lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: Marketing Lead
Category: Marketing
Experience: 6 years | English: fluent


Hey! 

I am a passionate marketing manager with more than five years of experience.

My primary responsibilities are: 

- Develop and implement marketing plans with specific objectives across different channels
- Manage media relationships and guest blogging program
- Tech Content Writing
- Address users feedbacks to improve their experience with the product
- Plan and organize online events
- Manage video production as part of content marketing activities
- Manage blog on various properties
Position: Marketing Lead
Category: Marketing
Experience: 5 years | English: fluent

- Started as a freelancer, I grew a research agency from zero within 4 years;
- Achieved long-term clients goals - 36% and 89% referral rate;
- Writing ‘human’ cold emails and achieving a 70% open rate;
- A mindset shift, from ‘I want to be the best boss’ to ‘Being the best boss is not enough, I just need to be good enough and take responsibility for the team’
I am an experienced B2B Marketing Lead who always strives to understand the underlying reasons driving successful strategies. With a team of SEO specialists, copywriters, and designers under my management, I collaborate closely with sales to achieve business growth. I firmly believe that marketing without clearly defined KPIs is like a path without a destination, and I prioritize aligning a company's strategic vision with its actions to ensure success.
Value companies with a clear mission and positioning, low hierarchy, and friendly environment.
Position: Marketing Lead
Category: Marketing
Experience: 10 years | English: upper


I'm a Marketing Lead with 10 years of experience in marketing communications. I can help you leverage audiences with proper strategy, communication, and positioning. 
I have strong project management skills and a firm grasp of B2B and B2C fields.
I have experience in developing digital promo campaigns from scratch and executing them.
Position: Marketing Lead
Category: Marketing
Experience: 9 years | English: fluent

I doubled the overall DR of the website within a year through passionate and nice SEO and content marketing activities. 

Created the Tone of Voice and proved its effectiveness by implementing it into all layers of communication of the company. 

Initiated and hosted internal marketing activities for developing the culture of brand ambassadors inside the company. 

Organized the marketing team process so that the department's activities are clear, visible, and well scheduled in cooperation with designers, and developers, according to the goals, which are set. 

Managed marketing budget routine.
In 9 years in the field, I've gained a vast experience in Event marketing, SMM marketing, Content marketing, and all channels of Digital Marketing. 
I have experience in successfully leading a marketing team in a 200-employee company (5 people).
Creating and bringing to life marketing and content marketing strategies both on the strategic and operational levels.
Analyzing the metrics data, measuring the results, and implementing the improvements for constant metrics growth.
Increasing organic traffic, a number of leads, and rankings on all major search networks by SEO activities.
Building effective relationships with vendors, which led to business partnerships.
Improved Email marketing, and content strategy.
Recuring website updates and improvements.
Setting up Sales&Marketing cooperation activities.
Paid ads: google, social (LinkedIn) (in cooperation with vendors).
Reporting & analytics.

I have a passion for people and communication, which makes me a good fit for marketing roles, as they are basically connecting the values ones need with the talents or products others have by listening and searching for touch points.

I want to continue working in digital marketing for product or service companies. My previous experience was:
Product in B2C,
Service in B2B.
Position: Marketing Lead
Category: Marketing
Experience: 6 years | English: upper


Marketing LeadMarketing Lead
Jun 2021 - Nov 2022 

- Defining the overall marketing strategy for the project 
- Partnering with the product team to maximize growth opportunities
- Developing from scratch web funnels (web2app, web2web) 
- Setting up attribution and tracking with minimal technical support 
- Identifying market opportunities for business growth
- Performing market analysis and research
- Running UA campaigns (Tier 1 countries) on Facebook, Google Ads, and Apple Search Ads for mobile and web traffic.
- Defining and building an email marketing funnel
- Creative strategy: Concept creation and production coordination of the marketing assets using a combination of internal resources and external vendors and contractors


Team Lead of Direct and Search Networks (User Acquisition and Re-engagement)
Feb 2018 - Jun 2021

