page_title: Texaco
section_title: 1964–98: Various ventures
hierarchical_section_title: Texaco / History / 1964–98: Various ventures
caption_attribution_description: English: Texaco Petrol Station in Poá (São Paulo), Brazil.
context_page_description: Texaco, Inc. is an American oil subsidiary of Chevron Corporation. Its flagship product is its fuel "Texaco with Techron". It also owns the Havoline motor oil brand. Texaco was an independent company until its refining operations merged into Chevron Corporation in 2001, at which time most of its station franchises were divested to the Shell Oil Company. It began as the Texas Fuel Company, founded in 1902 in Beaumont, Texas, by Joseph S. Cullinan, Thomas J. Donoghue, Walter Benona Sharp, and Arnold Schlaet upon the discovery of oil at Spindletop.
  The Texas Fuel Company was not set up to drill wells or to produce crude oil. To accomplish this, Cullinan organized the Producers Oil Company in 1902, as a group of investors affiliated with The Texas Fuel Company. Men like John W. Gates invested in "certificates of interest" to an amount of almost ninety thousand dollars. Future restructuring would merge Producers Oil Company and The Texas Fuel Company as Texaco when the company needed additional funding which J.W. Gates provided in the amount of around $590,000.00 in return for company stock.
context_section_description: In 1964, Texaco introduced the "Matawan" service station design at a station in Matawan, New Jersey. Two years later, Texaco replaced the long-running banjo sign with a new hexagon logo that had previously been test-marketed with the "Matawan" station design introduced two years earlier. The new logo featured a red outline with TEXACO in black bold lettering and a small banjo logo with a red star and green T at bottom. The following year, the Regent name was replaced by Texaco at British petrol stations. In 1970, in response to increasingly stringent federal emission standards that would ultimately lead to the mandating of unleaded gasoline in 1975, and later-model cars and trucks, Texaco introduced lead-free Texaco as the first regular-octane lead-free gasoline at stations in the Los Angeles area and throughout Southern California. Lead-free Texaco became available nationwide in 1974. On November 20, 1980, the Lake Peigneur/Jefferson Island disaster occurred. Two years later, a new service station design was introduced. Several product names were also changed with the advent of self-service including Lead-free Texaco to Texaco Unleaded, Fire Chief to Texaco Regular, and Super Lead-free Sky Chief to Texaco Super Unleaded.
  In 1982, Texaco Canada Limited merged with Texaco Explorations Canada Limited to form Texaco Canada Incorporated, with head offices in Toronto.
  On November 19, 1985, Pennzoil won a US$10.53 billion verdict against Texaco in the largest civil verdict in US history. This was due to the fact that Texaco established a signed contract to buy Getty Oil after Pennzoil entered into an unsigned, yet still binding, buyout contract with Gordon Getty. In 1987, Texaco filed for bankruptcy. It was the largest in U.S. history until 2001.
  In January 1989, Texaco and Saudi Aramco agreed to form a joint venture known as Star Enterprise in which Saudi Aramco would own a 50% share of Texaco's refining and marketing operations in the eastern U.S. and Gulf Coast. In 1989, Texaco introduced System3 gasolines in all three grades of fuel, featuring the latest detergent additive technology to improve performance by reducing deposits that clog fuel injection systems. Toronto-based Texaco Canada Incorporated was sold to Imperial Oil with all Texaco Canada retail operations converted to Esso brand. Two years later, the company was awarded the National Medal of Arts. In 1991, non retail Canadian operations became Texaco Canada Petroleum Incorporated with head office in Calgary, Alberta. In 1993, several dozen tribal leaders and residents from the Ecuadoran Amazon filed a billion-dollar class-action lawsuit against Texaco, as a result of massive ecological pollution of the area and rivers around Texaco's Ecuadorian offshore drilling sites, causing toxic contamination of approximately 30,000 residents.
  In 1994, Texaco's System3 gasolines were replaced by new CleanSystem3 gasoline for improved engine performance. In 1995, Texaco merged its Danish and Norwegian downstream operations with those of Norsk Hydro under the new brand HydroTexaco. This joint venture was sold in 2007, to Norwegian retail interests as YX Energi, following the purchase of Hydro by Statoil. Texaco Canada Petroleum was merged into the parent in 1995. In 1996, Texaco paid over $170 million to settle racial discrimination lawsuits filed by black employees at the company. It was the largest racial discrimination lawsuit settlement in the U.S. at the time, and was particularly damaging to Texaco's public relations when tapes were released containing ethnic slurs used repeatedly by company officers at high-level corporate meetings.
caption: Texaco fuel station in Poá (São Paulo), Brazil, 2009
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