Position: Chief Marketing Officer, Head of Marketing and PR, Head of Digital Marketing
Category: Marketing
Experience: 11 years | English: fluent

1.	Margin growth at average 5-7% (due to the new clients segmentation and expansion of new sales channels) 
2.	Brand Awareness Formation – for 30 months the brand awareness reached 75% among target audience (in comparison with former rate 30%). Also neutralization of negative image of the brand and formation of a positive one. 
3.	Growth of Client base due to the implemented Loyalty Program – sales increase at 20% 
4.	Implementation of new Strategic, PR and Tactical Planning (processes optimization, clear planning, PR campaign, KPI elaboration) 
5.	Budget Reduction at 30% due to new Marketing Tactics and Budgeting 
6.	Sales increase (due to Rebranding (with prior researches, technical tasks, co-working with creative agencies, new brand launch in 12 countries). The average check increased at 10% in retail. 
7.	Customer retention and at the rate of 85% 
8.	Increase of Sales Team motivation due to Launch of education programs for managers and elaboration of due KPIs 
9.	Implementation of Omni channel Marketing in the Company  (accompanied by digital implementation starting from website, SMM, targeting, CRM, etc.) 
10.	Building marketing teams and marketing in the companies from clean sheet of paper
Hello! I welcome everybody who may be interested in cooperation with me. 
I am an experienced marketer with proved cases in B2B, B2C, B2B2C niches. My current role in the Company is Chief Marketing Officer in a Group of Companies. I also have experience as Head of Marketing, Product and Brand Manager. I am also an experienced seller and do understand how marketing interacts with sales. 

My focus is always on the company's business purposes and their achievement. I pay much attention to client-centric approach and that's why I am always interested in trends, behaviors, changes in society and other innovations which may be helpful. I am fan of qualitative and quantitative researches as they can help in analytics and taking right decisions. My main responsibilities are described below:

	Develop strategies based on the Company’s aims and business goals 
	Short-term and long-term strategic planning for the Group of Companies (including offline and online marketing, public relations, specific events, all kinds of advertising and other promo campaigns) 
        Digital Marketing (CPC, PPC, Google Analytics, SMM, funnels, E-commerce launch, sales on marketplaces, etc) 
	Building Company’s reputation & Brand Awareness
	Full-cycle works in Product Management  
	Clients’ retaining and gaining in all Target segments 
	Development of omnichannel marketing in the company (organizing and launch of the Company’s own E-commerce, cooperation with Marketplaces in Ukraine, etc.) 
	Marketing budget planning and fulfillment 
Conducting marketing researches (set up goals, management, decision making, etc.) 
	Customer research, analyzing market situation and competitive surroundings
	Teaching and education of sales teams
	Organizing Marketing Department from null
	Development of new sales channels 
	Influence on sales, margin, clients’ base, development of new channels and growth factors

I would be happy to be useful in your project and find it useful to try new segments, products, markets and functions.