lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: Product Marketing Manager
Category: Product Manager
Experience: 4 years | English: intermediate

Latest accomplishments
Entrepreneurship 
- Created a confectionary production
- Grew up to $6K revenue/month with 2 people on a team 
- Implemented CRM, P&L, Cashflow 

Product Lead in EdTech company 
- Managing team up to 7 people (project managers, curators, event manager) 
- Responsibility for the product department result 
- Hired 6 people for the team
- Created a product strategy with CEO and COO

Product Marketing Manager in EdTech company 
- Launched and managed a new marketing channel - live events and webinars. Up to 30% company's clients/ every month had attracted through this channel. 
- Created a process for creating and testing new creatives. 4X increased a creative in testing 
- Conducted customer development with clients (entrepreneurs) to find insights for marketing and improving product 

Product Marketing Manager in EdTech company 
I built and launched 3 educational products. One of them is – a subscription-based product. For 1 month we built an MVP and attracted 100+ paying users with positive ROI.
Product Marketing Manager with 3,5 years experience in creating and marketing products. 

Mostly I’ve been working in EdTech companies and created educational products for entrepreneurs, upskilling programs for professionals, and subscription-based self-growth products. 

Have experience in product management, marketing, team management, and entrepreneurship. 
Also had a marketing internship in a company with health&fitness product.  

Prefer to test hypotheses fast
Sometimes better to make something fast by yourself and get the first result than wait.  
Can create a landing page on a website builder, make a simple creative on Photoshop, write a text, make an email, and sent it to email-list through different email marketing platforms.  

Because of my entrepreneurship experience and working in business school, I understand that the success of any business is economic performance. Everything else is a nice addition. It’s one of the principles that help me to make decisions in work.

Now creating a content project about successful companies and founder's case studies.
Looking for a Product Marketing Manager position in a product company.
Position: Product Marketing Manager
Category: Marketing
Experience: 3 years | English: upper

• Worked on several products used by 17K designers and developers. Among our paid users were product teams from Uber, Basecamp, Spotify, Nike, Wix, PayPal, Slack, Twitter.
• Formed the biggest iOS community on Medium with 400+ articles, 200+ contributors, 12K follower
• Successfully launched & promoted 12 products and won Silver Kitty Award
• Made Awesome Design Tools, the biggest collection of design tools, received 20K stars on GitHub and was trending for 1.5 months there
• Wrote articles with a focus on mobile developers and designers. One of my articles got 34K views
• Created & managed a weekly design newsletter with 2K subscribers & 40% average open rate
• I learned Figma design as self-development and made dozens of marketing promo materials, SMM posters & design covers for Flawless iOS community blog. Also, I taught myself the basics of HTML & CSS while working with email markups for our design newsletter
Product Marketing Manager with 3 years in tech, experienced in market and user research, competitive intelligence, GTM strategy, product launches, demand generation, and community-building. I thrive when I'm collaborating in a team-centric culture.

I started my journey from Ukrainian design & dev startup to acquisition by US-based design company. Working in a startup allowed me to gain a wide skillset and during my experience, I've been working with SEO, digital, product marketing, community-building activities, and even design.

Experience:
• Customer & market research using various methods including interviews, surveys, focus groups
• User personas and core values based on Jobs-to-be-Done and Value Proposition Canvas
• Positioning, use cases, and messaging that resonates with and motivates customers
• User Journeys through all funnel stages: activation, engagement, and retention
• Marketing strategy, GTM, and roll-out plan based on companies' OKRs
• Product releases, public launches, and Product Hunt launches
• Enable customer-facing teams with educational materials
• Outbound marketing strategy, campaigns, targeted segmented emails, and LinkedIn sales
• Viral activation methods to engage with the community
• Social & digital marketing for products in design & development ecosystem
• Email marketing from copywriting and strategy to segmentation and HTML
• Partnerships with design & dev communities. Nurtured relationships with local user ambassadors
Position: Product Marketing Manager
Category: Marketing
Experience: 7 years | English: fluent

