Position: Marketing Manager
Category: Marketing
Experience: 2.5 years | English: upper

*Optimized CPA by cutting flat deal campaigns and moving forward to an RTB (-50% to a conversion cost);
*Almost 95% of all campaigns were running on a self-serve, bidding basis (Ad Networks);
*Signed a few contracts (IO's) with existing and new partners to ease our cooperation and settle legal and financial moments. *Passed through all stages of agreements with partners and lawyers;
*Expanded the geo pool in Ad networks in the CIS / EU / DACH / Scandinavian markets (Tested more than 25, successfully worked with up to 15 geos);
*Changed % of the overall running campaigns CIS - 70% / Other countries - 30% to CIS - 30% / Other countries - 70%;
*Came up with the idea of a high-performance landing page scenario for IGaming product.
Media buyer (Ad Networks)

- Running and optimizing Ad campaigns,
hypothesis testing, exploring, and expanding traffic coverage on new markets(20+ geos);
- Dealing with different departments
promo/affiliates/adops/product/law/analysts;
- Worked with various banner and pop Ad
formats on self-serve Advertising platforms (adult & mainstream traffic).

Ad Operations Manager

- Providing publishers and advertisers integrations
- Optimization of ongoing Ad campaigns (banner/pre-roll)
- Dealing with in-house analytical tools, TDS, 
promo platform, Jira, and uncovering fraud traffic;
- Setting and maintenance of promo tasks (banners/pre-rolls/landing pages).

Previous experience that should be helpful:

*Worked tightly with Design and HTML slicers team, set up tasks for new landing pages, banners, pre-roll videos;
*Built strong win-win relationships with PPC, affiliate, creative, product teams, and project manager;   
*Providing A/B testing on product comparison, banners, promo landing pages, new feature testing;
*Conducted short research on similar Igaming products to reveal the pros and cons of UX on each of them;
*Cooperated with the product team, discussing bonuses and promo activities, user portrait, bug reporting.

I already have a picture of how to work with budgets, digital ads, and performance marketing. I have an understanding of user's pains & gains.

So, what do I actually want?

At the time being, I feel like I'm on the crossroad, willing to change my marketing path from media buyer closer to user
experience, to gain enough skills and knowledge to become a product marketing manager in the future. I'm eager to learn more about popular analytical and BI tools as well as be able to conduct comprehensive research on new or existing products. To dive into new markets and niches. Around non-toxic and inspiring people with a common goal - to build a product you can be proud of!
Интересуют компании со своими ценностями и осознанием полезности своего продукта(-ов). Как маленькие, так и большие продуктовые компании. Где используют актуальные для времени и соответствующие рынкам инструменты и технологии.

Хочу попасть в не токсичную команду, где есть на кого равняться и перенимать полезный опыт, при этом самому быть в достаточной мере полезным. Иметь возможность осваивать новое, расширять свой инструментарий маркетолога. Понимать значение своей предстоящей и проделанной работы.

Не хочу работать с компаниями не уважающими своих подчиненных, не  несущими в себе ценность. Всякие нутры/крипты/гемблинги/и прочее не интересуют (могут быть исключения, но таких компаний можно пересчитать на пальцах одной руки).