page_title: Life in Color
section_title: 2013-present: Festivals, international expansion
hierarchical_section_title: Life in Color / Company history / 2013-present: Festivals, international expansion
caption_attribution_description: English: A Coast Guard Air Station Miami MH-65 Dolphin helicopter crew conducts a practice fly over of Sun Life Stadium Aug. 3, 2011.
context_page_description: Life in Color is a United States-based EDM event company, best known for their ongoing "paint party" Life in Color concert tours. The company was founded by Sebastian Solano, Paul Campbell, Lukasz Tracz and Patryk Tracz as Committee Entertainment and the concert tour Dayglow in 2006. Billed by its organizers as the "world's largest paint party", the tour features performances by electronic musicians, joined by artistic performers and the tour's signature spraying of the audience with paint throughout the show. The company changed to its current name shortly after it was acquired by Robert F. X. Sillerman's SFX Entertainment in late 2012, with the original founders remaining as partners.
  Beginning in 2013, the promotion began to produce Life in Color Festival, a music festival with multiple stages and a larger lineup of performers. Life in Color's annual festival event in Miami is considered to be its flagship.
context_section_description: The 2013 tour was entitled Life in Color Rebirth. It toured in over 25 countries, with a plan to expand the following year. At that point, headlining DJs had included Afrojack, Axwell, Alesso, Benny Benassi, Chuckie, R3hab, etc. Regular features in shows beyond "paint blasts" included "aerial acts, stilt walkers, contortionists, and fire shows." In 2013, Life in Color began to hold larger music festival events, featuring multiple stages and a larger lineup. The first of these two one-day festivals occurred in Washington, D.C. on September 21, 2013.
  On August 7, 2013, organizers announced that a Life in Color Festival would be held outside Sun Life Stadium in Miami on December 27, 2013. The announcement coincided with the final of the 2013 International Champions Cup soccer tournament, which was also held at Sun Life Stadium; R3hab and David Solano performed during pre-game and halftime festivities respectively as part of the announcement, making them the "first EDM brand to produce a nationally televised halftime show in North America."  According to Solano, the Miami festival was the new "flagship" event of the company as of 2013, with goals to plot festivals on every continent in 2014. The event featured multiple stages, and featured appearances by 2 Chainz, Calvin Harris, Diplo, Excision, and Major Lazer among others. The 2013 festival had 25,000 attendees over one night.
  The 2014 arena tour was entitled Unleash, and Solano stated in an interview stated that as of June 25, 2014 they had shows in 55 countries. An April 2014 Life in Color event in Malaysia, headlined by Fedde le Grand, was planned in partnership with local promoter Future Sound Asia, but cancelled in March 2014 out of respect for drug-related deaths at Future Music Festival Asia (which caused the final day of the festival to be cancelled) and an unrelated, but similar incident at an A State of Trance 650 event in North Jakarta the same weekend.
  Life in Color returned to the 2014 International Champions Cup final to announce its 2014 festival with a halftime performance by Martin Garrix. The 2014 festival was expanded to two days, December 26 and 27, 2014: Solano expected a total attendance of at least 60,000. The event was headlined by Adventure Club, Borgore, The Chainsmokers, Diplo, Kaskade, Nervo, and Madeon among others, and also featured an attempt to set a Guinness World Record for the "most people covered in paint at one time".
  On January 5, 2015, Forbes included Solano on their annual list of "30 Under 30 In Music" for 2015. He was the only event owner on the list, which largely included musicians and producers such as Martin Garrix and Afrojack.
  In November 2015, SFX Entertainment promoted Solano to CEO of ID&T North America and Made Event; in addition to his role as head of Life in Color, he will also oversee Electric Zoo and the North American editions of ID&T's festival brands, including Mysteryland and TomorrowWorld.
caption: The first Life in Color Festival was held in the parking lot of the Hard Rock Stadium (pictured) in Miami, Florida
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