page_title: Sociedade Esportiva Palmeiras
section_title: The new millennium
hierarchical_section_title: Sociedade Esportiva Palmeiras / History / The new millennium
caption_attribution_description: English: Palmeiras playing against Liga Deportiva Universitaria on 2009 Taça Libertadores.
context_page_description: Sociedade Esportiva Palmeiras is a Brazilian professional football club based in the district of Barra Funda, São Paulo. Palmeiras is a popular and successful Brazilian club, with around 18 million supporters and 126,000 affiliated fans, including many Brazilians of Italian ancestry. Despite being primarily an association football team, Palmeiras competes in a number of different sports. The football team plays in the Campeonato Paulista, the state of São Paulo's premier state league, as well as in the Brasileirão Série A, the top tier of the Brazilian football league system.
  Palmeiras was founded by Italian immigrants on August 26th, 1914, as "Palestra Itália". However, the club changed its name on September 14th, 1942, as a result of Brazil joining the Allies in the Second World War against Italy and the Axis power. Since then, Palmeiras has won 14 national competitions, including a record 10 Campeonato Brasileiro Série A, 3 Copa do Brasil, and 1 Copa dos Campeões, making it the most successful club in domestic competitions inside Brazil.
context_section_description: Parmalat sponsorship ended in 2000 and left the club in dire straits. After a mildly irregular season in 2001, with the biggest achievement being a Libertadores Cup semifinal against Boca Juniors, the club faced its worst year ever in 2002 and was relegated to the Campeonato Brasileiro Série B, which it won in the following year, returning to the Série A in 2004.
  The 2004 and 2005 seasons were rather successful when the team finished in the 4th position in both years, and qualified for the Libertadores Cup in 2005 and 2006. Palmeiras was eliminated by rivals São Paulo in the Round of 16 in both years.
  In 2007, Palmeiras had its legend Edmundo playing his last season for the club, and almost achieving one of the top 4 positions in the Série A, failing to do it in the final round of the tournament.
  In 2008, Palmeiras made a sponsorship agreement with Traffic, a Sports Marketing Agency. The club made some big investments on new players and also on coach Vanderlei Luxemburgo. This new strategy paid off with the 22nd Paulista Championship, with a 5–0 victory over Ponte Preta in the final's 2nd leg. Palmeiras finished 4th in the Campeonato Brasileiro, which qualified them to the 2009 edition of the Copa Libertadores.
caption: Palmeiras against Liga Deportiva Universitaria in 2009
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