page_title: Business marketing
section_title: Target market
hierarchical_section_title: Business marketing / Strategies / Target market
caption_attribution_description: English: B2B Buyer Decision Map: Problem, solution alternatives, decision support
context_page_description: Business marketing is a marketing practice of individuals or organizations. It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their works. It is a way to promote business and improve profit too.
  Business marketing is also known as industrial marketing or business-to-business marketing. Business-to-government marketing, while still classified within the B2B discipline due to the sharing of dynamics, does differ slightly.
context_section_description: Quite often, the target market for a business product or service is smaller and has more specialized needs reflective of a specific industry or niche. A B2B niche, a segment of the market, can be described in terms of firmographics which requires marketers to have good business intelligence in order to increase response rates.  Regardless of the size of the target market, the business customer is making an organizational purchase decision and the dynamics of this, both procedurally and in terms of how they value the product offered, differ dramatically from the consumer market. There may be multiple influencers on the purchase decision, which may also have to be marketed to, though they may not be members of the decision making unit.  In addition the research and decision making process a B2B buyer undertakes will be more extensive.  Finally the purchase information that buyers are researching changes as they go through the buying process (see sample decision map).
caption: B2B Buyer Decision Map: Problem, solution alternatives, decision support
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