lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: PPC Team Lead, Senior PPC Specialist, Head of Marketing, CMO (Chief Marketing Officer), Marketing Specialist
Category: Marketing
Experience: 5 years | English: intermediate

1. Case 1 
     - Goal – Increase daily spend in Poland 
     - Difficulties – people attitude towards advertisement 
     - Achievement – Daily spend increased up to 16 times for Polish locations. Target margin was 20-22%, boost was paused because of payment systems capacity. 
2. Case 2 
     - Goal – Increase monthly spend in Scandinavia 
     - Difficulties  
      o High traffic purchase costs (i.e. 10-20 times higher than in the USA) 
      o Small and congested market 
     - Achievement 
      o Provided detailed management of advertising campaigns required by high costs to hit the target of financially reliable targeted audience  
      o Created purchase funnel for Display ads. After precise investigation of targeted audience tastes and main pull of colours inherent to this region, developed the concept of banners and landing pages 
      o Set the record of monthly spend (increased up to 2.7 times) in Scandinavia– Norway, Sweden, Denmark, Finland (target margin was 10%) 
3. Case 3
     - Goal – Manage big amount of advertising accounts  
     - Achievement – Produced new method of manual management, which helped optimize time for managing multiple accounts (20+) for different products in one vertical. This method lets you increase, optimize or reduce advertising campaigns. It is relevant for volumes starting from 1000 key words, can be automated for simple products/locations. As a result – much less time is spent to manage a lot of account with $500k+ budget.
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4. Case 4 
One of the good cases of advertising campaigns for B2B segment is the development of concept based on psychological influence on targeted audience. An excellent example would be an interaction with human instincts – fear, self-preservation, homing, maternal instinct etc. 
Or.. What you think can motivate you the most – success or failure?
Marketing Specialist
5+ years experience of creation and implementation of marketing and digital strategies, advertising and promotional activities
Analysis of target market and research of insights for company growth
SEA | SMM: Google Ads, Bing Ads, Yandex Direct, Baidu, Facebook & Instagram;
Business types: B2C B2B, SaaS
Markets: EN, RU, UA, EU, Scandinavia, China
Consultancy on PPC traffic and marketing strategies
Generation of USP, presentations for cold to SMB and enterprise clients
Professional and personal growth is a must have for my job. Looking for interesting and complex tasks (projects) with the opportunity to learn and improve.
Position: Ppc team lead | User Acqusition team lead
Category: Marketing
Experience: 7 years | English: upper


Looking for a job! 
Almost 7 years of experience on US and Germany markets. ( B2B and B2C markets)

Experienced in building strong digital marketing strategies and implementing them, leading teams and bringing quality leads.

Worked with such platforms: Google Ads, Bing, Facebook Ads, Taboola, Criteo, Adroll etc
Have deep experience with lead’s analytics through wide range of analytics and CRM/aCRM systems.
Managed budgets over $100000/month.
Managed teams of 6 persons.
Position: PPC Traffic Manager | Digital Marketing Manager | Facebook Ads Manager | Google Ads Manager
Category: Marketing
Experience: 2.5 years | English: intermediate

I taught the Facebook Ads to a few people without work experience.
Hello! My name is Mariia. I'm a Traffic Manager Specialist (PPC, Facebook Ads, Google Ads, Google Analytics, Lead generation, B2C marketing).
 
I have 2,5 years experience in digital marketing. Likewise, I work on many projects for various markets such as the USA and Europe. 

Work Background:
(Traffic manager, PPC) October 2022 – now
- Working with the Ukrainian market (market segment: education)
- An analysis of the market, competitor analysis, SWOT analysis
Facebook, Google Ads
- Finding the business' target audience
- An analysis, optimization and scaling of the advertising campaign, carried out exposures and a /b tests. Building a Sales Funnel AIDA, CDJ.
- To work with a designer

(Traffic manager, PPC) August 2020 – June 2021
- Working with the US and EU markets.
- An analysis of the market, competitor analysis, SWOT analysis
Facebook, Google, Pinterest Ads
- Finding the business' target audience
- An analysis, optimization and scaling of the advertising campaign, carried out exposures and a /b tests. Building a Sales Funnel AIDA, CDJ.
- To work with photographer, operator, SMM specialist, designer

