lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: Head of Marketing
Category: Marketing
Experience: 10 years | English: upper


10 years experience in marketing for B2C and B2B sphere. Global IT and physical products.

Last 3 jobs:

2 years - IT Digital Marketing and Ad Tech company
Marketing Lead
✔ Marketing activities for all clients and partners (40+);
✔ Work coordination in Marketing dept (11 employees);
✔ HR-brand activities;
✔ Budget planning;
✔ Performance analysis;
✔ Marketing funnel optimization for all activities.

2 years - SaaS advertising platform
Marketing Lead
✔ Strategic planning of marketing activities;
✔ Selection of the target audience, its analysis;
✔ Analysis of competitors and market profile;
✔ Work coordination in Marketing dept;
✔ Marketing budget planning;
✔ Tools definition to increase lead generation results;
✔ Performance analysis;
✔ Launched projects from scratch;
✔ Marketing funnel optimization for all activities.

2 years - IT solutions for IPTV\OTT business
Digital marketing specialist
✔ Development and strategy coordination of digital marketing;
✔ Planning of the required advertising budget for achievement planned results and spending control;
✔ Technical task compilation for creating new web sites and contractors work control;
✔ Tool definition to increase web resources conversion;
✔ Specialists work coordination (SEO, SMM, PPC, programmer, designer);
✔ Setting targets to remote specialists, control and budgeting of outsourcing marketing campaigns;
✔ Attracting customer traffic using contextual advertising;
✔ Content-plan preparation for sites and it is compliance;
✔ Usability optimization.
Position: Head of Marketing
Category: Marketing
Experience: 11 years | English: fluent

• Created and implemented marketing strategy to enhance brand recognition and to continuously touch the target audience pushing it to the funnel bottom in (IT)
• Built inbound digital marketing to increase inbound MQLs number 
• Improved website efficiency with 80% traffic growth (SEO, web vitals, backlinks, website content depth improvement, etc.)
• Developed and was continuously improving targeted ads activities (bringing to 10% from overall traffic)
• Coordinated SERM activities to support company brand as an employer
• Built up outbound marketing
• Implemented ABM process
• Improved email content quality (working with customers' segmentation and pains)
• Elaborated marketing reporting and funnels to assess channels efficiency, set KPIs
• Created marketing content and sales collaterals
• Build high performing marketing team (from 5 to 10 people)
- 15 years in marketing in IT
- 6 years in leadership positions (5-11 team members)
- experience in building marketing from scratch
- skills and experience in digital and offline marketing
Position: Head of Marketing
Category: Business Analyst
Experience: 11 years | English: fluent

Migration to a new processing center
2019 - 2020  GRI Club                                                                       Business Development for CEE
Developed a successful sales strategy and as a result was first who analyzed existing Salesforce database in details and managed to regain  old customers for the most expensive event. 
Organized and conducted Club meeting for GRI members with a highest satisfaction rate.
Successfully negotiated with Real Estate Executives and as a result delivered 40% more than average person on the same position.
2016 - 2019 General Motors              
Travel & Expenses Specialist (for USA and GB) 
Provided high level information and technical support of GM employees related to corporate cards and Travel & Expense reporting system for 90000 active users and was names as the best trainer by the customers.
Initiated process optimization for opening card accounts (conducted analysis, time measurements, ect.) and as a result processes were improved and automated. 
Conducted pre-audit check of expense reports based on good knowledge of policy requirements that led to highest customer satisfaction.
Effectively collaborated with business partners/ project teams (banks, airlines, delivery services companies).
2016 - 2016 Google Project - Kelly Services                              
Senior Product Writer 
Managed to implement a creative approach in translation and transcreation in a very short term. 
2011 - 2014 Bank Finance and Credit 
Head of Cards Processes Optimization Department
Successfully managed the project for process optimization and automation as a result was first who managed to optimize card processes.
Provided full analysis of business processes and strongly collaborated with IT in terms of Business Requirements,  testing new products and services before implementation.
Elaborated new internal procedure and provided high level detailed information support of branches.
Assistance in reaching budget figures (reducing costs, increasing effectiveness.
Teamwork, interesting projects, an opportunity to develop.
Position: Head of Marketing
Category: Marketing
Experience: 8 years | English: fluent

I've managed to quickly learn and flow into each new professional environment I worked in, organized efficient marketing team from separate professionals, adapted classic promo & positioning techniques for various business niches & social projects needs.
2019 - now
IT outsourcing company
- Marketing Strategy
- Digital Marketing
- Content Strategy

2018-2019
NGO
- Project Management, Planning & Organization
- Web & Promo Content Creation & Design

