page_title: Eurovision Song Contest 2011
section_title: Graphic design
hierarchical_section_title: Eurovision Song Contest 2011 / Format / Graphic design
caption_attribution_description: Deutsch: Gewinner des ESC 2011 Aserbaidschan
context_page_description: The Eurovision Song Contest 2011 was the 56th edition of the annual Eurovision Song Contest. It took place in Düsseldorf, Germany, following Lena's win at the 2010 contest in Oslo, Norway with the song "Satellite". It was the third time Germany had hosted the contest, having previously done so in 1957 and 1983. Organised by the European Broadcasting Union and host broadcasters Arbeitsgemeinschaft Rundfunkanstalten Deutschland and Norddeutscher Rundfunk, the contest was held at the Esprit Arena and consisted of two semi-finals on 10 and 12 May, and the final on 14 May 2011. The three live shows were hosted by Anke Engelke, Judith Rakers and Stefan Raab.
  Forty-three countries participated in the contest, equalling the record of the 2008 edition. Four countries returned to the contest this year; Austria returned after their last participation in 2007, Hungary returned after their last participation in 2009, San Marino returned after their very first participation in 2008. Italy also returned to the contest after their last participation fourteen years earlier, in 1997.
context_section_description: The design of the contest was built around the motto "Feel your heart beat", with the logo and on-screen graphics designed by Turquoise Branding. The postcard introducing each performance included the logo in the colours of the performing country (e.g. the United Kingdom in red, white and blue); then a German place was shown in a toy-like view using tilt-shift photography and a story happened there, whose main characters were people either living in Germany or tourists from that country. The contest's motto, 'Feel your heart beat', was then shown or said in the country's national or native language. For example, in the first postcard shown (Poland's), the boyfriend drops a piece of paper. The camera then pans down to the paper, to show the Polish phrase "Poczuj bicie serca" handwritten on it. In the second postcard shown (Norway's), a mountain climber from Norway climbs to the top of a mountain and yells the Norwegian phrase "Kjenn ditt hjerte slå.". Then, the heart appeared once again, and the stage and the crowd could be seen, with heartbeat sounds and pink lights pulsating in rhythm with the heartbeat, before the performance started.
  The main colours of the letterboxes were black and pink. The scoreboard showed a spokesperson from the country giving their votes on the right, while showing a table of results on the left. The large points (8, 10 and 12) were highlighted in pink, whilst the lower points, (1–7) were in purple. This scoreboard design was used again the following year, with minor changes such as the large points appearing progressively larger in size compared to the lower points and the highlighted colours changed to match the 2012 theme, "Light your fire!"
caption: Ell & Nikki of Azerbaijan, during the ESC 2011
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