lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: PPC Specialist
Category: Marketing
Experience: 0 years | English: upper


- Social media manager 
Boosteroid cloud gaming.
* Work with Youtube, Discord and Reddit.
* Service support and support of collaborations with bloggers.
* Work with Google documents and tables.
* Development of Discord server.
* Development of the company's marketing strategy.
* Copywriting skills: editing articles in Wikipedia, texts for mailing.
* Development of YouTube content for the company.

- Administrator at the hospital
VV clinika.
* Reception and support of patients.
* Communication with people in real time.
* Organisation of payment for services.
* Receiving calls and advising clients.

- Instagram manager.
Gbar. Kyiv
* Culture of communication with clients on social networks in three languages.
* Customer registration for services.
* Consulting and individual selection of cosmetics for clients.
* Using a local software.
Position: PPC Specialist
Category: Lead Generation
Experience: 0 years | English: intermediate

EDUCATION

Management of foreign economic activity / DNIPRO UNIVERSITY OF TECHNOLOGY

Навчання з Арбітражу Трафіка Facebook & Google /Traffic Jack Team

Digital Marketing/ Seth Jared Hymes / PPC (Google Ads, or Paid Search)/ Google tag manager
Solo Gambling Media Buyer Facebook
-Tools: Anti-detect browser, proxies, FB accounts, Creatives,
apps, Testing, Account pharming, Пошук робочої зв'язки та
масштабування, Communication with affiliates, Keitaro,
Adheart, FB Sheets.
-Payment models: CPL, CPA, Rev Share.
-Studied the theory of arbitrage and independently applied
it in practice.
-I know how to check account quality.
-Bypassing FB account blocking.
-Enhancing and bolstering account trust.
-Setting up a gambling target.


Google UAC Approach in offers
-Digital Strategist
-Engaged in discussions with clients to gain insights into
their challenges, objectives, distinctive value propositions,
and market positioning. This allowed for the management
of expectations and the development of a tailored
strategy.
-Conducted an in-depth audit of current Google Ads
campaigns to identify issues and enhance performance.
Reorganized ad groups, adjusted keywords, bids, and ad
copy to align with Google's recommended best practices.
-Initiated Remarketing Campaigns to enable clients to
maintain contact with customers even after they have left
their website.
-Uncover new keyword concepts and identify negative
keywords to reduce irrelevant traffic.
Leveraged analytics to evaluate visitor behavior and
implemented modifications to paid campaigns accordingly.
-Enhanced Ad Quality Scores by refining landing pages and ad copy.
-Enhanced campaign performance by optimizing bids, ad
copy, and landing pages.
-Created new Google Ads campaigns with a focus on
optimizing the account structure and adhering to industry
best practices. Performed thorough competitive keyword
research and organized ad groups effectively, know how to use an appropriate keyword match types, negative
keywords, device targeting, and ad extensions.
Position: PPC Specialist
Category: Marketing
Experience: 6 years | English: upper

Successful Management of ads campaigns with a budget up to 100$k/month.
Lunch and Campaign Optimization with 10000 keywords.
Development and effective implementation of all media remarketing on FB, GDN with ROAS from 160%. In particular, I developed a new sales strategy for the company products from sparking the interest up to conversion.
I increased relevant traffic by 40% / reduced CPA by 20% by analyzing competitors and implementing the data in the ad campaigns.
I developed and implemented all types of Google ads Scripts for ad campaigns optimization and behavioral traffic segmentation analysis.
TemplateMonster (E-commerce, in-house, full-time)
Kiev, Ukraine
PPC - specialist
June 2019 - present 
 
Strategy development, preparation, launch and maintaining ad campaigns at the e-commerce project on Facebook, Google AdWords, Yandex Direct, Pinterest.
 
Ads campaigns management such as: Search, GDN, Remarketing, Youtube, Facebook & Instagram (brand awareness, traffic, engagement, lead generation, conversion, catalogues sales), Google Shopping + smart. Worldwide targeting. 
Daily work on improving QS, CTR, CPC, CPA & other metrics.
Competitor Analysis, parsing, Spying on competitors Ads, the ability to apply the data to optimize and improve ad campaigns.
Gather the semantic core for new ones and its optimization for running ads campaigns, clustering.
Campaign Optimization using Google Analytics, Facebook Analytics, Yandex Metrica. 
Custom events and audiences customization (FB / Google Analytics).
Work with search-terms from 1,5k in a day. Implement all possible scripts for process optimization.
Interact with designers and copywriters (locales) according to technical requirements  ampersand analysis; develop banners on my own.
Manage Merchant Centre up to 44000 items.
Develop strategies for promotional campaigns, launch and optimization.
Manage the monthly advertising PPC budget.
Copywriting.
Develop and implement ideas to increase ER, CR, LTV. Traffic maps optimization .
Make weekly & monthly reports.

