page_title: Activia
section_title: Market
hierarchical_section_title: Activia / Market
caption_attribution_description: English: &#160; Some bacteria, presumably Lactobacillus delbrueckii subspecies bulgaricus from a sample of Activia&#174; brand yogurt. &#160; 100&#215; objective, 15&#215; eyepiece. &#160; Numbered ticks are 11 &#181;M apart. &#160; The scale of the full-sized version of this image is such that each pixel represents a 0.038-&#181;M square. &#160; Gram stained.
context_page_description: Activia is a brand of yogurt owned by Groupe Danone and introduced in France in 1987. As of 2013, Activia is present in more than 70 countries and on 5 continents. Activia is classified as a functional food, designed to improve digestive health.
  In the 1980s, Danone researchers took interest in bifidobacteria. They developed a specific strain that can survive in the acidic medium of yogurt. In addition to traditional yogurt bacteria, they decided to add a probiotic strain. Activia products thus contain Bifidobacterium animalis DN 173,010, a proprietary strain of Bifidobacterium, a probiotic which is marketed by Dannon under the trade names Bifidus Regularis, Bifidus Actiregularis, Bifidus Digestivum and Bifidobacterium Lactis. Danone launched Activia in France in 1987 under the "Bio" brand name. The claims of health benefits have led to lawsuits in the European Union, Canada and the United States, all of which have resulted in Danone's having to modify their advertisement and paying compensations to customers.
context_section_description: With its launch in France in the 1980s, Activia pioneered the probiotic spoonable yogurt market.
  In 2006, Activia sales reached $130 million, in the US alone. The following year, sales increased by 50% in the US market.
  In 2009, sales of Activia reach €2.6 billion globally, with key markets in Europe and the United States. Activia's popularity in the United States is due to the growing public demand for natural products as well as the growing market of probiotics that came into vogue in the late 1990s.
  In 2010, Activia dominated the probiotic dairy sector.
  The success of Activia has increased the health yogurt market.
  Activia, Actimel and Danonino account for more than half of the total worldwide yogurt sales. Activia is a more than 2 billion-dollar brand which owes its success to the health benefit claim.
  In 2011, Activia is the largest global fresh dairy brand in the world (Nielsen data). The probiotic yogurt market is valued at €4 billion.
  Activia is present in more than 70 countries and is one of the major brands of the Danone Group.
caption: Lactobacillus bulgaricus, also from a sample of Activia yogurt.[attribution needed]  The numbered ticks are 11 micrometres apart.
exif: {"Image ImageDescription": "Lactobacillus bulgaricus\r\r1 pixel = 0.038 uM\r100X objective\r15X eyepiece\rNumbered tick = 11 uM\rField of view is 85.12 uM in diameter", "Image Make": "ADPK", "Image Model": "CD500D4", "Image Orientation": "Horizontal (normal)", "Image XResolution": "180", "Image YResolution": "180", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "Adobe Photoshop 7.0", "Image DateTime": "2010:12:10 03:27:57", "Image Artist": "Bob Blaylock", "Image YCbCrPositioning": "Co-sited", "Image ExifOffset": "408", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail XResolution": "72", "Thumbnail YResolution": "72", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "930", "Thumbnail JPEGInterchangeFormatLength": "5352", "EXIF ExposureTime": "1/30", "EXIF FNumber": "16/5", "EXIF ExposureProgram": "Program Normal", "EXIF ISOSpeedRatings": "326", "EXIF ExifVersion": "0220", "EXIF DateTimeOriginal": "2010:12:10 01:48:09", "EXIF DateTimeDigitized": "2010:12:10 01:48:09", "EXIF ComponentsConfiguration": "YCbCr", "EXIF ShutterSpeedValue": "49/10", "EXIF ApertureValue": "16/5", "EXIF ExposureBiasValue": "-2", "EXIF MaxApertureValue": "16/5", "EXIF MeteringMode": "CenterWeightedAverage", "EXIF LightSource": "Unknown", "EXIF Flash": "Flash did not fire, compulsory flash mode", "EXIF FocalLength": "379/50", "EXIF FlashPixVersion": "0100", "EXIF ColorSpace": "sRGB", "EXIF ExifImageWidth": "600", "EXIF ExifImageLength": "371", "EXIF SensingMethod": "One-chip color area", "EXIF FileSource": "Digital Camera", "EXIF CustomRendered": "Normal", "EXIF ExposureMode": "Auto Exposure", "EXIF WhiteBalance": "Auto", "EXIF SceneCaptureType": "Standard", "EXIF Sharpness": "Normal"}