(Traffic manager - Project work) January 2019 – now
- Working with the Ukraine market. An analysis of the market, competitor analysis, SWOT analysis
- Advertising audits
- Facebook Ads, the creation of designs and texts for advertising
- Finding the business' target audience
- An analysis, optimization and scaling of the advertising campaign, carried out exposures and a /b tests.
- To work with photographer, operator, SMM specialist, designer
I'd like to work with good team of professionals and like-minded people is desirable.
Position: PPC, UA, ASO, Targeting, Manager
Category: Marketing
Experience: 8 years | English: fluent

6. My  achievements
App leads
Mobile App Purchases = $41
Mobile App Purchases= $59.59
Mobile App Purchases = $79.83
Mobile App Purchases = $93.94

Google Ads
Display Ads - 2 leds by $4
-Bounce rate - 5.63%
-Case by one day - Phone Calls - 70; Conversions - 50

Facebook Ads
Case#1 Lead - $0,86
Case#2 Leads - $0,75 & $2,13
Case#3 leads - $0,21
Spacehubstore -  App +Web (USA)

WorldWide Target Google Ads / Facebook / Bing / (UA) ASO, Targeting Ads Manager
1. Targeting Ads Performance
2.User acquisition (UA), ASO & CPA affiliate
3. Search campaigns Google, Bing, Amazon
4. Collaborate with the team
5. Analytical work 
6. My achievements  = ( in Full CV Description)
Position: PPC, YouTube, FB Marketing manager
Category: Marketing
Experience: 9 years | English: upper


Increase in sales of goods / services / courses
Certificated Google ads specialist / over 140 clients
Facebook ads specialist / over 90 clients
Lead generation, affiliate marketing
Google analytics, Yandex metrika, Hotjar
Participant in the Google Partners program
Development of marketing strategies
Google tag manager setup
Basic knowledge of HTML
Analyzing the effectiveness of websites and landing pages and searching for
possible ways to improve the results
Creating and managing a team to achieve goals
Coordination of new projects launching
Position: PPC специалист
Category: Marketing
Experience: 2.5 years | English: pre


Creation of a semantic core
Writing texts for the banner
Launching advertising campaigns through Awords Editor / Google Ads
Conversion Tracking with GTM
Setting Goals in Google Analytics
Creating Audiences in Google Analytics
Connecting Google Search Console, Google My Business
Writing an audit for advertising accounts in Google Ads
Advertising optimization
Creation of search, smart, DSA, Display Network, Remarketing, Local, Dynamic Remarketing, You Tube, PR Max advertising campaigns.
Position: PPC/Таргетолог (Google/Facebook/Instagram)
Category: Marketing
Experience: 4 years | English: basic


I have been working with traffic for almost 4 years, Google \ Facebook \ Instagram.
I treat work responsibly, in the absence of any skills or knowledge I learn and understand quickly.
More about resume work
I definitely don't want to work with brands that have not left the russian market. I will gladly consider all other projects for seasonal or long-term cooperation)
Position: PPC-фахівець
Category: Marketing
Experience: 0 years | English: basic


I have experience in managing Instagram pages, posts, photos, processing, stories.
I understand what KPI, CTR, CPC and other metrics are. I have experience in setting up advertising campaigns in media advertising.
She also created creatives for Teaser and Tik Tok advertisements.
Position: PPM/Delivery Manager
Category: Project Manager
Experience: 9 years | English: fluent


General:
Agile: Scrum including scaling frameworks, KanBan + Lean, XP 
WaterFall: PMI and CMMI best practices, ITIL
- Advanced Risk Management
- Advanced Quality Management
Additional:
- Delivery process optimization
- People Management
- Transition and transformation
- Crisis management
- Project Portfolio Management
- Bigdata + data science
Must have:
- Portfolio of projects and programs not less than 100 FTE and growing
- Direct engagement with customer
- Direct Influence on process, team and budget 
Should have:
- Banking
- Insurance
- Automotive 
- Enterprise
- Bigdata/DWH/DS/ML
Position: PR
Category: Marketing
Experience: 3 years | English: fluent

Dedicated, resourceful and responsible PR/SEO/Marketing Manager who managed PR Agencies in UK, USA, AUS and FRA (consumer PR, online/offline). Maximizing brand awareness by driving trend stories, marketing solutions and branding strategies. 3 years of PR experience, delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand.
AREAS OF EXPERTISE/HIGHLIGHTS

