page_title: The Land of Fire
section_title: Promotional usage
hierarchical_section_title: The Land of Fire / Promotional usage
caption_attribution_description: Español: Once inicial del Atlético de Madrid en un partido de la temporada 2013-2014.English: Starting lineup of Atlético de Madrid for a game of the 2013-2014 season.
context_page_description: The Land of Fire is the adopted motto of the country Azerbaijan.
context_section_description: After Azerbaijan's independence from Soviet Union, the phrase was used as a touristic campaign to promote the country as a tourist destination and as a location for industry. The phrase appeared in many touristic promotions, the most notable on Atlético Madrid's shirts between the 2012-13 and 2013-14 seasons. In 2014, the phrase appeared on Sheffield Wednesday and Lens shirts after the clubs' promised but subsequently cancelled takeover by Azerbaijani businessman Hafiz Mammadov.
  The motto "Light your fire!", used to promote the Eurovision Song Contest 2012, which was held in Baku, was based on the "Land of Fire" concept.
caption: Atlético players with kits stating "Azerbaijan Land of Fire"
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