page_title: Lincoln Highway
section_title: Publicity
hierarchical_section_title: Lincoln Highway / History / Publicity
context_page_description: The Lincoln Highway is one of the earliest transcontinental highway routes for automobiles across the United States of America. Conceived in 1912 by Indiana entrepreneur Carl G. Fisher, and formally dedicated October 31, 1913, the Lincoln Highway ran coast-to-coast from Times Square in New York City west to Lincoln Park in San Francisco, originally through 13 states: New York, New Jersey, Pennsylvania, Ohio, Indiana, Illinois, Iowa, Nebraska, Colorado, Wyoming, Utah, Nevada, and California. In 1915, the "Colorado Loop" was removed, and in 1928, a realignment relocated the Lincoln Highway through the northern tip of West Virginia. Thus, there are a total of 14 states, 128 counties, and more than 700 cities, towns and villages through which the highway passed at some time in its history.
  The first officially recorded length of the entire Lincoln Highway in 1913 was 3,389 miles. Over the years, the road was improved and numerous realignments were made, and by 1924 the highway had been shortened to 3,142 miles. Counting the original route and all of the subsequent realignments, there have been a grand total of 5,872 miles.
context_section_description: In September 1912, in a letter to a friend, Fisher wrote that "... the highways of America are built chiefly of politics, whereas the proper material is crushed rock, or concrete". The leaders of the LHA were masters of the public relations, and used publicity and propaganda as even more important materials.
  In the early days of the effort, each contribution from a famous supporter was publicized. Theodore Roosevelt and Thomas Edison, both friends of Fisher, sent checks. A friendly Member of the United States Congress arranged for a dedicated motor enthusiast, President Woodrow Wilson, to contribute $5 whereupon he was issued Highway Certificate #1. Copies of the certificate were promptly distributed to the press.
  One of the best-known contributions came from a small group of Native Alaskan children in Anvik, Alaska. Their American teacher told them about Abraham Lincoln and the highway to be built in his honor, and they took up a collection and sent it to the LHA with the note, "Fourteen pennies from Anvik Esquimaux children for the Lincoln Highway". The LHA distributed pictures of the coins and the accompanying letter, and both were widely reprinted.
  One of Fisher's first acts after opening LHA headquarters was to hire F. T. Grenell, city editor of the Detroit Free Press, as a part-time publicity man. The Trail-Blazer tour included representatives of the Hearst newspaper syndicate, the Indianapolis Star and News, the Chicago Tribune, and telegraph companies to help transmit their dispatches.
  In preparation for the October 31 dedication ceremonies, the LHA asked clergy across the United States to discuss Abraham Lincoln in their sermons on November 2, the Sunday nearest the dedication. The LHA then distributed copies of many of the sermons, such as one by Cardinal James Gibbons who, with the dedication fresh in mind, had written that "such a highway will be a most fitting and useful monument to the memory of Lincoln".
  One of the greater contributions to highway development was a well-publicized and promoted United States Army Transcontinental Motor Convoy in 1919. The convoy left the White House in Washington, D.C., on July 7, 1919, and met the Lincoln Highway route at Gettysburg, Pennsylvania. After two months of travel, the convoy reached San Francisco on September 6, 1919. Though bridges failed, vehicles broke and were sometimes stuck in mud, the convoy was greeted in communities across the country. The LHA used the convoy's difficulties to show the need for better main highways, building popular support for both local and federal funding. The convoy led to the passage of many county bond issues supporting highway construction.
  One of the participants in the convoy was Lieutenant Colonel Dwight D. Eisenhower, and it was so memorable that he devoted a chapter to it ("Through Darkest America With Truck and Tank") in his 1967 book At Ease: Stories I Tell to Friends. That 1919 experience, and his exposure to the autobahn network in Germany in the 1940s, found expression in 1954 when he announced his "Grand Plan" for highways. The resulting Federal-Aid Highway Act of 1956 created the Highway Trust Fund that accelerated construction of the Interstate Highway System.
  Fisher's idea that the auto industry and private contributions could pay for the highway was soon abandoned, and, while the LHA did help finance a few short sections of roadway, LHA founders' and members' contributions were used primarily for publicity and promotion to encourage travel on the Highway and to lobby officials at all levels to support its construction by governments.
caption: "Lincoln Highway near Pennsylvania Tunnel" near Fallsington, Pennsylvania
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