page_title: Italian fashion
section_title: Rome
hierarchical_section_title: Italian fashion / Cities / Rome
caption_attribution_description: Español: Palazzo di Malta, Via dei Condotti 68 Roma, sede de la Orden Soberana de Malta. Obsérvense las banderas a media asta tras la muerte del Gran Maestre Andrew Bertie English: Palazzo di Malta, Via dei Condotti 68 Roma, headquarters of the Sovereign Military Order of Malta. Note the flags flying at half-staff after the death of the Grand Master Andrew Bertie
context_page_description: Italy is one of the leading countries in fashion design, alongside France, the United States and the United Kingdom. Fashion has always been an important part of the country's cultural life and society, and Italians are well known for their attention of dressing-up well; "la bella figura", or good impression, remains traditional.
  Italian fashion became prominent during the 11th to 16th centuries, when artistic development in Italy was at its peak. Cities such as Rome, Palermo, Venice, Milan, Naples, Florence and Vicenza started to produce luxury goods, hats, cosmetics, jewelry and rich fabrics. From the 17th century to the early 20th, Italian fashion lost its importance and lustre and Europe's main trendsetter became France, with the great popularity of French fashion; this is due to the luxury dresses which were designed for the courtiers of Louis XIV. However, since the 1951–53 fashion soirées held by Giovanni Battista Giorgini in Florence, the "Italian school" started to compete with the French haute couture, and labels such as Ferragamo and Gucci began to contend with Chanel and Dior.
context_section_description: Rome is widely recognized as a world fashion capital. Although not as important as Milan, Rome is the world's 4th most important centre for fashion in the world, according to the 2009 Global Language Monitor after Milan, New York and Paris, and beating London.  Major Italian luxury fashion houses and jewelry chains, such as Valentino, Bulgari, Fendi, Laura Biagiotti, Gattinoni and Brioni, just to name a few, are headquartered or were founded in the city.  Also, other major labels, such as Chanel, Prada, Dolce & Gabbana, Armani and Versace have luxury boutiques in Rome, primarily along its prestigious and upscale Via dei Condotti. The Rome Fashion Week is an important global showcase.
caption: The Palazzo di Malta, surrounded by Hermès boutiques in Via Condotti, Rome's main upscale shopping street.
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