page_title: TGI Fridays
section_title: Design
hierarchical_section_title: TGI Fridays / Design
caption_attribution_description: English: A modern TGI Fridays location in Easton, Pennsylvania, U.S.
context_page_description: TGI Fridays is an American restaurant chain focusing on casual dining. The company is owned by TriArtisan Capital, a New York-based private equity firm, that purchased the company from Sentinel Partners in October 2019. The name is asserted to stand for "Thank God It's Friday", although as of 2010 some television commercials for the chain have also made use of the alternative phrase, "Thank Goodness It's Friday."
context_section_description: The newer TGI Fridays franchises (as well as redesigned restaurants) are more contemporary, with wallpaper, granite exteriors, and red-and-white striped lamps instead of Tiffany. The exteriors have stucco, the entrance doors have "F"-shaped handles, and a metal cup above the door has a stripe saying "In Here, It's always Friday". The logo design was evolved in 2013 by Jane MacDowall and her creative team in Scotland. Most TGI Fridays have a propeller and a rowing scull on display as part of their antiques, which are actually a part of a story told to all TGI Fridays employees; the scull always contains a pair of saddle shoes and a bottle of champagne to remind employees of the value of teamwork, leadership, and celebrating success. The propeller is always above or near the bar. The thought is that the bar "propels" the restaurant.
caption: A TGI Fridays in Easton, Pennsylvania that uses the new design, seen in February 2019.
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