lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: Marketing Manager | Product Manager
Category: Marketing
Experience: 5 years | English: fluent

- IT product (a platform for IT companies) launch
- Video Production Project about Ukraine to promote its brand (the biggest reach: 1 million viewers)
- Written entries for several Awards the company received
- consulted a big company in Lviv regarding internal communication  as a part of digital transformation process
- improved design process for marketing in the company
- studied marketing in Kyiv-Mohyla Business School
Working in Marketing for IT outsourcing companies since 2017.
Launched 4 social/creative projects in previous company. 
Currently working with a midsize-company brand.
Creative, not afraid of challenges.

- Inbound&Outbound Marketing in the IT company (100-1800 employees)
My work included building or being engaged in brand awareness, employer branding, social media marketing, blogging, digital placement, events, so and external communications and internal as well.
- IT product launch
Strategy, Brand Positioning and Differentiation, Marketing Materials development, content marketing, PR, made an impact in product development (from the point of usability), conducted a content for the product etc.  
- Video Production Project
Here my work was about finding an idea related to the mission of the project, conduct a scenario, find a team, implement, launch.
- Company Brand
Work with platforms, awards, managing marketing design team, and video production. 

Always open to new projects but with a bit of a critical point of view.
I am currently interested in working on a part-time or consultancy basis. 
There are 2 types of business:
- want to join a product company 
- or to work with small/medium-sized outsourcing companies. 

Eager to help companies to set up their marketing goals, strategy, and tactics.
Don't like when management expects a blind agreement with any task and approach. I am open to reasoning, rationale, and discussions.
Position: Marketing Manager Product Manager
Category: Marketing
Experience: 10 years | English: fluent


As an Account Manager, I had the opportunity to deal with many projects with an international client, which resulted in good recommendations for the agency.
I have experience in managing a group of 5-10 employees - the role of a leader allowed me to understand that my passion is to work in a thriving, dynamic team. As a manager, I had to perform many tasks in a short time, thanks to which I improved my work organization skills and learned how to work effectively under time pressure.

In 2019 I graduated from the international CIM in the field of Marketing (Digital, Strategy, Metrics). I know the latest trends in marketing. 
I am very creative at work and based on my experience I can assess which idea is worth implementing. 

As a marketing manager with over ten years of experience specializing in B2C & B2B and also as Account Manager, I’m excited to get the opportunity for self development and also to contribute to new company.
 
One of my greatest professional successes is designing a sales strategy in previous positions. The strategies turned out to be highly successful, and the financial gains exceeded the forecasts.
My previous accomplishments include:

•	Developed and led the launch of 15 new services and products, creating marketing campaigns to generate +20% in new sales.
•	Researched and analyzed market trends to identify opportunities, resulting in 20-25% revenue growth over previous years
•	Practiced cost-effective marketing strategies and improved marketing budget margins by 20-30% annually.
Position: Marketing Manager, Product Manager
Category: Marketing
Experience: 7 years | English: upper


More than 10 years of experience in Internet marketing, encompassing both B2B and B2C directions. I also have a successful track record with eCommerce projects, starting from scratch and reaching the top of the market. Additionally, I excel at managing teams of diverse specialists to achieve outstanding business results. My expertise extends to working with markets in various European countries, CIS countries, and Ukraine.
Position: Marketing Manager / Product Manager / eCom Manager / Customer Success
Category: Product Manager
Experience: 11 years | English: fluent

Talkable:
- As Customer Success, maintained 97% retention rate;
- Led the client to expand to the biggest monetary contract in Talkable 10-years operation history;
- As a Product Manager, developed a new Loyalty product and successfully launched first clients;

adidas/Reebok:
- Developed and launched a loyalty program;
- Brought Yeezys to Ukraine
4.5 years in Talkable -- a b2b SaaS martech company focused on the US market:
- Managed clients as a Senior Campaign Manager with $1.5M+ ARR (primarily US and UK);
- Switched to a Product Manager role and led the core and new product development;

