lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: Head of Marketing| Marketing Manager| Digital Manager| B2B communication manager
Category: Marketing
Experience: 7 years | English: upper

• Develop and launch marketing strategy for big FMCG from scratch. Defined target audience, values, channel mix (and develop strategy for each of them) in order to increase sales in 20% per year and brand loyalty
• Led multiple projects (Launch 40+ projects per year) in the full circle from idea generation to implementation and managed cross-functional teams
• Effie awards in category “The most efficient companies in B2B” and 4 times Effie finalist
• Increased Brand preference (consider first) in B2B in 17 p.p by 2 years (BHT data)
• Re-built SMM strategy to become page №1 in the segment, grew community from 700 subscribers to 37K
• Transform event strategy from participating in partner events to organizing own events and managing them for the professional community (up to 800 participants) with 91% NPS 
• Created and developed in conjunction with team website creator and table booking tools in Germany and project manager for launch and localization in Ukraine
6 years of experience in marketing, 4 of them in management positions
Worked with startups businesses in EU markets
Master’s degree in management of projects and consulting
I have successfully managed different types of teams ranging from 3 to 16 people internally as well as agencies and outsourced staff

Experienced:
• Development and implementation of marketing strategy, target setting and cascading  
• Annual planning, budgeting, building efficient channel mix for KPIs achievement 
• Managing restructuring and create a department from scratch
• Build business processes, leading projects for optimization and automatization business processes
• Market analyses and researches 
• Control effectiveness of marketing expenses, analyzes campaigns and ROMI calculation
• extensive experience in handling large amounts of data, including data analysis and interpretation, data visualization, and data-driven decision-making

My expertise in communication channels includes developing and executing successful strategies for digital marketing, SEO, social media, mobile applications, billboards, TV, partner programs, and events. I have worked with various companies, helping them to increase their online presence, brand awareness, and revenue.
I am not satisfied with simply executing routine tasks. I am passionate about process improvement and enjoy tackling challenging problems. I am actively seeking a role that allows me to leverage my skills and experience to drive meaningful change within the organization.
Position: Head of Marketing / Marketing Manager / Operations Manager
Category: Marketing
Experience: 7 years | English: fluent

Throughout my career, I have achieved remarkable milestones, consistently driving success and growth for the companies I have been a part of. Here are some key achievements:

- Doubled the number of leads from 2022 to 2023, showcasing strategic lead generation abilities.
- Achieved a 100% increase in website traffic within six months through effective content strategies and user engagement efforts.
- Successfully implemented a paid ads strategy resulting in a threefold decrease in Cost Per Lead (CPL), optimizing campaign efficiency.
- Led the onboarding of new team members, contributing to a threefold growth of the marketing team within a year.
- Influencer Marketing Success: my strategic prowess in influencer marketing led to a highly successful campaign, resulting in the app's placement in the coveted TOP 4 spot within the App Store's category. 
- Pioneering Customer Support Department: I undertook the challenge of creating a Customer Support department from scratch. This involved crafting a comprehensive strategy, negotiating with contractors, recruiting and assembling a proficient team, implementing process improvements, and effectively managing the department's performance.
Results-oriented Marketing Professional with a proven track record of leadership and strategic execution. Successfully established and managed high-performing teams while devising and implementing comprehensive marketing strategies across various channels. 

- Led a diverse Marketing Team of 5+ members.

- Created and executed various marketing strategies across multiple channels, enhancing our online presence and engagement.

- Developed a strong content strategy, including SEO-friendly articles, and guided content creation across platforms.

- Led content planning sessions, generating innovative ideas for diverse content materials.

- Managed content writers, ensuring the quality and broad reach of our content.

- Efficiently ran Google Ads and LinkedIn Ads campaigns, reducing the cost per lead by threefold.

- Designed marketing and sales funnels through thorough research, identifying and solving pain points.

- Enhanced company presence on Clutch, G2, and Designrush through ads and engaging client reviews.

- Implemented targeted Account-Based Marketing (ABM) strategies, retargeting through LinkedIn ads.

