Position: Digital marketing manager, PPC specialist
Category: Marketing
Experience: 4 years | English: intermediate

Brought the medical clinic out of the crisis. After a rebranding and changing location, the clinic lost the flow of patients and lived only at the expense of clients. I analyzed the market and competitors, developed a strategy for attracting new customers, made a website, and launched advertising in Google Ads. In the first month after starting Google Ads, the income of the clinic increased 1.5 times only from new patient visits - was get 476 new leads from potential patients through Google Ads at 41 UAH/lead. After optimization, CPL becomes at UAH 36/lead with the same number of leads. ROMI was +188%. Advertising not only paid off but also brought in substantial profits.

When I worked with a marketing agency, I generated 1,200 leads a month through Google Ads in a legal niche at $1 per lead. Then I worked with the company, the leader in the bankruptcy of legal entities and individuals in Ukraine. 

Introduced a line of gift perfumery under the company`s own TM to the B2C market and launched sales in the conditions of war and economic recession in Ukraine. I created by myself an online store analysis of the demand, market, and competitors. Then created the USP, positioning, and value proposition and calculated the prices. Then, set up Google Analytics and launch advertising campaigns in several channels.  In the first month of operation, the new online store made a profit and I still working there yet.

At one of my previous works of a worldwide e-commerce company, I successfully managed a marketing team and contractors of up to 10 people. Together with contractors, we promoted e-commerce stores in Spain, Italy, Slovakia, Poland, Sweden. Most of them were profitable and had ROAS of more than 300%. I have cases, that can prove this. Also, I made the store  www.prezentify.com on the Shopify platform, and together with the team we launched this project on the EU, USA, and Great Britain markets, conducted tests, and find the points for scaling. It was a very cool ex]erience in my career.

When I worked in UGPS corporation, I optimized the acquisition funnels for B2B leads, and we were getting leads from buyers of large enterprises with contracts of more than $3000 for manufacturing packaging. Also, we successfully brought to the market a B2B e-commerce startup - a store with packaging productions for small businesses. Our store was growing very fast and we scaling every month, but through the war in Ukraine, the project had to be put on hold.
4 years in digital marketing. Worked as a Marketer and PPC specialist in startups and large corporations in B2B and B2C segments. I successfully launched projects from scratch in the CIS and EU markets, increased the revenue up to 2 times, and optimized ROMI by up to 400%. Developing data-based marketing strategies and managing teams of up to 10 people. 

Have experience with E-commerce, EdTech, Legal, Medicine, Enterprises, B2B, and Services niches.

I am a completely independent person in terms of decision-making. But I can also work in a team and in case of difficult situations, I always consult with colleagues.

I have deep skills in Google Ads, Facebook Ads, Google Tag Manager, Google Analytics Universal, GA 4, and marketing strategy development.

As a PPC specialist, I create full cycles of ad campaigns from planning and budgeting, funnel stage projecting to setting up ad cabinets, launching, and optimizing. I was work with average budgets of $5000 monthly in one channel and have cases, that prove this.

Usually, I play the role of not only a traffic specialist but also a digital marketing manager. In my CV have projects, where I worked as a full-cycle marketer and achieved perfect results thanks to market research, audience & competitor analysis, developing a website, conversion rate optimization, creating a positioning, USP, and key advantages for business, and attracting new clients through paid channels. I increased the revenue of the clinic up to 2 times and made a profit for the e-commerce store in the first month of operation after launch. And have other cases like this.

I am constantly developing. Recently completed a course in Digital CMO and improved my skills in marketing strategy, building and managing a marketing department.

I am an ambitious guy and want to work as a Marketing Team Lead in technology companies or startups (SaaS, EdTch, FinTech, FoodTech, etc.). I want to grow my management and marketing skills and grow to the position of Head of Marketing or CMO. Also, I will be glad to relocate to Europe or Asia and work with a nice professional team. Write me!