Position: Marketing Manager, Digital Marketing Manager, Ecommerce Manager
Category: Marketing
Experience: 6 years | English: fluent

As Head of Performance Marketing, I was responsible for managing and optimizing all paid media campaigns for Jumia. Here are some of my accomplishments:

- Increased ROAS by 40%: By implementing a data-driven approach to campaign optimization and targeting  across all paid media channels.

- Diversified to new paid and organic traffic source that helped the business close H1 at 20% above traffic targets after Facebook shutdown by government.

- Improved conversion rate by 20%: Through the optimization of landing pages, ad copy, and targeting, I was able to improve our CR% and reduce our Cost per Acquisition (CPA) by 15%

As a former Head of Growth, I was responsible for driving growth and revenue for Jumia Here are some of my accomplishments:

- Increased user acquisition by 20%: By implementing a data-driven approach to user acquisition and optimizing our marketing channels, I was able to significantly increase our user base and drive growth.

- Improved user retention: Through the implementation of targeted email campaigns, personalised onboarding experiences, and customer feedback loops, I was able to improve our user retention rate by 30%.

- Increased revenue by 15%: Through the optimization of our pricing strategy, the introduction of new revenue streams, and the implementation of upsell and cross-sell campaigns, I was able to significantly increase our revenue and drive growth.

As cross-border ecommerce manager, I was responsible for managing cross-border ecommerce operations: Here are some of my accomplishments:

- Led multiple teams based in Uganda and China to grow cross-border ecommerce business that resulted in a YoY increase of 25% in Gross Merchandise Value and 60% in Gross Items Sold.

- Analyzed and developed affordable freight logistics options with multiple teams and stakeholders in Uganda and China that resulted in a 15% reduction in price to customers.

- Collaborated with multiple teams and stakeholders based in China to grow the assortment of high potential categories resulting in a 150% increase in product assortment on consignment.
I have had a variety of experiences with many different roles in marketing and ecommerce.

I have worked as an Digital Marketing Manager, Online Merchandizer, Head of Performance Marketing, Head of Growth and most recently Crossboarder eCommerce Manager at Jumia Group Africa's leading ecommerce platform JMIA (NYSE). 

I am looking to make the next step in my career by leveraging my skills and experience in marketing and ecommerce to help drive sustainable growth to your company.
I am looking for a position where I can use my marketing and ecommerce skills to make a real impact. I want to be part of a team that is dynamic, creative and has a passion for delivering innovative marketing strategies that drive results. 

If you believe that your company can offer me this opportunity then I am eager to work with your team to achieve your business objectives.

Secondly, I am looking for a company culture that is inclusive and promotes growth and learning. I believe that a collaborative work environment is key to success in any organization, and I am looking for a company that values teamwork and encourages its employees to learn and develop their skills. 

As a marketer, I am always seeking to improve my knowledge and expertise, and I am excited about the prospect of joining a company that prioritizes professional growth.

Finally, I am looking for a competitive compensation package that reflects my experience and qualifications. While compensation is not the only factor that I consider when evaluating a job offer, it is an important consideration for me.