page_title: Chopard
section_title: Recent developments
hierarchical_section_title: Chopard / History / Recent developments
caption_attribution_description: Chopard shop in the madison avenue New York
context_page_description: Le Petit-Fils de L.-U. Chopard & Cie S.A., commonly known as Chopard, is a Swiss manufacturer and retailer of luxury watches, jewellery and accessories. Founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland, Chopard has been owned by the Scheufele family of Germany since 1963.
  Chopard is best known for making high-quality Swiss watches and jewellery, and its clients have included Tsar Nicholas II of Russia. The company is headquartered in Geneva and has a site in Fleurier, Canton of Neuchâtel, that manufactures watch movements.
context_section_description: In 1974, the Chopard factory moved from the center of Geneva to Meyrin-Geneva and in 1976 the company started making watches that contained its signature free-floating diamond behind sapphire glass. In the 1980s, the company expanded into making sports watches for men and diamond jewellery for women.
  In 1996, the company established its own complete watch movement manufacturing facility in Fleurier, in the Swiss Canton of Neuchâtel. Prior to that time, all Chopard's movements had been assembled from third-party components. The movements made in Fleurier were intended for the high-end watches in the Chopard range.
  In 2010, the company celebrated its 150th anniversary, by which time the company's estimated sales were €550 million in total (of which €250 million were from watches) with about 100 stores around the world.
  In 2014, Chopard recorded sales of CHF800m (US$915m) and had roughly 2,000 employees worldwide, of whom 900 were working in Switzerland. The European Patent Office lists more than 20 references to Chopard since 2002. 
  The company produces around 75,000 timepieces and 75,000 jewelleries each year, and is an active member of the Federation of the Swiss Watch Industry FH.
caption: Store on Madison Avenue in New York City
exif: {"Image Tag 0x001D": "2007:06:16", "Image ImageDescription": "", "Image Make": "SONY", "Image Model": "DSC-N2", "Image XResolution": "72", "Image YResolution": "72", "Image ResolutionUnit": "Pixels/Inch", "Image DateTime": "2007:06:20 00:02:15", "Image YCbCrPositioning": "Co-sited", "Image ExifOffset": "364", "GPS GPSVersionID": "[2, 2, 0, 0]", "GPS GPSLatitudeRef": "N", "GPS GPSLatitude": "[40, 46, 27/5]", "GPS GPSLongitudeRef": "W", "GPS GPSLongitude": "[73, 58, 51/5]", "GPS GPSTimeStamp": "[17, 49, 56]", "GPS GPSStatus": "A", "GPS GPSMapDatum": "WGS-84", "Image GPSInfo": "2756", "Image CustomRendered": "Normal", "Image ExposureMode": "Auto Exposure", "Image WhiteBalance": "Auto", "Image SceneCaptureType": "Standard", "Image Contrast": "Normal", "Image Saturation": "Normal", "Image Sharpness": "Normal", "Image PrintIM": "[80, 114, 105, 110, 116, 73, 77, 0, 48, 51, 48, 48, 0, 0, 2, 0, 2, 0, 1, 0, 0, 0, 1, 1, 1, 0, 0, 0]", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail Make": "SONY", "Thumbnail Model": "DSC-N2", "Thumbnail Orientation": "Horizontal (normal)", "Thumbnail XResolution": "72", "Thumbnail YResolution": "72", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail DateTime": "2007:06:16 13:41:09", "Thumbnail JPEGInterchangeFormat": "3114", "Thumbnail JPEGInterchangeFormatLength": "4387", "EXIF ExposureTime": "1/250", "EXIF FNumber": "4", "EXIF ExposureProgram": "Program Normal", "EXIF ISOSpeedRatings": "160", "EXIF ExifVersion": "0221", "EXIF DateTimeOriginal": "2007:06:16 13:41:09", "EXIF DateTimeDigitized": "2007:06:16 13:41:09", "EXIF ComponentsConfiguration": "YCbCr", "EXIF CompressedBitsPerPixel": "8", "EXIF ExposureBiasValue": "0", "EXIF MaxApertureValue": "3", "EXIF MeteringMode": "Pattern", "EXIF LightSource": "Unknown", "EXIF Flash": "Flash did not fire, compulsory flash mode", "EXIF FocalLength": "79/10", "EXIF FlashPixVersion": "0100", "EXIF ColorSpace": "sRGB", "EXIF ExifImageWidth": "480", "EXIF ExifImageLength": "640", "EXIF FileSource": "Digital Camera", "EXIF SceneType": "Directly Photographed"}