8 years in adidas/Reebok Marketing.
- Led Retail Marketing team
- Managed 500k+ EUR annual budget
- Built internal microsites
Seeking a challenging position as a Product/Marketing Manager or Customer Success Manager in MarTech company to leverage my diverse skill set and drive organizational performance. Committed to implementing fresh ideas and effective tools to achieve sustainable development and success.
Position: Marketing Manager | Product Manager | User Acquisition Manager
Category: Marketing
Experience: 7 years | English: upper


I am a results-driven professional with a strong background in IT and a diverse experience spanning nearly 6 years in roles such as Project Manager, User Acquisition Manager, and Product Marketing Manager. 
I worked mostly with mobile games last years and would like to continue developing professionally in this industry.

With a deep understanding of the technology landscape and a passion for delivering exceptional products, I bring a unique blend of technical expertise and strategic marketing skills to drive successful outcomes. With a customer-centric approach and a keen eye for market trends, I am dedicated to driving product success and exceeding business goals.

SKILLS:
- collaborating with cross-functional teams including developers, designers, and analysts to enhance product features, improve user experience, and optimize user funnels;
- creating and executing marketing strategies, including budget allocation and campaign optimization, to drive user acquisition, engagement, and retention;
- managing projects, including planning, budgeting, and roadmaps creation;
- conducting marketing research, tracking trends, and utilizing data-driven insights;
- analyzing marketing results, generating reports, and presenting findings;
- calculating predicted metrics, setting KPIs;
- proficient in using advertising platforms such as Facebook, Google Ads, Unity, etc;
- managing distributed teams of up to 20 people, effectively coordinating tasks and ensuring project success;
- establishing and managing relationships with partners;
- creating technical documentation, user stories, and use cases to guide product development and ensure clarity across teams;
- familiarity with Agile, Scrum, Kanban, and Waterfall methodologies;
- overseeing product testing, including writing test cases and bug reports, and ensuring timely bug resolution;
- proficiency in project management tools like JIRA, Trello, and Asana;
- implementing process automation and workflow optimization;
- conducting user training and creating tutorials to facilitate user onboarding and adoption;
- basic knowledge of game design;
experience with marketing metrics and reporting tools such as AppsFlyer, PowerBI, and Tableau;
- understanding of App Store Optimization (ASO) principles.
- Mobile games industry
- Product company preferred
- Remote work with flexible hours
Position: Marketing Manager/Product Marketing
Category: Marketing
Experience: 1 years | English: fluent


Highly-motivated  marketing professional with extensive international experience who works in product marketing
for one of the world's leading global semiconductor corporations (IoT).

Main responsibilities:  
Providing qualified leads and schedule confirmed appointments for the marketing team to generate new business: Gained over $700k in revenue through successful email outreach over 6 months period.

Completing lists of potential customers and key contacts, write customized emails to potential customers for initiating roadmap, customer needs, and their fit with company current and future products discussions

Providing an overview of the company, its products, and services to ensure that a positive, comprehensive, and
appealing brand image is provided at all times

Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate
and brand direction while reflecting product priorities

Implementing online marketing activities including webpages updates, events planning, Social Media, webinars,
newsletters, demand generation, lead generation, etc.

Leading the planning and implementation of PR and initiatives related to the product: a significant number of technical articles and posts written, successful preparation of BU for the leading industry events, managed the series of tech webinars
Position: Marketing Manager / Product Marketing Manager
Category: Marketing
Experience: 3 years | English: fluent

