page_title: Hillman Imp
section_title: Variants and "badge engineering"
hierarchical_section_title: Hillman Imp / Variants and "badge engineering"
caption_attribution_description: Hillman Imp (unknown year) at Bristol Car Show, The Downs, Bristol, England. The opening rear window can be seen. Taken by Adrian Pingstone in June 2004 and released to the public domain.
context_page_description: The Hillman Imp is a small economy car that was made by the Rootes Group and its successor Chrysler Europe from 1963 until 1976. Revealed on 3 May 1963, after much advance publicity, it was the first British mass-produced car with the engine block and cylinder head cast in aluminium.
  Being a direct competitor to the BMC's Mini, it used a space-saving rear-engine, rear-wheel-drive layout to allow as much luggage and passenger capacity as possible in both the rear and the front of the car. It used a unique opening rear hatch to allow luggage to be put into the back seat rest.
  It was the first mass-produced British car with the engine in the back and the first to use a diaphragm spring clutch. The baulk-ring synchromesh unit for the transaxle compensated for the speeds of gear and shaft before engagement, which the Mini had suffered from during its early production years.
  It incorporated many design features which were uncommon in cars until the late 1970s, such as a folding rear bench seat, automatic choke and gauges for temperature, voltage and oil pressure.
  This unorthodox small/light car was designed for the Rootes Group by Michael Parkes and Tim Fry.
context_section_description: Over the life of the car, Rootes (and later Chrysler UK) produced four body styles. The original saloon was introduced in May 1963 and ran through to the end of production in 1976. It has an opening rear window, making it effectively a hatchback. The opening rear window is intended to make it easier to load the small luggage area behind the fold-down rear seat. The fold-down nature of the rear seat was itself unusual in small car design at the time, being more often associated with larger upmarket estate cars. In 1965 a van badged as the "Commer Imp" was introduced. A coupe, the Imp Californian, was introduced in 1967 at the same time as the van's pressings were used to create an estate car, badged "Hillman Husky". Several estate car prototypes using the saloon body with extended rooflines were tried, but never offered to the public. Instead, buyers choosing the estate had to settle for a van-derived car with somewhat unusual styling. Both the van and estate ceased production in 1970.
  In an attempt to interest a wider public when sales figures fell well short of the intended 100,000 cars per annum, several badge-engineered derivatives, such as the luxury Singer Chamois (launched October 1964), and the Sunbeam Sport (launched October 1966), with a more powerful twin-carburettor engine, were offered with varying degrees of success. For marketing reasons the Singer variants were sold as Sunbeams in many export markets, even before May 1970 when the Singer marque was discontinued altogether by Chrysler UK. In some markets, such as France, the "Sunbeam" name was used on all British Rootes products, including the Imp and the Husky.
  The coupe bodyshell is similar to the standard body but features a more shallow-raked windscreen and rear window which, unlike that on the standard bodied cars, can not be opened. The attempt at a more sporty design did not translate into better acceleration or top speed figures and the aerodynamics of the standard saloon are actually slightly better. The new body style made its first appearance at the Paris Motor Show in October 1967, with the introduction of the sporting Sunbeam Stiletto.  The coupe body had also appeared, with less powerful engines, in the Hillman Imp Californian announced in January 1967 and the more luxurious Singer Chamois coupe.
caption: Hillman Imp, with the engine cover and the rear window lifted
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