Position: Digital Marketing Manager | Marketing Analyst [3000$] [4.4 years]
Category: Marketing
Experience: 4 years | English: upper

- Worldwide marketing campaigns (almost)
- Budgets up to 15k$ per month
- Leads from 0,30$
- ARPU from 2-3$
- ARPPU from 60$
Hi! I have 4 years of experience working as a media buyer in B2C domains (e-commerce, lead generation, arbitrage) and 2.3 years of experience working as a digital marketing manager in the PC gaming industry.

What I did as a marketing manager:

- Worked with advertising platforms such as Google, Facebook, and banner networks.
- Managed email marketing campaigns.
- Created landing pages, website structures, and worked on Conversion Rate Optimization (CRO).
- Designed banners for advertising campaigns and promotions.
- Developed promotional offers.
- Collaborated with streamers for communication and partnerships.
- Focused on player retention and churn reduction.
- Created and improved Discord communities and channels.
- Conducted data analysis using various tools.
- Configured analytics and worked with Google Tag Manager (GTM).
- Basic SEO activities.
- Market and competitor analysis.
- Prepared weekly reports.
- Generated new ideas and identified additional growth opportunities.
- and more interesting things.

Tools I used:

- Design: Canva, Midjourney, Photoshop, FinalCutPro.
- Email: Sendinblue, Klaviyo, ChatGPT.
- Analytics: Grafana, GA4, Google Analytics, Ahrefs, SimilarWeb, FB & Google Libraries.
- Advertisng: Google, Facebook, TikTok, and other sources.
- SMM: Instagram, Discord, Facebook.
- Planning: Notion, Redmine.
- Other: GTM, MySQL and PostgreSQL.

What I did as a media buyer:

- Competitor and product analysis
- Occasionally creating websites/landing pages
- Creating creatives
- Collecting semantic data
- Analyzing landing pages
- Creating project plans
- Creating media plans
- Developing marketing strategies
- Communicating with clients and presenting reports/projects
- Launching, setting up, and optimizing advertising campaigns
- Working with ad networks
- Generating reports
- Analyzing data

Additional information:

- Advertising platforms: Facebook, Google, Twitter, TikTok, LinkedIn
- Projects: E-commerce, Lead generation, 90% B2C, 10% B2B
- Geography: Worldwide, excluding Asia, Canada, and Africa
- Budgets: Up to $15,000 per month
- Experience: 4 years with Facebook, 3 years with Google, 2 years with TikTok, 0.5 years each with Twitter and LinkedIn

Tools: 

Google Analytics (GA), Google Analytics 4 (GA4), Tilda, Shopify, Canva, Facebook Creator Studio, Facebook Ads Manager, TikTok Ads Manager, Google Ads, Twitter Ads, LinkedIn Ads, Ad Libraries, Keitaro, Dolphin, Indigo.
I am currently seeking opportunities to work with a fast-growing company that offers excellent career prospects, exciting challenges and MOTIVATION BONUS SYSTEM based on KPI's. I am confident that I can make a valuable contribution to any organization that is willing to take me on board.

I am open to relocating to any city in the world as I enjoy exploring new places and cultures. This also allows me to develop my networking skills and gain diverse experiences. However, I am also capable of working remotely on a full-time basis.