page_title: Follow the Leader (Korn album)
section_title: Promotion
hierarchical_section_title: Follow the Leader (Korn album) / Promotion
caption_attribution_description: English: Ice Cube live in Metro City Concert Club
context_page_description: Follow the Leader is the third studio album by American nu metal band Korn. The album was released on August 18, 1998, through Immortal/Epic. This was their first album not produced by Ross Robinson. Instead, it was produced by Steve Thompson and Toby Wright.
  The album peaked at number one on four charts, including the Billboard 200 with 268,000 units sold in its first week of release, Follow the Leader is considered by members of Korn to be the band's most commercially–successful album, being certified five-times Platinum by the RIAA. Its singles "Got the Life", and "Freak on a Leash", both charted on more than three charts, and their music videos are considered to be the first music videos retired from MTV, most notably the MTV show Total Request Live. The album generally received positive reviews by critics and sold around 14 million copies worldwide. Korn was praised by AllMusic saying the album is "an effective follow-up to their first two alt-metal landmarks.".
  The Family Values Tour promoted the album, along with its five singles. The song "Freak on a Leash" was nominated for nine MTV Video Music Awards, and won for the Best Rock Video award, as well as Best Editing.
context_section_description: Follow the Leader is recognized as Korn's mainstream breakthrough, and the album that launched nu metal into the mainstream. Follow the Leader was released August 18, 1998, and was awarded multi-platinum certification for shipments in excess of five million copies, by the RIAA on March 15, 2002.  In fall of 1998, Korn started the Family Values Tour. According to Arvizu, the tour name was due to "so many of their friends who were like family to us played in bands". The tour started on September 22, 1998, ending on October 31, 1998. The tour grossed over 6.4 million (6,400,000). Korn maintained a generally low ticket price, usually no more than thirty dollars. Korn toured with the band Limp Bizkit, as well as Ice Cube, Orgy, Incubus, and Rammstein. The tour was considered to be a major success, and promoted Follow the Leader to sales that were considered to have "skyrocketed". However, unlike all their other tours, they opted not to play in Europe for this cycle.
  The album was also promoted through Concrete Marketing's Concrete Corner program with Jim Rose of Jim Rose Circus as the pitchman.  The promotion saw 100,000 copies of a compilation CD featuring tracks of breakthrough artists approved by Korn, as well as a previously unreleased Korn track, being shrink-wrapped to the album at participating stores and given away for free with each purchase of the album.   Band artists (at the time) featured on this CD included Kid Rock, Orgy, Powerman 5000 and Limp Bizkit. The album had five singles issued: "All in the Family", "Got the Life", "Freak on a Leash", "Children of the Korn", and "B.B.K."
caption: Rapper Ice Cube is featured on the track "Children of the Korn."
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