lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: Chief Marketing Officer
Category: Marketing
Experience: 11 years | English: fluent

Results at the latest job:
• 55% Higher Annual Revenue
• 44% Lower Customer Acquisition Cost
• 25% Lower Customer Retention Cost
• 60% Higher Lifetime Value
LATEST ACHIEVEMENT: EXPLOSIVE AND PROFITABLE GROWTH FROM A TOP-20 COMPANY IN ITS NICHE TO A DOMINANT #1 MARKET LEADER IN 1.5 YEARS. 

Reason for Employment Termination: War in Ukraine. 

Summary: A Seasoned Strategic Marketing, Digital Marketing, Analytics & Business Development Executive with over 20 years of leadership experience, including general management, strategic development, global expansion, traditional and digital marketing management. Transformational Leader. International Executive MBA, University of St. Gallen- Switzerland (HSG).

PROFESSIONAL CAREER:
TotisPharma Group / Chief Marketing Officer, Member of the Board of Directors
Odesa, Ukraine
* OCTOBER 2020 – MARCH 2022 (1.5 years)
TotisPharma Group is currently a Top-1 Aesthetic Medicine and Cosmetics Distributor in Eastern Europe. 254 employees serve B2B and B2C customers in Ukraine, Poland, Moldova.
Direct Reports: 46 people in Ukraine, Poland, Moldova. Industries: Cosmetology, Cosmetics, Healthcare.

Results:
• 55% Higher Annual Revenue
• 44% Lower Customer Acquisition Cost
• 25% Lower Customer Retention Cost
• 60% Higher Lifetime Value
• Designed and carried out the marketing strategy that has boosted a company from Top-20 to Top-3 Aesthetic Medicine & Cosmetics companies in Eastern Europe within 1.5 years
• Implemented a data-driven marketing approach (business intelligence analytics software PowerBI)
• Optimized the business processes
• Expansion from Ukraine to Poland & Moldova.
Role:
• Designed and implemented a Marketing and Sales Strategy to
quickly and profitably turn a company into a dominant market
leader in its business niche.
• Turned an underdeveloped and understaffed Marketing
Department into a highly efficient modern team of professionals stealing a major market share from the competition.
 • Designed, hired for, trained & managed 5 Marketing Divisions within the Marketing Department - 46 employees: Brand Management, Medicine & Seminars, Digital Marketing & Analytics, Offline Marketing, Creative.
• Created a culture in the department where people are willing to win, develop their skills, feel empowered, and enjoy a nice positive vibe in the office making it a fun place for the others around.
• Implemented omnichannel customer retention and acquisition funnels that include a newly-built complex custom-made website, offline-online analytics that have drastically improved the Customer Journey as per NPS scores.
A forward-looking company that needs to grow fast. I am available to start quickly.
Position: Chief Marketing Officer
Category: Marketing
Experience: 11 years | English: upper

Achievements over the past three years:

CHIEF MARKETING OFFICER 

The company's field of activity: engineering industry, production of hydraulic units for agricultural and road construction machines. The group includes 7 factories of the full production cycle. B2B sales for OEM - export to more than 50 countries. Dealer network in the CIS countries - 112 operators in 13 countries.
•	developed and implemented the B2C project for the company in the form of an online store on the Ukrainian market;
•	developed and implemented the strategy for the company to enter new markets (Southeast Asia, Central Europe);
•	increased customer base growth by 35%, brand awareness of the company and products through the implementation of Digital (SMM, SEO, ADS) promotion strategies;
•	reformed the marketing department, created an effective team (13 people), built processes, and increased the department's productivity by 50%;
•	developed strategic marketing plans and ensured their implementation in order to achieve business goals in Ukraine and CIS countries.


Projects

* Organization of the international agro-industrial exhibition "AGROEXPO". Organizers: Association "Ukragromash", Ministry of Economic Development, Chamber of Commerce and Industry of Ukraine,  Federation of Employers of Ukraine. More than 1000 exhibiting companies, and 35,000 visitors. The largest exhibition in Ukraine - more than 125,000 m2 of expo area. Was a member of the org. the committee as responsible for the "marketing" block of the project.
* Work in election campaigns at various levels in the Kirovograd region. Conducting of fields: Management of local campaign headquarters, PR, digital promo, SMM.
Manager in marketing and business development with over ten years of experience in the machinery and agriculture industries.More than 5 years of work with digital marketing:  SMM, PPC, SEO, E-mail-marketing.

