page_title: List of aircraft operated by Scandinavian Airlines
section_title: Livery
hierarchical_section_title: List of aircraft operated by Scandinavian Airlines / Livery
caption_attribution_description: Scandinavian Airlines System (SAS) Douglas DC-7C Seven Seas OY-KND Rolf Viking at Stockholm-Bromma Airport.
context_page_description: Scandinavian Airlines, previously known as Scandinavian Airlines System, is the national airline of Denmark, Norway and Sweden. Headquartered in Sigtuna outside Stockholm, Sweden, it operates out of three main hubs, Copenhagen Airport, Stockholm-Arlanda Airport and Oslo Airport, Gardermoen. Owned by the eponymous SAS Group, the airline transported 22.9 million passengers to 90 destinations on an average 683 flights daily in 2011. As of October 2018, SAS utilize 164 aircraft—jetliners and turboprops—consisting of 64 Boeing 737, 28 Bombardier CRJ900 operated by Nordica and Cityjet, 44 Airbus A319/A320/A321, 16 Airbus A330/A340 and 10 ATR 72's operated by Nordica and FlyBe. In addition there are 2 Bombardier CRJ1000 leased from Air Nostrum.
  The airline has operated over 700 aircraft throughout its history. It was a loyal customer of Douglas Aircraft Company and its successor McDonnell Douglas, operating 290 aircraft and all major models from the DC-3 through the MD-90, except for the MD-11 and the MD-95. Boeing is the second-largest manufacturer, with 127 aircraft, of which 105 were 737s.
context_section_description: During the negotiations to create OSAS, the airlines quickly agreed that they would need a common profile and naming style. Referencing Vikings allowed the airline to play on a common history between the Scandinavian countries, while giving a global distinctive and recognizable mark. The aircraft were painted with a livery consisting of a dragon's head, iconic of the Viking longships, in combination with a cheatline which intersected with the windows such as to visualize the shields hung on the side of the longships.
  After Jan Carlzon's appointment as chief executive officer in 1981, he introduced a "new corporate identity" for the airline. In addition to a change of operating policy, it gave the airline a new graphical identity and livery. Carlzon was especially opposed to the Viking markings, as he believed people did not understand the dragon head reference and otherwise associated Vikings with pillage and rape. Early proposals called for green aircraft—considered neutral in relation to the Scandinavian national colors. The re-branding job was then issued to Landor Associates, who initially proposed the "Royal Scandinavian" brand with an oriental design, but this was discarded. The roll-out of the "Carlzon livery" took place on 12 April 1983 saw a white body with slanted vertical stripes in the Scandinavian flags' colors.
  SAS' current livery was first presented in September 1998 with the introduction of the Boeing 737 Next Generation. Part of a company-wide new identity, SAS 2000+, the aircraft were given a white body, "Scandinavian" was replaced with "Scandinavian Airlines", the vertical stabilizer was painted blue and the engines red. The three national flags with crowns were replaced with matrix representing the Scandinavian flags. Operations in Norway were branded SAS Braathens between 2004 and 2007, receiving a distinct livery based on the main SAS scheme.
  A number of special paint jobs have been carried out. In the mid-1990s, SAS started a scheme to cover MD-80 in single colors overlaid with small, white aircraft silhouettes, but the project was abandoned after two aircraft. As SAS was one of the main sponsors of the 1994 Winter Olympics in Lillehammer, it painted one aircraft in a Lillehammer '94 scheme. Similarly a Copenhagen '96 scheme was pained for Copenhagen's term as the European Capital of Culture. Since 2002, SAS has painted selected aircraft in a Star Alliance livery. With the delivery of the A319 in 2006, one aircraft was delivered in a retro Viking scheme.
caption: Douglas DC-7C Seven Seas in 1967, in SAS' original Viking livery
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