lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: Digital Marketing Specialist | Head of Digital Marketing | Senior PPC | CMO
Category: Marketing
Experience: 7 years | English: intermediate

Manager skills (team management, task control, team motivation, managed a marketing and content team of up to 10 specialists)

Marketing skills (strategy, budget management, planning of marketing activities, analytics-based decision making, optimizing marketing funnel)

Digital marketing skills (google ads, Facebook/Instagram ads, SEO, E-mail marketing, marketplaces, XML feed / API integration with various platforms, basic Photoshop/ illustrator editing.

Analytics skills (advanced excel, google docs, Google Analytics, Google Tag Manager, Search Console, Power bi, data studio, tableau, SQL)

Technical background (creating landings, HTML/CSS, frontend/backend editing, worked with various CMS bitrix, WordPress, Joomla, Tilda, Horoshop)
Head of Digital Marketing at Fishki.ua (2019-2022)

setting up and supporting marketing for an e-commerce project (analytics, marketing, e-mail, integration with marketplaces)

- Budget planning
- launch of marketing activities
- setting and controlling tasks for programmers


Senior PPC Manager e-commerce (2018-2019)

Results for three months of work (google ads):
- Conversion rate increased by +42.94%
- CPO down -33.32%
- Advertising budget increased by +56.33%
- Orders increased by +134.53%


Middle+ PPC Manager at a digital agency (2017-2018)
-  Adwords, Yandex, FB, Teaser networks advertising setting
- Google Analytics, Yandex Metrika, Tag Manager analytics setup
- Data Studio, Power BI, PowerPoint reporting
- audits, budget planning, marketing strategies for clients


Digital Marketing Manager (2016-2017)

Digital Marketing Team Lead in education project 
- education and training of interns
- preparation and conduct of online and offline educational events
- Search for new clients, partners
- Competitor analysis

PPC Manager in e-commerce 
connection of analytics, optimization of advertising campaigns.

Link builder at a digital agency
Search for reliable foreign sites for website promotion

Digital agency web analyst
- Site analysis for the correct configuration of web analytics systems (Google Analytics, Yandex Metrika)
- Setting up communication with third-party services.
- Analysis of advertising campaigns, search for ineffective sources of advertising traffic.
- Recommendations for improving usability
- Staff training in web analytics


Junior Web Developer (2012-2016 first experience in website building)

- creating websites on popular CMS joomla and wordpress
- basic knowledge HTML/CSS, javascript, PHP, mySQL
- basic frontend and backend editing
I will be glad to talk if you want to strengthen your team with a strong and motivated player.
Position: Digital Marketing Specialist, Internet Marketer
Category: Marketing
Experience: 6 years | English: upper

I am a specialist in integrated Internet Marketing. I have experience in creating and implementing an integrated Digital strategy. Here are the tasks I can cope with best since I really enjoy it.

-create expert niche content
-test different traffic channels
-introduce features and increase the conversion rate
-set high goals and reach them

I constantly strive for new knowledge, upgrading my skills in using various Internet marketing tools.
1. Digital marketing strategy development and implementation

2. Marketing department’s work coordination (SEO-specialists, copywriters, illustrators, proofreader, content manager)

3. Content marketing:
*technical tasks for writing expert articles and effective landing pages creation
*industry digital solutions creation
*case studies writing
*content plan development, content segmentation by decision-making stages.

4. SEO
*SEO strategy development and implementation for Western markets
*SEO specialists work coordination
*Link building specialists work coordination

5. PPC 
*creation and launching Google Ads ad campaigns for Western markets
*segmentation of target audiences for remarketing

6.Experience with profile directories Clutch.co, Goodfirms
*effective account creation and maintenance
*work with reviews
*analysis of niche competitors 


7. Working with Quora, Reddit strategies development and implementation 
*strategy development
*searching of relevant topics
*writing the best answers in the branch
*targeted traffic attraction


8. A / B testing
*hypothesis testing to improve site usability
*introduction of experiments
*landing page conversion increase
Position: Digital Marketing Specialist I User Acquisition Manager (Hold on, wait a minute)
Category: Marketing
Experience: 8 years | English: intermediate

Achievements of cases:

 Increased website traffic by 300% in 7 months;
 Increased the number of transactions by 150% in 7 months;
 Повышение конверсии на 20%;
 Growth of some traffic channels in terms of profit and number of users by 300%;
 Increasing ROI by +200% in one campaign;
 Strategy development for B2B clients.
Digital Marketer with 5+ years of experience, and knowledge of all major marketing directions and tools (PPC, SEO, SMM, Content Marketing, Email Marketing, Influence marketing, Analytics, Development, Design etc).

