Position: Brand & Communications Strategist
Category: Marketing
Experience: 2.5 years | English: fluent

Brand and communications strategist with a background in business journalism.

Helping companies to see their business from the customers' point of view and build the brand they’d buy. 

Major in creating marketing strategies for international clients all over the globe. In Aimbulance agency I worked in a unit serving clients from the EU, the US, and the Middle East.

Categories in portfolio:
• products, SaaS (fields: martech, fintech, healthcare apps, CRM for recruitment) 
• e-commerce
• FMCG
• development
• banking
• education
• entertainment investment
• public transportation
Self-employed, Brand&Communications Strategist, October 2021— now

As a self-employed Strategist, I have two main directions: I'm creating strategies from scratch for brands and conducting marketing researches for agencies.
1. Creating marketing strategies for Ukrainian and Swiss brands; Doing a full cycle of preparation for brand entry to the Ukrainian or European markets: 
- Creating brand strategy (determining target audience, conducting market and qualitative research, analyzing the social, market, consumer trends, creating value proposition, positioning, brand line);
- Developing communication strategy (communication guidelines, tone-of-voice, key messages, channels ecosystem, content plan); - Prioritizing marketing channels and budgeting; 
- Translating strategy into action plan; 
- Gathering a team needed to implement the strategy; Managing marketing and creative processes.
2. Designing and conducting marketing researches for Ukrainian marketing agencies (such as Aimbulance, Fedoriv Agency, Mozgi Ideas, Postmen) — market research, qualitative research, mystery shopping; Customer Journey Mapping;
Providing the creative team direction to ensure the marketing and creative work is on-strategy.

Aimbulance, Strategic Planner, July 2020 — October 2021  

- Conducting market, qualitative and quantitative researches, mystery shopping;
- Determining the target audience and its needs, pains and gains (using Jobs to be done and Value Proposition Canvas methodologies).
- Creating Customer Decision Journey Map;
- Highlighting the competitive advantages of the product and user insight; developing positioning;
- Participating in strategic sessions with clients, help the client analyze information and find business opportunities;
- Developing communication strategies;
- Creating ideas for clients; checking the creators’ ideas accordance to the strategy.

Fedoriv Agency, Public Relations Manager, April 2020 — July 2020

- Developing an anti-crisis communication strategy;
- Building relationships with media;
- Writing articles and press releases to promote agency;
- Running agency’s social media pages.

Vector, Business journalist and Editor, 2018 — 2020

- Interviewing Ukrainian entrepreneurs;
- Writing long reads about business, marketing, tech; Processing large amounts of information; Explaining tricky things in a simple way;
- Working with ads: generating ideas for brands, writing articles based on brief;
- Producing photo shooting, art direction.