page_title: Australia and New Zealand Banking Group
section_title: Advertising and sponsorships
hierarchical_section_title: Australia and New Zealand Banking Group / Advertising and sponsorships
caption_attribution_description: ANZ Stadium, Sydney Olympic Park
context_page_description: The Australia and New Zealand Banking Group Limited, commonly called ANZ, is an Australian multinational banking and financial services company headquartered in Melbourne, Australia. It is the second largest bank by assets and third largest bank by market capitalisation in Australia.
  ANZ was established on 1 October 1951, when the Bank of Australasia merged with the Union Bank of Australia Limited. It is one of the big four Australian banks, with the Commonwealth Bank, National Australia Bank and Westpac.
  Australian operations make up the largest part of ANZ's business, with commercial and retail banking dominating. ANZ is also the largest bank in New Zealand, where the legal entity became known as ANZ National Bank Limited in 2003 and changed to ANZ Bank New Zealand Limited in 2012. From 2003 to 2012, it operated two brands in New Zealand, ANZ and the National Bank of New Zealand. The National Bank brand was retired in 2012, with a number of branches closing and others converting to ANZ branches. In addition to operations throughout Australia and New Zealand, ANZ also operates in 34 other countries.
context_section_description: In 2005, an advertisement included two famous robots: Lost in Space robot, and a Dalek from Doctor Who, although the Dalek was replaced in subsequent versions of the ad. In 2006, the company started a TV campaign with a series of ads featuring their new mascot – the Falcon, a bird trained to stop credit card thieves, illustrating the company's measures in prevention of credit card fraud. In 2010, ANZ ran an ad campaign parodying common banking scenarios with a fictional character known as 'Barbara who lives in Bank World', a middle-aged, rude, sarcastic and unhelpful bank manager. The adverts have received acclaim for wit and humour, but also criticism for stereotyping bank managers. Barbara is portrayed by Australian comedian Genevieve Morris. In 2010, ANZ spent $195m in Australia on advertising.
  In 2011, a series of ads were fronted by Simon Baker, the star of the American television show The Mentalist. According to a 2014 top 20 list of advertising spends, ANZ was in the top 20.
  In 2015, ANZ held a campaign in sync with the Sydney Gay and Lesbian Mardi Gras. In 2016, New Zealand ANZ had the highest spend of any bank. One third of ANZ's spend on media is said to be digital.
caption: ANZ has naming rights to Stadium Australia where it is currently known as ANZ Stadium
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