lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: Head of digital/CMO/Marketing manager
Category: Marketing
Experience: 11 years | English: fluent

* Oversaw development and implementation of the short and long-term marketing strategies for multinational brands, IT and product companies.
* Organized and coordinated multiple marketing teams.
* Increased new customer visits by 80% and search visibility to 600% times, without increasing ad budget, simply optimizing web site content for SE.
* Developed Landing Pages/Lead Nurturing campaigns leading to increase of leads by 220%.
* Increased number of MQLs for 270%.
* Implemented lead scoring program that led to the increase of Sales Qualified Leads by 20%.
* Provided content for monthly newsletter achieving an average 37% open rate.
Creative and results-driven digital marketing and online communications strategist with over 10 years experience in managing country services and products. 
* $1M+ overall digital budgets.
* 100+ various ad.campaigns at Google, Yandex, Facebook, Twitter, LinkedIn.
* 30+ sites/activations/landing pages.
* 10M+ UA/US/EU/SEA traffic optimized for clients needs.

My background for US/EU/SEA markets:
* Development of go-to-market strategy on customer facing digital platforms including account based and inbound marketing activities.
* Delivering effective digital marketing recommendations and handle the day-to-day operations of all digital projects, including research, scope development, creative briefing, and job execution.
* Technical audits for the website, site health and recommendation regarding strategies for growing organic traffic. 
* Keyword research in coordination with business objectives to optimize existing content and uncover new opportunities for link building campaigns.
* Implementation the end-to-end digital customer communication strategy with a strong focus on inbound marketing, life-cycle marketing and lead nurturing.
* Marketing plans for content distribution through complex multi-touch lead nurturing campaigns tailored to the customer buyer personas.
* Marketing automation campaigns setup.
* Social media strategy development through competitive research, platform determination, benchmarking, messaging and audience identification.
* Niche and competitors analysis.
* Communication to stakeholders on strategy/project development, timelines, and results.
US,EU markets
B2B, B2C
SaaS,PaaS
Position: Head of Digital, CMO, Marketing Manager
Category: Marketing
Experience: 10 years | English: upper


Focused and passionate marketing manager with 10+ years’ experience in senior marketing roles with a background in Brand, Digital, and E-commerce. 
I've got experience within local & international companies working with brands such as Apple, Samsung, Huawei, Lenovo, Philips, etc.
10 years certified user of Google Ads; experienced user of FB Ads, Google Analytics, SimilarWeb, LinkedIn Ads, and TikTok.
Position: Head of Digital, CMO, Marketing Product Owner
Category: Marketing
Experience: 11 years | English: intermediate

- Developed and integrated a digital marketing strategy for more than 20 companies
- Increase ROI up to 300% in different product verticals
- Hired and managed new marketing team members
I conduct Customer Experience research and implement data-driven business. 
- Design marketing models and automated funnels
- Create communication strategies
- Set up advertising campaigns in Google ads, Facebook ads
- Conduct budgeting and media planning
- Conduct analytics on ER, ROAS, ARPU, cohort analysis
- Create project teams and manage projects
- Work in the markets of Europe, the USA, Canada

I have resulted in the niches of beauty and health, logistics, e-commerce, real estate, energy, mobile applications. I will provide working cases with project results on demand.

The planned marketing strategy, which is based on consumer experience research, allows increasing the number of satisfied loyal customers, which in turn leads to an increase in positive feedback and recommendations. This will help increase the average check and increase sales in the business as a whole.

