Position: Head of Marketing
Category: Marketing
Experience: 11 years | English: fluent

"Google Analytics" Google Academy Certificate.
"Data Analysis Using Excel" Coursera Certificate.
"Marketing Communications Fundamentals" Projector School Certificate. 
"Digital Marketing Fundamentals" Google Digital Garage Certificate & Superludi. 

As a Marketer:
> Development and launch of 11 multichannel communication campaigns per year, for the audience 1mln+, for EU, CIS, US regions. Working in a dynamic environment, in a state of constant changes.
> Effective communication strategy development for the regional product, that determined an industry problem in the region, drawing attention to it and to our product that solves it. 
> Together with team, we gained product website performance growth with the help of brand awareness, effective marketing, content quality, trends watching. Here are the results are for an 8 month period analysis:
Аudience growth: New Users +381%, Sessions +243%, Unick users +217%
Retention rate growth: +20%
Bounce rate reduction: -30%
Engagement growth: Pages per Visit +37%, Avg. visit Duration +82%

As a Manager:
> Effective team coordination (20+ members, remote, in-house, and combined teams). Positive mentoring of junior managers, I still receive messages, with gratitude for the skills and habits I’ve helped them to adopt.
> Together with the Head of department, we managed to build effective workflow, procedures, and thereby the product grew up very impressive over the year (in terms of profit and the number of partners around the world), it was a big leap.

While working on analytical and data management tasks:
> Analytical frameworks and Performance data tracker (per key metrics and traffic sources) modeling from scratch (being self-taught in analytics and data management). 
> Excel databases and data tracking procedures development and implementation for a large number of accounts (around 300+ partners' financial and legal terms data). These databases and trackers are still in use within a department, 3 years already.
I am a marketer and a team leader of a distributed marketing team (of 12 people). I have experience in B2C Product companies and Marketing/Creative Agencies, working with challenging projects and most marketing channels. 

I am always focused on results, still trying to improve processes and cross-department collaboration in parallel, and being attentive to professional development of my younger team-members.

Experience Summary:
5 years in Marketing Management and Team Leading (Language Learning startup; Healthcare marketing agency; Esports tournaments; Gaming Digital Media; Blockchain-based startup). 

6 years in Account Management (Marketing, Creative and Digital Ad Agencies). 

My key areas of experience:
> Marketing Strategies development.
> Campaigns, activities planning, and implementation.
> Сreative development and production coordination (such as branding, key visuals, key messages, design, copywriting, SMM content, print, packaging, video shooting, motion video, video editing, photo shooting, etc) 
Some tasks such as copywriting, key messages, SMM content creation, video editing I am able to cover by myself.
> Digital Marketing management (Websites, Landing pages, SMM, Influencer Marketing, YouTube, Google Ads, Facebook Ads, SEO). 
> Marketing data analysis, such as Website and SMM performance, audience analysis, competitors review; hypothesis testing; reporting.
> Team coordination and hiring.
> Project and Operational management.  
> Account Management, Client Service.
> Legal documents and Finance control.
My professional interests are in Product, Performance, Growth and Digital Marketing, Analytics, Content and Creative Development, Brand Management. 

Will be happy to work with IT products in eHealth/MedTech, GameDev, Entertainment, IT for Kids, Lifestyle, EdTech domains, and Employer Branding.

What I expect from the company - to have clear business goals, strategy, and mission. To have strong people management and a respectful environment.

Coming to the social package: 
- medical insurance;
- education possibilities (professional courses, English language);
- remote work .