page_title: Axalta Coating Systems
section_title: Motorsports
hierarchical_section_title: Axalta Coating Systems / Motorsports
caption_attribution_description: English: William Byron's No. 24 Axalta Chevrolet at Richmond Raceway in 2018
context_page_description: Axalta Coating Systems is a coatings company headquartered in Philadelphia, PA and incorporated in Bermuda that develops and manufactures coatings for light and commercial vehicles, industrial, and refinish applications. The firm does business in 130 countries, has nearly 13,000 employees, and has more than 100,000 customers.
  Axalta traces its origins to the German firm Herberts Gmbh, which began in 1866 coating carriages before moving to automotive painting. Through later mergers the company became DuPont Performance Coatings, part of the American DuPont chemical empire, and was rebranded as Axalta Coating Systems after being purchased by The Carlyle Group in 2013. Axalta went public on the New York Stock Exchange in November 2014 and since then has become fully independent. Carlyle Group exited their last ownership stake in Axalta in 2015.
  The company was the sponsor of four-time NASCAR champion Jeff Gordon and the No. 24 Hendrick Motorsports car, a relationship which dated back to Gordon's first NASCAR Cup Series race in 1992, and today is an executive assistant. Axalta currently sponsors Alex Bowman in the No. 88 car and William Byron in the No. 24 car.
context_section_description: Axalta currently sponsors the No. 88 Hendrick Motorsports Chevrolet Camaro ZL1 of NASCAR Cup Series driver Alex Bowman and the No. 24 Camaro of William Byron. Previously, the company sponsored four-time series champion Jeff Gordon's No. 24 car, a relationship which dated back to Axalta's days as DuPont and Gordon's first Cup race in 1992. As of the 2016 Brickyard 400, Gordon has won three times in an Axalta-sponsored car, all of which were in 2014. During Gordon's career, he ran variations of his Axalta scheme to promote its brands such as Cromax and Standox. On February 12, 2015, Gordon was hired by Axalta as a global business advisor. During the year, Axalta sponsored Regan Smith's JR Motorsports Camaro for the Axalta Faster. Tougher. Brighter. 200 at Phoenix International Raceway; the company has been a partner of the team since 2008.
  Axalta provides paint for the entire Hendrick team, along with three other NASCAR teams: NASCAR Gander RV & Outdoors Truck Series' Kyle Busch Motorsports, JR Motorsports, and the Cup Series' Stewart-Haas Racing. IndyCar Series team Sarah Fisher Hartman Racing also receives paint from Axalta. In addition to sponsoring Gordon, Axalta sponsored the June Cup Series race at Pocono Raceway, known as the Axalta "We Paint Winners" 400 (now known as the Pocono 400) and the March Xfinity Series race at Phoenix International Raceway, called the Axalta Faster. Tougher. Brighter. 200 until 2017, when DC Solar replaced it as sponsor.
  Axalta also sponsors snocross team Judnick Motorsport/Polaris Racing, who field riders Ross Martin and James Johnstad in the AMSOIL Championship Snocross series. The sponsorship lasts through 2017.
  In 2015, Axalta became the title sponsor of the C2 Team, which competes in Stock Car Brasil. The team currently fields cars for Júlio Campos and Gabriel Casagrande.
  Through its Spies Hecker brand, Axalta provides paint for Formula One team Mercedes AMG F1. Mercedes team principal Toto Wolff stated the lightness of the paint allows the team's Silver Arrows cars to drop in weight, assisting in performance.
caption: William Byron's Axalta-sponsored car at Richmond Raceway in 2018
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