page_title: Utility clothing
hierarchical_section_title: Utility clothing
caption_attribution_description: English: Utility Clothes- Fashion Restrictions in Wartime Britain, 1943 A model poses on a Bloomsbury rooftop to show off her two-tone Atrima dress, costing 7 coupons.
context_page_description: The Utility Clothing Scheme was a rationing scheme introduced in the United Kingdom during World War II. In response to the shortage of clothing materials and labour due to wartime austerity, the Board of Trade sponsored the creation of ranges of "utility clothing" meeting tight regulations regarding the amount of material and labour allowed to be used in their construction. Utility clothing, and later utility furniture, was marked with the CC41 tag. In spite of its austere specifications, utility clothing designs were commissioned from leading fashion designers including Hardy Amies, Norman Hartnell and other members of the Incorporated Society of London Fashion Designers.
context_section_description: The Utility Clothing Scheme was a rationing scheme introduced in the United Kingdom during World War II. In response to the shortage of clothing materials and labour due to wartime austerity, the Board of Trade sponsored the creation of ranges of "utility clothing" meeting tight regulations regarding the amount of material and labour allowed to be used in their construction. Utility clothing, and later utility furniture, was marked with the CC41 tag. In spite of its austere specifications, utility clothing designs were commissioned from leading fashion designers including Hardy Amies, Norman Hartnell and other members of the Incorporated Society of London Fashion Designers.
caption: Utility Clothing (CC41 based on Regulations)
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