lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: Product Marketing Manager
Category: Marketing
Experience: 1 years | English: upper

- Launching of a new product on Atlassian Marketplace
- Working on a 3 products in parallel
- Increase traffic 
- Inbound Marketing Certification - Hubspot Academy
- SEO Certification - Hubspot Academy
- Digital Marketing Certification - Hubspot Academy
- Content Marketing Certification - Hubspot Academy
B&B Product Marketing Manager 
1 year of practical experience in IT
- Inbound Marketing
- Creating and implementing of B&B marketing strategy
- Creating content for the Atlassian Community
- Analyzing, monitoring and reporting on competitors' promotion
- Cooperation with CEO, CPM, PPC-specialist, content managers, video editors, copywriters, support and engineering teams
- Increasing organic visibility score with SEO-optimizing
- Participation in the product optimization with the Product Manager
- Participation in demo calls with clients 
- Reporting to the Product Manager, and Marketing Team Lead
- KPI plan execution and reporting
Position: Product Marketing Manager
Category: Marketing
Experience: 3 years | English: upper


BRAND MANAGER
From Nov 2020 to the present (1yr 8mos)
- Management of brand activation projects for Electronic products solutions (TVs, Audio systems) leveraging projects at 360° campaign level (Social & Digital media, PR, Influencer marketing, live events, Retail & E-commerce) to increase brand awareness, drive consumer engagement, and consequently improve marketing share.
- Development of marketing tools and communication materials.
- Analysing the advertising data (CPO, CAC, ROI, Conversion Rate, etc.)
- Making marketing research and competitors analysis.
- Reporting & Marketing Budget Management.

MARKETING ASSISTANCE
from Mar 2019 to Nov 2020 (1yr 9mos)
- Collect and analyse consumer and market drivers, competition strategies
- Adapted the communication material (imagery, media, digital, point of sale)
- Creating materials for supporting of pillar products and new launches
(metro branding, OOH, posm)
- Leaded the projects for|with collaboration bloggers (pr kit, meet&greet)
Position: Product Marketing Manager
Category: Marketing
Experience: 5 years | English: fluent


Chief Marketing Officer DEC education
January 2020 - April 2020

Handling and optimizing all marketing and brand activities due to the goals. Managing the in-house marketing team and agencies. Scope of responsibilities includes but not limited to: marketing, brand management, digital strategy (including Google Adwords, SERM, email marketing, social media, SMS), event marketing, project management, launching new products, public relations, and brand development.

Marketing Manager  Pyrizhkova Titka Klara, Mira cafe & Pincello pizza
January 2019 - January 2020 (1 year)

Handling and optimizing all marketing and brand activities. Scope of responsibilities includes but not limited to: marketing, brand management, product branding, event marketing, project management, launching the websites, public relations, and business development.

Brand Manager  Red cafe for Multiplex
October 2018 - January 2019 (3 months)

Full development and launching the project in 1 month, market research, pricing, branding.

Marketing and Distribution Manager  MULTIPLEX CINEMA
April 2017 - January 2019 (1 year and 9 months)
Handling and optimizing all marketing activities, film distribution, and ad sales. Scope of responsibilities includes but not limited to: marketing, working with film distribution companies, product branding, event marketing, advertisement, project management, social media marketing, content writing, public relations, and cinema development.
Position: Product Marketing Manager
Category: Marketing
Experience: 6 years | English: fluent

- I created a distro list with essential terms and their detailed descriptions, which are specific for CIS market. It influenced the overall process, increased efficiency and helped the company to save up to 40K PLN.

- My idea of improving the interface usability of the internal platform was implemented by the client (providing capacity in 5 countries). As a result, the changes impacted the processing speed (AHT), which was decreased by 20%.
Collaborating closely with designers and developers to create cutting-edge products is something that I am passionate about.

I am currently seeking to join a company where I can further develop and enhance my skills, especially in the product marketing sphere. 

Having built my own custom merchandise company from scratch, I have gained expertise in influencing certain processes, generating and proposing new ideas, and brainstorming them with a team. I thrive on the process of improvement and would relish the opportunity to contribute my skills to a product-led organization.