 
Digital-agency Sigma
Kiev, Ukraine
PPC - specialist
September 2018 - May 2019
 
Experience with clients such as Vodafone, Alfa Bank, Milk Alliance, Kinder, Materia Medica, Novita, Tefal, San Sanych, Piryatin, etc.
 
Ads campaigns management such as: Search, GDN, Remarketing, Youtube, Facebook & Instagram (brand awareness, traffic, engagement, lead generation, app installs, conversion, store visits).
Objective: Take the position of a PPC Specialist in Paid Traffic Sources; generate and embody my ideas into a project; develop in Performance Marketing and pursue the project, I am going to be involved, from zero to million-dollar turnover;  to be one of the best!
Position: PPC Specialist
Category: Lead Generation
Experience: 3 years | English: intermediate


Worked for 2 years as an account manager in an advertising agency, where she not only communicated with clients but also developed strategies for international companies 
worked as a digital marketer for 3 years (2 years as a Team Leader), where she conducted know-how consulting for C-level companies
and brought more than 300,000 users to the company, and the company's profit amounted to $75 million
Position: PPC Specialist
Category: Marketing
Experience: 1.5 years | English: intermediate

Optimization of search advertising campaigns, both due to budget forecasts and by improving the quality of ads and extensions (objects). 
Worked with such brands: Samsung, Sandoz, Skoda, Peugeot, DS, Citroen, Opel, Red Cross, Karcher
Worked with projects of medium budgets, up to $10,000. The main tool was Google ads (search, GDN, performance max)
I have experience with;
- Facebook Ads
- Google Analytics
- GA4
- GTM
- Google Ads Editor
- Serpstat
- Data Studio
- Semilarweb
- Excel
- DV360
- I have basic SEO knowledge

Achievements and indicators.
SIS; to improve this indicator, he generated the most relevant headlines, supplemented ads with acceptable extensions, gave recommendations for improving landing pages, as a result, SIS reached 92-98% for the brand, as well as 60-80% for the competitive environment (with limited capabilities).
CPA/CPO; very often I had to turn to the optimization of advertising campaigns, both through extensions and through new creatives and related tools. It is worth noting that it also gave the result after working out the landing pages. In general, it was possible to reduce CPO from UAH 1,500 to UAH 320.
ROAS; in large joint projects, in order to achieve the set KPIs and achieve the desired ROAS, they also worked on the quality of ads, set technical specifications for website optimization, often had to play with manual settings, set and track the dynamics for the AC. One of the more successful options for solving problems of this kind, which appeared recently, was PerformanceMax, with the help of this type of campaign it was possible to really use many tools in one whole and achieve ROAS of more than 1500%.
Waste your time out of nowhere
Position: PPC-Specialist
Category: Marketing
Experience: 6 years | English: upper


PPC specialist with over 5 years of experience. Expert in Google Ads, FB Ads, Google Analytics and Tag Manager. Specializes in cross-channel advertising, strategies and media planning.

Current Google Ads & Analytics Certificates:
AdWords Fundamentals
AdWords Mobile Certification;
AdWords Search Certification;
AdWords Video Certification;
AdWords Display Certification;
Google Shopping Certification;
Google Analytics Certification.
Actually not interested in B2B projects.
Position: PPC-Specialist
Category: Marketing
Experience: 6 years | English: upper

I managed to get a google partner status. Also I managed big google accounts with budgets over 10-20000$/month
Professional skills in Google Ads (search, GDN, remarketing, shopping, performance-max, youtube)
Good knowledge of facebook ads, google analytics
Experience in grey niches (fintech and gambling)
Web site administration
Middle knowledge html/css. Basic Seo
Experience in creating web pages on Tilda
Certified Google Ads Specialist since 2016 
Working with budgets over 10000$/month
Position: PPC specialist, Affiliate/Account manager, Project manager
Category: Marketing
Experience: 11 years | English: upper

