Position: Marketing Leader/Director
Category: Marketing
Experience: 10 years | English: fluent

- successfully implemented long-term content marketing strategies (from keyword research to content creation and content distribution - managed the whole process) - getting sites over specific traffic or ranking thresholds (below 150k on Alexa)
- managing large scale data quality and transparency initiatives within marketing
- managing marketing projects, spanning multiple teams and continents/ timezones
- successful SEO, CRO optimization campaigns (GWT penalty arbitration, copywriting optimization, improved keyword targeting, navigation, design, etc.)
- successfully ran numerous Facebook advertising campaigns (decreasing CPA/CPC 4-10X, increasing CTR by 20%-30%, etc.)
- email open rate improvements of 20%-30% on select email campaigns (due to better targeting and catchier copy)
- managed successful referral traffic campaigns (1000s of visits per month)
- community outreach: influencers, niche events, niche forums, subreddits, etc.
- running and managing successful outreach and ABM campaigns targeted at F500 enterprises and decision-makers within those companies
- onboarding colleagues, both local and US-based
- interviewing, processing squad candidates
- managing an international content marketing team (North America + EMEA)
Content
- Content creation: catering to various marketing objectives, from SEO-driven blog posts to product-focused ebooks and white papers; 
- Managing content production: involves coordination with stakeholders, as well as orchestration of the content pipeline, which includes contractors, in-house copywriters, and creative teams (marketing design, video production, etc.);
- Strategic content marketing: creating content ecosystems, designed to drive online visibility, advance product thought leadership, and bring in a steady stream of qualified leads; 
- Managing a 6-figure content production budget (external vendors, copywriters, copyeditors, etc.)

Sales Process
- Coordinating integrated marketing activities involving sales teams, designed to drive MQLs and SQLs
- Understanding of the lead pipeline management process and SDR tactics 
- Familiarity with the MEDDIC sales methodology 

Project Management
- Managing an integrated marketing content production process - from ideation to publication, and subsequent promotions through various inbound and outbound channels
- Managing sales enablement processes, designed to improve the utilization of content as a sales vehicle 

SMM
- Social media account management (Fb, Twitter, LinkedIn, etc.)
- Social selling (LinkedIn)

Advertising
- Managing campaigns on some of the major advertising platforms: AdWords, Facebook Ads, etc.
- Optimizing advertising KPIs (CPC, CPA, CPM, etc.) and ad spend

Email Marketing
- Outbound email marketing (ABM, outreach)
- Managing email database promotions 
- Nurture campaign management 
- Creating email sequences for nurture campaigns, as well as cold email sequences 

Website Optimization/UX/UI/CRO
- Working in tandem with creative and conversion optimization teams to drive better marketing performance for content, websites, and other online properties 
- Curating technical tasks, SEO optimization, and CRO initiatives

Products/Industries/Niches
- B2B SaaS solutions
- B2C software
- Content products
- AI and machine learning products
- Looking for a creative, challenging, and highly professional environment, preferably, in a product company.

- Looking for a company where marketing ROI is viewed as a team effort that involves a variety of people, including designers, product managers, and engineers, who get together with the right message, right UX/UI, and the right data to shape marketing and its focus. 

- NOT interested in 'grunt' work (Junior positions)
- NOT interested in gambling, academic content, adult, and blockchain niches

- looking for an integrated team: while I can do pretty much everything within digital marketing (with varying degrees of experience), I would prefer a team to work with/ manage