page_title: Bodoni
section_title: Cold type versions
hierarchical_section_title: Bodoni / Cold type versions
caption_attribution_description: English: American Type Founder's Ultra Bodoni font in metal type. It is popular in advertising.
context_page_description: Bodoni is the name given to the serif typefaces first designed by Giambattista Bodoni in the late eighteenth century and frequently revived since. Bodoni's typefaces are classified as Didone or modern. Bodoni followed the ideas of John Baskerville, as found in the printing type Baskerville—increased stroke contrast reflecting developing printing technology and a more vertical axis—but he took them to a more extreme conclusion. Bodoni had a long career and his designs changed and varied, ending with a typeface of a slightly condensed underlying structure with flat, unbracketed serifs, extreme contrast between thick and thin strokes, and an overall geometric construction.
  When first released, Bodoni and other didone fonts were called classical designs because of their rational structure. However, these fonts were not updated versions of Roman or Renaissance letter styles, but new designs. They came to be called 'modern' serif fonts; since the mid-20th century, they are also known as Didone designs.
context_section_description: As it had been a standard type for many years, Bodoni was widely available in cold type.  Alphatype, Autologic, Berthold, Compugraphic, Dymo, Harris, Mergenthaler, MGD Graphic Systems, and Varityper, Hell AG, Monotype, all sold the face under the name Bodoni, while Graphic Systems Inc. offered the face as Brunswick and Star/Photon called their version BodoniStar.
caption: American Type Founder's Ultra Bodoni font in metal type. A derivative of their Bodoni family, the design is not directly based on Bodoni's own work but was very popular in advertising.
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