page_title: Kasumi (Dead or Alive)
section_title: Promotion and merchandise
hierarchical_section_title: Kasumi (Dead or Alive) / Promotion and merchandise
caption_attribution_description: English: "Kasumi-chan Blue" Xbox special limited edition
context_page_description: Kasumi is a player character and the primary protagonist of the Dead or Alive fighting game series by Team Ninja and Tecmo. Kasumi has served as the lead character of the Dead or Alive franchise since its premiere in 1996. She was a main character in the first and fifth games of the series and in the film DOA: Dead or Alive.
  In the games' canon, Kasumi, also known as "the Kunoichi of Destiny", is a teenage ninja princess who has left her clan, becoming an outcast and is pursued by her younger half-sister Ayane. There are several Dead or Alive player and boss characters who are clones of her. She also guest appeared in various other games, including Team Ninja's other flagship series Ninja Gaiden where Ayane plays a much bigger role.
  Kasumi has become a symbol of the Dead or Alive franchise and is the personal favourite of Team Ninja's founder and the series' creator Tomonobu Itagaki. She has been the subject of various merchandise and was used to promote the Xbox consoles in Japan. Kasumi is a popular sex symbol in video game culture and an iconic ninja character.
context_section_description: As a DOA mascot character, Kasumi has been featured in a wide range of merchandise, including figurines, statuettes and action figures that have been released by Tecmo, Sega, Kaiyodo, Max Factory, Kotobukiya, Takara, wall scrolls, and others. One figure was bundled with a special edition of Dead or Alive Paradise for the PlayStation Portable (also sold separately); another exclusive figure was bundled with the magazine Hobby Japan in 2010. Some Kasumi figures can be stripped down to their underwear or stripped topless.
  Other items include an Xbox 360 face plate, a PSP protective cover, swimwear for women, "3D breasts" gel-filled mousepads and a "3D" mug, trading cards, a Dead or Alive 5 arcade stick by Hori decorated with a graphic of Ayane and Kasumi, and a "squishy pillow". A lifesize 160-centimetre (5.2-foot) dakimakura "love pillow" was bundled by Microsoft with the 5,000-unit "Kasumi-chan Blue" limited edition batch of the Xbox consoles sold in Japan with a matching Xbox Controller; a bed sheet of Kasumi and Ayane was offered as part of the Deluxe Edition of Dead or Alive 6 in Japan. Kasumi and Hitomi were also used in an iPhone digital clock application Bijin Tokei, and a Dead or Alive voice clock was bundled with a figure of either Kasumi or Ayane. In 2007, Side A: Love! Kasumi was released as one of two picture books to mark DOA's tenth anniversary and Kasumi-themed credit cards were too released on this occasion, while a 1/6 scale special limited figure was released in only 20 copies as part of the film's promotional campaign.
  Dead or Alive 4 pre-orders in Japan included bonuses marketed as "the most beautiful slipcase in the world" and "the most beautiful poster in the world", the case having an almost-naked Kasumi on one side and Ayane in her standard fighting outfit on the other. Dead or Alive 5 pre-order bonuses included an exclusive Kasumi-themed iPhone case from the online retailer ShopTo.Net. Merchandise released for DOA5 include another Kasumi-themed 3D mousepad and body pillow cases. Kasumi was featured on the covers of Dead or Alive 5 Postcard School Calendar 2013 and on 2005's comic anthology companion for Dead or Alive Ultimate. Dead or Alive 5 Ultimate "Kasumi-chan Blue" limited edition includes Kasumi-themed 3D mousepad, playing cards, lifesize tapestry and bath poster; the game's collector's edition also contains a Kasumi 3D mousepad and playing cards. There is also a life-size 3D mousepad of Kasumi from DOA Xtreme 3.
  She is one of four playable characters available in the 2013 free-to-play game Dead or Alive 5 Ultimate: Core Fighters, and free downloadable costumes for Kasumi were offered as pre-order bonuses for the full version of DOA5 Ultimate at Amazon. First-print copies of Tecmo Koei's Musou Orochi 2 Ultimate (Japanese version of Warriors Orochi 3 Ultimate) were bundled with DLC costume codes for Kasumi's special "Orochi" themed costume in DOA5 Ultimate. Kasumi is also one of the four characters available for free play in Dead or Alive 5 Last Round. Last Round pre-order bonuses included her special "Ninja 2015" masked outfit at Amazon, Best Buy and GameStop, with an additional skimpy "Aloha" costume available at GameStop only. Her other wardrobe in Last Round includes a destructible dress designed by Tamiki Wakaki and downloadable costumes of Dark Side Princess Laegrinna from Tecmo Koei's Deception IV: The Nightmare Princess, Alisa Reinford from Nihon Falcom's The Legend of Heroes: Trails of Cold Steel, Io Yaginuma from Square Enix's School Girl Strikers, Erza Scarlet and Yatterman-2 from Tatsunoko's Fairy Tail and Yatterman, and Kasumi Todoh from SNK's The King of Fighters, while Phase 4 can be dressed up as Altina Orion from Trails of Cold Steel II and another outfit by Wakaki. Kasumi is also one of the four initial playable characters in the Core Fighters version of Dead or Alive 6 as well.
  
  In 2010, an erotic gamebook Destiny Kunoichi Kasumi (運命のくノ一かすみ) was published (as part of the Queen's Gate series in the Queen's Blade franchise), for which another Kasumi figure was released. Kasumi
caption: "Kasumi-chan Blue" Xbox special limited edition
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