page_title: WFHM-FM
section_title: WCLV (95.5 FM)
hierarchical_section_title: WFHM-FM / History / WCLV (95.5 FM)
caption_attribution_description: English: Print ad for radio station WCLV/Cleveland
context_page_description: WFHM-FM – branded 95.5 The Fish – is a commercial Christian contemporary radio station licensed to Cleveland, Ohio. Owned by the Salem Media Group, the station serves Greater Cleveland and much of surrounding Northeast Ohio. The WFHM-FM studios are located in the Cleveland suburb of Independence, while the station transmitter resides in Warrensville Heights. Besides a standard analog transmission, WFHM-FM is available online.
context_section_description: Patrick and Conrad formed Radio Seaway, Inc., taking its name from the St. Lawrence Seaway, which had opened in 1959 and had made Cleveland an ocean port.  The new owners wanted to shed the "WDOG" image and wanted a new callsign that would reflect their orientation toward community service to the greater Cleveland area.  The initial choice was WCLE, as "CLE" was the International Air Transport Association airport code for Cleveland Hopkins International Airport.  Those call signs also had a previous history in the market, as they were used on a daytime-only station owned by United Broadcasting, a company organized by The Plain Dealer's parent company, Forest City Publishing, in the 1930s.  At the same time, United Broadcasting also owned WHK, which now broadcast on a full-time basis. Due to new regulations enacted that prohibited duopolies in a single market, WCLE was relocated to Akron, Ohio as station WHKK, which today broadcasts as WHLO.
  However, the WCLE calls had already been taken by a station in Cleveland, Tennessee, and the WCLD calls were in use by a station in Cleveland, Mississippi.  As a result, Patrick and Conrad opted for the call letters WCLV, and branded the station "WCLV 95/5" on November 1, 1962; the forward slash was always used in print instead of a point on the frequency number in station promotions and identification.
  The station immediately launched an impressive, for its day, line-up of classical music programming.  FM stereo broadcasts were begun on February 4, 1963, just three months after the debut.  Two hour-long evening programming blocks also were unveiled within months of each other: first, the Symphony at Seven sponsored by Cleveland Trust on October 5, 1964, and the Heinen's Concert Hall on February 1, 1965.  Concert Hall ended its run in 2003, while Symphony at Seven continues to this very day, its sponsorship carried over by Cleveland Trust's successors (Ameritrust, Society Bank and KeyBank).
  One of WCLV's booth announcers, Martin Perlich, debuted the Perlich Project in late 1966 – a mixture of classical music with the early selections of progressive rock along with Perlich's own personal comments and editorials on events of the day.  His show would gain renown as one of the earliest such shows on commercial radio, and as a model for the progressive rock medium itself.
  In 1965, the station began broadcasting concerts of the Cleveland Orchestra on Sunday afternoons at 4:00 p.m.  That time slot has remained virtually unchanged since. WCLV eventually started national distribution of the Orchestras' broadcasts to stations throughout the country, through its subsidiary syndication arm Seaway Productions. WCLV and Seaway also started to syndicate other programs, including Karl Haas' Adventures in Good Music (which ran from 1970 until 2007), and concert broadcasts of the Detroit Symphony, the Royal Amsterdam Concertgebouw Orchestra, the Rotterdam Philharmonic, and the San Francisco Symphony.
  Studios were moved from the original location in the Eastgate Shopping Center in Mayfield Heights to downtown Cleveland's Terminal Tower in 1968, to Warrensville Heights in 1986, and finally to the current location in the Idea Center at Playhouse Square in Downtown Cleveland (as of December 2010).
  The station did continue one traditional program from the old WDGO days.  On Saturday night, WCLV broke away from its usual classical music programming to present an eclectic program of folk and novelty music and comedy called WCLV Saturday Night; the program was rebroadcast on Wednesday afternoon under the title WCLV Saturday Night on Wednesday Afternoon.  The program also initiated some friendly feuding with rival classical music station WCRB in Boston.  Hosted by WCLV President and longtime Cleveland Orchestra commentator Robert Conrad, WCLV Saturday Night spawned an hourlong syndicated version in 1982 titled Weekend Radio; it is still heard on numerous NPR-affiliated stations elsewhere in the U.S.  By 1990, Conrad decided to retire the full three or so live hours on WCLV in favor of the hourlong version.  At 
caption: 1969 print ad for The Perlich Project
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