page_title: Roy Brown Jr.
section_title: Edsel
hierarchical_section_title: Roy Brown Jr. / Automotive career / Edsel
caption_attribution_description: Svenska: En Edsel Pacer 1958 på cruising på Ströget (Sankt Olofsgatan) i Falköping 2010-07-31.
context_page_description: Roy Brown Jr. was a Canadian-American car designer and engineer, best known for creating the first Ford Edsel automobile model in 1958 and the exterior for the Ford Zephyr.
context_section_description: Ford next assigned Brown the task of designing a model that would appeal to buyers "with upscale tastes and mid-range budgets." Brown designed a car that "blared individuality." He rejected the tail fins prevalent in that era for rear lights shaped like boomerangs and gave the car a unique vertical front grille. According to Thomas E. Bonsall's book, Disaster in Dearborn (2002), it was assistant stylist Bob "Robin" Jones, who suggested a vertical motif for the front end of the "E-car". 
  The model, named Edsel after Henry Ford's only child, rolled into showrooms in 1957, accompanied by a massive publicity campaign. But only 63,000 Edsels were sold in the first year of production, with its distinctive grille being the most criticized feature.
  Ford canceled production of the Edsel in November 1959, and Brown would tell acquaintances "I cried in my beer for two days."
caption: Edsel Pacer 1958
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