I worked in these industries: E-commerce, Logistics, IT, Fintech, Retail, Services, Marketing agency, etc. (250+ advertising campaigns).

Performance improvement (CTR, CRO, CPL, CPA, CAC, SOM, LTV, ROMI, ROI etc.)

MORE My strongest skills concern the following areas: 

 Development of digital marketing strategy;
 Budgeting for marketing department;
 Keeping reports;
 Project creation from scratch;
 Development and optimization of digital channels;
 Searching for a toolset;
 Analytics and reporting;
 Worked with various B2C and B2B projects;
 Marketing automation.

My advantage lies not only in the existing knowledge and experience base, but also in easy learning and willingness to discover new facets of Internet marketing. 

I regularly improve my skills in various online and offline courses, receive additional marketing education and take on the study of new directions and tools with great enthusiasm.

During my work, I have mastered brand promotion and strategy development, campaign analysis and flow metrics for optimization, and evaluating all marketing activities in terms of ROI. I also provided actionable solutions to drive business growth and increase market share for our clients.

Promotion with the use of online marketing tools – Google Ads, Facebook Ads, Instagram, etc. Dynamic retargeting, Google Shopping, Lookalike Audiences, SWOT,  А/B testing. Control of budgets, bids, inquiries, analysis of results, and enhancement of the effectiveness of channels.

 Hard skills:

 SimilarWeb, Serpstat, Semrush, Facebook Audience, Key Collector, UsabilityHub, JustClick, MailerLite; 
 Feedgee, Cogasystem, MailChimp, eSputnik, Ahrefs, Netpeak Spider, PLERDY, Google Analytics, Hotjar;
 Shopify, Google Ads‎, Редактор Google Ads, Google Tag Manager;
 Photoshop, CorelDRAW, Adobe Illustrator, SlideRocket;
 Html, CSS, JS, SQL;
 Trello, Jira, Asana. 

 Soft skills: 
Creativity, flexible thinking, and social skills. I learn something new easily, set goals, and achieve them. I like reading, and doing sports. I have no bad habits.
Ideally, I would like to work in a company that creates something important and useful for society.
Position: Digital marketing specialist, junior marketer, internship, advertising
Category: Marketing
Experience: 0 years | English: upper

I got 1 year of studying management in Gdańsk University with erasmus program.
Currently I’m finishing my second Year of studying marketing in KNEU.
Had  Customer experience course.
I don’t have work experience, but I did several projects connected with digital marketing, design, project management and copywriting for university. I really like to do Instagram posts and everything that connected with digital marketing. Also I’m not bad in drawing on paper and also on iPad.
I expect to find a company that will help me to improve my skills. I wanna get incredibly good experience from my first job.
Position: Digital marketing specialist ; junior marketing specialist; marketing specialist internship
Category: Marketing
Experience: 0 years | English: upper

Recently finished a course to become a digital marketing specialist and looking forward to becoming a member of the marketing team.
Have an experience in customer service. Currently working on a Customer support manager position. On a daily basis, I interact with the brand management department and part of my job is also evaluating marketing campaigns that were already published.
Position: Digital Marketing Specialist/Manager
Category: Marketing
Experience: 6 years | English: fluent


Experience in digital marketing for over 7 years.
 Management experience (management of the department and the entire marketing branch)
 Understanding the principles of automation. Experience in programming in the R programming language
— Skills and experience in building end-to-end analytics
 Skills in organizing and running paid advertising campaigns in contextual and targeted networks.
 Experience with clients and other professionals
IT, Internet, Telecom
• PPC
• Facebook Ads
• Native Ads
• Project Management
• Marketing
Position: Digital Marketing Specialist | Marketing Generalist | Product Marketing
Category: Marketing
Experience: 4 years | English: fluent


Growth Marketing Intern at Reedsy 

• Execute on outreach strategy, including: lead generation, A/B testing, email campaigns, replying to leads, and recording campaign performance;
• Develop new growth avenues for freelancer acquisition, improve our processes and conversion (increase in the number of submitted and/or approved applications);
• Review applications and select appropriate professionals according to our predefined criteria;
• Onboard new professionals.

