page_title: Cartier (jeweler)
section_title: Notable products
hierarchical_section_title: Cartier (jeweler) / Jewelry and watch manufacturing / Notable products
caption_attribution_description: English: Cartier Santos steel gold 1988 Deutsch: Cartier Santos Stahl Gold 1988
context_page_description: Cartier International SNC, or simply Cartier, is a French luxury goods conglomerate which designs, manufactures, distributes, and sells jewellery and watches. Founded by Louis-François Cartier in Paris in 1847, the company remained under family control until 1964. The company maintains its headquarters in Paris, although it is a wholly owned subsidiary of the Swiss Richemont Group. Cartier operates more than 200 stores in 125 countries, with three Temples in London, New York, and Paris.
  Cartier is regarded as one of the most prestigious jewellery manufacturers in the world. In 2018, it is ranked by Forbes as the world's 59th most valuable brand. Cartier has a long history of sales to royalty. King Edward VII of Great Britain referred to Cartier as "the jeweller of kings and the king of jewellers." For his coronation in 1902, Edward VII ordered 27 tiaras and issued a royal warrant to Cartier in 1904. Similar warrants soon followed from the courts of Spain, Portugal, Russia, the House of Orleans, and so on.
context_section_description: 1911 - Launch of Santos de Cartier wristwatch.
  1918 - Creation of batons for Field-Marshals Foch and Pétain.
  1919 - Launch of the Tank watch.
  1921 - Creation of the Tank cintrée watch.
  1922 - Creation of the Tank Louis Cartier and Tank Chinoise watches.
  1923 - Creation of the first portico mystery clock, crowned with a statuette called Billiken.
  1926 - Creation of the Baguette watch. Cartier jewellery in its red box appeared on the Broadway stage in Anita Loos' play Gentlemen Prefer Blondes.
  1928 - Creation of the Tortue single pushpiece chronograph watch.
  1929 - Creation of the Tank à guichets watch.
  1931 - Creation of the mystery pocket watch.
  1932 - Creation of the Tank basculante watch.
  1933 - Cartier filed a patent for the "invisible mount", a stone-setting technique in which the metal of the mount disappears to show only the stones.
  1936 - Creation of the Tank asymétrique watch.
  1942 - Creation of the "Caged Bird" brooch as a symbol of the Occupation.
  1944 - Cartier created the "Freed Bird" to celebrate the Liberation of France.
  1950 - Creation of a watch in the form of a ship's wheel.
  1967 - Creation of new watches in London including the Crashwatch.
  1968 - Creation of the Maxi Oval watch.
  1969 - Creation of the Love bracelet.
  1973 - Creation of Les Must de Cartier by Robert Hocq with Alain-Dominique Perrin.
  1974 - Launch of the first leather collection in burgundy.
  1976 - First collection of Les Must de Cartier vermeil watches. Creation of the first oval pen.
  1978 - Creation of the Santos de Cartier watch with a gold and steel bracelet. Creation of the first Cartier scarf collection.
  1981 - Launch of the Must de Cartier and Santos de Cartier perfumes.
  1982 - Launch of the first New Jewellery collection on the theme of gold and stones.
  1983 - Creation of the Collection Ancienne Cartier (later the Cartier Collection) to record and illustrate how the jeweller's art and its history have evolved. Creation of the Panthère de Cartier watch.
  1984 - Launch of the second New Jewellery collection on the theme of gold and pearls. Creation of the Fondation Cartier pour l'Art Contemporain in Jouy-en-Josas.
  1985 - Launch of the Pasha de Cartier watch.
  1986 - Launch of the third New Jewellery collection on the theme of the panther.
  1987 - Launch of the Panthère de Cartier perfume. Creation of Les Maisons de Cartier tableware (porcelain, crystal and silver).
  1988 - Launch of the fourth New Jewellery collection on the theme of Egypt.
  1989 - Launch of the Tank Américaine watch. The Art of Cartier, the first major retrospective in Paris, was held at the Petit Palais.
  1995 - Creation of the Pasha C watch in steel. Launch of the So Pretty de Cartier perfume.
  1996 - Creation of the Tank Française watch collection. Launch of the sixth New Jewellery collection on the theme of Creation. Creation of the Tank ring.
  1997 - Cartier celebrated its 150th anniversary with creations including a necklace in the form of a serpent, paved with diamonds and set with two pear-cut emeralds of 205 and 206 carats (41.2 g).
  1998 - Creation of the Collection Privée Cartier Paris Fine Watch collection.
  1999 - Creation of the Paris Nouvelle Vague Cartier jewellery collection, inspired by Paris.
  2001 - Creation of the Délices de Cartier jewellery collection. Launch of the Roadster watch.
  2002 - Creation of the Tank Divan watch.
  2003 - Launch of the Le Baiser du Dragon and Les Délices de Goa jewellery collections.
  2007 - Launch of Ballon Bleu de Cartier watch.
caption: Cartier Santos - steel/gold from 1988
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