page_title: Landor Associates
section_title: 1960s-1980s
hierarchical_section_title: Landor Associates / History / 1960s-1980s
caption_attribution_description: English: Walter Landor, founder of Landor Associates, at work on deck the Klamath offices (probably in the 1960s).
context_page_description: Landor is a brand consulting firm founded in 1941 by Walter Landor, who pioneered some research, design, and consulting methods that the branding industry still uses.
  Headquartered in San Francisco, the company maintains 26 offices in 20 countries, including China, France, Germany, India, the United Kingdom, Mexico, Singapore, Australia, Japan, South Africa, and the United States. Landor is a member of the Young & Rubicam Group network within WPP plc, the world's largest advertising company by revenues.
  Landor's work includes brand research and valuation, brand strategy and architecture, brand purpose and green design, corporate identity and packaging design, innovation, naming and writing, branded experience, brand equity management, employee engagement, and digital branding.
context_section_description: From the 1960s to the 1980s, Landor established its headquarters on board the renovated ferryboat Klamath, moored in San Francisco Bay. This unusual arrangement was intended to foster creativity among the firm's employees. Mixing business with pleasure, the Klamath also hosted business symposia, cultural events and parties that included dignitaries, artists, business tycoons and celebrities. Although Landor's business eventually outgrew the ferryboat and moved to larger offices on land, the Klamath has remained its corporate symbol.
caption: Walter Landor working on the deck of the Klamath docked in San Francisco Bay (1960s)
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