page_title: Bond Clothing Stores
section_title: Times Square sign
hierarchical_section_title: Bond Clothing Stores / Times Square sign
caption_attribution_description: File name: 06_10_005670 Title: Bond spectacular waterfall sign in Times Square, New York City Created/Published: Acacia Card Company, 258 Broadway, New York 7, N.Y. Date issued: 1930 - 1945 (approximate) Physical description: 1 print (postcard)&#160;: linen texture, color&#160;; 3 1/2 x 5 1/2 in. Genre: Postcards Subjects: Commercial facilities Notes: Title from item. Collection: The Tichnor Brothers Collection Location: Boston Public Library, Print Department Rights: No known restrictions
context_page_description: Bond Clothing Stores, Bond Clothes, Bond Clothiers, or Bond Stores, was a men's clothing manufacturing company and retailer. The company catered to the middle-class consumer.
context_section_description: Between 1948 and 1954, Bond Clothes operated a massive sign on the east side block of Broadway between 44th and 45th streets in New York's Times Square. The sign had nearly 2 miles of neon and included two 7-story-tall nude figures, a man and a woman, as bookends. Between the nude figures, there was a 27-foot-high (8.2 m) and 132-foot-wide (40 m) waterfall with 50,000 gallons of recirculated water. Beneath the waterfall was a 278-foot-long (85 m) zipper sign with scrolling messages. The Bond zipper was made up of more than 20,000 light bulbs. Above the waterfall was a digital clock with the wording "Every Hour 3,490 People Buy at Bond."  Some of the sign remained in place to advertise the Bond Stores location until the store's closure in 1977.
caption: Sign at night, seen on a postcard.
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