page_title: Viceroy (cigarette)
section_title: Advertising
hierarchical_section_title: Viceroy (cigarette) / Advertising
caption_attribution_description: English: 1957 cigarette advertisement for Viceroy cigarettes, with Mickey Mantle, Sam Snead, Zoe Ann Olsen and Pancho Gonzales
context_page_description: Viceroy is an American brand of cigarettes, currently owned and manufactured by R. J. Reynolds Tobacco Company in the United States and British American Tobacco outside of the United States.
context_section_description: Brown & Williamson made various poster and magazine advertisements to promote the Viceroy brand.
  Various TV ads were also made to promote the brand from the 1950s to the 1970s.
  One of the most notable Viceroy advertisements, were the ones that advertised that, because Viceroy cigarettes were filter-tipped, less tar would manifest on and between the teeth, and would thus be a "healthier" alternative to other brands. A slogan used in the 1940s ads at the time was "As your dentist, I would recommend Viceroys".
  In the 1970s, Brown & Williamson realised that the cigarette brand was mainly smoked by women and couples because the Viceroy brand was "less masculine than its key competition" and the brand had a "feminine orientation" according to internal documents. From the early 1970s onwards, B&W started to sponsor the brand via the Vel's Parnelli Jones Racing team in autosport championships such as the United States Auto Club and Formula 1 to give the brand a more "masculine" additude, similar to Marlboro.
  In 1974, Viceroy partnered with TAG Heuer and produced a special version of the black-dialed Autavia (a watch introduced in 1933) that was offered for US$88. This version of the Autavia was called the "Viceroy" and advertisements for this promotion featured racer Parnelli Jones. Various adverts were made to promote both the cigarette brand and the Autavia watch.
caption: 1957 Viceroy ad
exif: {"Image Make": "Microtek", "Image Model": "SM 9800XL", "Image Orientation": "Horizontal (normal)", "Image XResolution": "200", "Image YResolution": "200", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "Adobe Photoshop CS3 Macintosh", "Image DateTime": "2007:07:11 10:16:45", "Image ExifOffset": "224", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail XResolution": "72", "Thumbnail YResolution": "72", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "394", "Thumbnail JPEGInterchangeFormatLength": "7130", "EXIF DateTimeDigitized": "2007:07:10 16:18:44", "EXIF ColorSpace": "Uncalibrated", "EXIF ExifImageWidth": "2000", "EXIF ExifImageLength": "1246"}