page_title: World Branding Awards
section_title: Trophy
hierarchical_section_title: World Branding Awards / Trophy
caption_attribution_description: English: World Branding Awards Trophy
context_page_description: The World Branding Awards is an international award presented to global and national brands for their work and achievements in branding. The World Branding Forum, a registered global non-profit organisation based in London, organises the awards.
  There are three tiers of awards. A Global Award is presented to international brands, a Regional Award is presented to brands that are top in several countries in a particular geographic region, and a National Award is presented to brands from participating countries. The awards trophy is on display at the Museum of Brands, Packaging & Advertising in London. The award's Brand of the Year logo is a registered trademark.
  The 2015, 2016, 2017 and 2018 award ceremonies took place at Kensington Palace in London.
  In 2017, the first Animalis Edition—an award ceremony dedicated to pet and animal branding—was held in the Hofburg Palace in Vienna. It is the world's largest animal and pet branding awards ceremony. The second Animalis Edition was held at the same venue in 2019.
  In 2018, the Americas Edition of the awards—dedicated to the Americas and the Caribbean—was held at The Plaza on Fifth Avenue in New York City.
context_section_description: The award trophies are made in Stratford-upon-Avon. The first trophies were manufactured in nickel and gold plate and accented in acrylic with a design focus on the World Branding Forum's logo. In 2016, a newly designed 24 karat gold-plated trophy was introduced for all winners. This new design is a solid trophy with no acrylic, and highlights the "Brand of the Year" registered trademark logo. It is 245 mm (9.6 in) in height and 76 mm (3.0 in) in diameter with an angled top, and weighs 1.8 kg (4.0 lb).
  The trophy is on display at the Museum of Brands, Packaging & Advertising in London.
caption: The 24 karat gold plated World Branding Awards trophy is on display at the Museum of Brands, Packaging & Advertising in London.
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