page_title: Koert Vermeulen
section_title: “Tree rings” - Christmas Illumination of Champs-Elysees in Paris (2011-2014)
hierarchical_section_title: Koert Vermeulen / Light art installations / “Tree rings” - Christmas Illumination of Champs-Elysees in Paris (2011-2014)
caption_attribution_description: English: Koert Vermeulen principal lighting designer &amp; Marcos Vinals Bassols artistic director: "Tree rings", 2011, LED tube lighting, festive christmas light art installation, Avenue des Champs-Elysées, Paris, France.
context_page_description: Koert Vermeulen is a lighting designer, with over 20 years of experience in the fields of architecture, entertainment and art installations.
context_section_description: In 2009, the “Comité Champs-Elysées” launched an international competition for the new design of the Christmas illuminations. Out of over 27 entries, ACT Lighting Design was declared award winner in June 2010, with its light art installation “Tree Rings”(2011-2014). The project was headed up by principal designer Koert Vermeulen and artistic director Marcos Viñals Bassols. They approached the Avenue as a stage play, combining innovation with a strong visual identity. The main idea was to obtain a “new aesthetic that was not related to the traditional image of Christmas," and to create a distinctive and long lasting experience for the public. The project aimed at breaking with the past, not only through an original design, but also with a specific technical approach that allowed a durable and sustainable solution.
caption: Christmas Illuminations of the Champs –Elysées, 2011
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