Position: Data Analyst
Category: Data Analyst
Experience: 2 years | English: intermediate

• Designed and implemented an innovative retention program resulting in a remarkable user retention rate increase of up to 30%, underscoring a profound understanding of user needs and preferences
• Strategically redefined the hypercare program logic, culminating in a remarkable 2-fold surge in response rates, thereby significantly enhancing customer satisfaction and issue resolution
Sentement & NPS Executive
Philip Morris Ukraine (Oct 2022 — Present, Kyiv)

• Spearheaded the creation and maintenance of dynamic Power BI dashboards utilizing SQL, Python, and R to provide cross-functional insights.
• Led regular studies projects to enhance consumer understanding and drive data-driven decision-making.
• Conducted comprehensive analysis of Consumer Experience, encompassing Sales, Digital, Programs, and External feedback interactions.
• Played a pivotal role in Commercial planning and Market Updates reports preparation.
• Demonstrated expertise in tracking and improving market KPIs to drive data-driven decision-making.

Consumer Insights Analyst
Philip Morris Ukraine (Aug 2021 — Oct 2022, Kyiv)
• Developed and managed Power BI dashboards, utilizing DAX, Python, and R, to provide actionable insights.
• Engineered complex logic and analytical tools, including neural network integration, for in-depth data analysis.
• Employed advanced statistical techniques such as logistic regression and neural network modeling (R/Python).
• Led deep-dive analysis of KPIs, including NPS, CES, conversion rates, contributing to enhanced customer journey understanding.
• Managed end-to-end research projects, fostering improved project management and teamwork skills.
• Pioneered the development of new metrics adopted by other markets for advanced analytics.

Data Analyst (internship)
MWDN Ltd (Jan 2021 — Apr 2021, Kharkiv)
• Processed and consolidated data from diverse applications for comprehensive analysis.
• Designed Power BI dashboards to evaluate crucial application indicators (LTV, CAC, CRR, sentiments, etc.).
• Presented actionable solutions, effectively communicating results of implemented changes.
Data-Driven Insights: I anticipate providing actionable insights. This includes in-depth analysis of cross-functional data to uncover trends and opportunities that inform business strategies.
    
Holistic Consumer Understanding: Drawing from my experience in comprehensive consumer experience analysis, I envision contributing to a deeper understanding of customer sentiment, behavior, and preferences across various touchpoints.
    
Project Leadership: With a proven track record of leading and guiding regular studies projects, I intend to foster data-driven decision-making within the organization. This involves utilizing advanced statistical techniques to drive consumer-centric initiatives.
    
Strategic Contribution: My role expectations encompass participating actively in Commercial planning and Market Updates reports preparation, offering data-backed insights that influence marketing strategies and boost market performance.
    
Metrics Enhancement: Building upon my history of creating impactful metrics for advanced analytics, I aspire to develop key performance indicators that refine business measurement and drive continuous improvement.
    
Innovation and Collaboration: I anticipate collaborating seamlessly with cross-functional teams to innovate and implement new data-driven solutions that enhance user experiences and drive business growth.
    
Continuous Learning: Committed to staying current with industry trends and emerging technologies, I aim to constantly evolve my skill set to contribute effectively to the organization's success.