page_title: Nick at Nite
section_title: 2004-present
hierarchical_section_title: Nick at Nite / History / 2004-present
caption_attribution_description: English: Nick at Nite logo used from 2002 to 2006Español: Logo de Nick at Nite usado desde 2002 hasta 2006
context_page_description: Nick at Nite is an American nighttime programming block that broadcasts over the channel space of Nickelodeon. It typically broadcasts from 7:00 p.m. to 6:00 a.m. 7 days a week. ET/PT. The block is marketed as a separate network from Nickelodeon for ratings purposes, similar to Cartoon Network. the nighttime branding of Adult Swim.
  Nick at Nite primarily appeals to adult and older youth audiences. Though looser in regards to profanity and suggestive dialogue compared to the network's daytime programming, the block is not as risqué or violent as other services targeting a similar audience.
  Via Nickelodeon, Nick at Nite is available in 92.0 million households in North America as of January 2016.
context_section_description: In March 2004, Nielsen began splitting up Nick at Nite and Nickelodeon in its primetime and total daytime ratings reports, due to the different programming, advertisers and target audiences between the two services; this caused controversy among executives of some cable channels who believed that this move manipulated the ratings, given that Nick at Nite's broadcast day takes up only a fraction of Nickelodeon's programming schedule. Nickelodeon's and Nick at Nite's respective ratings periods encompass only the hours they each operate under the total day rankings, though Nick at Nite is rated only for the primetime ratings; this is due to a ruling by Nielsen in July 2004 that networks have to program for 51% or more of a particular daypart to qualify for ratings for that daypart.
  In 2006, the coloring of Nick at Nite's logo was changed from blue to orange, in order to match the coloring of Nickelodeon's logo. On September 1, 2007, the network introduced a new logo based on Nickelodeon's longtime "splat" logo, with the orange "splat" formed in the shape of a wanning gibbous moon – this effectively integrated the Nickelodeon branding onto Nick at Nite for the first time, as the varied logos that were used from its 1985 launch utilized variants of the Futura Condensed font (the 1984 to 2009 Nickelodeon logo designed by Seibert and Goodman used the Balloon typeface) with various shape backgrounds and a small circle with the word "at" (replaced by an "@" symbol overlaid on a circle background in March 2002 for visual symmetry, owing to the character's building ubiquity from the Internet and eventually into general pop culture) lodged between and staggering the "I"'s. The updated logo debuted in promos in March 2002. However, the Up Next bumpers, station idents, and on-screen bug did not begin using the updated logo until September 1, 2002.
  On July 5, 2009, Nick at Nite extended its programming hours to end at 7 a.m. seven days a week (the weekend lineup ended one hour earlier from April to June 2010 and from January to May 2011) and to begin at 8 p.m. Eastern Time on Sunday through Thursday nights and 9 p.m. Eastern Time on Friday nights (the Saturday lineup continues to have a 10 p.m. Eastern Time start time due to the presence of the long-running Saturday primetime comedy lineup on Nickelodeon). Nick at Nite's times of operation have changed several times over the years, to at one point (between 1998 and 2000) beginning as late as 9 p.m. Eastern Time on Sunday through Thursdays and ending as early as 5:30 a.m. Eastern Time.
  Nick at Nite overhauled its on-air appearance on September 28, 2009, as part of Nickelodeon's rebranding effort – the new logo, also based on Nickelodeon's logo, stylized the network's name as "nick@nite" (rendered as one word in lower case letters within the new network logo). The network also ceased airing the production closing credits for most of its programs (except for those that have tag scenes during the end credits, and originally some series that aired on the network prior to the rebrand that rejoined the network afterward, such as Full House) and began employing network-even closing credits – which Nickelodeon had been utilizing since at least 2000 (both Nick at Nite and Nickelodeon often remove end tag scenes or blooper reels of some shows using this format).
caption: Nick at Nite logo used from March 2002 to 2006 (which is an updated version of the 1992 to 2002 logo, with a circle as its only background). An orange variant of this was used from 2006 to September 1, 2007.
exif: {}