page_title: Primo Toys
section_title: Overview
hierarchical_section_title: Primo Toys / Overview
caption_attribution_description: English: Primo Toys founders
context_page_description: Primo Toys is a London-based educational toy company founded by award-winning designers and Forbes 30 Under 30 entrepreneurs Filippo Yacob and Matteo Loglio, best known for creating the Cubetto Playset, an award-winning wooden robot that has been used by more than 10 million children to date, designed to teach children how to code using a tangible programming language that doesn't use screens or literacy. In April 2016, Cubetto became the most crowd-funded ed-tech invention in history, when 6,553 backers pledged a total of $1,596,457 to support their Kickstarter campaign. Primo Toys are backed by Randi Zuckerberg, Arduino co-founder Massimo Banzi, and Liam Casey's PCH International.
context_section_description: Primo Toys was founded in June 2013 by Filippo Yacob and Matteo Loglio. Unsatisfied by the status quo of educational toys on the market, they set off to create a new type of educational toy company. "Primo" means "first" in Italian, reflecting the nature of the toys the company creates as the first steps into a child's technology education. The company's mission is to become "The best toy company in the world".
caption: Primo Toys founders Matteo Loglio and Filippo Yacob .
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