page_title: Football boot
section_title: Football markets and brands
hierarchical_section_title: Football boot / Football markets and brands
caption_attribution_description: Русский: Златан Ибрагимович в матче Лиги Европы УЕФА против «Ростова»English: Manchester United footballer Zlatan Ibrahimović in 2017 UEFA Europa league match in Rostov, Russia.
context_page_description: Football boots, called cleats or soccer shoes in North America, are an item of footwear worn when playing football. Those designed for grass pitches have studs on the outsole to aid grip. From simple and humble beginnings football boots have come a long way and today find themselves subject to much research, development, sponsorship and marketing at the heart of a multi-national global industry. Modern "boots" are not truly boots in that they do not cover the ankle - like most other types of specialist sports footwear, their basic design and appearance has converged with that of sneakers since the 1960s.
context_section_description: Originally, football boots were available only in black, but recently, they have become available in various colours such as blue, green, red, white, yellow, silver, gold and even pink. Big name companies such as Nike, Adidas, Puma and the like have made an impact on the market with record sales. Nike's flagship shoes are the Phantom VNM, Phantom VSN, Tiempos and The Nike Mercurial worn by Cristiano Ronaldo and others. German company Adidas are responsible for the Predator range worn by David Beckham, Gary Neville, and Steven Gerrard, as well as the long-surviving Copa Mundial. The entire German national side wore Adidas boots during the 2006 FIFA World Cup. Another German firm Puma flagship shoes are the Puma King Platinum, Puma Future and Puma One worn by Sergio Agüero, Marco Reus, Cesc Fàbregas and Antoine Griezmann.
  The Puma King soccer cleats have been worn by legendary players such as Pelé, Eusébio, Johan Cruyff and Diego Maradona.
  In recent times, the most successful companies are Nike and Adidas, and their products enjoy great popularity among professional footballers; among Nike's endorsers are two-time FIFA World Player of the Year Ronaldinho, aforementioned duo Wayne Rooney and Cristiano Ronaldo, striker Ronaldo, Wesley Sneijder, Zlatan Ibrahimović, and other popular players. Adidas, which has been providing football boots with screw-in studs to the German national side since the 1954 FIFA World Cup, have made their impact on the modern market by signing big name players as endorsers: players such as David Beckham, former France captain Zinedine Zidane, Frank Lampard, six-time world player of the year Lionel Messi, David Villa, Steven Gerrard and other successful players.
caption: Footballer Zlatan Ibrahimović wearing Adidas red boots
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