page_title: 7th Street (Los Angeles)
section_title: 7th & Broadway
hierarchical_section_title: 7th Street (Los Angeles) / Landmarks / 7th & Broadway
caption_attribution_description: English: Panoramic view of Los Angeles from the Lankershim building, showing South Broadway (left), 7th Street (center) and North Broadway (right), November 1917 Photograph of a panoramic view of Los Angeles from the Lankershim building, showing South Broadway (left), 7th Street (center) and North Broadway (right), November 1917. The cityscape is thriving with commercial buildings. Notable buildings include the Hamburgers building (left), Los Angeles Athletic Club building (center), and the Bullocks building (right). The streets are cluttered with pedestrian and vehicular traffic. Streetcar rails line the streets.; CHS-5770 -- Legible signs include: "Hamburgers", "Vandergrifts shoes", "custom shirts, Machin Shirt Co., 8th floor", "Palais de Modes", "Chocolate Shop no. 3", "the Unique building, The Unique cloak &amp; suit house", "Collins, importing, milliner", "Dromgold-Schroeder Co.", "Loftus oriental rugs", "Executive Garments", "Ostrich Feathers", "the Vogue", "F.W. Woolworth Co.; 5, 10, 15AC/ store", "To[...]", "Isaacs Bro's bld'g.", "Marshall Field &amp; Co., Chicago, wholesale dry goods, 8th floor", "Muller &amp; Raas Co., wholesale, millinery", "Alex L. Stewart, sales, agent, millinery specialties, Frank E. Gregory, mfgr's agent", "Alexander Brick, woolens, entrance 745 So. Broadway", "Clayburgh Bros., silks", "Bertran Sign Co.", "Frank Smith", "Reich and Lievre, 4th floor, coats, suits, dresses, skirts", "carpenters", "Hotel Armstead", "Arrowhead Water", "Hotel Imperial", "Hotel Benz", "Hotel Havanna, [...] modern", "[...]uff Co.", "[...] Bentel Co.", "Colorado", "L.A.", "[...] restaurant", "Flanagan the tailor", "Lou Eckman, signs, Paul Good[...], house paint", "Coca-Cola", "groceries, ice cream &amp; soda", "the Woodward hotel, modern fireproof, ", "Lagmar", "Hotel Trinity, absolutely fireproof, 350 rooms, $1 per day and up", "Stillwell, fireproof hotel".; CHS-5771 -- Legible signs include: "[k]nitting drive for 60,000 garments", "for lease", "national, state and county, councils of defense", "this fireproof bldg for lease long term, 50,000 sq. feet, Lawrence B. Burke - 631 S. Spring", "Hotel Olivet", "the Tribune, one cent", "1871-1910, for lease, apply Express-Tribune Co., 237 S. Broadway, 721, 719", "Los Angeles city home garden committee", "711, Rose millinery", "Kimono House, Japanese and Chinese goods, quick disposal, low prices, high class goods, get your xmas gifts here, shop here means savings", "store for lease, Metcalf &amp; Ryan", "Petrova", "Strand Theatre, Grand Ave., Strand picture playhouse, exclusive, feature films [...]", "Grand Avenue", "Jean", "YMCA", "Bruckman building", "Kinema", "Ville de Paris", "pianos talking machine", "Bartlett Music Co.", "Los Angeles, 1920 - 1,000,000, W.M. Garland and Co.", "B.H. Dyas Co.", "Harris, women's outer apparel", "Dr. Rimmer, dentist", "the Tokyo, Japanese and Chinese goods", "Hotel Waco", "the Brack Shops", "Challenge Butte", "delicious and refreshing, relieves fatigue", "Hillman apts.", "Hotel Foru[...]", "Los Angeles Athletic Club building".; CHS-5772 -- Legible signs include: "Bullock's", "[bible?] Institute".; CHS-5773 -- Legible signs include: "Jevne's bread", "A.W. offices, Gesner Williams", "Richard Garvey", "Dr. Carey, eye, ear, nose and throat", "H.W. Pettebone, investments", "A.W. Ross, real estate", "cafeteria", "Orpheum", "billiards", "don't forget, Wrigley's, after every meal, spearmint", "Broadway [...]", "Albens", "Swelldom, [...] and suits", "Hotel Clark, 555 rooms with private baths, absolutely fireproof". Call number: CHS-5770; CHS-5771; CHS-5772; CHS-5773 Legacy