Position: Senior marketing manager
Category: Marketing
Experience: 11 years | English: upper

Re-launch of 3 international betting/gambling products — developed new brand platforms and visual identities.

3 ATL campaigns in Ukraine with over 5 mln OTS

Partnership launch with reach over 2 mln 

Hosted B2B and B2C events — ICE London, Mercedes-Benz Arena in Berlin, Avicii arena in Stokholm with more than 

Launched charity promo campaign which led to over 40% growth of MAU, DAU and FD count after campaign start.
13 years experience in advertising and communications. Worked with local and global clients in FMCG, Telecom, Fintech, Retail, Pharma, Energy category's, Betting/Gambling.
Expertise: brand strategy, research, management of external agency’s and internal teams, produc-tion, events. 

1. Senior Marketing manager in one of the biggest Ukrainian IT-holdings with over 3000 employees and over 20 own products 
Year: 2019- till now

Unit: Brand communications department — consists of 17 people, managing 3 products (Strategy, Brand communication, Sponsorships, PR, Content, SMM, Direct marketing, Online and offline activations with partners, Events) on an ongoing basis and helping other products with brand communications upon requests. 

Areas of responsibility:
— Research
— Strategy
— Creative campaigns
— Production
— Direct marketing
— Events

Worked with 5 different products (Betting, Gambling, Affiliate, Data provider) with 5 figures budgets.

Reporting to Head of communications and product CEO.

Goals
Research markets
Develop brand platform/essence for different products and control that every released material is done according to defined strategy and engaging customer.
Team management — external partners (creative, media, production, event agency) and up to 10 people of internal team (non-direct subordinates)

GEO: Ukraine, EU, Brazil. 

2. CEO and co-owner of marketing agency
Year: 2016-2018

Clients: Planeta Kino, Eldorado, Energy Trade Group, Concord, Polfarma, Bassano, FinHub, 
Pyramida, MAG, Eastern Beverages, Karabas, Trassir, McCoffee, Ukrainian Curling Federation, DanDan

Client service
— day to day communication with Business owners and top managers
— estimation of projects timelines and costs

Strategy:
— set up over 10 strategic sessions with clients

Creative campaigns and production
— selection of the team for the project, control of budget, timings and results 

Legal supervision
— agreements preparation and approval, invoicing, tax payment and reporting

Team management
— management of two other co-owners and external teams up to 10 people

GEO: Ukraine

3. Account Director/New Business Director in one of top postproduction studios in Ukraine

Year: 2015-2016
Clients: Kcell, Beeline

Lead agency’s clients from Kazahstan — day to day communication, controlled of development of creative materials according to clients tasks.

Managed team of 1 Account manager and up to 10 people of internal team (non-direct subordi-nates)

GEO: Kazakhstan, Ukraine
I consider development in marketing in the following roles
— CMO
— Head of Marketing
— Senior marketing manager