page_title: IfOnly
section_title: History
hierarchical_section_title: IfOnly / History
caption_attribution_description: Photo Credit: Drew Altizer
context_page_description: IfOnly is a San Francisco-based an e-commerce platform and charity venture, founded by Trevor Traina. The organization offers donation and charity solutions with the aid of connecting audiences with sports, cooking, film, and music personalities.
  The company has marketed itself as seller of dreams and experiences. It connects individuals with luminaries.
  The platform has offered experiences to its members with celebrities including Dale DeGroff, Joe Montana, Kobe Bryant, Michael Chiarello, Tyler Florence, Richard Branson, Andre Agassi, Madonna, Shakira, Justin Timberlake, Robin Thicke, Greg Norman, John McEnroe, Thomas Keller, and Alice Waters.
context_section_description: IfOnly was founded in 2012 by Trevor Traina, a serial tech-entrepreneur.
  In April 2018, John Boris assumed the position of CEO of IfOnly.  Prior to IfOnly, Mr Boris spent six years as the Chief Marketing Officer for Shutterfly.
  IfOnly partnered with the Big Red Group (BRG) in Australia in June 2019 to launch an Australian arm of the business, IfOnly Australia. The business launched on June 3 2019
  In Q4 2019, IfOnly was acquired by Mastercard Incorporated
caption: Gillian Tett, IfOnly founder Trevor Traina, Sheryl Sandberg, and John Ridding
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