page_title: Oldsmobile Starfire
section_title: 1963
hierarchical_section_title: Oldsmobile Starfire / First generation (1961–1966) / 1963
caption_attribution_description: MSRA “BACK TO THE 50′s” 40th ANNIVERSARY June 21-23, 2013 State Fairgrounds St. Paul Minnesota More Car Pictures: &lt;a href="https://www.flickr.com/photos/greggjerdingen/collections/72157631550277505/"&gt;www.flickr.com/photos/greggjerdingen/collections/72157631...&lt;/a&gt;
context_page_description: The Oldsmobile Starfire is an automobile nameplate used by Oldsmobile, produced in three non-contiguous generations beginning in 1954. The Starfire nameplate made its debut with the 1954–1956 Ninety-Eight series convertibles. For 1957 only, all Ninety-Eight series models were named "Starfire 98".
  After a two-year hiatus the Starfire name returned for 1961 as separate model offered in a single convertible body style. Intended to compete in the growing personal luxury car market, from 1961 to 1965 the Starfire Convertible was the highest-priced model offered by Oldsmobile. While it shared most of its sheet metal with other full-sized Oldsmobile models, the Starfire wore unique trim and luxurious interiors. The Starfire Coupe hardtop joined the convertible for the 1962 model year. For the final 1966 model year, the convertible was dropped and the Starfire was moved downmarket to make room for the all-new Oldsmobile Toronado.
  After a nine-year break, the Starfire nameplate returned for the 1975 model year as Oldsmobile's first subcompact, powered by a Buick V6 engine.
context_section_description: Styling changes for the 1963 model year included a move away from the sculpted sides of the previous years model, to a flatter, more conventional look with an exclusive squared off roofline that included a concave rear window. Sales of the coupe were down to 21,489 and the convertible was down to 4,401, a drop of 38%, probably due to intense competition from Buick's all-new Riviera, which was in the same price range as the Starfire but had its own unique bodyshell.  The Pontiac Grand Prix was also restyled for 1963 with a similar squared-off roof, which no doubt stole some sales from Oldsmobile showrooms.
caption: 1963 Oldsmobile Starfire Coupe
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