page_title: Christmas card
section_title: Commercial Christmas cards
hierarchical_section_title: Christmas card / History / Commercial Christmas cards
caption_attribution_description: This Tucker Corporation Christmas greeting card is probably from December 1947 as it illustrates the basic design of the Tucker '48, but it has non-production trim.
context_page_description: A Christmas card is a greeting card sent as part of the traditional celebration of Christmas in order to convey between people a range of sentiments related to Christmastide and the holiday season. Christmas cards are usually exchanged during the weeks preceding Christmas Day by many people in Western society and in Asia. The traditional greeting reads "wishing you a Merry Christmas and a Happy New Year". There are innumerable variations on this greeting, many cards expressing more religious sentiment, or containing a poem, prayer, Christmas song lyrics or Biblical verse; others focus on the general holiday season with an all-inclusive "Season's greetings". The first modern Christmas card was by John Calcott Horsley.
  A Christmas card is generally commercially designed and purchased for the occasion. The content of the design might relate directly to the Christmas narrative with depictions of the Nativity of Jesus, or have Christian symbols such as the Star of Bethlehem or a white dove representing both the Holy Spirit and Peace.
context_section_description: Many businesses, from small local businesses to multi-national enterprises, send Christmas cards to the people on their customer lists, as a way to develop general goodwill, retain brand awareness and reinforce social networks. These cards are almost always discrete and secular in design, and do not attempt to sell a product, limiting themselves to mentioning the name of the business. The practice harkens back to trade cards of the 18th century, an ancestor of the modern Christmas card.
caption: Tucker Corporation Christmas Card, 1947
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