Position: Marketing Manager, Head of Marketing, Product Marketing Manager, Chief Marketing Officer, CMO, Growth Product Manager
Category: Marketing
Experience: 7 years | English: fluent

• Led inbound and account-based marketing strategies that tripled sales at BetConstruct. During this period, the company grew from 1000 employees and 26 products to 3500 employees and 26 products + 4 new spinoffs.
• Set up email marketing practices at BetConstruct that increased customer satisfaction rates by 34%. 
• Created 48 thought leadership pieces that were published in various gaming and betting outlets.
• Created over 20 text and video content pieces at Synergy International Systems that make up the company's 30% of online content.
• Developed a new product concept on ESG management and started the pilot project.
• Set up the marketing departments at Nasdaq OMX Armenia and Synergy International Systems.
I am a strategic B2B marketing manager experienced in building and leading marketing teams for product-driven companies including Pathway, BetConstruct, Synergy International Systems, AMX (formerly Nasdaq OMX Armenia), Greenpact and others.

Product Marketing and Growth Lead at Sard Anti-Cheat and Creta.World NFT Marketplace and Blockchain solution - February 2023 - present
• Supporting both startups with GTM strategy creation and implementation.
• Setting up operational processes and efficiencies.

Marketing Executive, Product Marketing Lead
Synergy International Systems (Yerevan, September 2020 – February 2023)

• Developing and implementing product marketing strategies for three products to increase awareness and enable sales.
• Developed a new product concept (ESG management software). Currently working with KPMG to build the MVP and implement it at one of the leading banks in Armenia.
• Developing narratives and messaging, assisting with executive communication, and collaborating with key people to showcase their impact. Creating content including thought leadership pieces, video series, blog posts and case studies.

Marketing Consultant (Yerevan, May 2020 – September 2020)
Greenpact B.V.
• Developed the business model and brand identity for the EECA Sustainable Banking Initiative across multiple platforms.

Chief Marketing and Communications Officer (Yerevan, March 2018 – March 2020)
Armenia Securities Exchange (formerly Nasdaq OMX Armenia)
• Owned the development and delivery of a marketing and communications strategy for both businesses on B2B and B2C levels.

Head of Marketing and PR (Yerevan, March 2016 – March 2018)
BetConstruct
• Led the B2B marketing department. Responsible for digital marketing, editorial direction, design, production, and distribution of all materials, online and print, as well as preparation for 90+ trade shows annually.
• Ran lead generation campaigns through the website and emails that helped grow the client base 3 times.

Project Manager (Yerevan, June 2014 – March 2016)
Public Journalism Club, NGO
• Organized and moderated press conferences and events. Wrote, translated and disseminated press releases.
• Organized the first Armenia-Turkey Startup Weekend in Gyumri, Armenia and coordinated Technology Goes Beyond Borders: Yerevan-Ankara Acceleration Program, 2015-2016.
• A position that will challenge me further (I miss dynamic environments)
• An opportunity to work on a product, creating and implementing full-funnel marketing strategies. 
• A team where I can use my analytical skills.