- The client base is saved and exaggerated without losses.
- A close-knit team has been assembled and organized.
- Annual increase in sales by 10-12%
- Over $20K/m in Sales by CPI/CPA
Jan 2009 - Jan 2011: "Tokyo House Restaurant" Administrator 
- Control of work and quality of the sushi bar.
- Purchases of products and equipment.
- Collection and analysis of information about the wishes of customers in order to
development of new promotions and menu correction.
- Search for suppliers and work with them.
- Recruitment and work with new staff

Jan 2011 – Oct 2014: PJSC «Imexbank» Small business customer specialist
- Expansion of clientele
- Granting loans
- Customer assistance
- Preparation of daily reports

Dec 2016 - Jan 2020 "TapMedia" Affiliate Account Manager
- Bringing in new clients
- Accounting and technical support
- Buying / selling internet traffic
- Payment management
- Preparation of monthly reports
- Company promotion and advertisement

Jan 2020 - now: "Dispmobi" Sr. Affiliate manager
- Project management
- Business development
- Customer support
- Sales
- Finance management
- Coaching
Position: PPC Specialist, Affiliate Manager, UA Manager
Category: Marketing
Experience: 5 years | English: fluent


In terms of online advertising and web analytics, I have experience with the following tools and 
 platforms:
- Bing (Microsoft Ads);
- Google Ads (Google AdWords);
- Google Search Ads;
- YouTube (Youtube Studio);
- Universal App Campaigns;
- Taboola Ads;
- Apple Search Ads (ASO Optimization);
- Unity Ads;
- ironSource Ads;
- Twitter Ads;
- ShareASale;
- Rakuten Advertising;
- Google Data Studio;
- Google Sheets;
- Google Docs;
- Google Forms;
- Google Analytics 4 (GA4);
- Google Tag Manager (GTM);
- Google Play Console;
- AppsFlyer;
- HubSpot.

As a certified Google Expert, I have over 3 years of experience in PPC & SEM. Throughout my career, I've worked with a wide range of budgets (from $500 to over $200,000 per month). I have experience
setting up and managing accounts with many keywords, ads, and banners. Globally, I targeted primary business locations, including TIER1, TIER2, and TIER3 countries.
By reducing Click Costs and increasing ROAS/ROI (Return On Ad Spend/Return On Investment), I was able to improve the quality of website visitors, raise brand awareness, and create PPC (Pay Per Click) strategies that increase visibility on the Internet.
Position: PPC specialist Amazon/ Seo specialist Amazon
Category: Marketing
Experience: 4 years | English: intermediate


-Amazon Advertising 

My experience and expertise in Sponsored, Display and Brands ads on Amazon, helps brands across and increase their product visibility, profitability and sales.

- Keyword Research/Analysis, Competitor/ Marketing Analysis. 
- Setting up advertising campaigns, consultation on PPC. 
- SEO for optimizing Organic search results (Titles, Bullets, Descriptions). 
- Strategy Research, Testing, Implementation.
Position: PPC Specialist & Analyst
Category: Marketing
Experience: 2.5 years | English: upper


As a PPC Specialist, I’m passionate about matching the right advertisers with the right audience. With experience launching Google Advertising and analyze it, I know what it takes to drive measurable results. My favorite part of digital marketing is that there's always room to grow, and I love finding the best ways to create more effective ads.
Position: PPC Specialist, Digital Manager
Category: Marketing
Experience: 7 years | English: intermediate


Head of PPC Jul 2016 - Present
iplace, Kyiv

• Budget management of projects (more than 2 mln UAH per month (~70K $))
• Weekly and monthly budget planning of all projects, planning pre-paids
• Preparation strategy for clients
• Preparation of commercial proposals, planning major KPIs for campaigns
• Presenting PPC strategies for clients
• Partial communication with the client on projects
• Communication with international Google & Facebook teams
• Setting up and launching advertising campaigns in Google, Facebook, Instagram,
LinkedIn, Twitter
• Setting up Google Analytics
• Setting up GTM
• Setting up event goals in Google Analytics (via GTM)
• Setting up Enhanced Ecommerce via GTM
• Analysis and optimization of advertising campaigns
• Preparing weekly and final reports of campaigns
• Controlling all PPC projects in agency
• Teaching junior specialists
Clients: Watsons, METRO Cash&Carry, metro.zakaz.ua, Philips, Omega Pharma,
Kredo Bank, Unex Bank, Amway, Ravak, Henkel, Cinema Citi, Winner automotive,
Good Wine, Polfarma, KIVI, Terrafood, Forward Bank, Luxoptica, Eldorado.ua,
rideoo.com
Position: PPC specialist, Digital Marketer
Category: Marketing
Experience: 7 years | English: upper

