lang-uk/recruitment-dataset-candidate-profiles-english huggingface dataset:
Position: product marketing, CMO
Category: Product Manager
Experience: 10 years | English: fluent

As a marketing consultant or partner I served dozens of companies in over 10 countries directly (not via employment): marketing strategy, lead generation campaigns, empathy surveys and marketing researches, marketing audits, education of teams and establishing of processes. I am top rated Upwork freelancer, and can provide a list of achievements on several projects in figures, topic certificates to an interested party
10 years in IT marketing with deep understanding of various aspects (I have also experience as a product manager, UI/UX developer, learned code). 

I will meet your product and marketing ambiguity, organize a full scale B2B/B2C marketing workflow research the market and users and shape the product vision for the product market fit. 

I will provide the strategy, automation software, hire, educate and manage your marketing team, keep in order your inbound and outbound channels.

B2B, B2C, SEO, PPC, SMM, content marketing/blogging, strategy, marketing automation (I am affiliate partner of the leading software platform for B2B marketing), influencer marketing with low cost (YouTube, Instagram, Twitter, Telegram) ;

Industries: 
e-commerce, marketplaces, outsourcing, export-import, blockchain/crypto, events, coaching, edTech, consultancy, marTech, startups, no-code;

Software I work with: 
Hubspot, Zoho, Miro, git, Jira/Confluence, Figma, GA/GTM, Mixpanel, PowerBI/Tableau, Amplitude, HotJar, Maze, Adobe stack (Ph, Ai, Ae, Pr, Au), lot's of AI platforms;

Methodologies: 
Agile/Scrum, waterfall, kanban, SDLC, GDPR/CCPA;

Languages: 
English, German (B1-B2)
fractional CMO (non-exclusive or part-time hire)
Position: Product Marketing, Growth, Retention
Category: Marketing
Experience: 8 years | English: fluent

- Increased conversions in critical parts of the funnel by 10%, boosting profits by roughly $1 million per year.
- Introduced an automated user scoring system that identifies dormant and at-risk customer groups in real-time.
- Improved the customer renewal rate by 5%, resulting in a revenue growth of hundreds of thousands.
- Built a team from scratch, consisting of 25 copywriters, content strategists, and reputation managers.
- Promoted two products to the G2 Crowd leader quadrant and won the 2019 Fastest-Growing Product and Best Product for Sales Professionals G2 awards.
- Launched an Academy featuring nine certification programs in business automation.
- Content strategy for the B2C product led to a traffic increase from 3m to 6.5m monthly visitors in 2 years.
- Achieved a 25% conversion growth from the corporate blog in one year.
- B2B content-driven lead generation campaigns reduced the cost per lead by 80% and generated over 20,000 leads in one year.
8 years of T-shaped marketing for B2C SaaS and enterprise SDKs serving 100M users. Skilled in solo tasks and leading teams up to 25 people. Proven success in go-to-market, engagement, retention, and reputation management.
I prefer a product company that operates in the English-speaking market. I give priority to vacancies that focus on product marketing, retention, and engagement.
Position: Product marketing lead
Category: Marketing
Experience: 8 years | English: fluent

- Creating digital approach (own media+attracting candidates) for 3000+ employees company 
- Created own media for client (Telegram & YouTube channels, websites) for branded news promo.  
- Implementing b2b digital strategy for Ukreximbank
- Enhanced media positions during trial for Corvalol between pharmaceutical brands
- Decreasing CPL for Oiler for 45% in quarter 
- Managed relaunch of Morola brand in Ukraine, implementing ROPO analysis
- Raised PocketBook SOM by +14% in 2017 using SM as an only channel
- Raised Azerbaijani mobile operator Bakcell Facebook community up to 400k fans
- Created own video production for ACCA. Filming Deloitte Ukraine managing partner, Uber Eats CEO, Nutricia CFO and others.
During last 7 years I used to work in all kinds of advertising agencies with really different scope of expertise.
Being Head of Digital on my current position, I face tasks such as:
-  Building and executing social media and content strategies for b2b products.
-  Taking a part in developing HR marketing strategy and creating b2e acquisition funnel approach for the clients.
-  Testing hypotheses to increase relevant traffic.

