page_title: Smokey Bear
section_title: Adaptations
hierarchical_section_title: Smokey Bear / Adaptations
caption_attribution_description: English: I release this image
context_page_description: Smokey Bear is an American campaign and advertising icon of the U.S. Forest Service. In the Wildfire Prevention Campaign, which is the longest-running public service announcement campaign in United States history, the Ad Council, the United States Forest Service, and the National Association of State Foresters, in partnership with creative agency FCB, employ Smokey Bear to educate the public about the dangers of unplanned human-caused wildfires.
  A campaign began in 1944 featuring Smokey and the slogan "Smokey Says – Care Will Prevent 9 out of 10 Forest Fires". His slogan changed to "Remember... Only YOU Can Prevent Forest Fires" in 1947 and was associated with Smokey Bear for more than five decades. In April 2001, the message was officially updated to "Only You Can Prevent Wildfires" in response to a massive outbreak of wildfires in natural areas other than forests, and to clarify that Smokey was promoting the prevention of unplanned outdoor fires, not prescribed burns. Smokey has also had other lines throughout the years, but these have remained his central slogans.
context_section_description: Smokey Bear—and parodies of the character—have been appearing in animation for more than fifty years. In 1956, he made a cameo appearance in the Walt Disney short film In the Bag with a voice provided by Jackson Weaver. Rankin/Bass Productions, in cooperation with Tadahito Mochinaga's MOM Production in Japan, produced an "Animagic" stop-motion animated television special, Ballad of Smokey the Bear, narrated by James Cagney. It aired on Thanksgiving Day, November 24, 1966 as part of the General Electric Fantasy Hour on NBC. The same day, a Smokey Bear balloon was featured in the Macy's Thanksgiving Day Parade, and it was advertised as "Thanksgiving is Smokey Bear Day on NBC TV". 
  During the 1969–1970 television season, Rankin/Bass also produced a weekly Saturday Morning cartoon series for ABC, called The Smokey Bear Show. This series was animated by Toei Animation in Japan.
  Despite his real name being Smokey Bear, the name "Smokey the Bear" has been perpetuated in popular culture. Steve Nelson and Jack Rollins's song "Smokey the Bear" has been covered by the group Canned Heat, among others. The track is on their CD The Boogie House Tapes 1969-1999.
  The online battle royale game Fortnite: Battle Royale parodies Smokey and his motto in a loading screen featuring Cuddle Team Leader, a woman dressed in a teddy bear costume replacing Smokey and doing his signature finger-pointing pose. Below her is the message "Only YOU can prevent V-Buck scams", warning players not to risk security compromises by attempting to obtain free virtual currency offered by hackers as bait.
caption: Smokey Bear at the 2005 National Scout Jamboree
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