- Drove PR activities, identifying podcast and interview opportunities for sponsored content.

- Collaborated with the tech team on website updates, managing tasks and deadlines.

- Managed budgets effectively across platforms for maximum ROI.

- Oversaw consultants for website development, SEO, content production, and outreach marketing.
Position: Head of Marketing, Marketing Manager, Performance Marketing Manager, Project Marketing Manager
Category: Marketing
Experience: 11 years | English: upper

Some marketing projects:
Relaunch the UCU Business School site (LvBS) 
Creating and launching Online courses for LvBS
The lead of the project Rebranding the Brand (logo, slogan, positioning)

Project with Pharmacy Chain D.S.(Lviv)
Project participant of the project Online Apotheke.
Creating, testing and launching D.S. online store (with mobile app included) for clients 

Creation and promotion of TM "Galychyna" (milk brand). Responsibility for market share, assortment and pricing policy, level of brand awareness, the effectiveness of trade marketing, and PR. In 2009-2010 our market share was higher than "Danone’s” and was 45%.

Other marketing projects are in the attached Resume.

#skills: 
Digital Strategy
Social Media targeting and support)
Team leader skills 
PR management skills
Figma 
Agile
Marketing project manager with 15+ years of experience and strong expertise in working with multi-functional teams. 

After more than 15 years of creating and launching brands, developing products and services, and managing international cross-function teams, my business objective is to develop marketing projects using the best practices and methods from my experience.
Position: Head of Marketing | Marketing Manager | PPC
Category: Marketing
Experience: 11 years | English: fluent

My team was able to get to the breakeven point from zero for two years.
I'm an online marketer with over 10 years of experience. I've worked for big e-commerce, gaming, and software companies. My web/mobile performance marketing expertise includes growth strategy development, campaign optimization (search, social, programmatic), and managing 7-8 figure monthly budgets.  I've also optimized ASO and landing pages for CRO. I've managed teams of 3-5 marketers with a focus on developing and recruiting growth-minded marketers. I'm based in Kyiv and looking to work remotely.
An exciting and challenging project.
Position: Head of Marketing/Marketing PM/Digital Manager
Category: Marketing
Experience: 6 years | English: intermediate

10+ years in Sales & Marketing
 Managed the team of 60 personnel/team
 Business expertise in e-commerce projects, dating services, and real estate

Personal attributes:
 Strategic Planning & Analysis
 Leadership, Team Building & Performance Improvement
 Analytical Mindset
 Strong interpersonal skills, including communication, presentation, persuasion, and influence
 Excellent time-management and personal effectiveness.

Major skills:
 Strategic Management
 Operations Management
 Leadership
 Budget Management
 Risk Management
 Business Development
 Customer Relationship Management 
 Innovation
I am a visionary leader, managing a team of 60 individuals, making strategic decisions, achieving set goals, overseeing personnel/team, finances, marketing, and strategic planning.

For the last four years, I have been building and selling a sports private label on Amazon.com in the US and Canadian markets. The trademark was sold to an American fund. At the end of 2021, I was invited to a position as Business Development Director in a creative and digital agency. But the war started.
Interesting goals
Friendly environment
Welcome the courageous decisions
Position: Head of marketing / Marketing team lead
Category: Marketing
Experience: 5 years | English: fluent

I had co-founded a Digital Marketing agency without any investment from the side. Gathered and led team of 10 people. 

Increased ROI from 150% to 368% in Caviar Skazka shop.

Raised & managed a marketing team of 15 people in Media Byuing, SMM, Email marketing. Worked with huge budget and huge amount of data. increased ROAS from 120% to 186% within 5 month by developing & implementing new marketing strategy.
- 3,5 years of experience in Digital Marketing.
- Planing and managing ads budget.
- Traffic analytics and optimization.
- Setting KPI's.
- Launching Ads campaign in Google Ads, Facebook/Instagram Ads, Bing Ads.
- Partnering with outside agencies to steadily increase online sales.
- The ability to manage team and department.
- Working with Google Docs, Excel and Regular Expressions, Jira, and Trello.
- Negotiation with customers.

