page_title: Recreational Equipment, Inc.
section_title: Non-retail diversification
hierarchical_section_title: Recreational Equipment, Inc. / Non-retail diversification
caption_attribution_description: REI location at the Streets of Tanasbourne in Hillsboro, Oregon.
context_page_description: Recreational Equipment, Inc., commonly known as REI, is an American retail and outdoor recreation services corporation. It is organized as a consumers' co-operative. REI sells sporting goods, camping gear, travel equipment, and clothing. It also offers services such as outdoor-oriented vacations and courses.
  REI operates 162 retail stores in 40 states. It also receives orders via mail-order catalogs and the internet. REI's annual revenue for 2018 was US$2.75 billion.
context_section_description: REI has diversified its offerings into global adventure vacations through the REI Adventures branch, which began in 1987. REI Adventures offers vacations for active travelers all over the world.
  In 2006, REI started the Outdoor School in selected markets. The Outdoor School is a series of one-day outings in the local area and in store classes. Offerings include mountain biking, road biking, kayaking, backpacking, rock climbing, outdoor photography, family hiking, snowshoeing and others. The current locations of the Outdoor School are the San Francisco Bay Area, Sacramento and Reno areas, the Los Angeles area, the San Diego area, Boston and New England area, New York Tri-State area, Philadelphia, Washington D.C./Maryland/Virginia area, Chicago area, Minneapolis area, Denver area, Atlanta area, Portland area, and Puget Sound area.
  On June 11, 2015, REI bought Adventure Projects Inc., a Boulder-based company, founded by Nick Wilder and Mike Ahnemann in 2012, which is best known for its climbing website, Mountain Project (MountainProject.com), with guides to more than 128,000 climbing routes across the world. It has since expanded by creating MTBProject.com, a website for mountain bike trail maps, HikingProject.com, for hiking trails, PowderProject.com, for backcountry skiing trails, and TrailRunProject.com, for cross-country running trails.
  In November 2016 REI started producing independent podcasts informally starting with Wild Ideas Worth Living by journalist Shelby Stanger. Since then they have also released Camp Monsters and Wildfire.  
  In February 2019, REI acquired Arizona-based adventure tour operator Arizona Outback Adventures. Arizona Outback Adventures had served as a vendor and operator of REI's adventure travel programs for over 15 years. The acquisition brought new tour and rental capabilities in house at REI and signaled a renewed efforts towards diversifying the company's experiential offerings.
caption: REI store in Hillsboro, Oregon
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