Position: Product manager
Category: Product Manager
Experience: 2 years | English: upper

• Complete redesign of the i-gaming product
• Product Backlog planning for 6 months for RR increase goals
• All-wheel development and implementation of region strategy (via all available marketing channels)
• Creating OKR for region, KPI & personal growth plans for employees
• Business oriented marketing decisions due to strong analytical work
• Relocation of the company's development vector to partner profitability orientation
• High-level goal-oriented communication with functional units, CMO and stakeholders
As Product Owner:
• 2 years in an igaming company working on TIR1
• product backlog: problems analysis and their solutions research, tools investigation for achieving goals, description of technical requirements for design/development/content/copyright teams and its implementation control
• product tone-of-voice description
• complete redesign of the i-gaming product
• technical and marketing cooperation with platform and game providers
• KPI control: R2D, DepCount, DepSum, GGR, NGR, BonusRatio, BonusCost, RR1W/2W/1M/2M
• RR increases projects
• statement of requirements specification and control of promo/tournaments with/without game providers

As Marketing Team Lead:
• 1,5 year in a large international company
• Supervising a region (consisting of several countries)
• Key results control in all existing marketing channels: SMM, SEO, Email, Content / PR, SERM, Media-Buyng, PPC, Networks, Affiliate programs
• Planning and implementation monitoring of planned main marketing metrics: CPA, ROI, ROAS, LTV, CAC, CR
• Monitoring the implementation of the product strategy in conjunction with the Product and Analytics departments
• Retention marketing participation & control in the region
• Castomer Retention and Reactivation mechanics implementation 
• Managing a team of 15+ people
• Work with large marketing budgets

As Facebook Arbitrage Team Lead:
• consumables arbitrage in the UAE, Oman, Kuwait, Saudi Arabia
arbitration with gut to Europe, America.
• cooperation with CPA networks (as a webmaster)
• technical support of the traffic arbitrage process - setting up postback tracking, working with commodity CRM
• creation of pre-landings - working with layouts, approving designs, shooting videos
• work with mining/buying / renting accounts, warming up, creating the visibility of live accounts

As Digital Marketer in B2B:
• Facebook Ads, Google Ads campaigns launch and optimization
• conversion tracking set up using Google Tag Manager
• assessment and management of site performance (Tilda)
• leads tracking in AMO-CRM
• creation of creative banners, work with a designer

As Marketing Project Manager in Tourism B2B:
• hotel websites creation, optimization and support 
• control of indicators for paid advertising, organic results and the number of calls to the contact center, advertising budget formation
• promotions, discounts, sms and email activations
• B2B partner programs
• SERM metrics monitoring
• return rate increasing
• pricing policy formation
Well known global product with streamlined processes and new technologies, opportunities and incentives for growth.