lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: Chief marketing officer
Category: Marketing
Experience: 11 years | English: upper


Hello! Please allow me to share my career development story. 
I’ve been a marketologist for over 10 years, starting at the early age of 16. My first experience as a communication specialist entailed the media industry. I was developing strategies and creating content for social networks, running advertising campaigns, managing interactions with influencers, and simultaneously gaining experience as an off-screen reporter.

Additionally, I used to work on start-to-finish projects for various advertising agencies, providing communication services. Later on, I joined a top Ukrainian marketing company Skykillers (Digital Transformation Agency) as a Junior New Business Manager, where I executed operational tasks and participated in proposals for projects like BASF, Yves Rocher and UNICEF.

Working for Skykilles proven to be an exceptional experience which armed me with much-needed knowledge before entering the next stage: Gaming industry. I engaged in prospecting for mobile gaming apps through various communication channels. 

Simultaneously as an outsourcer, I led blockchain development projects, this time as a Chief Marketing Officer. Over the next three years I have undertaken various positions within fintech, from SMM specialist to CMO.

From this point forward, my professional experience only gained in quality and confidence since I continued the career as a CMO for F.O.X (within beauty industry). For that, I am eternally grateful to the company’s leadership for their undivided trust. I am certain that our mutual accomplishments make up an exemplary case study.

Other projects I am proud of include: GIZ, Mosqitter, Mashsh, Frutex, and, without a doubt, COLLAR.

My academic background consists of formal degrees and professional development courses from Taras Shevchenko National University of Kyiv (TV and Radio Journalism), Université Paris 1 Panthéon-Sorbonne (Marketing), Institut National des Etudes Territoriales (INET) (Social and Solidarity Economy), International Business Management Institute (IBMI) (Strategy in Operations), Kyiv School of Economics (Data analytics in MS Excel), among others.

I thank each and every one of my managers for the expertise they shared; each and every one of my colleagues for their dedication, hard work, and the opportunity they’ve given me to grow as a leader; and each and every professor for the priceless gift of knowledge.
Position: Chief marketing officer
Category: Marketing
Experience: 8 years | English: fluent

Achievements:
- Built a marketing & business development system (and teams) from scratch, ensuring stable revenue growth.
- Implemented a CRM with custom-developed requirements, which doubled the LTV.
- Increased the number of SQLs tenfold in 2 years.
- Reduced CPL by threefold in 2 years. Respectively, significantly improved CPA, CAC, and CR.
- Even during crisis periods, ROMI was never below 100%.
- Boosted brand search volume tenfold in 2 years.
- Achieved an 18% top-of-mind awareness in the Nordic.
- Introduced cultural innovation in the team.
I am a marketing professional, driven by the belief in the power of evidence-based marketing that delivers predictable revenue for businesses and enhance customer experiences. With 8 years of dynamic experience under my belt, a strong academic and business education, I have obtained the following expertise:

- Corporate and Marketing Strategy
- Brand Management
- Digital Marketing 360' (SEM, SEO, PPC, SMM, video and email marketing)
- Performance Measurement & Teams Management
- Industry 4.0 Expertise
- Product Development & Product Marketing
- Start-ups Go-to-market Strategy
- Content marketing & Demand generation
- Marketing analytics
- Research (qualitative and quantitative)
- Performance marketing and lead generation
- Management of innovation
_______
- English – C1 (IELTS Academic ‘2021 7.0)
- Google Analytics (Google Certified ‘2023)
- Google Ads (Google Certified ‘2023) - Microsoft Ads (Bing)
- Linkedin Ads
- Meta Ads (Facebook, Instagram)
- Youtube Analytics
- Adobe CC, Figma
- Data analysis with basic SQL and R
- MailChimp
- Hubspot and work with custom CRMs

Background:

- CMO at an IT outsourcing company
- lead marketing strategist in a digital agency
- marketing manager

