lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: Product Marketing Manager / Product Manager
Category: Product Manager
Experience: 2.5 years | English: upper


Product Marketing Manager 

 Formation of product development hypothesis, their prioritization and A/B tests implementation to improve product and marketing metrics.
 Control of the full cycle of software development: backlog management, plan and evaluate sprints, describe requirements and assigning tasks to development and design teams, control of project development timelines, maintain documentation.
 Conducting internal product analytics: analyzing and optimazing funnels, analyzing the feature performance, regular monitoring of product KPIs.
 Create architecture for launching marketing campaigns on different platforms, setting up pixels, events and connections with MMP.
 Work closely with the marketing department in order to improve LTV, ROMI and other product marketing metrics.
 Market analysis: regular monitoring of competitors, search for successful ideas for product development and monetization, identify growth points and opportunities.
 Technical, design and cross-functional teams management.
 Build product processes in a team and improve current.

Marketing Manager

 Search for new approaches of products promotion, testing new channels and ideas.
 Creation of new creative concepts and writing of technical specifications for designers,
monitoring their implementation.
 Launch of creatives in ads managers (Facebook, Google Ads, Snapchat etc.)
 Analysis of the results of advertising campaigns using various tools (Appsflyer, Tableau
etc.)
 Interpretation of the results, formation of new hypotheses and modification of creatives.
Position: Product Marketing Manager | Product Manager
Category: Product Manager
Experience: 4 years | English: upper

- Leading projects from scratch;
- Launched new products;
- Product rebranding followed by a successful campaign;
- Analysed and improved key product metrics;
- Brought lead generation to a new level (ROMI ~ 500%);
- Boosted the company brand in the market;
- The business processes of the interaction are established;
- Organized work between different departments;
- Developed unit economics, product metrics, and KPIs;
- Implemented financial plans;
- Training interns.
Product Marketing Manager
Experience – 3 years
Last 3 years, I've managed development and marketing teams as a Product Marketing Manager.

- Decomposition strategies for the development of the product in the RoadMap;
- Manage a team of 10+ people;
- Control of development and release process;
- Experience in working with international clients and stakeholders;
- Requirement collection for the products, prioritizing and planning the steps;
- Writing supporting documentation for the project;
- Experience in e-commerce;
- Market research, competitors and user behaviour analysis;
- Experience in the developing unique selling proposition, and increasing brand value;
- Planning marketing strategies and budget;
- Complex A/B testing hypothesis generation, split tests conduction, optimizing;
- Management of the full cycle of projects;
- Knowledge of Scrum and Agile methodologies;
- Experience with Jira, and Confluence (managing tasks, writing documentation);
- Implementation, and analysis of the results of advertising campaigns;
- Marketing funnel optimizations;
- Testing and improving marketing channels;
- Solving internal and external emergencies.

Marketing Manager
Experience – 1 year

- Strategies for promotion, and receiving leads through digital channels;
- Optimization advertising campaigns (Facebook/Instagram and Google Ads);
- Traffic analysis, testing of new channels;
- Improving customer experience;
- Competitive analysis;
- Work experience with different departments and contractors;
- Interpreting results, forming new hypotheses;
- Developing promotional products;
- Creating weekly and monthly reports.
I'm looking for Product Marketing Manager, Product Manager and Product Owner positions.
Currently, I want to join an inspired team with people who believe in the things they are making. As well, I want to improve my abilities and get great and breakthrough results for the company.
Position: Product Marketing Manager, Product Manager
Category: Product Manager
Experience: 9 years | English: upper


A strategic marketer with 9+ years of experience, including nearly 2 years in IT (developing web for food retail and energy market; mobile apps for beauty, HoReCa, medic spheres and for agricultural complex). I have gained valuable experience in large enterprises internationally oriented in industries such as Food retail, manufacturing, agricultural complex, marketing/advertising, and education. Additional courses in product management increased my expertise and deepened my knowledge of managing and product improvement for maximum customer value. I appreciate the opportunity to showcasing my communication skills with a strong blend of creativity and analytical skills, results-oriented, which will allow me effectively to reach marketing and business goals.
Position: Product Marketing Manager, Product Manager
Category: Marketing
Experience: 6 years | English: fluent

