page_title: Alpha Rev
section_title: History
hierarchical_section_title: Alpha Rev / History
caption_attribution_description: English: Alpha Rev playing at the Old Rock House in St. Louis on May 10, 2013.
context_page_description: Alpha Rev is an American alternative rock band from Austin, Texas, fronted by Casey McPherson. McPherson remains the group's only consistent member, although historically the core members have also included Zak Loy on lead guitar, Brian Batch on violin and backing vocals, and Dave Wiley on cello.
context_section_description: Casey McPherson started Alpha Rev in 2005 after the breakup of his previous band Endochine. Alpha Rev released their debut album The Greatest Thing I've Ever Learned on March 1, 2007.  After releasing "The Greatest Thing" locally, the band signed an agreement with Austin startup Flyer Records and recorded an album with Dwight Baker at Matchbox Studios.  This album has not been released, and the rights were purchased by Hollywood Records.
  In 2007 the Myspace.com charts ranked Alpha Rev as the #1 indie band from Texas, and the #16 indie band nationwide.  Alpha Rev was selected by Austin Monthly Magazine as one of the local bands most likely to succeed in 2008.
  In August 2008 Alpha Rev signed their first major label record deal with Hollywood Records. Their international debut album was recorded at Avatar Studios in New York City. The album, entitled New Morning was produced by David Kahne, engineered by Joe Barresi and mixed by Michael Brauer.
  In 2010 Alpha Rev topped the charts with New Morning reaching #3 on radio, and their video was in the top 10 rotation on VH1. They were also featured as one of VH1's "You Oughta Know, Artist on the Rise."
  On December 5, 2012 Alpha Rev published a lyric video for their soon-to-be-released single, "Sing Loud".  On January 3, 2013 the single was made available on iTunes, and a full video was released March 11, 2013.  Their third album Bloom was released March 19, 2013 on Kirtland Records. Alpha Rev again achieved radio chart success with the single "Sing Loud" reaching #10.
  Casey McPherson also fronts the successful Prog-Rock supergroup Flying Colors. Other members include Mike Portnoy, Dave LaRue, Neal Morse and Steve Morse.
caption: Alpha Rev playing at the Old Rock House in St. Louis in 2013
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