page_title: Energy drink
section_title: Sales and trends
hierarchical_section_title: Energy drink / Sales and trends
caption_attribution_description: English: Red Bull Energy Drink beverage truck using the new hand truck invention call an HTS Ultra-Rack.
context_page_description: An energy drink is a type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, herbal extracts, taurine, and amino acids. They are a subset of the larger group of energy products, which includes bars and gels, and distinct from sports drinks, which are advertised to enhance sports performance. There are many brands and varieties in this drink category.
  Coffee, tea and other naturally caffeinated drinks are usually not considered energy drinks. Other soft drinks such as cola may contain caffeine, but are not considered energy drinks either. Some alcoholic drinks, such as Buckfast Tonic Wine, contain caffeine and other stimulants. According to the Mayo Clinic, it is safe for the typical healthy adult to consume a total of 400 mg of caffeine a day. This has been confirmed by a panel of the European Food Safety Authority, which also concludes that a caffeine intake of up to 400 mg per day does not raise safety concerns for adults. According to the ESFA this is equivalent to 4 cups of coffee or 2 1/2 standard cans of energy drink.
context_section_description: In 2017, global energy drink sales were about 44 billion euros. The energy drinks category expanded to include "carbonated beverages, fruit and vegetable juices, bottled water, sports drinks, beverage concentrates, ready-to-drink tea, and ready-to-drink coffee". The United States market for energy drinks is forecast to reach $19 billion by 2021. Male consumers 18–35 years old and Hispanics were influential in growing the category through 2016. In 2017, manufacturers were modifying the composition of energy drinks for reduced or no sugar content and lower calories, caffeine content, "clean" labels to reflect the use of organic ingredients, exotic flavors, and ingredients that may affect mood.
caption: A Red Bull distribution truck
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