Position: Head of PR and Communications
Category: Marketing
Experience: 8 years | English: upper

- 8 years in PR and Communications working with global markets.
- Responsible for personal brands of 9 C-level executives.  
- 22 publications in world`s TOP Tier media: Forbes UK, The Financial Times, Men's Healths, The Times, Evening Standard, BBC.
- 48% YoY increase in total number of publications, 28% YoY increase in potential reach, 62% decrease in total number of negative public mentions, 52% YoY increase in publications with positive tonality.
- Arranged 60 public speaking sessions for company`s executives at 32 global conferences.

“Effective communications and feedback culture” - personally designed training for Parimatch Tech Academy (soft skills).
“Building internal communications” and “Personal Brand. DIY” - personally designed educational lectures for CASES (marketing, strategy and PR community of Ukraine www.cases.media).
Parimatch Tech 
Prague-Kyiv-Limassol
 
Chief Communications Officer: January 2021 - Current
Deputy CCO: June 2020 - December 2020
Communications Project Manager: July 2018 - June 2020
 
 
СHIEF COMMUNICATIONS OFFICER 
Responsible for helping business to succeed by shaping the views of customers, employees, communities and brand ambassadors. 
 
- Manage a team of 15 direct reports
- Run global PR strategy planning and execution
- Accountable for company`s external and internal communications, ensuring that they are on brand and on message
- Managing full-scale communications and media appearance for 9 C-level executives, including the CEO. 
- In charge of Department`s budget planning, approval and execution 
 
 
Deputy CCO
- Lead  PR transformation from agency usage to end-to-end in-house PR cycle.
- Enable tools and processes for  HR  and C-management team to ensure that all staff operate as effective brand ambassadors
- Represent Head of Communications at internal and external meetings
- Monthly reporting on department's KPIs to the CEO
 
Communications Project Manager
- Directly liaise with journalists responding to press enquiries
- Plan, develop and edit advertising and marketing communications material
- Work with third parties to for PR deliverables
- Represent the company at public events 
 
Freelancer: September 2014 - July 2018
 
My own business Babygobags (created and sold handmade backpacks for children)
Freelanced as a designer
 
Prior to that I've worked as a marketing manager for an online retailer and a communications specialist for a government institution.
I`m looking for a dynamic company with industrious and engaged teams who are willing to go beyond. The healthy internal environment is a must.  

Lead/Head position

My superpower is to work fast, get things done and manage uncertainty while building, promoting and protecting the brand`s image. I have a proven track record in increasing  the reach and quality of company's external and internal communications, resulting in the target audience`s shift  from awareness to brand loyalty. 
I have strong experience in both, building PR and Communication organisations from scratch, and operational efficiency of the existing ones. 
The most exciting thing for me is to experience how people start interrupting “My company is..” with “Oh, I know who you are, you`re amazing, guys”.