Position: Marketing Specialist / Creative Marketing Specialist / Product marketing specialist / Digital Marketing Specialist / Marketing Generalist
Category: Marketing
Experience: 4 years | English: upper

- Created and launched from scratch the first product landing in a highly competitive niche and got CTR of 12.5% for an average thematic request.
- Launched 3 more product landings:
Following the success of our first product landing, I went on to launch three more product landings. This shows that I have a good understanding of the market and the ability to identify opportunities for growth.
- Getting the website on the first page of Google's search results. By increasing the visibility on Google's first page, we have likely attracted more traffic to the website and led to increased sales and revenue.
- Social media is an essential tool for promoting products and engaging with customers. I developed a promotion strategy from scratch. 
- Successfully entered the first Ukraine marketplace with some of our products. I have the ability to identify and capitalize on new opportunities for growth.
I am a digital and e-commerce marketing specialist with 4+ years in the pharmaceutical (well-being) industry. I have a strong understanding of the marketing process of OTC products, cosmetics, and vitamins and know the specific regulating aspects of drug digital advertising.

I'm developing and implementing digital marketing strategies to promote products.

In the pharmaceutical industry, digital specialists play a vital role in creating a positive online presence and reputation for the company.

My day-to-day responsibilities include managing and updating e-commerce websites, analyzing website traffic and sales data, identifying and implementing online marketing strategies, managing online promotions and campaigns, and collaborating with cross-functional teams such as IT, marketing, and sales. Also managing online content and social media accounts, analyzing website and social media data to identify trends and opportunities, and managing online advertising campaigns.

As an e-commerce & digital marketing specialist, I have a strong understanding of e-commerce platforms, online marketing strategies, data analysis, and customer behavior. Excellent in communication with cross-functional teams.

Also, I’m happy to share that I’ve obtained a new certification: Product Marketing from Projector Institute!

Throughout the certification process, I gained a wealth of knowledge and skills by studying the course materials and completing group coursework (GTM strategy for Uklon product).

Obtaining this certification in Product Marketing has been a challenging and rewarding experience. It has deepened my knowledge and skills and has given me the confidence to take on new challenges in my career.

My goal is to develop and implement effective marketing strategies that increase product awareness and drive sales growth. I will work closely with cross-functional teams to understand the target audience and customer needs, and then develop messaging and positioning that resonates with them.

Feel free to contact me! Let's do great things together!
What I'll be like to do:
- develop a marketing strategy
- analyze the target audience and create ICP
- analyze metrics
- market research
- competitors research
- positioning 
- messaging
- GTM strategy