page_title: Historic Third Ward, Milwaukee
section_title: Historic District
hierarchical_section_title: Historic Third Ward, Milwaukee / Historic District
caption_attribution_description: English: The Baumbach Building, on the National Register of Historic Places. Third Ward, Milwaukee, Wisconsin.
context_page_description: The Historic Third Ward is a historic warehouse district located in downtown Milwaukee, Wisconsin. This Milwaukee neighborhood is listed on the National Register of Historic Places. Today, the Third Ward is home to over 450 businesses and maintains a strong position within the retail and professional service community in Milwaukee as a showcase of a mixed-use district. The neighborhood's renaissance is anchored by many specialty shops, restaurants, art galleries and theatre groups, creative businesses and condos. It is home to the Milwaukee Institute of Art and Design, and the Broadway Theatre Center. The Ward is adjacent to the Henry Maier Festival Park, home to Summerfest. The district is bounded by the Milwaukee River to the west and south, E. St. Paul Ave to the north, and N. Jackson St. to the east.
context_section_description: In 1984 a cluster of the Third's historic warehouses and industrial buildings built from 1892 to 1928 was designated a NRHP historic district.  It is bounded by the Milwaukee River, I-94, and some modern warehouses and parking lots to the east. Here are some contributing structures:
  The Wirth, Hammel & Co. Sales stable at 167 N. Broadway is a 2-story cream brick horse stable designed by Henry C. Koch and built in 1892 on the site of the same company's previous stable, which had burned in the fire. The stable sold draft, saddle and carriage horses, and sold horses to logging operations in the fall - claiming to be the largest sales stables in the U.S. The basement and first floor could handle 150 horses at a time and the second floor provided sleeping quarters for men and storage. By the 1920s the business was called M.D. Newald's Sons & Co. and was transitioning to auto sales and service.
  The Milwaukee Fire Department Engine Company #10 at 176 N. Broadway is a 3-story red brick structure with a cast iron cornice, designed by Sebastian Brand in Queen Anne style and built in 1893 to replace the earlier fire station, which was destroyed by the fire of 1892.
  The National Distilling Co. at 221 E. Buffalo Ave. is a 4-story office building designed by Crane & Barkhausen in Romanesque Revival style and built in 1893. This building was probably offices, showrooms and storage for the firm which had a distillery in the Menomonee Valley. During Prohibition the name changed to Red Star Yeast and the company produced industrial alcohol, vinegar and yeast. M.A. Lichter Co. bought the building in 1963, for offices, and assembling and showing drapes.
  Wellauer & Hoffman Co. at 232 N. Broadway is a 6-story structure designed by Henry C. Koch & Co. in Romanesque Revival style and built in 1893-94.  Wellauer & Hoffman were wholesale grocers, coffee roasters, and specialty jobbers. By 1908 David Adler & Sons Co. was manufacturing men's clothes in the building. By 1932 the first two floors housed a furniture showroom and the third housed Columbia Knitting Company's manufacturing.
  The Ludington Estate Commission Houses at 301-315 N Broadway is a 3-story brick structure designed by Henry C. Koch & Co. and built 1894 to 1895. On a Friday morning in 1910, 145 wagons were counted in front of the block at one time. Served as a center of wholesale groceries, fruit and flower distribution into the 1980s, at least.
  Roundy, Peckham & Dexter Co. at 241 N. Broadway is a 6-story warehouse designed by Howland Russell and built in 1895, with walls of painted red brick with terra cotta trim. The firm started in 1872 as a wholesale grocer. The firm's store on Broadway and Buffalo was destroyed in the fire of 1892, and was replaced by this building. Here the firm imported and jobbed staples and fancy groceries, packed grains and cereals, repacked herring, and roasted coffee and peanuts. In 1952 the firm renamed itself Roundy's Inc.
  The Baumbach Building at 302 N. Broadway is a 5-story Chicago Commercial-style factory designed by Eugene R. Liebert and built in 1899. It originally housed Cohen Bros., which manufactured and sold clothes for lumberjacks and miners. By 1916 the Phoenix Knitting Co. used it, by 1946 Midwest Lamp & Novelty Co.
  The American Candy Co. at 191 N Broadway is a 7-story building designed by Charles Crane with red brick walls trimmed in terra cotta and stone and built in 1902 and expanded in 1906. The candy company was the original occupant, making cream almonds and assorted mixed candy, but known for its "Rex" fine chocolates. Milwaukee Mirror and Art Glass Works shared the building from 1908 to 1918. Boston Store used it as a warehouse starting in 1941, and Pro-Pac starting in 1945, for processing war materials. From 1950 to the 2000s Rauschenberger Co. made twine, cord, and hair goods here.
  The Pabst Brewing Co. Saloon and Boarding House at 124 N Water St. is a 2-story brick structure designed by Charles F. Peters.
  The E.R. Godfrey & Sons Co. at 402 N. Broadway is an 8-story building built in 1911, with brown brick trimmed in glazed yellow
caption: Baumbach Building, built 1899
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