Position: Marketing, Product management
Category: Marketing
Experience: 11 years | English: fluent

- Ran more then 300 Communities
- Reduced 30% of Budget expenses on Google Ads and Doubled the Sales 
- Doubled the Organic Site Visits by optimization of Pages and Goods
- Settled the Content Strategy that drove the Community from 0 to 50 000 people without client expenses on Ads
- Settled the Content Strategy that drove the Community from 30 000 to 60 000 people during 3 months with interesting activities and Ads Expenses
- Launched a great Web-Site game with excellent design, functionality and Rating during 2 months in accordance with all international demands to the alcohol brand
CMO, 02/2019 - 03/2022
- Marketing strategy & planning
- Research of competitors, market, trends and the industry
- Generation and validation of Marketing hypotheses
- Content Marketing: building business models  for content eco-system both  off-line and on-line: traditional, digital, mobile, social, retail and experiential
- Development, planning, and implementation of WEB development and maintenance strategy in line with the business objectives of the brand
- Collaboration, supporting and validation of Content, Media, SEO and Developers’ teams 
- Establishing the process of collaboration within the team, development, implementation and optimization of processes to improve the productivity of the team
- Media and Content analytics
- Brand budget Management
- Preparation of reports for stakeholders (KPIs, ROI, P&L)

Performance Content Head:
- Deliver the Strategy and the Financial plan of Department development
- Recruiting talents and developing creative-analytical team; Leading the team of designers, copywriters, social media and account managers
- Preparation of reports for stakeholders (KPIs, ROI, P&L)
- Establishing the collaboration between cross-functions: the Performance Content Team and traditional Media, Creative, Developers, SEO, Digital Media (PPC and display ads), Data Science, BTL and Event
- Validating the quality of Visual and Verbal Content for all Media Channels; in accordance with brand-identity and brand-books
- Competitors’ analysis, Audience Insights, Digital Global Market Review 
- Ideate and lead brainstorms on Creative, Media, Performance strategies
- Preparation and Presentation of ideas
- Client Service and Coaching

Digital Coordinator:
- Omni-channel and Social Media communicational strategies delivery and implementation
- Ideating and Supervising the creation of WEB and Facebook Applications, Websites and Gamificated-web pages by designers, copywriters and developers
- Coordination of team of Designers, Copywriters, SMM managers and Developers
- Establishing the cross-functional collaboration between Content, Developers and Media department 
- Supervision of Performance of Facebook and Instagram Ads,
- Analytics and Reporting
- «Listening» to the Internet and reputational management
- Localization of International Digital Marketing Strategies
- Preparation and Presentation of Ideas to Clients
- Client Service, Accounting, Consulting and Education
- Public Speaking
I want to be a part of a Vibrant Fast-moving team with a strong vision on the future results. Want to collaborate with cross-functions and have the ability to make Products more visible; to deliver the best user experience with the Brand.