lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: Product Marketing Manager
Category: Marketing
Experience: 11 years | English: upper

In my recent job as Product & Growth Manager at Hacken (Web3 cybersecurity company):
- Developed and launched a comprehensive marketing campaign that increased leads by 300% in Q2.
- Developed and implemented a website UX strategy that increased website conversions by 400%.
- Implemented a monthly competition landscape dashboard "The Radar". It combines programmatic data scrapping and manual research to provide stakeholders with actual data and prove GTM strategy.
- Created a marketing analytics dashboard that combines sales data from CRM with marketing data from GA4, using Power BI and Big Query.
- Developed co-marketing strategy and increased Twitter following by 30% in Q2 through regular AMA sessions.

Actively contributed to the following work groups:
- Branding and design (Customer interviews, market research, journey mapping, messaging);
- SEO and content (topic research, interviews)
- PPC (semantic research, managed team)
- Business development and event marketing (co-marketing)
With 16 years of experience, I have progressed from a marketer at a local retailer to holding top positions in digital agencies. In 2013, I co-founded an e-commerce project that achieved break-even in just 4 months. 

In the last 8 years, my expertise has been in product and growth marketing, with successful launch from scratch to ventures like Studentshare, Approval Studio, and Talenteria. 

In my recent job, I set up the B2B marketing process for Hacken - a Web3 security company. Which includes CRM and marketing analytics to track ROI, successful inbound campaigns to increase leads, and profitable co-marketing initiatives.

I stand out in comprehensive investigation, creative vision, and effective cross-functional communication.

For more details, please watch my CV.
Position: Product/Marketing Manager
Category: Product Manager
Experience: 11 years | English: fluent


I have 12 years of experience in marketing with a Master’s degree with two diplomas from Kyiv National Economic University and Chartered Institute of Marketing in London. Lately, I’ve gained a Product Leader Certificate from Product School in San Francisco, and I would like to continue applying my PM knowledge alongside my strong background in marketing and research.

My work path has been going through international companies such as Danone, PepsiCo, Amway Europe, Herbalife Nutrition. Mostly, I've been working with the US and Europe as a Brand/Marketing manager developing brands and products. 

Currently, I'm a product manager at Corefy.com, developing a SAAS MVP, going through all the stages – marketing research, product strategy, IDC, UX design to apply all my knowledge gained at Product School.
I’ve gained a PM certificate from Product School in San Francisco, so I would like to continue applying my PM knowledge alongside my strong background in marketing and research. I'm eager to succeed in a Product manager's role in a multinational company with bold and challenging projects. I'm open to constant learning in a rapidly changing hi-tech environment. I like challenges and always take them as opportunities to improve.
Position: Product Marketing Manager / Brand Manager
Category: Marketing
Experience: 4 years | English: intermediate


Product Marketing Manager (IT, Web)

Experience in a product marketing role:
- Development and introduction of products to the Eastern Europe market (the full funnel);
- Product development planning (vision / roadmap / marketing);
- Analysis of metrics (conversions, wiretapping calls, competitor market, marketplaces) to improve the product;
- Maintaining and developing products at all stages PLC;
- Construction of product analytics to implement changes in the product;
- Forming a database of the history of developing products, using backlog;
- Writing and optimizing product sales scripts;
- Creation of marketing initiatives aimed at improving KPI products (CR, redemption, approval, traffic);
- Experience working with designers, copywriters, web-developers, SEO, writing technical tasks, tracking and monitoring their implementation;
- Understanding of UI/UX.

Previous 5+ years of experience in marketing/brand marketing role in offline building company and as SMM and Google ads spesialist.
Company focused on results with clear goals and people-focused culture.
Position: Product Marketing Manager, Business Analyst
Category: Business Analyst
Experience: 6 years | English: fluent

Established a product-market fit and built a go-to-market strategy for a number of early-stage startups in the EU and the US.
Market and Competitive Intelligence
Customer Development and UX Research 
Product Messaging and Positioning
AARRR Funnel Optimisation
Content Marketing
Lean Startup and Design Thinking
Cross-functional Collaboration

T-shaped and seasoned Product Marketer with 6+ years of experience in developing products from conception to launch in a fast-paced environment of start-ups and scale-ups on US and EU markets: SaaS and 2-sided marketplaces.
Data-oriented self-starter who specialises in customer discovery and research, and go-to-market strategy.

