page_title: Wonder Woman (2017 film)
section_title: Marketing
hierarchical_section_title: Wonder Woman (2017 film) / Release / Marketing
caption_attribution_description: day 3
context_page_description: Wonder Woman is a 2017 American superhero film based on the DC Comics character of the same name, produced by DC Films in association with RatPac Entertainment and Chinese company Tencent Pictures, and distributed by Warner Bros. Pictures. It is the fourth installment in the DC Extended Universe. Directed by Patty Jenkins from a screenplay by Allan Heinberg and a story by Heinberg, Zack Snyder, and Jason Fuchs, Wonder Woman stars Gal Gadot in the title role, alongside Chris Pine, Robin Wright, Danny Huston, David Thewlis, Connie Nielsen, and Elena Anaya. It is the second live action theatrical film featuring Wonder Woman following her debut in 2016's Batman v Superman: Dawn of Justice. In Wonder Woman, the Amazon princess Diana sets out to stop World War I, believing the conflict was started by the longtime enemy of the Amazons, Ares, after American pilot and spy Steve Trevor crash-lands on their island Themyscira and informs her about it.
  Development of a live-action Wonder Woman film began in 1996, with Ivan Reitman to produce and possibly direct.
context_section_description: The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
  The costs for television advertisements for Wonder Woman are higher in comparison to that of previous DCEU film Suicide Squad. Warner Bros. has spent over $3 million on advertisements for Wonder Woman, whereas they spent $2.6 million on advertisements for Suicide Squad. Ticket selling site Fandango reported that Wonder Woman rounded the final leg of its marketing campaign as the most anticipated blockbuster of summer 2017, according to a poll conducted by 10,000 voters, the biggest survey in company history. Separately, Fandango also found that 92% of people surveyed said that they are looking forward to seeing a film that features a standalone woman superhero, and 87% wished Hollywood would make more women-led superhero films. In May 2017, NASCAR driver Danica Patrick drove her No. 10 car with a Wonder Woman paint scheme at the Go Bowling 400 in Kansas and at the Monster Energy Open in Charlotte.
caption: Russian promotion at IgroMir 2016
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