page_title: Emma Bunton
section_title: 2010–2014: Spice Girls musical and Olympics
hierarchical_section_title: Emma Bunton / Music career / 2010–2014: Spice Girls musical and Olympics
caption_attribution_description: Deutsch: The Spice Girls at the première of the Viva Forever musical
context_page_description: Emma Lee Bunton is an English singer, songwriter, actress, and media personality. She rose to prominence in the 1990s as a member of the girl group Spice Girls, in which she was nicknamed Baby Spice. With over 85 million records sold worldwide, the group became the best-selling female group of all time.
  During the Spice Girls hiatus, Bunton released her debut solo album, A Girl Like Me, in April 2001 by Virgin Records. The album debuted at number four on the UK Albums Chart and was certified gold by the British Phonographic Industry for sales in excess of 100,000 copies. The album spawned the UK and New Zealand number-one single "What Took You So Long?", as well as the top five singles "What I Am" and "Take My Breath Away" and the top 20 single "We're Not Gonna Sleep Tonight". Her second studio album, Free Me, was released in February 2004, which included the singles "Free Me", "Maybe", "I'll Be There", and "Crickets Sing for Anamaria". After the release of her third studio album, Life in Mono, Bunton reunited with the Spice Girls in 2007 for a one-off international tour and greatest hits album.
context_section_description: Judy Craymer teamed up with the Spice Girls and Simon Fuller and began to develop a Spice Girls musical entitled Viva Forever. Although the girls were not to star in the show themselves, they were to influence the show's cast and production choices in a story which uses their music but bears no relation to their personal story; similar to that of ABBA's music in Mamma Mia!.
  On 26 June 2012, all five Spice Girls were in attendance at a press conference in London to promote the launch of Viva Forever: The Musical. The press conference was held at St. Pancras Renaissance London Hotel, the location where the Spice Girls filmed the music video for their breakthrough hit "Wannabe", sixteen years earlier, to the day. The musical opened at the West End's Piccadilly Theatre on 11 December 2012. After poor reviews from critics and "a loss of £5 million", the show has its final performance on 29 June 2013.
  On 12 August 2012, after much speculation, Bunton and the Spice Girls performed a medley of "Wannabe" and "Spice Up Your Life" at the 2012 Summer Olympics closing ceremony, reuniting as a quintet for the last time for the event.
  Their performance was the most tweeted moment of Olympics closing ceremony with over 116,000 tweets on Twitter per minute. Bunton also worked with fellow Spice Girl Melanie C on her 2012 album, Stages for the album track "I Know Him So Well". The song was released as a single on 11 November 2012. In March 2013, Bunton was named the Foxy Bingo Celebrity Mum of the Year. In March 2014, Bunton, along with Melanie C, took part in recording England's 2014 World Cup song. She collaborated with fellow pop stars Eliza Doolittle, Katy B, Conor Maynard, Kimberley Walsh and Pixie Lott on "Greatest Day", a track originally performed by British band Take That. The track was produced by Gary Barlow and recorded at Sarm Studios in London. The track also featured past footballers such as Gary Lineker, Michael Owen, Geoff Hurst, David Seaman, Peter Shilton, Glenn Hoddle and Dion Dublin on backing vocals.
caption: Brown, Chisholm, Halliwell, Bunton, and Beckham at the Viva Forever premiere
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