Position: Web Content Specialist | Content Manager | Content Writer
Category: Marketing
Experience: 5 years | English: intermediate

In numbers:
- Increase in qualified leads through the blog by 68% year-over-year.
- Increase in website traffic through the newsletter by 39% compared to the previous year.
- Increase in the number of subscribers to the mailing list by 2.1 times compared to the previous year.
- Assembling a team of freelancers for content-related tasks.

More:

As an editor, I participated in the creation of hundreds of educational materials for the Serpstat blog. Our articles help users from different categories, such as:
- regular users to learn more about the product (I worked in a product company) and master its functionality in a short time;
- newcomers to the digital world, to acquire new knowledge and skills that will help them become specialists in the digital world;
- companies and agencies to attract new customers, increase their brand awareness, attract more website visitors, and convert them into sales.

I have also managed market research projects that received a lot of positive feedback from specialists and experts in the niche.

As an email marketer:
- the creation of a sales-promoting newsletter.
- the creation of automated email content: welcome, onboarding, sales funnel, reactivation.
Hello!
My name is Anastasiia, and I am a web content specialist with almost 5 years of experience. I have a background in different areas of digital marketing such as blog writing, email marketing, and SEO. In my previous job, I increased the number of leads via blog by 68%, website traffic via newsletter by 39%, and mailing list subscribers by 2.1 times compared to the previous year.

SUMMARY OF QUALIFICATIONS
- B2B and B2C content marketing: creating articles, posts, and lead magnets.
- Email marketing: automated email campaigns, B2B and B2C newsletters.
- On-site SEO (site content optimization for leading search engines).
- Work with marketing research.
- Team management: creating technical assignments, delegating tasks to team members, and quality control of task fulfillment.
- Basic knowledge of design.
- Technical skills include:	 
*Google products: Google Docs, Google Sheets, Google Analytics
*SEO tools: Serpstat, Semrush, Ahrefs
*Email marketing tools: SendPulse, GetResponse, Reply, Stripo
*Website builders: Tilda 
*Designer Tools: Canva and Crello
*Management systems: Planfix
- The average English skill level, native Ukrainian and Russian.

PROFESSIONAL EXPERIENCE

Web Content Specialist
Serpstat (Netpeak group) | Ukraine | Oct. 2018 - Aug. 2022
Duties and responsibilities:
- SaaS product promotion.
- Developing a content plan for a corporate blog.
- Writing blog posts for promotional purposes, manuals and user guides, and topical blog posts on digital marketing.
- Creating other web content for websites such as e-books, promotional emails, and text content for landing pages.
- Collecting and analyzing data for marketing research.
- Building marketing funnels based on different channels for user interaction.
- Managing a team of freelance copywriters to create copy content, prescribe technical tasks, and review their work.
- Working with an outsourced SEO (search engine optimization) team to improve website content.

Content manager
Dals Media | Ukraine | Dec. 2017 to Aug. 2018
Duties and responsibilities:
- Analysis of competitor content.
- Selection of relevant topics for content creation.
- Collaboration with copywriters and designers.
- Publishing the content.