page_title: Bottom of the pyramid
hierarchical_section_title: Bottom of the pyramid
caption_attribution_description: English: Illustration Explaining Wealth Pyramid
context_page_description: The bottom of the pyramid, bottom of the wealth pyramid or the bottom of the income pyramid is the largest, but poorest socio-economic group. In global terms, this is the 2.7 billion people who live on less than $2.50 a day.
  Management scholar CK Prahalad popularised the idea of this demographic as a profitable consumer base in his 2004 book The Fortune at the Bottom of the Pyramid, written alongside Stuart Hart.
context_section_description: The bottom of the pyramid, bottom of the wealth pyramid or the bottom of the income pyramid is the largest, but poorest socio-economic group. In global terms, this is the 2.7 billion people who live on less than $2.50 a day.
  Management scholar CK Prahalad popularised the idea of this demographic as a profitable consumer base in his 2004 book The Fortune at the Bottom of the Pyramid, written alongside Stuart Hart.
caption: The wealth pyramid. As we move higher and higher up in wealth we find fewer and fewer people having that wealth and vice versa.
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