Position: Marketing Manager
Category: Marketing
Experience: 7 years | English: fluent

Achievements:
•	Developed and rolled out - Digital Capability Vision and Strategy. 
•	Developed and rolled out branding strategy for Guardian Glass.
•	Launched global website www.guardianglass.com in 8 major languages.
•	Ensured the standardization of global components to ensure scalability and reduce costs.
•	Merged over 100 regional legacy websites into one without critical loss of functionality.
•	Acquired +70% of new active users (2019 vs 2018) thanks to user journey enhancements (HotJar, Tag Management).
•	Developed and consolidated reporting on UX / UI side of marketing communication platform and Customer-Interfacing Analytical Tools (Google Datastudio, Google Analytics)
•	Unified business processes and introduced aligned KPI metrics.
•	Partnered with Legal team to ensure adherence to GDPR and other regional personal data protection requirements.
•	Implemented feedback's management system (regional agents routing).
•	Completed SEO improvements on cross-projects / cross-languages automated content mapping.
•	Established and successfully launched key components of Communication Platform, which included: headless CMS, Taxonomy, Product Information Management, Flexible Forms, SEO, Marketing Automation, Content Approval Workflows, Global Content Transfer, Translation Automation, Tag Management, User Journey Management, Automated analytics and scheduled Reporting and Regional Support
•	Transformed highly “customized” approach to content management to highly “configurable” model to ensure adherence to corporate brand guidelines and provide regional creative flexibility.
•	Annual budget management.
•	Digital Asset Management System  – build up from scratch and integrated globally across regional marketing departments. Ensured compliance aspects of photo usages, as well as cross regional collaboration and effective use of resources (assets sharing, inspirations).
•	Improved resources utilization through governance model introduction and responsibilities distribution.
OCTOBER 2016 – TO PRESENT
GUARDIAN INDUSTRIES, UNITED STATES
GLOBAL DIGITAL EXCELLENCE MANAGER
Own the transformation of Guardian’s marketing digital eco-system, to create a competitive advantage for Guardian’s marketing teams by enhancing user journeys and overall digital experience and engagement with Guardian global digital tools, improving profitable decision making and driving revenue while reducing operation costs through scale and efficiency.

Overall digital regional marketing initiatives support and coordination (North America, South America, Europe, Middle East and Asia-Pacific)

FEBRUARY 2012 – OCTOBER 2016
GUARDIAN STEKLO SERVICES, RUSSIA
MARKETING DIRECTOR
Implemented and improved efficiency of both Marketing and Technical Advisory departments in CIS countries within Guardian development strategy. Understood the assigned market, identified opportunities, forecast changes and areas of growth. Conducted feedback research study, analyzed the outcomes and presented it to Sales and Central Marketing division. Used segmentation to implement a strategy which influences of the market.

Achievements:
•	Developed point of view on Residential, Commercial and Interior segments for CIS countries (5Y strategic plan).
•	Developed end-consumer segmentation work based on end-consumers purchasing behavior (Residential Marketing).
•	Rolled out B2B sales dealership incentives campaign.
•	Established marketing and customer advisory capability from scratch. Hired, trained and promoted team of professionals, which are still highly valued by internal and external customers.
•	In collaboration with Sales department increased the share of sales for value-added products from 30% to 45% (2014-2016).
•	Got assignment to work at US global headquarters.
Looking for a job with relocation possibility to US, Canada, EU.
O1 visa eligible.