Position: SMM менеджер, Community Manager
Category: Marketing
Experience: 5 years | English: pre

Achievement at Dnipro-M:

- Contests with an organic reach of over 1 million people, 1.5x increase in free traffic from all social platforms (Reasons: connecting to Facebook/Instagram page assortment of products from website, 2.5x increase in subscribers from 35k to 90k.
On average, free traffic from Facebook brought 10-15% of all sales from this channel).

Achievement at Robocode:

1. Conducting a large-scale weekly quest during quarantine time among students of the school. Students together with their parents performed interesting tasks and various branded accessories and clothes were raffled among the participants.
A total of about 700 participants took part in the contest. Parents shared photos of the completion of the quest and sent a lot of positive feedback about how nice they had a good time.

2. Launching a telegram channel for students (their ages from 8 to 16 years old). In a month and a half we managed to attract 1500 people and chose a separate content strategy for this channel. We posted unique news about achievements in robotics from all over the world, as well as created situational memes, playing around school events and the news infofield.

3. During the attraction of new leads from social networks, in one month we attracted 60 leads through correspondence, comments and sales funnel, which I developed from scratch for Instagram/Facebook.

4. With the help of content and I created a technical assignment for a video to attract subscribers we grew by about 200-250 subscribers in a month.

5. My creative publications collected a lot of positive reactions among parents and kids, and generated a positive response from management.
SMM-specialist / Targetologist
09.2018 - 11.2019 (1 year 2 months)
Dnipro-M/Foresta/KT Ukraine, Kyiv (Power Tools / E-Commerce)

- Development of advertising promotion strategy for the company's products;
- Development of the content plan focusing on the involvement and communication between the users;
- Creating from scratch creatives for advertising campaigns / publications
- Creation and development of corporate identity for social networks;
- Creating free sources of traffic and sales;
- Management of advertising campaigns (creation, optimization, development of creatives, performance tracking)
Main objectives of advertising campaigns: online sales, increasing brand awareness, lead generation, offline sales promotion (branded stores);
- Conducting drawings, contests;
- Generating ideas for content: photo/video;
- Development of banners for social networks / site;
- Video creative development for social networks;
- Lead generation for master classes for children and parents (Dnipro-M workshop)
- Work with Google Analytics (analyzing the effectiveness of advertising campaigns, studying CA, studying demand for products to optimize the cost of advertising campaigns)
- Work with Manychat (mailing lists, chat-bots)
- Development of schemes and principles of work of mailing lists for new and existing clients within the loyalty program.
- Achievements:
- Contests with organic reach over 1 million people, 1.5 times increase in free traffic from all social platforms (Reasons: connecting to Facebook/Instagram page assortment of products from the site, 2.5 times increase in subscribers from 35 thousand to 90 thousand.
On average free traffic from Facebook was bringing 10-15% of all sales from this channel).

SMM Specialist: TikTok, Instagram, Facebook
From 11.2020 till now (1 year 5 months)
Robocode, Kiev (Education)

- Maintaining Facebook & Instagram & Telegram pages (closed channel for students)
- Creating scripts for videos in TikTok
- Creating funnels to warm up the audience
- Creating a content plan
- Monitoring of foreign and domestic infofield for interesting news about technology
- Conducting lotteries
I would like to do brand pages on social media and implement my own creative ideas that can help improve brand awareness and impressions of the company.

I'm great with graphic editors, so I can easily explain an idea to designers, cameramen and editors if needed.