page_title: Private label
section_title: Examples
hierarchical_section_title: Private label / Examples
caption_attribution_description: English: Cropped from an image taken by me for Wikipedia
context_page_description: Private label products are those manufactured by one company for sale under another company's brand. Private-label goods are available in a wide range of industries from food to cosmetics. Private label brands managed solely by a retailer for sale in a specific chain of stores are called store brands.
  They are often positioned as lower-cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands. Such brands are generally less expensive than national brands, as the retailer can optimize the production to suit consumer demand and reduce advertising costs.
  Goods sold under a private label are subject to the same regulatory oversight as goods sold under a national brand. Consumer demand for such brands might be related to individual characteristics such as demographics and socioeconomic variables.
context_section_description: Richelieu Foods is a private-label company producing frozen pizza, salad dressing, marinades, and condiments for other companies, including Hy-Vee, Aldi, Save-A-Lot, Sam's Club, Hannaford Brothers Co., BJ's Wholesale Club (Earth's Pride brand) and Shaw's Supermarkets (Culinary Circle brand). McBride plc is a Europe-based provider of private-label household and personal care products.
  In 2007, there was a recall in the United States of more than 60 million cans of pet food sold under more than 100 brand names made by Menu Foods. The mass recall revealed that competing brands are often made by the same manufacturer. However, ingredients, designs and quality may differ substantially among the labels produced by the same manufacturer.
caption: Wal-Hist, store-brand antihistamine medication from Walgreens
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