-	Microsoft Office proficiency
-	Monitor tools (Radian6, Brandwatch, Sysomos)experience
-	Marketing Strategies and Campaigns
-	SEO optimization
-	Product Positioning & Branding
-	Public and Media Relations
-	Proven track record of success in planning and implementing projects, under strict budget and time constraints
-	Proficient in Wordpress platform
Профессиональный рост. Интересный проект. Адекватный менеджмент.
Position: PR
Category: Project Manager
Experience: 5 years | English: upper

- Created the marketing department;
- Named as the best worker (White&White dental studio); 
- Created unique events for Kharkiv
BUSINESS DEVELOPMENT MANAGER
Netrix Digital 
May 2022 - till now 



MARKETING MANAGER
White&White dental studio (Kharkiv)
Feb 2020 - Mar 2022 · 2 yrs 2 month
- Creating and implementation of marketing
strategy;
- Creating and implementation of Social Media
Strategy (Instagram, Facebook, TikTok);
- Graphic design (creating all printed media:
business cards, brochures, stickers, logos, others)
- Site administration;
- Creating posts on Instagram and Facebook
- Special project creation: working with clients,
photographer and videographer (Projects - "Smile
day", "Winter stories");
- Onboarging&HR processes creation.

Canape Agency (Kharkiv)
May 2018 - Dec 2020 · 2 yrs 8 mos
- Project manager (work with client tasks to graphic
designer, video production)
- Strategy creation and realization (main idea, tone of
voice)
- SMM (content plans creation, copywriting,
production, monitoring reviews, working with
bloggers)
- Team management;
- Manager social media channels for the agency and
clients
My clients are 25 Coffee Roasters, Co. Means Coffee,
Nonni Bertoni, Canape agency, Myata, and others

PR-MANAGER
Caritas Ukraine (Kharkiv)
Nov 2015 - Apr 2017 · 1 yr 6 m
- Accounts management in social networks;
- Collaboration with authorities;
- Search for partners;
- Polygraphic product creation, contractor’s
work control;
- Excursions organization and city events
participation;
- Press-conferences organization;
- Communication with media.

Education Hub Spalah (Kharkiv)
Nov 2014 - Sep 2015
- Organization of internal events (books
presentation, creative meetings, educational
lectures);
- Collaboration, assistance in evening organization;
- Creation and management of groups in social
networks, the announcement of events in the media;
- Negotiations with partners, search for potential
partners for the space and different projects.
- Choosing, and analyzing potential candidates for the
project;
- Inviting speakers, adjustment of participation
details issues;
- Meeting organization, and event management in social
networks;

Dctology (IT)
Nov 2014 - Sep 2015
- Maintaining groups in social networks (Facebook,
Twitter);
- Marketing research;
- Collection and analysis of information.
Position: PR
Category: Marketing
Experience: 7 years | English: upper


More than 10 years of experience in journalism, PR and marketing. More than 5 years of experience in managing a large team under daily deadlines. Sociable, stress-resistant, able to motivate the team and charge others with positive. Perfect Russian and Ukrainian, advanced English. Moved from Ukraine. I have no experience in IT, but I am a fast learner
Position: Pragmatic Data Software Developer
Category: Python
Experience: 5 years | English: fluent

Since 2016 I have been awarded Top Rated Contractor status on the leading contracting platform Upwork.

This year I am in the top 10 percent of contributors on Stackoverflow.
Full stack data and web developer making custom data analysis and machine learning applications for clients in investment management, trading, network management and other data-intensive fields. My main working languages are Python and Scala.

My education and experience combine development and business operations understanding. I am able to provide solutions to complex problems.

Currently, am working as a software developer contractor for international clients and startups. My client list includes Indeni, Kapital Trading, Global Algorithmic Institute, Aequam Capital, Google, Antanas Stulgniskis University and others.

Since 2016 I have been awarded Top Rated Contractor status on the leading contracting platform Upwork.

