page_title: Veganz
section_title: Products and customers
hierarchical_section_title: Veganz / Products and customers
caption_attribution_description: Veganz, Warschauer Straße 33, Berlin
context_page_description: Veganz Group AG is a vegan brand headquartered in Berlin, Germany. Veganz was founded as the first vegan supermarket chain in Europe.
  At present, Veganz offers a portfolio of around 165 products, featured in over 15,000 salespoints in 26 countries, as well as in online stores. According to Veganz itself, it is the world’s biggest full-range provider of plant-based products. Based in Germany, the company opened its first store in Berlin Prenzlauer Berg, in the summer of 2011, with 250 square metres of space. Since July 2017, Veganz has four branches, three in Berlin and one in Prague.
  The group turnover increased by 28 % to 26.6 million Euros in the whole of 2019. Veganz employs around 64 people. The company motto is "Gut für dich, besser für alle".
context_section_description: Veganz supermarkets sell only vegan goods. In their own Veganz outlets the company offers a balanced, full-range assortment of over 4,500 products from more than 30 countries to their customers, including 45 different kinds of plant milk and cream, vegan ice-creams, mayonnaise and other dressings, mock meats, fish substitutes such as veggie fish steaks, breads, pastries, and 80 vegan cheeses. There is vegan chocolate, biscuits, sweets, food for companion animals, coffee, toiletries and cosmetics. The company's goal is to establish the brand Veganz as a synonym for fair trade, ethical and sustainable business and for products that are devoid of animal suffering. They place the utmost importance on natural and organic foods choices. 85 percent of the sold products are certified organic.
  In the spring of 2015, the company launched their own brand for vegan products. By the end of the year, a product range of around 50 plant-based products was available, with about 100 more to follow in 2016. Today, Veganz is one of the few companies worldwide that offer a full range of vegan products. Their assortment includes sweets, meat-, fish- and cheese alternatives, protein products, breakfast items, chilled goods and frozen food. All products are strictly plant-based and a large part is certified organic. 
  Veganz regularly introduces innovative plant-based alternatives, such as ‘The Gourmet’, a mock-cheese based on cashews that won the PETA vegan food award in 2020. Veganz further launched a vegan smoked salmon alternative based on Atlantic seaweed. This global novelty is low in CO₂ in production, protecting the world’s fish stocks and at the same time outperforming conventional salmon in its omega-3 share. 
  According to Bredack, most of his customers are between 18 and 34 years old, although the over-55 age group is increasing. About 60 percent of the store customers are vegan and 10 percent of them are tourists.
caption: Veganz, Warschauer Straße, Berlin
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