page_title: Applause (Lady Gaga song)
section_title: Development
hierarchical_section_title: Applause (Lady Gaga song) / Music video / Development
caption_attribution_description: Foto: Marcos Madi
context_page_description: "Applause" is a song by American singer Lady Gaga from her third studio album, Artpop. It was released as the album's lead single through Interscope Records on August 12, 2013. Written and produced by Gaga, DJ White Shadow, Dino Zisis and Nick Monson, additional songwriters included Martin Bresso, Nicolas Mercier, Julien Arias and William Grigahcine. "Applause" was inspired by the cheering of her fans, which kept her motivated during the months she toured with the Born This Way Ball in pain, before cancelling it due to a hip injury, and pays respect to the art of performance. It is an electropop, dance-pop and Eurodance song built around synthesizers and hi-NRG beats, with lyrics addressing how Gaga is dependent upon her fans' adoration and how she lives to perform.
  The song received generally positive reviews from music critics, who felt its chorus was catchy and favorably compared it to the material featured on Gaga's debut album, The Fame.
context_section_description: The music video for "Applause" was directed by fashion photography duo Inez and Vinoodh, who had previously collaborated with Gaga on a series of fashion films in 2011 and a photoshoot for V magazine. The video was filmed at Paramount Pictures studio in Hollywood, California on two different sets over three days. Gaga was inspired by silent film and early horror films and explained that the concept behind the video is that of her passion for shape-shifting and transforming. She described it as "Iconography in motion, as magic." Gaga and her team decided to use several different looks for the video, with each being representative of different facets of her as a performer. Attires worn in the video included designs by Gareth Pugh, vintage John Galliano, as well as outfits crafted by the Haus of Gaga.
  Inez and Vinoodh explained that the video symbolizes "this idea that she goes through this struggle to go back onstage, which is in that pink laser tower. And she's sort of dragging that leg as a trophy and making it back on stage as a fully-realized, complete new person". Jo Ratcliffe, a London-based illustrator known for her hand-drawn graphic design, was hired to provide animation effects for the video. She described Gaga as "really tough" during filming and added that she had "never seen anyone push themselves so hard." Gaga spoke of this intensity during an interview with the radio station Z100 New York, explaining that it was difficult for her to quickly mould herself into the different personalities portrayed in the video.
caption: Inez and Vinoodh, directors of the music video
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