page_title: Nissan Stadium
section_title: Naming rights
hierarchical_section_title: Nissan Stadium / History / Naming rights
caption_attribution_description: English: Nissan Stadium, home of the NFL’s Tennessee Titans, in 2017.
context_page_description: Nissan Stadium is a multi-purpose stadium in Nashville, Tennessee, United States. Owned by the Metropolitan Government of Nashville and Davidson County, it is primarily used for football and is the home field of the Tennessee Titans of the National Football League and the Tennessee State Tigers of Tennessee State University. The stadium is also the site of the Franklin American Mortgage Music City Bowl, a postseason college football bowl game played each December, and from 2020 until 2022 will be the home field of Nashville SC of Major League Soccer. Nissan Stadium is also used for large concerts, such as the CMA Music Festival nightly concerts, which take place for four days every June. Facilities are included to enable the stadium to host other public events, meetings, parties, and gatherings.
  Nissan Stadium is located on the east bank of the Cumberland River, directly across the river from downtown Nashville and has a listed seating capacity of 69,143. Its first event was a preseason game between the Titans and the Atlanta Falcons on August 27, 1999. Since opening in 1999, it has been known by multiple names, including Adelphia Coliseum, The Coliseum, and LP Field.
context_section_description: During its construction, the stadium had no official name, though it was generally referred to as "The East Bank Stadium", a reference to the stadium's location on the eastern bank of the Cumberland River. Upon its completion, it was given the name "Adelphia Coliseum" in a 15-year, $30 million naming rights arrangement with Adelphia Business Solutions, a subsidiary of the larger Adelphia telecommunications company. However, after Adelphia missed a required payment and subsequently filed for bankruptcy in 2002, the agreement was abandoned and the stadium became known simply as "The Coliseum" for four years. (Adelphia itself was dissolved in 2006.)
  A naming rights deal with Nashville-based Louisiana-Pacific was inked on June 6, 2006. Louisiana-Pacific, which markets itself as "LP Building Products", paid $30 million over 10 years for naming rights. LP's influence inside the stadium led to the creation of the LP Building Zones in 2007, located beneath the giant scoreboards from Daktronics at the north and south ends of the stadium. The concession stands and restrooms in these two areas were decorated to look like suburban homes using LP products.
  On June 24, 2015, car manufacturer Nissan, which has its North American headquarters just south of Nashville in Franklin and operates a large manufacturing plant in nearby Smyrna, bought the naming rights for the stadium in a 20-year contract, rebranding the stadium as Nissan Stadium. As part of the sponsor agreement, a 2016 Nissan Titan pickup truck was placed next to the stadium scoreboard.
caption: Nissan Stadium in 2017
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