page_title: Nike Shox
section_title: Timeline
hierarchical_section_title: Nike Shox / Timeline
caption_attribution_description: A pair of black Nike Shox Turbo 11 shoes.
context_page_description: Shox is a shoe feature first released by Nike in 2000 that is incorporated in several of their flagship athletic sports shoes. The shoe design includes a support system feature, which is an arrangement of small hollow columns in the midsole supporting the shoe's heel, which are made primarily with polyurethane. There are different formations of the shox technology, but most models include four circular columns in a square formation to provide cushioning. Later variations in shox models added one or two additional shox, 25 mm high, though they may vary in height; as well as triangular and rectangular shox that Nike claims provide better stability. Some shoes have midsoles made entirely of Shox, like the TL and VC series.
  Nike claims that Shox not only absorb impact from heel strike while running, but also claims they "spring back" and add more power to a runner's stride. Aside from this alleged boost in speed, the Shox is supposed to provide superior shock absorption with high-tech elastic foam.
  The newer Shox series is compatible with "Nike+ technology." The Nike Shox Saya+ is the most recent Shox with this feature.
context_section_description: In 1984, designer Bruce Kilgore began researching the Shox project design. Inspiration for the shoe is said to have come from viewing indoor track sprinters appear to "bounce" after impacting the surface of the track. Nike developers experimented with many materials that were unable to provide the runner with sufficient support and also returning a small portion of energy to the runner following impact with the ground. Ultimately, polyurethane was developed as the key component to the Shox system success. Nike describes the Shox technology
caption: Nike Shox Turbo 11
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