lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: PPC Specialist
Category: Marketing
Experience: 3 years | English: intermediate


Google ads manager

Setting up and optimizing advertising campaigns from the geos of the CIS and the USA with advertising budgets of 10k usd per month/account
Collection of keywords
campaigns maintenance, optimization, ad texts creation and a/b testing
revision of search queries

PPC - specialist
PPC agency | Clientfoundry
Builded from scratch all search campaigns for the clients : b2b, b2c, e-commerce projects.
Created consistent quality leads ow to sales department.
Position: PPC Specialist
Category: Marketing
Experience: 3 years | English: upper

- 3 years in Digital Marketing in US and EU markets mainly.
- Launching Marketing for a company from scratch
- Brand ideation and development from scratch
Hi there,
My name is Yevhenii and I am a PPC Specialist with 3 years of experience. I am an expert in Google Ads and Meta Ads. I also have experience with Linkedin advertising. 

Geo - Tier-1 Countries.

Industries - E-commerce, IT, SaaS.

I am currently looking for a company where I can work and grow for at least 5 years.

I know clearly what I want and who I see myself to be in the future - Team Lead/CMO/Head of Marketing.

At my new place of work, the following are important for me: challenges, stability, growth, team, salary.
- Take part in strategic planning
- Develop and execute the marketing plan to achieve the company's KPIs
- Take part in brand building and raising brand awareness
- Set up workflows for the profitable running of PPC campaigns in FB, Adwords, LinkedIn
- SMM campaign with unique top-quality content
Position: PPC Specialist
Category: Marketing
Experience: 11 years | English: intermediate


- I am 45 years old and have more than 10 years of experience in digital (paid advertising, analytics, etc.).
- I am actively looking for a full-time job - only remotely.

Experienced PPC specialist with extensive experience in successfully managing digital advertising campaigns on Google Ads and Facebook Ads.

I have many years of practical experience and knowledge in the field of Google Analytics and Google Tag Manager, I have achieved significant results for both B2C and B2B clients.

I have a strong background in keyword research, ad copywriting and A/B testing, which allows me to optimize campaigns and achieve significant increases in conversion rates and ROI.

Worked for many years in a variety of companies, from start-ups to established organizations. My versatility comes through in my ability to lead PPC initiatives, set up analytics systems from the ground up, and build custom dashboards for data-driven decision making.
Position: PPC Specialist
Category: Marketing
Experience: 6 years | English: fluent


I am a digital marketing strategist with an extensive background in B2B, small and medium businesses, social media marketing, account management, analyzing reporting using Google Analytics, and optimizing based on KPIs.
During my experience, I have managed and executed advertising campaigns for small and medium businesses to increase website traffic, drive conversions, increase sales on e-commerce platforms, and lead generations.
Implement multiple digital marketing and online presence methods and strategies such as multi-channel traffic generation, social media utilization, affiliate marketing, visual and contextual testing, and mastering, SEM, and usability.
Marketing Strategy
- Market Analysis
- Lead Generation
- Branding Strategy
- Social Media Management
- Social Media Strategy
- PPC
- Email Marketing
- Google Ads
- Shopify
- Google Shopping
- Google Analytics
Position: PPC Specialist
Category: Marketing
Experience: 2.5 years | English: upper

Performance based;
Achievements on various projects:
Setting up e-commerce
Setting up Server-side-tracking
Increase ROAS from 300% to 1100%
Exceeded the plan for the number of installations of the application by х1.5
I have been working in online marketing for over two years. I started my career with the top 3 agencies in Ukraine - Promodo. I got a job during the selection process from the Promodo academy courses, where 3 people out of 32 applicants were selected. After 3 months of work, I was entrusted with the Rozetka project for Meta ads with a monthly budget of over $100,000.

After that, I decided that I had enough experience to get a salary increase. That's why I moved to a Norwegian agency, where I managed to gain experience with B2B projects.

In parallel, I worked on freelance projects in my spare time after work.
Gained experience in app advertising with Google UAC, Meta ads, Tiktok Ads, Apple Search Ads, Spotify Ads.
Promoted apps in the following markets: USA, Canada.
I have a desire to grow in this direction.

