Position: Results-oriented Digital Marketing Specialist | Media Buyer | User acquisition manager
Category: Lead Generation
Experience: 5 years | English: pre

Boosted ROI Across Various Campaigns: Utilizing my understanding of audience segmentation, targeted advertising, and marketing funnel creation, I've consistently achieved high ROIs across numerous online ad campaigns in diverse markets.

Growth in Traffic and Conversions: Demonstrated success in significantly increasing traffic, boosting conversions, and growing revenues in diverse markets, including Europe, Ukraine, Latin America, Israel, and Tier 1 countries.

Implemented Innovative Targeting Approaches: Conducted strategic experiments leading to the discovery and implementation of new targeting approaches, funnels, and creatives that significantly improved campaign performance.

Built Robust Social Media Presence: Leveraged my skills in social media management to build and enhance brand presence across various platforms, contributing to increased audience engagement and customer conversion.

Effective Budget Management: Successfully managed and optimized budget allocation across all traffic channels, leading to cost-effective campaigns and improved ROI.

Data-Driven Decision-Making: Utilized Google Analytics and other tools to derive insights and make informed decisions, enhancing the efficiency and effectiveness of digital marketing efforts.

Transparent Reporting: Consistently provided detailed and accurate reports on KPIs and campaign performance to management, facilitating informed decision-making and strategy refinement.
With a demonstrated history of creating, implementing, and managing successful online ad campaigns across various industries, including:
- Recruitment
- Legal and accounting services
- Subscription software
- Specialized products and services
- Cybersecurity
- Food delivery
- Clothing
- E-commerce
- Regional travel agencies
I bring a profound understanding of audience segmentation and targeted advertising on multiple platforms such as Google Ads, Meta Ads (Facebook, Instagram), Youtube, and emerging platforms. My adaptability allows me to meet platform-specific requirements, such as iOS-related ad restrictions, and to leverage the unique strengths of each platform to achieve high ROI.

My results-driven approach is evidenced by my record of boosting traffic, conversions, and revenues in diverse markets, including Europe, Ukraine, Latin America, Israel, and Tier 1 countries.

Proficient in creating efficient marketing funnels, I utilize data analysis, strategic planning, A/B testing, and conversion rate optimization to enhance campaign performance and maximize return on investment. I am skilled at conducting experiments to identify and implement innovative targeting approaches, funnels, and creatives.

My expertise extends to building a robust social media presence and brand image, working collaboratively with designers and programmers to develop impactful campaign creatives, managing email marketing efforts, creating engaging landing pages, and efficiently budgeting for all traffic channels.

Equipped with strong analytical skills, I use tools like Google Analytics to monitor and evaluate sources of orders, their cost, and other key performance indicators. My commitment to transparency and effective communication is reflected in the detailed reports I produce for management, outlining KPIs and campaign performance.