page_title: Rhythm and blues
section_title: 1960s–1970s
hierarchical_section_title: Rhythm and blues / History / 1960s–1970s
caption_attribution_description: Photo of singer Sam Cooke.
context_page_description: Rhythm and blues, abbreviated as R&B, is a genre of popular music that originated in African American communities in the 1940s. The term was originally used by record companies to describe recordings marketed predominantly to urban African Americans, at a time when "urbane, rocking, jazz based music with a heavy, insistent beat" was becoming more popular.
  In the commercial rhythm and blues music typical of the 1950s through the 1970s, the bands usually consisted of piano, one or two guitars, bass, drums, one or more saxophones, and sometimes background vocalists. R&B lyrical themes often encapsulate the African-American experience of pain and the quest for freedom and joy, as well as triumphs and failures in terms of relationships, economics, and aspirations.
  The term "rhythm and blues" has undergone a number of shifts in meaning. In the early 1950s, it was frequently applied to blues records. Starting in the mid-1950s, after this style of music contributed to the development of rock and roll, the term "R&B" became used to refer to music styles that developed from and incorporated electric blues, as well as gospel and soul music.
context_section_description: Sam Cooke's number five hit "Chain Gang" is indicative of R&B in 1960, as is pop rocker Chubby Checker's number five hit "The Twist". By the early 1960s, the music industry category previously known as rhythm and blues was being called soul music, and similar music by white artists was labeled blue eyed soul. Motown Records had its first million-selling single in 1960 with the Miracles' "Shop Around", and in 1961, Stax Records had its first hit with Carla Thomas' "Gee Whiz (Look at His Eyes)". Stax's next major hit, The Mar-Keys' instrumental "Last Night" (also released in 1961) introduced the rawer Memphis soul sound for which Stax became known. In Jamaica, R&B influenced the development of ska. In 1969 black culture and rhythm and blues reached another great achievement when the Grammys first added the Rhythm and Blues category, giving academic recognition to the category.
  By the 1970s, the term "rhythm and blues" was being used as a blanket term for soul, funk, and disco. Around the same time, mods band influenced by R&B The Who played Motown hit "Heat Wave". In the 70s, Philadelphia International (featuring The O'Jays, Harold Melvin & the Blue Notes, Jerry Bell, Archie Bell & The Drells and Billy Paul) and Hi Records (featuring Al Green, O. V. Wright and Ann Peebles) got R&B hits.
caption: Sam Cooke
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