lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: PPC Google/ Amazon
Category: Marketing
Experience: 2 years | English: upper

Effective management of ADS metrics
Google / Amazon (USA) (2 years)
Worked both with current projects and the withdrawal of new resources from "0".
o STEP 1: Setting up a Sitemap, checking whether all pages of our site are taken into account in it and whether all URLs unnecessary for indexing are excluded (robots.txt)
o STEP 2: Linking sitemap and Google Console, working with errors in the "Coverage" section
o STEP 3: Building / describing sales funnels for all channels on the resource; Setting the correct goals in Google GTAG, their cost based on the Average Check indicators and setting from "0" E-commerce: after all, it is important for us that Google would see what product We sell.
o Step 4: Setting up Google Analytics, including its connection with the Console, GTAG, ADS: this resource is one of the most important in this chain, since it consolidates the data of related resources and, in addition to management / trade analytics, it transmites consolidated  information into Google ADS
o STEP 5: Set up and launch your Google Merchant account; We form a semantic core; We form a feed with the correct name of each attribute, as well as taking into account our semantic core, we work with errors in the "Diagnostics" section
o STEP 6: Set up a Google ADS account, including:
connect with GAnalytics and import goals and transactions
we connect with GMerchant and import the feed of goods.
set up geotargeting and shopping campaigns. 
we work with negative keywords
 Additionally:
> Formation of Media plans
> Formation of semantics and Advertising
> Building the structure of advertising campaigns and launching them
> Support and optimization of ongoing advertising campaigns in order to increase the ROI of marketing costs
> Analyze results, manage budget and optimize conversion costs A / B testing of PPC campaigns
> Analysis of market activity, creativity and performance of competitors
> Building automated reporting - (Google spreadsheet, Google Data Studio)
> App Script coding: transfer of the necessary data to 1C for accounting and synchronization of Google data in a single accounting database
> Google certificates (Search, Display Network, Shopping)
Position: PPC Head / Senior PPC
Category: Marketing
Experience: 11 years | English: upper

Achievements on my last work place:
I came in company to the position of Senior PPC manager, and a month later I was promoted to PPC Head due to my high performance.
For the first year I increased the company's profit on the source of PPC 4 times.
Key competencies
- Deep knowledge of contextual advertising tools, the ability to apply and combine them the most effectively.
- The ability to generate revenue for the company due to the strategic use of advertising tools.
- Creation of integrated strategic solutions for the implementation of business objectives at the intersection of sales, copyright, marketing and contextual advertising.
- Formation of a team with a high degree of loyalty and involvement, experts, who are committed to long-term cooperation with the company.
- Training team specialists for the company's objectives.
- The ability to effectively interpret analytical data, to adjust and optimize complex campaigns to make it bring the maximum possible profit.
- Holistic vision of all the features of a particular campaign, the subtleties and nuances that affect on the situation. The ability to consider this when choosing a strategy and tools. 
- Campaign optimization at the system level: reducing the cost of attracting of 1 user up to 5 times.
- The ability to see the interests of the business, to understand them deeply and act in their interests at all stages of work.
I want to work in IT / foreign markets, Manage the contextual advertising department or take the position of senior specialist with the possibility of further growth. I want to work with interesting projects and tools, as well as bring the best financial result for the company due to my experience and skills.
Position: PPC Junior
Category: Marketing
Experience: 1 years | English: intermediate


After corporate training I moved to the IT department and started working with websites of our wallpaper shops. Managed sites such as uwalls.de and uwalls.it
Responsibilities:
- Building strategies for obtaining traffic.
- Inventing approaches / connections and testing them;
- Launching and setting up advertising campaigns in Google Ads, Facebook Ads.
- Weekly optimization campaigns
- KPI tracking of advertising campaigns and announcements
- Smart Google Merchant

Worked with tools such as:
Google Ads
Google Analytics
Google Tag Manager
Google Data Studio
Google Optimize
Google Search Console
Google Workspace
My Target
Adobe Photoshop
Sony Vegas
Canva
Big Query
Cloudflare
MS Office Tools
Interested in Paid Advertising, Internet marketing, Design.
Position: PPC -manager
Category: Marketing
Experience: 0.5 years | English: upper


I had internship for 3 months in company which sells through Amazon. My responsibilities were adjustment of Amazon ad campaigns for brands of childish educational stuff – from creating of semantic core through Hellium 10 to further regulation of bids and control of metrics, fulfilling Excel files with data, checking out account health, listings for any mistakes, creating coupons, dealing with amazon support. I learned courses: Lukas Kwitcowski PPC Course, Tamara Tee FBA Winners Course (Amazon).

