Position: Digital team lead | Marketing manager | Product Manager
Category: Marketing
Experience: 11 years | English: upper

Developed and launched a digital marketing strategy for a big FMCG company from scratch. Defined target audience, values, and channel mix (and developed strategies for each of them) to increase sales by 15-20% per year and enhance brand loyalty.

Rebuilt SMM strategy to achieve the top position on page №1 in the segment and community growth of over 25% per year.

Managed multiple projects throughout their entire lifecycle, from idea generation to implementation, and successfully led cross-functional teams.

Received RAU awards in the category of "The Most Efficient Brand Ambassador" and was a finalist for the Effie award four times.

Significantly reduced the number of negative brand mentions by more than 22% through reputation management efforts.

Successfully collaborated with online influencers, reaching over 1 million people without direct payment for publications.

Launched a TikTok channel that amassed 56,000 subscribers within 2 years.

Achieved organic traffic growth on the company's website by consistently updating the blog content year after year.

Improved the average open rate of email campaigns by 50% through design template changes.
I am a results-driven marketing professional with over 10 years of experience, 5 of them in an international company, specializing in building effective marketing strategies, attracting and retaining customers, and executing successful marketing campaigns. My expertise lies in digital marketing, where I have led teams and implemented innovative strategies across various channels.

Experience:

Managing and leading the digital ecosystem: paid (digital ads in social networks, Google Display Network), owned media (social media marketing, search engine optimization, website), earned media (bloggers, creating brand ambassador communities).
Creation and implementation of a digital marketing strategy in line with business and marketing goals.
Annual planning and budgeting of digital channels, building an efficient channel mix for achieving key performance indicators (KPIs).
Leading a team that drives an innovative portfolio of digital marketing communications.
Controlling the effectiveness of marketing expenses, tracking and reporting on main KPIs and return on marketing investment (ROMI) on a regular basis.
Managing campaigns in owned media and direct communication channels (email and Viber).
Managing multiple projects from idea generation to implementation and overseeing cross-functional teams.
Implementing digital products as a project manager.
Planning and assigning tasks to internal and external teams.
Analyzing business models, economic impact of projects, and reporting at all stages of the project.


I am ready to send a detailed CV.
I want to understand the company's plans and goals well, and be able to help the company grow.
I like getting honest feedback and am open to new ideas. It helps me improve and learn.
I prefer clear and direct communication, so everyone is on the same page. This makes me more productive.
I enjoy trying out new and creative ideas from time to time.
I appreciate having some freedom and flexibility, like being able to choose my schedule and make decisions. It allows me to experiment and come up with new things.