page_title: Park and ride bus services in the United Kingdom
section_title: Marketing and liveries
hierarchical_section_title: Park and ride bus services in the United Kingdom / Marketing and liveries
caption_attribution_description: English: Three Cambridge Park and Ride buses at Showbus 2007
context_page_description: Park and ride bus services in the United Kingdom are bus services designed to provide intermodal passenger journeys between a private mode of transport and a shared mode bus. The common model of bus based park and ride model is transfer from a private car to a public transport bus, although schemes may also be used by pedestrians and cyclists. "Park and ride" commonly refers to permanent schemes operated as part of the public transport system, for onward transport from a permanent car park to an urban centre. ‘Park and ride bus’ can also be used to describe temporary and seasonal schemes, services operated for private or specialised users, and services that do not necessarily serve an urban centre. Bus services can be permanent, seasonal, or only operate on specific days of the week, or for specific events.
  Permanent public transport based park and ride sites are predominantly constructed, administered and financially supported by one or more of the local public authorities, although partial private funding also occurs, usually in partnership.
context_section_description: Some high-profile public authority backed schemes employ a common "park and ride" brand identity for their park and ride scheme, and project this brand commonly across a website, printed material, and even extending to the colour of the bus in an all-over livery. In a small number of cases, the branding concept does not use the "park and ride" moniker as the primary identity, opting for a different name, such as Centre Shuttle (Basingstoke), Quicksilver Shuttle (Leicester), Taunton Flyer and Park for Truro.
  Smaller schemes may not necessarily employ specific marketing or dedicated all-over liveries where the passenger revenue does not justify this, such as in Stoke and Scarborough, although the term "park and ride" is a near-universally accepted term that is still applied to these smaller schemes on timetables and/or non-overall livery route branding. This also occurs in busier schemes where other high-profile branding of local bus services exist, or the park and ride bus service is of the type that only consists of just another regular stop on the local services, rather than a dedicated shuttle type service, such as in Leeds and Nottingham.
  Schemes will often be promoted in terms of being high quality, with bus drivers undergoing customer service training, and schemes attaining the government Charter Mark for excellence in public service quality, or the Park Mark award for implementing enhanced car park security features. Maidstone was the first scheme to obtain a Charter Mark.
  All-over liveries are employed in single or multiple site schemes. Liveries often emphasise the green credentials of the scheme, such as Plymouth's cloud livery, or by using green as a base colour (Oxford, Winchester). Other schemes use a bold overall colour scheme to reinforce the brand with publicity material, such as the Chelmsford (jet-black), Maidstone (yellow), Canterbury (Silver base with green piping and decals), York (All-over silver with large red City crests), Basingstoke (purple) and Ipswich (pink), coordinated with the colours used in a website/publications. In some multiple site schemes, the all-over livery aspect is often extended to a distinct livery for each route/group of routes, such as the multi-colour coded schemes of Swansea, Norwich and Cambridge.
  At peak times, standard liveried buses from the operator's main fleet may also supplement the service, or as replacement cover in the event of a dedicated vehicle's failure.
caption: The three route specific all over liveries formerly used for buses for the Cambridge scheme
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