 Acting as a user advocate, discovering and validating user needs and pains, I'm passionate about running experiments to meet business needs and balance up unit economics.  

Master of Science in Marketing Management, 10 years in Marketing, 5 years in Product Marketing, <1 year in Product Management
Looking to switch from Product Marketing to UX Research role focusing on finding insights for growth, ideally in sharing economy, travel or lifestyle start-ups.
Position: Product Marketing Manager, CMO
Category: Marketing
Experience: 5 years | English: upper


Product Marketing Manager — Interkassa 
- Developed strategy and managed market communications that drove product demand.
- Managed product development lifecycle from conception to release.
- Communicated value and position to the sales team and developed tools to support the selling process.
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Supported marketing programs and campaigns with content and messaging to drive demand.

Advisor — VR HUB 
- Created customer profiles by answering questions and providing tailored experiences based on interests and agendas.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Optimized social media channels and web pages to improve SEO and usability.
- Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
- Conferred with customers about concerns with products or services to resolve problems and drive sales.

Digital Specialist — Invo Digital
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Developed campaigns and specific marketing strategies for clients.
- Tracked key metrics and developed spreadsheets and data models.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Identified appropriate marketing channels and target customers for campaigns.
 
Project Coordinator — Smart Me
- Transitioned projects from estimation and pre-construction phase to well-defined project execution plan.
- Planned and arranged meetings with external organizations and individuals, enabling all parties to meet and discuss project progress.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Looking for a job in Igaming, IT, payments.
Position: Product Marketing Manager/ CMO
Category: Marketing
Experience: 5 years | English: upper


Experienced and dedicated marketer, skilled in organization and planning of growth. 

Digital Marketing Skills:

- Digital marketing strategy
- Paid Search (SEM/PPC)
- Paid Social (Facebook & Instagram Ads)
- Display and Video

Platforms/Tools:  Google Ads (aka AdWords), Google Display Network (GDN) & YouTube, PLAs (Shopping Campaigns), Yandex Direct, Facebook Ads, LinkedIn, Twitter

Web Analytics:
- Measurement implementation
- Data analysis; actionable insights and optimization recommendations
- Data reporting and visualization

Platforms/Tools: Google Analytics, Google Tag Manager; Yandex Metrika, FB Pixel, Amplitude

Also i can make a prototype in Axure or Moqups (pretty bad, but understandable where buttons should be), my designing skills are limited to simple UX based on CJM/Users. I like to analyze data, optimize and work with business processes, manage team and help companies grow.

Tools: Google Data Studio, Miro (my fav), Canva, Moqups, Google Sheets (2nd place)

Understanding of SEO (can wright a roadmap and provide audit, but its not my specialty) and PR

Areas and Countries: Real Estate (Cyprus, Ukraine, Russia, Italy), E-commerce -
Healthcare, Metals (USA, Ukraine, Europe), Home improvements and Design (Ukraine),
Tech Startup (USA, World), Info-business (USA, Russia) and few shady (grey area) in all
of a Europe
Decentralized Finance startup (Crypto/Blockchain)
B2B - export, SaaS
Position: Product Marketing Manager / Customer Experience Manager
Category: Marketing
Experience: 5 years | English: upper

Created "customer experience and success" department in the business together with world class Customer Experience Expert - Scarlet Jeffers. Our main goal was to become voice of the customer in the business. 

Integrated customers' health metrics into customers' usage and retention stats for complete analysis of customer base in order to drive retention.

Designed and implemented complete feedback management strategy for SaaS product Including web, mobile, desktop. It means creations of the touch points, reporting, performance monitoring. 

