page_title: Earl Carroll Theatre
hierarchical_section_title: Earl Carroll Theatre
caption_attribution_description: English: Earl Carroll Theatre, 7th Ave. and 50th St., New York, N. Y. The 7th Ave. marquee (lower right) reads: "Just Because/A Melody Comedy", announcing the show which opened the theater on March 22, 1922. "Just Because Opens", The New York Times (March 23, 1922)
context_page_description: The Earl Carroll Theatre, built by Broadway impresario and showman Earl Carroll, was located in the Broadway Theater District in New York City at 753 Seventh Avenue & West 50th Street. Designed by architect George Keister, it opened on February 25, 1922, and was highly successful for a number of years until it was demolished and rebuilt on a lavish scale. It reopened in August 1931 with Carroll's billing that it was "the largest legitimate theater in the world." However, the facility's operating costs proved astronomical and it went into foreclosure in early 1932 after which it was acquired by producer Florenz Ziegfeld who renamed it the Casino Theatre. The Casino was the site of a very successful revival of Ziegfeld's production of Show Boat in 1932. However, Ziegfeld too went bankrupt only a short time later. The property was auctioned in foreclosure on 18 August 1933 to the Mutual Life Insurance Company for $1 million.
context_section_description: The Earl Carroll Theatre, built by Broadway impresario and showman Earl Carroll, was located in the Broadway Theater District in New York City at 753 Seventh Avenue & West 50th Street. Designed by architect George Keister, it opened on February 25, 1922, and was highly successful for a number of years until it was demolished and rebuilt on a lavish scale. It reopened in August 1931 with Carroll's billing that it was "the largest legitimate theater in the world." However, the facility's operating costs proved astronomical and it went into foreclosure in early 1932 after which it was acquired by producer Florenz Ziegfeld who renamed it the Casino Theatre.  The Casino was the site of a very successful revival of Ziegfeld's production of Show Boat in 1932. However, Ziegfeld too went bankrupt only a short time later. The property was auctioned in foreclosure on 18 August 1933 to the Mutual Life Insurance Company for $1 million.
caption: 753 Seventh Avenue, 1922
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