page_title: Projection mapping
section_title: Productions, advertisement and art
hierarchical_section_title: Projection mapping / Productions, advertisement and art
caption_attribution_description: Français&#160;: Cathédrale St Jean illuminée par P.Warrener, Lyon
context_page_description: Projection mapping, similar to video mapping and spatial augmented reality, is a projection technique used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings, small indoor objects or theatrical stages. By using specialized software, a two- or three-dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on. The software can interact with a projector to fit any desired image onto the surface of that object. This technique is used by artists and advertisers alike who can add extra dimensions, optical illusions, and notions of movement onto previously static objects. The video is commonly combined with, or triggered by, audio to create an audio-visual narrative. In recent years this technique has also been widely used in the context of cultural heritage as it has proved to be an excellent edutainment tool thanks to the combined use of a digital dramaturgy.
context_section_description: Projection mapping first came to prominence through guerrilla advertising campaigns and video jockeys for electronic musicians. Large companies such as Nokia, Samsung, Unilever Pakistan, Pakistan Tobacco company, Bank Alfalah, Brighto Paints, Benson & Hedges, John Players Gold Leaf and BMW have since used video projections to create campaigns for their products in major cities across the world. These advertising campaigns commonly use mapping techniques to project scenes onto the sides of buildings and churches. Projection mapping can also be interactive, as Nokia Ovi Maps did a project in which the projections would mimic people's movements. Projection mapping has been used at conferences as a means of decoration or immersing audience members in an experienced-based theme. This can be as elaborate as projecting onto a flat surface, or projecting onto an unusual object such as a car or a chair. The festival Fête des Lumières in Lyon, a festival to honour the Virgin Mary, has recently also started incorporating 3D mapping into their productions, creating the illusion of a giant pinball machine on the side of a building. Common techniques for these performances included both 3-D mapping techniques and 3D projection to create the illusion of depth, as well as motion such as crumbling buildings.
  It is also being used in technology such as Domes where it is combined with Virtual Reality and Augmented Reality to create 360 degree projections for a more immersive experience.
  The use of projection mapping in TV and films is becoming more popular. For the sci-fi flick Oblivion, the directors used projection mapping to create an immersive environment. For a 2016 TV commercial, Audi used projection mapping to showcase the technology of the Audi Q7 model. The ad, titled Projection of Greatness, was filmed with no CGI and used only content that was caught live in camera.    
  In the electronic dance music (EDM) community, it is becoming increasingly common for DJs to accompany their music with synced visuals. It can either be pre-recorded, or played live by a Video Jockey(VJ). Though normal projection screens are commonly used, some visual artists are beginning to create custom made, 3D installations to project onto. Many EDM artists employ projection mapping techniques at many of their shows. Artists who are solely visual also use projection mapping as a means of creative expression, believing that it can enhance existing creative mediums such as painting and drawing.  
  Artists may use it as an avant garde form of expression as it is new technology that can turn their creative ideas into 3D projections, connecting with audiences in a new way. Video projections have appeared in urban centres such as New York City and London, where artists have used guerilla projections in public without any necessary approval. This way, artists can show their work in any location as anything and anywhere can be a canvas. Often people also use it as a means of activism; the group Occupy Wall Street has used it to project onto the Verizon Wireless building in New York City as a means to visually spread the word that Occupy Wall Street is still alive. The Japanese theatre play Mysteries of Yoshitsune I&II (2012-14) is notable for the first major use of projection mapping in Japanese theatre stage play.
  Recently, projection mapping has been used more and more frequently by Walt Disney Imagineering and Walt Disney Creative Entertainment in the Disney Parks. Examples of this include, but are not limited to, The Magic, the Memories and You, Disney Dreams!, Celebrate the Magic, Once Upon a Time, Disneyland Forever, Halloween Screams, Believe... In Holiday Magic, Remember... Dreams Come True, Happily Ever After and most recently Sunset Seasons Greetings at Disney's Hollywood Studios.
  When Paul Oakenfold became the first DJ to perform live at Stonehenge, projection mapping was used to transform the prehistoric monument into a spectacular light show.  In order to avoid causing damage to the ancient stones, only 50 of Oakenfold's close friends were invited, and t
caption: Projection mapping at Fête des Lumières by P. Warrener in Lyon (2008)
exif: {"Image ImageDescription": "", "Image Make": "SONY", "Image Model": "DSC-S600", "Image Orientation": "Horizontal (normal)", "Image XResolution": "72", "Image YResolution": "72", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "Microsoft Windows Photo Gallery 6.0.6000.16386", "Image DateTime": "2008:12:05 22:14:17", "Image YCbCrPositioning": "Co-sited", "Image ExifOffset": "290", "Image PrintIM": "[80, 114, 105, 110, 116, 73, 77, 0, 48, 51, 48, 48, 0, 0, 2, 0, 2, 0, 1, 0, 0, 0, 1, 1, 1, 0, 0, 0]", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail XResolution": "1/96", "Thumbnail YResolution": "1/96", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "2696", "Thumbnail JPEGInterchangeFormatLength": "6505", "EXIF ExposureTime": "1/8", "EXIF FNumber": "14/5", "EXIF ExposureProgram": "Program Normal", "EXIF ISOSpeedRatings": "320", "EXIF ExifVersion": "0221", "EXIF DateTimeOriginal": "2008:12:05 22:39:48", "EXIF DateTimeDigitized": "2008:12:05 22:39:48", "EXIF ComponentsConfiguration": "YCbCr", "EXIF CompressedBitsPerPixel": "4", "EXIF ExposureBiasValue": "0", "EXIF MaxApertureValue": "3", "EXIF MeteringMode": "Pattern", "EXIF LightSource": "Unknown", "EXIF Flash": "Flash did not fire, compulsory flash mode", "EXIF FocalLength": "51/10", "EXIF FlashPixVersion": "0100", "EXIF ColorSpace": "sRGB", "EXIF ExifImageWidth": "1536", "EXIF ExifImageLength": "2048", "Interoperability InteroperabilityIndex": "R98", "Interoperability InteroperabilityVersion": "[48, 49, 48, 48]", "EXIF InteroperabilityOffset": "2544", "EXIF FileSource": "Digital Camera", "EXIF SceneType": "Directly Photographed", "EXIF CustomRendered": "Normal", "EXIF ExposureMode": "Auto Exposure", "EXIF WhiteBalance": "Auto", "EXIF SceneCaptureType": "Standard", "EXIF Contrast": "Normal", "EXIF Saturation": "Normal", "EXIF Sharpness": "Normal", "EXIF OffsetSchema": "44"}