page_title: Fatima (cigarette)
section_title: Marketing
hierarchical_section_title: Fatima (cigarette) / Marketing
caption_attribution_description: English: Paul Henry: I look for real quality in my dogs and guns - and in my cigarette .... Fatimas.
context_page_description: Fatima Cigarettes was an American brand of cigarettes, owned and manufactured by the Liggett & Myers tobacco company.
context_section_description: Many poster and billboard adverts were made to promote Fatima cigarettes, including a special Christmas ad.
  Some other advertisement products were also made, such as a flip book, but also various sets of cigarette cards. In 1910, a set of flags from various American Universities were released, and in 1913 a set of American baseball team cards were included in a pack of Fatima cigarettes.
  From 1917 to 1919, the Frank Seaman Agency created Fatima advertising aimed at an educated, prosperous consumer who read publications as Town and Country. Ads, tagged "Distinctively individual", claimed that Fatima cigarettes were always appropriate after an elegant meal or a fashionable evening on the town, and they were available for 15¢ for a package of 20. Like its rivals, Liggett offered premiums to purchasers of Fatima, a strategy intended to attract smokers of all classes rather than just the sophisticates represented in its print ads.
  Advertising for Fatima was discontinued during the Great Depression. The cigarette received a modern makeover after World War II, becoming a King Size cigarette to compete with other popular brands of the era.
caption: 1952 advertisement featuring Paul Henry
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