Position: Brand Manager, Marketing / Product Marketing Manager
Category: Marketing
Experience: 10 years | English: upper

- "Inc Make the Difference 2021" final finalist for initiating and launching new digital solutions for sales teams and clients to automize manual work, synchronized CRM & SaaS, and create additional benefits for businesses in changing the COVID environment.
- Quarterly unit nomination in 2020 for initiating and launching first in the field of online education and events at the very beginning of COVID and keeping new clients recruitments, partners loyalty, and brand image reputation.
- Quarterly unit nomination in 2018 for initiating and launching SERM project to change reputation status in search from 80% negative and neutral to positive in half-year timing.

Projects I'm proud of:
- 2021 best SaaS launch amount 23 countries 
- 2020-2021 successful creation and launch of the first CRM system in the Ukrainian unit: automatized manual discount and bonuses calculations
- 2021 successful launch of the first account for partners with access to all services via API synchronization and one digital ecosystem
- 2018-2021 implementation changes in referral program from physical questionaries and coupons with no relative data to 100% quality data, 80% conversion rate, and 25% retention rate
- 2018 SERM project launch: convert 80% of neutral and negative feedback into positive during the half year
- first in Ukraine international Euro Dog Show 2017 general partnership, best booth, activities, international image support, and new brand position on the market.
10 years experience in Marketing Managemen: strategy marketing, brand management, trade marketing. 
Used to work in world-leading FMCG companies. 
Master’s Degree in Marketing Management.

PROFESSIONAL SKILLS:
- Strategy Marketing (brand positioning, goals & KPIs, annual marketing plans with budget and activities)
- Researches & analytics (market, competitors, clients)
- Budget creation & management (ROI, split per period, follow-up goals)
- Product Portfolio Management (forecast, launch, pricing policies, promo)
- Event Marketing (online & offline brand image/educational events 60-15 000 attendees)
- Digital Marketing (lead generation programs and forms, landing launches, GA, SEO, Ahrefs, MailChimp, SERM)
- Digital transformation projects leader: launch of CRM, SaaS, and Webshop
- Complex project management (couple simultaneously, in collaboration with big teams)
- B2B Marketing (lead generation, commercial policies, loyalty programs, educational events, and partnerships, manage clients database: segmentation, follow-up)
- GDPR policies and contracts
- Negotiation and partnerships with field key stakeholders and organizations
- Sales team support & education
- Digital, printed visual materials, POSm, show booth & sales materials creation, 
- Plans, reports, new launches creation and present to the leadership team or to the sales team to inspire
- Collaboration with BTL, digital agencies, suppliers, researchers
- App launch on Product Hunt

JOB EXPERIENCE:
8 years: Brand Manager in the Sales & Marketing Department 
2 years: Branding Specialist in a Trade Marketing Department 
Ongoing: B2B Marketing Manager

EDUCATION:
2022 "Digital Marketing & E-com" Google
2018 "Internet Advertising Course  School of Digital Advertising" UAMASTER
2010-2011 Master's degree in Marketing Management
2006-2010 Bachelor in Economics 

CERTIFICATIONS:
2022 SEO & linkbuilding course Boosta
2022 Product Analytics course Skillsetter
2022 Product Management Udemy
2019 Digital Marketing Svobodnaya platform 
2019 Influencing Course CBSD

TECHNICAL SKILLS:
- PC & Sales Analytics Proficiency: Ms. Office, Cube reports
- Proficiency: NAV, SAP, 1C
- Advanced Project Management in Teams, Trello, Jira, Asana
- CRM Snov.io, Perfectum
- Stripo, Figma
- Google Analytics, Ahrefs, MailChimp
- Power BI, SMM - elementary
- Zeplin, Wellbium, Tilda, Figma,
I am looking for a job position as a Brand Manager or Marketing Manager. Interested in software products/projects.
Ready to discuss salary and position for interesting projects.