page_title: Hallmark Cards
section_title: Subsidiaries and assets
hierarchical_section_title: Hallmark Cards / Subsidiaries and assets
caption_attribution_description: English: Hallmark Gold Crown Store
context_page_description: Hallmark Cards, Inc. is a private, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is the oldest and largest manufacturer of greeting cards in the United States. In 1985, the company was awarded the National Medal of Arts.
  In addition to greeting cards, Hallmark also manufactures such products as party goods, gift wrap, and stationery. Hallmark acquired Binney & Smith in 1987, and would later change its name to Crayola, LLC after its well-known Crayola brand of crayons, markers and colored pencils. The company is also involved in television, having produced the long-running Hallmark Hall of Fame series since 1951, and launching the Hallmark Channel 50 years later.
context_section_description: Hallmark owns:
  Crayola LLC (formerly Binney & Smith): makers of Crayola-brand crayons
  DaySpring Greeting Cards, is the world's largest Christian greeting card company. It was purchased in 1999 from Cook Publishing and is based in Siloam Springs, Arkansas.
  Hallmark Business Connections: Formed in 1996, Hallmark Business Connections is a business-to-business subsidiary of Hallmark Cards, Inc. and is headquartered in Kansas City, Missouri.
  Hallmark Channel: cable television network—Hallmark Cards owns this now privately held company (Crown Media Holdings), having acquired the stake it didn't own from Liberty Media; the network launched the Hallmark Movies & Mysteries sister channel (formerly known as Hallmark Movie Channel) in January 2004
  Hallmark Gold Crown: a chain of independently-owned card and gift stores in the United States and Canada. Certain locations are corporate operated.
  Hallmark Business Connections: Incentives—Reward programs, recognition programs and online gift certificates;
  Halls, an upscale department store at Kansas City's Crown Center
  Feeln: A premium subscription video on-demand (SVOD) service that is the primary streaming provider of the Hallmark Hall of Fame library of films, along with a curated collection of Hollywood features, TV series and original productions. When acquired by Hallmark in April 2012, the service was called SpiritClips, renamed in September 2014.
  Rainbow Brite: a franchise of children's dolls; includes the TV series produced by DIC Entertainment, but not the movie, which is owned by Warner Bros.)
  Shirt Tales: a franchise of cards, featuring animals with shirts that read different messages; does not include the TV series created by Hanna-Barbera Productions (owned by Turner Entertainment)
  Sunrise Greetings: Located in Bloomington, Indiana
  Zoobilee Zoo: a 1986 TV show, centered around a zoo populated by animals with artistic tastes
  Hallmark Baby: Baby clothing, toy, and decor sales website that sells exclusive Hallmark products.
  In addition, Hallmark Cards is the property manager of the Crown Center commercial complex, adjacent to its headquarters, and the owner of lithographer Litho-Krome Co.
caption: A Hallmark Gold Crown franchise in Evansville, Indiana.
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