page_title: Rover (marque)
section_title: Launched by Rover Company (1904–1967)
hierarchical_section_title: Rover (marque) / Models / Launched by Rover Company (1904–1967)
caption_attribution_description: English: 1938 Rover 14, National Motor Museum in Beaulieu.
context_page_description: Rover is a British automotive marque that was used for over a century, from 1904 to 2005. It was launched as a bicycle maker called Rover Company in 1878, before starting to manufacture autocars in 1904. The brand used the iconic Viking longship as its logo. The rights to the marque are currently part of Jaguar Land Rover, but no Rover vehicles are currently in production and the marque is considered dormant.
  Despite a state-controlled absorption by the Leyland Motor Corporation in 1967 and subsequent mergers, nationalisation, and demergers, the Rover marque retained its identity, first as an independent subsidiary division of LMC, and subsequently through various groups within British Leyland through the 1970s and into the 1980s.
  The Rover marque then became the flagship brand of the newly and eponymously renamed Rover Group in 1988, which included the actually stronger and more valuable brand names Land Rover and Mini as it passed first through the hands of British Aerospace and then into the ownership of BMW Group. Sharing technology with Honda and financial investment during the BMW ownership led to a revival of the marque during the 1990s in its core midsize car segment.
context_section_description: 1904–1912 Rover 8
  1906–1910 Rover 6
  1906–1910 Rover 16/20
  1912–1923 Rover 12
  1919–1925 Rover 8
  1924–1927 Rover 9/20
  1925–1927 Rover 14/45
  1927–1932 Rover Light Six
  1927–1947 Rover 10
  1929–1932 Rover 2-Litre
  1930–1934 Rover Meteor 16HP/20HP
  1931–1940 Rover Speed 20
  1932–1933 Rover Pilot/Speed Pilot
  1932–1932 Rover Scarab
  1934–1947 Rover 12
  1934–1947 Rover 14/Speed 14
  1937–1947 Rover 16
  1948–1978 Land Rover (I/II/III)—In 1978, BL established Land Rover Limited as a separate subsidiary; it took over Land Rover production.
  1948–1949 Rover P3 (60/75)
  1949–1964 Rover P4 (60/75/80/90/95/100/105/110)
  1958–1973 Rover P5 (3-Litre/3.5-Litre)
  1963–1977 Rover P6 (2000/2200/3500)
caption: 1938 Rover 14
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