Position: UX/UI Designer
Category: Design
Experience: 4 years | English: fluent

At Thrill Digital/Astra, created research notes and user personas by carrying out secondary research for a blockchain-based healthcare product, achieving faster product development time.

Achieved better product understanding for other team members by composing a product requirements document and cutting down paperwork by 50%.

Discovered 80% of revenue channels and UX strategies for increased brand awareness and customer acquisition via good product and business understanding, generating more investments for the company by 10%.

At MyEtherWallet, performed UX research via contextual inquiries, discovering user pain points and edge cases thereby reducing churn rate by 25%.

Increased mobile app downloads by 10% by creating a referral reward system for interviewees that participated in a user interview.

Reduced customer support tickets by 5% by conducting usability tests that showed areas in the user flow that didn’t lead to a happy path.

At Grow Women Leaders, Improved the user flow of the mobile web application, achieving a 30% increase in the rate of customer acquisition.

Developed a user journey map by conducting secondary research, reducing the rate of churn by 15%.

Contributed to redesigning the landing page, reducing the bounce-off rate by 20%.

Led a team in designing a SaaS product at Paylode Services, achieving quick product development time which was a week before the project deadline.

Managed a 5-member cross-functional (product, engineering, sales, support) team and coordinated with six business partners toward the successful launch of an e-commerce platform.

Designed a B2B billing and payment product from start to finish, 2 weeks before the project deadline, achieving a faster product development time.

Created design solutions for an E-library system for universities at Paylode Services, achieving an increase in stakeholder input by over 13%.

Carried out primary research via user interviews at Clinify, increasing the percentage of users with a happy path by 50% by designing solutions for users’ pain points.

Improved the user interfaces of the various stakeholder dashboards, reducing the drop-off rate by 65%.

Created a product requirements document at Clinify, achieving better collaboration and product understanding for other team members and faster product development time.
My work experience includes a diverse range of projects and tasks, from conducting user research and creating user personas to designing interfaces for web and mobile applications. I have experience working on both short-term contracts and long-term projects and have collaborated with cross-functional teams to deliver high-quality designs in fast-paced environments. I have a strong background in conducting user research and creating user personas and journey maps, and I have a deep understanding of how to use research to inform design decisions. I am proficient in using design and prototyping tools such as Figma, Adobe, and Framer, and have experience creating high-fidelity prototypes to demonstrate design concepts. In my previous roles, I have contributed to improving user flow, reducing churn rate, and increasing customer acquisition, I have also led a team in designing a Saas product, achieving quick product development time which was a week before the project deadline. I am always looking for ways to improve my skills and stay current with the latest design trends, techniques and technologies.
I am seeking a long-term opportunity to make an impact in a forward-thinking company, by creating user-centred designs, conducting user research and collaborating with teams to drive design projects end-to-end.