page_title: Allan Fleming
section_title: Maclean's Magazine, MacLaren Advertising, Ontario Hydro
hierarchical_section_title: Allan Fleming / Chronology / Maclean's Magazine, MacLaren Advertising, Ontario Hydro
caption_attribution_description: English: Promotional photography for Canada: A Year of the Land, 1967 Français&#160;: Photographie promotionnelle pour le livre Canada, du temps qui passe, 1967
context_page_description: Allan Robb Fleming was a Canadian graphic designer best known for having created the Canadian National Railway logo, designing the best-selling 1967 Centennial book Canada: A Year of the Land/Canada, du temps qui passe, and for revolutionizing the look of scholarly publishing in Canada, particularly at University of Toronto Press.
  Born in Toronto, Ontario, he was vice president and director of creative services at the typographic firm Cooper and Beatty Ltd. when he designed the new CN logo in 1959. In 1962, he became art director for Maclean's magazine. From 1963 to 1968, he was director of creative services at MacLaren Advertising. From 1968 to 1976, he was the chief designer at the University of Toronto Press.
  He was a member of the Royal Canadian Academy of Arts and the Alliance Graphique Internationale, a Fellow of the Ontario College of Art, and the first Fellow of the Society of Graphic Designers of Canada.
context_section_description: 1962 was another busy year for Fleming. He designed a logo for the Montreal Trust Company; letterhead for Hawker Siddeley Canada; graphics and the logo for Toronto's Malton Airport (architect John B. Parkin); all signage, monumental lettering, and the foundation stone for Massey College at the University of Toronto (architect Ron Thom); annual reports and invitations; and much more. But in November 1962, he left C&B in order to become art director at Maclean's magazine. After a tumultuous nine months there, during which Fleming radically redesigned the look of the magazine, he was hired as executive art director at MacLaren Advertising Company Ltd. Its clients included General Electric, General Motors, Hockey Night in Canada, Imperial Oil, and Lever Brothers. That same year Fleming was commissioned to design a new logo for Ontario Hydro (launched 1965), as well as the crest, letterhead, and other related materials for the new Trent University in Peterborough, Ontario (architect Ron Thom). In April 1963, Allan and Nancy's third child, Susannah, was born.
  Fleming was promoted in 1965 to vice-president and associate general manager, creative department at MacLaren Advertising. Fleming was involved that year in Liberal Party campaign materials – an election the Liberals won. Although he has never received any credit for it, it's very likely that he had a hand in guiding the final design execution of the Canadian flag. Although it's attributed to others, it bears many of his typical design stylings and hallmarks and that he was hired by the federal government is indicated in his archives, according to his daughter. It has stood as one of the best national flag designs ever done.
  In 1966 Fleming became a MacLaren's director; by then he was responsible for the work of sixty-three staff in creative services. Among other accomplishments that year, seven of Fleming's projects were chosen for exhibition in Typomundus 20, the first international juried exhibition of typographic design, which was held in Toronto.
  Lorraine Monk of the National Film Board, Still Photography Division, commissioned Fleming to design the sumptuous NFB Centennial book, Canada: A Year of the Land/Canada, du temps qui passe, for which he was awarded the Centennial Medal of Canada and a gold medal for book design at Graphica '67'.
caption: Canada: A Year of the Land, 1967
exif: {"Image ImageWidth": "3434", "Image ImageLength": "2759", "Image BitsPerSample": "8", "Image Compression": "Uncompressed", "Image PhotometricInterpretation": "1", "Image Orientation": "Horizontal (normal)", "Image SamplesPerPixel": "1", "Image XResolution": "300", "Image YResolution": "300", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "Adobe Photoshop CS4 Macintosh", "Image DateTime": "2012:01:10 15:05:43", "Image ExifOffset": "236", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail XResolution": "72", "Thumbnail YResolution": "72", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "374", "Thumbnail JPEGInterchangeFormatLength": "5571", "EXIF ColorSpace": "Uncalibrated", "EXIF ExifImageWidth": "1000", "EXIF ExifImageLength": "770"}