lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: User Acquisition
Category: Marketing
Experience: 2.5 years | English: pre


- Launching and managing mobile ad campaigns for iOS and Android apps (gaming projects, e-commerce).
- Analysis and optimization according to KPIs, based on ROAS, Retention - Search for scaling approaches and optimization of key metrics.
- Working with CPI/CPA models in Facebook (main source), Apple Search, Tiktok, VK, MT, Google Ads.
- Working closely with design, analytics and product teams. - Preparing performance reports.
- Creating and testing creative and copywrite.
- Project management.
Position: User Acquisition
Category: Marketing
Experience: 10 years | English: intermediate

Experience in IT 10 years
Experience in marketing  8 years.
In Mobile marketing 5 years
Game Marketings 3 years

1.Verticals with which I worked
-hyper casual games
-mobile applications
-finance (loans, microcredits, crypto)
-gambling, betting


2. Have experience in creating products, services, platforms which adapted to attract and convert traffic

-Experience in creating my own aggregators and services for the selection of loans (WEB)

-Product manager(SaaS-service)  for working with mobile applications (development of mobile applications to attract traffic and a platform that allows you, to autonomously configure applications)

-Development traffic driven applications 

3.Work with: sales funnels, retention, remarketing, push-notification
Skills:

Marketing:
Google Adwords, Bing, Yahoo, 
Facebook, Instagram, Tik-tok, Snapchat
In-app networks (Applovin, Unity, Mintegral, Adjoe, Tapjoy, Exmox, Ironsource, Moloco)
Manychat
Email marketing
Deep understanding of ASO, SEO, SMM processes
Funnels
Retention
remarketing
push (web / mobile)
popunder/clickunder



Analytical:
Google Analytics
Mobile SDKs (Appsflyer, Firebase, Facebook, AppMetrika, Tenjin)
GTM
Power BI, Google Data Studio
Excel, Google Sheets
Binom, Keitaro


Managerial:
Management (agile)
Team building
Building processes within the team
Management of Development process (development, quality control, work with requirements);
Management: Expectations / Requirements / Risk 
Writing documentation
Development of technical specifications
Jira / confluence

Technical:
cmd
HTML / CSS, javascript
Python / Django
Git
MySQL
Position: User Acquisition & Ad Monetization Manager
Category: Marketing
Experience: 7 years | English: upper


April 2022-now      Ads Monetization Manager at Bini Games
August 2021-April 2022			SEO-copywriter (NDA, freelance)
•	Reviewing and editing copy of an article to ensure adherence to style guide and professional standards.
•	Keyword insertion in SEO texts.
March 2020 – July 2020 		User Acquisition Manager (NDA, freelance)
•	Ad campaigns creation and optimization, performance analysis and management (Facebook Ads)
•	Account farming
April 2014- January 2020 		Marketing&Monetization Manager at Renatus	
					Competencies: 
•	Cooperation with monetization partners (in-app ad monetization, SDK integration, ad campaign management and monetization;
•	External UA leads search, discussion of cooperation details, signing agreements, payment supervision;
•	Primary creation, editing of promotional materials from source art; 
•	Ad campaigns creation and optimization, performance analysis and management (Facebook Ads&Google Ads)
•	Tracking system handling (Appsflyer, Adjust, Kochava)
•	Market and Competitor Analysis
•	ASO for App Store and Google Play
•	Localization and content translation (English&German)
2012-2013 				English Tutor (Freelance)
Position: User acquisition / CMO / Media Buyer / Mobile marketing
Category: Product Manager
Experience: 7 years | English: upper

— Top level web sources posted articles and reviews about projects I managed
— Argued with Apple
— TOP App Store ranks in the different countries
— Around 2,5 million installs for the game with humble budget
— "Game Of The Week" in Chinese Appstore for the own game
— Main page AppStore featuring in USA, Russia and other countries
Built a mobile Publishing company from scratch. Extensive experience in working with Publishers abroad (contacts remain), set up processes of development and launching of 4 own and 8 3rd party mobile projects. 
— Managed a team of 5 members, provided full cycle services for "packaging" and launching games in App Store & Google Play.
— Managed the development and launch of several own mobile games (did not code, had a team)
— Was responsible for the whole process of planning and running Mob. apps marketing campaigns
— Practically able to work with any analytics system (Appsflyer,  Flurry, AppFigures, Game Analytics...etc)
— ASO
— User Acquisition
— Gambling Experience 
— Good communication skills, have experience in attracting venture investments.
Interested in:
— Mobile apps and games development
— Learn new technologies, doing something no one did before or only a few did
— You won't hear "I can't do this" or "that's not my profile" from me. In the worst case, it would be: "this will cost this much" or "I need this much time to research this matter".
Position: User Acquisition Lead | Growth Marketing Manager | Product Marketing Manager
Category: Product Manager
Experience: 4 years | English: intermediate


