Position: E-mail marketing manager, retention & conversion manager
Category: Marketing
Experience: 8 years | English: upper

Developed an executed digital marketing strategy from scratch for different projects, and markets (West Europe, US, Israel, Russia) in various industries through e-mail automated campaigns, Social Media and CRM marketing.

Reached the conversion results that allowed product expansion and LTV growth, through raising the brand awareness and relevance, interaction and retention of the clients.

I have strong analytical skills and data interpretation capabilities, leadership skills and a deep understanding of marketing communication tools and sales; 
The ability to identify, prioritize and formulate the most effective marketing tools to drive the results;
Excellent content management and copywriting skills (English/Russian);
Ability to conduct business communication with partners/clients and make a high-level business decisions.

Proficient with Adobe Photoshop, Illustrator, Microsoft Dynamics CRM, Office Products, GA, GTM, Mailchimp, Sendgrid, Hootsuite. Basic knowledge of Power BI, HTML.

I believe that my knowledge and acquired skills in various areas can bring long-term success to any product.
Work Experience:
E-mail marketing & retention manager - SunBurn Studio (Kyiv, gambling industry). October 2019 — January 2020
Main responsibilities: 
Develop, manage and execute email marketing campaigns that drive traffic, product awareness and relevance.
Create comprehensive and strategic retention marketing campaigns that increase loyalty and customer satisfaction.
Basic knowledge of HTML to develop and style content within the existing responsive email templates.
Database segmentation based on customer behavior and LTV.
Creation of marketing automation campaign: e-mail funnels, triggers for customers involvement and retention;
Design and A/B testing to improve content engagement and increase conversion rates.
Results analysis and reporting on e-mail campaign performance and engagement to inform future communication strategies.

Conversion marketing manager - Leverate (Israel, IT-software Manufacturing). October 2018 — September 2019
Main responsibilities: 
Planning, development and execution of email marketing strategy: running email marketing targeted campaigns based on customer segmentation, creation of triggered and automated campaigns based on customer behavior, managing email databases, managing the CRM integration with email marketing systems (Mailchimp, Sendgrid, Mautic).
Create unique targeted content for newsletters, work with design team to develop impactful marketing assets.
Work effectively with a variety of markets for different financial projects (US, Europe), B2B/B2C
Analyze and optimize the campaigns, using post-campaign metrics, continually improving the conversion rates, reporting including KPIs.
Planning, and execution of social media activity, SMM. 
Analyze competitive marketplace and industry trends, collaboration on key initiatives.
Understanding the main SEO tools, searching for the best tools to improve website position.
I`m looking for a job in IT company with a friendly team-focused environment, international markets, challenging goals and exited tasks.