page_title: Potato chip
section_title: United Kingdom
hierarchical_section_title: Potato chip / Regional varieties / United Kingdom
caption_attribution_description: A Pile of The Real McCoy's Potato Chips - Really author?
context_page_description: Potato chips, or crisps, are thin slices of potato that have been either deep fried or baked until crunchy. They are commonly served as a snack, side dish, or appetizer. The basic chips are cooked and salted; additional varieties are manufactured using various flavorings and ingredients including herbs, spices, cheeses, other natural flavors, artificial flavors, and additives.
  Potato chips form a large part of the snack food and convenience food market in Western countries. The global potato chip market generated total revenue of US$16.49 billion in 2005. This accounted for 35.5% of the total savory snacks market in that year.
context_section_description: The market in the United Kingdom is led by Walkers, which held 56% of the British crisp market in 2013. Walkers is known for its wide variety of crisps with the most popular flavors being Cheese & Onion, Salt & Vinegar, Prawn Cocktail, Beef and Onion, Roast Chicken, Smoky Bacon, Worcester Sauce, Pickled Onion, Tomato Ketchup, and Salt & Shake – Original.
  More exotic flavors are Thai sweet chili, roast pork and creamy mustard sauce, lime and Thai spices, chicken with Italian herbs, Spicy Sriracha, BBQ Pulled Pork, sea salt and cracked black pepper, sea salt and cider vinegar, spicy and aromatic curry, turkey and bacon, caramelized onion and sweet balsamic vinegar, Stilton and cranberry. Since 2008, Walkers has launched its "Do Us a Flavour" campaign, challenging the British public to think up unique flavors for their crisps. Six flavors were chosen from among the entries and released as special editions. In 2014 the public had to pick one of Walkers' base ingredients, which was made up of six flavors from around the UK – Somerset Cheddar, Devonshire Chicken, Norfolk Pork, Dorset Sour Cream, Vale of Evesham Tomatoes and Aberdeen Angus Beef – then add their own unique flavor. In 2018 Walkers launched six new flavors to celebrate the brand's 70th birthday, with each flavor representing a different decade.
  In 1981, hedgehog flavored crisps were produced by the landlord of The Vaults in Welshpool, Philip Lewis, for his customers who kept asking for them as a joke. They became unexpectedly popular, but this led to controversy. There was concern that real hedgehogs were being slaughtered, but it proved that they were actually flavored with pork fat. This then caused concern about false advertising, and so a compromise was agreed with the trading standards authorities: the labelling was amended to "Hedgehog® Flavoured Crisps".
caption: McCoy's crinkle-cut crisps
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