page_title: Beyond Words Publishing
section_title: History
hierarchical_section_title: Beyond Words Publishing / History
caption_attribution_description: English: w:Beyond Words Publishing office in w:Hillsboro, Oregon, USA
context_page_description: Beyond Words Publishing is a book publishing company located in Hillsboro, Oregon, United States. Founded in 1983, the company was unprofitable in its early years, though its works were award-winning. The privately owned company focuses on non-fiction titles in the New Age genre, but began as a publisher of coffee table books. Beyond Words has a national distribution agreement with Simon & Schuster's Altria Books imprint and has published works by John Gray, Masaru Emoto, and Rhonda Byrne, including her book The Secret.
context_section_description: Beyond Words Publishing was founded in 1983 by Richard Cohn, Bob Goodman, and Cindy Black in Hawaii. Black and Cohn later married. The company started after Cohn's family sold Cohn Bros. furniture company to McMahan's Furniture in 1982 and Cohn was looking for a new direction. The company's first book, Within a Rainbowed Sea, came out in 1984. The coffee table book won 11 awards at the New York Art Directors Show and was named the most outstanding book of the year by the Printing Industries of America in 1984. Focused on images of sea life by Christopher Newbert, the book is hound bound using Niger goatskin and kept in a box made of koa wood and lined with Brazilian suede.  Sold for $2,250, the book was given to Japanese Emperor Hirohito on his 80th birthday by then U.S. President Ronald Reagan. A calendar featuring the images took second place in a Printing Industries of America competition in 1988. As of 1988 there were four editions and 52,000 copies of the book.
  The company's second book was Molokai: An Island in Time by photographer Richard Cooke III that came out in 1985. The publishing company relocated to Oregon in 1986 where it was incorporated, and by 1988 Bob Goodman had left the company that had failed to turn a profit after putting out 12 titles. Beyond Words settled on Cohn's 12-acre (4.9 ha) farm near Hillsboro. Both of the first two books were printed by Oregon printer Dynagraphics, Inc., with printing costs exceeding $500,000 for the books that were to retail for $2,000 each. Beyond Words had an exclusive distribution with Waldenbooks for the first two titles, but the deal later fell through. The company was left deeply in debt after these two books, with founder Black taking a job to help pay off the debt. In October 1988, a lawsuit between the printer Dynagraphics and U. S. National Bank concerned Beyond Words' ability to pay its bill to Dynagraphics for the printing. Dynagraphics won the lawsuit for $321,000 when the jury decided that the bank had a duty to warn Dynagraphics that co-owner Cohn lacked the funds to pay for the printing of the two books that were part of their Earthsong Project.
  The company published The American Eagle, a 128-page coffeetable book in 1988 by Tom and Pat Leeson. Books by the company in the early years revolved around New Age philosophy and themes. In 1990, they were the first publishers of works by author and therapist John Gray, printing Men, Women and Relationships. Gray then went to another company with Beyond Words blessing and published Men Are From Mars, Women Are From Venus. In 1994, the headquarters were moved to Hillsboro near the airport as the company had expanded to 12 employees.
  By 1995, Beyond Words was publishing around ten books per year and expanded from coffee table books into titles concerning Native American wisdom, health, personal growth, and children's literature. Sales at that time totaled $1.8 million per year. To drive sales the company was innovative with marketing, with activities such as promoting books at tourist attractions like zoos, selling through fundraisers, and co-marketing with other publishers. Beyond Words partnered with Flying Rhino Productions in 1995.
  Beyond Words moved into an office along Cornell Road in the Tanasbourne neighborhood of Hillsboro in 2006. In 2004, the company was struggling and considered filling for bankruptcy protection until a new investor was brought on board. That year Beyond Words had its first big success, after more than 250 titles to their name, with Masaru Emoto's Hidden Messages of Water. The book sold enough to make the New York Times Best Seller list and sold a total of half a million copies. The company started a partnership with publisher Simon & Schuster's subsidiary Atria Books in 2006. That same year the company had a dinner party where one of the commentators from The Secret DVD convinced the group to watch the video, which led to the publication of the book, The Secret by Rhonda Byrne. By March 2007, the book had become the top seller on Amazon.com as well as listing on The New York Times bes
caption: Company headquarters in Hillsboro
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