page_title: Focus group
hierarchical_section_title: Focus group
caption_attribution_description: English: students at Christ University discuss the benefits and challenges of using Wikimedia projects in the classroom
context_page_description: A focus group is a small, but demographically diverse group of people and whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population. The use of focus groups is a research method that is intended to collect data, through interactive and directed discussions by a researcher.
  Focus groups, or group interviews, is a technique used by sociologists and in different fields of study which include communication studies, education, political science, and public health. Marketers can use the information collected through focus groups to receive insights on a specific product, issue, or topic. It is a form of qualitative research consisting of interviews in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.
context_section_description: A focus group is a small, but demographically diverse group of people and whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population. The use of focus groups is a research method that is intended to collect data, through interactive and directed discussions by a researcher.
  Focus groups, or group interviews, is a technique used by sociologists and in different fields of study which include communication studies, education, political science, and public health. Marketers can use the information collected through focus groups to receive insights on a specific product, issue, or topic. It is a form of qualitative research consisting of interviews in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.  During this process, the researcher either takes notes or records the vital points he or she is getting from the group. Researchers should select members of the focus group carefully for effective and authoritative responses.
caption: In-person focus group image
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