page_title: Little Sheep Group
section_title: Current situation
hierarchical_section_title: Little Sheep Group / Current situation
caption_attribution_description: English: 小肥羊, Little Sheep Group, Tsim Sha Tsui, Hong Kong
context_page_description: Little Sheep Group Limited is a company that was founded in 1999 in Baotou, Inner Mongolia, China. It specializes in operating hot pot restaurants, condiments, and meat processing.
  Little Sheep currently has over 300 chain restaurants in China, Taiwan, the United States, Japan, and Canada. In 2007, the company was named the most popular Chinese hot pot restaurant by the Chinese Restaurant Association. It was subsequently listed on the Hong Kong Stock Exchange in 2008. It became China's first branded catering enterprise listed in Hong Kong.
  Little Sheep posted ¥2 billion in revenues in 2010, which accounted for two percent of dining-out receipts in China.
  In 2011, Little Sheep was sold to Yum! Brands Inc, a U.S.-based fast-food franchise conglomerate. Yum agreed to buy Little Sheep for $587 million in May 2011 but the deal was delayed for four months by a Chinese Ministry of Commerce antitrust investigation. Little Sheep was delisted from the Hong Kong Exchange in February 2012. In 2016, Yum! Brands spun off their Chinese operations into Yum China, which includes Little Sheep.
context_section_description: Yum! Brands' management system is different from Little Sheep's original management system. Because of the difference, many managers quit. Yum! Brands closed many poorly managed and poorly located stores without many commercial interests. When Little Sheep was at its peak, there were more than 720 restaurants. Yum! Brands wanted to reduce this number and focus on high-potential outlets. After the cull, fewer than 200 restaurants remained open.
  With the rapid development of the catering industry, especially the hot pot market, the traditional marketing model can no longer meet the needs of its future development. Little Sheep, as the leader of hot pot restaurant chains, tried to develop its own online  marketing approach.
caption: Little Sheep's Honor
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