page_title: University Cinema Scala
section_title: University Cinema Scala (2013–)
hierarchical_section_title: University Cinema Scala / History / University Cinema Scala (2013–)
caption_attribution_description: Čeština: Výzdoba vstupního schodiště po úpravách, které předcházely obnovení provozu kina na podzim 2013.
context_page_description: University Cinema Scala is a cinema in Brno in the Czech Republic. It is located at Moravské náměstí in the basement of building 127/3, city quarter Brno-střed and neighbourhood Brno-město. It has been in operation since 1929 and was at times also called Bio Dopz and Kino Moskva. Since the autumn of 2013, it has been run by Masaryk University and the Aeropolis company as the first university cinema in the Czech Republic. Besides regular film screenings, it also serves as a representative space and a lecture and conference hall used for academic purposes.
context_section_description: The academic staff of the Department of Film Studies and Audiovisual Culture, Faculty of Arts at Masaryk University protested against the decision to close the cinema and started a petition to keep the cinema in operation. Before releasing a tender, the city of Brno offered to lease the cinema to the Masaryk University for the symbolic yearly rent of one Czech crown and the university expressed an interest in this offer. In March 2012, the university confirmed that it was interested in renting the cinema and announced that it had a partner for the cinema operation. After further negotiations, the Brno city council approved the main points of the contract draft on 27 March 2013 and on 17 April it approved a 30-year lease of the cinema for 1.8 million crowns (€66,600 as of April 2016) a year.
  The basic refurbishing of the cinema before its reopening was finished by the end of September 2013. The cost of the refurbishing and subsequent digitalisation of the projection equipment was 12 million crowns. The repairs were paid for by the city of Brno, which then received the money back from the university in the form of rent. The university partnered with Aeropolis, a cinema operator that had already had some experience with running independent cinemas in Prague and Hradec Králové and was charged with ensuring year-round film screenings. Moreover, the university began to use the cinema for academic purposes as a lecture and conference hall and space for graduation and matriculation ceremonies. The cinema opened for the public on 14 October 2013 with a ceremony that included the screening of a unique interactive film project Kinoautomat: Člověk a jeho dům.
caption: The entrance staircase in 2015
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