page_title: Olympic emblem
section_title: 2012 London Olympic Emblem
hierarchical_section_title: Olympic emblem / 2012 London Olympic Emblem
caption_attribution_description: G-EUPC A319 BA nose shot of titles and Olympic emblem.
context_page_description: Each Olympic Games has its own Olympic emblem, which is a design integrating the Olympic rings with one or more distinctive elements. They are created and proposed by the Organising Committee of the Olympic Games or the National Olympic Committee of the host country. It is the responsibility of the International Olympic Committee to approve Olympic emblems for the Olympic games. The Olympic emblems are used in promotional materials, by sponsors of the Olympics, on the uniforms of every Olympic competitor. All emblems are the property of the IOC.
context_section_description: The 2012 Olympic emblem is a representation of the number 2012, with the Olympic Rings embedded within the zero. It was surrounded by controversies and drew many complaints. Some say it resembled Lisa Simpson engaging in a sexual act with Bart Simpson, while others said it meant to spell out the word "Zion". This created tension in Iran, as the country then threatened to boycott the 2012 games. The font was heavily criticized, but was meant to display edginess and appeal to the younger generation through its look. The emblem wanted to use Olympic values such as pushing oneself to inspire the many people, especially the youth, that watched the games. Ultimately, the emblem worked to improve the world view of the city of London. Along with this, the emblem made no reference to any sport or landmark in London. This was to show that the games were open for everyone, not just people in London, or people of a specific sport. The Olympic emblem was also notable, because the designs were very similar for the Paralympic games. This worked to emphasize the idea that the games were meant for everyone.
caption: The London 2012 Olympic emblem on the side of a plane
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