2015-2018
B2B construction company, B2B equipment production company

Head of Marketing Department (Customer Marketing, Content Marketing & SMM Sections), Content Marketing Manager
A chance to enhance & scale the company's performance through marketing channels & activities, organize/lead a strong team in possibly new environment, get new skills and use them efficiently. An ability to grow as a professional, leader & team worker, use foreign languages on a daily basis. 
Happy to work in a strong motivated team, supporting each member of it, in order to progress professionally and reach set goals.
Position: Head of Marketing
Category: Marketing
Experience: 10 years | English: upper


• Advertising optimization - ROI/ROMI, budgets over 500 000 UAH
    • A/B testing: landing pages and ads; 
    • Management and optimization of multilingual campaigns in all the world;
    • Budget monitoring and adjusting rates to improve the return on investment;
    • Remarketing and Dynamic Remarketing Setup;
    • Search advertising on related topics;
    • Increasing the brand awareness in the Internet;
    • Installing  AdWords Scripts (4-6 per account);
    • Creating automatic rules (3-5 per account);
The large project with the possibility of development
Position: Head of Marketing
Category: Marketing
Experience: 5 years | English: fluent

- Building a Marketing team from scratch
- Establishing multiple processes and organizing them into one strict system
- Building a content strategy and implementing it from scratch
- Multiple outreach processes optimization and automatization
- Attracting both Inbound & Outbound leads, participation in sales closing
A goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares, and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 4+ years of progressive experience in the IT outsourcing field and take on a challenging position with the opportunity to make a lasting impact on company and customer success.

My skills:
- Marketing Strategy Development
- Management of a Team of 5 Specialists
- Initiating and coordinating Inbound and Outbound Lead
- Generation Campaigns
- Constant results tracking and optimization
- Outbound outreach automation
- Team members' results tracking
- Processes Design, Optimization, and Automation
- Vendors Coordination
- Outreach, Mailing, Content Management Best Practices Implementation
Position: Head of Marketing
Category: Marketing
Experience: 9 years | English: fluent


Almost 10 years of experience around all facets of marketing:

Solid, comprehensive marketing experience at tech companies. As a marketing expert I am charge in the shaping strategies, multi-channel communication plans, managing social media, identifying ICP, customer journey, determining brand positioning, driving lead generation (inbound, outbound, ABM), PR activities, events, community building to end up improving ROI. Cross-functional teams’ cooperation, solid team management experience. 

For the last 4 month had delved into Web3 space (community building, NFTs, Metaverse) and already have a practical experience over there.
Position: Head of Marketing
Category: Marketing
Experience: 11 years | English: fluent


Ambitious and motivated Head of Marketing with over 12 years experience in the in-house marketing, developing and adopting international marketing strategies to the local market and building brand awareness from scratch.
Position: Head of Marketing
Category: Marketing
Experience: 5 years | English: fluent


Andrii Melnyk, driven by results, merges startup spirit and systemic marketing expertise. Evolving from a hands-on hustler to managing teams, he emphasizes simplification and openness. With over 6 years of experience, Andrii has built marketing teams, crafted strategies, and consistently generated leads while driving revenue growth.
Position: Head of Marketing
Category: Marketing
Experience: 6 years | English: upper


As an experienced marketing professional and educator, I bring a wealth of knowledge and expertise to any team. Currently, I serve as the Head of the Email Marketing Department at Swiss investment network Moonshot, where I have been responsible for leading a team of marketing professionals and driving successful campaigns for two years. In this role, I also coordinate social media activities (Facebook, LinkedIn, Instagram) and hire talented individuals to join my team.

Prior to my role at the current company, I co-founded and operated a successful SMM agency where I worked with a diverse range of clients including plastic surgery, cosmetology, and fashion brands. I have also managed my own small business (a brand of wedding printing) as a creative director, entrepreneur, designer, and manager for four years, where I gained valuable experience in managing operations and driving growth.

As a former university professor, I have also taught financial analysis, auditing, and financial control for seven years. My passion for teaching has enabled me to hone my communication skills and ability to explain complex concepts in a clear and concise manner.

As a strategic thinker with extensive marketing and managerial experience, I am confident in my ability to lead and inspire a team towards achieving business objectives and driving growth. I am inspired to improve business processes, optimize existing approaches, and test new creative ideas.
Position: Head of Marketing
Category: Marketing
Experience: 11 years | English: upper


- Brand and marketing strategy development;
- Strategies execution with cross-functional teams;
- Event management (exhibitions, seminars for partners, world-class gaming events etc);
- Translation of brand strategies into brand plans, brand positioning and go-to-market strategies;
- Conceptualization of strategic initiatives and implementation of 
campaigns details;
- Management of marketing partners (such as advertising agencies, digital marketing firms, production companies, event agencies, cybersport organizations);
- Supervising of brand content;
- Overseeing of marketing and advertising activities to ensure 
consistency with product lines strategies;
- Monitoring of market trends, research consumer markets and 
competitors’ activities to identify opportunities and key issues;
- Sales data analysis;
- Measurement and performance reporting of all marketing 
campaigns, and assess against goals (ROI and KPIs).
Position: Head of Marketing
Category: Marketing
Experience: 7 years | English: fluent


