page_title: São Paulo Gay Pride Parade
section_title: Participants
hierarchical_section_title: São Paulo Gay Pride Parade / Participants
caption_attribution_description: English: 2009 Gay Pride in São Paulo
context_page_description: São Paulo LGBTQ Pride Parade is an annual gay pride parade that has taken place in Avenida Paulista, in the city of São Paulo, Brazil, since 1997. It is South America’s largest Pride parade, and is listed by Guinness World Records as the biggest pride parade in the world starting in 2006 with 2.5 million people. They broke the Guinness record in 2009 with four million attendees. They have kept the title from 2006 to at least 2016. They had five million attendants in 2017. As of 2019 it has three to five million each year. In 2010, the city hall of São Paulo invested 1 million reais in the parade. The event is the second largest of the city, after only Formula One. According to the LGBT app Grindr, the gay parade of the city was elected the best in the world.
  The Pride and its associated events are organized by the APOGLBT, Associação da Parada do Orgulho de Gays, Lesbicas, Bissexuais e Travestis e Transexuais, since its foundation in 1999. The march is the event's main activity and the one that draws the biggest attention to the press, the Brazilian authorities as well as to the hundreds of thousands of curious people that line themselves along the parade's route.
context_section_description: The first parade in 1997 gathered around 2,000 participants, according to the military police. The ninth parade gathered over 2.5 million people according to the police and 3 million according to the organizers. 
  The military police, which traditionally counts the number of participants at major public events, does not release its estimates for attendance at the parade since then, which caused the omission of the Parade from the 2008 issue of Guinness that requires official sources for records regarding attendance at events. According to the police, it would be impossible to count the number of people attending an event with a "floating population." There has been controversy about the exact number of participants.
caption: Trio Elétrico during the pride.
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