Position: Senior UI/UX Designer
Category: Design
Experience: 11 years | English: upper

I am a UI/UX designer specializing in complex integrated projects. My approach to work is a thorough and comprehensive study of all business processes, followed by clear, sequential, and structured integration into the overall product.

UI/UX design core competencies
•	11 years of experience in graphic design, 5+ years of UX and product design experience.
•	Full product management experience: building product roadmap and analyzing the target audience, creating user flow, CJM, JTBD. Based on UX research and UX testing, I’m creating prototypes, and designing UI kits and design systems. Also, I set tasks for dev after quality control, adjusting dev processes for go-to-market preparation of the project.
•	Cross-functional team experience: managing and setting tasks for content, marketing and SMM specialists, developers, designers, organizing workflow processes within the team and stakeholders.
Founding Product Designer
NDA (Gambling) · Full-time | Mar 2021 – Apr 2023

Key achievements
•	Increased the open rate in email marketing from 30% to 40% within 1 month by optimizing and updating the design of email templates.
•	Reduced the percentage of incomplete user registrations by ~30% within a period of 3 weeks by optimizing the registration flow on the platform.
•	Developed a new design system for marketing materials and a landing page builder, which allowed to reduce the preparation and launch time of promotional campaigns by 80%.
•	Optimized and restructured the payment interface over a period of 3 months.
•	Designed 3 projects from ideation to launch within a period of 1 year.
•	Managed the launch of 6+ promotional campaigns, for which I wrote technical and project documentation, assigned tasks for SMM, marketing, and content departments

Senior UI/UX Designer
Self-employed | Dec 2015 - Feb 2021

Key achievements
•	I was the lead designer of a large SaaS platform that combined 10+ service offerings of the company.
•	Proposed a solution for a marketing materials system that increased sales by 40% of consulting services of the company
•	Developed design systems for 7 companies during this period, from branding to creating websites and platforms for selling services.
•	Collaborated with cross-functional teams on the implementation of 3 projects from ideation to launch.

UI/UX Designer
Alfa Strakhuvannya · Full-time | Mar 2016 — Nov 2020

Key achievements
•	Designed an online insurance sales platform for the company, which resulted in a 3-fold increase in insurance policy sales within just 4 months.
•	Сreated a design system and key features for a mobile application that enabled the development of services for obtaining medical insurance services.
•	Developed a system of additional materials for the sale of insurance services in 9 areas (auto insurance, health, travel, property, corporate areas), which allowed simplifying communication between insurance agents and company clients.
•	Working with cross-functional teams and departments (marketing, development and sales departments) for user research, UX analysis to improve the interface and increase the conversion rate for the sale of insurance policies by 15% within 2 months