Position: CMO
Category: Marketing
Experience: 11 years | English: upper

As the last: joining edutech startup from the day one the content and community-building strategies were developed and implemented. 

As a result, more than 300 basic learning videos (more than 10h in total) were created during the first 2-3 months to attract early birds for the app. 
According to the product marketing strategy and further promo and advertising campaigns an organic acquisition channel was reveals and successfully integrated. 
During the year the app received more than 30k users and more than 800 videos were created by early birds where more than 200 persons are decision makers/influencers in their communities. 

Such results were achieved organically and with minimal marketing budgets.
More than 10 years of creating strategic and full-cycle marketing campaigns for startups and other businesses.

The last three:
1. CMO, COO
An all-in-one collaboration app (SaaS. Web, iOS. b2b/b2b2c, b2c)
Was responsible for 
- building marketing team
- onboarding team members
- taking part in product hypothesis and business strategies development
- building business and operational processes
- market research
- target audience selection, ideal customer profile elaboration
- creating marketing strategy, marketing roadmap
- implementation processes
- contractors selection

As a result:
- customer relations structure, user flow, email marketing strategy were built
- target audience description and ICP were created
- marketing team was building
- review and elaboration of analytic events were held (Mixpanel integration error was found (up to 35%), solutions were created, the tasks for problem-solving were set up and executed)
- business bottle-necks were found and mechanics of solutions were created
- business operations processes and team initiatives were created
- marketing strategy was created
- mechanics of marketing interaction with other departments (sales, development)

2. Chief Creative Officer, CMO
A platform with asynchronous video discussions. (EdTech. iOS. b2c)
Joining startup from the day one, was responsible for: 
- building marketing team, onboarding team members
- market research
- target audience selection
- taking part in product hypothesis and strategies development - taking part in founders board and making business decisions
- creating marketing strategies  - finding new channels for user acquisition
- marketing roadmap and promo campaigns
- implementation processes
- finding ways of marketing budget optimization
- contractors selection

As a result:
- target audience description and ICP were created
- budget optimization of content production
- more than 300 videos with contractors (more than 10h in total) were created for the app during the first 3 months 
- strategy of organic acquisition channel was created and integrated (more than 800 videos from early birds were created during several months)
 - marketing strategy was created  
- promo channels were selected/community was building 
- analytic marketing dashboards were created 
- influence campaign was implemented (USA)

3. Digital Creative Strategist  
A privately owned vertically integrated agricultural group (FMCG. b2c/b2b)