page_title: Mitsubishi 380
section_title: Production and sales
hierarchical_section_title: Mitsubishi 380 / Production and sales
caption_attribution_description: English: The tyre bay information screen for the Mitsubishi 380, showing details of the last two 380s assembled at Tonsley Park in March 2008.
context_page_description: The Mitsubishi 380 is a mid-size car that was produced between 2005 and 2008 by Mitsubishi Motors Australia. Available only as a sedan, it marked the end of Australian production by the Japanese manufacturer.
  The 380, given the model designation DB, was the successor to the Mitsubishi Magna/Verada line of vehicles first introduced in 1985 but was only available as a sedan. The company spent over A$600 million developing and producing the car, which is heavily based on the ninth generation Mitsubishi Galant designed in the United States. The 380 continued the Mitsubishi Australia tradition of producing front-wheel drive sedans for the Australian market, and along with the Toyota Aurion, competed against the rear-wheel drive Ford Falcon and Holden Commodore vehicles.
  Even before the car's launch in October 2005, the 380 was stigmatised as the "make or break" model for Mitsubishi Australia. After a slow sales start, the line-up was updated with the Series II in April 2006, with the entry level model receiving price discount of nearly 20 percent. To generate further interest in the car, a Series III revision came on 29 July 2007 with mainly cosmetic changes.
context_section_description: As a consequence of the first DB series selling in fewer numbers than expected, on 20 January 2006, Mitsubishi Australia announced that voluntary redundancies would be offered to 250 production employees to bring production in line with customer demand. In March 2006 the manufacturing plant closed for three weeks. Apart from launching limited editions (essentially base models with greater equipment levels), Mitsubishi took the drastic steps of applying significant price reductions for both the Series II and Series III.
  While the 380 was exported to other countries in small numbers, in the interest of salvaging local production, Mitsubishi Australia had also entered into negotiations with Proton of Malaysia over the possibility for a large export program. Under this program, a rebadged 380 would have replaced the Proton Perdana executive model, however, this deal never succeeded.
  On 5 February 2008 Mitsubishi Motors Australia announced that the Clovelly Park plant would be shut down on 31 March, and Mitsubishi would pursue a "full import strategy" for the Australian market due to unviable 380 sales. The last 380 sedan (a silver Platinum Limited Edition, body number 32044) left the production line on 27 March 2008. The car was auctioned in late April 2008, with the $100,000 final price being donated to charities chosen in consultation with the winning bidder, a car dealership based in Western Australia. The similar second to last vehicle is exhibited at the Birdwood Motor Museum.
  In October 2009, the president of Mitsubishi Motors, Osama Masuko revealed in hindsight that it "was good that we closed the plant in March 2008 because this was the time the economy was still good and employees could find reemployment."
  Production and sales data
  The 380 was also sold in New Zealand.
caption: Tyre bay information for the last two 380s built.  Vehicle 017 is on display at the National Motor Museum in Birdwood, South Australia.  Vehicle 018 was sold at auction with proceeds going to charity.
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