page_title: Rover Company
section_title: Golden years
hierarchical_section_title: Rover Company / History / Golden years
caption_attribution_description: Rover 2000 (DVLA) first registered 3 July 1964, 1978 cc
context_page_description: The Rover Company Limited was a British car manufacturing company that operated from its base in Solihull in Warwickshire. Its lasting reputation for quality and performance was such that its first postwar model reviewed by Road & Track in 1952 was pronounced finer than any but a Rolls-Royce. Rover also manufactured the Land Rover from 1948 onwards, which spawned the Range Rover in 1970, and went on to become its most successful and profitable product — with Land Rover eventually becoming a separate company and brand in its own right.
  Rover was sold to Leyland Motors in 1967, who had already acquired Standard-Triumph seven years earlier. Initially, Rover maintained a level of autonomy within the Leyland conglomerate, but by 1978, Leyland - by then British Leyland - had run into severe financial difficulties and had been nationalized by the British Government. Most of the assets of the former Rover Company were moved into a new BL subsidiary named Land Rover Ltd whilst the Rover marque itself continued to be used on other BL products which relied largely on Honda engineering.
context_section_description: The 1950s and '60s were fruitful years for the company. The Land Rover became a runaway success (despite Rover's reputation for making upmarket saloons, the utilitarian Land Rover was actually the company's biggest seller throughout the 1950s, '60s, and '70s), as well as the P5 and P6 saloons equipped with a 3.5L (215ci) aluminium V8 (the design and tooling of which was purchased from Buick) and pioneering research into gas turbine-powered vehicles.
  As the '60s drew to a close Rover was working on a number of innovative projects. Having purchased the Alvis company in 1965 Rover was working on a V8-powered supercar to sell under the Alvis name. The prototype, called the P6BS, was completed and the finalised styling and engineering proposal, the P9, was drawn up. Rover was also working on the P8 project which aimed to replace the existing P5 large saloon with a modern design similar in concept to a scaled-up P6.
  When Leyland Motors joined with British Motor Holdings and Rover and Jaguar became corporate partners these projects were cancelled to prevent internal competition with Jaguar products. The P8 in particular was cancelled in a very late stage of preparation- Rover had already ordered the dies and stamping equipment for making the car's body panels at Pressed Steel when ordered to stop work.
  Rover continued to develop its '100-inch Station Wagon', which became the ground-breaking Range Rover, launched in 1970. This also used the ex-Buick V8 engine as well as the P6's innovative safety-frame body structure design and features such as permanent four-wheel drive and all-round disc brakes.  The Range Rover was initially designed as a utility vehicle which could offer the off-road capability of the Land Rover, but in a more refined and car-like package.
caption: 1964 2000 or P6.
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