page_title: Ferrero SpA
section_title: Products
hierarchical_section_title: Ferrero SpA / Products
caption_attribution_description: Nutella
context_page_description: Ferrero SpA, more commonly known as Ferrero Group, is an Italian manufacturer of branded chocolate and confectionery products and it is the second biggest chocolate producer and confectionery company in the world. It was founded in 1946 in Alba, Piedmont, Italy, by Pietro Ferrero, a confectioner and small-time pastry maker who laid the groundwork for Nutella and famously added hazelnut to save money on chocolate. The company saw a period of tremendous growth and success under Pietro's son Michele Ferrero, who in turn handed over the daily operations to his sons. His son Pietro Jr., who oversaw global business, died on April 18, 2011, in a cycling accident in South Africa at the age of 47.
  The Ferrero Group worldwide – now headed by CEO Giovanni Ferrero – includes 38 trading companies, 18 factories, approximately 40,000 employees and produces around 365,000 tonnes of Nutella each year. Ferrero International SA's headquarters is in Luxembourg. Ferrero SpA is a private company owned by the Ferrero family and has been described as "one of the world's most secretive firms". Reputation Institute's 2009 survey ranks Ferrero as the most reputable company in the world.
context_section_description: Ferrero produces several lines of confectionery goods under various brand names, as well as the chocolate-hazelnut spread, Nutella (since 1964). The production of Nutella uses one-quarter of the world's annual hazelnut supply.
  It also produces the line of Ferrero branded chocolate products, including Pocket Coffee, Mon Chéri, Confetteria Raffaello, Ferrero Küsschen and the Ferrero Prestige line, which comprises three different brands of pralines: Ferrero Rocher, Ferrero Rondnoir, and Garden Coco.
  Ferrero's Kinder brand line of chocolate products include Kinder Surprise, Kinder Joy, Kinder Chocolate, Kinder Happy Hippo, Kinder Maxi, Kinder Duplo, Kinder Country, Kinder Délice, and Kinder Bueno.
  The company also produces Tic Tac candy, available in mint, cinnamon, and fruit flavors, along with sugar free versions. Other Ferrero products include Giotto, Fiesta Ferrero, Hanuta chocolate hazelnut-filled wafers and Gran Soleil frozen desserts, which won the company an innovation award in March 2011. Ferrero has been producing Thorntons products since acquiring the company in 2015.
caption: Jar of Nutella
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