page_title: Tourism in Mexico
section_title: Guadalajara
hierarchical_section_title: Tourism in Mexico / Central West Mexico / Guadalajara
caption_attribution_description: English: Outdoor screenings at Guadalajara Film Festival in 2011
context_page_description: Tourism in Mexico is a very important industry. Since the 1960s, it has been heavily promoted by the Mexican government, as "an industry without smokestacks." Mexico has traditionally been among the most visited countries in the world according to the World Tourism Organization, and it is the second-most visited country in the Americas, after the United States. In 2017, Mexico was ranked as the sixth-most visited country in the world for tourism activities. Mexico has a significant number of UNESCO World Heritage sites with the list including ancient ruins, colonial cities, and natural reserves, as well as a number of works of modern public and private architecture. Mexico has attracted foreign visitors beginning in the early nineteenth century, cultural festivals, colonial cities, nature reserves and the beach resorts. The nation's temperate climate and unique culture – a fusion of the European and the Mesoamerican are attractive to tourists.
context_section_description: Guadalajara, Jalisco, the second-largest Mexican city by population, is home of some of Mexico's best known traditions, such as tequila, mariachi music and charros, or Mexican cowboys. Its similitude with western European countries mixed with modern architecture and infrastructure makes Guadalajara very attractive to tourists. Along with Mexico City and beach destinations (Cancun, Acapulco, etc.), Guadalajara is one of the most visited cities in Mexico. Cultural tourism is the main attraction, the city being home to a large number of museums, art galleries and theatres.  The city is also the host of several internationally renowned events, such as the Guadalajara International Book Fair which is the most important exposition of its kind in the Spanish-speaking world, and the second largest book fair in the world.  The city is known as a pioneer in the underground arts scene as well as in the electronic music world, another main touristic attraction. Its diversity of European architectural styles is a focus of attraction for tourists, in particular the Metropolitan Cathedral, the Degollado Theatre and the Hospicio Cabañas which is a World Heritage Site and one of the oldest hospital complexes in Spanish America. Other tourism activities include shopping at its world class shopping malls, or plazas, taking a tour to the surrounding areas such as the Huentitan Canyon, Tonalá, Tlaquepaque, Chapala or visiting nearby towns, which are well-connected by modern highways, such as Tequila, Puerto Vallarta or Mazamitla, depending upon whether visitors seek urban, coastal or rural getaways.
caption: The Guadalajara International Film Festival, founded in 1986, is the most important film festival in Latin America.
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