lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: User Acquisition Manager \ Media Buyer
Category: Marketing
Experience: 3 years | English: upper

Fairly high level with the most famous traffic sources, such as Facebook, Google, Teaser and Push Networks (Mgid, Propeller Ads, Adsterra and others);
Good understanding how to work with Excel, Google Sheets, Google Analytics, PowerBI, Binom, Keitaro, Zeus Tracker and others;
Practical skills in HTML and CSS, understanding of UX \ UI design, skills in Figma, Adobe XD, experience in creating landing pages and pre-landing pages;
Skills in working with various graphic and video editors.
Worked as User Acquisition Manager \ Marketing Analyst with an Educational product, where I had the opportunity to develop my analytical skills, increase the level of understanding and interaction with unit economics. Worked very deeply with analytics, created reports, worked with Excel and Google Sheets, analyzed data in PowerBI. I am able to generate ideas, hypothesize, create and modify funnels, test them myself, and provide representative test results. A great and successful experience in traffic arbitrage. I bought traffic in a variety of black hat (gambling, forex / crypto, nutra, dating) and white hat (goods) verticals, was involved in all stages.
I have a very high level of self-organization and self-discipline, so I am more interested in a remote or hybrid work format.
I would like to get the opportunity to acquire new skills, realize my potential, using also the previously acquired knowledge and experience in an ambitious and actively developing company in the IT, E-commerce or Digital Marketing fields.
Position: User Acquisition Manager/Mediabuyer/PPC manager
Category: Marketing
Experience: 4 years | English: upper

Ended courses: Cetrifed PPC-specialist (Apr. 2019); 
Mobile Marketing (March 2022); 
Mobile App Marketing & App Store Optimization (May 2022); 
Received: Google Ads Apps Certification

- Working with budgets 100k+  euros
- Monitoring/Analysing/Optimise more than 30 campaigns (Google, Facebook, Dsp, Ssp, etc.)
- Worked with regions: China, USA, Europe, CIS. Also i had experience launching successful campaigns. It makes overprofit in 3-6 month.
In the game Rockmine increased the number of active users from 3 to 60. Raised the game to the top 100 in 5 days
User Acquisition Mobile Manager (In-app, Gambling/Betting)
Nov 2020 - Present

Advertising of multiple  Apps in several GEOs: Ukraine, Croatia, Romania. Brought about 600,000 Active users in Ukrainian app using Unity, Ironsource, etc. Signed contracts as well as negotiated in English. Helped analyze and implement new strategies in ASA. Over $350,000 revenue in 2 years.
Budget: more than $100 000

Tools: 
AppsFlyer
Unity Dashboard 
Ironsource Dashboard
Asana 
CRM (analytics and clients info)


PPC Specialist (Facebook, Gambling/Betting)
Apr 2020 - Oct 2020

Advertising several Apps (web in app) on the Facebook platform. 
Budget: near $45 000

Tools: 
Power BI (analytics)
Facebook Ads manager (Facebook Instagram)
Adspy 
Publer.pro (spy service)
Asana

GEO: 
Ukraine 
Romania

MediaBuyer (Google/Networks, Gambling/Betting/Dating) Jun 2019 - Apr 2020

Developing an advertising strategy in google Ads. Warming up the advertising office. 
Development of advertising strategy, budget planning, as well as the launch of advertising in multiple advertising networks such as DSP or SSP
Working and organize a small team (3 people) as a Lead.
Budget: near $25 000

Tools:
CRM for analyzing data (analytics and clients info)
Asana 
Google Ads 
Google Analytics 
GTM manager 
Similarweb
Ahrefs
Serpstat
Semrush

GEO: 
Ukraine 
China 
Canada 
USA
I would like to find an application(s) for advertising in Unity, Ironsource, etc., ready to combining with the main work
Position: User acquisition manager Meta (facebook, instagram)
Category: Marketing
Experience: 3 years | English: upper

I help e-commerce business owners get out of stagnation period and take their brand to the next level. In 2-3 months they increased their sales in 2-3 times and after a year it was about x10.
Seasoned highly motivated Meta media buver with over 3 years of experience managing digital media campaigns for top-tier Ukrainian fashion brands, drop-shipping business's, educational projects, other business's. Skilled in developing media plans, creating and managing automated marketing funnels, creative strategies. Excels at collaborating with teams to deliver successful campaigns on time and on budget.
Don't write: arbitration teams, advertising agencies.
Position: User Acquisition Manager/Mobile Marketing Manager/Customer Success Manager
Category: Marketing
Experience: 4 years | English: fluent

