page_title: Katy Perry: Part of Me
section_title: Background and promotion
hierarchical_section_title: Katy Perry: Part of Me / Background and promotion
caption_attribution_description: English: Katy Perry: Part Of Me Australian Premiere in June 2012.
context_page_description: Katy Perry: Part of Me is a 2012 American 3D autobiographical documentary concert film about Katy Perry. It was directed by Dan Cutforth and Jane Lipsitz and released in the United States, Canada, the UK and Ireland on July 5, 2012.
context_section_description: On March 7, 2012, Katy Perry announced via Twitter that she and Paramount Pictures would release a part-biopic, part-concert film entitled Katy Perry: Part of Me in mid-2012. She told MTV News that the film was the closing to the Teenage Dream era, and explained what to expect, stating, "It's closing the chapter on Teenage Dream, but it's giving you such an inside perspective..... This film, you're going to see it from my best friend/buddy perspective, you're going to see exactly what I mean and feel and think about everything."
  One golden ticket to the movie premiere was placed in a random physical copy of Teenage Dream: The Complete Confection. The first trailer of the film was aired during the 2012 Kids' Choice Awards. On March 31, 2012, Katy announced via Twitter that the film would be released during the weekend of July 4. A trailer of the film was released on April 2, 2012 on iTunes Stores worldwide. Perry teamed up with Pepsi to promote the film. The partnership included co-branded television and radio spots, digital advertising and retail displays. All elements of the campaign featured Pepsi's new global tag line, "Live for Now". The campaign offered consumers the chance to win trips to attend the world premiere of the film in Los Angeles, which included a live performance by Perry. Perry held and attended premieres in Sydney, Australia and London, England, where she walked the "Pink Carpet". On July 30, 2012, there was a premiere in Rio de Janeiro, Brazil with the presence of Perry.
  Special 3D glasses were designed and distributed in theaters. The glasses featured a red and white "candy stripe" motif common to Perry's visual style and also featured the film's official Twitter hashtag.
caption: Perry at the premiere of Part of Me in Australia.
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