page_title: Ozwald Boateng
section_title: Career
hierarchical_section_title: Ozwald Boateng / Career
caption_attribution_description: English: Ozwald Boateng's Show at London Fashion Week, 2010.
context_page_description: Ozwald Boateng, OBE is a British fashion designer of Ghanaian descent, known for his trademark twist on classic British tailoring and bespoke style.
context_section_description: Mentored by Tommy Nutter, the success of the Paris show in 1994 enabled Boateng to open his boutique on Vigo Street, the south end of Savile Row, in 1995.
  Boateng's contemporary approach to menswear design helped to forge a new appreciation for Savile Row, and draw in a younger demographic. Boateng's moved fully into Savile Row in June 2002.
  In 2005, Boateng was honoured with a major 20-year retrospective event at the Victoria and Albert Museum.
  In 2008, Boateng's new flagship store and headquarters are launched at No. 30 Savile Row, on the corner of Savile Row and Clifford Street. The largest store on this Mayfair street (as of November 2019), its signage and interiors were co-designed with British-Ghanaian Architect David Adjaye. It remains the only Black-owned store on Savile Row (as of November 2019), and has since 2010 been managed by Moroccan-born Bespoke Manager, Khalid Fakhour.
  In 2003, Boateng launched a new gimmick in fragrances for women. Bespoke comprises two different vials of fragrance within an elongated, jewel-like bottle.
  In 2007, Boateng merged the corporate headquarters of his company with his redesigned flagship store on Savile Row. Today, in addition to a bespoke service, Boateng also produces two ready-to-wear collections a year, produced at the former Chester Barrie factory in Crewe, Cheshire.
caption: Boateng's Show at London Fashion Week, 2010
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