page_title: Loewe (fashion brand)
section_title: History
hierarchical_section_title: Loewe (fashion brand) / History
caption_attribution_description: English: HK zh:尖沙咀 TST 人文藝術購物館 zh:K11 MUSEA mall shop in November 2019
context_page_description: Loewe is a Spanish luxury fashion house specialising in leather goods, clothing, perfumes and other fashion accessories. Founded in 1846, Loewe approaches 175 years as the oldest and one of the world’s major luxury houses.
  The company was established in 1846 when a group of Spanish leather craftsmen in Madrid were joined by Enrique Loewe, a merchant of Hessian origin. By the early 20th Century, many notable people took great interest in Loewe and Queen Ena became a regular customer. In 1905, Alfonso XIII granted them the Royal Warrant of Appointment and thus Loewe became Purveyor of the Royal Household of Spain. The company quickly grew in popularity and was promoted by figures such as Ernest Hemingway, Ava Gardner, Rita Hayworth, Marlene Dietrich and Sophia Loren amongst others.
context_section_description: Loewe was founded in 1846 in Madrid by a group of Spanish leather craftsmen, and the brand originated in 1876 when Enrique Loewe y Roessberg, a German craftsman, joined the group.
  King Alfonso XIII of Spain granted Enrique Loewe y Hinton, a descendant of the original brand founder, the title of Purveyor to the Royal Court. His wife, Queen Victoria Eugenie, frequently visited the store on Príncipe de Madrid street.
  By the 1970s, Loewe was expanding into perfumes and fashion with the creation of the Loewe logo, first designed by Karl Lagerfeld. Giorgio Armani and Laura Biagiotti subsequently designed Loewe's womenswear collections.
  In 1986, LVMH bought the rights to Loewe's international distribution. It acquired Loewe completely in 1996. That year, Loewe had sales of about $200 million, among the smallest of LVMH's companies; ready-to-wear was responsible for 10 percent of that total. By 1997, Narciso Rodriguez joined the company as new creative director and the brand had its first Paris runway presentation at LVMH headquarters in the fall/winter 1998 season. Both José Enrique Oña Selfa (2000-2007) and Stuart Vevers (2008-2013) followed. During Vever's tenure, Loewe scaled back fashion to concentrate on handbags, leather apparel and a substantial gift business based on leather picture frames and leather boxes.
  Jonathan Anderson became Loewe's creative director in 2013. His first ready-to-wear collections for Loewe were presented in 2014. He has also been deploying a series of publicity campaigns by Steven Meisel.
  Since 2014, Loewe's headquarters – including the design team, which had previously been based in Madrid – has been located on Place Saint-Sulpice in Paris. The company remains based in Spain. Manufacture, particularly of leather goods, takes place in Barcelona and Getafe, near Madrid. 
  The current King of Spain's mother, Queen Sofía, has been seen several times with Loewe handbags.
caption: Loewe store in Hong Kong
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