BRAND MANAGER
2021 - now
Urban Experts 
Architecture, Property consulting    
•	Creating of all kinds promotional materials
•	Sales assisting (offers, presentations, meeting arrangements, lead-generation etc.)
•	Event management (speech and presentation arrangements, partnership organizations management etc.)
•	PR management (articles and publications)
•	Rebranding
 

HEAD OF PR AND MARKETING
2017-2021
AVG Group of companies 
Construction, Architecture, Design   
•	Marketing activities planning and realization;
•	Key competitors analysis;
•	Management of company web-resources (Facebook, Linkedin, Behance, Website etc.)
•	Writing reports, company brochures, presentation albums and similar documents;
•	Organization of promotional activities, participating in international competitions;
•	Providing marketing tracking and research information by collecting, analyzing, and summarizing data and trends;
•	Marketing strategy development and implementation;
•	Procurement of materials and services in accordance with marketing budget;
•	Business development (negotiations with potential partners)
•	Negotoations with potential customers
•	Increasing brand awareness
•	Commercial offers
•	Deals supervision

MARKETING MANAGER
2016-2017
SSI Schaefer 
Logistics equipment and automation
•	Preparation of Media-plan for marketing activities;
•	Lead generation (CIS countries);
•	Key competitors analysis (CIS countries);
•	Writing reports, company brochures and similar documents;
•	Assisting with promotional activities;
•	Providing marketing tracking and research information by collecting, analyzing, and summarizing data and trends;
•	Internal company news management
Position: Head of Marketing
Category: Product Manager
Experience: 11 years | English: fluent


Create, implement, control marketing strategy
Carry out rebranding of the Company
Create the brand-book and visualization standards
Launch an advertising campaigns
Prepare, coordinate, control the implementation of the marketing budget
Market research 
Launch new products and its positioning
Marketing support and development of the online direction
Organize, control and analysis the marketing campaigns effectiveness
Optimization of marketing business processes
Segmentation of the client base into the new groups
Position: Head of Marketing
Category: Marketing
Experience: 8 years | English: fluent

- Developed and implemented an inbound marketing funnel from scratch that took 10% of the general sales flow, bringing over $11m in revenue yearly.
- Built and set up the work of the lead generation team and their alignment with the sales team.
- Organized business participation at all major international events in the game development industry.
- Established positioning and launched 3 new brands, now functioning as separate studios in the company's service line.
- Building up a product PR team from scratch
- 160+ media publications over the last year, including Yahoo, CNBC, MSN, Cosmopolitan, PennLive, NYT, and others
- 300k likes, av. 21k views per video on our new TikTok account in less than a year
- Increase the website content engagement by over 60% within a year
Currently, I'm a Head of Marketing focused on promoting and selling our brands in the western markets (US, UK, CA).
My main responsibilities include:
- Marketing team management, budgeting and scaling.
- Setting the marketing strategy.
- Researching and analyzing market trends and competitors.
- Organizing the smooth work of the marketing team and its interaction with the sales team and production.
- Identifying the best channels to generate leads and build ongoing customer relationships.
- Defining and maintaining the positioning of all company brands.
- Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term.
- Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing.
- Organizing company participation at major industry events.

I've experience in both b2b and b2c marketing, with vast experience in forming and managing marketing teams from scratch.
Position: Head of Marketing
Category: Marketing
Experience: 3 years | English: upper

Successfully pitched 2 free participation in the events in the first 4 months after entering PR. 
Practicing an empathy-based approach in all communications which helps to build strong long-term relations.
Currently, I'm working as a PR Specialist in a blockchain startup and executing such tasks as media and conference pitching, commentaries preparation, writing articles, posts, presentations, and other materials.
Prior to entering PR manager positions, I worked as a project manager in media, communications, and marketing agencies. My main responsibilities were supervision of the whole cycle of the project, communicating with clients and contractors, developing communications strategies and presentations.
My main goal, for now, is to grow as a professional in the position of PR manager. I am ready to face various challenges and learn constantly. It will be a great pleasure for me to use my previous experience in developing communication strategies to perform strategy-based PR activities.

I would like to join the PR team in blockchain, startup, or tech companies.
Position: Head of Marketing
Category: Marketing
Experience: 11 years | English: fluent

I am proud of the results. Marketing which I provide is based on understandable and measured things. I value customers and people who work with me. I believe in trustful and respectful relations which give a new product and services a better market position. I have been learning for years and at least 10 years have taught others management, strategy and leadership skills. I have hard skills in finance issues: Cash Flow, P&L, Budgets, project evaluations, financial metrics based on profit and operational expenses. 

