Position: Marketing / Product Manager, CMO
Category: Marketing
Experience: 8 years | English: upper

I have a deep understanding of the work of business processes, marketing and practical experience in using all digital marketing tools.
I turn all projects into a system for clear and transparent work.
General work experience - 8+ years.
Lecturer at the Digital School. The school had offices in Kharkov, Kiev, Dnieper and Odessa.
• Internet Marketing Course.
• PPC course.
• SEO course.
• SMM course
As part of my work, I also developed a video course on social media marketing.
I am a co-founder of full cycle development and marketing studio. The staff is 19 people.
Working as a marketing director for the Japanese dessert restaurant chain (10 restaurants).
Work as the head of the advertising and marketing department of the holding. The holding includes many companies, the main ones being legal, development, training and consulting.
Speaker at lectures and events:
- Odessa Frontend Meetup - "Features of the development for the search engine promotion of the site." Presentation at the second event of the Lecture Series for Developers.
- 2 lectures in Terminal 42 on the topic “Getting started in IT. Specialty "Internet marketer" "
- Lecture at the 4City lecture hall - "Go online and not get online."
- Speech-interview on the radio - radio-shark.fm - on the topic "The main mistakes of business owners ordering IT services"
Marketing strategy
- Development of complex marketing strategies for B2B and B2C
- Brand strategy (companies / people)
- Communication and Advertising strategy
- Product concept (+MVP)
- SAAS marketing

Marketing Tools
- Comprehensive setup of analytics and traffic tracking systems (Google Analytics, Google Tag Manager, Google Data Studio). Unloading any traffic indicators, audience analysis, goal analysis, A | B testing.
- Comprehensive customization of Google Ads.
- SEO. Audit, technical, internal, and external search engine optimization of the site.
- SMM. I manage the promotion of projects in social networks. Targeting advertising in social networks, building a content plan, generating content, and more.
- Working with CPA networks and lead generation.

Development and design
- Principles of web and mobile development.
- Building a web and mobile project development process, control.
- Basics of programming (PHP, JS) and knowledge of markup languages (HTML, CSS).
- Management and configuration of popular CMS and constructors - wordpress, opencart, bitrix, tilda, shopify, wix, modX, moodle, prestashop, drupal, cs-cart and others.
- Monitoring and evaluating UX | UI design.
- Audit of web projects.

Project management
- Systematization, structuring and development of business processes and projects in the company.
- SCRUM methodology, improved for marketing processes.
- Ability to explain and visualize complex things in simple language.
- Working with project management tools - CRM systems, task managers, calendar, mind maps and tables.

Sales, finance and more
- Drawing up a marketing budget.
- Building a sales plan.
- Work in the segments - B2B, B2C (including FMCG).
- Commercial offers.
- Understanding of the work of the financial system of companies and the main financial indicators.
- Experience of international projects in Estonia, Canada, Switzerland, Germany, France, the UAE and China.
I want to participate in the complex development of a project / company. Interested in building the company's business processes, marketing systems and departments, negotiating and selling.
For the last year I have been working on B2B projects - education and consulting.
Also interested in companies targeting the international market.