Position: Product manager
Category: Other
Experience: 3 years | English: upper

Product Manager | Blaster (June 2022 –  current moment)
ACHIEVEMENTS:  Started a new B2B service line, specializing in end-to-end e-commerce store creation and CRO strategies for apparel vertical; Features that were created helped to raise Conversion Rate up to 1.2% (+90%) on the mobile traffic; Raised organic traffic on the brand website; started cooperation with 40+ influencers; Increased Average Order Value (+30%) and Revenue Per Visitor(+18%); created dashboards and tracked metrics daily, weekly, monthly, etc.; Increased share of the returned customers from 15% to 40% month over month; Create a new strategy for creating new creatives, visual materials (photo, video, lookbooks, etc.); Decreased CPA (one purchase from new client) from $120 to $60; Formulated the main line of brand communication; Identified our brand audience; 

Product Manager | LADevelopers/Ginger (November 2020 – June 2022)
ACHIEVEMENTS:  Created more than 20 new features for the product; Manage the process of developing Shopping Cart SDK widget, profile widget, loyalty service, automated SMS and email notifications system, admin, depot and driver apps; Expand service areas in one of the biggest US states from 20% to 90%; Run ad campaigns for e-comm, track orders, based on collected stats created reports for stakeholders that have invested additional about $2M 

Head of Programmatic | TapMedia (Nov 2019 – Sept 2020)
ACHIEVEMENTS: Contracts with more than 30 companies were signed; Monthly profit increased by 35% in average; 4 new demand partners generated 50% of spends; Was in charge of creating about 20 ROKU channels; Solve the fraud issues with the main demand partner; Closed a lot of unprofitable accounts, due to these monthly servers costs were decreased by 33%

Supply Analyst | LoopMe | (Jan 2019 – Nov 2019)


ACHIEVEMENTS: co-managing 10+ deals with annual spends >$1M; improving process of traffic management (the avg Fill Rate raised by 5.5 times; the number of valid requests increased by about 30%); created and managed 20+ Tableau dashboards (reports, stats, global and market overview); optimized app-ads.txt lines (the number of lines increased by 4 times, it helps to increase revenue from the particular SSP by >7 times) and a lot more
HARD SKILLS
Tools and Services: Tableau, Segment, Iterable, Unbounce, Wix, Google Ads, Facebook Ads, Taboola, Figma, Shopify, GTM, Google Analytics, A/B Testing, Google Optimize, Woopra, PostgreSQL, Klaviyo, HubSpot, Kibana, Grafana, SQL, Pivotal Tracker, Microsoft Office (Excel, Word, PP, Visio), Eclipse IDE, GitHub, Dev-C++, Visual Studio
Methodologies, techniques and other: Agile development, Lean, Customer Development, MoSCoW, MVP, SWOT, Kano model, OKR, Roadmap, Value Proposition, Metrics and KPIs, Unit Analytics

Product Manager | Blaster (June 2022 –  current moment)
DUTIES: OKR, roadmap and planning, creating new features, select main KPIs and growth them, manage own brand and 3rd party brand releases and events strategy, handle Conversion Rate Optimization, A/B testings, customer & user funnels analysis, running promo, sales and other related activity, manage email marketing team, creatives and designers team, media buying team, SEO,  programmatic marketing team and influencers team. collect and analyze users feedback; Lead the development team. Yearly, quarterly, and monthly planning and forecasting; Competitors and market research; Audience analysis; Different analysis on daily, weekly, monthly, quarterly basis. Turning insights into conclusions and actions; 

Product Manager | LADevelopers/Ginger (November 2020 – June 2022)
DUTIES: Managing creating platform, web and mobile app; Creating new features, and services: after it measuring the impact and performance; Competitors and market research; Audience analysis; Handling integration with 3rd parties companies; Managing user activity, conversion rate, customer journey, demographic, geo, retention, and funnel analysis; Managing service areas; Brand analysis. Creating and managing embedded analytics in apps; collect and analyze users feedback; Reporting for stakeholders and investors; Handle full circle of marketing campaigns (email, Facebook, Google); Create and managing client support and notification system (e-commerce); Cooperating with marketing agencies; Product and market research;

Head of Programmatic | TapMedia (Nov 2019 – Sept 2020)
DUTIES: Managing oRTB and VAST activities; Lead a team of AdOps; Reporting, data collection, reconciliation and billing processes; Business development; OKR, roadmap and planning;  A/B testings; Analytics;