Unfortunately, I can't present here the full range of marketing results just mention that in my practice there is a case that the market share was growing near twice in 2 years, brand capitalisation value rase in 100%.
Dear Sirs/Madams,

I have been working in marketing since 2008. During my carrier, I have met challenges from a wide range of industries such as food, non-food FMCG (related to pharma), media, IT, agro. I have been working in international companies as well as in local business, was responsible for the CIS market in marketing and sales, have experience with the promotion of IT products and services to both B2B internal and export markets.

For that moment, I am looking for a position to combine my leadership potential, strong analytic and project skills with advanced marketing experience. 

As Head of Marketing I realise the following duties:
- Developing and implementing the marketing strategy in general as well as by brands, regions, channels, customers etc.;
- Managing marketing activities of the company, including strategy development, internal and external analytics, customer segmentation, product launches, digital marketing, marketing & PR communications, brand management (brand and product life circle), CRM, e-commerce, web design, content marketing, trade-marketing, SEO, events, sales estimation and forecasting, budget management;
- Managing the marketing team starting from the formation of the structure, recruitment and then following the target-oriented approach and the management of its key results performances
- New product and services launches
- Managing projects connected with business issues such as channel management, distribution, assortment, personnel learning, sustainability
- Manager& Architect of the CRM program
I am seeking a project where can combine my strong analytical skills, leadership, marketing experience with practical development or implementation of new services or products that might be useful and lead to business growth for B2B or customer satisfaction to businesses oriented for B2C customers. I have international experience and looking for its prolongation. 

I will be proud to lead a company marketing team and raise its professionalism as well as to integrate it in business processes to provide the achievement of better business results.
Position: Head of Marketing
Category: Marketing
Experience: 10 years | English: upper

Choice of the year 2020 winner
Telecom Awards 2021 winner
Effie Awards Ukraine 2021 winner
MBA member
Deep expertise in omnichannel marketing, tracking, analytics and conversion optimization
Highly experienced in researching market trends, prototyping, developing cases for new products/features, defining product and marketing objectives and goals.
Effective in developing value propositions, pricing frameworks and creating distribution strategies for product launches and scaling.
Solid understanding of digital sales, marketing and research methodology.
Experienced B2B and B2C 
Knowledge of various advertising models and conversion optimization tactics 
Strong grasp on social media campaigns, experience in developing social communities 
Flexible and adaptable, able to react to the changing needs of the business.
Team oriented mind-set with excellent mentoring skills, experienced in building and training large multicultural teams.
Creative thinker with a vision.
Looking for new challenging projects in the role of CMO, Head of Marketing, or other relevant roles.
Position: Head of Marketing
Category: Marketing
Experience: 11 years | English: fluent

Top 3 projects

Project A:
Growth of organic traffic - x32 in 5 years (1000 to 32000 per month)
Increase in leads flow - x9 in 5 years (from 5 leads/mo to 45 leads/mo)

Increase in lead->customer conversion rate: from 3% to 7% in 5 years

New website
CRM and sales processes enablement
From 26 to 140 headcount growth
Packaged solutions strategy, ownership, marketing
Google Ads CPL ~$40 for US-targeted companies

Project B:
Growth of organic traffic: x5 in 1 year
New website
4 new marketing services customers closed in 6 months

Project C:
From 100K to 700K+ monthly organic visitors in 16 months
Delivering impressive growth metrics for more than 10 years

10+ years in marketing
7+ years in B2B software development companies;
3+ years in the “head of sales and marketing” role, incl. deal closing

Duties:
Marketing strategy (budgets, channels, positioning, tools, execution, team);

Digital marketing management (channels, their KPIs, optimization tactics, priorities, and budgets);
Building the marketing team (agencies hiring, people hiring, people management, performance control processes set up and execution)
Content strategy (what topics/keywords to be covered and why, what channels to conquer and what not and why, etc.);
SEO total management (KPIs overview, control, tasks, and tactics prioritization);
Content marketing management (content, conversion rates, optimization tactics, prioritization of content plans);
Closing deals;
Sales team management (CRM, processes, KPIs).
Position: Head of Marketing
Category: Marketing
Experience: 6 years | English: fluent

x10 the number of MQLs in 12 months. 
____
Developing and executing a multichannel marketing strategy (B2B): 

- building a marketing team from scratch, which consists of in-house specialists and part-time experts; 

- providing leadership based on self-organizing team principals (Holacracy); 

- exploring new niches, validating product growth hypos (“Lean Startup” approach); 

- creating an ideal customer profile; 

- planning and running paid ads campaigns; 

- launching cold outreach campaigns; 

- coordinating website development; 

- composing analytic reports and creating BI dashboard; 

- measuring and reporting; 

- defining KPIs for each role in the team towards the main business goal;
 
- establishing partner relations with agencies and vendors. 
_____
Product company with clear KPI and compensation system.
_____