page_title: Leica Camera
section_title: 'Leitz' to 'Leica'
hierarchical_section_title: Leica Camera / 'Leitz' to 'Leica'
caption_attribution_description: English: Leica Store at Hong Kong International Airport Terminal 1 Departures Level
context_page_description: Leica Camera AG is a German company that manufactures cameras, lenses, binoculars, rifle scopes, microscopes and ophthalmic lenses. The company was founded by Ernst Leitz in 1869. The name Leica is derived from the first three letters of his surname and the first two of the word camera: lei-ca.
  Leica Camera AG is 45% owned by The Blackstone Group which licenses the Leica brand name from the independently owned Leica Microsystems GmbH.
context_section_description: In 1986, the Leitz company changed its name to Leica (LEItz CAmera), due to the fame of the Leica trade-name. At this time, Leica relocated its factory from Wetzlar (Germany) to the nearby town of Solms (Germany). In 1996, Leica Camera separated from the Leica Group and became a publicly owned company. In 1998, the Leica group was divided into two independent units: Leica Microsystems and Leica Geosystems.
  On October 1, 2012, Leica Camera AG was delisted from the Frankfurt Stock Exchange after Lisa Germany Holding GmbH acquired the remaining minority shares stock resulting in the company being owned privately.
  On November 26, 2013, Leica Camera AG announced the purchase of Sinar Photography AG, Zurich, the Swiss manufacturer of view cameras.
  In May 2014, Leica Camera AG finished building a new factory at Leitz Park 1 in the new industrial part of Wetzlar and relocated back to the city where it started.
  In April 2019, a television commercial for Leica titled "The Hunt" was released online. The commercial depicts photojournalists in war-torn and politically unstable environments; one of whom takes a photograph of the Tank Man during the 1989 Tiananmen Square protests. Following censorship of the Leica brand on Sina Weibo, Leica revoked the commercial and sought to distance themselves from it, claiming the company did not sanction its production.
caption: Leica store at Hong Kong International Airport
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