Proper implementation of our strategy has contributed to a clear vision and proper evaluation of results. The total turnover of the companies we worked with increased by 30-70% per year on average. Return on Advertising Investment (ROAS) in our strategies is 15-80 ($ 15-80 * is returned for every $ 1 spent)
* I have examples of e-com projects

What can be useful to you:
- I can assemble a project team, create its structure, and set up a marketing department
- Create a marketing strategy that will help not to merge the entire budget at the stage of testing hypotheses, and make advertising pay off.
- Conduct the necessary research and say what the consumer needs to be happy and what needs to be improved in the product or service (Customer Service Design)
Promote goods and services that harm the environment and people
Position: Head of Digital, Digital Marketing Lead
Category: Marketing
Experience: 11 years | English: fluent


Highly accomplished and strategic digital marketing manager with over 20 years of experience leading successful marketing campaigns and driving business growth. A T-shaped professional with expertise in various facets of digital marketing. 
I have a proven track record of delivering exceptional results. I excel in team leadership, driving strategic initiatives, and implementing innovative marketing strategies that generate revenue and increase brand visibility.
Position: Head of Digital, Digital Marketing Manager
Category: Marketing
Experience: 3 years | English: upper

Achievements:
- Increased the number of leads up to 200 daily
- Built and launched a remarketing strategy that resulted in a sales increase by 17%
I've been working in competitive niches for international and CIS markets, as an example - financial industry (payday loans). I have strong knowledge in lead generation via different Ad networks such as Google Ads, Facebook Ads, and other RTB platforms. I have experience in application promotion via ASO and Ad networks. 

I'm looking for a place that values curiosity, passion, and desire to learn. I want to join a company that has a proper working environment; the company's loyalty to employees is also essential.
By the way, it would be great if my new project will work for international markets, but it's not a critical point.
I prefer product companies; it could be a start-up or a stable project.
Position: Head of digital | Digital Marketing Team Lead | CMO | Google Media Buyer | Digital Marketing Manager
Category: Marketing
Experience: 9 years | English: pre

Creating a brand development strategy for a startup in the international market.
Bringing SaaS products to the international market.
Full cycle of generating leads in all areas for B2B products on the Ukrainian market (SEO, PPC, affiliate programs, targeting advertising). 
Setting up digital analytics system, CRM system integration, creating dashboards for reporting.
9 years of experience in digital marketing and project management (PPC/SEO/Facebook/Linkedin/Email Marketing).
2 year or more experience in media buying 
WHITE HAT (Real estate, E-commerce, Nutrition, Finance)
Currently leading a B2B digital marketing department.
Looking for interesting and challenging projects with the opportunity to learn and improve.
Professional and personal growth is important.
Position: head of digital / e-commerce
Category: Marketing
Experience: 6 years | English: pre


I hold the position of Head of Digital Marketing in the company Bukovel. I also held the position of Head of e-commerce in Citrus, was the head of sales department and had ecommerce projects related to different directions.  

Technologies: Google Analytics, Firebase, Appsflyer, PowerBi, Google Ads, Facebook Ads,Youtube Ads, SEMrush,Ahrefs, Google Optimize.|

Marketing channels: SEO, Retention-marketing, PPC, targeted advertising, SMM, Media 

Сhallenges and achievements:
- Developing and implementing the online store's strategy to achieve business goals
- Building new digital channels to attract traffic and optimizing traffic channels to monitor ROI
- Establishing standards for client service and implementing a new standard of content on the site
- Planning and executing sales plans for the online channel
 - Forming a successful e-commerce team and launching the digital direction
 - Developing and managing the budget and financial planning process in e- 
 commerce
 - Automating current processes, including CRM system integration and web 
 analytics implementation
 - Restructuring the call center and optimizing operational running costs of the 
 online store
 - Integrating related systems for smooth operation, such as 1C, CRM, and IP-telephony
 - Establishing work instructions, regulations, and motivation for all employees in the department
 - Forming a digital marketing department in a remote work format
Position: Head of digital / e-commerce
Category: Marketing
Experience: 5 years | English: intermediate

Yves Rocher Ukraine is #1 winner of Yves Rocher worldwide e-commerce growth challenge at 2019
Built affiliate channel from zero to the most performing rn
A proven marketer with expert knowledge of digital solutions – PPC, SEO, SMM, programmatic, affiliation, retargeting – and data collection & analysis - GTM, GA360, Google Data Studio.
5 years of experience in marketing environment, 4 years of experience in traffic acquisition.
Remote work
Competitive salary
Medical insurance
Position: Head of Digital | Education Producer
Category: Marketing
Experience: 3 years | English: fluent

