lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: Product marketing manager
Category: Marketing
Experience: 5 years | English: fluent


Marketing Manager (mobile apps)
- collaborate with agencies and Meta/TikTok partners
- managing the design team and optimize its work
-responsible for executing and optimizing digital campaigns for short-term and long-term growth strategies (Meta, TikTok,, Google Ads, Unity, Pinterest)
- responsible for the whole process of ad creatives development: from the idea to test results
- manage the production of marketing assets
- market, competitor and customer analysis
- lead brainstorming & strategy briefings



Product Marketing Manager (mobile apps)
- develop creative ideas and formats to test
- market, competitor and customer analysis
- planning and executing growth campaigns
- analyzing and optimizing marketing + ad campaign performance
- developing and managing creative strategies for the top ad networks (Meta, TikTok, Snapchat, Google Ads, Unity, Pinterest)
- collaborate with cross-functional teams and agency partners
- managing design team and optimize its work


Product Marketing Manager (EdTech)
- go-to-market launches
- manage the production of marketing assets from beginning to end
- market, competitor and customer analysis
- planning and executing growth campaigns
- managing production & creative team 
- UX research and interview with customers 
- SEO/ASO analysis and optimization
- marketing & product performance analysis
Position: Product marketing manager
Category: Marketing
Experience: 8 years | English: upper


Monitoring product’s  KPI and constant improving 
Benchmark analysis & competitors practices
Team alignment and coordination 
Creative brainstorming and briefing 
A/B testing of marketing assets and new marketing  features 
Product marketing strategy
Position: Product marketing manager
Category: Product Manager
Experience: 5 years | English: fluent


Product marketing manager with 5 years experience from FMCG sector 
• New product launching with KPIs delivery
•Strategic and Operational planning & deployment 
• Market deep dive analysis
• Project management for several huge markets in Cantal Europe simultaneously 
• Quant / qual researches analytics and set up 
• Budget management  
• External & internal stakeholders management including creative agencies, internal departments, leadership team
• Full marketing mix launch including product decision, pack development & pricing positioning
• Brand building including campaign adaptation /origination
Position: Product Marketing manager
Category: Marketing
Experience: 8 years | English: upper


Current responsibilities:
•      New website launch and improvement with content, UI/UX and integrations
•	Data collection and eCRM strategies development
•	Marketing A/B-tests (ad creatives) and landings conversion improvement
•	Digital strategy development and implementation with contracted agencies
•	Full support of Brand management team with Digital media campaigns.
•	Control of achievement of global benchmarks for each type of channel (Digital Media, Search, SEO, SMM).

Overall digital experience in managing, strategic, planning and project management roles.
Analytical mindset and strong communication skills.
Know Google, Facebook, TikTik Ads possibilities.
Basic knowledge of A/B-testing process (formulation and prioritization of hypotheses, interpretation of results) and Mobile App promotion (UA, ASO, ASA) and monetization.
Work experience with B2C clients (Petfood, Beauty, Auto, Alcohol, Fastfood. Telecom, Pharma, Household appliances)
Position: Product Marketing manager
Category: Marketing
Experience: 4 years | English: intermediate


• search and develop new  functionals
• a/b tests (split testing)
• to multiply traffic 
• generate and manage test cases, contents, documentation 
•  develop economic and statistical models to support business decisions
•  understood interactions of data in marketing results
Position: Product/ Marketing manager
Category: Marketing
Experience: 5 years | English: upper

-I have created and launched a new product "Radio kmbs" from scratch, released 80 podcasts already published, and increased the flow of customers to our programs. Now we can track that from each podcast we have plus 1-2 open application forms from podcasts channel on average per program;
- Released more than 80 podcasts about business and humanitarian themes;
- Received an audience of more than 110 000 people on our podcast.
September 2018 – Present: Marketing Manager at Kyiv – Mohyla Business School

