page_title: Adtranz
section_title: Brand
hierarchical_section_title: Adtranz / History / Brand
caption_attribution_description: Plaque of ownership and manufacture aboard a SEPTA MFL train.
context_page_description: ABB Daimler-Benz Transportation, commonly known under its brand ADtranz, was a multi-national rail transport equipment manufacturer with facilities concentrated in Europe and the US.
  The company was created in 1996 in the merger of Daimler-Benz's and ABB's rail equipment manufacturing facilities. In 1999 DaimlerChrysler bought ABB's shares and changed its official name to DaimlerChrysler Rail Systems. Bombardier Transportation acquired the company in 2001, at which time Adtranz was the world's second largest manufacturer of such equipment. The acquisition significantly increased the size of Bombardier's rail industry holdings making Bombardier the largest rail equipment manufacturer in the world at the time.
  Adtranz manufactured mainline locomotives, high-speed, regional, metro and underground passenger trains, trams and people movers as well as freight wagons. Non rolling stock businesses included railway electrification and signalling infrastructure.
context_section_description: The brand Adtranz was created by Landor Associates as part of the corporate identity of ABB Daimler Benz Transportation. It is an acronym derived from selected letters of the complete name of the first company using it: ABB Daimler-Benz Transportation, with a z in place of an s at the end for the name to imply a complete product platform from A to Z. It was capitalised by the companies with a capital D as ADtranz, following the standard English text formatting and capitalisation rules it is spelled with a small d as Adtranz. Above the text ADtranz, the company logo included a green dot, symbolising a signal set on green, as well as the environmental friendliness of railways.  In addition to the company also registered the slogan ADtranz – we speak railways. Rights on the brand and slogan were deleted in 2008 and 2007 respectively.
caption: Nameplate of a SEPTA car showing the Adtranz company logo in the center
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