I co-founded a Digital Marketing in April of 2018. We have completed more than 20 projects in SMM, PPC, SEO. I managed team of 10 people in Digital Marketing department.  

I'm looking for Head of Digital Marketing position. Where I can use my years of experience and my skills to reach company growth.
I expect the company to have a strong business plan and development strategy, mission, vision, and values that suit my personality. I strive to find a passionate team of professionals, who enjoy what they do and work with their soul, who care about the company and their personal development.
Position: Head of Marketing of SAAS company
Category: Marketing
Experience: 3 years | English: upper

- I am on 50 Marketing Specialist in the СIS
- I am speaker of "SEO DAY" yearly conference
- I have some publications on the industries websites

- I have experience in 2-time growth for 2 months.
- Total redesign of the website with a new structure
- Launch HubSpot and development setup of the sales pipeline for international Sales Team
- I really know what works to SAAS companies and what doesn't
Hello Everyone,
I have a successful experience in 3 different SAAS companies. All of them have worldwide clients, but the US was the priority market. 
You should also know that I am a Senior SEO Specialist and strongly believe that organic traffic should be the main channel of leads.
Yes, I am looking for a SaaS company that plans extremely growth!
Position: Head of Marketing (online)
Category: Marketing
Experience: 5 years | English: upper

1) Made $3.7 million in revenue in 14 months for Mexican fast food restaurants in USA.
2) Created a communication strategy, that helped to sell 120+ flats in 6 months in Ukraine.
3) Helped 3 employment (Czech Republic, Poland, Germany) companies to achieve CPL at <$1, and ACPP <$3.
More information about my experience on my website (portfolio).

Businesses , that I have worked with:
- employment companies;
- resale (mobile accessories);
- Amazon drop shipping;
- rafting clubs;
- women sportswear;
- men clothes;
- tattoo parlors;
- events promotion;
- online education (trading school);
- major development (buildings);
- pizzeria;
- food delivery service;
- kindergarten franchise in USA;
- Mexican fast food restaurants;
- gym in CA;
- email marketing agency.

I can tell more detailed information during the call.
Position: Head of marketing  or of logistics
Category: Marketing
Experience: 11 years | English: basic


personnel management, organization of sales plan implementation, analysis of indicators, staff training, organization of work of divisions, supervision of administrative direction.
Position: Head of Marketing / PPC Specialist/ Media Buyer (UAC)
Category: Marketing
Experience: 4 years | English: intermediate


Digital marketing specialist with experience in creating, managing, and executing effective marketing campaigns. Capable of managing marketing teams and achieving team objectives. Worked with projects in the markets of Ukraine (FinTech) and the US (Essay). Practical experience of marketing tools: google analytics, google ads, google ads editor, gtag, google optimize, facebook business manager, ahrefs, serpstat, similar web, affiliate marketing tracking software, and many others. Experience with product metrics. Accumulated knowledge in Big Data analysis and data-based decision making. To analyze the data, I use Data Studio, Power BI, Google spreadsheet, and Excel. I am able to write basic SQL queries, js, and PHP scripts.

Experience:

Head of Marketing, Fintech Group
Sept. 2019 - Aug. 2022

•	Oversaw of marketing activities for 2 PDL campaigns within a Finance Group in the UA market;
•	Developed and implemented B2C marketing strategy with a budget of approximately $200,000/monthly;
•	Launch and manage PPC campaigns, optimize search engines, build sales funnels, develop a retention strategy and a customer journey map;
•	Increased consumer retention by reactivating dormant consumers through retention campaigns;
•	Redesigned user experience, site functionality and online merchandising to increase sales;
•	Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.


