Position: Senior Product Manager/ Product Lead/ PMM
Category: Product Manager
Experience: 4 years | English: upper

- Digital and Product Marketing.Pro in Projector (certificate)
- Product marketing. Growth (courses)
- Created from a  scratch and launched a product in the crypto industry
- Created from a scratch product in the advertising industry
- Raised monthly customer growth rate from 7% to 32% (Crypto);
- Organized proper analytics process of growth, created funnels, and conversion events 
- Created retention flow (gave 40% open rate from 15% and 60% click rate from 10%)
- Built and managed a growth marketing team of 5 people;
- Created Digital marketing strategy and organized process of getting B2B leads from digital marketing channels (~500 leads per month) - Fintech
- Created user flows in Amplitude (this helped in attribution, closed channels with low impact, scaled most converted)
I'm Senior Product Manager with 4-year experience in product management and analytics, BA, project management in Fintech and AdTech industries. And also 3 year experience in digital marketing

Product owner - Fintech, Crypto - 11 months
• manage team of developers (FE, BE, App) for 3 fintech projects;
• working closely with business stakeholders;
• creating team and product roadmap;
• working with BA and designers;
• providing day-to-day meetings and scrum increments



Head of Product Management, Product Manager  - Crypto, Advertising - 1 year
• managing team of Product owners, Project managers, and Business analysts 
• prioritization and Roadmap creating
• working closely with key stakeholders, marketing, support, and BizDev team to
define priorities and time tracking 
• working closely with development and design team to define estimates and feature
requirements
• building product metrics system according to business needs
• preparing business requirements 
• designing key usage scenarios 
• building Scram system with team from scratch 
• providing day-to-day meetings and scrum increments

Head of Digital - Crypto - 7 months
• managing digital marketing team (SEO specialists, media buyers, affiliate
marketing managers)
• analyzing product marketing metrics 
• define digital marketing strategy and budget allocation, working closely with key
stakeholders
• implementing and managing technologies, tools, and platforms for measuring KPIs
(conversion rate, CPC, ROI, LTV)
• producing in-depth analytic reports to improve performance 

Senior Digital and Product Marketing Manager, Team Lead 
- FinTech, RegTech - 2 years
• Creating and optimizing digital marketing funnel, setting it in Amplitude 
• Creating User journey (acquisition and retention ) 
• Creating and implementing digital marketing strategy
• Budgeting (digital channels)
• Reporting (CAC, ROI, LTV, CPL, Bounce rate, Retention rate)
• Creating tasks for developers, designers, copywriters
• Paid Acquisition ( Facebook, Google Ad, LinkedIn) - managing and setting ads
• Managing SEO activities, semantic planning
• E-mail marketing (launching campaigns)

Digital Marketing Manager - TV -1 year 3 months

Junior Digital Marketing Manager at Tour Club Drive - Tourism -
1 year 5 months