lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: Product Marketing Manager
Category: Product Manager
Experience: 5 years | English: fluent


I worked in marketing for about 5 years, starting as a Marketing PM in a marketing agency with a team of 5 people (PPC, SEO, Content).

I have been working in the crypto space for almost 4 years, balancing product and marketing management.
The company was a kind of startup style, so I was an all-in-one manager, doing different tasks.
This made me realise that I wanted to move towards product management.

In my last job I worked on the development and launch of the B2B analytics product based on PowerBI. My main responsibilities were market research (users, competitors, marketing), developing GTM, working with SDR on messaging, ICP and value props etc. and improving our product based on customer interviews.

Additional education:
1. Product marketing from Projector (in progress)
2. 2 courses (Product Management and Business Analysis) from Web Academy 
3. Web Analytics course 

I'm confident with next tools: 
1. Asana, Worksection, Jira, Confluence, Trello
2. Google Analytics, Google Optimize, Hotjar, PowerBI
3. Miro, Draw.io, have some experience with Figma, but not a pro user
4. Sendpulse, Unisender, Stripo, Optinmonster
5. Ahrefs, Similarweb
I'm looking for a stable team, not a first-stage startup, with a vision and goals set. 
Preferable domains: fintech, edtech, medical, security
Position: Product Marketing Manager
Category: Product Manager
Experience: 2 years | English: upper

Have improved the conversion rate of applying the promo codes by researching competitors, implementing new features, and changing UI design and user flow

Have improved the conversion rate of registration and deposits by conducting the A/B tests
Last two years I have been working as a Digital Marketing Manager in the gambling industry and I noticed that my responsibilities are a little bit similar to the Product Marketing Manager position. So I want to try myself in a new role because I believe that with my experience I will handle it.

My main responsibilities are:

Conducting market and competitor research
Conducting research on new markets
Creating hypotheses and managing A/B tests
Implementing conversion optimization techniques (LPO, CRO in the acquisition part)
Project management full cycle (projects resulting in the implementation of new features on the product and marketing approaches)
Monitoring and analyzing product marketing results
Exciting projects for the product development and improvement
Position: Product Marketing Manager
Category: Marketing
Experience: 11 years | English: fluent


- Launching products, execute go-to-market strategies (up to 5 products per year);
- Developing product marketing plan (GTM offerings) and campaigns: key visuals, influence, CRM, digital;
- Managing digital marketing campaigns and executing large-scale events; 
- Managing multiple partners (retailers) of varied sizes with a cross-functional team across sales, PR, marketing, legal;
- Measuring the efficacy of marketing programs and making reports (ROI).
Position: Product Marketing Manager
Category: Marketing
Experience: 3 years | English: fluent


Mad Brain Games
Marketing Specialist 3/2022 - present

A/B testing in Google Play and Apple AppStore;
Keywords analysis in Play Console;
UA creative analysis ;
Development, prototyping and setting tasks for designers for new video creatives and playable ads;
Analyze company's website to improve metrics such as bounce rate and install conversion;
Negotiating and concluding agreements with partners on the development of the game on the web (among the successes: publishing the top best games for Android in April from digitaltrends.com; obtaining a certificate of one of the best educational games);
Coordination of customer support team

Jobsora
Head of Sales & Afiliates 11/2021 - 2/2022:

Remote sales and afiliate team management
Development of a plan to improve team performance
Participation in team conversations with potential partners and gap analysis Market analysis
Management of top-level partners


JatApp
Head of Afiliate Department 01/2020 - 11/2021:

Analysis of the effectiveness of existing marketing campaigns Development of a plan to increase the overall CR
Bringing the product to the Chinese market
Analysis of user behavior using Google Analytics, Hotjar
SEO analytics with Ahrefs
Website analytics with SimilarWeb
Inbound trafic quality control
Prototyping of landings with Figma
Participation in product development and troubleshooting with the development team
Formation of prices/discounts on the product based on the analysis of competitors and the market

JatApp
Afiliate Manager 04/2019 - 12/2019:

Search for partners to promote the product
Analysis of competitors
Promotion of mobile iOS application, Windows and MacOS applications, Chrome extension
Media Buy on services with target audience.


