page_title: IPARK
section_title: Brand Identity (B/I)
hierarchical_section_title: IPARK / Brand Identity (B/I)
caption_attribution_description: 한국어: HDC BI 1976
context_page_description: IPARK is an apartment brand launched by Hyundai Development Company in 2001. Prior to IPARK, Hyundai Development Company used Hyundai Apartment as the main brand for its housing business. Hyundai Apartment has been ranked the most powerful brand in the apartment segment since it built Hyundai Apartment complex in Apgujeong-dong in 1976. Hyundai Development Company launched IPARK, which was an aspiration to make apartments more than a place to live but a place to create new life style. Hyundai Development Company has built more than 350,000 housing units across the country under the brand names such as Hyundai Apartment and IPARK.
  The letter “I” in IPARK stands for innovation and reflects Hyundai Development Company’s commitment to innovate the conventional concept of apartments. “PARK” symbolizes a space which creates enjoyable and comfortable cultural experiences. IPARK adds a more upscale and refined image to Hyundai Apartment, known for its reliable and comfortable image.
caption: 1976 Hyundai Apartment BI
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