page_title: Alternative movement
hierarchical_section_title: Alternative movement
caption_attribution_description: Deutsch: Rund 100 Greenpeace-Aktivisten besetzen am 6. März 2003 in Rahmen einer Großbritanienweiten Aktion die britische Esso-Zentrale in Leatherhead (Grafschaft Surrey) südlich von London. Der Protest wendete sich gegen die kriegstreibende Energiepolitik des weltgrößten Erdölkonzerns "ExxonMobil" English: Greenpeace demonstrating against Esso. March, 6. 2003
context_page_description: In sociology, an alternative movement or alterative movement refers to a social movement that seeks limited societal change. They target a small group of people and a specific behavior, and attempt to change the behavior of individual people in relation to that issue.
  It is one of the four main types of social movements in sociology: alternative, redemptive, reformative, and revolutionary.
  Mothers Against Drunk Driving is an example of an alternative social movement because it targets one behavior—drunk driving. Through its efforts, MADD has caused tougher drunk driving laws to be enacted, and thus changed peoples' behavior.
context_section_description: In sociology, an alternative movement or alterative movement refers to a social movement that seeks limited societal change.  They target a small group of people and a specific behavior, and attempt to change the behavior of individual people in relation to that issue.
  It is one of the four main types of social movements in sociology: alternative, redemptive, reformative, and revolutionary.
  Mothers Against Drunk Driving (MADD) is an example of an alternative social movement because it targets one behavior—drunk driving.  Through its efforts, MADD has caused tougher drunk driving laws to be enacted, and thus changed peoples' behavior.
caption: Greenpeace demonstrating against Esso. March, 6. 2003
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