Position: CRM/Retention Marketer
Category: Marketing
Experience: 11 years | English: upper

I taught and trained several specialists in the domain of retention marketing, who currently work as Senior Retention Marketers at MacPaw, Preply and other companies.
I've been working in marketing domain since 2008 and in retention marketing domain since 2011. I have 3 years of experience in managing product development team and product development process. 

I started in Retention Marketing domain in 2011 as Managing Partner at Loyalty Marketing Agency MarketPro. MarketPro was the official representative of MailerLite.com and MailerSoft ESPs in Ukraine (and Russia) from 2011 to 2015. Our team of 10 people was responsible for the marketing of these products and user support in the regions, and also worked in the consulting direction. We developed and implemented email communication strategies for OLX, SuperDeal & Pokupon, 1+1, Prom.ua and others. For a long time, we were the only company in Ukraine that worked with huge client databases of millions subscribers. In 2015 our partners decided to cancel MailerSoft service, and further support for MailerLite service was transferred to the main office in Lithuania. This concludes the MarketPro story.

In October 2015 I joined evo.company team as Head of Retention. I managed the email marketing of all company's products, developed and implemented email marketing strategies for each company's marketplace, developed partner mailing strategy for the company's main email database in terms of increasing its profitability, I did projects budgeting, assistance and mentoring for email marketers inside the company. Find out my results on my CV.

In the end of 2016 I had to quit my job at evo.company and move to Kharkiv where I joined Apteka911.ua marketing team as a Retention Marketing Expert. I was in charge for creating and implementing of direct marketing strategy for the company from scratch. My detailed results on this position you can find on my CV.

In the end of 2017 I joined SendPulse.com (marketing automation service) team as Automation 360 Product Manager. Details on my responsibilities and results you'll find out from my CV. 

In the beginning of 2021 I quit SendPulse and continued to work as independent retention consultant and I periodically still do that. Check info on LisaGrudinkina _dot com.

In December 2021 I joined EscapeWelt to build a repeat sales system for their online store. I had never seen before such behavior of a DB when the retention constantly strives to reach zero. In the result of conducted tests and researches I found out we were dealing with one time purchases and my set goals were unattainable in this regard.

November 2022. I am open to offers.
I am a Marketer focused on building long-term relationships with clients with experience in Product & Project Management. Currently I'm looking for a Head of CRM/Retention Marketing position in a cosy company to strengthen the new team with my expertise, implement product approach in building communication strategies and maximize the income from direct marketing channels with care for subscribers. Remembering about CAC and LTV.

I do NOT consider the following domains: dating, gambling, pharma, blockchain.

I am looking for a company in the midst of which the approaches to building communication resonate with the following principles:

- openness and transparency of relations
- recognition of the value of everyone
- striving for consensus
- respect for each other's interests
- confidence

If mentioned above is about your company I'll be happy to have my first interview with you. Contact me and we'll schedule our call.
_________________________________

In addition some details about my hobbies: yoga, meditation, classic choreography, contemporary dancing, walking in mountains and forest, psychedelic trance music and dancing at outdoor secret events.

P.S.: Glory to Ukraine!