page_title: Mama shop
section_title: History
hierarchical_section_title: Mama shop / History
caption_attribution_description: English: An Indian woman in a "mama shop" (convenience store) in Singapore.
context_page_description: A mama shop or mamak shop is a convenience store or sundry shop in Singapore that is often located under a high-rise apartment block built by the Housing and Development Board. Traditionally, they are owned and operated by Indians. Unlike other stores such as 7-Eleven, mama shops are not air-conditioned and sell a variety of provisions within their limited area of approximately 9 square metres.
  Local residents often make use of mama shops as location markers.
  It has been claimed there is a hint of architectural value in the ingenious way the wide range of goods are displayed within the spatial confinement of the store.
context_section_description: The earliest mama shops were started by the early Indian immigrants who were traders and businessmen. Many eventually became small shopkeepers along Serangoon Road in the early 20th century. In its early days, the mama shop served mainly villagers in the vicinity. Since the shopkeeper was most likely to be the shop owner, service was rendered largely on a friendly and personal basis. In earlier times many customers were granted unlimited credit, according to Ubid bin Ibrahim, co-owner of one of the oldest surviving mama shops. Bargaining, discounting of prices and personal delivery of goods were also common. Over time, shopkeepers became familiar with customers from the other racial communities, particularly the Chinese who observed the custom of reciprocity. As English was not a commonly spoken tongue back then, the Malay language served as the main form of communication between them.
  When Singapore's population underwent a major resettlement from villages to high-rise flats in the 1960s, many mama shops were relocated to void decks – open areas on the ground floors of HDB flats. While in the villages they had catered mostly to housewives, they now were frequented by children who would stop at the stores to browse through thrift comics, inexpensive sweets and cheap stationery. However, the resettlement caused a weakening in what had been a strong sense of community established back in the village, and many mama shops witnessed a loss in an otherwise frequent and loyal patronage. With the passing of time and increasing modernization, rising competition from air-conditioned mini-marts and upbeat convenience chain stores also dealt a blow to the survival of many traditional mama shops.
caption: An Indian woman surrounded by goods stacked high in a mama shop in Singapore
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