page_title: Paris Hilton
section_title: Growing retail endeavours, 2008–2011
hierarchical_section_title: Paris Hilton / Career / Growing retail endeavours, 2008–2011
caption_attribution_description: English: Paris Hilton promoting her cell-phone video game: Jewel Jam during the E3 Video Game Convention. Português: Paris Hilton promovendo seu jogo de celular Jewel Jam durante a Convenção de Vídeo Game E3.
context_page_description: Paris Whitney Hilton is an American media personality, businesswoman, socialite, model, singer, actress, and DJ. She is a great-granddaughter of Conrad Hilton, the founder of Hilton Hotels. Born in New York City and raised there and in Beverly Hills, California, Hilton began her modeling career as a teenager when she signed with New York-based modeling development agency Trump Model Management. David Lachapelle soon photographed her for the September 2000 issue of Vanity Fair. Her late-night persona made her a fixture of tabloid journalism, and Hilton was proclaimed "New York's leading It Girl" in 2001. In 2003, a leaked 2001 sex tape with her then-boyfriend Rick Salomon, later released as 1 Night in Paris, catapulted her into global fame, and the reality television series The Simple Life, in which she starred with her socialite counterpart Nicole Richie, started its five-year run with 13 million viewers, on FOX.
context_section_description: In February 2008, The Hottie and the Nottie, a romantic comedy in which Hilton starred, was released theatrically; the film was a critical and commercial failure, with Hilton eventually receiving the Golden Raspberry Award for Worst Actress. Hilton's love for dogs led her to create a canine apparel line, Little Lily by Paris Hilton, in March 2008. In April 2008, she appeared in the My Name Is Earl episode "I Won't Die with a Little Help from My Friends".
  On August 6, 2008 Hilton appeared in an online video, Paris Hilton Responds to McCain Ad, directed by Adam McKay and posted on the Funny or Die website. The video, featuring Hilton in a parody advertisement, was made in response to a television campaign ad ("Celeb") by the 2008 John McCain presidential campaign. In "Celeb" McCain compared Barack Obama to celebrities such as Hilton and Britney Spears, questioning his readiness to lead and criticizing his energy policy. In what The Washington Post said "might just be her best acting role yet", Hilton wore a leopard-print swimsuit in the video. It had seven million views in two days, receiving worldwide press coverage and written and verbal responses from both campaigns.
  At the 2008 Toronto International Film Festival a documentary about Hilton, Paris, Not France, was screened. She starred in a MTV reality series, Paris Hilton's My New BFF, about her search for a new best friend, which premiered shortly after, on September 30, 2008. The series was a hit and topped all other cable shows in its time slot. In October, she appeared in a second parody video on Funny or Die, Paris Hilton Gets Presidential with Martin Sheen, with Martin Sheen; Sheen's son, actor Charlie Sheen, made a cameo appearance. Hilton, in a green evening dress and wearing heavy makeup, discusses political issues with Martin Sheen in his West Wing role.
  In her next film, the Gothic rock musical Repo! The Genetic Opera, Hilton played Amber Sweet, the surgery and painkiller-addicted daughter of a biotech magnate. After screening  at the 2008 San Diego Comic-Con International, the film received a limited release. Horror.com said: "Not only is this by far Hilton's best role, she's actually got a grain of gravitas in the end". However, Jam! Movies called her a "hopeless twit as an actress". She was nominated for the 2009 Razzie Award for Worst Supporting Actress for the role. Around that time, Hilton released her fifth fragrance for women, Fairy Dust.
  As a result of the American version's success, on January 29, 2009 Paris Hilton's British Best Friend debuted on ITV2 in England. The second season of Paris Hilton's My New BFF premiered on June 2, 2009. Hilton shot at the time Paris Hilton's Dubai BFF, which was finally broadcast in 2011. In May 2009, Hilton won the Female Celebrity Fragrance of the Year Award at the 2009 Fifi Awards, in July, her sixth fragrance for women, Siren, was introduced, and in August, she appeared in the fifth episode of Supernatural's fifth season. She was involved in the creation of a sunglass line by Gripping Eyewear, which she introduced in October, and also in a hair-and-beauty-products line which included shampoos, conditioners and hair vitamins, released in November.
  In February 2010, Hilton participated in an advertising campaign for the Brazilian beer Devassa Bem Loura, whose slogan roughly translates into English as "very blonde bitch". As part of the campaign, she rode the brewery's float in the Rio Carnival. On August 10, Hilton released her 10th fragrance, Tease, which was inspired by Marilyn Monroe. On August 19, she launched a footwear line in Las Vegas. The critically acclaimed documentary Teenage Paparazzo, in which Hilton appeared, aired on HBO on September 27.
  She had her first voice-over role in the ABC made-for-television film The Dog Who Saved Christmas Vacation. The film aired on November 28, 2010 and received good ratings, with 2.611 million viewers. In December 2010, Hilton launched her motorcycle team; her Spanish driver, Maverick Viñales, won the final race and finished third overall in the 125cc world champions
caption: Hilton promoting her cell phone video game Jewel Jam during E3 2008
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