page_title: Holden
section_title: 1990s
hierarchical_section_title: Holden / History / 1990s
caption_attribution_description: English: 1998 Holden Caprice (VS II) sedan. Photographed in Kew, Victoria, Australia. Vehicle registration enquiry results Jurisdiction Victoria Registration UDW883 Chassis code 6H8VSZ19UWL329944 Engine code 1KD2305865 Compliance date 1998-04 Year of manufacture 1998
context_page_description: Holden, formerly known as General Motors-Holden, is an Australian automobile marque and former automobile manufacturer, which manufactured cars in Australia before switching to importing cars under the Holden brand. It is headquartered in Port Melbourne.
  The company was founded in 1856 as a saddlery manufacturer in South Australia. In 1908, it moved into the automotive field before later becoming a subsidiary of the United States–based General Motors in 1931, when the company was renamed General Motors-Holden's Ltd. It was renamed Holden Ltd in 1998, adopting the name GM Holden Ltd in 2005.
  In the past, Holden has offered badge-engineered models due to sharing arrangements with Chevrolet, Isuzu, Nissan, Opel, Suzuki, Toyota, and Vauxhall Motors. In previous years, the vehicle lineup consisted of models from GM Korea, GM Thailand, GM North America, and self-developed models like the Holden Commodore, Holden Caprice, and the Holden Ute. Holden also distributed the European Opel brand in Australia in 2012 until its Australian demise in mid-2013.
  Holden briefly owned assembly plants in New Zealand during the early 1990s.
context_section_description: The company changed throughout the 1990s, increasing its Australian market share from 21 percent in 1991 to 28.2 percent in 1999. Besides manufacturing Australia's best selling car, which was exported in significant numbers, Holden continued to export many locally produced engines to power cars made elsewhere. In this decade, Holden adopted a strategy of importing cars it needed to offer a full range of competitive vehicles. During 1998, General Motors-Holden's Ltd name was shortened to "Holden Ltd".
  On 26 April 1990, GM's New Zealand subsidiary Holden New Zealand announced that production at the assembly plant based in Trentham would be phased out and vehicles would be imported duty-free—this came after the 1984 closure of the Petone assembly line due to low output volumes. During the 1990s, Holden, other Australian automakers and trade unions pressured the Australian Government to halt the lowering of car import tariffs. By 1997, the federal government had already cut tariffs to 22.5 percent, from 57.5 percent ten years earlier; by 2000, a plan was formulated to reduce the tariffs to 15 percent. Holden was critical, saying that Australia's population was not large enough, and that the changes could tarnish the local industry.
  Holden re-introduced its defunct Statesman title in 1990—this time under the Holden marque, as the Statesman and Caprice. For 1991, Holden updated the Statesman and Caprice with a range of improvements, including the introduction of four-wheel anti-lock brakes (ABS); although, a rear-wheel system had been standard on the Statesman Caprice from March 1976. ABS was added to the short-wheelbase Commodore range in 1992. Another returning variant was the full-size utility, and on this occasion it was based on the Commodore. The VN Commodore received a major facelift in 1993 with the VR—compared to the VN, approximately 80 percent of the car model was new. Exterior changes resulted in a smoother overall body and a "twin-kidney" grille—a Commodore styling trait that remained until the 2002 VY model and, as of 2013, remains a permanent staple on HSV variants.
  Holden introduced the all-new VT Commodore in 1997, the outcome of a A$600 million development programme that spanned more than five years. The new model featured a rounded exterior body shell, improved handling and many firsts for an Australian-built car. Also, a stronger body structure increased crash safety. The locally produced Buick-sourced V6 engine powered the Commodore range, as did the 5.0-litre Holden V8 engine, and was replaced in 1999 by the 5.7-litre LS unit.
  The UAAI badge-engineered cars first introduced in 1989 sold in far fewer numbers than anticipated, but the Holden Commodore, Toyota Camry, and Corolla were all successful when sold under their original nameplates. The first generation Nova and the donor Corolla were produced at Holden's Dandenong, Victoria facility until 1994. UAAI was dissolved in 1996, and Holden returned to selling only GM products. The Holden Astra and Vectra, both designed by Opel in Germany, replaced the Toyota-sourced Holden Nova and Apollo. This came after the 1994 introduction of the Opel Corsa replacing the already available Suzuki Swift as the source for the Holden Barina. Sales of the full-size Holden Suburban SUV sourced from Chevrolet commenced in 1998—lasting until 2001. Also in 1998, local assembly of the Vectra began at Elizabeth, South Australia. These cars were exported to Japan and Southeast Asia with Opel badges. However, the Vectra did not achieve sufficient sales in Australia to justify local assembly, and reverted to being fully imported in 2000.
caption: The VS Statesman/Caprice of 1995, represented a mild facelift of the VR, which in turn was an update of the 1990 VQ—Holden's long-wheelbase version of the VN Commodore series.
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