Head of Affiliate, SalesDoubler
May 2018 - Mar. 2019

•	Managed team of affiliate managers, overseeing hiring, training and professional growth of affiliate managers;
•	Setting up of KPIs for the department and monitoring their implementation and help achieve team goals;
•	Enhancing affiliates/publisher's productivity, creating new opportunities, and helping affiliates/publishers increase their ROI;
•	Forecast traffic volumes and budget. Achievement and improvement of conversion rates;
•	Development of rewards and promotions programs to attract new partners and retain existing partners.


Affiliate Manager, SalesDoubler
Jan. 2017 — May. 2018
•	Attracting and recruiting new affiliates for the partnership program;
•	Built and strengthened strategic relationships with affiliates/publishers;
•	Decision making based on analyzing performance data to optimize affiliate/publishers activity;
•	Market Research and Competitor Affiliate Programs Review;
•	Affiliates support and technical troubleshooting;
•	Analyze traffic quality.
Position: Head of marketing, PR Director
Category: Marketing
Experience: 7 years | English: upper


I have 7 years' experience in B2B Marketing and PR, with at least 3,5 years in aleadership/management. 

Chief Marketing Officer (Group of Fintech Companies - NDA):

- Developing and executing successful Marketing and PR campaigns that support the
company's business goals and targets
- Process management of the marketing department
- Formation and implementation of the marketing budget
- Working out the customer journey map and determination of effective marketing channels to
attract customers
- Forming a content strategy for the project (SEO copywriting, Email-marketing, SMM)
- Organization of brand events and company participation in exhibitions, including
international ones
- Competitors' analysis, market research

PR Director, Chief Communications Officer (Fintech, iGaming):

- Developing and executing successful PR strategy that support the company's business goals and targets
- Organizing the participation of the company's speaker in press conferences, reputation events 
- Implementing CSR and corporate reputation projects 
- Providing Anti-Crisis Communications 
- Build relationships with key media to increase brand visibility, drive positive coverage and attract sought-investment targets
- Keep the PR budget in check
Position: Head of Marketing / Product
Category: Marketing
Experience: 5 years | English: fluent

- From scratch created service for the US market, set up the office in Ukraine, built the team of in-house and remote employees;
- Developed the product and added new bundles (extras), successfully integrated them to the service and increased ARPU by 40%.
- For the current project increased monthly revenue by 350% in 12 months and cut expenses at the same time.
10+ years of experience in business improvement, marketing, negotiations with partners primarily in the US market. Started several projects that developed my management skills, ability to create and work with in-house and remote teams. In the past 5 years, I created and managed IT, support teams, PPC, SEO specialists, designers; analyzed performance, set goals and defined business strategy, planned budget. I have deep knowledge of SEO; Paid channels like Google, Bing, Facebook Ads; Google Tag Manager and Analytics; email marketing. Seeking to improve or create marketing teams and processes from scratch, increase customer awareness and analyze qualified leads.
I can work with newly created businesses as well as become a part of the existing project. Looking for interesting projects and possibilities to grow.
Position: Head of Marketing / Product manager
Category: Marketing
Experience: 6 years | English: upper


Hello, if you are reading my resume now, then smile. And straighten your back. A smile and a straight back never hurt anyone.

So, to date, my work experience is:

2022 / Now — Head of Marketing (NDA-company)
- WW product with 10+ targeted markets
- Team management 30+ people.
- Business metrics growth from $500k up to   $1 million revenue per month.
- Optimization org.structure of marketing dep.
- Product A/B testing.
- Userflow A/B testing
- Segmentation of users with cohort and RFM-analysis.
- Creating of custom user stories for each segment.
- Calculation of key metrics: LTV, ARPU, ARPPU, ROMI, CAC, CPA, CPC, CR.
- Regularly Research and competitive analysis.
- A/B testing of user experience (placement of web-blocks, top games, recommended games, pop-ups, reg forms, payment methods to upgrade conversion rate)
- Creating User flow and Customer Journey with Google Analytics, Hotjar and other services.
- Creating mind maps of user experience with dev team with methods: “If… then… else”
- Calculating and building custom reports with analytics in Bi systems, PowerBi, MetaBase.
- ROI-oriented management
- A/B testing of banners, landings, offers, videos
- Optimization of AD campaigns

Brand-Manager (Sept 2021 / May 2022)
Business-Constructor (Educational-Consulting company)

Brand Strategist (Jan 2020 / May 2021)
Superheroes (marketing agency)

Marketer (Jan 2018 / Jan 2019)
Stepanov (marketing agency)

Freelance:
2016 - 2019 — PPC-Specialist (Facebook).

