page_title: Nutella
section_title: History
hierarchical_section_title: Nutella / History
caption_attribution_description: English: Nutella Cafe
context_page_description: Nutella is a brand of sweetened hazelnut cocoa spread. Nutella is manufactured by the Italian company Ferrero and was first introduced in 1964, although its first iteration dates to 1963.
context_section_description: Pietro Ferrero owned a bakery in Alba, an Italian town known for the production of hazelnuts. In 1946, he sold the initial 300 kilograms (660 lb) batch of Pasta Gianduja, derived from Gianduja. Originally sold as a solid block, Ferrero started to sell a creamy version in 1951 as Supercrema gianduja.
  In 1963, Ferrero's son Michele Ferrero revamped Supercrema gianduja with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed "Nutella". The first jar of Nutella left the factory in Alba on April 20, 1964. The product was an instant success and remains widely popular.
  In 2012, French senator Yves Daudigny proposed a tax increase on palm oil from €100 to €400 per tonne. At 20 percent, palm oil is one of Nutella's main ingredients, and the tax was dubbed "the Nutella tax" in the media.
  On 14 May 2014, Poste italiane issued a 50th anniversary Nutella commemorative stamp. The 70 Euro cent stamp was designed by Istituto Poligrafico e Zecca dello Stato and features a jar of Nutella on a golden background. Ferrero held a Nutella Day on 17 and 18 May to celebrate the anniversary.
caption: Nutella Café
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