page_title: Nissan Bluebird
section_title: 710 series
hierarchical_section_title: Nissan Bluebird / 610 series / 710 series
caption_attribution_description: English: Nissan Violet
context_page_description: The Nissan Bluebird is a compact car with a model name introduced in 1957. It has been Nissan's most internationally recognized sedan, in multiple body styles, and is known for its dependability and durability. The Bluebird originated from Nissan's first vehicles, dating to the early 1900s, and its traditional competitor became the Toyota Corona. The Bluebird was positioned to compete with the Corona, as the Corona was developed to continue offering a sedan used as a taxi since Toyota Crown was growing in size. Every generation of the Bluebird has been available as a taxi, duties that are shared with base level Nissan Cedrics. It is one of the longest-running nameplates from a Japanese automaker. It spawned most of Nissan's products sold internationally, and has been known by a number of different names and bodystyles, including the 160J/710/Violet/Auster/Stanza line.
context_section_description: Shortly after the introduction of the 610, Nissan launched a new line of slightly smaller cars January 1973 utilizing parts and styling cues from the 610. This new line of cars was sold in various markets as the Datsun 140J/160J, Datsun Violet, or Datsun 710. In Japan, it was exclusive to Nissan Cherry Store Japanese dealerships as a larger companion to the smaller Nissan Cherry, thereby giving Nissan the opportunity to sell a Bluebird-sized vehicle at a different sales channel. The use of the 710 name was a source of confusion because it implied that the model was either a larger, upscale version of the 610 (it was the opposite) or a newer model in the Bluebird line. This car was built at various international plants and was marketed under different names as local conditions required. As the Bluebirds traditional cross-town rival, the Toyota Corona split into a new model called the Toyota Carina, the Violet appeared just under three years after the Carina did.
caption: Datsun Violet 710 series sedan
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