page_title: Viceroy (cigarette)
section_title: Encouraging children to smoke
hierarchical_section_title: Viceroy (cigarette) / Controversy / Encouraging children to smoke
caption_attribution_description: English: Viceroy cigarettes box Romania Deutsch: Viceroy-Zigaretten (Rumänien)
context_page_description: Viceroy is an American brand of cigarettes, currently owned and manufactured by R. J. Reynolds Tobacco Company in the United States and British American Tobacco outside of the United States.
context_section_description: In the 1970s, Viceroy was proposed as part of a B&W marketing test to see whether children could be encouraged to become smokers. This was discovered by the Federal Trade Commission during a closed investigation of cigarette company advertising practices. The Viceroy ad campaign was not carried out.
caption: An old pack of Viceroy cigarettes with a Romanian text warning which reads "Smoking seriously harms you and those around you"
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