page_title: Dongfeng Motor Corporation
section_title: 1969 to 2000
hierarchical_section_title: Dongfeng Motor Corporation / History / 1969 to 2000
caption_attribution_description: If the washroom at Yundrok Yumtso Lake was not up to your standards this is the other choice, do it beside the roadway. The roads to my surprise were very good in Tibet for the most part. Highway to Gyangtse, Tibet.
context_page_description: Dongfeng Motor Corporation is a Chinese state-owned automobile manufacturer headquartered in Wuhan, Hubei, China. Traditionally one of the "Big Four" Chinese automakers, Dongfeng is currently in the top four in terms of output along with Changan Automobile, FAW Group, and SAIC Motor.
  In addition to commercial and consumer vehicles, it also manufactures parts and cooperates with foreign companies, with joint ventures like Dongfeng Yulon, Dongfeng Yueda Kia, Dongfeng Honda, Dongfeng Motor Co., Ltd., Dongfeng Peugeot-Citroën and Dongfeng Renault.
  The company was the second-largest Chinese vehicle maker in 2014 by production volume manufacturing over 3.5 million whole vehicles that year. Commercial vehicle production that year was higher than all other domestic manufacturers at nearly 450,000.
  Dongfeng has one direct listed subsidiary: Dongfeng Motor Group; Dongfeng Automobile Co., Ltd. is a listed company owned by DFG's joint venture Dongfeng Motor Co., Ltd.
  Some sources may refer to the company as Dong Feng, use an acronym like DFM, or use the name in conjunction with others when referring to a subsidiary, joint venture, or other associated enterprise.
context_section_description: Known as Second Automobile Works (第二汽车制造厂) until 1992, Dongfeng, or "East Wind" in Chinese, was founded in 1969. Its origins lie in a dictate of Chairman Mao Zedong; as part of his "Third Front" strategy, its far inland location in Hubei Province was meant to protect it from foreign invasion. Traditionally manufacturing commercial vehicles, by 2001 these made up about 73% of Dongfeng's production. By 2012, that figure had reversed, and 73% of manufactures were passenger cars. However, the percentage of consumer offerings was likely lower as passenger car counts may include microvans, tiny commercial vehicles that are popular in China.
  Between 1978-1985 alongside the market-based Chinese economic reforms instituted by Deng Xiaoping, Dongfeng was transformed from a manufacturer of two heavy-duty trucks with fragmented operations and ownership into a single, centrally managed enterprise. This process included placing all Dongfeng operations—from part manufacture to vehicle assembly—under the control of a single business entity and the merger of six truck production bases as well as a number of other companies previously controlled by provincial governments. Post-1985, further reforms took place that allowed Dongfeng greater autonomy; the company was removed from the direct administrative control of the central government.
  By the mid-1980s, its assets had tripled from those initially given to it by the state in 1981, and management was desirous of even greater production capacity. But in 1995, the company was experiencing financial difficulties as was the case with many Chinese automobile manufacturers at this time. The situation was still dire in 1998 precipitating a 1999 restructuring of the company.
  This state owned enterprise has come into conflict with authority at both the national and provincial levels. Alongside First Automobile Works it saw the successful dismantling of the Automobile Corporation, a central government entity presumably tasked with preventing non-competitive business practices through dictating output volumes and curtailing purchasing as well as exasperation at the right of the State to make managerial appointments.
  The Chinese partner in many Sino-foreign joint venture companies, Dongfeng initiated most of these cooperative efforts with foreign firms in the early 2000s. But its first was established in 1992 with French PSA Group. Known as Dongfeng Citroën Automobile Company (DCAC), it was the forerunner to the current Dongfeng Peugeot-Citroën Automobile Limited (DPCA).
caption: A Dongfeng Motor truck in Tibet
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