lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: Head of Digital Marketing/CMO
Category: Marketing
Experience: 11 years | English: upper

Work with top FMCG company on regional level for 5 years
Work with top local telecom online projects during 4 years 
Participate in international expansion of a fintech service
10+ years of advertising agency experience, both local and multinational mostly on Team Lead and Head level. Worked with both local and international clients for Ukraine and former CIS region. 
1+ years experience in Fintech as Head of Digital Marketing
Worked with all digital marketing tools: Paid Ads, SEO, Social Media, E-mail/SMS (very basic), Infuencer Marketing. 
Have consistent experience in developing performance digital strategies and participated in omnichannel strategies development
Work with developers using scrum approach. 
I'm looking for an interesting product to promote, preferably not for Ukrainian market and a great team to be part of.
Need an interesting product to promote
Want to become part of a great team that will inspire me to grow
Position: Head of Digital Marketing/CMO
Category: Marketing
Experience: 11 years | English: fluent

During my whole career I have spent more than $4m marketing budget and generated more than $30m revenue*

*including fundraising
Working and developing in the IT sphere for more than 10 years. 
Everything started with launching my own projects. At that period of time I developed hard skills in different areas: marketing, development, design. In recent years, I have been actively working on start up projects.
Besides, I have my own projects that are at different stages. Some were a total failure but it actually gave me more experience.
Looking for a perspective and stabil business to have a strong input in.
Position: Head of Digital Marketing, CMO, CDO
Category: Marketing
Experience: 11 years | English: fluent

I'm proud of my experience working with different companies (telecom and fintech mostly) and great results in:
- lead generation - selling bank products with high conversion rate, 
- social media engagement - up to 1500% and building community around brand
- increasing sales via all digital tools

MBA 2013, PhD (economy) 2019

1. Built a powerful marketing team of 8 professionals (4 in-house and 4 contractors) from scratch. Actually, we covered all marketing activities - Content, PR, SEO, SMM, Community Management etc.

2. Was co-founder of lead aggregator sites multitest.me and providers.com.ua 

Achievements (Telecom example): 
•	Orders via web channel increased MoM Oct 2016/ Mar 2016 = 4198/1020 = 411 % growth
•	Sales (installations) via web increased MoM Oct 2016/ Mar 2016 = 341/174 = 195 % growth
•	Cost per order (via web) Decreased MoM Mar 2016/ Oct 2016/ Mar 2017 = 89/25/35 UAH/order
•	Web Sales (to all company sales) growth – from (174/2657) 6,5% at Mar 2016 to (341/2155) 15,8% Oct 2016
15 years experience of creation and executing marketing and digital strategies, advertising and promotional activities for Ukrainian brands, startups and IT companies (telco&fintech).

Internet (e-commerce, digital) became my first professional skill from hobby more than 15 years ago. Product management is my second professional skill.

My professional goal is to bridge the gap between Product Marketing and Digital Marketing.

Key specialities:
•	Practical experience in e-Marketing since 2004 
•	SEO, SEM and SMM, e-Commerce, CPC/CPM/CPA/CPL 
•	Research, Planning, Budgeting and P&L Analysis
•	Knowledge of IT/Telecom/Adv Market
•	Experience of managing a cross-project team and direct unit
•	Product managing full-cycle: forecasting, inventing, business cases, analysis, implementation, launch, adv. support and reporting

# Creative and resourceful thinking
# Strong team player
# Able to work proactive
# Internet trends expert
# Analytical mind
Professional growth. Challenging & ambitious tasks. Startup. Emerging markets. Innovations.
Position: Head of Digital Marketing / Digital Marketing Manager / Digital Marketing Specialist
Category: Marketing
Experience: 4 years | English: intermediate

