Position: Content Lead / Senior Content Marketing Manager
Category: Marketing
Experience: 6 years | English: fluent

2021-2022, CONTENT LEAD IN A B2B PRODUCT COMPANY:
- Creation and execution of content and social media strategy
- Updated company website from 3 landing pages to 45 pages
- Management of blog articles creation for different stages of the funnel, tracking their conversion rate and optimising the strategy
- Grew Linkedin and Twitter community organically
- Got mentioning our product in listicles which are ranking on the 1 page in Google  in a target region
- Created a strategy and the plan for increasing the number of product reviews by involving Customer Success and Product teams
- Built agile task management process for marketing team in Notion (Sprint planning), documented of the process

2020-2021, SMM MANAGER IN A SOFTWARE DEVELOPMENT AGENCY:
- Growing Instagram audience for 56%;
- Growing organic Linkedin reach up to 50K;
- Growing website conversions from social channels for 466%;
- Created a flow of effective communication with potential clients on social media, nurturing leads and clients;
- Successful mentorship of two Junior specialists.

2020 -2021, PROJECT MANAGER IN A LATVIAN ONLINE MAGAZINE:
- Building an active community from 0 to 1000 subscribers in 6 months through the creation of unique content;
- Managed creation of 60+ articles in 6 months (writing, editing, illustration, publishing)
- achieving 15 000+ article views in 6 months through social media promotion with a minimal budget

2018 - 2019 MARKETING IN IT SCHOOL:
- Growing Facebook audience twice;
- Growing Instagram audience twice;
- Growing number of page views/month twice;
- Growing reach twice

2017 - 2018 SMM MANAGER IN A B2B COMPANY: 
- Building an active community from 0 to 4000 subscribers with a minimal budget through creating unique content
I am a Content Lead with 6+ years experience in B2C and B2B Content Marketing, Social Media Marketing, Copywriting, and Team Management. My mission is to build an emotional connection between people and businesses.

My experience:

2021-2023 CONTENT LEAD IN A GERMAN PRODUCT COMPANY:
- Creating and executing a content strategy that meets team, department, and organization-wide OKRs
- Developing, implementing, and updating social media strategy
- Owning brand consistency in media, lists of top tools/companies, Reddit and Quora communities
- Content department budget planning and cost control
- Distribution of tasks among the team of writers, designers, developers (internal and freelancers) 
- Creation of website landing pages, blog articles
- Content support in a funnel building

2020-2021, SMM MANAGER IN A SOFTWARE DEVELOPMENT AGENCY:
- Developing, implementing, and updating social media strategy
- English copywriting and editing
- Coordinating visual content creation, writing technical tasks to a designer, creating quick content using Photoshop, Canva, Crello, Inshot, Mojo
- Increasing blog traffic through work with Facebook, Linkedin,
Reddit, Quora, Slack, and other communities
- Personal brands growing
- Facebook and Linkedin targeting (acquisition and remarketing
campaigns)
- Social media lead generation

2019 - 2020 PROJECT MANAGER IN LATVIAN ONLINE MAGAZINE:
- Built and implemented social media strategy
- Built a system to manage 50 creators-volunteers
- Negotiated over sponsoring the project, met the grant objectives, and reported back to the sponsor
- Was creating text, visual, and video content for Facebook,
Instagram, and Telegram
 
2018 - 2019 MARKETING MANAGER IN IT SCHOOL:
- Increased Facebook audience twice
- Increased Instagram audience twice
- Increased number of page views per month twice
- Increased reach twice
 
2017 - 2018 SMM MANAGER IN A B2B COMPANY: 
- Created pages on social media for a new project of the company and built an active community with 4000 subscribers through creating unique content