page_title: Bralessness
section_title: Free the Nipple campaign
hierarchical_section_title: Bralessness / Social issues / Free the Nipple campaign
caption_attribution_description: English: A Free the Nipple campaign participant at the World Naked Bike Ride in London.
context_page_description: In Western society, there is an increasing trend towards bralessness among a number of women, especially millennials, who have expressed opposition to and are giving up wearing bras. New York City career coach Judith Gerberg says going braless in the workplace is increasingly common among younger women. "Millennial women are much more self-confident than women used to be." Being seen in public while not wearing a bra is becoming more acceptable, encouraging more women to go without. In 2016, Allure magazine fashion director Rachael Wang wrote, "Going braless is as old as feminism but it seems to be bubbling to the surface more recently as a direct response to Third Wave moments like #freethenipple hashtag campaign, increased trans-visibility like Caitlyn Jenner's Vanity Fair cover ... and Lena Dunham’s show Girls." Going braless, which for many years was considered a political statement, has in recent years become fashionable.
  Women choose to go braless due to discomfort, health-related issues, their cost, and for social reasons, often having to do with self acceptance and political expression.
context_section_description: Women took part in the Free the Nipple campaign after a movie  of that name was made in 2015. They protested the  legal prohibitions and cultural taboos attached to exposing female breasts in places where it is legal for men to be topless. 
  The Free the Nipple campaign was sparked in part due to double standards and the censorship of women's bodies on social media. Its' advocates believe that women's nipples should be legally and culturally acceptable.
  In many Western countries, women used social media to show their support of the right to go topless or without a bra. In Iceland during Free the Nipple day in 2015, some female university students purposefully wore clothing that revealed they were not wearing a bra and a few others chose to go topless for the day. Teen Vogue reported that the Free the Nipple movement may have initially focused on being actually topless, but it has grown to include the idea of going braless under clothes. Women are seeking to free the nipple beneath the outer clothing they wear.
caption: A campaign participant at the World Naked Bike Ride in London, June 2015
exif: {"Image Make": "Canon", "Image Model": "Canon EOS 650D", "Image XResolution": "72", "Image YResolution": "72", "Image ResolutionUnit": "Pixels/Inch", "Image DateTime": "2015:06:13 21:27:45", "Image YCbCrPositioning": "Co-sited", "Image ExifOffset": "180", "GPS GPSVersionID": "[2, 3, 0, 0]", "Image GPSInfo": "8595", "Thumbnail ImageWidth": "112", "Thumbnail ImageLength": "152", "Thumbnail BitsPerSample": "[8, 8, 8]", "Thumbnail Compression": "Uncompressed", "Thumbnail PhotometricInterpretation": "2", "Thumbnail StripOffsets": "8797", "Thumbnail SamplesPerPixel": "3", "Thumbnail RowsPerStrip": "152", "Thumbnail StripByteCounts": "51072", "Thumbnail XResolution": "96", "Thumbnail YResolution": "96", "Thumbnail PlanarConfiguration": "1", "Thumbnail ResolutionUnit": "Pixels/Inch", "EXIF ExposureTime": "1/500", "EXIF FNumber": "4", "EXIF ExposureProgram": "Manual", "EXIF ISOSpeedRatings": "400", "EXIF ExifVersion": "0230", "EXIF DateTimeOriginal": "2015:06:13 14:49:57", "EXIF DateTimeDigitized": "2015:06:13 14:49:57", "EXIF ComponentsConfiguration": "YCbCr", "EXIF ShutterSpeedValue": "9", "EXIF ApertureValue": "4", "EXIF ExposureBiasValue": "0", "EXIF MeteringMode": "Pattern", "EXIF Flash": "Flash did not fire, compulsory flash mode", "EXIF FocalLength": "82", "EXIF SubSecTime": "33", "EXIF SubSecTimeOriginal": "33", "EXIF SubSecTimeDigitized": "33", "EXIF FlashPixVersion": "0100", "EXIF ColorSpace": "sRGB", "EXIF ExifImageWidth": "3456", "EXIF ExifImageLength": "4413", "Interoperability InteroperabilityIndex": "\u0001\u0001\u0001\u0001", "Interoperability InteroperabilityVersion": "[3, 0, 0, 0]", "EXIF InteroperabilityOffset": "8560", "EXIF FocalPlaneXResolution": "1152000/199", "EXIF FocalPlaneYResolution": "864000/149", "EXIF FocalPlaneResolutionUnit": "2", "EXIF CustomRendered": "Normal", "EXIF ExposureMode": "Manual Exposure", "EXIF WhiteBalance": "Auto", "EXIF SceneCaptureType": "Standard"}