page_title: Black Panther (film)
section_title: Marketing
hierarchical_section_title: Black Panther (film) / Marketing
caption_attribution_description: English: Chris Hardwick, Kevin Feige, Ryan Coogler, Chadwick Boseman, Lupita Nyong'o, Michael B. Jordan, Danai Gurira, Letitia Wright, Forest Whitaker, Daniel Kaluuya, Andy Serkis and Winston Duke speaking at the 2017 San Diego Comic Con International, for "Black Panther", at the San Diego Convention Center in San Diego, California.
context_page_description: Black Panther is a 2018 American superhero film based on the Marvel Comics character of the same name. Produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures, it is the 18th film in the Marvel Cinematic Universe. The film was directed by Ryan Coogler, who co-wrote the screenplay with Joe Robert Cole, and it stars Chadwick Boseman as T'Challa / Black Panther alongside Michael B. Jordan, Lupita Nyong'o, Danai Gurira, Martin Freeman, Daniel Kaluuya, Letitia Wright, Winston Duke, Angela Bassett, Forest Whitaker, and Andy Serkis. In Black Panther, T'Challa is crowned king of Wakanda following his father's death, but he is challenged by Killmonger who plans to abandon the country's isolationist policies and begin a global revolution.
  Wesley Snipes expressed interest in working on a Black Panther film in 1992, but the project did not come to fruition. In September 2005, Marvel Studios announced a Black Panther film as one of ten based on Marvel characters and distributed by Paramount Pictures. Mark Bailey was hired to write a script in January 2011.
context_section_description: Marvel debuted early footage and concept art from the film at a press event in April 2017. Kyle Buchanan at Vulture.com praised the cinematography, costume and production design, and black cast, saying "Black Panther doesn't look like any of the other Marvel movies ... If this is what the future of superhero movies looks like, deal me in." The screened footage was the first time Marvel had shown raw dailies, which Feige said they did to show off the "highest-class cast we've had" despite editing having not yet begun. A poster was released ahead of the first teaser trailer, which premiered during Game 4 of the 2017 NBA Finals. Fans on Twitter felt the poster was poorly photoshopped, and it was compared to a real-life picture of Black Panther Party co-founder Huey P. Newton. The trailer received a much more positive response, with Peter Sciretta of /Film finding it unexpected and refreshing, io9's Charles Pulliam-Moore calling it "every bit as intense as you were hoping it would be", and Andrew Husband for Uproxx feeling the single teaser outshone the entire Homecoming marketing campaign. It was viewed 89 million times in 24 hours, generating 349,000 mentions (second only to the amount the Star Wars: The Last Jedi (2017) teaser received) and "dominated the conversation on social media" over Game 4. Per comScore and its PreAct service, the film was the subject of the most new social media conversations for the rest of the week, and the second-most for the week ending June 18, behind Homecoming.
  Costumes from the film were on display at D23 Expo 2017 and the 2017 San Diego Comic-Con, with Coogler, Boseman, and other members of the cast presenting exclusive footage of the film at the latter event, to a standing ovation from the audience. In September, Coogler, Gurira, and Moore participated in a panel at the Congressional Black Caucus Foundation's Annual Legislative Conference, where exclusive footage from the film was also shown and met with a positive response. On October 16, 2017, a full trailer was released. Dave Trumbore for Collider praised the trailer for showing an "unmistakable sense of style" unique to the character, while BamSmackPow's Brendan Day felt the trailer "does everything right". Writing for Rolling Stone, Tre Johnson felt the trailer showed T'Challa as "someone with the arrogance of [John] Shaft, the coolness of [Barack] Obama and the hot-headed impulsiveness of Kanye West". A few days later, Marvel Comics published a prelude tie-in comic focusing on one of T'Challa's first missions as the Black Panther set around the time of Iron Man. The first College Football Playoff National Championship halftime show was organized by Disney for the 2018 championship game, with Kendrick Lamar performing to promote Black Panther: The Album and the beginning of ticket sales for the film.
  By February 12, Black Panther was the most-tweeted about film of 2018 with more than 5 million tweets globally, and in mid-March it became the most-tweeted-about film ever with 35 million. During New York Fashion Week, designers Cushnie et Ochs, Ikiré Jones, Tome, Sophie Theallet, Fear of God, Chromat, and LaQuan Smith created custom pieces that were inspired by the film for an event titled "Welcome to Wakanda: Fashion for the Black Panther Era". Marvel Studios formed a partnership with Lexus on the film, with the 2018 Lexus LC being featured in it. The partnership produced a graphic novel, Black Panther: Soul of a Machine, which was released in December 2017 from writers Fabian Nicieza, Geoffrey Thorne, and Chuck Brown; a concept coupe from Lexus inspired by the character; and a Super Bowl LII commercial featuring Boseman, Gurira and Wright, which had 4.3 million views on social media after its Super Bowl airing, according to RelishMix. Other marketing partners included shoe manufacturer Clarks creating a film-inspired variant of their Originals' Trigenic Evo shoe; PepsiCo and Unilever launching an arts program for young people in urban areas to be mentored by established artists; Brisk created an interactive Black Panther installation
caption: (L:R) Moderator Chris Hardwick, Feige, Coogler, and the cast of Black Panther at the 2017 San Diego Comic-Con
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