page_title: Bohemian Rhapsody (film)
section_title: Marketing
hierarchical_section_title: Bohemian Rhapsody (film) / Release / Marketing
caption_attribution_description: English: The biopic of Queen frontman Freddie Mercury was promoted in October 2018 with a giant mural on the side of a building belonging to his former art college in west London.The Bohemian Rhapsody mural, painted by Global Street Art, was completed on 5 October 2018, spray painted on to the side of the University of West London (UWL) Paragon House building, at the southern end of Boston Manor Road, Brentford on the Great West Road and next to the M4 flyover, one of London’s busiest motorways. Mercury, then known as Freddie Bulsara was an art and fashion student at UWL’s predecessor institution, Ealing Art School in St. Mary's Road, Ealing. He made one of his first public performances at the St Mary's Road building on 31 October 1969 as the lead singer of a band called Wreckage. The UK premiere of Bohemian Rhapsody is on 23 October 2018.
context_page_description: Bohemian Rhapsody is a 2018 biographical drama film about Freddie Mercury, the lead singer of the British rock band Queen. It was directed by Bryan Singer from a screenplay by Anthony McCarten, and produced by Graham King and Queen manager Jim Beach. It stars Rami Malek as Mercury, with Lucy Boynton, Gwilym Lee, Ben Hardy, Joe Mazzello, Aidan Gillen, Tom Hollander, Allen Leech, and Mike Myers in supporting roles. Queen members Brian May and Roger Taylor served as consultants. A British-American venture, the film was produced by 20th Century Fox, Regency Enterprises, GK Films, and Queen Films, with Fox serving as distributor. The film follows the singer's life from the formation of the band up to their 1985 Live Aid performance at the original Wembley Stadium.
  Bohemian Rhapsody was announced in 2010, with Sacha Baron Cohen set to play Mercury. After he left the project in 2013 following creative differences with producers, the project languished for several years before Malek was cast in November 2016.
context_section_description: The first trailer for the film was released on 15 May 2018 and with more than 5 million views in the first 24 hours, it was the top trending video on YouTube. Television writer and producer Bryan Fuller argued that the trailer favors Mercury's relationship with women as opposed to men, and also highlighted the absence of the singer's AIDS diagnosis from the synopsis. Instead, it's simply referred to as "a life-threatening illness". Executives stated that the film would acknowledge Mercury's gay relationships. With the release of the trailer, Queen reached three of the top 20 positions on the Billboard Hot Rock Songs chart: "Bohemian Rhapsody", "Another One Bites the Dust" and "We Are the Champions". All-in-all the studio spent $121 million promoting the film.
  On 11 June 2018, at CineEurope, an early showing of the film closed the show with appearances by Rami Malek and producer Graham King and special appearances by Brian May and Roger Taylor, who were playing a concert of Queen + Adam Lambert in Barcelona.
caption: Mural to promote the film on the side of Mercury's former art college in west London
exif: {"Image ImageDescription": "The forthcoming biopic of Queen frontman Freddie Mercury is being promoted with a giant mural on the side of a building belonging to his former art college in west London. \nThe Bohemian Rhapsody mural was completed on 5 October 2018 having taken two weeks to spray-paint on to the side of the University of West London (UWL) Paragon House building, at the southern end of Boston Manor Road, Brentford near to the M4, one of London\u2019s busiest motorways.\nMercury, then known as Freddie Bulsara was an art student at UWL\u2019s predecessor institution, Ealing Art School in St. Mary's Road, Ealing. He made one of his first public performances at the St Mary's Road building on 31 October 1969 as the lead singer of a band called Wreckage.\nThe UK premiere of Bohemian Rhapsody is on 23 October 2018.", "Image Make": "FUJIFILM", "Image Model": "X100T", "Image XResolution": "300", "Image YResolution": "300", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "Adobe Photoshop Lightroom Classic 7.5 (Windows)", "Image DateTime": "2018:10:10 17:26:36", "Image Artist": "Roger Green", "Image Copyright": "CC-BY-SA", "Image ExifOffset": "1076", "GPS GPSVersionID": "[2, 2, 0, 0]", "GPS GPSLatitudeRef": "N", "GPS GPSLatitude": "[51, 293749/10000, 0]", "GPS GPSLongitudeRef": "W", "GPS GPSLongitude": "[0, 94191/5000, 0]", "GPS GPSAltitude": "10", "Image GPSInfo": "1562", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail XResolution": "72", "Thumbnail YResolution": "72", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "1790", "Thumbnail JPEGInterchangeFormatLength": "15154", "EXIF ExposureTime": "1/125", "EXIF FNumber": "2", "EXIF ExposureProgram": "Program Normal", "EXIF ISOSpeedRatings": "1600", "EXIF SensitivityType": "Standard Output Sensitivity", "EXIF ExifVersion": "0230", "EXIF DateTimeOriginal": "2018:10:09 18:46:24", "EXIF DateTimeDigitized": "2018:10:09 18:46:24", "EXIF ShutterSpeedValue": "870723/125000", "EXIF ApertureValue": "2", "EXIF BrightnessValue": "-9/20", "EXIF ExposureBiasValue": "-1", "EXIF MaxApertureValue": "2", "EXIF MeteringMode": "Pattern", "EXIF LightSource": "Unknown", "EXIF Flash": "Flash did not fire, compulsory flash mode", "EXIF FocalLength": "23", "EXIF ColorSpace": "sRGB", "EXIF FocalPlaneXResolution": "68269609/32768", "EXIF FocalPlaneYResolution": "68269609/32768", "EXIF FocalPlaneResolutionUnit": "3", "EXIF SensingMethod": "One-chip color area", "EXIF FileSource": "Digital Camera", "EXIF SceneType": "Directly Photographed", "EXIF CustomRendered": "Normal", "EXIF ExposureMode": "Auto Exposure", "EXIF WhiteBalance": "Auto", "EXIF SceneCaptureType": "Standard", "EXIF Sharpness": "Normal", "EXIF SubjectDistanceRange": "0"}