User Acquisition Lead (Growth) / Growth Marketing Lead R&D: market research / competitive intelligence (hypercasual, puzzle)
Developed and owned the UA strategy its implementation across R&D team: high velocity creative testing (up to 100 monthly)  and soft launches (3-10 monthly)
Implemented innovative approaches and technologies -  BI solutions, LTV prediction models, UA automation (tableau, appsflyer, sensortower, facebook/tiktok/unity analytics)
Media buying across FB, Tiktok, Unity networks
Marketing budget optimization, KPI tracking
Market research and competitive intelligence (sensortower, adheart, etc)
UA partner relationship management
Marketing data analysis and insights generation
A/B-testing and media buying experiments
Business process optimization, new acquisition channel discovery
Ad creative brainstorming
R&D acquisition team leading
Position: User Acquisition Lead, Head of UA
Category: Marketing
Experience: 7 years | English: upper


• Developing and implementing the entire stage of paid User Acquisition processes.
• Develop launch and sustainment User Acquisition strategies across all campaign titles.
• Optimization, reporting, and data analysis.
• Implementing mobile marketing best practices.
• User Acquisition team building, mentoring, and management.
• Implementation and testing of new traffic sources.
• Cultivating key strategic relationships with acquisition partners.
• Close collaboration with product, creative, and analytics team.
• Marketing process improvement.
• Introduction and development of process automation.
Position: user acquisition manager
Category: Marketing
Experience: 1.5 years | English: fluent


2 years of experience in launching and setting up advertising campaigns in various traffic sources. B2C / B2B media buying and lead-generation.

## Mar'20 – Now: Paid Social Traffic Manager
Agency (about 10 projects simultaneously)
Main traffic sources: Facebook Ads | TikTok Ads | LinkedIn Ads and teasers are additional traffic sources
Effectively used budgets from $5k / month

## Aug'19 – Mar'20: Freelance
SMB Facebook Ads Management
Motivations
- To build a successful career in WW e-commerce/mobile app installs and product monetization.
- To enhance skills in Data management and analysis
- In search of fully remote job or relocation
Looking forward traffic sources like Snapchat, Twitter, Unity etc.
Position: User acquisition manager
Category: Marketing
Experience: 2.5 years | English: upper

Marketing spending (200-500k$ monthly) with roi not less than 20%
approximately 3 years of work with signed applications.  wellness niche and others
Deep understanding of web analytics
Deep understanding of facebook ads
Deep understanding of Tik Tok ads

less deep understanding of Google ads and Snapchat ads)

I am always open to new challenges and knowledge, ready to learn and have strong soft skills and leadership qualities
I prefer to work with games or subscription applications.  In a large or small team.  It is also important for me that the company has a streamlined marketing process (or if not, then a quality reward for set-up)
Position: User acquisition manager
Category: Marketing
Experience: 5 years | English: intermediate


I get real buyers in Google Ads, Yandex Direct, Facebook Ads systems, at a price that matches the client's business interests.
In my work I use Google Analytics, Yandex Metrika, Adwords Editor, Direct.Commander, Tag Manager, Facebook Pixel.
I have skills in creating search, media campaigns, remarketing, creating conversion goals, audiences, selecting semantics, compiling ads, analyzing and optimizing ads.
Internet marketing is associated with my specialized education as a marketer, as well as with an interest in experimenting, analyzing and looking for patterns in disparate data. I want to gain experience in working with large and complex projects.
Position: User acquisition manager
Category: Marketing
Experience: 2 years | English: upper


- Launched and tested paid channels for 5 products (games niche).
- Created and managed user acquisition campaigns across Facebook, TikTok, Google Ads, Unity, ironSource, Mintegral.
- Worked with monetization models: subscription, in-app purchase, ads.
- Worked with such geo: Tier 1, WW, Latam, China.
- Created Landings on Tilda from idea to launch.
- Implemented integration of Web-to-App flow.
- Researched and analyzed competitors to implement best practices.
- Continuously analyzing data, creating monthly reports and finding insights. 
- Proficient in Power BI, Google Analytics, AppsFlyer, Tableau.
Position: User acquisition manager
Category: Marketing
Experience: 1 years | English: intermediate

