page_title: Tiger Beer
section_title: Advertising
hierarchical_section_title: Tiger Beer / Marketing / Advertising
caption_attribution_description: English: Tiger Beer 330mL bottle.
context_page_description: Tiger Beer is a brand of beer from Singapore and is produced by Heineken Asia Pacific, part of Heineken.
  According to Brand Finance’s Top 100 Singapore brands 2012 Report, Tiger is amongst Singapore’s top 10 most valuable brands.
context_section_description: The "It's Time for a Tiger" slogan for Tiger Beer has run for decades since its inception in the 1930s.
  The writer Anthony Burgess named his first novel Time for a Tiger (the first part of the Malayan trilogy The Long Day Wanes) after the advertising slogan. The beer was popular in the Malaya of the 1950s, where Burgess was working.
  Burgess reveals in his autobiography that, when his Time for a Tiger was published, he asked the manufacturer, then Fraser and Neave, for a complimentary clock with the Tiger beer slogan. The brewery declined to offer this or any other free gift to him. But, fourteen years later, when Burgess was more famous, it relented. In 1970, the company offered Burgess the privilege to consume any of their beers free of charge while in Singapore. However, in his own words Burgess wrote in response: "But it was too late, I had become wholly a gin man."
caption: Tiger Beer 330mL bottle.
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