- Development of corporate and marketing strategies.
- Value proposition development.
- Organization and management of the marketing funnel.
- Demand generation. Lead generation.
- Performance management. Analytics and reporting.
- Visionary leadership.
- Brand management.
- Digital marketing management.
- Collaboration with subcontractors.
- Market and customer research.
- Day-to-day campaign management, A/B testing.
- Management of an international team of 20+ members

Master in Strategic Marketing. Master in Management of Innovation and Entrepreneurship (top-10 EU universities).
Position: Chief Marketing officer
Category: Marketing
Experience: 5 years | English: fluent


IT Product Marketing, Market Segmentation reports, Market Research & Analysis, Strategic Growth planning ( Short & Long Term), ROMI, Product Positing, Brand Positioning, User Experience research, Digital Content Strategy
Position: Chief Marketing Officer
Category: Marketing
Experience: 8 years | English: upper

- Built visitor behavioral analysis platform from scratch 
- Our best month was with 1022,14 ROAS% at Medvoice company. (avg. 561,55%)
- Built a platform where Ukrainian doctor can increase their qualifications.
04/2021 – 02/2023
Kyiv, Ukraine (Part-time)
Founder & Product Owner
monolytics.app
Monolytics - an analytical tool for analyzing user behavior and conducting qualitative research of your website audience using heatmaps and surveys.
• Hired and managed team
• Built product from scratch
• Did a competitor research
• Developed product features
• Planned a roadmap
• Planned GTM strategy

Chief Marketing Officer
medvoice.net
• Rebuilt marketing strategy
• Successfully build RFM analysis and automate it
• Increased monthly revenue by 218%
• Increased purchases from the email channel by 127% in 8 months
• Decided to move from outsourcing PPC company to in-house PPC manager. As a result, purchases increased by 252%, and ROAS increased by 69.43% in 6 months. 
• Changed the website design to increase the conversion rate. Uplift was 11.4%
• Automated process of certification right after
the course was finished. If the person passes the exam he automatically can download a personal certificate in PDF format
• Hired and managed an amazing team. There was a Senior graphic designer, a Graphic designer, a Web- designer, a Senior SMM manager, a Senior email marketing manager, a Senior PCC manager, and a WordPress developer.
• As product manager built from scratch a SaaS platform for studying.
• Built end-to-end analytics (campaign level)
• Moved from Bitrix24 to Zoho CRM and built all
processes and automation from scratch in Zoho CRM
I would like to build a marketing tech stack and optimize a conversion rate. My passion is to build a full digital strategy. Also,  I like to build marketing department from scrach.
Position: Chief Marketing Officer
Category: Marketing
Experience: 10 years | English: fluent

Experience with betting and gambling brand #1 in Ukraine.
Operating with the biggest budgets in Ukraine.
Changing company from restoraunt chain to top food tech business and leader in Ukraine.
Company growth +300%, total reload of marketing oriented on EBITDA and brand growth.
10 years experience in international companies in different businesses: Food-tech, Sport Betting & Gambling,  IT, automotive. Currently Marketing Director in international company. Focused on marketing strategy, digital and innovative solutions. International relationship, government relationship, experience in #1 companies in market. Technical and marketing background, Executive MBA.
IT company or IT-driven business.
Position: Chief Marketing Officer
Category: Marketing
Experience: 10 years | English: fluent

Great work experience in international companies
Owner of the successful e-commerce project.
Successful marketing strategy creation and it's realization (two startups)
Very good conversion rate for CPC in social networks
Cases of promotion pages in social networks up to 60000+ subscribers
Lots of successful advertising campaigns, promos, co-promos, contests.
Fast adaptation to changing environment
KPI-fulfillment
10 years experience in international companies working at European, US and CIS markets as Marketing Specialist
- Developing and providing of content and advertising strategy
- Planning and providing advertising and promo campaigns
- Development of promo sites and landings 
- DEM, Newsletter, SMO, SEO, SMM 
- Operating with huge budgets for CPC with extremely high conversion rate (Adwords, Direct, Facebook, LinkedIn, Twitter)
- Crowd, referral, affiliate and viral marketing
Ready to work hard and bring success and happiness to a good team! Always keep my skills updated.
Position: Chief Marketing Officer
Category: Marketing
Experience: 10 years | English: fluent


