page_title: Yoshinoya
section_title: History
hierarchical_section_title: Yoshinoya / History
context_page_description: Yoshinoya is a Japanese multinational fast food chain, and the second-largest chain of gyūdon restaurants. The chain was established in Japan in 1899. Its motto is "Tasty, low-priced, and quick".
context_section_description: Yoshinoya first opened in 1899 at the Nihonbashi fish market in Tokyo.  When the market was devastated by the Great Kantō earthquake, Yoshinoya moved to the new Tsukiji fish market in Tokyo in 1926.
  The chain opened its first 24-hour store in 1952.
  On December 27, 1958, the chain's business model was changed from self-employed restaurants to a stock company, as an attempt to gain more profit.
  In 1965, the chain earned a million dollars in sales, which led to the idea of expanding the chain's operations in Japan.
  The chain's first franchised store was opened in Shinsaibashi, in 1968.
  
  In 1975, the first American store of the fast-food chain was opened in Colorado.
  In the early 2000s, Yoshinoya, along with other chains such as McDonald's, triggered a price war in Japan by introducing a regular beef bowl dish for 280 yen, or around US$3.
caption: Yoshinoya restaurant at Nagahori, Osaka, Japan, in 2005
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