AT LABA GROUP - developed product portfolio strategy and integrated customer centric approach to the process of new product development 
AT SILPO FOOD - successfully managed diverse team of technical and marketing employees crafting the leading style to the team member's specifics 
AT PHILIP MORRIS - developed and defended in front of stakeholders from Global Operation Center a local approach for loyalty program which generated WOM among users and increased NPS level by 9% over 6 months
LABA GROUP (ED-TECH) Sep 2021 – Mar 2022
PRODUCT MARKETING MANAGER
Managed & developed Production team (30 Producers and Learning Experience Specialists), performed department restructuring 
Ensured revenue development through product portfolio management (new launches & improvement of existing products)
Launched consumer-centric approach of product development process. Incorporated marketing philosophy and vision into the department operations
Tested multiple hypothesis, covering different stages of product development and improvement
Lead new funnels development, improving conversion indicators along the funnels
Silpo Food Nov 2020 – June 2020
Product Owner
Developed consumer LTV through basket maximization mechanics responsible for 50% of incremental revenue 
Lead cross-functional team (2 Data Scientists, Content Manager, Marketing Manager), fostering Agile principles 
Built an automatic consumer offers system 
Integrated analytical models for personalized consumer offers suggestion
Tested 50+ product development hypothesis 
  
Philip Morris Sep 2016 – Jul 2020

IQOS Product Manager (Retention)
Developed & launched national loyalty program which secured single-digit churn rate and increased NPS by 9%
Conducted around 20 loyalty benefits tests, covering full project cycle from ideation, go-to-market framework development, national teams briefing, cooperation with 3d parties for services & materials supply to deployment, outcomes analysis and scaling recommendations
Developed consumer segmentation–loyalty benefit matrix, built respective communication chains 
IQOS Product Manager (Acquisition)
Developed & implemented an acquisition roadmap for Armenian market which doubled users intake
Launched & coordinated deployment for on/off-line acquisition products such as user referral, lead generation, HoReCa partnering programs, etc.
Lead HQ acquisition team, coordinated management of field full-time and freelanced teams
Launched motivational, knowledge-building & product referral programs for employees, securing internal cultural transformation and building internal acquisition channel
1) Having an impact on people, processes and products of the company
2) Open, agile, no-blame culture, a team which is inspired by its product
3) Opportunities for personal and career growth, learning environment where new approaches and ideas are appreciated
Position: Product Marketing Manager/ Product Manager
Category: Product Manager
Experience: 2 years | English: upper


I'm a dynamic leader with experience as a Head of Creative Team in IT product company, passionate about driving innovation and results. 
I've achieved the following:

- Led and mentored creative teams for impactful web and iOS advertising.
- Built efficient scalable team workflow and increased team productivity x2 by identifying bottlenecks, optimizing processes, and using new instruments
- Quarterly achieved the goals set for the creative team, which included the quality and quantity of advertising production
- Developed innovative ad concepts across platforms like Facebook, TikTok, and more.
- Informed decision-making through competitor analysis and industry insights.
- Leveraged data to enhance ad efficiency and effectiveness.
- Cultivated collaboration and creativity through team engagement.
Position: Product marketing manager/ Product Owner
Category: Product Manager
Experience: 8 years | English: upper

Successful product launch on the global market
Brand building and success relationship
Customer success management 
Developed all workflows and business processes
New features engineering
Integrated marketing automation systems
Experience in project management and product marketing. Developing marketing strategy and executing all the processes (communication with clients, team management, task management, estimates, current state of the project).
Work out requirements and specifications of processes
Q&A of IT-development
Overview and reporting of existing processes
Technical Documentation and Visualization

Key expertise:
Online Marketing
Email Marketing
Content Marketing
Affiliate marketing
SMM & PR communications
Marketing strategy development.
Market and competitors research.
Product strategy development, long-term and short-term planning.
Estimating and delivering results.

