page_title: Fixed price of Coca-Cola from 1886 to 1959
hierarchical_section_title: Fixed price of Coca-Cola from 1886 to 1959
caption_attribution_description: English: "Drink Coca-Cola 5¢", an 1890s advertising poster showing a woman in fancy clothes (partially vaguely influenced by 16th- and 17th-century styles) drinking Coke. The card on the table says "Home Office, The Coca-Cola Co. Atlanta, Ga. Branches: Chicago, Philadelphia, Los Angeles, Dallas". Notice the cross-shaped color registration marks near the bottom center and top center (which presumably would have been removed for a production print run). Someone has crudely written on it at lower left (with an apparent leaking fountain pen) "Our Faovrite" [sic]. The woman who modeled for this artwork was Hilda Clark (1872-1932). Français&#160;: «Buvez Coca-Cola 5 cents», publicité de 1890 montrant une femme avec des vêtements fantaisie (vaguement inspirés de la mode des XVIe - XVIIe siècles) buvant cette boisson. Sur la table, un feuille de papier ainsi rédigée «Maison mère: la Cie Coca-Cola, Atlanta, Géorgie. Succursales à Chicago, Philadelphie, Los angeles et Dallas». Les marques en forme de croix et le texte surajouté avec un stylo-plume qui fuit (Notre Faovri, sic) laisse à penser qu'il s'agit d'une épreuve. Chromolithographie. Bibliographic information found on the LoC site: TITLE: Drink Coca-Cola 5 cents CALL NUMBER: PGA - Coca-Cola--Drink Coca-Cola (B size) [P&amp;P] REPRODUCTION NUMBER: LC-USZC4-12222 (color film copy transparency) LC-USZ62-39705 (b&amp;w film copy neg.) No known restrictions on publication. SUMMARY: Print shows a well dressed young woman, wearing hat, white gloves, and pearls, holding up a glass of Coca-Cola, seated at a table on which is a vase of roses, the "Drink Coca-Cola" sign, and a paper giving the location of the "Home Office [of the] Coca-Cola Co." as well as branch locations. MEDIUM: 1 print&#160;: chromolithograph. CREATED/PUBLISHED: [189-] NOTES: Title from item. No. 8881. Possibly a proof showing registration marks at top and bottom. SUBJECTS: *Coca-Cola Company--Public relations. *Women--Social life--1890-1900. *Eating &amp; drinking--1890-1900. *Carbonated beverages--1890-1900. FORMAT: Advertisements 1890-1900. Chromolithographs Color 1890-1900. REPOSITORY: Library of Congress Prints and Photographs Division Washington, D.C. 20540 USA DIGITAL ID: (digital file from color film copy transparency) cph 3g12222 http://hdl.loc.gov/loc.pnp/cph.3g12222 (digital file from b&amp;w film copy neg.) cph 3a40046 http://hdl.loc.gov/loc.pnp/cph.3a40046 CARD #: 2004671509
context_page_description: Between 1886 and 1959, the price of a 6.5-oz glass or bottle of Coca-Cola was set at five cents, or one nickel, and remained fixed with very little local fluctuation. The Coca-Cola Company was able to maintain this price for several reasons, including bottling contracts the company signed in 1899, advertising, vending machine technology, and a relatively low rate of inflation. The fact that the price of the drink was able to remain the same for over seventy years is especially significant considering the events that occurred during that period, including the founding of Pepsi, World War I, Prohibition, changing taxes, a caffeine and caramel shortage, World War II, and the company's desire to raise its prices. Much of the research on this subject comes from "The Real Thing": Nominal Price Rigidity of the Nickel Coke, 1886–1959, a 2004 paper by economists Daniel Levy and Andrew Young.
context_section_description: Between 1886 and 1959, the price of a 6.5-oz glass or bottle of Coca-Cola was set at five cents, or one nickel, and remained fixed with very little local fluctuation. The Coca-Cola Company was able to maintain this price for several reasons, including bottling contracts the company signed in 1899, advertising, vending machine technology, and a relatively low rate of inflation. The fact that the price of the drink was able to remain the same for over seventy years is especially significant considering the events that occurred during that period, including the founding of Pepsi, World War I, Prohibition, changing taxes, a caffeine and caramel shortage, World War II, and the company's desire to raise its prices. Much of the research on this subject comes from "The Real Thing": Nominal Price Rigidity of the Nickel Coke, 1886–1959, a 2004 paper by economists Daniel Levy and Andrew Young.
caption: An 1890s advertising poster for five-cent Coca-Cola.
exif: {"Image Orientation": "Horizontal (normal)", "Image XResolution": "72", "Image YResolution": "72", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "Adobe Photoshop CS3 Windows", "Image DateTime": "2008:07:24 10:31:06", "Image ExifOffset": "164", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail XResolution": "72", "Thumbnail YResolution": "72", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "302", "Thumbnail JPEGInterchangeFormatLength": "8388", "EXIF ColorSpace": "Uncalibrated", "EXIF ExifImageWidth": "2331", "EXIF ExifImageLength": "3190"}