page_title: Tempt, Tease and Touch
section_title: Release and promotion
hierarchical_section_title: Tempt, Tease and Touch / Release and promotion
caption_attribution_description: English: Amelle at Kidscape 2007 English: Jade Ewen English: Heidi Range
context_page_description: Tempt, Tease and Touch are three fragrances created by English pop girl group the Sugababes. Each perfume and its design were created to represent the group's final line-up Amelle Berrabah, Heidi Range, and Jade Ewen and their music. The fragrances feature a variety of fruity and floral scents.
  Released in September 2010, Tempt, Tease and Touch are available in black, pink, and silver or grey flacons respectively; the products were available exclusively at The Perfume Shop at the time of their release before being distributed to selected retailers later. They were sold in 4.3 fluid ounce bottles, with a retail price in the UK of £19.99, and also packaged with a 5.1 oz. container of shimmering body gel as part of a gift set. In 2010, they were featured on a list compiled by Glamour magazine of the most popular celebrity-endorsed perfumes.
context_section_description: In September 2010, Tempt, Tease and Touch were released exclusively in The Perfume Shop. The fragrances were released to selected retailers two weeks later. They were one of the first releases following The Perfume Shop's contract to open in-store branded perfume shops in Superdrug stores alongside Peter Andre's fragrances. Tempt, Tease and Touch were sold in 4.3 fluid ounce bottles at a reported retail price of £19.99, and gift sets that included the 4.3 oz. bottle along with a 5.1 oz. container of shimmering body gel.
  The fragrances were promoted through "strong press mentions, television coverage and an extensive on line campaign accompanied in store point of sale material and retailer support. During the launch at Westfield London on September 25, Ewen and Berrabah signed copies of their scents. Range was absent from the launch after going to hospital and receiving several stitches in her jaw after a fall at her home. The Sugababes also marketed the fragrances through features in tabloid magazines. Each of the three members listed one of the fragrances as one of their favorite beauty products in an interview with Closer; Ewen and Berrabah said that they kept the perfumes in their bags when discussing their beauty secrets with New!. 
  To further promote the perfumes, Sugababes hosted several online giveaways of sets of the collection. Over the span of three weeks, the group held a contest over Facebook, Twitter, and Flickr. Contestants were instructed to share "your most tempting, tease and touching photo", with each week having a specific theme. The weeks' themes were the most tempting photo, the most teasing photo, and the most touching photo. The competition ran throughout the first half of November 2010. The prizes were a free bottle of one of the fragrances and the chance to have the winning photo featured on the group's official website.
caption: The Sugababes designed and promoted the fragrances.
exif: {}