page_title: Bournville
section_title: Cadbury
hierarchical_section_title: Bournville / History / Cadbury
caption_attribution_description: English: The Grade II listed Rest House (1914), Bournville Village Green. Birmingham, England.
context_page_description: Bournville is a model village on the southwest side of Birmingham, England, best known for its connections with the Cadbury family and chocolate – including a dark chocolate bar branded Bournville. Historically in northern Worcestershire, it is also a ward within the council constituency of Selly Oak and home to the Bournville Centre for Visual Arts. Research by the Joseph Rowntree Foundation in 2003 found that it was "one of the nicest places to live in Britain".
context_section_description: Having taken over their father John Cadbury's expanding business in 1861, the Quakers George and Richard Cadbury needed to move their cocoa and chocolate factory from Bridge Street in central Birmingham to a greenfield site to allow for expansion.
  Cadbury were reliant on the canals for milk delivery, and on the railways for cocoa deliveries from the ports of London and Southampton. They therefore needed a site which was undeveloped and had easy access to both canal and rail. The brothers noticed the proposed development of the Birmingham West Suburban Railway, which would extend from central Birmingham south along the path of the Worcester and Birmingham Canal into the then green fields of southern Birmingham and the villages of northern Worcestershire.
  In 1879, they moved their business to Bournbrook Hall, 4 miles (6.4 km) to the south of Birmingham. The location was chosen as it was regarded as cleaner, healthier and more amenable to longer-term expansion plans. Although rural, it was also already serviced by the new Stirchley Street railway station, which itself was located right next to the canal.
  The Cadburys named the area 'Bournville' after a local river named The Bourn (not to be confused with Bourn Brook, a similarly named local river for which the neighbourhood of Bournbrook is named); with 'ville' being French for 'town'; this set Bournville apart from the local area. Then the Cadburys began to develop their factory in the new suburb. Loyal and hard-working workers were treated with great respect and relatively high wages and good working conditions; Cadbury also pioneered pension schemes, joint works committees and a full staff medical service.
  In 1893, George Cadbury bought 120 acres (0.5 km²) of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern, more cramped living conditions'. By 1900, the estate included 313 cottages and houses set on 330 acres (1.3 km²) of land, and many more similar properties were built in the years leading up to the First World War, with smaller developments taking place later on in the 20th century. These almost 'Arts and Crafts' houses were traditional in design but with large gardens and modern interiors, and were designed by the resident architect William Alexander Harvey. These designs became a blueprint for many other model village estates around Britain. It is also noteworthy that, because George Cadbury was a temperance Quaker, no public houses have ever been built in Bournville; however, since the late 1940s, there has been a licensed members' bar at Rowheath Pavilion.
  The Cadburys were particularly concerned with the health and fitness of their workforce, incorporating park and recreation areas into the Bournville village plans and encouraging swimming, walking and indeed all forms of outdoor sports. In the early 1920s, extensive open lands were purchased at Rowheath and laid to football and hockey pitches together with a grassed running track. Rowheath Pavilion was designed and built in accordance with the instructions of George Cadbury and opened in July 1924. At that time, it served as the clubhouse and changing rooms for the acres of sports playing fields, several bowling greens, a fishing lake and an outdoor swimming lido, a natural mineral spring forming the source for the lido's healthy waters. The Rowheath Pavilion itself, which still exists, was used for balls and dinners and the whole area was specifically for the benefit of the Cadbury workers and their families with no charges for the use of any of the sporting facilities by Cadbury employees or their families. The lido was eventually closed in the 1970s after complaints of noise disturbance were made by residents of the newly built Oak Farm estate, coupled with new and stringent health and safety regulations relating to outdoor public swimming facilities. Cadbury's also built the Bournville indoor swimming baths on Bournville Lane (separate buildings for 'girls' and men), the Valley pool boating lake and the picturesque cricket pitch adjacent to t
caption: Bournville Rest House was built to celebrate the Silver Wedding Anniversary of George and Elizabeth Cadbury, and was paid for by the employees of Cadbury Brothers Ltd. The design is by William Alexander Harvey, who was architect of many of the buildings on the estate and is based on the 17th century Yarn Market in Dunster, Somerset. Currently, the building houses the Visitors Centre for the Carillon.
exif: {"Image ImageDescription": "OLYMPUS DIGITAL CAMERA", "Image Make": "OLYMPUS CORPORATION", "Image Model": "u20D,S400D,u400D", "Image Orientation": "Horizontal (normal)", "Image XResolution": "144", "Image YResolution": "144", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "06-1003", "Image DateTime": "2005:10:02 12:30:10", "Image YCbCrPositioning": "Co-sited", "Image ExifOffset": "266", "Image PrintIM": "[80, 114, 105, 110, 116, 73, 77, 0, 48, 50, 53, 48, 0, 0, 20, 0, 1, 0, 20, 0, ... ]", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail XResolution": "72", "Thumbnail YResolution": "72", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "7206", "Thumbnail JPEGInterchangeFormatLength": "6055", "EXIF ExposureTime": "1/50", "EXIF FNumber": "4", "EXIF ExposureProgram": "Program Normal", "EXIF ISOSpeedRatings": "125", "EXIF ExifVersion": "0220", "EXIF DateTimeOriginal": "2005:10:02 12:30:10", "EXIF DateTimeDigitized": "2005:10:02 12:30:10", "EXIF ComponentsConfiguration": "YCbCr", "EXIF ExposureBiasValue": "0", "EXIF MaxApertureValue": "163/50", "EXIF MeteringMode": "Pattern", "EXIF LightSource": "Unknown", "EXIF Flash": "Flash did not fire, compulsory flash mode", "EXIF FocalLength": "1001/100", "EXIF FlashPixVersion": "0100", "EXIF ColorSpace": "sRGB", "EXIF ExifImageWidth": "2272", "EXIF ExifImageLength": "1704", "Interoperability InteroperabilityIndex": "R98", "Interoperability InteroperabilityVersion": "[48, 49, 48, 48]", "EXIF InteroperabilityOffset": "722", "EXIF FileSource": "Digital Camera", "EXIF CustomRendered": "Normal", "EXIF ExposureMode": "Auto Exposure", "EXIF WhiteBalance": "Auto", "EXIF DigitalZoomRatio": "1", "EXIF SceneCaptureType": "Standard", "EXIF GainControl": "High gain up", "EXIF Contrast": "Normal", "EXIF Saturation": "Normal", "EXIF Sharpness": "Normal"}