page_title: Yoigo
section_title: Market
hierarchical_section_title: Yoigo / Market
caption_attribution_description: Yoigo SIM card with logo
context_page_description: Xfera Móviles, S.A.U., d/b/a Yoigo, is the fourth largest mobile network operator in Spain, and is a subsidiary of the Spanish telecommunications company Grupo MásMóvil. Yoigo has a licence and its own cellular network for GSM/2G, UMTS/3G and LTE/4G technologies, and a national roaming agreement for usage of the 2G, 3G and 4G networks of Orange and Movistar.
  Although it commercially launched in December 2006, the company was founded in 2000, and had a turbulent start. From its creation, it was owned primarily by TeliaSonera, and since 21 June 2016 is now the sole property of Grupo MásMóvil, after the CNMC authorised the purchase of 100% of its share capital.
  Its main competitors are Spain’s other three companies with their own networks, Movistar, Vodafone, Orange, and MVNOs such as Tuenti, Lowi, Amena, and Simyo.
context_section_description: Yoigo's operations were hastily brought to market by TeliaSonera under pressure from the Spanish government, who had seen a six-year delay in the actual use of a much-valued UMTS license. Nevertheless, Yoigo's CEO claimed they held a European record in bringing a cell company to market, since from the time when TeliaSonera had gained control to the actual date of launch only 150 days had passed.
  Yoigo was born with largely sparse coverage of its own, relying heavily on a national roaming agreement with Vodafone's GSM network. Thus, services such as fast 3G internet access were restricted to those on Yoigo's own coverage footprint, limited to the largest cities, and others like video calling were not present at all.
  As for the sales network, Yoigo signed an exclusive 3-month agreement with The Phone House (Spanish branch of The Carphone Warehouse) for distribution of their products in physical shops, while making most of their sales at their online shop. In April 2007 talks were started with other distributors like Carrefour and El Corte Inglés, as Yoigo is not expected to create any sales network of its own. It does have only-brand stores under the form of franchises owned by The Carphone Warehouse and other smaller groups.
  However, the simple and cheap rates Yoigo offered (0.12 € per minute and 0.12 € connection charge at every call, at any time or number within Spain) plus the inexpensive data plans (0.12 €/KiB up to a maximum of 1.20 € a day) drew customers. The company itself announced having tripled their expectations during the first months from launch and credited this unexpected success for the delays experimented in shipping of orders.
  In January 2009 Yoigo reached its first million customers.
  Between January and March 2016, Yoigo increased its revenues by 10.6%, reaching 221 million euros, as announced by its parent company TeliaSonera.
  Yoigo's competitors range from the three main phone carriers in Spain (Movistar, Vodafone Spain and Orange España) to the new MVNOs like Simyo, Carrefour Móvil, Euskaltel Móvil, Happy Móvil (from The Carphone Warehouse) and Lebara.
caption: Yoigo SIM card
exif: {"Image Make": "Panasonic", "Image Model": "DMC-TZ1", "Image Orientation": "Horizontal (normal)", "Image XResolution": "72", "Image YResolution": "72", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "Ver.1.0", "Image DateTime": "2007:08:26 17:09:13", "Image YCbCrPositioning": "Co-sited", "Image ExifOffset": "418", "Image PrintIM": "[80, 114, 105, 110, 116, 73, 77, 0, 48, 50, 53, 48, 0, 0, 14, 0, 1, 0, 22, 0, ... ]", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail Orientation": "Horizontal (normal)", "Thumbnail XResolution": "72", "Thumbnail YResolution": "72", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "7056", "Thumbnail JPEGInterchangeFormatLength": "5206", "Thumbnail YCbCrPositioning": "Co-sited", "EXIF ExposureTime": "1/8", "EXIF FNumber": "14/5", "EXIF ExposureProgram": "Program Normal", "EXIF ISOSpeedRatings": "200", "EXIF ExifVersion": "0220", "EXIF DateTimeOriginal": "2007:08:26 17:09:13", "EXIF DateTimeDigitized": "2007:08:26 17:09:13", "EXIF ComponentsConfiguration": "YCbCr", "EXIF CompressedBitsPerPixel": "4", "EXIF ExposureBiasValue": "0", "EXIF MaxApertureValue": "3", "EXIF MeteringMode": "Pattern", "EXIF LightSource": "Unknown", "EXIF Flash": "Flash did not fire, compulsory flash mode", "EXIF FocalLength": "26/5", "EXIF FlashPixVersion": "0100", "EXIF ColorSpace": "sRGB", "EXIF ExifImageWidth": "2560", "EXIF ExifImageLength": "1920", "Interoperability InteroperabilityIndex": "R98", "Interoperability InteroperabilityVersion": "[48, 49, 48, 48]", "EXIF InteroperabilityOffset": "6908", "EXIF SensingMethod": "One-chip color area", "EXIF FileSource": "Digital Camera", "EXIF SceneType": "Directly Photographed", "EXIF CustomRendered": "Normal", "EXIF ExposureMode": "Auto Exposure", "EXIF WhiteBalance": "Auto", "EXIF DigitalZoomRatio": "0", "EXIF FocalLengthIn35mmFilm": "35", "EXIF SceneCaptureType": "Standard", "EXIF GainControl": "Low gain up", "EXIF Contrast": "Normal", "EXIF Saturation": "Normal", "EXIF Sharpness": "Normal"}