page_title: Royal Tru
section_title: History
hierarchical_section_title: Royal Tru / History
caption_attribution_description: English: An advertisement from the 1920's for San Miguel beer that appeared in a Manila-based Spanish magazine.
context_page_description: Royal Tru is a carbonated fruit-flavored soft drink brand owned by The Coca-Cola Company that is only available in the Philippines. The brand was introduced in 1922 by the original San Miguel Brewery. Since being acquired by Coca-Cola's Philippines unit in 2007, the brand has become the Philippine counterpart of Coca-Cola's Fanta brand.
context_section_description: The Royal brand was first introduced in 1922 by the original San Miguel Brewery as its first non-alcoholic, carbonated beverage. In 1927, San Miguel became the first international bottler of Coca-Cola. The Royal brand became best associated with its orange-flavored soft drink, Royal Tru-Orange.
  In 1981, San Miguel spun off its soft drink business (its Coca-Cola franchise and the manufacture of Royal beverages) to a new company known as Coca-Cola Bottlers Philippines, Inc. (CCBPI), a joint-venture with The Coca-Cola Company. The brand continued to be owned by San Miguel until 2007, when San Miguel sold the rights to the brand along with its entire interest in CCBPI to The Coca-Cola Company. CCBPI was renamed Coca-Cola FEMSA Philippines, Inc. since January 2013 after the entry of Mexico-based Coca-Cola FEMSA S.A. de C.V until 2018. Coca-Cola FEMSA Philippines was renamed Coca-Cola Beverages Philippines, Inc. (CCBPI) in December 2018 after the 50% acquisition of Bottling Investment Group (BIG).
caption: A Spanish-language poster advertising beverages produced by the original San Miguel Brewery, including Royal fruit-flavored soft drinks (right), circa 1924.
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