- Launched "Radio Kmbs"(new communication channel) from scratch and created positioning and value proposition for customers;
- Created customer decision journeys for our program and included podcasts as a part of CDJs;
- Created content based on KMBS wider strategy, such as raising awareness at a national level on topical themes;
- Released more than 80 podcasts about business and humanitarian themes;
- Received an audience of more than 110 000 people on our podcast;
- Created digital marketing strategy for this channel as a part of general marketing strategy;
- Written scripts, and produced concepts for audio and video podcasts;
- Managed a team of 4 people: designers, a video maker and an interviewer, and an editing
person;
- Worked closely with other marketing and digital managers for better cooperation and
results;
- Used analytics digital instruments: Google AdWords, Google Analytics, Hotjar tools;
- Interviews skills, created topics for each podcast and show with professors;
- Monitored podcast performance: an average of 1200 views of 1 podcast on the site, application forms for business programs after podcast;
 - Created podcasts section on the website kmbs from scratch;
- Conducted customers interview;
- Charged the budget for the creation of podcasts.

September 2018 – September 2021: Executive Development Programs Manager at Kyiv – Mohyla Business School

- B2B and B2C sales experience;
- Negotiated with corporate clients and participated in the presentation of the value proposition;
- Managed the following programs: “Business Analytics,” “Strategic Marketing,” “Global markets,”
“Start a New Business,” “Model Rules of Investing,” “CEO Development Program,” and “Strategic thinking. Strategic Concept in business”, working on the creation of marketing for these programs and their promotion as well as the administrative tasks of this program;
• Conducted marketing research for a deeper understanding of customer needs, improved business environment analytics, and created a multi-attribute model for new products;
 - Communication with clients by phone and mail, preparation of all organizational points for the program, and marketing materials;
- Created new programs and upgraded existing ones: to achieve better results, I use CliftonStrengths by Gallup test talents (Ideation talent)
I'm passionate about creating new ideas and bringing them to life with my teammates. Currently open for new job opportunities where it is important to come up with fresh ideas, research and help customers to fulfill their needs.
Position: Product / Marketing Manager
Category: Marketing
Experience: 2.5 years | English: fluent

Worked for one of the largest multinational company GE for a couple of years. 
Managed and established CRM system for partners (PRM Module of SFDC) throughout the project lifecycle and ensured the project advanced as per the determined standards.
Managed client expectations by ensuring the delivery of the highest quality service. Escalated promptly any issues that may impact operations.
I am an energetic and proactive professional who has an extensive background in providing strong customer service, management, sales & administrative skills.

Skilled in a variety of Inbound Marketing disciplines such as email marketing, training organization, copywriting, email management, sales funnel preparation, event management. Trusted knowledge resource on Salesforce CRM implementation and administration.

Easy going by nature and able to get along with both work colleagues and senior managers, currently looking for a suitable product or marketing managerial position.
I am responsive and easy to reach by phone, email, or Skype.
Ready to collaborate with a group of professionals who have clear vision and ambitions.
Position: Product Marketing Manager
Category: Marketing
Experience: 4 years | English: upper


1. Management of marketing communication from ideas to realization. 
2. Team management and project management in marketing teams (design, targeting, agencies, copywriter, digital-team, email marketing)
3. Product marketing: GTM strategies, release communications, new product launches
4. Working with product marketing segments to find growth points
Now I am considering positions as Marketing manager and Product Marketing manager.
The difference for me is that in marketing management I feel stronger. Product Marketing is otherwise a new area for me from the last year, where I feel many more possibilities to grow. 

Don't consider B2B companies.
Now I am in the fin-tech area, which is difficult for product marketing because of a lot of security processes, which limit work with product metrics.
Position: Product Marketing Manager
Category: Marketing
Experience: 4 years | English: upper


2018 - Product manager 
2019-2020- Project/Product manager
2020-2022 - CMO in a Product company

-Developing a product strategy and keeping the balance between the team’s vision for the product and the needs of the customers.
-Preparing the pricing strategy and deciding on the product’s positioning;
going through a list of the most requested features.
-Identifying direct competitors and product differentiation.
-Supplying sales and product marketing teams with required information and tools. 
-Developing a strategy. This includes market strategy, product strategy, and go-to-market strategy.
-Looking at competitive pricing for go-to-market strategies. 
-Creating a roadmap from development to market. 
-Communicating with all relevant stakeholders in the process. 

