page_title: Museo del Objeto del Objeto
section_title: Love locks
hierarchical_section_title: Museo del Objeto del Objeto / Love locks
caption_attribution_description: English: Love locks on a smithy fence in front of the MODO museum at Colonia Condesa. Español: Candados de amor en una reja de herrería en frente del museo MODO en la Colonia Condesa.
context_page_description: The Museo del Objeto del Objeto, or MODO, is a museum in Mexico City and the first museum in Mexico dedicated to design and communications. It was opened in 2010 based on a collection of commercial packaging, advertising, graphic arts, common devices and many other objects dating back to 1810 collected by Bruno Newman over more than forty years. The museum is dedicated to the preservation of its collection of more than 30,000 items from two centuries and to the research in the history of design and communications.
context_section_description: The love locks fence at the MODO is a place in Mexico City where people hang locks with their couple’s name as it has been done in other cities in the world, such as Florence and Paris. It was created by the MODO (Museo del Objeto del Objeto) which is located in front of the site; it consists of two fences that surround the trees and plants in the front of the museum, on the corner of the streets Colima and Córdoba, in Colonia Roma, in Mexico City.
  The place was inaugurated on February 11, 2011 to celebrate Valentine's Day. MODO invited Mexican couples to show their love by hanging locks in the fences at one side of the building. The practice is part of a worldwide phenomenon called “Moccia phenomenon”, which is a massive placing of love locks at bridges. The “Moccia phenomenon” is based on the book “I want you” by the Italian author Federico Moccia, published in 2006.
caption: Love locks at the MODO
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