page_title: New Again
section_title: Release and promotion
hierarchical_section_title: New Again / Release and promotion
caption_attribution_description: Soundwave Festival 2010
context_page_description: New Again is the fourth studio album by American rock band Taking Back Sunday. When guitarist Fred Mascherino left the group after the Projekt Revolution tour ended in September 2007, band members took a break after years of touring. New Again was recorded in October and November 2008 at several studios in New York and California with David Kahne and Matt Squire as producers. Matthew Fazzi of Facing New York joined Taking Back Sunday in early 2008. He was praised by vocalist Adam Lazzara and the group's manager for incorporating new instruments into the group's sound. Guitarist Eddie Reyes called the album "one of the most aggressive records we've ever written". Towards the end of 2008, the group revealed the album's title, went on a US tour, and made "Carpathia" available for streaming.
  Following a European tour in April 2009, the title-track was released as a free download. Later in the month, "Carpathia" was released as a Record Store Day release, and "Sink into Me" was released as a single. After "Everything Must Go" was made available for streaming, the band toured the US in May and June. New Again was released on June 2 through Warner Bros.
context_section_description: In November 2008, the band revealed the name of their next album: New Again. Later that month, the band performed a few shows with The (International) Noise Conspiracy in the US. In December, the group went on a tour of the US with Envy on the Coast dubbed Hurray Tour!. On every night of the tour, local acts were added to the lineup. In addition, fans could purchase holiday cards on the tour. The cards contained a code that, upon being entered on a website, would allow them to download "Carpathia". On December 21, "Carpathia" was made available for streaming on YouTube. In addition, it was mentioned that New Again was expected to be released in spring. On March 14, the album's artwork was revealed. In addition, fans could hear snippets of new tracks on the group's website. Three days later, New Again was announced for release. On April 8, the band posted a clip of "Sink into Me" online. Following an appearance at Bamboozle Left in April, the band went on a tour of Europe with Underoath, Emery and Innerpartysystem as part of the Give it a Name festival. On April 17, the album's track listing was revealed, and "New Again" was released as a free download. The band released a 7" vinyl single of "Carpathia," with a live version of "Catholic Knees" as the B-side, on April 18 as part of Record Store Day.
  On April 19, "Sink into Me" was made available for streaming, and released via the iTunes Store on April 24. "Catholic Knees (26th St. Shakedown)" served as the single's B-side. The music video for "Sink into Me", which had been filmed in New York with director Travis Kopach in early April, premiered on May 11 on MTV.com. It features the band covered in black goo, a reference to The X-Files' black oil, sinking into a stage. The following day, Rubano revealed that "an entirely acoustic reinterpretation" of New Again was in the works. On May 18, "Everything Must Go" was made available for streaming on the band's Myspace profile. Following an appearance at the Bamboozle Festival, the band toured the US in May and June with Anberlin and Envy on the Coast. With every two tickets purchased for the tour, fans received a digital download copy of New Again. New Again was made available for streaming via the band's Myspace account on May 28, and released on June 2 through major label Warner Bros. Records. People who pre-ordered the limited version of the album received two extra songs: "Didn't See That Coming" and "Catholic Knees (26th St. Shakedown)."
  A deluxe edition included a DVD with a making-of feature of the recording process, as well as a track-by-track commentary by the band. The iTunes edition included "Long Time Comin'" and the music video for "Sink into Me" as bonus tracks. In promoting the album, Warner Bros. Senior Vice-President of Marketing Rob Gordon said the promotional campaign would accomplish two objectives: "No. 1 is energizing the fan base. No. 2 is taking this band from the world of ... whatever you want to call it to an arena-rock band," such as the Foo Fighters. To help with the first point, the label worked with Myspace to hold listening sessions aboard the band's tour bus in various cities. The album's release was followed by a European tour in July. "New Again" was released as a single on July 24 with an acoustic version of "Sink into Me" as the B-side. In late July and early August, the band toured the UK with support from Twin Atlantic. In August and September, the band supported Blink-182 on their North American tour and performed at Virgin Mobile FreeFest. "Where My Mouth Is" was released to radio on September 1. In late October, the band went on a brief tour of the US.
  In November and December, the band co-headlined a US tour with The All-American Rejects, with support from Anberlin. The Japanese edition of the album was released on December 9 through Warner Music Japan and included "Didn't See That Coming" as a bonus track. In February and March 2010, the band participated in the Soundwave festival in Australia. On this tour, the band performed sideshows with Enter Shikari. After returning home, Rubano 
caption: Vocalist Adam Lazzara performing at Soundwave, March 1, 2010
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