lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: Chief Marketing Officer | Head of Digital
Category: Marketing
Experience: 11 years | English: upper

Case 1 (Bank):
Established Bank`s 2020-2025 digital strategy.
Relaunch lead generation and online sales processes.
Developed and launched credit factory - Corezoid brand new credit engine.
Launched NFC payment technology in the bank.
Developed bank's new app.
Modernized current digital bank's processes.
Achievements
Increased number of leads 2,16 times 
Improved sales funnel conversion rate 1,73 times
The annual sales plan over fulfilled by 28%

Case 2 (Bank):
Developed and successfully launched new products - credit and co-brand cards, service packages, client bank for SME, loyalty program, and a group of web portals.
Successfully re-factored web back systems and increased their productivity by 50.5%
Increased number of leads by 49%.
Optimized web conversion rate from 12 to 30%.
Achieved 15% below-average cost per conversion.
Increased mobile app active users from 148k to 745k.

Case 3 (Retail):
Results:
Increased site conversion by 88,5%.
Improved sales conversion by 21%.
Increased the share of online sales by 69%.

Case 4 (E-commerce):
Increased profitability by 27%;
Successfully developed and released the mobile application for Android and iOs.
Hard-working, visionary, and performance-driven marketing professional with 10+ years of experience in Digital Marketing and business development. Proactive and organized with excellent verbal and written communication skills. Recognized for utilizing innovative approaches and smart business decisions to achieve sales targets and the highest possible ROI.
Core expertise in e-commerce and fintech.
Looking for a fintech/e-commerce company, where my experience and expertise would be more relevant to achieve the company's goals.
Position: Chief Marketing Officer | Head of Digital | Brand Marketing
Category: Marketing
Experience: 6 years | English: upper


6+ years of experience in digital marketing
3+ years of experience working as an executive

Experience working with various marketing tools relating to market research, data analytics, website development, product branding, visual communication software, written communication, and public relations.
Position: Chief Marketing Officer / Head of Digital Marketing
Category: Marketing
Experience: 11 years | English: upper

Traffic +300%
Leads + 500%
ROMI - 190%
More than 15 years of experience in E-commerce, SAAS  and IT outsourcing.

My Skills:

Marketing strategy
Lead generation
Market analysis
Website analytics (Google Analytics, HotJar, Heap, Amplitude etc.)
Search Engine Optimization (internal and external)
Paid search (Google Adwords, Bing, Quora)
Social Media Marketing (Facebook, Linkedin, XING, Quora, Reddit etc.)
E-mail marketing
Content marketing & strategy
Website renovation & ongoing development project
Work to improve site usability
Supervising digital marketing contractors, agencies
Inbound marketing
Growth Hacking
Account based marketing
Project management 
Working with an internal developer’s team

USA and EU markets. B2B & B2C.
Position: Chief marketing officer | Head of digital marketing department
Category: Marketing
Experience: 6 years | English: intermediate

Achievements for the year of work on projects in highly competitive niches:
Project 1
Website traffic increased by 56%
The conversion rate increased by 100%
Project 2
Website traffic increased by 25%
The conversion rate increased by 18,84%
Project 3
Website traffic increased by 125%
The conversion rate increased by 26,92.%
Project 4
Website traffic increased by 33%
The conversion rate increased by 35.%
More than 5 years of successful experience promoting B2B companies in the US and CIS countries.

I have experience working as an external expert for different businesses, a marketing consultant, a digital marketing specialist in the agency, an in-house digital marketing agency team, and a freelancer.

Professional skills:
•	Formation of tasks and control of the work of the department
•	Using psychological skills in cooperation with the team
•	Lead and motivate a full-time marketing team 
•	Creation of B2B marketing strategy
•	Creating a portrait of the b2b target audience
•	Planning marketing budget
•	Analytical and problem-solving skills
•	Creation of content marketing strategy and managing content-creation team
•	Working with international media, and relevant blogs for PR
•	Managing outsourced specialists
•	Hiring and teaching new specialists
•	Managing in-house content specialists
•	Work on Increasing amount of leads
•	Work with web analytics reports
•	Close work with the IT department
•	Writing technical tasks and their requirements
•	Competitive analysis
•	Work with brand awareness
Personal skills
•	Strong leadership skills
•	High empathy
•	Excellent interpersonal skills
•	Adaptability
I am looking for a job as Head of digital marketing in Kyiv's or Kharkiv's creative and ambitious IT company. It has to be a cozy and friendly atmosphere in the company, with no bureaucracy.
Preferably a B2B company. No gambling, fintech, and adult projects.
Position: Chief Marketing Officer · Head Of Digital Marketing · Marketing Project Manager
Category: Marketing
Experience: 6 years | English: upper


