page_title: Proton Tiara
section_title: History
hierarchical_section_title: Proton Tiara / History
caption_attribution_description: Rear quarter view of a first generation Proton Tiara, in Pudu, Kuala Lumpur, Malaysia. Note that plastic trims on the bottom of the car's right side are missing; see enclosed shots for comparison.
context_page_description: The Proton Tiara is a Malaysian automobile based on the Citroën AX, built under licence by the automobile manufacturer Proton between 1996 and 2000.
context_section_description: The genesis of the Tiara was the result of an agreement during the mid 1990s, between Proton's then CEO, Yahaya Ahmad, and PSA Peugeot Citroën, a producer of Citroën and Peugeot vehicles. Yahaya had expressed wishes that Proton did not use Mitsubishi platforms, and that Proton cooperated with PSA Peugeot Citroën for access to its diesel engines. 
  In April 1996, Proton began a separate joint venture with PSA to build the Tiara called USPD (Usahasama Proton DRB Sdn. Bhd.).
  Yahaya Ahmad was killed in a helicopter crash in 1997, and Proton returned to using various Mitsubishi based platforms and developed in house designed models later. Production of the Tiara ceased in 2000, due to low sales volume; in June 2005, the Proton Savvy was launched, as an indirect successor to the Proton Tiara or Citroën AX.
caption: Proton Tiara rear
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