AroSolutions
Retention Manager 06/2018 - 03/2019:

Maintenance of current customers of the company
Providing consulting services to clients on current proposals Concluding agreements


AroSolutions
Sales Manager 01/2018 - 05/2018:

Providing consulting services to clients on current proposals Concluding agreements

Beeper
Sales Manager 11/2017 - 01/2018:

Providing consulting services to clients on current proposals
Position: Product Marketing Manager
Category: Product Manager
Experience: 4 years | English: pre

Marketing Manager
AtomPark Software | May 2022 – Now
— Bug fixing in different directions;
— Conduct interviews;
— Onboarding new employees in marketing department;
— Generate and test ideas for increasing conversion rate.

Digital Marketer
EmailConsulting.top| September 2021 – March 2022
— Development of an agency promotion strategy;
— Project a process of updating website from prototype to release;
— Launching an online course;
— Creating and connecting lead magnets;
— Building a funnel in email and chatbot.

CMO
AtomPark Software | July 2021 – September 2021
— Launching a landing page in 3 language versions for a new product;
— Correction of the upsell section in the shopping cart;
— Providing the SD with all promotional materials (commercial proposals, presentations, email templates).

Digital Project Manager
AtomPark Software | January 2021 – July 2021
— Proceeding and realization of constant workflow for the marketing team of 10;
— Built the work process in SEO and the speed of completing tasks' increased by 30%;
— The number of published articles increased from 12 to 36;
— Redesigning 2 websites with DEV;
— Develop and implement team KPIs;
— Setup Exit Popups to increase transaction rate by 55.03 %.

Affiliate Manager
AtomPark Software | May 2019 – December 2020
— Restored the work of the affiliate program and attracted more than 600 partners;
— Launched a promotion for affiliates, which increased sales by 20%;
— Connected cold outreach and get 27% open rate.
— Marketing department administration (content marketing, SMM, email marketing, SEO, and PPC);
— Designing and launching landing pages for projects;
— Experience in conversion/retention optimization for online products;
— Market and competitor analysis;
— Drafting requirements for feature development;
— Management of marketing strategy;
— Analyze sales data and channel information for future creating plans to improve product line sales;
— Basic skills in HTML/CSS;
— Preparation of technical specifications for projects;
— Experience in UI/UX;
— Creating content plan;
— Managing the marketing budget
— Generation hypotheses and test it;
— Organization of the workflow, prioritization, and control of the implementation of all tasks and projects in the task manager (Asana, Trello);
— Skills in working with specialized services (Miro, Figma, Google Analytics, Serpstat, Similarweb, Zendesk, Calendly, MailerLite, Stripo, SendPulse, Snovio, Ahrefs, WordPress, Tilda, etc.);
Position: Product Marketing Manager
Category: Marketing
Experience: 6 years | English: fluent

Leading teams of up to 10 employees, launching brand new products to the market, working both for the US and Ukrainian markets.
Marketing Executive
-Creating marketing and communication strategies to achieve business goals.
- Leading creative teams for content creation
-Consulting and executing marketing strategies for different businesses.
-Working with roofing materials company, real estate developer, exterior and interior design company.
-----------------------------------------
Key Account Executive

 Content writing, editing, media pitching, reports, and production of multi-channel marketing campaigns. This includes project management, execution & analysis.
 Working with cross-functional teams including brand / creative, finance, UI/UX, development of applications and CRM.
 Creating briefs for media, to estimate media plans together with the marketing team.
-------------------------------------------------------------
Digital Marketing Manager
Digital Marketing
- analysis of target audience, profiles and segmentation
- analysis of niche and competitors
- analysis of the existing customer base (AutoCRM, Hubspot)

Display Advertisement
- creating and optimizing display advertisement and media bying
- generating ideas for ad campaigns and creatives (both video and banners), formulating technical tasks for motion designers and production teams
- work on sales funnel in order to extend the number of partners (and consequently traffic)
- preparing and launching full-cycle ad campaigns

