page_title: Plymouth (automobile)
section_title: 1950s
hierarchical_section_title: Plymouth (automobile) / History / 1950s
caption_attribution_description: Minnesota Street Rod Association 39th Annual &quot;Back to the Fifties&quot; June 2012 Minnesota State Fairgrounds St. Paul MN
context_page_description: Plymouth was a brand of automobiles produced by Chrysler Corporation and its successor DaimlerChrysler. The brand was launched in 1928 to compete in what was then described as the "low-priced" market segment that was dominated by Chevrolet and Ford. It became the high-volume seller for the automaker until the late 1990s. Plymouth cars were marketed primarily in the United States. The brand was withdrawn from the marketplace in 2001. The Plymouth models that were produced up to then were either discontinued or rebranded as Chrysler or Dodge.
context_section_description: In 1957, Virgil Exner's new Forward Look design theme, advertised by Plymouth with the tagline "Suddenly, it's 1960", produced cars with advanced styling compared to Chevrolet or Ford. The 1957 total production soared to 726,009, about 200,000 more than 1956, and the largest output yet for Plymouth. However, the 1957–1958 Forward Look models suffered from poor materials, spotty build quality, and inadequate corrosion protection; they were rust-prone and greatly damaged Chrysler's reputation.
  In 1954, Chrysler started its decade-long unsuccessful attempt to develop and market a viable car powered by a turbine engine when it installed an experimental turbine developed specifically for road vehicles in a Plymouth.
caption: A 1952 Plymouth
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