page_title: Walter Hoving
section_title: Tiffany & Company
hierarchical_section_title: Walter Hoving / Career / Tiffany & Company
caption_attribution_description: English: at tiffany's
context_page_description: Walter Hoving was a Swedish-born American businessman and writer. He was the chairman of Tiffany & Company from 1955 to 1980.
context_section_description: Hoving bought a controlling share of Tiffany & Co. in 1955, at that time company's performance appeared to be gradually declining with around $7 million worth of business a year. Under his supervision, company's sales grew up to $100 million by the year 1980.
  He hired Van Day Truex, a design director and allowed him to design freely without worrying about selling it. He also hired famous designers like Jean Schlumberger, Elsa Peretti, and Gene Moore. Moore went on to design Tiffany's famous Fifth Avenue windows.
  Hoving maintained standards at Tiffany & Co. by refusing to sell diamond rings to men, nothing silver plated and no account charged for customers who had been impolite towards the salespeople.
caption: Hoving at Tiffany & Co.
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