Main set:
Product backlog management
Features planning and decomposition
Landing Pages - generating ideas, UX, A/B testing, conversion optimization, development.
Online and social media channels (paid and organic search, SEO, SEM, SMM, PPC, PR, CPC, CPA, Affiliate, etc)
Optimizing product funnels, data measurement.
Optimizing CAC, ROI, LTV for various customer acquisition channels.
Marketing processes automation

Products:
Marketplaces, SaaS,  B2C Software, B2B Cloud software, B2B/C 

Markets: WW, USA, EU, CIS, LATAM

Skills:

Product management, Digital marketing, Content strategy, E-mail marketing, Marketing Strategy, PPC, User Experience (UX), Analytics, Project Management, SEO/SEM, SMM, HTML, Jira, Google Analytics, Team management, Content marketing, Lead generation, Google Tag Manager, Affiliate marketing, Referral programs, Web Analytics, ChatBot, Conversion Attribution models, Conversion Rate Optimization, CRM, Enhanced E-commerce, Facebook Ads, Facebook API, Google Ads, Google Analytics, Google Data Studio, ESP systems, Growth models, Go to market strategy, Models CAC/Unit economy, LTV, ROI
I'm Interested in full-stack product - marketing jobs, Marketing lead, Product marketing management,Product owner
I do not interested in the following roles: PPC, SMM manager, Customer Acquisition, or email marketing manager.
Position: Product Marketing Manager/Product Owner/CPO
Category: Product Manager
Experience: 4 years | English: intermediate

- Created and increased stream 1 х10 in a year.
 ⁃ Created and increased stream 2 х7 in a year.
 ⁃ Introduced new concept of traffic distribution. 
 ⁃ Unique distributor (roullette).
 ⁃ RTB flow integration.
 ⁃ API flow integration.
 ⁃ Technical Funnels (global management of funnel).
 ⁃ Admin panel for advertiser/affiliate/site. 
 ⁃ A lot of technical improvements.
Professional with over 4 years of diverse IT experience in marketing, affiliate and advertiser domain, which includes running business analysis processes and people management activities. Experienced in all product & software development phases: from ideation, elicitation and analysis, through development, acceptance testing and rollout.
I have experience in leading projects, building roadmap, communication with clients, risk management. I have been taking a role of Chief Product Officer in last project.
Position: Product Marketing Manager / Product Owner / Product Manager
Category: Product Manager
Experience: 4 years | English: intermediate

- 4+ years total experience in Marketing
- have experience in converting sites to adaptive
- have experience in website redesign
- graduated from web design courses and can create professional layouts in figma
- team player, good organization skills, following deadlines
Experience working with websites on the European market. Site optimization and measures to increase CR
I have experience in converting the site to adaptive and complete redesign of the site

 - Research of competitors and leaders of the European e-commerce market
- Data analysis, research of competitors, monitoring of best UX practices to solve tasks for implementing new functionality
- Generation and adaptation of ideas for conducting events directed at CRO
- Formation and description of product requirements
- Creation, control, verification of tasks for design, layout and development of pages, blocks and individual elements. Preparation of mockups in Figma
 - Analysis and evaluation of the effectiveness of implemented measures. Forming and testing of hypotheses
- Verification of compliance of the implemented functionality with the specified requirements
- Setting and checking tracking tasks
- Content preparation (lists of elements requiring changes, images, icons, ratings, translations)
- Interaction with other departments of the company (design, content, development, analytics, seo, PO related areas)
- have more diverse projects, perform interesting multifaceted tasks
- cooperate with other departments
- the ability to create
- develop comprehensively in the field of marketing
- growth opportunities
- good and positive atmosphere at the office
Position: Product Marketing Manager, Senior Marketing Manager
Category: Marketing
Experience: 11 years | English: fluent

When I just came to marketing, I created totally new	performance-based incentive system for cavists. Sales increased up to 70% for a year.

