page_title: Revell
section_title: Money troubles and Monogram merger
hierarchical_section_title: Revell / The Kustom 1960s / Money troubles and Monogram merger
caption_attribution_description: 1/48 Revell White-Fruehauf Mobilgas Gas Truck the kit is from 1956 moulds reissue 1995.
context_page_description: Revell is a manufacturer of plastic scale models. The original American Revell merged with Monogram. In 2007, American Revell was purchased by Hobbico while the European Revell Germany separated from the American company in 2006 until Hobbico purchased it as well – bringing the two back together again under the same company umbrella. In 2017, Quantum Capital Partners took over operations of Revell after Hobbico declared bankruptcy.
context_section_description: About 1980, as the modeling hobby was weakening in America and sales of plastic kits plummeted, Revell was purchased by French toy company, Generale du Jouet (also known as CEJI), which hoped to take advantage of Revell's European division and presence. Still, Generale du Jouet was having financial troubles of its own, and by 1983 Revell was again spun off (Funding Universe Web page).
  In 1986, after declining profitability in a new era of video games and cable television, Revell was purchased by Odyssey Partners of New York and folded into Monogram Models of Morton Grove, Illinois (which Odyssey had purchased earlier that year). Its plant in Venice was closed and all its usable assets were transferred to Monogram's Number 2 plant in Des Plaines, Illinois. The new company then moved to Northbrook, Illinois. Due to the worldwide name recognition, Revell has become the primary brand name used on many of its kit lines, and after years of seeing both names on the logo, the Monogram name is now again portrayed separately. The company was then headquartered in Elk Grove Village, Illinois, United States.
  Its major American competitors in the plastic model kit market include AMT-Ertl, Lindberg, and Testors.
caption: White-Fruehauf Mobilgas Tanker. Original molds issued in the late 1950s, reissued in 1995.
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