Position: Marketing Manager/Brand Manager
Category: Marketing
Experience: 5 years | English: intermediate

Achievements/responsibilities:
With the new strategy, we have increased sales through social networks. Organic traffic to the site increased. Sales on Google and social networks increased. 

 Introduction of novelties into the company's assortment (organization of work on creating product cards, informing customers, promotion). 
 Development and holding of promotions for OPT customers. 
 Initiation, preparation, and implementation of advertising campaigns for the brand (conducted with the help of a designer, target specialist, and layout designer). 
 Informing customers (email, SMS mailings, Telegram channels for B2B customers).
 Analysis of advertising campaigns, promotions, activities, and bloggers.
 Creating a brand of pet products from scratch (with a team).
 Increased the email base by 4 times. (Did not buy)
 Tripled the number of subscribers.
 For a paid event (299 UAH) with an advertising budget of $100, we earned $623, spending 6 hours on a Zoom conference. After the event, the number of subscribers increased by 7.2%
 Since the beginning of the full-scale invasion of Ukraine, the company has changed the receipt of funds from corporate to individual courses. In 5 months, we reached a higher profit rate than before February 24.
 Improved the existing site, and created a new site.
 Took the first position in Google for articles about dogs.
 CTR in Google advertising was 4.5 on average.
 Expenses were approximately 10.47% of income.
 Wrote technical specifications for designers, photographers, target specialists, videographer, email marketer
Achievements/responsibilities:
 Management of a team of 4 marketing people and cooperation with developers; 
  Introduction of novelties into the company's assortment (organization of work on creating product cards, informing customers, promotion);
  Development and holding of promotions for OPT customers;
  Initiation, preparation, and implementation of advertising campaigns for the brand (conducted with the help of a designer, target specialist, and layout designer);
  Informing customers (email, SMS mailings, Telegram channels for B2B customers).
  Analysis of advertising campaigns, promotions, activities, and bloggers.
  Creating a brand of pet products from scratch (with a team).
  Increased the email base by 4 times. (Did not buy)
  Tripled the number of subscribers.
  For a paid event (299 UAH) with an advertising budget of $100, we earned $623, spending 6 hours on a Zoom conference. After the event, the number of subscribers increased by 7.2%
  Since the beginning of the full-scale invasion of Ukraine, the company has changed the receipt of funds from corporate to individual courses. In 5 months, we reached a higher profit rate than before February 24.
 Improved the existing site, and created a new site.
  Took the first position in Google for articles about dogs.
  CTR in Google advertising was 4.5 on average.
  Expenses were approximately 10.47% of income.
  Wrote technical specifications for designers, photographers, target specialists, videographer, email marketer.