Position: Product manager // Product Owner // Project Manager
Category: Product Manager
Experience: 6 years | English: upper

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# MARKETING & ANALYTICS
- Organized and analyzed various marketing activities, including email, SMS, direct, BTL, online marketing, branding, and chatbots
- Optimized regular marketing communications, such as emails, call center, and digital advertising, to enhance customer satisfaction
- Conducted market analysis, including clustering, refinement, and database management, to identify target audiences
- Developed business plans with a focus on marketing analysis, such as SWOT, 6P Marketing Mix, and Scenario Analysis
- Formulated and tested marketing hypotheses with the involvement of experts and KOLs
- Implemented advertising systems for websites and negotiated with advertisers
- Skilled in marketing automation using HubSpot and formulation of sales funnels
- Monitored the product lifecycle and calculated key product metrics such as LTV, CAC, and retention rate

# CONTENT & DESIGN
- Developed SEO strategies with various outreach channels (social, blog, forum)
- Created content plans based on competitors' content and partners’ network
- Evaluated the results and optimized the content strategy in Google Analytics, Serpstat, Ahrefs, Similar Web
- Selected keywords and created SEO markup for site pages and articles
- Wrote 50+ articles in German and English on various topics (business, personnel, accounting, dentistry, marketing)
- Supervised and guided the design team in the development of layouts and visuals (sites, SMM materials, banners)
- Created 30+ presentations (educational, client, product, pitch decks)
- Worked in design programs Figma, Canvas, Photoshop, InDesign, Illustrator
- Optimized UI/UX for web platforms using heatmaps and A/B testing 

# ECONOMY & FINANCE
- Experienced in financial evaluation of the project (budgeting)
- Created flexible pricing models
- Modeled the projects’ financial forecast in Excel
- Used 1C, Bexio and Banana Accounting for managing project financing

# EXTRA
- German — B1 (intermediate): business correspondence, description of ideas, conversation on IT topics
- Assisted in HR matters and recruiting (selected candidates, conducted interviews, assessed personal skills)
- Collected data from websites (web scraping) for market analysis and competitor monitoring
Skilled manager with over 5 years of experience in companies of different sizes (from startups to corporations) and industries (IT, FMCG, Marketing, Consulting). With my extensive experience in product management, I can effectively manage the company's needs in any marketing and project activities.

### KEY EXPERTISE ### 

# MANAGEMENT & COMMUNICATIONS 
- Developed comprehensive roadmaps for SAAS and marketing solutions involving multiple stakeholders
- Managed cross-functional and multilingual teams to ensure successful delivery of products
- Transformed customer feedback and requirements into actionable product backlogs with prioritized tasks
- Conducted A/B and AA/B testing, key opinion leader (KOL) and audience polls to validate product hypotheses and improve product performance
- Prepared clear and detailed product documentations and knowledge bases
- Conducted in-depth market analysis to identify target audiences and competitors
- Worked closely with clients to manage expectations and project risks
- Applied data-driven approach throughout the product lifecycle, from launch to performance evaluation
- Conducted meetings with clients and facilitated brainstorming, strategic, and development sessions
- Knowledgeable in Agile methodology practices such as Scrum and Kanban in IT development
- Skilled in business correspondence and negotiations

# DEVELOPMENT
- Engaged in front-end development (HTML, CSS, JS, basic PHP)
- Created 5+ sites on different CMS (WordPress, Tilda, Shopify)
- Read and understood other people's code, identified bugs and gave recommendations for their correction (if possible, I made corrections myself)
- Administered corporate websites (made edits, created forms, worked with hosting and domains) 
- Resolved internal IT issues (configured programs, created accounts, took care of billing with IT service providers, etc.)
- Developed HTML5 banners for advertising campaigns and emails for newsletters
- Optimized websites for Google Web Core Vitals
- Worked with contractors and developers in the process of implementing a SAAS solution
- Planned and guided the development process (React, Node.JS, AWS, GitHub) from scratch to MVP
- Designed roadmaps with further description, categorization, prioritization and testing tasks for teams of designers, developers and copywriters (GitLab, ClickUp, Workspace)
- Familiar with the features of popular IT Task Software (Jira, Confluence)

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Looking for:
- Absence of bureaucracy and acute hierarchy
- Data-driven approach to decision-making
- Opportunity to demonstrate and improve creative skills
- Friendly and supportive team atmosphere