page_title: Marina Diamandis
section_title: 2012–2013: Electra Heart and chart success
hierarchical_section_title: Marina Diamandis / Musical career / 2012–2013: Electra Heart and chart success
caption_attribution_description: English: Marina and the Diamonds @ MICHALSKY StyleNite
context_page_description: Marina Lambrini Diamandis, known mononymously as Marina and previously by the stage name Marina and the Diamonds, is a Welsh singer, songwriter, and record producer.
  Diamandis was born in Brynmawr and raised in Abergavenny, she moved to London as a teenager to become a professional singer, despite having little formal musical experience. In 2009, Diamandis came to prominence upon placing second in the BBC's Sound of 2010. Her debut studio album, The Family Jewels, incorporates indie pop and new wave musical styles. It entered the UK Albums Chart at number five and was certified gold by the British Phonographic Industry. The album's second single, "Hollywood", peaked at number 12 on the UK Singles Chart. Her follow-up record, Electra Heart, is a concept album about a character of the same name which became her first number-one project in the UK. The album was certified gold in the US and UK, with its singles "Primadonna" and "How to Be a Heartbreaker" becoming international hits.
  Diamandis's synthpop-inspired third studio album, Froot, became her third top-ten album in the UK, and her first top-ten entry on the US Billboard 200, where it charted at number 8.
context_section_description: In summer 2011, Diamandis and Swedish recording artist Robyn performed as the opening acts for American recording artist Katy Perry's California Dreams Tour. On 30 September, Diamandis released the track "Radioactive" through the iTunes Store; it peaked at number 25 on the UK Singles Chart. Her second studio album was preceded by its lead single "Primadonna" in April 2012; the song is notable for being Diamandis's highest-charting track on the UK Singles Chart, where it reached number 11. It is certified Silver by the BPI, gold in Austria and the United States, and platinum by the respective authorities in Australia, Denmark and New Zealand.
  The final product Electra Heart is a concept album lyrically united by the ideas of "female identity" and "a recent breakup". Diamandis created the titular character "Electra Heart" as a protagonist for the project; she portrays the personas "Teen Idle", "Primadonna", "Homewrecker", and "Housewife", which represent several female archetypes of stereotypical American culture. The project was released on 27 April 2012, and debuted at number one on the UK Albums Chart with first-week sales of 21,358 copies. It became Diamandis's first chart-topping album in the United Kingdom, although at the time it was additionally distinguished as the lowest-selling number-one record of the 21st century in the country. The album was certified gold by the British Phonographic Industry and the Irish Recorded Music Association. Electra Heart debuted at 31 on the US Billboard 200 with 12,000 copies sold its first week, and as of May 2015  has sold 150,000 copies in that country.
  "Power & Control" and "How to Be a Heartbreaker" were subsequent single releases, with the latter missing the cut-off for initial inclusion on the record; however, it was featured in the revised track listing for the American version. The two songs were minor chart entries in the UK, and the latter was certified gold in the United States for sales over 500,000 copies. Throughout 2012, Diamandis travelled for The Lonely Hearts Club Tour, her second headlining concert tour, and Mylo Xyloto Tour headlined by Coldplay, for which she served as an opening act. On 8 August 2013, she released a music video for the previously unreleased title track "Electra Heart"; it depicted the death of the character, and symbolically ended the promotional campaign for Electra Heart.
caption: Diamandis performing in January 2012
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