page_title: Ariel 3 (moped)
hierarchical_section_title: Ariel 3 (moped)
caption_attribution_description: Panasonic G1 14-45 Lens
context_page_description: The Ariel 3 was a tricycle moped produced by the BSA factory in the UK. The Ariel 3 was a sales flop whose £2M development cost contributed significantly to the demise of BSA.
  Even the Ariel 3's promotion was ill-conceived, the sales slogan being "Here it is - whatever it is!". Cohn Atkinson attributes its failure to a remote management at BSA who "didn't even like bikes" and who "made the most appalling decisions" on production and marketing.
context_section_description: The Ariel 3 was a tricycle moped produced by the BSA factory in the UK. The Ariel 3 was a sales flop whose £2M development cost  contributed significantly to the demise of BSA.
  Even the Ariel 3's promotion was ill-conceived, the sales slogan being "Here it is - whatever it is!". Cohn Atkinson attributes its failure to a remote management at BSA who "didn't even like bikes" and who "made the most appalling decisions" on production and marketing.
caption: Ariel 3
exif: {}