page_title: Fitzroy Place
hierarchical_section_title: Fitzroy Place
caption_attribution_description: English: Mortimer Street, London
context_page_description: Fitzroy Place is an office, residential and retail estate in Fitzrovia, London. With 289 homes, with interiors designed by Johnson Naylor, and 220,000 sq ft of office space, Fitzroy Place houses a series of shops and restaurants, offices and community spaces, set around a publicly accessible central square. The square, which was the first new garden square in W1 for 100 years, incorporates the Grade II* listed Fitzrovia Chapel.
  Developed from the former Middlesex Hospital site, it was originally to be known as Noho Square, presumably a backformation from 'North' i.e. north of Oxford Street, as if Soho were derived from 'South'. The name, chosen by the Candy brothers for the development, was widely disliked.
  Redevelopment was halted by the global financial crisis, as an Icelandic bank was the biggest shareholder, but the project has now been taken on by Aviva Investors and Exemplar Properties, who subsequently sold their stake to AshbyCapital. The NoHo Square name was dropped and the scheme became known as Fitzroy Place.
context_section_description: Fitzroy Place is an office, residential and retail estate in Fitzrovia, London. With 289 homes, with interiors designed by Johnson Naylor, and 220,000 sq ft of office space, Fitzroy Place houses a series of shops and restaurants, offices and community spaces, set around a publicly accessible central square. The square, which was the first new garden square in W1 for 100 years, incorporates the Grade II* listed Fitzrovia Chapel. 
  Developed from the former Middlesex Hospital site, it was originally to be known as Noho Square, presumably a backformation from 'North' i.e. north of Oxford Street, as if Soho (which is located south of Oxford St) were derived from 'South'. The name, chosen by the Candy brothers for the development, was widely disliked.
  Redevelopment was halted by the global financial crisis, as an Icelandic bank was the biggest shareholder, but the project has now been taken on by Aviva Investors and Exemplar Properties, who subsequently sold their stake to AshbyCapital. The NoHo Square name was dropped and the scheme became known as Fitzroy Place.
  The offices at 2 Fitzroy Place are let to multiple tenants, with 12,866 sq ft available on the fourth floor, while 1 Fitzroy Place is fully let to cosmetics firm Estée Lauder. Retail and restaurant tenants include Percy & Founders and Detox Kitchen.
caption: Fitzroy Place
exif: {"Image Make": "Panasonic", "Image Model": "DMC-FS10", "Image Orientation": "Horizontal (normal)", "Image XResolution": "180", "Image YResolution": "180", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "Ver.1.0", "Image DateTime": "2015:03:24 16:23:57", "Image YCbCrPositioning": "Co-sited", "Image ExifOffset": "636", "Image PrintIM": "[80, 114, 105, 110, 116, 73, 77, 0, 48, 50, 53, 48, 0, 0, 14, 0, 1, 0, 22, 0, ... ]", "Image Tag 0xC6D2": "[0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, ... ]", "Image Tag 0xC6D3": "[0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, ... ]", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail Orientation": "Horizontal (normal)", "Thumbnail XResolution": "180", "Thumbnail YResolution": "180", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "11764", "Thumbnail JPEGInterchangeFormatLength": "6731", "Thumbnail YCbCrPositioning": "Co-sited", "EXIF ExposureTime": "1/160", "EXIF FNumber": "14/5", "EXIF ExposureProgram": "Program Normal", "EXIF ISOSpeedRatings": "80", "EXIF ExifVersion": "0221", "EXIF DateTimeOriginal": "2015:03:24 16:23:57", "EXIF DateTimeDigitized": "2015:03:24 16:23:57", "EXIF ComponentsConfiguration": "YCbCr", "EXIF CompressedBitsPerPixel": "4", "EXIF ExposureBiasValue": "0", "EXIF MaxApertureValue": "3", "EXIF MeteringMode": "Pattern", "EXIF LightSource": "Unknown", "EXIF Flash": "Flash did not fire, compulsory flash mode", "EXIF FocalLength": "5", "EXIF FlashPixVersion": "0100", "EXIF ColorSpace": "sRGB", "EXIF ExifImageWidth": "4000", "EXIF ExifImageLength": "3000", "Interoperability InteroperabilityIndex": "R98", "Interoperability InteroperabilityVersion": "[48, 49, 48, 48]", "EXIF InteroperabilityOffset": "10398", "EXIF SensingMethod": "One-chip color area", "EXIF FileSource": "Digital Camera", "EXIF SceneType": "Directly Photographed", "EXIF CustomRendered": "Normal", "EXIF ExposureMode": "Auto Exposure", "EXIF WhiteBalance": "Auto", "EXIF DigitalZoomRatio": "0", "EXIF FocalLengthIn35mmFilm": "28", "EXIF SceneCaptureType": "Standard", "EXIF GainControl": "None", "EXIF Contrast": "Normal", "EXIF Saturation": "Normal", "EXIF Sharpness": "Normal"}