page_title: Miniso
hierarchical_section_title: Miniso
caption_attribution_description: English: Miniso branch in The Galeries, Sydney
context_page_description: Miniso is a controversial Chinese low-cost retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware. The company is headquartered in Guangzhou, China under their Chinese holding company Aiyaya. In 2016, the company's sales revenue reached $1.5 billion, up from $769.9 million one year previous.
  Miniso has been criticized as a "copycat" for sharing an aesthetic similarity to other Japanese variety stores such as Uniqlo and Muji, as well as for being a Chinese retailer that markets itself as Japanese. Even so, Miniso has expanded outside of the Chinese market and operates 1,800 stores in Asia, Europe, Oceania, Africa, North America, and South America.
context_section_description: Miniso (simplified Chinese: 名创优品; traditional Chinese: 名創優品; pinyin: Míngchuàng Yōupǐn; Hepburn: Meisō Yūhin; stylized MINISO) is a controversial Chinese low-cost retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware. The company is headquartered in Guangzhou, China under their Chinese holding company Aiyaya. In 2016, the company's sales revenue reached $1.5 billion, up from $769.9 million one year previous.
  Miniso has been criticized as a "copycat" for sharing an aesthetic similarity to other Japanese variety stores such as Uniqlo and Muji, as well as for being a Chinese retailer that markets itself as Japanese. Even so, Miniso has expanded outside of the Chinese market and operates 1,800 stores in Asia, Europe, Oceania, Africa, North America, and South America.
caption: A Miniso retail store in Sydney, Australia
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