Qualifications:
Launching and maintaining large e-commerce projects in Google Ads
Setting up and working with Google Analytics and Firebase web analytics systems
Launching ads for apps and optimization
Worked in the following markets: USA, Canada, Germany, Norway, Sweden, Poland, Dubai, Baltic countries, Kazakhstan and Ukraine.
Google Ads Scripting
Good knowledge of Google Tag Manager
Basic knowledge of SEO
Troubleshooting and solving performance issues
Setting up e-commerce
Setting up Server-side-tracking
Facebook SDK
Tiktok ads, Apple Search Ads, Spotify Ads, LinkedIn Ads andTwitter Ads
Media planning and reporting
Position: PPC Specialist
Category: Marketing
Experience: 8 years | English: intermediate

I am able to work with unlimited budgets.
I make a profit from advertising for Services area for 1-1.5 months.
I create banners and test them.
I set up AB testing on the site, I increase CR
I have been working with Google Ads and Google Analytics for over 8 years. I set up advertising, statistics, reporting, AB tests. I can work with Photoshop and Illustrator at an intermediate level. I worked with e-commerce projects, games and mobile applications, cryptocurrencies, services.
Position: PPC Specialist
Category: Marketing
Experience: 6 years | English: intermediate


I have experience in large Ukrainian retail companies, such as Rozetka and Prom.ua. Worked with all advertising products of Google. Big expertise in search media campaigns, Youtube.
Affiliate marketing not interested.
Position: PPC Specialist
Category: Marketing
Experience: 6 years | English: upper

Achievements:
• 500% average ROAS for projects for 2021
• worked on large international projects with advertising costs of $100,000 per month
• became a Google Partner
I'm certified PPC Specialist & Google Partner with 6-year experience in pay-per-click advertising. I manage all aspects of advertising campaigns lifecycle (set up, management, analysis). Hit a client's KPIs, look for new growth opportunities. Identify the factors that affect ad results, including a decrease of CR, an increase of CPL/CPA, low ROI. Conduct A/B tests. Automate advertising campaigns.

Advertising platforms:
• Google Ads
• UAC / Apple Search Ads
• YouTube Advertising
• Facebook Ads
• LinkedIn Ads
• TikTok Ads

Analytics:
Analyze campaign results, traffic effectiveness by sources, user behavior, and product categories. Set up analytics in Google Analytics (e-commerce, goals, filters, segments, audience). Implement Facebook pixel and events. Set up end-to-end analytics and work with call tracking software.

Tools:
• Google Ads Editor
• Google Analytics (Universal / GA4)
• Google Merchant Center
• Google My Business
• Google Tag Manager
• Google Optimizer
• Google Data Studio
• Google Big Query
• Google Sheets
• Excel
• Microsoft Clarity
• SimilarWeb
Position: PPC Specialist
Category: Marketing
Experience: 1.5 years | English: pre


I'm passionate PPC specialist. Skilled in:
- digital marketing campaigns (Adwords, Facebook, Yandex Direct, Bing)
- oversee a digital marekting strategy
- track and analyse website traffic flow and provide regular internal reports (Google Analytics, Yandex.Metrika)
- create online banner adverts and oversee pay per click (PPC) ad management
Google AdWords Certified Specialist.
Freelance projects
Position: PPC Specialist
Category: Marketing
Experience: 4 years | English: intermediate


I'm PPC specialist with over 4 years of experience.
Now I'm working at Worklio (US software company). Before I worked at UA media advertisement agency "newage." (Google Marketing Platform Partner & Google Premium Partner).
- I'm experienced in creating, managing and reporting both awareness and perfomance ad campaigns.
- Successfully completed about a hundred campaigns (with budgets below 50K$/month) on Google, Microsoft, Meta, LinkedIn, TikTok ad platforms and also in Display & Video 360.
- Also have certain experience in Google Analytics 4 and Tag Manager.
Don't offer vacancies for Affiliate Manager, SMM, Content, SEO, Analyst, Adult/Gambling/Dating/Gamedev/Crypto advertising.
Position: PPC Specialist
Category: Marketing
Experience: 2.5 years | English: upper

I am responsible and diligent in my approach to the tasks that are assigned to me.
For me, first of all, it is important to develop my professional skills, to do the work in a proper way, so that management and clients would be satisfied with the results.
iProspect
Responsibilities:
Conducting, running and planning campaigns for iProspect customers;
Media plan creation
Performance analyzing and optimization
Planning and execution of A/B test
Managing campaign’s budgets
Regular reporting
Recommendations providing for bid adjustments to optimize ROI, ROAS and ACOS
Daily, weekly, monthly KPIs tracking to identify opportunities for improvement

