page_title: Hip hop music
section_title: Mainstream breakthrough
hierarchical_section_title: Hip hop music / 1986–1997: Golden age hip hop / Mainstream breakthrough
caption_attribution_description: Svenska: Flavor Flav / Public Enemy under en konser på Slakthuset i Malmö 1991. English: Flavor Flav / Public Enemy during a concert at the Slaughterhouse in Malmö in 1991.
context_page_description: Hip hop music, also known as rap music, is a genre of popular music developed in the United States by inner-city African Americans and Latino Americans in the Bronx borough of New York City in the 1970s. It consists of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted. It developed as part of hip hop culture, a subculture defined by five key stylistic elements: MCing/rapping, DJing/scratching with turntables, break dancing, graffiti writing, and customized cars. Other elements include sampling beats or bass lines from records, and rhythmic beatboxing. While often used to refer solely to rapping, "hip hop" more properly denotes the practice of the entire subculture. The term hip hop music is sometimes used synonymously with the term rap music, though rapping is not a required component of hip hop music; the genre may also incorporate other elements of hip hop culture, including DJing, turntablism, scratching, beatboxing, and instrumental tracks.
context_section_description: In 1990, Public Enemy's Fear of a Black Planet was a significant success with music critics and consumers. The album played a key role in hip hop's mainstream emergence in 1990, dubbed by Billboard editor Paul Grein as "the year that rap exploded". In a 1990 article on its commercial breakthrough, Janice C. Thompson of Time wrote that hip hop "has grown into the most exciting development in American pop music in more than a decade." Thompson noted the impact of Public Enemy's 1989 single "Fight the Power", rapper Tone Lōc's single Wild Thing being the best-selling single of 1989, and that at the time of her article, nearly a third of the songs on the Billboard Hot 100 were hip hop songs. In a similar 1990 article, Robert Hilburn of the Los Angeles Times put hip hop music's commercial emergence into perspective:
  It was 10 years ago that the Sugarhill Gang's "Rapper's Delight" became the first rap single to enter the national Top 20. Who ever figured then that the music would even be around in 1990, much less produce attractions that would command as much pop attention as Public Enemy and N.W.A? "Rapper's Delight" was a novelty record that was considered by much of the pop community simply as a lightweight offshoot of disco—and that image stuck for years. Occasional records—including Grandmaster Flash's "The Message" in 1982 and Run-DMC's "It's Like That" in 1984—won critical approval, but rap, mostly, was dismissed as a passing fancy—too repetitious, too one dimensional. Yet rap didn't go away, and an explosion of energy and imagination in the late 1980s leaves rap today as arguably the most vital new street-oriented sound in pop since the birth of rock in the 1950s.
  In 1990, while working with the hip house group Snap!, Ronald "Bee-Stinger" Savage a former member of the Zulu Nation is credited for carving the term "Six elements of the Hip Hop Movement" by being inspired by Public Enemy's recordings. The "Six Elements Of The Hip Hop Movement" are: Consciousness Awareness, Civil Rights Awareness, Activism Awareness, Justice, Political Awareness, Community Awareness in music. Ronald Savage is known as the Son of the Hip Hop Movement.
  MC Hammer hit mainstream success with the multi platinum album Please Hammer, Don't Hurt 'Em. The record reached #1 and the first single, "U Can't Touch This" charted on the top ten of the Billboard Hot 100. MC Hammer became one of the most successful rappers of the early nineties and one of the first household names in the genre. The album raised rap music to a new level of popularity. It was the first hip-hop album certified diamond by the RIAA for sales of over ten million. It remains one of the genre's all-time best-selling albums. To date, the album has sold as many as 18 million units. Released in 1990, "Ice Ice Baby" by Vanilla Ice was the first hip hop single to top the Billboard charts in the U.S. It also reached number one in the UK, Australia among others and has been credited for helping diversify hip hop by introducing it to a mainstream audience. In 1992, Dr. Dre released The Chronic. As well as helping to establish West Coast gangsta rap as more commercially viable than East Coast hip hop, this album founded a style called G Funk, which soon came to dominate West Coast hip hop. The style was further developed and popularized by Snoop Dogg's 1993 album Doggystyle. However, hip hop was still met with resistance from black radio, including urban contemporary radio stations. Russell Simmons said in 1990, "Black radio [stations] hated rap from the start and there's still a lot of resistance to it".
  Despite the lack of support from some black radio stations, hip hop became a best-selling music genre in the mid-1990s and the top selling music genre by 1999 with 81 million CDs sold. By the late 1990s hip hop was artistically dominated by the Wu-Tang Clan, Diddy and the Fugees. The Beastie Boys continued their success throughout the decade crossing color lines and gaining respect from many different artists. Record labels based out of Atlanta, St. Louis, and New Orleans also gained fame f
caption: Flavor Flav of Public Enemy performing in 1991.
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