page_title: Pumper Nic
section_title: History
hierarchical_section_title: Pumper Nic / History
caption_attribution_description: Español: Vaso descartable usado en Pumper
context_page_description: Pumper Nic was a popular chain of fast-food restaurants in Argentina that existed in the 1970s and 1980s. It is currently considered by many Argentines to be a cult classic. Its name is derived from the German pumpernickel, a type of bread.
context_section_description: Pumper Nic was created by Alfredo Lowenstein in 1974, also an ex-owner of Quickfood, parent company of the renowned Argentine beef hamburger supplier Paty –which was in turn founded by his brother Ernesto–, and the Las Leñas tourist complex. In 1975 the company became Argentina's first franchise and quickly expanded throughout the country, reaching a total of 70 restaurants and an annual revenue of 60 million dollars. The chain's rapid growth made it extremely difficult for its headquarters in Buenos Aires to keep a grip on the franchisees. A combination of poor management and a lack of standardization caused food quality to vary greatly between the restaurants.
  Pumper Nic's logo was based upon Burger King's, before the latter began operating in Argentina. When McDonald's and Burger King opened their first venues in the country in 1986 and 1989 respectively, Pumper Nic was forced to change its logo and have its name shortened to Pumper due to a lawsuit by Burger King.
  Lowenstein handed over Pumper Nic in 1990 to his sons Diego and Paula, who had little interest in running the business. The family sold the chain in 1995 and started from scratch by associating themselves with Wendy's, which had just opened its first restaurant in the country. Furthermore, the franchise system collapsed in its entirety the following year. Pumper Nic's new owners, real estate agents Goldstein and Rosenbaum, were unable to relaunch the company. Unable to compete with larger American fast-food chains, Pumper Nic finally declared bankruptcy in early 1999.
caption: Disposable cup used in Pumper.
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