Position: Senior SEO Lead - Head of SEO
Category: SEO
Experience: 11 years | English: fluent

Official Speaker on Kyiv iGaming Affiliate Conference, World Affiliate Show 2021 & ZM CONF 4

• Creation of comprehensive SOP for building, control, and management of PBN (over 110 pages)
on 2 languages
Greetings everyone. I’ve been working as a Senior SEO/SEM Team Lead and have been promoting websites since 2012 all over the world. I mainly worked in America, Canada, Australia, New-Zeland, Israel, Asia and Europe markets. 

Expert in the following niches
• Telemedicine 
• Gambling & Crypto
• E-commerce
• Local Business
• Saas & Cyber Security

1) Strong skill in On & Off-site optimization. In-depth knowledge in Speed, Mobile, Architecture, Quality Analysis, E-A-T, YMYL, Internal links, Content, GMB, and other factors to improve SEO rankings.
2) Management and control of tasks for developers, copywriters, designers, and junior SEO/PPC specialists.
3) Creating and managing tons of affiliate (PBN) sites
4) Creating SOPs for quick and effective launching and scaling of internal SEO and marketing processes
5) Working with Keitaro, binom (advertising of applications, gambling)
Setting up paid search ADs (Yandex Direct & Google Adwords), FB/Instagram
Basic knowledge of: 
HTML, CSS
Familiar with CMS: 
Joomla, WordPress, Opencart, Bitrix, Magento, Shopify
Work on a daily basis:
Ahrefs, Semrush, Majestic, Netpeak software, Majestic, Screaming Frog, Key Collector, Zebroid, Surfer SEO, A-parser, Scrapebox
Zoho, Jira, ClickUp, Slack
AI tools - Jasper, Chat GPT, Lensa
6) Soft skills for achieving results in difficult times and high-competitive niches with the leading team of over 10 people 
7) Performing big data with GDS report
WORK EXPERIENCE - Latest projects
4/2022 - 10/22 Riga, Latvia
RevPanda - SEO Lead
-Build and maintain SEO strategies in RO, LV, and DK zones for affiliate sites
-Produced weekly & monthly reports on both technical SEO improvements and KW reports
On-Page SEO
-Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
-Optimizing pages for Featured Snippets supporting structured data and other SEO best practices to qualify for instant answers or PAA.
-Ensuring proper SEO best practices and formatting for all pages. This includes: H1, Headers, SEO Title, Meta Description and varied anchor text of outgoing/incoming internal links.
-Running Link-building campaign. Includes outreach posts, crowd, tier2, citations, directories, profiles etc

05/2020 – 05/2022 – United States
SEO Team Lead - Growth Foundry
• Participated in the creation of a universal SEO platform, based on AI, that can create and generate big technical audits (more than 200 points and 18 sections), and upload specialized GDS reports on request.
• Creating and implementing onsite and offsite SEO strategies for big telemedicine sites (over 14M traffic per month)
• Promoted over 50 Local businesses (lawyers in New York + used RV sales, Local United Plumbers)
• GMB A-Z (Audit, content plan, creating posts, promoting geogrids)  Keyword research and analysis, clustering, tracking  Managing SEO Team
• Client Reporting
• Competitor Analysis and Market Research 

1/2020 – 9/2021
SEO Team Lead - NDA - PL, LV, DE, UK, CIS markets
Develop and lead the integration of the product from Europe Tier1
Creation of comprehensive SOP for building, control, and management of PBN (over 110 pages)
Building PBN network (Portal on 3 languages over 200 pages + 30+ mini pbn's)
Building a team of 11 people from scratch
Growing organic volume and conversions through market research and technical improvements
Perform keyword research to optimize existing content and uncover new opportunities
Building and prioritizing technical, link building, and content SEO roadmaps
Connecting new Affiliate partners, setup MAP. 
See more great projects on Linkedin or my CV.