Position: Head of Product Design, Chief Designer, Head of UX, Product Owner
Category: Design
Experience: 11 years | English: upper

• 15% user retention increase;
• 20% user satisfaction increase;
• Building a product team;
I have over 12 years of experience in digital product design and development. For the past year and a half, I have been managing the Health and Wellness product as Head of Product & UX and improving the lives of users around the world.

Key responsibilities:

- Leadership: Managing the Product Team (product designers, product managers, and content makers);
- Product Strategy: Developing and executing a product strategy;
- Setting goals: Developing and managing OKRs for a product team;
- Focus and planning: Prioritizing and aligning product initiatives and resources with the company strategy;
- Hiring: Identifying job requirements, writing job descriptions, screening and interviewing candidates, and providing feedback on test tasks;
- Product Analysis: Defining key metrics, conducting A/B Testing, and identifying user segments;
- User Research & User-Centered Design: Implementing a user research process;
- Managing Design Standards: establishing and managing design standards and guidelines that ensure consistency across all products and platforms;
- Brand: Creating a visual identity and brand guidelines to ensure consistency across all user touchpoints;
- Market and Competitive Analysis: Keeping up-to-date with market and competitive trends;
- Reporting: Providing updates on product achievements, key metrics, and progress toward goals to the team and stakeholders.

Career path
Twelve years ago, after I got my master's degree in engineering, I discovered that my true passion lay elsewhere. This realization led me to start freelancing and gaining my skills as a designer.

My next adventure took me to an digital agency where I worked as a Graphic and UX/UI designer, creating websites and graphics. Later I moved to another agency as an Art Director, where I led a team of designers. Then I dived into the world of branding and worked with various clients, from global brands to local entrepreneurs.

Then I worked as a Product Designer for three years. I grew to the coveted position of Lead, gaining experience in all aspects of product development along the way.

For the last two years, I worked as Head of Product & UX. I was able to build a design system, build a product team, and increase user retention and user satisfaction metrics. I have led product managers, designers, and content creators. I set goals, planned, analyzed product metrics, and conducted research and experiments.
• Our product should be really helpful for users. We should aim to create something that solves a problem and provides a unique solution in the market.

• I want to create a product that is not satisfied with what our competitors have. We should strive to innovate and push boundaries to create something truly exceptional.

• I believe that a motivated team is key to creating a successful product.

• The company should have a horizontal structure that enables easy communication and collaboration across departments. 

• I want to be able to make informed decisions quickly to stay ahead of the competition and provide the best possible product for our users.