Position: Product manager
Category: Product Manager
Experience: 2 years | English: fluent

- Implemented a complete redesign of DTEK's internal portal (MS Sharepoint 13).
- Custom analytics based on io.analytics for DTEK's internal resources - integration and development.
- Initiated a redesign and a rework of the DTEK Portal mobile app for Android and iOS.
- Digitally Launched the updated brand of PepsiCo corporation in Ukraine - Mirinda. It was the second market to launch worldwide.
- 10+ years of total experience in Digital Marketing 
- 8 years in Digital/SMM Strategy
- 6 years in web, mobile and design development as a Project/Product Manager

Head of Digital - Kyiv Post
Dec 2021 - now
- Project&product management - web, mobile development and design
- Features development
- Team management
- Digital marketing Promotions - running and managing (social media, display ads, GDN&Youtube, messengers)
- SEO and data-driven content creation
- Video unit management

Digital Strategist - NCG Agency
03.2021 - 12.2021
- Digital strategy development
- Team management, business processes development
- Strategy Presentations/sales
- Market research (analytics/interviews)
- Product management: market research (analytics/interviews), User stories, Features development

Digital Communications Manager - DTEK
Aug 2016 - Oct 2020 (4 years 2 months)
- Project&product management - web, mobile development and design
- Digital strategy
- Digital marketing Promotions - running and managing (social media, display ads, GDN&Youtube, messengers)
- Content production

Projects:
DTEK mobile app
- Design/UX case studies and references research
- Managing the design team – prototyping, design development and approval using Figma
- Frontend (Android, iOS) and backend teams management
- UX copywriting
- Results: Grand Prix – Best mobile app «The best corporate media of Ukraine 2020»

Analytic tool development (partnership with IO Analytics)
- Initiation and research
- User research
- Feature development
- Technical requirements – managing internal development team
- UX/UI – managing development process 

Digital Promo DTEKxFC Shakhtar “Let`s Play”
- Creative idea and mechanics development
- Managing the design team – prototyping, design development and approval
- Managing the development team
- Promotion plan development & running, KPI prognosis
- Results: 3+ million Impressions, 1+ million Reach, 300+ contestants in 8 weeks

Head of SMM - SPN Communications/NGN.agency
Mar 2014 - Aug 2016 (2 years 7 months)

- Social media, digital strategy development
- Team/project management
- Strategy development
- Media and digital activities - running and managing (social media, display ads, GDN&Youtube)
- Analytics and reporting
- Budget&Planning
- KPI prognosis

Projects:
PepsiCo – Mirinda brand Launch 2016
- Digital strategy development
- Content strategy development
- Media strategy development 
- Results: 13% market share in 6 months, Best Practices case (Europe)
Product development.
Emphasis on Project and Product management.
UX expertise development, work with the customer journey map analysis, persona creation/JTBD.
Agile methotology.