page_title: The Hits (radio station)
section_title: Events and promotions
hierarchical_section_title: The Hits (radio station) / Other services / Events and promotions
caption_attribution_description: English: Photo of Boh Runga performing the song Whiplash at Okurukuru Vineyard in New Plymouth on the 16th of February, 2007 at 7:30pm. Boh was performing as the opening act for her sister Bic Runga's Acoustic Winery Tour.
context_page_description: The Hits is a Hot adult contemporary music radio network, broadcasting to 26 markets across New Zealand. It was set up by Government broadcaster Radio New Zealand in 1993 by consolidating existing stations into a single brand and has been privately owned since 1996. The Hits has had the broadest broadcast reach of any radio network in the country since 1996, and is now available on 40 full-power FM frequencies and 18 iHeartRadio streams.
  Most of the individual stations started out as local AM stations owned by state broadcaster Radio New Zealand. Many have given a platform to broadcasting names like Selwyn Toogood, Paul Holmes, Peter Sinclair, Jenny-May Coffin and Jason Gunn. John "Boggy" McDowell was an announcer on the Southland station for 33 years. Despite a major reduction in local programmes since 1993, most stations still have a local three-hour breakfast programme or a six-hour daytime programme.
  An estimated 282,000 people listen to The Hits every week, including 85,000 people in Auckland region. The network targets 25- to 54-year-old homeowners, socially-active parents and price-conscious household shoppers.
context_section_description: The Hits runs a range of promotions, from activities at shops and gyms to giveaways of cars and travel. It is the official radio network of the Silver Ferns netball squad, the Fast5 Netball World Series and local community netball tournaments. In 2014 and 2015, it was the official network of the ANZ Championship Northern Mystics, Waikato Bay of Plenty Magic, Central Pulse, Canterbury Tactix and Southern Steel teams. Ticket giveaways and player interviews are broadcast on-air.
  Classic Hits has sponsored touring artists, local events and national music tours. Between 2012 and 2014, for example, it secured naming rights to the Acoustic Church Tour and Winery Tour events featuring artists like Anika Moa, Boh Runga, Hollie Smith, Gin Wigmore, The Exponents, Stan Walker and Breaks Co-Op. Local stations have been involved in marathons, airshows, street races, and Christmas celebrations. They have also sponsored velodromes, driving ranges and public health campaigns.
  Some stations in The Hits network support local branches of the Royal New Zealand Society for the Prevention of Cruelty to Animals. In 2015 the network hosted a live video feed of kittens from Auckland SPCA, as part of a nationwide campaign to promote cat adoption. It was accompanied by cat adoption drives at local SPCAs.
caption: Boh Runga performing at the Acoustic Winery Tour, an event which Classic Hits has sponsored.
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