Position: Product Marketing Manager
Category: Marketing
Experience: 10 years | English: fluent

In a product marketing role I am proud of my latest job results where I handled a team of marketers of a social mobile app, where we conducted research, set up customer journey tracking, produced and run ads, engage influencers and more.  

 Pretty soon we have got a clear product vision and a 50% drop of the cost per conversion action, better retention and a bunch of realistic product documents including User Personas, Customer Journey Map, Product Roadmap, ASO strategy and more.
 
I also have planned and ran a successful digital launch of an international news TV-channel targeted EU and US. We have got 100 000 facebook page likes from EU+US in 3 month in 2014. We were quoted by the world's top medias weekly. 

And there are some more victories on the local market to share - with a services and mobile.

As a PPC I have successfully launched and managed a number or campaigns with firm KPI's with up to $60K monthly spends. 

In a B2B marketer role, besides of digital strategy and branding of the biggest game outsourcing company in Europe I have built the whole lead acquisition process automation with throughout tracking and Salesforce integration. While providing the necessary amount of leads for 2+ years. 

And the oldest but not the least important experience is to maintaining a digital communication for a number of global FMCG brands at a top advertising agency. Which I should be grateful for strong creative, project management and reporting skills also. 

Every time I was excited to go to a new territory, to adapt and to win there.

See more details in portfolio and references.
Looking for a full-stack digital marketer to succeed on western markets? Now you have a chance to get one. 

With a unique mix of experience in advertising, media and product I am capable to provide a profitable full-stack marketing service. Never rejecting to roll up my sleeves if needed, but also able to lead a team. 

Otherwise you never can be in multiple places simultaneously, that's why I find myself the most useful in IT product development and promotion strategy. Perfectly, it would be a game, a lifestyle app or a web3 project.  

Now I am a product marketer at a social mobile app which includes:  
- marketing strategy,
- product development,
- customer journey handling,  
- marketing team management,
- data analysis,
- user acquisition,
- creative development and production.


Two years before that I was helping to run B2B online marketing at a game development services provider headquartered in Hamburg and targeting EU and US video games industry executives. I provided iLogos with the full-stack of marketing services starting from the digital strategy to CRM and web-development, marketing automation, ad copy, ads production, search and social PPC. 

Also, I am a former marketing partner in a premium service of proper nutrition which I have launched as a pet-project, or side hustle. I took on this challenge bc to polish my skills and to enjoy the result. We have won the market in the first six months and now staying at the top for 5 years.

Before that I became an expert in advertising, social and PPC at the digital advertising agencies were I have ended as a Head of Digital and worked with the national cellular provider and the number of international FMCG brands.
 
Then I have helped a producer to launch the first international news TV-channel about Ukraine and Eastern Europe targeting Europe and North America. I am proud of daily insights I have been providing to the international team of editors and sophisticated PPC targeting I leveraged on the task that no one did before.
My current goal is to strengthen a modern product team, that performs on a global scale with a systematic marketing approach and a bunch of advanced skills.