page_title: Lyndon B. Johnson
section_title: Personality and public image
hierarchical_section_title: Lyndon B. Johnson / Personality and public image
caption_attribution_description: English: Lyndon B. Johnson and his family on Christmas Eve in 1968. Yellow Oval Room, White House. Deutsch: Lyndon B. Johnson mit seiner Familie an Heiligabend 1968
context_page_description: Lyndon Baines Johnson, often referred to by his initials LBJ, was an American politician who served as the 36th president of the United States from 1963 to 1969, and previously as 37th vice president from 1961 to 1963. He assumed the presidency following the assassination of President John F. Kennedy. A Democrat from Texas, Johnson also served as a United States Representative and as the Majority Leader in the United States Senate. Johnson is one of only four people who have served in all four federal elected positions.
  Born in a farmhouse in Stonewall, Texas, Johnson was a high school teacher and worked as a congressional aide before winning election to the US House of Representatives in 1937. Johnson won election to the United States Senate from Texas in 1948 after winning the Democratic Party's nomination by an incredibly narrow margin. He was appointed to the position of Senate Majority Whip in 1951. He became the Senate Minority Leader in 1953 and the Senate Majority Leader in 1955.
  He became known for his domineering personality and the "Johnson treatment", his aggressive coercion of powerful politicians to advance legislation. Along with Speaker of the U.S.
context_section_description: According to biographer Randall Woods, Johnson posed in many different roles. Depending on the circumstances, he could be:
  "Johnson the Son of the Tenant Farmer, Johnson the Great Compromiser, Johnson the All-Knowing, Johnson the Humble, Johnson the Warrior, Johnson the Dove, Johnson the Romantic, Johnson the Hard-Headed Pragmatist, Johnson the Preserver of Traditions, Johnson the Crusader for Social Justice, Johnson the Magnanimous, Johnson the Vindictive or Johnson the Uncouth, LBJ the Hick, Lyndon the Satyr, and Johnson the Usurper".
  Other historians have noted how he played additional roles, as Kent Germany reports:
  "the big daddy, the southerner-westerner-Texan, the American dreamer, the politician, the father's son, the rising star, the flawed giant, the Periclean paradox (domestic dreams undone by war), the very human, the tragedy, the pathbreaker, the ascender, and the master."
  Johnson was often seen as a wildly ambitious, tireless, and imposing figure who was ruthlessly effective at getting legislation passed. He worked 18- to 20-hour days without break and was absent of any leisure activities. "There was no more powerful majority leader in American history," biographer Robert Dallek writes. Dallek stated that Johnson had biographies on all the Senators, knew what their ambitions, hopes, and tastes were and used it to his advantage in securing votes. Another Johnson biographer noted, "He could get up every day and learn what their fears, their desires, their wishes, their wants were and he could then manipulate, dominate, persuade and cajole them." As President, Johnson vetoed 30 bills; no other President in history vetoed so many bills and never had a single one overridden by Congress.  At 6 feet 3.5 inches (1.918 m) tall, Johnson had his particular brand of persuasion, known as "The Johnson Treatment". A contemporary writes, "It was an incredible blend of badgering, cajolery, reminders of past favors, promises of future favors, predictions of gloom if something doesn't happen. When that man started to work on you, all of a sudden, you just felt that you were standing under a waterfall and the stuff was pouring on you."
  Johnson's cowboy hat and boots reflected his Texas roots and genuine love of the rural hill country. From 250 acres (100 ha) of land that he was given by an aunt in 1951, he created a 2,700-acre (1,100 ha) working ranch with 400 head of registered Hereford cattle. The National Park Service keeps a herd of Hereford cattle descended from Johnson's registered herd and maintains the ranch property.
  Biographer Randall Woods argues that Social Gospel themes Johnson learned from childhood allowed him to transform social problems into moral problems. This helps explain his longtime commitment to social justice, as exemplified by the Great Society and his commitment to racial equality. The Social Gospel explicitly inspired his foreign-policy approach to a sort of Christian internationalism and nation-building. For example, in a 1966 speech he quoted at length from the Social Creed of the Methodist Church issued in 1940, adding "It would be very hard for me to write a more perfect description of the American ideal."
caption: Johnson with his family in the Yellow Oval Room, Christmas 1968
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