page_title: New Brunswick, New Jersey
section_title: Demolition, revitalization and redevelopment
hierarchical_section_title: New Brunswick, New Jersey / History / Demolition, revitalization and redevelopment
caption_attribution_description: English: New Brunswick Gateway Project under construction. The project has now been completed.
context_page_description: New Brunswick is a city in Middlesex County, New Jersey, United States, in the New York metropolitan area. The city is the county seat of Middlesex County, and the home of Rutgers University. New Brunswick is on the Northeast Corridor rail line, 27 miles southwest of Manhattan, on the southern bank of the Raritan River.
  For 2019, New Brunswick had a Census-estimated population of 55,676, representing a 0.9% increase from the 55,181 people enumerated at the 2010 United States Census, which in turn had reflected an increase of 6,608 from the 48,573 counted in the 2000 Census. Due to the concentration of medical facilities in the area, including Robert Wood Johnson University Hospital and Saint Peter's University Hospital, as well as Rutgers, The State University of New Jersey's Robert Wood Johnson Medical School, New Brunswick is known as both the Hub City and the Healthcare City. The corporate headquarters and production facilities of several global pharmaceutical companies are situated in the city, including Johnson & Johnson and Bristol-Myers Squibb.
  New Brunswick is noted for its ethnic diversity.
context_section_description: New Brunswick is one of nine cities in New Jersey designated as eligible for Urban Transit Hub Tax Credits by the state's Economic Development Authority. Developers who invest a minimum of $50 million within a half-mile of a train station are eligible for pro-rated tax credit.
  New Brunswick contains a number of examples of urban renewal in the United States. In the 1960s-1970s, the downtown area became blighted as middle class residents moved to newer suburbs surrounding the city, an example of the phenomenon known as "white flight." Beginning in 1975, Rutgers University, Johnson & Johnson and the city's government collaborated through the New Jersey Economic Development Authority to form the New Brunswick Development Company (DevCo), with the goal of revitalizing the city center and redeveloping neighborhoods considered to be blighted and dangerous (via demolition of existing buildings and construction of new ones). Johnson & Johnson announced in 1978 that they would remain in New Brunswick and invest $50 million to build a new world headquarters building in the area between Albany Street, Amtrak's Northeast Corridor, Route 18, and George Street, requiring many old buildings and historic roads to be removed. The Hiram Market area, a historic district that by the 1970s had become a mostly Puerto Rican and Dominican-American neighborhood, was demolished to build a Hyatt hotel and conference center, and upscale housing. Johnson & Johnson guaranteed the investment made by Hyatt Hotels, as they were wary of building an upscale hotel in a run-down area.
  Devco, the hospitals, and the city government have drawn ire from both historic preservationists, those opposing gentrification and those concerned with eminent domain abuses and tax abatements for developers.
  New Brunswick is home to the main campus of Rutgers University and Johnson and Johnson, which built a new headquarters in 1983. Both work with Devco in a public–private partnership to redevelop downtown, particularly regarding transit-oriented development. Boraie Development, a real estate development firm based in New Brunswick, has developed projects using the incentives provided by Devco and the state.
caption: The Gateway Project under construction
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