Position: Product manager, Product Marketing Manager, COO
Category: Product Manager
Experience: 5 years | English: upper

As a co-Founder at early-stage B2C startup (mobile):
• Achieved 1k app installs and got first revenue 3 months after the project was started
• Developed and implemented the go-to-market strategy: user and market research, ASO, content and influencer marketing, A/B tests in FB
• Prepared financial information for fundraising and pitched to investors: the project was selected to pitch day at "Ukrainian Startup Fund" to get $50K, took 3rd place at Startup Battle Kyiv 2 times in a row and was featured on the list of Top-50 Ukrainian startups in 2019 by MC.Today

As a Product Manager at outsourcing agency (internal product for HR)
• Executed product strategy from idea to MVP: scope, roadmap, KPIs and metrics
• Led search for product-market fit via customer development 
• Coordinated the presentation of the product which was attended by 60+ HR specialists

As a Product Owner at Ukrainian stockbroker:
• Increased annual revenue by 58%, new active paying users dynamics increased by 32%
• Helped the company to provide services globally
• Initiated and created a new company’ website and blog, implemented a new CRM system

As a Founder at non-tech startup (educational service):
• Built marketing funnel that increased the number of clients in the parent company by 10%
• For 1.5 years brought the project to self-sufficiency
• The project was acquired in 2016
WHAT JOBS CAN I DO

Data-driven decisions:
• I can conduct user research (in-person interview, surveys, usability tests)
• I can analyze the market and competitors (top countries by usage and revenue, consumer behaviours; competitors’ MAU, app downloads/website traffic and revenue)
• I can create an event structure to collect and analyze it in analytics
• I can visualize data and simplify it to clear messages about what is behind the numbers
• I can forecast audience numbers based on new users acquisition, retention rate and virality 
• I can set goals of A/B tests and compare results using a confidence interval and confidence level
• I can build a model to calculate the potential impact of a new feature before developing it based on conversion rates for similar features
• I can design an experiment of a hypothesis (what do we do in the product, what users do we include in the test, key metrics, sample size we need to measure the result of an experiment and what will be the action plan)

Marketing strategy development and execution:
• I can develop go to market strategy and execute it
• I can make an app ASO for App Store and Google Play market and localize it for each region
• I can write articles that could be featured by Hackernoon.com and published on AIN.ua
• I can create a deck and pitch product to investors in 3 minutes (took 3d place at startup battle two times in a row)

Requirements elicitation
• Developing use cases, user stories, acceptance criteria and acceptance tests
• Backlog management: building, prioritizing
• Drawing wireframes, UML diagrams, interaction with a design team
• Task allocation, interaction with the development team, and inform all stakeholders

Please feel free to say my Hello! ;)
Professional growth. Global markets. Team. Innovations.