Completed the project on persona creation for one online gambling brand. This took me 2 months of interviews and data categorisation. In the end  VPC was created and implemented by brand in order to launch in a new market. 

"Design thinking" methodology that I worked with 6 months in a row revealed my passion about core customer needs understanding. Project helped business to start transition to customer centricity.  Personally was responsible for "customer centricity" workshops for teams.
Have more than 5 years of experience in Marketing, Product marketing and Customer Experience in SaaS B2C business. Online protection and security niche.
Last 2.5 years working more with customer experience and feedback management, customers health metrics and retention. 
 
On a recent position of customer experience and success expert: 
- created and implemented strategy for customers' health metrics and feedback management
- designed and implemented feedback gathering flow with all touch points cross the channels ( mobile, desktop, Web) 
- consolidated customers' usage stats with health metrics 
- integrated 3-d party feedback gathering tools into in-house infrastructure  order to sync data with internal CRM
- provided business with insight and feedback around main product hypothesis  with the help of interviews and surveys 
- monitored and analysed software daily usage in order to define main pain points for customers 
- built complete journey map which helped to prioritize next product changes

Also have experience working in cross functional Design Thinking RnD team as Marketing expert:
- conducted more than 100 deep-dive interviews 
- created and validated map of main Mac users pains
- conducted different type of surveys and tests including MaxDiff and kano model research
- created personas and value proposition canvas based on findings
I'm definitely "people oriented person" and eager to define people needs, jobs,  pains and try to solve them. I believe in numbers and metrics, I think even emotions can be measured. I find interesting customer development process and believe that customer experience can be differentiator along with unique technology. I hope to join the team that believes and not pretend.
Position: Product Marketing Manager / Digital Marketing Manager
Category: Marketing
Experience: 3 years | English: fluent


2+ years of experience as a Marketing Manager

- Traffic aquisition, maintenance and conversion optimization of ad campaigns (DV360, CM360);
- Ideas generation and management of assets creation process (together with designer team/copywriters/web developers);
- Conducting A/B/multivariable testing.

1+ years of experience as a Marketing Analyst

- Assessing campaigns' results;
- Weekly/monthly performance reporting;
- Tableau, Looker Studio dashboards creation.
Position: Product Marketing Manager, Digital Marketing Manager, Marketing Lead
Category: Marketing
Experience: 5 years | English: upper

- New websites creation from scratch
- SEO implementation
- Creation of the creative space (finding sponsors, residents etc)
I'm a Digital Marketing Specialist with more than 5 years of marketing experience in B2B and B2C spheres including IT.

Current working place: e-commerce marketplace.

Key Expertise:
- digital strategy
- content marketing & SEO
- lead generation
- SMM
- promotions on website

Some hands-on experience (my own and with my team):
- Quora (becoming TOP writer in different topics, answers' featuring in 500k+ people's Quora Digests)
- Medium (my article featuring on Medium trending stories on the main page, getting 120k+ article views)
- Facebook (rising to 40K page followers, creating a niche group that grows organically and now has 2,3k+ members, creating niche viral content (special project for a national news agency for Victory Day)
- Blog (content strategy development taking SEO aspect to consideration)
- Content (content development and distribution, linkbuilding)
- Events (held my own paid niche event with 600+ attendants)
About me:
Creative thinker. Good team player. Looking for new interesting challenges. I'm willing to join a team of young, open-minded creative marketers in a progressive IT company or find an interesting remote project to join.
Position: Product Marketing Manager | Digital Marketing Manager | Marketing Team Lead
Category: Marketing
Experience: 6 years | English: upper

I successfully developed an SLA and established the holistic lead generation and sales processes.
I’ve attracted nearly $1.7M investments through digital channels during ICO.
As a SEO I’ve reached a huge organic traffic growth: 84% for Brazilian, 25% for Polish and 52% for Russian website versions.
I've reached a 3,87% conversion rate of landing pages and a 4.23% rate for another one as a Digital Marketer.
I have excellent skills in market research and competitive analysis with experience in the US and EU. Expertise in value proposition development and testing using digital channels and different product platforms.
My first work experience brought me strong website analytics skills in addition to A/B-testing of landing pages and technical optimization skills.

