Position: Product manager
Category: Product Manager
Experience: 3 years | English: fluent

Developed a strategic plan for product revenue growth, contributing significantly to overall business expansion.

Led an operation scaling initiative using in-depth product analysis, enhancing the overall efficiency and productivity of the team.

Effectively managed Real-Time Bidding (RTB) accounts, optimizing performance through product analysis and driving superior campaign results.

Leveraged product analytics to detect and prevent fraud, resulting in enhanced campaign outcomes and safer business operations.

Conducted comprehensive product data analysis, driving partner engagement strategies and improving business relations.

Managed a marketing automation platform by analyzing product usability and performance, increasing client engagement and satisfaction.

Analyzed and selected third-party solutions based on product compatibility and business needs, improving operational efficiency.

Developed robust data management processes based on product analytics, leading to more informed and strategic business decisions.

Applied product analytics in an international B2B marketplace project, identifying business needs, and implementing innovative features and updates.

Using cutting-edge AI methodologies, I was able to swiftly implement improvements and adjustments to our product, achieving a competitive edge in the market. This resulted in better market positioning and faster response to emerging trends and customer needs.

Adtech, E-commerce.
April 2022 - Present
Key Responsibilities:

Leading and surpassing sales targets through effective strategy and planning, with a focus on enhancing revenue generation.
Collaborating effectively with the business development and devops teams to facilitate operational scaling.
Managing Real-Time Bidding (RTB) accounts on a daily basis, ensuring optimum performance and efficiency.
Implementing effective fraud detection and prevention measures, aiming to maximize campaign outcomes.
Utilizing a data-driven approach to identify opportunities for increasing partner engagement and boosting overall business performance.
Previous Roles:

Analyst
January 2022 - March 2022
Project was unfortunately discontinued due to war in Ukraine.

December 2020 - November 2021
In this role, I was responsible for:

Managing a marketing automation platform focused on the US market.
Catering to client requirements, bridging gaps between business and technical needs.
Selecting and implementing third-party solutions in alignment with business goals.
Developing robust data management processes to enhance efficiency and productivity.
January 2019 - October 2019
Key responsibilities included:

Collaborating with sales, support, and marketing teams on an international B2B marketplace project.
Gathering and analyzing business requirements to drive strategic decisions.
Conducting comprehensive competitor analysis and suggesting innovative features and updates.
Key Skills:
I bring expertise in Programmatic Advertising, Real-time Bidding (RTB), AdTech Analytics, Data-Driven Advertising, Digital Advertising Operations, Media Buying & Planning, Python & Machine Learning, A/B Testing, Data Mining & Visualization, Project & Risk Management, Agile Methodologies, Business Process Improvement, Stakeholder & Change Management.

Software Proficiencies:
Excel, SQL, Power BI, Google Cloud, Pubmatic, Inmobi, ETL, and other optimization models.

Terminology Knowledge:
Competent in ad-specific terminology, including Ads.txt, App-ads.txt, Schain, Bundles, Publisher, Requests, Responses, Timeouts, Traffic Flow, Revenue Flow.