Also I know how to launch Google Ads campaign and to connect it to Google Analytics, Google Tag Manager.
Position: PPC manager
Category: Marketing
Experience: 4 years | English: upper


I am a PPC specialist with 4.5 years of marketing experience.

For all 4.5 years worked in Marketing agencies, where was able to develop and improve my professional skills.
 
Have an experience with the next advertising platforms:
• Google Ads (Search, DSA, GDN, Youtube, Shopping)
• Programmatic platforms (Lasso, Google Ad Manager, Liveintent, Yahoo Gemini, Influ2)
• Social Media Networks (LinkedIn Ads, Facebook Ads, Instagram Ads)

Responsibilities:
• creating online-marketing strategies for clients (media planning, selection of promotional tools)
• creating ads campaigns
• campaigns optimization and control of hitting KPIs (CPA, CPL, ROAS)
• conducting A/B tests
• clients reporting (weekly, monthly)
• participating in professional events (Google Workshop, Facebook Blueprint Live session)

Hard Skills:
• working with a budget from $2000 to $100,000
• working simultaneously on 7+ projects
• 4.5 years of experience with Google Analytics and Google Data Studio
• have experience with the US market
• working with different niches - real estate, online stores, travel, healthcare

Soft Skills
• responsible
• attentive to details
• organized 
• communicative
• I don't fear the word "deadline"
I expect to find myself in a professional team with a high production culture, where everyone performs their work conscientiously. In return, I guarantee the same treatment from my end
Position: PPC manager
Category: Marketing
Experience: 2.5 years | English: intermediate

Working with budgets up to 100,000.
Preparation, planning and successful launch of advertising in new locations.
Total ROI +40-50%
PPC Specialist at Together Networks.
Preparation, setup and management of PPC advertising (Google Ads, Google Editor, Action Ads).
Achievement of the strategic goals of the company.
Working with big budgets.
Testing different types of ads.
Building hypotheses and testing them.
Strategic and budget planning of projects, scaling.
Setting tasks for creatives (Jira, Confluence), determining content trends.
Working with Tableu.
Funnel work.
Monitoring, data analysis and decision making according to the result.
Facebook ad testing.
Work for the foreign segment (New Zealand, Europe, Lat-Am).

Media buyer(Google ads, Facebook ads) at Vortex ads.
Preparation, setup and management of advertising campaigns.
Preparing data for analytics.
Campaign analysis.
Construction of hypotheses, their testing and implementation.
Strategic and budget planning.
Managing a large number of accounts and advertising campaigns.
Working with big budgets.
Working with creatives or setting tasks for freelancers.
Working with text for advertising or setting tasks for freelancers.
Working with Tier 1 countries.
Position: PPC manager
Category: Marketing
Experience: 3 years | English: upper


PPC specialist
Responsibilities:
- calculation of media plans;
- preparation and launch of advertising campaigns Google Ads/FB Ads;
- management and optimization of advertising campaigns;
- analysis of the effectiveness of campaigns;
- working with web analytics tools;
- preparation of recommendations to increase the conversion of the site;
- preparation of reports for clients;
- development of proposals and strategies for the further development of advertising communications;

Worked with brands: Hansa, Toyota/Lexus, Daikin, Naftogaz, Kyivstar, ALFA Smart Agro, ProCredit bank, Gulliver,  Bella, Tantum Verde, etc.
Position: PPC manager
Category: Other
Experience: 1.5 years | English: basic


Setup and launch of advertising campaigns in Google and FB. Settings of Google Analytics (UA, GA4), Google Tag Manager. Customizing reports in Google Data Studio, aggregating data from different sources in one report. Experience working with data in BigQuery.
Projects:
B2B, B2C, E-commerce: direct setting and optimization of advertising campaigns. GA, GTM, 
GDS settings.
Google: Search, Shopping, DSA, Performance Max, Remarketing campaigns;
FB: Lead generation, Sales, Retargeting.
Market niches: Building (thermal insulation materials), Electricity (equipment and installation), Surveillance and security systems, IT technologies and service, Textiles.
Certificates: Google Analytics Individual Qualification, Google Ads Display Network Certification, Shopping campaign certification, Google Ads App Campaign Certification, Google Ads for apps certification and more.
Position: PPC manager
Category: Marketing
Experience: 2 years | English: pre