• Conducted and developed the communication and promotion strategies for more than 60 Executive development programs
• Promoted Executive development programs via Google Ads (shorted the budget twice and saved the number of leads), FB Ads, E-mail marketing (raised the audience
to 60% from 4000 to 9500 subscribers, open rate raised from 1,5% avg. to 5,1% avg.)
• Worked with the Partners, Forums, and Conferences to promote the kmbs brand there (collaborated with 33 conferences during the year)
• Managed the production of videos (5 videos for 20 yrs of kmbs,4 promotional videos for educational programs, 1 interview)
• From scratch launched and organized radio kmbs with podcasts (25K minutes of listening currently), webinars (almost 2000 registrations and 800 visitors)
• Created a landing page for 3 days: http://sem.kmbs.ua/, and one more for 2 days: http://kmbs.webinar.ua.tilda.ws/ (analytics and tags launched)
- Experience of work in web production on international markets, and a year in digital marketing;
- Market analysis;
- Affiliate marketing;
- Deep interviews and Jobs-to-be-done interviews;
- Financial reports on marketing expenses;
- Traffic analytics and optimization;
- Project management (scrum/waterfall);
- Team management;
- New employees training experience;
- Hiring outsource designers and setting tasks to them;
- Marketing Strategies & Campaigns
- Project management (Scrum/Waterfall) • Content development
- Landing pages development;
- Advertising campaigns launch on Instagram, Facebook, Google Adwords, LinkedIn;

Languages:
• English - fluent
• German - A2
Professional development.
Flexible working hours.
Position: Marketing Manager / Product Marketing Manager
Category: Marketing
Experience: 3 years | English: upper

-launching of an educational subscribe model product (1300+ subscribes)
- launch and marketing company of ed-tech product in a design field (500+ students)
-implementation of short-term and long-term influence marketing companies. for example a short-term company with result +1400 followers
I am a marketer-generalist. Ukrainian, currently in Poland. I developed marketing strategies for small businesses and personal brands in a freelance form previously. I also had product launching experience as a product marketing and project manager at ed-tech projects.

Skills:
Brand and target audience analyzing;
Brand positioning, tone of voice, contact points development;
Product launching; 
Social media marketing;
Develop marketing campaigns and manage communication channels; 
Working with sales funnels;
Social Media Advertising (Meta Business Suite)
Creation of a product roadmap;
Formation of a customer journey map;
Development, implementation, and evaluation of an influence-marketing strategy;
Metrics optimization;
End-to-end production of educational and promotional activities;
Creation of outbound or inbound marketing activities (content development and optimization, advertising, managing content, etc)
ASO - basic; 
Google Analytics - basic;
I adore entrepreneurs with open minds and a modern approach to business. In my work, I prefer a data-driven approach and high-quality communication.
I have a basic understanding of SEO, Linkedin, Facebook Ads, E-mail Marketing
I don't work with russian companies or companies which hire russian employees.
Position: Marketing Manager / Product Marketing Manager
Category: Marketing
Experience: 2 years | English: fluent


My name is Olha. I've been working as a Product Marketing Manager at an IT product company. I work a lot with analytics, reports, plan activities for product development, plan budgets for advertising, etc, work closely with our product team. I have strong analytical, communication, and analyzing skills. 

I also have experience of working as a Brand Manager, where I communicated a lot, was responsible for Social Media, ads, Email campaigns, communication, cooperations and partnerships, brand strengthening and raising brand awareness. 

My English is fluent, I had been working and living in the USA for 4 months, and my German and Greek are Intermediate. Also, I had been working and living in Germany for quite a long time. So I know how to communicate with different people and feel comfortable in any environment.

I'm ready to tell you more about myself and my experience, so feel free to contact me.
Position: Marketing Manager, Product Marketing Manager
Category: Marketing
Experience: 3 years | English: upper


Have experience in both B2C and B2B segments. Was working with the EMEA and the US markets. 

Previously, have to deal with the tasks:
- launching email campaigns
- realizing of marketing researches
- managing cooperation with influencers; measure the results of advertising campaigns with them;
- writing tasks for creative writers; designers;
- competitors analyzing;
- creating posts on Quora; Facebook; Pinterest; Linkedin.
- engage new affiliate partners; help them to gain better results in promoting the products.
Not interested in betting/dating/casino/adult/micro credits verticals. I want to be a part of a passionate marketing team with having self-development opportunities
Position: Marketing Manager, Product Marketing Manager
Category: Marketing
Experience: 5 years | English: fluent


I'm project manager in marketing with 5 years of work experience. My main expertise is leading creative digital projects.

