page_title: Write on Me
section_title: Critical response
hierarchical_section_title: Write on Me / Reception / Critical response
caption_attribution_description: Kygo in VELD 2016
context_page_description: "Write on Me" is a song by American girl group Fifth Harmony from their sophomore studio album, 7/27. It was released as the album's second promotional single on May 5, 2016 on iTunes and other digital and streaming services. The song was written by duo Mikkel Eriksen and Tor Erik Hermansen of Stargate, Kygo, Priscilla Renea, and Simon Wilcox, with production handled by Eriksen, Hermansen, and Kygo. It is a mid-tempo, pop number that uses synths, tambourines, an acoustic guitar, and finger-snaps as its instrumentation. Critics noted that it had a slower melody from the group’s previous songs.
  Lyrically, the song uses the human body as a metaphor to tell a lover to expose their strengths, flaws, and truths. Inspired by the lack of ballads on their previous records, the group wanted to create more variety and a different atmosphere that their public have not heard before. "Write on Me" was the last promotional single before the group released their album. Upon availability, the song charted in Czech Republic and Scotland. As part of the track's promotion, the group performed the song for the first time at Wango Tango, two weeks before the album's release.
context_section_description: Upon its release, "Write on Me" generated positive commentaries by music critics who complimented the song's soft tropical production and departure from their previously released songs, for example, Dana Getz of Entertainment Weekly who called the song "another bop", noted the slower rhythm of the song in comparison to "Work from Home" and "The Life" but mentions the similar "anthemic" atmosphere all three songs display. Billboard magazine expressed similar statements to Getz, calling the song powerful while also distinguishing the "laid back" atmosphere from their past single, "Work from Home". The article states that each member is allowed their turn "in the spotlight, switching off verses on the power jam."
  Some writers such as Brittany Spanos from Rolling Stone, Fuse's Jeff Benjamin and Brennan Carley of Spin acclaimed the song noting its resemblance to Kygo's musical style. Brittany Goldfield Rodrigues from Andpop raved about the song's "infectious beat" and it's heartfelt lyrics. She further states that the track "will give you chills, from the vocals to the lyrics." 
  Echoing the thoughts of Carley, Lewis Corner from Digital Spy called the track one of their most understatedly "infectious bops yet," also complementing the group for not having suffered the dreaded second album syndrome, or sophomore slump, where the second album fails to live up to the standards of the first album.
caption: Music critics compared “Write on Me” to the musical style of Kygo (pictured in 2013).
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