SKILLS:
•	Management: work in executive positions in a machinery construction company (fluid power/ hydraulics) for more than 7 years, in agricultural machinery (B2B) for more than 10 years;
•	Development management: 5 years of experience in searching and identifying business development opportunities - incl. new markets, customers, and products;
•	Marketing: development and implementation of marketing strategy in the markets of Ukraine, Europe, Asia, USA, CEE/CIS region;
•	Digital marketing: more than 5 years of work with SMM, PPC, SEO, E-mail-marketing;
•	Event management: organization of an international agricultural exhibition, participation (organization of expositions) in top profile exhibitions (Europe, USA, China, India);
•	Government relations: lobbying and representing the interests of the company at the national level incl. agricultural machinery industry as the general director of the All-Ukrainian industry Association, regional employers’ organization;
•	Master of business administration (MBA), AMBA accreditation.
Position: Chief Marketing Officer
Category: Marketing
Experience: 4 years | English: intermediate

For 3 years of my work in the company, I, together with the team, were able to increase net income by more than 500%. 
Key conversion metric increased from 7% to 31%
The number of new customers has increased 100% + monthly, while the average life time value of a customer has increased from 3 months to 12. Also, the share of markets in priority countries has increased from 8% to 30%
Motivated and results-oriented professional with more than 4 years of marketing management and sales experience gained at multinational companies. First-class market analytic, who develops a marketing strategy and manages marketing department.
Fast decision-maker with high resistance to stressful situations. A motivated and result-oriented professional with over 4 years of experience in marketing and sales management in 26 countries gained in multinational companies. A top-notch market analyst who does marketing research, studies the consumer, segments the consumer, develops a marketing strategy, and manages a 20-person marketing department capable of working both remotely and locally. Advanced user of marketing channels: SEO, SMM, PPC, affiliate marketing, influencer marketing, referral marketing, outreach, email marketing. Experience in coordinating product development for Web, iOS and Android.
Possessing deep understanding of CAC, LTV, KPI, ROI, ROMI, CTR, CR and other vital marketing metrics. Data-driven decision maker.

From 05.2018 to now
NDA (Betting/Gambling Product) 
– team management - hiring, adaptation, tutoring and promotion
– realization of Marketing Research, development of ideas and activities for the product
improvement and location
– media planning
– launch promotions and advertising campaigns based on market research
– supervised following departments
– SEO departments to create the product position strategy in the search engines
– department of analytics to measure results using platform Power Bl
– WEB / MOB / SMM of affiliates (including retention of affiliates)
– A/B testing of hypotheses with further best practices implementation
– media buying (Facebook, AdWords, Teaser network)
– influencer marketing on YouTube and Instagram
– retention marketing
– product and Brand Department
It is interesting to go deeper into product development, strategy development and product launch and promotion, work not only with marketing,  but also with business metrics in general, analytics and decision-making based on data.
Position: Chief Marketing Officer
Category: Marketing
Experience: 11 years | English: intermediate


My activity in marketing is experience in various fields such as IT cloud technologies, fashion retail, toys for children retail, media in the automotive. 

I have strong organizational and strategic skills such as team building, creating a marketing concept from scratch, social media tactics, hypothesis testing, activity planning and media planning.
Position: Chief Marketing Officer
Category: Marketing
Experience: 10 years | English: intermediate


Performance marketing manager with proven experience in digital strategy and marketing management. Over 9 years of experience in marketing. Markets: Ukraine, Poland, Romania. 
Managed marketing budgets of over $100k per month.