I'm responsible for scaling growth and defining a digital marketing strategy. I navigate the creative and analytical sides of social media, and build multichannel marketing campaigns together to drive brand awareness and lead generation.

My strong skills: 
Critical thinking and problem-solving
Service Quality Management
Business Operations Management
Team management

Product Marketing Strategy
A/B Testing
E-mail Marketing

Photoshop
Canva
Figma
Final Cut Pro
Keynote

English - Advanced
Polish - Advanced
Ukrainian - Native
russian - Native
My goal now is to join a company, where I can grow and improve my skills, especially in the digital marketing sphere. I have a great desire to learn and want to continuously improve. I'm attracted to difficult and challenging endeavors. I feel more empowered and energized when my actions can influence the process I'm engaged in.
Position: Product Marketing Manager
Category: Marketing
Experience: 3 years | English: upper


Control and coordination of contractors (context, target, web development, SEO, designers);
Analysis of the effectiveness of advertising campaigns across all sales channels, cost optimization, budget redistribution;
Administration of the company's web resources (website and mobile applications); 
Development of websites and landing pages: redesign, constant monitoring of key indicators of sites. Selection of contractors, formation of technical specifications, approval of prototypes, control of deadlines, acceptance of work; 
Development of advertising creatives and content for websites together with contractors;
Preparation of analytical reports on the main indicators of web resources. Analysis and optimization of the sales funnel;
Handling PR-activities, influence marketing, SEO, SERM, SEM, е-mail marketing, SMM и PR 
Outreach new influencers and ambassadors started PR-campaigns 
Development of existing sales channels, coordination of work with partners;
Search for new channels and lead generation tools.
No copywriting
Position: Product Marketing Manager
Category: Marketing
Experience: 5 years | English: fluent

- I am leading a team responsible for generating $20 million in yearly sales;
- Oversaw delivery of 25+ launches, from building go-to-market strategy to execution and evaluation;
- Successfully running a product launch that generated $2 million in 3 weeks;
- Being recognized as one of the most valuable players in the product marketing team.
Currently, I am leading a Marketing Product Launch team at a global e-learning company. 

I am overseeing all the new marketing funnels we are creating for our products and building go-to-market strategies for their launches in the B2C market. Our product is mainly sold in North America and Western Europe. 

I engage with full-funnel creation, starting with the initial definition of positioning, angles, and market all the way to lead gen and sales. 

My work requires excellence in product marketing, CRO, growth hacking, innovations, and strong communication and stakeholder management.
I am looking for a product marketing or digital marketing role in a fast-paced, growing company on a mission to positively contribute to the world.
Position: Product Marketing Manager
Category: Marketing
Experience: 6 years | English: intermediate

successful hypotheses which increased LTV, av check, conversion rate and other product metrics
• Developed brand strategy including target audience profiling, brand positioning, brand voice, mission, and values.
• Explored and identified appropriate marketing channels to reach the target audience effectively.
• Created unique selling propositions (USPs) to differentiate the brand in the market.
• Conducted research and benchmarking activities to gain market insights.
• Generated innovative ideas and crafted compelling commercial proposals, such as new products and services, cost reduction strategies, increasing customer lifetime value (LTV), and average order value.
• Launched new products and websites into the market, developing pricing, distribution, and communication strategies.
• Managed and executed influencer marketing campaigns, establishing partnerships with bloggers and content creators to drive brand awareness and engagement.
• Worked on improving conversion rates for informational and transactional traffic.
• Managed online reputation through ORM strategies, planning review placement and procurement, motivating user-generated reviews, and maintaining comprehensive reporting.
• Implemented push notifications for websites and applications, including trigger-based and promotional notifications.
• Executed effective email marketing strategies, managing a subscriber base of 50,000+, including growth strategies, promotional campaigns, triggerbased emails, content plans, reactivation initiatives, and RF-segmentation with personalized offerings.
• Tested hypotheses through A/B testing to optimize marketing efforts.
• Prepared and analyzed marketing reports to evaluate campaign performance and make datadriven decisions.
• Identified and implemented process automation to optimize efficiency and enhance productivity within the company.
• Collaborated closely with paid advertising, SEO, copywriting, development, design, and analytics teams to achieve company goals.
• Managed a team of 5 employees, providing leadership, guidance, and support.
• Successfully led the team in achieving project goals and objectives.
• Ensured adherence to budget constraints while effectively allocating resources.
• Set individual goals for team members, fostering their professional growth and development.
• Prepared comprehensive reports on goal achievement, project milestones, expenditure tracking, and provided insightful analysis.
• Developed guides and conducted training sessions for new employees, facilitating their seamless integration into the team.
Position: Product Marketing Manager
Category: Marketing
Experience: 7 years | English: fluent

