page_title: AT HOP card
section_title: Launch
hierarchical_section_title: AT HOP card / History / Launch
caption_attribution_description: English: Auckland's AT HOP smartcard for public transport services, with pilot sticker applied
context_page_description: The AT HOP card is an electronic fare payment card that was released in two versions on Auckland public transport services, beginning in May 2011. The smart card roll out was the first phase in the introduction of an integrated ticketing and fares system that was rolled out across the region.
  The first iteration of the card – commonly referred to as the "purple HOP card" – was discontinued in 2012 because of issues with the delivery of key technologies. The current card, called the AT HOP card, is in use on all ferry, train and bus services in Auckland. The rollout of the card to all three transport modes was completed in March 2014.
context_section_description: The current blue 'AT HOP card' began rolling out on public transport, starting with the rail network on 28 October 2012. The rollout for all Auckland bus, train and ferry services was completed by March 2014.
  Spark (then Telecom) had trialed a 'virtual AT HOP card' on Android phones with NFC and intended it for release in late 2013.
caption: AT HOP pilot card
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