2023 Created b2b product and implemented sales funnel for Vidby AI video translation and dubbing platform (outsourcing product marketing, development mgmt)

2022 Launched hutir.space non-profit PTSD refugee rehab project (product development; investment model; product marketing, development mgmt)

2022 Marketed Commercialization Reactor deep-tech startup events (product marketing)

2020 Launched and marketed WAVE festival (product marketing and management)

2016 Marketed Spot Guide kitesurfing spot & school (product marketing; product management; general management)

2014 Managed business analysis projects at IBPM (customer project manager)

2012 Transformed Prominvestbank IT Architecture (IT architect; business analyst)

2007 Driven systems integration projects at Ericsson (IT solution architect)
Product Marketing Manager with IT architect, business analyst, and startup background

Able to create, develop and communicate a product
to its target audience. Fluent at technology, analysis, product marketing, launches, managing development

Fluent English speaker (C1)
International teams experience.

Niches:

Edtech, Telecom, Events, AI, Dubbing, Non-profit, Sports, Services, Startups, Business planning, Fundraising, Budgets, Pre-sales, Branding

>>> Created brands, product systems and marketing sales funnels

>>> Led inbound and outbound marketing and sales for the recent 7 years. 

>>> Managed lead generation teams and IT development projects

>>> Created, developed and launched exceptional products that sold out in minutes
Position: Product Marketing Manager
Category: Marketing
Experience: 4 years | English: fluent

- developing and performing own trainings on professional topic  
- co-organizing and holding own festival from the scratch 
- "global to local market" marketing strategy adaptation and implementation in premium segment
Professional in digital marketing and efficient marketing strategies development for Ukrainian, EU and US markets. 
Experienced in creative campaign development from concept to delivery and development of diverse long-term marketing campaigns("Global to local market" marketing strategy adaptation and implementation, HR brand, product marketing), product launch in NAM and EMEA regions. 
I believe that a good product needs good promotion so would be glad to enhance your business with the following expertise: marketing communications, strategy, demand generation, affiliate marketing, marketing research and analysis.
B2B and B2C projects
Industries:
IT 
Events
Educational
Film production
Premium Automotive Segment 
Media Literacy
Renewable energy
Pharmaceutical 
Knowledgeable WIX/Tilda/Semrush/Worksection /Trello /Amplitude/Canva/Khoros/Popsters /Meta Business Suit/ Google Tools/ Microsoft Office pack user
Position: Product Marketing Manager
Category: Product Manager
Experience: 3 years | English: upper


Project Manager with 3 years of experience leading teams and successfully managing projects in marketing and design fields. I enjoy the challenge of coordinating different stakeholders and ensuring that everyone is working towards the same goal and it is rewarding when projects and products come alive and when they meet the needs and requirements of businesses and end-users.

• Established and managed cross functional agile teams of up to 8 people;
• Experience working in Agile methodology, including task tracking and sprint planning with Jira, Trello, and Notion.
• Implemented processes and infrastructures for marketing teams resulting in increased productivity and workflow continuity;
• Extensive training and professional certification in both Business Analysis and Project Management.
• Proficient in identifying target audiences for mobile IT products and creating compelling messages that drive engagement and conversions;
• Conducted regular tracking and monitoring of KPIs, contributing to more data-driven decision making;
• Organized and analyzed user testing feedback and surveys for new features.
• Developed wireframes, prototypes, high-fidelity mockups and salesscreens for mobile app;
• Led process of creation marketing materials such as creatives for social media, ASO, Web2App sites, Salesscreens, etc; 
• Localization. Released marketing materials globally in 19 languages.
Position: Product Marketing Manager
Category: Marketing
Experience: 3 years | English: upper