UAWC Agency
Responsibilities:
Сonducting of Google Ads, Meta Ads and Bing Ads campaigns
Campaigns testing and optimization, research, and keyword selection
Campaign management for multiple countries in different languages
Setting tags and triggers in GTM 
Regular reporting
Microsoft PowerPoint and Figma presentation creation
Position: PPC Specialist
Category: Marketing
Experience: 0.5 years | English: upper

- Organized a few events which allowed us to increase booksellers - Organized native advertisement in the metro which helped us to sell all tickets to the first education course - Found key mistakes in reg form on the website, which allow us to increase CTL Rate. - Managed seasonal Google advertisement of specific books which increased their sells
Last place of work I did: - Creating regular reports (Excel and PowerBI) depending on business needs; - Landing page effectiveness analysis; - Analysis of user behavior on the site, detection of errors and providing recommendations to increase CTL Rate (based on data from Google Analytics, CrazyEgg, Smartlook); - Analysis of marketing activities of specific areas / campaigns using SQL and Power BI reports; - Conducting A/B testing using Google Optimize. Previous experience: Professional portfolio covers the full range of marketing services, including but not limited to: development of marketing plans, writing releases and other texts, full stack execution POS-materials from ideas to the dissemination, PR-promotion, coordination of partnership and own events, advertising. Also I have basic SEO knowledge which allows me to control such activity.
- Annual salary review with clear condition of its increasing - Hybrid work schedule possibility (office+remote)
Position: PPC Specialist
Category: Marketing
Experience: 2.5 years | English: intermediate

Course PPC-SPECIALIST , Promodo Academy
MARCH 2019 — MAY 2019

Course "Fly off the foot" in Google UAC , BogdanTop
NOVEMBER 2021 — DECEMBER 2021


Additional Information
Certificates:
EF SET English Certificate 70/100 (C1 Advanced) 
Certificate ESOL International (2018) – B2 Upper-Intermediate
Certification of Google Video Campaigns
Certification of Google Shopping campaigns
Google Analytics Individual Qualification
Certification of Google Advertising on Search Campaign
Certification of Google Display Network campaign
Media buyer at 911dnepr.ua, Dnipro
NOVEMBER 2020 — SEPTEMBER 2022
- Creation, setup and launch of advertising campaigns Google Ads, Facebook Ads
- Analysis and optimization of advertising campaigns
- Scaling
- Creation of promotional banners
- Filling out reports

Junior Media buyer at ArbiPro, Kharkiv
JUNE 2020 — OCTOBER 2022
- Preparation of technical parts for launching advertising campaigns.
- Drawing banners on topics (nutra, crypto, finance), uniqueization, work with spy services
- Preparation of landing pages through the Keitaro tracker
- Accounts preparation
- Launching campaigns through Indigo browser and Dolphin emulator
- Control of running campaigns
- Testing hypotheses

Marketing Assistant at PrimeLab, Kharkiv
JUNE 2019 — FEBRUARY 2021
- Writing articles and cases for the site
- Creation of banners for advertising campaigns
- Maintaining social networks as Facebook, Instagram and Telegram
- Visiting of conferences and webinars
- Teaching clients a marketing tool inside the Bitrix24 CRM system
- Assistance in creating Landing pages on the Tilda.cc platform
- Collaboration with Affiliate network
Position: PPC Specialist
Category: Marketing
Experience: 1.5 years | English: intermediate

I took a project and got the following results in 6 months:
CTR - Increased by +59.08%
Conversion Rate - Increased by +156.54%
Cost per Conversion - Decreased by -60.18%
Quantity of Conversions - Increased by +179.17%
Planned, created and managed PPC campaigns across Google Ads
Facebook, Instagram & Linkedin for small and medium sized businesses and international corporations with a range of industries.
Setting up conversion tracking on all platforms.
Carried out analyses of campaign spending and prepared detailed reports on campaign performance.
Analyzed data to highlight trends and opportunities.
Prepared and optimized campaigns to maximize performance.
Analyzed competitor strategies.
Created proposals for SEM campaign strategy.
Position: PPC Specialist
Category: Marketing
Experience: 1.5 years | English: basic

Teaching.
PPC
SMM
GoogleAdWords
GoogleAnalytics
Bing Ads
Facebook Ads
Facebook Pixel
LinkedIn Ads
Google Tag Manager
Yandex Direct
Yandex Metrica
DataStudio 
Photoshop 
CorelDraw
InDesign

Work experience:
At the moment, I work as an Internet marketer in freelance, and I'm promoting my online store.