-Implemented various strategies and optimization plans to increase advertisers ROI for customers in different app verticals;
-Handling advertisers with $250+k monthly revenue;
-Familiar with CN mobile industry;

English - Professional working proficiency
Chinese - Professional working proficiency
Ukrainian, Russian - Native proficiency
-SENIOR USER ACQUISITION MANAGER, China [April 2017 - Present] 
   • Build strong, long-term client relationships, maintain frequent contact with advertisers form China, Korea, Vietnam, Singapore (B2B)
   • Present and set digital strategies for assigned customers in different app verticals, such as gaming (all categories), e-commerce, finance, travel etc.
   • Setting, monitoring and optimizing CPM, CPC, CPI, CPA campaigns towards ROI, ARPU, user retention rate, etc.; Identify potential growth opportunities.
   • Report on mobile performance metrics (trackers: Appsflyer, Adjust, Singular, Tune, S2S tracking dashboards), analyze traffic according to advertiser's fraud benchmarks.
   • Conduct competitor analysis (Appannie, Apptopia, Sensortower tools) and data visualization reports (Tableau)
   • Work with cross-functional teams worldwide handling communication in both English and Chinese to execute successfully: operations, product, tech, sales. 

-MOBILE MARKETING MANAGER, China  [June 2016 – April 2017]
• Launched campaigns for RU and EU markets (MyTarget, Facebook, Google Ads) for CN game developers, monitored all ad operations, optimized creatives, targeting, bids.
• Collaborated with Chinese product, development and creative teams to define product marketing strategy and identify features that improve user acquisition.
• Worked closely with different ad networks and agencies to produce successful advertising campaigns.
I have 4+ years of experience working in mobile marketing and advertising industry. Looking to leverage my knowledge and experience into a role as User Acquisition Manager in app development company. 
Can be focused on China market (game publishing, app promotion)
Position: User Acquisition Manager - Mobile (Performance Marketing Manager / PPC)
Category: Marketing
Experience: 3 years | English: upper


User Acquisition Manager (Performance Marketing Manager / PPC)

User Acquisition Manager (Google UAC) – Whaleapp LTD
Jan 2020 - Oct 2022 · 2 yrs 10 mos
Whaleapp is a global mobile game development company with over 500 employees worldwide. The company portfolio includes more than 15 games (from RPGs to casual puzzles) and unites more than 60 million users in the World. The most popular games: Blitz: Rise of Heroes, Hidden Hotel, and Resort Hotel. Solitaire: Texas Village, Family Zoo.
 - Drove profitable user acquisition on a global scale (Tier -1, Tier -2, Tier -3 countries) and reached target KPIs via Google Ads (UAC);
- Planned, executed, analyzed, and optimized user acquisition campaigns based on a data-driven - approach to improve campaigns performance (maximize ROAS);
- Managed large advertising budgets, many campaigns, and different projects simultaneously;
- Monitored campaign performance 24/7 with a focus on main pre-install and post-install metrics;
- Analyzed and summarized large data sets into clear conclusions;
- Creatives testing, iterating best performance creatives, searching best creatives of competitors, developing new creative concepts based on a data-driven approach in close collaboration with Creative and ASO Teams;
- Competitors analysis;
- Generated ideas and conducted various tests to improve the profitability of campaigns and sought new areas of growth (brainstorms, best practices and new trends of mobile & web marketing, external networking in performance and affiliate marketing community);
- Made user acquisition for the projects from Technical Launch to Global Release;
- Regular communication with internal teams (Creative, ASO, Marketing Analytics, Product Analytics, Product, Monetization) and external partners (MMP, Ad Platform support managers);
- Had hands-on experience and understanding of UA for iOS 14.5+.
- Searched new traffic sources and made negotiations with their representatives;
- Organized two meetings on topics 1) Customer/Player Persona portrait based on UA data and 2)Customer/Player Persona portrait based on Customer Support data.

Also, I have a year and eight months of experience in web performance marketing, developing and managing profitable user acquisition campaigns for e-commerce projects via Facebook Ads. I found products, suppliers, built websites for these products, bought traffic to generate leads, and then converted them into sales.
Position: User Acquisition Manager, Paid Social Manager, Digital Advertising Manager, Product Marketing Manager
Category: Marketing
Experience: 4 years | English: upper

Genesis (Oct 2018 - Sep 2021)
User acquisition manager
 
Project 2
Managed the full cycle of app user acquisition: creative production, tests, scaling. Worked with a low million USD budget and 3 apps. 

