page_title: Cessna
section_title: Company terminology
hierarchical_section_title: Cessna / Marketing initiatives / Company terminology
caption_attribution_description: English: Cessna 150E (C-GFAU)
context_page_description: The Cessna Aircraft Company was an American general aviation aircraft manufacturing corporation headquartered in Wichita, Kansas. Cessna produced small, piston-powered aircraft, as well as business jets. For many years the company was one of the highest-volume producers of general aviation aircraft in the world. The company was founded in 1927. It was purchased by General Dynamics in 1985, then by Textron, Inc., in 1992. In March 2014, when Textron purchased the Beechcraft and Hawker Aircraft businesses, Cessna ceased operations as a subsidiary company and joined the others as one of the three distinct brands produced by Textron Aviation.
context_section_description: Cessna marketing terminology includes:
  Para-Lift Flaps – Large Fowler flaps Cessna introduced on the 170B in 1952, replacing the narrow chord plain flaps then in use.
  Land-O-Matic – In 1956, Cessna introduced sprung-steel tricycle landing gear on the 172. The marketing department chose “Land-O-Matic” to imply that these aircraft were much easier to land and take off than the preceding conventional landing gear equipped Cessna 170. They even went as far as to say pilots could do “drive-up take-offs and drive-in landings”, implying that flying these aircraft was as easy as driving a car. In later years, some Cessna models had their steel sprung landing gear replaced with steel tube gear legs. The 206 retains the original spring steel landing gear today.
  Omni-Vision – The rear windows on some Cessna singles, starting with the 182 and 210 in 1962 and followed by the 172 and 150 in 1963 and 1964 respectively. The term was intended to make the pilot feel visibility was improved on the notably poor-visibility Cessna line. The introduction of the rear window caused in most models a loss of cruise speed due to the extra drag, while not adding any useful visibility.
  Cushioned Power – The rubber mounts on the cowling of the 1967 model 150, in addition to the rubber mounts isolating the engine from the cabin.
  Omni-Flash – The flashing beacon on the tip of the fin that could be seen all around.
  Open-View – This referred to the removal of the top section of the control wheel in 1967 models. These had been rectangular, they now became “ram’s horn” shaped, thus not blocking the instrument panel as much.
  Quick-Scan – Cessna introduced a new instrument panel layout in the 1960s and this buzzword was to indicate Cessna’s panels were ahead of the competition.
  Nav-O-Matic – The name of the Cessna autopilot system, which implied the system was relatively simple.
  Camber-Lift – A marketing name used to describe Cessna aircraft wings starting in 1972 when the aerodynamics designers at Cessna added a slightly drooped leading edge to the standard NACA 2412 airfoil used on most of the light aircraft fleet. Writer Joe Christy described the name as "stupid" and added "Is there any other kind [of lift]?"
  Stabila-Tip – Cessna started commonly using wingtip fuel tanks, carefully shaped for aerodynamic effect rather than being tubular-shaped. Tip tanks do have an advantage of reducing free surface effect of fuel affecting the balance of the aircraft in rolling manoeuvres.
caption: A 1965 Cessna 150 with "omni-vision" rear windows
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