page_title: Simca
section_title: Aronde and Ford SAF takeover
hierarchical_section_title: Simca / Aronde and Ford SAF takeover
caption_attribution_description: Français&#160;: Simca Aronde en 2012 à Blaye
context_page_description: Simca was a French automaker, founded in November 1934 by Fiat and directed from July 1935 to May 1963 by Italian Henri Pigozzi. Simca was affiliated with Fiat and, after Simca bought Ford's French activities, became increasingly controlled by the Chrysler Group. In 1970, Simca became a subsidiary and brand of Chrysler Europe, ending its period as an independent company. Simca disappeared in 1978, when Chrysler divested its European operations to another French automaker, PSA Peugeot Citroën. PSA replaced the Simca brand with Talbot after a short period when some models were badged as Simca-Talbots.
  During most of its post-war activity, Simca was one of the biggest automobile manufacturers in France. The Simca 1100 was for some time the best-selling car in France, while the Simca 1307 and Simca Horizon won the coveted European Car of the Year title in 1976 and 1978, respectively—these models were badge engineered as products of other marques in some countries. For instance the Simca 1307 was sold in Britain as the Chrysler Alpine, and the Horizon was also sold under the Chrysler brand.
context_section_description: The Simca Aronde, launched in 1951, was the first Simca model not based on a Fiat design. It had a 1200 cc engine and its production reached 100,000 units yearly. Following this success, Simca took over the French truck manufacturers Unic in 1951, Saurer in 1956, and the Poissy plant of Ford SAF in 1954. The Poissy plant had ample room for expansion, enabling Simca to consolidate French production in a single plant and, in 1961, to sell the old Nanterre plant.
  The 1950s was a decade of growth for Simca, and by 1959 the combined output of the plants at Nanterre and at Poissy had exceeded 225,000 cars, placing the manufacturer in second place among French automakers in volume terms, ahead of Peugeot and Citroën, though still far behind market leader Renault.
  The Ford purchase also added the V-8 powered Ford Vedette range to the Simca stable.  This model continued to be produced and progressively upgraded until 1962 in France and 1967 in Brazil, but with various names under the Simca badge. An Aronde-powered version was also made in 1957 and called the Ariane which, because it was economical and had a large body, was popular as a taxi.
  In 1958 Simca bought Talbot-Lago.
caption: Simca Aronde (1956)
exif: {"Image ImageDescription": "", "Image Make": "SONY", "Image Model": "DSC-H5", "Image XResolution": "72", "Image YResolution": "72", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "Picasa", "Image DateTime": "2012:09:16 16:36:57", "Image Artist": "Picasa", "Image YCbCrPositioning": "Co-sited", "Image ExifOffset": "280", "Image PrintIM": "[80, 114, 105, 110, 116, 73, 77, 0, 48, 51, 48, 48, 0, 0, 2, 0, 2, 0, 1, 0, 0, 0, 1, 1, 1, 0, 0, 0]", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail XResolution": "72", "Thumbnail YResolution": "72", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "2926", "Thumbnail JPEGInterchangeFormatLength": "6205", "EXIF ExposureTime": "1/320", "EXIF FNumber": "28/5", "EXIF ExposureProgram": "Program Normal", "EXIF ISOSpeedRatings": "125", "EXIF ExifVersion": "0221", "EXIF DateTimeOriginal": "2012:09:16 11:53:46", "EXIF DateTimeDigitized": "2012:09:16 11:53:46", "EXIF ComponentsConfiguration": "YCbCr", "EXIF CompressedBitsPerPixel": "8", "EXIF ExposureBiasValue": "0", "EXIF MaxApertureValue": "3", "EXIF MeteringMode": "Pattern", "EXIF LightSource": "Unknown", "EXIF Flash": "Flash did not fire, compulsory flash mode", "EXIF FocalLength": "67/10", "EXIF FlashPixVersion": "0100", "EXIF ColorSpace": "sRGB", "EXIF ExifImageWidth": "2592", "EXIF ExifImageLength": "1583", "Interoperability InteroperabilityIndex": "R98", "Interoperability InteroperabilityVersion": "[48, 49, 48, 48]", "Interoperability RelatedImageWidth": "2592", "Interoperability RelatedImageLength": "1944", "EXIF InteroperabilityOffset": "2778", "EXIF FileSource": "Digital Camera", "EXIF SceneType": "Directly Photographed", "EXIF CustomRendered": "Normal", "EXIF ExposureMode": "Auto Exposure", "EXIF WhiteBalance": "Auto", "EXIF SceneCaptureType": "Standard", "EXIF Contrast": "Normal", "EXIF Saturation": "Normal", "EXIF Sharpness": "Normal", "EXIF ImageUniqueID": "eb4ca75c46838ece4c97d07c0d7d872c"}