- Mainly focused on product marketing and customer development
- Work on positioning and communication. Forming the value proposition and communicate product`s value to customers
- Implement initiatives to improve user`s activation, engagement, and retention
- Built marketing processes: analytics, funnel, KPIs, and alignment with other departments
- Increased share of returned users on 8th day from 20% to 35% 
- Increased amount of downloading app version of a product from website in 3 times (257% growth)
Results-oriented Product Marketing Manager with 3+ years of marketing experience in e-commerce projects, where I was responsible for: competitors, market and audiences research, for go to market strategy and further promoting the product. Experienced in working with cross-functional teams. Strong in empathy, strategic thinking, having the ability to prioritize, willingness to take responsibility.
I would like to collaborate with an ambitious and creative team to work on useful and exciting projects.
Position: Product Marketing Manager
Category: Marketing
Experience: 4 years | English: fluent

Exceptional Customer Support Performance:

Excelled as a Support Specialist at Growave, May 2019 to November 2019.
- Skillfully managed customer requests and handled high-stress situations.
- Successfully converted challenging customers into loyal advocates.
- Achieved a personal record of 11 consecutive 5-star reviews in a single shift.
Cross-Departmental Contribution:

Transitioned to Growave's Marketing team in November 2019.
- Pioneered the establishment of the Sales Team, streamlining processes and contributing to growth.
Innovative Development and Customer Engagement:

Thrived in Growave's Research & Development Team, September 2020 to August 2022.
- Conducted Customer Development Interviews, identified pain points, and created a Shopify App to optimize website speed.
- Extended Growave's impact by leading the Loyalty Program project on platforms like BigCommerce and Shoplazza.
Strategic Growth and Optimization:

Flourished in Growave's Growth Department, August 2022 to May 2023.
- Leveraged expertise to streamline processes and optimize resource utilization.
- Analyzed sales calls and collaborated with data scientists to contribute to data-driven decision-making.
- Significantly optimized the pricing page, resulting in reduced bounce rates and increased user engagement.
Holistic Contribution to Company Success:

Demonstrated dedication to customer satisfaction, innovative development, and data-driven growth throughout a four-year journey at Growave.
Reviro (Current Position)

Customer Development & Value Proposition Specialist

In my current role at Reviro, I lead critical projects focused on customer development and value proposition refinement. I conduct in-depth customer research, analyze pain points, and translate insights into compelling value propositions that resonate with our target audience. Leveraging my skills, I drive the execution of effective cold email marketing campaigns, initiating conversations and building relationships with potential clients.

I have been instrumental in establishing Reviro's presence from the ground up, contributing to the initial stages of the company's growth. In this role, I've honed my abilities to work independently, and I've become proficient in utilizing data analytics tools and CRM platforms to streamline customer interactions.

As part of the team, I continually seek to enhance our approach by embracing emerging technologies and methodologies. I'm dedicated to refining our customer development strategies, optimizing value propositions, and implementing data-driven decisions to further propel Reviro's success. My goal is to foster meaningful connections with clients, leveraging innovative techniques to drive engagement, growth, and sustainable business expansion.
Growth mindset in core of company.
Position: Product Marketing Manager
Category: Marketing
Experience: 6 years | English: upper


Senior Product Marketing Manager
MacPaw Inc.  · Full-time
Apr 2022 - Present · 9 mos
Develop and implement compelling go to market strategies and successful releases from ideation to launch and adoption
Lead market and competitive analysis by surfacing quantitative and qualitative insights to inform and influence the product roadmap
Closely collaborate with the Product and Marketing Teams to optimize the customer lifecycle from acquisition to product activation, engagement, and retention
Build a deep understanding of the customers and serve as their voice, collecting and prioritizing user feedback with the Product Team
Identify the target customer and create positioning and messaging statements that effectively communicate the value prop and differentiate our product offering
Map out how and when new features are introduced to the customers
Be a product expert and communicate its value to the key stakeholders across the company
Understand how our product grows among key segments across the customer's journey and set measurable business goals, and track progress against them