I have a scope of successful lead generating cases, customer acquisition, remarketing, finding and optimizing the narrow places in conversion funnels, as well as successful inbound marketing cases.
- Digital marketing: Email marketing, SMM, Referral Marketing, PPC (Facebook, Adwords), Content marketing
- Google Analytics, Google Tag Manager
- Content marketing, SEO (blog posting, link building, advanced level of English)
- Leads generating (Google Adwords, Facebook paid advertising, guerilla/crowd marketing)
- Project management
- Client Service
I want to do my best in constructing and optimizing marketing processes, growth processes by searching for new actionable marketing approaches to increase revenue.
I want to work in the IT product company with the same values I have - transparency, supportive environment, can-do attitude.
Position: Product Marketing Manager
Category: Marketing
Experience: 5 years | English: pre

‒ Result for a year of work. The growth in the number of customers with a purchase increased by 14.5% (2020 to 2021);
‒ Average purchase frequency increased by 5.7% (2020 to 2021); ARPU increased by 4.5% (2020 to 2021)
- CTR search > 10-14%; CTR GDN >0,5%; CPL > 2-5$; Conversion of Viber 5-9%; email 2-3%; Revenue Growth Rate 5- 10% MoM.
Digital marketing specialist with 5+ years of experience. Core experience: lead generation, customer retention, customer acquisition, loyalty program, CRM, website, analytics, emailing, brand development & B2C, product planning, backlog & roadmap management, financial planning, go-to-market strategy, user experience, and a/b testing.
Position: Product Marketing Manager
Category: Marketing
Experience: 5 years | English: fluent

Launched 2 products in US market and 1 in Ukraine, managed growth by 45% revenue in an educational niche ), has expertise in growing B2B business - 28% new clients per year  (B2B booking system for travel service).
* Drive go-to-market strategies, including performance-based marketing, SEO/SEM, content marketing, affiliate marketing, and email marketing.
* Conducted >100 user interviews to find user's demands/pains
* Identify strategic positioning, points of product differentiation, and feature prioritization by conduct comprehensive market and competitive analysis.
* Manage budgeting, planning, and forecasting of paid/organic user acquisition and retention activities through revenue projections, LTV modeling, and marketing resources allocation.
* Launch B2B program and signed a partnership deal with clients from Japan, Korea, China, India, Brazil
Position: Product Marketing Manager
Category: Marketing
Experience: 2 years | English: fluent

- 2 years in Product Marketing, 5 years in Sales
- Coordinated an AI startup product launch that brought $140K ARR from new customers in 4 months
- Developed an outbound marketing strategy that generated 20% of their customers for a company  20% of the customers
- Executed a range of go-to-market activities: messaging & positioning, competitor intel, sales enablement, and market research 
- Diverse background (Fintech, eCommerce tech, AI, and Software Consulting). Strong experience learning new markets and industries
Experienced Product Marketing Manager with a successful track record in B2B tech sectors and a five-year sales background. Proven expertise in creating and executing go-to-market strategies, sales enablement, market research, and competitive intelligence. Skilled in partnering with cross-functional teams, prioritizing high-impact activities, and keeping complex projects on track.
Position: Product Marketing Manager
Category: Marketing
Experience: 7 years | English: fluent

* Launched 20+ high-tech products over the course of 8 years, which resulted in over $2M in revenue.