Product B2B (Project 1)
- Determined the most effective channels to communicate with customers.
Result: generated up to 70 leads per month with a limited budget

eCommerce (Project 2)
- Created digital marketing strategy to increase online store revenue
- Created website structure with focus on TOP categories
Result: Increased revenue to 3660% after changes

eCommerce (Project 3)
- Optimized digital campaigns and improved effectivity by 2000% within budget raising to 93%.
- Implemented SMS marketing into digital marketing communication channels.
- Increased the number of emails from 2 to 8 per month.
- Implemented analyzing system for the marketing department which helped to prioritize product segments for promoting faster.
Result: raising revenue up to 45% per year
I have around four years of digital marketing experience, the most significant part of my work is connected with eCommerce and product B2B in the IT industry.
I've got experience in working on paid advertising (PPC) in Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, and data analytics. Also, I have worked with SEO, Email and SMS marketing.
I would not like to work in agency
Position: Head of Digital Marketing, eCommerce Head, CMO, Chief Marketing Officer
Category: Marketing
Experience: 11 years | English: intermediate


I'm an experienced professional and passionate growth marketer with vast experience building and executing marketing strategies and tactics. My essential skill lies in generating insights to tackle business growth. Combining strong project management skills with the ability to prioritize and manage complex projects makes me a strong candidate.

Experience:
- Team management of 10+ people
- Project management with a total budget of 1 million dollars per month
- Creating eCommerce multi-channel strategies for international and local clients to increase online sales in Ukraine, Czech Republic, Hungary and Poland
- Creation of advertising strategies to promote eCommerce projects from zero to $300 million in revenue in 3 years (development, implementation, SEO promotion and advertising tools).
- Build and maintain relations with eRetailers and online stakeholders.
- Competition, brand category/segment and best practices research & analysis.  
- Orchestrate work of several local and remote teams (Media, Content, SEO & Performance) - ensuring quality execution and results to clients
- Lead cooperation with other agency teams and stakeholders – client service, strategy, creative, production - successfully bridging the creative process and media buying to fulfil client needs 
- Manage Practice's project budget monitoring and time efficiency 
- Developing internal agency frameworks and processes for new offering to clients
- Supported global brand business units defining eBusiness strategy for new brands launch, working side by side with other digital, in-store and creative agencies for a consistent omnichannel experience 
- Working with New Business and Business Development teams (internal) on RFP/pitches for new clients
- Experience in creating end-to-end analytics

Skills:
Digital Performance Marketing, Digital Strategy, E-commerce, High experienced with GTM, Google Ads, Google Analytics, SEO etc.

Categories: 
Consumer Electronics , Pharma, FMCG, FinTech, Telecom, Beauty & Makeup, Pharma (OTC) 

Worked with tools:
SimilarWeb Pro, Euromonitor, Google Ads, Facebook BM, Campaign Manager, DV360, Admixer TD, Criteo, RTB House, eRetail Media, Amazon Ads, Amazon DSP Сonsole, Ahrefs, Search Console, Google Analytics Universal & 4, Firebase, AppsFlyer, Google Data Studio, PowerBI, DigiXport, Jira
Position: Head of Digital Marketing\ Head of Content \ Team Lead Content \ Editor-in-Chief
Category: Marketing
Experience: 11 years | English: fluent

Content Manager with 15+ years of experience in the IT, FinTech, EdTech, MedTech, MarTech, Sports Betting, SaaS, and GameDev industries in the EU and US markets. Metrics-driven and focused on creating lead-generating content for sales funnels, managing content marketing and dev teams, tailoring visuals and copies to specific target audiences, and measuring the performance of ongoing campaigns. Proven record in creating and promoting relevant, high-quality content.
I look forward to leveraging my experience in your company, and I am happy to help your products and services reach more customers worldwide.
Experienced content marketing professional with a proven track record of driving brand visibility and engagement. Seeking a challenging position as Head of Content
Marketing to utilize my strategic thinking, leadership skills, and creative expertise to develop and execute impactful content strategies that align with business goals and enhance brand reputation.