- Led the UA and Re-engagement team, managing all the collaboration with the advertising channels (Facebook Ads, Google Ads, Apple Search Ads, Tiktok Ads, Amazon Ads, Snapchat, Twitter, Viber, Microsoft Ads, eBay, Spotify, etc.)
- Partnering with BI/BA teams to develop dashboards and tools for the marketing department
- Collaborating with Data Science and BI teams on UA and Re-engagement Automation on FB and Google Ads.
- Explore new growth channels for user acquisition, and set up processes and pipelines for new channels
- Collaboration with Design&Motion design teams in creatives production and assets structuring 
- Accompanying in budgeting and allocation among the 7+ titles
- Mentoring 5+ specialists
- Reporting & dealing with invoicing

Marketing Specialist
Jun 2016 - Feb 2018

- ​​Running UA and Re-engagement campaigns on Facebook, Google Ads, Twitter, Snapchat, Amazon Ads, Pinterest, etc.
- Close collaboration with the project & analytical teams
- Developing concepts and ideas for creating creatives
- Concept creation for trailers and other creatives, production coordination of the marketing assets using a combination of internal resources and external vendors and contractors
- Research and analysis of competitors
Position: Marketing Lead
Category: Marketing
Experience: 5 years | English: fluent

I've prepared over 10 inbound marketing strategies for SaaS products. Here are some results from the campaigns:

For B2B Fintech SaaS
- ranked category keyword in the top 5 position
- reduced cost per lead to $37
- generated 28 customers in 6 months

For B2B Fintech:
- reduced cost per lead to $35
- generated 300+ leads in 2 months
- generated 25 000 impressions for a company tweet

For B2B SaaS:
- increased search traffic growth to 300%
- improved conversion rate from free to paid to 16.6%
- Ready to solve your business goals with marketing and management frameworks. 
- 5 years of digital marketing experience in the US and European markets.  
- Certified with 18 courses.

Interested in SaaS projects with great product-market fit potential.
I'd love to grow it using MLG and PLG tactics.

Check my CV (portfolio link) for more experience.
Contact me to receive free marketing consultation.
My career goals are:
- grow ARR to $1M
- grow the product to the top 1 solution in its market
- manage a team of 10+ specialists
Position: Marketing Lead
Category: Marketing
Experience: 8 years | English: fluent


Strong educational background as well as hands-on experience.

Marketing planning and implementation for B2B services and SaaS products. 

Coordinated cross-functional teams, freelancers, and agencies.
Position: Marketing Lead
Category: Marketing
Experience: 7 years | English: fluent

•  Helped with organizing networking events in the US by launching Linkedin Ads and Eventbrite campaigns that attracted up to 30% of attendance (Fortune500 audience) for events;
• Managed social media strategies that attracted 15% of new followers and increased engagement rate by 25%;
• Managed and adjusted SEO strategy that increased incoming traffic by 150%;
• Built inbound marketing strategy that constantly generated up to 15 SQLs per month;
 • Helped companies attract new clients with a cumulative budget of over $1,000000.
Throughout my career, I have had the opportunity to work with both B2B and B2C companies, allowing me to gain valuable insights and adapt my strategies accordingly. 
My expertise spans various areas of marketing, including social media management, content writing, marketing team management, search engine optimization, advertising, and strategic planning.

One of my key strengths lies in content management, an area where I have excelled by successfully leading content marketing teams. As a content manager, I was responsible for devising comprehensive content marketing strategies, conducting thorough field research to identify market trends and audience preferences, and leveraging organizational tools such as Trello to create content plans. I also focused on enhancing social media performance and ensuring that the content produced was engaging, compelling, and effectively targeted the desired audience. 

Quality control was another aspect of my role, ensuring that the content consistently met high standards and achieved desired outcomes.

