page_title: Newspaper
section_title: Advertising
hierarchical_section_title: Newspaper / Advertising
caption_attribution_description: Nederlands: Advertentie in De Telegraaf: C &amp; A brengt 'n Speciale Mantel-Aanbieding! Nú voordeeliger dan ooit! U spaart guldens en rijksdaalders!
context_page_description: A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background.
  Newspapers can cover a wide variety of fields such as politics, business, sports and art, and often include materials such as opinion columns, weather forecasts, reviews of local services, obituaries, birth notices, crosswords, editorial cartoons, comic strips, and advice columns.
  Most newspapers are businesses, and they pay their expenses with a mixture of subscription revenue, newsstand sales, and advertising revenue. The journalism organizations that publish newspapers are themselves often metonymically called newspapers.
  Newspapers have traditionally been published in print. However, today most newspapers are also published on websites as online newspapers, and some have even abandoned their print versions entirely.
  Newspapers developed in the 17th century, as information sheets for merchants. By the early 19th century, many cities in Europe, as well as North and South America, published newspapers.
context_section_description: A newspaper typically generates 70–80% of its revenue from advertising, and the remainder from sales and subscriptions. The portion of the newspaper that is not advertising is called editorial content, editorial matter, or simply editorial, although the last term is also used to refer specifically to those articles in which the newspaper and its guest writers express their opinions. (This distinction, however, developed over time – early publishers like Girardin (France) and Zang (Austria) did not always distinguish paid items from editorial content.). The business model of having advertising subsidize the cost of printing and distributing newspapers (and, it is always hoped, the making of a profit) rather than having subscribers cover the full cost was first done, it seems, in 1833 by The Sun, a daily paper that was published in New York City. Rather than charging 6 cents per copy, the price of a typical New York daily at the time, they charged 1-cent, and depended on advertising to make up the difference.
  Newspapers in countries with easy access to the web have been hurt by the decline of many traditional advertisers. Department stores and supermarkets could be relied upon in the past to buy pages of newspaper advertisements, but due to industry consolidation are much less likely to do so now. Additionally, newspapers are seeing traditional advertisers shift to new media platforms. The classified category is shifting to sites including Craigslist, employment websites, and auto sites. National advertisers are shifting to many types of digital content including websites, rich media platforms, and mobile.
  In recent years, the advertorial emerged. Advertorials are most commonly recognized as an opposite-editorial which third parties pay a fee to have included in the paper. Advertorials commonly advertise new products or techniques, such as a new design for golf equipment, a new form of laser surgery, or weight-loss drugs. The tone is usually closer to that of a press release than of an objective news story. Such articles are often clearly distinguished from editorial content through either the design and layout of the page or with a label declaring the article as an advertisement. However, there has been growing concern over the blurring of the line between editorial and advertorial content.
caption: 1938 Dutch newspaper advertisement for women's clothing sold at C&A stores
exif: {}