Speaking about day-by-day routine, it looks like:
-  managing content creation department: posts, statements, infographics, pre-roll etc. production
-  managing delivery team: paid social, SEO&SEM, PPC, email
-  PR-communication, reputation management, seeding campaigns and building strong brand community in Facebook

Speaking about cases, I created and implemented b2b strategy for one of the biggest Ukrainian bank, formed b2e tools and communication approach for 3000+ employees brand and managed creation and execution of client's own media with MAU 700k.

Used to be an owner of digital performance agency focused on finance, education etc. verticals
Position: Product Marketing Lead
Category: Marketing
Experience: 6 years | English: upper

War time. In one week, I gathered a volunteering team of 30 people from Ukraine, Poland, Germany and Denmark. In one and half month, we helped over 4000 people with the evacuation process. Our work included creating useful content for social media, verifying information, customer support and logistics.
6 years experience in digital marketing. 
Markets: consumer goods, crypto, retail, travel, and hospitality.

Created, managed, and executed digital marketing processes by leveraging multi-channel campaigns and building strong public relations. I worked on the development and implementation of brand strategy in the cooperation with company's founders.
I am looking for B2C products, where I will be able to work with variable marketing and PR channels to drive registrations or sales for the company.

Company types I am interested in: 
- consumer apps 
- b2c saas products 
- retail
- crypto
Position: Product Marketing Lead, Head of Marketing
Category: Marketing
Experience: 11 years | English: fluent

Latest accomplishments
• Successfull product monetization model switch from perpetual to subscription
• Web conversions improvements via a/b testing
• LTV increase
Product marketing and product management professional with 11 years of proven experience in marketing, sales, product development, and management in international technological companies.
Areas of professional interests:
•	 Consumer SaaS
•	 Consumer Electronics
•	 Telecommunications
•	 FinTech
•	 Automotive industry

Latest experience:
Major responsibilities:
• Marketing roadmap development
• Cross-functional Marketing teams leadership and PMM team management
• Go-to-market strategy planning and execution
• Product positioning, value proposition, messaging development
• Monetization scheme improvements 
• Market research and competitive intelligence ownership
• Qualitative & quantitative customer and user research
• Assistance with content creation, LPO/CRO, campaigns launch
Product company with ambitious international goals
Position: Product marketing manager
Category: Marketing
Experience: 9 years | English: fluent

Proven track records of building and scaling web products on EN markets.
Experience in both B2B and B2C businesses.
As a growth person, I am passionate about supporting and guiding products that make a difference in the world. I believe that technology has the power to solve complex problems, and my goal is to help visionary founders bring their innovative ideas to life.
I have experience working with various companies, from established corporations to early-stage startups. 
Throughout my career, I have demonstrated a talent for managing projects, leading teams, and coordinating with external vendors. I am skilled in using a variety of tools, including Google Ads, Google Analytics, Facebook Business Manager, Similarweb, Jira, and SQL.
In my spare time, I enjoy staying up-to-date with the latest trends in the tech industry, attending conferences and meetups, and contributing to open-source projects. I believe that curiosity and lifelong learning is the only way to develop and bring value to the business.
Meaningful project with PMF and business traction.
Position: Product marketing manager
Category: Marketing
Experience: 5 years | English: fluent


As a Marketing Strategist and Market Researcher, I have a proven track record of success in competitive markets.

Market Research and Analysis:
I excel at researching markets and analyzing trends to position products effectively.

Team Leadership:
I lead cross-functional teams, creating compelling marketing materials and driving inbound marketing activities.

Effective Messaging:
I craft impactful messages across marketing channels, ensuring consistent communication.

