page_title: Televangelism
section_title: Radio (1920s-onwards)
hierarchical_section_title: Televangelism / History / Radio (1920s-onwards)
caption_attribution_description: English: Portrait of Rev. w:S. Parkes Cadman (1864-1936) at age 46 in 1910.
context_page_description: Televangelism is the use of media, specifically radio and television, to communicate Christianity.
  Televangelists are ministers, whether official or self-proclaimed, who devote a large portion of their ministry to television broadcasting. Some televangelists are also regular pastors or ministers in their own places of worship, but the majority of their followers come from TV and radio audiences. Others do not have a conventional congregation, and work primarily through television. The term is also used derisively by critics as an insinuation of aggrandizement by such ministers.
  Televangelism began as a uniquely American phenomenon, resulting from a largely deregulated media where access to television networks and cable TV is open to virtually anyone who can afford it, combined with a large Christian population that is able to provide the necessary funding. It became especially popular among Evangelical Protestant audiences, whether independent or organized around Christian denominations.
context_section_description: Christianity has always emphasized preaching the gospel to the whole world, taking as inspiration the Great Commission. Historically, this was achieved by sending missionaries, beginning with the Dispersion of the Apostles, and later, after the invention of the printing press, included the distribution of Bibles and religious tracts. Some Christians realized that the rapid uptake of radio beginning in the 1920s provided a powerful new tool for this task, and they were amongst the first producers of radio programming. Radio broadcasts were seen as a complementary activity to traditional missionaries, enabling vast numbers to be reached at relatively low cost, but also enabling Christianity to be preached in countries where this was illegal and missionaries were banned. The aim of Christian radio was to both convert people to Christianity and to provide teaching and support to believers. These activities continue today, particularly in the developing world. Shortwave radio stations with a Christian format broadcast worldwide, such as HCJB in Quito, Ecuador, Family Radio's WYFR, and the Bible Broadcasting Network (BBN), among others.
  In the U.S., the Great Depression of the 1930s saw a resurgence of revival-tent preaching in the Midwest and South, as itinerant traveling preachers drove from town to town, living off donations. Several preachers began radio shows as a result of their popularity. One of the first ministers to use radio extensively was S. Parkes Cadman, beginning in 1923. By 1928, Cadman had a weekly Sunday afternoon radio broadcast on the NBC radio network, his powerful oratory reaching a nationwide audience of five million persons.
  Aimee Semple McPherson was another pioneering tent-revivalist who soon turned to radio to reach a larger audience. Radio eventually gave her nationwide notoriety in the 1920s and 1930s and she even built one of the earliest Pentecostal megachurches.
  In the 1930s, a famous radio evangelist of the period was Roman Catholic priest Father Charles Coughlin, whose strongly anti-Communist and antisemitic radio programs reached millions of listeners. Other early Christian radio programs broadcast nationwide in the U.S. beginning in the 1920s–1930s include (years of radio broadcast shown): Bob Jones, Sr. (1927–1962), Ralph W. Sockman (1928–1962), G. E. Lowman (1930–1965), Music and the Spoken Word (1929–present), The Lutheran Hour (1930–present), and Charles E. Fuller (1937–1968). Time magazine reported in 1946 that Rev. Ralph Sockman's National Radio Pulpit on NBC received 4,000 letters weekly and Roman Catholic archbishop Fulton J. Sheen received between 3,000 and 6,000 letters weekly. The total radio audience for radio ministers in the U.S. that year was estimated to be 10 million listeners.
caption: S. Parkes Cadman, one of the first ministers to use radio, beginning in 1923
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