page_title: Propaganda in Augustan Rome
section_title: Imperial family and women
hierarchical_section_title: Propaganda in Augustan Rome / Imperial family and women
caption_attribution_description: English: Roman statue in "tiberian style", Marble, 1st c. CE, found in Villa dei Misteri of Pompeii. The head (a diadem is missing) his a portrait of Livia, the wife of Augustus, and mother of Tiberius. Antiquarium of Boscoreale, Italy. Français&#160;: Statue romaine de "style libérien", marbre, 1er siècle de notre ère, trouvée dans la "Villa dei Misteri" à Pompéi. La tête d'origine (il manque le diadème) a été remplacée par un portrait de Livie, épouse d'Auguste et mère de Tibère. Antiquarium de Boscoreale, Italie.
context_page_description: The article highlights the forms of propaganda Roman Emperor Augustus employed as he ascended to power.
  Augustus employed several forms of artwork and literature to boast the image of the enforcer of the Pax Romana, alternatively called Pax Augusta. He can be perceived as a historically important figure who effectively utilised propaganda in creating and maintaining his principate. Augustus’ wide range of propaganda targeted all aspects of Roman society, art and architecture to appeal to the population, coinage to represent himself to the masses, and finally literature such as poetry and history for the wealthy upperclass in order to exert power and to maintain peace and prosperity.
  The propaganda didn’t only exist as a form of media, but Augustus’ family, the women especially played a pivotal role in helping to maintain the principate. His family was essential in acting as examples of the ideal Roman citizen, this aspect is clearly enunciated through the responsibility of his wife. Moreover, one of his daughters, Julia the Elder was indispensable in solidifying Augustus' bloodline in future ruling generation, ensuring the continuation of Augustus' successful legacy.
context_section_description: The role of the imperial family-in regards to the women, was to decorate and boast Augustus’s image and virtue. This is evident in Livia’s conduct. She was an idealistic portrayal of a traditional Roman woman due to her morals and ethics. Being a conservative traditionalist, Augustus proposed a series of moral reforms that reinforced the values of a women being subservient and chaste. Portrayals of Livia in statues conceal her skin, representing a modest and conservative woman. It can be concluded that Livia's main contribution was to help Augustus uphold his moral reforms.
  Julia was similarly essential in emphasising the importance of child-bearing and marriage, simply used as a tool for Augustus to advance his moral campaign. By extension, other imperial women were also expected to exhibit the same behaviour of Livia and Julia. However after a series of marriages and divorces, Julia became known for her adulterous behaviour, clashing with Augustus' morals and was subsequently banished as she no longer conformed to the emperor's values.
caption: Livia, wife of Augustus
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