Email Marketing
-creating a chain of letters on the system according to the marketing funnel (Sendpulse, MailChimp)
- automatic funnels (Leeloo.io, Convead)

Social Media Marketing
- determination of the main areas of work in the field of advertising and promotion
- creating smm strategies
- setting targeted ads (facebook, instagram)
Position: Product Marketing Manager
Category: Marketing
Experience: 3 years | English: upper

- x2 the conversion rate of advertising campaigns by optimising landing pages (UX Research and A/B testing)
- x2 the number of key actions in the mobile app by introducing a chain of triggers
Marketing manager / 2019 – 2022 (3 years):

· Development of a communication plan for all marketing channels;
· Tasking designers, copywriters and developers;
· Testing various creatives, messages to achieve the desired results;
· Set up automatic trigger chains aimed at the growth of key indicators (retention, churn, acquisition, revenue); 
· Launched subscription form widget; pop-ups, banners to complete the target action;
· Experimentation with landing pages and A/B testing to increase conversion rates;
· Implemented projects related to marketing (loyalty program, referral program and others);
· Have experience and knowledge in statistical data analysis, basic knowledge SQL;
· Managing a marketing remote team of 5 people (ppc, smm, retention, copywriter).

Scrum master in marketing team / 2017 – 2019 (2 years):
· Conducting and facilitating all team meetings (retro, demo, planing, daily meetings);
· Removing obstacles and communicating with stakeholders outside the team;
· Assistance in preparing budgets and marketing plans for a CMO;
Join a marketing or product team with a data driven culture. Grow and develop with professionals who are results-oriented
Position: Product Marketing Manager
Category: Marketing
Experience: 6 years | English: fluent

- Directed a strategic rebranding by aligning content across 30+ top websites with a max. DR of 90, resulting in exposure to over 17.9M viewers and solidifying its market positioning as a leading platform.
- Executed a GTM strategy across 6 major software catalogs, evolving an 8% increase in profile traffic and a 78% rise in active buyers.
- Drove transformative integrations and strategic partnerships across platforms, including Salesforce AppExchange, relevant KBs, etc.
- Led the gem campaign using a tailored RoR distribution database, resulting in features in top-tier Ruby newsletters like Ruby Weekly (40K+ subscribers) and over 1,000 gem downloads, benefiting Ruby developers and businesses globally.
- Created and optimized product engagement at Hackathon, targeting 2.5K potential developer customers, achieving brand recognition and relationship-building with over 1K distinct promotional items and incentive-driven activities.
My 6-year marketing journey, with a 3+ year deep dive into SaaS B2B, has been about more than just campaigns; it's about weaving stories, building lasting partnerships, and crafting strategies that resonate and make an impact. Whether curating a rebrand, launching a product, or boosting visibility on top platforms, I enjoy the opportunity to make a difference.
Passionately seeking a role in the SaaS B2B/B2C. Excited to join a team that is as dedicated and driven as I am so we can create awesome things together. Since I'm all about growing, I’m searching for an opportunity that will lead me toward a lead position. Let's build, innovate, and maybe share a few laughs along the way :)
Position: Product Marketing Manager
Category: Product Manager
Experience: 11 years | English: fluent

I am a great communicator within cross-functional teams between developers, sales, stakeholders, clients, and competitors (yeah, it happens sometimes) to get the best result properly and with maximum quality.
- My expertise is in the middle of marketing, business, customers, development, and analytics. I have a strong affinity for technologies.
- My communication skills help build up the team and improve cooperation within cross-functional teams. 
- My approach is to put the clients first and understand their wants and needs to improve the product and ensure the company's growth.
- My superpower is in 10+ fields and businesses from 10+ countries I've worked with. It also shows how fast adapting and learning I am.
My priority objectives are to build products and services (both physical and digital), improve customer experience, form user profiles, and develop product road maps. I am looking for a great team to become a part of.
Position: Product Marketing Manager
Category: Marketing
Experience: 4 years | English: upper


On my current work position I do the following:

