page_title: Bus advertising
section_title: Technologies
hierarchical_section_title: Bus advertising / Technologies
caption_attribution_description: Buslinie 100 mit Jägermeister Reklame in Berlin
context_page_description: In bus advertising, buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message. Usually, this takes the form of promoting commercial brands, but can also be used for public campaign messages. Buses may also be used as part of a political or promotional campaign, or as a tool in a commercial enterprise.
context_section_description: Some panel and full side and all-over adverts were traditionally painted on if the length of application warranted it.  This would require a reasonable longevity and cost implication for advertisers, due to the requirement to take buses out of service to apply and remove paint schemes.  Frequently changed panel adverts would use replaceable boards.
  With the advent of adhesive vinyl technologies, this allowed adverts to be rapidly applied and removed over the top of the buses exterior paint as decals, reducing the cost and time.
  The invention of see-through graphics, most commonly applied as a self-adhesive perforated window film, allowed the creation of more elaborate designs that could be applied over windows (although for safety reasons not the front window), moving away from the traditional square box design approach to adverts.
  With the advent of partially transparent window coverage techniques, all over adverts have been applied as a full vehicle advertising wrap windows and all.  The transition from screen printing to digital printing has seen an increase in the color range and complexity of advert designs.
  The latest bus advertising campaign by Adidas for the Brazil World Cup 2014 made use of full wrap and window coverage techniques. Transport for London launched the new formats as part of its ‘year of the bus’ celebrations, which commemorates the 60th anniversary of the Routemaster bus and the 100th anniversary of the first mass-produced motorbus.
caption: Vinyl decals allowing use of windows, on a side and rear advert for alcohol on a Berlin bus
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