May 2018 to present "Eurospektras UAB" - PPC Manager

September 2017  –  December 2017 “Art Lemon” - PPC Specialist

June 2017 – September 2017 in the “Computer Academy Step” – Internet-marketer

Mart 2017 –June 2017 the IT company “Shopping Cart Elite”  - manager PPC. 

Also, I work on freelancing for SMM and PPC.

September 2016 – Mart 2017 in the  IT company “SeoSolution” - contextual advertising specialist (PPC- manager). November 2016 to the present “SeoEducation” - teacher of PPC.
Interesting projects; Excellent result; Career.
Position: PPC Specialist
Category: Marketing
Experience: 5 years | English: upper

Look at my portfolio.
PPC Specialist
Self Employed · Freelance
Apr 2022 - Present ·
Kyiv, Kyiv City, Ukraine

My responsibilities in the work: creating and maintaining Google Ads and Facebook Ads campaigns for clients, setting up Google Tag Manager, Google Data Studio, and Google Analytics


Middle PPC Specialist
SvitSoft · Full-time
Jul 2021 - Apr 2022 · 10 mos
Kyiv, Kyiv City, Ukraine
SvitSoft marketing agency is in the top 3% of the best Google Ads agencies in Ukraine

My responsibilities in the work: creating and maintaining Google Ads and Facebook Ads campaigns for clients, setting up Google Tag Manager, Google Data Studio, and Google Analytics


Digital Marketing Specialist, Google PPC Specialist
Астратрейд · Full-time
Mar 2021 - Jul 2021 · 5 mos
Kyiv, Kyiv City, Ukraine
The company sells building materials

My responsibilities: manage Google Ads, manage online stores, set up Google Tag Manager and Google Analytics


PPC Specialist
Self Employed · Freelance
Jun 2018 - Dec 2020 · 2 yrs 7 mos
Vinnytsya, Vinnytsya, Ukraine · Remote

My responsibilities:
Google Ads campaigns setting up
Analytics and dynamic header substitution setting up in Google Tag Manager (GTM)
Facebook Ads campaigns setting up
Remarketing campaigns setting up
Position: PPC Specialist
Category: Marketing
Experience: 7 years | English: upper


PPC Specialist with more than 7 years of experience. 
I am proactive, growth-oriented, and passionate about making an impact. 
Well versed in running and optimizing PPC campaigns on multiple ad platforms. 
Try my best to make PPC investments profitable.

My key responsibilities at all jobs:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing page optimization.

Here are the main tools I work with:
- Google Ads, DV360 
- Google Ads Editor 
- Meta Ads
- TikTok Ads 
- LinkedIn Ads 
- Microsoft Ads
- Google Analytics
- Google Tag Manager
- Hotjar
- Zapier
- Figma
- Adobe Photoshop

Here is my experience:

Senior PPC Specialist
"MagneticOne Group"
Oct 2022 - Present 
Geo: Ukraine, Europe, USA
Project: “Yaware Time Tracker” SAAS
Goals: Leads, Installations, Purchases
KPIs: CPL, CPI, CAC, CLTV

Senior PPC Specialist
"GoITeens"  IT Academy for teens and kids
Jul 2022 - Present 
Geo: Ukraine, Europe
Project: “GoITeens” EdTech
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV, ROMI

Senior PPC Specialist
"It Dev Group"
Jul 2021 - Oct 2022 
Geo: USA
Projects: Solar Panel Installation, Home Services, Moving Services 
Goal: Leads
KPIs: CPC, CPM, CPL

Senior PPC Specialist
"Program-Ace"
Oct 2020 - Jun 2021 
Geo: USA
Project: “Game-Ace” Game Development Company
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV

Senior PPC Specialist
"WOLF"
Mar 2020 - Mar 2021 
Geo: Ukraine
Project: "Wolf" the Largest Network of Printing Houses
Goal: Purchases
KPI: ROAS

PPC Specialist
"Seadora"
Aug 2019 - Mar 2020 
Geo: Ukraine
Project: “Seadora” Ocean Fish Delively
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV, ROAS

PPC Specialist
"BSG"
Jan 2019 - Jul 2019 
Geo: Ukraine, Europe
Project: “BSG” Global Communication Platform
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV, ROAS, ROMI

PPC Specialist
"Devellar"
Mar 2018 - Jan 2019
Geo: USA, UK
Projects: Resume Writing Services, Essay Writing Services
Goal: Purchases
KPIs: CAC, CLTV, ROAS
Position: PPC Specialist
Category: Marketing
Experience: 7 years | English: upper

