page_title: Hwasa
section_title: Endorsements
hierarchical_section_title: Hwasa / Other ventures / Endorsements
caption_attribution_description: English: Hwasa at the MAGNUM Ice Cream Pleasure Store opening on 15 June 2018
context_page_description: Ahn Hye-jin, better known by her stage name Hwasa, is a South Korean singer, rapper, songwriter and television personality signed under RBW. She debuted as a member of the girl group Mamamoo in June 2014. She made her solo debut with the digital single "Twit" on February 13, 2019. She released her first EP, María, on June 29, 2020.
context_section_description: During her first appearance on I Live Alone in June 2018, Hwasa started a national "Gopchang craze", causing the delicacy to sell out across the country.
  In September 2018, Hwasa became the ambassador for outdoor brand The North Face for the 2018 fashion week season. In October 2018, she became the first female model for Lotte Crunky Gold since its release in 1984. 
  In March 2019, Coca-Cola's ice tea brand Gold Peak Tea selected Hwasa as their new model. She then became the newest muse for make up brand Rarekind in April 2019. In June 2019, Hwasa became the new model for Everland Caribbean Bay. Hwasa was featured on the cover of Cosmopolitan Korea's August 2019 issue. She later teamed up with Vogue magazine in November and Urban Decay cosmetics for their "Pretty Different" and "Queen" inspired concepts. Ottogi revealed in November 2019 that their newest model for their Jjamppong instant noodles was Hwasa.
  In 2020, Hwasa collaborated with The Sims 4 for their advertising campaign. She then teamed up with MCM for the February issue of Elle Korea's Hwasa is also an ambassador for sports brand Adidas. In April 2020, Hwasa became Kiss New York's new muse. She was chosen due to her sensuous and charming personality. Hwasa teamed up with Alexander Wang to grace the cover of Cosmopolitan Korea's August 2020 issue after releasing her first EP, Maria.
caption: Hwasa at the opening for the Magnum Pleasure Store in Seoul, June 2018
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