page_title: Diamonds World Tour
section_title: Background
hierarchical_section_title: Diamonds World Tour / Background
caption_attribution_description: English: Rihanna in Singapore 2013.
context_page_description: The Diamonds World Tour was the fifth concert tour by Barbadian recording artist Rihanna. It was launched in support of her seventh studio album Unapologetic. The tour was announced in September 2012 following the singer's performance at the 2012 MTV Video Music Awards. The tour kicked off on March 8, 2013 in Buffalo, New York and officially ending on November 15, 2013 in New Orleans, Louisiana. The tour visited the Americas, Europe, Asia, Africa, and Australia with 96 shows in total. This was Rihanna's first Australian tour since February 2011 with The Last Girl On Earth Tour.
  The set list for the concerts included songs from a selection of Rihanna's studio albums, the Diamonds World Tour includes five acts and an encore. Rihanna's outfits were designed by a variety of designers including Riccardo Tisci of Givenchy, Raf Simons of Christian Dior and Alber Elbaz, footwear was designed by French fashion line Christian Louboutin and Manolo Blahnik.
  The tour featured support acts including 2 Chainz, ASAP Rocky, David Guetta, and Haim among others.
  The tour was met with praise from critics who noted artistic growth.
context_section_description: On September 7, following the singer's performance at the 2012 MTV Video Music Awards, she announced that she will embark on her fourth worldwide tour entitled the Diamonds World Tour, to support her then upcoming album. Rihanna's managing company Live Nation Entertainment posted a video on YouTube with the announcement of the North American dates of the tour. The tickets for the concert shows were made available a week later on September 14, 2012. She will bring her tour to 27 cities in North America during two months. On Wednesday, November 14, 2012, Rihanna revealed the European dates. The singer will tour Europe for two months between late May and late July 2013, taking in the UK during June. A few dates were announced a few days later the official European announcement although they said: more shows are expected to be announced. On March 13, 2013, the Australian dates were confirmed.
  In early March 2013, via her official YouTube channel, Rihanna posted a series of videos regarding the preparations for the tour. The first video featured the dancers auditions for the tour in which contestants applied to participate on the tour. They perform several dance sequences for Rihanna and her team while they are auditioning. She posted the second video on March 2, 2013, in which the crew is preparing the outfits for Rihanna, the dancers and the backup singers. Marley Glassroth who served as a costume builder, explained that the theme of the outfits is different for every section of the show, "There is a little bit of rock n' roll, there is a little bit of sexy... everything." The stylist assistant, Jahleel Weaver, also spoke and concluded that the most difficult process of the costume creation is making "the storming ideas" reality and further described the show as "dope".
  A day later, she posted a third video in which the tour crew describes how the stage will be set up for every show. The production assistant of the stage, Cody Osborne explained that he worked on it probably for over 18 million hours and he hopes it will work. Scenes are intercuted with people building the stage up together. Joe Sanchez, who serves as a production manager, stated that he started designing it since last year and it has been in construction for five weeks. He also said that it will take a team crew of over 58 people to construct and over a 100 local people crew to turn it down the stage on every show. Sanchez said that the show is more complex than the previous tours by Rihanna. On March 4, another video was posted on the singer's channel in which she rehearsal's for the dance routine of "Pour It Up" together with the choreographer. According to the latter, "this routine gives you the feeling like a stripper-slash hood choreography, that's the type of energy, that's the type where your mind will be ported." The next day, a video of the "Run Through First Look" was uploaded in which Rihanna approved the stage lighting and video content. On March 6 a video where the singer and her dancers are doing the video photo shoot was uploaded, before finally the next day, the last video where Rihanna and her crew are making the last rehearsal before leaving for the first show in Buffalo, New York was posted.
caption: A view of the stage during Rihanna's performance in Singapore on September 22, 2013.
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