• 10 years user acquisition expertise in all traffic sources: display, search, social, e-mail + native and programmatic (both mobile and desktop).
• Ability to work with any media buying model - from CPM to CPS, including cross-marketing and rev- share initiatives.
• Deep understanding of global online marketing ecosystem.
• Experience in managing all types of media: paid, earned and owned.
• Proven track record in building effective marketing channel mixes, both b2b and b2c.
• Successful cases on reaching ROI targets on $MM yearly marketing budgets, by doing both -
decreasing CAC and increasing LTV
Challenging job with ability to establish growth for disruptive & user-oriented product and make it number 1 in the related niche.  Working back to back with A Team of professionals in order to gain mutual success.
Position: Chief Marketing Officer
Category: Marketing
Experience: 11 years | English: fluent

- as the CEO I've built the company from the idea to the product
- as a mobile marketing manager increased the number of app users from Russian-speaking countries by five times(up to 100k in 2013)
- as CMO/BDD developed product positioning, go-to-market strategy, financial documents, found first clients, raised money, etc.
11+ years of experience in product marketing. More than 20 projects successfully launched: e-commerce, mobile, FinTech, AdTech, CRM, etc.

If you need someone, who can develop the best product for consumers and concentrate on business goals - please, contact me.
Looking for a product with an ambitious team and high-level goals
Position: Chief Marketing Officer
Category: Marketing
Experience: 11 years | English: upper

Development of projects in the field of piece intelligence, robotics, green technologies, etc.
Bringing company products to the international market
Attracting investments from grant programs
Cooperation with international and Ukrainian funds, organizations, associations, etc.
15+ years of corporate experience in marketing management and sales, within different company stages from early Startups to Global companies.

Strong practical experience in Digital and Offline business development in different industries for both B2B & B2C segments.

Key experience in:
- Go-to-market strategy development and execution;
- New business and Sales architecture;
- Customer portrait research and segmentation
- Pricing and monetisation;
- Marketing automation;
- B2C, B2B products positioning and customer experience designing;
- Partners relationships management;
-Digital Marketing
-E-commerce
-Event Marketing
-HR Marketing
Position: Chief Marketing Officer
Category: Marketing
Experience: 8 years | English: upper

Over the past 5 years, I have managed to build a professional team of 12 specialists in the field of Internet marketing, increased the agency's profit by 3 times, as well as the number of clients. Build strong customer service and corporate culture within the team. Thanks to my efforts, the agency moved to a new modern office and became competitive in the Ukrainian market. Specific client accomplishments include:

1.	ECOMMERCE #1: the company's revenue grew by 59% over six months, and the average order amount – by 45%.
2.	ECOMMERCE #2:  brand awareness increased by 26% in six months.
3.	Education: the enrollment of applicants increased by 126% compared to the same period last year.
4.	Medicine: Facebook ER growth from 4.05% to 47.42% without paid promotion. Reduced the cost of conversion by 30 times.
5.	HoReCa: provision of fully seats and profit emergence in 2 months.
7 years of digital marketing experience, 5 years of experience in a managerial position. Strong skills in: 360 digital strategy, project management, customer service, SMM, SEM, SERM, Email Marketing, web, Influencer Marketing, Google services.
Position: Chief Marketing Officer
Category: Marketing
Experience: 5 years | English: intermediate

- Building a software development company brand - from 0 to 20 inbound applications per month in 10 months.
- Debugging the marketing and lead generation teams, including event marketing, SEO and SMM.
- Developing company reputation, winning prestigious awards and topping rankings.
- Automating processes in Jira and creating marketing templates to work seamlessly.
- Budget planning and regular reporting.
- ISO experience (marketing activities).
A savvy, data-driven strategist in digital marketing with SEO and marketing management background. Leading a team of 6 at the software development company.

