page_title: Novita (company)
section_title: Products
hierarchical_section_title: Novita (company) / Products
caption_attribution_description: Suomi: Novitan valmistamia lankoja. English: Yarns manufactured by Finnish company Novita.
context_page_description: Novita Oy is a Finnish family owned company that manufactures handicraft yarns from wool. In 2014 it was the largest yarn manufacturer in Nordic countries and among the biggest manufacturers in Europe. Its market share in Finland was about 90 per cent in 2014. Novita is known for their wool products, Nordic design and their knitting community Knittery. They have 20 different yarn brands that take inspiration from e.g. Nordic surroundings. The company is a rare exception in the handicraft yarn industry, because it manages the value chain from raw material to consumer while its biggest competitors are wholesalers who do not manufacture their products themselves.
context_section_description: Novita has over 20 products designs and 150 different colours. It uses dyes which are hypoallergenic and biodegradable, and their yarn meet the ISO quality standard. Their wool is from the Northern Hemisphere. The oldest products are Novita Nalle and Novita 7 Veljestä which got its name from Aleksis Kivi's book called Seitsemän veljestä.
caption: Novita yarn
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