page_title: Farmers' market
section_title: History
hierarchical_section_title: Farmers' market / History
caption_attribution_description: „Auf dem Vogelmarkt“ (Frauen bieten Hasen und Wildvögel an). Öl auf Holz, 30 x 25 cm
context_page_description: A farmers' market is a physical retail marketplace intended to sell foods directly by farmers to consumers. Farmers' markets may be indoors or outdoors and typically consist of booths, tables or stands where farmers sell their homegrown produce, live animals and plants, and sometimes prepared foods and beverages. Farmers' markets exist in many countries worldwide and reflect the local culture and economy. The size of the market may be just a few stalls or it may be as large as several city blocks. Due to their nature, they tend to be less rigidly regulated than retail produce shops.
  They are distinguished from public markets, which are generally housed in permanent structures, open year-round, and offer a variety of non-farmer/non-producer vendors, packaged foods and non-food products.
context_section_description: The current concept of a farmers' market is similar to past concepts, but different in relation to other forms – as aspects of consumer retailing, overall, continue to shift over time.  Similar forms existed before the Industrial age, but often formed part of broader markets, where suppliers of food and other goods gathered to retail their wares. Trading posts began in 1930s, a shift toward retailers who sold others' products more than their own. General stores and grocery stores continued that specialization trend in retailing, optimizing the consumer experience, while abstracting it further from production and from production's growing complexities.
  Modern industrial food production's advantages over prior methods depend largely on modern, cheap, fast transport and limited product variability.  But transport costs and delays cannot be completely eliminated. So where distance strained industrial suppliers' reach, where consumers had strong preference for local variety, farmers' markets remained competitive with other forms of food retail.  Starting in the mid-2000s, consumer demand for foods that are fresher (spend less time in transit) and for foods with more variety—has led to growth of farmers' markets as a food-retailing mechanism.
caption: Auf dem Vogelmarkt
  (women offering hares and wild birds), 18th-19th century
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