page_title: Social media in the fashion industry
section_title: Supreme
hierarchical_section_title: Social media in the fashion industry / Advertising / Supreme
caption_attribution_description: English: The logo of the clothing store "Supreme"
context_page_description: Social media use in the fashion industry has enabled average consumers and regular people to have much more interaction with fashion designers and high-end clothing, shoes and accessory firms. Unlike traditional advertising platforms, such as billboard ads, magazine ads and television commercials, which the fashion company and their advertising agency had complete control over, when fashion companies do a social media marketing campaign in the 2010s, average consumers and regular people can post online comments immediately below the fashion company's social media advertisement. This accessibility is due to the increased usage of social media since 2009. Social media is a real time platform that reaches across the globe; this has had a great impact on how consumers interact with the fashion industry. Social media has brought about new channels of advertising for fashion houses to reach their target markets.
  These new channels include, but are not limited to: Facebook, Twitter, YouTube, Instagram, Pinterest, and. Since the global financial crisis in 2008, global consumption of luxury fashion goods diminished.
context_section_description: Supreme is an American brand established in New York City in the year of 1994 that makes apparel and skating items. At the time, Supreme's creator, James Jebbia, wanted "his clothing to reach the skateboarding community. He built a store where the clothing was on the exterior of the shop so that skaters could skate into the shop. Skaters around the city raved about the comfort they felt in the store, and word continued to spread." This start helped propel the exclusivity and interest in their items. They have limited releases at certain times so many of the purchasers are waiting for the new articles of clothing. Supreme has worked with many influencers and young adults to promote their brand and items with a distinct obsessive culture. For instance, Kid Cudi, Chris Brown, Kanye West, are all photographed in Supreme clothes with the big red logo that distinguishes it from other brands.
caption: Supreme logo
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