Position: Digital Marketing Manager \ Project Marketing Manager
Category: Marketing
Experience: 3 years | English: upper

KEY achievements at last occupied position: 
- increased brand awareness through effective cooperation with influencers,
- gained a profit of 170% during Black Friday marketing campaigns for 202,
- created 10 video lessons for the spring course in 7 days from scratch,
- generated leads through Email-marketing and YouTube-channel optimization,
- managed the workflow and communication between different teams,
- applied the new tools and created a knowledge base for the marketing team.
A capable and motivated manager with 3+ years of experience in the field of Digital Marketing. I've worked in companies with different business models:
- Project Manager (advertising) at small-sized businesses,
- SEO Project Manager in an agency, providing SEO service to eCommerce and B2C projects,
- together with a chain of English language schools as Digital Marketing Manager with further growth.

Some scope of responsibilities at last position held:
  STRATEGY  
- market research, comparative analysis, ad campaign planning, hypothesis testing, effective distribution of responsibilities,
- budget allocation > $ 60 000 per six months,
- CJM, SWOT analysis, the building of avatar and sales funnel.

  PROJECT MANAGEMENT  
- work closely with different teams&departments > 40 people,
- work with outsourcing teams: SMM, PPC, chatbot team, internet platforms \ bloggers,
- manage internal teams and control performance quality.

  AUTOMATION  
- Email marketing, SMS planning.

  INFLUENCER MARKETING  
- created a blogger database from scratch in accordance with the target audience and ad campaign goals,
- launched influencer campaigns > 150 barter and paid collaborations on Instagram and Youtube,
- average CR 11.94% \ 50% audience growth in 1.5 months.

  YOUTUBE  
- market research, channel optimization&content planning,
- worked closely with the video production team, created videos by myself, brainstormed the brand commercials,
- enabled channel for monetization.

  SEO  
- SEO Site Checkup,
- manual meta tags optimization, content management,
- work closely with SEO team: specs, tasks prioritizing, identification of areas for improvement.

  EMAIL MARKETING  
- creating and monitoring the email marketing campaigns for two projects,
- used trigger marketing to achieve the set KPI,
- 3.5 times audience growth \ OR 4.34% - 45.18% \ CR 17.4%.

  DATA ANALYSIS AND REPORTING

Committed to continuous learning, thus I have 2 Certificates of Completion of Digital Marketing Course and a YouTube-channel developing course.
I aim to take the next step in my career using leadership and acquired strategic skills to promote products in the field of Information Technology. I want to develop a valuable product, understanding its goals, and having clear goals. Hope to become part of a data-driven company and continue to grow within a strong marketing team to occupy such positions as Project Marketing Manager \ Product Marketing Manager in the future. 

No gambling and betting, dating and adult; 
NO teams/companies/projects sponsored by Russian Federation.