App 1
Top-3 meditation & sleep apps in the U.S in 2020 (after Calm and Headspace).
- Acquire more than 1.7 mln installs with positive ROI (Facebook Ads - primary channel).
- Test 6 user acquisition channels & scale the most successful:
- Launched TikTok ads and scaled it from 0 to XXX XXX installs. 
- Launched Google App Campaigns and scaled it from 0 to XXX XXX installs. 
- Create, test, and scale web flows for the app from 0 to XX XXX installs. 15+ hypotheses were tested.

App 2
- Launch the app with a teammate and make it ROI-positive in the first month.
- Create and test 15+ hypotheses for the web flows for the app. 

App 3
- Launch Google App Campaigns and scaled it from 0 to XXX XXX installs.

Project 1
- Facebook Ads campaign management & optimization.
Increase installs by 225% and decrease CPI by 30% by testing new creatives and acquisition approaches. 
- Decrease CPI by 100% (remaining the same install volume) by testing creatives.
- ASO. Increase store conversion rate from 9.9% to 20.8% by testing store assets.

Coreteka (Nov 2017 - Oct 2018).
Marketing Manager
- Co-organizer of CoreTeka Retail & Logistics Hackathon (60+ participants).
- Preparation of information materials for sales department: industry presentations and portfolio.
Maryna is a digital advertising manager with 3 years of experience in a product company. She worked with 10+ apps (media, sport, health & fitness, education categories) and web flows for mobile apps. She has experience working with 7 UA channels: Facebook Ads (primary channel), Google App Campaigns, TikTok Ads, Snapchat Ads, Pinterest Ads, Twitter Ads, Apple Search Ads.
Position: User Acquisition Manager | Performance Manager | PPC Manager
Category: Marketing
Experience: 3 years | English: fluent

With colleagues developed a marketing strategy for a personnel marketing company based in Phoenix, Arizona. Including a new vision of the acquisition funnel, customer journey, website rebuild recommendations, and content guidelines to fill the gaps in showcasing the company's services.

Country manager at e-commerce project.

Successfully scaled an e-commerce client from $50k/month to $100k/month. Facebook Ads.

As a user acquisition manager, I profitably spent $1m+ on Facebook Ads in the US and EU markets.
Welcome! In today's world, it is almost impossible to create something of value alone. That's why I've always been a team player.
My main experience is working with the US and EU markets.

Key skills:
Strategic marketing planning.

Campaign Management (Facebook, Google): deploy, and optimize advertising campaigns.

Conducting market/competitor research to be leveraged in the execution of campaigns.

Conversion data analysis: identify trends, and optimize campaigns to meet agreed-upon CPA targets and ROI goals.

Business Development: independently identify and present new campaign opportunities to stakeholders.

I want to highlight some of my non-marketing tool skills as well: Project management (Asana, Trello), Javascript (sufficient for data frames and API), and data visualization (Google Data Studio).
Highlights:
I'm looking for a company that will be a new home for my skills and experience. A cozy and friendly team that will take me to itself. I would like to give priority to Google Ads and to have the ability to learn from more experienced teammates.
Position: User Acquisition Manager / Performance Marketing (App & Web)
Category: Marketing
Experience: 6 years | English: upper

- Successfully scaled an e-comm client from $5k / month to $300k / month. From 1 geo to 10 geos. From ROAS 1.50 to 2.7 on average. Facebook Ads.
- Successfully scaled a top weather app from $10k / month to $150k / month while CAC increased only 15%. Twitter Ads.
I'm a digital marketing professional working as a User Acquisition Manager / Digital Marketing specialist with a strong focus on conversion optimization, effective online advertising channels utilization, sales performance, and ROAS/ROMI. I have 6 years of international experience building & executing performance/brand marketing campaigns as well as a solid background in account management within the mobile performance marketing industry.

Some niches I’ve worked with: are e-commerce, automotive niche, luxury holiday, utility apps, photo&video apps, health&fitness (web/app based), and financial apps.


Tools I’m working with:
Ad Networks: Google, Facebook, Apple Search, Twitter Ads. App & Web type of businesses.