Head Of Product Marketing
Skylum Software
4 yrs
Develop go-to-market strategies, sales material, and competitive intelligence information to enable sales and growth
Collaborate with the engineering, design, marketing and growth teams on product launches to drive awareness and demand
Responsible for customer retention and LTV growth. Define and implement strategies to improve key user engagement and retention metrics
Conduct customer development interviews to identify customer insights
Deeply understand customer usage of the product and value they receive and use that information to set product pricing to meet revenue and profitability objectives
Work with business development and product management to influence product developments and integrations based on changing market dynamics and emerging opportunities
Help develop Luminar's market message & positioning within the customer communications management space
Conduct competitive analysis to help formulate positioning materials for internal & external constituents
Research of current business processes and communication of process improvement recommendations

Head of Analytic & Research
dentsu international 
1 yr 3 mos

Reporting system construction;
Set up enhanced e-commerce;
Installation and configuration of analytical
Installation and configuration of analytical systems on the client’s site;
Position: Product Marketing Manager
Category: Marketing
Experience: 5 years | English: upper

4+ years of experience in the IT and SaaS industries as a Marketing Manager.
B2B-focused marketing experience, US market.
Specialties include:
1)	Lead Generation
2)	Outbound marketing: Keyword Research, Content/Article/Video/Blog creation, Copywriting (whitepapers, articles on various topics including digital marketing, startups, SaaS, team collaboration and productivity, etc.)
3)	Marketing research, customer surveys 
4)	CRO audits, A/B testing, Heatmaps & session recordings, Google Analytics, GTM
5)	PPC (Google Adwords, Retargeting)
6)	Email Marketing
7)	Social Media Marketing and Advertising
8)	Crowd Marketing (Quora, Reddit, Facebook, LinkedIn)
9)	Customer experience evaluation across multiple channels 
10)	Preparing content and design ideas for landing pages. Landing page creation from scratch with the help of designers and developers
Professional challenges and growth. Friendly team.
Position: Product Marketing Manager
Category: Marketing
Experience: 4 years | English: fluent

Localization and management of apps in up to 25 locales on the Apple App and Google Play Store.
Developing ASO strategy on new locales for big names. 
Search Ads management and scaling, monthly budgets - $50-80k
Developing a full retention strategy for a startup company.
Striving to become a T-shaped marketer with the deep-dive into ASO and paid acquisition for apps. 
Worked on the ASO of Headspace, Skyscanner, Wargaming.

ASO/ Growth Marketer at Pure 
Oct 2018 – Present

Phiture
ASO Consultant
Nov 2017 – September 2018

ASO 
Mobisoft Ltd
Профессиональный рост. Адекватный менеджмент. Неформальная обстановка.
Position: Product Marketing Manager
Category: Marketing
Experience: 9 years | English: fluent

- Strategy. Built marketing strategy for a new product: defined the target audience, interviewed prospects to define value, and created positioning & messaging.
- Trial onboarding. Generated 700% growth in conversions into sales meetings from trials with a new email onboarding series in 2 months
- Email marketing. Woke up 23% of inactive clients through a set of retention campaigns, and customer newsletters set up with a 47.73% open rate and 12.7% click rate
- SEO. Brought the website on an average monthly 1,88 position under the main keyword for the US market.
- Reviews. 180% G2 reviews volume increase in 3 months via the dedicated campaign with the customer success team
- Social Media. Organic growth in: LinkedIn followers +215.4%, impressions +638.37%; Twitter followers +107%, impressions +469.72%
- Events. Achieved up to 300% of events’ ROI and managed booths set up in events across the US, Israel, China, India, and Ukraine
- Implementations: new websites, HubSpot MAP, Google Analytics.
Throughout my 10-year IT career, I've gravitated toward product companies. I have hands-on experience with market research, user interviews, onboarding processes, analytics and content marketing. Skilled in cross-functional collaboration.

