page_title: Maxwell House
section_title: "Good to the last drop"
hierarchical_section_title: Maxwell House / "Good to the last drop"
caption_attribution_description: English: Newspaper advertisement for Maxwell House coffee from 1921. Copied from the PDF file shown in the link, harpened and lightened with GIMP.
context_page_description: Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the now-defunct Maxwell House Hotel in Nashville, Tennessee, which was its first major customer. For nearly 100 years, until the late 1980s, it was the highest-selling coffee brand in the United States. The company's slogan is "Good to the last drop," which is often incorporated into its logo and is printed on its labels.
context_section_description: In 1915 Cheek-Neal began using a "Good to the last drop" slogan to advertise their Maxwell House Coffee. For several years, the ads made no claim of Theodore Roosevelt being the originator of the phrase. By the 1930s, however, the company was running advertisements that claimed that the former president had taken a sip of Maxwell House Coffee on a visit to Andrew Jackson's estate, The Hermitage, near Nashville on October 21, 1907, and when served the coffee, he proclaimed it to be "good to the last drop". During this time, Coca-Cola also used the slogan "Good to the last drop".
  Later, Maxwell House distanced itself from its original claim, admitting that the slogan was written by Clifford Spiller, former president of General Foods Corporation, and did not come from a Roosevelt remark overheard by Cheek-Neal. The phrase remains a registered trademark of the product and appears on its logo.
  The veracity of the Roosevelt connection to the phrase has never been historically established. In the local press coverage of Roosevelt's October 21 visit, a story concerning Roosevelt and the cup of coffee he drank features a quote that does not resemble the slogan. The Maxwell House Company claimed in its advertising that the Roosevelt story was true. In 2009, Maxwell House ran a commercial featuring Roosevelt repriser Joe Wiegand, who tells the "Last Drop" story.
caption: Maxwell House newspaper ad from 1921
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