page_title: Mercury Monarch
section_title: Grand Monarch Ghia
hierarchical_section_title: Mercury Monarch / Overview / Trim / Grand Monarch Ghia
caption_attribution_description: English: 1975 Mercury Monarch Ghia, photographed at the 2010 Autotron Classic car meeting, Rosmalen, The Netherlands.
context_page_description: The Mercury Monarch is a compact automobile that was marketed by the Mercury division of Ford from 1975 to 1980. Adopting its nameplate from a marque of Ford Canada during the 1940s and 1950s, the Monarch was marketed as the Mercury counterpart of the Ford Granada in North America. Slotted between the Comet and the Montego, a single generation of the Monarch was produced.
  Originally developed to replace the Comet, the Monarch was remarketed in response to the 1973 fuel crisis as Ford sought to introduce premium-content compact vehicles. Sharing its chassis underpinnings with the Comet/Maverick, the Monarch and Granada marked the final evolution of the 1960–1965 Ford Falcon platform architecture.
  Following the 1980 model year, the Monarch was discontinued, replaced by Cougar sedans and station wagons from 1981 and 1982. For 1983, the Cougar reverted to a coupe configuration, with other body designs adopting the Marquis nameplate.
  Alongside the Granada, Ford assembled the Monarch at Mahwah Assembly and Wayne Stamping & Assembly. In total, 575,567 Monarchs were produced.
context_section_description: The Mercury Grand Monarch Ghia was offered from 1975 to 1976, marketed as the highest-trim version of the Monarch.  Adopting many features shared with the larger Marquis and Grand Marquis, the Grand Monarch Ghia offered a sophisticated central hydraulic power system and four-wheel disc brakes not used on the standard Monarch or Granada.  According to the May 1976 edition of Car and Driver, three out of five of Ford top executives, including Henry Ford II, used the Mercury Grand Monarch Ghia as their personal car.
  Other standard Grand Monarch Ghia features included:
  Leather trim
  Vinyl roof
  LCD clock
  Leather-wrapped steering wheel
  Power steering
  Dual map lights
  Illuminated visor vanity mirror (passenger side)
  14-inch cast-aluminum spoke wheels
  Solid-state ignition
  Whitewall steel-belted radial tires
  Reclining bucket seats with matching map pockets
  Plusher carpeting and soundproofing
  For 1977, the Grand Monarch Ghia was withdrawn and repackaged as the Lincoln Versailles. Intended as a response to the Cadillac Seville, the Versailles adopted much of the content of the Grand Monarch Ghia with a slightly restyled exterior. Among one of the most controversial examples of badge engineering in the American automotive industry, the Lincoln Versailles was withdrawn during the 1980 model year.
caption: 1975 Mercury Grand Monarch Ghia
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