TARGETOLOG, PPC manager
 Freelance | 2021 - present
 -Target audience analysis
- Social media audit
- Creative development
- Setting up ads
- Promotion strategy
 - Advertising optimization
 - Monitoring and analysis of advertising performance
 ́- Reporting preparation


SMM CRYPTO
Zlodei advertising | October 2021 - May 2023
 -Full analysis of the market, project, competitors.
 -Creation of a communication strategy
-Creation of relevant content for all social networks (Instagram, Facebook, Twitter, Discord, Reddit, LinkedIn).
- Constant audience engagement through guides, contests etc.
 -Communication with the community.
Position: PPC-manager
Category: Marketing
Experience: 0.5 years | English: upper

I set up contextual advertising. Worked with SEO. Managed website content. The most significantly increased conversions and brand awareness.
Creating advertising campaign in Google ads
 Optimization advertising campaign
 Work with marketing engines. Found optimal
solutions.
Position: PPC Manager
Category: Other
Experience: 1.5 years | English: fluent


1.5 years of experience as freelance PPC manager with the portfolio of more than 10 local and international companies. Managed to build effective and profitable search and display Google and Microsoft ads campaigns.
Position: PPC Manager
Category: Marketing
Experience: 2.5 years | English: intermediate

- Increased profitable budget by 32% in 3 month (Google)
- Increased profitable budget by 314% in 5 month (Apple Search Ads)
- 2.5 year of work experience with Google Ads, Bing Ads, Apple Search Ads
- Search/Display/UAC/Video campaigns managing and developing
- Setting targeting methods
- Work experience with different-speaking markets
- Experience in set up Google tracking
- Experience with large budget projects
Prefer marketing agency. Interested in an ambitious project with various marketing methods
Position: PPC Manager
Category: Marketing
Experience: 3 years | English: intermediate


•  5+ years in digital marketing. 
•  3+ years in PPC. 
•  Experience with e-commerce UA and EU projects (web versions). 
•  Max budgets over 15k$/month.
•  Experience in launching, analyzing, optimizing search, display, retargeting, shopping campaigns in Google Ads.
•  Experience with Google Ads, Google Analytics, Google Tag Manager, Google Data Studio, Google Merchant Center, Google Spreadsheets, Business Manager.
•  Successful experience in creating and promoting own e-commerce product in the Health&Beauty category. 

Project examples:
• Wallet.ua (creating of strategy, launching, optimizing search, display, retargeting, shopping campaigns in Google Ads)
• Novaflon.com (promoting with Google Ads and Business Manager - creating of strategy, launching, optimizing search, display campaigns)
• Blackseapearl.org (promoting with Google Ads - creating of strategy, launching, optimizing search, display campaigns)
• Autodoc.gr (promoting with Google Ads - launching, analyzing, optimizing search, display, shopping campaigns)
• Sola Care (creating of the business concept, creating a value proposition for each product, creating and support of the website, managing campaigns in Google Ads, maintaining an Instagram account)

Interested in working on exciting projects and improving my skills as s digital marketing specialist especially in promoting apps and IT projects.
Position: PPC Manager
Category: Marketing
Experience: 10 years | English: intermediate


- Ability to work with Tik-Tok.
- Ability to work with Google Analytics. 
- Ability to work with Hotjar. 
- Ability to work with Google Adwords.
- Skills with Google Tag Manager.
- Skills with Google Data Studio.
- Skills with Google Shopping Ads.
- Skills with Google Optimize.
- Skills with Google Search Console.
- Skills with Google Dynamic Remarketing.
- Skills with Apple Search.
- Skill working with Facebook Ads Manager.
- Skill working with Quora Ads.
- Skill working with Ebay Advertising.
- Skill working with Amazon Advertising.
- Skill of working with CPA-networks.
Position: PPC Manager
Category: Marketing
Experience: 2 years | English: fluent


Amazon PPC Manager
Jan 2021 - Now 

- Keyword, competitor research 
- Listing copywriting and SEO optimization 
- Storefront creation and management 
- Sponsored Products, Sponsored Brands, Sponsored Display campaigns creation and optimization 
- Organic ranking monitoring 
- Most often use the following tools: Helium10, Sellerlegend, Amazon advertising console, Amazon Sellercentral

