page_title: Ian Callum
section_title: Jaguar
hierarchical_section_title: Ian Callum / Career / Jaguar
caption_attribution_description: Jaguar F-Type at Mondial De L'automobile Paris 2012 &#x7c; Paris Motor Show 2012
context_page_description: Ian Callum CBE FRSE is a British car designer who has worked for Ford, TWR, Aston Martin, and in 1999 became the Director of Design for Jaguar Cars, which then merged into Jaguar Land Rover in 2013, a position he held until mid 2019. His younger brother Moray Callum is Vice President, Design, Ford Motor Company.
context_section_description: In 1999, on the death of Geoff Lawson, Callum was appointed to succeed him at Jaguar, which was a Ford Motor Company subsidiary at the time (now a subsidiary of Tata Group). For a short stint, Callum directed design at both Jaguar and Aston Martin and was responsible for the majority of the DB9 and Vantage, both of which are attributed to Henrik Fisker.
  At Jaguar, since the Lawson designed 2001 X-Type and 2002 XJ were well advanced his influence was initially felt through a series of concepts, the 2001 R-Coupe and 2003 R-D6. The first production Jaguar to bear his influence was the 2004 facelift of the S-Type followed by the 2004 X-Type Estate, of which he oversaw the tailgate design.
  With the next generation of Jaguar models Callum took Jaguar away from the Lawson-era retroism, which produced the more traditional-looking X-Type, S-Type, and XJ, towards a new style. This began with the 2006 XK, which bears striking similarity to the Aston Martin DB9, which Callum describes as being a result of modern safety legislation. This new direction continued with the 2008 XF as previewed by the concept C-XF, which Callum describes as the 'next significant step forward' in Jaguar's design direction, and the 2010 XJ. He also oversaw the design for the 2010 C-X75 concept car, the 2012 refresh of the Jaguar XF and introduction of Sportbrake, the 2013 F-Type, the 2015 Jaguar XE, 2015 second generation Jaguar XF (the first Callum-led design to replace another Callum-led design), the 2016 Jaguar F-Pace, and the 2018 Jaguar I-Pace.
  According to Callum, ‘Jaguars should be perceived as cool cars and cool cars attract interesting, edgy people.’ The quality of Callum's work at Jaguar has been acknowledged by twice Le Mans 24 hours winner and fellow Dumfries native, Allan McNish.
  In early June 2019, Callum announced that he was stepping down to "pursue other design projects" but would continue with the company as a design consultant. "Designing Jaguar cars was a lifelong dream for me, and I’m delighted to remain involved as a consultant for the brand", he said in an interview.
  Callum was appointed Commander of the Order of the British Empire (CBE) in the 2019 Birthday Honours for services to the British car industry.
caption: Jaguar F-Type
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