page_title: Haute couture
section_title: History in Europe
hierarchical_section_title: Haute couture / History in Europe
caption_attribution_description: English: Chanel Haute Couture Fall-Winter 2011-2012 Fashion Show held at Grand Palais in Paris
context_page_description: Haute couture is the creation of exclusive custom-fitted clothing. Haute couture is high-end fashion that is constructed by hand from start to finish, made from high-quality, expensive, often unusual fabric and sewn with extreme attention to detail and finished by the most experienced and capable sewers—often using time-consuming, hand-executed techniques. Couture translates literally from French as "dressmaking", sewing, or needlework and is also used as a common abbreviation of haute couture and refers to the same thing in spirit. Haute translates literally to "high". An haute couture garment is always made for an individual client, tailored specifically for the wearer's measurements and body stance and only in Paris. Considering the amount of time, money, and skill allotted to each completed piece, haute couture garments are also described as having no price tag: budget is not relevant. In modern France, haute couture is a protected name that may not be used except by firms that meet certain well-defined standards.
context_section_description: Haute couture can be referenced back as early as the 17th Century. Rose Bertin, the French fashion designer to Queen Marie Antoinette, can be credited for bringing fashion and haute couture to French culture. Visitors to Paris brought back clothing that was then copied by local dressmakers. Stylish women also ordered dresses in the latest Parisian fashion to serve as models.
  As railroads and steamships made European travel easier, it was increasingly common for wealthy women to travel to Paris to shop for clothing and accessories. French fitters and dressmakers were commonly thought to be the best in Europe, and real Parisian garments were considered better than local imitations.
  A couturier (French: [ku.ty.ʁje]) is an establishment or person involved in the clothing fashion industry who makes original garments to order for private clients. A couturier may make what is known as haute couture. Such a person usually hires patternmakers and machinists for garment production, and is either employed by exclusive boutiques or is self-employed.
  The couturier Charles Frederick Worth (1825–1895), is widely considered the father of haute couture as it is known today. Although born in Bourne, Lincolnshire, England, Worth made his mark in the French fashion industry. Revolutionizing how dressmaking had been previously perceived, Worth made it so the dressmaker became the artist of garnishment: a fashion designer. While he created one-of-a-kind designs to please some of his titled or wealthy customers, he is best known for preparing a portfolio of designs that were shown on live models at the House of Worth. Clients selected one model, specified colors and fabrics, and had a duplicate garment tailor-made in Worth's workshop. Worth combined individual tailoring with a standardization more characteristic of the ready-to-wear clothing industry, which was also developing during this period.
  Following in Worth's footsteps were Callot Soeurs, Patou, Poiret, Vionnet, Fortuny, Lanvin, Chanel, Mainbocher, Schiaparelli, Balenciaga, and Dior. Some of these fashion houses still exist today, under the leadership of modern designers.
  In the 1960s, a group of young designers who had trained under men like Dior and Balenciaga left these established couture houses and opened their own establishments. The most successful of these young designers were Yves Saint Laurent, Pierre Cardin, André Courrèges, Ted Lapidus, and Emanuel Ungaro. Japanese native and Paris-based Hanae Mori was also successful in establishing her own line.
  Lacroix is one of the fashion houses to have been started in the late 20th century. Other new houses have included Jean-Paul Gaultier and Thierry Mugler. Due to the high expenses of producing haute couture collections, Lacroix and Mugler have since ceased their haute couture activities.
  Modernized haute couture shows are not designed and made to be sold, rather they are exactly what they are displayed for—for show. Instead of being constructed for the purpose of selling and making money, they are made to further the publicity, as well as perception and understanding of brand image.
  For all these fashion houses, custom clothing is no longer the main source of income, often costing much more than it earns through direct sales; it only adds the aura of fashion to their ventures in ready-to-wear clothing and related luxury products such as shoes and perfumes, and licensing ventures that earn greater returns for the company. Excessive commercialization and profit-making can be damaging, however. Cardin, for example, licensed with abandon in the 1980s and his name lost most of its fashionable cachet when anyone could buy Cardin luggage at a discount store. It is their ready-to-wear collections that are available to a wider audience, adding a splash of glamour and the feel of haute couture to more wardrobes. Fashion houses still create custom clothing for publicity, for example providing items to the television show Gossip Girl.
caption: Chanel Haute Couture Fall-Winter 2011–2012 Fashion Show by Karl Lagerfeld
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