page_title: Joe Vera
section_title: Early years
hierarchical_section_title: Joe Vera / Early years
caption_attribution_description: Español: Emblema del municipio de Benito Juárez, Quintana Roo, México. English: Coat of arms of the municipality of Benito Juárez, Quintana Roo, México.
context_page_description: Joe Vera is a Mexican-American graphic designer, creator of some of the most recognized logos of the early 1970s in Mexico, such as the Emblem of Cancun in 1974 and the poster for the Avandaro Festival of 1971.
context_section_description: The son of artists, he was born as José Guadalupe Vera Gomez. His first introduction to the arts came by playing the lead role in "Las Posadas" Mexican Christmas play] at Padua Hills theater,Claremont California. As college student he decided to enter the prestigious Art Center College of Design.
caption: The emblem of Cancún
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