Position: Head of Marketing / COO (in digital agency)
Category: Marketing
Experience: 11 years | English: fluent

You might have heard about Borjomi mineral water. At the beginning of 2000’s it was a brand with a great legacy however very much spoiled market position because of fake and counterfeight. As the first ever Borjomi brand manager I have reconciled and united around the mutual goal all independent distributors, introduced my brand into many retail chains and protected it against rummors and PR attacks. The market share has nearly doubled over my three year mission. Many solutions still used by the brand now (after 15+ years) are the heritage from that mission.
In 2006 Nemiroff was one of the strong vodka manufacturers in Ukraine, a leader at home market but hardly recognizable name abroad, with few export sales in Europe and Middle East markets. As a Export manager I have focused major efforts and resources onto 5 key markets in the region. My challenge was to introduce the brand to the nation-wide markets – supermarkets and liquor stores, outside the “ethnic shop” reservation. That has been done in Poland, then successfully repeated in Israel, Germany, Greece and UK, resulting multiple time growth of sales.
Twelve years ago I joined the startup founded by few Belgian academic guys, the digital research and opinion polling bureau iVOX Ukraine. My aim was creating the customer base and revenue from scratch. That I’ve started to do energetically, processing prospect by prospect, including my personal connections and cold links. After six years with iVOX I left it as an established profitable firm with a strong team of loyal employees and over 60 recurring clients, mainly international companies.
In 2016 I was invited to run a venture Ketchup Loyalty Marketing, the consulting and outsourcing digital marketing agency in Ukraine. It was a startup within an established company and my role has been to start Ukrainian operations from scratch, organize and coordinate an international team. We have quite succeeded! It became the established independent company with over one million Euro annual revenue by 2021. I’m also proud of the capable and well motivated team of 20 employees, from call center operators to big data analysts and software developers that I employed and managed.
2022-until now: Software development and IT consulting company with global reach, focusing on the USA and DACH countries.
I build marketing operations, strategy and processes from scratch. Strategizing and implementing the first-ever ad campaigns, conceptual content, brand-new websites etc.
I deliver rapid double-digit growth of brand awareness and MQL metrics, quarter on quarter.
2016 - 2022: loyalty program design, implementation and campaign running (mobile, email etc). Growing proprietary SAAS products. B2B marketing of the agency and SAAS (Ukraine, Russia, Turkey, Central Europe).
2010-2021: complex marketing management for retail chain (non-food).
2010-2016: design and supervision of the marketing research projects for FMCG, consumer services, financial retail etc. UX testing and research. Developing a proprietary SAAS product. Successful growth of the huge online community (research panel 110K+ members) based on email marketing.
2003-2008: FMCG brand management and export market development, in top Ukrainian companies.
Software tools: Google Analytics (GA4), Google Ads, Tilda, Shopify, Facebook Ad Manager, SugarCRM, Bitrix24, LinkedIn Sales Navigator, HubSpot, RetailCRM, PhantomBuster, MS Office, Google Workspace, Jira, Asana, MS Project, FeatureMap, Creatio Studio, Bizagi BPM.
I'd like to design, implement and manage marketing technology (IT) and marketing business processes, with my responsibility for marketing and business KPIs of the company.