page_title: Free Comic Book Day
section_title: Organization
hierarchical_section_title: Free Comic Book Day / Organization
caption_attribution_description: English: Comic book artist Jim Lee at a May 11, 2012 signing at Midtown Comics Downtown in Lower Manhattan for Justice League Vol. 1: Origin, the hardcover collection of the first six-issue story arc of Justice League volume 2, the monthly series whose debut in September 2011 initiated the company-wide relaunch of all of DC Comics' superhero titles known as The New 52. In the photo, Lee is holding up a copy of DC Comics: The New 52 FCBD Special Edition that he has signed. This photo was created by Luigi Novi. It is not in the public domain, and use of this file outside of the licensing terms is a copyright violation. If you would like to use this image outside of the Wikimedia projects, you may do so, only if I am properly credited, either by linking the photograph to this page, or with an easily visible credit placed near the photo in each instance in which it is used. Please credit authorship as follows: &#160;© Luigi Novi / Wikimedia Commons. Please maintain the original file name in all uses. You can see a gallery of some of my other photos here. If you have any questions, you can contact me by sending me an email or leaving a note at the bottom of my talk page.
context_page_description: Free Comic Book Day, taking place on the first Saturday of May, is an annual promotional effort by the North American comic book industry to help bring new readers into independent comic book stores. Retailer Joe Field of Flying Colors Comics in Concord, California, brainstormed the event in his "Big Picture" column in the August 2001 issue of Comics & Games Retailer magazine. Free Comic Book Day started in 2002 and is coordinated by the industry's single large distributor, Diamond Comic Distributors. The event has spread to countries in Asia, Europe, and Australia.
context_section_description: Diamond Comics organizes and facilitates FCBD, guided by a committee representing publishers, industry journalists, retailers, and its own management. This committee selects the titles from publishers with the aim of providing a wide variety of what the industry has to offer. The committee also investigates potential dates for the event which are then decided by a vote among retailers. 
  Publishers pay for production of the give-away comic books and retailers pay the cost of printing the books that they order.  Titles are divided by sponsorship level, price and anticipated demand into two tiers; participating retailers are required to carry all titles from the top tier, and may carry any or none of the second-tier titles. In 2007, the costs to the retailer were 12 to 24 cents per copy for the top tier and as high as 50 cents for the second tier. The minimum buy-in is about $50.
caption: Artist Jim Lee holds a signed FCBD edition of The New 52 at Midtown Comics in Manhattan.
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