page_title: Luke Booth
section_title: Products
hierarchical_section_title: Luke Booth / Products
caption_attribution_description: English: A 3 sided cracker that adds a quirky twist to the Christmas experience.
context_page_description: Luke Booth is a product designer and inventor. Booth, and his uncle Christopher Eves, successfully participated in the BBC television show, Dragons' Den and received investment to launch their packaging solutions for the FMCG, Retail & Leisure markets.
context_section_description: Flexicarry™ - Supplied flat, its international patented design, invented by Booth and Eves; uses 40% less raw material than a card carrier. Its perfectly balanced with 1, 2, 3 or 4 pints. Health and safety accredited for stadia.
  BevBax™ - Carrier food and drink easily in one hand.
  Bax™ - is a revolutionary solution to retail packaging, and is perfectly suited to a number of ambient and chilled retail categories. By employing a unique application of cardboard sleeve and bag, manufacturers and retailers benefit from: A significant reduction in packaging weight, High visibility shelf presence, A packaging point of difference. Variations with the bag element of the Bax™ enable this product to be used across categories where solutions such as foil wrap or vacuum pack are required. The introduction of a window within the bag, or tailoring the shape to the cardboard outer can add further to the shelf presence of the product.
  Carrybar™ - P4CK launched its new drinks carrier, the CarryBar™, at Twickenham's 90,000 capacity stadium on Saturday 17 November, at the QBE Internationals; England v. Australia match. The unique, patent pending cardboard carrier enables the efficient and easy transportation of four pints of beer. Some 100,000 carriers were produced by Benson Group at its Bardon, Leicestershire, headquarters, with the print-run split between Guinness and Greene King IPA branding. The Korsnäs Kraft Board products were printed, cut and glued prior to flat-pack dispatch. The Carrybar employs a unique central bar mechanism to provide high levels of robustness and stability. All of this is delivered in a packaging solution that uses 33% less material than our nearest competitor.
  3 Sided Christmas cracker
caption: A 3 sided cracker that adds a quirky twist to the Christmas experience.
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