I have six years experience with Facebook Ads, two years experience with Google Ads, one and a half year with Yandex.Direct, a year with myTarget and VK ads.

The main goals of advertising campaigns were:
- grow Facebook / Instagram / VKontakte pages
- grow Telegram / Viber channels
- grow Youtube channels
- increase traffic to sites
- increase sales of grocery online supermarket products
- drive app installs (Google play / App store)
- get maximum income from traffic arbitrage
- players retention for social casino

As a manager, I have been leading a team that has been growing and monetizing communities on various social networks and messengers for 3 years.
Position: Chief Marketing Officer, Head of Global Marketing
Category: Marketing
Experience: 11 years | English: upper


Experience:

A ROI-centered marketing approach that manifests in making data-driven decisions utilizing AB testing, User Testing, Mobile App & Web Analytics, Market Research, Competitor Analysis
Successful cases of user acquisition across various traffic sources and advertising channels like SEO, Email, PPC (Google Ads, Microsoft Advertising), SMM & Facebook Ads, Affiliate Marketing
Proficiency in UX, Sales Funnels, traffic acquisition, and retention trends
CRM Pipedrive, Activecampaign, Integromat, Zapier
Experience in managing the marketing budget across many advertising channels

Key responsibilities:
Make strategically important and crucial decisions
Work with a large amount of data in several analytical platforms, build hypotheses to improve performance and conduct tests to validate them
Analyze consumer behavior and identify buyer personas
Meet KPI for conversion rate, retention, revenue, ROI, and other metrics
Plan advertising budgets across many advertising channels
Benchmarking: market & competitor research, niche & product analysis, monitoring of new trends, setting additional product requirements
Lead and manage teams
Position: Chief Marketing Officer / Head of marketing
Category: Marketing
Experience: 8 years | English: intermediate

Created a marketing department from 0 / implemented a system of training, motivation, recruitment. Increased the company's turnover 6 times. For every 1 dollar invested in marketing, he returned 14. Automated reporting system/implemented gacyfication in the company. Trusted a team under my management with $100,000 of advertising budget per month. Developed a proprietary system called thrifty marketer that prevents you from spending money on marketing and getting nothing. Although I am an expert in marketing, I understand that for the overall picture of the business is not enough and every year I pass different courses. The last course I took in 2021 was a course on product management.
I have experience working with the segments of b2b and b2c.
 
Worked with projects, in the area: 
Real estate (investments, private houses, apartment complexes) Education (psychology, marketing, business, programming) 
Food (food delivery, catering) 
Design Studios 
Services (marketplaces, VPNs, chatbots) 
Services (law firms, travel companies, business support) 

Managed a team of 32 direct employees. Can set up ads myself, manage marketing team and supervise contractors. Google Ads, Yandex ADS Facebook/Instagram ADS Vk Linkedin TikTok YouTube Well versed in analytics. I am able to count the economics of unity, ROI, CAC, LTV, NPS, etc. I have experience in fully automating reporting with POWER BI. I work with online attraction , offline and cross marketing. Of the direct responsibilities I've had: Leading the marketing department and organizing communication between marketers, sales and developers. Monitoring the effectiveness of the sales department. Analysis of expectations and sentiments of the target audience. Evaluating the quality and characteristics of competitors. Development of strategic and tactical marketing strategy. Working to create a recognizable brand and a positive reputation for the company. Analysis of products for possible improvements. Development and optimization of pricing and assortment policy. 

