page_title: Marc Ravalomanana
section_title: Entrepreneur
hierarchical_section_title: Marc Ravalomanana / Entrepreneur
caption_attribution_description: English: ATR42-320 Tiko Air after finished paintjob in Toulouse
context_page_description: Marc Ravalomanana, GCSK is a Malagasy politician who was the President of Madagascar from 2002 to 2009. Born into a farming Merina family in Imerinkasinina, near the capital city of Antananarivo, Ravalomanana first rose to prominence as the founder and CEO of the vast dairy conglomerate TIKO, later launching successful wholesaler MAGRO and several additional companies.
  He entered politics upon founding the Tiako Iarivo political party in 1999 and successfully ran for the position of mayor of Antananarivo, holding the position from 1999 to 2001. As mayor he improved sanitary and security conditions in the city. In August 2001 he announced his candidacy as an independent in the December 2001 presidential election. He then took office as President in 2002 amidst a dispute over election results in which he successfully pressed his claim to have won a majority in the first round. Under the leadership of Jacques Sylla, Ravalomanana's Prime Minister from 2002 to 2007, the political party Tiako I Madagasikara was founded in 2002 to support Ravalomanana's presidency and came to dominate legislative and local elections.
context_section_description: Upon completing his studies, Ravalomanana returned to Manjakandriana District, where he and his family began making and selling homemade yogurts, a common artisanal product in the highlands region. On his bicycle, he collected milk from farmers in neighboring towns, gradually increasing his production and clientele. He opened his first yogurt and cheese production center in 1977 in Sambaina on land he named Rova-Tiko ("Tiko Palace"), where he would build the first Tiko factory several years later. His wife handled the administrative and accounting side of the business from Ankadivato, where the storage facility for finished products was located. By the end of the 1970s, Ravalomanana's dairy business employed five salaried staff members and was distributing its products in stores across Antananarivo.
  Ravalomanana solicited a loan from the Agence Française de Développement to further expand his business, but this request was denied, souring his view of France. His subsequent request to the World Bank for 1.5 million US dollars was approved, and in 1982 he founded the Tiko company. The representative of the World Bank to Madagascar at the time, José Broffman, secured the loan with exceptionally favorable reimbursement conditions that enabled Ravalomanana to sell his products at a lower cost than other small dairy producers, which gradually put his most significant competitors out of business. Broffman later left his post at the World Bank to become a principal investor in the company, joined by private investors from South Africa, Germany and the United States. As Tiko continued to grow, the entrepreneur began incorporating imported ingredients such as powdered milk from South Africa (constituting 80 per cent of the composition of Tiko dairy products) and surplus butter from Europe, further improving the profitability of his business and enabling additional diversification. Tiko Group first concentrated exclusively on the production of dairy products before expanding into fruit juices, ice cream, cooking oil and carbonated beverages. The Tiko slogan printed on many of the group's products, Vita Malagasy ("Made in Madagascar"), reflected Ravalomanana's national pride and his vision that Madagascar should develop a larger capacity to produce quality goods for distribution for national and international markets.
  Ravalomanana cultivated political relationships to facilitate the continued growth of Tiko in spite of an economic climate non-conducive to free enterprise under the Socialist administration of Ratsiraka. Early support in the 1980s came from the Supreme Counselor of the Revolution Manandafy Rakotonirina, then-Minister of Finance Rakotovao Razakaboana, and another minister, Justin Rarivoson. By the mid-1980s, the profitability of his Tiko enterprise enabled Ravalomanana to purchase a costly villa formerly owned by French colonial governor Leon Reallon in the central Faravohitra neighborhood of Antananarivo.
  In 1997, under the pretext of concern about mad cow disease, Ratsiraka obstructed Ravalomanana's plans to build a farm stocked with imported high-yield milk cows. Ravalomanana overcame the objection by breeding high-yield cows locally, thereby further boosting Tiko production. Later that same year, Ratsiraka's daughters began competing with Tiko by importing and reselling vegetable oil under the brand name "Eden". When Norbert Ratsirahonana declared himself a candidate in the 1997 presidential elections against Ratsiraka and Albert Zafy, Ravalomanana provided significant financial contributions to the Ratsirahonana campaign in return for tax exemptions on his edible oil products for a period of five years. The profits he consequently earned were reinvested to create the Magro wholesale company in 1998. By 2001, over a dozen principal warehouses throughout the country enabled widespread distribution of Tiko products to urban and rural areas, with a flagship warehouse in the Akorandrano neighborhood of Antananarivo.
  The Ratsiraka administration launched an inquiry into Tiko business practices in September 2000 and issu
caption: Distribution airplane owned by Tiko
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