Position: Creative director
Category: Other
Experience: 11 years | English: fluent

During my design career I've participated in several hundred projects in different roles, but there are of course some favourites:
— founded and managed a hooga.design studio that's made it to top 10 Ukrainian design studios in 5 years;
— received a Red Dot design award for Corruption Park project in 2018;
— received multiple Best Of Ukrainian Design awards for brand identity, packaging and book design;
— received a Grand Prix of Kyiv Book Festival for the best book design (and a lot more in other categories);
— founded an international book design festival (Ukrainian Young Book Design awards) ;
— visual identity of an important government insitution, the High Anti-Corruption Court was created by my studio under my supervision;
— created and supervised the creation of visual identity and design system for Ukrainian branch of one of the most important worldwide charity initiatives #GivingTuesday;
— created visual identities and visual concepts for notable Ukrainian companies 1+1, Intertop, Lilia Litkovska, Shkoura, Biosphere Corporation, Osnovy Publishing, Knygolove, iDonor, SayenkoKharenko Law, Roche Corporation, books on cultural heritage like Decommunized, Sovier Modernism, Brutalism, Post-Modernism.
— created several typeface families like Terraformer, Kuppa;
— created several design courses (Graphic design Advanced, 2 Year Graphic design course, Brand Identity course);
— Co-founded a game studio SignSine and co-created a VR adventure Proze as a creative director and narrative designer/writer;
Visual identity systems, brand concepts, logo design, typeface design, editorial design — as a designer;

Managing creative and design teams in studios and agencies, mentoring designers and creative professionals, creating visual strategy-infused concepts, brand and corporate identities, visual strategy, packaging, book and magazine creation as a creative director;

Creating and curating educational courses in design field as a tutor, mentor and curator.

My last position as a creative director included creating of book projects, managing product teams (designers, editors, authors and project managers) in creating and producing outstanding books. I've also introduced elements of LEAN and AGILE practices into the production pipeline, mentored team members, communicated with partners and stakeholders, created book project concepts for corporate clients, presented them and took part in planning both in b2b field and in-house projects.


hooga.design (own design studio as founder, creative director and managing partner) 2013 – 2019
— Top 10 design companies in Ukraine according to official Advertisement Coalition rating (2018);
— Red Dot design award for Corruption Park project with GresTodorchuk PR and EUACI (2018);
— Frankfurt Book Fair selection of best book design, shortlisted (2018);
— Best of Ukrainian design award in packaging design category 2018
— Kyiv Book Fair Grand Prix and best artistic book awards for book design for Ukrainian Soviet Mosaics (2017)
— Best of Ukrainian design award in book design category 2017
— Best of Ukrainian design award in book design category 2017
— Best of Ukrainian design award in corporate and brand identity 2016
l/y studio 2020 – 2023, managing partner
Kyiv Academy of Media Arts (private educational institution) 2015 – 2022
— advanced typography course (teacher);
— advanced graphic design course (curator);
— brand identity online course (curator);
— two year design professional course (curator);
— KAMA studios, in-house communication agency (creative director);

Osnovy Publishing House, creative director 2022–2023
I am generally not interested in gambling, blockchain tech and AI tech in it's current state.