As for my SOFT-skills: I don't get depressed or stupor when dealing with complex tasks. I understand the importance of operational and strategic tasks and know how to work with them simultaneously. I love to learn. For subordinates I am a coach, a mentor.
I am looking for a company with its own product. (I have a preference for niches: Real Estate investments SaaS product education) In which I can realize my experience to the fullest. And continue to develop myself as a specialist. I am not interested in marketing agencies.
Position: Chief Marketing Officer/Head of marketing
Category: Marketing
Experience: 7 years | English: upper


Hi! 
My name is Lana.
I am a professional digital marketing manager with 5+ years of Сhief Marketing Officer’s Experience and 10+ years of experience in B2B SAAS product companies.
Building and managing an in-house strong marketing team; Creating marketing and media buying strategy; Budget planning and execution; Development and implementing a regular reporting system to track digital activity's effectiveness; Searching for new traffic sources and successful ad campaigns. I have advanced skills in digital marketing and analytics. I am Google Ads-certified specialist and Google Analytics-certified specialist. I also have deep knowledge of Facebook ads and targeting.

Feb.2023 - Present
Self employed marketing consultant 								      

Projects:
- B2C promotion of a mobile application for meditation in social networks. Audience analysis, hypothesis testing. Geo - England.
- B2B SAAS. Analysis of competitors, analysis of market potential by country. Creating a digital strategy and working on a user flow from the first touch to remarketing.  (GAds, Fb Ads, Linkedin Ads). Geo - TIER1

2019 - feb.2023
B2B SAAS				       		          
Kyiv, Ukraine/Porto, Portugal
Chief Marketing Officer						         	                               

- Development and positioning of the company's brand.
- Conducting research and in-depth interviews among the target audience.
- Formation and implementation of the company's marketing strategy.
- Lead generation with digital tools. (Google Ads, Meta Ads, Linkedin Ads.)
- Search for new lead generation channels and increase conversion from existing ones.
- Setting up analytics and analyzing the effectiveness of advertising campaigns. (Google Analytics, Google Tag Manager, Looker Studio, Google sheets)
- Affiliate marketing. Search for partners and implementation of joint marketing projects with partners.
- Product marketing. Participation in the creation and development of new company products. Launch of new products on the market.
- Managing UI/UX design process and content creation process
Building from scratch and managing a marketing department (20+ people)

Hard skills:
Performance tools: Google Ads, Meta Ads; Getresponse
Analytics tools: Google Analytics; Looker Studio (Google Data Studio); Google Sheets 
Design tools: Figma; Canva; Weblium; PowerPoint
Metodologics: Jobs to be done; SWOT; Growth hucking
Team management: Agile; SCRUM; OKR
Now I'm looking for a company where I can implement my skills and extensive background in marketing.
Position: Chief Marketing Officer / Head of Marketing
Category: Marketing
Experience: 5 years | English: upper


As a Head of Marketing, I deliver innovative growth strategies to drive brand recognition and profitable outcomes. I stay ahead by continually investigating trends to implement the most efficient marketing strategies. 

With 5+ years of leadership across multi-channel marketing, I clarify business objectives, apply analytical approaches, and build the right teams that bring corporate goals to life while providing strategic guidance.

Management Skills:

- Communication & management skills
- Strategic thinking and decision-making skills
- Analytical & research skills
- Budgeting and expenses analysis
- Marketing resource planning
- Interpersonal skills
- Team training

Marketing Skills & Approachers:

- Developing an ideal customer profile (ICP), company brand positioning, and unique selling proposition (USP)
- Designing and executing marketing strategy & marketing Plan
- Setting marketing goals, metrics, and KPIs (MQL CR, MQL AC, SQL CR, SQL AC, ROMI, CAC). 
- Marketing budgeting & Expences optimization
- Content Marketing & Content Distribution 
- Search Engine Optimization & Linkbuilding
- Google & Bing Advertising
- Video Production (YouTube Search Optimization)
- UI/UX web design improvements 
- Social media marketing
- Crowd marketing
- Email marketing
- Marketing analytics (GA3, GA4, CRM, Power BI)
- Automation of all marketing processes 
etc

Marketing Tools:

