page_title: Make Poverty History
section_title: British and Irish campaign
hierarchical_section_title: Make Poverty History / British and Irish campaign
caption_attribution_description: English: Signs warning of prohibited activities; an example of a social control
context_page_description: Make Poverty History is the name of organizations in a number of countries, which focus on issues relating to 8th Millennium Development Goal such as aid, trade and justice. They generally form a coalition of aid and development agencies which work together to raise awareness of global poverty and achieve policy change by governments. The movement exists or has existed in Australia, Canada, Denmark, Finland, New Zealand, Nigeria, Norway, Romania, South Africa, Ireland, the United Arab Emirates, the United States of America, and the United Kingdom. The various national campaigns are part of the international Global Call to Action Against Poverty campaign.
context_section_description: The Make Poverty History campaign in Great Britain and Ireland is a coalition of charities, religious groups, trade unions, campaigning groups and celebrities who mobilise around the Britain's prominence in world politics, as of 2005, to increase awareness and pressure governments into taking actions towards relieving absolute poverty. The symbol of the campaign is a white "awareness bracelet" made of cotton or silicone. Usually, on the band the words would be written in black, with the "Poverty" word a lighter shade. A "virtual" white band was also available to be displayed on websites.
  Television advertisements ran for many months, urging people to speak to their representatives about stopping poverty. However, the Office of Communications (Ofcom) banned the ads, deciding that the ads were "wholly or mainly political" in nature, since they aimed to "achieve important changes".
  The three demands of the campaign were:
  "Trade Justice"
  Drop the debt
  More and "better" aid
  None of these aims were new (there were many attempts over the preceding decades to promote them), but the scale of the 2005 campaign dwarfed previous efforts.
  On January 31, 2006, the majority of the members of the campaign passed a resolution to disband the organisation, arguing that the British coalition had only agreed to come together formally for a limited lifespan, to correspond with Britain holding the presidency of the EU and G8. Approximately forty groups argued against the dissolution.
  On January 23, 2013, the Enough Food For Everyone IF campaign was launched, by a group of over 100 aid organisations and religious groups.  Sometimes called Make Poverty History 2, or simply the IF campaign, the new undertaking is the biggest of its kind since the original make poverty history campaign of 2005. It coincides with Britain once again assuming presidency of the G8.  The central theme of the campaign concerns ending hunger, with four strands aimed at tackling the root causes:
  the need for wealthy nations to keep their promises on aid.
  the need to combat tax avoidance.
  the need to combat land grabs
  the need for greater transparency from governments and large corporations, concerning their actions that impact on hunger.
  The launch of the campaign was welcomed by Britain's prime minister David Cameron, and supported by international figures such as Bill Gates and Archbishop Desmond Tutu.
  On June 8, the IF campaign mobilized about 45,000 people to demonstrate in Hyde Park, while a hunger summit underway elsewhere in London saw £2.7 billion in new commitments made to tackle hunger. Speaking on the eve of the June 2013 G8 summit at Lough Erne, the Archbishop of York delivered a message on behalf of the IF campaign, calling on world leaders to take substantive action to relieve hunger, saying it is a scandal that malnutrition is allowed to lead to the death of a child every ten seconds.
  The IF campaign coalition commissioned an external evaluation of the campaign. The evaluation report assesses progress against objectives and captures learnings for future work.
caption: An estimated 225,000 (BBC News) campaigners marched in Edinburgh on July 2, 2005[1]
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