page_title: Amway Arena
section_title: Naming
hierarchical_section_title: Amway Arena / History / Naming
caption_attribution_description: Photo du TD Waterhouse Centre; Prise par en:User:Flcelloguy le 10 mai 2006 à 19:31 (UTC) et libre sous les conditions de fr:GFDL. Trouvé sur http://en.wikipedia.org/wiki/Image:TDWaterhouseCentre.jpg
context_page_description: Amway Arena was an indoor arena located in Orlando, Florida. It was part of the Orlando Centroplex, a sports and entertainment complex located in Downtown Orlando. The arena was the former home of the Orlando Magic of the NBA and the Orlando Titans of the NLL. It was also the home of the Orlando Solar Bears of the International Hockey League, and the Orlando Predators of the Arena Football League. It also hosted many other minor league sports teams, as well as various concerts and other events such as the PlayStation Pro event on the Dew Action Sports Tour and the Ringling Brothers and Barnum and Bailey Circus annually.
  The Amway Arena closed in 2010 and was imploded in 2012.
context_section_description: During its entire lifetime, the arena was colloquially known by the nickname of "The O-Rena". It was officially named Orlando Arena, then TD Waterhouse Centre, and finally Amway Arena.
  After considering several names, including Frederick Arena (suggested by Magic general manager Pat Williams), MagicDome, Quest, Apex and Centrum, then-Orlando Mayor Bill Frederick decided to name the building Orlando Arena in 1988. It was the city's first choice.
  The city agreed to allow the Magic to sell the naming rights of the arena in November 1998. It was part of a five-year extension of the team's lease on the building. The search for a corporate sponsor began immediately, and speculation began that Amway would be chosen due to the fact that Magic owner DeVos co-founded it. However, in 1999, TD Waterhouse, a division of Canadian finance company Toronto Dominion, purchased the naming rights at a cost of $7.8 million for five years. The building was then renamed to TD Waterhouse Centre. 
  The naming rights with TD Waterhouse expired on November 30, 2006, and TD Ameritrade, which bought TD Waterhouse's U.S. operations earlier in the year, chose not to renew them. The venue was briefly known as "The arena in Orlando" before a new naming rights contract was signed, a period of approximately one week. On December 7, 2006, it was announced that Amway would become the new sponsor at a cost of $1.5 million over 4 years, or $375,000 a year, renaming the building as Amway Arena. As part of the deal, Amway received an initial exclusive option to negotiate for the right to name Orlando's new arena, which had just been announced. The new arena would go on to be named Amway Center.
caption: The then TD Waterhouse Centre
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