page_title: Jan Tschichold
hierarchical_section_title: Jan Tschichold
caption_attribution_description: English: Jan Tschichold (2 April 1902 Leipzig, Germany – 11 August 1974 Locarno, Switzerland) was a typographer, book designer, teacher and writer.
context_page_description: Jan Tschichold was a calligrapher, typographer and book designer. He played a significant role in the development of graphic design in the 20th century – first, by developing and promoting principles of typographic modernism, and subsequently idealizing conservative typographic structures. His direction of the visual identity of Penguin Books in the decade following World War II served as a model for the burgeoning design practice of planning corporate identity programs. He also designed the much-admired typeface Sabon.
context_section_description: Jan Tschichold (born Johannes Tzschichhold, also known as Iwan Tschichold, or Ivan Tschichold; 2 April 1902  – 11 August 1974) was a calligrapher, typographer and book designer. He played a significant role in the development of graphic design in the 20th century – first, by developing and promoting principles of typographic modernism, and subsequently (and ironically) idealizing conservative typographic structures. His direction of the visual identity of Penguin Books in the decade following World War II served as a model for the burgeoning design practice of planning corporate identity programs. He also designed the much-admired typeface Sabon.
caption: Jan Tschichold in 1963
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