page_title: Trade promotion (marketing)
section_title: In-store displays
hierarchical_section_title: Trade promotion (marketing) / Types of Trade Promotions / In-store displays
caption_attribution_description: English: A point of sale display in a local store. Shaurn can't get enough of Sales Diplays&#160;:)
context_page_description: In business and marketing, “trade” refers to the relationship between manufacturers and retailers. Trade Promotion refers to marketing activities that are executed in retail between these two partners. Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, and more.
  Trade Promotions can offer several benefits to businesses. Retail stores can be an extremely competitive environment; trade promotions can help companies differentiate their products from the competition. Companies can utilize Trade Promotions to increase product visibility and brand awareness with consumers. Trade Promotions can also increase a product's consumption rate, or the average quantity of a product used by consumers in a given time period. Furthermore, effective Trade Promotions can enlarge a product's market segment penetration, or the product's total sales in proportion to the category's competition. Moreover, companies use Trade Promotions to improve distribution of their product at retailers and strengthen relationships with retailers.
context_section_description: In-store displays are promotional fixtures in retail stores.  Variations of in-store displays include Point-of-Sale Displays, which are located near cash registers to encourage impulse buying; Floor Stickers, or advertisements for products on the aisle of a store; Feature Displays, which can be located at the end of an aisle to draw attention to a product; and Special Racks, or manipulation of a store shelf to make more space available for a product or bring attention to the promoted product.  In-store Displays can be perceived as more visually appealing to consumers than product alone on a retail shelf.
caption: Feature Display
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