page_title: Diego Maradona
section_title: In popular culture
hierarchical_section_title: Diego Maradona / In popular culture
caption_attribution_description: Русский: Гол Рохо в концовке выводит Аргентину в плей-офф чемпионата мира
context_page_description: Diego Armando Maradona is an Argentine football manager and retired professional footballer. He is currently the coach of Argentine Primera División club Gimnasia de La Plata. He is widely regarded as one of the greatest football players of all time. He was one of the two joint winners of the FIFA Player of the 20th Century award. Maradona's vision, passing, ball control and dribbling skills were combined with his small stature, which gave him a low center of gravity allowing him to maneuver better than most other football players; he would often dribble past multiple opposing players on a run. His presence and leadership on the field had a great effect on his team's general performance, while he would often be singled out by the opposition. In addition to his creative abilities, he also possessed an eye for goal and was known to be a free kick specialist. A precocious talent, Maradona was given the nickname "El Pibe de Oro", a name that stuck with him throughout his career.
context_section_description: The American newspaper The Houston Chronicle wrote about Maradona:
  To understand the gargantuan shadow Maradona casts over his football-mad homeland, one has to conjure up the athleticism of Michael Jordan, the power of Babe Ruth – and the human fallibility of Mike Tyson. Lump them together in a single barrel-chested man with shaggy black hair and you have El Diego, idol to the millions who call him D10S, a mashup of his playing number and the Spanish word for God.
  In Argentina, Maradona is considered a sports hero. On the idolatry that exists in Argentina, former teammate Jorge Valdano said, "At the time that Maradona retired from active football, left traumatized Argentina. Maradona was more than just a great footballer. It was a special compensation factor for a country that in a few years lived several military dictatorships and social frustrations of all kinds". Valdano added that "Maradona offered to the Argentines a way out of their collective frustration, and that's why people love him. There is a divine figure."
  Ever since 1986, it is common for Argentines abroad to hear Maradona's name as a token of recognition, even in remote places. The Tartan Army sing a version of the Hokey Cokey in honour of the Hand of God goal against England. In Argentina, Maradona is often talked about in terms reserved for legends. In the Argentine film El Hijo de la Novia ("Son of the Bride"), somebody who impersonates a Catholic priest says to a bar patron, "They idolized him and then crucified him." When a friend scolds him for taking the prank too far, the fake priest retorts, "But I was talking about Maradona." He is the subject of the film El Camino de San Diego, though he himself only appears in archive footage.
  Maradona was included in many cameos in the Argentine comic book El Cazador de Aventuras. After the closing of it, the authors started a new short-lived comic book titled "El Die", using Maradona as the main character. Maradona has had several online Flash games that are entirely dedicated to his legacy. In Rosario, Argentina, locals organized the parody religion of the "Church of Maradona". The organization reformulates many elements from Christian tradition, such as Christmas or prayers, reflecting instead details from Maradona. It had 200 founding members, and tens of thousands more have become members via the church's official web site.
  Many Argentine artists performed songs in tribute to Diego, such as "La Mano de Dios" by El Potro Rodrigo, "Maradona" by Andrés Calamaro, "Para siempre Diego" (Diego forever) by Los Ratones Paranoicos, "Francotirador" (Sniper) by Attaque 77, "Maradona blues" by Charly García, "Santa Maradona" (Saint Maradona) by Mano Negra, "La Vida Tombola" by Manu Chao, among others. There are also films, such as: Maradona, La Mano de Dios (Maradona, the Hand of God), El Camino de San Diego (Saint Diego's Road), Amando a Maradona (Loving Maradona), Maradona by Kusturica.
  By 1982, Maradona had become one of the biggest sports stars in the world and had endorsements with many companies, including Puma and Coca-Cola, earning him an additional $1.5 million per year on top of his club salary. In 1982, he featured in a World Cup commercial for Coca-Cola, and a Japanese commercial for Puma. In 2010 he appeared in a commercial for French fashion house Louis Vuitton, indulging in a game of table football with fellow World Cup winners Pelé and Zinedine Zidane. Maradona features in the music video to the 2010 World Cup song "Waka Waka" by Shakira, with footage shown of him celebrating Argentina winning the 1986 World Cup.
  A 2006 television commercial for Brazilian soft drink Guaraná Antarctica portrayed Maradona as a member of the Brazil national team, including wearing the yellow jersey and singing the Brazilian national anthem with Brazilian players Ronaldo and Kaká. Later on in the commercial he wakes up realizing it was a nightmare after having drunk too much of the drink. This generated some controversy in the Argentine media after its release (although the commercial was not supposed to air on the Argen
caption: Banners depicting Maradona – such as this where he features alongside Lionel Messi at the 2018 World Cup – often appear at Argentina games
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