page_title: Bodyarmor SuperDrink
hierarchical_section_title: Bodyarmor SuperDrink
caption_attribution_description: English: Image of BODYARMOR SuperDrink Fruit Punch Bottle
context_page_description: Bodyarmor SuperDrink is an American sports drink and partially-owned subsidiary of The Coca-Cola Company based in Queens, New York. It was founded in 2011 by Lance Collins, founder of Fuze Beverage and NOS Energy Drink, and Mike Repole, co-founder of Energy Brands, vitaminwater, and Smartwater. In March 2013, Kobe Bryant purchased a large stake in the company, joining the board of directors and becoming the third largest shareholder, a position that his widow Vanessa still holds.
  In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position BodyArmor as a premium sports drink above its own Powerade brand.
context_section_description: Bodyarmor SuperDrink (stylized as BODYARMOR) is an American sports drink and partially-owned subsidiary of The Coca-Cola Company based in Queens, New York. It was founded in 2011 by Lance Collins, founder of Fuze Beverage and NOS Energy Drink, and Mike Repole, co-founder of Energy Brands, vitaminwater, and Smartwater. In March 2013, Kobe Bryant purchased a large stake in the company, joining the board of directors and becoming the third largest shareholder, a position that his widow Vanessa still holds.
  In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position BodyArmor as a premium sports drink above its own Powerade brand.
caption: Bodyarmor SuperDrink fruit punch
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