Skills:
 Content strategy development and execution
 Team leadership and collaboration
 Creative direction and storytelling
 Digital marketing and social media
 SEO and keyword research
 Analytics and data-driven decision making
 Brand management and reputation building
 Project management and organizational skills
 Strong written and verbal communication
I'm not looking out for a Copywriter role. I'm interested only in the managing position.
Position: Head of Digital Marketing, Head of E-commerce, CMO
Category: Marketing
Experience: 9 years | English: fluent

- Built a full-stack digital team of 11 professionals 
- Achieved TOP3 in the category “Покупка” in Google Ukraine in 2019  – check Google trends 
- Increased the share of online sales from 16% to 40% in 2 years
- Contributed to +50% growth in online revenue in 2 years
- Digital channels developed from scratch: Email and push notifications marketing, retargeting, web analytics, CRO, A/B testing, personalization, app paid advertising
- Built new sales channels in Telegram and Viber that brought $1M in a year
- Spoke about "Smart segmentation & personalization in travel" at OWOX Analyze! Conference
Ten years in digital marketing, six years of successful team leading and project delivery. In 2010, I started my career path as an SEO specialist in a small IT-company, being yet a student of financial faculty, and for 3 years now I have been successfully leading the E-sales & Digital unit of the well-known airline.  

Being passionate about digital on all levels, I constantly improve my knowledge and skills in digital marketing, strategic thinking & analytics, design and creativity, UX and web development, innovations, project management, and leadership. I enjoy business initiatives that make your brains work hard and create sophisticated sustainable solutions.  

I build and direct cohesive teams of internal and external specialists to achieve specific business goals ($) and work on further improvement and commercial growth in a dynamic digital environment.  

Life motto “Think different. Create value”.
I'm looking for complex long-term projects where I can use my creativity, strategic thinking, and performance-based approach to help businesses to bring their e-commerce and digital marketing to the next level and to grow profits ($). I can organize and manage business processes, build a digital team from scratch, develop and implement a strategy to reach KPIs.
Position: Head of Digital Marketing / Head of Programmatic
Category: Marketing
Experience: 5 years | English: pre


- Planning and control over the implementation of advertising 
placements on DSP platforms;
 - Bringing new platforms to the Ukrainian market, their audit, and adaptation;
 - Provision of consulting services to agencies on issues of advertising placement in Digital tools, communication with partners and clients; 
- Strategic development of the company and teams within it; 
- Direct supervision and training of the PPC and Programmatic team;
- Member of the market committees of IAB Ukraine and UIA(InAU). Preparation of materials and participation as a speaker in public events on behalf of the company;
- Full configuration of analytics systems on client resources, work with Google Analytics, Google Tag Manager, Hotjar;
 - Analysis and optimization of partner integrations for a better return on investment;
 - Development of plans and strategies for introducing new features into the system for better stability and improvement;
- Technical analysis: logs, integration problems with partners, bugs;
 - Traffic optimization flow;
 - Development and implementation of road maps for the creation of a traffic purchase service;
 - Work with oRTB technical documentation;
 - Development and implementation of logic within the existing software solution;
 - Working with anti-fraud solutions (the process of integration and adaptation of a software solution within the framework of an own solution);
Position: Head of digital marketing, Head of SEO
Category: Marketing
Experience: 7 years | English: intermediate


I've gone through professional development from a contextual advertising specialist to a SEO department manager in a marketing agency. I've gained knowledge and experience working with different traffic attraction channels: contextual advertising, SEO, GMB, content marketing, video promotion on YouTube, mobile application promotion, and crowd marketing. Currently, I am a Marketing Manager (2nd in the team) of a large distribution-retail company, represented in Ukraine by an offline retail network and e-commerce, with 4 different projects. I am responsible for increasing sales and developing several projects, working with contractors. Also, I perform the role of the Head of SEO to promote all the company's projects.
Position: Head of Digital Marketing/Marketing director/CMO
Category: Marketing
Experience: 10 years | English: upper