- participation in development of CRM system for SMM campaigns 
- have launched more than 100 marketing campaigns per month
- participated in organization of more than 70 international events 
- created and sold items exchange site for online game
Media Group (digital marketing)

User acquisition manager (08.2019 - 09.2020)

- iOS & Android apps User Acquisition across networks campaigns including Unity, Applovin, Vungle, IronSource (Setting, optimizing and scaling)
- leading of overall marketing strategy and UA budget, ROI and retention analysis of user acquisition
- managing a monthly advertising budget of more than $500k.
- experience in working with data analytics platform - Apps Flyer 
- build relationships with key partners
- brainstorm new creative ideas and analysis of existing, interact with the in-house design team to increase key advertising metrics (CTR, IR, IPM)
- generating and testing new marketing strategies in the term of creatives
- strong Excel skills (Pivot Tables, Vlookup, Calculated fields, Advanced Formulas)
- providing creative suggestions and ad ideas, setting tasks and managing the video creation process
- research on current mobile gaming industry trends, competition and user behavior (Sensor Tower, App Annie)
- creation of top creatives raising games to the top in the App Store and Google Play charts

Media Group (digital marketing)

Media buyer (01.2015 - 08.2019)

- development, launching and managing of advertising campaigns (Facebook, Instagram, VK, AdNetworks)
- development and implementation of content plans in social networks for public accounts.
- metrics analysis: СРМ, СРС, СРА, CPI, Flat Rate, RevShare, etc 
- analysis of competitors and market trends
- client research, business negotiations 
- increasing the sales amount 
- moderators work organization and control
Basic knowledge:
- launching and optimization of advertising campaign in such sources: Google Ads, MyTarget
- CPA trackers
Position: User acquisition manager
Category: Marketing
Experience: 3 years | English: upper


- User acquisition from: Facebook, Google Ads, MyTarget, TikTok, AppLovin, Unity Ads etc.
- Ad campaigns optimization towards higher ROAS, users retention and LTV;  
- Running different verticals: e-commerce, health & fitness, social casino, casual dating, gaming;
- UA budgets planning. Financial reporting;
- Cooperation with product and design teams;
- Familiar with tracking and analytics tools.
Position: User acquisition manager
Category: Marketing
Experience: 3 years | English: fluent


- Working with manual bidding;
- Creatives split tetsing;
- Facebook/Google/ASA ads creation/optimization for CPI/CPA offers;
- Retargeting;
- Scaling campaigns with conversion objective;
- Budget planning;
- In-app A/B testing;
- Mobile apps product analytics;
Position: User Acquisition manager
Category: Marketing
Experience: 8 years | English: fluent


User acquisition manager, Gameloft, 2020 - present

•	Managing campaigns with primary publishers - GoogleAds, Meta (Facebook, Instagram), TikTok.
•	Managing campaigns on Ad-Networks.
•	Operating 6-digit monthly budgets
•	Pushing games to reach its first 1M downloads
•	Developing and maintaining annual, quarterly UA planning and strategy to meet games goals
•	Adjusting UA strategy towards game monetization model
•	Pushing games to the DNU Top chart cross portfolio
•	Monitoring game KPIs
•	Developing the UA creative strategies
•	Supervising, mentoring asset creation team to reach constant delivery of the best performing assets
•	Market analysis and competitors benchmarking (using public data and SensorTower, MobileAction etc.)
•	Using advanced reporting automation tools (Looker, Bidshake, internal reporting tools)
•	Supporting games with marketing and acquisition activities in the conception, soft-launch phases
•	Sharing knowledge and best practices with teammates

Game producer, Gameloft, 2019 - 2020

•	Managing the in-time delivery of the game
•	Supervising the team of 50+ Developers and Artists
•	Tasks allocation
•	Optimizing internal post-launch processes
•	Monitoring game KPIs
•	Improving the team mood

