page_title: Teaser campaign
hierarchical_section_title: Teaser campaign
caption_attribution_description: English: Teaser advertisement for the American drama film The Idol Dancer (1920), on page 11 of the March 13, 1920 Exhibitors Herald.
context_page_description: A teaser campaign, also known as a pre-launch campaign, is an advertising campaign which typically consists of a series of small, cryptic, challenging advertisements that anticipate a larger, full-blown campaign for a product launch or otherwise important event; these advertisements are called "teasers" or "teaser ads".
context_section_description: A teaser campaign, also known as a pre-launch campaign, is an advertising campaign which typically consists of a series of small, cryptic, challenging advertisements that anticipate a larger, full-blown campaign for a product launch or otherwise important event; these advertisements are called "teasers" or "teaser ads".
caption: Teaser ad appearing a week before the release of the film The Idol Dancer (1920).
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