page_title: HVMN
section_title: History
hierarchical_section_title: HVMN / History
caption_attribution_description: Product shot of Nootrobox RISE Workhorse
context_page_description: HVMN, previously known as Nootrobox, is an American company that manufactures and sells a ketone ester drink, products supporting a ketogenic diet, and nootropic supplements. The company is headquartered in San Francisco. HVMN stands for "Health Via Modern Nutrition."
context_section_description: The company was first founded in 2014 by Geoffrey Woo and Michael Brandt. While forming the company Woo was an Entrepreneur in residence in the Entrepreneur-in-Residence program of Foundation Capital, while Brandt worked as a Google employee, a freelance photographer, and an adjunct professor at the Academy of Art University.
  In October 2015, the company announced that Silicon Valley angel investors including Marissa Mayer and Mark Pincus had invested $500,000 in the company. In December 2015, Andreessen Horowitz led a $2 million venture capital round in the company. Chris Dixon, who has experience at companies like Soylent, led the investment for Andreessen Horowitz.
  In August 2016, Nootrobox partnered with 7-Eleven locations in San Francisco. In June 2017, Nootrobox changed its name to H.V.M.N., which stands for "Health Via Modern Nutrition". 
  In 2018, HVMN products affiliated with United States Special Operations Command were tested as part of Operation Tech Warrior hosted at the National Center for Medical Readiness.
caption: The "RISE" daily product from Nootrobox
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