Position: Head of Marketing and Product, CMO
Category: Marketing
Experience: 11 years | English: fluent

Successfully launched over 15 startups
Developed and executed 20+ effective go-to-market strategies across US, EU, Asia, and Africa geos
Managed 5 successful pivots
Built high-performing marketing and product teams
Successfully managed 2 post-M&A integrations
Supported 9 investments over $1 million
Launched over 10 mobile applications and 10 web products as a product manager
Managed annual marketing budgets of over $1 million
Doubled key metrics during bear/downturn trends
Created clear data and metrics structures for data-driven decision making
Developed a deep understanding of target audiences and created effective customer journey maps
Created and executed effective product and marketing strategies
Built effective cross-marketing communication using digital marketing channels such as social media marketing, organic search (SEO), paid search, blogs, email marketing, PPC, video marketing, performance marketing, affiliate marketing, partnership marketing, referral marketing, mobile marketing, programmatic marketing, emailing, crowd marketing, influencer marketing, content marketing, and community management. Also utilized traditional channels like PR, broadcast, print, and outdoor advertising such as billboards, radio, and TV placement, events, etc.
Built 5 effective referral systems
Successfully decreased customer acquisition costs (CAC) and increased customer lifetime value (LTV)
As the Head of Marketing and Product at B&B B&C, I have accumulated over 20 years of experience working across various industries such as FinTech, Blockchain, E-commerce, Gambling, OTT, and FMCG. My primary focus has been on startups and corporate entrepreneurship, working on a global level, including the US and Europe. I have proven myself to be an effective manager of remote and diverse teams.

In the field of marketing, I have expertise in Growth, Customer Journey Maps, Funnels, Metrics, Analytical Dashboards, Content Marketing, PPC, SEO, SMM, Community Management, Crowd Marketing, Affiliate Marketing, Influencer Marketing, Referral Programs, Rewarding Programs, PR, Partnerships, and Sales.

Regarding product management, I am skilled in Product Strategy and Roadmap, Product Metrics, Analytics, A/B Tests, and Customer Development.

As a manager, I have experience in Change Management, Innovations Management, Post-M&A Integration, and building high-performing teams.

It is important to note that I employ a lean startup approach and a system thinking and scientific approach to continuously test and improve, utilizing a data-driven approach. I prioritize real innovations, not just innovation theatre.
As an ambitious and experienced professional, I am eager to join an innovative and impactful global project. I have a strong desire to contribute to the creation of a useful and innovative product that serves a larger social responsibility and makes a great impact on the world. I highly value respect for all team members and believe in creating an effective system that fosters innovation, encourages collaboration, and promotes continuous improvement. I am excited to join a team that shares these values and is committed to creating real, measurable impact through meaningful work. 
I also appreciate a team that values system thinking, rational business management, and a scientific approach. I believe that by using data and evidence-based strategies, we can make informed decisions and continuously improve our products and services. I am also passionate about creating an effective system that allows us to work efficiently and productively, ultimately leading to the production of innovative and impactful solutions for our customers and the world at large.