page_title: Auditorium Shores
section_title: History
hierarchical_section_title: Auditorium Shores / History
caption_attribution_description: English: A plaque honoring Vic Mathias, placed on a stone at Vic Mathias Shores, part of Auditorium Shores at Town Lake Metropolitan Park in Austin, Texas.
context_page_description: Auditorium Shores is an urban park located in downtown Austin, Texas, within the larger Town Lake Park. Its name refers to its location between the former Palmer Auditorium and the shores of Lady Bird Lake. The park is known as the site of major music performances at South by Southwest and Fun Fun Fun Fest, as well as a number of other events.
context_section_description: The park was opened in 1959 in conjunction with the completion of Palmer Auditorium. Auditorium Shores and the surrounding Town Lake Park received some improvements and renovations in conjunction with Palmer Auditorium's repurposing as the Long Center in 1999.
  In 2013 C3 Presents, the company that operates the Austin City Limits Festival and the Austin Food & Wine Festival, announced that it would donate $3.5 million to fund renovations to the park, some of which would significantly reduce the space for off-leash dogs. The City Council's decision to make these changes created some controversy, largely over concerns that C3's large donation had allowed it to influence the council's decision to reduce the dog park.
  In 2015 the Austin City Council gave the East Lawn of the park the name "Vic Mathias Shores," in honor of Vic Mathias, a former Austin business leader who co-founded the Austin Aqua Festival.
caption: Plaque honoring Vic Mathias at the park's East Lawn
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