Go-To-Market Strategy:
I develop comprehensive Go-To-Market strategies, harnessing various online channels for success.

Data-Driven Results:
My data-driven approach led to a 12% increase in CTR in the organic traffic channel.

Content Management and Lead Generation:
I managed a content team, launching a successful blog that increased leads by 70%.

I bring a wealth of experience and a results-oriented mindset to every project.
Tools: Ahrefs, SimilarWeb, Google Analytics, GTM, Google Ads, Meta Ads, Linkedin Ads, Hubspot, Google Looker Studio
Position: Product marketing manager
Category: Marketing
Experience: 10 years | English: pre


August 2021 – now
I have over 2 year of practical experience in digital marketing and 10 years in FMG marketing. Highly skilled in strategy planning, communication, creativity, content production, organisation public events, project management, branding.

Place of work: producer of petfood; e-commerce.
Position: Product marketing manager.

- Development and implementation of digital marketing strategy for the company's brands;
- creation of client portraits, analysis of target audience, analysis of CA needs;
- market research, competitor’s analytic;
- formation and manage capacity of the marketing team (4 people full-time, 2 people part-time);
- rebranding of the site Baskerville.com.ua (in process);
- website development;
- analysis and optimization of the effectiveness of ads channels;
- targeting in social networks, Google ads;
- work with the SEO department, internal and external optimization;
- work with analytics, preparation of reports

Achievement:
Profit increase by 40% for the second half of 2021 (due to the expansion of the audience).
30% increase in traffic.
Increase of conversions from social networks by 2 times (due to targeted ads).

December 2019 - July 2021
Place of work: Sport, spa and beauty complex.
Position: head of the marketing department, project manager.

- Development of the marketing strategy, including digital marketing strategy;
- creation of a product from scratch, analysis of competitors, the market and the target audience, identification of the needs of the target audience, entering the market;
- development of the concept, identity, positioning of the sports and beauty complex;
- team formation (marketing, administration, sales);
- development of promotion strategy (online&offline);
- creation and launch (site, social networks, educational video products);
- analysis and optimization of the effectiveness of promotion channels;
- targeting in social networks, Google ads;
- work with the SEO department, internal and external optimization.

Achievement:
opening of the new sport complex 15.03.2021, which became number 1 in the city.
Position: Product marketing manager
Category: Marketing
Experience: 3 years | English: upper


Gismart · 
Growth Manager
12.2020-11.2021
 - Conducted 150 tests in 6 month and launched 3 products with profitable product fit
 - Improved CTR by implementing feedback loop with creative team
 - Increased CR from trial to paid by upgrading onboarding with a/b tests
 - launched 2 apps by tests (searching new positioning and analysing market trends)

LeverX
Product marketing manager
08.2020 - 12.2020
 - Implemented subscription based model for app that showed positive LTV prediction and 3 month payback period 
 - Increased CR to install by keywords and store page improvements 
 - Managed attribution project that led to 95% of all new traffic being attributed correctly
 - Implemented monetization strategy and set media partners
 - Increased D7 retention by implementing push campaign to drive features adoption

i-Store Premium Reseller
Senior Product Marketing Manager 
 - Increased AOV by improving «Suggested items» block to cart (segmentation by user cases)
 - Launched 3 GTM campaigns in 6 month with 80% pre-sale orders (mid millions in $) accorded to internal Apple Inc. HQ targets
 - Increased abandoned cart to purchase conversion from 15% to 23% by launching cross-channel comms
 - Increased monthly reach in 1M new visitors by collaboration with top local influencers (2x compared to the best channel)
 - Built partnership program that became one of the top5 channels
 - Reduce CAC by dropping unprofitable paid channels and budget optimization.
 - Increased CR from free to paid customers from 9% to 15% by launching CRM campaign with advanced segmentation and education around new user cases
Position: Product marketing manager
Category: Marketing
Experience: 5 years | English: upper


