page_title: Hedley Le Bas
hierarchical_section_title: Hedley Le Bas
caption_attribution_description: English: An icon of total war, Lord Kitchener calls upon British citizens to enlist for the First World War.
context_page_description: Sir Hedley Francis Le Bas was a British publisher and advertising executive. He is best known for the World War I recruiting campaign using the slogan "Your Country Needs You".
context_section_description: Sir Hedley Francis Le Bas (1868–1926) was a British publisher and advertising executive. He is best known for the World War I recruiting campaign using the slogan "Your Country Needs You".
caption: "Your Country Needs You", iconic British recruiting poster with Lord Kitchener, the campaign being the work of Hedley Le Bas[2]
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