What sets me apart is my ability to merge creative thinking with analytical insights, enabling me to develop innovative and effective marketing campaigns. I am adept at leveraging data-driven approaches to make informed decisions and optimize marketing initiatives. Additionally, my strong leadership and team management skills have allowed me to motivate and inspire cross-functional teams to achieve exceptional results.
Position: Marketing Lead
Category: Marketing
Experience: 7 years | English: fluent

- built a multitude of lead generation strategies that delivered high quality leads
- established processes to optimize team performance
- setup everything from A to Z in terms of analytics & analysis
With over 7 years of experience in Digital Marketing, I bring a wealth of practical knowledge in Web Analytics, Email, Paid Marketing and team management. I have a proven track record in lead generation for B2B and B2C industries, including Outsource, Gambling, Blockchain and eCommerce within the North American and European markets.

As a motivated and goal-driven individual, I possess a strong desire for ongoing learning, exploration and discovery. To support my personal and professional aspirations, I engage in crypto and stock trading and frequently travel as a tourist.

Furthermore, I have lived in the United Kingdom for an extended period and possess fluency in English at the C1 level.
FMCG or working with russia
Position: Marketing lead/ chief marketing officer (CMO), marketing strategist
Category: Marketing
Experience: 7 years | English: upper

Successfully launched few new products.
Set up marketing processes and built a department from scratch.
Increased website traffic by 25 times in a half of a year.
Conducted market research that helped to improve the product and increase the user engagement.
Developed email campaign with 70% open rate that increased user engagement twice.
Executed lead gen and grew newsletter subscriber base by 35% in 3 months.
Analyzed and updated websites that r
• More than 10 years in marketing in B2B, B2C, SaaS, business development
• Work in the EU, Asian and USA markets
• Team management from 20 people
• Working with Google Ads, Google Shopping, Linkedin Ads, Facebook, Instagram advertising accounts (targeting), Unisender mailing services, Send Pulse, Google Analytics, Power BI, Bitrix 24
• Expertise in the categories of telecommunications and IT (Kyivstar, Jump Ukraine, Epsy soft), SaaS (IT DESIGN, SmartPlanet, Prisra), HoReCa (Pomodoro, StarpizzaCafe), e-commerce (ladyshop.ua), security (Karabiner), FMCG (Objora)
• Conducting national campaigns for clients (Kyivstar, Nemiroff, A-CLUB)
• Online, Offline marketing including BTL-projects and Trade-marketing, Event-marketing (luxury segment - Soho, Elysium, Egoiste, Canali chain stores)
• Strategy development (Pomodoro, Karabiner, B&H, Starpizza, Kona), rebranding (Intostroy, ladyshop.ua)
• Experience in making presentations, public speaking, communication skills, negotiating with the first persons of companies
• PC proficiency: MS Windows, skills in working with Shopmetrics, Aura, CRM and ERP systems
Full-time, remote job. Available for mixed (remote + office)
Position: Marketing Lead, CMO
Category: Marketing
Experience: 3 years | English: fluent

I was responsible for the rebranding process from scratch. At the same time, I restructured SEO activities and got them to a new level in my company.  In terms of Employer marketing, I managed to get 5k+ followers for less than a year for the corporate IG page organically (without any ads).
Results-oriented and innovative Marketing Manager with a strong background in strategic marketing and brand management. 

Experienced in leading full rebranding processes to revitalize and position companies for long-term success. Proven ability to develop and execute comprehensive marketing strategies that drive business growth and enhance brand visibility. Adept at leading cross-functional teams and leveraging data-driven insights to optimize campaigns. 

I have set a lot of marketing-oriented processes from scratch, from the strategy & budgeting estimates to their implementation, analysis, and improvement. 

