page_title: Harp Lager
section_title: Marketing
hierarchical_section_title: Harp Lager / Marketing
caption_attribution_description: English: Advertising hoarding, Belfast Illuminated advertising hoarding on the corner of Posnett Street and Botanic Avenue (left) in Belfast. Harp Lager Harp_(lager) is seen by many as the "national drink" of the Northern-Irish (see http://uncyclopedia.wikia.com/wiki/Norn_Iron but bring a sense of humour). The Great Northern Brewery is actually in Dundalk and "brewed with pride" it may be, but not for much longer as the brewery is due to close by 2013 with Harp production probably moving to Dublin.
context_page_description: Harp Lager is an Irish lager created in 1960. Formerly produced at the Great Northern Brewery in Dundalk, it is now brewed in Dublin. It is a major lager brand throughout most of Northern Ireland, but is now rarely available in the Republic of Ireland.
context_section_description: For many years the slogan "Harp stays sharp"  was used in advertisements. It was written by the advertising executive Rod Allen. Recently it has used the slogan "Look on the Harp side".
caption: An advertising hoarding in Belfast
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