page_title: Gudetama
section_title: Clothes
hierarchical_section_title: Gudetama / Products / Clothes
caption_attribution_description: 日本語: ぐでたまスマイルトレイン 30000系（38105F）池袋線 吾野～東吾野間 池袋方面（ぐでたま仕様） Nikon D750
context_page_description: Gudetama is a cartoon character produced by the Japanese company Sanrio. The name Gudetama is formed from two parts: the first is the ideophone “gudegude” which is used to evoke the impression of something lazy and lacking energy. The second part is from the Japanese word “tamago” which means egg. Therefore, Gudetama can be translated to English as "lazy egg". Gudetama's personality and appearance matches its name, as it is a depressed egg.
  In contrast to other positive and active characters in Japanese Kawaii culture, Gudetama's vocal protestations against its lot in life would seem to make it an uncharacteristic hit with supposedly stoic and hardworking Japanese people, and are alternately readable as signs of millennial disenchantment with work, as well as symptoms of depression. But its laziness and depression are the main reasons why it became a symbol of Japanese Kawaii culture and its popularity continues to spread worldwide. Since the creation of this cartoon character, Gudetama has a media franchise of including a toy-line, manga comics, anime series, clothing apparel, product line, and other media.
context_section_description: In March 2016, Stayreal collaborated with Gudetama, and listed a few limited edition T-shirts, caps, cups, masks, etc.
  In April 2019, Stayreal had a second collaboration with Gudetama, adding the female brand Rockcoco. The new collaboration was centered around the theme “Lazy is the new busy”.
  UNIQLO has collaborated with Sanrio to include Gudetama T-shirts with a new summer range coming in 2019.
  Anwar Carrots has released Gudetama collaboration items such as bum bags, hats and shirts.
caption: Seibu 30000 series gudetama small train
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