Position: Head of marketing
Category: Marketing
Experience: 6 years | English: upper

Head of Marketing, Software Development and Implementation 
- Developed a corporate website for the promotion of IT services;
- Implemented projects to open new markets;
- Setting up a marketing department from 0;
- Launch of marketing activities to attract new customers

Head of marketing, CPA Network
- Increased% of active new webmasters and promoted offers. (I cannot specify the exact value - the NDA agreement);
- Developed educational materials for webmasters. More than 70% of those who registered have downloaded, reviewed and used them;
- Launched 6 new instruments;
- Implemented the marketing strategy of the company;
- Organized digital part for 2 international events.

Head of marketing, Online Shops
- Optimized the site, the bounce rate decreased by 15%, the average session duration increased by 30%;
- Optimized the contextual advertising channel, increased the number of transactions from the channel by 20%, while reducing costs to income by 8%;
- Organic traffic from Google was increased by 40%, the number of transactions by 25%;
- Implemented a system of email marketing (trigger, service, series of letters), the total percentage of transactions from which in the context of the month reached up to 10%;
- Were connected and implemented: targeted advertising, market placements + price aggregators, social networks;
- The number of Instagram subscribers grew by 540%, the channel began to generate income up to 10% of the store's monthly profit.

Digital marketer on progect, Manufacturing and Sales
- Analysis of brand competitors around the world - 32 competitors;
- Fixes of the site for usability, determination of the brand development strategy for the year;
-Compiled a complete portrait of the target audience in terms of world sales: North / South America, Europe, Asia, Australia.

Digital Marketer, Online Store
- Targeted advertising launched from 0. Transactions on this channel accounted for up to 20% of all transactions;
- Implemented a relevant way of communicating with clients via E-mail;
- More than 30 products from top 1 to top 5 in SEO have been brought out;
- Developed and implemented a trigger character, the conversion rate from mailings of which reached 25%;
- The contextual advertising channel has been optimized, thanks to which it has been possible to reduce expenses by 10% with a 15% increase in conversion.
Head of Marketing
Software Development and Implementation company, 10.2020 — now

- Improved customer journey with digital and communications tools;
- Under my leadership, a new corporate website of the company was created;
- A new corporate identity for the site, cases, presentations has been developed;
- Withdrawal of company services to new markets;
- Improved company product based on competitor and customer analysis;
- Conducting marketing projects in the direction of cloud IT services


Head of Marketing
CPA Network, 07.2019 — 04.2020

- Created and launched an activation funnel for webmasters;
- Educational materials, landing pages, and others have been developed and implementedtools for partners;
- Implementation of a new digital tools in the company;
- Preparation and participation for in-country events andbeyond.

Head of Marketing
Online shops 04.2018 - 06.2019

- Redesigned sites to increase conversion;
- Optimized and improced paid traffic channels;
- Improved organic traffic indicators;
- Implementation of additional traffic sources;
- Development of social networks, an increase in the numbe raudience and transactions from them.


Digital Marketer on project
Manufacturing and sales, 01.2018-05.2019
- Sales system developed in 16 countries of the world;
- Analysis and tuning of digital channels implementation,
- Drawing up a plan for the implementation of other channels;
- Created a strategy for brand development and increasesales of goods for the year.


Digital marketer
Online Store, 08.2015 - 01.2018
- Setting up and optimizing Facebook ADS, Google ADS, e-mail marketing, SEO promotion, offline sales;
- Market launch of new products;
- Creation of selling landing pages, texts, creatives;
- Competitive environment monitoring.
I'm looking for an ambitious team that is passionate about their business, going to conquer the world and have a good time in the process.

What drives me in marketing?
- Use work cases in a new project, create new ones;
- Analyze competitors, surpass them;
- To bring the product to perfection, to consolidate its value for the target audience;
- It is reasonable to experiment, implement what other companies only think about.