page_title: Freddie Ljungberg
section_title: Endorsements
hierarchical_section_title: Freddie Ljungberg / Outside football / Endorsements
caption_attribution_description: English: Swedish footballer Fredrik Ljungberg in a model shoot for Swedish men's magazine Café.
context_page_description: Karl Fredrik Ljungberg is a Swedish former professional footballer who played as a winger and is a football manager. He was the former assistant coach of Arsenal F.C.
  He began his career at Halmstad and went on to spend most of his career at Arsenal, where he won honours including two Premier League titles and three FA Cups, scoring in two finals including the victory in 2002. After leaving Arsenal in 2007, he had short spells at a number of clubs in England, Scotland, the United States, Japan and India. An international for a full decade, Ljungberg earned 75 caps and represented Sweden national team at UEFA Euro 2000, 2004 and 2008, as well as at the 2002 and 2006 FIFA World Cups. He was captain of Sweden from 2006 until he announced his international retirement after UEFA Euro 2008.
  Ljungberg was a model for Calvin Klein underwear until 2007. He previously represented brands such as Nike, Procter & Gamble, L'Oréal, Puma, Beats, ESPN and Pepsi.
context_section_description: Ljungberg's work as a male model have garnered media attention rivaling that of his football career. In 2003, he signed a contract as an underwear model for Calvin Klein, fronting a worldwide campaign which became one of the company's most successful ever. However, Ljungberg was upset that, as a result, women persistently groped him in nightclubs.
  Ljungberg was sponsored by sportswear company Nike and appeared in Nike commercials. In a global Nike advertising campaign in the run-up to the 2002 World Cup in Korea and Japan, he starred in a "Secret Tournament" commercial (branded "Scopion KO") directed by Terry Gilliam, appearing alongside football players such as Ruud van Nistelrooy, Thierry Henry, Ronaldo, Edgar Davids, Fabio Cannavaro, Francesco Totti, Ronaldinho, Luís Figo and Hidetoshi Nakata, with former player Eric Cantona the tournament "referee".
caption: Ljungberg in a model shoot for a Swedish men's magazine Café. Ljungberg's efforts as a male model have garnered media attention rivaling that of his football career. In 2003, he was contracted as a Calvin Klein underwear model, fronting a worldwide campaign which became one of Calvin Klein's most successful ever.[106]
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