page_title: Penthouse (magazine)
section_title: Auto racing
hierarchical_section_title: Penthouse (magazine) / Other ventures / Auto racing
caption_attribution_description: The Penthouse Rizla Racing Hesketh 308E-Cosworth of 1977, waiting in the pit garages at Silverstone during the Silverstone Classic race meeting, July 2007.
context_page_description: Penthouse is a men's magazine founded by Bob Guccione. It combines urban lifestyle articles and softcore pornographic pictorials that, in the 1990s, evolved into hardcore.
  Although Guccione was American, the magazine was founded in 1965 in the United Kingdom. Beginning in September 1969, it was sold in the United States as well. Penthouse has been owned by Penthouse Global Media Inc. since 2016. The complete assets of Penthouse Global Media were bought out by WGCZ Ltd. in June 2018 after winning a bankruptcy auction bid.
  The Penthouse logo is a stylized key which incorporates both the Mars and Venus symbols in its design. The magazine's centerfold models are known as Penthouse Pets and customarily wear a distinctive necklace inspired by this logo.
context_section_description: Penthouse sponsors the "1X" car of driver Randy Hannagan in the World of Outlaws sprint car series. The magazine previously sponsored cars in the Formula One circuit from the late 1970s to the early 1980s. Teams included Hesketh Racing and RAM Racing.
caption: A Hesketh 308E in 1977's Penthouse Rizla Racing livery
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