Position: CMO / Директор по маркетингу
Category: Marketing
Experience: 11 years | English: upper

I developed from scratch over 30 offers of goods and services (FMCG, IT, automotive, cryptocurrency, consulting, medical equipment etc). 7 of them brought over $1 million profit for the company and one (from Health&Beauty area) that brought over $4 million in one year since they hit the market.
Marketing Team Lead
04/2023- till now
GEO Pay (fiat-crypto gateway)
*Developed a complex marketing strategy for the current product
*Proposed new products to elaborate in order to increase user engagement
*Developed and conducted multiple advertising campaigns (internal and with partners) The last of them had 108% ROI
*Created right offers for each ICP

Marketing Team Lead
12/ 2021 - 02/2023
LocalTrade (crypto)
* Developed new ways of user acquisition, such as media buying, influencer marketing, target ads at social media
* Implemented influencer marketing strategy, collaboration standards
* Worked closely with CTO in order to develop strategic plans and new offers to promote
* Increased website traffic using teaser channels and cross-promotions with partners
* Launched a B2C product CrypEx bot (crypto exchange in telegram)
* Launched a B2B product 0xpay (Crypto processing service for any online business)

Chief Marketing Officer
05/ 2021 - 11/2021
MITRIDAT/Bexhill Trading Auto 
 •	Developed a complex digital strategy including PPC, SEO, media buying, marketplaces, messengers, target ads at social media
•	Implemented a new extremely cheap way of leads acquisition ;)
•	Leading a great inhouse marketing team of 20 people, implemented a new KPI's system
•	Working at loyalty increasement and cross-sales program
•	Optimised marketing budgets at 8-12% on average (with leads quantity and quality growth on 5-7%)
 
Head of marketing
08/2020 - 09/2021 
Dozarplati.com   

•	Built from stratch and was leading a strong marketing team
•	Found new ways of traffic and user acquisition 
•	Created and implemented a new finacial product and the ways of it's promotion
•	Upgraded company's web-site and increased it's conversion rate up to 4-4,5 percents (previousely it was less than 3%)

Head of marketing
03/2014 - 09/2020 
CPA-network Hotpartner & Domatv marketplace and channel    

•	Developed and implemented standards of internet resources and promo materials necessary for launching of new offers created;
•	Built a powerful creative team of more than 20 full-time and freelance specialists (copywriters, UI/UX designers, layout designers);
•	Developed from scratch over 30 offers of goods and services for the healthcare industry, created their USP and the strategies for their online and offline promotion. 7 of them brought over $1 million profit for the company and one that brought over $4 million in one year since they hit the market. 

And lots of other interesting projects)
Ready for new challenges)

I am ready to work for any project besides the companies with strong bureaucracy and strict office discipline. And sure, I don’t work with russian companies!

P.S.
Yes, I am originally Belarussian, but I live in Ukraine over 2 years, I didn't leave Kyiv from the beginning of the war and helped to defend it from the first days of the orks invasion: made anti-tank hedgehogs and helped the army and TRO as a driver, also drove humanitarian help to civilians at the just deoccupied territories, translated to foreign journalists etc.

And I strongly believe in our victory and ZSU!