page_title: MC Hammer
section_title: DanceJamtheMusic (2008–2009)
hierarchical_section_title: MC Hammer / Music and entertainment career / DanceJamtheMusic (2008–2009)
caption_attribution_description: MC Hammer and Vanilla Ice at Wet Republic
context_page_description: Stanley Kirk Burrell, better known by his stage name MC Hammer, is an American rapper, dancer, record producer and entrepreneur who had his greatest commercial success and popularity from the late 1980s until the early 1990s. Remembered for his rapid rise to fame, Hammer is known for hit records, flashy dance movements, choreography and eponymous Hammer pants.
  A multi-award winner, M.C. Hammer is considered a "forefather/pioneer" and innovator of pop-rap and is the first hip hop artist to achieve diamond status for an album. BET ranked Hammer as the No. 7 "Best Dancer Of All Time". Vibe's "The Best Rapper Ever Tournament" declared him the 17th favorite of all-time during the first round. Hammer's popularity and success waned beginning in the mid-nineties when he was labeled a sellout by the changing landscape of hip-hop music, leading to financial problems later in life, including bankruptcy in 1996.
  Burrell became a preacher during the late 1990s with a Christian ministry program on TBN called M.C. Hammer and Friends.
context_section_description: Since his 2006 album, Hammer continued to produce music and released several other raps that appeared on his social websites (such as Myspace and Dancejam.com) or in commercials, with another album announced to be launched in late 2008 (via his own record label Fullblast Playhouse). Talks of the tour and a new album were expected in 2009.
  "Getting Back to Hetton" was made public in 2008 as a digital single. It was a departure for Hammer, bringing in funky deep soul and mixing it with a more house style. Released through licence on Whippet Digital Recordings, media reviews were said to be "disappointing". However, the song "I Got Gigs" from this album was used in a 2009 ESPN commercial and performed during Hammertime (as well as played while he danced just prior to introducing Soulja Boy during YouTube Live on November 22, 2008).
  Other tracks and videos from the album included: "I Go" (produced by Lil Jon), "Keep It In Vegas", "Lookin' Out The Window", "Dem Jeans" (by DASIT), "Stooge Karma Sutra" (by The Stooge Playaz) and "Tried to Luv U" (by DASIT featuring Pleasure Ellis).
  In March 2009, M.C. Hammer and Vanilla Ice had a one-off concert at the McKay Events Center in Orem, Utah. This concert aided in the promotion of Hammer's new music and television show. During the concert (as shown during an episode of Hammertime), it was mentioned between the two rappers that this was their first headline show together in nearly 20 years, since the time when they were touring together at the peak of their hip-hop careers. Hammer said: "Contrary to popular belief, Ice and I are not only cool with each other, we are like long lost friends. I've known him since he was 16, before he had a record contract and before I had a record contract. It is a great reunion." Vanilla Ice, real name Robert Van Winkle, said: "It's like no time has passed at all. We set the world on fire back in the day - it gives me goose bumps to think about. The concert wouldn't have been so packed if it wasn't us together. I'm so happy right now, the magic is here."
caption: MC Hammer performing with Vanilla Ice in July 2009.
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