page_title: Grasse
section_title: Modern industry
hierarchical_section_title: Grasse / Perfume / Modern industry
caption_attribution_description: English: Fragonard - PARFUMEUR Parfums Diamant (French perfume)
context_page_description: Grasse is the sole subprefecture of the Alpes-Maritimes department in the Provence-Alpes-Côte-d'Azur region on the French Riviera. In 2017, the commune had a population of 50,396.
  Considered the world's capital of perfume, Grasse obtained two flowers in the Concours des villes et villages fleuris and was made Ville d'Art et d'Histoire.
context_section_description: A network of sixty companies employs 3,500 people in the city and surrounding area. Additionally about 10,000 residents of Grasse are indirectly employed by the perfume industry. Almost half of the business tax for the city comes from the perfume sector and that is ahead of tourism and services. The main activity of perfumery in Grasse is in the production of natural raw materials (essential oils, concretes, absolutes, resinoids and molecular distillation) and the production of concentrate, also called the juice. A concentrate is the main product that when diluted in at least 80% alcohol provides a perfume. Also food flavorings, which developed since the 1970s, account for over half of production output today.
  This represents almost half of the production of French perfumes and aromas and around 7-8% of total global activity. However, during the 1960s and 1970s large international groups gradually bought up local family factories (Chiris, Givaudan-Roure and Lautier, for example). Soon after their production has often been relocated overseas. Just 30 years ago most companies were focused on the production of raw materials. However an overwhelming majority of the modern fragrances contain synthetic chemicals in part or in whole. Grasse perfume companies have therefore adapted by turning to aromatic synthesis and especially to food flavorings and successfully ended a long stagnation. The Grasse perfume industry cannot compete against large chemical multinationals, but it benefits greatly from the advantage of its knowledge of raw materials, facilities, contractors, etc. In addition, major brands such as Dior and Chanel have their own plantations of roses and jasmine in the vicinity of Grasse.
caption: Fragonard Diamant
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