* Strategic planning
* Building Marketing Teams
* Marketing Management
* Web Analytics
* Digital marketing
* Mobile Marketing (APPS)
* Search engine marketing (SEM)
* Pay-Per-Click (PPC)
* Social media marketing (SMM)
* Affiliate Marketing (CPA)
* Brand building

Chief Marketing Officer 
 2019-now

- Marketing department (staff 15 people)
- Manage and develope marketing team
- Manage marketing channels: SEO, PPC, CPA, Email, YouTube, Mobile Apps, SMM, SERM, Product Marketing
- Organize business processes within the department and its cooperation with other departments of the company
- Building marketing strategy and marketing analytics automation
- Scaling up new customers within the permissible CAC
Position: Chief Marketing Officer
Category: Marketing
Experience: 11 years | English: fluent


Professional Summary:
A dynamic and result-oriented Marketing Director with over 10 years of experience in creating and implementing successful marketing strategies for various industries, including FMCG, EdTech, and Advertising. Proven ability to develop and manage high-performing teams to achieve business objectives. Demonstrated expertise in digital marketing, lead generation, and data analysis.

My 3 last places of work:

Director of Marketing
June 2016 - February 2022 (5 years, 8 months)
"OLIMP" Alcohol Company, Kyiv (FMCG, Alcoholic Beverages Production and Sales)

Developed marketing strategies for all product categories, including spirits, brandy, wine, and low-alcohol beverages.
Conducted marketing research, analyzed results, and implemented changes to products and communications.
Designed and executed promotion strategies across all channels, both online and offline.
Built and led a high-performing marketing team.
Successfully promoted brands such as Medoff, Prime, Koktebel, Longer, and others.
Head of Marketing
October 2014 - June 2016 (1 year, 8 months)
"Speak Up" International English Language School Network, Kyiv (EdTech)

Developed and implemented marketing strategies.
Built and managed a marketing team and a call center.
Digitized marketing metrics, monitored marketing KPIs and team performance.
Tested and implemented new lead generation sources.
Collaborated with contractors, CPA networks, and other partners.
Reduced lead cost by 20%, increased the number of lead sources from 10 to 16, and achieved a retention rate of 90% and higher.
Executive Director
November 2010 - September 2012 (1 year, 10 months)
"Communication Unlimited Ukraine" Advertising Agency, Kyiv (Advertising)

Developed business and managed the agency.
Attracted clients and participated in tenders.
Led the agency team to win tenders and successfully execute projects for four EURO 2012 sponsors: Coca Cola, Canon, Hyundai, KIA.
Skills:
Marketing Strategy Development and Execution, Team Building and Leadership, Digital Marketing, Data Analysis, Lead Generation, Project Management, Client Relationship Management, Negotiation, Communication.
Education

ENEB Business School
MBA + Master in Digital Marketing & eCommerce student, Barcelona, Spain
Expected graduation: 2024

Donetsk Academy of Management
Non-Production Management, Donetsk
Completed: 1993-1995 (2 years)

Donetsk University of Economics and Trade
Mechanical Faculty, Donetsk
Completed: 1988-1992 (4 years)
Position: Chief Marketing Officer
Category: Sales
Experience: 11 years | English: fluent


Professional with 13+ years of well-rounded commercial background (brand marketing, product marketing, digital marketing, loyalty programs, international sales, business development) in multi-cultural environment. Experience in launching products and services in variety of business (telecom, retail, beauty, pharma). Ability to leverage deep analytical skills (Institute of Applied System Analysis) in combination of profound marketing and business experience. 

Recognized for: 
-	Cross-functional collaboration in multi-cultural environment
-	Ability to apply strategic and analyticalexpertize to manage brand programs 
-	Implementing innovative approaches to manage marketing programs
-	Implementing innovative approaches in business development
Position: Chief Marketing Officer
Category: Marketing
Experience: 11 years | English: fluent

Powered foxtrot.com.ua monthly average revenue growth from 0.3M UAH to 30M UAH in 3 years through the launch of new marketing channels (SEO, Price Aggregators, Email, PPC, Affiliate, etc.). I have built a digital marketing department from the ground. 
Led introduction of a new product QDRO terraced houses for 3В Development. 
Guided the ARGO marketing team through the 3 consecutive coronavirus lockdowns without loss in productivity and always meeting monthly sales targets.
Built Data Science team provide marketing and commercial teams with insights about customer behaviour and product preferences.
Introduced lean management practices to both Miratech and ARGO marketing teams which led to a 400% increase in their productivity.
Result-driven marketing executive with over 10 years of success in driving lead generation, brand awareness, customer retention, and business growth for companies within various industries such as telecommunications, IT outsourcing, e-commerce, retail, and real estate development. T-shaped marketer with deep knowledge and hands-on experience in digital marketing for B2B and B2C. Led teams of 20+ through training, coaching, and mentoring.