Google Ads, Facebook Ads, Shopify Ads, SEO, Jira
Position: Product Marketing Manager
Category: Marketing
Experience: 3 years | English: fluent


2.5 years in product marketing: Turnitin LLC (EdTech), B2B SaaS
- positioning and messaging
- feature launches
- competitive intelligence, market research
- win-loss analysis
- sales enablement: product training sessions, sales plays, toolkits, product videos
- user onboarding (Walnut), guides, and FAQs
- enabling customer-facing teams to successfully migrate
customers

6+ years in content marketing (B2B/B2C SaaS and IT outsourcing services): Unicheck.com, Innovecs LLC, Svitla Systems
- content strategy, planning and distribution
- content budget planning
- freelance writers and SEO team management
- development of email sequences, Intercom messages, slide decks, press releases, blogs, landing pages, interviews, guides, etc.
- tracking content success metrics
- core product positioning and messaging
- new product feature launches messaging and PR 
- localization of product content through Smartcat; Localise.biz.
• Content team management (freelance translators,
writers, and designers).
• Development of content partnerships.
• Cross-team collab on projects (including webinars,
offline conferences, feature releases, PR campaigns, etc.).
Position: Product Marketing Manager
Category: Marketing
Experience: 5 years | English: upper

—Marketing budget management up to $40,000 (traffic budget $25,000) with 85% ROI in the first month

—Launching a company blog from 0 to achieving 100,000+ views on 3+ posts

—Implementation of plans for registrations for company products and self-payments

—Conducting mailings to 170+ thousand people according to the The Machine scheme from DigitalMarketer , at least three emails per week with open rates / click-through rates of at least 7 / 0.7

—Average conversion of landing pages for lead magnets - from 30%
—5 years of experience in creating sales funnels and designing a —customer's journey
—Creating and executing marketing strategies, budgeting, and reporting
—5 years of experience in direct-response marketing & copywriting
—2 years of experience in managing a team of 5 people + 2-3 contractors Focusing on ROI of marketing Facebook ad launch skills


Head of marketing department GoldCoach
07.2019 - present time (2 years)
—Fulfillment of plans for registrations and self-payments for company products
—Marketing budget management up to $ 40,000 with ROI from 85% in the first month
—Team management - copywriters, tech. specialists, designers, 
—SMM, advertising contractors
—Market research and analysis
—Initiating and managing the process of creating sales funnels
—Quality control of orders through interactions with the sales department Launching of new products
—Market researching to identify leads and prospects
—Launching Facebook advertising campaigns
—Increasing company brand awareness 
—Guiding the customer through the sales funnel using Facebook and e-mail tools Speaker of online and offline marketing events


GoldCoach, Copywriter, Monetization manager
2015-2019
—Managing broadcast e-mailing (text part), 3-5 letters a week
—Compilation of sales funnels (landing pages, selling videos, letters)
—Writing Facebook Ads
—Company blogging
—Content- and media planning
—SWOT analysis; competitor analysis Portraying the target audience
—Writing sales tunnels in messengers Hiring assistants, training, coordination Fulfillment of purchase plans for the company products from the e-mail base
Position: Product Marketing Manager
Category: Marketing
Experience: 6 years | English: upper

Launched product on EU, LatAm, Spain markets;
Synchronized all advertising tools and implemented Account based marketing (B2B). As a result, the Average Sales Cycle Length was reduced from 9.5 months to 5 months;
Successful lead generation process implementing in different products.
Set up end-to-end analytics to analyze marketing metrics in conjunction with business metrics

Key Skills:
Development and implementation data-driven marketing strategy (Digital & Non-Digital);
Go-to-market Strategy;
JTBD, VPS Canvas;
Analysis of markets, user preferences, competitors (Porter's 5 forces, 4Ps, 7Ps, SWOT (TOWS) methods);
Marketing channels budgeting;
Analytics (Google Analytics, HotJar/Fullstory, Metabase, Google Data Studio etc.);
SMM (Facebook Business Manager, Youtube, Reddit ADS, Quora, Twitter);
Email (ESP - SparkPost, Newsletters - MailChimp, DataValidation)  ;
PPC (Adwords, Bing, Admixer);
BTL/ATL Activities.