Project/Product Manager
Feb 2017 – Oct 2020
 
Responsibilities:
- Management of front-end website development process
(setting tasks to Copywriters, Designers, Developers, QA engineers, and control of their proper fulfillment)
- Mockups creation and prototyping of new web application
components
- Management of onsite SEO optimization according to the
requirements provided by the SEO specialists
- Launching landings for SEM campaigns
- Creating banners for Facebook ad campaigns, as well as Facebook pages of the product in collaboration with Designers
- Resolution of issues connected with web and email hosting, as well as integration of third-party mailing services with internal systems
- Occasional creation of promo emails, launching of email marketing campaigns, A/B testing in Mailchimp, GetResponse, MailerLite
- Creation of subscription forms that comply with GDPR requirements
- Occasional email workflow optimization
- Conducting product performance analysis, web analytics, conversion optimization, competitor analysis
Position: PPC Manager
Category: Marketing
Experience: 0.5 years | English: fluent


Certificates:
* Google - Ads and Analytics 
* WebPromoExperts - PPC-specialist (with honors)
* PPC School of Tatyana Mikchalchenko (best student)
* Udemy - Google Ads, Google Analytics, Landing Page Optimization

Relevant Experience:
* 2 months of Google Search Ads campaign for wholesale vendor - 50% sales increase
* 2 months of Google Shopping Ads for jewelery store - 200% sales increase

Other Skills:
* Fluent English
* Advanced Excel skills, including VBA
* HTML, CSS, iMacros
* Google Tag Manager
* Remote work experience
Position: PPC Manager
Category: Marketing
Experience: 7 years | English: upper


•	Developing and management of advertising campaigns in Google AdWords, Facebook Ads (5+ years of work experience);
•	Developing and management of advertising campaigns in DV 360, CM 360, Bing, Yahoo, Aol Ads (1+ years of work experience);
•	Analyzing and optimization of advertising campaigns according to targets,
•	Statistical analysis and reporting on the results of advertising campaigns;
•	Planning of search, media, video campaigns;
•	Work with budgets from 200$ to 500 000$ per month;
•	Work with Google Tag Manager, Data Feed Tools;
•	Campaign optimization using Adobe Media Optimizer (AMO), Google Analytics, Adobe Analytics; 
•	Basic knowledge of HTML, Java Script
Position: PPC Manager
Category: Marketing
Experience: 5 years | English: fluent

70% increase in gross profit just in the first 3 months of work in the new company. Full-fledged marketing from scratch. Working with a budget $150000/month+
Digital marketing specialist with 5+ years of proven experience in business & marketing. B2C, B2B. E-commerce, SaaS, CoD, Loans. Full-fledged profit-oriented worldwide marketing for products from scratch. Working closely with sales, developing, design, and marketing teams to maximize profit. Lead generation, market research, product globalization.
Ambitious IT project with worked-out processes.
Position: PPC Manager
Category: Marketing
Experience: 3 years | English: pre

I consider my main achievement to be a rapid career growth from an ordinary employee to management position in the company. I have vast experience of working with clients in various niches, such as the beauty industry, sports, medicine, tourism, light industry, education, finance, design, cars. Worked with both B2B and B2C oriented projects. I am able to establish contacts with the team and direct it to the effective solution of problems.
Hard Skills:
- Google Ads;
- Google Shopping Ads;
- Google Analytics;
- GTM;
- Facebook Ads Manager;
- Business manager;
- Facebook Pixel;
- YouTube Studio;
- Excel;
- Google Sheets.

Soft skills:
- Sociability;
- Organization;
- Teamwork skills;
- Leadership skills;
- Creativity;
- Flexibility;
- Ability to solve complex problems;
From 12/22/2020 to 05/30/2022. Digital agency "Turbo Marketing"
(turnkey website development, Internet marketing).
Position Team Lead PPC.

My duties included:

- PPC management of a team of 3 people;
-Training of employees;
- Audits of the client's advertising offices;
- Communication with clients;
-Setting the TK to the team for the day;
-Control of quality and deadlines for tasks;
- Organization of brainstorming on problem projects within the team;
- Project reporting.

From 01.12.2019 to 21.12.2020. Digital agency "Turbo Marketing"
(turnkey website development, Internet marketing).
PPC Manager position.

