page_title: Wackel-Elvis
section_title: Commercial product
hierarchical_section_title: Wackel-Elvis / Commercial product
caption_attribution_description: English: Gift box of Wackel-Elvis
context_page_description: Wackel-Elvis is a 6 inches tall, hanging dashboard figure designed to resemble musician and actor Elvis Presley. A prototype of the figure was first introduced by the German automobile manufacturer Audi in a series of television commercials which were broadcast in several European countries. The commercials were produced by the advertising agency Saatchi & Saatchi in 2001 to promote Audi's new continuously variable "multitronic" transmission. Due to a high demand by Elvis fans after publication of the commercials, 15,000 Wackel-Elvis figures were produced and sold at the Audi factory outlet store.
  Different from the design found in most conventional bobblehead dolls, not the head of the figure nods or wobbles on an otherwise static figure. Instead, the Wackel-Elvis figure is suspended from an elastic band connected to a suction cup attached to the windshield or rear window of a vehicle. The waist and left shoulder of the figure are equipped with flexible metal spring joints while its right foot stands on a pointed nail.
context_section_description: The Audi commercials featured a prototypical Wackel-Elvis, initially intended for use in the television commercials only. Unlike the eventual commercial dashboard figure, the Wackel-Elvis featured in the Audi commercials was presented with blonde hair and wearing a golden jumpsuit; the prototype was designed with more pronounced bow legs than the commercial product. Due to high demand of viewers after the spots aired in several European countries, an initial production run of 15,000 figures was sold out quickly. Another 150,000 Wackel-Elvis dashboard figures were mass-produced in China to satisfy the high demand for the product. In 2001, Wackel-Elvis was sold for DEM 15.60 (EUR 7.98 or ca. USD 11.00) in the Audi factory outlet store in Ingolstadt, Germany.
  Wackel-Elvis is a product officially licensed by Elvis Presley Enterprises (E. P. E.). The license is documented by the "E. P. E. Official Product" logo on the side and a hologram on the front of the retail box. A portrait of Elvis Presley and an image of his signature are reproduced on the front of the retail box. Counterfeit versions of Wackel-Elvis in a golden dress, not licensed by E. P. E., were available on the market shortly after the release of the official product to participate in its commercial popularity. The retail box of the counterfeit figure did not bear the "E. P. E. Official Product" logo nor the hologram.
caption: Wackel-Elvis retail box
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