page_title: Herzogenaurach
section_title: Economy
hierarchical_section_title: Herzogenaurach / Economy
caption_attribution_description: Deutsch: Stammsitz der INA Holding Schaeffler KG
context_page_description: Herzogenaurach is a town in the district of Erlangen-Höchstadt, in Bavaria, Germany. It is best known for being the home of the major international sporting goods companies Adidas and Puma, as well as the large car parts manufacturer Schaeffler Group.
context_section_description: Herzogenaurach has gained global fame as the birthplace of two giant sporting goods companies: Adidas and Puma, each founded respectively by brothers Adolf Dassler and Rudolf Dassler, after an acrimonious familial split in 1948. Both companies' headquarters are still located in the town, originally on opposite sides of the Aurach River, and brand loyalty was sharply divided as well. For many years, Adidas and Puma workers would not associate with each other, and even when Adolf and Rudi died, they were buried in opposite ends of the town's cemetery. These differences have cleared up over the years.
  Also the headquarters of Schaeffler Group are located in Herzogenaurach.
caption: Schaeffler's corporate headquarters in Herzogenaurach
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