page_title: Street Fighter IV
section_title: Marketing
hierarchical_section_title: Street Fighter IV / Home versions / Marketing
caption_attribution_description: Street Fighter IV TE stick. Removed copyrighted background image.
context_page_description: Street Fighter IV is a 2008 fighting game published by Capcom, who also co-developed the game with Dimps. It was the first original main entry in the series since Street Fighter III in 1997, a hiatus of eleven years.
  The co-operated arcade game version was released in Japan on July 18, 2008, with North American arcades importing the machines by August. The console versions for the PlayStation 3 and Xbox 360 were released in Japan on February 12, 2009, and were sold in North American stores as early as February 16, with a February 18 intended release date. The official European release was on February 20. A Microsoft Windows version was released on July 2, 2009 in Japan, July 3, 2009 in Europe and July 7, 2009 in the United States. A version for iOS was released on March 10, 2010. Also, an Android version was launched, initially as an exclusive for certain LG devices. Then by December 31, 2012, the exclusivity expired and the game was made available for all Android devices on the Play Store, with a region restriction that makes it available only in Japan. An updated version, Super Street Fighter IV, was released as a standalone title in April 2010.
context_section_description: For Western markets, three different packages for the game were prepared—the European release, the North American standard package, and the North American Collector's Edition. The contents of the Collector's Edition are nearly identical to those featured in the European version, and are the following:
  A comic book style mini strategy guide by Prima (which also published a full strategy guide for the game in the U.S.), featuring artwork by UDON.
  A disc including the 65-minute animated film titled Street Fighter IV: The Ties That Bind (新たなる絆, Aratanaru Kizuna), produced by Studio 4°C as a prologue for the game, and a selection of the game's trailers (a Blu-ray disc for the PS3 version and game disc with the movie in 720p for the Xbox 360).
  A soundtrack CD (not in Europe).
  Crimson Viper and Ryu figurines (in the US release, PS3 owners will get a Ryu figurine, while Xbox 360 owners get a Crimson Viper figure. In Europe, PS3 and Xbox 360 owners got both figurines in place of a soundtrack CD.)
  Five downloadable character costumes, which is known as the Brawler Pack that includes alternate costumes for: Zangief, E. Honda, Rufus, El Fuerte, and Abel.
  Mad Catz produced six controllers for the game, two Arcade sticks and a game pad each for the PlayStation 3 and Xbox 360. These products include a basic model joystick, the "Street Fighter IV FightStick"; a heavier and sturdier stick, the "Street Fighter IV FightStick Tournament Edition'; and a six-button game pad, the "Street Fighter IV FightPad". Meanwhile, peripheral manufacturer Hori also produced two joysticks for the game for the Japanese/Asian markets based on previous joystick models produced by the company.
caption: Street Fighter IV dedicated arcade stick with eight action buttons
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