page_title: 2010s in fashion
section_title: 1970s revival
hierarchical_section_title: 2010s in fashion / Women's clothing / Late 2010s (2017–19) / 1970s revival
caption_attribution_description: English: Fashion in 2018, Galeria Sfera
context_page_description: The 2010s was defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, unisex early 1990s style elements influenced by grunge and skater fashions. The later years of the decade witnessed the growing importance in the western world of social media influencers paid to promote fast fashion brands on Pinterest and Instagram.
  Popular global fashion brands of the decade included Abercrombie and Fitch, Adidas, Balenciaga, Ben Sherman, Burberry, Christian Dior, Coach, DSquared2, Dorothy Perkins, Fashion Nova, Forever 21, H&M, Hollister, Hugo Boss, Lacoste, Louis Vuitton, Marks and Spencer, Michael Kors, Monsoon Accessorize, Nike, Nine West, Off-White, River Island, Supreme, Topman, Topshop, Uniqlo, Under Armour, and Vans.
context_section_description: From 2017 to 2020, the brightly colored beige, red, green, brown and orange 1970s revival fashions began to replace the grey and monochromatic 1990s inspired streetwear in Britain, India, North America and France. Particularly popular were the sheepskin coats, moon boots, flared double breasted trouser suits in black, purple, pink, cream, grey, and navy blue tartan, baggy floral maxi dresses, blue gingham dresses, applique cropped wide leg jeans, denim jackets with embroidered red roses, multicolored tie dye skirts, baby blue and China print dresses worn with black tights, pale denim shirt dresses worn unbuttoned over blouses and light wash jeans, white sneakers, leopardskin coats, Marks and Spencer gold dresses with bows, distressed jeans, peacoats, brown granny boots, neon green, tangerine, or pale dusky pink midi-dresses, white peplum dresses reminiscent of those worn by Princess Leia, leather jackets in red, purple, green, blue, tan or black, slightly flared jeans, white and blue floral print shirt dresses, loosely woven plaid blouses, pleats, ruffles, stripes, mismatched earrings popularised by Kate Moss, mandarin collar tops, purple dresses with puffball sleeves, leather or PVC miniskirts, translucent yellow or orange cold shoulder blouses, oversized paisley, suede or black vinyl handbags, embroidered long sleeve T shirts, throws, Cowichan sweaters, fringed shift dresses, wraps, gold brocade blazers, ponchos, fur lined parkas, silver sequined cocktail dresses, denim skirts, geometric print blouses, floral Brigitte Bardot minidresses and blouses with flouncy sleeves, kimono jackets made from the same brightly colored silk as aloha shirts, leather safari blazers, jumper dresses, slim fitting capri pants, babydoll dresses, knee boots, flat ankle boots with tights, or crew or knee socks slouched down over tights, leggings, jeggings, or skinny jeans. Also seen are snakeskin or sequinned pants, cold shoulder tops, peasant blouses, oversized hoop earrings, velvet blazers and dresses in pink, cobalt blue, red, navy, gold, and forest green, fur vests, Jeremy Corbyn caps, camel wool coats, hot pants, tunics, army green parkas, rainbow striped sweaters, sunflower print maxi dresses, PVC jackets, black velvet Nehru jackets with gold braid, ghillies, Grecian sandals, red, white, salmon, lavender or orange crocheted jumpers, and Swedish Fjällräven Kånken rucksacks in colors such as mustard, navy, forest green, and dusty pink. Although shirt collars remained relatively small, by 2019 these began to be replaced in the UK by overized Revere collars reminiscent of disco fashion. The pantywaist tops previously fashionable as sportswear in the late 1970s and early 1980s, started to commonly replace T shirts in the UK, US and South Africa, especially among pop stars and models like Candice Swanepoel, Emily Ratajkowski, Nicki Minaj, and Beyoncé, whose one-off bodysuits were modified from vintage Adidas and Chicago Bulls jerseys. By way of Alessandro Michele of Gucci's creative direction, flat mule shoes, clear shoes, sandals and orange, brown or pink mule heels reminiscent of those worn by Barbie dolls started making a resurgence in Italy and Americas from early 2017 onwards, sometimes featuring tiger embroidery, florals, beadwork, or furry lining.
  Another emerging trend of 2018-19, popularized by Calvin Klein, Coach, Alexander McQueen and Tommy Hilfiger, took inspiration from 1970s blue collar Americana, especially the clothing worn by biker chicks, cowgirls, hard rock fans, and small town inhabitants of the "American heartland". Faded red, pale blue, black, and off white were particularly desirable colors. Common items in Britain and America included pale denim jeans, skirts and jackets, black or white clutch bags, Western shirts, jackets dresses, and even sneakers with Old West inspired floral embroidery, capri pants, suede fringed bags, Khloe Kardashian's Good American brand jeans, black or dark blue denim miniskirts, dungarees, shortalls, oversized silver belt buckles, 90s inspired scrunchies worn in the hair or as a wristband, bik
caption: Women's 1970s inspired outfit from 2018
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