Technical Skills:
HTML/CSS (Middle level);
Google Tag Manager;
SQL;
CMS (WordPress, Joomla, Tilda);
Website localization (Localise.biz).
6 years+ in almost every aspect of marketing in different industries. Successfully launched SaaS/Fintech products in Ukraine, US, Europe, LatAm markets. Strong analytical and critical thinking skills with potential anticipating risks and finding solutions.

Head of Marketing at PayDo (Fintech) December 2020 - May 2022
Marketing Lead at NDA (18+ Traffic Arbitrage)March 2020 - November 2020
General Manager at S&B Center (Part of P1K Business Accelerator) April 2019 - March 2020
Chief Marketing Officer at Unicheck (Part of P1K Business Accelerator) November 2017 - March 2019
Head of Marketing Department at Cityfrog (cf.ua) (Part of P1K Business Accelerator) September 2017 - March 2019
Head of SMM at ITEA July 2016 - September 2017
Marketing Analyst at COXO Digital June 2015 - June 2016
Position: Product Marketing Manager
Category: Marketing
Experience: 8 years | English: upper


A highly professional, flexible and collaborative Marketing Maven with experience in maximizing awareness, connecting brands and people, and the ability to meet the users' needs and business goals. Have a track record of developing and executing marketing strategies for a range of clients, from FMCG brands to e-commerce platforms and SaaS startups.
Position: Product Marketing Manager
Category: Marketing
Experience: 3 years | English: upper

Project Manager / Project Owner - Growth Marketing Agency

Achievements:
    - increased LTV of customers from the tech segment by 120%;
    - reduced the time spent on project management by 15%;
    - managed a team of 15+ people;
    - achieved the result of + 1300% growth organic traffic on the site and received 80 qualified leads from the site in 10 months from scratch;
    - Launch the L&D process that decrease the newcomers onboarding period in 3 times without quality losing.

Responsibilities:
    - helping to find the product-market fit though marketing
        experiments;
     - managing complex Tech projects of high priority from scratch;
     - creating the onboarding process and launching the LMS for new
        comers;
     - creating the strategy for product within the company; 
     - consulting in the creation of other products directions (PPC / SEO / Analytics)

Product Manager / Product Marketing Manager

Achievements:
    - Increased main monetization metrics up to 25+% of ARPU / I2P by hypotheses on paywall and onboarding screens (WEB2APP);
    - Generated 30+% of ARPU and I2P by developing a hypotheses from an idea to a  screen on onboarding (App → IOS + Android);
    - Decreased churn rate by email channel up to 10% per 1.5 monthly sprint;
    - Launched new project stream to improving Google Source (WEB2APP);

Responsibilities: conversion, activation, research and prototyping.
All my previous experience was in marketing for Digital businesses. Within the agency I got rich experience in performance marketing, after that all my efforts were concentrated on marketing for product IT companies.

During the whole period of work done a lot of effective actions for clients and companies, starting from One Page Marketing Strategy and communication strategy, to A/B testing and CRO activities within client's products/sites.

Mostly worked and continue to work with IT companies (product and outsource), but for some time actively worked with performance marketing for foreign and local e-commerce projects.

