Position: Product manager
Category: Product Manager
Experience: 3 years | English: upper

During my career can test a lot of hypothesis in different ways (data analysis, deep interview, market research) and that lead to more than 20 A/B tests from the insight to conclusion and next steps.  
Working as product of navigation system, achieve statistical significant a/b test proven increase in Retention 14d (+2pp), Average active days on product (+1,6pp) and conversion from visit to core action (+1,2pp)
Also conduct a product funnel building from scratch and participate in several others behaviour researches on different markets
As an experienced product manager, I have a strong background in marketing and a proven track record in delivering excellent customer experiences. With a diverse range of skills and expertise, I have successfully managed projects in both the telecommunications and gambling industries.

During my 3.5 years in the CRM department at a telecom company, I held two key roles. Initially, I worked as a data analyst, where I conducted in-depth product and business metrics analysis. 

After gaining valuable experience as a data analyst, I transitioned into the role of a marketing manager. In this capacity, I focused firstly on customer retention and after on engagement strategies. I developed and managed sales funnels to optimize the customer journey and increase customer loyalty. Additionally, I conduct BRD’s to shared developmnet team and implemented A/B testing to continually refine and improve marketing campaigns. 

As a product manager in the gambling industry, my primary objective was to enhance the navigation experience for users on various web and native platforms across different regions. By making it easier for players to find what they were searching for, we aimed to improve user retention and increase average core activity per user. To achieve this, I conducted extensive user research to identify pain points and opportunities for improvement. This research involved a combination of customer interviews, surveys, and user behavior analysis using tools like Google Analytics.

One of my notable contributions as a product manager was the creation and testing of product hypotheses. Leveraging my analytical and market research skills, I developed hypotheses based on customer needs and industry trends. These hypotheses were then validated through A/B testing, allowing us to iterate and optimize our product offerings. Additionally, I took the initiative to build product funnels, mapping out the user journey and identifying opportunities to enhance conversion rates and average active days.

Throughout my career, I have relied on various software and tools to support my work. These include Google Analytics, PL/SQL, Excel, Tableau, Visio, Power Point for data analysis and campaign management. I also utilized Confluence, ChatGPT, Figma and Miro for project documentation, collaboration, and design purposes. Additionally, tools like Jira and Notion enabled me to effectively manage the scope of work and backlog, ensuring timely delivery of features.
To be a part of a team that creates an innovative product that has a high influence on everyday customer satisfaction. I am looking forward to personal growth via challenging adventure in business fields