page_title: Enconcept E-Academy
section_title: First era (1995-1999)
hierarchical_section_title: Enconcept E-Academy / History / First era (1995-1999)
caption_attribution_description: ไทย: คณะผู้ก่อตั้งโรงเรียนกวดวิชาเอ็นคอนเส็ปท์ กับสาขาแรกย่านสะพานควาย
context_page_description: Enconcept E-Academy is an English language tutorial school under the Office of the Private Education Commission, Ministry of Education, Thailand. Its main office is located at LearnBalance Building, Bangkok, Thailand.
  Enconcept E-Academy was established by Tanate Ua-Apithorn and Arisara Tanapakit in March 1995. Dhammasak Ua-Apithorn is general manager.
  The academy has 40 branches nationwide. It received its Internal Quality Assurance System Award from the Office of the Private Education Commission in 2009.
context_section_description: Enconcept E-Academy was established in March, 1995 at Soi Watphaitan, Bangkok. The school opened for upper secondary school level tutorial in  subjects such as English, French, Social Studies, Thai, and Mathematics. It began with seven students but grew to 400. Later, it focused on the English language led by Ms. Arisara Tanapakit or Kru P’Nan.
  In 1999, the academy started to compose music for English teaching based on Edutainment principle. The first song composed was ‘Kong Keaw’  (Be concerned with) and another song is ‘Noom Seven’ (A 7/11 guy). The teaching practice accompanied by the songs became popular among students. As a result, the academy produced more songs by combining vocabulary, conversation, grammar, and word roots into the songs. The songs usually talk about teenager lives such as love and fashion using folk song, hip-hop, pop, and rock. The songs were named Memolody, coined by blending ‘memory’ and ‘melody’ together. Now Enconcept E-Academy has more than 260 memolodies, covering more than 3,000 English vocabularies.
  The number of students enrolled increased from 400 to 2,000 within 2 years.
  While most of tutorial schools use mimeograph or paper copying, Enconcept distributed textbooks by offset printing.  The  Academic Division and Creative Division are the ones accountable for the learning materials. Some of textbooks were printed with a special color to be accompanied with a color filter paper which is used for Stereogram to cover English vocabulary items.   The academy has produced approximately 200 English learning textbooks.
  At the end of 2009, Enconcept E-Academy had 30 branches.
caption: Enconcept Founder in front of the First Branch in 2000
exif: {"Image Orientation": "Horizontal (normal)", "Image XResolution": "72", "Image YResolution": "72", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "Adobe Photoshop CS4 Windows", "Image DateTime": "2010:03:27 16:31:48", "Image YCbCrPositioning": "Centered", "Image ExifOffset": "176", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail XResolution": "72", "Thumbnail YResolution": "72", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "326", "Thumbnail JPEGInterchangeFormatLength": "5534", "EXIF SubSecTime": "109", "EXIF ColorSpace": "Uncalibrated", "EXIF ExifImageWidth": "432", "EXIF ExifImageLength": "682"}