page_title: In Family We Trust
section_title: Release and reception
hierarchical_section_title: In Family We Trust / Release and reception
caption_attribution_description: English: Executives and cast of In Family We Trust
context_page_description: In Family We Trust is a drama/mystery Thai TV series produced by Nadao Bangkok, in association with The One Enterprise and 4Nologue, and broadcast on One 31. It was directed by Songyos Sugmakanan, and was originally broadcast from 14 September to 10 November 2018. The story revolves around an extended Thai Chinese family whose members' seemingly happy relationships devolve into conflict following murder of the eldest son and head of the family business.
  The series features a large ensemble cast of veteran actors, including Nappon Gomarachun, Patravadi Mejudhon, Songsit Roongnophakunsri, Saksit Tangthong, Kathaleeya McIntosh, Sopitnapa Choompanee and Kejmanee Wattanasin, as well as members of the pop idol group Nine by Nine.
context_section_description: In Family We Trust was originally slated to be broadcast on channel One 31 during 21:15–22:45 on Saturdays, beginning on 1 September, but the schedule was later changed to twice weekly, 20:45 on Fridays and 20:10 on Saturdays. The first episode was released on 14 September. In addition to the TV broadcast, each episode is released to the free Line TV streaming service at 22:00 on the same day.
  The series received hugely enthusiastic responses online, becoming widely discussed on social media. The premiere inspired extensive discussions regarding Chinese Thai culture, and many commented on the story's parallels to real-life familial disputes such as that of the Thammawattana family, whose scion Hangthong's mysterious death in 1999 became a national sensation. However, TV viewership figures were comparatively poor. The premiere received Nielsen ratings of 0.802, a drop from the 1.2 averaged by MX Muay Xtreme, the Muay Thai programme which previously occupied the time slot, and trailed far behind the dramas of mainstream Channel 3 and Channel 7, which received ratings of 5.627 and 5.349, respectively. Subsequent weekly ratings gradually increased (to 1.290 for the sixth episode), but were still disappointing for its scale of production. The series' poor television performance has been attributed to its younger viewership (compared to the usual mainstream television audience), who preferred to watch through online over-the-top services rather than on traditional live television.
caption: Part of the series' cast, together with director Songyos and executives Anuwat and Takonkiet, at the press event on 5 September 2018
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