Key skills:
- Brand strategy and positioning creation
- Promotion & content strategy creation
- Social Media Marketing. Communications.
- Analysis of market, competitors, and target audience
- Copywriting, advertising campaign optimization, and creating advertising materials
- Blog writing, blog managing
- SEO and Email-marketing experience
- Lead Generation strategy and messaging
- PR &  the web presence maintaining
Position: Marketing Lead / CMO | Web3, Crypto & FinTech
Category: Marketing
Experience: 4 years | English: fluent

- Planned and automated social media presence, increasing social media engagement and website visitors by 300%
- Developed new email sequence designed to raise user activation and on-boarding which had average conversion rate of 2%
- Reviewed website and all lead generation channels, growing traffic by 50% with a 20% increase in conversion
- Created a marketing campaign which increased the enquiry count by 40%
Enthusiastic, driven, and successful marketing professional with over 4 years of experience in the web3 industry. Skilled in managing marketing campaigns, lead generation, SEO/SEM strategies, and data analysis. 

Proficient in developing and executing multi-level marketing strategies, including social media advertising and community management. Known for delivering exceptional results and driving revenue growth through creative and effective marketing initiatives.

I've been mostly working in web3 start-ups. 

My TOP skills:
- Marketing campaign management 
- Social media management
- Email marketing
- Data analysis
- Partnerships and collaborations 
- Public relations
- Presentation skills
I want to work in a rapidly developing company or start-up with a friendly team.
Position: Marketing Lead, Content Lead
Category: Marketing
Experience: 7 years | English: fluent


I’m a marketer with 7+ years of experience in the software industry. I’m goal-oriented, passionate, and have an analytical mindset. Most of my career I spent in the B2B, SaaS segment.

I enjoy creating strategies, following the plan, measuring the effect of marketing activities, and working in a team. I worked on various marketing activities, including go-to-market strategy, email marketing, SEO, partnerships, webinars, social media, pricing and packaging, ui copy, technical guides, market research, style guide, and content editing. 

Advocate for inbound-marketing and the Oxford comma :)

As part of a team I strive to develop an expert understanding of the product we’re offering to our potential customers, the market specifics, grow as a professional, and cooperate with others.
I’m interested in working at a product company, so I can work with a dedicated team and gain expertise in the specific niche.

Team cooperation and structure is important for me, as they are crucial for getting the best results.

A perfect position for me is Head of Content or Growth Marketer.
Position: Marketing Lead, Head of Digital
Category: Marketing
Experience: 4 years | English: upper


Jun 2019 – Present 
Customer success TeamLead at Promodo 

Building a strategy to achieve the set KPIs on projects.
Management of the project teams.
Strategic development of the project taking into account the interests of clients.
Analysis of the achievement of project goals.
Timely resolution of problems arising in the course of project implementation, settlement of disputes in the client-team conjunction.
Management of financial issues, document management of the client.

Nov 2018 – Jun 2019
Head of Sales at Trendline 

Implementation of the company's development strategy in the sales department
Fulfillment of KPI by the sales department
Participation in the sales process to key customers
Workflow optimization and new employee training

Mar 2017 – Oct 2018
Head of Sales department at Top Travel 

Increase in gross profit by 55% compared to the previous year;
Increase in the conversion of sales by 7% compared to the previous year;
A significant increase in the net profit of regional branches;
Reduction of missed calls from 33% to 4% and improvement of the quality and speed of order
processing;
Formation of a powerful and stable team of sales managers.
Position: Marketing lead / Head of marketing
Category: Marketing
Experience: 10 years | English: fluent

10+ years of experience in digital marketing, strategy development, management, and budget administration & forecasting.

My key skills:
• Experienced in the development of demand generation strategies and lead-generation processes
• Orchestration of the marketing and sales content creation flow to support strategic business goals
• Strong project management skills. Ability to manage many unrelated tasks and subtasks simultaneously and to prioritize them
• Extensive experience in project management, schedule development, task allocation, and prioritization 
• Strong verbal communication skills with the ability to push ideas well through creative & innovative presentations
• Experience working with digital automation tools in inbound and outbound marketing, and sales enablement
I can lead b2b tech company growth by driving execution on key marketing functions and managing marketing strategy. My key strength is the development and inception of a digital marketing flow from scratch to help businesses find the right leads and nurture them on their customer journey from awareness.
Motivated to work with a global market, multicultural background. Passionate about technical innovations, football, 3d printing and politics. Сonsidering options with a good work-life balance.
Position: Marketing Lead | Head of Marketing
Category: Marketing
Experience: 5 years | English: upper

