page_title: Pricing strategies
hierarchical_section_title: Pricing strategies
caption_attribution_description: English: Drawing by Marguerite Martyn of Soulard Market, St. Louis, in 1912, showing shoppers bargaining with merchants, women comparing notes, a uniformed chauffeur holding a basket, a child, and various items being sold or bought.
context_page_description: A business can use a variety of pricing strategies when selling a product or service. The price can be set to maximize profitability for each unit sold or from the market overall. It can be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market.
context_section_description: A business can use a variety of pricing strategies when selling a product or service. The price can be set to maximize profitability for each unit sold or from the market overall. It can be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market.
caption: Sales being made at Soulard Market, St. Louis, Missouri, drawing by Marguerite Martyn, 1912
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