page_title: Morocco
section_title: Tourism
hierarchical_section_title: Morocco / Economy / Tourism
caption_attribution_description: Koutoubia Mosque in Marrakesh, Morocco
context_page_description: Morocco, officially the Kingdom of Morocco, is a country located in the Maghreb region of North Africa. It overlooks the Mediterranean Sea to the north and the Atlantic Ocean to the west, with land borders with Algeria to the east and Western Sahara to the south. Morocco also claims the exclaves of Ceuta, Melilla and Peñón de Vélez de la Gomera, all of them under Spanish jurisdiction, as well as several small Spanish-controlled islands off its coast. The capital is Rabat and the largest city is Casablanca. Morocco spans an area of 710,850 km² and has a population of over 36 million.
  Since the foundation of the first Moroccan state by Idris I in 788 AD, the country has been ruled by a series of independent dynasties, reaching its zenith under Almoravid and Almohad rule, when it spanned parts of Iberia and northwestern Africa. The Portuguese Empire began in Morocco in the 15th century, following Portuguese conquests along the Moroccan coast, founding settlements which lasted into the 17th and 18th centuries. The Marinid and Saadi dynasties resisted foreign domination into the 17th century, allowing Morocco to remain the only northwest African country to avoid Ottoman occupation.
context_section_description: Tourism is one of the most important sectors in Moroccan economy. It is well developed with a strong tourist industry focused on the country's coast, culture, and history. Morocco attracted more than 11 million tourists in 2017. Tourism is the second largest foreign exchange earner in Morocco after the phosphate industry. The Moroccan government is heavily investing in tourism development, in 2010 the government launched its Vision 2020 which plans to make Morocco one of the top 20 tourist destinations in the world and to double the annual number of international arrivals to 20 million by 2020, with the hope that tourism will then have risen to 20% of GDP.
  Large government sponsored marketing campaigns to attract tourists advertised Morocco as a cheap and exotic, yet safe, place for tourists. Most of the visitors to Morocco continue to be European, with French nationals making up almost 20% of all visitors. Most Europeans visit between April and August. Morocco's relatively high number of tourists has been aided by its location—Morocco is close to Europe and attracts visitors to its beaches. Because of its proximity to Spain, tourists in southern Spain's coastal areas take one- to three-day trips to Morocco.
  Since air services between Morocco and Algeria have been established, many Algerians have gone to Morocco to shop and visit family and friends. Morocco is relatively inexpensive because of the devaluation of the dirham and the increase of hotel prices in Spain. Morocco has an excellent road and rail infrastructure that links the major cities and tourist destinations with ports and cities with international airports. Low-cost airlines offer cheap flights to the country.
  Tourism is increasingly focused on Morocco's culture, such as its ancient cities. The modern tourist industry capitalises on Morocco's ancient Berber, Roman and Islamic sites, and on its landscape and cultural history. 60% of Morocco's tourists visit for its culture and heritage.
  Agadir is a major coastal resort and has a third of all Moroccan bed nights. It is a base for tours to the Atlas Mountains. Other resorts in north Morocco are also very popular.
  Casablanca is the major cruise port in Morocco, and has the best developed market for tourists in Morocco, Marrakech in central Morocco is a popular tourist destination, but is more popular among tourists for one- and two-day excursions that provide a taste of Morocco's history and culture. The Majorelle botanical garden in Marrakech is a popular tourist attraction. It was bought by the fashion designer Yves Saint-Laurent and Pierre Bergé in 1980. Their presence in the city helped to boost the city's profile as a tourist destination.
  As of 2006, activity and adventure tourism in the Atlas and Rif Mountains are the fastest growth area in Moroccan tourism. These locations have excellent walking and trekking opportunities from late March to mid-November. The government is investing in trekking circuits. They are also developing desert tourism in competition with Tunisia.
caption: The Koutoubia Mosque in Marrakech.
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