page_title: Pepsi Challenge
section_title: Method
hierarchical_section_title: Pepsi Challenge / Method
caption_attribution_description: English: Early 1980s U.S. 12 oz. "Pepsi Challenge" promotional can, plus promotional button given for partaking in the challenge.
context_page_description: The Pepsi Challenge is an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota, an event sponsored by Pepsi.
context_section_description: The challenge originally took the form of a single blind taste test. At malls, shopping centers, and other public locations, a Pepsi representative sets up a table with two white cups: one containing Pepsi and one with Coca-Cola. Shoppers are encouraged to taste both colas, and then select which drink they prefer. Then the representative reveals the two bottles so the taster can see whether they preferred Coke or Pepsi.  The results of the test leaned toward a consensus that Pepsi was preferred by more Americans.
caption: An early 1980s "Pepsi Challenge" 16 oz. (355 ml.) promotional can, and a metal tab button publicizing the challenge.
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