page_title: Department store
section_title: United Kingdom
hierarchical_section_title: Department store / Europe / United Kingdom
caption_attribution_description: English: Lewis's in Liverpool
context_page_description: A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area specializing in a product category. In modern major cities, the department store made a dramatic appearance in the middle of the 19th century, and permanently reshaped shopping habits, and the definition of service and luxury. Similar developments were under way in each of London, in Paris and in New York.
  Today, departments often include the following: clothing, furniture, home appliances, toys, cosmetics, houseware, gardening, toiletries, sporting goods, do it yourself, paint, and hardware. Additionally, other lines of products such as food, books, jewelry, electronics, stationery, photographic equipment, baby products, and products for pets are sometimes included. Customers generally check out near the front of the store in discount department stores, while higher-end traditional department stores include sales counters within each department. Some stores are one of many within a larger retail chain, while others are independent retailers.
context_section_description: The origins of the departmental store lay in the growth of the conspicuous consumer society at the turn of the 19th century. As the Industrial Revolution accelerated economic expansion, the affluent middle-class grew in size and wealth. Urbanized social groups, sharing a culture of consumerism and changing fashions, were the catalyst for the retail revolution. As rising prosperity and social mobility increased the number of people, especially women (who found they could shop unaccompanied at department stores without damaging their reputation), with disposable income in the late Georgian period, window shopping was transformed into a leisure activity and entrepreneurs, like the potter Josiah Wedgwood, pioneered the use of marketing techniques to influence the prevailing tastes and preferences of society. Department stores also often featured post services, childcare services, restaurants and other services that appealed to female shoppers.
  One of the first department stores may have been Bennett's in Derby, first established as an ironmonger (hardware shop) in 1734. It still stands to this day, trading in the same building. However, the first reliably dated department store to be established, was Harding, Howell & Co., which opened in 1796 on Pall Mall, London. An observer writing in Ackermann's Repository, a British periodical on contemporary taste and fashion, described the enterprise in 1809 as follows:
  The house is one hundred and fifty feet in length from front to back, and of proportionate width. It is fitted up with great taste, and is divided by glazed partitions into four departments, for the various branches of the extensive business, which is there carried on. Immediately at the entrance is the first department, which is exclusively appropriated to the sale of furs and fans. The second contains articles of haberdashery of every description, silks, muslins, lace, gloves, &etc. In the third shop, on the right, you meet with a rich assortment of jewelry, ornamental articles in ormolu, French clocks, &etc.; and on the left, with all the different kinds of perfumery necessary for the toilette. The fourth is set apart for millinery and dresses; so that there is no article of female attire or decoration, but what may be here procured in the first style of elegance and fashion. This concern has been conducted for the last twelve years by the present proprietors who have spared neither trouble nor expense to ensure the establishment of a superiority over every other in Europe, and to render it perfectly unique in its kind.
  This venture is described as having all of the basic characteristics of the department store; it was a public retail establishment offering a wide range of consumer goods in different departments. This pioneering shop was closed down in 1820 when the business partnership was dissolved. All the major British cities had flourishing department stores by the mid-or late nineteenth century.  Increasingly, women became the main customers. Kendals (formerly Kendal Milne & Faulkner) in Manchester lays claim to being one of the first department stores and is still known to many of its customers as Kendal's, despite its 2005 name change to House of Fraser. The Manchester institution dates back to 1836 but had been trading as Watts Bazaar since 1796. At its zenith the store had buildings on both sides of Deansgate linked by a subterranean passage "Kendals Arcade" and an art nouveau tiled food hall. The store was especially known for its emphasis on quality and style over low prices giving it the nickname "the Harrods of the North", although this was due in part to Harrods acquiring the store in 1919. Other large Manchester stores included Paulden's (currently Debenhams) and Lewis's (now a Primark).
  In London, department stores were established in Oxford Street and Regent Street in the mid 19th-century. These were distinctly modern stores with lavish displays of imported goods, especially Oriental shawls, embroidery and furniture and served a wealthy clientele. Harrods of London can be traced back to 1834, while
caption: Lewis's Department Store, Liverpool
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