Launched educational projects from scratch.
Launched own marketing agency as a co-founder (still functioning). 
Consulted 20+ businesses on digital marketing (eCommerce, AI, etc).
Experienced digital marketer & manager with business development skills. Have gone through dierent stages of developing own business: from creating vision and concept to making them work for good. Have experience in building strategies and plans, working with SEO & PPC, maaging SMM team  and etc. Acquainted with management and marketing tools (i.e. planfix. trello, serpstat, hotjar, analytics).

EMPLOYMENT HISTORY

1. Head of Marketing USA/Ukraine May 2018
2. Business development Odessa, Ukraine March 2018
3. Project management Odessa, Ukraine January 2017-2018

Among my main responsibilities:

- marketing strategy development. 
- content marketing planning 
- coordination of the SEO teamwork 
- creating PPC (AdWords, Facebook, LinkedIn) campaigns across different channels and analyzing their effectiveness 
- coordination of marketing and account teamwork conduction of internal education & training
I expect to work with a team that is passionate about the company/project they work with and become a part of this team. Together we can bring your product/service to the best results. 

I prefer analyzing the results not time spent and hope to have flexible working hours.
Position: Head of digital marketing
Category: Marketing
Experience: 9 years | English: upper


9 years experience in marketing. Worked with such companies as: Coca-Cola, Visa, 1+1 media, Metinvest, Danube Soya, Andagon, MMCis, Crystal Blockchain.

I have experience in such areas as: television, forex, crypto, agricultural sector, heavy industry, entertainment industry, IT, software development

For the last 3 years I have been working exclusively for the European and North American markets.

Work in a managerial position - 5 years.

I have experience in digital marketing areas such as:
- Accounting
- Email Marketing
- Social media marketing
- SEO marketing
- Content marketing
- Project Marketing
- Advertising in search engines.
Position: Head of digital marketing
Category: Marketing
Experience: 11 years | English: fluent

B2B-focused marketing professional within software, AdTech, IT and services industries, with hands-on expertise in digital marketing and a constant learning mindset. A huge fan of end-to-end analytics, performance marketing, system approach and data-based business decisions. Critical thinker and problem solver.
- Creating marketing strategies 
Based on deep understanding of the target audience and their pain points as well as the market match with the company’s business goals
- Managing network of partners and contractors 
Establishing fruitful relationships and negotiating better deals
- Building efficient marketing department structure 
Hiring, training, and mentoring teams of 4-25. Day-to-day marketing team operation management. Defining, tracking, and optimizing KPIs both department-wide and personal for team members
- Launching communication strategies 
Coordinating the creation of various content pieces with a proper tone of voice for owned, earned, and paid channels
- Marketing budget planning, allocation, and optimization
- Analyzing and optimizing the ROI of marketing activities
Ensuring objectives are being met. Presenting results to stakeholders
- Interacting with different roles and departments within the company to build and improve business processes and achieve cross-department objectives.
Position: Head of digital marketing
Category: Marketing
Experience: 7 years | English: upper

1. Increased the number of conversions from advertising in Google by 7000% with the same cost per conversion. Advertising helped expand the company's activities to new regions: Switzerland, Austria, and the UK.
2. Created and built workflows in the PPC department from scratch.
3. Created and launched digital marketing courses.
4. Helped to increase the constant number of projects from 5-7 to 20 with an average life of more than 6 months.
5. I helped increase the number of marketing leads from 600 to 1200 in 2 months at the EdTech project. As well as increase the number of new clients from marketing from 80 to 300 per month.
Hi, I have 7 years of proven experience in digital marketing. I have been working in leadership positions for the last 4 years. I have experience managing a team of up to 10 in-house specialists. My last two positions were Head of marketing at the biggest Edtech company in Ukraine and Head of PPC at the leading marketing agency.

As a Team Lead, I have experience in hiring, onboarding, building KPIs, and managing a team of in-house professionals and freelancers.

