page_title: O Estado de S. Paulo
section_title: History
hierarchical_section_title: O Estado de S. Paulo / History
caption_attribution_description: Bernard Gregoire riding a horse and playing a cornet, current symbol of the Brazilian newspaper O Estado de São Paulo.
context_page_description: O Estado de S. Paulo, also known as Estadão, is a daily newspaper published in São Paulo, Brazil. It is the fourth largest newspaper in Brazil.
  It has the second largest circulation in the city of São Paulo, behind only Folha de S. Paulo. The journal was founded on 4 January 1875, and was first called A Província de São Paulo.
  An active supporter of the military dictatorship in Brazil which lasted from 1964 to 1985, O Estado de S. Paulo is described by observers as having a right-wing, conservative editorial stance.
context_section_description: The term Província ("Province") was preserved until January 1890, one month after the fall of the monarchy and the subsequent republican regime in Brazil. Although the newspaper supported the change, it showed that it was completely independent, refusing to serve the interests of the ascendant Republican Party of São Paulo.
  When the then editor in chief Francisco Rangel Pestana left to work in a project of the Constitution, in Petrópolis, the young editor Julio de Mesquita effectively took control of Estado and initiated a series of innovations. One of the innovations was the engagement of the agency Havas, which back then the largest in the world.
  The Estadão pioneered the newspaper selling system in 1875, where it was sold on the streets, instead of by the subscription-only system adopted by all other newspapers in Brazil before that time. As first, this new way of selling resulted in jokes and mockery, but ultimately all rivals adopted the same system. Today, newspapers in Brazil are sold in small street newspapers/magazines shops, and by single sellers located in the main avenues of the biggest cities. Back in the 19th century, the Estadão was sold by only one man, a French immigrant, who carried his newspapers in a bag, while riding a horse, and announcing himself with a cornet.
caption: Current symbol of the newspaper.
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