page_title: Showroom
section_title: Marketing location
hierarchical_section_title: Showroom / Marketing location
caption_attribution_description: Italiano: Negozio Kartell in Via Turati a Milano
context_page_description: A showroom is a large space used to display products or show entertainment.
context_section_description: A showroom is a large space used to display products for sale, such as automobiles, furniture, appliances, carpet or apparel. It is a retail store of a company in which products are on sale in a space created by their brand or company. A showroom can also be a space for wholesale buyers to view fashion merchandise for sale in their retail stores.
  Among the various forms of showroom, one has been increasing significantly. The guide shop model is a strategy that many brands found to be present in both online and physical stores. A guide shop is a kind of showroom where the client can try and feel the products and purchase them to have it delivered on his/her home. Fashion stores are adopting the showrooms such guide shops for immersive brand experience and the vantage of no inventory in the stores. Also, their clients feel more confident before buying the product, decreasing the return rates.
  The world's most famous locations for a showroom, generally in the form of a cluster, are the Champs Elysees in Paris and Merchandise Mart in Chicago.
  One of the world's largest showrooms is the 35,000 square metres (380,000 sq ft) BMW showroom in Abu Dhabi. The biggest collection of showrooms is a 216,000-square-metre (2,330,000 sq ft) car showroom in Istanbul called Autopia Europia.
caption: Kartell showroom in Via Turati, Milan, Italy
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