page_title: IOOF Building (Adelaide)
section_title: 47 Gawler Place
hierarchical_section_title: IOOF Building (Adelaide) / 47 Gawler Place
caption_attribution_description: English: IOOF building, 47 Gawler Place, Adelaide, Winter 2008.
context_page_description: IOOF Building may refer to two buildings in the centre of the city of Adelaide, South Australia. The first was built in the late 19th century and was demolished in the early-mid 1960s. As a result of this, the second was built as a "replacement" in the mid 1960s.
context_section_description: As a result of the demolition of 11-13 Flinders Street, the Grand Lodge of South Australia of the IOOF purchased 47 Gawler Place in the 1960s, and built a six storey office building with a basement and a caretaker's flat on the seventh level. The Grand Lodge's various businesses were located on the ground, first and fifth (top) floors (levels 1, 2 and 6), and the other space was let, providing the Grand Lodge with income.
  The building was opened by SA Premier Sir Thomas Playford in 1963.
  In 1975, the Whitlam government introduced Medicare (then named "Medibank"), and the roles of voluntary health insurance funds changed dramatically. As in Britain with the introduction of universal health insurance in the 1940s, voluntary health insurance fund membership dropped to a fraction of former numbers, and the friendly societies had to reduce the size of their businesses and concentrate on other forms of services for their members. As in Britain, these were generally investment services, insurance services, and provision of aged care facilities (colloquially known as "Old Folks Homes").
  When the Grand Lodge of Victoria registered "IOOF" as its trading name, the Grand Lodge of South Australia changed its trading name to IOOF(SA).
  Subsequently, with the increasing focus on investment services, on 29 May 2007, IOOF(SA) demutualized and changed its trading name to "KeyInvest".
caption: "IOOF Building", 47 Gawler Place, Adelaide[3]
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