page_title: Food model
section_title: Use by Japanese restaurants
hierarchical_section_title: Food model / Use by Japanese restaurants
caption_attribution_description: English: Plastic food samples displayed in a restaurant window 日本語: 店頭に並ぶ食品サンプル。ビニールやプラスチックから作られる
context_page_description: Food models, also known as fake foods or food samples are a model or replica of a food item made from plastic, wax, resin or similar material. These models are commonly used in restaurant street displays in Japan and Korea to represent the dishes available inside.
context_section_description: In Japan, (shokuhin sampuru (食品サンプル), taken from the English "sample") are widespread. During the early Shōwa period, in the late 1920s, Japanese artisans and candle makers developed food models that made it easy for patrons to order without the use of menus, which were not common in Japan at that time. Paraffin was used to create these until the mid-1980s, but because its colors faded when exposed to heat or sunlight, manufacturers later switched to polyvinyl chloride, which is "nearly eternal".
  The plastic models are mostly handmade from polyvinyl chloride and sculpted to look like the actual dishes. The models can be custom-tailored to individual restaurants and even common items such as ramen can be modified to match each establishment's food. During the molding process, the imitation ingredients are often chopped up and combined in a manner similar to actual cooking.
  Many restaurants in Japan use replicas to display their popular dishes in their windows and attract customers. The plastic food manufacturers fiercely guard their trade secrets as business is lucrative; the plastic food industry in Japan, by conservative estimates, has revenues of billions of yen per year. A single restaurant may order a complete menu of plastic items costing over a million yen. The plastic replicas are much more expensive than the food they imitate, but can last indefinitely. For this reason, many companies that manufacture fake food have stagnant or declining profits. In recent years, Japanese plastic food manufacturers have been targeting markets overseas, including China and South Korea.
  The craftsmanship has been raised to an art form. Japanese plastic food models by the Maizuru Company were exhibited at London's Victoria and Albert Museum in 1980. Regular competitions are held in making fake food dishes out of plastic and other materials.
caption: Model food dishes in a restaurant in Japan
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