Position: Digital lead | СMO | Marketing Lead
Category: Marketing
Experience: 7 years | English: upper

Education: 
- KYIV ACADEMY OF MEDIA ARTS: DIGITAL MARKETING, 2018 (4 MONTHS)
- EVO COMPANY: E-COMMERCE, 2017 (6 MONTHS)
- AGILE MANAGEMENT BY AGILEDRIVE, 2021 (3 MONTHS)
- THE ESSENCE OF NONVIOLENT COMMUNICATION BY EVA RAMBALA, 2021 (workshop)

Cases
1) Last 3 year project. Online platform of expert solutions MEREZHA.ua

Hugest campaign with the hugest result - OneMinuteConference 2020, OneMinuteConference
Effie Silver Prize, Professional Services

Results: 
Campaign Period - 1 month
Campaign Results - 10 500 registrations, with additional interactions inside product (completed diagnostics more than 2000 etc.) 
Cost per registration - 1,3$
More than 5 million target audience coverage (PR)

I supervised creation of all promo materials and media planning, budgets, support
And I supervised all marketing activities of the project during last tree years in MEREZHA project with the strict KPI achieving 

2) "Fayno market" supermarket chain rebranding

3) Prom.ua 
Supported of 300 online stores per year
regular monthly KPI been implemented, which affected the receipt of the cash prize. Won the award for the best customer retention 2017
SOFT SKILLS:
I have 8 years of experience within account, project management.
And my strong sides are communication and making complex tasks simple. 

CliftonStrengths test showed that I know how to build strong relationships that can hold a team together and make the team greater than the sum of its parts. By this test my complete unique talent is Individualization, Empathy,  Positivity, Relator, Restorative.

My skills include stakeholders management, risk management, project planning and scoping, risk mitigation, backlog prioritisation, meeting facilitation, project budgeting etc. 

I managed teams with different specializations. The size of the teams was from 3 to 15 people
Additional education :
- The essence of nonviolent communication by Eva Rambala, 2021
_____________________________________

HARD SKILLS:

I have huge experience in digital marketing.

1. I worked with e-commerce direction. Up to 300 online shops achieved their goals by marketing and UX instruments.
And I won the award for the best customer retention.
2. I worked in tree digital agencies which include retail and FMCG projects. Two of them are the leaders on Ukrainian agencies market
3. I worked with SMM for USA client
4. I led all online conference launch process few times with over-achievement of KPIs
And got Effie Silver Prize, Professional Services.

Additional education :
- Meta workshop, 2023
- Kyiv Academy of Media Arts: digital marketing, 2018 
- Evo company: e-commerce, 2017 
_____________________________________
My hugest project
PRODUCT MANAGER IN MEREZHA.ua by European Bank for Reconstruction and Development (EBRD)1. I led the multi-disciplinary team: strategists, UX/UI designers, copywriters, developers, media team and buyers, external experts for conducting project deliveries and KPIs;
2. Overseed the implementation, testing and launch of all project products according to the contract and provided by KPI.
3. Provided all project documentation for all stakeholders in English; 
4. Facilitated team and client retrospectives, sprint designs, idea storming, strategy sessions etc.;
5. Provided risk management in critical project situations, ensuring compliance with KPIs. Which helped extend the term of the contract;
6. Supervised products development and launches according to SDLC standards with CTO and development team
7. Supervised all marketing campaigns.

Additional education :
- Agile management by Agiledrive, 2021 
- Project Management Essentials in IT by RedCamp, 2022