page_title: Baldwin Piano Company
section_title: History
hierarchical_section_title: Baldwin Piano Company / History
caption_attribution_description: English: A Baldwin Piano advertising, published in magazines.
context_page_description: The Baldwin Piano Company is an American piano brand. It was once the largest US-based manufacturer of keyboard instruments and known by the slogan, "America's Favorite Piano". It ceased most domestic production in December 2008, moving its total production to China. A subsidiary of the Gibson Guitar Company, current pianos only display the "Baldwin" name and brand with all of the formerly American made upright models being made in Baldwin's Chinese factory.
context_section_description: The company traces its origins back to 1857, when Dwight Hamilton Baldwin began teaching piano, organ, and violin in Cincinnati, Ohio. In 1862, Baldwin started a Decker Brothers piano dealership and, in 1866, hired Lucien Wulsin as a clerk. Wulsin became a partner in the dealership, by then known as D.H. Baldwin & Company, in 1873, and, under his leadership, the Baldwin Company became the largest piano dealer in the Midwestern United States by the 1890s.
  In 1889–1890, Baldwin vowed to build "the best piano that could be built" and subsequently formed two production companies: Hamilton Organ, which built reed organs, and the Baldwin Piano Company, which made pianos. The company's first piano, an upright, began selling in 1891. The company introduced its first grand piano in 1895.
  Baldwin died in 1899 and left the vast majority of his estate to fund missionary causes. Wulsin ultimately purchased Baldwin's estate and continued the company's shift from retail to manufacturing. The company won its first major award in 1900, when their model 112 won the Grand Prix at the Exposition Universelle in Paris, the first American manufactured piano to win such an award. Baldwin-manufactured pianos also won top awards at the Louisiana Purchase Exposition and the 1914 Anglo-American Exposition. By 1913, business had become brisk, with Baldwin exporting to thirty-two countries in addition to having retailers throughout the United States.
  Baldwin, like many other manufacturers, began building player pianos in the 1920s. A piano factory was constructed in Cincinnati, Ohio. The models became unpopular by the end of the 1920s, which, coupled with the beginning of the Great Depression, could have spelled disaster for Baldwin. However, the company's president, Lucien Wulsin II, had created a large reserve fund for such situations, and Baldwin was able to ride out the market downturn.
  During World War II, the US War Production Board ordered the cessation of all US piano manufacturing so that the factories could be used for the US war effort. Baldwin factories were used to manufacture plywood airplane components for various aircraft such as the Aeronca PT-23 trainer and the stillborn Curtiss-Wright C-76 Caravan cargo aircraft. While the employment of wood components in military aircraft could by no means be considered a resounding success, lessons learned in constructing plywood aircraft wings ultimately assisted in Baldwin's development of its 21-ply maple pinblock design used in its postwar piano models.
  After the war ended, Baldwin resumed selling pianos, and by 1953 the company had doubled production figures from prewar levels. In 1946, Baldwin introduced its first electronic organ (developed in 1941), which became so successful that the company changed its name to the Baldwin Piano & Organ Company. In 1961, Lucien Wulsin III became president. By 1963, the company had acquired C. Bechstein Pianofortefabrik and remained its owner until 1986. In 1959, Baldwin constructed a new piano manufacturing plant in Conway, Arkansas, originally to manufacture upright pianos: by 1973, the company had built 1,000,000 upright pianos. In 1961 Baldwin constructed a new piano factory in Greenwood Mississippi. Subsequently production of upright pianos was moved from Cincinnati, Ohio to Greenwood.
  The company next attempted to capitalize on the growth of pop music. After an unsuccessful bid to buy Fender Musical Instruments Corporation, Baldwin bought Burns of London in 1965 for $380,000, and began selling the guitars through the company's piano retail outlets. During this time period, Baldwin engineer Robert C. Scherer developed the Prismatone pickup for nylon string guitars. Unaccustomed to marketing guitars, the Baldwin stores failed to interest many guitar buyers, and sales proved disappointing. In 1967, Baldwin also bought Gretsch guitars, which had its own experienced guitar sales force and a distribution network of authorized retail outlets. However, Fender and Gibson continued to dominate, and sales did not reach expected levels. The Gretsch guitar opera
caption: A 1905 Baldwin ad.
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