page_title: Spic and Span
section_title: History
hierarchical_section_title: Spic and Span / History
caption_attribution_description: English: Identifier: ladieshomejourna65janwyet (find matches) Title: The Ladies' home journal Year: 1889 (1880s) Authors: Wyeth, N. C. (Newell Convers), 1882-1945 Subjects: Women's periodicals Janice Bluestein Longone Culinary Archive Publisher: Philadelphia&#160;: (s.n.) Contributing Library: Internet Archive Digitizing Sponsor: Internet Archive View Book Page: Book Viewer About This Book: Catalog Entry View All Images: All Images From Book Click here to view book online to see this illustration in context in a browseable online version of this book. Text Appearing Before Image: -a Text Appearing After Image: ITS LIKE DUSTING .... only with a dampcloth. I wring my cloth out in a Spic and Spansolution just so its damp. Then I rub easily over thesurface... and ... LOOKS FRESHLY PAINTED! See that shining, glossyfinish! And I didnt rinse or wipe dry. Theres no soap, no otherproduct like Spic and Span. Its got an exclusive ingredient...and itll work shining magic all through your house! v« Note About Images Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability - coloration and appearance of these illustrations may not perfectly resemble the original work.
context_page_description: Spic and Span is a brand of all-purpose household cleaner marketed by KIK Custom Products Inc. for home consumer use and by Procter & Gamble for professional use.
context_section_description: On June 15, 1926, Whistle Bottling Company of Johnsonburg, Pennsylvania, registered "Spic and Span" trademark No. 214,076 — washing and cleaning compound in crystal form with incidental water-softening properties.
  The modern cleaner was invented by housewives Elizabeth "Bet" MacDonald and Naomi Stenglein in Saginaw, Michigan in 1933. Their formula included equal parts of ground-up glue, sodium carbonate, and trisodium phosphate; though trisodium phosphate is no longer part of the modern formula out of a concern for environmental damage from phosphates making their way into waterways. Stenglein observed that testing in her house made it spotless, or "spick and span". They took the k off Spick and started selling the product in brown envelopes to local markets. From 1933 to 1944, both families helped run their "Spic and Span Products Company". On January 29, 1945, Procter & Gamble, a major international manufacturer of household and personal products based in Cincinnati, Ohio, bought Spic and Span for $1.9 million. On August 30, 1949, Procter & Gamble registered the "Spic and Span" trademark (soluble cleaner, cleanser, and detergent).
  The product was advertised in many soap operas, serving as the main sponsor of Search for Tomorrow for two decades.
  The brand, along with Comet, was acquired by Prestige Brands in 2001. In 2018, Prestige Brands sold the brand to KIK Custom Products Inc. Procter & Gamble retained the rights to market the brand to the professional (non-home-consumer) market in the United States. However, the product is no longer advertised on television.
caption: 1948 advertisement for the product.
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