page_title: Mercury (automobile)
section_title: Trucks
hierarchical_section_title: Mercury (automobile) / Mercury in Canada / Trucks
caption_attribution_description: Canadian 1947 Mercury truck
context_page_description: Mercury is a defunct division of the American automobile manufacturer Ford Motor Company. Created in 1938 by Edsel Ford, Mercury was marketed as an entry-level premium brand for nearly its entire existence, bridging the price gap between the Ford and Lincoln model lines. Competing against Buick and Oldsmobile within General Motors, Mercury also competed most directly against the namesake brand of Chrysler.
  From 1945 to its closure, Mercury was half of the Lincoln-Mercury Division of Ford, forming a combined sales network distinct from Ford. Through the use of platform sharing and manufacturing commonality, Mercury vehicles shared manufacturing commonality with Ford or Lincoln, serving as counterparts for vehicles from both divisions. Lincoln-Mercury also served as the sales network for Continental, Edsel and Merkur.
  In 2010, Ford Motor Company announced the closure of the Mercury brand in an effort to focus on the Ford and Lincoln brands, ending production at the end of 2010. The final Mercury automobile, a 2011 Mercury Grand Marquis, rolled off the assembly line on January 4, 2011. The word MERCURY remains an active, registered trademark of Ford.
context_section_description: In an effort to increase the availability of its truck lineup in Canada, Ford introduced Mercury-badged trucks in Lincoln-Mercury dealerships in 1946.  Initially rebadging the Ford F-Series light trucks as the Mercury M-series, the product range was expanded to include Mercury-badged versions of the medium-duty Ford F-series (and its school bus chassis variant), the C-Series COE truck, and a Mercury version of the Econoline.  Sharing nearly identical bodywork with Ford trucks, Mercury-badged trucks were largely distinguished by a division-specific grille and exterior trim and badging.
  Sold only in Canada, Ford ended sales of Mercury-badged trucks after 1968 (sales of the Mercury version of the C-Series COE continued through 1972); during the 1960s, the M-series shifted closer in appearance to its Ford counterpart.  Following the withdrawal of the M-series, Mercury permanently ended pickup truck production, not marketing another light truck until the 1993 Villager minivan.
caption: 1947 Canadian Mercury M-Series truck
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