I am a Master of Marketing, certified PR technologist, and PPC specialist. My experience includes SEO, SEA, SMM, targeting advertising and complex marketing strategies for SMEs and IT companies.

As CMO, I have managed to build end-to-end processes for the Marketing & Sales department with my result-oriented team. The development and implementation of the company's marketing plans, as well as related financial and operational issues, are my responsibilities.
Position: Chief Marketing Officer
Category: Marketing
Experience: 11 years | English: upper

Effie, Best Marketing Team, Sales growth 200% Y2T, etc
B2C projects: head of digital marketing
B2B projects: head of marketing
B2C+B2B2C project: Head of sales & marketing
Need: Challenging tasks
Want: Global projects
Position: Chief Marketing Officer
Category: Marketing
Experience: 9 years | English: upper


CEO, Founder — TNT Agency 
Jun 2021 — Present

• Established an official partnership with Binance Ukraine, which included organizing the Binance Super MeetUp event in Kyiv and creating NFT collections in collaboration with influencers such as Kyivstoner, Usyk, Mustang Wanted, Diana Rice, Zloy, and others. 
• Provided outsourcing services for companies such as Playboy Ukraine, Atlas Festival, Film.UA, WhaleApp, Orel i Reshka, Apteka Dobrogo Dnya, BEZMEZH, Tico Tessuti, Z beauty clinic.

Chief Marketing Officer — HellRaisers Esports 
Nov 2019 — Jun 2021

• Developed the company's brand identity in collaboration with Banda Agency, ensuring its consistency across all platforms. 
• Executed marketing campaigns, managing PR, media, and branding activities. 
• Collaborated with Twitch streamers and professional esports players.  • Executed sponsorship activations for 1XBET, Parimatch, Mazda, HELL ENERGY, GT Racer.

Head of Digital Marketing — Atlas Festival 
Oct 2015 — Nov 2019

• Built an in-house CPA team from scratch. 
• Created, managed, and optimized advertising campaigns on Facebook Ads and Google Ads.
• Executed sponsorship budgets for MasterCard, Coca-Cola, Pernod Ricard, Kyivstar, Parimatch, and Binance Ukraine.
• Created a new website and mobile application.
• Collaborated with bloggers on various platforms including Facebook, Instagram, and YouTube
Position: Chief Marketing Officer
Category: Marketing
Experience: 9 years | English: fluent

Achievements
- Extra 5 mln registrations with zero budget
- X4 in-apps subscription revenue uplift 
- Managed over $1 mln budget
- 500K loyalty program participants
- High-performing team of 19 specialists
Chief Marketing Officer with working experience at a global social network with an almost 300 mln audience. 

Solid expertise in digital strategy, growth hacking, and in-apps monetization. Proven experience with product development, CRO, and in-depth analytics
Position: Chief Marketing Officer
Category: Marketing
Experience: 11 years | English: fluent

- managed reengineering of a marketing agency  (14 teams, 130 people) turning it to a transparent profitable business which resulted with M&A; 
- verified business model sustainability in 4 months vs planned 1 year and at 1/4th of planned cost; 
- reached break-even of a cross-platform app resulting in M&A deal.
Data-driven marketing executive professional with over 10 years of experience in SEO, digital and strategic marketing (USA, Canada, France, Switzerland, CIS). 

Managed marketing agency as COO for 2 years (acquired by the client).

Managed and mentored cross-functional teams 2-130 people, developed personal development plans for key employees and OKRs for teams and individual employees.        

Understanding of managerial finance (P&L, CF, BS) and core business metrics. 

MBA holder since 2020.  

