page_title: Los Angeles Times
section_title: Circulation
hierarchical_section_title: Los Angeles Times / Decline / Modern era / Circulation
caption_attribution_description: English: An abandoned Los Angeles Times vending machine in Covina, California, October 2011
context_page_description: The Los Angeles Times is a daily newspaper based in El Segundo, California, which has been published in Los Angeles, California, since 1881. It has the fifth-largest circulation in the U.S., and is the largest American newspaper not headquartered on the East Coast. The paper focuses its coverage of issues particularly salient to the West Coast, such as immigration trends and natural disasters. It has won more than 40 Pulitzer Prizes for its coverage of these and other issues. As of June 18, 2018, ownership of the paper is controlled by Patrick Soon-Shiong, and the executive editor is Norman Pearlstine.
  In the 19th century, the paper developed a reputation for civic boosterism and opposition to labor unions, the latter of which led to the bombing of its headquarters in 1910. The paper's profile grew substantially in the 1960s under publisher Otis Chandler, who adopted a more national focus. In recent decades the paper's readership has declined, and it has been beset by a series of ownership changes, staff reductions, and other controversies. In January 2018, the paper's staff voted to unionize and finalized their first union contract on October 16, 2019.
context_section_description: The Times's reported daily circulation in October 2010 was 600,449, down from a peak of 1,225,189 daily and 1,514,096 Sunday in April 1990.
  
  Some observers believed that the drop was due to the retirement of circulation director Bert Tiffany. Still, others thought the decline was a side effect of a succession of short-lived editors who were appointed by publisher Mark Willes after publisher Otis Chandler relinquished day-to-day control in 1995. Willes, the former president of General Mills, was criticized for his lack of understanding of the newspaper business, and was derisively referred to by reporters and editors as The Cereal Killer. 
  Other reasons offered for the circulation drop included a price increase and a rise in the proportion of readers preferring to read the online version instead of the print version. Editor Jim O'Shea, in an internal memo announcing a May 2007, mostly voluntary, reduction in force, characterized the decrease in circulation as an "industry-wide problem" which the paper had to counter by "growing rapidly on-line", "break[ing] news on the Web and explain[ing] and analyz[ing] it in our newspaper."
  The Times closed its San Fernando Valley printing plant in early 2006, leaving press operations to the Olympic plant and to Orange County. Also that year the paper announced its circulation had fallen to 851,532, down 5.4 percent from 2005. The Times's loss of circulation was the largest of the top ten newspapers in the U.S.
  Despite the circulation decline, many in the media industry lauded the newspaper's effort to decrease its reliance on "other-paid" circulation in favor of building its "individually paid" circulation base—which showed a marginal increase in a circulation audit. This distinction reflected the difference between, for example, copies distributed to hotel guests free of charge (other-paid) versus subscriptions and single-copy sales (individually paid).
caption: Abandoned Los Angeles Times vending machine in Covina, California, in 2011
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