Position: Product Marketing Manager, Digital Marketing Manager, Marketing Manager
Category: Marketing
Experience: 3 years | English: upper

As CEO and CMO achieved such results:

- Created from scratch SMM Agency with annual turnover $130k.
For two years of the Agency's existence Average quarterly turnover growth rate is 19,65% in 2020 and 69,3% in 2019.

- Built the team from scratch to 10 people ( the team is at the "Norming" development stage now according to Tuckman's stages 
of group development), which works remotely using Agile methodology and meets monthly for offline team building;

- I am proud that the best upsell rate for one of our clients is an increase from 1 to 6 projects per year.

As Marketing strategist and Project Manager:

- Created and implemented SMM strategies for Construction company and its 4 residential complexes.  Upsell - 1 project per quarter.

- As part of mini-marketing research, I conducted polls and short interviews with the target audience to adjust content headings and create a relevant target audience of content. After that the ERR (Engagement Rate for Reach) increased by 5%;

- Introduced a customer-centered approach (B2B2C) in work with companies through the creation of relevant content, the selection of the right tone of voice and the appropriate support communication in social networks, which has become the unique value proposition of the agency. This approach increased the monthly Audience growth rate for certain projects from 4 to 22%, and reduced CPL (Cost Per Lead) to -62%.

- Collaboration with opinion leaders ensured coverage of 1 mln people with an increase in the number of leads 2.5 times higher than the monthly norm for a Construction company.
I am a specialist with a combination of expertise in digital marketing (SMM, content marketing, e-mail marketing), marketing strategy, project management, resource management, marketing research.

3+ years in marketing
3 years managing two cross-functional teams
CEO of SMM Agency, Marketing strategist, Project Manager (3 years)

Strategic thinking
Creative and design thinking
Public speaking
Customer-centricity
Communication
Time management
Analytical mindset

As CEO and CMO (simultaneously) of SMM Agency performed such functions:

Formed the business and marketing goals of the agency, organized the work of the team (7 people) remotely using Agile methodology, planned the budget (P&L), developed dashboards in Klipfolio for the strategic activities of the agency, determined the KPIs of the agency and each employee on the bottom-up approach, hired employees for HRM system, was responsible for the quality of the full service cycle.

As a Marketing strategist and Project Manager:

Created commercial offers, developed dashboards for project operational activities, analyzed the customer journey for projects, developed marketing, digital and SMM strategies for brand promotion, created marketing funnels for RACE and AIDA (+ A) frameworks, managed e-mail marketing campaigns, created content headings for projects, managed advertising (Facebook Ads) campaigns, formed a digital marketing mix of companies, work with contractors and cooperation with opinion leaders.

Now I'm studying at the Chartered Institute of Marketing (Level 6 Diploma in Professional Marketing).