page_title: Dark Shadows
section_title: Broadcast history
hierarchical_section_title: Dark Shadows / History / Broadcast history
caption_attribution_description: Photo of Jonathan Frid as Barnabas Collins from the daytime drama Dark Shadows.
context_page_description: Dark Shadows is an American gothic soap opera that originally aired weekdays on the ABC television network, from June 27, 1966, to April 2, 1971. The show depicted the lives, loves, trials, and tribulations of the wealthy Collins family of Collinsport, Maine, where a number of supernatural occurrences take place.
  This series became popular when vampire Barnabas Collins appeared ten months into its run. It would also feature ghosts, werewolves, zombies, man-made monsters, witches, warlocks, time travel, and a parallel universe. A small company of actors each played many roles; as actors came and went, some characters were played by more than one actor.
  This soap opera was distinguished by its vividly melodramatic performances, atmospheric interiors, memorable storylines, numerous dramatic plot twists, adventurous music score, broad cosmos of characters, and heroic adventures. The original network run of the show lasted for nearly five years to amass 1,225 episodes.
  In 2004 and 2007, it was ranked #19 and #23 on TV Guide's Top Cult Shows Ever.
context_section_description: Perhaps one of ABC's first truly popular daytime series, along with the game show Let's Make a Deal (which had moved from its original home NBC in 1968), Dark Shadows found its demographic niche in teenagers coming home from school in time to watch the show at 4 p.m. Eastern/3 p.m. Central, where it aired for almost all of its network run, the exception being a 15-month stretch between April 1967 and July 1968, when it aired a half-hour earlier. Originally, it was aired in black-and-white, but the show went into color starting with the episode broadcast on August 11, 1967. It became one of ABC's first daytime shows to actually win the rating for its timeslot, leading to the demise of NBC's original Match Game and Art Linkletter's long-running House Party on CBS, both in 1969.
  Dark Shadows began with a 4.1 rating in the 1965-66 TV season, tying for thirteenth place out of eighteen daytime dramas. The audience figures only improved slightly, to 4.3, in 1966-67. 1966 was a volatile year for soaps, and many ended their runs between the premiere date of Dark Shadows in June and the month of December. By that time, six months had passed, and for Dark Shadows, the news was not good; the soap had failed to gain major traction. In June, it ranked #13 out of 18 soaps, and by December, the lower-rated offerings were gone and the show officially ranked #13 out of 13 soaps. “The show was limping along, really limping”, head writer Sam Hall remembered, “and ABC said, ‘We're canceling it. Unless you pick up in 26 weeks, you're finished.’ [Series creator Dan Curtis] had always wanted to do a vampire picture, so he decided to bring a vampire — Barnabas Collins — to the series.”
  Barnabas was introduced in April 1967 and the fan response was swift and immediate. Coupled with a time slot change to 3:30 Eastern / 2:30 Central, the fortunes of Dark Shadows rebounded, as many more teenagers found the program after tuning out the other offerings that may have been too "boring" to them. By May 1968, the series was still in last place (out of 12 offerings), but rose to a 7.3 rating, the rough equivalent (at that time) of gaining the viewership of three million households in the span of one year. Dark Shadows would return to its 4 p.m. Eastern / 3 p.m. Central time slot in July 1968, without losing much of its audience at all. One Life to Live, which was launched by ABC in July 1968 in the 3:30 slot, also sought to reach the newfound young demographic.
  The series reached its peak in popularity during a storyline set in the year 1897, broadcast from March 1969. By the end of May, Dark Shadows was ABC's most popular soap opera, and by late 1969 it was reaching between 7 and 9 million viewers on any given day, and ranking 11th out of a total 15 daytime dramas in that time period.
  In November 1969, after nine months of some of Dark Shadows' most intricate, intelligent storylines, the 1897 storyline came to an end. With ratings at an all-time high, the writers were under pressure to hold the audience. Their next storyline, known as "The Leviathans", proved to be a thematic misstep for the show and one from which it never recovered. Fans tended to dislike the portrayal of Barnabas as the pawn of some greater power. They were more interested in the archetypes of classic horror—the vampire, the witch, the werewolf—than in off-camera suggestion. The launch of Somerset in March 1970, a much-ballyhooed spin-off of NBC's Another World, also hurt the series considerably.
  The release of the film House of Dark Shadows in September of that year is also thought to have caused TV ratings to fall, perhaps because of parents who attended the film with their children, and seeing the amount of blood spilled across the screen, discouraged their children's choice of television viewing material. Beginning in the fall of 1970, several ABC stations across the country dropped the show due to falling viewership. Within six months, ratings dropped from 7.3 to 5.3. Ironically, Nielsen ratings for March 1971, the last full month that Dark Shadows was on the air, revealed that vi
caption: Jonathan Frid as Barnabas Collins, a 200-year-old vampire
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