page_title: Il Fornaio
section_title: Description
hierarchical_section_title: Il Fornaio / Description
caption_attribution_description: English: Il Fornaio Restaurant in Reston, Virginia
context_page_description: Il Fornaio is a chain of twenty Italian-themed fine dining restaurants operating primarily in California in the United States.
context_section_description: Each restaurant shares a core lunch and dinner menu created collectively by the company's chefs, plus signature dishes and specials at the discretion of each individual chef. Fresh pasta is made in-house daily and all sauces, soups and dressings are made from scratch. Many locations featured wood-fired rotisseries and grills. The restaurants also offer gluten-free menus and an array of vegetarian and vegan offerings. Housemade desserts complete many meals 
  Overall, the company caters mostly to repeat guests at its 21 locations. Regular customers averaged 12.7 return visits per year (later reported to be 17), considered very high in the industry. The company is known for its long-running "Festa Regionale" loyalty program promotion  Two weeks out of every month the restaurants promote dishes from a rotating schedule of Italy's 20 food regions with a special insert. The 10,000 promotion members receive a "passport stamp" from that region if they order one of the items, and those who collect each stamp receive a gift. As an unintended benefit, the promotion became a vehicle for recruiting cooks and chefs, after tourism offices in Italy noticed the promotion and established relationships with the company.
caption: Il Fornaio in Reston, Virginia
exif: {"Image ImageDescription": "", "Image Make": "SONY", "Image Model": "DSC-F828", "Image Orientation": "0", "Image XResolution": "72", "Image YResolution": "72", "Image Software": "Picasa 3.0", "Image ResolutionUnit": "Pixels/Inch", "Image DateTime": "2007:10:02 08:24:29", "Image YCbCrPositioning": "Co-sited", "Image ExifOffset": "282", "Image PrintIM": "[80, 114, 105, 110, 116, 73, 77, 0, 48, 50, 53, 48, 0, 0, 2, 0, 2, 0, 1, 0, 0, 0, 1, 1, 0, 0, 0, 0]", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail XResolution": "72", "Thumbnail YResolution": "72", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "2472", "Thumbnail JPEGInterchangeFormatLength": "8469", "EXIF ExposureTime": "1/250", "EXIF FNumber": "5", "EXIF ExposureProgram": "Program Normal", "EXIF ISOSpeedRatings": "64", "EXIF ExifVersion": "0220", "EXIF DateTimeOriginal": "2007:10:02 08:24:29", "EXIF DateTimeDigitized": "2007:10:02 08:24:29", "EXIF ComponentsConfiguration": "YCbCr", "EXIF CompressedBitsPerPixel": "8", "EXIF ExposureBiasValue": "0", "EXIF MaxApertureValue": "33/16", "EXIF MeteringMode": "Pattern", "EXIF LightSource": "Unknown", "EXIF Flash": "Flash did not fire, compulsory flash mode", "EXIF FocalLength": "71/10", "EXIF FlashPixVersion": "0100", "EXIF ColorSpace": "Uncalibrated", "EXIF ExifImageWidth": "1445", "EXIF ExifImageLength": "1593", "Interoperability InteroperabilityIndex": "R98", "Interoperability InteroperabilityVersion": "[48, 49, 48, 48]", "EXIF InteroperabilityOffset": "2348", "EXIF FileSource": "Digital Camera", "EXIF SceneType": "Directly Photographed", "EXIF CustomRendered": "Normal", "EXIF ExposureMode": "Auto Exposure", "EXIF WhiteBalance": "Auto", "EXIF SceneCaptureType": "Standard", "EXIF Contrast": "Normal", "EXIF Saturation": "Normal", "EXIF Sharpness": "Normal", "EXIF ImageUniqueID": "abd539ad7441bcf5a42ea52f657c1375"}