I have strong skills in advertising and analytics: Google Ads, Facebook Ads, TikTok Ads, Bing Ads, Taboola, Snapchat Ads, LinkedIn Ads, Google Analytics, Google Tag Manager, Plerdy, Clarity, Hotjar, etc.

Also, I have good skills in all aspects of digital marketing: 
— Develop marketing strategy from scratch.
— Develop hypotheses and launch A/B testing.
— Creating landing pages, increase conversion rate, and improving website usability.
— Research and competitor analysis.
— Experience in SEO, SMM, Email, Influence, Affiliate, and Content marketing.
— Experience in B2B, B2C, SaaS, education, and e-commerce marketing. 
— Working with marketing budgets $100 000+
—  Deep understanding of business metrics: LTV, ROI, ROAS, CR, CPL, CAC.
— Working with different countries: USA, Canada, EU, Australia, Ukraine.

English —B2.
I am not interested in working position as a PPC specialist or user acquisition manager.
Position: Head of digital marketing
Category: Marketing
Experience: 7 years | English: upper

In my last position, I increase the revenue of the project x4.5, Users x3, conversion rate x1.5 and all this transaction was in the same CPA as at the beginning
I have more than 7 years of experience in digital marketing in different roles. Starting my career as a digital project manager and now I am Head of Digital Marketing at the biggest project in their segment. Since I joined this team we growth in x4,5 in revenue, and our other KPIs have grown multiple, I gathered the marketing team, launched new AI/ML products, made redesigned of website, and Launched a brand new type of store with AI experience (reinventing retail format)
Position: Head of digital marketing
Category: Marketing
Experience: 9 years | English: upper


Key information

Digital strategy (media planning, positioning, control of plan implementation)

Work coordination of all areas (Development, Design, PPC, SEO, SMM, Content Marketing, Email Marketing, Analytics). 
Setting tasks, quality and deadline monitoring (Trello, Bitrix, ERP, Asana, Jira)

Creation and implementation digital sales funnel

End-to-end analytics by acquisition channels (OWOX BI, Google Analytics, ERP, CRM).
Multi-channel analytics 

Performance improvement (CTR, CRO, CPL, CPA, CAC, SOM, LTV, ROMI etc.)

PPC Google Ads (search, display campaigns, dynamic remarketing, shopping campaigns), 
Facebook/Instagram Ads (Facebook Lead forms, Target)

Searching for new channels for leadgeneration (CPA networks, teaser advertising, influencers)

SEO (Promotion by traffic, the most conversion, high-frequency and highly competitive key words). 
Internal and external optimization, work with backlinks, affiliated sites and content

Product management throughout its entire cycle (from idea and prototype to the first test version and commercialization).
Wireframe, mockups, website development, landing pages (UX and UI)

Email marketing. Audience segmentation, compiling trigger chains, creating landing pages, newsbreaks, webinars


Head of digital marketing
apr 2021 – until now
Digital Farming

Senior digital manager
jun 2019 – apr 2021
B2B legal services in real estate, development and land law

Head of digital marketing
feb 2019 – apr 2020
Design and construction company

Product owner
may 2018 - dec 2019 
Marketplace for Developers

Head of digital marketing (outstaffing)
dec 2015 - may 2018
B2B Industrial equipment manufacturer

Head of digital marketing
apr 2014 - may 2018
Web studio

Account manager
feb 2013 - dec 2013
Marketplace for small and medium businesses
Position: Head of digital marketing
Category: Marketing
Experience: 8 years | English: upper