NDA (current job): annual growth +5-15% over planned in those regions, where I launched a new approach to go-to-market strategy creation and implementation

Relaunched Casillero del Diablo wines on Ukrainian market after almost 5 years break. Casillero del Diablo, Frontera sales volume have been increasing steadily 20% year to year

I hope you know coffee TOTTI Caffe. I was in charge of this brand and leaded the brand development and launch. Concept, design, product inside - we had nothing and created everything.

TVC for Chernaya Karta coffee relaunch beat all the scores of involvement and sympathy of TA within the whole category in Millward Brown Ads Link test in 2012. And still no other TVC has beaten our result.
Huge experience in FMCG marketing, deep understanding of final consumers. 1 year experience in IT (product for end users, gambling, NDA). If you deal with end-customers and need a fresh look from 'outside of the IT box', I am the one who can help you! I can tell you why end-consumers buy one products and do not buy others. I know why consumers' needs goes prior to product features and how to find and satisfy those needs. I know why we must give the consumer reasons to believe in our product and how to do that. 
I have 12 years in marketing, including top-level positions (senior brand manager), FMCG. Brand portfolio management, new brands development and launch. Strategy. Researches. Media planning. Promotions.
My experience in IT sphere is less than a year as for now, yet - I am learning very fast! 
And i can tell you, that old good strategic marketing tools are relevant in IT more than anywhere!
Product aimed to end-customers. strategiс thinking, challenging task, exciting team. I am definitely not a b2b person. I'm fond of being in touch with the consumers via marketing tools, especially in our digital era.
Position: Product Marketing Manager/ Senior Marketing Manager/
Category: Marketing
Experience: 5 years | English: upper


Mission-oriented Marketing Lead with an seven years background in the in highly competitive niches, including 5 years in betting and gambling brands. Experienced in product strategy,  brand management, customer retention, A/B testing, SEO and lead generation. 
Achievements: 
Launched brand in new locales
Implemented loyalty program and improved LTV by 15%.
Launched new user acquisition strategy for Perfomance and Organic channels.
Goal: help build a strong brand in entertainment
Position: Product Marketing Manager |  Senior Media Buyer
Category: Marketing
Experience: 3 years | English: upper

- Worked with CIS and Tier 1 markets.
- Managed a budget of over $100,000.
- In skillsetter.io, I brought the Facebook channel to a positive ROI for the first time.
- I created a chatbot for learning English in my free time, which attracted more than 2,000 users without spending a single dollar.
- As a marketer, I have participated in the launch of more than 25 physical products.
Hi mate!) I have been working with digital marketing for more than two and a half years. The last two years mostly with various traffic channels (most of all with FB ads) to attract customers for businesses. During this time, I gained experience as an in-house specialist, freelancer, and in an agency. Therefore I understand well the requests of all parties.

As a media buyer I

- working with ads in Facebook and Instagram (Apps, E-commerce, EdTech);
- manage budget pacing, optimize campaigns & perform tests;
- conduct competitors marketing researches;
- working closely with various analytical systems;
- creating promotion strategies and reports for clients.

Moreover, while working as an in-house specialist and freelancer, I

- managed a small team of contractors;
- created several products from scratch;
- participated in the creation and development of several sites;
- worked with various marketplaces;
- got essential experience with SMM and email marketing.

I primarily rely on metrics and KPIs and use a data-driven approach in my work. I try to constantly develop myself and achieve new goals to make the world a better place; I hope to find people who share my views.
Opportunity to grow and improve professionally. Friendly team
Position: Product Marketing Manager – Strategy/SEO/PPC/Content
Category: Marketing
Experience: 6 years | English: fluent

SEO:
• +123% Organic search users YoY performed by blog SEO optimization (machinery industry)
• +97% Increase in organic YouTube viewers after video and channel optimization (healthcare industry)
• +45% Increase in organic traffic performed by content SEO optimization (healthcare industry)
• +42% Increase in revenue YoY performed by product pages optimisation (ecommerce)
• Increased authority score of the new website to 31 in 4  months (fintech industry)
• Increased organic traffic x2.5 and impressions on search x10  after rebranding and new website release (fintech industry)

