page_title: Bird's Custard
hierarchical_section_title: Bird's Custard
caption_attribution_description: Bird's-Custard:
context_page_description: Bird's Custard is the brand name for the original powdered, egg-free imitation custard powder, now owned by Premier Foods. Custard powder and instant custard powder are the generic product names for similar and competing products. The product is a powder, based on cornflour, which thickens to form a custard-like sauce when mixed with milk and heated.
context_section_description: Bird's Custard is the brand name for the original powdered, egg-free imitation custard powder, now owned by Premier Foods.  Custard powder and instant custard powder are the generic product names for similar and competing products.  The product is a powder, based on cornflour, which thickens to form a custard-like sauce when mixed with milk and heated.
caption: A tin of Bird's Custard powder and prepared custard in a measuring jug
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