Tracking & Attribution: AppsFlyer, Adjust, Branch, Google Analytics, Google Firebase, Power BI, Splitmetrics Acquire.


Certifications: Google Ads, AppsFlyer, Twitter Ads, Apple Search Ads.
Position: User Acquisition Manager / Performance Marketing Manager / Product Marketing Manager
Category: Marketing
Experience: 5 years | English: fluent

1. Set up advertising on social networks for a new product and grew a customer list
2. Built analytical model for CAC forecast
3. Developed a content marketing strategy for Reddit and Quora
4. Launched digital marketing campaigns on new markets together with a product launch there
I have almost 5 years of experience in performance marketing. I set up and managed marketing campaigns on various platforms, worldwide. Worked with different levels of monthly budget: from $1k to $100k.

Music Label vertical: set up through advertising on FB, IG, TikTok, and Snapchat daily followers increase up to + 10k. Built a model for CAC analysis.
    - was responsible for launching and optimizing all advertising campaigns on social networks
    - weekly launched A / B tests: for creative and audiences testing
    - prepared daily reports on the performance of advertising campaigns and presented them to the CEO

Essays vertical: set up remarketing on FB, IG from Google Adwords advertising.
    - launched and optimized advertising campaigns on essay sites and other products, the main geo: USA, UK, Canada, Australia, and some European countries
    - generated ideas for new creatives, developed creatives and worked with designers to prepare creatives
    - launched advertising campaigns for HR department

Gaming vertical: Launched advertising on FB, IG, Snapchat from scratch, brought 20k site visits per month. Developed a content strategy to promote the product in Reddit, Quora.
    - was responsible for launching and optimizing advertising campaigns on social networks.
    - set up events in google tag manager
    - analyzed campaigns in google analytics
    - generated ideas for creatives and worked closely with designers
    - partly managed campaigns in google adwords

Dating vertical: Our team increased app installs by 50% and profits by 10%. Launched new geo, 5 European countries.
    - was responsible for launching and optimizing ad campaigns on social networks for mobile applications: ios and android, for 2 brands
    - prepared monthly reports in Excel
    - worked closely with designers
    - regularly analyzed competitors and the presence in social networks
I'm looking for a company that values independence and gives freedom of action. I'm looking for a place where every team member has an opportunity to contribute to product development.
I prefer IT product companies with remote work or partially office/remote.
Position: User Acquisition Manager / PPC Specialist
Category: Marketing
Experience: 2.5 years | English: upper


Certified international economist and marketing manager. I have experience in market research and strategic implementation, creative writing, paid ads (Google, Facebook, Bing, LinkedIn, TikTok Ads), A/B testing. 

Worked in product IT company (gamedev), managing mobile games as SMM Manager. 

Now I am working in Netpeak Agency as a PPC Specialist. I have experience with different projects (Ukraine, Europe, USA). Setting ads, analyzing statistics and presenting results to clients. 

I am going to develop in User Acquisition.
Position: User Acquisition Manager / Product Marketing Manager
Category: Marketing
Experience: 2.5 years | English: upper


GameDev(iOS/android/web2app), business utilities(iOS), health&fitness/productivity(iOS, web2app, web) 
Facebook Ads, TikTok Ads, AppLovin, Moloco, Google Ads, Pinterest Ads, Unity Ads, Reddit ads
Analyzing results via AppsFlyer, Amplitude, Tableau, Google Analytics 
Optimizing, scaling, testing of advertising 
Working with product, engineering, and creative teams
Market and competitors research
Set up Web2App flow from scratch: content, design, engineering, analytics, marketing
A/B testing
Position: User Acquisition Manager / Product Marketing Manager / Digital Marketing Manager / Creative Marketing Manager
Category: Marketing
Experience: 2.5 years | English: upper

- Launched the monetization A/B test, which increased ARPPU by 25%
- Helped the company grow from 15 to 70+ people in 1 year
- Launched an A/B-test, which reduce CPL by 40% and helped to generate $100k+ revenue
- Increased conversion rates to paid customers from 1.2% to 1.8%
Hello! 

Although we have not met yet, but I am glad that you are reading this text. Most likely, you need a dude not only with marketing knowledge, but a nice person who will be a good fit for your team. Don't wanna be a smart ass, but I'm sure we have a lot to offer each other. 

So, what can I do for you?

My passion is creating powerful user acquisition funnels. I'm able to work with different types of content — motion video, copy ads, SMM, presentation etc. 