Head of Affiliates, AdsFast, 2016 - 2019

•	Managing team of up to 20 persons.
•	Employees retention.
•	Negotiations and dealing with top clients.
•	Managing internal corporate educations (sales and negotiations training, trainings for managers).
•	Analyzing of user acquisition metrics.
•	Manual and software based fraud detection.
•	development of new business activities for the company (Media Buying, Buying traffic from Facebook).
•	representation of the company on the promotional events (University fairs, open lectures, case studies for students).
•	Coordination with designers and developers teams for  developing new activities and launching of new campaigns
•	Involvement of new products and platform development.
Position: User Acquisition Manager
Category: Marketing
Experience: 3 years | English: fluent


2 years in Mobile Ad Network. 1 year as a Publisher manager and 1 year as a Head of Publisher Team: 
- media buying on Applovin, Vungle;
- managing a team of 9 publisher managers in different countries;
- setting monthly team targets;
- implementing new rules of traffic optimization and fraud detection;
- defining workflow for Publisher Team in traffic optimization, reporting and deductions; 
- cooperation with product team in questions of building our new platform and antifraud system;
- reporting to CEO and preparing annual activity analysis for Board Meetings;
- presenting company on conferences.

Half a year as a Business Development manager/UA manager (Vungle, Applovin, Adcolony)
Half a year as a User Acquisition manager at big gamedev company
Position: User Acquisition Manager
Category: Marketing
Experience: 6 years | English: fluent


- 4+ years experience with paid ads in Tier-1 and Tier-2 markets
- Experience in different market fields: lifestyle, entertainment, gaming
- User acquisition (Facebook, Snapchat, Search Ads, Google Ads)
- Conversion rate optimization (ads, product)
- Evaluate efficiency of marketing activities and optimizing ads
- Ongoing analysis of competitors’ marketing activities
- Data analysis (Google Analytics, Amplitude, Appsflyer, Sensor Tower, Firebase, Facebook Analytics etc.)
- Creative management, A/B testing
- Experience in close cooperation with product and design teams
- Maintain partnership with Snapchat, Google, Facebook, Appsflyer managers
Looking for product and perfomance oriented teams and projects
Position: User Acquisition Manager
Category: Marketing
Experience: 5 years | English: intermediate

Results of an offline business conference in Kyiv: 
Total leads: 12887; 
Application price: $2.29-7.49 depending on the channel. 

Result of an online store with sports water bottles: 
Total applications: 298 per month. Improved the result by 64%; 
Application price: Reduced the price of the application by 56%. 

Result of an biohacking clinic:
Total requests: 57 per month; 
ROAS: around 500% 

Result of automatic gate sales:
Total requests: 150-175 per month; 
Cost per request: 10-12 EUR

Influencer marketing for casino/betting company:
- Maximum registered new influencers in month: 56;
- Maximum FTD's (clients) per month: 3100; 

Cosmetology clinic (as a marketing director):
- Customer acquisition growing per month from 1-st to 3-rd year: 320%: 
- Return of customers for 2021: 52.94%; 
- ROAS: 480-770% depends on month. 
- New clients: 100-120 per month.
5+ years I have been working with pay per click advertising in Google and Facebook in Ukraine. I promoted e-commerce projects, service companies, big offline and online events. 

The last 8 months I worked as a Media Buyer for a casino/betting company in Cyprus. My responsibilities were to work with influencers and partners (some agencies) from LATAM to generate leads. Some results below.

Also I have worked as a marketing director in a cosmetic clinic for 4 years. I have managed 7 freelancers: SEO-specialists, SMM-specialists, developers, copywriters.
Position: User Acquisition Manager
Category: Marketing
Experience: 1.5 years | English: pre


About Me:
- Over 1 year of experience in user acquisition for mobile casual and hyper-casual games.
- Strong knowledge and understanding of key performance indicators such as LTV, CPI, CTR, CPM, CVR, eCPM, Retention, ARPU, ARPDAU, etc.
- Completion of the Marketing in Mobile Games course from XYZ. Continually educating myself via various sources such as webinars, articles, and blogs to stay updated with the latest trends and changes in the field.

Responsibilities Include:
- Analyzing and segmenting audiences for targeted advertising (including tiers, demography, gender, and ages).
- Developing advertising strategies.
Searching for new creative concepts and writing design and technical specifications for the creation of ad creatives and scripts, and conducting research using tools such as Facebook Ads Library, AppMagic, AppAgent, etc.
- Creating, setting up, and scaling advertising campaigns with various objectives.
- Reporting on advertising campaigns on a daily, weekly, and monthly basis; preparing and visualizing data in Excel.
- Evaluating reports to identify the most effective advertising campaigns according to established goals.
- Analyzing the user funnel and identifying key moments in the user's game experience.
- Applying knowledge about effective App Store Optimization (ASO) and conducting A/B tests.
Identifying the most effective combinations of creative content and audience.
- Analyzing the effectiveness of launched creatives and seeking new marketing solutions in line with set KPIs.

