page_title: Juliet Simms
section_title: Automatic Loveletter
hierarchical_section_title: Juliet Simms / Career / Automatic Loveletter
caption_attribution_description: Juliet Simms on the 2011 Warped Tour
context_page_description: Juliet Nicole Simms Biersack is an American rock singer, songwriter, poet, composer, musician, producer, and entrepreneur.
  She established a fan base as the frontwoman of the band Automatic Loveletter. In 2007 - in the band's earliest years - she became friends with Kevin Lyman. This resulted in her being a returning act on the Warped Tour summer circuit. After the summer of 2011 and working the circuit solo for the first time, Simms has since produced her content as a solo artist.
  On April 16, 2016 Simms married Black Veil Brides frontman Andy Biersack.
context_section_description: Simms was the frontwoman and songwriter for the band Automatic Loveletter from 2007–2011, releasing four EPs and two full-length album until their disbandment in late 2011. Automatic Loveletter released its debut album, Truth or Dare, on June 22, 2010, followed by the album The Kids Will Take Their Monsters On through an independent record label, Paper & Plastick, in 2011.
  Automatic Loveletter was formed with Simms on guitar and lead vocals, Daniel Currier on drums, and brother Tommy Simms playing bass and producing, with bassist Sean Noll sitting in on occasion in Tommy's home studio in the Tampa Bay area.  The band was first called Stars and Scars and recorded its first song together in December 2005, naming the song after the band but written by Simms. They also recorded "Tin Lizzy", written by Tommy.
  Simms acoustically laid down all of the songs she had been writing over the last three years for consideration for her first major label album. Signed by Allison Hagendorf, host of Fuse TV's The Pop TV Show, then working at Epic Records, Simms went on to form Automatic Loveletter while Epic struggled with the Sony BMG 2005 Payola Scandal and internal problems finally dropping over 70 bands in 2007. Automatic Loveletter was not dropped but was also not supported for the next year and a half touring in the drummer's Ford Excursion and burning their own copies of their Epic-produced CD with hand painted slip covers to help fund their tours.
  Automatic Loveletter recorded their never-released debut EP in 2007 with producer Matt Squire (Panic! at the Disco, Boys Like Girls, All Time Low, Cute is What We Aim For, The Cab, and The Maine). "He challenged me and I challenged him," Simms said. "I felt very comfortable and that's when the best of me comes out. The entire time was playful and fun and that's what music is about to me — having a good time." Simms took her songbook to Squire and narrowed down the tunes and crafted them to fit together, sometimes taking songs in entirely new directions. "The Answer", for instance, was originally a ballad, but became one of the more upbeat numbers on the album. Daniel Currier and lead guitarist Joe Nelson played on the album, Sean Noll officially joining just before some of their first tours together and Tommy occasionally touring with the band to play lead or rhythm guitar in larger venues and outdoor concerts. The band played both the main Bamboozle and Bamboozle Left in 2008.
  The tracks  "The Answer", "Parker", "August 28Th 3:30 A.M.", "Hush" and "Make-up Smeared Eyes (Acoustic)" were released on their first official release Recover.
  But after the tour when Epic was scheduled to release the album Automatic Loveletter were told to continue touring and asked by then President Charlie Walk to write more upbeat music.  Instead, Simms submitted a fan favorite "Black Ink Revenge" which was rejected several times for re-write until it became "My Goodbye" one of the tracks off the upcoming Sony release.  "I had been signed to Epic for going on three years, toured in cars with my completely broke band and was feeling like I disappointed my fans who had been promised music for over a year so I sat in my room for four days re-writing and re-submitting that song like 5xs. I like "My Goodbye" a LOT but it was the result of a lot of pressure and the desire to get an album released." "My Goodbye", "The Day that Saved Us" and "Hush (New Version)" were quickly released as another self-titled EP just before the final chapter with Epic Records when they fired all the members except Currier before the first headlining tour. Epic held auditions for new members, hired Jacob Fatoroochi, James Bowen and Wayne Miller then halfway through the tour called Simms and told her that all of the pay for the band she was on tour with was being withdrawn and the band was dropped.  Despite this devastating setback the new hired guys pulled together and stayed on to complete the tour, and A.LL.went on to sell out venues like the Knitting Factory in LA and San Francisco. "It was very liberating. After crying my eyes out fo
caption: Simms performing during her solo summer tour with Warped Tour 2011
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