Now I aimed at Customer Journey Maps creating, Automated Workflows, and Digital Prototypes development. As well as management of the different types of content contributors and technical professionals to develop and bring an MVP or the Great Experience to users.
Product company and work on a product, regardless of the stage of its life cycle.
I love to work in a team and consider this to be my strong point. All my life, before the pandemic, I worked from the office - but now I prefer to work remotely and have the necessary organisational skills to maintain efficient processes.
Position: Product Marketing Manager/Digital Marketing Specialist
Category: Marketing
Experience: 2.5 years | English: fluent

Scaling performance campaigns for a family of apps achieved 4x volume increase on Facebook, and +26% volume increase on Google Ads keeping positive ROMI.
Optimising performance campaigns for value achieved 3.5x ROAS.
Initiated and conducted user survey with minimum budget to get user insights and validate a set of hypothesis.
Developed user journey map with triggers and messages to eliminate churn between steps.
Completed "Product Marketing Pro" course at Projector with top result.
Digital Marketing Specialist with hands-on experience with mobile apps. Managed product promotion from market research, soft launch to further growth. Well-versed in top acquisition channels including Facebook/Instagram Ads, Google Ads, Twitter Ads. Strong interest in product marketing and analytics. Closely cooperate with product manager and developers. Take ownership of every product/project I work with, and full responsibility for decisions and actions. Focus on user needs and value they get from a product. Ability to zoom in and zoom out. Background in project management and communications.
Position: Product Marketing Manager, Digital Marketing, User Acquisition Manager
Category: Marketing
Experience: 3 years | English: intermediate

• Implementation of a go-to-market strategy for the new product.
• Setting up detailed analytics for each step of the funnel and, as a result, CR had increased by 26%.
• Launching step-by-step automated email chains, that increased the count of registration by 32% in comparison with the previous period.
• Investigating new traffic sources, performance of which had led to a positive ROI.
Responsibility:
• Competitors & market research ;
• Analysis and optimization of funnel efficiency
• Analytics setup (GA, GTM, Hotjar,);
• Evaluating new channels: test launches and results analysis;
• Marketing strategy development & execution;
• Collaboration with the product team to implement hypotheses for testing; 
• Full-cycle email marketing setup.
• Launch and analysis of A/B tests;
• I am inspired by finding opportunities for growth through deeper dive into the data.
• Professional growth.
Position: Product/Marketing Manager (FMCG background)
Category: Marketing
Experience: 11 years | English: fluent

Sustainable marketing strategy development and execution to deliver P&L targets with profitable growth, effective team management:

- Profitable growth of business/brands/ value ahead the market, market share growth
- Improved ROI via using efficient marketing & media mix (ATL, BTL, Digital)
- Built strong cross-functional connections to maximize business and team efficiency
- Strong team management and development (growing subordinates from junior to senior roles, efficient use of team resources to deliver targets)
- Leaded and managed complex cross-functional & cross-country projects from Idea to Execution
- Developed category/brands' strategy based on  deep-dive analysis : sales, competition, markets, consumer e.t.c.
10+ years of broad marketing experience with deep business understanding in TOP-FMCG companies (PepsiCo, Nestle, Uniliver, AB InBev)

Main areas of responsibilities: Long- and short-term marketing strategy development and execution, identifying business opportunities , market & consumer white spaces to deliver P&L targets with profitable growth, effective team management. 

PERSONAL STRENGTHS: 

•	Broad marketing experience (food & non-food categories, global & local brands);
•	Deep business understanding with advanced P&L management skills;
•	Proactively lead, support and encourage others to achieve outstanding results;
•	Authentic leadership;
•	Relationship & team builder;
•	Deliver exceptional results and resilient under pressure

Currently consider switching from Senior Role in FMCG Marketing to new role in IT sector.
Position: Product Marketing Manager / Growth manager
Category: Marketing
Experience: 11 years | English: fluent


I am a digital marketing specialist / product manager with 10+ years of experience. 
 
