page_title: Yankee Candle
section_title: History
hierarchical_section_title: Yankee Candle / History
caption_attribution_description: English: A view of the Yankee Candle flagship store. It contains a candle making museum among other attractions.
context_page_description: The Yankee Candle Company is an American manufacturer and retailer of scented candles, candleholders, accessories, and dinnerware. Its products are sold by thousands of gift shops nationwide, through catalogs, and online, and in nearly 50 countries around the world. The company operates about 580 small-box format stores, located in malls across 46 U.S. states, and is the largest candle manufacturer in the United States. The company is headquartered in South Deerfield, Massachusetts.
  The Jarden Corporation agreed to buy Yankee Candle for $1.75 billion in the fall of 2013. In 2015, Newell Rubbermaid announced that it would acquire Jarden for over $15 billion of cash and stock.
context_section_description: Yankee Candle Company was started in South Hadley, Massachusetts when Michael Kittredge, originally from Holyoke, Massachusetts, created his first scented candle, Christmas 1969, from melted crayons as a gift for his mother. Neighbors began expressing interest in buying his creations, and Kittredge began producing them in larger quantities. The company itself was founded with help from Donald MacIver and Susan Obremski, who were high school friends with Kittredge. MacIver helped fund the start-up business with earnings from his part-time job. Candle production grew considerably after Obremski's father devised a "heated room", which enabled cost-saving liquid wax deliveries at the first factory site in Holyoke. Obremski's invention of a turntable taper wheel allowed production to double, while at the same time decreasing the need for more labor hours. In 1975, she managed the first Yankee Candle Shop located where the Village Commons in South Hadley now stands.
  The company slowly expanded and moved to South Deerfield in 1983.
  After a cancer scare in 1993, Kittredge started handing the company over to a friend and employee. In 1998, he sold the company to New York-based private equity company Forstmann Little for $500 million. Forstmann took the company public in 1999, and in 2001, hired Craig Rydin as a CEO. Rydin launched a major advertising campaign and the line was picked up by mass retailers Linens-N-Things and Bed, Bath and Beyond, pushing sales to their highest levels yet. Kittredge remained the company's chairman emeritus.
  During the summer of 2006, Yankee Candle purchased Illuminations, a Petaluma, California-based, multi-channel retailer of high quality candles and home accessories. Although the two companies were similar, the names were separated, with Illuminations being aimed at a different demographic. The Illuminations brand and web store were phased out in early 2009.
  On February 6, 2007, the company was acquired by the private equity group of Madison Dearborn Partners LLC for approximately $1.6 billion.
  The founder, Michael Kittredge, in a return to high quality manufacturing created Kringle Candle, with his son Michael (Mike).
  In October 2012 Yankee Candle Europe launched their Consumer Direct website offering their products direct to consumers.
  In 2013, Jarden acquired Yankee Candle. A further merger in 2016 saw Jarden purchased by Newell Rubbermaid and combined into the new company Newell Brands.  
  In 2017 Newell Brands acquired Smith Mountain Industries, makers of the Woodwick brand of candles.  Woodwick candles are now a premium brand sold by Yankee Candle. The candles have a wooden wick that crackles when burned, and use a blend of paraffin and soy wax to reduce spatter and residue.
caption: The grounds outside the candle making museum
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