page_title: Studebaker
section_title: Advertisements
hierarchical_section_title: Studebaker / Advertisements
caption_attribution_description: Español: Azulejo del Studebaker, en la calle Tetuán de Sevilla English: Studebaker publicitary tile, in Tetuan street (Seville)
context_page_description: Studebaker was an American wagon and automobile manufacturer based in South Bend, Indiana. Founded in 1852 and incorporated in 1868 as the Studebaker Brothers Manufacturing Company, the firm was originally a producer of wagons, buggies, carriages and harnesses. Studebaker continued to manufacture other diversified products after automobile production ceased in 1966.
  Studebaker entered the automotive business in 1902 with electric vehicles and in 1904 with gasoline vehicles, all sold under the name "Studebaker Automobile Company". Until 1911, its automotive division operated in partnership with the Garford Company of Elyria, Ohio, and after 1909 with the E-M-F Company. The first gasoline automobiles to be fully manufactured by Studebaker were marketed in August 1912. Over the next 50 years, the company established a reputation for good quality and reliability.
  After years of financial problems, the company merged in 1954 with luxury carmaker Packard to form the Studebaker-Packard Corporation. However, Studebaker's financial problems were worse than the Packard executives had thought.
caption: 1924 illuminated tiled display for Big Six touring car in Seville
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