Position: Marketing Manager
Category: Marketing
Experience: 5 years | English: intermediate

Started my career pass at AIRON Company as Assistant to Brand Manager - became a Head of Marketing within 5 months.
Increased gross profit x3 times in B2C chain. 
Reduced the usage of the marketing budget by 56% per year. 
Created company website, got together efficient Marketing team. 

While working at ROZETKA, I increased gross profit by 15% with promo-campaigns. Created and launched more than 20 weekly or couple-days sales. Also became a real professional at creating media plans for promo campaigns and curating remote teams.
Marketing Manager
from 09.2021 to the present (6 months)
ROZETKA, Kyiv (Retail)
- Planning and conducting sales and weekly promotions;
- Preparation of media plans of activities, selection of creative slogans and design solutions for promotional pages;
- Setting tasks and coordinating the work of the team: designers, html-coders, copywriters, analysts;
- Coordination of the SMM-agency;
- Segmentation and analysis of the customer base;
- Conducting A / B tests;
- Analysis of results and optimization of e-mail, app push, viber;
- Preparation of reports, recommendations based on data;
- Preparation of a marketing calendar of activities for the month;
- Creation of product landing pages.


Head of Marketing and B2C
from 07.2019 to 07.2021 (2 years)
AIRON, Kyiv (Retail)

Creation and filling of 2 sites on CMS WordPress and OpenCart: TK for programmers, UX-adaptation, synchronization with 1C.

Work with design sites to create product landings. The result: self-creation of landings to fill the website and individual pages for promotion.

Cooperation with national retail chains: Rozetka, Comfy, Eldorado, Brain, etc. Launch of joint activities: creation of banners, adaptation of content, development of price proposals, launch of advertising integrations in social networks.

Work with marketplaces (Rozetka, Prom, ALLO and others): filling with goods, search queries, pricing.

Planning and launching marketing activities in B2B and B2C, budget planning on a monthly basis.

Creating a marketing team and overseeing its work (8 employees): developing a work plan, setting up reporting, setting and verifying completed tasks.

Content marketing in social networks and influence marketing. Collaborate with >50 bloggers from different audience segments.

Email marketing. Collecting the database, processing the funnel and the client's path, setting up automatic mailings, layout of letters.

Creating a price update system for B2B partners and marketplaces.


Head of Advertising and Marketing
from 01.2018 to 06.2019 (1 year 5 months)
BREND, Kyiv (Fashion Retail)

Development of a content plan for online publications;
Creation and support of the company's websites (administration of sites on CMS WordPress);
Filling and development of pages in social networks;
Writing texts and selecting materials for publications;
Development of advertising materials, printing products;
Generating ideas and activities, communication with journalists
Looking forward to find a nice company to work with. I appreciate a possibility to develop my professional skills while doing really great job :)