page_title: Cinimod Studio
section_title: SNOG Pure Frozen Yogurt
hierarchical_section_title: Cinimod Studio / Notable projects / SNOG Pure Frozen Yogurt
caption_attribution_description: English: Interior view of the Snog Frozen Yogurt store, 32 Thurloe Place, South Kensington, London.
context_page_description: E is a London-based experiential agency involved in various architecture and lighting design projects. Projects undertaken typically involve a wide mix of media and technologies, and often involve interactive design.
context_section_description: Cinimod Studio is responsible for the architecture and lighting design for the British company, SNOG Pure Frozen Yogurt.  The first store in South Kensington integrates a digital sky feature element made up of over 3,000 LEDs behind a stretched plast ceiling. Displayed on the LED sky are digital clouds, "their colour and speed determined by the time of day."  The second store in Soho instead features a ceiling lighting installation consisting of 700 globes of individually colour-changing light.  The third location, again designed by Cinimod Studio, is a kiosk at the Westfield Shopping Centre in Shepherd's Bush, London.   A fourth location, by Cinimod Studio, has opened in Covent Garden, London. A fifth location opened in King's Road, Chelsea, in December 2010.  The studio has also been responsible for the international locations, including those in Brazil, Columbia, Dubai, Kuwait and Pakistan.
caption: Interior view of the first SNOG Pure Frozen Yogurt store in London
exif: {"Image Make": "NIKON CORPORATION", "Image Model": "NIKON D300", "Image Orientation": "Horizontal (normal)", "Image XResolution": "240", "Image YResolution": "240", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "ACD Systems Digital Imaging", "Image DateTime": "2008:06:24 22:31:44", "Image YCbCrPositioning": "Centered", "Image ExifOffset": "227", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail JPEGInterchangeFormat": "819", "Thumbnail JPEGInterchangeFormatLength": "6510", "EXIF ExposureTime": "1/200", "EXIF FNumber": "71/10", "EXIF ExposureProgram": "Program Normal", "EXIF ISOSpeedRatings": "800", "EXIF ExifVersion": "[]", "EXIF DateTimeOriginal": "2008:06:17 15:24:38", "EXIF DateTimeDigitized": "2008:06:17 15:24:38", "EXIF ShutterSpeedValue": "477741/62500", "EXIF ApertureValue": "2827819/500000", "EXIF ExposureBiasValue": "0", "EXIF MaxApertureValue": "18/5", "EXIF MeteringMode": "Pattern", "EXIF LightSource": "Unknown", "EXIF Flash": "Flash did not fire", "EXIF FocalLength": "18", "EXIF SubSecTime": "723", "EXIF SubSecTimeOriginal": "77", "EXIF SubSecTimeDigitized": "77", "EXIF ColorSpace": "", "EXIF ExifImageWidth": "797", "EXIF ExifImageLength": "1200", "EXIF SensingMethod": "One-chip color area", "EXIF FileSource": "Digital Camera", "EXIF SceneType": "Directly Photographed", "EXIF CVAPattern": "[2, 0, 2, 0, 0, 1, 1, 2]", "EXIF CustomRendered": "Normal", "EXIF ExposureMode": "Auto Exposure", "EXIF WhiteBalance": "Auto", "EXIF DigitalZoomRatio": "1", "EXIF FocalLengthIn35mmFilm": "27", "EXIF SceneCaptureType": "Standard", "EXIF GainControl": "Low gain up", "EXIF Contrast": "Normal", "EXIF Saturation": "Normal", "EXIF Sharpness": "Normal", "EXIF SubjectDistanceRange": "0"}