page_title: FirstGroup
section_title: Corporate branding and liveries
hierarchical_section_title: FirstGroup / Corporate branding and liveries
caption_attribution_description: English: On route from Taunton to Minehead, First's 60918 (a Wright Eclipse Urban registered YG02DLJ) passes through Bishops Lydeard.
context_page_description: FirstGroup plc is a British multi-national transport group, based in Aberdeen, Scotland. The company operates transport services in the United Kingdom, Ireland, Canada and the United States. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
context_section_description: FirstGroup has always had a consistent brand and uses the First brand for most of its operations. FirstBus began to apply a standard corporate typeface to its fleet names in the late 1990s, introducing the stylised f logo depicting a road. A corporate white, pink and blue livery nicknamed "Barbie" was introduced to new buses, while further bus company acquisitions continued. Inherited bus fleets were initially left in their original colours with First fleet names, with the intention that the Barbie scheme would stand for a set service quality. Later older buses received a modified "Barbie 2" livery.
  As part of its corporate branding, First subsequently removed all local branding for its bus services, buses simply carried the 'First' brand, although each company still operated independently. In 2012, the group began to introduce a new purple, white and lilac livery to its bus fleets, which also reinstated local branding. In January 2014, the company rebranded its First Somerset & Avon operations in Bridgwater and Taunton as The Buses of Somerset, using a two-tone green livery.
  Hull Trains carries a predominantly blue livery, including white, pink and purple. This was also used by First Great Western until 20 September 2015, when the franchise was rebranded as Great Western Railway, with a new logo and dark green livery paying homage to the original Great Western Railway.
  London Tramlink operations are painted in white, green and blue as per Transport for London requirements. In Scotland, First ScotRail operated with a blue livery with white saltire markings on the carriage ends, as mandated by the Scottish Government's transport agency Transport Scotland.
  In North America, all FirstGroup owned and operated services are operated under the First or Greyhound brands except in the Canadian provinces of Quebec and Manitoba for regulatory reasons, and vehicles operated under contract to public agencies, which carry the branding of the agency that owns the particular bus. All American subsidiaries of Greyhound Lines are now operated under the Greyhound name.
caption: First bus in corporate livery in Bishops Lydeard in 2014
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