Who knows, maybe your smile, which I asked you for at the beginning of this letter, will open the door for me to a new company and new opportunities. And maybe with your smile I will change the world
Position: Head of Marketing, Product Manager, Product Marketing Manager, Senior Marketing Manger
Category: Marketing
Experience: 4 years | English: fluent

Managed team up to 15 people
Reached ROMI 400+
Ecommerce profit growth +40% Y/Y
Studied Sustainable Management in Norway
Designed and implemented marketing strategy that led to +40% Y/Y annual turnover growth

• Managed launching of the updated website version. Participated in the web designing process of completely new interface, based on customer research, CJM, user stories, business needs. Coordinated the team by creating backlog, roadmaps and project execution using SCRUM approach.
• Worked with business and customer metrics such as LTV, CAC, Retention rate, conversion rate, engagement, ROMI, product analytics. Optimized through Google Analytics, Data Studio, SQL, Hotjar.
• Managed digital marketing campaigns and promotion using Google & Facebook PPC, SMM and SEO channels. Reached campaigns Y/Y annual turnover growth up to 468% and traffic up to 75%. Reached 442% in yearly index of return on marketing investments.
• Reached profitability in e-commerce with +47% turnover growth, +51% orders growth, +56% traffic growth and cut
CAC up to -70%. Strengthened traffic acquisition, trade marketing, cross-sell function, enhanced email triggers, SEO
structure, integrated new communication strategy, reviewed core business processes, entered Unit-economy approach.
Position: Head of Marketing & Product Marketing Lead
Category: Marketing
Experience: 7 years | English: fluent

Head of Marketing & Community at US design platform ($54M funded startup). 

* Since Dec 2019 I've been leading all product marketing initiatives for our SDK, making it a competitive advantage for the enterprise users. As well as mentoring and supporting our marketing team.

* I developed SDK Marketing Strategy based on companies' OKRs, designed & conducted user research, delivered personas, customer journey, JTBD, and crafted new SDK positioning and copy. 

* Cooperating cross-functionally with engineering, we delivered a brand-new SDK website, updated SDK, Swift SDK, and a safe way of authentication with OAuth.


Product Marketing Manager & CMO (Apr 2015 -Dec 2019).

* Together with my co-founder, we led our startup to a successful acquisition. I worked on closing the deal, due diligence, and preparing internal & external announcements.

* As the startup CMO, I established and led the research, marketing, growth, and community-building functions from the creation of plans to hands-on execution. 

* I also created a community-building framework to drive engagement and accelerate the growth of our design & dev community. We formed the biggest iOS community on Medium with 400+ development articles and 150+ contributors. I also successfully worked with open-source communities, where our projects received 24K GitHub stars.

* While being a PMM, I used various marketing campaigns to drive awareness, engagement, and adoption among developers. My marketing efforts resulted in getting customers from product teams at Uber, Basecamp, Spotify, Nike, Sixt, Yandex, Wix, PayPal, Twitter, PipeDrive with ZERO marketing budget.
With 7 years of full-stack marketing experience and engineering background, I directed and run the whole marketing function for two fast-growing companies (US design platform and design & development startup).

Released 3 tech products. Got customers from product teams at Uber, Basecamp, Spotify, Nike, Sixt, Yandex, Wix, PayPal, PipeDrive.  Sold my startup to a US-based tech company.

My area of expertise includes market & user research, competitive intelligence, GTM, marketing strategy, product launches, demand generation, community-building, product evangelism, and team management.
Looking for a CMO or a Marketing Lead role at a high-growth tech company with a people-first culture. Preferable remote or with relocation.