Skills
- Project management in websites' launches, onboarding processes, HubSpot set up, events  
- Setting up processes from the ground
- Market research & analysis
- Multitasker, hands-on experience: content marketing, SEO, email marketing, event management, partnerships, operations 
- Team management
- Advanced English

Key Tools
- CRM & MAP (Hubspot)
- Analytics (HubSpot, Amplitude, Google Analytics, Hotjar)
- Email (HubSpot, Pardot, Mailchimp)
- SEO (Ahrefs, Search Console)
- CMS (Strapi, WordPress)
- Visualization (Canva, Balsamiq Mockups, Wavve, Vimeo)
Position: Product Marketing Manager
Category: Marketing
Experience: 8 years | English: fluent


Throughout my career, I've been on a quest for diverse experiences and opportunities that would not only expand my expertise but also allow me to gain invaluable skills. It's been an exciting journey marked by numerous roles and projects in various domains. Now, I'm at a point where I'm eager to find a company where I can put down roots, work efficiently, and collaborate with a team to create a win-win situation for all.

With 8 years of dynamic experience under my belt, my professional journey has been nothing short of eclectic, covering everything from research and analytics to marketing, strategy, sales, business development, and project management. This diverse background has deepened my understanding of the intricate dynamics of marketing, honed my skills in strategy development, and equipped me with effective sales techniques. My journey has also fostered a strategic vision that, when combined with strong project management, ensures flawless execution of marketing initiatives.

One of my standout strengths lies in my exceptional communication skills. These skills have proven to be pivotal for fostering seamless collaboration with cross-functional teams, nurturing strong stakeholder relationships, and crafting impactful marketing campaigns that truly resonate with audiences. It's this customer-centric approach that consistently drives sales success.

But what sets me apart is my unwavering passion for challenges, especially when it comes to cutting-edge products and services. I relish the opportunity to lead and motivate dynamic teams, pushing the boundaries of innovation to achieve remarkable results.

Adaptability and resourcefulness are second nature to me, and I thrive in dynamic environments. My track record speaks for itself – I'm known for quickly grasping new concepts, collaborating effectively with cross-functional teams, and delivering exceptional results even under the most demanding pressures.

In my extensive portfolio, I've had the privilege of working with a diverse range of clients spanning B2B and B2C segments. From IT and tech giants to governmental institutions, marketing agencies, FMCG, esports, and automotive promotion, I've navigated the intricacies of various industries, gaining valuable insights and expertise along the way.
Position: Product Marketing Manager
Category: Product Manager
Experience: 11 years | English: fluent


Top performing, multilingual and skilled product marketing manager professional with over 11 years of remarkable experience at improving product delivery processes. Creative and committed individual with experience in building strategic partnerships and providing effective direction to companies at leading the implementation and monitoring of products. Hands-on ready product marketing manager with SEO, PPC, SQL, Google Analytics, Tag Manager, Data Studio and web development skills. Awaiting for new challenges and joining EU or USA based company with relocation package or remote basis.
Position: Product Marketing Manager
Category: Marketing
Experience: 7 years | English: fluent


What I do now:

• Brand & marketing strategy development;
• Go-to-market strategy development;
• Marketing planning and coordination across channels;
• PR strategy & management;
• Development of digital and creative concepts and campaigns;
• Partner with startups founders to understand business models, objectives, and user behaviors and synthesize those insights to develop product visions and long-term product roadmaps;
• Conduct user research and identify target users;
• Craft research materials including screeners, guides, and scripts;
• Test and validate working hypothesis with users through usability testing of wireframes, clickable prototypes and published product;
• Collaborate with designers and business analysts to conceptualize, design, and deliver multi-platform applications;
•  Evaluate results and help optimize products post-launch.


I’m a friendly person and a team player, really enjoy meeting and working with a lot of different people. Worked on dozens of startups, remotely and offline, as part of a team. Have a habit of self-education, discovering and following new trends in design, marketing, strategy & global economy.
Product company that works with international markets.
Experienced marketing team.

Seniour Marketer
Growth Marketing
 B2C SaaS Marketing
Product Marketing Manager (PMM)
 Marketing strategy and Business development
 Analytics, automation & Insights management
Creative and challenging tasks