Position: Marketing Manager
Category: Lead Generation
Experience: 11 years | English: fluent

In 2018 I created a training soft skills course for IT and sales teams.
 In 2018 I took first place with my EdTech project W2L in a startup contest Sikorsky Challenge. And got
financial support from Antonov Ltd.
 In 2019 I raised investment from Azerbaidzhan accelerator. I built a few international teams from Israel,
Ukraine, India, the US, Philippines.
 In 2017 I created a business project for garage owners and managers Garage Online Academy from
scratch. Three conferences in Ukraine and Kazakhstan per a year. Collaborated with world autoparts leaders. Also founded and made content for a business magazine for top management Garage Online Edition from scratch.
 In 2016 I developed a mobile app TapYourCup from scratch. I built a team of UI/UX, Android and iOS
developers. 
 In 2015 and 2016 was a finalist and a winner at two international and local startup contests “Get in the ring”, “Sikorsky Challenge”.
 Founder and a coach of a soft skill program for sales reps, project managers «Boostcamp inEnglish».
 Founder of a training center «IT English School».
 Hosted webinars and meetups, gathering 600+ people online and 100 people offline at a time.
 Moderated GPS Bootcamp, Science and Technology Entrepreneurship Program (STEP) Cyber.
 A speaker at New Jersey Tech Council, «What’s New on the Horizon: Technology Developments in Ukraine».
 Successfully completed two American business programs CRDF Global, AC Innovation. Received a
4-month mentorship from an investor from Washington DC.
- Developed and implemented lead generation strategies to drive the acquisition of qualified leads for the sales team. This involved identifying target audience segments, conducting market research, and creating buyer personas.

- Managed various lead generation projects, including email marketing campaigns, content marketing initiatives, and social media advertising. Successfully increased lead volume by 30% within the first six months of implementing these projects.

- Used marketing automation tools, such as HubSpot, to streamline lead nurturing processes, track lead interactions, and measure campaign effectiveness. Implemented lead scoring models to prioritize and qualify leads for sales handoff.

- Collaborated with marketing & design teams to create compelling and engaging content, including blog posts, white papers, and case studies, to attract and convert prospects into leads. Monitored content performance and made data-driven optimizations to improve lead generation efforts.

- Implemented A/B testing and analyzed key performance metrics to optimize landing pages, email subject lines, funnels, CTA buttons, and other elements of lead capture and conversion.

- Conducted regular lead quality analysis and collaborated with the sales team to refine lead qualification criteria. Provided feedback and recommendations to improve lead handoff and alignment between marketing and sales.

- Implemented lead tracking and attribution systems to measure the effectiveness of various marketing channels and campaigns. Used Google Analytics and CRM platforms to monitor lead sources, conversion rates, and revenue attribution.

Areas of Improvement: by continuously learning and adapting to evolving lead generation practices and technologies, I aim to drive even more impactful results and contribute to the company's growth and success in acquiring qualified leads.