page_title: World Branding Awards
section_title: Global Edition
hierarchical_section_title: World Branding Awards / Winners / 2018 winners / Global Edition
caption_attribution_description: Queen Victoria's statue at Kensington (When Princess Louise sculpted a statue of the Queen, portraying her in Coronation robes, the press claimed that her tutor, Sir Joseph Edgar Boehm, was the true creator of the work [1])
context_page_description: The World Branding Awards is an international award presented to global and national brands for their work and achievements in branding. The World Branding Forum, a registered global non-profit organisation based in London, organises the awards.
  There are three tiers of awards. A Global Award is presented to international brands, a Regional Award is presented to brands that are top in several countries in a particular geographic region, and a National Award is presented to brands from participating countries. The awards trophy is on display at the Museum of Brands, Packaging & Advertising in London. The award's Brand of the Year logo is a registered trademark.
  The 2015, 2016, 2017 and 2018 award ceremonies took place at Kensington Palace in London.
  In 2017, the first Animalis Edition—an award ceremony dedicated to pet and animal branding—was held in the Hofburg Palace in Vienna. It is the world's largest animal and pet branding awards ceremony. The second Animalis Edition was held at the same venue in 2019.
  In 2018, the Americas Edition of the awards—dedicated to the Americas and the Caribbean—was held at The Plaza on Fifth Avenue in New York City.
context_section_description: The 2018-2019 awards ceremony was held at Kensington Palace in London, which saw 270 winners from 33 countries awarded "Brand of the Year". More than 4,500 brands from 57 countries were nominated for the 2018-2019, and 351 brands from 49 countries were declared winners.
  Global tier winners were: Beijing Tong Ren Tang, BMW, Cartier, Club Med, JinkoSolar, Johnnie Walker, L'Oréal, Lego, Louis Vuitton, Nescafé, Rolex, Samsung, Schwarzkopf and Yakult.
  National tier winners included: Acer (Taiwan), adidas (Germany), Ahli United Bank (Bahrain), Airtel (India), Al Rajhi Bank (Saudi Arabia), Amarula (South Africa), AmorePacific (South Korea), ANA (Japan), Anthon Berg (Denmark), ANZ (Australia), Arzum (Thailand), Ayala Land (Philippines), Babcock University (Nigeria), Barclays (UK), BENCH/ (Philippines), Bioré (Japan), BreadTalk (Singapore), British Airways and British Gas from the UK, Carlsberg (Denmark), China Mobile (China), CTBC Bank (Taiwan), Danske Bank (Denmark), DBS (Singapore), EDP (Portugal), GIG (Kuwait), Gourmet (Pakistan), Gucci (Italy), Haier (China), Heineken (The Netherlands), Hermès (France), Huawei (China), Isetan (Japan), Kenya Airways (Kenya), Lufthansa (Germany), Maybank (Malaysia), Pertamina (Indonesia), Qantas (Australia), Royal Mail (UK), Turkish Airlines (Turkey) and Zurich (Switzerland) amongst others.
  Regional winners were: Ajinomoto, Giordano, Indomie, Lulu, MTN, Optical 88, RAK Ceramics, Sasa, Shangri-La, Uniqlo, and Zara.
caption: The World Branding Awards from 2015 to 2018 were held at London's Kensington Palace, home of the World Branding Awards
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