record ID: chs-m123; USC-1-1-1-127; USC-1-1-1-831; USC-1-1-1-819; USC-1-1-1-3071 Photographer: Pierce, C.C. (Charles C.), 1861-1946 Filename: CHS-5770; CHS-5771; CHS-5772; CHS-5773 Coverage date: 1917-11 Part of collection: California Historical Society Collection, 1860-1960 Type: images Geographic subject (city or populated place): Los Angeles Repository name: USC Libraries Special Collections Accession number: 5770; 5771; 5772; 5773 Microfiche number: 1-7-2; 1-23-28 Part of subcollection: Title Insurance and Trust, and C.C. Pierce Photography Collection, 1860-1960 Repository address: Doheny Memorial Library, Los Angeles, CA 90089-0189 Geographic subject (country): USA Format (aacr2): 5 photographs&#160;: glass photonegatives, photonegative, b&amp;w&#160;; 21 x 26 cm., 10 x 13 cm. Rights: Digitally reproduced by the USC Digital Library; From the California Historical Society Collection at the University of Southern California Subject (adlf): cities Project: USC Repository email: specol@usc.edu Contributing entity: California Historical Society Date created: 1917-11 Publisher (of the digital version): University of Southern California. Libraries Format (aat): negatives (photographic); photographs Geographic subject (state): California Subject (file heading): Los Angeles -- Streets -- Broadway -- 6th to 7th; Los Angeles -- Streets -- 7th Street (1 of 2); Los Angeles -- General views (1914-1917) Format: glass plate negatives Access conditions: Send requests to address or e-mail given. Phone (213) 821-2366; fax (213) 740-2343. Geographic subject (county): Los Angeles Geographic subject (roadway): Broadway; Seventh Street Subject (lcsh): Streets; Stores, Retail; Buildings; Trucks; Automobiles; Street-railroads Subject: Bullocks
context_page_description: 7th Street is a street in Los Angeles, California running from S. Norton Ave in Mid-Wilshire through Downtown Los Angeles. It goes all the way to the eastern city limits at Indiana Ave., and the border between Boyle Heights, Los Angeles and East Los Angeles.
  Originally agricultural land, 7th Street between Broadway and Figueroa Street, became downtown's upscale shopping district. This began with J. W. Robinson's deciding to build their flagship store in 1915 on Seventh far to the west of the existing Broadway shopping district, between Hope and Grand streets. The Ville de Paris and Coulter's as well as numerous specialty shops came and rounded out the district.
  The area lost its exclusivity when the upscale downtown stores opened branches in Hollywood, Mid-Wilshire, Westwood and Pasadena in the late 1920s through the 1940s, notably the establishment of Bullock's upscale landmark branch Bullocks Wilshire in Mid-Wilshire in 1929.
  Thirteen large office buildings opened between 1920 and 1928. By 1929, every plot on 7th between Figueroa and Los Angeles Streets had been developed.
context_section_description: Loew's State Theatre, 300 W. Seventh Street (SW corner of Broadway), Weeks and Day (1921), Los Angeles Historic-Cultural Monument #522/ National Register of Historic Places (Broadway Historic Theatre and Commercial District)
  Bullock’s Building (St. Vincent Jewelry Center), 319 W. Seventh Street (NW corner of Broadway), Parkinson and Bergstrom (1906), National Register of Historic Places, Broadway Historic Theatre and Commercial District
  St. Vincent's Court, small alley running through the center of the former Bullock's complex, built in the 1860s as the main entrance to St. Vincent’s College (now Loyola Marymount University) which then occupied the site. In 1956, a city boosters remodeled it as a faux European village square.
  Western Terminus of Route 66, Seventh Street at Broadway
caption: Bullock's department store, 1917
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