page_title: Mercury Monarch
hierarchical_section_title: Mercury Monarch
caption_attribution_description: Mercury Monarch 2 door sedan. Original caption: "Spotted this for sale. Only asking $500obo ... might give them a call as it seems to be in very good shape. "
context_page_description: The Mercury Monarch is a compact automobile that was marketed by the Mercury division of Ford from 1975 to 1980. Adopting its nameplate from a marque of Ford Canada during the 1940s and 1950s, the Monarch was marketed as the Mercury counterpart of the Ford Granada in North America. Slotted between the Comet and the Montego, a single generation of the Monarch was produced.
  Originally developed to replace the Comet, the Monarch was remarketed in response to the 1973 fuel crisis as Ford sought to introduce premium-content compact vehicles. Sharing its chassis underpinnings with the Comet/Maverick, the Monarch and Granada marked the final evolution of the 1960–1965 Ford Falcon platform architecture.
  Following the 1980 model year, the Monarch was discontinued, replaced by Cougar sedans and station wagons from 1981 and 1982. For 1983, the Cougar reverted to a coupe configuration, with other body designs adopting the Marquis nameplate.
  Alongside the Granada, Ford assembled the Monarch at Mahwah Assembly and Wayne Stamping & Assembly. In total, 575,567 Monarchs were produced.
context_section_description: The Mercury Monarch is a compact automobile that was marketed by the Mercury division of Ford from 1975 to 1980.  Adopting its nameplate from a marque of Ford Canada during the 1940s and 1950s, the Monarch was marketed as the Mercury counterpart of the Ford Granada in North America. Slotted between the Comet (replaced by the Zephyr for 1978) and the Montego (renamed the Cougar for 1977), a single generation of the Monarch was produced. 
  Originally developed to replace the Comet, the Monarch was remarketed in response to the 1973 fuel crisis as Ford sought to introduce premium-content compact vehicles.  Sharing its chassis underpinnings with the Comet/Maverick, the Monarch and Granada marked the final evolution of the 1960–1965 Ford Falcon platform architecture.  
  Following the 1980 model year, the Monarch was discontinued, replaced by Cougar sedans and station wagons from 1981 and 1982.  For 1983, the Cougar reverted to a coupe configuration, with other body designs adopting the Marquis nameplate (replaced by the Mercury Sable in 1986).      
  Alongside the Granada, Ford assembled the Monarch at Mahwah Assembly (Mahwah, New Jersey) and Wayne Stamping & Assembly (Wayne, Michigan).  In total, 575,567 Monarchs were produced.
caption: 1978–1980 Monarch coupe
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