page_title: Band Baaja Baaraat
section_title: Marketing
hierarchical_section_title: Band Baaja Baaraat / Release / Marketing
caption_attribution_description: English: Anushka Sharma at a Band Baaja Baaraat press event
context_page_description: Band Baaja Baaraat is a 2010 Indian Hindi-language romantic comedy film starring Ranveer Singh and Anushka Sharma in the lead roles. It is Singh's debut Hindi film, and is also the directorial of director Maneesh Sharma. The film is a love story set in the world of wedding planning. It was released worldwide on 10 December 2010.
  The film received universal critical acclaim and commercial success despite initial competition from No Problem and Tees Maar Khan. It became popular for its fresh subject and screenplay and turned out to be one of the most successful and awarded movies of the year. A Tamil remake titled Aaha Kalyanam also produced by Aditya Chopra under the Yash Raj Films banner, starring Nani and Vaani Kapoor in the lead roles was released on 21 February 2014. It was unofficially remade in Telugu in 2013 titled as Jabardasth, directed by Nandini Reddy.
context_section_description: As with all films from the studio since Mohabbatein, publicity design was handled by Fayyaz Badruddin. Stills were taken by Abhay Singh and Zahir Abbas Khan.
  Prior to the film's release, Anushka Sharma referred to it as her "best film till date". Band Baaja Baaraat's trailer and official website were both unveiled on 19 October 2010, a couple of months before the theatrical release. In addition to the film's synopsis and trailer, the website initially also contained five wallpapers and a press kit for visitors to download. The number of available wallpapers later grew to twenty-five and the website eventually allowed visitors to send e-cards to their acquaintances, with the virtual cards dubbed "Band Baaj-O-Grams". A number of contests were organised by Yash Raj Films, including one where the company, along with partners Radio Mirchi and BIG Cinemas, offered the winning couple a free wedding in December, in time for the film's release and supposedly planned the film's heroes, and another in which a couple would win a trip to Switzerland and visit the filming locations of the various Yash Raj Films productions to have been shot there. In addition to the website, Yash Raj Films also had regularly updated official pages on Facebook and Twitter and a Blogspot blog in an effort to reach the widest audience possible. The company finally uploaded a number of videos on their YouTube account, including the trailer but also several videos promoting the songs Tarkeebein and Ainvayi Ainvayi.
  On 21 October, lead actors Anushka Sharma and Ranveer Singh went to the Indian Institute of Technology Delhi with director Maneesh Sharma to take part in their annual festival and promote the film. The next day, the trio appeared at the GIP Mall in Noida. On 26 October, a fight broke out between Ranveer Singh and a man alternatively described as a 29-year-old called Uday Khanolkar or a 30-year-old called Uday Sahay. The incident occurred on Kingfisher Airlines flight IT 331 from Mumbai to Delhi, where both Singh and Anushka Sharma were travelling in business class to promote the movie. The two actors noticed a passenger taking pictures of them with his cellphone, and demanded that he hand over his phone so that they could delete the pictures. The man refused and claimed to be an IAS officer. The ensuing argument grew so heated that the cabin crew had to intervene and both parties went to the police station upon arrival and stayed there for over an hour-and-a-half, eventually sorting the matter out amicably without lodging any complaints.
  Prior to Band Baaja Baaraat's release, some pundits have expressed doubts that the film would be successful, citing the middling response to Yash Raj Films' last few productions, the lack of a male star and the fact that the female lead, Anushka Sharma, was by then an "almost-forgotten" actress. Some have even speculated that the 22-year-old's career might not thrive for much longer with her three-film contract with Yash Raj Films being over.
caption: Anushka Sharma at a Band Baaja Baaraat press event, 2010
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