page_title: Alexander Shorokhoff
section_title: Design
hierarchical_section_title: Alexander Shorokhoff / Design
caption_attribution_description: English: Kandy Avantgarde Watch from Avantgarde Collection
context_page_description: Alexander Shorokhoff Uhrenmanufaktur is a German company producing mechanical luxury wristwatches with highly artistic design. The head-quarters of the company is located in Alzenau, Germany. In September 2017, the manufacturer celebrated its 25th anniversary. Annual sales number approximately 1100 pieces.
context_section_description: Whereas the form-factor of the watches is mostly traditional, their dials and faces are avant-garde, yet draw inspiration from the 1960s. Shorokhoff watches use the number "60" in place of the "12" at the top position of the dial, representing the 60 minutes of the hour.
  The design of these watches is inspired by the cultural and art history from all over the world. The artistic standard gets clear by the slogan "Art on the Wrist".
  A lot of these watches are made in limited edition of only few. The brand has three collections. 
  
  The “Heritage"- collection has been dedicated to the Russian cultural and art heritage of the 19th century. By creating the models “Dostoevsky“, “Alexander Pushkin“, “Tolstoi“ and “Tchaikovsky“ the Alexander Shorokhoff watch manufacturer pays tribute to these great artists. At the same time, the artistic inspiration of these creations came apparent. 
  Even though the design could be described as classical, it is likewise more specialized by the unusual colours and forms, the traditional engravings, skeletonizing and enamel coating. 
  The "Avantgarde"-collection is symbolizing the Russian supremacism; at the same time the design of these watches integrates exceptional elements of shaping and unusual combinations of forms and colours. This is why the view of the watches is provoking and avant-garde like - exactly as their name reveals. The inspiration for the collection comes from the Russian and European art and culture. Models like “Miss Avantgarde“, “Babylonian“, “Barbara“, “Kandy“ and the tourbillon “Tomorrow“ are well characterizing the avant-garde image of the collection. The value of the watches is here also enhanced by fully featured movements with hand engravings or skeletonized dials.
  "The "Vintage"-collection is very special in many aspects, but it belongs to the “Avantgarde"-line, too. The main feature of the "Vintage"-collection is the exclusive use of “Vintage”-movements of former Russian and Swiss production. These movements are renewed and refined in a long restoring process by exchanging some new manufactured parts for old ones and final engraving.
caption: Kandy AVG
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