page_title: Identity (Sakanaction song)
section_title: Music video
hierarchical_section_title: Identity (Sakanaction song) / Music video
caption_attribution_description: 2014年
context_page_description: "Identity" is a song by Japanese band Sakanaction. It was released in July and August 2010 as the band's first single after the release of their fourth album Kikuuiki in March 2010. The band's first summer-time release, "Identity" was an upbeat song featuring Latin percussion and lyrics about self-identity. In September 2011, it was added to the band's fifth studio album, Documentaly.
  The song was well reviewed by Japanese music critics, who enjoyed the Latin percussive elements and the song's upbeat melody. Commercially, the song reached number twelve on Oricon's single chart and number seven on the Billboard Japan Hot 100, performing worse than the band's previous single "Aruku Around", but better than their earlier singles "Sen to Rei" and "Native Dancer".
context_section_description: The music video was directed by Hisashi "Momo" Kitazawa. Kitazawa had worked as the band's stylist since the release of their song "Sen to Rei" (2008), however had never worked as a music video director before. Kitazawa was asked to direct the music video during meetings discussing the music video project, when generally Kitazawa was the person who contacted directors to work on the band's video projects. After worrying about the idea for two days, Kitazawa accepted the offer. The band shot the music video on June 25, 2010.
  The video features scenes of the band performing the song in a dark room, back-lit with a series of fluorescent tubes. The members wear black and white clothing, and in other scenes are shown individually against a background of black and white patterns. In the latter half of the video, the camera slowly pans out, revealing that the video is actually being broadcast from the screen of a pachinko machine.
  Kitazawa gave the video a pachinko machine motif, and aimed to create an entirely different image from the band's previous artistic videos. Kitazawa was inspired by pachinko machines, strongly associated with a "dirty mood" as they are gambling devices, however when seen outside of context are innocent game cabinets. Kitazawa felt that how the identity of what a pachinko machine is changes depending on the conceptions of people, and that this expressed the messages of the song well. Kitazawa was inspired by the chorus lyric identity ga nai to create a video primarily in grey sale, and focused much of the video on light and shadow. The Kino Flo fluorescent tubes used on the band performance scenes of the video were made to resemble fish bones, relating to the meaning of the band's name in Japanese.
  The video was first released on July 10, where it was exclusively shown on the Space Shower program Jet until July 18, before being released to other music video networks. The video was uploaded to YouTube on July 10, and as of August 2015 has amassed more than 14 million views.
caption: Stylist Hisashi "Momo" Kitazawa, who had worked with the band since 2008, directed the music video.
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