I know how to:
- work with projects from scratch
- increase and optimize ROAS for e-commerce projects
- set up GTM (custom events, data layers, etc)
- set up all Google's services
- grow Paid and Organic search channels
- work with designers, copywriters
- analyze competitors
Digital Marketer with both in-house and agency experience.
I am equipped to handle all aspects of PPC account management including: strategy, implementation, account creation, data analysis, client relations and reporting.
I am a creative individual all around, I enjoy navigating through all digital marketing channels. My primary focus revolves around paid media strategies.
I don't want to work with "grey niches".
Position: PPC Specialist & Digital Marketer
Category: Marketing
Experience: 7 years | English: upper

Being the marketing manager, we did a huge step. For 5 years we grew from 1 retail landing page to a net comprised of 2 ecommerce platforms and bunch of stand-alone landing pages. Everything was created from a scratch. SEO-friendly and with high conversion rate. Dashboards and processes with ongoing A/B testing.

Since 2017 I do digital on Middle East Marketing. 

More descriptive portfolio you may find in the LinkedIn profile.
Since 2016 I've been driving clients to my clients via search engines. Being a freelancer, I expand my skills in related fields, like SEO, Analytics, Tag Manager, UI/UX and managerial experience in development processes from data driven vision to production. 

Traffic:
- google search
- google shopping
- google media
- fb (little)

Common responsibilities: 
Creating and managing advertising campaigns in Google/Bing.
Designing client-funnel.
Implementing GTM, Google Analytics and tracking conversions.
Landing Page optimization toward increasing CR.
Position: PPC Specialist / Digital Marketer
Category: Marketing
Experience: 6 years | English: upper

Big Automotive E-commerce
 - 13.9% increase in conversions;
 - 15.0% decrease in cost per conversion (CPA);
 - 22.1% conversion rate increase;
 - The same amount of spends.

Middle Automotive E-commerce
 - 85.1% increase in transactions;
 - 62.7% decrease in cost per conversion (CPA);
 - Google Ads spends decrease by 31%.

Manufacturers Retail E-commerce
 - 90% increase in conversions;
 - 41.2% decrease in cost per conversion (CPA);
 - Reached 3.43% of month-to-month revenue growth.
 
Health Care Services
 - 71.4% increase in conversions;
 - 22.7% decrease in cost per conversion (CPA).

IT company (3-month project):
-	Increase the number of forms´ submissions in 5.8 times.
-	Reduce the price of conversion by 63%.

Big/Middle E-commerce (3-month project):
-	Reach a permanent monthly ROI >= 200%
-	ROI in holidays period (BlackFriday, New Year) > 700%
-	Increase number of transactions in 1.2 times.
-	Increase revenue from PPC ads to the 31% from whole online marketing sources.
-	Decrease the price of the transaction in 1.4 times under increase of per click prices in 2 times.

Freelance marketplace (3-month project):
-	Reduce the price for the customer in 2 times.
-	Increase the number of completed and published orders in 4 times.

Manufacturer (6-month project):
-	Increase the number of forms´ submissions in 1.7 times.
-	Developed a strategy of online EU market entrance.
-	Achieve the required conversion price for the CIS and EU market.
The brief list of responsibilities:
- Customer acquisition (set up KPI, develop USP & website concept, create and manage AdWords campaigns, provide A/B testing).
-  Analyse clients’ online market and business opportunities.
- Develop a list of recommendations for increasing the website conversion.
- Set up and tune the analytical systems (GTM, Google Analytics).
- Create, optimize and analyze the Google AdWords and Bing campaigns for clients’ businesses.
- Report to the client about the effectiveness.
- Assistance for the CEO & CEO Assistance in information & presentation materials.
- Conduct desk research for strategic issues, connected with the future company development and directions.
- Strategy formulation & analysis of future possibilities.
Searching preferably for a remote job. 

Flexible hours.
Preferably IT companies.
Ready to develop in other spheres.
Position: PPC Specialist, Digital Marketer
Category: Marketing
Experience: 2 years | English: intermediate


I have experience in setting up and running advertising campaigns in Google Ads.

