page_title: British Airways
section_title: Branding
hierarchical_section_title: British Airways / Marketing / Branding
caption_attribution_description: English: Heathrow airport is the main airport for London. Terminal 5 is the newest terminal and mainly used by British Airways. Facilities are good and there are many restaurants and shops. Terminal 5 is connected to the London Underground.
context_page_description: British Airways is the flag carrier airline of the United Kingdom, headquartered in London, England, near its main hub at Heathrow Airport. It is the second largest airline in the United Kingdom, based on fleet size and passengers carried, behind easyJet. In January 2011 BA merged with Iberia, creating the International Airlines Group, a holding company registered in Madrid, Spain. IAG is the world's third-largest airline group in terms of annual revenue and the second-largest in Europe. It is listed on the London Stock Exchange and in the FTSE 100 Index. British Airways is the first passenger airline to have generated more than $1 billion on a single air route in a year.
  BA was created in 1974 after a British Airways Board was established by the British government to manage the two nationalised airline corporations, British Overseas Airways Corporation and British European Airways, and two regional airlines, Cambrian Airways and Northeast Airlines. On 31 March 1974, all four companies were merged to form British Airways. However, it marked 2019 as its centenary based on predecessor companies.
context_section_description: The musical theme predominantly used on British Airways advertising is "The Flower Duet" by Léo Delibes. This, and the slogan "The World's Favourite Airline" were introduced in 1989 with the launch of the iconic "Face" advertisement. The slogan was dropped in 2001 after Lufthansa overtook BA in terms of passenger numbers. "Flower Duet" is still used by the airline, and has been through several different arrangements since 1989. The most recent version of this melody was shown in 2007 with a new slogan: "Upgrade to British Airways". Other advertising slogans have included "The World's Best Airline", "We'll Take More Care of You", and "Fly the Flag".
  BA had an account for 23 years with Saatchi & Saatchi, an agency that created many of their most famous advertisements, including the influential "Face" campaign. Saatchi & Saatchi later imitated this advert for Silverjet, a rival of BA, after BA discontinued their business activities. Since 2007, BA has used Bartle Bogle Hegarty as its advertising agency.
  British Airways purchased the internet domain ba.com in 2002 from previous owner Bell Atlantic, 'BA' being the company's acronym and its IATA Airline code.
  British Airways is the official airline of the Wimbledon Championship tennis tournament, and was the official airline and tier one partner of the 2012 Summer Olympics and Paralympics. British Airways was also the official airline of England's bid to host the 2018 Football World Cup.
  High Life, founded in 1973, is the official in-flight magazine of the airline.
caption: British Airways' promotional banner above the check-in desks at Heathrow Airport's Terminal 5.
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