Position: CMO / Product Owner
Category: Marketing
Experience: 8 years | English: upper

My favorite projects that i like to talk about:
- To launch a B2B + B2C project that calls CEE 2013-2014 - the biggest electronic exhibition in Ukraine as Marketing manager in ERC - the largest distributor of IT solutions in Ukraine. Some of the main vendors who took a part:  Rozetka, MOYO, Apple, Samsung, Cisco, Microsoft, Huawei, HP, and 100+ others.). Result: the list of partners of ERC grew from 80 to 120 in 2 years, more than 80 thousand people paid for to visit the exhibition, in the end, the project had a profit in the second year.
    - Developing a marketing and PR strategy, packaging and launching two B2B and B2C Taxlink and Bitlex. The result for the year: the number of customers grew 1.7 times, sales grew 3.4 times.
    - To launch the fintech product for Ukrsoft: draw up a budget and a program for holding a Road Show with attendance for up to 1,500 people in Central Asia and China. For 4 months, the product was packaged, a step-by-step marketing plan and PR strategy were developed, a team was assembled, foreign contractors were involved, and niche influencers were involved.
    - Marketing optimization for Ola Travel. Key objectives and results: new channels were connected to attract incoming traffic, the quality of incoming Leads increased, advertising costs decreased by 1.3 times, the cost of Lead was reduced to $ 0.48-1.2, and the landing conversion was kept at 8-12%
I've 8 years of 360 experience in marketing, PR and PM. 
My career started in 2012 in the biggest IT distribution company in Ukraine from an event manager and improved to Head of Marketing and to Chief marketing officer, PM and team management. 
I've developed and managed marketing strategies for online/offline projects in the legal industry, crypto, developed travel startup and e-commerce, consulting.

KEY SKILLS:
Launch new products and services;
Drawing up PR campaigns, marketing strategy, and a step-by-step map of the output and positioning of products/services on market;
Analysis and research of competitors, customer behavior, and the portrait of a client;
Compilation and coordination of customer capture sales funnels/lead generation, testing and optimization of marketing channels; 
Launch and analysis of marketing tools: PPC / CPA / CPC, SMM, SERM, Email marketing and automation, Google Ads and Analytics, Facebook Ads, chatbots, landing pages.
Regular check and analysis of nomadic metrics, analytics and reports to optimize and improve performance, connect new tools;
Calculation, management and control of marketing budgets, reporting;
Team hiring and selection (3-10 people), distribution, coordination and monitoring of tasks (Jira, Trello);
Preparation of technical documentation for web developers, designers, data specialists, copywriters, scripts for video production, creation of promotional products, etc.);
Preparing and conducting offline marketing events, preparing content for the media;
Audit of ready-made sites to increase sales, analysis of key metrics;
Preparation and adaptation of information for publication in the media and on the company's information resources (press releases, announcements, posts from social networks, search for topics for a blog, etc.);
Conducting offline marketing events (MICE), organizing affiliate programs and instinctive trips for partners.
I’m looking for a high goals oriented company, it may be an IT, e-commerce and consulting company that needs research, analytic, system design and launch of its projects. No bureaucracy, friendly atmosphere, the possibility for improving new skills, stable payments.