page_title: Kanye West
section_title: 2007–2009: Graduation, 808s and Heartbreak, and VMAs controversy
hierarchical_section_title: Kanye West / Career / 2007–2009: Graduation, 808s and Heartbreak, and VMAs controversy
caption_attribution_description: Kanye West working in the studio
context_page_description: Kanye Omari West is an American rapper, record producer, and fashion designer.
  Born in Atlanta and raised in Chicago, West was first known as a producer for Roc-A-Fella Records in the early 2000s, producing singles for several mainstream artists. Intent on pursuing a solo career as a rapper, West released his debut album The College Dropout in 2004 to critical and commercial success, and founded the record label GOOD Music. He experimented with a variety of musical genres on subsequent acclaimed studio albums, including Late Registration, Graduation, and 808s & Heartbreak. Drawing inspiration from maximalism and minimalism, respectively, West's fifth album My Beautiful Dark Twisted Fantasy and sixth album Yeezus were also critical successes. He went on to release The Life of Pablo, Ye, and Jesus Is King. West's discography also includes the full-length collaborations Watch the Throne and Kids See Ghosts with Jay-Z and Kid Cudi, respectively.
  West's outspoken views and life outside of music have received significant media attention.
context_section_description: Fresh off spending the previous year touring the world with U2 on their Vertigo Tour, West felt inspired to compose anthemic rap songs that could operate more efficiently in large arenas. To this end, West incorporated the synthesizer into his hip-hop production, utilized slower tempos, and experimented with electronic music and influenced by music of the 1980s. In addition to U2, West drew musical inspiration from arena rock bands such as The Rolling Stones and Led Zeppelin in terms of melody and chord progression. To make his next effort, the third in a planned tetralogy of education-themed studio albums, more introspective and personal in lyricism, West listened to folk and country singer-songwriters Bob Dylan and Johnny Cash in hopes of developing methods to augment his wordplay and storytelling ability.
  West's third studio album, Graduation, garnered major publicity when its release date pitted West in a sales competition against rapper 50 Cent's Curtis. Upon their September 2007 releases, Graduation outsold Curtis by a large margin, debuting at number one on the U.S. Billboard 200 chart and selling 957,000 copies in its first week. Graduation continued the string of critical and commercial successes by West, and the album's lead single, "Stronger", garnered his third number-one hit. "Stronger", which samples French house duo Daft Punk, has been accredited to not only encouraging other hip-hop artists to incorporate house and electronica elements into their music, but also for playing a part in the revival of disco and electro-infused music in the late 2000s. Ben Detrick of XXL cited the outcome of the sales competition between 50 Cent's Curtis and West's Graduation as being responsible for altering the direction of hip-hop and paving the way for new rappers who didn't follow the hardcore-gangster mold, writing, "If there was ever a watershed moment to indicate hip-hop's changing direction, it may have come when 50 Cent competed with Kanye in 2007 to see whose album would claim superior sales."
  West's life took a different direction when his mother, Donda West, died of complications from cosmetic surgery involving abdominoplasty and breast reduction in November 2007. Months later, West and fiancée Alexis Phifer ended their engagement and their long-term intermittent relationship, which had begun in 2002. The events profoundly affected West, who set off for his 2008 Glow in the Dark Tour shortly thereafter. Purportedly because his emotions could not be conveyed through rapping, West decided to sing using the voice audio processor Auto-Tune, which would become a central part of his next effort. West had previously experimented with the technology on his debut album The College Dropout for the background vocals of "Jesus Walks" and "Never Let Me Down." Recorded mostly in Honolulu, Hawaii in three weeks, West announced his fourth album, 808s & Heartbreak, at the 2008 MTV Video Music Awards, where he performed its lead single, "Love Lockdown". Music audiences were taken aback by the uncharacteristic production style and the presence of Auto-Tune, which typified the pre-release response to the record.
  808s & Heartbreak, which features extensive use of the eponymous Roland TR-808 drum machine and contains themes of love, loneliness, and heartache, was released by Island Def Jam to capitalize on Thanksgiving weekend in November 2008. Reviews were positive, though slightly more mixed than his previous efforts. Despite this, the record's singles demonstrated outstanding chart performances. Upon its release, the lead single "Love Lockdown" debuted at number three on the Billboard Hot 100 and became a "Hot Shot Debut", while follow-up single "Heartless" performed similarly and became his second consecutive "Hot Shot Debut" by debuting at number four on the Billboard Hot 100. While it was criticized prior to release, 808s & Heartbreak had a significant effect on hip-hop music, encouraging other rappers to take more creative risks with their productions.
  West's controversial incident the following year at the 2009 MTV Video Music
caption: West in the studio in 2008, accompanied by mentor No I.D. (left)
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