page_title: Intu
section_title: Rebrand as Intu
hierarchical_section_title: Intu / History / Rebrand as Intu
caption_attribution_description: English: Landscaped 2013 logo at the Trafford Centre.
context_page_description: Intu Properties plc is a British real estate investment trust, largely focused on shopping centre management and development. The company owns or part-owns 17 shopping centres in the UK and one in Spain.
  Originally named Liberty International plc, it changed its name in May 2010 to Capital Shopping Centres Group plc after demerging its Capital & Counties Properties business unit to form an independent business. The company was renamed Intu Properties plc on 18 February 2013, and this was followed by the rebrand of most of its shopping centres under the Intu name from May 2013.
  The company's shares were listed on the London and Johannesburg stock exchanges until it entered administration in June 2020.
context_section_description: In January 2013, CSC announced its rebranding as Intu and the renaming of twelve of its shopping centres to incorporate the new consumer-facing brand. A new orange and black brand identity was introduced at the same time, including a bird logo said to represent a "symbol of joy". At the same time and in response to changing consumer behaviour, Intu launched the UK's first online shopping centre and insourced all shopping centre staff, previously employed by facilities management company Bilfinger Europa.
caption: The 2013 logo in landscaped form at Intu Trafford Centre
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