Digital Marketing Specialist at Click&Speak 

• Effectively managed marketing team, fostering collaboration and achieving notable results through strategic guidance and empowered teamwork.
• Engaged existing clients in Community Activities and increased Customer Retention Rate by 85%.
• Elaborated Launch Marketing Strategy for 6 months.
• Increased Lead Generation Conversion in 10% by optimising Landing Page by given Google Analytics.

Social Media Manager at Mentoly

• Crafted and executed a targeted social media growth strategy, resulting in a 10% increase in lead generation.
• Worked on Content Management and Content Creation, elaborated Brand Voice and increased Engagement Rate from 4% to 6%.
• Worked on Influence Marketing & Collaborations with other brands to increase Brand Health and Engage New Audience. 

Influencer & English tutor 
• Leveraged social media platforms to cultivate and promote my personal brand, leading to the enrollment of 100+ students in online individual and group classes.
• Distributed content plan (basic graphic design, copywriting, ideas brainstorming). 
• Created and implemented content strategies for involving new students to my classes.
I definitely would love to work with the company whose focus is on promoting such topics as sustainability, wellness, mental health, or education.
Position: Digital Marketing Specialist, Media buyer
Category: Marketing
Experience: 5 years | English: upper


I help eCommerce businesses grow their revenue worldwide.
About Me:
+2 years of experience in Digital Marketing Specialist;
+3 years of experience in Media Buyer;
- over $100,000k/month+ in ad spend, different countries ( USA, Europa )
Knowledge and understanding of key performance indicators: CPC, CTR, CR, CPL, CPA, AOV, ROAS, ROI
- Conducting advertising campaigns: setting up, optimizing, scaling, increasing the efficiency of advertising campaigns
- I have he ability to analyze data and more key decisions;
- I fimiliar with planning and reserch;
- Identifying and executing on innovations that could help to reach breakthroughs in results by optimizing offers, product range, sales channels, funnel, website, creative, etc.
- hight attention to detal;
- ability to multi-task;
- experience in Shopify,Bulk Pruduct Edit, Loox, Report Pundit, One click Upsell, Click Funnels, SmsBump, Comently and more
Position: Digital Marketing specialist / Middle
Category: Marketing
Experience: 5 years | English: upper


Digital marketing specialist with experience 5+ years working with Google Ads and creating campaigns with high amount of response, available for a full-time position in Digital Marketing area with ability to apply  knowledge and skills for personal and business development. As well, I have experience in team management and customer relations. I’m obsessed with marketing and always hungry for more challenges to acquire new knowledge and keep abreast of new technologies.



PPC Manager
UBRA (worked on Amazon) | Sep 2021 - APR 2022
- Created Pay-Per-Click advertising, preparing campaigns and within weekly budget.
- Analyze the performance and creation of reports for C-level 
A/B testing of PPC campaigns to determine efficiency and effectiveness.
- Optimize marketing campaigns for the best performance based on reports and looking for new solutions.
- Experience in launching the product from scratch. Competitors research, Creation ICP, BP, added value for product.
-Take part in creating Sales funnel 
- Looking for new canals for distributing items and brands 
-Take part in development of brand with future possibility to sell.


Assistant PPC Manager
Brilliant It COMPANY     |  Jun 2020 - Jen 2021
- Develop the roadmaps that ensure clients to reach the goals in time and on budget;
- Proactively generate performance and forecasting reports for executive team across all managed accounts to ensure revenue and profitability are in line with company's goals.
- Manage all Pay-Per-Click advertising, making decisions with a weekly budget.

