page_title: Gentle Monster
section_title: Retail spaces
hierarchical_section_title: Gentle Monster / Retail spaces
caption_attribution_description: English: gentlemonster
context_page_description: Gentle Monster styled as GENTLE MONSTER is a South Korean sunglasses and optical glasses brand founded by Hankook Kim in Seoul in 2011.
  As of April 2018, the company has 41 directly operated stores worldwide, including in South Korea, mainland China, Hong Kong, Taiwan, Singapore, the United Arab Emirates, the United Kingdom, and the United States.
context_section_description: Gentle Monster employs 6 people to design its eyewear products and 60 people to design the store visuals. Its products are exhibited like museum pieces in "an immersive and experiential offline shopping experience."
  For example, in May through August 2016 its New York City flagship store was turned into an underwater experience  creates with aquarium designer Justin Muir and glass sculptor Ivan Lee Mora,  influenced by the French film Le Grand Bleu.
caption: Gentle Monster retail space
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