My duties included:

- Advertising settings for 30+ projects;
-Study of the client's product/service;
- Calculation of the advertising budget;
- Collection of semantics for RK;
-Writing ads that sell;
- Production of TK for designers;
- Adjusting advertising displays to the required target audience;
- Work on optimizing the conversion price;
- Setting up analytics to track activity on the site;
- Monthly preparation of reports on the work performed and its results.
I want to get into a promising team that is focused on solving complex interesting tasks, is looking for challenges and knows how to cope with them.
Position: PPC Manager
Category: Marketing
Experience: 4 years | English: intermediate


PPC Manager - 4 years of experience in Product IT company

- Launching and optimizing PPC search/shopping/dynamic/display campaigns (Google Ads/Bing);
- Work with large budgets;
- Monitoring budget and adjusting bids to gain better ROI;
- Tracking KPIs to assess performance and pinpoint issues;
- Idea generation and testing;
- Producing reports for management;
- Managing the creation of large keyword lists;
- Working with Google Ads Editor, Microsoft Advertising Editor;
- A/B Testing;
- Detailed analytics and optimization of advertising campaigns in order to increase sales and reduce CPA;
Position: PPC Manager
Category: Project Manager
Experience: 8 years | English: fluent

JOB EXPERIENCE & ACHIEVEMENTS 

NOV 2013-PRESENT
Namecheap Inc. (SSLs.com) – PPC Manager
 - Increased YoY Revenue by 85
 - Created PPC marketing strategy
 - Developed universal reporting data model

NOV 2013-JUL 2013
Factor P.H. – Online Marketing Manager
 - Successfully launched 7 products online
 - Managed new website development & launch
 - Launched numerous PPC accounts

APR 2012-JUL 2013
Fresh IT – PPC Team Lead
 - Established all business processes for PPC team
 - Increased company profit by 20%
 - Implemented Alpha-Beta Methodology as SOP

SEP 2011 - APR 2012
Visiontech – PPC Manager
 - Increased ROI (114% to 136%)
 - Increased CVR (12-15% to 19-23%)
 - Created LP guidelines for dev team
Versatile, open-minded and innovative digital marketing professional with 7+ years of experience and genuine rock’n’roll attitude. Worked both as in-house and agency manager.

Love data analysis, running exhausting promo campaigns, play guitar and sing out loud.

SKILLS & TOOLS
PPC Advertising
Web Analytics
Market research
LP optimization
Lead Generation
SMM/SMO
Google AdWords
Excel
Google Analytics
Facebook Ads
Twitter Ads
Google Tag Manager
Power Pivot
Position: PPC manager / acquisition manager
Category: Marketing
Experience: 8 years | English: upper

I have extensive experience in managing GTM and Google Analytics (with over 40 accounts under my care), as well as utilizing various data visualization tools such as Data Studio, PowerBI, and Google Sheets. 
I have a strong background in A/B testing with Google Optimize and have expertise in automating reports, notifications, and alerts. 
I am skilled in analyzing and optimizing paid and organic channels, and have a proven track record in implementing e-commerce tracking.
I have been working in the field of PPC for the past 8 years, specializing in chargeback, real estate, ecommerce, and SAAS. 
I have extensive experience working with a variety of platforms, including Google, YouTube, Facebook, Instagram, LinkedIn, Bing, Capterra, and TikTok. 
My experience extends to both the EU and USA markets, and I have successfully managed budgets in excess of $400k per month.
Position: PPC Manager / Digital marketer / Media buyer / SMM Manager
Category: Marketing
Experience: 8 years | English: upper

Developed advertising campaigns for sports and premium brands where the average check is high. 
And where trust and reputation are very important. 

Achieved high CTR in Facebook Ads campaigns. 

Reached 2,000,000 million people a day.
/ 8 years of various Marketing related experience /
PPC Specialist / SMM Manager / Media buyer
 
Facebook Ads, Google Ads, TikTok, LinkedIn, Yandex Direct...

I've worked touched with brands 
Reebok, Monomakh, Metro, Valeo Rossi, Kvant, Mebleon. 

SKILLS 
— Organization of full-service Digital advertising.
— Targeted advertising.
— Creation of promotion strategy.
— Creation of juicy creatives for advertising campaigns.
— Selection of content, its search, development and implementation of the content plan.
— Preparation of content for placement in social networks - texts, photos, videos.
— Organization of photo shoots according to the concept for the advertising strategy.
— Filming videos with script planning.
— Creation of awesome modern websites/Landing pages on a turnkey basis.