page_title: Joey Manley
section_title: Philosophy
hierarchical_section_title: Joey Manley / Philosophy
caption_attribution_description: English: Author and Web publisher Joey Manley in 2011.
context_page_description: Joey Manley was an American LGBT fiction author, web designer, and webcomics publisher. Manley wrote the successful LGBT novel The Death of Donna-May Dean in 1992. He moved to San Francisco in 2000 in order to work in web design. Manley was the founder and publisher of the Modern Tales family of webcomics websites, which included Modern Tales, Serializer, Girlamatic, Webcomics Nation, and others. Manley is considered one of the "founding pioneers" of the webcomic movement for creating a then-revolutionary subscription model.
  Manley was well-regarded within the webcomic community. He had cultivated hundreds of relationships within webcomic circles and successfully brought webcomic creators together following the dot-com bubble. Manley returned to creative writing again in the early 2010s, serializing his novel Snake-Boy Loves Sky Prince: a Gay Superhero Teen Romance online. Manley died of pneumonia in November 2013 at the age of 48.
context_section_description: In a 2006 interview with The Comics Journal, Joey Manley stated that he did not believe that an optimal business model for webcomics exists. Manley stated that he went with subscription models for his early projects because online advertising rates were low and bandwidth was very expensive at the time. Manley felt the need to defend his business model a lot because the subscription model was unpopular among some ideological groups, and he quickly became known as "the subscriptions guy" in his community. However, as advertising revenue increased, Manley began adopting that model more in his services. Manley noted that he would have wanted to get into the print market as well, but was not able to afford it. One year earlier, Manley said: "You'll lose a lot less money publishing on the Web than publishing a printed comic."
  In the same interview, Manley spoke about the nature and future of webcomics as a medium. Stating that while people understand that the experience of reading a comic versus reading a webcomic is "sort of analogous," Manley said that people "come to [the two mediums] with different expectations." Elaborating, Manley said that "sequential art on the screen kind of serves a different function; maybe right now it's a little more disposable, in the way that television for many years was more disposable [than film]. ... Webcomics aren't a replacement for what already exists, in the same way that television didn't destroy movies."
caption: Joey Manley in 2011
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