page_title: Cultural impact of the Beatles
section_title: Image and caricatures
hierarchical_section_title: Cultural impact of the Beatles / Personality and fashion / Image and caricatures
caption_attribution_description: Photo of the Monkees from a full page trade ad for their single.
context_page_description: The English rock band the Beatles are commonly regarded as the foremost and most influential band in popular music history. With a line-up comprising John Lennon, Paul McCartney, George Harrison and Ringo Starr, they sparked the "Beatlemania" phenomenon in 1963, gained international superstardom in 1964, and remained active until their break-up in 1970. Over the latter half of the decade, they were often viewed as orchestrators of society's developments. Their recognition concerns their effect on the era's youth and counterculture, British identity, popular music's evolution into an art form, and their unprecedented following.
  Many cultural movements of the 1960s were assisted or inspired by the Beatles. In Britain, their rise to national prominence signalled the youth-driven changes in postwar society, with respect to social mobility, teenagers' commercial influence, and informality. They spearheaded the shift from American artists' global dominance of rock and roll to British acts and inspired many young people to pursue music careers. From 1964 to 1970, the group had the top-selling US single one out of every six weeks, and the top-selling US album one out of every three weeks.
context_section_description: The Beatles differed from previous musical acts in their presentation as a group in which each of the individual personalities was seen as indispensable to the whole, and each member attracted fanatical devotion. According to cultural commentator Steven D. Stark, their lack of a designated leader aligned with a more typically feminine approach to collaboration, an aspect that increased their resonance among the female audience and subsequently influenced men's self-perception and cultural views on masculinity. The intensity of the Beatles' appeal as live performers was such that they were often presented with people who were physically impaired, in the assumption that the band had healing powers. When the band assumed a mystical image in the late 1960s, fans increasingly identified them as the four elements, in which each member presented a complementary and essential contribution to the alchemical whole.
  In 1964, the Beatles starred in the film A Hard Day's Night as fictionalised versions of themselves, which created a lasting impression of their individual personas. Lennon became known as "the smart one", McCartney "the cute one", Harrison "the quiet one", and Starr "the lucky one". Starr's personality as the band's affable, self-deprecating drummer proved especially popular with fans and the press in the US. In 1964, as coverage of the Beatles matched that of the Johnson–Goldwater presidential race, Starr was the subject of bumper stickers proclaiming "Ringo for President", as well as several tribute songs.
  Their Hard Day's Night characterisations were adopted again for the children's cartoon series The Beatles, which was made by King Features and broadcast weekly on ABC in the US from September 1965 to April 1969. It was the first animated TV series to depict living people and featured the Beatles (voiced by actors) having adventures while touring the world. The series was highly successful, although its focus on the pre-1967 era ensured that audiences were presented with an increasingly outdated image of the band.
  Towards the end of 1966, by which point the Beatles' artistic maturity had left many younger listeners yearning for their innocent, "mop-top" image, the Monkees were assembled by a pair of Hollywood-based television executives as a four-piece band in the Beatles' mould. An immediate commercial success, the Monkees' self-titled television show evoked the Beatles' personalities from Dick Lester's feature films A Hard Day's Night and Help!, with the characters of the individual Monkees developed to reflect those of the Beatles. In Marwick's view, the Monkees' creation represented "the most remarkable sign of direct British influence" on American pop culture during the 1960s. At this time, the Beatles grew moustaches, a look that defied pop convention by implying maturation and artistry over youthfulness. Their appearance was the source of confusion for some of their young fans. A Daily Mail writer complained that after emerging as "heroes of a social revolution" in 1963 and "the boys whom everybody could identify with", the Beatles had become austere and exclusive.
  The producers of the 1967 Disney animated film The Jungle Book hoped to include the Beatles in a scene featuring four vultures with mop-top hairstyles singing "That's What Friends Are For". After the band declined to take part, the scene was voiced by actors adopting Liverpudlian accents and the song was given a barbershop quartet arrangement.
caption: In 1966, in response to the Beatles' maturation beyond their initial teenybopper appeal, the Monkees were created as a television and recording act in their image.
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