page_title: PC Music
section_title: History
hierarchical_section_title: PC Music / History
caption_attribution_description: English: Screenshot of the promotional site for Sup by Lil Data
context_page_description: PC Music is a record label and art collective based in London and run by producer A. G. Cook. It was founded and made its first song available on SoundCloud in 2013. The label is known for its surreal or exaggerated take on pop music, often featuring pitch-shifted, feminine vocals and bright, synthetic textures. Artists on its roster include Hannah Diamond, Life Sim, and Danny L Harle.
  PC Music has been characterized as embracing the aesthetics of advertising, consumerism, and corporate branding. Its artists often present devised personas inspired by cyberculture. The label has inspired both praise and criticism from journalists, and has been called "polarizing".
context_section_description: Cook had previously worked on Gamsonite, a "pseudo-label" and blog collecting his early collaborations, among other projects while studying music at Goldsmiths, University of London. He founded PC Music in August 2013, as a way of embracing an A&R role. Within a year the label had published 40 songs on SoundCloud where, as of September 2014, some of its songs had accumulated over 100,000 listens. It had not released a physical single, and its first paid download did not come until the November 2014 release of Hannah Diamond's "Every Night". QT's "Hey QT" single was also released in 2014, on XL Recordings, with production from Cook and PC Music-affiliate Sophie.
  In March 2014, the label made their live debut in the United States when Cook, Sophie and QT performed at Hype Machine's Hype Hotel during South by Southwest. The following year, in March 2015, several members of the collective appeared at a label showcase at South by Southwest. Cook described it as a "rebirth moment" for the group, moving toward functioning as a real record label. Shortly after, they released their first official compilation album, titled PC Music Volume 1. On 8 May 2015, PC Music artists performed at BRIC House in Brooklyn, New York as part of the Red Bull Music Academy Festival, to premiere Pop Cube, "a multimedia reality network".
  On 21 October 2015, the label announced on Facebook a partnership with major record label Columbia Records. The first release through this partnership was an EP from Danny L Harle. In December 2015 PC Music released the single "Only You", a collaboration between A. G. Cook and the Chinese pop star Chris Lee, with a music video directed by Kinga Burza.
  On 18 November 2016, PC Music released Volume 2, a compilation featuring most of the label's roster. A review in The Guardian praised it for being "more beautiful and progressive than ever before" and proof that "Cook and his gang are the cleverest, most thoughtful people in British pop".
  On 16 February 2018, PC Music released a limited dual-vinyl compilation of both PC Music Volume 1 and PC Music Volume 2 and in December 2018, PC Music announced new vinyl and CD reissues of PC Music Volume 1 and PC Music Volume 2, as well as the first physical release of the label's Month of Mayhem compilation. GFOTY also announced her departure from the label at this time. She has since signed with a new label, Pretty Wavvy.
caption: A promotional website for Sup by Lil Data, which incorporates influences of net art.
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