page_title: Serge Becker
hierarchical_section_title: Serge Becker
caption_attribution_description: English: A portrait of Serge Becker
context_page_description: Serge Becker is a Swiss creative director, nightlife and hospitality designer, and entrepreneur. He is known for his irreverent approach to design, adventurous programming of venues, and a multicultural audience. Becker is part of a second wave of New York City restaurateurs, that incorporated nightlife and theatrical elements into their design driven venues. A tightly curated guest list, staff casting, styling, and expert music selection were essential elements to this generation of hospitality operators, in addition to the traditional culinary focus. Becker in particular is known for using vernacular design references and transforming previously “undesirable spaces and locations” with a kind of Cinderella effect. Becker was dubbed a “Cultural Engineer” by André Balazs in the New York Times for his innovative creations and prescient timing.
context_section_description: Serge Becker (born Paris) is a Swiss creative director, nightlife and hospitality designer, and entrepreneur. He is known for his irreverent approach to design, adventurous programming of venues, and a multicultural audience. Becker is part of a second wave of New York City restaurateurs, that incorporated nightlife and theatrical elements into their design driven venues. A tightly curated guest list, staff casting, styling, and expert music selection were essential elements to this generation of hospitality operators, in addition to the traditional culinary focus. Becker in particular is known for using vernacular design references and transforming previously “undesirable spaces and locations” with a kind of Cinderella effect. Becker was dubbed a “Cultural Engineer” by André Balazs in the New York Times for his innovative creations and prescient timing.
caption: Serge Becker
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