Currently abroad, coming back to Ukraine in September 2023.
Position: Chief Marketing Officer
Category: Marketing
Experience: 6 years | English: upper


Experienced growth marketer with a 6-year track record of boosting revenue in SaaS, retail, and e-commerce for small and medium-sized businesses. Expertise in go-to-market strategy, digital ad campaigns, brand management, and content production. Effectively collaborates with remote teams and leverages data-driven strategies.
Position: Chief Marketing Officer
Category: Marketing
Experience: 8 years | English: fluent

I'm currently working as a CMO for a proptech IT company. I'm leading several SAAS projects, as well as BI solution and CRM solution for residential real estate.

Before that I relaunched the music concert hall. One month after the launch we reached the "sold out" indicator (sales of 2000+ tickets daily). More than 150 sold-out events with the world stars of electronic music during the summer season. 

Also, I had a great experience in an IT company. During my time there, I launched more than ten projects in the SaaS and Internet of Things fields. I have been responsible for the entire product launch cycle: from finding a customer value proposition to attracting investment and entering the US, European, and South Korean markets.

And the last thing is FMCG company Fresh.Black. Over these few years, the company has become the market leader in freshly roasted coffee in Ukraine in the b2b and b2c segments.
Experienced manager with a demonstrated history of working in local and global companies mainly with B2B sectors for financial and IT industries. Strong business development professional skilled in Organizational Management, Analytical Skills, International Business, Strategy, Account and Sales Management, PR, and Marketing Strategy.
I managed the marketing of big music events, FMCG companies (market leaders in Ukraine) and of course IT startups. I specialize in digital marketing, creating a brand strategy, and implementing it.
I am looking for an interesting project in which I can grow. I don't care much about the field, but it's important to have great people working with me.
Position: Chief Marketing Officer
Category: Marketing
Experience: 5 years | English: fluent

Work Highlights
- Over 50 events organized
- Over 500 submissions to legal directories made
- Coined a business process and guidelines for submitting to legal directories 
- Led the automatization of submissions to legal directories
- Launched internal media portal 
- Promoted innovative projects
- Took part in mobile app development
- Initiated automatization of the registration process at Ukrainian events during the World Economic Forum
- Successfully installed an exhibition about the Holocaust in 1941–45
- Launched Newsletters at a top-notch department store
- Recognized as Best Communication Manager 2019; and
shortlisted as Best Event Manager 2018 according to the Promotion of Legal Services Top Teams Research by Yuridicheskya Praktika Publishing House
Head of Public Relations & Marketing
AEQUO, law firm
04/2019 – 09/2020
- Developed and executed PR & marketing strategy.
- Developed integrated PR & marketing campaigns to increase brand awareness, and manage brand perception & reputation.
- Nurtured and built relationships with key legal and business media.
- Coined a business process of preparation of submissions to numerous legal directories; drafted guidelines.
- Was the driving force of the automatization of submissions to legal directories.
- Influenced internal communications to shape brand perception, boost engagement, manage expectations, promote constant change and nurture innovative thinking.
- Served as a PMO at PR Department, setting PM standards, choosing methodologies & tools, and coaching the team.
- Led a team of PR experts; facilitated relationships between cross-functional teams. 
- Budget holder of all PR activities. 

Public Relations Manager 
AEQUO, law firm
07/2015 – 03/2019 
- Created high-quality content to communicate across digital and traditional channels: presentations, websites, videos, etc. 
- Successful track record of working within new media and digital channels and tools, establishing best practices and innovation to improve communication effectiveness.
- Promoted the launch of new and innovative projects: shaping clear messages, creating ad campaigns, collecting applications. 
- Delivered projects on time, within the scope  and on budget. 
- Developed and managed detailed project schedules, work plans, and budgets.  
- Monitored progress, navigated adjustments, resolved issues, and regularly communicated project updates to stakeholders.
- Monitored, analyzed, and measured the effectiveness of PR initiatives; developed insights and made recommendations.
- Took part in a mobile app development: drafted user stories, introduced gamification, calculated capacity.
- Granted quality, consistency, and brand alignment of all communications deliverables.
- Worked closely with HR team on various internal communications and employee engagement initiatives.
- Managed contracts with vendors and suppliers.