page_title: Villy Custom
section_title: Innovation
hierarchical_section_title: Villy Custom / Innovation
caption_attribution_description: English: This is a custom luxury fashion bicycle by Villy Custom from www.villycustoms.com
context_page_description: Villy Custom is an American lifestyle brand specializing in luxury custom fashion designed cruiser bicycles for adults. Based in Dallas, the company was founded and is privately owned by entrepreneur Fleetwood Hicks, a former menswear fashion designer and health enthusiast, and it was chosen by Entrepreneur Magazine as one of the 100 Most Brilliant Business Ideas of 2010. The company also
  aired in season 3 of ABC's show Shark Tank according to WFAA
context_section_description: Villy Custom is a “fashion” brand of cruiser bike. Villy Custom uses an e-commerce platform with a 3D Flash-based user interface, allowing customers to change, add and remove features and colors.
  In June 2010, Entrepreneur magazine awarded Villy Custom with one of the 100 Most Brilliant Business Ideas of the year.
caption: One of Villy's Elite Edition bicycles
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