page_title: Flanders (automobile company)
hierarchical_section_title: Flanders (automobile company)
caption_attribution_description: English: A 1911 Flanders automobile advertisement
context_page_description: The Flanders Automobile Company was a short-lived US-American automobile manufacturer which operated in Detroit, Michigan, from 1910 to 1913.
  It was the brainchild of Walter E. Flanders, who formerly held a position as General Factory Manager at the Ford Motor Company's Piquette avenue plant. There he co-invented the ingenious manufacturing methods which made the Model T Ford so famous.
  In 1908, Flanders left the Ford Motor Company and co-founded, together with Bernard F. Everitt and William Metzger, the E-M-F Automobile Company in Detroit. This car, based on Flander's experience with the Model T Ford was the first mass-produced Flanders car. At the beginning, there were two offerings, model "30" and model "20". The "30", although prone to many faults, became a huge success but failed to outsell the Model T Ford. Although second in its best year, it was beaten by the Model T with a wide margin.
  In this situation, Flanders convinced the Studebaker brothers, who held substantial stock in E-M-F and were its sole distributor in the USA, to buy the defunct factory of the DeLux Motor Company in Detroit, and to build there a new challenger to Ford.
context_section_description: The Flanders Automobile Company was a short-lived US-American automobile manufacturer which operated in Detroit, Michigan, from 1910 to 1913.
  It was the brainchild of Walter E. Flanders (1871–1923), who formerly held a position as General Factory Manager at the Ford Motor Company's Piquette avenue plant. There he co-invented the ingenious manufacturing methods which made the Model T Ford so famous.
  In 1908, Flanders left the Ford Motor Company and co-founded, together with Bernard F. Everitt and William Metzger, the E-M-F Automobile Company in Detroit. This car, based on Flander's experience with the Model T Ford was the first mass-produced Flanders car. At the beginning, there were two offerings, model "30" and model "20". The "30", although prone to many faults, became a huge success but failed to outsell the Model T Ford. Although second in its best year, it was beaten by the Model T with a wide margin.
  In this situation, Flanders convinced the Studebaker brothers, who held substantial stock in E-M-F and were its sole distributor in the USA, to buy the defunct factory of the DeLux Motor Company in Detroit, and to build there a new challenger to Ford. So, E-M-F dropped the "20", concentrating on their model "30". The new Flanders, appropriately named model "20", was patterned after this smaller E-M-F.
caption: A 1911 Flanders automobile advertisement – Malvern Leader,  May 4, 1911
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