page_title: Esa-Pekka Salonen
section_title: Apple campaign
hierarchical_section_title: Esa-Pekka Salonen / Life and career / Apple campaign
caption_attribution_description: English: Esa-Pekka Salonen and the Philharmonia performed Lutoslawski, Sibelius, and Salonen at the Apple store in Berlin
context_page_description: Esa-Pekka Salonen is a Finnish orchestral conductor and composer. He is principal conductor and artistic advisor of the Philharmonia Orchestra in London, conductor laureate of the Los Angeles Philharmonic, and music director-designate of the San Francisco Symphony.
context_section_description: In 2014 Salonen was part of an international television and web campaign for Apple, promoting iPad Air. The campaign included not only the ad itself, but also discussions with Salonen on classical music, inspiration, and composing. Apple also offered a new and, for a limited time, free recording of Salonen's Grawemeyer prize-winning violin concerto, featuring the violinist Leila Josefowicz and the Philharmonia Orchestra, 20 of Salonen's classical music picks on the iTunes Store classical music page, 15 of Salonen's iPad app picks in the app store, and a guest DJ station on iTunes Radio.
  The ad was noted for "the novelty of seeing a contemporary classical composer in a piece of mainstream advertising," for the synchronization of the video editing with the score, and for the positive portrayal of classical music as compared to its typical pop cultural image. Salonen also did a concert with violinist Leila Josefowicz and the Philharmonia Orchestra in an Apple store in Berlin and spoke about mixing music and technology. It was the first time that a full orchestra had performed in an Apple store.
  In the summer of 2015, Salonen spoke on the uses of technology in music education to a group of Apple Distinguished Educators.
caption: Salonen and the Philharmonia Orchestra perform Lutosławski, Sibelius and Salonen at the Apple Store, Berlin
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