This year I am in the top 10 percent of contributors on Stackoverflow.
Looking for new software development challenges in data-intensive fields: trading, blockchain applications, advertising or IT project management.
Position: PR and Communications
Category: Marketing
Experience: 9 years | English: fluent

Cases:
Project launched in 2019 
Website, SoMe, rules and policies development
Results: 16K+ participants with 26K+ of entries for 3 years
Email database 14K+
Media coverage: 260+ posts in regional and national media 
Project launched in 2020
132 entries (+69% compared to previous one)
Info Partners 34 vs 10 in previous one
Media coverag: 62 posts in national and international media 
Project launched in 2018
Media coverage: 16 posts  incl Tier 1 media Forbes, PC Mag
CEO opinion leader brand development: 6 posts in niche media incl InfoSec, CIO Review 
Event management: 4 events per 2 years (booth management, POS materials, promo activities (gamification)
Project launched in 2016
Created or Edited most of the text content (pages, blog articles, monthly newsletter (from 0 to 1800+ subscribers within 7 mon, OR 32%)
Event management: 3 events during 2017: booth management, POS materials, promo activities (eg. Poker tournament)
Media coverage: 30+ “Opinion Leader posts” in niche media, 
6 Press-release campaigns in niche media with overall media reach 400K+
PR support of the brand on target markets: Ukraine, USA, Europe. 
10+ years of experience
• 20+ Projects (B2B, B2C) PR strategy planning and execution 
• SMM (60+ Social Media pages under management)
•  Liaising relationships with journalists/media
• Content management (number of blogposts, press-releases, media articles, questionnaires and surveys for internal\external use)
• Planning and establishing of all corporate events according to the annual plan. 
• POS materials and branded gifts
• Budgeting and Reporting
Профессиональный рост. Адекватный менеджмент.
Position: PR and communications manager
Category: Marketing
Experience: 6 years | English: upper

Neurotrack.tech:
- 80+ publications in media in less than 9 months on non-comercial bases
- 2 new clients came to company after visiting CEO's performance at tech conference
Looking for part-time and project work. 

Consultancy for startups: 
•	media relations strategy
•	media positioning
•	massage box development 
•	writing PR-materials (press-release, byline article, comment, boilerplate etc.)  

PR&Communications manager with 6+ years of experience working at PR agencies and IT-companies. I worked with projects from EdTech, AI, ML, distance education, FMCG, finance, retail, and logistics. Building external corporate and product communications are my responsibilities. Previously, I had been building PR from scratch at an IT service company developing fintech projects and providing neuromarketing researches.

I've written a few columns for the national profile print magazine "Маркетинг и Реклама" and become author of special educational course for one distance school about marketing and communications.

Work experience:
•	December 2021 – may 2022
Worked with several IT companies in order to increase amount of mentions in media, build reputation (both companies and their CEOs) and deliver key messages to their audiences through different formats in online media on noncommercial basis. Clients were featured in Dev.ua, AIN, DOU, Speka, Delo.ua, MMR, Retailers.ua etc.
Fields:
- voice bots
- cloud solutions
- vending machines reinforced by AI

•	February 2021 – November 2021, Neurotrack.tech
Was in charge of developing and executing communications strategy from scratch
My key responsibilities were:
- building strong relations with media (AIN, DOU, ITC, Speka, NV.ua, MMR etc.)
- close work with TV channels (TV Kyiv, TV UKRAINE, 1+1)
- managing a team (junior PR manager and designer)
- writing articles, press releases, columns
- preparing presentations
- arranging performances company's speakers at conferences, podcasts and YouTube's vlogs
- coordinating work of SMM manager, editors, photographers

•	2017 – January 2021
Other companies and agencies
Position: PR and Communications manager
Category: Marketing
Experience: 3 years | English: fluent

- Saldo Apps got its brand new website, was featured in top-tier global and Ukrainian media (TechRound, mc.today, Vector), took part in IT Arena startup competition.

- After 6 months of my performance at Modeisme the product's sales conversion increased from 23% to 50%. After 1,5 years - up to 76%.

- While performing as PR for DressX got published in Forbes US, Vogue Singapore, Harper's Bazaar, SSACHS Magazine, BeYourOwn
PROJECT: 
Saldo Apps (Netpeak Group)
PR manager

- building communications from scratch
- establishing relations and pitching to media 
- ensuring media coverage (CIS, US, Canada, UK)
- writing press releases, blog posts
- developing and executing communication and PR strategy
- ensuring C-suite presence at relevant events
- company branding project management

PROJECT: Modeisme - an online education platform
PR and Communications

- executing commercial partnerships with brands (L’Oreal, LVMH, Siemens, Comfy, etc.)
- preparing and coordinating long-term partnerships with brands (Guerlain, L’Oreal), including terms negotiating, budget planning, production and postproduction coordinating.
- organization and communications support of an offline event
New Year Fashion Day (300 guests)
- management of Modeisme rebranding
- communications and PR support of the new products
- developing and implementing sales pipelines
- e-commerce within the project