My main responsibilities including:

1. Auditing of advertising accounts.
2. Determining the strategy and plan of advertising activities.
3. Analysis of the product and target audience.
4. Creation of structure of advertising account:
- creation ad campaigns (depending on the purpose: Search, Display, Video, Shopping);
- creation ad groups (organizing advertisements). 
Distribution advertising budget between campaigns.
5. Collect a semantic core for target queries.
Keyword Grouping, monitoring and analysis search queries, control of relevance keywords to search terms.
Creating a negative keyword list. Exclusion of competition between ad groups.
6. Analysis and improvement of keyword quality score.
7. Writing the advertisements.
A/B testing of ad creatives (graphics, videos, texts).
Addition of extensions (sitelinks, callout extensions, structured snippets, call and location extensions, price) reflecting additional information and benefits of the company.
8. Setup target location. Bid adjustments. Monitoring and exclusion of locations where ads shouldn't appear.
9. Google Analytics and GTM setup.
10. Creation audience for targeting. Testing and audience bid adjustments.
11. Running advertising campaigns. Ad tracking. Bid adjustments. Scaling and optimization.
12. Data analysis, construction and implementation of hypotheses.
Position: PPC Specialist, Digital Marketer, Paid User Acquisition, Paid Performance
Category: Marketing
Experience: 5 years | English: pre

- x4 YoY sales growth for Ecommerce (2020 - 2021) (Automation, ROAS optimization, hypothesis testing, deep segmentation);

- x3 Lead-to-Sale rate growth for Finance (2021) (Offline Conversions implementation, E2E Analysis, Automation);

- CPL -40% reduction due to A/B testing of LP for Finance (2021) (Analysis of competitors' LP, Technical task, A/B traffic split-test);

- other cases (2018 - Present) (+75% leads via GDN for IVR.UA, +64% leads via Facebook Ads for ivr.ua, +135% Sales via Hotline for Auchan Ukraine), etc.

- experience in building and managing a team of up to 6 PPC-specialists.
I started my digital marketer career in 2015 as a social media manager for small businesses and entrepreneurs. In 2016 I became a marketer at a small marketing agency “Creatis Media”. There I got experience in landing pages, CMS, SEO development and PPC promotions for clients products.

In 2017 I continued my career as a PPC-specialist at Webpromo. Paid traffic strategies and tools inspired me a lot. From 2017 to 2021, I was an active and efficient professional. During this period I got a lot of achievements. For example:

- x4 YoY sales growth for Ecommerce (2020 - 2021) (Automation, ROAS optimization, hypothesis testing, deep segmentation);
- x3 Lead-to-Sale rate growth for Finance (2021) (Offline Conversions implementation, E2E Analysis, Automation);
- CPL -40% reduction due to A/B testing of LP for Finance (2021) (Analysis of competitors' LP, Technical task, A/B traffic split-test);
- other cases (2018 - Present) (+75% leads via GDN for IVR.UA, +64% leads via Facebook Ads for ivr.ua, +135% Sales via Hotline for Auchan Ukraine), etc.

In addition, I want to say that I am a person with developed communication skills. Emotional intelligence, good intentions and friendliness have helped me to teach new employees and to engage them in new projects. Great experience and the qualities of a manager helped me become a Team Lead.

Right now I’m interested in:
- Paid Advertising;
- Paid User Acquisition;
- Data Analysis;
- English for B1/B2.
Position: PPC Specialist | Digital Marketing
Category: Marketing
Experience: 1 years | English: upper


Experience in launching and optimization campaigns in Google Ads, Amazon Ads and Facebook Ads in different companies for clients all over the world : e-commers (clothing, jewelry), spa centers, logistics, Internet communications, household appliances, real estate, beauty salons.


Creation of ads’ accounts structure for Google Ads and Facebook Ads.

Launching Search Campaigns, Shopping, Display Networks, Discovery, Video Advertising

Google analytics: setting goals, generate
reports

Tag Manager: setting GTM, configuring triggers and tags

Experience in writing technical tasks to implement e-commerce

Creating references for designers

Participation in marketing researches
digital marketing, Google Analytics, Facebook Ads, English, Google Ads, Google Tag Manager, Google Adwords, PPC, lead generation, Adwords

I am always open for new experience and challenges.  I hope that I will grow professionally and help the company to make the project better and promote it to target market and audience .