- Established a cohesive brand image by managing the creation of brand visual & verbal identity. 
- Built an efficient marketing department from scratch.
- Analyzed, improved & put marketing processes on track. 
- Increased site traffic from 400 to 20k with a limited budget, resulting in leads growth from exiting & new domains.
-  Organically reached 5k followers on company's LinkedIn in a year with leaded to increased engagement with potential customers and partners.
As a Marketing Lead I'm responsible for leading and overseeing the creative marketing team, ensuring the development of innovative and effective concepts that align with the business goals and objectives. What's more I'm owning company's  external & internal brands, increasing brand awareness, generating demand, conducting market research & data analysis, managing a marketing budget. Collaborating with Sales and HR departments to ensure the delivery of cohesive and high-quality output.

Now I'm to bring my passion, experience, and creativity to a new brand. Eager to create and execute strategies to build and maintain the brand's identity, improve customer engagement and loyalty.
Strong corporate culture; opportunity for career growth, mentorship, and personal development plan; creative environment; challenging tasks and exciting projects; transparent communication; no micromanagement.
Position: Marketing Lead/ Head of Marketing
Category: Marketing
Experience: 5 years | English: upper

Doubled SQLs within ~8 months with budget optimization and repurposing,  influenced ~ 2 times lowering CAC, influenced ~30% time decrease of sales cycle length with the help of full-funnel optimization and a customer-centric approach.
Summary: I'm an experienced Marketing Lead with a Sales background, with hands-on experience in marketing strategy development and implementation for b2b and b2c audiences. Focused on the “fewer leads more revenue” approach. A team player who can lead, manage, and take responsibility for results, and is also willing to participate in a bigger team. My professional status is a balance between marketing strategy, comprehensive analytics, and people management. My interest is in growth methodologies — to do less for more. Aspiring to build an international career in the fintech, paytech, crypto, and blockchain fields. 

Skills/ Tools
Marketing Strategy and Digital Marketing (Certified)
SEO and Google Search Ads (Certified)
ChatGPT for Social Selling strategy
Marketing Automation in HubSpot (Certified)
Facebook Ads and LinkedIn ads
Email marketing and email nurturing sequences
Position: Marketing Lead | Head of Marketing | CMO
Category: Marketing
Experience: 11 years | English: fluent

* Marketing departments built = 2
* Marketing functions rebuilt = 2
* Marketing and business plans developed = 20+ products
* Developed and implemented a global branding strategy with x6 growth in media coverage and ROI of 1200%.
* Rebuilt a marketing analytics system for SaaS business with CAC calibration
* Product portfolio optimized for FMCG business, 60+ items removed with a positive impact on sales
* The most innovative project of 2013 and the campaign with the highest ROI in 2011-2016 in Ferrero Ukraine
* Led the production of 8+ video commercials for TV and 20+ for online platforms
* Arranged a co-branding campaign with world music star, investing < $1000
* $XXXXXX saved after negotiations with a key partner
--> 12+ years in marketing, mainly in Tech and Consumer Goods businesses, both B2C and B2B
--> 5+ years in management positions, with teams from 1 trainee to 15 subordinates
--> 8+ years with international products, 3 of them while living abroad
-->  Recently working as a Head of Marketing Operations in the iGaming project

I can:
- build processes from scratch
- foresee what will happen tomorrow
- turn opportunities and threats into clear action plans
- admit and learn from mistakes
- handle all the draws and losses of the Ukrainian national football team
- be involved in decisions important for the whole business
- have my own responsibility zone
- be accountable for the results that can be measured
- transparency in decision-making
- to have a team with whom you can share experience (would be great)