page_title: Hip hop music
section_title: Commercialization and new directions
hierarchical_section_title: Hip hop music / 1997–2006: Bling era / Commercialization and new directions
caption_attribution_description: English: 50 Cent at the CES 2012 - International Consumer Electronics Show.
context_page_description: Hip hop music, also known as rap music, is a genre of popular music developed in the United States by inner-city African Americans and Latino Americans in the Bronx borough of New York City in the 1970s. It consists of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted. It developed as part of hip hop culture, a subculture defined by five key stylistic elements: MCing/rapping, DJing/scratching with turntables, break dancing, graffiti writing, and customized cars. Other elements include sampling beats or bass lines from records, and rhythmic beatboxing. While often used to refer solely to rapping, "hip hop" more properly denotes the practice of the entire subculture. The term hip hop music is sometimes used synonymously with the term rap music, though rapping is not a required component of hip hop music; the genre may also incorporate other elements of hip hop culture, including DJing, turntablism, scratching, beatboxing, and instrumental tracks.
context_section_description: During the late 1990s, in the wake of the deaths of Tupac Shakur and The Notorious B.I.G., a new commercial sound emerged in the hip hop scene, sometimes referred to as the "bling era", "jiggy era", (derived from Will Smith's "Gettin' Jiggy wit It"), or "shiny suit era". Before the late 1990s, gangsta rap, while a huge-selling genre, had been regarded as well outside of the pop mainstream, committed to representing the experience of the inner-city and not "selling out" to the pop charts. However, the rise of Sean "Puff Daddy" Combs's Bad Boy Records, propelled by the massive crossover success of Combs's 1997 ensemble album No Way Out, signaled a major stylistic change in gangsta rap (and mainstream hip hop in general), as it would become even more commercially successful and popularly accepted. Silky R&B-styled hooks and production, more materialist subject matter, and samples of hit soul and pop songs from the 1970s and 1980s were the staples of this sound, which was showcased by producers such as Combs, Timbaland, The Trackmasters, The Neptunes, and Scott Storch. Also achieving similar levels of success at this time were Master P and his No Limit label in New Orleans; Master P built up a roster of artists (the No Limit posse) based out of New Orleans, and incorporated G funk and Miami bass influences in his music. The New Orleans upstart Cash Money label was also gaining popularity during this time, with emerging artists such as Birdman, Lil Wayne, B.G, and Juvenile. 
  Many of the rappers who achieved mainstream success at this time, such as Nelly, Puff Daddy, Jay-Z, the later career of Fat Joe and his Terror Squad, Mase, Ja Rule, Fabolous, and Cam'ron, had a pop-oriented style, while others such as Big Pun, Fat Joe (in his earlier career), DMX, Eminem, 50 Cent and his G-Unit, and The Game enjoyed commercial success at this time with a grittier style. Although white rappers like the Beastie Boys, House of Pain, and 3rd Bass previously had some popular success or critical acceptance from the hip hop community, Eminem's success, beginning in 1999 with the platinum The Slim Shady LP, surprised many. Hip hop influences also found their way increasingly into mainstream pop during this period, particularly in genres such as R&B (e.g. R. Kelly, Akon, TLC, Destiny's Child, Beyonce, Ashanti, Aliyah, Usher), neo soul (e.g. Lauryn Hill, Erykah Badu, Jill Scott), and nu metal (e.g. Korn, Limp Bizkit).
  Dr. Dre remained an important figure in this era, making his comeback in 1999 with the album 2001. In 2000, he produced The Marshall Mathers LP by Eminem, and also produced 50 Cent's 2003 album Get Rich or Die Tryin', which debuted at number one on the U.S. Billboard 200 charts. Jay-Z represented the cultural triumph of hip hop in this era. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the Billboard magazine charts by a solo artist.
caption: 50 Cent in 2012.
exif: {"Image ImageDescription": "", "Image Make": "SONY", "Image Model": "DSC-T900", "Image Orientation": "0", "Image XResolution": "72", "Image YResolution": "72", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "Picasa 3.0", "Image DateTime": "2012:01:15 00:08:33", "Image YCbCrPositioning": "Co-sited", "Image PrintIM": "[80, 114, 105, 110, 116, 73, 77, 0, 48, 51, 48, 48, 0, 0, 2, 0, 2, 0, 1, 0, 0, 0, 1, 1, 1, 0, 0, 0]", "Image ExifOffset": "282", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail XResolution": "72", "Thumbnail YResolution": "72", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "894", "Thumbnail JPEGInterchangeFormatLength": "5564", "EXIF ExposureTime": "1/13", "EXIF FNumber": "9/2", "EXIF ExposureProgram": "Program Normal", "EXIF ISOSpeedRatings": "400", "EXIF ExifVersion": "0221", "EXIF DateTimeOriginal": "2012:01:11 16:30:44", "EXIF DateTimeDigitized": "2012:01:11 16:30:44", "EXIF ComponentsConfiguration": "YCbCr", "EXIF CompressedBitsPerPixel": "4", "EXIF ExposureBiasValue": "0", "EXIF MaxApertureValue": "29/8", "EXIF MeteringMode": "Pattern", "EXIF LightSource": "Unknown", "EXIF Flash": "Flash did not fire, compulsory flash mode", "EXIF FocalLength": "389/20", "EXIF FlashPixVersion": "0100", "EXIF ColorSpace": "Uncalibrated", "EXIF ExifImageWidth": "492", "EXIF ExifImageLength": "657", "Interoperability InteroperabilityIndex": "R98", "Interoperability InteroperabilityVersion": "[48, 49, 48, 48]", "EXIF InteroperabilityOffset": "770", "EXIF FileSource": "Digital Camera", "EXIF SceneType": "Directly Photographed", "EXIF CustomRendered": "Normal", "EXIF ExposureMode": "Auto Exposure", "EXIF WhiteBalance": "Auto", "EXIF SceneCaptureType": "Standard", "EXIF Contrast": "Normal", "EXIF Saturation": "Normal", "EXIF Sharpness": "Normal", "EXIF ImageUniqueID": "dee8470a4a1c97a5a5235ac191490048"}