page_title: Raja Ravi Varma
section_title: Raja Ravi Varma Press
hierarchical_section_title: Raja Ravi Varma / Raja Ravi Varma Press
caption_attribution_description: English: Picture of Mrs. Ramanadha Rao and son. മലയാളം: ശ്രീമതി. രാമനാഥറാവുവിന്റെയും പുത്രന്റേയും ചിത്രം
context_page_description: Raja Ravi Varma was a celebrated Indian painter and artist. He is considered among the greatest painters in the history of Indian art for a number of aesthetic and broader social reasons. Firstly, his works are held to be among the best examples of the fusion of European techniques with a purely Indian sensibility. While continuing the tradition and aesthetics of Indian art, his paintings employed the latest European academic art techniques of the day. Secondly, he was notable for making affordable lithographs of his paintings available to the public, which greatly enhanced his reach and influence as a painter and public figure. Indeed, his lithographs increased the involvement of common people with fine arts and defined artistic tastes among common people for several decades. In particular, his depictions of Hindu deities and episodes from the epics and Puranas have received profound acceptance from the public and are found, often as objects of worship, across the length and breadth of India.
  Raja Ravi Varma was closely related to the royal family of Travancore of present-day Kerala state in India.
context_section_description: Apparently on the advice of the then Dewan (Prime Minister) of Travancore, T. Madhava Rao, Ravi Varma started a lithographic printing press in Ghatkopar, Mumbai in 1894 and later shifted it to Malavli near Lonavala, Maharashtra in 1899. The oleographs produced by the press were mostly of Hindu gods and goddesses in scenes adapted mainly from the Mahabharata, the Ramayana and the Puranas. These oleographs were very popular and continued to be printed in thousands for many years, even after the 1906 death of Ravi Varma.
  The Ravi Varma press was the largest and most innovative press in India at that time. The press was managed by Varma's brother, Raja Varma, but under their management, it was a commercial failure. By 1899 the press was deeply in debt and in 1901, the press was sold to his printing technician from Germany, Fritz Schleicher. Schleicher continued to print Ravi Varma's prints but later employed less talented artists to create new designs. Schleicher also broadened the product of press to include commercial and advertisement labels. Under the management of Schleicher and his successors, the press continued successfully until a devastating fire destroyed the whole factory in 1972. Many of Ravi Varma's original lithographic prints were also lost in the fire.
caption: Mrs. Ramanadha Rao and son
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