page_title: 1900 United States presidential election
section_title: Campaign
hierarchical_section_title: 1900 United States presidential election / General election / Campaign
caption_attribution_description: Puck cover
context_page_description: The 1900 United States presidential election was the 29th quadrennial presidential election, held on Tuesday, November 6, 1900. In a re-match of the 1896 race, Republican President William McKinley defeated his Democratic challenger, William Jennings Bryan. McKinley's victory made him the first president to win consecutive re-election since Ulysses S. Grant had accomplished the same feat in 1872.
  McKinley and Bryan each faced little opposition within their own party. Although some Gold Democrats explored the possibility of a campaign by Admiral George Dewey, Bryan was easily re-nominated at the 1900 Democratic National Convention after Dewey withdrew from the race. McKinley was unanimously re-nominated at the 1900 Republican National Convention. As Vice President Garret Hobart had died in 1899, the Republican convention chose New York Governor Theodore Roosevelt as McKinley's running mate.
  The return of economic prosperity and recent victory in the Spanish–American War helped McKinley to score a decisive victory, while Bryan's anti-imperialist stance and continued support for bimetallism attracted only limited support.
context_section_description: The economy was booming in 1900, so the Republican slogan of "Four More Years of the Full Dinner Pail," combined with victory in the brief Spanish–American War in 1898, had a powerful electoral appeal. Teddy Roosevelt had become a national hero fighting in Cuba during the war, and as such he was a popular spokesman for the Republican ticket.  Roosevelt proved highly energetic, and an equal match for William Jennings Bryan's famous barnstorming style of campaigning. Roosevelt's theme was that McKinley had brought America peace and prosperity and deserved re-election. In a whirlwind campaign, Roosevelt made 480 stops in 23 states. In his speeches, he repeatedly argued that the war had been just and had liberated the Cubans and Filipinos from Spanish tyranny:
  Four years ago the nation was uneasy because at our very doors an American island was writhing in hideous agony under a worse than medieval despotism. We had our Armenia at our threshold. The situation in Cuba had become such that we could no longer stand quiet and retain one shred of self-respect.... We drew the sword and waged the most righteous and brilliantly successful foreign war that this generation has seen.
  Bryan's campaign was built around a reprise of his major issue from the 1896 campaign: Free Silver. It was not as successful in 1900, because prosperity had replaced severe depression and McKinley claimed credit. Advocates of enlarging the money supply to raise prices had to admit that a great deal of new gold was flowing into the world economy, and deflation (i.e. falling prices) was no longer a threat. Bryan's second major campaign theme attacked McKinley's imperialism; Bryan had supported the war, but opposed the annexation of the Philippines. He said McKinley had simply replaced a cruel Spanish tyranny with a cruel American one. Bryan was especially harsh in his criticisms of the American military effort to suppress a bloody rebellion by Filipino guerillas. This theme won over some previous opponents, especially "hard money" Germans, former Gold Democrats, and anti-imperialists such as Andrew Carnegie.
  Both candidates repeated their 1896 campaign techniques, with McKinley campaigning again from the front porch of his home in Canton, Ohio. At the peak of the campaign, he greeted sixteen delegations and 30,000 cheering supporters in one day. Meanwhile, Bryan took to the rails again, traveling 18,000 miles to hundreds of rallies across the Midwest and East. This time, he was matched by Theodore Roosevelt, who campaigned just as energetically in 24 states, covering 21,000 miles by train.
  The triumph of the American army and navy in the war against Spain was a decisive factor in building Republican support. Democrats tried to argue that the war was not over because of the insurgency in the Philippines; this became their major issue. A perception that the Philippine–American War was coming to an end would be an electoral asset for the Republicans, and the McKinley administration stated that there were reductions of troops there. Republicans pledged that the fighting in the Philippines would die down of its own accord within sixty days of McKinley's re-election.
  However, as one lieutenant explained in a letter to his wife, "It looks good on paper, but there really has been no reduction of the force here. These battalions [being sent home] are made up on men...about to be discharged."
  In addition, Secretary of War Elihu Root had a report from MacArthur of September 1900 that he did not release until after the election. General Arthur MacArthur, Jr., had been in command of the Philippines for four months, warning Washington that the war was not lessening and that the end was not even in sight. MacArthur believed that the guerrilla stage of the war was just beginning and that Filipinos were refining their techniques through experience. Furthermore, Philippine leader Emilio Aguinaldo's strategy had popular support. MacArthur wrote:
  The success of this unique system of war depends upon almost complete unity of action of the entire native population. That such unity
caption: The German-American vote in 1900 was in doubt since they opposed both Bryan's "repudiation" policy and overseas "expansion" under McKinley.
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