page_title: Mäurer & Wirtz
section_title: Products
hierarchical_section_title: Mäurer & Wirtz / Products
caption_attribution_description: Deutsch: 4711-Stammhaus Glockengasse/Ecke Schwertergasse
context_page_description: Mäurer & Wirtz is a German manufacturer of personal care products and perfumes. Since 1990 the company has been a subsidiary of Dalli Group.
  The company is managed by the fifth generation of the Wirtz family, joint CEO Hermann Wirtz.
  The headquarters and production site is in Stolberg near the city of Aachen with 400 employees. The company sells a range of consumer products using the sales divisions Cosmeurop Perfumes, Théany Cosmetics, NewYorker Cosmetics, s.Oliver Cosmetics and comma Cosmetics. Besides its own brands, such as Betty Barclay and 4711, the company produces licensed brands, such as s.Oliver and Otto Kern.
  The main markets are Germany, Benelux, Austria, Switzerland and exports to 135 countries. The company's products are distributed and sold through perfumery and drugstore retailers, department stores, drug stores and selected supermarkets.
context_section_description: Mäurer & Wirtz divided its assortment in 2010 into three business units, which will cover different market and user segments: The segment "Beauty" includes own brands and licensed brands from the low-price sector, the pillar "prestige" is in charge for luxury fragrances and under the third segment "4711" the products from the Cologne "Glockengasse" were brought together:
caption: The Glockengasse in Cologne, home of 4711
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