page_title: Three-martini lunch
hierarchical_section_title: Three-martini lunch
caption_attribution_description: العربية: قدح مارتيني ومكوناته. English: A martini: gin, vermouth, olive. Español: Ingredientes del Dry Martini. Italiano: Martini Dry servito in una coppetta da cocktail, fra una bottiglia di vermut e una di gin (due ingredienti principali del cocktail). Nederlands: Een martini bestaande uit 5 delen gin, 1 deel vermout en een olijf. Српски / srpski: Мартини са својим основним састојцима. Türkçe: Martini.
context_page_description: The three-martini lunch or noontime three-martini is a term used in the United States to describe a leisurely, indulgent lunch enjoyed by businesspeople or lawyers. It refers to a common belief that many people in the above-mentioned professions have enough leisure time and wherewithal to consume more than one martini during the work day. The 3-martini lunch became particularly identified in popular culture with Madison Avenue advertising executives in the 1960s and 1970s, who supposedly became more creative after such lunchtime libations.
  As business matters may be discussed at them, three-martini lunches are considered a business expense and thus can qualify for a tax deduction if such lunches occur infrequently.
context_section_description: The three-martini lunch or noontime three-martini is a term used in the United States to describe a leisurely, indulgent lunch enjoyed by businesspeople or lawyers. It refers to a common belief that many people in the above-mentioned professions have enough leisure time and wherewithal to consume more than one martini during the work day. The 3-martini lunch became particularly identified in popular culture with Madison Avenue advertising executives in the 1960s and 1970s, who supposedly became more creative after such lunchtime libations.
  As business matters may be discussed at them, three-martini lunches are considered a business expense (which includes travel, meals, etc.) and thus can qualify for a tax deduction if such lunches occur infrequently.
caption: A martini: gin, vermouth, olive
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