page_title: Serious Request
section_title: Netherlands
hierarchical_section_title: Serious Request / 2007 – drinking water / Netherlands
caption_attribution_description: Nederlands: Siska Schoeters, Belgische radiofiguur
context_page_description: Serious Request is a family of annual multi-day, multimedia fundraising events for International Red Cross initiatives, typically hosted by radio stations in the week before Christmas. The project was begun in 2004 by Dutch public pop music radio station 3FM. Serious Request projects have since been adopted in Belgium, Switzerland, Sweden, Kenya, South Korea, Austria, Latvia and Portugal.
  The DJs make an interactive, themed broadcast around the clock, while regular programming on the station is suspended. Instead 3FM and its website are completely dedicated to the event, which is also transmitted as a continuous audio and video live-stream. Additionally there is television coverage, integration with social media, and a dedicated mobile app.
  Funds are raised in a few different ways. DJs play songs requested by listeners and visitors, in return for their donations. Celebrities and artists also donate personal possessions or offer unique opportunities to meet them, which are auctioned off. Straightforward donations are made into the project's bank-account, and by physical visitors depositing cash and cheques into the house's letterbox.
context_section_description: In the Netherlands, the house of 3FM Serious Request was moved to another city for the first time, starting in The Hague. The DJs for the year were Gerard Ekdom, Rob Stenders and Michiel Veenstra. Sander Lantinga and Giel Beelen, occupants of the house the previous year, decided not to enter the voting and were unavailable to be chosen - instead, they volunteered to do tasks or errands in return for donations.
  
  The appeal was opened on 19 December 2007 by Prince Willem-Alexander. The Dutch government announced that instead of donating €1,000,000 (as it had in previous years), it would match the amount of money collected from the public. Coen Swijnenberg hitchhiked from The Hague to Geneva (via Leuven) and back, carrying a bucket with 15 litres (4.0 US gal) of water. The anthem song for 2007 became Let's Dance to Joy Division by The Wombats.
  *Total includes match by the Dutch government
caption: Flanders DJ Siska Schoeters co-hosted Music For Life in 2007, 2008, 2009, 2011 and 2013
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