I've been working in marketing for over 2 years, and I've got another 0.5 under my belt as a product manager. As a marketer, I tend to think about things like hypotheses, testing them out, analyzing results, and then iterating on those results until they meet our goals — whether those goals are increasing sales or boosting brand awareness. 

As a product manager, my role is similar: create a hypothesis around customer behavior or pain points using data analytics; test it out using A/B tests; analyze the results; then iterate on them if needed until they achieve our goals.

Two startups I worked at closed, but they were both successful in their own right. ;)
I don`t work with betting, dating, alcohol, or tobacco companies.
Position: User acquisition manager / Social media buyer / Digital marketing manager
Category: Marketing
Experience: 2 years | English: upper


Digital Marketing Manager

RESPONSIBILITIES: 

User acquisition for mobile apps: 

Facebook/Twitter/Snapchat/Reddit/TikTok (Tier1 and WW): launching advertising campaigns, optimization, and scaling; creatives: creation and testing

App Store Optimization: meta-data and visuals optimization (icons, screenshots, app preview; split testing)


PROFESSIONAL SKILLS:
	Research
	Data analysis 
	Audience / Market/ Competitive intelligence
	Excel, including pivot tables/charts, VLOOKUP, etc.
	Ideas generation
	SMM	
	Graphics editors: 
	 - Photoshop - advanced
	 - Illustrator - basic	
	Motion Design:
	 - After Effects - basic
	Writing skills	
	Reports writing skills
Part-time remote projects
Position: User acquisition (Product) / PPC (UA) Team Lead/ Digital marketing manager
Category: Marketing
Experience: 5 years | English: upper

Ability to set up and maintain 15+ accounts with positive ROAS and optimize bids according to sales and marketing targets

 Proven track record in analyzing and interpreting key metrics to generate significant increase. Generated +50% profit during first 3 months of set up

 Using Excel find the new ways to optimize PPC processes and cut the time of specialists

 Proud being lecturer for future PPC specialists (leaving my personal comfort zone)
Google & Facebook Ads PPC specialist with over 5 years of experience in driving qualified conversion for different types of business (E-commerce, FMCG, Finance, Automotive industry, Pharmaceutical). Responsible for setting up new targeted PPC campaigns and continuously optimize ‘Always On’ campaigns to increase conversions, reduce costs, and achieve monthly ROI.

 Good knowledge of Excel & proficiency in Analytics & GTM, able to analyze huge scope of information and find the new ways of scaling or optimizing conversion costs. 

 As Team Lead I lead a team of 4 ppc specialists in managing a 12 clients and large 6-figure monthly ad budget & grow 3 junior specialists to senior level & maintain and improve processes between PPC and the other departments
I expect working in the product company on the promotion of products & cooperate with other divisions (designers, analysts, support etc) & opportunity testing hyphothesis & accept data-driven decisions & international markets

I appreciate working in professional and friendly environment
Position: User acquisition specialist
Category: Marketing
Experience: 0.5 years | English: fluent


1. Affiliate marketing specialist
Jun 2023 - Jul 2023 (2 months)
- Launched Facebook campaigns in Tier 1, 2 & 3 countries
- Learned how to work with multilogin browsers
- Found out how to work with different daily budgets
- Learned how the Facebook algorithms work in terms ofconversions and user trust

2.Participant of a "Facebook & Instagramtargeting" online course
Projector
May 2023 – Jun 2023 (2 months)
- Developed a marketing strategy to promote the Projector videolibrary on Facebook and Instagram
- Developed creatives and launched an ad campaign topromote the Projector video library
- Discovered how to analyze competitors
- Found out how to install and set Pixel
- Understood how to scale and optimize ad campaigns
- Learned how to use retargeting

3. Marketing copywriter
Quarks Tech (Genesis)
Apr 2022 – Jun 2023 (1 year and 2 months)
I was creating, analyzing, and optimizing ads and landing pagesfor a startup project.
- Created texts for 250+ creatives
- Set technical specifications for designers to develop static andvideo creatives
- Analyzed 15+ concepts of competitors' creatives. Found 2concepts that had consistently low CPA
- Developed texts for 7+ landing page concepts. We managed tofind a concept that consistently brought results
- Developed texts for 10+ landing pages to test different topics.We managed to find a topic that consistently brought results
- Weekly analyzed and optimized the results for ads by keymetrics
- Consulted with external specialists to improve landing pageand creative conversions