page_title: Land Rover
section_title: Rover era
hierarchical_section_title: Land Rover / History / Rover era
caption_attribution_description: Landrover - Dash Burbage Wiltshire (DVLA) first registered 8 February 1962, 2286 cc SPR 461
context_page_description: Land Rover is a British brand of four-wheel drive vehicles that is owned by multinational car manufacturer Jaguar Land Rover, since 2008 a subsidiary of India's Tata Motors. JLR currently build Land Rovers in Brazil, China, India, Slovakia, and the United Kingdom. The Land Rover name was created in 1948 by the Rover Company for a utilitarian four-wheel drive, off-roader; yet today Land Rover vehicles comprise solely upmarket luxury SUV cars.
  Land Rover was granted a Royal Warrant by King George VI in 1951, and 50 years later, in 2001, it received a Queen's Award for Enterprise for outstanding contribution to international trade. Over time, Land Rover grew into its own brand, encompassing a consistently growing range of four-wheel drive, off-road capable models.
context_section_description: The design for the original vehicle was started in 1947 by Maurice Wilks. Wilks, chief designer at the Rover Company, on his farm in Newborough, Anglesey, working in conjunction with his brother Spencer who was the managing director of Rover. The design may have been influenced by the Jeep and the prototype, later nicknamed Centre Steer, was built on a Jeep chassis and axles. The early choice of colour was dictated by military surplus supplies of aircraft cockpit paint, so early vehicles only came in various shades of light green. Starting with the series I Land Rover, all models in this era featured sturdy box-section ladder-frame chassis. Early vehicles like the Series I were field-tested at Long Bennington and designed to be field-serviced.
  After the formation of Land Rover Limited in 1978 the hyphen in Land-Rover —as shown in the logo— began to be dropped.
caption: Series IIA dashboard
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