Position: Marketing Manager / Product Marketing Manager / Head of Marketing
Category: Marketing
Experience: 8 years | English: fluent

Together with the Skylum team, we launched several new products (Luminar, Aurora HDR, Creative Kit), covered by all major tech and photography press and featured by Apple as Editor's Choice and Best Apps of the Year, & doubled the company's revenue.

We also planned & ran numerous successful promo campaigns using all digital marketing channels, created and tested dozens of landing pages, banners, app monetization strategies.  

Being a product owner at the marketing department, we launched the 2 most converting websites for PPC, re-designed & improved the CR of our websites & order forms, and managed to attain our yearly team goals & 99% of the KPIs.

At my current position, we ran a series of A/B tests that helped our product become ROI-positive on a stable basis.
8 years of experience in Marketing. 
Reforge Alumni (Growth Series).
Salesforce Certified Marketing Cloud Email specialist. 

Deep understanding of digital & product marketing, launching new products, CRO, A/B testing, promo campaigns, customer acquisition & retention, managing teams.

Experience

Product Marketing Lead (Health&Fitness Mobile app developer)
Nov 2022 - present


Marketing Manager, Product Owner (Marketing department)
Jun 2021 - Nov 2022

- CR optimization and minimizing the drop-offs at every stage of a customer journey 
- Managing the backlog
- Launching new websites for PPC & SEO traffic (working on the concept, creating a detailed brief for designers, copywriters & front-end developers, supervising the implementation)
- A/B testing
- Launching new acquisition funnels
- Creating email chains to convert leads
- Promo campaigns 
- Leading the team, setting priorities, managing the marketing budget
- Analyzing clients’ needs and behavior to implement valuable insights for websites 


Marketing Lead
Dec 2020 - Jun 2021`

Working with a leading outsourcing partner in data annotation for building AI solutions. My primary role was creating a marketing strategy & action plan, and leading the marketing efforts for this business. 

- Developing & implementing the marketing strategy
- Analyzing clients’ satisfaction rate and launching an optimized program for collecting testimonials on Clutch, led to tripling the number of positive reviews
- Increasing company brand awareness. From March till June, the company received its first 3 awards from Goodfirms & Clutch, including Top 100 Sustained Growing Companies
- Launching the Case Studies project, working on website & blog optimization to increase CR and the number of leads

Software Development Company
2012 - 2018

Head Of Marketing
Jul 2016 – 2018 
My main role was to make the company's apps become the top-selling products on the US and EU markets and increase revenue, whilst staying true to the values of the business and the expectations of millions of customers. During my work, the company saw a 2X revenue increase, and won many awards, including the highest award from Apple (Best App of the Year in 2017).
 
- Project management of the product launches, pre-order campaigns & the main yearly promo campaigns,
- Product and landing page creation, CRO
- Launching new products and their websites, improving ARPU
- Leading day-to-day activities of the team