page_title: Nissan Tiida
section_title: Marketing
hierarchical_section_title: Nissan Tiida / First generation (C11; 2004) / Marketing
caption_attribution_description: Rear quarter view of a first generation Nissan Latio sedan, in Serdang, Selangor, Malaysia.
context_page_description: The Nissan Tiida is a compact car produced by the Japanese manufacturer Nissan since 2004, spanning two generations.
  For the first generation of Tiida manufactured between 2004 and 2012, the series is designated C11 and was sold as a five-door hatchback and four-door sedan. This model straddled the subcompact and compact car segments. It retailed in North America as Nissan Versa, in parts of South America as Dodge Trazo, and in Southeast Asia for the sedan only under the title Nissan Latio. The C11 bridged the subcompact and compact car classes, acting as an intermediate model between the smaller Micra/March and larger Bluebird Sylphy and Sentra models within the global Nissan portfolio. Therefore, depending on the market, the C11 replaced different models and engrossed different segments. For example, in Japan the Tiida replaced the Nissan Sunny in Nissan's lineup as the smallest sedan. In most markets it slotted between the March and Bluebird Sylphy; for North America it became a new entry-level model below the Sentra; and elsewhere Tiida tended to occupy the role performed previously by the Nissan Almera/Pulsar/Sentra/Sunny, sold in Japan as the Bluebird Sylphy.
context_section_description: Asia
  In mainland China, the Tiida is produced by the Dongfeng Motor Company, a joint venture between Nissan and a local company. In Taiwan it is produced by Yulon.
  In Malaysia, the first generation Tiida was sold as the Latio and available with in both sedan and hatchback body styles. The sedan was simply known as Latio while the hatchback was known as the Latio Sport. Unveiled in May 2007 and available in June 2007, fours variants were initially offered for the sedan bodystyle: 1.6 ST (M), 1.6 ST (A), 1.6 ST-L (A), 1.8 Ti (A). The hatchback was available in a sole 1.6 ST-L (A) variant. In April 2008, a limited 'Tuned By Impul' edition was available for both variants. The 'Tuned By Impul' edition featured a bodykit, sports suspension, different exhaust system and different alloy wheels. In September 2011, the facelift version of Latio reduced the variant count to just two. A sole 1.6 variant for the sedan and a sole 1.8 variant for the hatchback.
  In Singapore, the Tiida and Tiida Latio were initially sold alongside the older and cheaper Sunny N16 and the bigger and more expensive Sylphy.
  In Indonesia, the Tiida 1.8 hatchback was marketed for private use, while the 1.6 sedan was for taxi fleet only.
  In Hong Kong, the Tiida was used as a police car by the Hong Kong police. Some were police patrol cars whereas some were airport police cars.
  In Taiwan, both Tiida hatchback and Tiida sedan are produced by Yulon Motors. The Tiida sedan was still in production until May 2018.
  Europe
  In 2007, the first European countries began receiving imports of the Tiida. Although it has not been officially launched in the United Kingdom, some cars destined for the Irish market have been sold in the UK as gray imports.
  North America
  The Versa was introduced in the United States and Canada in July 2006 as a 2007 model. North and Latin American models of the Tiida use a DOHC 1.8-liter gasoline engine and are assembled at Nissan's Aguascalientes, Mexico assembly plant. It is also the only Nissan four-door passenger car in the United States and Canada to be sold worldwide, since the Sentra, Altima and Maxima are exclusive to North America.
  According to a Nissan press release in 2008, "versa" is short for "versatile space" meant to imply the spaciousness of the interior and configurable cargo arrangements.
  The North American Versa debuted at the 2006 North American International Auto Show in January of the same year. The hatchback model was introduced first, with the sedan arriving later at the end of the year, both as 2007 models. A 1.6-liter sedan replaced the 1.8-liter sedan in Canada for the 2009 model year, that year in the United States the 1.6 sedan was added to the lineup along the 1.8 sedan.
  The Versa is powered by a 1.8 L I4 MR series engine producing 122 hp (91 kW) and 127 ft·lbf (170 N·m). Three transmissions are offered: a four-speed automatic, a continuously variable transmission (CVT), and a six-speed manual. Two trim levels include the S and SL—the SL offering air conditioning, power accessories and ABS, all of which are options on the S. The Versa SL also has features/options not available on the S such as cruise control (available on some S models), alloy wheels, optional CVT (the four-speed automatic is only available for the Versa S but CVT is available on some S models), optional Bluetooth connectivity for electronic devices, and a sport package which adds a power moonroof, rear spoiler, and underside aero kit.
  Introduced for the 2009 model year in sedan form only, is the Versa 1.6-liter which uses the HR16DE inline-four gasoline engine, rated at 107 hp (80 kW) and 111 lb⋅ft (150 N⋅m) of torque. The base transmission is a five-speed manual; a four-speed automatic is optional.
  The Versa 1.6 features black trim (instead of body-colored) for the exterior mirror housings, license plate trim, and front grille; 14-inch steel wheels; black interior; four radio speakers with pre-wiring for a radio—but no radio itself. Safety features include six airbags, active front head restraints, and a tire pressure monitoring system. Air conditio
caption: Pre-facelift Nissan Latio sedan (Malaysia)
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