Position: Digital Marketing Manager
Category: Marketing
Experience: 3 years | English: upper

Aviata.kz
•  Doubled the sales of railway tickets
•  Achieved 80% of the OKR
• Managed more than 100,000$ advertising budget per month, had more than 150,000 app installs per month from ads, cpi was 0.2-0.5$
• We also launched a campaign that covered more than 10 million people in 3 months with the help of advertising.
•  Maintained the first position in Google search advertising, while competing with the new competitor Kaspi Travel



PROJECT

IELTS MARATHON
- Marathon( 5 days ) with Tamara Ilyassova to improve the level of IELTS, 2100 participants from Kazakhstan, Russia, Ukraine, Kyrgyzstan, Azerbaijan
- Developed a program for studying each of the IELTS section with daily homework and additional checklists
- Developed a website, the conversion of which was 60%
Since Oct 2022 - Present, I had worked as a Chief Marketing Manager in Trustme.kz. In October sales increased by 400% (compared to the previous month), in November by 34%, in December by 75%.

Since Nov 2020 - Sep 2021, I had worked as a Performance-Marketing Manager in Aviata.kz. Aviata.kz is a service for buying air and railway tickets. They have been in business since 2013 and now we sell over 300,000 tickets every month. In 2018, Forbes Kazakhstan named us the leader in ticket sales. 

•  Launch and optimization of advertising campaigns on Facebook, Instagram, MyTarget, VK, Google, YouTube, Yandex, App Store
, Tik Tok
• Analysis of the effectiveness of paid campaigns in digital
• Tracking daily air and railway ticket sales, conversions
• Reporting on CPC / CPL, ROI, CTR, CPO / CPA, CR metrics
• Advertising of mobile applications
• Preparation of technical specifications for designers, copywriters, and analysts
• Planning marketing budget
• Working with external contractors (interactions, execution control, primary documentation)
• Hypothesis testing with IT department, designer, SMMspecialist
- Sending app and web push notifications
- Working with Insider, Google Ad Manager


From Dec 2019 to Nov 2020, I was a Digital-Marketing Manager at IELTS SMART school. I was part of one of the most successful educational centers in Kazakhstan, in February 2020 I helped set a record for sales, increased recognition in the countries of Russia, Ukraine, Kyrgyzstan, and retained 93% of clients during quarantine. Generated more than 3000 leads per month from the target. Automated work processes and changed the script of the sales department, after which the sales increased 5%.

• Planned and coordinated the work of marketing department of 4 people
• Developed strategies, created and controlled advertising campaigns 
• Formulated offers, wrote scripts, directed advertising shoots
• Optimized and launched ads in FacebookAds, Vkontakte, GoogleAds, YandexDirect
• Analyzed advertising campaigns, also in systems Google Analytics, Yandex Metrica, AmoCRM, Tilda 
• Organized and implemented events (marathon, trial lessons, master class) 
•  Interacted with the Sales Department. Lead analysis, joint brainstorms
Looking for a role with a focus on digital marketing, IT, and business development.