page_title: Juan Valdez drinks Costa Rican coffee
section_title: History
hierarchical_section_title: Juan Valdez drinks Costa Rican coffee / History
caption_attribution_description: Español: Una broma aludiendo a la disputa cultural sobre "el mejor café del mundo" que se atribuyen producir Costa Rica y Colombia
context_page_description: Juan Valdez drinks Costa Rican coffee is a slogan, implying that Juan Valdez, a fictional character created by the Federación Nacional de Cafeteros de Colombia, drinks coffee from Costa Rica. At one time, it was used on bumper stickers in Costa Rica. The slogan prompted a lawsuit for the first time in 2006, when Federación Nacional de Cafeteros de Colombia sued Café Britt following a t-shirt dispute.
context_section_description: The origins of the slogan are unclear, Juan Valdez has appeared in advertisements for Colombian coffee since 1959. Jaime Daremblum, then-Costa Rican ambassador to the United States, used the phrase in a 1999 speech. 	 
  Apparently the message about Juan Valdez as a drinker of Costa Rican coffee was attributed to José Duval, a New York-based actor, who was the first Juan Valdez.
caption: A license plate frame featuring the slogan
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