Successful launches of 3 brand new products, consistent improvements of KPI for new and existing products, ROMI improvements for more than 30%
Position: Head of digital marketing team, which includes marketers, CRO, designers, copywriters. Experience: development and implementation of a digital marketing strategy, planning, budgeting, building relationships with partners, management and team development, creation and supervision of projects and advertising campaigns, financial and marketing plans development. Direct cooperation with the company's management
Positions of interest: Team Leader\Head\Marketing Director\CMO. Important: the values of the company and corporate culture, an interesting product and what impact it has on the end user, professional growth opportunities and learnings
Position: Head of Digital Marketing, Marketing Manager, Senior SEO/Team Lead
Category: Marketing
Experience: 11 years | English: upper

•	14+ years in Digital Marketing
•	Met 150% of revenue goal with 75% budget savings in 3 months. (Product company, US market)
•	Implemented A/B testing which resulted in increasing conversions by 300% in 3 months. (eCommerce)
•	Executed over 30 marketing projects
•	Developed and implemented efficient Marketing and SEO strategies for projects in high-competitive niches.
I am a result-driven digital marketing specialist with over 14 years of experience. Deep expertise in SEO, PPC, SMM, email marketing and analytics. Extensive experience in building, maintaining, and running successful SEO and Digital Marketing Campaigns including marketing strategy development, lead generation, budgeting. Solid analytical skills and acute attention to details. Self-motivated with a strong work ethic.

•	Developed and implemented efficient Marketing and SEO strategies for projects in high-competitive niches
•	Built Digital Marketing and SEO Departments from scratch
•	Coordinated 15 team members' marketing activities.
•	Executed over 30 marketing projects, including SEO, PPC, SMM, email, and content marketing.
Looking for a full-time remote position with challenging and ambitious tasks, professional growth.
Position: Head of Digital Marketing, Performance Marketing Manager, Product Marketing
Category: Marketing
Experience: 8 years | English: upper


BOXMODE INC. (Web Site Builder), KYIV, UKRAINE
USER ACQUISITION TEAM LEAD, August 2020 to Present
• created PPC Strategy;
• utilised new channels for user acquisition: Bing Ads, Twitter Ads, LinkedIn Ads, Quora and Reddit Ads;
• the full cycle of user acquisition campaign management: planning, launching and scaling advertising campaigns;
• team management, conducting daily/weekly meetings, 1:1 meetings, review and assessment of team members;
• A/B testing and optimization;
• support of GTM, GBQ, and data streaming;

DEPOSITPHOTOS INC. (Stock Photography Service), KYIV, UKRAINE
HEAD OF PERFORMANCE MARKETING, October 2016 to March 2020
• Employ control and authorization over all PPC campaigns, including ad copy creation, keywords selection, and
expansion with the goal of driving traffic from Google, Bing Ads, Facebook, and other paid channels.
• Originated the PPC strategy for search, display, and remarketing activities for USA, Canada, and Australia regions.
• Augmented the average monthly number of new users from the United States 20 to 42% via Google Ads campaigns.
• Attained 40% lower CPA in south countries

SEOMARKET (Advertising Agency), KYIV, UKRAINE
PPC TEAM LEAD, August 2014 to May 2016
• Recruited, educated, and directed a specialized team of four members with a focus on results and ROI.
• Established, monitored, and maintained the performance of PPC specialist duties.
• Created a paid traffic strategies Foxtrot and Eldorado while delivering KPI, sales volume, and average order value.
• Devised and delivered unique campaigns, tools, and features from PPC world for key clients
• Advanced key client's ROMI by 400% in key product categories
Position: Head of digital marketing/prodcut owner
Category: Marketing
Experience: 7 years | English: fluent

Built and implemented a new product concept resulted in a distinct positioning and occupying a specific market niche within 6 months

Developed and managed all digital marketing strategies, resulted in obtaining 19 B2B leads and brining the site to the top 10 keywords queries within 4 months

Managed the development of a personal account and a B2B catalog

Led quarterly budget planning and control; stack to the budget
Experienced in B2B, B2C, B2G, E-commerce projects 
Managed team of more than 30 people
7+ years in business development and customer experience
7+ years in brand management and strategy
3+ years in Digital marketing
7+ years in product management
Position: Head of Digital Marketing / Product Manager
Category: Product Manager
Experience: 11 years | English: fluent

Several most recent achhievments:

- Create a unit-economics calculation framework for mobile banking products and increase the CAC:LTV ratio from 1:2 to 1:2.8 in 6 months.

