page_title: KQAC
section_title: Improvements and recent history
hierarchical_section_title: KQAC / History / Improvements and recent history
caption_attribution_description: English: Photo of CEO and president Suzanne Nance
context_page_description: All Classical Portland is an American classical radio station licensed to serve the community of Portland, Oregon. KQAC is owned by All Classical Public Media, Inc., a non-profit 501 organization.This classical music service is broadcast 24/7 in the Portland metro area at 89.9, at 88.1 at the Oregon Coast and in the Columbia Gorge. It is available worldwide via the Internet.
  KQAC, KQHR, and KQOC rely on support from their community. 93% of All Classical’s financial support comes directly from its community, which consists of listeners, nonprofit arts organizations, businesses and foundations in Portland, Vancouver, the central Oregon coast, and the Columbia Gorge. Additionally, a small portion of the station's annual budget comes from various foundation grants and from the Corporation for Public Broadcasting. All Classical has extensive volunteer support and an internship program.
  KQAC broadcasts in the HD format. The station's live stream is available through its mobile app.
context_section_description: KQAC increased its power from 3,700 watts to 5,200 watts in January 2011, and to 5,900 watts in May 2011. The increase extended coverage in the Portland area by ten miles in all directions and improved reception.
  All Classical’s identity and brand has suffered due to the station’s past relationship with Portland Public Schools and the common misconception that this music service is part of Oregon’s statewide public broadcasting organization. In 2009, CEO Jack Allen proposed returning the call letters KBPS back to Portland Public Schools (the BPS in KBPS stood for Benson Polytechnic School). As a result, and in order to avoid confusion, All Classical 89.9 changed its call letters to KQAC (AC = All Classical). KQAC FM changed its official name from KBPS Public Radio Foundation to All Classical Public Media, Inc. to reflect the change of ownership and the call letters. In 2012, Allen took additional steps to assure independence and brand clarity by engaging Jelly Helm, formerly of Wieden + Kennedy, to design a new identity and positioning statement. The final result was the branding "All Classical Portland – we love this music".
   
  In late 2012, the station began the search for a new facility, a home for the next 10 to 20 years. All Classical Portland had long outgrown the facility designed in 1983, which lacked adequate working, meeting, creative and performance space.
  In 2014, All Classical Portland moved to its new home in the Hampton Opera Center on the east bank of the Willamette River, just south of OMSI and adjacent to Portland's new Tilikum Crossing, Bridge of the People. The new facility matches the needs of the organization and includes a new performance space, the Roger O. Doyle Performance studio, which also is home to Thursdays @ Three, a weekly feature.
  Over the 2015-2016 year, All Classical saw a 22% increase in weekly cumulative listeners according to data published by the Radio Research Consortium and Nielsen Audio.
  As of 2018, All Classical grew its audience by 35% in the past four years, and the station has the largest per capita market share of any classical music station in the country.
caption: President and CEO of All Classical Portland Suzanne Nance
exif: {}