page_title: Larry O'Brien Championship Trophy
section_title: Promotion
hierarchical_section_title: Larry O'Brien Championship Trophy / Promotion
caption_attribution_description: English: (From top left to right) NBA legends Julius "Dr. J" Erving, Clyde Drexler, George Gervin, Dave Cowens, Walt "Clyde" Frazier, Earl Monroe, (Bottom left to right) Bill Russell, Robert Parish, Moses Malone, and Kareem Abdul-Jabbar pose with the Larry O'Brien NBA Championship Trophy for the 2005 NBA Legends Tour: Destination Finals kick off held at the NBA store. The Tour will visit various cities and United Service Organizations (USO) supported military installations as part of the NBA's on going effort to support service members during the upcoming playoff season.
context_page_description: The Larry O'Brien NBA Championship Trophy is the championship trophy awarded annually by the National Basketball Association to the winner of the NBA Finals. The name of the trophy was the Walter A. Brown Trophy until 1984.
  The current design, depicting a basketball over a hoop and basket, was first awarded in 1977 still under its original name, which was changed in honor of former NBA commissioner Larry O'Brien who served from 1975 to 1984. Before joining the NBA, O'Brien was the United States Postmaster General under President Lyndon B. Johnson from 1965 to 1968.
context_section_description: Although the Larry O'Brien Trophy has been compared with the National Hockey League's (NHL) Stanley Cup, it has never been as prominent as the NHL trophy. To reduce this discrepancy, the NBA has been actively promoting the O'Brien Trophy in recent years to generate more recognition and an iconic status for the trophy. The trophy appeared on past logos for the NBA Finals.  After the Detroit Pistons won the NBA Finals in 2004, the trophy was toured around the state of Michigan, marking the first time the trophy toured around the state of the winning team. In 2005, the NBA Legends Tour was launched in New York City. As part of the tour, the O’Brien Trophy was showcased in various cities—including those that were hosting the playoffs—for fans' autograph and photo sessions. It was escorted by many former players, including Julius Erving, Kareem Abdul-Jabbar and Bill Russell. In May 2007, the NBA unveiled the NBA Headquarters on Second Life, an Internet-based virtual reality environment. With this launch, fans could take pictures with the championship trophy in the virtual Toyota Larry O'Brien Trophy Room. In August, the trophy traveled to Hong Kong for the first time as part of the NBA Madness Asia Tour.
caption: The O'Brien trophy displayed for the 2005 NBA Legends Tour in the New York City NBA Store
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