page_title: Swedish fashion
section_title: Swedish style
hierarchical_section_title: Swedish fashion / Swedish style
caption_attribution_description: Svenska: Visning på NK:s Franska, Nordiska Kompaniet mars 1943. En kvinnlig modell poserar iklädd kappa och hatt. Ämnesord: Kläder&#160;: Huvudbonad, Kläder&#160;: Ytterkläder, Kvinna, Mode.
context_page_description: Sweden is located in the very northern part of Europe between Norway and Finland, with edges touching the North Sea and the Baltic Sea. Northern Sweden has a cold climate with year-round snow, while the more southern parts have a more temperate climate. The country has an abundance of forests and mountains. It holds the largest population, as well as the largest area within the Scandinavian countries. Due to this, it has a strong influence over the rest of Norden. Sweden, in turn, serves as the fashion capital of Scandinavia. Sweden's capital, Stockholm, is the host of the country's biannual fashion week.
  As is the attitude surrounding most consumer products throughout Northern Europe, Swedish fashion embraces usefulness. Clothing is made to be practical and purposeful. This is largely due to the country's long history of harsh climatic conditions and its strong Lutheran background. Simplicity is also a common theme among the lines of Swedish fashion designers, meaning clothes tend to be more neutral toned with less intricate details. Clothes are not necessarily designed for the individual to stand out. There is a strong cultural influence that plays a role in this.
context_section_description: Its use of neutral colour palettes, straight lines, and moveable designs supposedly differs from the other fashion capitals of the world that often showcase impractical luxury items made to stand out. Sweden embraces a region-wide mindset of owning and creating products that are just as functional as they are aesthetically pleasing, and clothing is not exempt from that criterion.
caption: A Swedish fashion image from 1943. The long trench coat and hat provide protection from the outside climate, while still offering an aesthetic quality.
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