page_title: Chocolat Frey
section_title: Second half of the 20th century
hierarchical_section_title: Chocolat Frey / History / Second half of the 20th century
caption_attribution_description: English: Chocolat Frey headquarter in Buchs, Aargau, Switzerland Deutsch: Chocolat Frey Standort in Buchs, Aargau, Schweiz
context_page_description: Chocolat Frey AG, based in Buchs in the Swiss Canton of Aargau, manufactures chocolate and chewing gum. The products of the leading chocolate manufacturer on the Swiss chocolate market are sold both in Switzerland and abroad under the brand name of Frey as well as additional private labels. The company, founded in 1887, is a business enterprise of the M-Industry and has been a part of the Migros Group since 1950.
context_section_description: In 1963 the construction of the present headquarters began and the plant was relocated from Aarau to Buchs in the Canton of Aargau. At the same time the entire chocolate, confectionery and sweets manufacture, which Migros had operated until then, was centralised in one location. With this, the company mutated into a modern and successful industrial firm.
  Since 1974, as the only Swiss manufacturer it has also produced chewing gum, which today accounts for around 10% of Frey's total annual turnover.
  In the 1980s two-figure increases in turnover filled the business accounting ledgers.  In 1985 the company's turnover exceeded the CHF 200 million threshold for the first time and the firm soon took over leadership on the domestic chocolate market. These good preconditions facilitated investments. Various structural and quality-related changes were implemented and the issue of environmental protection gained in importance.
  In line with this the company has been procuring district heating from the nearby refuse incineration plant since 1984. Since then the company has managed virtually without heating oil. In addition, the plant was upgraded with a new SBB (Swiss Railways) rail connection. The 1980s were of great importance for international trade as well. For the first time since the Second World War foreign trade was re-established. The United Kingdom, the USA, Denmark, Austria and Japan, later also France and South East Asia, imported the chocolate of Chocolat Frey AG.  However, for the time being export remained a modest secondary business. During the 1990s, the international trade was expanded and professionalised. In 1997 the company launched its new project ‘Chocolat Frey goes international’, with the aim of export contributing to Chocolat Frey AG’s profitability in the long term. A key account management system was introduced for key customer liaison and support.
caption: Chocolat Frey Headquarters in Buchs.
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