page_title: Florence Lawrence
section_title: Victor Film Company
hierarchical_section_title: Florence Lawrence / Early career: film and stage / Victor Film Company
caption_attribution_description: English: Margie (played by Florence Lawrence, far right) is loved by both Rob (Owen Moore, on the left) and Orin (Gladden James, right) in this publicity still from the 1912 Victor production After All. Margie's widowed mother (played by Victory Bateman) stands on the stoop.
context_page_description: Florence Lawrence was a Canadian-American stage performer and film actress. She is often referred to as the "first movie star", and was thought to be the first film actor to be named publicly until evidence published in 2019 indicated that the first named film star was French actor Max Linder. At the height of her fame in the 1910s, she was known as the "Biograph Girl" for work as one of the leading ladies in silent films from the Biograph Company. She appeared in almost 300 films for various motion picture companies throughout her career.
context_section_description: In 1912, Lawrence and Solter made a deal with Carl Laemmle, forming their own company. Laemmle gave them complete artistic freedom in the company, named Victor Film Company, and paid Lawrence $500 per week as the leading lady, and Solter $200 per week as director. They established a film studio in Fort Lee, New Jersey and made a number of films starring Lawrence and Owen Moore, then sold to the Universal Pictures in 1913. With this new prosperity, Florence was able to realize a 'lifelong dream,' buying a 50-acre (20 ha) estate in River Vale, New Jersey. In August 1912, she had a fight with her husband, in which he "made cruel remarks about his mother-in-law". He left and went to Europe. However, he wrote "sad" letters to her every day, telling her of his plans to commit suicide. His letters "softened her feelings", and they were re-united in November 1912. Lawrence announced her intention to retire.
  She was persuaded to return to work in 1914 for her company (Victor Film Company), which had been acquired by Universal Studios. During the filming of Pawns of Destiny in 1915, a staged fire got out of control. Lawrence was burned, her hair was singed, and she suffered a serious fall which fractured her spine. She went into shock for months. She returned to work, but collapsed after the film was completed. Blaming Solter for making her do the stunt in which she was injured, the two divorced. To add to her problems, Universal refused to pay her medical expenses, leaving Lawrence feeling betrayed. In mid-1916, she returned to work for Universal and completed Elusive Isabel. However, the strain of working took its toll on her, and she suffered a serious relapse. She was completely paralyzed for four months. In 1921, she traveled to Hollywood to attempt a comeback, but had little success. She received a leading role in a minor melodrama (The Unfoldment), and then two supporting roles. All her film work after 1924 was in uncredited, bit parts.
caption: Scene of Lawrence (far right) in the 1912 Victor production After All. Other cast include (from left) Owen Moore, Victory Bateman on step, and Gladden James.
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