Looking for Marketing Director, Chief Marketing Officer, Product Marketing Manager roles.
Position: Chief Marketing Officer
Category: Marketing
Experience: 9 years | English: fluent

Built strong and organized teams: 

- managed the whole marketing for a top-1 IT-media holding in Ukraine, increasing the audience by two times from 4 to 8 million users per year;
- developed the marketing team for Zaborona, leading to a two-fold growth of the journal within a year;
- provided marketing services to more than 300 companies and brands at Netpeak and Forklog;
- built a social media editorial team for Everstake, achieving a seven-fold increase in weekly reach within five months;
Results-oriented marketing lead with a proven track record of driving business growth through strategic digital marketing initiatives. Expertise in strategy, SEO, content marketing, data-driven decision-making and media. Adept at leading high-performing teams, managing complex projects, and delivering measurable results in fast-paced environments. Excited about expanding my expertise in the dynamic landscape of a new market.
From my new job I expect the opportunity to work with a remote team, that has clear goals and freedom in finding the ways to achieve them. I expect a fair reward for hard work. I expect difficulties and look forward to using them as opportunities.
Position: Chief  Marketing  Officer
Category: Marketing
Experience: 11 years | English: upper

Led a successful sales and marketing campaign that increased B2B sales by 100% over a six-month period.
The first page of Google search website on organic traffic for more than 10 years 
Achieved significant market penetration in new markets, resulting in a 50% increase in revenue within the first year.
Implemented a highly efficient CRM-based marketing/sales process that enabled a small team to handle up to 2000 B2B leads and opportunities per month.
Areas of Expertise: Go To Market Strategy - B2B - Omnichannel marketing - B2B & H2H marketing - Account-based marketing - Branding - Product Marketing & Management - Inbound & Outboud leadgeneration - International Markets

Market Plan Development:
Created business plans for product launches in the USA, Asian markets, and EU. Conducted market research, identified target audiences, developed pricing strategies, and outlined marketing tactics to drive product success in each region.

Marketing Plan Execution:
Led the implementation of marketing plans, overseeing day-to-day operations and ensuring effective execution. Monitored performance, made data-driven adjustments, and optimized strategies to achieve desired outcomes.

Budgeting:
Established budgets for marketing initiatives and tracked return on investment (ROI) on an ongoing basis. Utilized performance metrics to evaluate the effectiveness of campaigns and allocate resources accordingly.

Inbound & Outbound Lead Generation

B2B Partnerships/Networking:
Collaborated with internal teams and external partners to develop and execute user acquisition marketing strategies. Leveraged partnerships to drive strategic initiatives and enhance brand visibility.

Marketing key performance indicators (KPIs):
Monitored key metrics such as return on ad spend (ROAS), cost per acquisition (CPA), lifetime value (LTV), and customer acquisition cost (CAC).

Promotional Campaigns:
Led the design and coordination of promotional digital campaigns, and other marketing efforts across various channels. Implemented cohesive strategies to increase brand awareness and generate leads.

Marketing Analysis:
Conducted comprehensive market analysis, including studying competitors, customers, and industry trends. Gathered data and insights to inform strategic decision-making and identify growth opportunities.

