page_title: Burger King products
section_title: Coffee
hierarchical_section_title: Burger King products / Suppliers and purchasing / Beverages / Coffee
caption_attribution_description: English: Seattle's Best Coffee, Seattle, Washington
context_page_description: When the predecessor of international fast food restaurant chain Burger King first opened in 1953, its menu predominantly consisted of hamburgers, French fries, soft drinks, milkshakes, and desserts. After being acquired by its Miami, Florida franchisees and renamed in 1954, BK began expanding its menu by adding the Whopper sandwich in 1957, and has since added non-beef items such as chicken, fish, and vegetarian offerings, including salads and meatless sandwiches. Other additions include a breakfast menu and beverages such as Icees, juices, and bottled waters. As the company expanded both inside and outside the United States, it introduced localized versions of its products that conform to regional tastes and cultural or religious beliefs. To generate additional sales, BK occasionally introduces limited-time offers of special versions of its products, or brings out completely new products intended for either long- or short-term sales. Not all of these products and services have been successful; in 1992, Burger King introduced limited table service featuring special dinner platters, but this concept failed to generate interest and was discontinued.
context_section_description: Produced by Sara Lee's Douwe Egberts brand, BK Joe was Burger King's coffee line that was first introduced in 2001 in North America and later in parts of Europe. Advertised as being made from Arabica coffee, the product was made using Douwe's Cafitesse system, a platform that eschews coffee brewed from ground beans in favor of a beverage made from a coffee concentrate with hot water added. Sara Lee claims the advantage of the system is that each cup of coffee is made at the time of order with minimal waste and labor. The product was not designed to compete with products from companies such as Starbucks, but was intended to appeal to customers who seek a consistent cup of coffee.
  Despite the investment in the Douwe Egbert product, Burger King announced it would be phasing out the Cafitesse system in the United States in the summer of 2010 in favor of Starbucks' Seattle's Best brand of coffee. Throughout the summer of 2010, BK added several new coffee-based products to the new coffee line in an initial effort to bring in more customers during the morning sales period. The new coffee products, including flavored coffees and iced coffee drinks, are available all day to compete with McDonald's McCafé coffee line. Every Friday during November 2010, Burger King gave away free 12 US fl oz (350 ml) cups of Seattle's Best Coffee to encourage people to try its breakfast and coffee lines. The company predicted the number of free cups of coffee would number between two and four million.
caption: Seattle's Best Coffee is the supplier of coffee products to Burger King's North American locations.
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