page_title: Grand style (rhetoric)
section_title: Cicero
hierarchical_section_title: Grand style (rhetoric) / Cicero
caption_attribution_description: English: Bust of Cicero, Musei Capitolini, Rome, Half of 1st century AD Italiano: Busto in marmo alto 93 cm di it:Cicerone della metà del I secolo a.C., it:Musei capitolini, inv. MC0589 (fonte)
context_page_description: The grand style is a style of rhetoric, notable for its use of figurative language and for its ability to evoke emotion. The term was coined by Matthew Arnold. It is mostly used in longer speeches and can be used, as by Cicero, to influence an audience around a particular belief or ideology. The style is highly ornamented with stylistic devices such as metaphors and similes, as well as the use of personification. In poetry, it adopts strict adherence to metre.
context_section_description: Cicero described the style's positive and negative effects. He commented on the eloquence and drive behind it, as well as the passion that it can convey to an audience.  He noted how it held great emotional power over an audience and could be used to rally listeners to a cause.
  However, he found danger in using the style. If the audience was not sufficiently prepared for a major speech, he claimed that it would appear as if the speaker were inebriated. He believed it necessary for a speaker to fully appreciate the two other styles—plain and middle—used respectively for 'teaching' and for 'pleasing'. He claimed that without the understanding all three, the potential of the grand style could never be realized.
caption: Bust of Cicero, Musei Capitolini, Rome
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