page_title: Roda (megamarkets)
section_title: History
hierarchical_section_title: Roda (megamarkets) / History
caption_attribution_description: English: Roda Center in New BelgradeSrpskohrvatski / српскохрватски: Roda Centar na Novom Beogradu
context_page_description: Roda is a chain of retail stores that began operating in 1994 by opening its first location in Kula. It is a part of Mercator-S. As of 2018, there are 30 Roda markets and 6 megamarkets in 24 cities across Serbia.
context_section_description: In October 2006, Mercator Group from Slovenia bought 76% of shares of the M-Rodić company for 116 million euros and became the largest shareholder of Roda Megamarkets. The complete take-over was finished in 2009, when Roda became a part of Mercator-S, today owned by Agrokor Group.
caption: Roda Center in New Belgrade.
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