page_title: Life Savers
section_title: Timeline
hierarchical_section_title: Life Savers / Timeline
caption_attribution_description: English: Life Savers fruit flavors hard candies in their iconic silver wrapper
context_page_description: Life Savers is an American brand of ring-shaped hard and soft candy. Its range of mints and fruit-flavored candies is known for its distinctive packaging, coming in paper-wrapped aluminum foil rolls.
  Candy manufacturer Clarence Crane of Garrettsville, Ohio invented the brand in 1912 as a "summer candy" that could withstand heat better than chocolate. The candy's name is due to the fact that its shape resembles that of a traditional ring-style life preserver also known as a "life saver".
  After registering the trademark, Crane sold the rights to his Pep-O-Mint peppermint candy to Edward John Noble for $2,900. Instead of using cardboard rolls, which were not very successful, Noble created tin-foil wrappers to keep the mints fresh. Noble founded the Life Savers and Candy Company in 1913 and significantly expanded the market for the product by installing Life Savers displays next to the cash registers of restaurants and grocery stores. He also encouraged the owners of the establishments to always give customers a nickel in their change to encourage sales of the 5¢ Life Savers.
context_section_description: 1912: Crane's Peppermint Life Savers created by Clarence Crane in Garrettsville, Ohio.
  1913: Edward Noble bought the Life Saver formula, renamed Pep-O-Mint Life Savers, and started Mint Products Company in New York City.
  1921: The first fruit flavors were produced as solid candies.
  1925: Technology improved to allow a hole in the center of the fruit candies.
  1927: Cherry flavor is invented and added to regular flavors.
  1935: The original Five Flavor roll of Life Savers debuted.
  1956: Life Savers Limited merged with Beech-Nut.
  1968: Beech-Nut Life Savers merged with Squibb.
  1981: Nabisco Brands Inc. acquired Life Savers from the E.R. Squibb Corporation.
  1987: Canadian Life Savers business acquired by Hershey Canada.
  1992: Life Savers Gummies launches in three varieties: Grape, Five Flavor, and Mixed Berry.
  1996: Canadian Life Savers business acquired by Beta Brands Limited.
  2000: Kraft acquires Nabisco.
  2001: Kraft acquires Canadian Life Savers business from Beta Brands.
  2004: Life Savers business acquired by Wrigley's.
  2008: Mars acquires Wrigley
caption: Life Savers fruit-flavored candies in the wax paper and aluminum foil wrapper, minus the outer paper wrapper.
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