page_title: CustomMade
section_title: Site structure
hierarchical_section_title: CustomMade / Site structure
caption_attribution_description: English: This is an image of a bedframe that was made on CustomMade
context_page_description: CustomMade is an online custom jeweler. Until 2015, the business operated as an online marketplace connecting customers with independent artisans who produce custom-designed furniture, jewelry, home décor, and other personalized items. CustomMade is the world's first and largest online seller of custom products. They have 3,500 custom makers registered on the site and have raised a total of $7.65 million in venture funding. On May 21, 2015, the business was acquired by Wayfair for an undisclosed sum after having raised $25.65MM in venture funding. In May 2017, it was announced that founder Seth Rosen had re-purchased the business out of foreclosure in partnership with Western Technology Investment to focus on building the custom jewelry business.
context_section_description: Customers can browse listings and galleries based on criteria like the function of the item, the proximity of the custom maker, or build materials. They can search by category, such as "wine-room design" or "custom tile mosaics," or by location, which gives the names of local custom makers. Potential customers can also post a proposed item to the site's Job Board and custom makers will bid for the chance to build it. Through the Job Board, customers can provide guidelines like time flexibility, price range, and a basic idea of the desired item. Users can also browse and choose from ready-made furniture, jewelry, glass, and metal objects. CustomMade builders are also available to build entire homes.
  CustomMade also has a commercial gallery with work examples. The galleries show examples such as restaurant and office build-outs, conference tables, wine cellars, liturgical furnishings, gun cabinets, musical instruments, clocks, walking sticks, engagement rings, mirrors, frames, boats, and vases. Specifically, custom maker Kyle Buckner produced an "iTable," which has touch-screen functions like an iPhone but is built with scratch-resistant coatings making it a functional table. Another Massachusetts customer commissioned the production of a "lobster tickler," a device for catching crustaceans.
caption: A bed frame that was made by one of CustomMade's custom makers
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