Head of Strategy + Co-founder, Cmd+a agency
Kyiv (2021-2023)
Creative digital marketing agency
- Brand strategy development and implementation management
    - Have developed and implemented brand strategies for brands in FMCG, Retail, EdTech, FinTech, and Nonprofit industries
    - Conducted over 100 in-depth JTBD interviews to reveal the context, motives, barriers, and triggers to choose the product/brand among others
    - Briefed and guided strategy implementation with design, developers, content, and digital teams
    - Reached high NPS level and client satisfaction
- Managed a team of 3 strategists
- Built the agency workflow from scratch, using customer interviews, customer journey mapping, and documentation for each touchpoint, ensuring everything worked as it meant to be
- Client acquisition strategy and implementation using various channels (social media, partnerships, cold outreach, paid)

Product marketing specialist, Bakotech
Kyiv (2020)
Focused value-added IT distribution
- Worked with vendors: F5, Cloudflare, Riverbed Technologies, and others
- Was responsible for product positioning and messaging, developing go-to-market strategies, competitive analysis, sales enablement, and content development. Conducted customer research that informed product development and improved marketing messaging.

Marketing manager, Stager
Kyiv *(2017-2020)
Men’s formal and semi-formal apparel chain store
- Developed brand and marketing strategy
- Launched the e-commerce website from scratch
- Close working with digital and creative agencies to promote the products to different buyer personas, using various tools and channels (SMM, SEO, PPC, Content Marketing, Radio, Outdoor)
- E-commerce management and regular content creation

Marketing Manager, Wolf Typography
Kyiv (2016 - 2017)
Ukrainian typography giant
- Development and implementation of marketing plan for typography products
- Systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization (digital, BTL)
- Partnership building
Position: Product marketing manager
Category: Marketing
Experience: 5 years | English: upper

3 startups successfully launched on the market. Turnover from 0 to 125k$ per month. 16-month project.
 Within the project Export Pro, organized more than 30 consultations on product marketing, export.
 Extensive experience in industries: CRM systems, beauty & wellness.
Hotroddistiller
Main project: infusion kits
Role: Export Manager
(Sales and marketing | Analytics | Export strategy) 
2022 - present

Lavenoil
Distillation equipment for essential oils
Product owner · 2020 to  2022

Copper Pro
Distillation equipment for essential oils
Product marketing · August 1, 2019 to July 4, 2020 · Kyiv 
Entry market strategy (From MVP to Brand)
Website: copper-pro.com
Marketplaces: Ebay ( copperpro), Amazon, Etsy (AlambikUA), Crafta, Wish, Rozetka, Prom/Satu
Promotion: G ads, Fb
SMM: Youtube, Pinterest, Reddit, Instagram, Facebook, Keen

Lead generation, Retention, Automatization, content strategy, conversion optimization

----------------------------------------------------------------------
Alambik
Distillation Equipment, Copper utensils
Digital Chief · August 1, 2017 to 2019 · Kyiv 
Lead generation, automatisation, retention, account management || PPC, SEO
Position: Product marketing manager
Category: Marketing
Experience: 4 years | English: fluent


I am a Growth Marketing manager looking for opportunities in product marketing.
I have a skill for driving growth and fine-tuning marketing strategies. My expertise lies in keeping a close eye on key growth metrics, throughout the full funnel. I've successfully managed and executed offline and online media strategies for the Ukrainian market. Along the way, I've developed promotional strategies that fit perfectly with business needs, including teaming up with other brands for co-marketing activations. 
I am experienced in analyzing campaign effectiveness and optimizing tactics for the best results.
Position: Product marketing manager
Category: Marketing
Experience: 2.5 years | English: fluent

Doubled average customer LTV by increasing offering of services and lineup of products.
Led switching to another manufacturing process for lineup of products that increased production rate by 55% while keeping variable costs;
Based on market analysis, I handpicked three most relevant products to launch, those became the best-selling of its own types among other products that the company produces.
Found distribution partners in 5 key markets.
I have a background in product marketing, digital marketing, B2B sales and B2C support (European and North American market). Last year I graduated from Asta Academy's Product Management bootcamp course, improved my skills at Amazing Apps' Product Camp and started implementing my scope of product skills on my current projects. Now I am studying Business Anaysis at Epam University looking for new opportunities! 

