page_title: Cellared in Canada
section_title: Criticism
hierarchical_section_title: Cellared in Canada / Criticism
caption_attribution_description: Vineyards at Lake Okanagan in British Columbia Canada
context_page_description: Depending on the province in which it is produced, Cellared in Canada is a category of Canadian wine that is produced with varying quantities of foreign bulk wine and Canadian wine. These wines are often sold in government-run liquor stores in sections designated as "Canadian wine". In British Columbia, Cellared in Canada wine may be produced from 100 percent foreign content with grapes grown from Washington State, California, South Africa, Argentina, Chile. and possibly even China. In Ontario, Cellared in Canada wine is allowed to be produced from a blend of no more than 60 percent foreign-sourced content. Within the 40 percent Ontario content, dilution with water is not allowed. The only indication of origin is found on the back of the bottle, with a term such as "Cellared in Canada from international and domestic wines". Other permitted terms are "Product of Canada" and "Vinted in Canada".
  In Ontario, as of April 1, 2014, the wineries which existed prior to 1993 will be allowed to produce "International - Canadian blends" which contain no more than 75% foreign content.
context_section_description: In late 2009, local and international criticism of the "Cellared in Canada" practice emerged. Grape growers in Ontario protested the practice as a threat to their livelihood, as thousands of tons of Canadian grapes were left rotting on the vine because producers were using imported grapes to make wine labeled as "Canadian". Wine producers who do not use the "Cellared in Canada" designation criticize the practice as misleading consumers, and tarnishing the reputation of Canadian wines overall.
  Producers and growers in Canada have petitioned the government for several changes, such as making the origin of grapes for "Cellared in Canada" wine clearer on the wine label and increasing the visibility of 100% Canadian wines produced by members of the Vintners Quality Alliance (VQA) in province-run liquor stores. As of August 2009, the stores of the Liquor Control Board of Ontario (LCBO) featured less than 2.5% Canadian wine produced by VQA members, with the vast majority of its wines produced under the "Cellared in Canada" designation. In LCBO stores, such wines are required to be under signage which says "International Canadian Blends", although stock is often incorrectly signed.
  Wine producers who use the "Cellared in Canada" designation claim that it is a vital business component that allows them to compete in the "under $10" price category. An executive at Arterra, which produces wine in Canada under labels such as Jackson-Triggs and Inniskillin, has claimed that the "Cellared in Canada" practice is a necessity due to the country having too many grapes planted (producing a wine lake effect), with growers charging prices "too high" to be competitive in the market.
caption: Vineyards at Lake Okanagan in British Columbia.
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