page_title: Jasper Avenue
section_title: History
hierarchical_section_title: Jasper Avenue / History
caption_attribution_description: English: Jasper Avenue looking west from 103rd Street. Provincial Archives of Alberta, PA3301.1.
context_page_description: Jasper Avenue is an arterial road in central Edmonton, Alberta, and is the city's main street. Jasper Avenue has no official street number but is aligned with 101 Avenue with the majority of its length. Jasper Avenue is a major public transit route as several of Edmonton's busiest bus routes travel along it. The LRT travels underneath Jasper Avenue between 99 and 110 Streets. It is named after Jasper Hawes, manager of a North West Company trading post of Jasper House in the early 1800s, located in present-day Jasper National Park.
context_section_description: Jasper Avenue first emerged as a commercial main street in the 1870s and 1880s, with the Jasper Avenue emerging of Edmonton's downtown main street in the early 1900s. In 1912, the Cities of Edmonton and Strathcona amalgamated, leaving Edmonton with two main streets – Jasper Avenue to the north, and Whyte Avenue to the south. Jasper Avenue continued to gain strength as a commercial centre through the 1930s and 40s, supporting streetcars as well as motorized vehicles, with the 101 Street intersection receiving Edmonton’s first traffic light in 1933. The years following World War II saw unprecedented growth, with the oil discovery near Leduc in 1948 and the strategic positioning of Edmonton as a base for subsequent major oil construction projects. Growth continued in the 1960s with intensification of the downtown core, and in the 1970s a number of historical buildings were demolished in order to accommodate large towers and future growth. Jasper Avenue began to decline in the 1980s with the rise of indoor shopping malls, in particular West Edmonton Mall which supplanted Jasper Avenue as Edmonton's main shopping district. The mid-1980s saw the beginning of reinvestment in the downtown core and Jasper Avenue which included the underground LRT in 1985 and the subsequent redesign of the Jasper Avenue streetscape; however, at the same time Whyte Avenue emerged and subsequently supplanted Jasper Avenue as Edmonton's main entertainment district. While slow reinvestment continued into the 2000s, the downtown core has recently seen increased development, such as the rise of the Warehouse District and Ice District to the north, resulting in increased activity and redevelopment along Jasper Avenue.
  The original alignment of Highway 16 which entered Edmonton from the west along Stony Plain Road and 102 Avenue, followed Jasper Avenue between 124 Street and 95 Street, where it connected with Rowland Road and the Dawson Bridge, left Edmonton to the east along 101 Avenue. In the 1950s, Highway 16 was moved to 111 Avenue and 118 Avenue, resulting in the inner city route becoming Highway 16A. In the early 1980s, the Highway 16A designation along Jasper Avenue was phased out.
caption: Jasper Avenue looking west from 103 Street (1950).
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