page_title: Architectural propaganda
section_title: Corporate
hierarchical_section_title: Architectural propaganda / Corporate
caption_attribution_description: Chrysler Building Image touched up by w:User:Overand - Original description below.
context_page_description: Architectural propaganda is the use of architecture, intentionally or unintentionally, to communicate an attitude or idea in a persuasive manner, often for an explicitly propagandistic purpose. The use of architecture for propaganda purposes in order to influence attitudes, opinions, and feelings of the target audience can be found in many cultures across history. Since architecture itself is an expression of culture, the propaganda element of architecture can organically flow from the structure by nature of its being.
  The fact that something may be used for propaganda is not a values statement about the thing itself. It is a simple truism that people are influenced by things around them and therefore, when those things around include architecture, people will be influenced by it as a part of an environment. This inherent quality of architecture then can be used by those with the desire to do so. This use is what transforms the architecture from a simple influence into a piece of propaganda.
context_section_description: As part of a corporation's overall marketing and branding campaign, when it comes to constructing a central office or corporate headquarters, architectural marketing or propaganda can be employed. A company's headquarters can be the ultimate expression or symbol of that company. A building can make a statement to potential customers, clients, employees, or rivals. The architecture utilized in a corporate building can indicate general philosophies held by the corporation or principles it wishes to espouse. In some cases, corporate architecture can be used to show the success of a given corporation versus its rivals.
  Famous examples of corporate architecture can be found in cities around the world. In some cities, skyscrapers serve as unforgettable propaganda for the corporations for which they are named. In other places, corporate sponsorship of sports arenas, performing arts venues, and the sprawling headquarters of the corporations themselves serve as propaganda for their owners. A fine example of corporate architecture and propaganda can be found in the Chrysler Building in New York City. Built from 1928-1930, the Chrysler building gave the Chrysler Corporation a giant piece of advertising and propaganda. Not only could Chrysler lay claim to the tallest building in the world at the time of its completion, but the stainless steel spire of the building was styled after the grilles of then current Chrysler road cars. This huge building served as a massive statement of the success and power of the Chrysler Corporation while at the same time advertising its products to the world through the very architecture of the building.
caption: The Chrysler Building in New York serves as coroprate propaganda for Chrysler Group LLC.
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