Position: Head of CRM
Category: Product Manager
Experience: 11 years | English: upper

There is a short list of my positions, tasks, and achievements. Please, see my CV or LinkedIn for more information

Dec. 2021 – Feb. 2022 (3 months before the war) 
AVIAS GROUP, the largest network of fuel stations in Ukraine (brands: AVIAS, ANP), 1 539 filling stations
Head of marketing (Project Office)
Task: to rebrand and restructure the network of petrol stations.
The project has been paused due to the war in Ukraine. 
What had been done?
- conducted quantitative and qualitative research of the market to develop a Marketing Strategy
- prepared the project and plan for the network rebranding and new format launch (automatic filling stations)
- prepared the project and plan for the loyalty program launch 

Nov. 2017 – Nov. 2021 (4 years 1 month) 
Glusco Ukraine LLC, a national network of fuel stations Glusco, 127 stations
Chief Marketing Officer (Nov. 2018 – Nov. 2021)
Task:  to grow market share, sales, and brand awareness 
Achievements: 
- Fuel Sales (in USD) +25% (2020 to 2019) and +45% (2019 to 2018)
- Increase of market share more than 2 times for 3 years
- Successful implementation of dozen projects (e.g., gluscopay – mobile contactless payment for fuel; online fuel talons; QR-feedback, etc.)
- Consumer loyalty +37% (2020 to 2018)

Head of the Loyalty Program and CRM (Nov. 2017 – Oct. 2018)
Task: to develop and launch own loyalty program; to launch Mobile App, further development of loyalty program (segmentation, targeted offers, cobranding services, retention models, etc.)
Achievements: 
- Successful launch of own loyalty program and painless substitution of outsourcing LP that worked before and wasn’t efficient (in the first three months active consumers number of the program exceeded 3 times the number of members of the old program (Maxi Card – outsource LP) 
- Active members’ growth from 32k clients (Jan 2018) per month to more than 200k (Jan 2021)
- The growth of loyalty share (total sales with loyalty card among total retail sales) from 33% (Jan 2018) to 89% (Jan 2021)
- Avg. check growth from 14.7 liters (Jan 2018) to 24.1 liters (Jan 2021)
- Successful launch of mobile application

Aug. 2013 – Oct. 2017 (4 years 3 months) 
Ukrainian Retail LLC, a regional network of convenience stores (brand Brusnichka), 156 stores
Head of Analytics, Loyalty Program, and CRM (November 2015 – October 2017)
Market Analyst (August 2013 – October 2015)
Marketing and Loyalty Program Expert with more than 11 years of experience in retail (Convenience stores, Petrol Stations). I worked my way up from a market analyst in retail loyalty programs' projects to Head of CRM and later to CMO. Math-lover. I am confident that marketing should be based on calculations. Digital enthusiast. I had implemented a dozen digital projects (e.g., mobile contactless payment for fuel; several loyalty programs; customer applications; messengers-bots; online fuel talons; QR feedback, etc.). During 2018-2020 I and my team increased fuel sales by 45% (2019-to-2018) and 25% (2020-to-2019). The average check of our customers had been raised from 15,2 liters to 22.9 liters. The successful launch and development of the loyalty program let the business increase its active customer base from 32k clients (2017) to 224,5 clients (2020 year). At the end of 2020 the share of loyalty program's members in total turnover was equal to 89%! Please, see my CV or LinkedIn for more information
I am looking for a position of CRM Head / Loyalty Program Head