Position: Middle PPC-specialist (Google Ads, Facebook Ads)
Category: Marketing
Experience: 4 years | English: pre

Courses **«Google Ads Pro»** at the internet marketing academy WebPromoExperts.
Courses **«PPC-specialist»** at the internet marketing academy WebPromoExperts.
Courses **«Targeted advertising»** at the internet marketing academy WebPromoExperts.

Extensive experience in freelance work and dealing with clients.


‍**hard skills:**
I know how to work in:
-  MS Office and Google Docs.
-  Key Collector, Serpstat, SpyWords, Google Trends, Meta ads library.
-  Direct Commander и Google Ads Editor.

I know what it is and how to work with it:
- Google Search and Google Shopping;
- Google Merchant Center and data feed;
- GDN
- Remarketing;
- Discovery Ads and video advertising on YouTube;
- Performance Max and Smart campaigns;
- GTM, Google Optimize, Google Analytics (UA/GA4), Yandex.Metric;
- Events, conversion, target, tags, trigger, variable, dataLayer and Enhanced Ecommerce;
- Sales funnel (AIDA, See-Think-Do-Care), and audience warming;
- CPM, CPV, VTR, CPC, CTR, CR, CPA, CPL, ROI, ROAS, ROMI;

**soft skills:**
- Analytical mindset;
- Perseverance and the ability to work on a single task;
- Accuracy and punctuality;
- A sincere love of internet marketing and a desire to develop;
- Ability to work as part of a team;
- The ability to plan your working time;
- The ability to prioritise tasks correctly;
- The ability to develop and to plan a strategy for action;
- Accountability before tasks are carried out;
- Subtle humour. To lighten the tense atmosphere:)
**Specialist in contextual and targeted advertising (PPC).
07.2021 - 02.2022 (7 months)
ТОВ "Сум-Сум", Kyiv (Food producer, FMCG)**

‍Responsibilities:
- Developing a promotional strategy.
- Working in growing online sales.
- Setting up contextual advertising Google Ads.
- Setting up targeted Facebook Ads.
- Analysis of advertising traffic and site behavior.
- Writing the terms of reference for website revisions.
- Writing terms of reference for a designer to create advertising banners.
- Work on increasing website conversions (CRO).
- Construction and hypothesis testing.
- Tracking and growing KPIs.
- Reporting.

 Integrations:
- Setting up Call Tracking.
- Installing Enhanced Ecommerce for Google Analytics  (UA/GA4).
- Installation and operation of JavaScript within an advertising cabinet.
- Setting up an offline conversion tracking system for the point of sale.

 Achievements:
- B2B active customer base quadrupled.
- Plus 200 new leads from HoReCa, including well-known establishments in Kyiv.
- Growth and visibility in three projects.
- Achievement of set KPIs.
- Continuous growth in online sales of the B2B and B2C market each month.
- Growth of visitors at the offline point of sale.

**Context advertising manager (Project work, Freelance)
10.2020 - 07.2021 (9 months)
Thermo-Park, Kyiv (Insulating buildings with polyurethane foam)**

‍ Responsibilities:
- Developing a promotion strategy.
- Working in growing online sales.
- Setting up contextual advertising.
- Traffic analysis.
- Recommendations for the website and increasing website conversion (CRO).
- Integration of a quiz form on the website.

 Achievements:
- Site conversion growth of 253.74%. Before tuning 5%. After tuning 12.68%.
- 65.14% reduction in cost per lead
- Increased customer loyalty to the brand.
**Context advertising manager (Project work, Freelance)
03.2019 - 07.2021 (2 years 4 months)
Holidaybar, Kyiv (Gift branding (B2B))**

‍ Responsibilities:
- Developing a promotion strategy.
- Working in growing online sales.
- Setting up contextual advertising.
- Traffic analysis.
- Recommendations for the website and increasing website conversion (CRO).

 Achievements:
- Site conversion growth on 48.39%
- 65.14% reduction in cost per lead
- Attracting new clients to the B2B.
**Looking for a marketing team or agency.** 
The product or service to be promoted is not important for me. I'm interested and principled in setting up contextual and targeting advertising and tracking the results. This is something I live for and am passionate about. I just love my job.

**Definitely don't want to get involved in promoting banned topics, gray topics and traffic arbitrage.**

It is more interesting to work with Google Ads. Because there is more functionality, more flexibility, and more clarity than Facebook Ads.

**I am inspired:**
The people, the music.

**It might upset me:**
People :), political events, unreasonable expectations.