page_title: Royal Rumble (1999)
section_title: Storylines
hierarchical_section_title: Royal Rumble (1999) / Production / Storylines
caption_attribution_description: Shawn micheals
context_page_description: Royal Rumble (1999) was the twelfth annual Royal Rumble professional wrestling pay-per-view event produced by the World Wrestling Federation. It took place on January 24, 1999, at the Arrowhead Pond of Anaheim in Anaheim, California. The tagline and subtitle of the event was taken from a promise by Mr. McMahon that the first entrant in the Royal Rumble, Stone Cold Steve Austin, had "no chance in hell" of winning the match. The theme song for the event, based on the phrase, would go on to become the entrance music for McMahon's stable The Corporation and later, just McMahon himself, which he uses to this day.
  The main event was the annual Royal Rumble match, which saw the winner receive a title shot for the WWF Championship at the WrestleMania pay-per-view two months later. The Royal Rumble centered on the continuing heated rivalry between Stone Cold Steve Austin and Mr. McMahon, with those men entering the main event at #1 and #2, respectively. The penultimate match for the WWF Championship was an "I Quit" match between Mankind and The Rock, which is remembered both for its brutality and its place in the documentary film Beyond the Mat.
context_section_description: The card consisted of six matches. The matches resulted from scripted storylines, where wrestlers portrayed heroes, villains, or less distinguishable characters to build tension and culminated in a wrestling match or series of matches. Results were predetermined by WWF's writers, with storylines produced on their weekly television show, Raw.
  The overriding theme of the pay-per-view was centered on The Corporation and Mr. McMahon's attempts to enforce his notions of how a company should be run on the promotion. Since its inception the night after Survivor Series, the group had mainly come to blows with D-Generation X, the Undertaker's Ministry of Darkness and McMahon's nemesis Stone Cold Steve Austin.
  When Commissioner Shawn Michaels allied himself with The Corporation, one of the first things he did was to book the Tag Team Champions, Road Dogg and Billy Gunn, in a title defense against Corporate members Ken Shamrock and The Big Boss Man. Despite his interference at Rock Bottom: In Your House they managed to retain their titles but they were not so lucky on Raw is War on December 14. As the feud between DX and The Corporation intensified, the New Age Outlaws turned to singles wrestling as Road Dogg found himself caught up in the hardcore division and became Hardcore Champion on December 21. Meanwhile, as well as tensions from the tag team feuding, Billy Gunn gained the ire of Ken Shamrock when his sister Ryan appeared at ringside, only to have her sibling affection distracted when Gunn lived up to his nickname by flirtatiously mooning Ryan after Val Venis had already danced for her. Filled with his typical rage Shamrock put his Intercontinental Championship on the line for a chance to honor his notions of sibling protection.
  After a minor absence, Women's Champion Sable returned to Raw with an open invitation on December 28, but before the match a fan came into the ring, later identified as Tori to give her a rose. A masked wrestler identified as "Spider Lady" came to the ring for the match (a nod to The Fabulous Moolah's screwjob over Wendi Richter in the mid '80s) but it ended in a no-contest when she started whipping Sable with her belt. The masked woman was revealed to be Luna Vachon, who would go on to face Sable in a "Strap Match" at the Rumble.
  The Rock and Mankind had been feuding ever since Survivor Series in November 1998, when the two met in the finals of the "Deadly Game" tournament for the vacant WWF Championship. The Rock won the title that night with the help of the McMahons, who had previously been assisting Mankind, and became the chosen Corporate Champion while Mankind began a feud with the Corporation. Mankind faced The Rock again at Rock Bottom: IYH and won the match, but Mr. McMahon stepped in and announced that while Rock lost the match by falling unconscious to the mandible claw, he did not technically submit and thus the WWF Championship would not change hands. Angered at being screwed out of the championship twice, Mankind attacked Shane McMahon on Raw is War and demanded a match. On the first Raw is War of 1999, January 4, after interference from The Corporation, D-Generation X and Steve Austin, Mankind won his first WWF Championship. Initially he refused The Rock's demands for a rematch, despite Rock offering stipulation after stipulation to appease Mankind until eventually he quit begging, at which point Mankind revealed that he would face The Rock at the Rumble as long as it was an "I Quit" match.
  The Royal Rumble match featured a number of notable build ups. On Raw is War on January 11, a Corporation vs. DX mini-Rumble was set up with the winner taking the coveted number 30 spot; after all the apparent competitors had entered it seemed as if Triple H had won until Mr. McMahon made his way to the ring, entering himself on behalf of the Corporation and throwing a distracted Triple H out of the ring. Again it seemed as if the winner was established until DX's Chyna made her way to the ring and won the match. The event would mark the first time a female wrestler took part in the match. Chyna als
caption: Shawn Michaels used his role as Commissioner to ruin Mr. McMahon's attempts to enter the Royal Rumble at #30 twice
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