page_title: Sharp's Brewery
section_title: Doom Bar bitter
hierarchical_section_title: Sharp's Brewery / Beers / Doom Bar bitter
caption_attribution_description: English: Interior of the New Inn, Wetherby, West Yorkshire. Taken on the night of Sunday the 27th of January 2019.
context_page_description: Sharp's Brewery is a British brewery founded in 1994 in St Minver Lowlands, Rock, Cornwall, by Bill Sharp. Since 2011, the brewery has been owned by Molson Coors. It is best known for its flagship ale Doom Bar, named after the notoriously perilous Doom Bar sandbank in north Cornwall.
context_section_description: Doom Bar bitter (4.0 abv), the brewery's flagship ale, accounts for nearly 90% of sales. Over 24,000,000 imperial pints (14,000 kl) of Doom Bar was produced in 2010. In 2011, sales increased by 22 per cent, making it the UK's fastest growing ale for three years in a row. The beer is named after the dangerous Doom Bar sandbank at the mouth of the Camel Estuary in north Cornwall. Cask Doom Bar is brewed at Rock, but bottled Doom Bar has been produced, 267 miles (430 km) away, in Burton upon Trent, Staffordshire, since 2013. This ale can now be found across the UK as well as in Italy, Sweden and Japan.
  Doom Bar bitter became the first official beer sponsor of the Oxford and Cambridge Boat Race between 2008 and 2012. Securing the "Doom Bar brand" was cited as the reason that Molson Coors spent £20 million on their takeover of Sharp's Brewery in 2011; Doom Bar is now the largest cask ale brand in Molson Coors' portfolio.
  Doom Bar was awarded an International Beer Challenge World Top 50 Beer award in 2006, and a bronze award in 2011 and 2012. In 2010 it won a bronze in the Publican Licensees Choice Awards. It received a Taste of the West bronze award in 2013, along with a Brussels Beer Challenge (Pale and Amber Ale: Bitter) bronze and a PMA Publican's Choice award for national cask ale brand.
  Doom Bar is the preferred drink of Cormoran Strike, Robert Galbraith's private detective in the novel The Cuckoo's Calling. Robert Galbraith is a pseudonym of J. K. Rowling, author of the Harry Potter novels.
caption: Doom Bar on draught alongside other beers in a pub in Wetherby, West Yorkshire.
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