- Ahrefs & SEMRUSH
- Search Console
- Google Analytics Universal + GA4
- GTM (Google Tag Manager)
- Google Ads & Bing
- Mail Chimp
- Zapier (Integration)
- Pipedrive (CRM System)
- Wufoo (form builder)
- OptinMonster (pop-ups)
- WordPress administration
-Google Optimize (A/B testing)
- HotJar (web analytics)
- Others

Latest Courses & Conferences:

- Digital Marketing EuropeConference, 2023
- Analytics Pro, Webpromoexpert, 2023
- Executive Development Program -KMBS, 2022
- Content Marketing - CopyHackers, 2021 
- Marketing for SaaS - SaaS Academy, 2021
- Business Analytics - Laba, 2020
- Google Analytics Academy, 2020
Position: Chief Marketing Officer / Head of Marketing
Category: Marketing
Experience: 6 years | English: fluent

Created and implemented marketing strategy from scratch.
Developed the KPI system for the whole marketing complex.
Analysed and developed the most efficient marketing channels and the possibilities of growth.
Created the growth path for each of the marketing channels active (SEO, content marketing, SEM/PPC, afiiliate marketing, B2B marketing, PR, email marketing).
Created the afiiliate marketing program from scratch.
Took part in strategies development for B2B, B2C and B2D audiences.Worked on website optimization (CRO).
Worked closely with the sales department to deliver sales ASAP.
Established regular video production.
Complex marketing strategy from scratch, SEO/SEM, email marketing, affiliate marketing (CPA/CPL/CPS/CPI/RS basis), team management, cpa networks, niche and competitors analysis.
Position: Chief Marketing Officer / Head of Marketing
Category: Marketing
Experience: 8 years | English: fluent

Developed marketing strategy that bring 30% YoY revenue growth.
Prepared go-to-marketing strategies for launching brand in 4 markets.
Built digital marketing processes from a scratch for an app to 1 mln+ customers.
Supervised international rebranding and changed brand positioning that increased organic traffic growth..
Created social media communities with 700+ thousands followers.
Implemented changes to the company's culture and improved internal processes.
I am a dynamic strategic marketer and creative leader with a proven track record in driving brands forward at the international level. 9+ years of experience in product, growth and brand marketing both on the Enterprise and agency sides. Team player with experience in building a marketing team with 30+ people in an Entertainment Tech. 

I've developed go-to-market strategies for sports betting and gaming app (1+ mln customers) with marketing plans with 8-figures P&L and a 10x increase in key business metrics. I am knowledgeable in building digital marketing processes from scratch and have been involved in mobile product development. I worked under CEO and have big experience managing external stakeholders and internal cross-functional teams.

I am experienced in research, product strategy, brand development, user acquisition, customer retention, and growing social media communities. 

I've founded an EdTech startup and launched my own marketing consulting practice that focuses on strategic marketing, omnichannel campaigns and creative production.

 * Crafted long-term strategies for User Acquisition, Customer Retention and Brand & Communications with establishing team workflow and processes.

* Developed and executed product growth strategy for performance (Programmatic, Paid Social, Paid Search, Affiliates) and organic (TV, Radio,  Sponsorship, SEO, Social Media Communities, BTL) channels.

* Managed cross-functional teams (IT, BI, Product, CRM, SEO, Content, Design, Media Buying, Affiliate, SMM) across end-to-end performance campaigns. 

* Changed brand portfolio architecture, launched sub-brands and improved communication processes that increased unit's profitability by decreasing CAC and Churn Rate.

* Involved in product development (web, Android, iOS applications) and optimised user journey that brought a 15% increase in Conversion Rate. 

* Conducted research (market, brand, consumer insights, customer segmentation, competitive analysis) and provided a data-driven proposal to C-level.
I am looking for a remote position. I could bring my skills in building marketing systems, teams and international brand development. I can shape strategies and processes for research and analytics, user acquisition, customer retention, communications, manage P&L and develop a brand strategy, including employer branding. I can supervise crafting advertising materials for campaigns.
Position: Chief Marketing Officer / Head of Marketing
Category: Marketing
Experience: 6 years | English: upper

Company #1 (outsourcing company):
- Built and launched marketing department from scratch
- Marketing strategy development and execution (including marketing budget planning and execution)
- Guided PPC, SMM, email marketing campaigns