I want to apply the experience I received, which will definitely be useful for both B2B and B2C businesses.
Position: Product Marketing Manager
Category: Marketing
Experience: 6 years | English: upper

Almost 7 years experience in field of Digital Marketing (SEO, Paid Traffic, ASO/ASA, Web and App Analytics, Email Marketing, etc.). Have been working with more than 100+ projects (MLB and famous Enterprises) from Ukraine, Germany, Poland, Spain, France, Canada, Kazakhstan, Azerbaijan, Netherlands, UAE, UK, etc..
Almost 7 years experience in field of Digital Marketing (SEO, Paid Traffic, ASO/ASA, Web and App Analytics, Email Marketing, etc.). Have been successfully working with more than 100+ projects from Ukraine, Germany, Poland, Spain, France, Canada, Kazakhstan, Azerbaijan, Netherlands, UAE, UK, etc..

There were websites and apps as well (B2B and B2C) on stage of development (launch) and projects that were in need of growth and strong management/digital expertice.

English - strong upper :)
Goal is to become a part of product company, operating mainly on US-EU markets.
Position: Product Marketing Manager
Category: Marketing
Experience: 5 years | English: upper

With over a decade of experience in marketing, I've primarily worked within the high-tech sector, contributing to both startups and rapidly expanding businesses.

Over an 8-year period, I successfully launched more than 20 high-tech products, generating over $2 million in revenue.

In the span of 6 years, I effectively grew a bootstrap event agency from the ground up, transforming it from a zero-revenue venture into a local business valued at $3 million, and organizing over 40 annual business-to-business and business-to-consumer events.

I've also played an instrumental role in the establishment of four businesses, acting in both primary founder and co-founder positions.
As an accomplished product marketing manager, I bring more than 14 years of extensive experience in product development, marketing, and leadership within the high-tech and marketing sectors.

I have a proven history of effectively introducing high-tech products to the market and catalyzing significant revenue growth.
Position: Product Marketing Manager
Category: Marketing
Experience: 11 years | English: fluent

- Developed Marketing function from scratch for Archer Software, development company, including: content generation, marketing automation, PPC and SEO strategy, sales support and enablement.
- Shaped the general framework for Product Marketing Function in Cprime.
- Developed a tool that unites personas, their goals and challenges, and jobs-to-be-done with products and tools we offer for Sales, BDR, Solution Design, and Marketing enablement.
As a part of the Product Management Team at Cprime, Inc. (Leading Agile and Digital Transformation consulting company, Platinum Partner of Atlassian in US) I am developing strategic product initiatives to scale and innovate within the agile project management and software development market:
- Position Statements & Catalog Strategy: Created and refined product position statements, aligned around a researched list of pain points, which serves as the backbone of the product catalog.
- Enablement Sessions: Conducted organizational enablement sessions aimed at Marketing, Sales, and company-wide teams to improve adoption and win rates of new and existing low-performing products. Designed customized materials and facilitated discussions to drive product knowledge and strategy alignment.
- New Product Catalog Architecture: Built a new approach to product cataloging that provides solid foundation for scaling and and seamless integration of emerging capabilities.
- Product Discovery & Market Research: Conducted in-depth market and customer research to ensure market fit and to guide the development roadmap. Utilized insights to discover new product opportunities and to adjust existing strategies. AI Advisory Services and AI Platform development has been my core focus within last 6 months.
- Customer-Centric Tooling: Developed an MVP of a navigation tool aimed at helping various organizational stakeholders understand the intricate relationships between products, personas, pain points, features, and differentiators.
- Collaboration & Partnership: Actively collaborated with technology partners to design, develop, and launch new service products, ensuring that all deliverables meet quality and functionality benchmarks.
I am a Certified Product Marketing Manager and have been playing that role in Cprime prior to moving to Product Team. My core focus in this role was building positioning and messaging framework for solutions, services and products, defining core personas, their jobs-to-be-done, differentiators, and analyzing competitive landscape, as well as enabling various marketing teams on how to incorporate these findings and use artefacts in the campaign planning. I am creating sales collateral and webpages to experiment on the new features, services, audiences, positioning, messaging, etc. 
I joined Cprime as a part of acquisition of Archer Software where I have been building marketing function from scratch.