page_title: Royal Bank of Scotland
section_title: Branding
hierarchical_section_title: Royal Bank of Scotland / Branding
caption_attribution_description: English: RBS logo, with writing in gaelic scottish, Portree Bank, Isle of skye Français&#160;: enseigne de la banque RBS de Portree sur l'île de Skye, Bank of Scotland est écrit en gaélique écossais
context_page_description: The Royal Bank of Scotland is a major retail and commercial bank in Scotland. It is one of the retail banking subsidiaries of NatWest Group, together with NatWest and Ulster Bank. The Royal Bank of Scotland has around 700 branches, mainly in Scotland, though there are branches in many larger towns and cities throughout England and Wales. The bank is completely separate from the fellow Edinburgh-based bank, the Bank of Scotland, which pre-dates the Royal Bank by 32 years. The Royal Bank of Scotland was established in 1724 to provide a bank with strong Hanoverian and Whig ties.
  Following ring-fencing of the Group's core domestic business, the bank became a direct subsidiary of NatWest Holdings in 2019. NatWest Markets comprises the Group's investment banking arm. To give it legal form, the former RBS entity was renamed NatWest Markets in 2018; at the same time Adam and Company was renamed The Royal Bank of Scotland, with Adam and Company continuing as an RBS private banking brand in Scotland, along the same lines as the Messrs. Drummond and Child & Co. businesses in England.
context_section_description: The Royal Bank of Scotland Group uses branding developed for the Bank on its merger with the National Commercial Bank of Scotland in 1969. The Group's logo takes the form of an abstract symbol of four inward-pointing arrows known as the "Daisy Wheel" and is based on an arrangement of 36 piles of coins in a 6 by 6 square, representing the accumulation and concentration of wealth by the Group. The Daisy Wheel logo was later adopted by Royal Bank of Scotland Group subsidiaries Ulster Bank in Ireland, Citizens Financial Group in the United States and, until it was sold in 2010, payment processing company Worldpay.
  From 2003, the bank began to move away from referring to both the Group brand and its retail banking brand as "The Royal Bank of Scotland", instead of using the "RBS" initialism. This was intended to support the positioning of the bank as a Global financial services player as opposed to its roots as a national bank, however, "The Royal Bank of Scotland" continued to be used alongside the RBS initialism, with both appearing on bank signage. An example of the current branding can be found in the Six Nations Championship in rugby union, which it sponsors as the RBS 6 Nations or NatWest Six Nations.
  In Spring 2014 the full bank name returned to print and television advertising in the form of a new logo with the omission of "The". In August 2016, Ross McEwan confirmed that the bank would use the full name for its business in Scotland in lieu of the RBS acronym, to distance the bank from its previous global expansion plans.
  Royal Bank of Scotland sponsored the Williams F1 team from 2005 until the end of 2010. They also were the title sponsor for the Canadian Grand Prix from 2005 until the end of 2008. They have supported tennis player Andy Murray since he was aged 13.
caption: RBS logo with Scottish Gaelic text in Portree.
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