page_title: LiveXLive
section_title: History
hierarchical_section_title: LiveXLive / History
caption_attribution_description: English: Slacker logo
context_page_description: LiveXLive is a music streaming platform, combining audio and video, available in the US and Canada. Users can access the service on the web, through mobile apps on smartphones and on OTT devices. It allows users to create and share customized music stations. LiveXLive allows users to customize one of their programmed stations or start with music similar to an artist or song, and then customize that. Currently, LiveXLive powered by Slacker has 420 expert-curated music stations.
  LiveXLive's business model offers free, ad supported access, and subscription levels that remove ads and offer additional features.
  In September 2017, Slacker was acquired by LiveXLive. In April 2019, the Slacker app rebranded as LiveXLive Powered By Slacker.
context_section_description: The company was founded in 2004 by Celite Milbrandt and Dennis Mudd who launched the company in March 2007. Dennis was the former CEO of MusicMatch, which was purchased by Yahoo Music and became known as Yahoo! Music Radio.
  In September 2007, the service finalized its deals with four major labels: Sony BMG Music Entertainment, EMI, Universal, and Warner; it also announced deals with thousands of indie labels.
  In 2008, Slacker released the Slacker Portable Player, available in 2GB, 4GB, and 8GB capacities. On January 9, 2008, the Slacker Portable Player received Laptop Magazine's Best of CES Portable Audio/Video Player Award.
  On September 16, 2008, Slacker released a new portable player called Slacker G2.
  Slacker consumer electronics, including the G2 Personal Radio Player, have since been discontinued in favor of an emphasis on smartphones and other mobile applications.
  In April 2008, the company announced agreements with top music publishers, including EMI Music Publishing, Sony/ATV Music Publishing, Universal Music Publishing Group and Warner/Chappell Music. These agreements, signed before the Slacker Portable Player (since retired) launched, allowed Portable Player users to listen to cached Internet radio stations and premium radio users to save songs for later playback.
  On 13 February 2013, Slacker retired its original look and logo in favor of a new, streamlined design and a simplified logo, now colored orange (as opposed to the black, white and gold colors of the old logo). On 14 December 2014, a redesign and relaunch incorporated a new logo, a red, white, and black color scheme, and a complete UI overhaul for all platforms.
  LiveXLive purchased Slacker at the end of 2017 and combined Slacker into its streaming service, rebranding the service in April 2019 as LiveXLive Powered by Slacker.
  In 2020, amid the Coronavirus pandemic, LiveXLive launched a partnership with American rapper Pitbull, which would grant the platform exclusive rights to concerts, behind-the-scenes, videos and more from Pitbull to be streamed to LiveXLive's premium subscribers.
caption: Final Slacker logo prior to LiveXLive acquisition.
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