PPC:
• Achieved low budget campaign on Google Ads  ≈2 rub/click
• Lowered ads CPL x4 times
• Lowered qualified CPC x10 times

Management:
• Built a sales funnel and helped the team to optimize processes by setting up the CRM system and taught the sales department how to use it. It has resulted sales and team productivity boost.
• Helped setting up CRM for the company and making Product-Marketing-Sales-Finance funnel
• Creating overall digital presence strategy
• Organisation of events to boost brand credibility
• Was a project manager of the big project which contained 3 websites (machinery industry)
• Mentored new team members
• Created weekly reports with overview of all projects the company worked on
Experienced and driven marketer with 6 years of experience in digital marketing. Equipped with a diverse and promising skill-set, conducive to adhering to marketing principles and best practices. Have experience working with e-commerce and fin-tech, law and healthcare industries, tech companies and startups, B2B and B2C clients in US, UK, EU and CIS locations.
• Great team communication
• 8 hours working day
Position: Product Marketing Manager/User Acquisition Manager
Category: Marketing
Experience: 5 years | English: upper

Boosted total team performance up to 30-40%
Contributed to grow through new channels
Identify the touchpoints for growth revenue


Boosted 3m ROI up to 10-15%
Researched new ways for personalized targeting


Built and managed campaigns with 100-200% ROI
Made performing ads for Facebook campaigns
Tested 90+ new funnels for web traffic
NDA
Product Marketing Manager  (Sep 2021 – present)


Govitall.com
Team Lead of social media department (Sep 2020 – Jul 2021)
User Acquisition Manager (Facebook ads) (Mar 2019 – Sep 2020)


Appflame 
User Acquisition Manager (Dec 2018 – Mar 2019)


Markettraf (TerraLeads Affiliate department) 
Media Buyer (Aug 2017 – Nov 2018)
I have the ability to help establish and implement company projects that will help promote and sell digital products. I have experience launching and managing digital products and features for customers' needs. I have a large experience in the position of User Acquisition Manager,  have a huge practical experience managing paid ad campaigns at various platforms (Facebook ads, Google ads, Snapchat, Taboola). I have the skills needed to increase brand awareness and to make a connection with customers that increases loyalty and gives your company a competitive edge.
Position: Product Marketing Manager / User Acquisition Manager / Marketing Manager
Category: Marketing
Experience: 4 years | English: fluent


- media buying performance on Facebook, Instagram, Twitter, Snapchat, native advertising platforms (dating apps, crypto-related projects (web), sports-related projects (apps), forex (web+app), medicine-related projects (web)
- working mostly with Tier 1 market
- giving tasks to designers, preparing storyboards 
- optimising ads 
- negotiating with native ad platforms 
- preparing marketing financial reports 
- conducting price tests depending on social network
- experience with large ad budgets 
- conducting a/b testing on social media 
- creating (using constructors) and testing landings, preparing reports according to heat-maps 
- testing new traffic sources 
- creating content for landing pages
- running Google Ads campaigns
- experience with RTB networks (Vungle, Unity)
- user and campaigns analytics (Tableau)
- cloaking on social media 
- FB accounts farming (warming-up accounts for media-buying, setting up business managers)
Position: Product Marketing Manager with Content Marketing background
Category: Marketing
Experience: 5 years | English: fluent


Self-driven, detail-oriented specialist with 5+ years in marketing and digital writing for B2B. 

I have experience integrating content, marketing, and product marketing strategies to achieve business objectives. My current tasks include the following:
- Collaborate with cross-functional teams, including Product, Marketing, and Sales, to drive business objectives and achieve company goals
- Develop and test product positioning, messaging, and ICPs
- Conduct regular content audits and analyze performance metrics to refine content efforts
- Plan and prioritize tasks from different teams and stakeholders
- Produce various content pieces, including landing pages, Facebook and LinkedIn ads, sales enablement materials, and video content
- Manage a team of writers, editors, and designers, ensuring the timely delivery of high-quality content

Looking to leverage my expertise in content strategy, positioning & messaging development, and marketing project execution to keep challenging myself and grow my career.