Skills and qualifications:
— organization of teams' work;
— business processes and information structuring; 
— communication with clients, partners, and contractors;
— negotiations. crisis-management;
— work with budgets, timings, and documents;
— briefing, creating technical requirements;
— problem-solving
Position: Marketing Manager/ Product Marketing Manager
Category: Marketing
Experience: 2 years | English: upper

Achievements  Marketing Manager: 
- Managed PPC campaigns from concept development to execution, collaborating with designers, copywriters, and PPC managers, resulting in a 40% decrease in customer acquisition costs.
- Analysed campaign performance, tested hypotheses, and worked with the team to improve performance to achieve business objectives
- Led the team in creating content for blogs, landing pages, emails, and other channels, increasing brand visibility and positioning 
- Conduct market research, user interviews, and competitive analysis to identify market opportunities and user needs, persona development 
- Organized the complete process of writing and releasing case studies with customers, showcasing successful implementations and strengthening the company's credibility


Achievements Product Marketing: 
- Led the development of clear and compelling product positioning and messaging, highlighting the product's unique value proposition, resulting in a 20% increase in customer engagement.
- Conducted market research, user interviews, and competitive analysis to identify market opportunities, and user needs, and build buyer and user personas.
- Worked with cross-functional teams to create customer onboarding materials and product guides. Increased 
- Conversion rate from trial to paid by 15%, Activation rate up to 30%.
- Gathered and analyzed customer feedback to understand needs, pain points, and satisfaction, informing product improvements and development.
- Implemented effective conversion rate optimization strategies across lead generation channels, increasing the overall conversion rate
2+ years of working experience in the field of marketing within a fast-changing SAAS start-up environments
 9 years of working experience in the field of enterprise customer acquisition and business risks assessment

 Strong strategic planning, organizational and communication skills
 Knowledge of key marketing principles and best practices across marketing channels
 Ready to make decisions and take responsibility for them
 Mentorship skills and experience

🦾 Practical experience in:
- Creating compelling product positioning and messaging for B2B SaaS products
- Conducting market competitor and user research
- Business strategy development
- Developing ways to increase client base and build long-term partnerships
- Analyzing campaign performance, testing hypotheses, and collaborating with the team to improve results and achieve business objectives
- Content development
- Holding business meetings and negotiations
- Process of making decisions
- Solving conflicts
- Project management

Tools: Working with such CRM tools as Hubspot, and Intercome, analytical tools such as Hotjar, SimilarWeb, Serpstat, Google Analytics, GA4, Mixpanel, Barametrics, and task-management tools such as Notion, and Asana, visual tools as Miro
Position: Marketing Manager/Product Marketing Manager
Category: Marketing
Experience: 2.5 years | English: fluent

I found unique and unusual traffic sources that improved the overall performance of the ad campaign. Worked both with regular paid traffic and partners via influence marketing.
DIGITAL MARKETING
in BLACKBOX DIGITAL AGENCY - B2.UA
SEPTEMBER 2019 – SEPTEMBER 2021
- INFLUENCER & AFFILIATE MARKETING: YOUTUBE, TELEGRAM, INSTAGRAM
- PREPARING REPORTS AND ARGUMENTATION USING GOOGLE ANALYTICS, DEVELOPER&MARKETING PLATFORMS
- ENRICHED AND MAINTAINED PROJECT DOCUMENTATION
- MEDIA PLANNING, MEDIA BUYING AND COMMUNICATIONS, TAKES RESPONSIBILITY FOR BUDGET SEGMENTATION
- ENSURES QUALITY STANDARDS, FOLLOWING MEDIA PARTNERS TO REACH KPI'S
*AMONG CLIENTS SUCH AS E-KATALOG, FREEDOM FINANCE UKRAINE, ROYAL CANIN, LUX.FM

