page_title: Pretty Rhythm
section_title: Prism Stone
hierarchical_section_title: Pretty Rhythm / Merchandise / Prism Stone
caption_attribution_description: 日本語: プリズムストーン原宿店（2018/08/13撮影）
context_page_description: Pretty Rhythm is a Japanese multimedia franchise produced by Syn Sophia and Takara Tomy aimed at girls in elementary school. The Pretty Rhythm franchise was first launched in July 2010 with the rhythm and dress-up arcade game Pretty Rhythm: Mini Skirt. After the original Pretty Rhythm games ended service in July 2014, Takara Tomy began publishing the PriPara spin-off series from 2014 to 2018. It was then followed up by Kiratto Pri Chan in 2018, with all series grouped under the collective name Pretty Series. A spinoff media franchise, King of Prism, was launched in 2016 focusing on the male characters featured in the 2013 anime Pretty Rhythm: Rainbow Live, which was aimed at an older female audience.
  The popularity of the series has led to several anime and manga adaptations. In addition, the Pretty Rhythm franchise has also inspired a junior apparel brand, Prism Stone. In 2012, one of their fashion events previously held the Guinness World Record for having the most models modeling on the catwalk.
context_section_description: Prism Stone, a brand-name store featured in all series, was launched to coincide with Pretty Rhythm: Aurora Dream as a tie-in to the franchise. Its flagship store opened at the Yokohama Landmark Tower in April 2011, where Aurora Dream is set. Since then, several stores have been opened up nationwide in Japan. Aside from selling character goods, Prism Stone also sells a junior apparel line in "lovely" and "pop" designs. In 2014, Prism Stone released a collaboration clothing line with DreamV. The store also carried clothing from junior apparel brands Roni and EarthMagic, who have released collaboration Prism Stones for the arcade games in the past.
  On March 30, 2012, the Pretty Rhythm franchise held an event titled Pretty Girls Dream Challenge 2012 in Yokohama, where 1,274 child models appeared on the catwalk. The event previously set the Guinness World Record for having the most models modeling on the catwalk at an event.
  As a tie-in to Pretty Rhythm: Rainbow Live, a store was opened up in Harajuku in 2013, where Rainbow Live is set.
caption: Prism Stone in Harajuku, 2018
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