page_title: Justin Bieber
section_title: 2008–2009: Career beginnings and My World
hierarchical_section_title: Justin Bieber / Career / 2008–2009: Career beginnings and My World
caption_attribution_description: Justin Bieber, NYC signing September 1,2009 Nintendo Store - NYC
context_page_description: Justin Drew Bieber is a Canadian singer and songwriter. Discovered at age 13 by talent manager Scooter Braun after he had watched his YouTube cover song videos, Bieber was signed to RBMG Records in 2008. With Bieber's debut EP My World, released in late 2009, Bieber became the first artist to have seven songs from a debut record chart on the Billboard Hot 100.
  Bieber released his debut studio album My World 2.0 in 2010. Containing the hit single "Baby", the album debuted atop the US Billboard 200, making Bieber the youngest solo male act to top the chart in 47 years. Following his debut album and promotional tours, he released his 3D biopic-concert film Justin Bieber: Never Say Never, which was a box office success. In the years after the releases of the Under the Mistletoe and Believe, Bieber had established himself as a teen idol, but faced several controversies, including run-ins with the law internationally before his first arrest in 2014.
  Following controversies surrounding Bieber, his sound became more mature as he transitioned into EDM and moved away from teen pop.
context_section_description: When searching for videos of a different singer, Scooter Braun, a former marketing executive of So So Def Recordings, clicked on one of Bieber's 2007 YouTube videos by accident. Impressed, Braun tracked down the theatre Bieber was performing in, located Bieber's school, and finally contacted Mallette, who was reluctant because of Braun's Judaism. She remembered praying, "God, I gave him to you. You could send me a Christian man, a Christian label!", and, "God, you don't want this Jewish kid to be Justin's man, do you?" However, church elders convinced her to let Bieber go with Braun. At 13, Bieber went to Atlanta, Georgia, with Braun to record demo tapes. Bieber began singing for Usher one week later.
  Bieber was soon signed to Raymond Braun Media Group (RBMG), a joint venture between Braun and Usher. Justin Timberlake was also reportedly in the running to sign Bieber but lost the bidding war to Usher.
  Usher then sought assistance in finding a label home for the artist from then manager Chris Hicks, who helped engineer an audition with his contact L.A. Reid of The Island Def Jam Music Group. Reid signed Bieber to Island Records in October 2008 (resulting in a joint venture between RBMG and Island Records) and appointed Hicks as executive Vice-President of Def Jam, where he could manage Bieber's career at the label. Bieber then moved to Atlanta with his mother to pursue further work with Braun and Usher. Braun became Bieber's manager in 2008.
  Bieber's first single, "One Time", was released to radio while Bieber was still recording his debut album. The song reached number 12 on the Canadian Hot 100 during its first week of release in July 2009 and later peaked at number 17 on the Billboard Hot 100 chart in the United States. During fall 2009, it had success in international markets. The song was certified platinum in Canada and the US and gold in Australia and New Zealand. His first release, an extended play entitled My World, was released on November 17, 2009. The album's second single, "One Less Lonely Girl", and two promo singles, "Love Me" and "Favorite Girl", were released exclusively on the iTunes Store and charted within the top 40 of the US Billboard Hot 100.
  "One Less Lonely Girl" was later also released to radio and peaked within the top 20 in Canada and the US, and was certified gold in the latter. My World was eventually certified platinum in the US and double platinum in both Canada and the United Kingdom. To promote the album, Bieber performed on several live shows such as mtvU's VMA 09 Tour, European program The Dome, YTV's The Next Star, The Today Show, The Wendy Williams Show, Lopez Tonight, The Ellen DeGeneres Show, It's On with Alexa Chung, Good Morning America, Chelsea Lately, and BET's 106 & Park. Bieber also guest starred in an episode of True Jackson, VP in late 2009.
  Bieber performed Ron Miller and Bryan Wells's "Someday at Christmas" for US President Barack Obama and first lady Michelle Obama at the White House for Christmas in Washington, which aired on December 20, 2009, on US television broadcaster TNT. Bieber was also one of the performers for Dick Clark's New Year's Rockin' Eve with Ryan Seacrest, on December 31, 2009.
caption: Bieber at a signing event in 2009
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