page_title: White Star Line
section_title: Cunard merger
hierarchical_section_title: White Star Line / The North Atlantic Run / Cunard merger
caption_attribution_description: English: Cunard White Star Line logo
context_page_description: The Oceanic Steam Navigation Company, more commonly known as the White Star Line, was a British shipping company. Founded out of the remains of a defunct packet company, it gradually rose up as one of the most prominent shipping lines in the world, providing passenger and cargo services between the British Empire and the United States. While many other shipping lines focused primarily on speed, White Star branded their services by focusing more on providing steady and comfortable passages, for both upper class travellers and immigrants. Today, it is most famous for the innovative vessel Oceanic of 1870, and for the losses of some of their best passenger liners, including the wrecking of RMS Atlantic at Halifax in 1873, the sinking of RMS Republic off Nantucket in 1909, the loss of RMS Titanic in 1912 and HMHS Britannic in 1916 while serving as a hospital ship. Despite its casualties, the company retained a prominent hold on shipping markets around the globe before falling into decline during the Great Depression, which ultimately led to a merger with its chief rival, Cunard Line, which operated as Cunard-White Star Line until 1950.
context_section_description: In 1933 White Star and Cunard were both in serious financial difficulties because of the Great Depression, falling passenger numbers and the advanced age of their fleets. Work was halted on Cunard's new giant, Hull 534 (later the Queen Mary) in 1931 to save money. In 1933 the British government agreed to provide assistance to the two competitors on the condition that they merge their North Atlantic operations. The agreement was completed on 30 December 1933.
  The merger took place on 10 May 1934, creating Cunard-White Star Limited. White Star contributed ten ships to the new company while Cunard contributed 15 ships. Because of this, and since Hull 534 was Cunard's ship, 62% of the company was owned by Cunard's shareholders and 38% of the company was owned for the benefit of White Star's creditors. White Star's Australia and New Zealand services were not involved in the merger, but were separately disposed of to Shaw, Savill & Albion later in 1934. A year after this merger, Olympic, the last of her class, was removed from service. She was scrapped in 1937.
  In 1947 Cunard acquired the 38% of Cunard White Star they did not already own, and on 31 December 1949 they acquired Cunard-White Star's assets and operations, and reverted to using the name "Cunard" on 1 January 1950. From the time of the 1934 merger, the house flags of both lines had been flown on all their ships, with each ship flying the flag of its original owner above the other, but from 1950, even Georgic and Britannic, the last surviving White Star liners, flew the Cunard house flag above the White Star burgee until they were each withdrawn from service, in 1956 and 1961 respectively. Just as the retiring of Cunard Line's RMS Aquitania in 1950 marked the end of the era of the classic pre-World War I 'floating palaces', and also the end of Cunard-White Star, so the retirement of the Britannic a decade later had marked the end of an era for White Star as a visible brand. All other ships flew the Cunard flag over the White Star flag until late 1968. This was most likely because Nomadic remained in service with Cunard until 4 November 1968, and was sent to the breakers' yard, only to be bought for use as a floating restaurant.
caption: Cunard-White Star Logo
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