Position: UX/UI Designer
Category: Design
Experience: 5 years | English: intermediate

Improved user satisfaction and engagement: By conducting user research and testing, the designer was able to identify pain points in the user experience and create design solutions that increased satisfaction and engagement with the product.

Streamlined workflows and processes: The designer worked closely with the development team to simplify and streamline the user experience, reducing friction and making it easier for users to complete tasks.

Increased conversion rates: Through data-driven design and split testing, the designer was able to increase conversion rates and drive business growth.

Innovative design solutions: The designer proposed and implemented new design approaches that solved complex problems and improved the overall user experience.

Strong cross-functional collaboration: The designer effectively collaborated with product managers, developers, and stakeholders to ensure that design decisions were aligned with business goals and user needs.

Established design system: The designer led the creation of a comprehensive design system that provided consistent, efficient, and effective design solutions across all product offerings.

Successful redesign of key features: The designer led a redesign of a key product feature that resulted in improved user engagement, increased retention, and higher customer satisfaction.
Completed websites : www.hesab.az (fintech)
                                    www.goldenpay.az ( online payment system)
                                    www.selhome.az ( e-commerce)
                                    www.texnika.al (marketplace)
                                    www.gia.az (instute)
                                    www.baleoni.az (e-commerce)

Completed mobile app : hesab.az mobile app 
                                        texnika.al mobile app
                                        heyvan.al mobile app

Main Skills:

- Design wireframes, working prototypes, and high-fidelity visual designs for Web and Mobile (iOS/Android).
- High fidelity screen designs for products, and responsive screen layouts for desktop, tablet, and mobile devices;
- Search the most important problems and their prioritization;
- Preparing materials for developers, detailed scenarios of design solutions, work with UI kit;
- Knowledge and understanding of the basics of composition, chromatics, usability;
- Create unique layouts in Sketch,Figma.
- Copywriting;
- Reports preparations UX & UI tasks /planning/timelines definitions and resources allocations;
- Experience with Product tools including Jira, Asana, Pendo and etc.;
- Customer interviews, usability, user testing, and other forms of requirements discovery;
- Successful experience in hypotheses, experiments, analytics;
- Experience in designing UX/UI and A/B testing;
- Understanding marketing analysis of competitive products on the market;

Lovely Tools:

• Sketch, Figma
• Photoshop, Illustrator, After Effects
• Principle, Balsamiq, Flinto, Invision
Spending significant time on manual tasks, such as creating detailed specifications and writing lengthy reports, rather than design work

Being expected to work independently without regular feedback or collaboration with team members

Being restricted in using certain design tools and techniques, without the opportunity to experiment and try new approaches

Being limited in their ability to gather customer feedback and conduct user research, without the support of the wider team

Being expected to design for a target audience or market that does not align with their interests or areas of expertise

Focusing mainly on aesthetics and visual design, rather than user experience and problem-solving