Graphic design
NDA  | Dec 2018 - Feb 2020
- Creating graphic design materials  for ads; 
- Design the visual content, for Social Media Platforms;
- Company's rebranding following business needs and goals

Tutor
It academy  | FAB 2018 - Nov 2020
- Teaching graphic design (Photoshop, Illustrator)
- Managing of education process
- Implementation of own best practice into education programs 
- Managing, control of the results of students and motivate them for the better achievements

Marketing Manager
It academy   | JUN 2017 - Nov 2020
- Managing social media accounts and creating social media content for daily postings;
- Creating effective marketing campaigns and involvement, high amount of leads
- Developing of internal and external relationship, between academy and IT companies
- Involvement leads into events (webinars, lessons)
- Organization of events for abiturients of IT academy
Position: Digital Marketing Specialist [Part-time]
Category: Marketing
Experience: 5 years | English: upper


DIGITAL MARKETING SPECIALIST:

- Marketing strategy creation
- Marketing budget planning
- Launching advertising campaigns Facebook & Google 
- Setting up remarketing
- Setting up Facebook Pixel
- Launching e-mail and Viber mailings on SendPulse
- Analysis of promotion effectiveness on Google Analytics
- The landing pages structure and content creation
- Creation of content plan for social networks
- Writing texts for social networks, advertising campaigns

02.2019 – 02.2020 DIGITAL MARKETING SPECIALIST
- Marketing strategy creation
- Development of USP and positioning of new product
- Creation and implementation of content plan
- Copywriting for social networks, advertising campaigns
- Marketing budget planning
- Launching advertising campaigns Facebook & Google
- Analytics of advertising campaigns on Google Analytics
- Work with bloggers and opinion leaders

07.2017 – 01.2019: PROJECT MANAGER
- Project management (trainings, master-classes)
- Creation of marketing materials for promotion
- Launching advertising campaigns Facebook & Google
- Budgeting
- E-mailings
- Setting and monitoring tasks to contractors

01.2017 – 08.2017: SMM & SALES MANAGER
- Content filling on Facebook and Instagram
- Launching targeted ads in Google and Facebook
- Sale products of studio by phone and offline
Position: Digital marketing specialist, PPC
Category: Marketing
Experience: 6 years | English: upper

Launching e-commerce project from scratch and making it profit in 3 months.
Bringing offline business's to online and make them profitable.
3x increase in digital ad revenue in months.
1. Digital Lead. Plyme - IT Startup, Ukraine.

February 2023 - April 2023

Duties:
•	Developing digital promotion strategy 
•	Creating and managing Google Ads campaigns (Search and YouTube)
•	Creating and managing Meta Ads campaigns (Facebook and Instagram)
•	Working with Google Analytics, Hotjar
•	Taking part in planning and developing product’s UI/UX 

2. Chief Marketing Officer. Digital Agency Marketing Systems, Kyiv

April 2018 – February 2023

Duties:
•	Managing clients’ digital projects
•	Managing team, setting tasks and checking their implementation, reporting to the client. Working team includes: designers, copywriters, PPC specialists, targeting manager, SMM managers, programmers.
•	Developing promotion strategies for agency and clients’ projects.
•	Create and managing Google Ads campaigns (Search, Display, YouTube) in e-commerce, SaaS, education, different B2B and B2C services etc.
•	Creating and Managing Facebook Ads (Facebook, Instargram) in e-commerce, different services.
•	Developing the positioning and branding for clients’ projects with the team.
•	Working with brands: Weblium, Versace JC Ukraine, Pinko Ukraine, Christina Cosmetics Ukraine, Gardena Ukraine etc.

2. Digital Marketer, Head of e-commerce Project. Top Cosmetics, Kyiv

July/2017 - May/2018

Duties:
•	Developing online store with web studio
•	Filling the online store with content, creating loyalty program, participation in creation of visual and text content.
•	Creating and Managing Google Ads campaigns
•	Work with Google Analytics, Hotjar, Binotel, Esputnik (email marketing), Viber (mailings), CRM.
•	Site administration
•	Responsibility and accountability for ROMI of online store
•	Setting tasks and checking their implementation for designers, copywriter, targeting manager, programmers.

