page_title: Boulevard Adolphe Max
section_title: History
hierarchical_section_title: Boulevard Adolphe Max / History
caption_attribution_description: English: Cheering civilians ride on Cromwell tanks as British troops enter Brussels, 4 September 1944. Civilians ride on Cromwell tanks as the British enter Brussels, 4 September 1944.
context_page_description: Boulevard Adolphe Max or Adolphe Maxlaan is a central boulevard in Brussels, Belgium. It bears the name of a former mayor of the City of Brussels, Adolphe Max.
  Boulevard Adolphe Max is located between De Brouckère Square and Charles Rogier Square, in the extension of Boulevard Anspach/Anspachlaan. The boulevard runs parallel to Brussels' busiest shopping street, Rue Neuve/Nieuwstraat. It is served by the metro and premetro stations De Brouckère and Rogier.
context_section_description: Boulevard Adolphe Max was built between 1867 and 1871, as part of the North–South Axis, which was created after the covering of the Senne. To stimulate the new boulevard's development, an architectural competition was organised. The first prize was awarded in 1876 to the Maison des Chats or Hier ist in den kater en de kat (loosely, "House of Cats") by architect Hendrik Beyaert. The boulevard was originally named Boulevard du Nord/Noordlaan ("North Boulevard"), since it led to the old North Station on Charles Rogier Square. In 1919, it was renamed in honour of the then-mayor of the City of Brussels, Adolphe Max (1869–1939).
  Until the Second World War, Boulevard Adolphe Max was one of the liveliest streets in Brussels, with renowned shops, typical Brussels cafés and an impressive number of cinemas. On 4 September 1944, it was the scene of great jubilation during the liberation of Brussels by the British Guards Armoured Division. From the 1970s however, the area entered a period of urban decay. Almost all the old shops disappeared, and in their place, souvenir shops, snack bars and sex shops opened. The luxurious Hotel Le Plaza, located on the boulevard, also closed its doors in 1976. Since 1976, the North–South line of the Brussels premetro has run underneath the boulevard. The reopening of Le Plaza in 1998 marked the beginning of a certain revival. By the turn of the 21st century, only a few sex cinemas remained. The last one, the ABC, closed in 2014.
  In recent years, the introduction of one-way traffic on the side near De Brouckère Square has reduced the traffic volume considerably. There are also currently plans to renovate Boulevard Adolphe Max and its surrounding streets, as part of the broader revitalisation of the city centre.
caption: Cheering civilians ride on Cromwell tanks as British troops enter Brussels, 4 September 1944
exif: {}