page_title: Happy Socks
hierarchical_section_title: Happy Socks
caption_attribution_description: English: Photography of iconic Happy Socks Dot socks taken by Johnny Wohlin
context_page_description: Happy Socks is a Swedish manufacturer and retailer of socks, underwear, and swimwear. The company was founded in 2008 by Mikael Söderlindh and Viktor Tell who respectively took on the roles as CEO and creative director. In 2017, Palamon Capital Partners acquired the majority share and Stefan Fragner became CEO. Their merchandise is sold in 90-plus countries, with 12,000 points of sale, as well as online, and over 100 Happy Socks stores.
  In addition to its headquarters in central Stockholm, Sweden, in 2018, the company opened its first office abroad in New York City, followed by an office in Munich, Germany in January 2019 in order to operate all wholesale accounts directly.
  "Ten years later the company continues to thrive. Happy Socks’ colorful, vibrant prints have earned a loyal fan base," according to Forbes magazine.
context_section_description: Happy Socks is a Swedish manufacturer and retailer of socks, underwear, and swimwear. The company was founded in 2008 by Mikael Söderlindh and Viktor Tell who respectively took on the roles as CEO and creative director.  In 2017, Palamon Capital Partners acquired the majority share and Stefan Fragner became CEO. Their merchandise is sold in 90-plus countries, with 12,000 points of sale, as well as online, and over 100 Happy Socks stores. 
  In addition to its headquarters in central Stockholm, Sweden, in 2018, the company opened its first office abroad in New York City, followed by an office in Munich, Germany in January 2019 in order to operate all wholesale accounts directly. 
  "Ten years later the company continues to thrive (and keep customers happy). Happy Socks’ colorful, vibrant prints have earned a loyal fan base," according to  Forbes magazine.
caption: Happy Socks dot pattern
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