Position: Marketing Manager
Category: Marketing
Experience: 6 years | English: fluent

- Successfully created engaging content for magazines, newsletters, brochures, and advertisements at United Bank for Africa, contributing to improved brand visibility and client engagement.

- Managed copy marketing campaigns for the bank's virtual banker, LEO, during its 4th anniversary, resulting in increased brand awareness and customer interaction.

- Developed content strategies that led to a boost in website traffic by 50% for a marketing company as a Freelance Content Writer, generating over 10,000 leads and converting 30% into high-value sales.

- Demonstrated expertise in overseeing all aspects of content development, including scripts, graphics, copy, emails, and communication briefs, delivering effective content solutions for clients across B2B, eCommerce, and B2C industries.

- As a Digital Sales Analyst at WayMaker Digital, implemented content creation strategies that contributed to a remarkable revenue increase of over 35% through lead conversion.

- Proposed innovative ideas and participated in successful pitches and business positioning, fostering valuable collaborations and partnerships for WayMaker Digital.

- Played a pivotal role as a Digital Marketing and Communications Executive at Delor Marketing by creating and driving the execution of innovative content strategies that aligned with brand, marketing, and sales objectives.

- Oversaw all B2B, eCommerce, B2C, and SEO strategies, leading to increased sales, brand visibility, and business expansion at Delor Marketing.

- Made significant contributions as a Digital Marketing Executive at Rachael International School, resulting in a 50% increase in student population through well-executed campaign activations and engaging marketing content.

- Successfully utilized social media management tools to increase website traffic and sales by over 60% at WayMaker Digital, showcasing a strong grasp of digital marketing analytics and performance optimization.
Hello, I'm Esther Omotola Ilori, a Content Development Specialist and Digital Marketer with over 6 years of experience in the dynamic world of digital marketing, social media management, and content creation. My passion for crafting engaging content and strategic marketing solutions has allowed me to make significant contributions to various organizations, enhancing their online presence and driving business growth.

With a solid background in Microbiology and a First-Class BSc degree from Babcock University, I bring a unique blend of scientific curiosity and creativity to my marketing approach. Throughout my career, I have successfully managed content strategy for diverse projects and collaborated seamlessly with social and engagement teams to ensure alignment with brand vision.

My expertise spans various aspects of digital marketing, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Management, and Email Marketing. Leveraging competitive intelligence and strategic planning, I have consistently delivered impactful content marketing campaigns that foster business retention, attract new clients, and elevate brand recognition.

As a HubSpot Certified Content Marketer and Google Ads Certified professional, I possess a comprehensive understanding of the digital landscape and have honed my skills in expectation management, relationship building, and cross-functional teamwork.

I take pride in my ability to create compelling content that resonates with target audiences across B2B, B2C, and eCommerce sectors. Whether it's crafting persuasive copy, developing multimedia content, or driving engaging social media campaigns, I strive to deliver content that leaves a lasting impression and drives meaningful results.

My commitment to excellence is matched only by my eagerness to stay updated on emerging trends and technologies in the ever-evolving world of digital marketing. I am dedicated to continuously improving and expanding my skill set, always seeking new ways to optimize content strategies and maximize online visibility.