contract close speed by 40%, and increased project budgets by 35%.
For B2E: Headcount growth +20%, increased the LinkedIn followers count from 500k to ~1M

- Restructured digital marketing department, leading the team of 50+ specialists and 4 vendors to drive business growth.
- Established from scratch SEO, content marketing, PPC, ABM, analytics streams and improved SMM
- Developed comprehensive content strategy that generates traffic and transmits thought leadership at all levels of the decision-making funnel, resulting in ~ 2x more MQLs and a 1.5x improvement in decision-making speed
- Designed and developed user-friendly and modern website, resulting in a 10x increase in content prototyping speed, a reduction in avg. load time from 8s to 1.2s, an uptime boost to 99.95%, and a 3x improvement in conversion rate
- Implemented 360 analytics and detailed user tracking to drive data-driven decisions and improve user experience, resulting in the enhanced customer journey

----

Previous company: B2B, SMB, 100 employees.
Role: Head of Marketing.

Transformed company positioning and implemented successful SEO and content marketing strategies, resulting in an increase in average project budget from $40,000 to $300,000 and a 10x increase in leads. Created a passive income source for the company through monetization of excess leads, resulting in an additional 40% growth in EBITDA with 0 added risk.

- Developed an inbound marketing strategy and rebranded the company, resulting in a shift from startup clients to SMBs
- Implemented comprehensive SEO strategy and content development plan, resulting in a 10x traffic growth within 1.5 years
- Developed website from scratch, including user journey, UI/UX, and front- back-end development, resulting in improved load speed by 2x and conversion rate by 36%
- Built and led a team of up to 15 marketing professionals, driving successful SEO, content, PPC, email marketing, SMM
1. Outsourcing or Product
2. Passionate and open-minded team
3. Cool and modern company
4. Solid marketing budget
5. Absence of bureaucracy
Position: Marketing Director/Head of Marketing/COO
Category: Marketing
Experience: 11 years | English: fluent

1. I've established an exports sales department (manufacturing company) and within a year exports sales accounted for 10% of the total company's revenue 
2. Marketing and go-to-market strategies developed for an IT startup to be used within the next 1-2 years
3. I've reduced costs by 7% for a manufacturing company. It happened thanks to my cross-functional experience
My latest job was CMO at an IT startup. I've developed marketing strategy, go-to-market strategy, and sales and partners' sales strategies. This is the field I'm good at - developing and realization of strategies.
In my previous experience, I've received a great experience in Marketing, Sales, and Management. In my resume you won't find the same position in marketing within the last years, I've been moving within the company in order to get a wider experience at the management level as marketing nowadays must be cross-functional, and knowing just marketing tools is not enough.
I want to find a brand with the challenges of entering new markets, developing the brand, new products, and so on. This is the field I'm good at. b2b is the best segment for me, I've got experience in b2b both from the side of marketing and sales.
Position: Marketing Director, Marketing Manager
Category: Marketing
Experience: 7 years | English: intermediate

Developed marketing strategies for more than 15 companies from the field: IT, e-commerce, information service, agriculture, cosmetics and building materials, education, construction services and legal services.
The result of my work and the work of the team in STATE ENTERPRISE OF SPECIAL POST was brought to a point of self-sufficiency. For building start-up RIMONTA/ "YAKDLYASEBE" was developed and implemented the concept of service. 30 applications for apartment renovation per month were provided
Marketing Strategist, Marketing Manager, Service Designer, CMO 
I create successful marketing strategies and services. I make the customer journey exciting.
My professional experience:
DRIVERS Marketing Agency. Owner, Managing Partner. June 2019 - March 2022
STATE ENTERPRISE OF SPECIAL POST. Director of Sales, Marketing and International Strategic Development. July 2020 - May 2021
WTF CONSULTING. Marketing Consultant. July 2018 - December 2018
RIMONTA/ "YAKDLYASEBE". July 2016 - January 2018
Anti-crisis marketing management. Management of sales department, customer service department, call center, strategic international development department, sales managers. Development of marketing and Service strategies. 
PROFESSIONAL SKILLS: 
•	CRM marketing
•	Service Design
•	Business process optimization
•	Marketing management
•	Customer service management
•	Marketing strategy development
•	End-to-end analytics
I'm professional marketing director. I have strong management skills. I can motivate, organize and lead a team to achieve marketing goals. I would like to use my full potential for a company with global goals whose products change the lives of people around the world. I always try to form a team of professionals who understand the strategy and goals of the company.
Position: Marketing Director, Project Director, Brand Director
Category: Product Manager
Experience: 11 years | English: fluent