 I worked with companies that specialize in fintech/crypto, Edu, and travel products.
 
 My main skills:
 
 - Team management. 
 I created and managed a team of 30+ marketing specialists (PPC, SMM, SEO, ASO, Email marketing + Retention, Reputation Management, Content production, and Analytics departments). 
 
 - Digital strategy development. 
 I can cooperate with product owners and transform their business goals into a full-circle marketing strategy.
 
 - Conversion improvement.
 I launched 20+ websites and managed the conversion improvement for each page by running AB-tests (Google Optimize, Usability Hub tools). 
 
 - Product development.
 I took part in product development by analyzing audience behavior, the funnel, and product analytics. My communication and cooperation with other departments (development, support, sales) helped improve our products and increase revenue. 
 
 - Analytics.
 I managed marketing and product analytics setup for my projects (Google Analytics, Amplitude).
Position: Product Marketing Manager/Growth Manager
Category: Marketing
Experience: 5 years | English: upper

B2C Mobile app: MAU from 1.9M to 4.3M; 7D activation from 11,4% to 33%; decrease CPA for acquisition x1.6, retention x2; app uninstall -10%

B2B SaaS (HelpDesk): trial-to-paid X2.5; ARR +68%; avg. CAC  -29%, building team with 7 mates.

B2C SaaS (Entertaiment) : tune delivery solution +30%; re-build on-boarding in web and mobile - up activation and engagement (+15%/+26% in try; X1.87 LTV); tune messaging in trigger map +18%/+38% CTR.

Esports (Entertainment): go to market for products around live events that had 15M hours watched (5.8M unique viewers) per 6 events, with a live peak ~200k viewers. Products pool: live events; web semi-products; Smart TV app; Twitch extension. Engagement in main product +43%; CAC - 52%; activation in semi-product +29%; up ARPU ~38%.
Driven and analytical growth manager with 5+ years experience in identifying and implementing strategies from acquisition and activation to revenue and retention. Orient works with cross-functional teams to achieve business and product goals.

Experience in:
1. Find Problem/Solution/Product Market/Channel fits.
2. Optimization in acquisition, activation, engagement and retention.
3. Search moments (Set-up, AHA, Habit) and North Star metric that correlate with LTV and growth.
4. Manage all marketing channels (SEO/ASO, Content, SMM, Paid, Mails, Influence marketing, CRM)
5. Build growth process around all marketing teams from scratch.  
6. Create trigger communication.
9. Manged team with 15+ members.
10. Work with $1M budget per month.
Product company with clean strategy, strong targets and amazing team.
Position: Product Marketing Manager / Growth Marketer
Category: Marketing
Experience: 5 years | English: upper


Hi there! I started my journey as a digital marketing specialist in 2017. During my work I've completed a lot of varied tasks for different types of companies and collaborated with talented people to benefit the business and its customers.

All the time I've been working with EdTech businesses or other services business to solve their problems and grow.

I'll be glad to join a data-driven project and work together with a team of professionals, so I can realize my potential and gain new knowledge.

Some achievements:
- Increased ad spend by 2 times within three months while maintaining ROAS
- Manage a marketing budget of over $235k in the last year only for EdTech
- Automated marketing reporting for the TOP Ukrainian medical edtech, which allowed to double income during the year

My skills:
- Experience in backlog prioritization and team management (up to 5 teammates)
- Strong skills of working with main traffic sources: Facebook, Google (Acquisition and Retention)
- Understanding of metrics of traffic purchase funnel and principles of decision-making at different stages of the product's life cycle
- Experienced with analytics and BI tools (Google Analytics, GTM, Google Data studio) 
- Advanced user of Excel / Google Sheets 
- Understanding of СRO/LPO and A/B testing 
- Work experience with audience segmentation and CRM marketing 
- Knowledge of Agile methodologies (Scrum, Kanban, etc.) 
- Strong logical thinking and analytical skills

Feel free to send me a message with any questions!