page_title: Boston Whaler
section_title: Advertising and unsinkability claim
hierarchical_section_title: Boston Whaler / Advertising and unsinkability claim
caption_attribution_description: English: A Boston Whaler and a semi-rigid rescue boat of the Marine Section of the Bermuda Police Service at Barr's Bay, in Hamilton, Bermuda.
context_page_description: Boston Whaler is an American boat manufacturer. It is a subsidiary of the Brunswick Boat Group, a division of the Brunswick Corporation. Boston Whalers were originally produced in Massachusetts, hence the name, but today are manufactured in Edgewater, Florida.
context_section_description: Boston Whaler has, for many years, sawn boats in half to illustrate their durability, performance, smooth ride and "unsinkability".  The original 1961 Life magazine ad pictured Dick Fisher sitting in a floating 13-foot (4.0 m) Whaler with a crosscut saw halfway through the hull. After the cut was completed, Fisher used the stern section to tow the bow section back to shore.  Modern Whaler advertising uses a chain saw.  Due to the foam core construction, the Whaler will remain afloat when sawed completely in half.  Boston Whaler boats also remain afloat when completely swamped (full of water).  Because of these attributes, Boston Whaler's trademarked sales line is "the unsinkable legend."
  Today, this "unsinkable" attribute is not exclusive to Boston Whalers.  All motorboats (and certain other boat types) under 20 feet (6.1 m), manufactured for sale in the United States are required by law to have positive flotation, such that a completely swamped boat will still float.  This is accomplished through the use of closed cell foam, or other non-permeable material.  Boston Whaler, however, does claim to exceed the Coast Guard requirements.
caption: A Boston Whaler of the Bermuda Police Service
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