Position: Product Manager
Category: Product Manager
Experience: 3 years | English: upper

Product Management:

SendPulse target audience is small and medium-sized businesses. The peculiarity of this target audience is that it often lacks marketing budgets and in general, companies from this segment often disappear somewhere. Therefore, with such businesses, it is often impossible to even start talking about some complex technical projects, such as the integration of a website with a marketing service - it is both expensive and often incomprehensible for them.

But regardless of this, in three years in the position of Product Manager, me and my team achieved the fact that 15% of SendPulse active customers had been using Automation 360 functionality (had regular monthly activities in sending trigger messages during the last 6 months).

Project Management:

At the time of my joining the Automation 360 Team the senior developer who was also the team leader left the team. And instead of him, I appeared as the team leader. As it usually happens when team members change, a team enters a period of turbulence until all its members reach friendly coordinated work again. A360 Team wasn't an exception. I faced boycotting myself as a team leader by one developer, as well as fights between other team members. But I (before that with no experience in managing a development team) still managed to lead the team through the turbulence stage and bring it to a plateau, when the whole team works harmoniously as one and regularly releases functional updates.
Product Manager (with Project Management function) at SendPulse.com

As the Product Manager of SendPulse me and my team were in charge for functioning and development of the following products:

- Automation 360. A360 is one of SendPulse primary services which allows companies to automate their direct marketing by building complex logical message chains using different communication channels. Since the release of the functional in 2017 and to Feb 2021, the number of users has grown from 0,4% of active users in 2017 to 15% of active users in 2021. The number of emails sent through this functionality has increased from 30 thousand a month in 2017 to 8 million emails a month in 2021. We were constantly performing functionality revision and improvements.

- SendPulse Fix. Additional SendPulse product, which allows you to enrich the database for further use in the email marketing practice. Our team released SP Fix MVP. Later SP Fix was integrated into the Email Service.

- Website monetization. In partnership with PushPush.io, we enabled the SendPulse Web Push customers to monetize their subscriber databases by sending them ads in web push notifications. In fact, we created another reason why customers should use the SendPulse Web Push Service.

My responsibilities as a PdM:

creating product roadmap, maintaining and prioritizing product backlog, market research, defining the product strategy, defining product requirements, defining the points of product growth.

As a Project Manager I implemented kanban framework for my team with scrum attributes and performed next activities: 

collect and agree product requirements from stakeholders, creation of technical specifications, holding team meetings such as assessment of task, sprint planning, sprint retrospective, demo, 1 to 1 and daily stand-ups, control over the terms of the release of the functionality, maintenance of project documentation.

I managed product team which was made up of front-end, back-end developers and QAs, designers. I communicated with the product owner. I created, maintained, and prioritized the backlog. I supervised the marketing team on issues related to communication with the end user of products created by my team as well as consulted the sales department on how to help the end user understand the value of our products.
I am a Product Manager with extensive experience in B2B and B2C marketing. However, I am also a Marketer focused on building long-term relationships with clients.

I've been working in marketing domain since 2008 and in retention marketing domain since 2011. I Have 3 years of experience in managing product development team and product development process. Currently I'm looking for a Product Manager position in a cosy company.

I do NOT consider the following domains: dating, gambling, pharma. 
Blockchain - depends on the project/product .

I am looking for a company in the midst of which the approaches to building communication resonate with the following principles:

- openness and transparency of relations
- recognition of the value of everyone
- striving for consensus
- respect for each other's interests
- confidence

If mentioned above is about your company I'll be happy to have my first interview with you. Contact me and we'll schedule our call.
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Additional info about me.

Details on my 11 years experience in Retention Marketing domain you can find on LinkedIn - just try their search and enter my name - Lisa Grudinkina. There you can also find some feedbacks from my former colleagues.

My hobbies: yoga, meditation, classic choreography, contemporary dancing, walking in mountains and forest, psychedelic trance music and dancing at outdoor secret events.

P.S.: Glory to Ukraine!