page_title: Aircraft livery
section_title: Alliance brands
hierarchical_section_title: Aircraft livery / Airline liveries / Other air marketing liveries / Alliance brands
caption_attribution_description: Thai Airways, Boeing 747-400 HS-TGW 'Star Aliance' NRT
context_page_description: An aircraft livery is a set of comprehensive insignia comprising color, graphic, and typographical identifiers which operators apply to their aircraft.
  As aircraft liveries evolved in the years after the Second World War, they became a leading subset of the emerging disciplines of corporate identity and branding and among the most prominent examples of fashion. They have provided an arena for the work of distinguished designers and eminent lay people like Raymond Loewy, Alexander Girard, and Jacqueline Kennedy Onassis. The term is an adaptation of the word livery: the uniform-style clothing worn by servants of wealthy families and government representatives until the early/mid-20th century. With the advent of stagecoaches, railway trains, and steamships, the term livery spread to their decoration. Since the 1950s, elements of airline liveries permeated ground vehicles, advertising, proprietary airport furniture, airline promotional materials and aircrew uniforms in an increasingly integrated manner, spreading to airline websites in the 1990s.
  Since the 1950s and 60s, aircraft liveries have usually been uniform livery across an entire fleet.
context_section_description: Three multinational worldwide airline alliances have grown and developed their own aircraft liveries and corporate identities which encompass and transcend major carriers, mainline carriers, legacy carriers, and flag airlines' individual airline identities along with any ties to regional, geopolitical, national boundaries, and government heritages.
  Oneworld, SkyTeam, and Star Alliance are the mutually agreed upon "airline alliance liveries" of large numbers of independent and separately owned airlines working together as one through a system of codeshare agreements, rather than the colors of any one certificated airline.
  Unlike the other airline alliance consortium members, Oneworld will retain the "jellytail" airline logo markings of their individual airline alliance partner members upon each member airline's vertical stabilizer.
caption: Star Alliance 747 of Thai Airways
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