page_title: Rothschild Boulevard
section_title: Financial center
hierarchical_section_title: Rothschild Boulevard / Financial center
caption_attribution_description: English: Moses house in Tel Aviv. עברית: בית מוזס בתל אביב.
context_page_description: Rothschild Boulevard is one of the principal streets in the center of Tel Aviv, Israel, beginning in Neve Tzedek at its southwestern edge and running north to Habima Theatre. It is one of the most expensive streets in the city, being one of the city's main tourist attractions. It features a wide, tree-lined central strip with pedestrian and bike lanes.
context_section_description: Rothschild Boulevard is at the heart of Tel Aviv's financial district. It is where the First International Bank Tower is located, as well as the Israel offices of HSBC Bank. From the 1960s through the 1980s the boulevard suffered from urban decay. By 2005 the boulevard had undergone a dramatic transformation as historic buildings were restored and residents began flowing back in and injecting the street with a renewed cultural energy. In February 2012 Bloomberg L.P. opened an office on the boulevard, followed by Julius Baer Group in March of the same year.
  Rothschild Boulevard was the epicenter of the 2011 Israeli social justice protests.
caption: Beit Moses, Rothschild Boulevard
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