Achievements
1. 2016 Best Online Store Design Award. Bitrix Design CUP.
2. The majority of clients are leaders in their segments/regions and are satisfied with the
services provided, they are stable clients.
3. The maximum revenue growth for one of the projects, after the implementation of the
entire strategy, amounted to 1800%.
Since 2015, in this company, I have been developing and promoting various projects in different segments ( b2c, b2b, b2g ). Among the clients were both manufacturers and retailers, sellers of services and various goods, complex technical products and mass- market goods.
As you can understand, the tasks were also sometimes not typical. To achieve financial performance, someone needed to place goods on unknown "bag" type sites, since there you could get several additional sales per day, and someone needed to collect and display data via API. I immersed myself in most of the processes, and from there I gained knowledge in various areas.
In a resume, it is rather problematic to briefly outline the entire range of knowledge and services that you own.
Job Responsibilities
Development and implementation of a set of measures to increase the profits of client companies:
1. Audit of websites, traffic sources, competitors, products, etc.
2. Formation of scenarios for the development of companies.
3. Drawing up a financial and marketing model according to the PL, EBITDA formats.
4. Setting tasks for specialists, monitoring the implementation, as well as participation in
technical processes.
5. Formation of reporting.
6. Consulting services.
Technical Knowledge
I am confident in:
1. Analytical services and manual analytics.
2. Financial modeling and planning.
3. Website development and optimization.
4. In all marketing components. From tools to increase conversions on the site to
building end-to-end analytics.
5. Work with marketplaces, aggregators.
I confidently work with:
1. GOOGLE services: search console, merchant, tag manager, ads, business. 2. Yandex services: Direct, market, metrica, webmaster.
3. Meta services: Facebook business manager, creator studio.
4. CMS: 1Cbitrix, wordpress
5. CRM: bitrix24, amocrm.
6. Many services related to analytics, telephony and integrations.
Achievements
1. 2016 Best Online Store Design Award. Bitrix Design CUP.
2. The majority of clients are leaders in their segments/regions and are satisfied with the
services provided, they are stable clients.
3. The maximum revenue growth for one of the projects, after the implementation of the
entire strategy, amounted to 1800%.
Position: Head of digital marketing
Category: Marketing
Experience: 8 years | English: fluent

Business Development Experience:
• set budget and cost establishment for the company’s products and services as a result the margin was increased in 5% over planned
• increased the revenue expansion of business with existing clients up to 10 times
• initiated and built cooperation with 5 TOP Ukrainian and global brands

Managerial Experience:
• developed and implemented a trainee program, which helped to form a pool of candidates
• built and managed remote team up of 9 people to deliver the company’s business and revenue goals
• created a united open culture by implementing team-building activities and initiatives and transformed it to remote cooperation
• transformed team's skills in a few months due to the fast-growing amount requests for new services
Business processes formation and implementation:
• developed and implemented an onboarding (to build a company's vision for newcomers)
• built and implemented processes within internal cooperation between departments
• cultivated a tone of voice and client service standards

Clients/Partner Relationship Leading Experience:
• enhanced existing strategic relationships to achieve growth and profitability goals, identify and refer new potential strategic partnerships to CEO
• successfully managed brands’ advertising strategies
Working in the advertising field for 8 years, managing the creation and promotion of ad campaigns for more than 30 TOP global and local brands, I aim to apply my knowledge and managing experience in an efficient operation of a marketing department.
My strengths: from one side - business-oriented and analytical mindset, and problem-solving, from another side - easy-going and open-minded which helps to build trusting relationships easily.
Position: Head of Digital marketing
Category: Marketing
Experience: 7 years | English: intermediate

· Obtaining Facebook Marketing Partner status
· Increase CR and ROAS at least 2 times in 20 months on all existing projects
· Roadmap of communications development projects for two years
· Conducting more than 64 activities in digital channels per year
· Since the establishment of the department, no employee has left the team
· Creation and management of a full-fledged in-house department of digital marketing;
· Cooperation with the internal department of web-development (development of new e-commerce-products, marketing web-products, refinement of existing web-products)
· Development of marketing strategies and planning
· Development and launch of national marketing activities throughout Ukraine
· Analysis of the market and industries
· Implementation of KPIs for e-commerce projects
· Search, control and setting up KPIs for external contractors and advertising agencies
· Implementation of automatic reporting dashboards for all management units (Google Data Studio and Microsoft PowerBI)