page_title: Three-martini lunch
hierarchical_section_title: Three-martini lunch
caption_attribution_description: The base is a piece of black opaque glass. Underneath the glass is a Bowens ProLite 60 monolight at about 1/2 power shooting back against a piece of white foam core about 1 ft. away. Above is a Nikon SB-800 at 1/64 throwing some light on the olives. Two black foam core gobos on the left and right for a little extra black in the glass. Thanks for the nice words all. I'm loving this lighting stuff.
context_page_description: The three-martini lunch or noontime three-martini is a term used in the United States to describe a leisurely, indulgent lunch enjoyed by businesspeople or lawyers. It refers to a common belief that many people in the above-mentioned professions have enough leisure time and wherewithal to consume more than one martini during the work day. The 3-martini lunch became particularly identified in popular culture with Madison Avenue advertising executives in the 1960s and 1970s, who supposedly became more creative after such lunchtime libations.
  As business matters may be discussed at them, three-martini lunches are considered a business expense and thus can qualify for a tax deduction if such lunches occur infrequently.
context_section_description: The three-martini lunch or noontime three-martini is a term used in the United States to describe a leisurely, indulgent lunch enjoyed by businesspeople or lawyers. It refers to a common belief that many people in the above-mentioned professions have enough leisure time and wherewithal to consume more than one martini during the work day. The 3-martini lunch became particularly identified in popular culture with Madison Avenue advertising executives in the 1960s and 1970s, who supposedly became more creative after such lunchtime libations.
  As business matters may be discussed at them, three-martini lunches are considered a business expense (which includes travel, meals, etc.) and thus can qualify for a tax deduction if such lunches occur infrequently.
caption: Three Martinis with olives as a garnish
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