- Implement comprehensive marketing and product analytics (AppsFlyer and Firebase as a tools set) which provide new insights on customer journey drop-off; translate insights into dev tasks and increase conversion rate on 5 percentage points.

- Launch a multilingual website (English + 2 foreign languages) and with no content investments increase organic traffic by +40% comparing to December 2020.

- Create and brought into action acquisition and retention marketing strategies for online lending mobile service in Central America, which grown up from zero to 340K+ mobile app downloads and 120K leads in 2 years with avg. revenue growth of +40%.
I know you are tired of reading long CVs every day, so I've listed my key skills and tech stack below:

- CRM (Zoho CRM)
- Marketing Automation (Intercom, MailChimp, SendGrid, Customer.io, HubSpot)
- Mobile Attribution and Product Analytics (Firebase, Appsflyer, Amplitude)
- Customer Segmentation (Google BigQuery, Segment.com)
- Data Analysis (Excel, SQL, Python (basic, sufficient for data frames and API))
- Project Management (Jira/Confluence)
- Data Visualization (QlikView, SSRS)
- SEO / ASO (SensorTower, SemRush, Ahrefs, MozPro)
- Google Marketing Platform (Tag Manager, Adwords, Analytics, Search Console, DataStudio, Optimize)
- Facebook Marketing Platform (Business Manager, Facebook, Ads, Facebook Analytics)
- LinkedIn Marketing Platform (Sales Navigator, LinkedIn Ads)
- UI/UX (Figma, Miro) & CRO (UserTesting, Hotjar, Optimizely)
- User Feedback (Survey Monkey, Google Forms, NPS / CSat)
- GitHub & Git Extensions, CMS & control panels (Wordpress, Joomla, Wix, Weblium).
Product Manager with an extensive digital marketing background, technical competencies, and a demonstrated history of working in the IT industry. Skilled in building web analytics solutions, developing data-driven processes. 10+ years of professional experience enriched me with business savviness, startup mentality, strategic thinking. Absolutely positive that digital product development is a mix of intuition, feedback- and data-supported actions. Interested in building or working in cross-functional teams with data science initiatives. Master’s degree focused on Mathematical Modeling of Economic Systems from NTUU“Kyiv Polytechnic Institute.”

Negative keywords: gambling, gaming, bureaucracy, ICO, bitcoin.
Position: Head of Digital Marketing & Sales, CMO, Marketing Director
Category: Marketing
Experience: 7 years | English: upper

Case 1: From zero to 600,000 euro turnover per month for 3 months in business with an average check of 5-8K euro.

Case 2: I attracted the most profitable client from the banking sector with an annual check of $ 1.45 million to an IT company.

Case 3: Profitable advertising campaigns with an annual budget of over 750,000 euros.
Focused on results. Successfully achieve complex business goals.
B2C, B2B experience in IT, banking, microtrading, medicine for UAE, UK, Europe, USA, Ukraine and all CIS countries.


2015-2020
Head of Digital Marketing and Sales
Since 2016, I have held an additional position of Executive Director (from 50 to 70 people).

Created from scratch and was responsible for:

Digital Performance Marketing: Google Ads, GDN, Media Buying, Bing Ads, Yandex Direct, Facebook Leadgean campaigns - advertising campaigns for 42 countries with an annual budget of 750,000+ EUR.

Digital and Business Intelligence: Google Analytics, Google BigQuery Data, Business Analytics

Brand marketing division: Facebook coverage communications, PR activities, blogging, search engine optimization, editorial work on the site.

Sales department for Europe and the USA, the Gulf countries and Russia, Ukraine

--
2014-2015
Chief Marketing Officer (CMO)

Product Development for LTV and Average Check Requirements

Integration of CRM with marketing data and data from the application for user actions

Development of a marketing strategy and development of a test launch in local markets

Managing a team of 15 people