page_title: The Devil Wears Prada (film)
section_title: Commercial
hierarchical_section_title: The Devil Wears Prada (film) / Reception / Commercial
caption_attribution_description: Anna Wintour at New York's Fall Fashion Week, 2005
context_page_description: The Devil Wears Prada is a 2006 American comedy-drama film directed by David Frankel and produced by Wendy Finerman. The screenplay, written by Aline Brosh McKenna, is based on Lauren Weisberger's 2003 novel of the same name. The film adaptation stars Meryl Streep as Miranda Priestly, a powerful fashion magazine editor, and Anne Hathaway as Andrea "Andy" Sachs, a college graduate who goes to New York City and lands a job as Priestly's co-assistant. Emily Blunt and Stanley Tucci co-star as co-assistant Emily Charlton and art director Nigel Kipling, respectively. Adrian Grenier, Simon Baker, and Tracie Thoms play key supporting roles.
  In 2003, 20th Century Fox bought the rights to a film adaptation of Weisberger's novel before it was completed for publication. However, the project was not greenlit until Streep was cast in the lead role. Principal photography ran for 57 days, primarily taking place in New York from October 2005 to December later that year. Additional filming also occurred in Paris.
  After premiering at the LA Film Festival on June 22, 2006, the film was theatrically released in the United States on June 30.
context_section_description: On its June 30 opening weekend, right before the Independence Day holiday, the film was on 2,847 screens. Through that Sunday, July 2, it grossed $27 million, second only to the much bigger-budget Superman Returns, breaking The Patriot's six-year-old record for the largest take by a movie released that holiday weekend that did not win the weekend; a record that stood until Ice Age: Dawn of the Dinosaurs broke it in 2009.
  During its first week it added $13 million. This success led Fox to add 35 more screens the next weekend, the widest domestic distribution the film enjoyed. Although it was never any week's top-grossing film, it remained in the top 10 through July. Its theatrical run continued through December 10, shortly before the DVD release.
  "The core marketing was definitely to women," Gabler recalls, "but the men didn't resist going to the movie." She felt that male viewers responded favorably to the movie because they sought a glimpse inside fashion, and because Miranda "was enjoyable to watch." The release date helped generate word of mouth when people who had seen it discussed it at holiday gatherings. "They were talking about it, like a summer reading book," said Gabler.
  It had a very successful run in theaters, making nearly $125 million in the United States and Canada and over $325 million worldwide, a career high for all three top-billed actresses at that time. Streep would surpass it two years later with Mamma Mia while Hathaway exceeded it with 2010's Alice in Wonderland. Blunt would not be in a higher-grossing film until the 2014 movie adaptation of the Broadway musical Into the Woods (also starring Streep).
   It was also Tucci's highest-grossing film until Captain America: The First Avenger in 2011.
caption: Anna Wintour, on whom Miranda is supposedly based, was at first skeptical of the film but later came to appreciate it.
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