page_title: American Motors Corporation
section_title: Collectibility
hierarchical_section_title: American Motors Corporation / Collectibility
caption_attribution_description: 1970 Javelin SST by American Motors (AMC), a muscle-type "pony car". This two-door hardtop is finished in "Bitter Sweet Orange" (paint code P-79) with the optional black "C-stripe" on the sides. This car also has the "Go Package" that included the ram-air hood, "Magnum 500" wheels, and other high-performance components. Note: non-standard front air dam (spoiler) painted to match the car.
context_page_description: American Motors Corporation was an American automobile manufacturing company formed by the merger of Nash-Kelvinator Corporation and Hudson Motor Car Company on May 1, 1954. At the time, it was the largest corporate merger in U.S. history.
  AMC's most-similar competitors were those automakers who held similar annual sales such as Studebaker, Packard, Kaiser and Willys-Overland. AMC's largest competitors were the Big Three—Ford, General Motors and Chrysler. AMC's production line included small cars: the Rambler American which began as the Nash Rambler in 1950, Hornet, Gremlin and Pacer; intermediate and full-size cars, including the Ambassador, Rebel, and Matador; muscle cars including the Marlin, AMX and Javelin; and early four-wheel-drive variants of the Eagle, the first true crossover in the U.S. market.
  Regarded as "a small company deft enough to exploit special market segments left untended by the giants", AMC was widely known for the design work of chief stylist Dick Teague, who "had to make do with a much tighter budget than his counterparts at Detroit's Big Three" but "had a knack for making the most of his employer's investment".
context_section_description: AMC models historically regarded by hobbyists as particularly "collectible" include the Javelin, AMX, and performance specials such as the 1957 Rambler Rebel, 1965–67 Marlin, 1969 Hurst SC/Rambler, 1970 Rebel Machine, and 1971 Hornet SC/360. These models enjoyed limited popularity when new, resulting in low production figures. In January 2007, the AMC AMX was "really taking off in the muscle car market" according to the editors of Hemmings Classic Car, and it had "left its mark among AMC collectors' minds as a great alternative" to higher-priced Hemi-powered muscle cars.
  The early Javelin (1968–70) stands out from the Ford, General Motors, and Chrysler pony cars. Car expert Jack Nerad noted in a 2007 article "several fully restored AMX models" listed for sale at "little more than half the price of a comparable Buick Gran Sport, Chevrolet Chevelle, Olds 4-4-2 or Pontiac GTO" in support of the author's opinion that the 1971–74 Javelin was "clearly an outstanding alternative muscle car for the enthusiast on a budget."
  According to James C. Mays, automotive historian and author of The Savvy Guide to Buying Collector Cars at Auction, the "Wow! Factor" is an important and measurable pleasure to an owner whether their car is driven or sits in a climate-controlled garage. His "Wow! Factor" includes examples of a bright red 1969 AMX that according to its owner "is just a fast Rambler", but draws more people at events than the more prestigious Ferraris and Lamborghinis, as well as a "million-dollar moment" when a Rambler owner was serenaded with the "Beep Beep" song by The Playmates while fueling at a travel plaza. Moreover, the author's collector car, a 1969 Ambassador station wagon, made friends as strangers came to greet and host him as if "long lost kin". Mays points out the ready availability of parts for AMC engines and his experiences in having service done on Ramblers without being charged for the work in exchange for the experience of driving a "sassy Rambler" (a 1966 American convertible) and having pictures taken with it.
  Other AMC models, once somewhat ignored by the hobby, are now considered "future collectibles". Examples include the 1959 Ambassador 4-door hardtop station wagon, of which only 578 were produced, and the Jeep Scrambler CJ8, a combined pickup truck-Jeep, of which only a few thousand were produced.
  Hemmings Classic Car magazine included the 1969–70 Rebel SST and the 1974–78 Matador coupe in their 2008 list of "dollar-for-pound [weight]" cars that could be bought in show-quality condition for a comparatively modest outlay, The writer also noted that "most of AMC's '70s lineup" qualified for inclusion on the list.
  The AMC Gremlin is described to have "a cult-like following in today's collectible car market. The Gremlin shares components with some other AMC models its repair and restoration can be relatively inexpensive compared with other "historic cars".
  The AMC Pacer increased in value according to a Pacer owner who is the CEO of a major insurance provider for collector car owners.
  There are active Rambler and AMC car clubs in the U.S. and elsewhere (examples in External Links).
caption: Javelin with "Go" package
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