page_title: Hard Candy (Madonna album)
section_title: Sticky & Sweet Tour
hierarchical_section_title: Hard Candy (Madonna album) / Promotion / Sticky & Sweet Tour
caption_attribution_description: English: Give it to me
context_page_description: Hard Candy is the eleventh studio album by American singer and songwriter Madonna. It was released on April 29, 2008, by Warner Bros. Records. The album was her final studio album with the record company, marking the end of a 25-year recording history. Madonna started working on the album in early 2007, and collaborated with Justin Timberlake, Timbaland, The Neptunes and Nate "Danja" Hills. The album's sound is primarily dance-pop, pop, hip hop, electropop, disco, electro, funk and R&B. The Pet Shop Boys were also asked to collaborate with Madonna on the album by Warner Bros., but the record company later changed their mind and withdrew their invitation.
  The singer became interested in collaborating with Timberlake after hearing his 2006 album FutureSex/LoveSounds. Together they developed a number of songs for the album, but the basis of the development was Pharrell Williams' demos. Madonna had a number of songs written down for the album, which amazed Timberlake. They had intensive discussions among themselves before recording a song. Later, Madonna recalled that most of the songs on Hard Candy were autobiographical in many respects.
context_section_description: To further promote the album, Madonna embarked on the Sticky & Sweet Tour, her eighth worldwide concert tour. It began in August 2008 and was Madonna's first tour from her new recording and business deal with Live Nation. The tour was announced in February 2008, with dates for American and British venues revealed. Though initially planned, the tour failed to visit Australia due to financial problems and the financial recession. Costume designer Arianne Phillips designed the costumes, supported by a number of famous designers and brands, namely Givenchy, Stella McCartney, Yves Saint Laurent, Roberto Cavalli, and Jeremy Scott. The stage for the main show was planned similarly to that of her 2006 Confessions Tour. After the Sticky & Sweet Tour concluded in 2008, Madonna announced plans to begin a second European leg in 2009 to perform in cities she had either never been to, or had not played for a long time.
  The tour was described as a "rock driven dancetastic journey". It was divided into four acts: Pimp, where S&M was the main theme, Old School where Madonna's classic songs were performed alongside displays of the work of deceased artist Keith Haring, Gypsy, a fusion of Romani folk music and dance, with performances ranging from melancholy to joyous, and Rave, where she performed track's featuring Eastern influences. The show ended with a sing-along of the final song with the audience. Some changes were made to the set list during the second European leg of the tour in 2009, including a dance tribute to deceased singer Michael Jackson. The tour generated positive reviews from critics.
  The Sticky & Sweet Tour broke many records in terms of ticket sales, commercial gross and audience attendance. After the first leg, it became the highest-grossing tour by a solo artist, earning $282 million, breaking the previous record Madonna herself held with her Confessions Tour. Overall, Madonna performed to over 3.5 million fans in 32 countries, grossing a total of US$408 million, making it also the second highest-grossing tour of all time and the highest-grossing tour by a solo artist. At the 2009 Billboard Touring Awards, the Sticky & Sweet Tour won the Top Tour and Top Draw prizes, which acknowledge the highest-grossing and highest-attended tours of the year, respectively. Madonna's manager Guy Oseary won the Top Manager award.
caption: Madonna performing Hard Candy's second single, "Give It 2 Me", during the Sticky & Sweet Tour.
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