page_title: Marlboro (cigarette)
section_title: Formula One
hierarchical_section_title: Marlboro (cigarette) / Sport sponsorship / Formula One
caption_attribution_description: An ex-Beltiose BRM P180. In the Donington Collection museum, Leicestershire, UK.
context_page_description: Marlboro is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA within the United States, and by Philip Morris International outside the United States. Richmond, Virginia, is the location of the largest Marlboro cigarette manufacturing plant. Marlboro is the best-selling cigarette brand in the world since 1972. As of 2017, Marlboro had 40% market share in the United States, more than the next seven brands combined.
context_section_description: Marlboro is well known for its association with motor racing. This started in the 1972 season with the sponsorship of Formula One team BRM. The first win for a Marlboro-sponsored F1 car was achieved at the 1972 Monaco Grand Prix by Jean-Pierre Beltoise driving for BRM. In 1973 and 1974, the cigarette giant backed Frank Williams Racing Cars team, whose cars were registered as Iso-Marlboro.
  In the 1974 season, Marlboro became famously associated with the McLaren team, which brought it its first Constructors' Championship and its drivers title for Emerson Fittipaldi in the very first season of the partnership between McLaren and Marlboro. The team won another drivers title in 1976 for James Hunt. Following that, the partnership went through a dry patch until Ron Dennis's Project Four Organization took over the team in 1981. Marlboro-sponsored McLaren dominated F1 for much of the 1980s and early 1990s, with Niki Lauda, Alain Prost and Ayrton Senna between them winning the Drivers' Championship all but one year from 1984 to 1991. After the departure of Ayrton Senna at the end of the 1993 season, Marlboro McLaren never won a race again. Marlboro ended their sponsorship of the team in 1996, which ended the famous red and white McLaren livery. McLaren was sponsored by West from the start of the 1997 season onwards. McLaren and Marlboro had the longest sponsorship deal between a team and its title sponsor in F1 history which lasted for 23 consecutive seasons (1974–1996).
  Over the years, McLaren had to alter the Marlboro livery to comply with regional anti-tobacco sponsorship laws which were in place in countries like France, the United Kingdom and later Germany. The Marlboro logo was replaced by a chevron in 1974, with a barcode in 1984 and 1985 and from 1987 to 1992 or with "McLaren" in 1986 and from 1991 to 1993 and 1994 to 1996. At the 1986 Portuguese Grand Prix, Keke Rosberg's car was painted yellow and white rather than red and white, to advertise Marlboro Lights.
  Marlboro also sponsored Scuderia Ferrari's drivers since 1973 (the brand appeared only on helmets and suits) but only in 1984 became a minor sponsor on Ferrari's Formula One cars. Until then, Enzo Ferrari allowed only technical suppliers brands to appear on his team cars. In 1993, Marlboro became the main sponsor, and in 1997 became the title sponsor as the team was officially renamed as  "Scuderia Ferrari Marlboro". Marlboro remained Ferrari´s title sponsor until the 2011 European Grand Prix and the main sponsor until the end of the 2017 season.
  Over the years, Ferrari, just like McLaren, had to alter the Marlboro livery in various ways to comply with regional anti-tobacco sponsoring laws which were in place in countries like France, the United Kingdom and later Germany. The Marlboro logo was removed completely or replaced with a white space from 2000 to 2004 (The Ferrari cars had white spaces over Marlboro occasionally in 1998 and 1999), changed to a "bar code" from 1994 to 1999 and in 2005 and 2006, or the text was removed while keeping the chevron with the driver's name (1993) and in the team member clothing, the Marlboro logo became a white square with a red stripe above with the driver's written name from the 1980s until 1996. The team used a special livery for the 2001 Italian Grand Prix in remembrance of the September 11 attacks in the United States; both cars ran without any sponsorship livery and sported matte black nose-cones. In the 2005 Bahrain Grand Prix the cars sported black nosecones as a sign of mourning for Pope John Paul II.
  In September 2005, Ferrari signed an extension of their sponsorship arrangement with Marlboro until 2011. This agreement came at a time when tobacco sponsorship had become wholly banned in the European Union, and other major F1 teams ended their relationships with tobacco companies. In reporting the deal, F1 Racing magazine judged it to be a "black day" for the sport, putting non-tobacco funded teams at a disadvantage and discouraging other brands from entering a sport still associated with tobacco. The magazine estimated th
caption: BRM P180: Marlboro's motorsport sponsorship started with the BRM Formula One team in 1972
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