Position: CMO/Head of Marketing Department
Category: Marketing
Experience: 10 years | English: upper

Developed a retention marketing strategy for 2021 (including a lead generation plan)
 Ensured the fulfillment of the financial plan together with the team
 Created a customer communication map
 Conducted dozens of A / B tests to increase conversion to targeted action at different stages of the funnel
 Launched 100+ internal advertising campaigns (up-sell with content sauce, link a card, Monobank installment plan, refund, cashback, etc.). To start campaigns, landing pages, banners were developed, push, mail, viber, remarketing and contextual advertising were launched.
 Increased conversion in buying try by 8%
 Organized an increase in “Maximum” subscription prices 
 Retained the % conversion to full after the try while the subscription price increased by 50%
 Provided an increase in sales of long-term tariffs (20% of annual revenue)
 Launched new subscriptions Sport, Kino+, Nastroy Kino, discovery +, TV +, Horoscope, Charity
 Changed focus from “Optimal” to “Maximum” subscription in Ukraine and reduced the try-period to 14 days. Increased the cost of “Legka” subscription.
 Conducted a communication about the closure of Amediateka content 
 Provided promotions for Champions League and Europa League matches, Usyk VS Chisora ​​fights, etc.
 Conducted large-scale sales of films, subscriptions, audio (for example, Halloween and Black Friday)
 Increased up-sell conversion by 1.2% due to the launch of new activities
 Launched new cross-subscriptions in the Russian Federation (Maximum + Nastroy Kino, Premium + Nastroy Kino)
 Launched the promo of new content from Discovery, Sony, FOX, Viasat, Amedia, Disney, etc.
 Launched promotions of new channels in Belarus, Latvia, Azerbaijan.
 Initiated research (quantitative and qualitative): retail users, the reasons for churn, the behavior of users watching free TV in the Russian Federation, the study of cross-platform purchases of try, RFM of the main base, etc.
 Strengthened the directions of Belarus and Kazakhstan and began to launch more activities in the geo. Allocated a special manager.
 Organized large-scale promotional raffles for barter with partners
A Successful Manager with 10+ years of Marketing experience, with 100+ completed projects. Head of effective teams, conference speaker. 

I am experienced in leadership and management in large international IT companies (B2C and B2B). I am responsible for the product monetization of these companies.

I have a high degree of awareness and responsibility and love my job. I have a product mindset and I am willing to bring distinctive results to a business.

- Featured skills –
Successful management of strategic projects with the cross-functional teams up to 30ppl.
Strong collaboration skills, cooperation with other departments in support of products/processes development and problem resolution.
Ability to deal with challenges in a creative way and with different budgets. 
Strong analytical, problem resolution and project management skills, including negotiation and conflict resolution.
Experience in market research, user interview, journey map, usability testing, finding a product-market fit, сreating a go-to-market strategy, сalculating unit economics.
Experience in sprint planning, backlogging, task description in jira
Ability to collect the best ideas and involve the team in their implementation.
Great leadership experience, management of cross-location teams and marketing departments in other countries.
Ability to develop the best qualities and skills in my team. Creating a development plan for each employee in the department.
Practical work experience with most offline and online marketing channels.