Customer Journey Mapping: 
Developed customer journey maps to understand the B2B customer experience.
Position: Chief Marketing Officer -  Amazon / Crypto
Category: Marketing
Experience: 6 years | English: fluent

X3 sales increase by 2020 - 2021
X2 sales increase by 2021 - 2022
Work Experience
Marketing Team Lead
at Company 1 (TOP 200 USA Seller)


-Development and implementation of Sales-focused marketing strategies
- Project Management Software implementation (ClickUP)
-Marketing department management of 15ppl: (SEO, SMM, Targeting, Email, Influencer Marketing, Content creators, Copiwriters, Chat-Bots creators, Support.) 

Marketing Channels Director 
at Company 2 .


-Over $100 000/Mo marketing budget management
-Development and implementation of GTM and marketing strategies
-Marketing department management of 17ppl: (SEO, SMM, Crowd, Email Marketing, 
PPC/Social media ads, Influencer Marketing managers, Content creators...)
-Opening and management of new sales channels (USA, Canada)

Chief Marketing Officer 
at Company 3


-Over $20 000/Mo marketing budget management
-Marketing department management of 12ppl: (SEO, SMM, Email Marketing, 
PPC/Social media ads, Influencer Marketing managers, Content creators, Sale Funnels creators...)
-Advising the email marketing department of partners (Brander.ua)
-Development and implementation of marketing strategies, budget planning


Digital Marketing +Traffic +ASO 
at Company 4


-Development and implementation of marketing strategies (B2B and B2C)
-Budget planning and financial analytics
-Driving traffic to the site (whitebit com)
-Promotion of mobile Apps (Full ASO cycle) (Android) (IOS)


SEO Specialist 
at Company 5


-Amazon listings SEO optimization
-Content creation
-Development and implementation of marketing strategies
-Facebook Ads management

Digital Marketing Specialist 
at Company 6


-SEO - optimization, and promotion of client sites and promodex.net
-SMM - promotion of client accounts
-PPC - launch of Adwords advertising campaigns



Education
English HUB
Obtained level: Upper-Intermediate
2021 | Ukraine, Kharkiv

Obtained level: Upper-Intermediate
2019 | Ukraine, Kharkiv

Obtained level: Intermediate
2018 | Ukraine, Kharkiv

LEMON.SCHOOL IT-courses
Qualification: SEO
2019 | Ukraine, Kharkiv

Qualification: SMM
2019 | Ukraine, Kharkiv
Position: Chief Marketing Officer, Business Development, Account Executive
Category: Marketing
Experience: 11 years | English: fluent

As a Marketing Professional:
- new brand strategy launches, new products and new markets launches
- effective management of marketing budgets with focus on leads generating, costs per traffic
- CRM successful implementation with focus on Customer Life Value, keeping and churn decreasing

As a senior manager:
- Agile transformation from hierarchy structure to team of teams network
- my style of leadership as a servant leader

As a Product Owner:
- Online business launching from scratch – domain, concept, CMS choosing, Customer Requirement Document (CRD). Achieved >1 mln traffic per month and eCommerce operational profit, technical and commercial e-store development, marketplaces integration, click&collect implementation.
•	KPIs:  Sales, Margin, Profit
10+ years - Chief Marketing Officer with responsibility for Customer Experience & Business Results 

8+ years – leading cross-functional projects: launching new products, services, processes

2+ years – working in SCRUM framework as a Product Owner and Agile couch with responsibility for culture transformation

Certifications
Certified ScrumMaster®
Certified Scrum Product Owner®

I'm looking for a job in IT industry as a Business Development Director, Chief Marketing Officer, Chief Customer Officer.
Innovations addicted people, Agile culture, Products loved by Customers
Position: Chief Marketing Officer, CBDO, Head of Marketing, Head of Business Development
Category: Marketing
Experience: 11 years | English: fluent


Skillful marketing manager with more than 12 years of experience in different industries. I’ve been dealing with 
everything related to internet marketing since 2011. I am a highly accomplished marketing professional with over 12 
years of experience in sales, affiliate marketing, and marketing business development. I have advanced expertise in 
customer relationship management, sales cycle management, sales-closing principles, and media buying processes. I 
am a result-oriented and decisive leader with proven success in establishing a lasting presence in new markets, 
identifying growth opportunities, and initiating strong business alliances
- Open minded team and directors
- interesting and competitive international project in the marketing industry