•	Stanford University | U.S. | 3-month course on digital and content marketing| Summer 2014
•	NYU (New York University) | U.S. | MPA (with majors in Marketing and Strategic Communications) | 1988-2000
•	Kyiv Shevchenko University | Ukraine | MA | 1993-1998
•	Various training courses as part of management development programs (including digital marketing, sales, change management, agile methodologies, etc.)
•	Holder of a WSET (Wine and Spirit Education Trust) Level 2 Qualification – passionate about exploring different types of wines and their origins, with experience in identifying flavor profile and recommending pairings for optimal enjoyment
Marketing Director and Entrepreneurial Business Executive, with extensive experience in senior operational and strategic roles both domestically and internationally, demonstrating a high level of integrity, energy, and focus in achieving sustainable growth.  

Capable of translating commercial ambitions into practical realities, delivering measurable results that support business goals. Excellent organizational and interpersonal skills, self-motivated, with a proven track record of building up the brands in various industries from the scratch to leading market positions.
Now seeking a fresh challenge that will make the most of this skillset, preferably in a Marketing Director, Account Director, Business Development Director positions.

KEY PROFESSIONAL SKILL SET

•	Strategic Thinking: ability to think critically and strategically, analyzing market trends and consumer behavior to develop effective brand strategies, both digital and offline;
•	Creative Problem-Solving: ability to identify challenges and develop innovative solutions to overcome them;
•	Strong Communication Skills: have excellent written and verbal communication skills, able to effectively communicate with internal and external stakeholders;
•	Leadership Abilities: able to lead and inspire a team of professionals to execute successful branding/marketing/sales campaigns;
•	Analytical Abilities: able to use data and analytics to evaluate the effectiveness of business strategies and adjust them accordingly; 
•	Expertise in Digital Marketing: SEO, SMM, PPC, content marketing, email marketing, has a strong understanding of digital marketing platforms and their capabilities (Google Analytics, Google Ads, Meta Business Suite/FB, LinkedIn, YouTube and more);
•	Business Acumen: possess a solid knowledge of business operations and financial principles (financial analysis, budgeting and forecasting), allowing to make informed decisions that support company’s overall goals;
•	Adaptability: able to quickly adapt to changing market conditions and consumer trends, ensuring that the brand remains relevant and competitive.
Position: Marketing Director, Sales Director, Business development executive
Category: Other
Experience: 11 years | English: fluent

• Enabled company to receive recognition by some of industry professionals.
• Spearheaded €300K project of Oral Care (EU) product development and manufacturing.
• Established and built new organisation from scratch and ensured successful business growth.
• Maximised profitability and market share by assessing and improving product portfolio.
• Promoted brand awareness and increased product sales in coordination with sales and marketing teams.
• Oversaw creation of marketing materials and product packaging in line with brand's image and messaging.
• Established company in 2012 for trading medical, dental supplies, and equipment.
• Achieved turnover of USD 3.5M within first 5 years of operations.
• Boosted sales volume by 25% YOY by creating and executing business strategies.
• Accelerated profit margins by 15% and decreased operating expenses by deploying cost-saving measures.
• Represented key brands, such as Lacalut (Germany), KerrHawe (Switzerland), GC Europe (Belgium), MediProgress
(Slovakia), Olimp Sport Nutrition (Poland), Ato Zizine & Septodont (France), SaniSwiss (Switzerland), Philips Oral Hygiene,
Discuss Dental (USA), Medesy (Italy), Euronda (Italy), Acteon Group (France), and Nuk (Germany).
• Honoured with multiple Certifications via demonstration of impeccable performance.
Recognised senior sales and marketing executive with proven success in delivering strategies direction to generate maximum profits and accelerate sales volume. Well-versed in collaborating with cross-functional teams and communicating with senior executives to plan business strategy. Instrumental in conducting in-depth market research to determine latest industry trends, identify new business opportunities, and track competitor activities. Skilled in managing consumer-centric products from conception to development and launch. Proficient in monitoring marketing functions, including brand awareness, product promotion, and client acquisition and retention. Adept at negotiating and managing lucrative contracts to win money-making deals. Excel at building, training, and supervising top-performing teams to drive productivity and accomplish targeted milestones.
Position: Marketing Director / Senior product manager
Category: Marketing
Experience: 11 years | English: fluent