* Implemented a new monetization scheme for the mobile app, which resulted in an 80% in-product conversion increase, which led to $200K+ revenue over 8 month period.

* Repeatedly pushed Mac apps to Top Paid and Top Paid Category (utilities) with over $600K in additional sales generated.

* Developed user acquisition mechanic for the largest betting operator with CPU 38% lower compared to the betting industry average.

* Started four companies in both founder and co-founder roles.
Experienced product marketing manager with over 14 years of product, marketing and leadership experience in the high-tech and marketing industries. 

Has a track record of successfully launching high-tech products and driving revenue growth. 

Skilled in managing teams, winning international accounts, and implementing effective both online and offline user acquisition strategies. 

Passionate about food, science-backed wellness, marathon swimming, and photography.
Seeking a new challenge to help build great products in tier-1 markets.
Looking for an ambitious team.
Employment: full-time
Geo: remote across EU/UA or on-site in Kyiv
Position: Product Marketing Manager
Category: Marketing
Experience: 4 years | English: upper

Сontrolled the complete redesign of the company's website, created 40+ new pages with descriptions, new banners and photos in 2 months.

I created attractive photo content, which sellers use in commercial offers and which increases sales.
Experienced Social Media Manager who is responsible for improving the company's position and brand awareness online. Well-known with digital marketing tools such as SMM, email marketing, Meta Ads Manager. Know how to reach the target audience
through these channels. Website manager, who writes SEO texts for optimal search engine rankings. Reliable, multitask team player.
I want to work with a strong-skilled marketing team, launch a new interesting product, increase as a professional
Position: Product Marketing Manager
Category: Marketing
Experience: 7 years | English: upper

- Formation of a customer-centric and research-prototype-test culture within a business teams
- The Golden Effie award for a campaign for UNICEF Ukraine, aimed at east-Ukrainian children's awareness and knowledge of mines and explosive objects.
For the last 10 years, I've been working in the digital strategy and customer experience fields.
I've conduct qualitative researches, analyse markets, help to ideate, design and test value propositions, products and marketing hypotheses, build CJMs, brands and funnels from scratch.
I would like to work within a product team with a possibility to create value and improve product directly.
Position: Product Marketing Manager
Category: Product Manager
Experience: 4 years | English: fluent


Fully-engaged Product Owner, experienced Digital Marketing Manager
Main skillset:
•	Product and Project Management 
•	Marketing Strategy & Creative
•	Deep knowledge of B2B marketing methods, tools, strategies, best practices – experience with SEM, SEO, paid social, PPC, native advertising, email marketing, and marketing automation
•	Strong analytical and quantitative skills; ability to use customer research, hard data and metrics to back up assumptions, generate credible forecasts and assess the efficacy of development efforts and marketing programs
•	Experience developing content and providing feedback and requirements for creative development
•	Strengths in problem-solving and interpersonal skills, ability to work effectively in a deadline-driven work environment, attention to detail
•	Ability to synthesize input from multiple teams and individuals
•	Strong strategic, project management and budgeting skills
•	Advanced English
Promising product, growth opportunities, clear and effective communication
Position: Product Marketing Manager
Category: Product Manager
Experience: 5 years | English: fluent

- Launched more than 60 courses in the UAE
- Failed to break even a startup. I know it is not an achievement but it taught me more about product marketing than any degree or course out there.
- Increased brand awareness and market penetration of  laser tag products in the US
- Increased sales of VR LBE systems in the US
- Grew from a copywriter to a project manager in an Ecom startup in Ukraine
- Moved to the UAE to make my dream come true - to work as a sales executive in Gas & Oil industry
- The dream did not match my expectations. Found a job as a product marketing manager in an educational startup in Dubai. Worked there for more than 4 years. 
- Came back to Ukraine to find some really interesting projects as a product marketing manager
- Currently working as a product marketing manager and promoting LBE systems to the US and Europe.
My ideal company is an IT product company that provides solutions for the US, Europe or Middle East markets. 

