Position: СMO | Head of digital | Head of Growth
Category: Marketing
Experience: 11 years | English: upper

RESULTS AT LIKI24 AS HEAD OF GROWTH

3-time active clients growth in Ukraine in one year
20-time growth in Romania (we reached half of the Ukrainian volumes only in one year)
Defined marketing approach for expansion at new markets and successfully approved it at Italy, marketing test showed excellent results (in terms of CAC), we found two scalable channels
+42% growth in brand awareness in just 8 months (without TV or OOH/radio campaigns)
Totally changed marketing approach, way of evaluating marketing campaigns, and product efficiency (cohort ROI, retention rate, etc)
Built a new marketing team, one small team for 2 businesses and 5 markets
Initiated creating an analytics team. Together we created dashboards for data-driven decision-making in marketing and product-management
Built a new activation funnel for users with no demand at the moment of communication
Found 3 additional scalable channels working with reasonable efficiency (Google shopping, Influencers, Facebook ads)


RESULTS AT LETYSHOPS AS ACQUISITION&BRAND LEADER:

Made a rebranding (in coop with Banda agency), updated communication platform, and conducted a successful advertising campaign with TV, outdoor advertising, OLV – brand awareness has grown 2 times;
Optimized and scaled performance-marketing instruments (Facebook, Youtube influencers, Search, Privat Chugaister) – the number of clients increased by 2 times over the year;
Launched a new referral program that generates 50% more new customers every month;
Added two new channels for scaling that work in the right ROI - influencer marketing on Instagram, and paid advertising on Facebook;
Built a new team that develops the brand internally, generates creativity, deals with internal communications, SMM, and external PR;
Led the first cross-functional team, which became an example and inspiration for the global agile transformation in the company;
Developed and implemented a PR strategy, thanks to which our guys spoke at conferences (TEDx, Analyze), wrote about us for free in the media (AIN, Dou, MMR), received several free news reports on national TV;
Implemented a social project, thanks to which cashback can be withdrawn to the Tabletochki Fund;
HEAD OF GROWTH
Liki24 | Since February 2021 
I’m responsible for marketing and growth at Liki24, manage internal marketing team for 2 products – Liki24 and Lab24, and external PR team (agency).

SELF EMPLOYED / ENTREPRENEUR
August 20 - February 2021 
I advised Banda agency and their clients on how to increase the effectiveness of awareness and performance campaigns, together we made 8 successful campaigns. Also launched small family business.

BRAND & ACQUISITION LEADER at
LetyShops | October 17 - July 20
I managed Acquisition (performance marketing + product activation team) and Brand team to bring more customers to the platform.

SELF EMPLOYED
egavriliuk.com.ua | April 17 - October 17
Conducted 6 successful marketing campaigns for L'Oreal, set up performance marketing for the official Apple distributor in Ukraine. Developed a marketing strategy for the HappyPaw Foundation.

HEAD OF DIGITAL
Initiative, ADV | December 16 - March 17
Reorganized the digital team, strengthened the media department with new skilled employee, implemented a project management system between the digital team and other departments, developed a new approach to online/offline media planning.

HEAD OF MEDIA & INSIGHTS
Hoshva DGTL | October 15 - December 16
Improved the processes of launching, optimizing and reporting of marketing campaigns. Developed a kit for strategy and creativity. Invented and launched a new product (e-commerce) for clients. During the period of work we have doubled the number of clients.

CO-OWNER 
Vertigo | July 14 - March 16
Launched an advertising agency from scratch. Built a team that has grown from 2 to 10 people in six months.

ACCOUNT MANAGER / PROJECT MANAGER
Grape Ukraine, UaMaster, AdShot | December 11 - June 14
Managed media, development, creative, design, video production, web analytics projects. Clients: Philips, SunInBev, Renaissance Fund, DeltaBank.
I'm looking for a fast-growing b2c company presented in international markets or ready for expansion. Motivation factors are:
- Inspiring business challenge
- A-players team
- High personal income