Company #2 (outsourcing company):
- In 8 months the target audience traffic increased by 5x
- Conversion rate from a visitor to lead increased by 3x
- Leads with project budgets from $x0,000 to $x00,000
- Managed advertising budget up to $4,000/month

Company #3 (product company):
Company's clients: Disney, Verizon, Oracle, Boston University, Rackspace, General Electric, VMware, etc.
- Monthly collected emails: 30 -> 140
- Average visit duration: 1m -> 4m
- Page views: 2.15 -> 5
- Bounce rate: 80% -> 45%
I am an experienced Senior IT Marketing Specialist with the experience of being Chief Marketing Officer, who works for outsourcing and product companies to attract leads from the US and EU markets.

Details - in CV.
1. Passionate team
2. Interesting project
3. Absence of bureaucracy
Position: Chief Marketing Officer / Head of Marketing
Category: Marketing
Experience: 8 years | English: fluent

My main achievements:
1) Created strong digital marketing team and crafted marketing strategy which helped to increase the product (NDA) traffic to 1M+ users monthly and increased turnover by 30%
2) Developed brand voice and brand image from scratch with exposure to 10M users
3) Together with a team, built strong community with 100k+ followers on social media (FB, Instagram, Twitter)
I am sophisticated Head of Marketing with more than 8 years of experience in Search Engine Optimization and Digital Marketing. Skilled in Search Engine Optimization (SEO), Keyword Research, Search Analysis, Google Search Console, GA/GTM, Search Engine Ranking, Technical websites analysis, Content Development and Content Marketing. Strong marketing professional. 

My primal responsibilities:
* Managing team of 10+ people (including in-house and outsource teams)
* Creating and implement strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
* Preparing and manage monthly, quarterly and annual budgets for the Marketing department
* Set, monitor and report on team goals
* Generate revenue, by implementing marketing strategy and marketing plan
* Design branding & positioning strategies
* Ensure our brand message is strong and consistent across all channels and marketing efforts (SMM campaigns, Paid Search campaigns, media campaigns, email campaigns, web pages, promotional materials, events)
* Analyse consumer behaviour and determine customer personas
* Identify opportunities to reach new market segments and expand market share
* Monitor competitors (competitors marketing strategy, competitors benchmark)
* Coordinate marketing efforts to boost brand awareness
* Participate in the quarterly and annual planning of company objectives
* Solid knowledge of Analytics (GA) and reports (Google Data Studio, R programming language)
* Technical background with data collection and data processing (R programming language)
* Knowledge and implementation of different marketing tools (GSC, GTM, Hotjar, Ahrefs, Semrush, Similarweb, Google Adwords, Hootsuite, Mention, Screaming Frog, Webpage speed insights, Lighthouse, GT Metrix, A- parser, One Signal, Sendgrid, Mailchimp, etc...)
I am looking for an interesting product companies to build and grow together a global brand, which can be used by millions of people worldwide.
Position: Chief Marketing Officer / Head of Marketing
Category: Marketing
Experience: 4 years | English: fluent


I'm a dynamic and forward-thinking marketing leader with 4+ years of experience, including US, EMEA, LATAM, and APAC markets in the IT industry. A seasoned project manager with over ten years of leading cross-functional teams and building business processes from scratch. 

My diverse background includes: 

Leadership. An influential leader able to create and cultivate highly engaged and motivated teams. Guides strategic direction through cross-functional, cross-enterprise coordination of lines of business and can ensure the right decisions, investments, and support are executed on initiatives that drive growth.

Marketing. Passionate and performance-driven marketing executive with significant experience leading brand and user acquisition/retention campaigns, overseeing strategic planning, and growing and leading marketing operations to drive awareness, revenue growth, and profitability.

Mentorship. Teaching, coaching, and mentoring expert who helps companies implement engaging, solid mentoring programs for the organization's objectives and provides individual mentorship sessions for the marketing professionals.

I believe working with businesses that reflect my values, mission, and vision is essential. Creating value and being a part of a team with significant transformative potential is highly rewarding and motivates me to go above and beyond to help deliver business goals.