page_title: John McCain 2008 presidential campaign
section_title: General election campaign 2008
hierarchical_section_title: John McCain 2008 presidential campaign / General election campaign 2008
caption_attribution_description: Republican presidential nominee Senator John McCain with President George W. Bush at the White House, Wednesday, March 5, 2008.
context_page_description: The 2008 presidential campaign of John McCain, the longtime senior U.S. Senator from Arizona, was launched with an informal announcement on February 28, 2007, during a live taping of the Late Show with David Letterman, and formally launched at an event on April 25, 2007. His second candidacy for the Presidency of the United States, he had previously run for his party's nomination in the 2000 primaries and was considered as a potential running mate for his party's nominee, then-Governor George W. Bush of Texas. After winning a majority of delegates in the Republican primaries of 2008, on August 29, leading up to the convention, McCain selected Governor Sarah Palin of Alaska as his running mate for Vice President. Five days later, at the 2008 Republican National Convention, McCain was formally selected as the Republican Party presidential nominee in the 2008 presidential election.
  McCain began the campaign as the apparent frontrunner among Republicans, with a strategy of appearing as the establishment, inevitable candidate; his campaign website featured an Associated Press article describing him as "[a] political celebrity".
caption: President George W. Bush endorsing Senator McCain at the White House March 5, 2008, following McCain's March 4 primary victory.
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