Website traffic analysis (Google Analytics, Power BI, Google Data Studio)
Research of users’ behavioral patterns on website (Clarity)
Market research, trend research (Statista)
Competitors analysis
Making decisions regarding new digital marketing opportunities
Development strategies for different traffic acquisition channels
Product launch, performing basic release activities, participation in product positioning development
Performing different types of surveys, collecting users’ feedback for product improvement
A/B testing of new website features / hypothesis dedicated to website content
Team management
Communication with 3d party contractors
Partnership development
Performing cross-promo activities
Reviewing sponsorship opportunities
Collaboration with product and top management
KPI monitoring & reporting
Position: Product Marketing Manager
Category: Marketing
Experience: 7 years | English: fluent


Over the last five years, I've worked on several big SaaS projects, helping create marketing, brand, and PR messaging. I led development of brand tone of voice, built relationships with the media, helped launch marketing campaigns from small giveaways to Black Friday sales to brand relaunches.
I developed effective messaging for marketing emails, newsletters, landing pages, social media, and digital ads for target audiences in US, Canada, UK, and Western Europe.
I am looking to apply my marketing skills in a launch or ongoing marketing support of an exciting SaaS product.
Position: Product Marketing Manager
Category: Marketing
Experience: 1.5 years | English: upper


• Performed keyword research, expansion, and optimization to increase organic search volumes and drive relevant traffic to our websites.
• Suggested changes to website architecture and content to improve SEO positions for target keywords.
• Built content plan, marketing strategy for own Instagram store.
• Have working knowledge of Google Ads, Facebook Ads Manager;
• Advanced user of Excel and Google Sheets.
Position: Product Marketing Manager
Category: Marketing
Experience: 5 years | English: upper

Created and implemented Go-To-Market Strategy for IT Cybersecurity and Network Solutions: Netscout, Riverbed, Extreme Networks for CIS countries (Azerbaijan, Georgia, Armenia, Moldova).

Lead Generation MQL/SQL and conversion to Opportunity with an average order value of $35k.

Developed an eCommerce project. Identified and optimized the efficiency of customer acquisition channels, which doubled sales.

Participated in the creation of a B2B product for service automation: unit economics, custdev, prototype.
• Product Management: Market Research, Customer Development, Unit Economics, CJM, A/B Testing, Backlog Prioritization.

• Product Marketing Management: Go-To-Market Strategy, Positioning, Customer Acquisition, Lead Generation.

• Performance Marketing: PPC, SMM, SEO, Web Analytics, Email Marketing, Content Marketing.

• Development of eCommerce projects (CRM, Sales, Support, Marketing Campaigns, API Integration, End-To-End Analytics). Manage B2B eCommerce: took part in its creation and development.

Tech Skills:

• Project Management: Trello, Asana, Miro, Jira.
• Analytics Tools: Google Analytics, Google Data Studio, Google Tag Manager, Google Optimize, Hotjar, Call Tracking (Binotel, Ringostat), Power BI.
• Ads: Google Ads, Facebook Ads, Linkedin Ads.
• CRM: Creatio (Terrasoft), Microsoft Dynamics 365.
• CMS: Opencart, Wordpress, Weblium.
• SEO: Serpstat, Ahrefs, Similarweb, Google Search Console.
• Email Marketing: Marketing Creatio, SendPulse, MailChimp, Snov.io.
• Design: Figma, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, CorelDraw.
My knowledge and experience will be helpful for companies in the following domains: B2B IT Industry, MarkTech, IT Security, Travel, FoodTech, and eCommerce.