Hello, I'm Maryna, a digital marketing specialist with 7 years of professional experience with:
Launching and optimizing various PPC campaigns.
Communicating with developers, designers, and business owners.
Working with business, marketing, and strategy to define and promote a product strategy.
I pay attention to every aspect of my work! 
If you require any further information, feel free to contact me.
Responsibilities
Account management of different PPC platforms like Google Ads, Facebook, Instagram, LinkedIn, Bing, Capterra, Outbrain, Quora Ads, and others with the goal of meeting planned KPIs. 
Maintenance and monitoring of keyword bids, daily and monthly budget caps for the account, impression share, quality score, and other key account metrics.
In accordance with the goals, providing recommendations and executing strategies for keyword opportunities, campaign structuring, targeting, display network, and other aspects of paid search.
Managing and maintaining social media ad campaigns.
Supporting the creation of new paid search campaigns, ad groups, and accounts, as well as new paid search marketing initiatives.
On-page SEO landing page optimization.
Finding new keyword opportunities for the projects.
Work with content — audit, optimization, and setting technical specifications for copywriters.
Supply of technical specifications and control of the execution of processes by content, and links.
Participating in the creation and optimization of landing pages, as well as A/B testing.
Analyzing the backlink profiles of competitors.	
Creating and implementing guest post content and activities.
Making weekly and monthly reports for all major metrics, tracking goals, revenue, and other paid search initiatives.
Discovering trends and developments in the search engine and PPC industries.
Expertise with industry tools, e.g. Google Analytics, Google Tag Manager, Ahrefs/SemRush, Craftly/Jasper, Canva/Figma, WordPress, PageCloud, Hotjar, etc.
Working with the EU and US markets.
Position: PPC Specialist
Category: Marketing
Experience: 11 years | English: fluent


Result-focused digital marketing manager with 11+ years of experience in a digital and e-commerce marketing. A thorough understanding of SEM, content marketing, customer engagement. Proven ability to drive leads and increase brand awareness.
Position: PPC Specialist
Category: Marketing
Experience: 2 years | English: upper

• Basic Web Design course certificate; 
• Google Ads search certificate; 
• Google Ads Video certificate;
• Google Shopping ads certificate;
• Google Ads Display certificate;
• Basic Google Analytics certificate.
September 2021 – March 2022
Svitsoft
PPC Specialist
•	creation, maintenance and optimization of advertising campaigns in Google Ads and Facebook Ads;
•	setting up remarketing;
•	preparation of reports on the effectiveness of advertising campaigns in Data Studio;
•	setting up analytics through Google Tag Manager and Google Analytics.
May 2021 – September 2021
Storm Media
PPC specialist
•	creation, maintenance and optimization of advertising campaigns in Google Ads and Facebook Ads;
•	setting up remarketing;
•	preparation of reports on the effectiveness of advertising campaigns;
•	setting up analytics through Google Tag Manager and Google Analytics.
June 2020 – March 2021
Alterra Group
Assistant of Marketer
•  targeting ad campaigns on Google Ads;
•  work with Tilda; 
•  prepare visuals for  Google Ads, Facebook, Linkedin, Instagram;
•  create content for social media monthly.
November 2019 – April 2020
MMT Digital Agency
Junior PPC
•  targeting ad campaigns on Google Ads;
• work with task managers (Trello);
•  obtaining a Google Ads certification.
I would like to find a job where i can develop as a PPC specialist
Position: PPC Specialist
Category: Marketing
Experience: 5 years | English: intermediate


•	Setting up, managing and optimization advertising campaigns on Google Ads, Facebook Ads, DV360.
•	Work experience with Google Analytics.
•	Experience with Google Tag Manager.
•	Creating reports on Google Data Studio.
•	Certified Specialist Google Ads.
•	Certified Specialist Google Analytics.
•	Managing and training a team of PPC specialists.
•	Work experience with Binom, Peerclick tracker.
•	Work experience browser antidetect.
•	Work experience with push traffic.
•	Independent work experience on Dating, Gambling.
Position: PPC Specialist
Category: Marketing
Experience: 3 years | English: pre


- Set up, launch and optimize pay-per-click marketing campaigns (Google Ads, Facebook/Instagram, Bing Ads)
- Set up goals/events (GA, GTM)
- Develop marketing strategies
- Research keywords and potential targeting options
- Monitor budget and adjust bids
- Produce reports for management (Google Data Studio)
- Test the effectiveness of different settings, landing pages, etc
- Analyze campaigns performance and propose optimization actions
- Day-to-day management
- On-page SEO