Position: Lead of Brand Ambassador programs/ Personal brand programs/ Employer Branding
Category: HR
Experience: 10 years | English: fluent

I'm especially good at starting new initiatives and building them into systems with all infrastructure and documentation. In my previous companies I launched:
1)  regular posting and network development for the formal and informal leaders of the company. This helps to create a new communication channel with a high level of trust; allows the brand to have a human face and be perceived as something personal, not any other corporate monster; helps to establish trust with the clients. In partnership with a lead generating specialist, we brought the company leads that were converted to 1 new client.
2) systematic work with reviews, commentaries, messages that any employer receives but few of them use in their favor
3) regular social network posting and brand account development (create a strategy, content plan, communicate with the audience) that allows the brand to be visible
4) standardization of brand pages on all possible employer resources from job boards to social networks. This gives the brand consistency and protects it from reputation risks.
5) I invested a couple of years into building my personal brand. I give talks at conferences and the average reach of my posts is 6000 views. I can give the company as many views as some official employer brand pages do.
I help companies to be noticed in labor markets. The idea of this job is to create a reputation as a good place to work by the regular presence in the candidate's/ employee's digital life. This takes team and time, but if you have the strategy, patience and persistence the rest will follow.

To reach the goals of visibility I rely on content marketing, digital advertising, social networks, collaboration with media, public speaking, development of personal brands, online events. I give the biggest emphasis to the development of personal brands. Employees and leaders as brand ambassadors are the new blacks for the labor market (for the client market as well, btw).

I gained my branding experience from working in 2 big (3000+ ppl) outsourcing companies for the last 7 years. I did internal communications, events, vacancy marketing, SMM, content creation, work with public speakers, personal brands for leaders. All this resulted in a deep understanding of how employer brand works and an ability to unite efforts of personal and employer brands.


In addition to this experience:
1) I created a couple of professional courses. I always educate and strengthen people around me. I collect feedback thus I know I'm good as a teacher, consultant, mentor
2) My project has a reward in HR Marketing as a recognition from the market. It's a team effort I'm proud of.
3) I have numerous followers on social networks, the average reach of my posts is 6000 views, the biggest can go up to 12000. This means the company I'm working for has my networks as an additional marketing channel.
4) I'm easygoing, systematic, and able to inspire people.
I'm mostly interested in the development of brand ambassadors programs, executive communications, and content creation for employer brand and personal brands of ambassadors.
I will be a good fit for a big company that needs a Lead/Senior for an existing employer branding team or is ready to create one (copywriter, event manager, digital marketer, etc.).
A flexible schedule and trust are very important for me to be motivated and efficient.
A 4-day working week is preferred.