page_title: My Name Is Khan
section_title: Marketing
hierarchical_section_title: My Name Is Khan / Release / Marketing
caption_attribution_description: English: Shahrukh Khan, Kajol and Karan Johar unveil the first look of My Name Is Khan.
context_page_description: My Name Is Khan is a 2010 Indian Hindi-language drama film directed by Karan Johar, produced by Hiroo Yash Johar and Gauri Khan, and starring Shah Rukh Khan and Kajol in lead roles. The film was jointly produced by Dharma Productions and Red Chillies Entertainment and was distributed by FOX Star Entertainment, which had bought the rights for the film for a sum of ₹1 billion, making it the most expensive Bollywood film of 2010. It is also the highest buy over for any Indian film, surpassing Ghajini's record of ₹900 million.
  Before its release, the film generated a great deal of publicity for itself due to three main reasons: first, the multiple political controversies surrounding the film and its lead actor; second, Khan's presence in the film; and third, the reunion and sixth collaboration of the "golden pair" of Khan and Kajol, who last appeared together in the film Kabhi Khushi Kabhie Gham... in 2001.
  My Name Is Khan debuted in Abu Dhabi, UAE, on 10 February 2010. It premiered globally in cinemas on 12 February 2010. It was also screened as part of the 60th Berlin International Film Festival's official selection the same month.
context_section_description: My Name Is Khan was screened as part of 60th Berlin International Film Festival's Official Selection in February 2010, out of competition. The website eBay auctioned the tickets for the film's screening at the Berlin Film Festival for a record price of £1,000 (₹60,000) each. All the tickets were sold out in five seconds.
  The first look of My Name Is Khan unveiled at a grand function at Mumbai by Johar, Khan and Kajol and was then be beamed across 70 countries worldwide on the Star TV Network. Says Karan, "This is a first in the history of Bollywood – that the promos of a film will play across such a wide platform. And, this has mainly been made possible because of our synergy with Fox Star Studios ... and also the first time a Bollywood company is tying up with a mainstream Hollywood studio. So, there are many firsts to this venture." The trailer of the film was released at the premiere of the Hollywood film, Avatar. My Name Is Khan marked the first instance of a film using the Roadblock advertising technique to market a film, in which the three-minute trailer was aired on all leading television channels simultaneously.
  The makers of the film made various brand tie-ups to for the promotion of the film. Dish TV entered into a strategic marketing alliance with Fox Star and spend approximately ₹40 million (US$560,000) in a month-long 360-degree integrated marketing campaign which ran across all India to co-promote the brand and the movie. Reebok created an entire MNIK footwear and apparel collection to promote the film.
  On 1 February 2010, Khan and Kajol became the first Indian movie stars to ring the opening bell of the New York stock exchange NASDAQ. They were invited by Fox Searchlight Pictures to do so as part of their promotion for My Name Is Khan. Shah Rukh Khan also appeared on Friday Night with Jonathan Ross as part of its promotion in the UK, becoming only the second Indian after Shilpa Shetty to do so.
caption: Khan, Kajol and Johar while unveiling the first look of the film
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