page_title: ITV Anglia
section_title: Identity
hierarchical_section_title: ITV Anglia / Identity
context_page_description: ITV Anglia, previously known as Anglia Television or Anglia, is the ITV franchise holder for the East of England. The station is based at Anglia House in Norwich, with regional news bureaux in Cambridge and Northampton. ITV Anglia is owned and operated by ITV plc under the licence name of ITV Broadcasting Limited.
  ITV Anglia broadcasts to Norfolk, Suffolk, Essex, Cambridgeshire, Northamptonshire, Bedfordshire, northern Hertfordshire, northern Buckinghamshire and southern Lincolnshire. Its principal programme nowadays is ITV News Anglia which is split into two regional editions, both airing at 6pm on weekdays.
context_section_description: Anglia's original ident was a silver statue of a knight on horseback. At the end, the camera zoomed in on the pennon atop the knight's lance, which showed the station's name. An arrangement by Malcolm Sargent, of Handel's Water Music was played over the film. The Anglia knight logo became so closely identified with the station that when Anglia produced a book to mark its fortieth anniversary in 1999, it was entitled A Knight On The Box. Before the ident, the channel's start-up music was Ralph Vaughan Williams' Sea Songs, which was used from 1959 until the early 1980s. With the introduction of colour television on ITV in November 1969 (although not in the Anglia region until October 1970), the ident was remade with constant lighting, and the knight 
  constantly rotating on a turntable – a longer version of the ident was used at the start of the day's transmission until the mid 1980s.
  On Monday 21 March 1988, the knight was replaced by a new identity a quasi-heraldic stylised 'A' made of triangles, designed by Robinson Lambie-Nairn at a cost of £500,000. The ident was accompanied by a deep sombre jingle composed by Nic Rowley and remained in use until 8 November 1999, when (along with most other ITV companies), Anglia took the Hearts idents, which featured the stylised "A" – albeit in a square rather than a flag – and were used until 2002.
  On 28 October 2002, Anglia lost its on screen identity in favour of the ITV1 brand, with regional idents only before regional programming. This regional ident featured the Anglia name below the ITV1 logo against a blue background covering half of the screen, with a celebrity covering the other half. The Anglia logo could still be seen on screen as part of the news service and on the purple end boards used by the Granada companies introduced in 2001. In 2004, with all English and Welsh-based companies now owned by ITV plc, the station lost its separate identity. The station was officially branded as ITV Anglia, and the stylised 'A' logo was dropped as the company logo, with the on screen name used less and less, and dropped entirely by 2006.
caption: The Anglia knight, used from 1959 to 1988.
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