page_title: Winold Reiss
section_title: Architecture and design
hierarchical_section_title: Winold Reiss / Architecture and design
caption_attribution_description: Busy Lady Baking Company on 4230 Broadway, New York
context_page_description: F. Winold Reiss was a German-born American artist and graphic designer. He was born in Karlsruhe, Germany, the second son of Fritz Reiss and his wife. He grew up surrounded by art, as his father was a well-known landscape artist and his brother became a sculptor.
  Reiss became a portraitist. His philosophy was that an artist must travel to find the most interesting subjects; influenced by his father and his own curiosity, he drew subjects from many peoples and walks of life. In 1913 he immigrated to the United States, where he was able to follow his interest in Native Americans. In 1920 he went West for the first time, working for a lengthy period on the Blackfeet Reservation. Over the years Reiss painted more than 250 works depicting Native Americans. These paintings by Reiss became known more widely beginning in the 1920 and to the 1950s, when the Great Northern Railway commissioned Reiss to do paintings of the Blackfeet which were then distributed widely as lithographed reproductions on Great Northern calendars.
context_section_description: His interior designs were influenced by the Vienna Secession. The lightness of style, use of grids, and gilded and highly colored panels refer more to the Wiener Werkstätte of Vienna than the Jugendstil of Munich. His designs for the Busy Lady Baking Company on 3620 Broadway (at 149th Street), and one at 4230 Broadway in 1915, were influenced by the designs of Josef Hoffmann and the Wiener Werkstätte, which he had seen a decade before. Another of his noted interior designs was for the Café Rumpelmayer in the Hotel St. Moritz in the 1930s. Study of the development of Reiss's work through the various decades shows that his floral abstractions of the 1930s and the sparse geometry of the 1940s were influenced by his early teachers and leading artists in Germany and Austria. His own commissions had an influence on American design and architecture.
caption: Busy Lady Baking Company on 4230 Broadway, New York (1915)
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