3. Head of PR and Marketing. Rich Land, Kyiv

Sept./2015 - June/2017

Duties:
•	Developing online and offline promotion strategy. 
•	Writing and publishing image and news articles in specialized media.
•	Organization of participation in specialized exhibitions.
•	Creating and providing POS materials.
•	Site developing with web studio.
•	Creating and Managing Google Ads and Facebook Ads.
•	Participation in creation of image videos for YouTube and presentations.
Looking for a Digital Marketer or PPC-manager position. Preferably in e-commerce projects, but also will consider other niches.
Position: Digital Marketing Specialist | PPC | Lead Gen
Category: Marketing
Experience: 9 years | English: fluent


Digital marketing nerd and business analyst certified in IT industry. 9+ years of working experience in international companies and local banks, with current specialization in US FinTech industry.
My passion lies in conversion-driven, data-based paid marketing: from lead generation to lead nurturing. I'm experienced in ad trafficking and channel ops at scale (Search, Native, Social, Display, Programmatic), using many PPC ad platforms such as Google Ads, Bing, Taboola, Outbrain, Yahoo! Gemini, Revcontent, Adblade, etc.


As a Digital Marketing Specialist | Team Lead my responsibilities are:

- Developing digital growth strategies, identifying KPIs
- Marketing and sales funnel optimization
- Market and competitor research
- Digital presence and organic marketing strategy and implementation
- Conversion-driven paid marketing: from lead generation to nurturing
- Ad trafficking and channel ops at scale (Search, Native, Social, Display, Programmatic)
- Experience in many PPC ad platforms (Google Ads, Bing, Taboola, Outbrain, Yahoo! Gemini, Revcontent, Adblade, etc.)
- Campaign optimization, A/B testing
- Advertising campaign in-depth analytics and reporting
- On-site and technical SEO optimizations/recommendations


As a Program Manager my responsibilities were:

- Launching Mamble Labs, a program created to fill the gap between the knowledge and skills of future digital experts
- Strategizing, implementing, and maintaining digital talent growth program initiatives, developing evaluation KPIs
- Establishing partnerships to get projects
- Connecting the stakeholders


As a Digital Marketing Specialist | SMM my responsibilities were:

- Building Social Media strategy, creating and publishing daily content 
- Website and LP optimization and analytics


Tools I master:

Agile/Scrum
Jira/Confluence
Notion
Google Big Query (GBQ), SQL 
Tableau
MS/Google Office
Many PPC digital platforms and channels


I have certificates in:

Google Ads
Google Analytics
Programmatic advertising


My top skills are (but not limited to):

- Over $100K/mo marketing budget managing experience
- Analytical and critical thinking 
- Problem-solving
- Attention to details 
- Multi-tasking
Position: Digital Marketing Specialist | PPC Manager | Traffic Manager
Category: Marketing
Experience: 3 years | English: upper

- Setted Analytics, Developed and Executed Digital Launch Campaign for Ukrainian energy company YASNO
- Reconfigured big Facebook Ad account form fully chaos to simple and understandable
- Created short course and simple briefs for PR and TA departments
- Created dashboards in CRM, which helped not to lose and to correctly count leads
Hi! I'm Digital Marketing Specialist with 3 years of experience in PPC and 4 years experience in Media Planning. Worked in Ukrainian advertising agencies, IT company and SaaS project.

Responsibilities As Media Planner:
- Cooperating with Strategist on developing Digital Media Strategies for clients
- Developing tender proposals
- Developing Media Plans due to strategy
- Audience research
- Negotiating with contractors about terms, special projects and campaigns executing
- Creating trackers
- Executing, analyzing and reporting (post-buys included) display campaigns
- Communication with auditors
- Monthly financial reports

Tools
Gemius Audience, Google Analytics, Gemius direct effect, DV360, CM, TradeDesk, Google Ads, Ariana

Responsibilities As PPC Specialist:
- Cooperating with Digital lead on developing Annual Digital Strategy
- Developing, executing, optimizing and scaling complex campaigns (funnel), generating leads for B2B
- Executing campaigns for talent acquisition department
- Managing designers and copywriters for ad campaigns creatives and social pages content
- Setting Analytics on landing pages
- Monitoring, analyzing and optimizing traffic sources 
- Managing Landing page optimization 
- CMS management (editing and creating pages)
- CRM dashboards creating, optimizing lead counting

Tools:
Facebook Ads, Linkedin Ads, Google Ads, Google analytics (UA/4), Google Tag Manager, Ahrefs, Serpstat, Zoho CRM, WordPress, Hubspot (marketing), Notion, Asana, Worksection