page_title: Cambridge Audio
section_title: 2010s
hierarchical_section_title: Cambridge Audio / Audio Partnership / 2010s
caption_attribution_description: English: Cambridge Audio MINX
context_page_description: Cambridge Audio is a British manufacturer of high-end audio equipment.
  As the name suggests, it has its origins in Cambridge, England where in the early 1960s a group of young technology graduates established a high-technology R&D and prototyping business: Cambridge Consultants.
context_section_description: 2010 saw another product with the arrival of the first Minx loudspeakers, designed as a sub/sat system, but with the emphasis on sound quality.
  BMR technology uses a single flat panel to produce an ultra-wide range of frequencies, eliminating the need for a separate tweeter and mid-range driver.
  2011 was another landmark year for Cambridge Audio with the introduction of the NP30, the brand's first network music player using Cambridge Audio's proprietary StreamMagic streaming platform.
  The core IP for the StreamMagic platform, a joint development between Cambridge Audio and Cambridge-based technology company Reciva, brought Internet radio to Cambridge products for the first time.
  One consequence of the close cooperation with Reciva on such a strategically important technology was Cambridge Audio agreeing to acquire the company's IP in 2011 as well as taking on the company's software team and establishing a technology hub in Cambridge responsible for the ongoing development of the StreamMagic platform.
  The StreamMagic platform has continued to be developed in the subsequent period and has gone on to power some of the company's products including StreamMagic 6 introduced in 2012 and the Minx Xi introduced in 2013.
  The 840 Series was given a thorough update in 2012, with the new 851 series taking a significant step upmarket for both build and sound quality. The range launched with the 851A integrated amplifier and 851C CD player/DAC but would go on to include the 851E and 851W pre- and power amplifiers, the 851D dedicated high-end DAC and the 851N network player.
  The 851A and 851C would also win Cambridge Audio their second EISA Award as the Best Two Channel System in 2012–2013.
  Harking back to some of Cambridge Audio's earliest products, the new range of Aero bookshelf and floor-standing loudspeakers were launched in 2013 and again made use of BMR technology, but in a new third-generation proprietary version.
  With the BMR driver covering both mid-range and high frequencies a much simpler and less intrusive crossover could be used lower in frequency in a region where the ear is less sensitive. The result was lower distortion and a more cohesive, immersive and better-distributed sound – which integrated particularly well when used as a 5.1 system with the dedicated AV products from the range.
  The Aero range enjoyed won What Hi-Fi? Sound and Vision magazine's Best Speaker Package of the Year award in both 2013 and 2014 as well as pride of place in a key What Hi-Fi? AV reference listening room system. The Aeromax range followed in 2014, using new in-house developed fourth generation BMR drivers, improved cabinet construction and upgraded crossover components.
  
  2013 also saw a major new development for the brand with the introduction of the first wireless speakers, 
   initially with the mains-powered Minx Air 100 and Air 200 products, closely followed by the battery-powered Minx Go speaker.
  The wireless speakers would introduce Cambridge Audio to a new more mainstream audience; in particular, the Minx would become the brand's fastest selling product.
  Reaching a new customer base would also require Cambridge Audio to adjust its distribution model, with direct sales from the company's web site beginning in 2014. In the same year UK retailer John Lewis also partnered with the brand.
  2015 would see a completely new range introduced with the launch of the CX series, the result of Cambridge Audio's largest investment in a product range and representing a significant step forward in terms of product design, build and sound quality. The new CX Series included: the CXA60 and 80 integrated amplifiers, the CXC CD transport, the CXN network music player, the CXU universal Blu-ray player and the CXR120 and CXR200 AV receivers.
  The CX Series was launched to huge critical acclaim, in particular the CXA60 and CXN were voted Product of the Year at the 2015 What Hi-Fi? Awards, with the CXC also winning Best CD Transport under £500 and the CXU winning the Award for Best Blu-ray Player £300+.
  The success continued for a second year at the 2016 What 
caption: Cambridge Audio Minx
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