PROJECT: DressX
PR and Communications Specialist
- writing press releases, pitches.
- ensuring Tier-1 media coverage
Published in Forbes US, BeYourOwn, SSACHS, Harper's Bazaar, Vogue Singapore

PROJECT: KUNA.io
- copywriting for the website, social media, translation of the content for both website and social media, promoting the agency in media: writing pitches, press-releases
Loath to work in the boring and lacking initiative environment
Position: PR and Communications | PR lead | PR manager | Communications specialist
Category: Marketing
Experience: 5 years | English: upper


Communications specialist with more than 5 years of experience in PR and communications, event and project management, strategy, storytelling, education, and producing.

Strong communications skills based on professional background in the fashion and creative industries, development and implementation of different multilevel information campaigns and PR-projects, cross-field communications, participation in professional events, and continuous learning.

For the past two years, I have been working as a head of communications at the largest professional fashion institution in Eastern Europe. Now, I am interested in further development in the field of PR and think that my experience in creative and fashion industries can be successfully transferred to tech. Furthermore, I have experience in game and advertising technology industries. 

Since 2017, I have worked with different types of media, from niche print outlets to big TV channels, created a number of effective PR campaigns for various projects and products, established long-term media plans, organized both large-scale and small events, managed and supported teams, created social and commercial projects, and much more.  

As the head of communications, I have developed and implemented a new communications strategy for the brand and increased the total media coverage and communications KPI for the company by about 20%.  

I would be happy to contribute fresh ideas, communications experience, and knowledge to the new position.
Position: PR and Marketing (Internal and External communication )
Category: Marketing
Experience: 4 years | English: upper


- take part in strategic marketing planning 
-  closely cooperate with other stakeholders in internal and external initiatives;
- manage and execute local marketing activities within the agreed budget and with cooperation with local stakeholders;
- external communications (including both digital and non‐digital campaigns) and PR (creation of articles, interviews, cooperation with local media and bloggers, support and follow up, initiating and organizing partnership, invitation and coordination of  TOP ukrainian journalists **(Forbes)**
- internal communications in offices (mailing, including marketing supervision of activities by other stakeholders);
- events organization (online and offline)
- Video production (preparing scenario scripts for videos; discussion and approve scenario, preparing location for video shooting, working with actors, preparing inventar for video shooting,  working with a supplier for montage videos, budgeting activity)
Position: PR and marketing manager
Category: Marketing
Experience: 4 years | English: fluent


Jun 2020 - Present - VlogBox, PR and Marketing lead

Jun 2020 - Present, TrafficDNA, Marketing consultant

Oct 2021 - Present, GDM Group, PR consultant

Jun 2020 - May 2021 - Allroll, PR and Marketing manager

Mar 2019 - Jun 2020 - SmartyAds, Aceex, Marketing manager

Jan 2016 - Aug 2019 - freelance writer, SMM manager, marketer

Obligations:

- Development of the PR and Marketing strategy of the company
- Preparing for events, including writing speaker's script, choosing sponsorship options, booth arrangement
- Media publications (Entereprneur, Forbes, TheDrum, ExchangeWire, MarketingDive, Toolbox, AdMonsters, MarTechSeries, AiThority, Hackernoon, AnimationMagazine, AnimationExpress, AnimationToday, Cynopsys, DigitalTVNews, DigitalTVEurope, AdPushup, AdTechDaily, RapidTVNews, Advanced-TV, StreamingMedia, MonetizeMore, etc.)
- Coordination of the work processes (writers, design, PPC) and tight collaboration with Business Development, Product, and Tech teams
- Contributing to Social Media strategy (Facebook, Instagram, Linkedin, Twitter, TikTok) and Communities (Quora, Reddit)
- Writing or setting tasks for press releases, instructions, landing pages, descriptions, presentations, and promotional materials
- Development of the Blog content strategy
Generating new ideas for the topics (SEO, Insights, Company News)
Setting the tasks to writers and designers, editing
Improving SEO clusters, internal linking, etc.
- Work with customers to improve communication and increase the number of brand mentions through cross-promo activities
- Preparing for events, writing award submissions, whitepapers, onepagers
- Research, analysis and work with influencers and advisors