I have a 5 year background in digital marketing: setting up a content marketing process, targeting, working with influencers; focus on inbound marketing and organic traffic growth; worked closely with the site and app dev team, coordinated the content creation team.

I have experience in B2B and B2C sales and support. I have always followed the principle of understanding what the client needs, optimizing the customer journey map and experience from the client's point of view. Also attracted local contractors for production and distributors in Western markets. Worked in various industries including automotive, children toy market, educational apps.

In addition, I have 4 years of experience in photo production (B2B): planning, organizing locations and filming process, processing / retouching content for the client's goals.

I am deeply involved in processes, I have an analytical mindset, flexible, stubborn, ready to develop and master new skills :)
I would like to work in a position where I can use my skills and knowledge to help improving the product that will be useful for clients. Office work or hybrid schedule is preferable (well at least before war started, now I can work remote only)
Position: Product marketing manager
Category: Marketing
Experience: 1.5 years | English: upper


I have been working as a product marketing manager in edtech company.
I have the following expertise:
- Development and implementation of a marketing strategy;
- Creation and optimization of marketing campaigns (Facebook & Instagram Ads, Google Ads);
- Running A/B-tests and testing hypotheses;
- Managing budgets and campaigns across all digital channels to drive efficient CAC;
- Working in close collaboration with design, content, sales and product teams. Generating ideas and developing creative strategy to promote our products. Setting tasks and monitoring their implementation;
- Having experience in running marketing research and using marketing tools (Google Analytics, Ahrefs);
- Understanding of general SEO;
- Creating email marketing campaigns.
Position: Product marketing manager
Category: Marketing
Experience: 3 years | English: intermediate

With the help of the launch of social networks, the projects received UGC content and exceeded the sales target by 200% in the first 5 months.
I worked in a fintech project as a content manager. My task was to oversee the content direction: creating a content plan for social networks, setting tasks for a visual designer, writing texts and mailings within the company, writing instructions for using chatbots, filling sites with content, including writing texts for a blog.
 
In a creative agency, I introduced a commercial project in which I was fully responsible for its social networks. I created ideas for filming, supervised them, created a promotion strategy, implemented it, wrote texts for publications, communicated with clients in comments and direct. I contacted opinion leaders about integrations, directed the filming of creative shows for the project.

As a freelancer, I consulted for personal and commercial accounts. I give recommendations for promotion and together we write a roadmap. I also conduct an analysis of competitors by niche, target audiences, and provide promotion tools.
I want to join a large team working on a product. I plan to develop in product marketing, so it would be interesting to learn this part as well. 
It is important for me that the work does not violate my personal boundaries and help me develop my skills. And I, in turn, will help develop the product.
Position: Product marketing manager
Category: Product Manager
Experience: 3 years | English: pre


Management of the "Customer Value" department consisting of 12 marketing specialists - campaign managers, designers, product managers, data engineers, data science, business analyst.
Developing loyalty program for the bank
Creating a strategy to attract customers to a mobile application Managed personal communication with clients: push mobile app, Viber message, SMS, email
Developing marketing campaigns for cases - customer acquisition, new customer development, customer churn.
Project manager role - collaborating with marketing departments, IT, analytical department, UX / UI designer
Product owner role - describes user stories and responds to the backlog
Coordinating marketing metrics for product dashboard
Skils:
Customer Relationship Management
Marketing team management
Building a Communication Strategy
Product management at all stages of development
Retail & E-Commerce Customer Service
CUSTOMER JOURNEY MAP
Registration funnel management
Product manager skills