There is really nothing that I dislike in product marketing, except a meeting that could've been an email.
Position: Product Marketing Manager
Category: Product Manager
Experience: 3 years | English: upper


Head of Digital Marketing, 
 April 2018 — March 2020

Hypothesis prioritization and development, CustDev;
Market and competitor analysis, developing a general product strategy;
Drafting and launching advertising campaigns, creating landing pages;
Marketing team coordination, assigning tasks to designers, copywriters, SEO specialists.


Product Marketing Manager,
 March 2020 — April 2021

Market research, competitors analysis, CustDev;
Determination of agency positioning, MVP preparation together with the team;
Promoting, launching and testing advertising campaigns;
Regulation of the operating process and customer success;
Marketing team coordination;
Partnerships and custom client projects;
Organizing and arranging participation in forums, exhibitions and conferences.


Product Marketing Manager, 
February 2021 — November 2021

Marketing team coordination, assigning tasks, training new employees;
Working with partners and mass media;
Market research, competitors analysis, communication with users;
Hypothesis prioritization and development;
Hypothesis implementation through user testing and A/B tests;
Analyzing results of the promotion, engagement, and user behavior;
Product market fit research, testing ways for product growth and development;
Creating UX text and mind maps for the app, maintaining a community for users;
Developing landing pages developing with designers.

Product Manager, 
January 2022 - October 2022

Market and competitor analysis, developing a product strategy and road map
 Prioritization of hypotheses and their implementation based on user research and A/B tests
Prioritizing product features and capabilities, backlog forming 
Analysis of user behavior and site results
Leading a team of 2 front-end developers, designer and SEO
Position: Product Marketing Manager
Category: Product Manager
Experience: 11 years | English: upper

Certifications:
2020 - Data Analytics, KarpovCourses;
2020 - Software Development Task Setup, Stepik; 
2018 - 2019 - Strategic Marketing; Mastering Metrics; Digital Strategy Modules in Chartered Institute of Marketing (UK);
2019 - Facebook Pro, Median School;
2017 - Digital Marketing advanced Projector, Kyiv; 
2017 - Inbound Marketing, HubSpot Academy.
Head of Product (Feb - Sep 2021)
Startup, HealthTech, EHR system development, US.
Responsibilities:
- Product development to the MVP stage.
- Global product development strategy;
- Managing development team (PdM, PO, designer) and engineering team (Developers, QA, DevOps): SCRUM/KANBAN;
- Organization of stakeholders processes; project prioritization, collection, and processing of product ideas;
- Writing specifications and tasking with 170.315 certifications requirements, backlog management;
- Conducting interviews, designing workflows, managing visual design; 
- Monitoring key product metrics,
- Preparing to bring the product to market;
- Recruiting.
Tools:
- Jira, Trello, Confluence, Figma, Affinity Designer, Python, Selenium
Results:
- Bringing the product to the MVP stage
- Application documentation
- Manual for users
- Launch strategy
- Hired 3 new engineers (Middle PHP Developer, QA engineers)

Head of Marketing / Head of Product, Allbiz (Dec 2019 - Feb 2021)
Marketplace for SMBs, presence in 13 countries, more than 1M companies, over 355K visits per day.
Responsibilities:
- Develop and implement company rebranding strategy, new positioning, inbound marketing implementation;
- Global product development strategy;
- Conducting interviews, workflow design, visual design;
- Work with the call center;
- Affiliate programs (communication with Google representatives, meeting KPIs);
- Work with customer feedback.
Tools:
- Google Analytics, GTM, Similarweb, Facebook Ads Manager, eSputnik, Python, Illustrator, Photoshop, After Effects
Results:
- Engaging more than 1.5K new accounts from 02.2020 to 03.2021 (email marketing, Viber, SMM); 
- updating POS materials (offers, landings, presentations, banners, SMM, etc.);
- Update of the account - UX/UI, dashboards, payment/delivery connection;
- launch of features: google smart shopping, tenders, novapay, uapay, robokassa;
- launch of inbound marketing (blog - more than 20 articles, tutorials).