page_title: Target Australia
section_title: Beginnings
hierarchical_section_title: Target Australia / History / Beginnings
caption_attribution_description: English: A new look Target outlet within the w:Northgate Shopping Centre, Glenorchy, a northern suburb of w:Hobart. This picture was taken using a 12MP w:Kodak EasyShare Z1275 camera.
context_page_description: Target Australia is a mid-price department store chain owned by Wesfarmers. It is Australia's largest department store chain by store number, operating 276 stores throughout the country.
  Products it sells include branded clothing, cosmetics, homewares, electronics, fitness and consumer electronics. The company's national support office is located in Williams Landing.
  Despite the similar logo, name and type of outlets, Target Australia carries no corporate connection or relation to the US discount retailer, Minneapolis, MN-based Target Corporation.
context_section_description: In 1926, George Lindsay and Alex McKenzie opened their first store in Geelong selling dress fabrics, bedding and furnishings. Lindsay had begun his retail empire five years earlier, running a store in Ouyen, Victoria, but moved to Geelong to increase the opportunity for growth. The company progressively established stores throughout Victoria, running with a policy of selling quality goods at half the normal rate of profit.
  In 1968, Myer Emporium purchased the chain of 16 stores and renamed the company Lindsay's Target, moving into the South Australia market with the first discount department store positioned format "Target" store opening in Newton, South Australia in October 1970 with an aim to expand the business. The new discount department store quickly established itself throughout Australia, and within 3 years had stores in Victoria, South Australia, Queensland and New South Wales. In March 1973, "Lindsay's" was dropped from the company name when the business was renamed Target Australia Pty Ltd and the mainly Victorian-based "Lindsay's" stores with the positioning of "Sell it for Less" were rolled into the "Target" discount department store group, now carrying over its leading position of quality softgoods to the relatively new "totally different" larger Target discount department store format - while maintaining its base in Geelong.
  By 1982, Myer was operating 27 stores under the Target brand, but sold 22 of these with 14 going to GJ Coles & Coy Ltd.
caption: Another older Target outlet within the Northgate Shopping Centre, Glenorchy, a northern suburb of Hobart.
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