page_title: Falha de S. Paulo
section_title: The website
hierarchical_section_title: Falha de S. Paulo / The website
caption_attribution_description: English: Brothers Lino (left) and Mario Bochinni (right) at the day of a session at the São Paulo State Courthouse for the Folha de S.Paulo v Falha de S. Paulo case. Português: Os irmãos Lino (esq.) e Mario (dir.) Bocchini no dia de uma audiência no Tribunal de Justiça do Estado de São Paulo sobre o caso Folha de S.Paulo vs. Falha de S. Paulo.
context_page_description: Falha de S. Paulo was a Brazilian humorous website devoted to satirize Brazilian Folha de S.Paulo newspaper. The website was maintained by brothers Lino and Mario Bocchini and was shut down after Folha sued them claiming they used their brand inappropriately by trying to mimic their graphic project, font and logo. Both brothers, however, accused the newspaper of trying to censor them and received support from multiple personalities and organizations.
context_section_description: The website was put on air on September 2010. It featured a logo identical to that of Folha, except that the first "o" was replaced by an "a" so that it read "Falha de S. Paulo", which translates as "Failure of S. Paulo". The website would make fun of the newspaper's coverage, specially of what they perceived to be a tendency of the newspaper in favor of José Serra and against Dilma Rousseff during the 2010 Brazilian presidential rally in which both of them faced each other on the second round. The Bocchini criticized the fact that Folha, unlike O Estado de S. Paulo and CartaCapital, for example, would not declare its political preferences and even claimed not to have one.
  Besides making fun of the newspaper's coverage, they would also make edited pictures such as one in which Folha's director, Otávio Frias Filho, was dressed like Darth Vader, a villain in the Star Wars franchise.
caption: Brothers Lino (left) and Mario (right) Bocchini, creators of the website. Here, they are depicted on the day of an audience about the case at the Court of Law of the State of São Paulo.
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