PPC MANAGER
in PPC EXPERTS
MARCH 2021 – AUGUST 2021
- ADVISED CLIENTS ON THE QUALITY AND EFFECTIVENESS OF RUNNING A GOOGLE
ADWORDS&FACEBOOK ADS WITH AN AUDIT OF EACH INSTRUMENT USED
- BUILDS COMMUNICATION WITH CLIENTS AND PREPARING A LIST OF TASKS WITH PRIORITISATION FOR QUICK RECOVERY OR INCREASE IN SALES
- LEADS FULL PROVISION OF ADVERTISING ACCOUNTS, DEVELOPING MARKETING CAMPAIGNS, BUILDING A SHORT- AND MEDIUM-TERM STRATEGY
- MAINTAINS FULL REPORTS WITH ANALYSIS FOR FURTHER REVISIONS, FIXES AND SUGGESTIONS THAT IMPROVES ADVERTISEMENT PERFORMANCE
- A/B TESTING AND HYPOTHESIS EXAMINATION

DIGITAL MARKETING MANAGER
in REDAGE.NET
MAY 2020 – NOV 2020
- DOES MEDIA PLANNING AND COMMUNICATIONS
- CREATES AND DEVELOPS CRM SYSTEMS, ESTABLISHES KPI'S
- MEASURES QUALITY AND RESULTS BY CHANNELS (PARTNERS, PAID TRAFFIC, REFERRAL) DEVELOPING MARKETING STRATEGY AND ADVERTISEMENT CAMPAIGNS (GOOGLE ADS, YANDEX.DIRECT)
- COMMUNITY MANAGEMENT, INFLUENCE MARKETING MANAGEMENT
- LEADS TEAM IN COMMUNICATIONS
Want to be sure about my own professional growth using my knowledge about market and best practices for particular product in current market conditions.
Position: Marketing Manager | Product marketing manager | Digital marketer
Category: Marketing
Experience: 5 years | English: fluent

- I've formed a positioning of 3 products from scratch and developed a brand book for each of them. 
- I've launched brand awareness campaigns on the EU market. Total impressions were from 20M to 45M per campaign. And it led to a 2 times growth of direct & organic website traffic, and a 30% growth of paid customers. The level of brand awareness among TA was 28% after 6 months of launching communication campaigns on a new market.
- I've shortened CPL (cost per lead) by 2,4 times, and CAC (cost per acquired user) by 60% on social media.  
- I've 8 times increased brand reach on social media.The average monthly reach was 1,3M.
I'm a T-shaped marketing manager with 5+ years in the field.  Each product I promote I treat as my own therefore I do my best to reach marketing & business goals. I don't work as a freelancer so my attention will be paid only to your product. 

My core competencies are market research (industry, customers, competitors), go-to-market strategy, brand positioning and messaging, content management, SMM, digital marketing instruments (Facebook Ads, Google Ads), and data analysis.

During the last 3 years, I've been launching tech B2C products on the global market. What have I done? Just keep reading...

- Developed a structured flow of market research and analysis.  
- Carried out customer surveys to better understand the target audience and their needs
- Сreated communication strategy and clear positioning of 3 brands from scratch.
- Established the presence of brands on social media (Facebook, Instagram, Twitter, YouTube)
- Launched brand awareness campaigns on EU markets. Used these channels of communication: influencers, Google, social media, online media (PR), and online TV. 
- Set up advertising campaigns to increase the number of leads on social media. 
- Defined appropriate KPIs of marketing activities and tracked them.  
- Coordinated the creation of various marketing content: banners, landing pages, SMM posts, blog articles, press releases, video ads
- Worked with partners (agencies, freelancers, clients' product team) and in-house teams  (SEO and PPC specialists, influencer marketers, designers)
- Managed the team of brand marketers (SMM managers, copywriters, marketers): set up goals, KPIs, and tasks

If my last experience and skills seem like a perfect fit for your position, I'll share my CV with my whole career path.
I would like to get a future-proof job at an ambitious tech product company that has a goal to be the leader in a particular niche.