page_title: Mass media
section_title: Purposes
hierarchical_section_title: Mass media / Purposes
caption_attribution_description: English: A panel in the Newseum in Washington, DC shows the September 12 headlines in the U.S. and around the world.
context_page_description: Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets.
  Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR Codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmit information via such media as AR advertising; billboards; blimps; flying billboards; placards or kiosks placed inside and outside buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting.
context_section_description: Mass media encompasses much more than just news, although it is sometimes misunderstood in this way. It can be used for various purposes:
  Advocacy, both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication.
  Entertainment, traditionally through performances of acting, music, and TV shows along with light reading; since the late 20th century also through video and computer games.
  Public service announcements and emergency alerts (that can be used as political device to communicate propaganda to the public).
caption: A panel in the Newseum in Washington, D.C., shows the 12 September headlines in America and around the world.
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