page_title: Cadbury
section_title: Ireland
hierarchical_section_title: Cadbury / Markets / Ireland
caption_attribution_description: Today I thought that it might be a good idea to photograph scenes and events relating to Easter so I visited Merrion Square and I discovered that Cadbury had organised a family friendly Easter Egg hunt in aid of a charity but something caught my attention by its absence. There were all sorts of posters, notices, balloons and signs but nowhere did I see the word ‘Easter’. I checked online and Barnados described the event as “Cadbury Easter Egg Hunt in Support of Barnardos!” while Cadbury described the event as “Join The Egg Hunt Fun This Easter”. Not a huge difference but then I came across the following: Cadbury's, a leading chocolate manufacturer, is denying that the word “Easter” has been dropped from the packaging of their famous chocolate eggs this year in an attempt to market their products in a more secular way. A spokesperson from Cadbury’s has explained to the media that “Easter” was not prominently displayed on the chocolate egg packaging because they felt that “Easter” was implied by the product itself, denying that it was down to political or religious correctness. “Most of our Easter eggs don’t say Easter or egg on the front as we don’t feel the need to tell people this – it is very obvious through the packaging that it is an Easter egg,” said the spokesperson. 2016 Dublin Easter Rising centenary parade
context_page_description: Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company wholly owned by Mondelez International since 2010. It is the second largest confectionery brand in the world after Mars. Cadbury is internationally headquartered in Uxbridge, west London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful exports.
  Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product.
context_section_description: Cadbury Ireland Limited is based in Coolock in Dublin, where the headquarters of Cadbury Ireland are located, and Tallaght. The third is in Rathmore, County Kerry. Products made by Cadbury in Ireland include Cadbury Dairy Milk Range, Cadbury Twirl, Cadbury Cadbury Snacks Range Flake and Boost (formerly Moro). Cadbury used to produce the Time Out bar in Ireland for the European market however this production was moved to Poland.
caption: Cadbury Easter egg hunt in Dublin
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