I am a C-suite professional with an MBA degree and 17+ years of business experience as Global Chief Marketing Officer, Managing Director, and Chief Product Leader with strong proven B2C and B2B results. The last ten years of experience include yearly revenue growth of 25%+ YoY and marketing budgets of up to $7M.
My key strengths: Product and Project management, Excellent organizational and time management skills, Agile Management, Problem Solving and Analysis together, Creative and Digital Marketing, and Go-to-Market Strategy.
I was responsible for a full range of marketing functions, and several products, headed cross-functional teams of 30+ which acted within 18 countries (up to 250 Ml customers).
Position: Marketing Director/ SEO Manager
Category: Marketing
Experience: 11 years | English: fluent

To see how my recommendations that were made based on research and analysis are implemented in the company's strategy and have impact on company's sales, customer loyalty and future shift of the strategy
Marketing experience in foreign companies from diverse industries (IT, retail, banking, pharma, e-commerce, consulting). Fluent in English/German

IT
*On-page/off-page SEO strategy in US & Canadian markets with a successful track record:
a) Case 1: impressions +580%, main keywords received rankings on the 1st Google page
b) Case 2: clicks +200%, impressions +240%

- conducted the SEO audit, technical optimization, and A/B tests
- improvement of link building strategy and website structure
- conducted keywords analysis and deep competitors strategy research
- website re-design
- Google Analytics goals settings and monitoring

*Implementation of marketing strategy:
- market analysis, evaluation, and monitoring of competitors
- identified value proposition and key messages to differentiate from competitors
- formation of a pricing strategy
- rebranding campaign through all communication channels
- content plan for all SMM channels (FB, IG, TW, LI, YT, TT)
- monitoring, analyzing, review the effectiveness of advert campaigns (Google Ads, YT Ads)
- marketing branding materials preparation (videos, brochures, billboards, exhibition materials, etc.)
- email marketing

Consulting
*Development and execution of on-page & off-page SEO strategy with success track record:
a) Case 1: Rankings +36%, clicks +54%, impressions +53%
b) Case 2: Main keywords received rankings on the first Google page

- conducted keywords analysis and deep competitors strategy research
- optimization of content plan
- improvement of link building strategy and website structure
- conducted the SEO audit, technical optimization, A/B tests
- experience with middle and big size web sites from diverse industries 
- experience with projects for Western markets

*Preparation of regular reports:
- SEO KPIs analysis: rankings, traffic, clicks, conversions etc.
- monitoring of advert campaigns effectiveness from different channels (programmatic ads, social, referral, email etc.)
- analysis and recommendations based on data from Google Analytics, GoogleSearchConsole, Screaming Frog, SimilarWeb, Data Studio, RYTE, Metrics, HyperSuggest etc.

Pharma
*Strategy development for pharma brands: provided recommendations and followed up their implementation for effective:
- New brands launch
- New TV adverts creation
- Communication messages/materials/channels usage
- Identification of brand potential in other category segments/sales channels
- Segmentation among doctors/patients
International projects in digital marketing (SEO, Google Ads etc.)