I am highly interested in expanding my knowledge, applying my skills in a practical context, and learning new things. Consequently, I am open to any form of collaboration in a game development campaign, only remote part-time!
I am a responsible individual, quick-witted, and always eager to learn something new.
Position: User Acquisition Manager
Category: Marketing
Experience: 5 years | English: upper

Led to the product more than 60000 CIS users and more than 10000 foreign users; increased ROMI by 50%; reduced a common CPA by 3 times; introduced an evaluation system for advertising on Power BI.
Accomplished professional with over 5 years of experience in digital marketing, working with Web, iOS, Android products.
Last 3 years working as Media Buyer, generating highly targeted conversion in CIS, CA, AU, DE markets. Deep understanding of marketing metrics: CPA, CPL, CPI, CPM, CR, CTR, LTV, ROI, ROMI. Experience managing USD 150.000+ monthly advertising budget on Facebook, Google, Mobile Ad Networks. Advanced knowledge of working with Appsflyer, Appannie, FB Pixel, Google Tag Manager.
Working with "white" product;
Opportunity to develop my expertise and scale a final result.
Position: User Acquisition Manager
Category: Marketing
Experience: 4 years | English: intermediate


A purposeful, creative, tech- and analytics-savvy person with an economic and marketing education with 4 years of experience in marketing. Always up for new challenges and skills development.
Skilled in Digital Strategy, Ad Targeting, Creativity Skills, and Management Skills.

Worked with more than 50 businesses from different niches (IT, tourism, fashion, education, etc).

‒ Increased the client's number of purchases from 500 to 1500 in 2 months. ROAS - 2500% (was 1500%), CPA has been preserved
‒ Reduced client’s cost per purchase by $2.54, increased sales by 40% with the same budget. ROAS - 1245% (was 750%)
‒ Full stack analytics of agency clients’ projects. Developed and implemented paids ads strategy
‒ Paid ads campaigns setup and management in Facebook Ads, TikTok Ads, Twitter Ads, LinkedIn Ads, Google Ads
‒ Setting up analytics and tracking for clients, including, but not limited to FB pixel, Google Analytics
Position: User Acquisition Manager
Category: Marketing
Experience: 2 years | English: upper

1) I successfully developed and executed Apple Search Ads campaigns from scratch: growing user acquisition and scaling the channel to a positive ROI 3 month of over 100%. I managed a budget of over $1.1 million per month while optimizing campaigns to drive efficient growth. Geo's: North America, EMEA, APAC

2) Scaled TikTok Ads 4x in marketing spends, with positive ROAS 6 month, iOS SKAD Campaigns, US Market.
As a User Acquisition Manager I have experience with promotion of two mobile application live streaming platform and dating app. 

I was responsible for running TikTok Ads, Google UAC Campaign, Apple Search Ads and Snap Ads for a wide range of GEO's, such as North America, EMEA, LATAM, APAC.

My main responsibilities included:

- Developing and executing campaigns across Google UAC, Snapchat and Apple Search Ads to drive installs and engagement for the live streaming platform.
- Analyzing data to optimize campaigns, improve ROAS, and increase user acquisition.
- Collaborating with creative teams to develop high-quality ad creatives that attract and retain users.
- Conducting market research to identify new opportunities for user acquisition and growth.
- Managing relationships with ad networks and partners to expand reach and scale campaigns.

I have gained extensive knowledge and expertise in driving user acquisition through paid channels.
I don't want to advertise on Facebook
Position: User Acquisition Manager
Category: Marketing
Experience: 1 years | English: intermediate


As a User Acquisition Manager, I have gained valuable expertise in performance marketing and campaign optimization. During my time at Playrix, I managed user acquisition campaigns on the Vungle DSP platform for 8 months. I utilized tools like Tableau, Excel, and Google Sheets.

Collaboration has been an essential part of my work, as I enjoy working with cross-functional teams. Presently, I am a part of the Project SEED team, where I focus on User Acquisition and Affiliate tasks