page_title: Emerald Coast
section_title: Origin of term
hierarchical_section_title: Emerald Coast / Origin of term
caption_attribution_description: English: Beach in Destin, Florida
context_page_description: The Emerald Coast is an unofficial name for the coastal area in the US state of Florida on the Gulf of Mexico that stretches about 100 mi through five counties, Escambia, Santa Rosa, Okaloosa, Walton, and Bay, which include Pensacola Beach, Navarre Beach, Fort Walton Beach, Destin, and Panama City. Some south Alabama communities on the coast of Baldwin County, such as Gulf Shores, Orange Beach, and Fort Morgan embrace the term as well.
context_section_description: Beginning in 1946, for marketing purposes the coast from Fort Walton Beach to Panama City was named the "Playground of the Gulfcoast", as witnessed by the name of the Fort Walton Beach newspaper, the Playground News, later the Playground Daily News, and now the Northwest Florida Daily News.
  In 1952, this stretch of coast was dubbed the "Miracle Strip" by Claude Jenkins, a local journalist. The term was reflected in the former Miracle Strip Amusement Park, its successor Miracle Strip at Pier Park and other local businesses. The name "Miracle Strip" was officially adopted by thirty-five officials and members of three district Florida Motor Courts Association chapters on March 14, 1956, at a meeting held at the Staff Restaurant in Fort Walton Beach, for the 100-mile stretch of scenic Highway 98's "fabulous string of motels, hotels and nightspots" from Pensacola to Panama City. Members included representatives of local chambers of commerce.
  According to the Daily News, the term Emerald Coast was coined in 1983 by a junior high school student, Andrew Dier, who won $50 in the contest for a new area slogan. Since then, the term has been expanded by popular usage to cover all of the northwest coast of Florida from Pensacola Beach to Panama City Beach.
  
  The area and particularly the beaches along the Emerald Coast from Pensacola to Panama City are also referred to as the "Redneck Riviera", alluding to the strong Southern culture of the hinterland. The Flora-Bama in Perdido Key at the Alabama border is a bar and music venue with a diverse Southern clientele.
  Popular vacation destinations include Pensacola, Pensacola Beach, Gulf Breeze, Navarre, Navarre Beach, Fort Walton Beach, Niceville, WaterColor, Panama City Beach, Destin, and Seaside, a planned community whose iconic pastel-paint and tin-roof construction was made famous in the Jim Carrey movie The Truman Show, filmed in the area from 1996–1997. Other communities on the Emerald Coast are Perdido Key, Sandestin, Mexico Beach, Grayton Beach, Inlet Beach, and Santa Rosa Beach.
  The area is a family drive destination, attracting tourists from across the Southern United States due to its close proximity. The Emerald Coast is a three-hour drive east of New Orleans. In the first decade of the 21st century, the popularity of the Emerald Coast expanded greatly, leading to new construction and rapid growth. Many development communities similar to Seaside sprang up in the southern part of Walton County and at the western end of Panama City Beach, raising property values.
  Deep-sea fishing is an area attraction, with Destin holding the nickname "World's Luckiest Fishing Village" (and several saltwater world records) and Panama City Beach hosting the annual high-dollar Bay Point Billfish Invitational.  The area has many seafood restaurants.
  On 15 October 2019, the Okaloosa Board of County Commissioners approved a new “destination logo” that the Tourist Development Council had recommended, to be introduced in the TDC's new marketing  campaign beginning in January 2020. The “Emerald Coast” will be dropped for a simplified logo reading Destin Fort Walton Beach, Florida. This aligns with the renaming of the Northwest Florida Regional Airport to the Destin–Fort Walton Beach Airport in February 2015.
caption: Beach in Destin, at the center of the Coast
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