I'm interested in launching a new product, developing an existing product, and finding growth points.
Position: Product Marketing Manager
Category: Marketing
Experience: 1 years | English: intermediate

In my previous role as a Product Manager of scientific medical journals, I successfully led the transformation of magazines to a qualitatively new level. My knowledge of digital marketing tools allows me to comprehensively develop a product, and my product management skills enable me to research user pain points and find effective solutions.Thanks to the acquired new knowledge on the DAN.IT Education (Digital marketing 2022/2023) I managed to increase the coverage of the magazine's readers (target audience) by setting the right tasks, monitoring their implementation to achieve the set goals of the SMM specialist, SEO specialist, development team, designers, e-mail specialists..
Product manager / medical journals
Company: Proxima Research International
Period of work: 2022 - until now
Responsibilities: Managing production processes to ensure timely
delivery of high-quality content/ Budgeting projects and
monitoring sales plan implementation/ Collaborating with other
departments and organizations to achieve business objectives/
Successfully managing a team of specialists and authors to achieve
project goals/ Creating new opportunities and features that
improved the user experience and increased site traffic
Editor-in-Chief
Company: Health of Ukraine Publishing House
Period of work: 4 years, (2018 - 2022)
Responsibilities: planning and approval of information
materials/ creation of advertising information materials to
promote pharmaceutical products/ cooperation with opinion
leaders; management of the team of journalists and editorial
office
Journalist, correspondent
Сompany: Health of Ukraine Publishing House
Period of work: 2 years, (2016 - 2018)
Responsibilities: writing articles in different styles and
formats (review of events, conferences, literature
reviews, interviews, etc.).
Position: Product Marketing Manager
Category: Marketing
Experience: 5 years | English: fluent


PRODUCT MARKETING MANAGER, Digital Marketing TL
|  Apr 2021 - Now
PPC, Content marketing, SEO/Linkbuilding, Leadgeneration, Analytics
Managing Marketing Team
Seo, Content, PPC strategy. 
Feature launch campaigns
150% year-to-year growth

PRODUCT MARKETING MANAGER
Aug 2020 - Apr 2021
Managing two e-commerce projects
Increased the turnover by 10% through developing new features and
launching new products to the market.

MARKETING LEAD
Jan 2019 - Aug 2020
Marketing strategy development (Content, Lead-generation, SEO, PPC,
SMM) Tripled the number of blog and company website visitors;
Led the redesign of the company website and job board which increased the
the conversion rate of the signups up to 4%;
Optimization of analytics and reporting (GA, GTM, DataStudio);
Team management: Copywriters, SMM manager, designer, lead generation
manager.
PPC Advertising (Google Ads, Facebook ads, Linkedin ads)

Marketing MANAGER
Mar 2018 - Jan 2019
Social media marketing strategy development (Facebook, Linkedin, Telegram);
Creation and optimization of landing pages.
Social media optimization;
Managing contractors;
Providing analytics and reports to management.

MARKETING MANAGER
Oct 2016 - Feb 2018
Developed and implemented digital marketing strategy;
Set up analytics and automated reports;
Managed contractors;
I created an advertising strategy based on competitors' analyses.

JR. PROJECT MANAGER
Aug 2014 - Sep 2016
Development of warehouse accounting software project.
Program requirements gathering and development;
Functional analysis and manual testing;
Information delivery from c-levels to development team and back;
Verification and analysis of data.
Position: Product Marketing Manager
Category: Marketing
Experience: 4 years | English: upper


Product Marketing Manager
Responsibilities:
Generate MQL Pipeline through Owned & Paid media;
Support BDM in out-bound marketing activities;
Market analysis, segmentation;
Targeting development;
Design Brand positioning;

Digital Strategist
Responsibilities:
Client’s briefing, deep diving in a business process;
Market research and audience analysis;
Strategy development;

SEM Specialist
Responsibilities:
Creates, manages, and optimizes PPC advertising campaigns on Search Engines, Display Networks, and Social Media platforms;
Keyword, display, and social targeting development;
Generate internal and external reporting.

Junior Marketing Manager
Responsibilities:
Create a semantic core;
Development of site structure;
Analysis of the market segment and competitors;
Internal and external optimization of sites;
Writing a technical task for programmers;
Writing a technical task for copywriters, checking texts;
Campaigns creating, optimization and testing in Google Ads, Facebook Ads;
Analysis of traffic, audience;
Landing page optimizations;
Writing reports.
I am an achiever. So I am looking for a position where I could apply my knowledge with participation in each stage of project development to provide growth.